The portfolio spent $488.08 on 2026-08-27 against $241.83 the day before, and booked $2,765.45 against $2,312.46. Only Sinai was bought, for a fourth day running: B1 took $398.00 of it and a fifth account, HR2, delivered its first $86.97 on four creatives nothing else in the portfolio had run. The campaign budget in B1 was raised from $250 to $400 nine hours into the day. Definitions, the report clock and the three revenue measures are in the appendix.
Meta's own line is struck on every Sinai table below, as on the published series since 08-20. It counts purchases Google Play never processed: on this day Meta books $2,353.72 where our own records hold $2,138.19, an excess of $215.53, because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. The excess cannot be split per asset, so the (Meta) bracket beside a struck day's bROAS is not that asset's revenue. Vloom's own line is unstruck while the Overview's combined line is struck, because the combined line strikes wherever either app's does. Cause and evidence: meta_conversion_overreport_2026-08-24.md.
(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $241.83 | $488.08 | +101.8% |
| impressions | 18,211 | 33,996 | +86.7% |
| CPM | $13.28 | $14.36 | +8.1% |
| registrations (ours) | 655 | 1,340 | +104.6% |
| cost per registration | $0.369 | $0.364 | −1.3% |
| booked | $2,312.46 (9.56) | $2,765.45 (5.67) | +19.6% |
| Meta booked | |||
| within-day | $487.04 (2.01) | $1,055.36 (2.16) | +116.7% |
| cohort @ 24h | $724.18 (2.99) | $1,312.59 (2.69) | +81.3% |
| booked payers | 211 | 262 | +51 |
| payer rate (d0) | 10.1% | 8.9% | -1.2 pts |
| ARPU (d0) | $1.1056 | $0.9796 | −11.4% |
| ARPPU (d0) | $10.98 | $11.03 | +0.5% |
Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.
| app | ARPU (d0) | ARPU (d3) | ARPU (d7) | ARPPU (d0) | ARPPU (d3) | ARPPU (d7) | installs |
|---|---|---|---|---|---|---|---|
| Sinai AI | $0.9565 | — | — | $10.76 | — | — | 1,350 |
Spend split. Sinai $241.83 to $488.08, Vloom $0.00 to $0.00: the second product has now bought nothing for four days.
Spend doubled and within-day revenue more than kept up: $487.04 to $1,055.36 against $241.83 to $488.08, so return rose 2.01 to 2.16.
The two comparable measures point opposite ways: within-day rose while the hour-neutral cohort @ 24h fell 2.99 to 2.69, and section 2 carries the delivery shape between them.
The portfolio payer rate is not a conversion rate on this day: 262 payers against 1,340 registrations counts payers in accounts that took almost no registrations, KBM1 and HR1 among them at three and two.
(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.
| account | 2026-08-26 spend | 2026-08-27 spend | change | 2026-08-26 registrations | 2026-08-27 registrations |
|---|---|---|---|---|---|
| Portfolio | $241.83 | $488.08 | +101.8% | 655 | 1,340 |
| B1 | $241.78 | $398.00 | +64.6% | 638 | 921 |
| Nomad Node | $0.00 | $0.00 | — | 13 | 6 |
| KBM1 | $0.00 | $0.00 | — | 2 | 3 |
| Dicey2 | $0.05 | $3.11 | +6120.0% | 0 | 13 |
| HR1 | $0.00 | $0.00 | — | 2 | 2 |
| HR2 | $0.00 | $86.97 | new | 0 | 395 |
B1 is 81.5% of the buy against 100.0% the day before, and HR2's first delivery is 17.8% of it.
The three zero rows are measured, not missing. Every account exported at every grain on this run, so a $0.00 row is an account that did not spend rather than a file that did not arrive.
Sinai is the only tab with delivery on this day: it took the whole $488.08 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.
Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.
Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the six accounts that buy it.
Sinai spent $488.08 against $241.83, a 101.8% rise, and booked $2,138.19 against $1,253.78.
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $241.83 | $488.08 | +101.8% |
| impressions | 18,211 | 33,996 | +86.7% |
| CPM | $13.28 | $14.36 | +8.1% |
| registrations (ours) | 610 | 1,299 | +113.0% |
| cost per registration | $0.396 | $0.376 | −5.2% |
| booked | $1,253.78 (5.18) | $2,138.19 (4.38) | +70.5% |
| Meta booked | |||
| within-day | $448.10 (1.85) | $1,055.36 (2.16) | +135.5% |
| cohort @ 24h | $685.24 (2.83) | $1,312.59 (2.69) | +91.6% |
| booked payers | 136 | 196 | +60 |
| payer rate (d0) | 10.3% | 9.2% | −1.2 pts |
| ARPU (d0) | $1.1233 | $1.0105 | −10.0% |
| ARPPU (d0) | $10.88 | $11.03 | +1.4% |
2026-08-27 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $488.08 | 100% | 33,996 | $14.36 | 1,299 | $0.376 |
| B1 | $398.00 | 82% | 24,940 | $15.96 | 886 | $0.449 |
| Nomad Node | $0.00 | 0% | 0 | — | 0 | — |
| KBM1 | $0.00 | 0% | 0 | — | 3 | $0.000 |
| Dicey2 | $3.11 | 1% | 407 | $7.64 | 13 | $0.239 |
| HR1 | $0.00 | 0% | 0 | — | 2 | $0.000 |
| HR2 | $86.97 | 18% | 8,649 | $10.06 | 395 | $0.220 |
2026-08-27 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $2,138.19 | 4.38 | $1,055.36 | 2.16 | $1,312.59 | 2.69 | 119 | 9.2% | $1.0105 | $11.03 |
| B1 | $1,692.25 | 4.25 | $861.45 | 2.16 | $1,064.81 | 2.68 | 84 | 9.5% | $1.2018 | $12.68 |
| Nomad Node | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| KBM1 | $163.87 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| Dicey2 | $14.71 | 4.73 | $14.71 | 4.73 | $14.71 | 4.73 | 1 | 7.7% | $1.1312 | $14.71 |
| HR1 | $88.15 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| HR2 | $179.21 | 2.06 | $179.21 | 2.06 | $233.08 | 2.68 | 34 | 8.6% | $0.5901 | $6.86 |
Each account, 2026-08-26 against 2026-08-27, one table each.
B1
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $241.78 | $398.00 | +64.6% |
| impressions | 18,206 | 24,940 | +37.0% |
| CPM | $13.28 | $15.96 | +20.2% |
| registrations (ours) | 606 | 886 | +46.2% |
| cost per registration | $0.399 | $0.449 | +12.6% |
| booked | $841.10 (3.48) | $1,692.25 (4.25) | +101.2% |
| Meta booked | |||
| within-day | $448.10 (1.85) | $861.45 (2.16) | +92.2% |
| cohort @ 24h | $685.24 (2.83) | $1,064.81 (2.68) | +55.4% |
| booked payers | 103 | 139 | +36 |
| payer rate (d0) | 10.4% | 9.5% | −0.9 pts |
| ARPU (d0) | $1.1308 | $1.2018 | +6.3% |
| ARPPU (d0) | $10.88 | $12.68 | +16.5% |
Nomad Node — nothing delivered and nobody registered on either day.
