Daily campaign report — 2026-08-22, against 2026-08-21

The four ad accounts spent $687.68 on 2026-08-22 against $301.20 the day before, and sealed $680.11 inside the day against $353.72 — spend rose 128.3% and sealed revenue 92.3%, so within-day return went 1.17 to 0.99. Vloom is the larger product again at $396.72 against Sinai's $290.96, but 85.5% of Vloom's day was bought in six hours: B1's worldwide campaign was switched back on at 04:35 UTC and Meta rejected the creative carrying it at 10:07 UTC. Definitions, the report clock and the three revenue measures are in the appendix.

1Overview

(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.

	2026-08-21	2026-08-22	change
spend	$301.20	$687.68	+128.3%
impressions	20,109	46,333	+130.4%
CPM	$14.98	$14.84	−0.9%
registrations (ours)	651	1,386	+112.9%
cost per registration	$0.463	$0.496	+7.2%
booked	$2,258.63 (7.50)	$2,447.65 (3.56)	+8.4%
Meta booked	~~$1,922.79 (6.38)~~	~~$2,066.64 (3.01)~~
within-day	$353.72 (1.17)	$680.11 (0.99)	+92.3%
cohort @ 24h	$488.64 (1.62)	$804.43 (1.17)	+64.6%
booked payers	165	202	+37
payer rate (d0)	7.7%	6.6%	-1.1 pts
ARPU (d0)	$0.7506	$0.5804	−22.7%
ARPPU (d0)	$9.78	$8.84	−9.6%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.

app	ARPU (d0)	ARPU (d3)	ARPU (d7)	ARPPU (d0)	ARPPU (d3)	ARPPU (d7)	installs
Vloom	$0.5852	$1.0126	—	$8.16	$13.00	—	488
Sinai AI	$0.6473	$1.3359	—	$8.36	$15.10	—	814

Spend split. Vloom $132.20 → $396.72, Sinai $169.00 → $290.96: 43.9% Vloom back to 57.7%, inside six hours.

(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.

account	2026-08-21 spend	2026-08-22 spend	change	2026-08-21 registrations	2026-08-22 registrations
Portfolio	$301.20	$687.68	+128.3%	651	1,386
B1	$134.89	$451.76	+234.9%	371	959
Nomad Node	$53.69	$80.91	+50.7%	67	114
KBM1	$42.75	$67.64	+58.2%	97	123
HR1	$69.87	$87.37	+25.0%	116	190

Sinai sealed more than Vloom on less spend, for the first time: $380.23 on $290.96 against $299.88 on $396.72. Within-day return went 1.17 to 0.99.

Payer rate and ARPU are 08-21's inflation unwinding: the buy had stopped while older cohorts kept paying, so their shared denominator, registrations, had collapsed.

Cost per registration rose on mix alone, neither app's own figure moving: Vloom's share of registrations went 31.0% to 44.4%, and Vloom registers 70% dearer.

Blended CPM fell 0.9% on mix. Held to 08-21's impression mix it moves −0.2%; the other −0.7% is Vloom going 56.2% to 61.1% of impressions.

2The two apps, one tab each

Vloom is the default tab because it is the larger buy on this day, $396.72 against Sinai's $290.96. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom spent $396.72 against $132.20, a 200.1% rise, and 85.5% of it went out between 04:00 and 09:59 UTC.

The day, and every account

	2026-08-21	2026-08-22	change
spend	$132.20	$396.72	+200.1%
impressions	11,309	28,318	+150.4%
CPM	$11.69	$14.01	+19.8%
registrations (ours)	202	616	+205.0%
cost per registration	$0.654	$0.644	−1.6%
booked	$1,942.76 (14.70)	$1,880.56 (4.74)	−3.2%
Meta booked	$1,454.20 (11.00)	$1,169.30 (2.95)
within-day	$104.12 (0.79)	$299.88 (0.76)	+188.0%
cohort @ 24h	$130.35 (0.99)	$305.86 (0.77)	+134.6%
booked payers	119	131	+12
payer rate (d0)	5.4%	5.7%	+0.2 pts
ARPU (d0)	$0.6453	$0.4965	−23.1%
ARPPU (d0)	$11.85	$8.74	−26.3%

Switched back on, rejected again, inside the same day. B1's activity log: bodysuit in at 02:46 UTC, campaign Active at 04:35, Not Approved at 10:07.

Second rejection in three days, on a different creative. pool5 went under Unacceptable Business Practices on 08-21; bodysuit was approved 08-20 at 19:15 UTC.

This page reports a Vloom buy that no longer exists. The bodysuit ad set went Inactive at 07:32 UTC on 08-23, the campaign at 07:38.

2026-08-22 (the day) — delivery

account	spend	share	impressions	CPM	registrations	cost/reg
Portfolio	$396.72	100%	28,318	$14.01	616	$0.644
B1	$289.57	73%	20,273	$14.28	469	$0.617
Nomad Node	$80.91	20%	6,488	$12.47	114	$0.710
KBM1	$0.00	0%	0	—	0	—
HR1	$26.24	7%	1,557	$16.85	33	$0.795

2026-08-22 (the day) — the three measures

account	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)
Portfolio	$1,880.56	4.74	$299.88	0.76	$305.86	0.77	35	5.7%	$0.4965	$8.74
B1	$1,449.02	5.00	$214.95	0.74	$214.95	0.74	19	4.1%	$0.4583	$11.31
Nomad Node	$407.68	5.04	$71.82	0.89	$71.82	0.89	12	10.5%	$0.6300	$5.98
KBM1	$4.99	—	$0.00	—	$0.00	—	0	—	—	—
HR1	$18.87	0.72	$13.11	0.50	$19.09	0.73	4	12.1%	$0.5785	$4.77

KBM1 bought no Vloom, for the first time: $78.93 on 08-20, $4.85 on 08-21, $0.00 here, while it spent $67.64 on Sinai the same day.

Nomad Node is the only account whose Vloom buy grew on its own terms, $53.69 to $80.91, +50.7%, spread across a whole day.

Each account, 2026-08-21 against 2026-08-22, one table each.

	2026-08-21	2026-08-22	change
spend	$41.42	$289.57	+599.1%
impressions	3,797	20,273	+433.9%
CPM	$10.91	$14.28	+30.9%
registrations (ours)	113	469	+315.0%
cost per registration	$0.367	$0.617	+68.4%
booked	$1,479.38 (35.72)	$1,449.02 (5.00)	−2.1%
Meta booked	$1,007.19 (24.32)	$749.25 (2.59)
within-day	$69.88 (1.69)	$214.95 (0.74)	+207.6%
cohort @ 24h	$69.88 (1.69)	$214.95 (0.74)	+207.6%
booked payers	92	98	+6
payer rate (d0)	5.3%	4.1%	−1.3 pts
ARPU (d0)	$0.6184	$0.4583	−25.9%
ARPPU (d0)	$11.65	$11.31	−2.9%

Nomad Node

	2026-08-21	2026-08-22	change
spend	$53.69	$80.91	+50.7%
impressions	6,007	6,488	+8.0%
CPM	$8.94	$12.47	+39.5%
registrations (ours)	67	114	+70.1%
cost per registration	$0.801	$0.710	−11.4%
booked	$448.65 (8.36)	$407.68 (5.04)	−9.1%
Meta booked	$390.75 (7.28)	$364.91 (4.51)
within-day	$34.25 (0.64)	$71.82 (0.89)	+109.7%
cohort @ 24h	$54.72 (1.02)	$71.82 (0.89)	+31.3%
booked payers	24	28	+4
payer rate (d0)	6.0%	10.5%	+4.6 pts
ARPU (d0)	$0.8166	$0.6300	−22.9%
ARPPU (d0)	$13.68	$5.98	−56.2%

KBM1

	2026-08-21	2026-08-22	change
spend	$4.85	$0.00	−100.0%
impressions	24	0	−100.0%
CPM	$202.08	$0.00	−100.0%
registrations (ours)	1	0	−100.0%
cost per registration	$4.850	$0.000	−100.0%
booked	$2.99 (0.62)	$4.99	+66.9%
Meta booked	$5.98 (1.23)	—
within-day	$0.00 (0.00)	$0.00	—
cohort @ 24h	$0.00 (0.00)	$0.00	—
booked payers	1	1	+0
payer rate (d0)	0.0%	0.0%	+0.0 pts
ARPU (d0)	$0.0000	$0.0000	—
ARPPU (d0)	$0.00	$0.00	—

HR1

	2026-08-21	2026-08-22	change
spend	$32.24	$26.24	−18.6%
impressions	1,481	1,557	+5.1%
CPM	$21.77	$16.85	−22.6%
registrations (ours)	21	33	+57.1%
cost per registration	$1.535	$0.795	−48.2%
booked	$11.74 (0.36)	$18.87 (0.72)	+60.7%
Meta booked	$50.28 (1.56)	$55.14 (2.10)
within-day	$0.00 (0.00)	$13.11 (0.50)	new
cohort @ 24h	$5.76 (0.18)	$19.09 (0.73)	+231.5%
booked payers	2	4	+2
payer rate (d0)	4.8%	12.1%	+7.4 pts
ARPU (d0)	$0.2742	$0.5785	+111.0%
ARPPU (d0)	$5.76	$4.77	−17.1%

Hourly, 2026-08-22

The day's motion: spend by hour, and impressions against installs

CTR, CPM, click-to-install and CPI by hour, whole account

(i) The portfolio, hour by hour, 2026-08-22. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$1.80	64	$28.12	5	$0.360	$110.24	61.25	$0.00	0.00	$0.00	0.00	5
01	$1.37	86	$15.93	1	$1.370	$18.57	13.56	$0.00	0.00	$0.00	0.00	4
02	$7.56	435	$17.38	6	$1.260	$83.30	11.02	$9.32	1.23	$9.32	1.23	8
03	$7.58	518	$14.63	12	$0.632	$20.36	2.69	$0.00	0.00	$0.00	0.00	5
04	$29.17	1,696	$17.20	29	$1.006	$88.87	3.05	$0.00	0.00	$0.00	0.00	10
05	$80.64	5,499	$14.66	103	$0.783	$26.04	0.32	$60.08	0.75	$60.08	0.75	5
06	$60.02	4,368	$13.74	99	$0.606	$46.22	0.77	$38.17	0.64	$38.17	0.64	7
07	$57.79	4,207	$13.74	71	$0.814	$50.04	0.87	$63.56	1.10	$63.56	1.10	9
08	$56.15	3,962	$14.17	64	$0.877	$45.29	0.81	$25.44	0.45	$25.44	0.45	9
09	$55.31	4,480	$12.35	88	$0.629	$99.24	1.79	$41.33	0.75	$41.33	0.75	11
10	$12.20	1,177	$10.37	29	$0.421	$88.26	7.23	$15.78	1.29	$15.78	1.29	7
11	$8.68	582	$14.91	18	$0.482	$82.96	9.56	$9.32	1.07	$9.32	1.07	8
12	$9.62	667	$14.42	16	$0.601	$147.10	15.29	$9.97	1.04	$9.97	1.04	5
13	$2.22	88	$25.23	18	$0.123	$70.45	31.73	$18.85	8.49	$18.85	8.49	7
14	$0.82	48	$17.08	7	$0.117	$65.52	79.90	$0.00	0.00	$0.00	0.00	9
15	$0.78	70	$11.14	11	$0.071	$67.27	86.24	$3.06	3.92	$9.04	11.59	8
16	$0.97	99	$9.80	5	$0.194	$157.72	162.60	$0.00	0.00	$0.00	0.00	7
17	$1.24	90	$13.78	8	$0.155	$113.17	91.26	$0.00	0.00	$0.00	0.00	11
18	$1.11	52	$21.35	7	$0.159	$213.03	191.92	$0.00	0.00	$0.00	0.00	9
19	$0.15	26	$5.77	4	$0.037	$96.71	644.74	$0.00	0.00	$0.00	0.00	9
20	$0.48	30	$16.00	10	$0.048	$39.54	82.37	$0.00	0.00	$0.00	0.00	7
21	$0.27	23	$11.74	0	—	$39.39	145.88	$0.00	0.00	$0.00	0.00	7
22	$0.39	25	$15.60	1	$0.390	$23.39	59.96	$0.00	0.00	$0.00	0.00	6
23	$0.40	26	$15.38	4	$0.100	$87.89	219.73	$5.01	12.51	$5.01	12.51	6

Six hours hold 85.5% of the day. Hours 04 to 09 spent $339.04, the fourteen after the rejection $39.33, all Nomad Node and HR1.

Above hour 10 the booked column is not a rate: returns of 31 to 645 on spend under $2.50, from payers who installed earlier.

(ii) The same 24 hours per account, 2026-08-22.

B1 — $289.57 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	0	—	4	$0.000	$110.24	—	$0.00	—	$0.00	—	5
01	$0.00	0	—	1	$0.000	$12.94	—	$0.00	—	$0.00	—	3
02	$0.00	0	—	2	$0.000	$64.55	—	$0.00	—	$0.00	—	6
03	$0.00	0	—	6	$0.000	$13.06	—	$0.00	—	$0.00	—	3
04	$24.66	1,376	$17.92	23	$1.072	$81.84	3.32	$0.00	0.00	$0.00	0.00	8
05	$73.75	4,900	$15.05	89	$0.829	$23.05	0.31	$60.08	0.81	$60.08	0.81	4
06	$48.01	3,287	$14.61	79	$0.608	$40.46	0.84	$15.04	0.31	$15.04	0.31	6
07	$46.43	3,339	$13.91	56	$0.829	$38.42	0.83	$63.56	1.37	$63.56	1.37	7
08	$45.71	3,235	$14.13	53	$0.862	$35.31	0.77	$15.46	0.34	$15.46	0.34	7
09	$46.21	3,692	$12.52	77	$0.600	$84.82	1.84	$32.63	0.71	$32.63	0.71	8
10	$4.80	444	$10.81	22	$0.218	$77.76	16.20	$15.78	3.29	$15.78	3.29	5
11	$0.00	0	—	9	$0.000	$48.65	—	$0.00	—	$0.00	—	6
12	$0.00	0	—	5	$0.000	$92.13	—	$0.00	—	$0.00	—	3
13	$0.00	0	—	10	$0.000	$40.89	—	$7.40	—	$7.40	—	5
14	$0.00	0	—	5	$0.000	$34.44	—	$0.00	—	$0.00	—	3
15	$0.00	0	—	6	$0.000	$41.25	—	$0.00	—	$0.00	—	7
16	$0.00	0	—	2	$0.000	$154.62	—	$0.00	—	$0.00	—	6
17	$0.00	0	—	5	$0.000	$92.87	—	$0.00	—	$0.00	—	9
18	$0.00	0	—	5	$0.000	$188.04	—	$0.00	—	$0.00	—	8
19	$0.00	0	—	2	$0.000	$47.72	—	$0.00	—	$0.00	—	5
20	$0.00	0	—	6	$0.000	$39.54	—	$0.00	—	$0.00	—	7
21	$0.00	0	—	0	—	$39.39	—	$0.00	—	$0.00	—	7
22	$0.00	0	—	0	—	$15.09	—	$0.00	—	$0.00	—	4
23	$0.00	0	—	2	$0.000	$31.92	—	$5.01	—	$5.01	—	5

