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Daily campaign report — 2026-09-16, against 2026-09-15

The business spent $463.86 on 2026-09-16 against $630.28 the day before and booked $5,471.91 against $4,918.72. Sinai was bought for a twenty-fourth day and Bslate for a sixth, B1 taking $128.71 against $219.69 on three ads, Dicey2 $245.27 against $354.10 across both apps, and SZ1 $89.88 against $56.49 on three creatives; together they registered 2,394 people against 2,429, at $0.194 each against $0.259. Definitions, the report clock and the three revenue measures are in the appendix.

⚠ No payment was recorded in any of the three apps between about 14:53 and 16:15 UTC on this day. Sinai's ledger holds a payment at 14:52:48 and the next at 16:17:33, Bslate's at 14:39:48 and 16:21:09, and Vloom's at 14:53:02 and 16:15:42, while Sinai records 12 to 31 payments in every other hour and the payment cut a day and a half later has not filled the gap. Meta's hourly export also books no purchase in the 15:00 UTC hour on B1 or Dicey2, where Dicey2 books 11 to 32 in every other hour, and registrations in that hour are normal, 52 on Sinai and 72 on Bslate; every account's hourly table shows it as $0.00 booked on no payer at 15:00. Either no purchase could be completed in that window, or purchases were not recorded upstream of both our in-app-purchase feed and the event stream Meta receives, and Google Play Console's estimated sales report for 09-16 separates the two. Every revenue figure for this day lacks whatever that window held: booked, within-day for installs before 16:15, the 8 h cohort of installs from about 06:53 to 16:15, and the 24 h cohort of every install up to 16:15. Nothing on this page fills it in.

This is the evening publication of 2026-09-16, at the 24 h cohort, and it completes the morning page. The horizon closed at 00:00 UTC on 2026-09-18, which is this run's payment cut, so every cohort @ 24h and (d0) cell now carries a figure at 100% coverage on both days, and the 8 h rows beside them are a shorter window on the same cohort rather than a second day.

Meta's own line is struck in both columns of every table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $3,698.37 on Sinai where Meta reads $3,041.64, and $1,263.00 on Bslate where Meta reads $1,634.00. Dicey2 carries both apps, and there Meta's two lines read $3,346.38 against the $1,806.46 in our records. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the two records cannot be reconciled per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for a thirteenth day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 34 registrations and $389.39 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers. Each app's own day sits in its own tab: Sinai took $325.52, Bslate $138.34 for 1,326 registrations and $1,263.00 booked on 147 payers, and no Vloom campaign served an impression. The total below is the figure the money ledger carries.

2026-09-152026-09-16change
spend$630.28$463.86−26.4%
impressions76,22268,651−9.9%
CPM$8.27$6.76−18.3%
registrations (ours)2,4292,394−1.4%
cost per registration$0.259$0.194−25.3%
booked$4,918.72 (7.80)$5,471.91 (11.80)+11.2%
Meta booked$4,990.41 (7.92)$4,675.64 (10.08)
within-day$1,284.09 (2.04)$873.03 (1.88)−32.0%
cohort @ 24h$1,586.88 (2.52)$1,043.33 (2.25)−34.3%
booked payers450434-16
payer rate (8h)6.1%4.5%-1.6 pts
ARPU (8h)$0.4688$0.3393−27.6%
ARPPU (8h)$7.69$7.52−2.3%
payer rate (d0)6.7%5.1%-1.6 pts
ARPU (d0)$0.6533$0.4358−33.3%
ARPPU (d0)$9.79$8.55−12.7%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Both columns are covered to 24 h. The day's last install reached twenty-four hours of age at 00:00 UTC on 2026-09-18, this run's payment cut, and 09-15's had closed a day before that; Sinai's cohort ages run 24.2 to 48.1 h and Bslate's 24.1 to 48.1 h. This day's 24 h windows all span the payment gap and 09-15's are touched only for installs after about 14:53.

d3 and d7 close on 2026-09-21 and 2026-09-25, which is why a daily carries d0 alone and a period report carries all three.

ARPU (d0) = payer rate (d0) × ARPPU (d0) holds in both columns, and the 8 h rows satisfy the same identity, which is the check that each triple describes one population.

The measured buy fell 26.4% and bought 1.4% fewer registrations at 25.3% less each: both apps' registrations got cheaper, Sinai's $0.406 to $0.308 and Bslate's $0.115 to $0.104, and Bslate's cheaper ones went from 49.3% of the day's registrations to 55.4%.

At twenty-four hours each registration was worth 33.3% less, and the rate carries more of that than the basket: payer rate (d0) 6.7% to 5.1% against ARPPU (d0) $9.79 to $8.55. This day's cohort lacks the payment gap and 09-15's largely does not.

The day's within-day return fell 2.04 to 1.88 and both apps' 24 h cohorts fell: Sinai's returned 1.37 against 1.83 on 48 payers against 75, Bslate's 4.31 against 4.98 on 74 against 87.

B1 ran three ads and insetarrow stopped after the 17:00 UTC hour, reading Not Approved at 17:18; Dicey2's Sinai campaign ran tworooms and yacht from 09:00 UTC while crushwindow and kisscursor spent nothing, and SZ1's railingtemplates and topcreator stopped after 11:00 UTC.

(ii) Every account, both days. All three apps summed, so the rows add to the headline line. Dicey2 carries two apps on separate campaigns and its row is both: $106.93 of Sinai and $138.34 of Bslate.

Vloom's share of spend was 0.0% on both days.

account2026-09-15 spend2026-09-16 spendchange2026-09-15 registrations2026-09-16 registrations
Portfolio$630.28$463.86−26.4%2,4292,394
B1$219.69$128.71−41.4%458330
Nomad Node$0.00$0.00—20
KBM1$0.00$0.00—118
Dicey2$354.10$245.27−30.7%1,5441,488
HR1$0.00$0.00—87
HR2$0.00$0.00—3734
SZ1$56.49$89.88+59.1%369527

B1, Dicey2 and SZ1 exported at every grain and are the whole of the measured buy, $463.86 between them; the other four rows are unmeasured rather than zero.

B1 spent 41.4% less and Dicey2 30.7% less while SZ1 spent 59.1% more; B1 went from 34.9% of the buy to 27.7%, Dicey2 from 56.2% to 52.9% and SZ1 from 9.0% to 19.4%.

Nomad Node's, KBM1's, HR1's and HR2's $0.00 are absences of measurement. The pull records NN2 as disabled on 08-23, KBM1 and HR1 on 08-24, HR2 on 09-04 and NN1 on 09-09, and exports nothing for any of them; all of them still book revenue through the payment ledger, which needs no export.

2The three apps, one tab each

Sinai took $325.52 of the headline's $463.86, Bslate's campaign took $138.34 in Dicey2 on its own ledger, and no Vloom campaign served an impression in any account the pull exports. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the seven accounts in its roster.

Sinai's spend was $325.52 against $493.00, and it booked $3,698.37 against $3,651.18.

The day, and every account

2026-09-152026-09-16change
spend$493.00$325.52−34.0%
impressions60,33651,316−14.9%
CPM$8.17$6.34−22.4%
registrations (ours)1,2141,057−12.9%
cost per registration$0.406$0.308−24.2%
booked$3,651.18 (7.41)$3,698.37 (11.36)+1.3%
Meta booked$3,531.62 (7.16)$3,041.64 (9.34)
within-day$727.94 (1.48)$340.45 (1.05)−53.2%
cohort @ 24h$902.66 (1.83)$446.58 (1.37)−50.5%
booked payers293267−26
payer rate (8h)5.8%4.2%−1.7 pts
payer rate (d0)6.2%4.5%−1.6 pts
ARPU (8h)$0.4985$0.2984−40.2%
ARPU (d0)$0.7435$0.4225−43.2%
ARPPU (8h)$8.52$7.17−15.9%
ARPPU (d0)$12.04$9.30−22.7%

2026-09-16 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$325.52100%51,316$6.341,057$0.308
B1$128.7140%18,836$6.83319$0.403
Nomad Node$0.000%0—0—
KBM1$0.000%0—8$0.000
Dicey2$106.9333%7,951$13.45162$0.660
HR1$0.000%0—7$0.000
HR2$0.000%0—34$0.000
SZ1$89.8828%24,529$3.66527$0.171

2026-09-16 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$3,698.3711.36$340.451.05$446.581.37484.5%$0.4225$9.30
B1$2,422.0018.82$154.091.20$205.521.60165.0%$0.6443$12.85
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$101.84—$0.00—$0.00—00.0%$0.0000—
Dicey2$543.465.08$94.460.88$134.221.26169.9%$0.8285$8.39
HR1$97.30—$6.66—$21.60—342.9%$3.0860$7.20
HR2$389.39—$0.00—$0.00—00.0%$0.0000—
SZ1$144.391.61$85.240.95$85.240.95132.5%$0.1617$6.56

Each account, 2026-09-15 against 2026-09-16, one table each.

B1

2026-09-152026-09-16change
spend$219.69$128.71−41.4%
impressions28,84218,836−34.7%
CPM$7.62$6.83−10.3%
registrations (ours)443319−28.0%
cost per registration$0.496$0.403−18.6%
booked$2,196.20 (10.00)$2,422.00 (18.82)+10.3%
Meta booked$1,866.52 (8.50)$1,226.44 (9.53)
within-day$438.28 (2.00)$154.09 (1.20)−64.8%
cohort @ 24h$463.82 (2.11)$205.52 (1.60)−55.7%
booked payers154141−13
payer rate (8h)7.0%4.7%−2.3 pts
payer rate (d0)7.0%5.0%−2.0 pts
ARPU (8h)$0.7525$0.4830−35.8%
ARPU (d0)$1.0470$0.6443−38.5%
ARPPU (8h)$10.75$10.27−4.5%
ARPPU (d0)$14.96$12.85−14.1%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)118−27.3%
cost per registration$0.000$0.000—
booked$134.31$101.84−24.2%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1313+0
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-152026-09-16change
spend$216.82$106.93−50.7%
impressions16,6037,951−52.1%
CPM$13.06$13.45+3.0%
registrations (ours)346162−53.2%
cost per registration$0.627$0.660+5.3%
booked$656.33 (3.03)$543.46 (5.08)−17.2%
Meta booked$1,535.84 (7.08)$1,712.38 (16.01)
within-day$257.39 (1.19)$94.46 (0.88)−63.3%
cohort @ 24h$371.62 (1.71)$134.22 (1.26)−63.9%
booked payers6348−15
payer rate (8h)9.5%9.3%−0.3 pts
payer rate (d0)10.4%9.9%−0.5 pts
ARPU (8h)$0.7015$0.5246−25.2%
ARPU (d0)$1.0741$0.8285−22.9%
ARPPU (8h)$7.36$5.67−23.0%
ARPPU (d0)$10.32$8.39−18.7%

HR1

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)87−12.5%
cost per registration$0.000$0.000—
booked$219.89$97.30−55.8%
Meta booked——
within-day$0.00$6.66new
cohort @ 24h$8.97$21.60+141.0%
booked payers119−2
payer rate (8h)0.0%14.3%+14.3 pts
payer rate (d0)12.5%42.9%+30.4 pts
ARPU (8h)$0.0000$0.5246new
ARPU (d0)$1.1206$3.0860+175.4%
ARPPU (8h)$0.00$3.67new
ARPPU (d0)$8.97$7.20−19.7%

HR2

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)3734−8.1%
cost per registration$0.000$0.000—
booked$329.11$389.39+18.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers3636+0
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

SZ1

2026-09-152026-09-16change
spend$56.49$89.88+59.1%
impressions14,89124,529+64.7%
CPM$3.79$3.66−3.4%
registrations (ours)369527+42.8%
cost per registration$0.153$0.171+11.4%
booked$115.33 (2.04)$144.39 (1.61)+25.2%
Meta booked$129.26 (2.29)$102.82 (1.14)
within-day$32.27 (0.57)$85.24 (0.95)+164.1%
cohort @ 24h$58.26 (1.03)$85.24 (0.95)+46.3%
booked payers1620+4
payer rate (8h)1.9%2.5%+0.6 pts
payer rate (d0)1.9%2.5%+0.6 pts
ARPU (8h)$0.0789$0.1378+74.6%
ARPU (d0)$0.1579$0.1617+2.4%
ARPPU (8h)$4.16$5.59+34.3%
ARPPU (d0)$8.32$6.56−21.2%

B1 spent 41.4% less for 28.0% fewer registrations, $128.71 against $219.69 at $0.403 each against $0.496, on three ads against four; its ARPU (d0) went $1.0470 to $0.6443 on a payer rate (d0) of 7.0% to 5.0%, and its 24 h cohort returned 1.60 against 2.11.

Dicey2's Sinai buy spent 50.7% less and registered 162 people against 346, $106.93 at $0.660 each against $0.627, on undresshem all day and tworooms and yacht from 09:00 UTC; its CPM went $13.06 to $13.45, its ARPU (d0) $1.0741 to $0.8285 and its 24 h cohort 1.71 to 1.26.

SZ1 spent 59.1% more and held its per-registration value: $89.88 for 527 people at $0.171 against $0.153, while its ARPU (d0) went $0.1579 to $0.1617 on a payer rate (d0) of 1.9% to 2.5% and its 24 h cohort returned 0.95 against 1.03, with $37.87 of its within-day money from one payer.

KBM1, HR1 and HR2 book $588.53 between them against no measured spend, from cohorts bought before the accounts were disabled; HR1's 24 h cohort carries $21.60 on three payers and the other two read $0.00.

Hourly, 2026-09-16

(i) The portfolio, hour by hour, 2026-09-16. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$6.25901$6.9428$0.223$71.8811.50$12.992.08$12.992.0812
01$8.141,170$6.9621$0.388$104.1912.80$37.874.65$37.874.6518
02$10.281,550$6.6331$0.332$80.807.86$0.000.00$0.000.0014
03$10.091,804$5.5934$0.297$77.297.66$2.990.30$2.990.3012
04$9.762,068$4.7243$0.227$153.0115.68$10.471.07$10.471.0716
05$10.932,248$4.8641$0.267$150.0813.73$3.560.33$3.560.3313
06$11.332,032$5.5844$0.258$85.267.52$0.000.00$0.000.0014
07$13.062,211$5.9129$0.450$162.8612.47$15.781.21$15.781.2117
08$13.682,252$6.0745$0.304$109.508.00$6.140.45$6.140.4517
09$17.112,842$6.0258$0.295$250.0314.61$27.851.63$50.152.9320
10$18.733,412$5.4962$0.302$134.907.20$0.000.00$0.000.0016
11$19.193,013$6.3750$0.384$110.525.76$3.560.19$7.120.3717
12$18.452,756$6.6944$0.419$365.4119.81$10.900.59$10.900.5917
13$15.372,317$6.6337$0.415$142.769.29$0.000.00$0.000.0019
14$16.912,754$6.1456$0.302$95.405.64$17.731.05$31.901.8915
15$18.633,108$5.9952$0.358$0.000.00$57.933.11$60.923.270
16$22.113,470$6.3767$0.330$126.465.72$7.230.33$7.230.3322
17$18.083,250$5.5676$0.238$288.7715.97$20.171.12$20.171.1229
18$17.292,443$7.0872$0.240$268.2415.51$55.173.19$92.925.3725
19$12.301,570$7.8347$0.262$300.8824.46$28.952.35$31.882.5925
20$9.351,183$7.9037$0.253$125.2113.39$3.740.40$11.221.2015
21$9.52969$9.8233$0.288$137.6914.46$7.110.75$22.062.3215
22$9.75892$10.9327$0.361$274.0328.11$7.070.73$7.070.7323
23$9.211,101$8.3723$0.400$83.219.03$3.220.35$3.220.3519

(ii) The same 24 hours per account, 2026-09-16.