KBM1
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 2 | 3 | +50.0% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $160.97 | $163.87 | +1.8% |
| Meta booked | |||
| within-day | $0.00 | $0.00 | — |
| cohort @ 24h | $0.00 | $0.00 | — |
| booked payers | 15 | 18 | +3 |
| payer rate (d0) | 0.0% | 0.0% | +0.0 pts |
| ARPU (d0) | $0.0000 | $0.0000 | — |
| ARPPU (d0) | $0.00 | $0.00 | — |
Dicey2
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.05 | $3.11 | +6120.0% |
| impressions | 5 | 407 | +8040.0% |
| CPM | $10.00 | $7.64 | −23.6% |
| registrations (ours) | 0 | 13 | new |
| cost per registration | $0.000 | $0.239 | new |
| booked | $0.00 (0.00) | $14.71 (4.73) | new |
| Meta booked | — | ||
| within-day | $0.00 (0.00) | $14.71 (4.73) | new |
| cohort @ 24h | $0.00 (0.00) | $14.71 (4.73) | new |
| booked payers | 0 | 1 | +1 |
| payer rate (d0) | 0.0% | 7.7% | +7.7 pts |
| ARPU (d0) | $0.0000 | $1.1312 | new |
| ARPPU (d0) | $0.00 | $14.71 | new |
HR1
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 2 | 2 | +0.0% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $251.70 | $88.15 | −65.0% |
| Meta booked | |||
| within-day | $0.00 | $0.00 | — |
| cohort @ 24h | $0.00 | $0.00 | — |
| booked payers | 18 | 5 | −13 |
| payer rate (d0) | 0.0% | 0.0% | +0.0 pts |
| ARPU (d0) | $0.0000 | $0.0000 | — |
| ARPPU (d0) | $0.00 | $0.00 | — |
HR2
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $86.97 | new |
| impressions | 0 | 8,649 | new |
| CPM | $0.00 | $10.06 | new |
| registrations (ours) | 0 | 395 | new |
| cost per registration | $0.000 | $0.220 | new |
| booked | $0.00 | $179.21 (2.06) | new |
| Meta booked | — | ||
| within-day | $0.00 | $179.21 (2.06) | new |
| cohort @ 24h | $0.00 | $233.08 (2.68) | new |
| booked payers | 0 | 33 | +33 |
| payer rate (d0) | 0.0% | 8.6% | +8.6 pts |
| ARPU (d0) | $0.0000 | $0.5901 | new |
| ARPPU (d0) | $0.00 | $6.86 | new |
⚠ On 2026-08-26 these accounts are still on their OWN day rather than the report clock, because no complete hourly stitch was available for them: Dicey2 (UTC-7). That matters only where the offset is non-zero, and it is named here rather than left for a reader to discover from a total that does not add up.
B1's within-day return rose 1.85 to 2.16 on 64.6% more spend, while its hour-neutral cohort @ 24h fell 2.83 to 2.68.
B1 bought 37.0% more impressions at a CPM 20.2% higher, so its cost per registration rose 12.6% to $0.449 on a day the portfolio's fell.
HR2's first day took a registration for $0.220 against B1's $0.449 and returned within-day 2.06 on 33 payers.
KBM1's and HR1's rates are not readable and their ROAS columns are blank by construction: payer rates of 600.0% and 250.0% count 18 and 5 payers against three and two registrations, in accounts that bought nothing.
Dicey2's $3.11 is mostly the delivery 08-26 handed forward: $2.81 of it came from the last seven hours of its own 2026-08-26 and $0.30 from the first seventeen of its 2026-08-27.
(i) The portfolio, hour by hour, 2026-08-27. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $3.97 | 415 | $9.57 | 11 | $0.361 | $19.89 | 5.01 | $15.98 | 4.03 | $55.97 | 14.10 | 3 |
| 01 | $7.80 | 556 | $14.03 | 27 | $0.289 | $133.57 | 17.12 | $113.89 | 14.60 | $113.89 | 14.60 | 6 |
| 02 | $7.87 | 520 | $15.13 | 17 | $0.463 | $34.90 | 4.43 | $20.58 | 2.62 | $20.58 | 2.62 | 6 |
| 03 | $9.77 | 686 | $14.24 | 16 | $0.611 | $18.51 | 1.89 | $2.99 | 0.31 | $2.99 | 0.31 | 4 |
| 04 | $8.80 | 669 | $13.15 | 19 | $0.463 | $57.18 | 6.50 | $50.86 | 5.78 | $50.86 | 5.78 | 7 |
| 05 | $8.66 | 669 | $12.94 | 27 | $0.321 | $20.42 | 2.36 | $58.51 | 6.76 | $58.51 | 6.76 | 5 |
| 06 | $8.41 | 702 | $11.98 | 23 | $0.366 | $69.32 | 8.24 | $26.70 | 3.17 | $26.70 | 3.17 | 10 |
| 07 | $11.33 | 633 | $17.90 | 21 | $0.540 | $108.99 | 9.62 | $7.11 | 0.63 | $7.11 | 0.63 | 8 |
| 08 | $8.15 | 665 | $12.26 | 16 | $0.509 | $9.54 | 1.17 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 09 | $16.08 | 1,332 | $12.07 | 50 | $0.322 | $118.95 | 7.40 | $33.22 | 2.07 | $33.22 | 2.07 | 14 |
| 10 | $25.30 | 2,359 | $10.72 | 84 | $0.301 | $238.11 | 9.41 | $43.34 | 1.71 | $61.50 | 2.43 | 12 |
| 11 | $27.77 | 2,027 | $13.70 | 71 | $0.391 | $105.47 | 3.80 | $101.16 | 3.64 | $111.87 | 4.03 | 14 |
| 12 | $27.43 | 2,019 | $13.59 | 69 | $0.398 | $82.00 | 2.99 | $48.77 | 1.78 | $67.71 | 2.47 | 10 |
| 13 | $28.24 | 1,972 | $14.32 | 58 | $0.487 | $69.21 | 2.45 | $39.98 | 1.42 | $39.98 | 1.42 | 12 |
| 14 | $21.83 | 1,744 | $12.52 | 73 | $0.299 | $36.18 | 1.66 | $73.21 | 3.35 | $79.53 | 3.64 | 7 |
| 15 | $29.19 | 2,179 | $13.40 | 77 | $0.379 | $125.61 | 4.30 | $29.77 | 1.02 | $29.77 | 1.02 | 15 |
| 16 | $27.65 | 2,090 | $13.23 | 80 | $0.346 | $136.26 | 4.93 | $90.74 | 3.28 | $94.09 | 3.40 | 21 |
| 17 | $25.73 | 2,054 | $12.53 | 95 | $0.271 | $89.67 | 3.49 | $40.57 | 1.58 | $44.13 | 1.72 | 19 |
| 18 | $30.81 | 2,223 | $13.86 | 112 | $0.275 | $107.29 | 3.48 | $65.61 | 2.13 | $86.74 | 2.82 | 17 |
| 19 | $34.96 | 2,307 | $15.15 | 84 | $0.416 | $103.79 | 2.97 | $38.21 | 1.09 | $38.21 | 1.09 | 18 |
| 20 | $35.31 | 1,808 | $19.53 | 79 | $0.447 | $167.29 | 4.74 | $74.87 | 2.12 | $108.44 | 3.07 | 21 |
| 21 | $28.20 | 1,479 | $19.07 | 64 | $0.441 | $82.23 | 2.92 | $15.83 | 0.56 | $76.56 | 2.71 | 15 |
| 22 | $27.43 | 1,516 | $18.09 | 58 | $0.473 | $62.75 | 2.29 | $47.15 | 1.72 | $50.31 | 1.83 | 12 |
| 23 | $27.39 | 1,372 | $19.96 | 68 | $0.403 | $141.06 | 5.15 | $16.30 | 0.60 | $53.92 | 1.97 | 13 |
(ii) The same 24 hours per account, 2026-08-27.