Nomad Node — $80.91 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
01	$0.09	13	$6.92	0	—	$5.63	62.59	$0.00	0.00	$0.00	0.00	1
02	$5.55	331	$16.77	4	$1.387	$18.75	3.38	$9.32	1.68	$9.32	1.68	2
03	$6.24	415	$15.04	4	$1.560	$7.30	1.17	$0.00	0.00	$0.00	0.00	2
04	$3.32	252	$13.17	4	$0.830	$7.03	2.12	$0.00	0.00	$0.00	0.00	2
05	$6.07	538	$11.28	12	$0.506	$2.99	0.49	$0.00	0.00	$0.00	0.00	1
06	$11.27	1,029	$10.95	18	$0.626	$5.76	0.51	$23.13	2.05	$23.13	2.05	1
07	$10.13	781	$12.97	14	$0.724	$11.61	1.15	$0.00	0.00	$0.00	0.00	2
08	$7.60	653	$11.64	10	$0.760	$4.99	0.66	$4.99	0.66	$4.99	0.66	1
09	$8.34	720	$11.58	9	$0.927	$8.67	1.04	$5.71	0.68	$5.71	0.68	2
10	$6.43	653	$9.85	7	$0.919	$10.50	1.63	$0.00	0.00	$0.00	0.00	2
11	$7.08	493	$14.36	9	$0.787	$34.31	4.85	$9.32	1.32	$9.32	1.32	2
12	$8.38	590	$14.20	9	$0.931	$54.97	6.56	$9.97	1.19	$9.97	1.19	2
13	$0.41	20	$20.50	7	$0.059	$29.56	72.10	$6.32	15.41	$6.32	15.41	2
14	$0.00	0	—	2	$0.000	$17.97	—	$0.00	—	$0.00	—	3
15	$0.00	0	—	1	$0.000	$26.02	—	$3.06	—	$3.06	—	1
16	$0.00	0	—	2	$0.000	$3.10	—	$0.00	—	$0.00	—	1
17	$0.00	0	—	0	—	$20.30	—	$0.00	—	$0.00	—	2
18	$0.00	0	—	0	—	$24.99	—	$0.00	—	$0.00	—	1
19	$0.00	0	—	0	—	$48.99	—	$0.00	—	$0.00	—	4
20	$0.00	0	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
21	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	0	—	0	—	$8.29	—	$0.00	—	$0.00	—	2
23	$0.00	0	—	1	$0.000	$55.97	—	$0.00	—	$0.00	—	1

KBM1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
14	$0.00	—	—	$4.99	—	$0.00	—	$0.00	—	1
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—	0

HR1 — $26.24 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$1.80	64	$28.12	1	$1.800	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$1.28	73	$17.53	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
02	$2.01	104	$19.33	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$1.34	103	$13.01	2	$0.670	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
04	$1.19	68	$17.50	2	$0.595	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
05	$0.82	61	$13.44	2	$0.410	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
06	$0.74	52	$14.23	2	$0.370	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
07	$1.23	87	$14.14	1	$1.230	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
08	$2.84	74	$38.38	1	$2.840	$4.99	1.76	$4.99	1.76	$4.99	1.76	1
09	$0.76	68	$11.18	2	$0.380	$5.76	7.58	$2.99	3.93	$2.99	3.93	1
10	$0.97	80	$12.12	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
11	$1.60	89	$17.98	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
12	$1.24	77	$16.10	2	$0.620	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
13	$1.81	68	$26.62	1	$1.810	$0.00	0.00	$5.13	2.83	$5.13	2.83	0
14	$0.82	48	$17.08	0	—	$8.12	9.90	$0.00	0.00	$0.00	0.00	2
15	$0.78	70	$11.14	4	$0.195	$0.00	0.00	$0.00	0.00	$5.98	7.67	0
16	$0.97	99	$9.80	1	$0.970	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
17	$1.24	90	$13.78	3	$0.413	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
18	$1.11	52	$21.35	2	$0.555	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$0.15	26	$5.77	2	$0.075	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
20	$0.48	30	$16.00	3	$0.160	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
21	$0.27	23	$11.74	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
22	$0.39	25	$15.60	1	$0.390	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
23	$0.40	26	$15.38	1	$0.400	$0.00	0.00	$0.00	0.00	$0.00	0.00	0

The prior day, 2026-08-21, same two tables

(i) The portfolio, hour by hour, 2026-08-21. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$28.00	1,908	$14.68	31	$0.903	$146.23	5.22	$5.63	0.20	$5.63	0.20	10
01	$34.67	3,065	$11.31	34	$1.020	$52.98	1.53	$24.60	0.71	$24.60	0.71	8
02	$15.34	1,751	$8.76	16	$0.959	$51.91	3.38	$0.00	0.00	$0.00	0.00	6
03	$7.87	1,027	$7.66	16	$0.492	$12.15	1.54	$0.00	0.00	$0.00	0.00	3
04	$9.65	880	$10.97	16	$0.603	$174.66	18.10	$15.18	1.57	$15.18	1.57	10
05	$6.50	915	$7.10	14	$0.464	$52.82	8.13	$17.98	2.77	$30.97	4.76	8
06	$3.26	499	$6.53	10	$0.326	$75.55	23.18	$0.00	0.00	$0.00	0.00	9
07	$0.42	28	$15.00	3	$0.140	$78.46	186.81	$0.00	0.00	$0.00	0.00	5
08	$0.77	42	$18.33	3	$0.257	$77.86	101.12	$0.00	0.00	$0.00	0.00	7
09	$0.91	52	$17.50	4	$0.228	$118.81	130.56	$0.00	0.00	$0.00	0.00	6
10	$2.17	65	$33.38	9	$0.241	$43.84	20.21	$0.00	0.00	$0.00	0.00	8
11	$1.17	50	$23.40	2	$0.585	$104.19	89.05	$0.00	0.00	$0.00	0.00	6
12	$0.59	32	$18.44	4	$0.148	$23.27	39.44	$0.00	0.00	$0.00	0.00	5
13	$0.62	47	$13.19	5	$0.124	$78.99	127.40	$31.03	50.04	$31.03	50.04	4
14	$2.10	47	$44.68	5	$0.420	$108.34	51.59	$0.00	0.00	$0.00	0.00	10
15	$0.71	55	$12.91	2	$0.355	$120.63	169.91	$0.00	0.00	$0.00	0.00	10
16	$2.21	103	$21.46	1	$2.210	$105.84	47.89	$0.00	0.00	$0.00	0.00	11
17	$2.79	184	$15.16	4	$0.698	$113.46	40.67	$6.15	2.20	$13.63	4.88	9
18	$2.91	138	$21.09	6	$0.485	$118.22	40.63	$3.56	1.22	$9.32	3.20	5
19	$1.40	108	$12.96	1	$1.400	$16.46	11.76	$0.00	0.00	$0.00	0.00	2
20	$2.80	115	$24.35	3	$0.933	$62.00	22.14	$0.00	0.00	$0.00	0.00	9
21	$2.45	61	$40.16	5	$0.490	$93.82	38.29	$0.00	0.00	$0.00	0.00	5
22	$1.14	69	$16.52	3	$0.380	$49.75	43.64	$0.00	0.00	$0.00	0.00	7
23	$1.75	68	$25.74	5	$0.350	$62.50	35.72	$0.00	0.00	$0.00	0.00	7

(ii) The same 24 hours per account, 2026-08-21.

B1 — $41.42 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$16.70	1,318	$12.67	26	$0.642	$133.24	7.98	$5.63	0.34	$5.63	0.34	9
01	$14.94	1,399	$10.68	19	$0.786	$42.86	2.87	$14.48	0.97	$14.48	0.97	6
02	$9.78	1,080	$9.06	11	$0.889	$51.91	5.31	$0.00	0.00	$0.00	0.00	6
03	$0.00	0	—	6	$0.000	$12.15	—	$0.00	—	$0.00	—	3
04	$0.00	0	—	5	$0.000	$90.75	—	$15.18	—	$15.18	—	7
05	$0.00	0	—	3	$0.000	$13.36	—	$0.00	—	$0.00	—	4
06	$0.00	0	—	2	$0.000	$65.66	—	$0.00	—	$0.00	—	7
07	$0.00	0	—	3	$0.000	$49.37	—	$0.00	—	$0.00	—	3
08	$0.00	0	—	2	$0.000	$41.59	—	$0.00	—	$0.00	—	5
09	$0.00	0	—	3	$0.000	$30.37	—	$0.00	—	$0.00	—	4
10	$0.00	0	—	8	$0.000	$38.09	—	$0.00	—	$0.00	—	7
11	$0.00	0	—	2	$0.000	$101.20	—	$0.00	—	$0.00	—	5
12	$0.00	0	—	2	$0.000	$20.28	—	$0.00	—	$0.00	—	4
13	$0.00	0	—	3	$0.000	$49.01	—	$31.03	—	$31.03	—	3
14	$0.00	0	—	2	$0.000	$69.56	—	$0.00	—	$0.00	—	8
15	$0.00	0	—	2	$0.000	$120.63	—	$0.00	—	$0.00	—	10
16	$0.00	0	—	0	—	$87.62	—	$0.00	—	$0.00	—	9
17	$0.00	0	—	1	$0.000	$104.35	—	$0.00	—	$0.00	—	7
18	$0.00	0	—	4	$0.000	$118.22	—	$3.56	—	$3.56	—	5
19	$0.00	0	—	0	—	$16.46	—	$0.00	—	$0.00	—	2
20	$0.00	0	—	1	$0.000	$55.45	—	$0.00	—	$0.00	—	7
21	$0.00	0	—	2	$0.000	$60.97	—	$0.00	—	$0.00	—	3
22	$0.00	0	—	2	$0.000	$43.77	—	$0.00	—	$0.00	—	6
23	$0.00	0	—	4	$0.000	$62.50	—	$0.00	—	$0.00	—	7

Nomad Node — $53.69 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$5.84	549	$10.64	4	$1.460	$12.99	2.22	$0.00	0.00	$0.00	0.00	1
01	$18.17	1,633	$11.13	15	$1.211	$10.12	0.56	$10.12	0.56	$10.12	0.56	2
02	$5.07	621	$8.16	5	$1.014	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$7.34	985	$7.45	10	$0.734	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
04	$8.19	862	$9.50	10	$0.819	$83.91	10.25	$0.00	0.00	$0.00	0.00	3
05	$6.15	888	$6.93	11	$0.559	$36.48	5.93	$17.98	2.92	$30.97	5.04	3
06	$2.93	469	$6.25	7	$0.419	$9.90	3.38	$0.00	0.00	$0.00	0.00	2
07	$0.00	0	—	0	—	$29.09	—	$0.00	—	$0.00	—	2
08	$0.00	0	—	0	—	$36.27	—	$0.00	—	$0.00	—	2
09	$0.00	0	—	1	$0.000	$82.67	—	$0.00	—	$0.00	—	1
10	$0.00	0	—	1	$0.000	$5.76	—	$0.00	—	$0.00	—	1
11	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
12	$0.00	0	—	1	$0.000	$2.99	—	$0.00	—	$0.00	—	1
13	$0.00	0	—	0	—	$29.98	—	$0.00	—	$0.00	—	1
14	$0.00	0	—	0	—	$38.78	—	$0.00	—	$0.00	—	2
15	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	0	—	0	—	$18.22	—	$0.00	—	$0.00	—	2
17	$0.00	0	—	1	$0.000	$9.10	—	$6.15	—	$13.63	—	2
18	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
19	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	0	—	1	$0.000	$3.56	—	$0.00	—	$0.00	—	1
21	$0.00	0	—	0	—	$32.85	—	$0.00	—	$0.00	—	2
22	$0.00	0	—	0	—	$5.98	—	$0.00	—	$0.00	—	1
23	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0

KBM1 — $4.85 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$4.28	18	$237.78	1	$4.280	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$0.57	6	$95.00	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
02	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
04	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
05	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
06	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
07	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
08	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
09	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
10	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
11	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
12	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
13	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
14	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
15	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
17	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
18	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
19	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	0	—	0	—	$2.99	—	$0.00	—	$0.00	—	1
21	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
23	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0

HR1 — $32.24 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	cohort@24h	cROAS	booked payers
00	$1.18	23	$51.30	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
01	$0.99	27	$36.67	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
02	$0.49	50	$9.80	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
03	$0.53	42	$12.62	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
04	$1.46	18	$81.11	1	$1.460	$0.00	0.00	$0.00	$0.00	0.00	0
05	$0.35	27	$12.96	0	—	$2.99	8.54	$0.00	$0.00	0.00	1
06	$0.33	30	$11.00	1	$0.330	$0.00	0.00	$0.00	$0.00	0.00	0
07	$0.42	28	$15.00	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
08	$0.77	42	$18.33	1	$0.770	$0.00	0.00	$0.00	$0.00	0.00	0
09	$0.91	52	$17.50	0	—	$5.76	6.33	$0.00	$0.00	0.00	1
10	$2.17	65	$33.38	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
11	$1.17	50	$23.40	0	—	$2.99	2.56	$0.00	$0.00	0.00	1
12	$0.59	32	$18.44	1	$0.590	$0.00	0.00	$0.00	$0.00	0.00	0
13	$0.62	47	$13.19	2	$0.310	$0.00	0.00	$0.00	$0.00	0.00	0
14	$2.10	47	$44.68	3	$0.700	$0.00	0.00	$0.00	$0.00	0.00	0
15	$0.71	55	$12.91	0	—	$0.00	0.00	$0.00	$0.00	0.00	0
16	$2.21	103	$21.46	1	$2.210	$0.00	0.00	$0.00	$0.00	0.00	0
17	$2.79	184	$15.16	2	$1.395	$0.00	0.00	$0.00	$0.00	0.00	0
18	$2.91	138	$21.09	2	$1.455	$0.00	0.00	$0.00	$5.76	1.98	0
19	$1.40	108	$12.96	1	$1.400	$0.00	0.00	$0.00	$0.00	0.00	0
20	$2.80	115	$24.35	1	$2.800	$0.00	0.00	$0.00	$0.00	0.00	0
21	$2.45	61	$40.16	3	$0.817	$0.00	0.00	$0.00	$0.00	0.00	0
22	$1.14	69	$16.52	1	$1.140	$0.00	0.00	$0.00	$0.00	0.00	0
23	$1.75	68	$25.74	1	$1.750	$0.00	0.00	$0.00	$0.00	0.00	0

Against the prior day, hour matched to hour

The two days share no delivering hour, so nothing pairs. The campaign cleared the impression floor in hours 21–23 on 08-21 and 00–03 on 08-22.

The reason is the same event twice. On 08-21 the campaign was dark until 21:00 UTC; on 08-22 the hours that mattered were 04 to 09. A campaign that is switched on and off inside two consecutive days cannot produce a matched-hours read, and forcing one would compare its last three hours against its first four.

Country, 2026-08-22

Spend against within-day revenue, by country

Cost per install by country

The cost-per-install figure above is empty: the raked cut carries no Meta installs by country, so it has no denominator.

(i) The portfolio by country, 2026-08-22. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$95.03	24.0%	11,958	$7.95	193	$0.492	$71.92	0.76	23
US	$35.93	9.1%	562	$63.94	26	$1.382	$17.96	0.50	22
ID	$16.24	4.1%	2,011	$8.08	27	$0.602	$4.99	0.31	3
GB	$15.93	4.0%	448	$35.56	15	$1.062	$0.00	0.00	5
MX	$14.37	3.6%	953	$15.08	19	$0.756	$39.22	2.73	9
TR	$11.62	2.9%	411	$28.27	14	$0.830	$5.89	0.51	4
IT	$10.60	2.7%	262	$40.46	12	$0.883	$0.00	0.00	0
DE	$8.99	2.3%	178	$50.51	6	$1.498	$0.00	0.00	2
MY	$8.71	2.2%	819	$10.64	9	$0.968	$0.00	0.00	3
KR	$8.01	2.0%	207	$38.70	11	$0.728	$5.91	0.74	2
ES	$7.47	1.9%	159	$46.98	11	$0.679	$0.00	0.00	0
FR	$7.17	1.8%	227	$31.59	8	$0.896	$0.00	0.00	2

151 further countries are not listed, $156.64 between them (39.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $146.42 from Meta 2026-08-21 and $143.15 from Meta 2026-08-22, a measured UTC-day total of $289.57; Nomad Node (UTC+0) needed none, its Meta day IS the UTC day at $80.91; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $26.24. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: KBM1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-22.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$70.59	24.4%	9,486	$7.44	152	$0.464	$41.77	0.59	18
US	$32.28	11.1%	508	$63.55	20	$1.614	$4.99	0.15	17
GB	$13.95	4.8%	416	$33.54	15	$0.930	$0.00	0.00	5
MX	$11.69	4.0%	727	$16.08	14	$0.835	$27.80	2.38	7
ID	$9.64	3.3%	925	$10.42	15	$0.643	$0.00	0.00	2
IT	$8.80	3.0%	225	$39.11	11	$0.800	$0.00	0.00	0
TR	$7.20	2.5%	245	$29.39	8	$0.900	$5.89	0.82	3
DE	$7.02	2.4%	145	$48.42	6	$1.170	$0.00	0.00	2
ES	$6.62	2.3%	127	$52.13	9	$0.736	$0.00	0.00	0
FR	$6.04	2.1%	203	$29.76	7	$0.863	$0.00	0.00	2
CH	$5.62	1.9%	30	$187.35	1	$5.621	$0.00	0.00	0
MY	$5.61	1.9%	579	$9.69	8	$0.701	$0.00	0.00	3

144 further countries are not listed, $104.50 between them (36.1% of this block).