B1 — $128.71 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.89539$7.2216$0.243$29.387.55$12.993.34$12.993.346
01$4.15662$6.2711$0.377$31.067.48$0.000.00$0.000.006
02$5.65808$6.9911$0.514$31.095.50$0.000.00$0.000.006
03$5.11779$6.5611$0.465$21.364.18$0.000.00$0.000.003
04$4.25718$5.926$0.708$87.0320.48$3.560.84$3.560.849
05$4.65755$6.168$0.581$90.6619.50$0.000.00$0.000.005
06$5.75810$7.1012$0.479$53.349.28$0.000.00$0.000.008
07$8.541,251$6.8320$0.427$126.0714.76$0.000.00$0.000.0011
08$6.771,045$6.4822$0.308$73.2410.82$0.000.00$0.000.008
09$6.881,003$6.8618$0.382$214.2631.14$24.293.53$46.596.7713
10$6.451,115$5.7811$0.586$87.3813.55$0.000.00$0.000.009
11$6.561,027$6.3918$0.364$83.2512.69$3.560.54$7.121.0812
12$6.35988$6.4318$0.353$324.1251.04$3.560.56$3.560.5612
13$6.23880$7.0811$0.566$63.7410.23$0.000.00$0.000.0012
14$6.54922$7.0916$0.409$64.529.87$10.751.64$21.503.299
15$5.93986$6.0117$0.349$0.000.00$57.939.77$57.939.770
16$7.901,196$6.6115$0.527$51.616.53$0.000.00$0.000.009
17$4.66831$5.6115$0.311$213.5945.83$0.000.00$0.000.0013
18$5.69646$8.8114$0.406$195.1434.30$14.352.52$21.693.8110
19$4.49492$9.1318$0.249$121.6327.09$15.963.55$15.963.5512
20$2.60387$6.7210$0.260$50.3519.36$3.741.44$11.224.327
21$2.91314$9.276$0.485$103.9535.72$0.000.00$0.000.008
22$3.48308$11.308$0.435$238.3868.50$3.400.98$3.400.9816
23$3.28374$8.777$0.469$66.8420.38$0.000.00$0.000.0014

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.56—$0.00—$0.00—1
01$0.000—0—$3.56—$0.00—$0.00—1
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—2$0.000$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—2$0.000$0.00—$0.00—$0.00—0
07$0.000—0—$3.56—$0.00—$0.00—1
08$0.000—1$0.000$6.58—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$19.39—$0.00—$0.00—2
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$23.57—$0.00—$0.00—3
17$0.000—1$0.000$12.74—$0.00—$0.00—4
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$14.61—$0.00—$0.00—1
21$0.000—0—$3.58—$0.00—$0.00—1
22$0.000—0—$3.58—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $106.93 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.13102$11.082$0.565$20.4318.08$0.000.00$0.000.003
01$2.45145$16.903$0.817$41.5616.96$0.000.00$0.000.006
02$2.48184$13.486$0.413$2.941.18$0.000.00$0.000.001
03$2.06217$9.493$0.687$36.3317.64$0.000.00$0.000.005
04$1.86222$8.387$0.266$38.0020.43$0.000.00$0.000.003
05$2.44249$9.804$0.610$32.7813.43$0.000.00$0.000.003
06$2.62235$11.157$0.374$6.782.59$0.000.00$0.000.002
07$2.78253$10.994$0.695$18.346.60$15.785.68$15.785.682
08$3.86289$13.363$1.287$9.872.56$0.000.00$0.000.003
09$4.63341$13.588$0.579$3.560.77$0.000.00$0.000.001
10$5.69432$13.1711$0.517$30.855.42$0.000.00$0.000.005
11$7.15434$16.474$1.787$2.990.42$0.000.00$0.000.001
12$7.73460$16.802$3.865$14.951.93$0.000.00$0.000.001
13$4.77385$12.395$0.954$62.0613.01$0.000.00$0.000.002
14$5.82527$11.049$0.647$21.023.61$6.981.20$10.401.793
15$6.62547$12.108$0.827$0.000.00$0.000.00$2.990.450
16$7.56627$12.0611$0.687$30.464.03$3.560.47$3.560.475
17$7.76709$10.9421$0.370$27.163.50$20.172.60$20.172.608
18$6.29450$13.9815$0.419$46.367.37$31.314.98$61.719.818
19$4.59284$16.169$0.510$38.428.37$12.992.83$15.933.473
20$4.21238$17.6910$0.421$21.985.22$0.000.00$0.000.002
21$4.53203$22.323$1.510$10.532.32$0.000.00$0.000.002
22$4.25172$24.714$1.062$19.264.53$3.670.86$3.670.862
23$3.65246$14.843$1.217$6.831.87$0.000.00$0.000.002

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—1$0.000$3.56—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$2.99—$0.00—$0.00—1
07$0.000—0—$8.91—$0.00—$0.00—2
08$0.000—1$0.000$3.56—$2.99—$2.99—1
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—1$0.000$3.67—$0.00—$0.00—1
11$0.000—0—$3.67—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—2$0.000$7.23—$3.67—$3.67—2
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$47.11—$0.00—$0.00—1
20$0.000—0—$2.99—$0.00—$0.00—1
21$0.000—1$0.000$3.56—$0.00—$14.94—1
22$0.000—0—$2.94—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$18.51—$0.00—$0.00—2
01$0.000—0—$21.51—$0.00—$0.00—3
02$0.000—1$0.000$36.50—$0.00—$0.00—4
03$0.000—0—$3.59—$0.00—$0.00—1
04$0.000—1$0.000$18.11—$0.00—$0.00—2
05$0.000—3$0.000$3.59—$0.00—$0.00—1
06$0.000—1$0.000$18.74—$0.00—$0.00—2
07$0.000—1$0.000$5.98—$0.00—$0.00—1
08$0.000—0—$13.10—$0.00—$0.00—3
09$0.000—4$0.000$28.66—$0.00—$0.00—5
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—5$0.000$20.60—$0.00—$0.00—3
12$0.000—1$0.000$6.94—$0.00—$0.00—2
13$0.000—1$0.000$10.13—$0.00—$0.00—3
14$0.000—1$0.000$9.86—$0.00—$0.00—3
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—3$0.000$13.59—$0.00—$0.00—3
17$0.000—1$0.000$18.74—$0.00—$0.00—2
18$0.000—3$0.000$6.57—$0.00—$0.00—2
19$0.000—1$0.000$87.38—$0.00—$0.00—7
20$0.000—2$0.000$28.45—$0.00—$0.00—2
21$0.000—1$0.000$8.97—$0.00—$0.00—1
22$0.000—0—$6.71—$0.00—$0.00—2
23$0.000—0—$3.16—$0.00—$0.00—1

SZ1 — $89.88 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.23260$4.739$0.137$0.000.00$0.000.00$0.000.000
01$1.54363$4.247$0.220$6.504.22$37.8724.59$37.8724.592
02$2.15558$3.8513$0.165$3.161.47$0.000.00$0.000.001
03$2.92808$3.6117$0.172$12.464.27$2.991.02$2.991.022
04$3.651,128$3.2429$0.126$9.872.70$6.911.89$6.911.892
05$3.841,244$3.0926$0.148$23.066.00$3.560.93$3.560.934
06$2.96987$3.0022$0.135$3.401.15$0.000.00$0.000.001
07$1.74707$2.464$0.435$0.000.00$0.000.00$0.000.000
08$3.05918$3.3218$0.169$3.161.03$3.161.03$3.161.031
09$5.601,498$3.7428$0.200$0.000.00$3.560.64$3.560.640
10$6.591,865$3.5337$0.178$12.991.97$0.000.00$0.000.001
11$5.481,552$3.5323$0.238$0.000.00$0.000.00$0.000.000
12$4.371,308$3.3423$0.190$0.000.00$7.341.68$7.341.680
13$4.371,052$4.1520$0.218$6.831.56$0.000.00$0.000.002
14$4.551,305$3.4930$0.152$0.000.00$0.000.00$0.000.000
15$6.081,575$3.8626$0.234$0.000.00$0.000.00$0.000.000
16$6.651,647$4.0435$0.190$0.000.00$0.000.00$0.000.000
17$5.661,710$3.3137$0.153$16.552.92$0.000.00$0.000.002
18$5.311,347$3.9440$0.133$16.613.13$9.511.79$9.511.794
19$3.22794$4.0618$0.179$6.341.97$0.000.00$0.000.002
20$2.54558$4.5515$0.169$6.832.69$0.000.00$0.000.002
21$2.08452$4.6022$0.095$7.113.42$7.113.42$7.113.422
22$2.02412$4.9015$0.135$3.161.56$0.000.00$0.000.001
23$2.28481$4.7413$0.175$6.382.80$3.221.41$3.221.412

Spend rose from $6.25 at 00:00 UTC to $22.11 at 16:00 and fell back to $9.21 by 23:00; the ten hours from 09:00 carry $181.87, 55.9% of the day.

Registrations ran 21 to 76 an hour, and 49 of the day's 1,057 are KBM1's, HR1's and HR2's, arriving against no measured spend.

⚠ The 15:00 UTC hour books $0.00 on no payer, where every other hour books $71.88 to $365.41 on 12 to 29, while 52 people registered in it: the payment gap named at the top of the page.

Within-day sits on the install hour, so the $57.93 in the 15:00 row is one person who installed then through B1's insetarrow in Vietnam and paid later in the day, 17.0% of the day's within-day revenue. That hour's 24 h cohort is $60.92, and the 18:00 install hour is the day's largest at $92.92.

2026-09-17T17:19:36.128882 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 1500 2000 2500 3000 3500 impressions Impressions and installs by hour impressions installs 20 30 40 50 60 installs (Meta Leads) The day's motion — whole account, 2026-09-16 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-17T17:19:36.267157 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 8.0 8.5 9.0 9.5 10.0 10.5 11.0 11.5 CTR % CTR 0 4 8 12 16 20 hour (UTC) 5 6 7 8 9 10 11 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 12 14 16 18 20 22 24 26 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.25 0.30 0.35 0.40 0.45 0.50 0.55 USD Cost per install Delivery by hour — whole account, 2026-09-16 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-15, same two tables

(i) The portfolio, hour by hour, 2026-09-15. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$11.70904$12.9419$0.616$125.0910.69$31.672.71$31.672.7117
01$9.621,018$9.4512$0.802$51.645.37$0.000.00$0.000.0015
02$10.871,182$9.2019$0.572$64.545.94$6.310.58$6.310.5811
03$13.551,318$10.2823$0.589$81.406.01$69.715.14$69.715.1415
04$17.811,846$9.6540$0.445$239.1313.43$74.754.20$74.754.2016
05$17.402,085$8.3529$0.600$122.517.04$14.180.82$14.180.8217
06$28.483,396$8.3950$0.570$121.984.28$43.581.53$43.581.5319
07$58.766,250$9.40114$0.515$125.362.13$37.380.64$40.930.7019
08$50.265,980$8.40114$0.441$129.732.58$195.913.90$219.824.3724
09$35.104,338$8.0984$0.418$143.094.08$9.620.27$9.620.2717
10$29.633,999$7.4173$0.406$262.998.88$44.601.51$92.763.1322
11$24.432,973$8.2271$0.344$295.0412.08$16.200.66$16.200.6620
12$21.922,511$8.7358$0.378$151.046.89$33.861.54$85.703.9123
13$19.032,352$8.0943$0.443$93.594.92$15.180.80$15.180.8012
14$20.172,553$7.9046$0.438$67.323.34$11.000.55$11.000.5517
15$19.192,954$6.5055$0.349$178.369.29$45.652.38$64.913.3823
16$21.273,357$6.3467$0.317$233.7810.99$3.560.17$3.560.1719
17$18.923,177$5.9676$0.249$221.1411.69$3.560.19$7.120.3825
18$17.712,638$6.7168$0.260$196.7011.11$14.580.82$18.141.0221
19$15.701,883$8.3449$0.320$75.704.82$13.850.88$27.691.7614
20$8.971,096$8.1842$0.214$262.6729.28$18.762.09$18.762.0920
21$8.19890$9.2021$0.390$127.8815.61$6.930.85$10.391.2716
22$8.74835$10.4724$0.364$215.8124.69$6.860.79$6.860.7916
23$5.58801$6.9717$0.328$64.6811.59$10.251.84$13.812.4712

(ii) The same 24 hours per account, 2026-09-15.