B1 — $398.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $3.95 | 410 | $9.63 | 11 | $0.359 | $19.89 | 5.04 | $15.98 | 4.05 | $55.97 | 14.17 | 3 |
| 01 | $7.58 | 533 | $14.22 | 26 | $0.292 | $130.61 | 17.23 | $113.89 | 15.02 | $113.89 | 15.02 | 5 |
| 02 | $7.52 | 477 | $15.77 | 15 | $0.501 | $34.90 | 4.64 | $5.88 | 0.78 | $5.88 | 0.78 | 6 |
| 03 | $9.02 | 568 | $15.88 | 13 | $0.694 | $14.95 | 1.66 | $2.99 | 0.33 | $2.99 | 0.33 | 3 |
| 04 | $8.22 | 584 | $14.08 | 15 | $0.548 | $38.95 | 4.74 | $50.86 | 6.19 | $50.86 | 6.19 | 5 |
| 05 | $8.43 | 648 | $13.01 | 25 | $0.337 | $20.42 | 2.42 | $58.51 | 6.94 | $58.51 | 6.94 | 5 |
| 06 | $7.75 | 611 | $12.68 | 21 | $0.369 | $62.09 | 8.01 | $26.70 | 3.44 | $26.70 | 3.44 | 8 |
| 07 | $11.29 | 631 | $17.89 | 21 | $0.538 | $96.02 | 8.51 | $7.11 | 0.63 | $7.11 | 0.63 | 7 |
| 08 | $8.10 | 658 | $12.31 | 15 | $0.540 | $9.54 | 1.18 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 09 | $11.57 | 823 | $14.06 | 25 | $0.463 | $94.00 | 8.12 | $29.83 | 2.58 | $29.83 | 2.58 | 10 |
| 10 | $17.82 | 1,516 | $11.75 | 45 | $0.396 | $194.35 | 10.91 | $14.35 | 0.81 | $25.03 | 1.40 | 5 |
| 11 | $22.91 | 1,551 | $14.77 | 50 | $0.458 | $27.89 | 1.22 | $90.45 | 3.95 | $94.01 | 4.10 | 8 |
| 12 | $22.95 | 1,515 | $15.15 | 53 | $0.433 | $56.32 | 2.45 | $45.21 | 1.97 | $64.15 | 2.80 | 8 |
| 13 | $21.33 | 1,202 | $17.75 | 36 | $0.592 | $53.28 | 2.50 | $29.87 | 1.40 | $29.87 | 1.40 | 9 |
| 14 | $14.43 | 934 | $15.45 | 39 | $0.370 | $29.06 | 2.01 | $56.33 | 3.90 | $56.33 | 3.90 | 5 |
| 15 | $21.72 | 1,290 | $16.84 | 42 | $0.517 | $103.44 | 4.76 | $10.11 | 0.47 | $10.11 | 0.47 | 12 |
| 16 | $20.96 | 1,374 | $15.25 | 50 | $0.419 | $91.08 | 4.35 | $77.07 | 3.68 | $80.42 | 3.84 | 16 |
| 17 | $19.39 | 1,422 | $13.64 | 64 | $0.303 | $49.76 | 2.57 | $26.89 | 1.39 | $26.89 | 1.39 | 11 |
| 18 | $24.99 | 1,655 | $15.10 | 72 | $0.347 | $89.49 | 3.58 | $37.14 | 1.49 | $54.71 | 2.19 | 12 |
| 19 | $27.43 | 1,754 | $15.64 | 57 | $0.481 | $86.99 | 3.17 | $35.25 | 1.29 | $35.25 | 1.29 | 13 |
| 20 | $29.95 | 1,459 | $20.53 | 52 | $0.576 | $146.55 | 4.89 | $64.17 | 2.14 | $75.09 | 2.51 | 16 |
| 21 | $24.05 | 1,118 | $21.51 | 45 | $0.534 | $62.76 | 2.61 | $12.55 | 0.52 | $73.28 | 3.05 | 10 |
| 22 | $22.94 | 1,155 | $19.86 | 39 | $0.588 | $45.14 | 1.97 | $34.01 | 1.48 | $34.01 | 1.48 | 7 |
| 23 | $23.70 | 1,052 | $22.53 | 55 | $0.431 | $134.75 | 5.69 | $16.30 | 0.69 | $53.92 | 2.28 | 12 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $2.95 | — | $0.00 | — | $0.00 | — | 1 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $18.23 | — | $0.00 | — | $0.00 | — | 2 |
| 05 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $7.23 | — | $0.00 | — | $0.00 | — | 2 |
| 07 | $0.00 | 0 | — | 0 | — | $12.96 | — | $0.00 | — | $0.00 | — | 1 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $6.95 | — | $0.00 | — | $0.00 | — | 2 |
| 10 | $0.00 | 0 | — | 0 | — | $25.45 | — | $0.00 | — | $0.00 | — | 4 |
| 11 | $0.00 | 0 | — | 1 | $0.000 | $21.97 | — | $0.00 | — | $0.00 | — | 3 |
| 12 | $0.00 | 0 | — | 0 | — | $12.99 | — | $0.00 | — | $0.00 | — | 1 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $15.46 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $12.96 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $6.72 | — | $0.00 | — | $0.00 | — | 2 |
| 20 | $0.00 | 0 | — | 1 | $0.000 | $3.48 | — | $0.00 | — | $0.00 | — | 1 |
| 21 | $0.00 | 0 | — | 0 | — | $5.72 | — | $0.00 | — | $0.00 | — | 1 |
| 22 | $0.00 | 0 | — | 0 | — | $7.23 | — | $0.00 | — | $0.00 | — | 2 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Dicey2 — $3.11 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.02 | 5 | $4.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 01 | $0.22 | 23 | $9.57 | 1 | $0.220 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 02 | $0.35 | 43 | $8.14 | 2 | $0.175 | $0.00 | 0.00 | $14.71 | 42.02 | $14.71 | 42.02 | 0 |
| 03 | $0.75 | 117 | $6.41 | 3 | $0.250 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 04 | $0.58 | 85 | $6.82 | 4 | $0.145 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 05 | $0.23 | 21 | $10.95 | 1 | $0.230 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 06 | $0.66 | 91 | $7.25 | 1 | $0.660 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 07 | $0.04 | 2 | $20.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 08 | $0.05 | 6 | $8.33 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 09 | $0.02 | 5 | $4.00 | 1 | $0.020 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 10 | $0.03 | 4 | $7.50 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 11 | $0.01 | 1 | $10.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $14.71 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.02 | 1 | $20.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.09 | 1 | $90.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 22 | $0.04 | 2 | $20.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
HR1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $14.61 | — | $0.00 | — | $0.00 | — | 1 |
| 10 | $0.00 | 0 | — | 0 | — | $10.82 | — | $0.00 | — | $0.00 | — | 2 |
| 11 | $0.00 | 0 | — | 0 | — | $44.90 | — | $0.00 | — | $0.00 | — | 1 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $7.14 | — | $0.00 | — | $0.00 | — | 2 |
| 18 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
HR2 — $86.97 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 1 | $0.00 | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 1 | $0.00 | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $4.49 | 504 | $8.91 | 24 | $0.187 | $3.39 | 0.75 | $3.39 | 0.75 | $3.39 | 0.75 | 1 |
| 10 | $7.45 | 839 | $8.88 | 39 | $0.191 | $7.48 | 1.00 | $28.99 | 3.89 | $36.47 | 4.89 | 1 |
| 11 | $4.85 | 475 | $10.21 | 20 | $0.242 | $10.71 | 2.21 | $10.71 | 2.21 | $17.86 | 3.68 | 2 |
| 12 | $4.48 | 504 | $8.89 | 16 | $0.280 | $12.69 | 2.83 | $3.56 | 0.79 | $3.56 | 0.79 | 1 |
| 13 | $6.91 | 770 | $8.97 | 22 | $0.314 | $15.93 | 2.31 | $10.11 | 1.46 | $10.11 | 1.46 | 3 |
| 14 | $7.40 | 810 | $9.14 | 34 | $0.218 | $7.12 | 0.96 | $16.89 | 2.28 | $23.20 | 3.14 | 2 |
| 15 | $7.47 | 889 | $8.40 | 35 | $0.213 | $6.71 | 0.90 | $19.66 | 2.63 | $19.66 | 2.63 | 2 |
| 16 | $6.69 | 716 | $9.34 | 30 | $0.223 | $13.94 | 2.08 | $13.67 | 2.04 | $13.67 | 2.04 | 2 |
| 17 | $6.34 | 632 | $10.03 | 31 | $0.205 | $29.22 | 4.61 | $13.68 | 2.16 | $17.24 | 2.72 | 5 |
| 18 | $5.82 | 568 | $10.25 | 40 | $0.145 | $14.24 | 2.45 | $28.48 | 4.89 | $32.04 | 5.50 | 4 |
| 19 | $7.51 | 552 | $13.61 | 27 | $0.278 | $10.08 | 1.34 | $2.96 | 0.39 | $2.96 | 0.39 | 3 |
| 20 | $5.36 | 349 | $15.36 | 26 | $0.206 | $17.25 | 3.22 | $10.70 | 2.00 | $33.35 | 6.22 | 4 |
| 21 | $4.06 | 360 | $11.28 | 19 | $0.214 | $13.75 | 3.39 | $3.28 | 0.81 | $3.28 | 0.81 | 4 |
| 22 | $4.45 | 359 | $12.40 | 19 | $0.234 | $10.38 | 2.33 | $13.14 | 2.95 | $16.30 | 3.66 | 3 |
| 23 | $3.69 | 320 | $11.53 | 13 | $0.284 | $6.31 | 1.71 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
The hourly tables sum to $488.08, the same total the account tables carry. B1 holds $398.00 of it, HR2 $86.97 and Dicey2 $3.11.