Nomad Node

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$15.34	19.0%	1,651	$9.29	26	$0.590	$30.15	1.97	4
ID	$5.76	7.1%	1,010	$5.70	12	$0.480	$4.99	0.87	1
KR	$4.99	6.2%	121	$41.24	6	$0.832	$5.91	1.18	1
TW	$3.72	4.6%	146	$25.48	3	$1.240	$0.00	0.00	2
BR	$3.30	4.1%	160	$20.62	4	$0.825	$0.00	0.00	1
US	$3.13	3.9%	45	$69.56	2	$1.565	$4.99	1.59	3
TR	$2.80	3.5%	135	$20.74	4	$0.700	$0.00	0.00	1
TH	$2.76	3.4%	409	$6.75	3	$0.920	$0.00	0.00	3
MY	$2.74	3.4%	220	$12.45	1	$2.740	$0.00	0.00	0
JP	$2.67	3.3%	59	$45.25	1	$2.670	$0.00	0.00	0
MX	$2.39	3.0%	211	$11.33	5	$0.478	$11.42	4.78	2
CO	$1.93	2.4%	90	$21.44	4	$0.482	$0.00	0.00	0

100 further countries are not listed, $29.38 between them (36.3% of this block).

HR1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$9.10	34.7%	821	$11.08	15	$0.607	$0.00	0.00	1
BR	$2.21	8.4%	83	$26.63	2	$1.105	$5.13	2.32	1
TR	$1.62	6.2%	31	$52.26	2	$0.810	$0.00	0.00	0
IT	$1.21	4.6%	11	$110.00	0	—	$0.00	0.00	0
GB	$1.00	3.8%	7	$142.86	0	—	$0.00	0.00	0
PH	$0.90	3.4%	57	$15.79	1	$0.900	$0.00	0.00	0
ID	$0.84	3.2%	76	$11.05	0	—	$0.00	0.00	0
IQ	$0.76	2.9%	12	$63.33	0	—	$0.00	0.00	0
MU	$0.71	2.7%	9	$78.89	0	—	$0.00	0.00	0
AR	$0.69	2.6%	23	$30.00	1	$0.690	$0.00	0.00	0
TH	$0.60	2.3%	47	$12.77	3	$0.200	$0.00	0.00	0
MK	$0.54	2.1%	2	$270.00	0	—	$0.00	0.00	0

64 further countries are not listed, $6.06 between them (23.1% of this block).

KBM1 — no country block: it delivered nothing on this day, a measured zero.

The prior day, 2026-08-21, same two tables

(i) The portfolio by country, 2026-08-21. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$29.14	22.0%	2,930	$9.95	46	$0.634	$15.18	0.52	16
US	$21.14	16.0%	311	$68.02	10	$2.114	$27.96	1.32	31
ID	$7.68	5.8%	1,301	$5.90	12	$0.640	$0.00	0.00	6
MX	$6.09	4.6%	742	$8.20	11	$0.554	$0.00	0.00	4
CL	$4.73	3.6%	227	$20.87	6	$0.788	$13.05	2.76	5
AR	$3.27	2.5%	350	$9.35	4	$0.818	$0.00	0.00	1
PH	$3.24	2.5%	756	$4.29	7	$0.463	$5.63	1.74	3
AU	$3.03	2.3%	78	$38.82	2	$1.516	$0.00	0.00	2
BR	$2.83	2.1%	252	$11.23	11	$0.257	$5.13	1.81	3
TH	$2.78	2.1%	386	$7.20	7	$0.397	$0.00	0.00	3
CA	$2.76	2.1%	90	$30.49	3	$0.919	$0.00	0.00	0
CO	$2.54	1.9%	171	$14.88	1	$2.543	$0.00	0.00	0

168 further countries are not listed, $42.97 between them (32.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $41.42 from Meta 2026-08-20, a measured UTC-day total of $41.42; Nomad Node (UTC+0) needed none, its Meta day IS the UTC day at $53.69; KBM1 (UTC-7) $4.85 from Meta 2026-08-20, a measured UTC-day total of $4.85; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $32.24. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

(ii) The same cut per account, 2026-08-21.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$9.21	22.2%	959	$9.61	29	$0.318	$15.18	1.65	12
US	$5.93	14.3%	186	$31.91	7	$0.847	$4.99	0.84	24
MX	$2.38	5.7%	336	$7.08	10	$0.238	$0.00	0.00	3
GB	$1.72	4.2%	65	$26.43	1	$1.719	$0.00	0.00	4
ID	$1.64	4.0%	200	$8.18	6	$0.273	$0.00	0.00	5
PH	$1.42	3.4%	402	$3.53	4	$0.355	$5.63	3.96	3
TR	$1.24	3.0%	72	$17.19	5	$0.248	$0.00	0.00	2
CA	$1.19	2.9%	60	$19.65	1	$1.188	$0.00	0.00	0
AR	$1.14	2.8%	83	$13.78	3	$0.380	$0.00	0.00	0
AU	$1.03	2.5%	45	$22.88	2	$0.516	$0.00	0.00	1
HU	$0.78	1.9%	55	$14.16	2	$0.389	$31.03	39.89	1
CL	$0.69	1.7%	51	$13.61	4	$0.172	$13.05	18.92	5

161 further countries are not listed, $13.05 between them (31.5% of this block).

Nomad Node

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$8.63	16.1%	1,162	$7.43	7	$1.233	$0.00	0.00	3
US	$5.96	11.1%	80	$74.50	2	$2.980	$22.97	3.85	5
ID	$5.24	9.8%	1,038	$5.05	6	$0.873	$0.00	0.00	1
MX	$2.26	4.2%	364	$6.21	1	$2.260	$0.00	0.00	1
CL	$2.10	3.9%	160	$13.13	2	$1.050	$0.00	0.00	0
CO	$2.05	3.8%	139	$14.75	1	$2.050	$0.00	0.00	0
TH	$2.05	3.8%	330	$6.21	6	$0.342	$0.00	0.00	3
BR	$1.90	3.5%	214	$8.88	5	$0.380	$5.13	2.70	2
KR	$1.81	3.4%	41	$44.15	0	—	$0.00	0.00	0
CA	$1.57	2.9%	30	$52.33	2	$0.785	$0.00	0.00	0
AR	$1.57	2.9%	248	$6.33	1	$1.570	$0.00	0.00	1
UZ	$1.41	2.6%	38	$37.11	0	—	$0.00	0.00	0

100 further countries are not listed, $17.14 between them (31.9% of this block).

KBM1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
US	$4.85	100.0%	24	$202.08	1	$4.850	$0.00	0.00	1

HR1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	payers
IN	$11.30	35.0%	809	$13.97	10	$1.130	$0.00	1
US	$4.40	13.6%	21	$209.52	0	—	$0.00	1
CL	$1.94	6.0%	16	$121.25	0	—	$0.00	0
CI	$1.54	4.8%	6	$256.67	0	—	$0.00	0
MX	$1.45	4.5%	42	$34.52	0	—	$0.00	0
BR	$0.93	2.9%	38	$24.47	4	$0.232	$0.00	0
AU	$0.91	2.8%	12	$75.83	0	—	$0.00	0
TR	$0.83	2.6%	22	$37.73	1	$0.830	$0.00	0
ID	$0.80	2.5%	63	$12.70	0	—	$0.00	0
TH	$0.73	2.3%	56	$13.04	1	$0.730	$0.00	0
AR	$0.56	1.7%	19	$29.47	0	—	$0.00	0
GB	$0.56	1.7%	7	$80.00	0	—	$0.00	0

64 further countries are not listed, $6.29 between them (19.5% of this block).

Aggregate, both days

The two days side by side on all three measures, then the same per account. Both cohorts are complete at H=24, so the cohort row compares.

	2026-08-21	2026-08-22	change
spend	$132.20	$396.72	+200.1%
impressions	11,309	28,318	+150.4%
CPM	$11.69	$14.01	+19.8%
registrations (ours)	202	616	+205.0%
cost per registration	$0.654	$0.644	−1.6%
booked	$1,942.76 (14.70)	$1,880.56 (4.74)	−3.2%
Meta booked	$1,454.20 (11.00)	$1,169.30 (2.95)
within-day	$104.12 (0.79)	$299.88 (0.76)	+188.0%
cohort @ 24h	$130.35 (0.99)	$305.86 (0.77)	+134.6%
booked payers	119	131	+12
payer rate (d0)	5.4%	5.7%	+0.2 pts
ARPU (d0)	$0.6453	$0.4965	−23.1%
ARPPU (d0)	$11.85	$8.74	−26.3%

No pooled matched-hours funnel here, for the reason given two sections above: the two-proportion tests on click→install and CTR have nothing to run on.

The three revenue measures on both days, ROAS above each bar

Booked revenue by the day its payer installed

Booked is still mostly older cohorts. Of B1's worldwide campaign's $1,391.53, 15.4% came from 08-22 installs and 16.7% from the 08-19 cohort, still the largest.

The mix-neutral account line. Held to 08-21's campaign mix B1's CPM is still $14.28: the worldwide campaign was its whole Vloom buy on both days.

The campaigns

(i) Every campaign the portfolio ran, 2026-08-22.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$143.15	63.9%	10,710	$13.37	396	$0.361	$214.95	1.50	81
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$80.91	36.1%	6,488	$12.47	103	$0.786	$71.82	0.89	16
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	0	—	45	$0.000	$0.00	—	14
`bailingxia_srfhjyd_ww_cvr_260819`	HR1	$0.00	0.0%	0	—	33	$0.000	$13.11	—	4
`bailingxia_meituan_t3_cvr_260725`	B1	$0.00	0.0%	0	—	24	$0.000	$0.00	—	1
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	8	$0.000	$0.00	—	7
`0811_vl_bailingxia_srfhjyd-health`	Nomad Node	$0.00	0.0%	0	—	2	$0.000	$0.00	—	0
`bailingxia_meituan_dach_cvr_260729`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	1
`bailingxia_meituan_t3_cvr_260723`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	0
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	1	$0.000	$0.00	—	5
`bailingxia_meituan_t2_cvr_260725`	B1	$0.00	0.0%	0	—	0	—	$0.00	—	1
`bailingxia_srfhjyd_ww_cvr_260814`	KBM1	$0.00	0.0%	0	—	0	—	$0.00	—	1

⚠ This section and the one below are on each account's own Meta day. B1 reads $143.15 here against $289.57 on the UTC day.

Two campaigns delivered; ten more booked on no spend. Those ten booked through ads retired days or weeks ago and are excluded from every rate.

(ii) The same, per account, 2026-08-22.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$143.15	100.0%	10,710	$13.37	396	$0.361	$214.95	1.50	81
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	0	—	45	$0.000	$0.00	—	14
`bailingxia_meituan_t3_cvr_260725`	B1	$0.00	0.0%	0	—	24	$0.000	$0.00	—	1
`bailingxia_meituan_dach_cvr_260729`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	1
`bailingxia_meituan_t3_cvr_260723`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	0
`bailingxia_meituan_t2_cvr_260725`	B1	$0.00	0.0%	0	—	0	—	$0.00	—	1

Nomad Node

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$80.91	100.0%	6,488	$12.47	103	$0.786	$71.82	0.89	16
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	8	$0.000	$0.00	—	7
`0811_vl_bailingxia_srfhjyd-health`	Nomad Node	$0.00	0.0%	0	—	2	$0.000	$0.00	—	0
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	1	$0.000	$0.00	—	5

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_ww_cvr_260814`	KBM1	$0.00	0.0%	0	—	0	—	$0.00	—	1

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_ww_cvr_260819`	HR1	$0.00	0.0%	0	—	33	$0.000	$13.11	—	4

⚠ These accounts run more than one campaign and their export carries no campaign column, so the rows above understate them: HR1. Build the column preset on that account itself.

The prior day, 2026-08-21, same two tables

(i) Every campaign the portfolio ran, 2026-08-21.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$146.42	73.2%	9,563	$15.31	94	$1.558	$66.32	0.45	74
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$53.69	26.8%	6,007	$8.94	63	$0.852	$34.25	0.64	6
`bailingxia_srfhjyd_ww_cvr_260819`	HR1	$0.00	0.0%	0	—	21	$0.000	$0.00	—	1
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	0	—	12	$0.000	$3.56	—	12
`bailingxia_meituan_t3_cvr_260725`	B1	$0.00	0.0%	0	—	5	$0.000	$0.00	—	3
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	4	$0.000	$0.00	—	11
`bailingxia_meituan_t2_cvr_260725`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	1
`bailingxia_srfhjyd_ww_cvr_260814`	KBM1	$0.00	0.0%	0	—	1	$0.000	$0.00	—	1
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	0	—	$0.00	—	7
`bailingxia_meituan_dach_cvr_260729`	B1	$0.00	0.0%	0	—	0	—	$0.00	—	2

(ii) The same, per account, 2026-08-21.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$146.42	100.0%	9,563	$15.31	94	$1.558	$66.32	0.45	74
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	0	—	12	$0.000	$3.56	—	12
`bailingxia_meituan_t3_cvr_260725`	B1	$0.00	0.0%	0	—	5	$0.000	$0.00	—	3
`bailingxia_meituan_t2_cvr_260725`	B1	$0.00	0.0%	0	—	2	$0.000	$0.00	—	1
`bailingxia_meituan_dach_cvr_260729`	B1	$0.00	0.0%	0	—	0	—	$0.00	—	2

Nomad Node

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$53.69	100.0%	6,007	$8.94	63	$0.852	$34.25	0.64	6
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	4	$0.000	$0.00	—	11
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	0	—	0	—	$0.00	—	7

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_ww_cvr_260814`	KBM1	$0.00	0.0%	0	—	1	$0.000	$0.00	—	1

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_ww_cvr_260819`	HR1	$0.00	0.0%	0	—	21	$0.000	$0.00	—	1

⚠ These accounts run more than one campaign and their export carries no campaign column, so the rows above understate them: HR1. Build the column preset on that account itself.