B1 — $219.69 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.34573$9.3214$0.381$58.2010.90$18.683.50$18.683.5013
01$3.84633$6.078$0.480$41.3710.77$0.000.00$0.000.0012
02$5.61716$7.849$0.623$33.195.92$0.000.00$0.000.006
03$6.50741$8.7710$0.650$51.227.88$66.1510.18$66.1510.188
04$10.681,286$8.3024$0.445$185.5917.38$71.196.67$71.196.677
05$11.441,594$7.1821$0.545$108.539.49$14.181.24$14.181.2413
06$20.912,822$7.4139$0.536$77.123.69$30.361.45$30.361.4512
07$19.752,854$6.9243$0.459$51.152.59$26.671.35$26.671.358
08$18.602,690$6.9138$0.489$55.783.00$160.918.65$175.879.469
09$14.072,026$6.9428$0.503$89.466.36$3.480.25$3.480.259
10$11.211,680$6.6721$0.534$180.8816.14$0.000.00$0.000.009
11$9.621,237$7.7829$0.332$204.6221.27$3.590.37$3.590.379
12$8.45950$8.8912$0.704$99.7911.81$3.560.42$7.120.8412
13$7.14888$8.0417$0.420$17.122.40$15.182.13$15.182.134
14$8.761,022$8.5714$0.626$19.652.24$0.000.00$0.000.006
15$9.511,297$7.3315$0.634$123.4112.98$3.560.37$3.560.3714
16$9.801,263$7.7622$0.445$192.5919.65$0.000.00$0.000.009
17$7.421,157$6.4117$0.436$93.5612.61$0.000.00$0.000.009
18$7.08941$7.5222$0.322$123.3417.42$0.000.00$0.000.0013
19$6.42719$8.935$1.284$25.854.03$0.000.00$0.000.004
20$5.47525$10.4211$0.497$152.1027.81$3.580.65$3.580.6510
21$4.81432$11.1311$0.437$60.6412.61$6.931.44$10.392.167
22$4.55407$11.188$0.569$111.6424.54$0.000.00$0.000.009
23$2.71389$6.975$0.542$39.4014.54$10.253.78$13.815.108

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.56—$0.00—$0.00—1
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—1$0.000$0.00—$0.00—$0.00—0
03$0.000—1$0.000$3.28—$0.00—$0.00—1
04$0.000—0—$3.40—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$9.57—$0.00—$0.00—3
07$0.000—1$0.000$31.33—$0.00—$0.00—3
08$0.000—1$0.000$3.16—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—1$0.000$3.56—$0.00—$0.00—1
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$16.10—$0.00—$0.00—1
14$0.000—1$0.000$3.56—$0.00—$0.00—1
15$0.000—0—$2.94—$0.00—$0.00—1
16$0.000—1$0.000$0.00—$0.00—$0.00—0
17$0.000—1$0.000$7.04—$0.00—$0.00—2
18$0.000—1$0.000$3.26—$0.00—$0.00—1
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$39.99—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $216.82 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.76181$31.823$1.920$56.529.81$12.992.26$12.992.262
01$5.29252$20.990—$0.000.00$0.000.00$0.000.000
02$4.47276$16.201$4.470$2.940.66$0.000.00$0.000.001
03$5.32264$20.153$1.773$13.222.49$0.000.00$0.000.003
04$5.62233$24.123$1.873$17.803.17$3.560.63$3.560.632
05$4.96240$20.674$1.240$3.290.66$0.000.00$0.000.001
06$6.07276$21.993$2.023$28.184.64$13.222.18$13.222.182
07$37.803,110$12.1560$0.630$7.140.19$10.700.28$14.260.382
08$29.642,682$11.0556$0.529$28.150.95$31.431.06$31.431.067
09$18.751,594$11.7640$0.469$44.202.36$3.200.17$3.200.176
10$15.851,513$10.4831$0.511$53.753.39$44.602.81$92.765.858
11$12.191,010$12.0726$0.469$66.925.49$12.611.03$12.611.037
12$10.68765$13.9617$0.628$16.091.51$21.362.00$43.664.095
13$8.84710$12.4512$0.737$54.236.13$0.000.00$0.000.005
14$8.06636$12.6711$0.733$30.953.84$7.330.91$7.330.916
15$5.42550$9.8515$0.361$26.114.82$42.097.77$61.3511.324
16$6.88631$10.908$0.860$20.663.00$3.560.52$3.560.525
17$7.23605$11.9518$0.402$66.109.14$3.560.49$7.120.988
18$6.37485$13.1314$0.455$25.754.04$14.582.29$18.142.854
19$5.33287$18.5710$0.533$32.126.03$13.852.60$27.695.197
20$1.1757$20.537$0.167$41.0735.10$15.1812.97$15.1812.975
21$1.3372$18.470—$7.045.30$0.000.00$0.000.002
22$2.3682$28.784$0.590$10.694.53$3.581.52$3.581.522
23$1.4392$15.540—$3.402.38$0.000.00$0.000.001

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$3.56—$0.00—$0.00—1
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$14.95—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—1$0.000$0.00—$0.00—$0.00—0
07$0.000—0—$6.55—$0.00—$0.00—2
08$0.000—2$0.000$28.63—$0.00—$8.97—3
09$0.000—0—$9.43—$0.00—$0.00—2
10$0.000—1$0.000$3.56—$0.00—$0.00—1
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$7.34—$0.00—$0.00—1
13$0.000—1$0.000$0.00—$0.00—$0.00—0
14$0.000—0—$3.35—$0.00—$0.00—1
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$10.67—$0.00—$0.00—2
17$0.000—0—$16.10—$0.00—$0.00—1
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$3.67—$0.00—$0.00—1
21$0.000—0—$34.44—$0.00—$0.00—3
22$0.000—0—$74.08—$0.00—$0.00—3
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—1$0.000$6.72—$0.00—$0.00—2
02$0.000—2$0.000$6.71—$0.00—$0.00—2
03$0.000—2$0.000$0.00—$0.00—$0.00—0
04$0.000—1$0.000$10.28—$0.00—$0.00—3
05$0.000—0—$7.14—$0.00—$0.00—2
06$0.000—1$0.000$3.56—$0.00—$0.00—1
07$0.000—4$0.000$25.64—$0.00—$0.00—3
08$0.000—3$0.000$6.90—$0.00—$0.00—2
09$0.000—2$0.000$0.00—$0.00—$0.00—0
10$0.000—8$0.000$21.25—$0.00—$0.00—3
11$0.000—1$0.000$16.38—$0.00—$0.00—2
12$0.000—2$0.000$21.89—$0.00—$0.00—3
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—3$0.000$0.00—$0.00—$0.00—0
15$0.000—0—$19.59—$0.00—$0.00—2
16$0.000—0—$6.69—$0.00—$0.00—2
17$0.000—1$0.000$35.18—$0.00—$0.00—4
18$0.000—2$0.000$44.35—$0.00—$0.00—3
19$0.000—1$0.000$14.16—$0.00—$0.00—2
20$0.000—1$0.000$25.84—$0.00—$0.00—3
21$0.000—0—$22.20—$0.00—$0.00—3
22$0.000—1$0.000$16.10—$0.00—$0.00—1
23$0.000—1$0.000$18.53—$0.00—$0.00—2

SZ1 — $56.49 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.60150$4.002$0.300$6.8111.34$0.000.00$0.000.001
01$0.49133$3.683$0.163$0.000.00$0.000.00$0.000.000
02$0.79190$4.166$0.132$21.7027.46$6.317.99$6.317.992
03$1.73313$5.537$0.247$13.677.90$3.562.06$3.562.063
04$1.51327$4.6212$0.126$7.124.71$0.000.00$0.000.002
05$1.00251$3.984$0.250$3.563.56$0.000.00$0.000.001
06$1.50298$5.036$0.250$3.562.37$0.000.00$0.000.001
07$1.21286$4.236$0.202$3.562.94$0.000.00$0.000.001
08$2.02608$3.3214$0.144$7.123.52$3.561.76$3.561.762
09$2.28718$3.1814$0.163$0.000.00$2.941.29$2.941.290
10$2.57806$3.1911$0.234$0.000.00$0.000.00$0.000.000
11$2.62726$3.6113$0.202$0.000.00$0.000.00$0.000.000
12$2.79796$3.5127$0.103$5.922.12$8.943.21$34.9312.522
13$3.05754$4.0513$0.235$6.142.01$0.000.00$0.000.002
14$3.35895$3.7417$0.197$9.812.93$3.671.10$3.671.103
15$4.261,107$3.8525$0.170$6.311.48$0.000.00$0.000.002
16$4.591,463$3.1435$0.131$3.160.69$0.000.00$0.000.001
17$4.271,415$3.0239$0.109$3.160.74$0.000.00$0.000.001
18$4.261,212$3.5129$0.147$0.000.00$0.000.00$0.000.000
19$3.95877$4.5031$0.127$3.560.90$0.000.00$0.000.001
20$2.33514$4.5323$0.101$0.000.00$0.000.00$0.000.000
21$2.05386$5.3110$0.205$3.561.74$0.000.00$0.000.001
22$1.83346$5.2911$0.166$3.291.80$3.291.80$3.291.801
23$1.44320$4.5011$0.131$3.352.32$0.000.00$0.000.001

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-16 ran higherhours it ran lowersign test
CPM5 of 2419 of 24p = 0.007
CTR7 of 2417 of 24p = 0.064
click→install16 of 248 of 24p = 0.152
CPI7 of 2417 of 24p = 0.064

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-15 → 2026-09-16

Every shared hour, 2026-09-15 → 2026-09-16. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00904 → 90112.94 → 6.947.30% → 11.54%25.8% → 19.2%0.688 → 0.312
011,018 → 1,1709.45 → 6.966.29% → 10.51%10.9% → 12.2%1.374 → 0.543
021,182 → 1,5509.20 → 6.634.74% → 9.10%17.9% → 19.1%1.087 → 0.381
031,318 → 1,80410.28 → 5.596.90% → 8.65%20.9% → 16.7%0.713 → 0.388
041,846 → 2,0689.65 → 4.7210.24% → 9.96%18.0% → 18.4%0.524 → 0.257
052,085 → 2,2488.35 → 4.869.54% → 9.61%12.1% → 16.2%0.725 → 0.312
063,396 → 2,0328.39 → 5.589.42% → 10.14%13.1% → 16.5%0.678 → 0.333
076,250 → 2,2119.40 → 5.9110.67% → 8.05%13.5% → 12.9%0.653 → 0.568
085,980 → 2,2528.40 → 6.079.67% → 7.90%17.8% → 19.7%0.488 → 0.391
094,338 → 2,8428.09 → 6.0210.24% → 8.73%16.0% → 17.3%0.494 → 0.398
103,999 → 3,4127.41 → 5.4910.20% → 7.97%14.2% → 17.6%0.511 → 0.390
112,973 → 3,0138.22 → 6.3711.10% → 9.43%16.7% → 13.4%0.444 → 0.505
122,511 → 2,7568.73 → 6.6911.95% → 9.03%16.3% → 15.3%0.447 → 0.486
132,352 → 2,3178.09 → 6.6311.69% → 9.37%14.5% → 14.3%0.476 → 0.496
142,553 → 2,7547.90 → 6.1411.52% → 10.71%12.9% → 14.9%0.531 → 0.384
152,954 → 3,1086.50 → 5.9910.16% → 10.23%16.0% → 12.9%0.400 → 0.454
163,357 → 3,4706.34 → 6.3711.29% → 9.77%14.2% → 15.0%0.394 → 0.434
173,177 → 3,2505.96 → 5.5612.62% → 10.49%16.7% → 18.8%0.282 → 0.282
182,638 → 2,4436.71 → 7.0811.56% → 10.56%16.7% → 22.5%0.347 → 0.298
191,883 → 1,5708.34 → 7.8311.95% → 11.46%18.7% → 18.9%0.374 → 0.362
201,096 → 1,1838.18 → 7.9010.95% → 10.82%25.8% → 24.2%0.289 → 0.302
21890 → 9699.20 → 9.8211.69% → 10.84%20.2% → 25.7%0.390 → 0.353
22835 → 89210.47 → 10.9312.10% → 10.76%18.8% → 22.9%0.460 → 0.443
23801 → 1,1016.97 → 8.379.86% → 8.27%15.2% → 26.4%0.465 → 0.384

CPM ran lower in 19 of 24 shared hours at p = 0.007; CPI and CTR each ran lower in 17 at p = 0.064 and click-to-install higher in 16 at p = 0.152.

Pooled, CTR fell 10.43% to 9.61% at p = 0.000 while click-to-install did not separate, 15.92% to 17.18% at p = 0.073, on impressions 14.9% lower at a CPM of $6.34 against $8.17, for a CPI of $0.384 against $0.492.

Most of the cheaper CPM is the account mix: SZ1, buying at $3.66, went from 24.7% of Sinai's impressions to 47.8%, while B1's own CPM fell 10.3%, Dicey2's rose 3.0% and SZ1's fell 3.4%.

Held to B1's rebuilt campaign on the account clock, click-to-install rose 15.69% to 19.60% at p = 0.006 over twenty-four shared hours, and 16.14% to 20.85% at p = 0.024 held to uireseed alone; insetarrow over its eleven shared hours and povposer2 did not separate. The install-to-pay rows beside them sit on payer columns the same instrument marks unmatured, and are not a finding.

2026-09-17T17:19:36.485877 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 5 6 7 8 9 10 11 12 13 CTR % CTR 2026-09-15 2026-09-16 0 5 10 15 20 hour (UTC) 6 8 10 12 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 12 14 16 18 20 22 24 26 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.4 0.6 0.8 1.0 1.2 1.4 USD Cost per install Delivery by hour — 2026-09-16 against 2026-09-15, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-16

(i) The portfolio by country, 2026-09-16. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$101.7031.2%25,860$3.93367$0.277$64.070.6358
ID$21.676.7%5,650$3.84109$0.199$8.810.4110
BR$15.834.9%988$16.0254$0.293$63.123.9910
US$15.674.8%257$60.9010$1.567$15.981.0216
MX$13.974.3%1,377$10.1423$0.607$3.400.2415
PH$9.112.8%2,399$3.8061$0.149$6.690.734
TR$9.042.8%661$13.6712$0.753$0.000.006
TH$7.472.3%1,098$6.8023$0.325$0.000.000
MY$7.372.3%956$7.7118$0.409$6.360.865
CO$7.162.2%694$10.3121$0.341$2.970.412
AR$6.762.1%599$11.2917$0.398$0.000.004
VN$6.081.9%686$8.8616$0.380$57.939.534

156 further countries are not listed, $103.71 between them (31.9% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $33.45 from Meta 2026-09-15 and $95.26 from Meta 2026-09-16, a measured UTC-day total of $128.71; Dicey2 (UTC-7) $15.04 from Meta 2026-09-15 and $91.89 from Meta 2026-09-16, a measured UTC-day total of $106.93; SZ1 (UTC-7) $18.29 from Meta 2026-09-15 and $71.59 from Meta 2026-09-16, a measured UTC-day total of $89.88.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-16.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$39.7830.9%8,878$4.48138$0.288$35.590.8936
US$7.465.8%152$49.207$1.066$12.991.7412
ID$6.274.9%1,550$4.0429$0.216$2.940.478
MX$6.024.7%661$9.097$0.859$3.400.5712
TR$5.053.9%384$13.156$0.841$0.000.004
KR$3.412.6%70$48.733$1.135$0.000.001
PH$3.252.5%1,011$3.2110$0.325$0.000.001
AR$3.142.4%225$13.954$0.784$0.000.004
MY$3.052.4%437$6.984$0.762$0.000.004
CO$2.642.1%264$10.016$0.441$2.971.122
VN$2.481.9%286$8.672$1.239$57.9323.393
CL$2.381.8%177$13.434$0.595$0.000.001

134 further countries are not listed, $43.80 between them (34.0% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$31.4629.4%3,933$8.0066$0.477$17.800.5718
US$7.747.2%92$84.421$7.742$2.990.394
MX$5.565.2%303$18.384$1.391$0.000.002
ID$5.505.1%642$8.5612$0.458$5.881.072
BR$4.254.0%199$21.4113$0.327$18.944.465
AU$3.823.6%34$111.760—$0.000.002
TH$3.152.9%380$8.302$1.577$0.000.000
CO$2.782.6%150$18.603$0.927$0.000.000
AR$2.582.4%139$18.564$0.644$0.000.000
CL$2.452.3%123$19.963$0.817$15.206.201
TR$2.332.2%110$21.222$1.166$0.000.002
CZ$1.821.7%19$95.630—$0.000.001

123 further countries are not listed, $33.48 between them (31.3% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$30.4733.9%13,049$2.33163$0.187$10.680.354
BR$11.5012.8%789$14.5741$0.280$44.193.845
ID$9.9011.0%3,458$2.8668$0.146$0.000.000
TH$4.324.8%718$6.0121$0.206$0.000.000
PH$4.094.5%1,179$3.4740$0.102$3.350.822
VN$3.043.4%347$8.7514$0.217$0.000.001
MY$2.532.8%417$6.0613$0.195$6.362.511
MX$2.392.7%413$5.7812$0.199$0.000.001
CO$1.731.9%280$6.1812$0.144$0.000.000
TR$1.651.8%167$9.894$0.413$0.000.000
PK$1.211.4%460$2.6411$0.110$0.000.000
AR$1.051.2%235$4.459$0.116$0.000.000

114 further countries are not listed, $16.00 between them (17.8% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1, Dicey2 and SZ1 on both sides and every ratio in it is a return, covering $333.79 of the day's $340.45 within-day revenue; the balance is HR1's $6.66, which has no country export.