Spend per hour steps up twice in the morning, $8.15 at 08:00 to $16.08 at 09:00 to $25.30 at 10:00, which is where the budget raise at 09:09 UTC lands.
The day delivered late. B1's last eight UTC hours took 48.6% of its spend against 33.4% on 08-26, and that is the shape between a within-day figure that rose and an hour-neutral one that fell.
(i) The portfolio, hour by hour, 2026-08-26. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $9.34 | 544 | $17.17 | 22 | $0.425 | $61.31 | 6.56 | $48.23 | 5.16 | $48.23 | 5.16 | 5 |
| 01 | $6.96 | 602 | $11.56 | 24 | $0.290 | $55.59 | 7.99 | $12.99 | 1.87 | $12.99 | 1.87 | 5 |
| 02 | $8.76 | 772 | $11.35 | 21 | $0.417 | $21.73 | 2.48 | $3.56 | 0.41 | $3.56 | 0.41 | 3 |
| 03 | $9.04 | 910 | $9.93 | 22 | $0.411 | $49.65 | 5.49 | $22.43 | 2.48 | $22.43 | 2.48 | 7 |
| 04 | $9.73 | 931 | $10.45 | 31 | $0.314 | $82.61 | 8.49 | $40.27 | 4.14 | $40.27 | 4.14 | 8 |
| 05 | $9.01 | 926 | $9.73 | 30 | $0.300 | $70.53 | 7.83 | $25.67 | 2.85 | $25.67 | 2.85 | 7 |
| 06 | $11.30 | 930 | $12.15 | 23 | $0.491 | $49.93 | 4.42 | $26.45 | 2.34 | $26.45 | 2.34 | 10 |
| 07 | $11.68 | 1,084 | $10.77 | 29 | $0.403 | $46.02 | 3.94 | $17.11 | 1.47 | $20.10 | 1.72 | 9 |
| 08 | $12.87 | 1,065 | $12.08 | 32 | $0.402 | $41.71 | 3.24 | $10.24 | 0.80 | $55.74 | 4.33 | 9 |
| 09 | $13.10 | 1,016 | $12.89 | 24 | $0.546 | $38.60 | 2.95 | $7.23 | 0.55 | $7.23 | 0.55 | 7 |
| 10 | $9.95 | 1,052 | $9.46 | 29 | $0.343 | $79.55 | 8.00 | $68.57 | 6.89 | $68.57 | 6.89 | 6 |
| 11 | $14.42 | 1,041 | $13.85 | 36 | $0.401 | $79.94 | 5.54 | $5.93 | 0.41 | $5.93 | 0.41 | 12 |
| 12 | $8.25 | 592 | $13.94 | 18 | $0.458 | $25.34 | 3.07 | $0.00 | 0.00 | $0.00 | 0.00 | 4 |
| 13 | $7.90 | 572 | $13.81 | 27 | $0.293 | $50.67 | 6.41 | $33.71 | 4.27 | $58.25 | 7.37 | 10 |
| 14 | $7.10 | 476 | $14.92 | 18 | $0.394 | $49.66 | 6.99 | $42.70 | 6.01 | $42.70 | 6.01 | 9 |
| 15 | $11.58 | 680 | $17.03 | 23 | $0.503 | $76.07 | 6.57 | $3.43 | 0.30 | $6.63 | 0.57 | 8 |
| 16 | $9.66 | 696 | $13.88 | 20 | $0.483 | $45.67 | 4.73 | $3.56 | 0.37 | $3.56 | 0.37 | 11 |
| 17 | $10.06 | 894 | $11.25 | 35 | $0.287 | $63.94 | 6.36 | $14.24 | 1.42 | $17.59 | 1.75 | 12 |
| 18 | $12.52 | 749 | $16.72 | 32 | $0.391 | $24.30 | 1.94 | $7.23 | 0.58 | $7.23 | 0.58 | 7 |
| 19 | $11.37 | 651 | $17.47 | 27 | $0.421 | $14.24 | 1.25 | $13.05 | 1.15 | $13.05 | 1.15 | 4 |
| 20 | $10.53 | 552 | $19.08 | 27 | $0.390 | $60.52 | 5.75 | $0.00 | 0.00 | $3.67 | 0.35 | 9 |
| 21 | $12.10 | 552 | $21.92 | 22 | $0.550 | $38.92 | 3.22 | $13.79 | 1.14 | $161.15 | 13.32 | 8 |
| 22 | $6.65 | 438 | $15.18 | 23 | $0.289 | $89.39 | 13.44 | $24.49 | 3.68 | $31.04 | 4.67 | 14 |
| 23 | $7.95 | 486 | $16.36 | 15 | $0.530 | $37.88 | 4.76 | $3.22 | 0.41 | $3.22 | 0.41 | 8 |
(ii) The same 24 hours per account, 2026-08-26.