Every asset

(i) Every asset the portfolio ran, 2026-08-22. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$143.15	10,710	$13.37	370	$0.387	$203.05	1.42	$203.05	36
`nomad-0814-03-maimai`	Nomad Node	$80.91	6,488	$12.47	103	$0.786	$71.82	0.89	$71.82	16
`vid_ww_bodysuit_10s_9x16_v3`	HR1	$24.25	1,491	$16.26	33	$0.735	$13.11	0.54	$19.09	4
`vid_ww_pool5_15s_9x16_v3`	HR1	$1.99	66	$30.15	0	—	$0.00	0.00	$0.00	0
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	0	—	36	$0.000	$0.00	—	$0.00	42
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	0	—	19	$0.000	$11.90	—	$11.90	10
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	7	$0.000	$0.00	—	$0.00	7
`vid_sasian_bikini_6s_9x16_v1`	B1	$0.00	0	—	7	$0.000	$0.00	—	$0.00	0
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	0	—	6	$0.000	$0.00	—	$0.00	5
`vid_ww_spill_8s_9x16_v1 - Copy`	B1	$0.00	0	—	6	$0.000	$0.00	—	$0.00	2
`vid_sasian_spice5_15s_9x16_v1`	B1	$0.00	0	—	5	$0.000	$0.00	—	$0.00	1
`vid_sasian_bodysuit_10s_9x16_v1`	B1	$0.00	0	—	4	$0.000	$0.00	—	$0.00	0
`vid_utility_6s_9x16_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	0
`vid_ww_mugshot_15s_9x16_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	0
`vid_utility_sexy_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	0
`nomad-0811-03`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0811-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0811-04`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5
`vid_control_15s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_control_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_german_mature_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_turkish_mature_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_sasian_bikini_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_sasian_slip_dress_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_utility_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_spill_8s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_german_mature_6s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_latina_es_bikini_10s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_pool5_15s_9x16_v1`	KBM1	$0.00	0	—	0	—	$0.00	—	$0.00	1

On the Meta-day clock this section uses, B1's UTC−7 day holds only the tail of the burst: the creative reads $143.15 here and $289.57 below.

Two rows clear the 16-payer bar: vid_ww_bodysuit_10s_9x16_v1 at 36 payers, which carried the whole delivering buy in B1, and nomad-0814-03-maimai at exactly 16.

Every other B1 row booked without delivering: the rejected creative's audience still paying, reported so the totals reconcile and excluded from every rate.

(ii) The same, per account, 2026-08-22.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$143.15	10,710	$13.37	370	$0.387	$203.05	1.42	$203.05	36
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	0	—	36	$0.000	$0.00	—	$0.00	42
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	0	—	19	$0.000	$11.90	—	$11.90	10
`vid_sasian_bikini_6s_9x16_v1`	B1	$0.00	0	—	7	$0.000	$0.00	—	$0.00	0
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	0	—	6	$0.000	$0.00	—	$0.00	5
`vid_ww_spill_8s_9x16_v1 - Copy`	B1	$0.00	0	—	6	$0.000	$0.00	—	$0.00	2
`vid_sasian_spice5_15s_9x16_v1`	B1	$0.00	0	—	5	$0.000	$0.00	—	$0.00	1
`vid_sasian_bodysuit_10s_9x16_v1`	B1	$0.00	0	—	4	$0.000	$0.00	—	$0.00	0
`vid_utility_6s_9x16_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	0
`vid_ww_mugshot_15s_9x16_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	0
`vid_utility_sexy_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	0
`vid_control_15s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_control_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_german_mature_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_turkish_mature_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_sasian_bikini_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_sasian_slip_dress_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_utility_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_spill_8s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_german_mature_6s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_latina_es_bikini_10s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

Nomad Node

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`nomad-0814-03-maimai`	Nomad Node	$80.91	6,488	$12.47	103	$0.786	$71.82	0.89	$71.82	16
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	7	$0.000	$0.00	—	$0.00	7
`nomad-0811-03`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0811-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0811-04`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5

KBM1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_pool5_15s_9x16_v1`	KBM1	$0.00	0	—	0	—	$0.00	—	$0.00	1

HR1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v3`	HR1	$24.25	1,491	$16.26	33	$0.735	$13.11	0.54	$19.09	4
`vid_ww_pool5_15s_9x16_v3`	HR1	$1.99	66	$30.15	0	—	$0.00	0.00	$0.00	0

The prior day, 2026-08-21, same two tables

(i) Every asset the portfolio ran, 2026-08-21. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$146.42	9,563	$15.31	24	$6.101	$3.56	0.02	$3.56	18
`nomad-0814-03-maimai`	Nomad Node	$53.69	6,007	$8.94	63	$0.852	$34.25	0.64	$54.72	6
`vid_ww_bodysuit_10s_9x16_v3`	HR1	$24.38	1,253	$19.46	16	$1.524	$0.00	0.00	$5.76	1
`vid_ww_pool5_15s_9x16_v3`	HR1	$6.20	212	$29.25	5	$1.240	$0.00	0.00	$0.00	0
`vid_ww_bodysuit_10s_9x16_v2`	HR1	$1.66	16	$103.75	0	—	$0.00	0.00	$0.00	1
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	0	—	57	$0.000	$35.29	—	$35.29	50
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	0	—	13	$0.000	$31.03	—	$31.03	11
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	0	—	9	$0.000	$0.00	—	$0.00	5
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	3	$0.000	$0.00	—	$0.00	11
`vid_sasian_bikini_6s_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	1
`vid_utility_6s_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	1
`vid_ww_spill_8s_9x16_v1 - Copy`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	2
`nomad-0811-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_sasian_bodysuit_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	1
`vid_sasian_fishnet_top_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_utility_15s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_pool5_15s_9x16_v2`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	1
`vid_ww_spill_8s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	0	—	$0.00	—	$0.00	6
`nomad-0814-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_de_german_mature_6s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_latina_es_bikini_10s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_bodysuit_10s_9x16_v1 - Copy`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

(ii) The same, per account, 2026-08-21.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$146.42	9,563	$15.31	24	$6.101	$3.56	0.02	$3.56	18
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	0	—	57	$0.000	$35.29	—	$35.29	50
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	0	—	13	$0.000	$31.03	—	$31.03	11
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	0	—	9	$0.000	$0.00	—	$0.00	5
`vid_sasian_bikini_6s_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	1
`vid_utility_6s_9x16_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	1
`vid_ww_spill_8s_9x16_v1 - Copy`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	2
`vid_sasian_bodysuit_10s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	1
`vid_sasian_fishnet_top_6s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_utility_15s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_spill_8s_9x16_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_de_german_mature_6s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_latina_es_bikini_10s_9x16_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_bodysuit_10s_9x16_v1 - Copy`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

Nomad Node

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`nomad-0814-03-maimai`	Nomad Node	$53.69	6,007	$8.94	63	$0.852	$34.25	0.64	$54.72	6
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	3	$0.000	$0.00	—	$0.00	11
`nomad-0811-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	0	—	0	—	$0.00	—	$0.00	6
`nomad-0814-03-rain-chuva-video-02`	Nomad Node	$0.00	0	—	0	—	$0.00	—	$0.00	1

KBM1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_pool5_15s_9x16_v2`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	1

HR1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v3`	HR1	$24.38	1,253	$19.46	16	$1.524	$0.00	$5.76	1
`vid_ww_pool5_15s_9x16_v3`	HR1	$6.20	212	$29.25	5	$1.240	$0.00	$0.00	0
`vid_ww_bodysuit_10s_9x16_v2`	HR1	$1.66	16	$103.75	0	—	$0.00	$0.00	1

The standing per-asset tables

Emitted by report_tables.py unedited, scoped to B1's worldwide campaign, which is what the run config's ads map covers. Tables A and B are on the UTC day; table C is a META-day cut and is read for mix only.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

asset	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
`E2/bodysuit`	$289.57	20,273	14.28	1,475	7.28%	288	19.53%	$1.005
`earner/bodysuit`	$0.00	0	—	0	—	0	—	—
`earner/bikini`	$0.00	0	—	0	—	0	—	—
`earner/pool5`	$0.00	0	—	0	—	0	—	—
`E2/bikini`	$0.00	0	—	0	—	1	—	$0.000
`E2/pool5`	$0.00	0	—	0	—	2	—	$0.000
`E2/mugshot`	$0.00	0	—	0	—	0	—	—
`E2/spill`	$0.00	0	—	0	—	0	—	—
`E2/spill2`	$0.00	0	—	0	—	0	—	—
`E2/lounge`	$0.00	0	—	0	—	0	—	—
`DE/german_mature`	$0.00	0	—	0	—	0	—	—
`DE/turkish_mature`	$0.00	0	—	0	—	0	—	—

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

asset	booked	bROAS (Meta)	within-day	wROAS	cohort@H	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)	largest payer
`E2/bodysuit`	$251.58	0.87 (0.82)	$203.05	0.70	$203.05	0.70	17	5.0%	0.603	11.94	28.4%
`earner/bodysuit`	$103.71	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`earner/bikini`	$20.05	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`earner/pool5`	$4.91	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`E2/bikini`	$33.44	— (—)	$11.90	—	$11.90	—	2	22.2%	1.323	5.95	51.6%
`E2/pool5`	$892.51	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`E2/mugshot`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`E2/spill`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`E2/spill2`	$12.88	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`E2/lounge`	$72.46	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`DE/german_mature`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`DE/turkish_mature`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

asset	spend	India %	US %	other %	US % of its revenue
`E2/bodysuit`	$143.15	28.9%	9.3%	61.8%	2.5%

Table C reads E2/bodysuit at $143.15, table A at $289.57. C is B1's own day, 07:00 UTC to 07:00; A is the UTC day.

Its US revenue share sits below its US spend share, 2.5% against 9.3%, so this asset did not buy its result from a geography.

Payer rate by day, one line per asset

ARPU by day, one line per asset

ARPPU by day, one line per asset

Within-day ROAS by day, one line per asset

Composite: every asset across every measure, normalised across the day

CTR by hour, one line per asset

Click-to-install by hour, one line per asset

Cost per install by hour, one line per asset

CPM by hour, one line per asset

Where each asset bought: share of its own spend by region

Cost per install by region, every asset

Within-day revenue by region, every asset

Only one asset delivered, so every per-asset line is a single series. The day-by-day charts carry the previous three days; the hourly charts, six hours.

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai spent $290.96 against $169.00, a 72.1% rise, and its cost per registration did not move: $0.378 against $0.376.

The day, and every account

	2026-08-21	2026-08-22	change
spend	$169.00	$290.96	+72.2%
impressions	8,800	18,015	+104.7%
CPM	$19.20	$16.15	−15.9%
registrations (ours)	449	770	+71.5%
cost per registration	$0.376	$0.378	+0.4%
booked	$315.87 (1.87)	$567.09 (1.95)	+79.5%
Meta booked	~~$468.59 (2.77)~~	~~$897.34 (3.08)~~
within-day	$249.60 (1.48)	$380.23 (1.31)	+52.3%
cohort @ 24h	$358.29 (2.12)	$498.57 (1.71)	+39.2%
booked payers	46	71	+25
payer rate (d0)	8.7%	7.3%	−1.4 pts
ARPU (d0)	$0.7980	$0.6475	−18.9%
ARPPU (d0)	$9.19	$8.90	−3.1%

The scaling held: registrations rose 71.5% on 72.1% more spend, and the extra money bought more than proportionally more delivery.

Within-day return fell 1.48 to 1.31, the page's first real result. Both days are sealed, sit in one regime, and clear the 16-payer bar.

2026-08-22 (the day) — delivery

account	spend	share	impressions	CPM	registrations	cost/reg
Portfolio	$290.96	100%	18,015	$16.15	770	$0.378
B1	$162.19	56%	11,271	$14.39	490	$0.331
Nomad Node	$0.00	0%	0	—	0	—
KBM1	$67.64	23%	3,845	$17.59	123	$0.550
HR1	$61.13	21%	2,899	$21.09	157	$0.389

2026-08-22 (the day) — the three measures

account	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)
Portfolio	$567.09	1.95	$380.23	1.31	$498.57	1.71	56	7.3%	$0.6475	$8.90
B1	$314.09	1.94	$231.95	1.43	$321.00	1.98	38	7.8%	$0.6551	$8.45
Nomad Node	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
KBM1	$68.71	1.02	$65.72	0.97	$92.01	1.36	7	5.7%	$0.7481	$13.14
HR1	$184.29	3.01	$82.57	1.35	$85.56	1.40	11	7.0%	$0.5450	$7.78

HR1's lead has gone: 1.35 within-day to B1's 1.43, where 08-21 read 2.77 to 1.02, on its first 18 payers above the bar.

KBM1 is the only arm whose scaling cost it something: registration cost rose 39.3% on 78.5% more spend. Its 6 payers leave 0.97 a direction.

Each account, 2026-08-21 against 2026-08-22, one table each.

	2026-08-21	2026-08-22	change
spend	$93.47	$162.19	+73.5%
impressions	4,835	11,271	+133.1%
CPM	$19.33	$14.39	−25.6%
registrations (ours)	258	490	+89.9%
cost per registration	$0.362	$0.331	−8.6%
booked	$135.84 (1.45)	$314.09 (1.94)	+131.2%
Meta booked	~~$182.06 (1.95)~~	~~$518.45 (3.20)~~
within-day	$95.44 (1.02)	$231.95 (1.43)	+143.0%
cohort @ 24h	$120.11 (1.28)	$321.00 (1.98)	+167.3%
booked payers	23	47	+24
payer rate (d0)	7.8%	7.8%	+0.0 pts
ARPU (d0)	$0.4655	$0.6551	+40.7%
ARPPU (d0)	$6.01	$8.45	+40.7%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

	2026-08-21	2026-08-22	change
spend	$37.90	$67.64	+78.5%
impressions	2,219	3,845	+73.3%
CPM	$17.08	$17.59	+3.0%
registrations (ours)	96	123	+28.1%
cost per registration	$0.395	$0.550	+39.3%
booked	$50.39 (1.33)	$68.71 (1.02)	+36.3%
Meta booked	~~$102.83 (2.71)~~	~~$162.05 (2.40)~~
within-day	$50.39 (1.33)	$65.72 (0.97)	+30.4%
cohort @ 24h	$53.38 (1.41)	$92.01 (1.36)	+72.4%
booked payers	11	6	−5
payer rate (d0)	11.5%	5.7%	−5.8 pts
ARPU (d0)	$0.5561	$0.7481	+34.5%
ARPPU (d0)	$4.85	$13.14	+170.9%

HR1

	2026-08-21	2026-08-22	change
spend	$37.63	$61.13	+62.5%
impressions	1,746	2,899	+66.0%
CPM	$21.55	$21.09	−2.2%
registrations (ours)	95	157	+65.3%
cost per registration	$0.396	$0.389	−1.7%
booked	$129.64 (3.45)	$184.29 (3.01)	+42.1%
Meta booked	~~$183.70 (4.88)~~	~~$216.84 (3.55)~~
within-day	$103.77 (2.76)	$82.57 (1.35)	−20.4%
cohort @ 24h	$184.80 (4.91)	$85.56 (1.40)	−53.7%
booked payers	12	18	+6
payer rate (d0)	8.4%	7.0%	−1.4 pts
ARPU (d0)	$1.9452	$0.5450	−72.0%
ARPPU (d0)	$23.10	$7.78	−66.3%

Hourly, 2026-08-22

The day's motion: spend by hour, and impressions against installs

CTR, CPM, click-to-install and CPI by hour, all three accounts

(i) The portfolio, hour by hour, 2026-08-22. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$5.51	237	$23.25	11	$0.501	$6.94	1.26	$3.39	0.61	$3.39	0.61	2
01	$2.55	218	$11.70	9	$0.283	$18.12	7.11	$0.00	0.00	$0.00	0.00	2
02	$5.81	306	$18.99	12	$0.484	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$9.02	515	$17.51	17	$0.531	$21.37	2.37	$31.20	3.46	$31.20	3.46	3
04	$13.28	618	$21.49	26	$0.511	$38.25	2.88	$54.61	4.11	$54.61	4.11	3
05	$6.65	471	$14.12	20	$0.333	$6.55	0.98	$0.00	0.00	$0.00	0.00	2
06	$12.21	685	$17.82	42	$0.291	$21.11	1.73	$19.04	1.56	$19.04	1.56	3
07	$9.54	576	$16.56	30	$0.318	$13.48	1.41	$31.25	3.28	$31.25	3.28	4
08	$12.40	669	$18.54	31	$0.400	$27.43	2.21	$3.33	0.27	$3.33	0.27	5
09	$9.62	625	$15.39	31	$0.310	$29.39	3.06	$6.61	0.69	$6.61	0.69	4
10	$17.10	1,055	$16.21	37	$0.462	$7.01	0.41	$13.03	0.76	$19.89	1.16	1
11	$16.60	1,024	$16.21	47	$0.353	$40.36	2.43	$25.85	1.56	$25.85	1.56	5
12	$14.21	855	$16.62	43	$0.330	$15.50	1.09	$6.98	0.49	$10.55	0.74	4
13	$16.02	1,018	$15.74	42	$0.381	$17.51	1.09	$26.14	1.63	$42.58	2.66	5
14	$15.17	925	$16.40	43	$0.353	$39.92	2.63	$10.03	0.66	$10.03	0.66	5
15	$13.90	1,188	$11.70	32	$0.434	$36.75	2.64	$17.60	1.27	$17.60	1.27	6
16	$20.04	1,350	$14.84	58	$0.346	$21.69	1.08	$17.81	0.89	$17.81	0.89	6
17	$14.37	1,391	$10.33	51	$0.282	$32.66	2.27	$14.21	0.99	$17.79	1.24	6
18	$15.92	1,039	$15.32	50	$0.318	$14.24	0.89	$7.12	0.45	$54.60	3.43	4
19	$12.85	727	$17.68	29	$0.443	$20.24	1.58	$45.63	3.55	$61.61	4.79	6
20	$10.64	620	$17.16	34	$0.313	$60.09	5.65	$12.94	1.22	$19.49	1.83	9
21	$11.06	612	$18.07	17	$0.651	$19.38	1.75	$0.00	0.00	$0.00	0.00	3
22	$15.71	680	$23.10	23	$0.683	$37.01	2.36	$29.91	1.90	$47.79	3.04	4
23	$10.78	611	$17.64	35	$0.308	$22.09	2.05	$3.56	0.33	$3.56	0.33	3

Absent from the table above, by name: Nomad Node. Left out only when it cannot be placed on the report clock; its money is still in every day-grain table.