Two cells reach the 16-payer bar on this table's own count, India at 58 payers and the United States at 16; every other country on the table is a direction.

India took 31.2% of the buy and returned 0.63, against 32.5% and 1.20 the day before; B1's $39.78 there returned 0.89, Dicey2's $31.46 returned 0.57 and SZ1's $30.47 returned 0.35.

Vietnam's 9.53 is one basket: its $57.93 of within-day revenue is the single payer who installed through B1's insetarrow in the 15:00 UTC hour, on $6.08 of spend.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-17T17:19:36.610906 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN ID BR US MX PH TR TH MY CO AR VN 0 20 40 60 80 100 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-16 spend within-day revenue
Spend against within-day revenue, by country
2026-09-17T17:19:36.655729 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-16 (report clock)
Cost per install by country

The prior day, 2026-09-15, same two tables

(i) The portfolio by country, 2026-09-15. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$160.2332.5%30,586$5.24486$0.330$192.421.2074
US$31.206.3%411$75.928$3.901$0.000.0012
ID$29.636.0%5,868$5.05117$0.253$11.750.4010
TR$20.074.1%1,205$16.6640$0.502$21.461.0711
BR$15.803.2%867$18.2343$0.367$22.691.448
MX$15.403.1%1,526$10.0923$0.670$0.000.0013
PH$10.832.2%2,723$3.9873$0.148$13.241.228
MY$10.632.2%1,095$9.7118$0.591$3.180.306
AR$10.082.0%726$13.888$1.260$0.000.003
GB$9.501.9%303$31.3411$0.863$24.392.576
PL$7.611.5%355$21.428$0.951$22.993.025
IT$7.401.5%282$26.256$1.234$0.000.003

158 further countries are not listed, $164.61 between them (33.4% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $64.32 from Meta 2026-09-14 and $155.37 from Meta 2026-09-15, a measured UTC-day total of $219.69; Dicey2 (UTC-7) $37.49 from Meta 2026-09-14 and $179.33 from Meta 2026-09-15, a measured UTC-day total of $216.82; SZ1 (UTC-7) $7.62 from Meta 2026-09-14 and $48.87 from Meta 2026-09-15, a measured UTC-day total of $56.49.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-15.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$70.2432.0%13,970$5.03199$0.353$54.330.7746
US$13.716.2%260$52.788$1.714$0.000.0011
ID$11.265.1%2,209$5.0927$0.417$0.000.004
TR$9.724.4%678$14.3319$0.511$3.580.376
MX$8.383.8%1,065$7.8713$0.644$0.000.0011
AR$5.582.5%415$13.444$1.396$0.000.003
PH$5.282.4%1,572$3.3628$0.189$9.891.876
MY$4.872.2%576$8.473$1.624$0.000.004
GB$4.802.2%226$21.2610$0.480$24.395.085
CL$4.322.0%251$17.266$0.721$2.990.693
PL$3.681.7%278$13.225$0.736$19.255.233
UA$3.261.5%267$12.243$1.088$0.000.000

139 further countries are not listed, $74.58 between them (33.9% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$68.8431.7%9,037$7.62154$0.447$130.971.9023
US$17.258.0%146$117.890—$0.000.001
ID$11.345.2%1,385$8.1936$0.315$8.810.785
BR$11.275.2%553$20.3820$0.563$16.381.455
TR$9.284.3%420$22.0818$0.516$17.881.935
MX$5.972.8%313$19.046$0.994$0.000.001
IT$4.462.1%118$37.674$1.115$0.000.002
GB$4.412.0%68$64.421$4.413$0.000.001
TH$4.031.9%609$6.6214$0.288$0.000.001
AR$3.991.8%198$20.111$3.986$0.000.000
MY$3.921.8%217$18.086$0.654$3.180.812
AU$3.721.7%41$90.760—$0.000.002

123 further countries are not listed, $68.35 between them (31.5% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$21.1537.4%7,579$2.79133$0.159$7.120.345
ID$7.0412.5%2,273$3.1054$0.130$2.940.421
BR$4.137.3%311$13.2723$0.180$6.311.533
PH$3.225.7%844$3.8136$0.089$0.000.001
TH$1.983.5%340$5.8210$0.198$3.291.661
MY$1.833.2%302$6.069$0.204$0.000.000
VN$1.773.1%271$6.5110$0.177$8.945.071
CO$1.272.2%181$6.988$0.158$0.000.000
TR$1.071.9%106$10.093$0.358$0.000.000
MX$1.061.9%148$7.144$0.265$0.000.001
PK$0.831.5%359$2.3110$0.083$0.000.000
LK$0.520.9%193$2.685$0.104$0.000.000

122 further countries are not listed, $10.62 between them (18.8% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

Aggregate, both days

2026-09-152026-09-16change
spend$493.00$325.52−34.0%
impressions60,33651,316−14.9%
CPM$8.17$6.34−22.4%
registrations (ours)1,2141,057−12.9%
cost per registration$0.406$0.308−24.2%
booked$3,651.18 (7.41)$3,698.37 (11.36)+1.3%
Meta booked$3,531.62 (7.16)$3,041.64 (9.34)
within-day$727.94 (1.48)$340.45 (1.05)−53.2%
cohort @ 24h$902.66 (1.83)$446.58 (1.37)−50.5%
booked payers293267−26
payer rate (8h)5.8%4.2%−1.7 pts
payer rate (d0)6.2%4.5%−1.6 pts
ARPU (8h)$0.4985$0.2984−40.2%
ARPU (d0)$0.7435$0.4225−43.2%
ARPPU (8h)$8.52$7.17−15.9%
ARPPU (d0)$12.04$9.30−22.7%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-15$493.0060,3368.176,29510.43%1,00215.92%$0.492
2026-09-16$325.5251,3166.344,9299.61%84717.18%$0.384
  • click → install 15.92% → 17.18% (+8.0%, p = 0.073) — did not separate.
  • CTR 10.43% → 9.61% (-7.9%, p = 0.000) — fell.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $493.00 and $325.52 and the day tables read the same, because both days delivered in all 24 hours and every delivering campaign is inside the roster.

All three measures are closed on both days: within-day went 1.48 to 1.05, $727.94 to $340.45, the 8 h cohort 1.23 to 0.97, $605.20 to $315.37, and the 24 h cohort 1.83 to 1.37, $902.66 to $446.58, each at 100% coverage. This day's revenue lacks the payment gap, so the page cannot say how much of the fall is the buy.

The 24 h cohort runs $106.13 above within-day here and $174.72 above it on 09-15, which is the late-install revenue the sealed measure censors and the hour-neutral one keeps.

The cohort fell slightly less than within-day, 50.5% against 53.2%, on 48 payers against 75 at an ARPPU (d0) of $9.30 against $12.04.

Booked revenue split by the UTC day its payer installed. Its top row is the within-day figure.

installedbooked on 2026-09-16share
2026-09-16$340.459.2%
2026-09-15$520.9714.1%
2026-09-14$76.752.1%
2026-09-13$122.743.3%
2026-09-12$44.961.2%
2026-09-11$9.980.3%

Six install days carry $1,115.85 of the day's money; the remaining $2,582.52 arrived from installs on or before 09-10, which the instrument does not list separately.

$3,357.92 of the day's money came from installs bought before it, 90.8%, against 80.1% on 09-15, so booked rose 1.3% on a day whose within-day revenue fell 53.2%, and both figures lack the payment gap.

2026-09-17T17:19:36.841533 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 USD 7.41 1.48 1.83 11.36 1.05 1.37 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-15 against 2026-09-16 (UTC) 2026-09-15 2026-09-16
The three revenue measures on both days, ROAS above each bar
2026-09-17T17:19:36.908189 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-15 2026-09-16 0 500 1000 1500 2000 2500 3000 3500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-16.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$123.4238.2%8,485$14.55162$0.762$94.460.7748
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$114.1035.3%16,461$6.93240$0.475$154.091.3537
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$85.7726.5%22,603$3.79527$0.163$85.240.9920
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—79$0.000$0.00—104
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—34$0.000$0.00—36
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—13
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—7$0.000$6.66—9

(ii) The same, per account, 2026-09-16.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$114.10100.0%16,461$6.93240$0.475$154.091.3537
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—79$0.000$0.00—104

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—13

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$123.42100.0%8,485$14.55162$0.762$94.460.7748

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—7$0.000$6.66—9

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—34$0.000$0.00—36

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$85.77100.0%22,603$3.79527$0.163$85.240.9920

⚠ This section and the one below are cut on each account's own day from the day export, not on the report clock. B1's account day 09-16 runs from 07:00 UTC on 09-16 to 07:00 UTC on 09-17. Tables A and B below and the hourly and country sections above are on UTC.

Dicey2's Sinai campaign was the largest on its account day, $123.42 for 162 registrations at $0.762 against $194.37 for 346 at $0.562; B1's rebuilt campaign took $114.10 for 240 at $0.475 against $188.82 for 363 at $0.520, and SZ1's $85.77 for 527 at $0.163 against $67.16 for 369 at $0.182.

Dicey2's CPM rose $11.97 to $14.55 and SZ1's $3.62 to $3.79 while B1's fell $7.39 to $6.93; SZ1 took 26.5% of the account-day buy against 14.9%, Dicey2 38.2% against 43.2% and B1 35.3% against 41.9%.

Activity history, B1's rebuilt campaign, requested over 2026-09-14 to 2026-09-18 and rendered as Sep 14, 2026 to Sep 17, 2026, asserted before any row of it was read. One entry falls inside this report day: Meta moved insetarrow from Active to Not Approved at 10:18 account time on 09-16, which is 17:18 UTC, and its last delivery is the 17:00 UTC hour. The entry before it moved howto to Not Approved at 02:20 account time on 09-15, 09:20 UTC on the prior day. No budget entry appears, so the day sat inside one regime throughout, $150 a day, and uireseed, which delivered in all 24 UTC hours, reads recently rejected at the pull with no entry of its own. Two ads were created at 03:07 and 03:12 account time on 09-17, after the day.

The day export reads the rebuilt campaign one ad active and five recently rejected: povposer2 active, uireseed, insetarrow, howto, poolslow and kimono recently rejected. On Dicey2 tworooms, yacht, undresshem and posewipe are active while crushwindow, kisscursor and templatepick read recently rejected; on SZ1 fittingroom and topcreator are active and railingtemplates and permissionugc read recently rejected. These states are the pull's, a day after the report day.

HR2's campaign reads $0.00 with 34 registrations against it, because its day export was not pulled on this run.

The prior day, 2026-09-15, same two tables

(i) Every campaign the portfolio ran, 2026-09-15.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$194.3743.2%16,235$11.97346$0.562$257.391.3263
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$188.8241.9%25,548$7.39363$0.520$438.282.3245
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$67.1614.9%18,577$3.62369$0.182$32.270.4816
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—80$0.000$0.00—109
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—37$0.000$0.00—36
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—11$0.000$0.00—13
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$0.00—11

(ii) The same, per account, 2026-09-15.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$188.82100.0%25,548$7.39363$0.520$438.282.3245
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—80$0.000$0.00—109

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—11$0.000$0.00—13

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$194.37100.0%16,235$11.97346$0.562$257.391.3263

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$0.00—11

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—37$0.000$0.00—36

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$67.16100.0%18,577$3.62369$0.182$32.270.4816

Every asset

(i) Every asset the portfolio ran, 2026-09-16. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$84.0122,361$3.76510$0.165$85.241.01$85.2418
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$76.054,986$15.2571$1.071$71.560.94$111.3212
vid_ww_uireseed_11s_9x16_sn_v1B1$52.497,506$6.99127$0.413$78.291.49$118.9716
vid_ww_insetarrow_11s_9x16_sn_v1B1$48.926,835$7.16110$0.445$75.801.55$86.556
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$41.043,099$13.2484$0.489$22.900.56$22.904
vid_ww_povposer2_8s_9x16_sn_v2B1$12.692,120$5.993$4.230$0.000.00$0.0011
vid_ww_yacht_10s_9x16_sn_v1Dicey2$5.10343$14.873$1.700$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$1.2357$21.580—$0.000.00$0.004
vid_ww_topcreator_10s_9x16_sn_v1SZ1$1.05125$8.403$0.350$0.000.00$0.000
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$0.71117$6.0713$0.055$0.000.00$0.000
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0010
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—21$0.000$0.00—$0.009
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0013
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—11$0.000$0.00—$0.0019
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.007
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.006
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—5$0.000$6.66—$21.606
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.002
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.009
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.004
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0019
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_howto_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.003
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009

(ii) The same, per account, 2026-09-16.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_uireseed_11s_9x16_sn_v1B1$52.497,506$6.99127$0.413$78.291.49$118.9716
vid_ww_insetarrow_11s_9x16_sn_v1B1$48.926,835$7.16110$0.445$75.801.55$86.556
vid_ww_povposer2_8s_9x16_sn_v2B1$12.692,120$5.993$4.230$0.000.00$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0010
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0013
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.007
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.004
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0019
vid_ww_howto_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.003
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$76.054,986$15.2571$1.071$71.560.94$111.3212
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$41.043,099$13.2484$0.489$22.900.56$22.904
vid_ww_yacht_10s_9x16_sn_v1Dicey2$5.10343$14.873$1.700$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$1.2357$21.580—$0.000.00$0.004
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.009
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—5$0.000$6.66—$21.606
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—21$0.000$0.00—$0.009
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—11$0.000$0.00—$0.0019
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$84.0122,361$3.76510$0.165$85.241.01$85.2418
vid_ww_topcreator_10s_9x16_sn_v1SZ1$1.05125$8.403$0.350$0.000.00$0.000
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$0.71117$6.0713$0.055$0.000.00$0.000
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.002

Two ads carried 49.5% of the Sinai buy on the account day, fittingroom_sn_v2 at $84.01 and tworooms at $76.05; uireseed took $52.49, insetarrow $48.92, undresshem $41.04, povposer2_sn_v2 $12.69, yacht $5.10, posewipe $1.23, topcreator $1.05 and railingtemplates $0.71.

The report clock and the account day hold different amounts of every ad that ran across the boundary: insetarrow reads $70.24 in table A against $48.92 here, because $21.32 of its report-day spend sat in the evening of Meta day 09-15, while tworooms reads $57.72 against $76.05 and povposer2 $4.21 against $12.69, because they kept buying after 00:00 UTC on 09-17.

Three ads-map labels each cover two ad ids, the old-campaign ad and its rebuild, so tables A, B and C pool B1/povposer2, B1/poolslow and B1/kimono; on this account day the older ads spent nothing and registered four people, two each on poolslow's and kimono's, so only their booked and registration columns enter.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01; the editor-tabs concept has never been live anywhere.