B1 — $241.78 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $9.34 | 544 | $17.17 | 22 | $0.425 | $58.35 | 6.25 | $48.23 | 5.16 | $48.23 | 5.16 | 4 |
| 01 | $6.96 | 602 | $11.56 | 24 | $0.290 | $28.47 | 4.09 | $12.99 | 1.87 | $12.99 | 1.87 | 3 |
| 02 | $8.76 | 772 | $11.35 | 21 | $0.417 | $3.56 | 0.41 | $3.56 | 0.41 | $3.56 | 0.41 | 1 |
| 03 | $9.04 | 910 | $9.93 | 22 | $0.411 | $29.78 | 3.29 | $22.43 | 2.48 | $22.43 | 2.48 | 4 |
| 04 | $9.73 | 931 | $10.45 | 31 | $0.314 | $12.67 | 1.30 | $40.27 | 4.14 | $40.27 | 4.14 | 4 |
| 05 | $9.01 | 926 | $9.73 | 29 | $0.311 | $70.53 | 7.83 | $25.67 | 2.85 | $25.67 | 2.85 | 7 |
| 06 | $11.30 | 930 | $12.15 | 23 | $0.491 | $36.23 | 3.21 | $26.45 | 2.34 | $26.45 | 2.34 | 7 |
| 07 | $11.68 | 1,084 | $10.77 | 29 | $0.403 | $27.72 | 2.37 | $17.11 | 1.47 | $20.10 | 1.72 | 7 |
| 08 | $12.87 | 1,065 | $12.08 | 32 | $0.402 | $20.79 | 1.62 | $10.24 | 0.80 | $55.74 | 4.33 | 6 |
| 09 | $13.10 | 1,016 | $12.89 | 24 | $0.546 | $35.44 | 2.71 | $7.23 | 0.55 | $7.23 | 0.55 | 6 |
| 10 | $9.95 | 1,052 | $9.46 | 29 | $0.343 | $61.29 | 6.16 | $68.57 | 6.89 | $68.57 | 6.89 | 4 |
| 11 | $14.42 | 1,041 | $13.85 | 36 | $0.401 | $49.85 | 3.46 | $5.93 | 0.41 | $5.93 | 0.41 | 7 |
| 12 | $8.25 | 592 | $13.94 | 18 | $0.458 | $7.34 | 0.89 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 13 | $7.90 | 572 | $13.81 | 27 | $0.293 | $44.69 | 5.66 | $33.71 | 4.27 | $58.25 | 7.37 | 8 |
| 14 | $7.10 | 476 | $14.92 | 18 | $0.394 | $26.86 | 3.78 | $42.70 | 6.01 | $42.70 | 6.01 | 7 |
| 15 | $11.58 | 680 | $17.03 | 23 | $0.503 | $38.77 | 3.35 | $3.43 | 0.30 | $6.63 | 0.57 | 4 |
| 16 | $9.66 | 696 | $13.88 | 20 | $0.483 | $34.84 | 3.61 | $3.56 | 0.37 | $3.56 | 0.37 | 9 |
| 17 | $10.06 | 894 | $11.25 | 35 | $0.287 | $57.39 | 5.71 | $14.24 | 1.42 | $17.59 | 1.75 | 10 |
| 18 | $12.52 | 749 | $16.72 | 32 | $0.391 | $14.35 | 1.15 | $7.23 | 0.58 | $7.23 | 0.58 | 4 |
| 19 | $11.37 | 651 | $17.47 | 26 | $0.437 | $14.24 | 1.25 | $13.05 | 1.15 | $13.05 | 1.15 | 4 |
| 20 | $10.53 | 552 | $19.08 | 27 | $0.390 | $56.85 | 5.40 | $0.00 | 0.00 | $3.67 | 0.35 | 8 |
| 21 | $12.10 | 552 | $21.92 | 22 | $0.550 | $20.31 | 1.68 | $13.79 | 1.14 | $161.15 | 13.32 | 6 |
| 22 | $6.62 | 436 | $15.18 | 23 | $0.288 | $59.48 | 8.99 | $24.49 | 3.70 | $31.04 | 4.69 | 13 |
| 23 | $7.93 | 483 | $16.42 | 13 | $0.610 | $31.31 | 3.95 | $3.22 | 0.41 | $3.22 | 0.41 | 6 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $2.96 | — | $0.00 | — | $0.00 | — | 1 |
| 01 | $0.00 | 0 | — | 0 | — | $27.12 | — | $0.00 | — | $0.00 | — | 2 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $3.48 | — | $0.00 | — | $0.00 | — | 1 |
| 04 | $0.00 | 0 | — | 0 | — | $6.84 | — | $0.00 | — | $0.00 | — | 1 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $3.42 | — | $0.00 | — | $0.00 | — | 1 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $6.31 | — | $0.00 | — | $0.00 | — | 2 |
| 09 | $0.00 | 0 | — | 0 | — | $3.16 | — | $0.00 | — | $0.00 | — | 1 |
| 10 | $0.00 | 0 | — | 0 | — | $18.27 | — | $0.00 | — | $0.00 | — | 2 |
| 11 | $0.00 | 0 | — | 0 | — | $26.52 | — | $0.00 | — | $0.00 | — | 4 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $33.74 | — | $0.00 | — | $0.00 | — | 3 |
| 16 | $0.00 | 0 | — | 0 | — | $3.48 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $3.39 | — | $0.00 | — | $0.00 | — | 1 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $3.67 | — | $0.00 | — | $0.00 | — | 1 |
| 21 | $0.00 | 0 | — | 0 | — | $18.61 | — | $0.00 | — | $0.00 | — | 2 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 2 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Dicey2 — $0.05 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.03 | 2 | $15.00 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 23 | $0.02 | 3 | $6.67 | 0 | — | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
HR1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $18.17 | — | $0.00 | — | $0.00 | — | 2 |
| 03 | $0.00 | 0 | — | 0 | — | $16.39 | — | $0.00 | — | $0.00 | — | 2 |
| 04 | $0.00 | 0 | — | 0 | — | $63.11 | — | $0.00 | — | $0.00 | — | 3 |
| 05 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $10.28 | — | $0.00 | — | $0.00 | — | 2 |
| 07 | $0.00 | 0 | — | 0 | — | $18.30 | — | $0.00 | — | $0.00 | — | 2 |
| 08 | $0.00 | 0 | — | 0 | — | $14.61 | — | $0.00 | — | $0.00 | — | 1 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $3.58 | — | $0.00 | — | $0.00 | — | 1 |
| 12 | $0.00 | 0 | — | 0 | — | $18.00 | — | $0.00 | — | $0.00 | — | 2 |
| 13 | $0.00 | 0 | — | 0 | — | $5.98 | — | $0.00 | — | $0.00 | — | 2 |
| 14 | $0.00 | 0 | — | 0 | — | $22.80 | — | $0.00 | — | $0.00 | — | 2 |
| 15 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $7.34 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $6.55 | — | $0.00 | — | $0.00 | — | 2 |
| 18 | $0.00 | 0 | — | 0 | — | $6.57 | — | $0.00 | — | $0.00 | — | 2 |
| 19 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $29.91 | — | $0.00 | — | $0.00 | — | 1 |
| 23 | $0.00 | 0 | — | 0 | — | $6.57 | — | $0.00 | — | $0.00 | — | 2 |
HR2 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.
Counting which way each shared hour points, which needs no weighting and asks only for a direction:
| metric | hours 2026-08-27 ran higher | hours it ran lower | sign test |
|---|---|---|---|
| CPM | 13 of 24 | 11 of 24 | p = 0.839 |
| CTR | 14 of 24 | 10 of 24 | p = 0.541 |
| click→install | 9 of 24 | 15 of 24 | p = 0.307 |
| CPI | 11 of 24 | 13 of 24 | p = 0.839 |
A sign test throws magnitude away and buys weight-free direction with it.