No hourly return column here is readable as a rate: payers run 0 to 6 an hour, so the 16-payer bar fails in every cell.

(ii) The same 24 hours per account, 2026-08-22.

B1 — $162.19 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$3.77	142	$26.55	5	$0.754	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$1.32	128	$10.31	8	$0.165	$2.94	2.23	$0.00	0.00	$0.00	0.00	1
02	$3.86	196	$19.69	9	$0.429	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$5.13	315	$16.29	8	$0.641	$3.51	0.68	$28.04	5.47	$28.04	5.47	1
04	$6.81	355	$19.18	15	$0.454	$38.25	5.62	$54.61	8.02	$54.61	8.02	3
05	$1.85	220	$8.41	9	$0.206	$3.56	1.92	$0.00	0.00	$0.00	0.00	1
06	$6.33	411	$15.40	19	$0.333	$21.11	3.33	$2.94	0.46	$2.94	0.46	3
07	$3.86	288	$13.40	20	$0.193	$3.67	0.95	$7.34	1.90	$7.34	1.90	1
08	$6.57	356	$18.46	16	$0.411	$3.51	0.53	$0.00	0.00	$0.00	0.00	1
09	$4.33	333	$13.00	20	$0.216	$29.39	6.79	$6.61	1.53	$6.61	1.53	4
10	$12.66	827	$15.31	31	$0.408	$7.01	0.55	$10.04	0.79	$16.90	1.33	1
11	$12.08	782	$15.45	39	$0.310	$19.20	1.59	$22.86	1.89	$22.86	1.89	2
12	$10.05	614	$16.37	31	$0.324	$8.93	0.89	$6.98	0.69	$10.55	1.05	2
13	$8.20	665	$12.33	30	$0.273	$10.42	1.27	$26.14	3.19	$42.58	5.19	3
14	$8.94	584	$15.31	33	$0.271	$25.21	2.82	$10.03	1.12	$10.03	1.12	4
15	$9.17	836	$10.97	26	$0.353	$29.94	3.27	$3.56	0.39	$3.56	0.39	4
16	$10.86	860	$12.63	41	$0.265	$21.69	2.00	$17.81	1.64	$17.81	1.64	6
17	$8.82	930	$9.48	33	$0.267	$17.95	2.04	$10.63	1.21	$10.63	1.21	5
18	$9.85	647	$15.22	29	$0.340	$14.24	1.45	$7.12	0.72	$54.60	5.54	4
19	$5.56	438	$12.69	20	$0.278	$13.67	2.46	$13.67	2.46	$13.67	2.46	4
20	$5.16	365	$14.14	20	$0.258	$23.42	4.54	$0.00	0.00	$0.00	0.00	3
21	$5.83	403	$14.47	8	$0.729	$3.40	0.58	$0.00	0.00	$0.00	0.00	1
22	$6.30	309	$20.39	12	$0.525	$5.96	0.95	$0.00	0.00	$14.71	2.33	2
23	$4.88	267	$18.28	8	$0.610	$7.14	1.46	$3.56	0.73	$3.56	0.73	2

KBM1 — $67.64 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.89	42	$21.19	2	$0.445	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$0.55	45	$12.22	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
02	$1.10	65	$16.92	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$1.98	113	$17.52	3	$0.660	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
04	$3.05	118	$25.85	3	$1.017	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
05	$2.04	121	$16.86	4	$0.510	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
06	$3.07	136	$22.57	11	$0.279	$0.00	0.00	$16.10	5.25	$16.10	5.25	0
07	$2.21	140	$15.79	3	$0.737	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
08	$2.97	161	$18.45	5	$0.594	$3.33	1.12	$3.33	1.12	$3.33	1.12	1
09	$2.27	163	$13.93	6	$0.378	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$2.73	164	$16.65	2	$1.365	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
11	$2.79	154	$18.12	2	$1.395	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
12	$2.52	159	$15.85	6	$0.420	$2.99	1.19	$0.00	0.00	$0.00	0.00	1
13	$3.40	193	$17.62	6	$0.567	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
14	$2.92	199	$14.67	4	$0.730	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
15	$3.21	219	$14.66	3	$1.070	$0.00	0.00	$10.75	3.35	$10.75	3.35	0
16	$5.90	319	$18.50	9	$0.656	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
17	$3.94	309	$12.75	13	$0.303	$0.00	0.00	$3.58	0.91	$7.15	1.82	0
18	$3.82	238	$16.05	9	$0.424	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$3.00	139	$21.58	3	$1.000	$6.57	2.19	$31.96	10.65	$47.94	15.98	2
20	$2.94	150	$19.60	6	$0.490	$26.72	9.09	$0.00	0.00	$3.56	1.21	3
21	$2.72	124	$21.94	7	$0.389	$12.99	4.78	$0.00	0.00	$0.00	0.00	1
22	$4.33	186	$23.28	3	$1.443	$16.10	3.72	$0.00	0.00	$3.18	0.73	1
23	$3.29	188	$17.50	13	$0.253	$0.00	0.00	$0.00	0.00	$0.00	0.00	0

HR1 — $61.13 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.85	53	$16.04	4	$0.213	$6.94	8.17	$3.39	3.98	$3.39	3.98	2
01	$0.68	45	$15.11	1	$0.680	$15.18	22.32	$0.00	0.00	$0.00	0.00	1
02	$0.85	45	$18.89	3	$0.283	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$1.91	87	$21.95	6	$0.318	$17.86	9.35	$3.16	1.65	$3.16	1.65	2
04	$3.42	145	$23.59	8	$0.427	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
05	$2.76	130	$21.23	7	$0.394	$2.99	1.08	$0.00	0.00	$0.00	0.00	1
06	$2.81	138	$20.36	12	$0.234	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
07	$3.47	148	$23.45	7	$0.496	$9.81	2.83	$23.91	6.89	$23.91	6.89	3
08	$2.86	152	$18.82	10	$0.286	$20.60	7.20	$0.00	0.00	$0.00	0.00	3
09	$3.02	129	$23.41	5	$0.604	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$1.71	64	$26.72	4	$0.427	$0.00	0.00	$2.99	1.75	$2.99	1.75	0
11	$1.73	88	$19.66	6	$0.288	$21.16	12.23	$2.99	1.73	$2.99	1.73	3
12	$1.64	82	$20.00	6	$0.273	$3.58	2.18	$0.00	0.00	$0.00	0.00	1
13	$4.42	160	$27.62	6	$0.737	$7.10	1.61	$0.00	0.00	$0.00	0.00	2
14	$3.31	142	$23.31	6	$0.552	$14.71	4.44	$0.00	0.00	$0.00	0.00	1
15	$1.52	133	$11.43	3	$0.507	$6.81	4.48	$3.29	2.16	$3.29	2.16	2
16	$3.28	171	$19.18	8	$0.410	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
17	$1.61	152	$10.59	5	$0.322	$14.71	9.13	$0.00	0.00	$0.00	0.00	1
18	$2.25	154	$14.61	12	$0.188	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$4.29	150	$28.60	6	$0.715	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
20	$2.54	105	$24.19	8	$0.318	$9.95	3.92	$12.94	5.09	$15.93	6.27	3
21	$2.51	85	$29.53	2	$1.255	$2.99	1.19	$0.00	0.00	$0.00	0.00	1
22	$5.08	185	$27.46	8	$0.635	$14.95	2.94	$29.91	5.89	$29.91	5.89	1
23	$2.61	156	$16.73	14	$0.186	$14.95	5.73	$0.00	0.00	$0.00	0.00	1

Nomad Node — no hourly block: it delivered nothing on this day. Its export returned No data available, a measured zero, and the zero row is in the day-grain tables.

The prior day, 2026-08-21, same two tables

(i) The portfolio, hour by hour, 2026-08-21. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$6.63	251	$26.41	13	$0.510	$6.85	1.03	$3.56	0.54	$3.56	0.54	2
01	$6.04	296	$20.41	12	$0.503	$17.53	2.90	$6.55	1.08	$6.55	1.08	3
02	$7.44	547	$13.60	13	$0.572	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$6.92	568	$12.18	26	$0.266	$3.56	0.51	$9.87	1.43	$9.87	1.43	1
04	$9.97	514	$19.40	33	$0.302	$17.33	1.74	$44.56	4.47	$44.56	4.47	4
05	$8.55	511	$16.73	25	$0.342	$16.60	1.94	$11.80	1.38	$11.80	1.38	2
06	$3.95	311	$12.70	15	$0.263	$2.94	0.74	$0.00	0.00	$0.00	0.00	1
07	$7.20	371	$19.41	13	$0.554	$9.44	1.31	$13.51	1.88	$13.51	1.88	2
08	$6.97	377	$18.49	24	$0.290	$20.37	2.92	$0.00	0.00	$0.00	0.00	3
09	$8.10	417	$19.42	21	$0.386	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$4.70	297	$15.82	16	$0.294	$6.34	1.35	$2.99	0.64	$2.99	0.64	2
11	$5.54	358	$15.47	21	$0.264	$9.15	1.65	$3.56	0.64	$3.56	0.64	2
12	$10.18	370	$27.51	17	$0.599	$10.86	1.07	$14.03	1.38	$14.03	1.38	3
13	$5.13	284	$18.06	15	$0.342	$9.30	1.81	$18.74	3.65	$33.92	6.61	2
14	$8.17	321	$25.45	16	$0.511	$7.30	0.89	$3.56	0.44	$7.12	0.87	2
15	$4.86	231	$21.04	9	$0.540	$5.98	1.23	$2.99	0.62	$5.98	1.23	2
16	$8.26	305	$27.08	21	$0.393	$7.14	0.86	$36.34	4.40	$39.33	4.76	2
17	$7.60	437	$17.39	20	$0.380	$17.81	2.34	$20.66	2.72	$64.78	8.52	4
18	$7.31	538	$13.59	40	$0.183	$15.18	2.08	$6.38	0.87	$6.38	0.87	1
19	$10.79	487	$22.16	28	$0.385	$34.04	3.16	$22.90	2.12	$56.82	5.27	3
20	$6.78	353	$19.21	18	$0.377	$38.48	5.68	$5.93	0.87	$11.86	1.75	9
21	$8.35	261	$31.99	12	$0.696	$31.70	3.80	$15.18	1.82	$15.18	1.82	3
22	$4.16	181	$22.98	12	$0.347	$6.54	1.57	$2.94	0.71	$2.94	0.71	2
23	$5.40	214	$25.23	9	$0.600	$21.45	3.97	$3.56	0.66	$3.56	0.66	3

Absent from the table above, by name: Nomad Node. Left out only when it cannot be placed on the report clock; its money is still in every day-grain table.

(ii) The same 24 hours per account, 2026-08-21.

B1 — $93.47 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$1.50	83	$18.07	3	$0.500	$3.56	2.37	$3.56	2.37	$3.56	2.37	1
01	$3.84	193	$19.90	6	$0.640	$10.68	2.78	$2.99	0.78	$2.99	0.78	1
02	$3.68	175	$21.03	8	$0.460	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$3.23	211	$15.31	12	$0.269	$3.56	1.10	$3.56	1.10	$3.56	1.10	1
04	$5.49	276	$19.89	16	$0.343	$10.67	1.94	$10.67	1.94	$10.67	1.94	2
05	$5.31	265	$20.04	12	$0.442	$2.99	0.56	$2.99	0.56	$2.99	0.56	1
06	$2.10	122	$17.21	5	$0.420	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
07	$3.08	158	$19.49	4	$0.770	$0.00	0.00	$6.39	2.08	$6.39	2.08	0
08	$3.72	203	$18.33	13	$0.286	$3.20	0.86	$0.00	0.00	$0.00	0.00	1
09	$5.79	274	$21.13	11	$0.526	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$3.80	223	$17.04	13	$0.292	$2.99	0.79	$2.99	0.79	$2.99	0.79	1
11	$3.56	223	$15.96	17	$0.209	$9.15	2.57	$0.00	0.00	$0.00	0.00	2
12	$5.78	230	$25.13	12	$0.482	$7.30	1.26	$14.03	2.43	$14.03	2.43	2
13	$3.12	170	$18.35	8	$0.390	$2.99	0.96	$18.74	6.01	$33.92	10.87	1
14	$4.58	175	$26.17	11	$0.416	$3.74	0.82	$0.00	0.00	$3.56	0.78	1
15	$3.58	158	$22.66	6	$0.597	$2.99	0.84	$2.99	0.84	$5.98	1.67	1
16	$3.49	181	$19.28	13	$0.268	$3.58	1.02	$7.15	2.05	$7.15	2.05	1
17	$4.66	288	$16.18	12	$0.388	$7.14	1.53	$0.00	0.00	$0.00	0.00	2
18	$3.46	329	$10.52	23	$0.150	$15.18	4.39	$6.38	1.84	$6.38	1.84	1
19	$6.62	317	$20.88	24	$0.276	$3.56	0.54	$3.56	0.54	$3.56	0.54	1
20	$2.72	212	$12.83	13	$0.209	$25.97	9.55	$2.94	1.08	$5.88	2.16	6
21	$5.68	152	$37.37	5	$1.136	$3.56	0.63	$0.00	0.00	$0.00	0.00	1
22	$1.97	95	$20.74	7	$0.281	$6.54	3.32	$2.94	1.49	$2.94	1.49	2
23	$2.71	122	$22.21	4	$0.677	$6.50	2.40	$3.56	1.31	$3.56	1.31	2