2026-09-17T17:19:36.985496 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 CTR % CTR by hour — every asset, 2026-09-16 (UTC) SZ1/fittingroom B1/insetarrow Dicey2/tworooms B1/uireseed Dicey2/undresshem B1/povposer2 SZ1/railingtemplates
CTR by hour, one line per asset
2026-09-17T17:19:37.150155 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 50 60 70 80 installs / clicks % Click → install by hour — every asset, 2026-09-16 (UTC) SZ1/fittingroom B1/insetarrow Dicey2/tworooms B1/uireseed Dicey2/undresshem B1/povposer2 SZ1/railingtemplates
Click-to-install by hour, one line per asset
2026-09-17T17:19:37.284719 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 1 2 3 4 5 6 USD Cost per install by hour — every asset, 2026-09-16 (UTC) SZ1/fittingroom B1/insetarrow Dicey2/tworooms B1/uireseed Dicey2/undresshem B1/povposer2 SZ1/railingtemplates
Cost per install by hour, one line per asset
2026-09-17T17:19:37.064489 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 USD per 1,000 impressions CPM by hour — every asset, 2026-09-16 (UTC) SZ1/fittingroom B1/insetarrow Dicey2/tworooms B1/uireseed Dicey2/undresshem B1/povposer2 SZ1/railingtemplates
CPM by hour, one line per asset

The prior day, 2026-09-15, same two tables

(i) Every asset the portfolio ran, 2026-09-15. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$114.6710,351$11.08257$0.446$193.041.68$303.7122
vid_ww_insetarrow_11s_9x16_sn_v1B1$89.7710,707$8.3884$1.069$25.700.29$29.163
vid_ww_uireseed_11s_9x16_sn_v1B1$67.009,725$6.89164$0.409$202.223.02$209.3413
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$50.7715,590$3.26298$0.170$19.110.38$45.108
vid_ww_kisscursor_11s_9x16_sn_v1Dicey2$38.162,718$14.0442$0.909$20.110.53$20.114
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$34.962,747$12.7323$1.520$14.460.41$18.024
vid_ww_howto_10s_9x16_sn_v1B1$16.432,170$7.5731$0.530$3.560.22$18.511
vid_ww_povposer2_8s_9x16_sn_v2B1$15.622,946$5.3084$0.186$206.8113.24$206.8125
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$10.162,106$4.8242$0.242$3.290.32$3.292
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$6.58419$15.7019$0.346$29.774.52$29.776
vid_ww_topcreator_10s_9x16_sn_v1SZ1$6.23881$7.0713$0.479$9.871.58$9.873
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—24$0.000$0.00—$0.008
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—17$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—16$0.000$0.00—$0.009
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—16$0.000$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—16$0.000$0.00—$0.0013
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—15$0.000$0.00—$0.0018
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—8$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.003
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$8.977
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—5$0.000$0.00—$0.006
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0011
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0025
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.000
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v2B1$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.006
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.002
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.007
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-09-15.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_insetarrow_11s_9x16_sn_v1B1$89.7710,707$8.3884$1.069$25.700.29$29.163
vid_ww_uireseed_11s_9x16_sn_v1B1$67.009,725$6.89164$0.409$202.223.02$209.3413
vid_ww_howto_10s_9x16_sn_v1B1$16.432,170$7.5731$0.530$3.560.22$18.511
vid_ww_povposer2_8s_9x16_sn_v2B1$15.622,946$5.3084$0.186$206.8113.24$206.8125
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—24$0.000$0.00—$0.008
vid_ww_lace_10s_9x16_sn_v1B1$0.000—16$0.000$0.00—$0.009
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—16$0.000$0.00—$0.0013
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.003
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0011
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0025
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v2B1$0.000—0—$0.00—$0.001
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.006
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.002
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.007
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—8$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$114.6710,351$11.08257$0.446$193.041.68$303.7122
vid_ww_kisscursor_11s_9x16_sn_v1Dicey2$38.162,718$14.0442$0.909$20.110.53$20.114
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$34.962,747$12.7323$1.520$14.460.41$18.024
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$6.58419$15.7019$0.346$29.774.52$29.776
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.000
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$8.977
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—17$0.000$0.00—$0.0012
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—15$0.000$0.00—$0.0018
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—5$0.000$0.00—$0.006

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$50.7715,590$3.26298$0.170$19.110.38$45.108
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$10.162,106$4.8242$0.242$3.290.32$3.292
vid_ww_topcreator_10s_9x16_sn_v1SZ1$6.23881$7.0713$0.479$9.871.58$9.873
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—16$0.000$0.00—$0.003

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
SZ1/fittingroom$86.9023,9913.622,3229.68%45919.77%$0.189
B1/insetarrow$70.249,8937.107107.18%9813.80%$0.717
Dicey2/tworooms$57.724,04514.2771517.68%659.09%$0.888
B1/uireseed$54.268,1286.686397.86%11718.31%$0.464
Dicey2/undresshem$44.163,59012.3037710.50%7920.95%$0.559
B1/povposer2$4.218155.17161.96%318.75%$1.403
Dicey2/yacht$3.5723515.194117.45%49.76%$0.893
SZ1/railingtemplates$2.144015.348521.20%1315.29%$0.165
Dicey2/posewipe$1.488118.2733.70%00.00%—
SZ1/topcreator$0.841376.132115.33%314.29%$0.280
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—0——
B1/poolslow$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/lace$0.000—0—0——
KBM1/shirt$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/pool5$0.000—0—0——
Dicey2/kitchen$0.000—0—0——
Dicey2/stockings$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—0——
B1/templatewall$0.000—0—0——
B1/shirtb$0.000—0—0——
B1/templatewallb$0.000—0—0——
B1/templatewallr2$0.000—0—0——
B1/uploadpanelb$0.000—0—0——
B1/uploadpanelr2$0.000—0—3—$0.000
B1/gymr2$0.000—0—0——
SZ1/permissionugc$0.000—0—0——
Dicey2/crushwindow$0.000—0—2—$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
SZ1/fittingroom$124.291.43 (0.61)$85.240.98$85.240.98132.5%0.1676.5644.4%
B1/insetarrow$82.821.18 (5.16)$75.801.08$86.551.2343.6%0.78721.6476.4%
Dicey2/tworooms$71.561.24 (6.66)$71.561.24$111.321.931318.3%1.5688.5622.5%
B1/uireseed$378.016.97 (9.35)$78.291.44$118.972.19129.4%0.9379.9122.7%
Dicey2/undresshem$26.460.60 (8.94)$22.900.52$22.900.5233.6%0.2737.6368.9%
B1/povposer2$111.6426.52 (45.63)$0.000.00$0.000.0000.0%0.000——
Dicey2/yacht$0.000.00 (6.16)$0.000.00$0.000.0000.0%0.000——
SZ1/railingtemplates$0.000.00 (13.76)$0.000.00$0.000.0000.0%0.000——
Dicey2/posewipe$73.8649.90 (254.23)$0.000.00$0.000.000————
SZ1/topcreator$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
B1/lace$70.93— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$361.36— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$163.39— (—)$0.00—$0.00—00.0%0.000——
B1/poolslow$17.24— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$75.07— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$233.40— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$52.70— (—)$0.00—$0.00—00.0%0.000——
KBM1/lace$14.27— (—)$0.00—$0.00—00.0%0.000——
KBM1/shirt$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$73.64— (—)$6.66—$21.60—360.0%4.3207.2055.1%
HR1/shirt$17.79— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/kitchen$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/stockings$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$96.58— (—)$0.00—$0.00—00.0%0.000——
HR2/povpose$14.18— (—)$0.00—$0.00—00.0%0.000——
HR2/gym$36.38— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$242.25— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$37.43— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$249.48— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$200.03— (—)$0.00—$0.00—00.0%0.000——
B1/templatewallb$52.35— (—)$0.00—$0.00—00.0%0.000——
B1/templatewallr2$14.24— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelb$38.21— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelr2$254.00— (—)$0.00—$0.00—00.0%0.000——
B1/gymr2$45.12— (—)$0.00—$0.00—00.0%0.000——
SZ1/permissionugc$20.11— (—)$0.00—$0.00—00.0%0.000——
Dicey2/crushwindow$121.37— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
SZ1/fittingroom$84.0134.2%0.5%65.3%0.0%
B1/insetarrow$48.9231.8%6.7%61.5%0.0%
Dicey2/tworooms$76.0522.6%8.3%69.1%4.2%
B1/uireseed$52.4931.9%5.5%62.6%16.6%
Dicey2/undresshem$41.0430.1%5.5%64.5%0.0%
B1/povposer2$12.6922.3%4.4%73.3%—
Dicey2/yacht$5.1038.8%1.2%60.0%—
SZ1/railingtemplates$0.7152.1%0.0%47.9%—
Dicey2/posewipe$1.2315.4%53.7%30.9%—
SZ1/topcreator$1.0534.3%1.9%63.8%—

No row clears the 16-payer bar at 24 h either. The largest are SZ1/fittingroom and Dicey2/tworooms at thirteen payers, returning 0.98 and 1.93, and B1/uireseed at twelve, returning 2.19; every ranking in this block is a direction.

B1's three rows are directions, and insetarrow's return is one basket: 1.23 at 24 h on four payers, $70.24 for 98 installs at $0.717, with 76.4% of its money from the payer in Vietnam; uireseed 2.19 on twelve, $54.26 for 117 installs at $0.464; povposer2 0.00 on three installs.

Dicey2's four rows and SZ1's three are directions too: tworooms 1.93 on thirteen payers, $57.72 for 65 installs at $0.888 on a CTR of 17.68% and a click-to-install of 9.09%; undresshem 0.52 on three; yacht 0.00 on four installs and posewipe no install; fittingroom 0.98 on thirteen, $86.90 for 459 installs at $0.189; railingtemplates and topcreator 0.00 on thirteen installs and three.

Three of the six spending rows earn more at 24 h than within-day: tworooms $111.32 against $71.56, uireseed $118.97 against $78.29 and insetarrow $86.55 against $75.80, while fittingroom and undresshem are unchanged and povposer2 earned nothing.

Twenty-eight rows in table B carry no measured spend and $2,501.52 of booked revenue between them, 67.6% of Sinai's booked total, from creatives stopped before the day and from the three accounts that export nothing.

Table C is a META-day cut and holds all ten of table A's spending rows at different levels: insetarrow reads $48.92 there against $70.24 in table A and tworooms $76.05 against $57.72; read it for mix.

The nine assets over $1 on the account day bought 15.4% to 38.8% of it in India, and 0.5% to 8.3% in the United States except posewipe, whose $1.23 is 53.7% there; the United States returned 16.6% of uireseed's within-day revenue and 4.2% of tworooms's.

2026-09-17T17:19:37.562634 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ SZ1/fittingroom Dicey2/tworooms B1/uireseed B1/insetarrow Dicey2/undresshem 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-16 (META day) IN ID BR US MX TR other
Where each asset bought: share of its own spend by region
2026-09-17T17:19:37.637008 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ SZ1/fittingroom Dicey2/tworooms B1/uireseed B1/insetarrow Dicey2/undresshem 0.0 0.5 1.0 1.5 2.0 2.5 3.0 USD per install Cost per install by region — every asset, 2026-09-16 (META day) IN ID BR US MX TR
Cost per install by region, every asset
2026-09-17T17:19:37.701303 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ SZ1/fittingroom Dicey2/tworooms B1/uireseed B1/insetarrow Dicey2/undresshem 0 10 20 30 40 USD Within-day revenue by region — every asset, 2026-09-16 (META day) IN ID BR US MX
Within-day revenue by region, every asset
2026-09-17T17:19:37.920325 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0 5 10 15 20 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom B1/insetarrow B1/uireseed Dicey2/crushwindow Dicey2/pooldirectr2 Dicey2/undresshem B1/poolslow Dicey2/tworooms Dicey2/kisscursor SZ1/permissionugc Dicey2/templatepick SZ1/railingtemplates SZ1/topcreator B1/howto B1/templatewall
Payer rate d0 by day, one line per asset
2026-09-17T17:19:38.055277 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom B1/insetarrow B1/uireseed Dicey2/crushwindow Dicey2/pooldirectr2 Dicey2/undresshem B1/poolslow Dicey2/tworooms Dicey2/kisscursor SZ1/permissionugc Dicey2/templatepick SZ1/railingtemplates SZ1/topcreator B1/howto B1/templatewall
ARPU d0 by day, one line per asset
2026-09-17T17:19:38.185546 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0 5 10 15 20 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom B1/insetarrow B1/uireseed Dicey2/crushwindow Dicey2/pooldirectr2 Dicey2/undresshem B1/poolslow Dicey2/tworooms Dicey2/kisscursor SZ1/permissionugc Dicey2/templatepick SZ1/railingtemplates SZ1/topcreator B1/howto
ARPPU d0 by day, one line per asset
2026-09-17T17:19:38.304420 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom B1/insetarrow B1/uireseed Dicey2/crushwindow Dicey2/pooldirectr2 Dicey2/undresshem B1/poolslow Dicey2/tworooms Dicey2/kisscursor SZ1/permissionugc Dicey2/templatepick SZ1/railingtemplates SZ1/topcreator B1/howto
Within-day ROAS by day, one line per asset
2026-09-17T17:19:38.436683 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-16 SZ1/fittingroom B1/insetarrow Dicey2/tworooms B1/uireseed Dicey2/undresshem
Composite: every asset across every measure, normalised across the day

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and the one account that buys it.

Bslate's sixth day ran the same four ads as its fifth, $138.34 against $137.28; its cost per registration fell to $0.104, still the cheapest in the portfolio.

The day, and every account

2026-09-152026-09-16change
spend$137.28$138.34+0.8%
impressions15,88617,335+9.1%
CPM$8.64$7.98−7.7%
registrations (ours)1,1981,326+10.7%
cost per registration$0.115$0.104−9.0%
booked$1,014.18 (7.39)$1,263.00 (9.13)+24.5%
Meta booked$1,458.79 (10.63)$1,634.00 (11.81)
within-day$556.15 (4.05)$532.58 (3.85)−4.2%
cohort @ 24h$684.22 (4.98)$596.75 (4.31)−12.8%
booked payers143147+4
payer rate (8h)6.4%4.8%−1.6 pts
payer rate (d0)7.3%5.6%−1.7 pts
ARPU (8h)$0.4454$0.3747−15.9%
ARPU (d0)$0.5711$0.4500−21.2%
ARPPU (8h)$6.93$7.76+12.0%
ARPPU (d0)$7.86$8.06+2.5%

2026-09-16 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$138.34100%17,335$7.981,326$0.104
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$138.34100%17,335$7.981,326$0.104
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-16 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$1,263.009.13$532.583.85$596.754.31745.6%$0.4500$8.06
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$1,263.009.13$532.583.85$596.754.31745.6%$0.4500$8.06
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-15 against 2026-09-16, one table each.

B1 — nothing delivered and nobody registered on either day.

Nomad Node — nothing delivered and nobody registered on either day.

KBM1 — nothing delivered and nobody registered on either day.