Every shared hour, 2026-08-26 → 2026-08-27. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.
| hr | impressions | CPM | CTR | click→install | CPI |
|---|---|---|---|---|---|
| 00 | 544 → 415 | 17.17 → 9.57 | 20.22% → 14.70% | 22.7% → 18.0% | 0.374 → 0.361 |
| 01 | 602 → 556 | 11.56 → 14.03 | 15.95% → 19.96% | 24.0% → 22.5% | 0.303 → 0.312 |
| 02 | 772 → 520 | 11.35 → 15.13 | 15.80% → 12.50% | 17.2% → 24.6% | 0.417 → 0.492 |
| 03 | 910 → 686 | 9.93 → 14.24 | 13.96% → 12.68% | 18.1% → 16.1% | 0.393 → 0.698 |
| 04 | 931 → 669 | 10.45 → 13.15 | 12.24% → 15.99% | 27.2% → 15.0% | 0.314 → 0.550 |
| 05 | 926 → 669 | 9.73 → 12.94 | 9.72% → 13.30% | 31.1% → 25.8% | 0.322 → 0.377 |
| 06 | 930 → 702 | 12.15 → 11.98 | 12.90% → 18.52% | 20.0% → 16.9% | 0.471 → 0.382 |
| 07 | 1,084 → 633 | 10.77 → 17.90 | 12.92% → 17.22% | 22.9% → 16.5% | 0.365 → 0.629 |
| 08 | 1,065 → 665 | 12.08 → 12.26 | 11.55% → 11.28% | 22.8% → 20.0% | 0.460 → 0.543 |
| 09 | 1,016 → 1,332 | 12.89 → 12.07 | 11.61% → 17.57% | 20.3% → 21.8% | 0.546 → 0.315 |
| 10 | 1,052 → 2,359 | 9.46 → 10.72 | 11.60% → 17.30% | 24.6% → 19.9% | 0.332 → 0.312 |
| 11 | 1,041 → 2,027 | 13.85 → 13.70 | 12.58% → 14.75% | 26.7% → 22.7% | 0.412 → 0.408 |
| 12 | 592 → 2,019 | 13.94 → 13.59 | 14.19% → 14.12% | 22.6% → 21.4% | 0.434 → 0.450 |
| 13 | 572 → 1,972 | 13.81 → 14.32 | 18.71% → 14.45% | 24.3% → 19.3% | 0.304 → 0.513 |
| 14 | 476 → 1,744 | 14.92 → 12.52 | 17.65% → 18.69% | 20.2% → 20.9% | 0.418 → 0.321 |
| 15 | 680 → 2,179 | 17.03 → 13.40 | 15.44% → 15.47% | 19.0% → 22.8% | 0.579 → 0.379 |
| 16 | 696 → 2,090 | 13.88 → 13.23 | 16.52% → 15.02% | 16.5% → 22.3% | 0.508 → 0.395 |
| 17 | 894 → 2,054 | 11.25 → 12.53 | 14.09% → 16.99% | 25.4% → 26.4% | 0.314 → 0.280 |
| 18 | 749 → 2,223 | 16.72 → 13.86 | 15.62% → 15.92% | 25.6% → 28.8% | 0.417 → 0.302 |
| 19 | 651 → 2,307 | 17.47 → 15.15 | 13.67% → 15.60% | 23.6% → 22.8% | 0.541 → 0.426 |
| 20 | 552 → 1,808 | 19.08 → 19.53 | 18.66% → 16.21% | 28.2% → 25.3% | 0.363 → 0.477 |
| 21 | 552 → 1,479 | 21.92 → 19.07 | 20.47% → 17.71% | 19.5% → 24.4% | 0.550 → 0.441 |
| 22 | 438 → 1,516 | 15.18 → 18.09 | 16.67% → 16.23% | 28.8% → 20.7% | 0.317 → 0.538 |
| 23 | 486 → 1,372 | 16.36 → 19.96 | 14.40% → 16.40% | 17.1% → 28.4% | 0.662 → 0.428 |
The unweighted read separates nothing and the pooled read below separates CTR alone. Hour counts of 13, 14, 9 and 11 out of 24 are what a coin does; the pooled funnel weights each hour by what it delivered, and 08-27 put two thirds of its impressions into the second half of the clock.
(i) The portfolio by country, 2026-08-27. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $88.77 | 18.2% | 11,269 | $7.88 | 328 | $0.271 | $128.14 | 1.44 | 37 |
| US | $58.09 | 11.9% | 787 | $73.83 | 52 | $1.117 | $174.83 | 3.01 | 13 |
| TR | $23.74 | 4.9% | 1,053 | $22.54 | 64 | $0.371 | $44.39 | 1.87 | 12 |
| GB | $21.16 | 4.3% | 557 | $38.02 | 31 | $0.683 | $143.83 | 6.80 | 6 |
| MX | $19.70 | 4.0% | 1,499 | $13.14 | 50 | $0.394 | $21.51 | 1.09 | 3 |
| AR | $14.88 | 3.0% | 1,025 | $14.51 | 52 | $0.286 | $5.98 | 0.40 | 2 |
| ID | $14.02 | 2.9% | 2,231 | $6.28 | 82 | $0.171 | $45.01 | 3.21 | 7 |
| IT | $13.79 | 2.8% | 542 | $25.46 | 20 | $0.690 | $7.34 | 0.53 | 3 |
| DE | $10.96 | 2.2% | 221 | $49.62 | 10 | $1.096 | $61.54 | 5.61 | 5 |
| CL | $9.58 | 2.0% | 503 | $19.05 | 15 | $0.639 | $7.12 | 0.74 | 2 |
| UA | $9.54 | 2.0% | 411 | $23.19 | 19 | $0.502 | $26.43 | 2.77 | 3 |
| CA | $8.90 | 1.8% | 167 | $53.35 | 10 | $0.890 | $5.98 | 0.67 | 4 |
147 further countries are not listed, $194.95 between them (39.9% of this block).
B1 is $398.00 of it, HR2 $86.97 and Dicey2 $3.11; Nomad Node, KBM1 and HR1 delivered nothing on this day.
Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $52.47 from Meta 2026-08-26 and $345.53 from Meta 2026-08-27, a measured UTC-day total of $398.00; Dicey2 (UTC-7) $2.81 from Meta 2026-08-26 and $0.30 from Meta 2026-08-27, a measured UTC-day total of $3.11; HR2 (UTC-7) $0.00 from Meta 2026-08-26 and $86.97 from Meta 2026-08-27, a measured UTC-day total of $86.97.
The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts that delivered are UTC-7, so the day rests on the reconciliation above rather than on the identity beside it.
(ii) The same cut per account, 2026-08-27.
B1
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $62.00 | 15.6% | 7,389 | $8.39 | 188 | $0.330 | $56.95 | 0.92 | 24 |
| US | $55.89 | 14.0% | 745 | $75.03 | 50 | $1.118 | $174.83 | 3.13 | 13 |
| GB | $19.71 | 5.0% | 499 | $39.49 | 27 | $0.730 | $143.83 | 7.30 | 6 |
| TR | $18.61 | 4.7% | 783 | $23.78 | 45 | $0.414 | $33.66 | 1.81 | 10 |
| MX | $16.69 | 4.2% | 1,232 | $13.55 | 41 | $0.407 | $6.81 | 0.41 | 2 |
| IT | $12.58 | 3.2% | 487 | $25.82 | 18 | $0.699 | $7.34 | 0.58 | 3 |
| ID | $10.92 | 2.7% | 1,624 | $6.73 | 65 | $0.168 | $23.50 | 2.15 | 6 |
| AR | $10.77 | 2.7% | 750 | $14.36 | 37 | $0.291 | $2.99 | 0.28 | 1 |
| DE | $10.69 | 2.7% | 210 | $50.83 | 9 | $1.188 | $57.98 | 5.42 | 4 |
| UA | $8.14 | 2.0% | 327 | $24.94 | 13 | $0.626 | $22.85 | 2.81 | 2 |
| CA | $7.44 | 1.9% | 145 | $51.13 | 8 | $0.930 | $0.00 | 0.00 | 2 |
| PL | $7.40 | 1.9% | 297 | $24.93 | 8 | $0.925 | $49.43 | 6.68 | 3 |
141 further countries are not listed, $157.16 between them (39.5% of this block).