KBM1 — $37.90 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
01	$0.10	2	$50.00	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
02	$3.76	372	$10.11	4	$0.940	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$2.88	297	$9.70	14	$0.206	$0.00	0.00	$6.31	2.19	$6.31	2.19	0
04	$1.31	61	$21.48	4	$0.328	$6.66	5.08	$6.66	5.08	$6.66	5.08	2
05	$1.00	73	$13.70	4	$0.250	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
06	$0.99	101	$9.80	5	$0.198	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
07	$2.33	122	$19.10	7	$0.333	$3.56	1.53	$7.12	3.06	$7.12	3.06	1
08	$2.06	116	$17.76	10	$0.206	$3.56	1.73	$0.00	0.00	$0.00	0.00	1
09	$1.35	94	$14.36	8	$0.169	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$0.30	26	$11.54	2	$0.150	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
11	$1.27	97	$13.09	2	$0.635	$0.00	0.00	$3.56	2.80	$3.56	2.80	0
12	$2.51	90	$27.89	3	$0.837	$3.56	1.42	$0.00	0.00	$0.00	0.00	1
13	$0.48	47	$10.21	1	$0.480	$6.31	13.15	$0.00	0.00	$0.00	0.00	1
14	$1.43	63	$22.70	2	$0.715	$3.56	2.49	$3.56	2.49	$3.56	2.49	1
15	$0.28	28	$10.00	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
16	$2.39	74	$32.30	4	$0.598	$3.56	1.49	$14.24	5.96	$14.24	5.96	1
17	$1.78	84	$21.19	2	$0.890	$10.68	6.00	$5.95	3.34	$5.95	3.34	2
18	$2.33	130	$17.92	11	$0.212	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$2.51	103	$24.37	2	$1.255	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
20	$2.35	81	$29.01	3	$0.783	$8.94	3.81	$2.99	1.27	$5.98	2.54	2
21	$1.82	72	$25.28	3	$0.607	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
22	$1.19	37	$32.16	1	$1.190	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
23	$1.48	49	$30.20	4	$0.370	$0.00	0.00	$0.00	0.00	$0.00	0.00	0

HR1 — $37.63 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$5.13	168	$30.54	10	$0.513	$3.29	0.64	$0.00	0.00	$0.00	0.00	1
01	$2.10	101	$20.79	6	$0.350	$6.85	3.26	$3.56	1.69	$3.56	1.69	2
02	$0.00	0	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
03	$0.81	60	$13.50	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
04	$3.17	177	$17.91	13	$0.244	$0.00	0.00	$27.22	8.59	$27.22	8.59	0
05	$2.24	173	$12.95	9	$0.249	$13.61	6.08	$8.81	3.93	$8.81	3.93	1
06	$0.86	88	$9.77	5	$0.172	$2.94	3.42	$0.00	0.00	$0.00	0.00	1
07	$1.79	91	$19.67	2	$0.895	$5.88	3.28	$0.00	0.00	$0.00	0.00	1
08	$1.19	58	$20.52	1	$1.190	$13.61	11.44	$0.00	0.00	$0.00	0.00	1
09	$0.96	49	$19.59	2	$0.480	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
10	$0.60	48	$12.50	1	$0.600	$3.35	5.58	$0.00	0.00	$0.00	0.00	1
11	$0.71	38	$18.68	2	$0.355	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
12	$1.89	50	$37.80	2	$0.945	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
13	$1.53	67	$22.84	6	$0.255	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
14	$2.16	83	$26.02	3	$0.720	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
15	$1.00	45	$22.22	3	$0.333	$2.99	2.99	$0.00	0.00	$0.00	0.00	1
16	$2.38	50	$47.60	4	$0.595	$0.00	0.00	$14.95	6.28	$17.94	7.54	0
17	$1.16	65	$17.85	6	$0.193	$0.00	0.00	$14.71	12.68	$58.82	50.71	0
18	$1.52	79	$19.24	6	$0.253	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$1.66	67	$24.78	2	$0.830	$30.48	18.36	$19.34	11.65	$53.26	32.08	2
20	$1.71	60	$28.50	2	$0.855	$3.56	2.08	$0.00	0.00	$0.00	0.00	1
21	$0.85	37	$22.97	4	$0.213	$28.14	33.11	$15.18	17.86	$15.18	17.86	2
22	$1.00	49	$20.41	4	$0.250	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
23	$1.21	43	$28.14	1	$1.210	$14.95	12.36	$0.00	0.00	$0.00	0.00	1

Nomad Node — no hourly block: it delivered nothing on this day. Its export returned No data available, a measured zero, and the zero row is in the day-grain tables.

Against the prior day, hour matched to hour

Sinai delivered in all twenty-four hours on both days, so all twenty-four pair. The delivery columns are Meta's instrument on both sides of every ratio.

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metric	hours 2026-08-22 ran higher	hours it ran lower	sign test
CPM	9 of 24	15 of 24	p = 0.307
CTR	11 of 24	13 of 24	p = 0.839
click→install	8 of 24	16 of 24	p = 0.152
CPI	13 of 24	11 of 24	p = 0.839

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-08-21 → 2026-08-22

Every shared hour, 2026-08-21 → 2026-08-22. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hr	impressions	CPM	CTR	click→install	CPI
00	251 → 237	26.41 → 23.25	15.14% → 16.46%	28.9% → 20.5%	0.603 → 0.689
01	296 → 218	20.41 → 11.70	12.84% → 12.39%	28.9% → 33.3%	0.549 → 0.283
02	547 → 306	13.60 → 18.99	9.87% → 15.69%	20.4% → 20.8%	0.676 → 0.581
03	568 → 515	12.18 → 17.51	11.80% → 13.40%	37.3% → 23.2%	0.277 → 0.564
04	513 → 618	19.42 → 21.49	17.15% → 14.40%	33.0% → 30.3%	0.343 → 0.492
05	510 → 471	16.76 → 14.12	13.92% → 11.25%	31.0% → 30.2%	0.389 → 0.416
06	311 → 685	12.70 → 17.82	13.50% → 17.23%	35.7% → 34.7%	0.263 → 0.298
07	371 → 576	19.41 → 16.56	11.32% → 16.84%	28.6% → 28.9%	0.600 → 0.341
08	377 → 669	18.49 → 18.54	13.79% → 17.19%	40.4% → 26.1%	0.332 → 0.413
09	417 → 625	19.42 → 15.39	15.59% → 18.24%	29.2% → 22.8%	0.426 → 0.370
10	297 → 1,055	15.82 → 16.21	14.81% → 12.51%	29.5% → 28.0%	0.362 → 0.462
11	358 → 1,024	15.47 → 16.21	15.64% → 15.43%	33.9% → 29.1%	0.292 → 0.361
12	370 → 855	27.51 → 16.62	18.38% → 15.79%	25.0% → 28.1%	0.599 → 0.374
13	284 → 1,018	18.06 → 15.74	21.13% → 15.03%	23.3% → 26.1%	0.366 → 0.400
14	321 → 925	25.45 → 16.40	16.82% → 19.78%	25.9% → 21.9%	0.584 → 0.379
15	231 → 1,188	21.04 → 11.70	12.55% → 14.73%	27.6% → 18.9%	0.608 → 0.421
16	305 → 1,350	27.08 → 14.84	20.33% → 15.56%	32.3% → 28.1%	0.413 → 0.340
17	437 → 1,391	17.39 → 10.33	14.19% → 13.52%	27.4% → 24.5%	0.447 → 0.312
18	538 → 1,039	13.59 → 15.32	19.70% → 13.09%	34.9% → 36.0%	0.198 → 0.325
19	487 → 727	22.16 → 17.68	18.07% → 17.33%	30.7% → 22.2%	0.400 → 0.459
20	353 → 620	19.21 → 17.16	20.40% → 18.06%	26.4% → 29.5%	0.357 → 0.322
21	261 → 612	31.99 → 18.07	14.56% → 16.34%	34.2% → 17.0%	0.642 → 0.651
22	181 → 680	22.98 → 23.10	16.02% → 17.06%	34.5% → 19.0%	0.416 → 0.714
23	214 → 611	25.23 → 17.64	14.49% → 14.40%	32.3% → 37.5%	0.540 → 0.327

No revenue column appears in the pairing: 71 payers across 24 hours is three a cell. The money read stays at the day level.

Country, 2026-08-22

Spend against within-day revenue, by country

Cost per install by country

The cost-per-install figure above is empty: the raked cut carries no Meta installs by country, so it has no denominator.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$73.10	25.1%	6,798	$10.75	215	$0.340	$39.15	0.54	18
US	$19.51	6.7%	310	$62.83	9	$2.167	$0.00	0.00	0
TR	$16.06	5.5%	568	$28.26	36	$0.446	$13.70	0.85	6
MX	$10.58	3.6%	564	$18.77	16	$0.661	$6.81	0.64	3
GB	$10.32	3.5%	229	$45.10	16	$0.645	$3.48	0.34	1
ID	$8.59	3.0%	1,106	$7.77	47	$0.183	$8.81	1.03	5
BR	$7.72	2.7%	379	$20.39	33	$0.234	$3.16	0.41	1
AR	$7.28	2.5%	342	$21.29	21	$0.347	$8.97	1.23	3
IT	$6.83	2.3%	211	$32.39	4	$1.707	$3.67	0.54	1
CL	$5.46	1.9%	218	$25.00	10	$0.546	$3.56	0.65	1
PH	$5.38	1.8%	872	$6.17	38	$0.142	$0.00	0.00	0
DE	$5.10	1.8%	78	$65.36	9	$0.567	$33.46	6.56	2

130 further countries are not listed, $115.04 between them (39.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $29.07 from Meta 2026-08-21 and $133.12 from Meta 2026-08-22, a measured UTC-day total of $162.19; KBM1 (UTC-7) $12.68 from Meta 2026-08-21 and $54.96 from Meta 2026-08-22, a measured UTC-day total of $67.64; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $61.13. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-22.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$39.18	24.2%	4,282	$9.15	148	$0.265	$39.15	1.00	16
US	$14.66	9.0%	257	$57.12	7	$2.094	$0.00	0.00	0
TR	$6.94	4.3%	276	$25.13	20	$0.347	$10.13	1.46	4
MX	$6.18	3.8%	398	$15.52	13	$0.475	$3.40	0.55	1
GB	$5.60	3.5%	174	$32.18	12	$0.467	$3.48	0.62	1
ID	$5.09	3.1%	641	$7.94	37	$0.138	$8.81	1.73	4
IT	$4.63	2.9%	150	$30.93	3	$1.544	$3.67	0.79	1
CL	$3.67	2.3%	150	$24.52	8	$0.459	$3.56	0.97	1
DE	$3.66	2.3%	52	$70.73	5	$0.731	$0.00	0.00	0
PH	$3.43	2.1%	712	$4.82	31	$0.111	$0.00	0.00	0
AR	$3.42	2.1%	179	$19.13	7	$0.489	$0.00	0.00	1
MK	$2.87	1.8%	16	$184.11	2	$1.437	$0.00	0.00	0

119 further countries are not listed, $62.85 between them (38.7% of this block).

KBM1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$20.91	30.9%	1,638	$12.77	38	$0.550	$0.00	0.00	0
BR	$4.10	6.1%	199	$20.64	12	$0.342	$0.00	0.00	0
TR	$3.66	5.4%	142	$25.80	7	$0.523	$3.58	0.98	1
US	$3.35	4.9%	36	$93.46	0	—	$0.00	0.00	0
MX	$2.31	3.4%	80	$28.77	1	$2.312	$0.00	0.00	0
AR	$2.02	3.0%	93	$21.70	4	$0.504	$0.00	0.00	0
ID	$1.74	2.6%	232	$7.49	2	$0.870	$0.00	0.00	0
GB	$1.49	2.2%	21	$72.00	0	—	$0.00	0.00	0
TH	$1.46	2.2%	135	$10.84	5	$0.292	$0.00	0.00	0
IT	$1.33	2.0%	23	$57.44	0	—	$0.00	0.00	0
KR	$1.26	1.9%	30	$42.49	1	$1.262	$0.00	0.00	0
AU	$1.21	1.8%	25	$49.27	0	—	$0.00	0.00	0

102 further countries are not listed, $22.80 between them (33.7% of this block).

HR1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$13.00	21.3%	878	$14.81	29	$0.448	$0.00	0.00	2
TR	$5.45	8.9%	150	$36.33	9	$0.606	$0.00	0.00	1
BR	$3.62	5.9%	180	$20.11	20	$0.181	$3.16	0.87	1
GB	$3.23	5.3%	34	$95.00	4	$0.807	$0.00	0.00	0
TH	$2.22	3.6%	142	$15.63	12	$0.185	$20.03	9.02	2
MX	$2.09	3.4%	85	$24.59	2	$1.045	$3.40	1.63	2
AR	$1.84	3.0%	70	$26.29	10	$0.184	$8.97	4.87	2
ID	$1.76	2.9%	233	$7.55	8	$0.220	$0.00	0.00	1
US	$1.50	2.5%	18	$83.33	2	$0.750	$0.00	0.00	0
IQ	$1.25	2.0%	35	$35.71	0	—	$0.00	0.00	0
AU	$1.16	1.9%	16	$72.50	0	—	$0.00	0.00	0
JP	$1.10	1.8%	12	$91.67	0	—	$0.00	0.00	0

94 further countries are not listed, $22.91 between them (37.5% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

The prior day, 2026-08-21, same two tables

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$43.73	25.9%	3,738	$11.70	155	$0.282	$87.31	2.00	17
US	$16.38	9.7%	155	$105.75	4	$4.095	$5.98	0.37	2
ID	$7.93	4.7%	575	$13.79	27	$0.294	$11.75	1.48	2
MX	$6.64	3.9%	301	$22.02	11	$0.603	$14.71	2.22	1
TR	$6.11	3.6%	207	$29.50	20	$0.306	$22.93	3.75	2
PH	$4.53	2.7%	313	$14.49	9	$0.503	$0.00	0.00	1
AR	$4.43	2.6%	198	$22.38	15	$0.295	$5.98	1.35	3
UA	$4.19	2.5%	90	$46.33	7	$0.598	$0.00	0.00	0
GB	$4.13	2.4%	67	$61.61	6	$0.689	$0.00	0.00	0
BR	$3.67	2.2%	194	$18.96	9	$0.408	$6.31	1.72	1
KR	$3.23	1.9%	60	$53.87	4	$0.809	$6.39	1.98	1
DE	$3.03	1.8%	30	$101.06	2	$1.516	$0.00	0.00	0

116 further countries are not listed, $60.99 between them (36.1% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $25.15 from Meta 2026-08-20 and $68.32 from Meta 2026-08-21, a measured UTC-day total of $93.47; KBM1 (UTC-7) $10.04 from Meta 2026-08-20 and $27.86 from Meta 2026-08-21, a measured UTC-day total of $37.90; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $37.63. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-21.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$24.13	25.8%	2,083	$11.59	93	$0.260	$36.54	1.51	8
US	$10.23	10.9%	119	$85.88	2	$5.113	$2.99	0.29	1
ID	$4.38	4.7%	252	$17.35	16	$0.274	$2.94	0.67	1
MX	$3.27	3.5%	198	$16.54	7	$0.467	$0.00	0.00	0
UA	$2.83	3.0%	51	$55.41	4	$0.708	$0.00	0.00	0
TR	$2.55	2.7%	90	$28.22	6	$0.425	$7.15	2.81	1
AR	$2.33	2.5%	125	$18.68	10	$0.233	$5.98	2.57	2
DE	$2.27	2.4%	21	$108.87	2	$1.136	$0.00	0.00	0
FR	$2.26	2.4%	58	$38.81	7	$0.322	$3.56	1.58	1
NO	$2.24	2.4%	3	$789.24	1	$2.244	$0.00	0.00	0
PH	$2.09	2.2%	224	$9.33	6	$0.348	$0.00	0.00	0
GB	$1.98	2.1%	43	$45.51	3	$0.659	$0.00	0.00	0

104 further countries are not listed, $32.92 between them (35.2% of this block).