Dicey2

2026-09-152026-09-16change
spend$137.28$138.34+0.8%
impressions15,88617,335+9.1%
CPM$8.64$7.98−7.7%
registrations (ours)1,1981,326+10.7%
cost per registration$0.115$0.104−9.0%
booked$1,014.18 (7.39)$1,263.00 (9.13)+24.5%
Meta booked$1,458.79 (10.63)$1,634.00 (11.81)
within-day$556.15 (4.05)$532.58 (3.85)−4.2%
cohort @ 24h$684.22 (4.98)$596.75 (4.31)−12.8%
booked payers143147+4
payer rate (8h)6.4%4.8%−1.6 pts
payer rate (d0)7.3%5.6%−1.7 pts
ARPU (8h)$0.4454$0.3747−15.9%
ARPU (d0)$0.5711$0.4500−21.2%
ARPPU (8h)$6.93$7.76+12.0%
ARPPU (d0)$7.86$8.06+2.5%

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

1,326 people registered at $0.104 each and 74 of them paid inside twenty-four hours, $596.75 of cohort revenue on $138.34 for a return of 4.31; that row clears the 16-payer bar, as 09-15's 4.98 did on 87.

The return fell on the rate while the basket held: payer rate (d0) 7.3% to 5.6% against ARPPU (d0) $7.86 to $8.06, taking ARPU (d0) $0.5711 to $0.4500, while cost per registration went $0.115 to $0.104. This day's cohort lacks the payment gap, which Bslate's ledger shows from 14:39:48 to 16:21:09 UTC.

Meta's line reads $1,634.00 against our $1,263.00 and is struck, as it is on every table.

The money ledger reads $1,263.00 for Bslate on this day, the booked column to the cent, and 1,562 new users against the 1,326 here, the difference being users the ledger holds that no campaign id claims.

Hourly, 2026-09-16

(i) The portfolio, hour by hour, 2026-09-16. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.94559$7.0539$0.101$39.109.92$3.180.81$3.180.818
01$6.26699$8.9650$0.125$51.818.28$26.004.15$26.004.1512
02$5.77784$7.3653$0.109$42.927.44$16.392.84$19.383.367
03$6.13737$8.3251$0.120$42.806.98$3.560.58$3.560.586
04$6.30712$8.8571$0.089$51.498.17$29.624.70$29.624.706
05$5.31697$7.6256$0.095$47.418.93$32.216.07$32.216.0710
06$4.68650$7.2042$0.111$9.722.08$6.581.41$6.581.413
07$5.22653$7.9951$0.102$52.7110.10$6.671.28$6.671.288
08$4.56784$5.8267$0.068$146.2932.08$61.8713.57$61.8713.5710
09$5.55853$6.5163$0.088$81.5414.69$25.304.56$32.425.8412
10$6.04930$6.4973$0.083$44.087.30$9.701.61$13.262.1910
11$5.36652$8.2256$0.096$22.524.20$2.970.55$2.970.557
12$4.66611$7.6350$0.093$47.5510.20$13.382.87$20.504.4011
13$4.47636$7.0332$0.140$24.965.58$0.000.00$0.000.004
14$5.65762$7.4153$0.107$36.616.48$3.560.63$3.560.638
15$7.27976$7.4572$0.101$0.000.00$0.000.00$0.000.000
16$9.801,257$7.8087$0.113$42.834.37$22.662.31$22.662.316
17$8.231,133$7.2691$0.090$56.206.83$170.3720.70$173.2521.0514
18$7.61966$7.8879$0.096$38.565.07$13.401.76$22.012.8910
19$7.32661$11.0760$0.122$99.5213.60$35.184.81$42.145.7611
20$6.37490$13.0039$0.163$69.9110.97$37.615.90$44.877.0414
21$4.97389$12.7831$0.160$50.7810.22$5.921.19$20.714.178
22$3.79372$10.1936$0.105$134.5435.50$3.560.94$3.560.946
23$3.08372$8.2824$0.128$29.159.46$2.880.94$5.761.878

(ii) The same 24 hours per account, 2026-09-16.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $138.34 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.94559$7.0539$0.101$39.109.92$3.180.81$3.180.818
01$6.26699$8.9650$0.125$51.818.28$26.004.15$26.004.1512
02$5.77784$7.3653$0.109$42.927.44$16.392.84$19.383.367
03$6.13737$8.3251$0.120$42.806.98$3.560.58$3.560.586
04$6.30712$8.8571$0.089$51.498.17$29.624.70$29.624.706
05$5.31697$7.6256$0.095$47.418.93$32.216.07$32.216.0710
06$4.68650$7.2042$0.111$9.722.08$6.581.41$6.581.413
07$5.22653$7.9951$0.102$52.7110.10$6.671.28$6.671.288
08$4.56784$5.8267$0.068$146.2932.08$61.8713.57$61.8713.5710
09$5.55853$6.5163$0.088$81.5414.69$25.304.56$32.425.8412
10$6.04930$6.4973$0.083$44.087.30$9.701.61$13.262.1910
11$5.36652$8.2256$0.096$22.524.20$2.970.55$2.970.557
12$4.66611$7.6350$0.093$47.5510.20$13.382.87$20.504.4011
13$4.47636$7.0332$0.140$24.965.58$0.000.00$0.000.004
14$5.65762$7.4153$0.107$36.616.48$3.560.63$3.560.638
15$7.27976$7.4572$0.101$0.000.00$0.000.00$0.000.000
16$9.801,257$7.8087$0.113$42.834.37$22.662.31$22.662.316
17$8.231,133$7.2691$0.090$56.206.83$170.3720.70$173.2521.0514
18$7.61966$7.8879$0.096$38.565.07$13.401.76$22.012.8910
19$7.32661$11.0760$0.122$99.5213.60$35.184.81$42.145.7611
20$6.37490$13.0039$0.163$69.9110.97$37.615.90$44.877.0414
21$4.97389$12.7831$0.160$50.7810.22$5.921.19$20.714.178
22$3.79372$10.1936$0.105$134.5435.50$3.560.94$3.560.946
23$3.08372$8.2824$0.128$29.159.46$2.880.94$5.761.878

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Spend ran $3.08 to $9.80 an hour with no empty hour; the three hours from 16:00 UTC are the largest, $25.64 between them, 18.5% of the day.

Registrations ran 24 to 91 an hour, and the 15:00 UTC hour books $0.00 on no payer while 72 people registered in it, where every other hour books $9.72 to $146.29 on 3 to 14.

The 17:00 install hour holds $170.37 of the day's $532.58 within-day revenue on five payers, one of whom carries 29.2% of templatewallp's within-day money; that hour's 24 h cohort is $173.25 of the day's $596.75.

templatewallp carried $127.93 of the day on the report clock and poolslow $9.09, with povposer2 at $1.27 and poolphoto at $0.05.

2026-09-17T17:19:39.653527 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 2 4 6 8 10 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 400 600 800 1000 1200 impressions Impressions and installs by hour impressions installs 30 40 50 60 70 80 90 installs (Meta Leads) The day's motion — whole account, 2026-09-16 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-17T17:19:39.795636 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 17 18 19 20 21 22 23 24 CTR % CTR 0 4 8 12 16 20 hour (UTC) 6 7 8 9 10 11 12 13 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 27.5 30.0 32.5 35.0 37.5 40.0 42.5 45.0 47.5 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.07 0.08 0.09 0.10 0.11 0.12 0.13 0.14 0.15 USD Cost per install Delivery by hour — whole account, 2026-09-16 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-15, same two tables

(i) The portfolio, hour by hour, 2026-09-15. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.35477$11.2233$0.162$11.912.23$49.069.17$49.069.173
01$5.73589$9.7343$0.133$26.404.61$7.121.24$7.121.248
02$5.66612$9.2553$0.107$50.508.92$44.017.78$70.0612.3811
03$5.10528$9.6649$0.104$49.539.71$39.167.68$39.167.6812
04$4.30492$8.7448$0.090$27.986.51$23.125.38$26.526.178
05$4.36516$8.4536$0.121$57.5013.19$52.5412.05$68.2215.6513
06$4.99528$9.4534$0.147$33.776.77$3.560.71$3.560.719
07$3.65457$7.9930$0.122$32.148.81$30.168.26$30.168.265
08$3.55493$7.2035$0.101$30.268.52$16.654.69$16.654.698
09$4.06514$7.9030$0.135$10.652.62$46.8711.55$46.8711.553
10$4.38551$7.9546$0.095$84.0919.20$9.322.13$9.322.1311
11$3.68560$6.5732$0.115$37.8210.28$13.303.61$13.303.618
12$4.98653$7.6352$0.096$83.9616.86$44.839.00$44.839.0011
13$6.17708$8.7156$0.110$49.097.96$36.535.92$36.535.9210
14$5.92809$7.3243$0.138$47.608.04$0.000.00$0.000.007
15$9.851,087$9.0682$0.120$41.764.24$12.931.31$24.742.519
16$8.651,218$7.1093$0.093$59.176.84$33.843.91$37.404.3211
17$8.001,236$6.4781$0.099$32.964.12$9.731.22$12.611.5810
18$9.501,126$8.44108$0.088$35.143.70$15.871.67$31.643.3310
19$8.92824$10.8367$0.133$104.9011.76$24.592.76$31.713.5514
20$6.94632$10.9835$0.198$19.212.77$3.510.51$3.510.516
21$5.20473$10.9942$0.124$23.254.47$7.481.44$11.042.124
22$4.14370$11.1939$0.106$46.0511.12$25.536.17$45.1910.929
23$4.20433$9.7031$0.135$18.534.41$6.441.53$25.025.965

(ii) The same 24 hours per account, 2026-09-15.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $137.28 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.35477$11.2233$0.162$11.912.23$49.069.17$49.069.173
01$5.73589$9.7343$0.133$26.404.61$7.121.24$7.121.248
02$5.66612$9.2553$0.107$50.508.92$44.017.78$70.0612.3811
03$5.10528$9.6649$0.104$49.539.71$39.167.68$39.167.6812
04$4.30492$8.7448$0.090$27.986.51$23.125.38$26.526.178
05$4.36516$8.4536$0.121$57.5013.19$52.5412.05$68.2215.6513
06$4.99528$9.4534$0.147$33.776.77$3.560.71$3.560.719
07$3.65457$7.9930$0.122$32.148.81$30.168.26$30.168.265
08$3.55493$7.2035$0.101$30.268.52$16.654.69$16.654.698
09$4.06514$7.9030$0.135$10.652.62$46.8711.55$46.8711.553
10$4.38551$7.9546$0.095$84.0919.20$9.322.13$9.322.1311
11$3.68560$6.5732$0.115$37.8210.28$13.303.61$13.303.618
12$4.98653$7.6352$0.096$83.9616.86$44.839.00$44.839.0011
13$6.17708$8.7156$0.110$49.097.96$36.535.92$36.535.9210
14$5.92809$7.3243$0.138$47.608.04$0.000.00$0.000.007
15$9.851,087$9.0682$0.120$41.764.24$12.931.31$24.742.519
16$8.651,218$7.1093$0.093$59.176.84$33.843.91$37.404.3211
17$8.001,236$6.4781$0.099$32.964.12$9.731.22$12.611.5810
18$9.501,126$8.44108$0.088$35.143.70$15.871.67$31.643.3310
19$8.92824$10.8367$0.133$104.9011.76$24.592.76$31.713.5514
20$6.94632$10.9835$0.198$19.212.77$3.510.51$3.510.516
21$5.20473$10.9942$0.124$23.254.47$7.481.44$11.042.124
22$4.14370$11.1939$0.106$46.0511.12$25.536.17$45.1910.929
23$4.20433$9.7031$0.135$18.534.41$6.441.53$25.025.965

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-16 ran higherhours it ran lowersign test
CPM10 of 2414 of 24p = 0.541
CTR16 of 248 of 24p = 0.152
click→install12 of 2412 of 24p = 1.000
CPI6 of 2418 of 24p = 0.023

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-15 → 2026-09-16

Every shared hour, 2026-09-15 → 2026-09-16. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00477 → 55911.22 → 7.0519.92% → 21.82%32.6% → 32.0%0.173 → 0.101
01589 → 6999.73 → 8.9620.20% → 20.46%35.3% → 36.4%0.136 → 0.120
02612 → 7849.25 → 7.3623.86% → 21.17%38.4% → 33.1%0.101 → 0.105
03528 → 7379.66 → 8.3220.64% → 18.45%45.0% → 32.4%0.104 → 0.139
04492 → 7128.74 → 8.8524.39% → 22.33%40.8% → 45.9%0.088 → 0.086
05516 → 6978.45 → 7.6218.41% → 22.67%40.0% → 33.5%0.115 → 0.100
06528 → 6509.45 → 7.2018.75% → 16.77%33.3% → 35.8%0.151 → 0.120
07457 → 6537.99 → 7.9917.29% → 21.90%39.2% → 34.3%0.118 → 0.107
08493 → 7847.20 → 5.8217.85% → 16.84%40.9% → 47.7%0.099 → 0.072
09514 → 8537.90 → 6.5119.46% → 20.16%28.0% → 36.6%0.145 → 0.088
10551 → 9307.95 → 6.4919.24% → 22.15%42.5% → 34.0%0.097 → 0.086
11560 → 6526.57 → 8.2216.96% → 19.79%34.7% → 43.4%0.112 → 0.096
12653 → 6117.63 → 7.6318.68% → 19.80%38.5% → 42.1%0.106 → 0.091
13708 → 6368.71 → 7.0322.18% → 18.71%35.0% → 27.7%0.112 → 0.135
14809 → 7627.32 → 7.4118.17% → 20.21%28.6% → 35.1%0.141 → 0.105
151,087 → 9769.06 → 7.4519.69% → 22.23%36.9% → 34.1%0.125 → 0.098
161,218 → 1,2577.10 → 7.8020.36% → 20.21%37.9% → 34.6%0.092 → 0.111
171,236 → 1,1336.47 → 7.2617.64% → 19.33%36.7% → 43.8%0.100 → 0.086
181,126 → 9668.44 → 7.8820.78% → 22.15%45.3% → 37.9%0.090 → 0.094
19824 → 66110.83 → 11.0721.36% → 22.84%36.4% → 37.7%0.139 → 0.128
20632 → 49010.98 → 13.0018.20% → 21.84%29.6% → 40.2%0.204 → 0.148
21473 → 38910.99 → 12.7819.87% → 21.85%44.7% → 40.0%0.124 → 0.146
22370 → 37211.19 → 10.1923.51% → 23.66%35.6% → 40.9%0.134 → 0.105
23433 → 3729.70 → 8.2819.86% → 19.35%38.4% → 37.5%0.127 → 0.114

CPI ran lower in 18 of 24 shared hours at p = 0.023; CTR ran higher in 16 at p = 0.152, CPM lower in 14 at p = 0.541, and click-to-install split 12 and 12.

Pooled, neither rate separates: CTR went 19.82% to 20.63% at p = 0.068 and click-to-install 37.41% to 37.19% at p = 0.855, while CPI went $0.117 to $0.104 on a CPM of $7.98 against $8.64.

Both days ran the same four ads, so the pairing reads one roster against itself, with templatewallp holding 92.5% of this day's spend.