Dicey2
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $0.98 | 31.5% | 208 | $4.70 | 2 | $0.489 | $0.00 | 0.00 | 0 |
| TH | $0.16 | 5.0% | 17 | $9.10 | 0 | — | $0.00 | 0.00 | 0 |
| MY | $0.14 | 4.4% | 12 | $11.60 | 0 | — | $0.00 | 0.00 | 0 |
| IQ | $0.13 | 4.2% | 6 | $23.23 | 0 | — | $0.00 | 0.00 | 0 |
| UA | $0.13 | 4.1% | 6 | $21.54 | 1 | $0.129 | $0.00 | 0.00 | 0 |
| ID | $0.13 | 4.0% | 20 | $6.30 | 0 | — | $0.00 | 0.00 | 0 |
| AR | $0.12 | 3.8% | 10 | $11.94 | 0 | — | $0.00 | 0.00 | 0 |
| VN | $0.11 | 3.5% | 9 | $12.16 | 0 | — | $0.00 | 0.00 | 0 |
| BR | $0.10 | 3.3% | 13 | $8.27 | 0 | — | $0.00 | 0.00 | 0 |
| MX | $0.10 | 3.2% | 9 | $11.07 | 1 | $0.099 | $14.71 | 148.31 | 1 |
| TR | $0.10 | 3.2% | 3 | $33.15 | 0 | — | $0.00 | 0.00 | 0 |
| PH | $0.09 | 2.8% | 18 | $4.67 | 0 | — | $0.00 | 0.00 | 0 |
29 further countries are not listed, $0.84 between them (27.0% of this block).
HR2
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $25.79 | 29.7% | 3,671 | $7.02 | 138 | $0.187 | $71.19 | 2.76 | 13 |
| BR | $6.11 | 7.0% | 527 | $11.58 | 58 | $0.105 | $12.62 | 2.07 | 3 |
| TR | $5.03 | 5.8% | 268 | $18.79 | 19 | $0.265 | $10.73 | 2.13 | 2 |
| AR | $3.99 | 4.6% | 265 | $15.04 | 15 | $0.266 | $2.99 | 0.75 | 1 |
| ID | $2.97 | 3.4% | 587 | $5.05 | 17 | $0.175 | $21.51 | 7.25 | 1 |
| MX | $2.91 | 3.3% | 259 | $11.26 | 8 | $0.364 | $0.00 | 0.00 | 0 |
| TH | $2.29 | 2.6% | 372 | $6.14 | 19 | $0.120 | $0.00 | 0.00 | 0 |
| US | $2.20 | 2.5% | 42 | $52.58 | 2 | $1.102 | $0.00 | 0.00 | 0 |
| CL | $2.17 | 2.5% | 86 | $25.26 | 2 | $1.086 | $0.00 | 0.00 | 0 |
| PH | $1.65 | 1.9% | 326 | $5.05 | 12 | $0.137 | $3.35 | 2.03 | 1 |
| GB | $1.41 | 1.6% | 56 | $25.00 | 4 | $0.353 | $0.00 | 0.00 | 0 |
| CA | $1.39 | 1.6% | 21 | $67.45 | 2 | $0.696 | $5.98 | 4.29 | 2 |
105 further countries are not listed, $29.06 between them (33.4% of this block).
Nomad Node — no country block: it delivered nothing on this day, a measured zero.
KBM1 — no country block: it delivered nothing on this day, a measured zero.
HR1 — no country block: it delivered nothing on this day, a measured zero.
India is the only country above the 16-payer bar, at 18.2% of spend and within-day 1.44 on 37 payers, against 1.43 on 24 payers the day before. Every other row is a direction.
The United States is 11.9% of spend at a CPM of $73.83, and its 3.01 sits on 13 payers.
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $241.83 | $488.08 | +101.8% |
| impressions | 18,211 | 33,996 | +86.7% |
| CPM | $13.28 | $14.36 | +8.1% |
| registrations (ours) | 610 | 1,299 | +113.0% |
| cost per registration | $0.396 | $0.376 | −5.2% |
| booked | $1,253.78 (5.18) | $2,138.19 (4.38) | +70.5% |
| Meta booked | |||
| within-day | $448.10 (1.85) | $1,055.36 (2.16) | +135.5% |
| cohort @ 24h | $685.24 (2.83) | $1,312.59 (2.69) | +91.6% |
| booked payers | 136 | 196 | +60 |
| payer rate (d0) | 10.3% | 9.2% | −1.2 pts |
| ARPU (d0) | $1.1233 | $1.0105 | −10.0% |
| ARPPU (d0) | $10.88 | $11.03 | +1.4% |
(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.
Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.
| spend | impressions | CPM | clicks | CTR | installs | click→install | CPI | |
|---|---|---|---|---|---|---|---|---|
| 2026-08-26 | $241.83 | 18,211 | 13.28 | 2,599 | 14.27% | 592 | 22.78% | $0.408 |
| 2026-08-27 | $488.08 | 33,996 | 14.36 | 5,411 | 15.92% | 1,220 | 22.55% | $0.400 |
Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.
Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.
| installed | booked on 2026-08-27 | share |
|---|---|---|
| 2026-08-27 | $1,055.36 | 49.4% |
| 2026-08-26 | $326.15 | 15.3% |
| 2026-08-25 | $158.50 | 7.4% |
| 2026-08-24 | $132.03 | 6.2% |
| 2026-08-23 | $229.31 | 10.7% |
| 2026-08-22 | $172.78 | 8.1% |
Six install days carry 97.0% of the day's money; the remaining $64.06 arrived from installs on or before 08-21, which the instrument does not list separately.
$1,082.83 of the day's money came from installs bought before it, 50.6%, against 64.3% on 08-26.
(i) Every campaign the portfolio ran, 2026-08-27.
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $460.30 | 79.4% | 28,164 | $16.34 | 886 | $0.520 | $861.45 | 1.87 | 139 |
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826 | HR2 | $119.14 | 20.5% | 11,960 | $9.96 | 395 | $0.302 | $179.21 | 1.50 | 33 |
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826 | Dicey2 | $0.38 | 0.1% | 29 | $13.10 | 13 | $0.029 | $14.71 | 38.70 | 1 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $0.00 | 0.0% | 0 | — | 3 | $0.000 | $0.00 | — | 18 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $0.00 | 0.0% | 0 | — | 2 | $0.000 | $0.00 | — | 5 |
(ii) The same, per account, 2026-08-27.
B1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $460.30 | 100.0% | 28,164 | $16.34 | 886 | $0.520 | $861.45 | 1.87 | 139 |
Nomad Node
nothing delivered or registered.
KBM1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $0.00 | 0.0% | 0 | — | 3 | $0.000 | $0.00 | — | 18 |
Dicey2
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826 | Dicey2 | $0.38 | 100.0% | 29 | $13.10 | 13 | $0.029 | $14.71 | 38.70 | 1 |
HR1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $0.00 | 0.0% | 0 | — | 2 | $0.000 | $0.00 | — | 5 |
HR2
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826 | HR2 | $119.14 | 100.0% | 11,960 | $9.96 | 395 | $0.302 | $179.21 | 1.50 | 33 |
⚠ This section is on each account's own Meta day. B1 reads $460.30 here against $398.00 in the account tables above, HR2 $119.14 against $86.97 and Dicey2 $0.38 against $3.11, which is the seven-hour restitch on three UTC-7 accounts.
One campaign carries the product in three accounts and only B1's copy delivered, so the KBM1 and HR1 rows are the outage rather than a campaign result.