KBM1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$10.61	28.0%	1,005	$10.56	41	$0.259	$28.48	2.68	6
US	$3.31	8.7%	21	$158.69	1	$3.306	$2.99	0.90	1
ID	$2.09	5.5%	183	$11.45	6	$0.349	$0.00	0.00	0
BR	$2.07	5.5%	131	$15.86	6	$0.345	$6.31	3.05	1
TR	$1.67	4.4%	53	$31.64	3	$0.558	$0.00	0.00	0
PH	$1.53	4.0%	55	$27.94	2	$0.766	$0.00	0.00	0
MX	$1.40	3.7%	54	$25.98	3	$0.467	$0.00	0.00	0
GB	$1.23	3.2%	13	$97.03	2	$0.613	$0.00	0.00	0
AR	$1.11	2.9%	44	$25.12	1	$1.110	$0.00	0.00	0
TH	$0.98	2.6%	62	$15.71	1	$0.976	$0.00	0.00	0
KR	$0.88	2.3%	16	$54.08	1	$0.879	$0.00	0.00	0
IQ	$0.85	2.2%	31	$27.11	2	$0.424	$5.95	7.02	1

86 further countries are not listed, $10.17 between them (26.8% of this block).

HR1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$8.98	23.9%	650	$13.82	21	$0.428	$22.30	2.48	3
US	$2.85	7.6%	15	$190.00	1	$2.850	$0.00	0.00	0
MX	$1.97	5.2%	50	$39.40	1	$1.970	$14.71	7.47	1
TR	$1.89	5.0%	64	$29.53	11	$0.172	$15.78	8.35	1
BR	$1.60	4.3%	63	$25.40	3	$0.533	$0.00	0.00	0
ID	$1.46	3.9%	140	$10.43	5	$0.292	$8.81	6.04	1
TH	$1.42	3.8%	94	$15.11	5	$0.284	$27.22	19.17	2
AU	$1.15	3.1%	18	$63.89	0	—	$0.00	0.00	0
UA	$1.00	2.7%	15	$66.67	2	$0.500	$0.00	0.00	0
AR	$0.99	2.6%	29	$34.14	4	$0.248	$0.00	0.00	1
GB	$0.93	2.5%	11	$84.55	1	$0.930	$0.00	0.00	0
PH	$0.91	2.4%	34	$26.76	1	$0.910	$0.00	0.00	1

77 further countries are not listed, $12.48 between them (33.2% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

The two days side by side on all three measures, then the same per account. Both cohorts are complete at H=24, so the cohort row compares.

	2026-08-21	2026-08-22	change
spend	$169.00	$290.96	+72.2%
impressions	8,800	18,015	+104.7%
CPM	$19.20	$16.15	−15.9%
registrations (ours)	449	770	+71.5%
cost per registration	$0.376	$0.378	+0.4%
booked	$315.87 (1.87)	$567.09 (1.95)	+79.5%
Meta booked	~~$468.59 (2.77)~~	~~$897.34 (3.08)~~
within-day	$249.60 (1.48)	$380.23 (1.31)	+52.3%
cohort @ 24h	$358.29 (2.12)	$498.57 (1.71)	+39.2%
booked payers	46	71	+25
payer rate (d0)	8.7%	7.3%	−1.4 pts
ARPU (d0)	$0.7980	$0.6475	−18.9%
ARPPU (d0)	$9.19	$8.90	−3.1%

The three revenue measures on both days, ROAS above each bar

Booked revenue by the day its payer installed

Booked rose faster than within-day, and the gap is a back catalogue — 08-22 booked revenue from people who installed on 08-20 and 08-21.

The campaigns

(i) Every campaign the portfolio ran, 2026-08-22.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$153.90	51.5%	11,148	$13.81	490	$0.314	$231.95	1.51	47
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$83.94	28.1%	4,923	$17.05	123	$0.682	$65.72	0.78	6
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$61.13	20.4%	2,899	$21.09	157	$0.389	$82.57	1.35	18

One campaign name, three accounts. bailingxia_srfhjyd_sn_ww_cvr_260820 is a separate object with its own id in each; the table is keyed on id and account.

⚠ This section and the one below are on each account's own Meta day. B1 reads $153.90 here against $162.19 above, KBM1 $83.94 against $67.64.

(ii) The same, per account, 2026-08-22.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$153.90	100.0%	11,148	$13.81	490	$0.314	$231.95	1.51	47

Nomad Node

nothing delivered or registered.

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$83.94	100.0%	4,923	$17.05	123	$0.682	$65.72	0.78	6

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$61.13	100.0%	2,899	$21.09	157	$0.389	$82.57	1.35	18

The prior day, 2026-08-21, same two tables

(i) Every campaign the portfolio ran, 2026-08-21.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$97.39	55.5%	5,277	$18.46	258	$0.377	$95.44	0.98	23
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$40.54	23.1%	1,953	$20.76	96	$0.422	$50.39	1.24	11
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$37.63	21.4%	1,746	$21.55	95	$0.396	$103.77	2.76	12

(ii) The same, per account, 2026-08-21.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$97.39	100.0%	5,277	$18.46	258	$0.377	$95.44	0.98	23

Nomad Node

nothing delivered or registered.

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$40.54	100.0%	1,953	$20.76	96	$0.422	$50.39	1.24	11

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$37.63	100.0%	1,746	$21.55	95	$0.396	$103.77	2.76	12

Every asset

(i) Every asset the portfolio ran, 2026-08-22. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_lace_10s_9x16_sn_v1`	B1	$64.79	4,178	$15.51	241	$0.269	$156.41	2.41	$185.35	25
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$41.50	3,494	$11.88	110	$0.377	$52.33	1.26	$97.73	14
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$38.31	2,778	$13.79	128	$0.299	$23.21	0.61	$37.92	7
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$32.42	1,723	$18.82	59	$0.549	$65.72	2.03	$88.83	5
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$26.26	1,183	$22.20	94	$0.279	$40.13	1.53	$40.13	13
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$22.16	1,248	$17.76	34	$0.652	$0.00	0.00	$3.18	1
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$14.28	614	$23.26	24	$0.595	$35.89	2.51	$38.88	2
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$14.27	764	$18.68	31	$0.460	$6.55	0.46	$6.55	2
`vid_ww_poolphoto_15s_9x16_sn_v1`	KBM1	$9.53	616	$15.47	15	$0.635	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$8.62	659	$13.08	9	$0.958	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	KBM1	$7.58	463	$16.37	4	$1.895	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$6.98	509	$13.71	7	$0.997	$0.00	0.00	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$5.27	364	$14.48	4	$1.317	$0.00	0.00	$0.00	0
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$3.69	196	$18.83	5	$0.738	$0.00	0.00	$0.00	1
`vid_ww_pooldirect_15s_9x16_sn_v1`	HR1	$2.63	142	$18.52	3	$0.877	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.68	39	$17.44	2	$0.340	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

(ii) The same, per account, 2026-08-22.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_lace_10s_9x16_sn_v1`	B1	$64.79	4,178	$15.51	241	$0.269	$156.41	2.41	$185.35	25
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$41.50	3,494	$11.88	110	$0.377	$52.33	1.26	$97.73	14
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$38.31	2,778	$13.79	128	$0.299	$23.21	0.61	$37.92	7
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$8.62	659	$13.08	9	$0.958	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.68	39	$17.44	2	$0.340	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

Nomad Node

nothing delivered or registered.

KBM1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$32.42	1,723	$18.82	59	$0.549	$65.72	2.03	$88.83	5
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$22.16	1,248	$17.76	34	$0.652	$0.00	0.00	$3.18	1
`vid_ww_poolphoto_15s_9x16_sn_v1`	KBM1	$9.53	616	$15.47	15	$0.635	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	KBM1	$7.58	463	$16.37	4	$1.895	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$6.98	509	$13.71	7	$0.997	$0.00	0.00	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$5.27	364	$14.48	4	$1.317	$0.00	0.00	$0.00	0

HR1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$26.26	1,183	$22.20	94	$0.279	$40.13	1.53	$40.13	13
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$14.28	614	$23.26	24	$0.595	$35.89	2.51	$38.88	2
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$14.27	764	$18.68	31	$0.460	$6.55	0.46	$6.55	2
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$3.69	196	$18.83	5	$0.738	$0.00	0.00	$0.00	1
`vid_ww_pooldirect_15s_9x16_sn_v1`	HR1	$2.63	142	$18.52	3	$0.877	$0.00	0.00	$0.00	0

The prior day, 2026-08-21, same two tables

(i) Every asset the portfolio ran, 2026-08-21. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_lace_10s_9x16_sn_v1`	B1	$56.66	2,898	$19.55	145	$0.391	$45.45	0.80	$54.94	12
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$27.23	1,725	$15.79	70	$0.389	$32.77	1.20	$47.95	4
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$23.17	857	$27.04	65	$0.356	$91.40	3.94	$172.42	8
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$17.30	978	$17.69	51	$0.339	$13.43	0.78	$13.43	3
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$8.64	321	$26.92	12	$0.720	$16.77	1.94	$19.76	4
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$5.31	213	$24.93	11	$0.483	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$4.85	212	$22.88	11	$0.441	$7.12	1.47	$7.12	1
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$4.85	244	$19.88	10	$0.485	$0.00	0.00	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$4.08	265	$15.40	4	$1.020	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$4.07	155	$26.26	3	$1.357	$0.00	0.00	$0.00	0
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$4.17	315	$13.24	8	$0.521	$3.56	0.85	$3.56	3
`vid_ww_poolphoto_15s_9x16_sn_v1`	KBM1	$3.92	204	$19.22	8	$0.490	$7.12	1.82	$7.12	2
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$3.59	120	$29.92	8	$0.449	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_sn_v1`	HR1	$1.92	121	$15.87	2	$0.960	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$1.81	104	$17.40	5	$0.362	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$1.76	114	$15.44	28	$0.063	$17.22	9.79	$17.22	7
`vid_ww_pooldirect_15s_9x16_sn_v1`	HR1	$1.71	105	$16.29	5	$0.342	$8.81	5.15	$8.81	1
`vid_ww_pooldirect_15s_9x16_sn_v1`	KBM1	$0.52	25	$20.80	3	$0.173	$5.95	11.45	$5.95	1

(ii) The same, per account, 2026-08-21.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_lace_10s_9x16_sn_v1`	B1	$56.66	2,898	$19.55	145	$0.391	$45.45	0.80	$54.94	12
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$27.23	1,725	$15.79	70	$0.389	$32.77	1.20	$47.95	4
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$4.08	265	$15.40	4	$1.020	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$4.07	155	$26.26	3	$1.357	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$3.59	120	$29.92	8	$0.449	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$1.76	114	$15.44	28	$0.063	$17.22	9.79	$17.22	7

Nomad Node

nothing delivered or registered.

KBM1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$17.30	978	$17.69	51	$0.339	$13.43	0.78	$13.43	3
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$8.64	321	$26.92	12	$0.720	$16.77	1.94	$19.76	4
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$5.31	213	$24.93	11	$0.483	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$4.85	212	$22.88	11	$0.441	$7.12	1.47	$7.12	1
`vid_ww_poolphoto_15s_9x16_sn_v1`	KBM1	$3.92	204	$19.22	8	$0.490	$7.12	1.82	$7.12	2
`vid_ww_pooldirect_15s_9x16_sn_v1`	KBM1	$0.52	25	$20.80	3	$0.173	$5.95	11.45	$5.95	1

HR1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$23.17	857	$27.04	65	$0.356	$91.40	3.94	$172.42	8
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$4.85	244	$19.88	10	$0.485	$0.00	0.00	$0.00	0
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$4.17	315	$13.24	8	$0.521	$3.56	0.85	$3.56	3
`vid_ww_poolslow_15s_9x16_sn_v1`	HR1	$1.92	121	$15.87	2	$0.960	$0.00	0.00	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$1.81	104	$17.40	5	$0.362	$0.00	0.00	$0.00	0
`vid_ww_pooldirect_15s_9x16_sn_v1`	HR1	$1.71	105	$16.29	5	$0.342	$8.81	5.15	$8.81	1

The standing per-asset tables

Emitted by report_tables.py unedited, scoped to Sinai across all three accounts it runs in — B1, KBM1 and HR1, on two different UTC offsets. Rows are keyed account/asset, because the same creative runs in more than one account and pooling them would hide the account difference the portfolio exists to measure.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

asset	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
`B1/lace`	$71.44	4,408	16.21	616	13.97%	221	35.88%	$0.323
`B1/poolphoto`	$43.31	3,457	12.53	399	11.54%	109	27.32%	$0.397
`B1/shirt`	$37.35	2,719	13.74	452	16.62%	123	27.21%	$0.304
`HR1/bodysuit`	$26.26	1,183	22.20	275	23.25%	87	31.64%	$0.302
`KBM1/poolslow`	$24.60	1,323	18.59	278	21.01%	57	20.50%	$0.432
`KBM1/lace`	$17.60	954	18.45	160	16.77%	33	20.62%	$0.533
`HR1/shirt`	$14.28	614	23.26	131	21.34%	24	18.32%	$0.595
`HR1/kimono`	$14.27	764	18.68	116	15.18%	30	25.86%	$0.476
`B1/pooldirect`	$8.94	625	14.30	66	10.56%	9	13.64%	$0.993
`KBM1/poolphoto`	$8.66	479	18.08	72	15.03%	14	19.44%	$0.619
`KBM1/kimono`	$6.09	456	13.36	77	16.89%	7	9.09%	$0.870
`KBM1/shirt`	$5.92	333	17.78	47	14.11%	4	8.51%	$1.480
`KBM1/pooldirect`	$4.77	300	15.90	28	9.33%	3	10.71%	$1.590
`HR1/pool5`	$3.69	196	18.83	31	15.82%	6	19.35%	$0.615
`HR1/pooldirect`	$2.63	142	18.52	25	17.61%	3	12.00%	$0.877
`B1/kimono`	$1.15	62	18.55	8	12.90%	2	25.00%	$0.575

B. Per asset — the three revenue measures

asset	booked	bROAS (Meta)	within-day	wROAS	cohort@H	cROAS	payers	payer%	ARPU	ARPPU	largest payer
`B1/lace`	$175.42	2.46 ~~(2.58)~~	$156.41	2.19	$185.35	2.59	20	8.3%	0.649	7.82	32.6%
`B1/poolphoto`	$96.72	2.23 ~~(2.98)~~	$52.33	1.21	$97.73	2.26	9	8.2%	0.476	5.81	38.6%
`B1/shirt`	$23.21	0.62 ~~(5.39)~~	$23.21	0.62	$37.92	1.02	7	5.5%	0.181	3.32	15.5%
`HR1/bodysuit`	$138.92	5.29 ~~(5.97)~~	$40.13	1.53	$40.13	1.53	7	7.4%	0.427	5.73	41.7%
`KBM1/poolslow`	$65.72	2.67 ~~(5.25)~~	$65.72	2.67	$88.83	3.61	5	8.5%	1.114	13.14	48.6%
`KBM1/lace`	$2.99	0.17 ~~(1.27)~~	$0.00	0.00	$3.18	0.18	0	0.0%	0.000	—	—
`HR1/shirt`	$35.89	2.51 ~~(3.04)~~	$35.89	2.51	$38.88	2.72	2	8.3%	1.495	17.94	83.3%
`HR1/kimono`	$6.55	0.46 ~~(0.93)~~	$6.55	0.46	$6.55	0.46	2	6.5%	0.211	3.27	54.3%
`B1/pooldirect`	$0.00	0.00 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`KBM1/poolphoto`	$0.00	0.00 ~~(1.23)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`KBM1/kimono`	$0.00	0.00 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`KBM1/shirt`	$0.00	0.00 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`KBM1/pooldirect`	$0.00	0.00 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`HR1/pool5`	$2.94	0.80 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`HR1/pooldirect`	$0.00	0.00 ~~(1.28)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`B1/kimono`	$0.00	0.00 ~~(0.00)~~	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—

Meta's own number for Sinai on this day, as reported and actual, per account: B1 ~~$518.45~~ $314.09, KBM1 ~~$162.05~~ $68.71, HR1 ~~$216.84~~ $184.29. The per-asset brackets above are struck rather than restated because the difference is Vloom transactions credited to Sinai's ads, and it lands wherever the Vloom audience was reached rather than in proportion to what each asset sold — so the account is the finest grain at which an actual Meta figure exists. Cause: ad_ops/meta_conversion_overreport_2026-08-24.md.