2026-09-17T17:19:40.263405 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 17 18 19 20 21 22 23 24 CTR % CTR 2026-09-15 2026-09-16 0 5 10 15 20 hour (UTC) 6 7 8 9 10 11 12 13 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 27.5 30.0 32.5 35.0 37.5 40.0 42.5 45.0 47.5 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.08 0.10 0.12 0.14 0.16 0.18 0.20 USD Cost per install Delivery by hour — 2026-09-16 against 2026-09-15, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-16

(i) The portfolio by country, 2026-09-16. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.5127.8%7,436$5.18415$0.093$89.932.3444
ID$12.699.2%2,954$4.30185$0.069$17.291.3618
BR$10.037.2%801$12.5288$0.114$26.632.669
MX$6.494.7%542$11.9764$0.101$17.012.6210
TR$5.844.2%332$17.5631$0.188$33.135.686
US$3.962.9%45$88.275$0.793$12.993.284
TH$3.532.6%534$6.6231$0.114$6.581.862
MY$3.302.4%321$10.2725$0.132$9.542.895
AR$3.252.4%312$10.4346$0.071$21.966.754
PH$2.952.1%608$4.8663$0.047$6.472.193
CL$2.671.9%167$15.9915$0.178$0.000.002
CO$2.631.9%188$14.0021$0.125$8.903.385

129 further countries are not listed, $42.50 between them (30.7% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $38.39 from Meta 2026-09-15 and $99.95 from Meta 2026-09-16, a measured UTC-day total of $138.34.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-16.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.5127.8%7,436$5.18415$0.093$89.932.3444
ID$12.699.2%2,954$4.30185$0.069$17.291.3618
BR$10.037.2%801$12.5288$0.114$26.632.669
MX$6.494.7%542$11.9764$0.101$17.012.6210
TR$5.844.2%332$17.5631$0.188$33.135.686
US$3.962.9%45$88.275$0.793$12.993.284
TH$3.532.6%534$6.6231$0.114$6.581.862
MY$3.302.4%321$10.2725$0.132$9.542.895
AR$3.252.4%312$10.4346$0.071$21.966.754
PH$2.952.1%608$4.8663$0.047$6.472.193
CL$2.671.9%167$15.9915$0.178$0.000.002
CO$2.631.9%188$14.0021$0.125$8.903.385

129 further countries are not listed, $42.50 between them (30.7% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

The section is Dicey2 alone and its ratios are returns on $138.34: India took 27.8% of the buy and returned 2.34 on 44 payers and Indonesia 1.36 on 18, the two cells over the bar; Turkey's 5.68 on six, Argentina's 6.75 on four, Brazil's 2.66 on nine and Mexico's 2.62 on ten are directions. On 09-15 India returned 2.51 on 48.

The known-answer test had no account to run on, Dicey2 being UTC-7, so the cut rests on the reconciliation above.

The cost-per-install figure below draws nothing. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-17T17:19:40.351364 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN ID BR MX TR US TH MY AR PH CL CO 0 20 40 60 80 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-16 spend within-day revenue
Spend against within-day revenue, by country
2026-09-17T17:19:40.620883 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-16 (report clock)
Cost per install by country

The prior day, 2026-09-15, same two tables

(i) The portfolio by country, 2026-09-15. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$41.4830.2%7,398$5.61418$0.099$104.172.5148
ID$11.138.1%2,340$4.76143$0.078$34.593.1114
BR$9.957.2%716$13.8990$0.111$46.764.7011
US$6.734.9%87$77.5912$0.561$8.971.333
TR$5.534.0%296$18.6524$0.230$7.361.334
MX$5.444.0%439$12.4044$0.124$23.824.384
MY$3.682.7%320$11.5129$0.127$6.361.732
AR$3.412.5%277$12.3434$0.100$5.981.753
TH$3.412.5%518$6.5733$0.103$13.163.863
CO$2.832.1%242$11.7028$0.101$11.864.195
PH$2.461.8%500$4.9352$0.047$3.411.392
CL$2.401.7%118$20.307$0.343$10.674.453

125 further countries are not listed, $38.84 between them (28.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $35.49 from Meta 2026-09-14 and $101.79 from Meta 2026-09-15, a measured UTC-day total of $137.28.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-15.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$41.4830.2%7,398$5.61418$0.099$104.172.5148
ID$11.138.1%2,340$4.76143$0.078$34.593.1114
BR$9.957.2%716$13.8990$0.111$46.764.7011
US$6.734.9%87$77.5912$0.561$8.971.333
TR$5.534.0%296$18.6524$0.230$7.361.334
MX$5.444.0%439$12.4044$0.124$23.824.384
MY$3.682.7%320$11.5129$0.127$6.361.732
AR$3.412.5%277$12.3434$0.100$5.981.753
TH$3.412.5%518$6.5733$0.103$13.163.863
CO$2.832.1%242$11.7028$0.101$11.864.195
PH$2.461.8%500$4.9352$0.047$3.411.392
CL$2.401.7%118$20.307$0.343$10.674.453

125 further countries are not listed, $38.84 between them (28.3% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

2026-09-152026-09-16change
spend$137.28$138.34+0.8%
impressions15,88617,335+9.1%
CPM$8.64$7.98−7.7%
registrations (ours)1,1981,326+10.7%
cost per registration$0.115$0.104−9.0%
booked$1,014.18 (7.39)$1,263.00 (9.13)+24.5%
Meta booked$1,458.79 (10.63)$1,634.00 (11.81)
within-day$556.15 (4.05)$532.58 (3.85)−4.2%
cohort @ 24h$684.22 (4.98)$596.75 (4.31)−12.8%
booked payers143147+4
payer rate (8h)6.4%4.8%−1.6 pts
payer rate (d0)7.3%5.6%−1.7 pts
ARPU (8h)$0.4454$0.3747−15.9%
ARPU (d0)$0.5711$0.4500−21.2%
ARPPU (8h)$6.93$7.76+12.0%
ARPPU (d0)$7.86$8.06+2.5%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-15$137.2815,8868.643,14919.82%1,17837.41%$0.117
2026-09-16$138.3417,3357.983,57620.63%1,33037.19%$0.104
  • click → install 37.41% → 37.19% (-0.6%, p = 0.855) — did not separate.
  • CTR 19.82% → 20.63% (+4.1%, p = 0.068) — did not separate.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $137.28 and $138.34 and the day tables read the same, because both days delivered in all 24 hours.

All three measures are closed on both days: within-day went 4.05 to 3.85, $556.15 to $532.58, the 8 h cohort 3.89 to 3.59, $533.64 to $496.82, and the 24 h cohort 4.98 to 4.31, $684.22 to $596.75, on 87 payers and 74.

The 24 h cohort runs $64.17 above within-day here against $128.07 on 09-15, so the late-install revenue the sealed measure censors was a smaller part of this day.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-16share
2026-09-16$532.5842.2%
2026-09-15$223.0817.7%
2026-09-14$228.0118.1%
2026-09-13$209.2216.6%
2026-09-12$63.535.0%
2026-09-11$6.580.5%

42.2% of the day's money is its own installs, against 54.8% on 09-15, and 09-14's cohort paid more on this day than 09-15's did, $228.01 against $223.08, which is why booked reads 9.13 on a day whose within-day return is 3.85.

2026-09-17T17:19:40.668160 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 200 400 600 800 1000 1200 USD 7.39 4.05 4.98 9.13 3.85 4.31 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-15 against 2026-09-16 (UTC) 2026-09-15 2026-09-16
The three revenue measures on both days, ROAS above each bar
2026-09-17T17:19:40.716958 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-15 2026-09-16 0 200 400 600 800 1000 1200 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-16.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$126.95100.0%15,711$8.081,326$0.096$532.584.20147

(ii) The same, per account, 2026-09-16.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$126.95100.0%15,711$8.081,326$0.096$532.584.20147

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

⚠ This section and the one below are cut on Dicey2's own day from the day export, not on the report clock. Its account day 09-16 runs from 07:00 UTC on 09-16 to 07:00 UTC on 09-17, so the campaign reads $126.95 here against $138.34 on the report clock: the report day holds $38.39 from the evening of Meta day 09-15, and the account day holds $27.00 after 00:00 UTC on 09-17 that belongs to the next page.

On its account day Bslate was the larger of Dicey2's two buys, $126.95 against the Sinai campaign's $123.42, from $140.18 against $194.37; the account spent $250.37 across both against $334.55.

The prior day, 2026-09-15, same two tables

(i) Every campaign the portfolio ran, 2026-09-15.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$140.18100.0%16,982$8.251,198$0.117$556.153.97143

(ii) The same, per account, 2026-09-15.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$140.18100.0%16,982$8.251,198$0.117$556.153.97143

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Every asset

(i) Every asset the portfolio ran, 2026-09-16. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$118.5215,199$7.801,298$0.091$504.584.26$548.24121
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$8.39507$16.5527$0.311$28.003.34$48.517
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.024$5.001$0.020$0.000.00$0.005
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.021$20.000—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.008
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) The same, per account, 2026-09-16.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$118.5215,199$7.801,298$0.091$504.584.26$548.24121
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$8.39507$16.5527$0.311$28.003.34$48.517
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.024$5.001$0.020$0.000.00$0.005
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.021$20.000—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.008
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Four ads spent on the account day and the same four on the report clock. templatewallp took $118.52 for 1,298 registrations at $0.091 against $130.96 for 1,173 at $0.112, poolslow $8.39, and povposer2 and poolphoto $0.02 each; templatewalli and uploadpanelr2 spent nothing and registered nobody.

The two clocks hold different amounts of each ad: templatewallp $118.52 on the account day against $127.93 on the report clock, poolslow $8.39 against $9.09, povposer2 $0.02 against $1.27 and poolphoto $0.02 against $0.05.

poolphoto, templatewalli and uploadpanelr2 read recently rejected; templatewallp, poolslow and povposer2 read active at the pull.

2026-09-17T17:19:40.766667 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 16 18 20 22 24 CTR % CTR by hour — every asset, 2026-09-16 (UTC) Dicey2/templatewallp Dicey2/poolslow
CTR by hour, one line per asset
2026-09-17T17:19:40.876439 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 10 15 20 25 30 35 40 45 installs / clicks % Click → install by hour — every asset, 2026-09-16 (UTC) Dicey2/templatewallp Dicey2/poolslow
Click-to-install by hour, one line per asset
2026-09-17T17:19:40.928817 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 USD Cost per install by hour — every asset, 2026-09-16 (UTC) Dicey2/templatewallp Dicey2/poolslow
Cost per install by hour, one line per asset
2026-09-17T17:19:40.814036 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 6 8 10 12 14 16 18 USD per 1,000 impressions CPM by hour — every asset, 2026-09-16 (UTC) Dicey2/templatewallp Dicey2/poolslow
CPM by hour, one line per asset

The prior day, 2026-09-15, same two tables

(i) Every asset the portfolio ran, 2026-09-15. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$131.0016,400$7.991,173$0.112$515.633.94$643.69120
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$7.10450$15.7821$0.338$40.525.71$40.525
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$1.4079$17.720—$0.000.00$0.001
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.6853$12.830—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—4$0.000$0.00—$0.005
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.0010

(ii) The same, per account, 2026-09-15.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$131.0016,400$7.991,173$0.112$515.633.94$643.69120
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$7.10450$15.7821$0.338$40.525.71$40.525
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$1.4079$17.720—$0.000.00$0.001
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.6853$12.830—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—4$0.000$0.00—$0.005
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.0010

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

The standing per-asset tables

One row per ad across the Bslate buy, the account named on each. Delivery, then the three revenue measures, then the country mix. Four rows, every one of them spending.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
Dicey2/templatewallp$127.9316,6477.683,46020.78%1,30337.66%$0.098
Dicey2/poolslow$9.0961114.8811018.00%2522.73%$0.364
Dicey2/povposer2$1.276918.4157.25%120.00%$1.270
Dicey2/poolphoto$0.0586.25112.50%00.00%—

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
Dicey2/templatewallp$1,049.468.20 (9.53)$504.583.94$548.244.29685.2%0.4228.0629.2%
Dicey2/poolslow$72.267.95 (13.83)$28.003.08$48.515.34622.2%1.7978.0942.3%
Dicey2/povposer2$29.4823.22 (36.53)$0.000.00$0.000.0000.0%0.000——
Dicey2/poolphoto$7.12142.38 (474.00)$0.000.00$0.000.000————

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
Dicey2/templatewallp$118.5227.4%1.9%70.6%2.6%
Dicey2/poolslow$8.3918.7%6.7%74.6%0.0%
Dicey2/povposer2$0.020.0%0.0%100.0%—
Dicey2/poolphoto$0.02100.0%0.0%0.0%—

One row clears the 16-payer bar at 24 h. Dicey2/templatewallp returned 4.29 on 68 payers, $127.93 for 1,303 installs at $0.098, a CTR of 20.78% and a click-to-install of 37.66%, with 29.2% of its money in its largest basket, from 5.16 the day before at $0.109 an install.

The other rows are directions: poolslow 5.34 on six payers at $0.364 an install, with 42.3% of its money in one basket, and povposer2 and poolphoto 0.00 on one install between them.

templatewallp bought 27.4% of its spend in India and 1.9% in the United States, and the United States returned 2.6% of its revenue; poolslow bought 18.7% and 6.7%, and none of its revenue came from there.

The 09-15 page carries this ad at 8 h alone, its Bslate feed having been cut seven minutes before that day's cohort closed, so the 5.16 above is read off this run rather than off that page.

2026-09-17T17:19:40.999451 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/poolslow 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-16 (META day) IN ID BR MX TR TH other
Where each asset bought: share of its own spend by region
2026-09-17T17:19:41.061548 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/poolslow 0.00 0.05 0.10 0.15 0.20 0.25 USD per install Cost per install by region — every asset, 2026-09-16 (META day) IN ID BR MX TR TH
Cost per install by region, every asset
2026-09-17T17:19:41.230015 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/poolslow 0 20 40 60 80 USD Within-day revenue by region — every asset, 2026-09-16 (META day) IN ID BR MX TR TH
Within-day revenue by region, every asset
2026-09-17T17:19:41.300266 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0 5 10 15 20 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow Dicey2/poolphoto Dicey2/povposer2 Dicey2/lace
Payer rate d0 by day, one line per asset
2026-09-17T17:19:41.398462 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0.0 0.5 1.0 1.5 2.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow Dicey2/poolphoto Dicey2/povposer2 Dicey2/lace
ARPU d0 by day, one line per asset
2026-09-17T17:19:41.450094 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow Dicey2/poolphoto Dicey2/povposer2 Dicey2/lace
ARPPU d0 by day, one line per asset
2026-09-17T17:19:41.500976 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-13 09-14 09-15 09-16 day (UTC) 0 2 4 6 8 10 12 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow Dicey2/poolphoto Dicey2/povposer2 Dicey2/lace
Within-day ROAS by day, one line per asset
2026-09-17T17:19:41.582791 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-16 Dicey2/templatewallp Dicey2/poolslow
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-16, as it bought nothing on 2026-09-15, and $510.54 still arrived from people who installed before the day; none of the day's 11 registrations paid inside twenty-four hours.

The day, and every account

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1711−35.3%
cost per registration$0.000$0.000—
booked$253.36$510.54+101.5%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1420+6
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-16 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—11$0.000
B1$0.000%0—11$0.000
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-16 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$510.54—$0.00—$0.00—00.0%$0.0000—
B1$208.51—$0.00—$0.00—00.0%$0.0000—
Nomad Node$302.03—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-15 against 2026-09-16, one table each.

B1

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1511−26.7%
cost per registration$0.000$0.000—
booked$167.53$208.51+24.5%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1011+1
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-152026-09-16change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)20−100.0%
cost per registration$0.000$0.000—
booked$85.83$302.03+251.9%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers49+5
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

None of the 11 people who registered on this day paid inside twenty-four hours, so the app's per-user rows stand on eleven people and no payer, and every 8 h and 24 h cell in this day's column is a measured zero, as it was on 09-15.

Booked revenue rose $253.36 to $510.54, $167.53 to $208.51 in B1 and $85.83 to $302.03 in Nomad Node, and this day's figure lacks the payment gap, which Vloom's ledger shows from 14:53:02 to 16:15:42 UTC.

The booked column disagrees with the money ledger by $438.65 on this day. The ledger reads $949.19 for Vloom against the $510.54 on this page, after $244.37 on 09-15.

Hourly, 2026-09-16

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1, Dicey2 and SZ1 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences.

The last Vloom delivery was the shared Nomad Node pair on 08-23. No figure on this page is Vloom's: the day's figure directories hold Sinai's nineteen and Bslate's nineteen and nothing else.

Against the prior day, hour matched to hour

No matched-hours comparison: neither day delivered in any hour, so there is no shared hour to pair and no sign test to run.

Country, 2026-09-16

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

The 8 h and 24 h cohorts are closed on both days and rest on no payer on either, so the app's per-user rows are $0.0000 on seventeen people and on eleven, and no return in this tab is defined, because there is no spend to divide by.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-16.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—9$0.000$0.00—11
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—1$0.000$0.00—0

(ii) The same, per account, 2026-09-16.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—9$0.000$0.00—11
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-16. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_bikini_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.007
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-16.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_bikini_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.007
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 11 in B1, and none of them paid inside the day.

The standing per-asset tables

No standing per-asset tables: tables A, B and C have no rows. A needs an impression, B and C need a spending row to divide by, and this app had neither.

The day's registrations are in the per-asset block above, which is where a no-delivery day can still carry them.

3Caveats

This is the evening publication of 2026-09-16 at 24 h, completing the morning page. The horizon closed at 00:00 UTC on 2026-09-18 and the three ledgers were cut between 00:00 and 00:09 UTC, so every cohort @ 24h, payer rate (d0), ARPU (d0) and ARPPU (d0) cell is at 100% coverage on both days, as are the 8 h rows beside them. The 8 h and 24 h rows are two windows on one cohort and never two days, and the 8 h cohort revenue is unchanged from the morning page; only its ROAS moved, with the spend the exports settled.

⚠ No payment was recorded between about 14:53 and 16:15 UTC on 2026-09-16 in any app, so every revenue comparison on this page sets a day with a gap in it against a whole one. Sinai's ledger runs from 14:52:48 to 16:17:33 UTC with nothing between, Bslate's from 14:39:48 to 16:21:09 and Vloom's from 14:53:02 to 16:15:42, and Meta's hourly export books no purchase in the 15:00 UTC hour on B1 or Dicey2 while registrations arrive at their usual rate. This day's booked revenue, its within-day revenue from installs before 16:15, its 8 h cohort from installs between about 06:53 and 16:15 and its 24 h cohort from every install up to 16:15 lack whatever the window held; 09-15's booked, within-day and 8 h figures had all closed before it opened. The two candidates are that no purchase could be completed in the window, or that purchases were not recorded upstream of both our in-app-purchase feed and the event stream Meta receives, and Google Play Console's estimated sales report for 09-16 separates them.

The same gap reaches back into 09-15's 24 h cohort. A 09-15 install after about 14:53 UTC had its 24 h window open across the gap, so the cohort @ 24h and (d0) figures in this page's 09-15 column, and the same figures on the settled 09-15 page, lack whatever those installs paid in it; that page stays as published. The asset probe's 24 h returns for B1's round span the gap the same way.

B1's insetarrow read Not Approved at 17:18 UTC and last delivered in the 17:00 hour, so B1's report day is three ads to 17:59 and two after. uireseed delivered in all 24 hours and reads recently rejected at the pull with no entry in the staged history, and povposer2, the one B1 ad reading active, took $4.21 on the report clock.

Dicey2's Sinai campaign changed roster at 09:00 UTC. undresshem ran all day; tworooms and yacht first delivered in the 09:00 hour, while crushwindow and kisscursor, which carried most of 09-15, spent nothing and read recently rejected, so the campaign's day-over-day figures set a new roster against the old one.

SZ1's two smaller ads stopped after 11:00 UTC. railingtemplates spent $2.14 and topcreator $0.84 before then, leaving fittingroom alone for the rest of the day; railingtemplates reads recently rejected at the pull and topcreator active.

Three ads-map labels each cover two ad ids, and the probe's state column reads the older one. B1/povposer2, B1/poolslow and B1/kimono each resolve an old-campaign ad and its rebuild to one label, so tables A, B and C pool them, and the asset probe prints povposer2 inactive while the day export reads its rebuild active. On this account day the older ads spent nothing and registered four people; the per-asset section, which keys on the ad name, separates them.

HR2 registered 34 people on 2026-09-16 and none of the spend behind them is measured, for the thirteenth day. The pull records the account as disabled since 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $389.39 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides six accounts' revenue or registrations by three accounts' spend, on both days. The portfolio pair is $630.28 to $463.86 across B1, Dicey2 and SZ1, which registered 2,371 and 2,345 of the 2,429 and 2,394 in the Overview; the balance is the four unmeasured accounts. Sinai's own pooled funnel, the comparison its tab supports, reads $493.00 to $325.52 on those same three accounts, registering 1,158 and 1,008 people and booking $2,967.86 and $3,109.85.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves every asset that ran across the boundary. On Sinai insetarrow carries $70.24 of report-day spend and $48.92 of account-day spend, tworooms $57.72 and $76.05, uireseed $54.26 and $52.49, undresshem $44.16 and $41.04, fittingroom $86.90 and $84.01, povposer2 $4.21 and $12.69, yacht $3.57 and $5.10, railingtemplates $2.14 and $0.71, posewipe $1.48 and $1.23 and topcreator $0.84 and $1.05; on Bslate templatewallp $127.93 and $118.52, poolslow $9.09 and $8.39, povposer2 $1.27 and $0.02, and poolphoto $0.05 and $0.02. Tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/uploadpanelr2 reads 19 in one and 0 in the other and Dicey2/templatewallo 9 and 0, and the 16-payer bar is being applied to two different populations.

The run's asset probe covers a change made after the report day, and it renders at 6 h. Two B1 ads were published at 03:07 on 2026-09-17 account time, 10:07 UTC, and the round recorded against that change has not matured into 24 h at this cut, its Meta side ending at 23:00 on 09-16, so what it prints is the shape of the curve so far and never a cull basis. Of the four ads it names uireseed reads readable at 2.24 on 22 payers and insetarrow, povposer2 and howto read direction. No figure on this page rests on it.

There is no ours / Meta instrument reading for Sinai or Bslate in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 1.22 and 0.77 the UTC pass prints are stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and are not the gate.

Where Meta and our records disagree, the disagreement has been localised on one app and not on the other. On Sinai it is Meta booking Vloom transactions through a shared dataset, established against Google Play's own record, and on this day our line sits above Meta's there, $3,698.37 against $3,041.64, which the strike does not read either way; on Bslate, where our line reads $1,263.00 against Meta's $1,634.00, the two candidates are that same dataset seam and Bslate's own feed, and nothing has separated them. The strike does not wait on that, because it says the figure is Meta's attribution, which is true of it either way.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

Vloom's booked column disagrees with the money ledger by $438.65 on this day, while Sinai's and Bslate's agree with it to the cent. Vloom's ledger reads $949.19 against the $510.54 this page carries, after $244.37 on 09-15, and the gap sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that no longer resolve to one. Sinai's $3,698.37 and Bslate's $1,263.00 match the ledger exactly, where 09-15 differs by $13.56 and $5.98 at this same cut.

The money ledger names 104 account-days it cannot measure, and none of them is this day's buy. Thirteen are sinai_ww/HR2 on 09-04 to 09-16; the rest are KBM1 and HR1 for both apps across 08-30 to 09-16 and Vloom's shared pair across 08-29 to 09-16, every one of them recorded disabled on or before the day it misses. The ledger's $463.86 for this day is Sinai's $325.52 plus Bslate's $138.34, and what it is short by is HR2's unmeasured spend alone.

Two different kinds of zero sit in the account tables. B1, Dicey2 and SZ1 exported at every grain, so their zeros are measured. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block. Each is absent by name, and of them only HR1 booked within-day revenue on this day, $6.66, so the section's return columns cover $333.79 of Sinai's $340.45.

98 ad names in the sweep do not follow the naming convention and can only be matched exactly, and the same three rejections as on the settled 09-15 page have the same shot attached elsewhere: vid_ww_lace_10s_9x16_sn_v1 reads rejected in B1 while the same shot sits in Dicey2 under a Bslate name, not delivering; vid_ww_poolslow_15s_9x16_sn_v2 reads recently rejected in B1 while the same shot is active in Dicey2; and vid_ww_uploadpanelr2_7s_9x16_bs_v1 reads recently rejected in Dicey2 while vid_ww_uploadpanelr2_7s_9x16_sn_v1 sits not delivering in B1. The sweep reads the day export staged at this run's pull, so it is a state a day after the report day.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

09-15's delivery figures moved after its own settled page by the settling the exports do after midnight. The business reads $630.28 here against the $629.89 on that page, Sinai $493.00 against $492.63, B1 $219.69 against $219.65, Dicey2's Sinai campaign $216.82 against $216.72, SZ1 $56.49 against $56.26 and Bslate $137.28 against $137.26. No revenue figure moved.

This day's own delivery figures moved between its two publications for the same reason. The business reads $463.86 here against the $462.03 the morning page carried, Sinai $325.52 against $324.08, Bslate $138.34 against $137.95, B1 $128.71 against $128.39, Dicey2 $245.27 against $244.28 and SZ1 $89.88 against $89.36. No revenue figure moved.

Bslate's DAU now comes through its Adjust app, 1,838 on 09-15 and 2,052 on this day in the money ledger, and its campaign section is on Dicey2's account day, $126.95 against the $138.34 of the report day.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

Sinai's 24 h return fell on the payer rate, on a day whose revenue lacks the payment gap, so the page cannot say how much of the fall is the buy. Its cost per registration went $0.406 to $0.308 while its ARPU (d0) went $0.7435 to $0.4225 on a payer rate (d0) of 6.2% to 4.5%, so the 24 h cohort returned 1.37 against 1.83 on 48 payers against 75 and within-day 1.05 against 1.48; B1 read 1.60 at 24 h, Dicey2 1.26 and SZ1 0.95.

The gap from about 14:53 to 16:15 UTC needs Google Play Console's estimated sales report for 09-16 before any revenue figure for this day is read as the day's. Sales in that window on Play would mean purchases went unrecorded upstream of both our feed and Meta's event stream; none would mean no purchase could be completed. Neither outcome fills the window on this page, and the 24 h cohort spans it for every install up to 16:15.

No Sinai row clears the 16-payer bar at 24 h, and one B1 ad still reads active. SZ1/fittingroom and Dicey2/tworooms are the largest at thirteen payers, returning 0.98 and 1.93; insetarrow read Not Approved at 17:18 UTC and uireseed reads recently rejected, leaving povposer2, which took $4.21 on the report clock. Two B1 ads were published at 10:07 UTC on 09-17 and their round renders at 6 h, so there is still no cull basis.

Dicey2's Sinai campaign goes into the next page on tworooms, undresshem and yacht. tworooms returned 1.93 at 24 h on thirteen payers in its first fifteen hours at $0.888 an install, a direction, and undresshem 0.52 on three.

SZ1 spent 59.1% more, almost all of it on fittingroom, and its per-registration value held. $89.88 for 527 registrations at $0.171, a 24 h cohort of 0.95 against 1.03 on an ARPU (d0) of $0.1617 against $0.1579, with $37.87 of its within-day money one payer; its other two ads stopped after 11:00 UTC.

Bslate's return fell on the rate on the same four ads. Dicey2/templatewallp returned 4.29 at 24 h on 68 payers from 5.16, and the app went 4.98 to 4.31 on a payer rate (d0) of 7.3% to 5.6% while its cost per registration fell $0.115 to $0.104; the payment gap sits inside this day's figure here too.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for thirteen days. While it registers people against $0.00 of measured spend and books $389.39, every blended figure on the page is three accounts' cost against six accounts' revenue.

Vloom's booked column has to be reconciled with the money ledger before either is quoted from it. It differs by $438.65 on this day after $244.37, in the same direction as every day since 09-06, while Sinai's and Bslate's agree with the ledger to the cent.

5Reproduce

Staged in _runs/2026-09-18_2026-09-16_daily_auto/ by the scheduled 17:10 PT run on 2026-09-17, between 00:10 and 00:20 UTC on 2026-09-18, the first twenty minutes after this day's 24 h horizon closed. Every export arrived on its first attempt, B1's country export included, and every instrument ran over them by 00:20. This is the day's 24 h evening publication, and it completes the 8 h morning one staged in _runs/2026-09-17_2026-09-16_daily_auto/.

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-16
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-15,2026-09-16
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-16 --prev 2026-09-15 --days 2026-09-13,2026-09-14,2026-09-15,2026-09-16 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-16_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-16_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-16 --prev 2026-09-15 --days 2026-09-13,2026-09-14,2026-09-15,2026-09-16 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-16_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-16_bslate

Payment cut 2026-09-18 00:09 UTC on the Sinai ledger, 00:05 UTC on Bslate's and 00:00 UTC on Vloom's; the estimator, the asset probe and the matched-hours funnel on the META clock run on a 2026-09-17 17:09 PT cut. The rebuilt B1 campaign's activity history was requested over 2026-09-14 to 2026-09-18 and the range the page actually rendered, Sep 14, 2026 to Sep 17, 2026, was asserted before any row of it was read. KBM1, HR1, HR2, NN1 and NN2 were not pulled, the pull recording each as disabled, which is why they are in every day-grain table out of the registration and payment ledgers and in none of the others. B1, Dicey2 and SZ1 exported at every grain on both days.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2, HR2 and SZ1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are covered to 24 h and to 8 h, the two horizons are two windows on one cohort, and the comparison the page supports is at 24 h.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. B1's rebuilt campaign ran at $150 a day for the whole of this day, and the activity history staged on this run records no budget change inside it; the one entry it records inside the report day is insetarrow's rejection at 17:18 UTC, which ended that ad's delivery inside the same regime. Dicey2's and SZ1's budget histories are not staged.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.