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

asset	spend	India %	US %	other %	US % of its revenue
`B1/lace`	$64.79	22.8%	8.7%	68.6%	0.0%
`B1/poolphoto`	$41.50	24.3%	13.8%	61.8%	0.0%
`B1/shirt`	$38.31	28.9%	4.8%	66.2%	0.0%
`HR1/bodysuit`	$26.26	16.3%	2.0%	81.7%	0.0%
`KBM1/poolslow`	$32.42	32.0%	4.5%	63.5%	0.0%
`KBM1/lace`	$22.16	25.1%	4.6%	70.4%	—
`HR1/shirt`	$14.28	20.4%	1.3%	78.3%	0.0%
`HR1/kimono`	$14.27	27.2%	2.8%	70.0%	0.0%
`B1/pooldirect`	$8.62	29.5%	6.1%	64.4%	—
`KBM1/poolphoto`	$9.53	46.9%	7.5%	45.6%	—
`KBM1/kimono`	$6.98	29.2%	3.2%	67.6%	—
`KBM1/shirt`	$5.27	30.0%	3.0%	67.0%	—
`KBM1/pooldirect`	$7.58	29.7%	3.6%	66.8%	—
`HR1/pool5`	$3.69	40.7%	8.9%	50.4%	—
`HR1/pooldirect`	$2.63	16.3%	2.3%	81.4%	—
`B1/kimono`	$0.68	22.1%	0.0%	77.9%	—

Only B1/lace clears the 16-payer bar, at 20 payers; the other fifteen asset-account cells are directions.

The same creative costs five times more in KBM1 than in B1: B1/shirt at $0.304 against KBM1/shirt at $1.480, on Meta's instrument both sides.

Payer rate by day, one line per asset

ARPU by day, one line per asset

ARPPU by day, one line per asset

Within-day ROAS by day, one line per asset

Composite: every asset across every measure, normalised across the day

CTR by hour, one line per asset

Click-to-install by hour, one line per asset

Cost per install by hour, one line per asset

CPM by hour, one line per asset

Where each asset bought: share of its own spend by region

Cost per install by region, every asset

Within-day revenue by region, every asset

3Caveats

The cohort column is finished, and this is the first cut of this page on which it is. The 08-22 UTC day's last install passed its 24-hour horizon at 23:59 UTC on 08-23; payments here were pulled after that, so coverage at H=24 is 100% on both days and both apps and the cohort@24h row carries a change figure. Earlier cuts of this page read the same cohort at 54% and 23% coverage, then 97% and 79%, and marked the row not comparable.

Twenty-one points of Sinai coverage were worth two cents. Going from 79% to 100% moved Sinai's cohort from $498.59 to $498.57 and Vloom's 97% to 100% moved nothing at all. Most of a payer's first-day spending lands within an hour or two of installing, and those hours were inside the earlier cut already; the gate was the conservative part, not the money.

A payment the previous cut of this page carried has been withdrawn from our record. A TRY 169.99 purchase timed 22:28 UTC on 08-22, on HR1's vid_ww_shirt_10s_9x16_sn_v1 from Turkey, is gone from the in-app-purchase feed and a REFUND notification stands in its place. Sinai's within-day is $3.58 lower here, its booked $3.57 lower, and it has one payer fewer: HR1 goes 19 payers to 18 and 1.41 within-day return to 1.35. Our own record is therefore not append-only. The instrument gap's third named candidate is that this record is still filling; this is the same record running the other way, and the first time either direction has moved a figure the page already carried.

Vloom's day is six hours, and no rate built on it describes a day of buying. 85.5% of the spend went out between 04:00 and 09:59 UTC, into whatever audience Meta had queued when the campaign came back on. A campaign's first hours after reactivation are not a random sample of its day, so Vloom's CPM, CTR and CPI here are the properties of a burst.

The instrument gate is 1.95 and is the worst reading in the series. On the META clock the ratio of our booked revenue to Meta's reads 1.95 against a 0.91–1.06 band, after 1.52, 1.22 and 1.18 on the three days before. Five consecutive days outside the band makes this a standing problem — but this particular value is again taken on a day when B1's Meta-day spend and its booked revenue come from different populations, so it is not clean evidence about the instruments either. What it is evidence of is that the gate cannot be read at all while the buy is being switched on and off.

Most of the Vloom tab is under the 16-payer bar. The one delivering creative clears it on both clocks — 17 payers on the UTC day, 36 on B1's own Meta day — Nomad Node's maimai clears it exactly at 16, and India clears it at 23 and the United States at 22. Everything else in that tab below portfolio level, including KBM1's 1 payer and HR1's 4, is a direction and never a magnitude, and none of it is ranked.

KBM1's Vloom collapse is now three days old and still unexplained. $78.93, then $4.85, then $0.00, with the same account spending $67.64 on Sinai on the third day and Account Quality showing no rejection. This page records it and does not diagnose it; the ad set's own state and the account's activity log are where the answer is, and neither is in this run.

The ten Vloom campaigns that booked on no spend are excluded from every rate. The largest, the earner campaign retired on 08-03, still booked 45 registrations; folding those installs into the account's CPI denominator would put conversions against spend the account did not incur.

4What would settle the open questions

Whether the two products compete inside B1. Two consecutive days have been unable to answer it because Vloom was switched off for most of both. The test needs one full day with both campaigns delivering in B1 across the same hours, and as of 07:38 UTC on 08-23 the Vloom campaign is off, so it needs a decision before it can be run.

Whether HR1 really buys Sinai better. Its 18 payers clear the bar for the first time and the answer that appears is no: 1.35 within-day against B1's 1.43. One day above the bar decides nothing, and two more days at this spend would.

What is stopping KBM1's Vloom arm. Read the ad set's own state and B1-style activity log inside KBM1. The export's delivery-status column reports only today's state, and the cause is in the history.

Whether a third rejection follows a third creative. Two of B1's worldwide Vloom creatives have been rejected in three days, one under Unacceptable Business Practices and one not yet categorised on Account Quality. If the destination is what is being rejected, replacing the video will not help, and that question is cloaking_house_2026-07-16.md's to answer.

The 08-21 report asked whether the competition between the two products inside B1 was real. This day still cannot answer it, for the second time and for a different reason. Vloom's campaign was reactivated at 04:35 UTC with a replacement creative, ran for five and a half hours, and was rejected. It never delivered against Sinai across a full day, and at 07:38 UTC on 08-23 the whole campaign was switched off.

5What this hands to the next read

It hands forward a portfolio that spends $688 a day and a Vloom buy in B1 that was switched off nine hours after this day closed. Whatever 08-23 reports about Vloom, B1 is not in it after 07:38 UTC.

It hands forward Sinai at $290.96 a day, holding its cost per registration across a 72% scale-up, with its within-day return down from 1.48 to 1.31 — the first two-day sequence for this app where both ends clear the payer bar and the direction is therefore real.

And it hands forward the question the 08-21 page raised about HR1. One day above the bar says HR1 and B1 buy Sinai equally well. That is the opposite of the 08-21 reading, it rests on 18 payers, and it is the single cheapest thing to settle.

6Reproduce

Run staged by python -m ad_ops.daily_pipeline --day 2026-08-22 into _runs/2026-08-24_2026-08-22_daily_auto, which pulled 20 Meta exports across five ad accounts at three grains, the Lum payment and registration feeds, and ran every instrument. Sinai's two feeds and its tables were added on top:

python ad_ops/lum_notifications/pull_payments_api.py --out <run>/sinai_backend \
    --app-source sin --start 2026-08-14 --end 2026-08-25
python ad_ops/lum_notifications/pull_registrations_sink.py --out <run>/sinai_lum \
    --app sin --start 2026-08-18T00:00:00Z --end 2026-08-24T04:21:55Z
cp <run>/sinai_backend/payments*.csv <run>/sinai_lum/     # both Sinai configs read the `sinai_lum` ledger
python -m ad_ops.portfolio_split --run <run> --config run_config_sinai.json --app sinai_ww \
    --day 2026-08-22 --prev 2026-08-21 --out <run>/sinai_portfolio.md
python -m ad_ops.report_tables  --config <run>/run_config_sinai_full.json --app sinai     --day
2026-08-22 --prev 2026-08-21
python -m ad_ops.report_charts  --config <run>/run_config_sinai_full.json --app sinai     --day
2026-08-22 --prev 2026-08-21 --days 2026-08-20,2026-08-21,2026-08-22     --out
ad_ops/figures/2026-08-22_sinai --relpath figures/2026-08-22_sinai

This is the first page on which both apps carry the whole battery. Until 2026-08-23 the standing per-asset tables and the chart set could be produced for one ad account only: measures.RunConfig modelled one hourly export per Meta day, one country export and a single hardcoded UTC-7 offset. Vloom lives in one account per report and fitted that; Sinai runs across B1, KBM1 and HR1 on two different offsets and could not be expressed at all, so its tab shipped with no A/B/C and no charts on 08-20, 08-21 and 08-22 - and on 08-21 the four figures in its tab were B1's Vloom charts under Sinai headings. The config now takes a list of exports per day, each with its own offset, and both apps render from one code path.

Payment cut 2026-08-24 01:19 UTC for Vloom and 04:22 UTC for Sinai. portfolio_pull.txt records every account exported at every grain, so no $0.00 on this page is a missing file.

This page has now been cut three times, and this is the cut whose cohort is complete. The scheduled run re-staged everything at 01:20 UTC on 08-24 — every Meta export re-pulled, both revenue feeds re-read — seven hours after the cut the page had been written from. Coverage at H=24 went 97% to 100% on Vloom and 79% to 100% on Sinai, Meta's delivery for 08-22 settled by four cents on B1 and three on KBM1, and Sinai's booked and within-day fell $3.57 and $3.58 on the withdrawn payment in Caveats.

Every figure and every table on this page comes from that one build. The trap is the opposite case, and it happened here on 08-23: the scheduled run regenerated the 18 Vloom figures without re-cutting the tables under them, and the build refused until the figures were put back on the cut their own tables were written from. Tables and figures are regenerated together or not at all.

The prior-day column differs from the published 08-21 page by fourteen cents on Sinai — $169.00 here against $168.86 there, and by four impressions — because this run re-pulled Meta's 08-21 day a day later and Meta was still settling it. Every revenue figure for 08-21 is identical on both pages.

Report clock UTC throughout, including the country sections, which is new on this page. Meta publishes country delivery on the ad account's own day and serves no hour × country grid, so each account's cut is raked onto UTC against two margins that are both measured — spend per account hour from the hourly export, spend per country from the country export, which agree to the cent. Our own registrations, carrying ip_country on a true UTC clock, seed the split and are shrunk toward the no-interaction prior with equal weight. Every total is measured; only the split across hours is fitted, and each section's reconciliation line names both. The three UTC+0 accounts need no reconstruction and are the control: raking one must return its country export unchanged, and that identity is asserted on every run. Method: country_utc.py. The instrument gate stays on the META clock and says so where it appears.

One creative was being counted as two, here and on 08-21, and is now joined. Our ledger records the ad name the tracker was built with, so an ad renamed in Ads Manager arrives under its old name while Meta's export carries the new one — and the per-asset table, which joins the two, split one ad into a row with spend and no registrations and a row with registrations and no spend. Two Sinai ads were affected: 52630715154487 (vid_us_pool5_15s_9x16_sn_v1 in our records, vid_ww_pooldirect_15s_9x16_sn_v1 in Meta's) and 120251228633720364 (vid_ww_pool5_15s_9x16_sn_v1 against vid_ww_poolslow_15s_9x16_sn_v1). Assets now resolve through ad_id, which both sides carry.

⚠⚠ THE ACCOUNTS DO NOT BUY THE SAME GEOGRAPHY FOR VLOOM, SO NO BLENDED VLOOM FIGURE IS COMPARABLE ACROSS THEM. KBM1 and HR1 are targeted Inclusion: United States and deliver 100% US; B1 and the shared pair are worldwide and run 3–4% US. Setting KBM1's CPM against B1's account figure reports a geography difference as an account difference. ⚠ Their campaign NAMES say ww; the names are wrong and the ad set is the authority. Sinai's three arms do not have this problem: they buy the same geography in all three accounts.

account	geography	day	hourly	country	clicks / CTR / Meta installs	why
B1	worldwide, ~4% US	yes	yes	yes	yes	offset k=7
Nomad Node	worldwide, ~3% US	yes	yes	yes	yes	offset k=0
KBM1	UNITED STATES ONLY	yes	yes	yes	yes	offset k=7
HR1	UNITED STATES ONLY	yes	yes	yes	yes	offset k=0

⚠ Nomad Node has no hourly or country block in the Sinai tab because it bought no Sinai on either day. Its export returned No data available, a measured zero; its zero row is in every day-grain table.

This run's window reached every Meta day the country sections need, so no block drew on the archive. A UTC−7 account's UTC day starts at 17:00 on the Meta day before it, so reporting a day and its prior day needs three Meta days; a run that pulls two leaves the prior-day country block short, and ad_ops/_data/country_archive/ — every country export ever pulled, keyed on the day each file states — is what fills that gap when it opens.

Campaign ids in our records that belong to no known account. Each is counted in NO account, which is why the per-account rows can sum to less than the records hold.

52630569815687, 5 rows, the Sinai United States test arm, deliberately outside the sinai_ww scope

The two shared Nomad Node accounts also buy four other products, which are counted nowhere on this page and are read against Vloom in nomad_node_apps_2026-08-23.md.

7Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone: B1 and KBM1 are UTC-7, so a UTC day on either is stitched from two Meta days, hour by hour; HR1 and the two shared Nomad Node accounts are UTC+0, where the two days coincide. Stitching an account on the wrong offset moves its spend across the clock without changing any total, which is why an account whose offset is underived is held out of the hourly section until that offset is established.

The three revenue measures, never mixed and always labelled:

measure	counts	moves after the day closes?
booked	revenue that arrived inside the day, whatever day its payer installed. Meta's own number is this basis	settles about four hours after midnight, then fixed
within-day	installed that day and paid before that day closed	never. Sealed at midnight
cohort at 24h	that day's installs, counted within 24 hours of each person's own install	rises until every install has lived 24 hours, then frozen. Always quoted with coverage

All three are read on our own records: for Vloom the Lum ledger, for Sinai the in-app-purchase feed joined to the sink's registration push. Meta can express only booked, so it appears bracketed beside that column and never as a row of its own: quoting Meta's booked against our within-day would mix instruments and put part of the 0.91–1.06 instrument difference into a figure about the day.

Two install counts exist and are not interchangeable. Meta's Leads and our own registrations differ by 5–10%. Meta's is used for the delivery funnel, CPI and click-to-install, so numerator and denominator are both Meta's; ours is used for the payer rate and every revenue measure, so the payers and the installs they came from are the same population.

A regime is a stretch over which an ad set's daily budget did not change. It matters because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two creatives measured across a budget change are compared on different audiences.

The 16-payer bar. Below about 16 payers a revenue figure is a direction and never a magnitude. Cells under it are reported so the tables reconcile, and are not ranked.

Reach and frequency are not in this report. Neither is in the standing format, and the day-grain frequency an export carries is capped near 1.4 by construction and says nothing about repetition. The campaign-level cumulative reach that does answer it is in reach_exhaustion_2026-08-22.md.

Internal — noindex. Not for distribution outside the team.