HR2's campaign was built on 08-26 and took its first spend at 09:00 UTC, on a per-host cloak key like Dicey2's rather than the bailingxia one B1's carries.
Activity history, B1, rendered range Aug 25 to Aug 28. The campaign's daily budget was raised from $250 to $400 on Aug 27 at 2:09 AM in B1's own clock, 2026-08-27 09:09 UTC, and the campaign was cycled off and back on at the same minute to apply it. A regime is a stretch over which the budget did not change, so the reported day sits nine hours in the $250 one and fifteen in the $400 one.
One ad was moved from Active to Not Approved by Meta after the day closed: vid_ww_shirt_10s_9x16_sn_v1 on Aug 28 at 12:26 AM, 2026-08-28 07:26 UTC.
No comparison across the two days is regime-matched, because 08-26 sat wholly inside the $250 regime and 08-27 straddles its close.
(i) Every asset the portfolio ran, 2026-08-27. One row per ad, the account named on it.
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $381.54 | 23,450 | $16.27 | 785 | $0.486 | $692.88 | 1.82 | $882.00 | 88 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $77.90 | 4,657 | $16.73 | 87 | $0.895 | $168.57 | 2.16 | $182.81 | 11 |
vid_ww_povpose_8s_9x16_sn_v1 | HR2 | $49.22 | 4,899 | $10.05 | 135 | $0.365 | $63.95 | 1.30 | $93.76 | 11 |
vid_ww_editortabs_13s_9x16_sn_v1 | HR2 | $33.22 | 3,069 | $10.82 | 109 | $0.305 | $53.31 | 1.60 | $67.91 | 10 |
vid_ww_gym_12s_9x16_sn_v1 | HR2 | $24.01 | 2,340 | $10.26 | 84 | $0.286 | $23.02 | 0.96 | $32.49 | 6 |
vid_ww_fittingroom_11s_9x16_sn_v1 | HR2 | $12.69 | 1,652 | $7.68 | 67 | $0.189 | $38.92 | 3.07 | $38.92 | 6 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.86 | 57 | $15.09 | 5 | $0.172 | $0.00 | 0.00 | $0.00 | 1 |
vid_ww_stockings_11s_9x16_sn_v1 | Dicey2 | $0.14 | 14 | $10.00 | 7 | $0.020 | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_kitchen_10s_9x16_sn_v1 | Dicey2 | $0.13 | 4 | $32.50 | 2 | $0.065 | $14.71 | 113.12 | $14.71 | 1 |
vid_ww_spill2_8s_9x16_sn_v1 | Dicey2 | $0.06 | 7 | $8.57 | 0 | — | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_motionlabels_7s_9x16_sn_v1 | Dicey2 | $0.05 | 4 | $12.50 | 1 | $0.050 | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 7 | $0.000 | $0.00 | — | $0.00 | 20 |
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 14 |
vid_ww_salon_13s_9x16_sn_v1 | Dicey2 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 0 |
vid_ww_lace_10s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 2 | $0.000 | $0.00 | — | $0.00 | 16 |
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 3 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 1 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 3 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 3 |
(ii) The same, per account, 2026-08-27.
B1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $381.54 | 23,450 | $16.27 | 785 | $0.486 | $692.88 | 1.82 | $882.00 | 88 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $77.90 | 4,657 | $16.73 | 87 | $0.895 | $168.57 | 2.16 | $182.81 | 11 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.86 | 57 | $15.09 | 5 | $0.172 | $0.00 | 0.00 | $0.00 | 1 |
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 7 | $0.000 | $0.00 | — | $0.00 | 20 |
vid_ww_lace_10s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 2 | $0.000 | $0.00 | — | $0.00 | 16 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 3 |
Nomad Node
nothing delivered or registered.
KBM1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 14 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 3 |
Dicey2
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_stockings_11s_9x16_sn_v1 | Dicey2 | $0.14 | 14 | $10.00 | 7 | $0.020 | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_kitchen_10s_9x16_sn_v1 | Dicey2 | $0.13 | 4 | $32.50 | 2 | $0.065 | $14.71 | 113.12 | $14.71 | 1 |
vid_ww_spill2_8s_9x16_sn_v1 | Dicey2 | $0.06 | 7 | $8.57 | 0 | — | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_motionlabels_7s_9x16_sn_v1 | Dicey2 | $0.05 | 4 | $12.50 | 1 | $0.050 | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_salon_13s_9x16_sn_v1 | Dicey2 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 0 |
HR1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 3 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 1 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
HR2
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_povpose_8s_9x16_sn_v1 | HR2 | $49.22 | 4,899 | $10.05 | 135 | $0.365 | $63.95 | 1.30 | $93.76 | 11 |
vid_ww_editortabs_13s_9x16_sn_v1 | HR2 | $33.22 | 3,069 | $10.82 | 109 | $0.305 | $53.31 | 1.60 | $67.91 | 10 |
vid_ww_gym_12s_9x16_sn_v1 | HR2 | $24.01 | 2,340 | $10.26 | 84 | $0.286 | $23.02 | 0.96 | $32.49 | 6 |
vid_ww_fittingroom_11s_9x16_sn_v1 | HR2 | $12.69 | 1,652 | $7.68 | 67 | $0.189 | $38.92 | 3.07 | $38.92 | 6 |
⚠ This section is on each account's own Meta day, as the campaign section above is. B1's rows sum to $460.30, HR2's to $119.14 and Dicey2's to $0.38; tables A and B below are the same assets on the report clock.
shirt is 82.9% of B1's Meta day after taking 59.5% of 08-26's, which is where the spend of the two creatives rejected on 08-26 went.
Ten rows booked or registered on no spend, in B1, KBM1, Dicey2 and HR1 alike, all of it from cohorts bought before those accounts stopped or before the creative was pulled.
One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.
Meta's instrument on both sides of every ratio. Our registrations never enter this table.
| asset | spend | impressions | CPM | clicks | CTR | installs | click→install | CPI |
|---|---|---|---|---|---|---|---|---|
B1/shirt | $326.89 | 20,664 | 15.82 | 3,136 | 15.18% | 742 | 23.66% | $0.441 |
B1/pooldirect | $69.64 | 4,190 | 16.62 | 520 | 12.41% | 83 | 15.96% | $0.839 |
HR2/povpose | $39.55 | 3,883 | 10.19 | 623 | 16.04% | 131 | 21.03% | $0.302 |
HR2/gym | $18.93 | 1,839 | 10.29 | 393 | 21.37% | 77 | 19.59% | $0.246 |
HR2/editortabs | $17.30 | 1,540 | 11.23 | 372 | 24.16% | 105 | 28.23% | $0.165 |
HR2/fittingroom | $11.19 | 1,387 | 8.07 | 244 | 17.59% | 61 | 25.00% | $0.183 |
B1/kimono | $1.47 | 86 | 17.09 | 25 | 29.07% | 6 | 24.00% | $0.245 |
Dicey2/kitchen | $0.99 | 118 | 8.39 | 28 | 23.73% | 2 | 7.14% | $0.495 |
Dicey2/salon | $0.84 | 144 | 5.83 | 25 | 17.36% | 2 | 8.00% | $0.420 |
Dicey2/stockings | $0.76 | 101 | 7.52 | 35 | 34.65% | 4 | 11.43% | $0.190 |
Dicey2/motionlabels | $0.35 | 23 | 15.22 | 5 | 21.74% | 1 | 20.00% | $0.350 |
Dicey2/spill2 | $0.17 | 21 | 8.10 | 5 | 23.81% | 0 | 0.00% | — |
B1/lace | $0.00 | 0 | — | 0 | — | 2 | — | $0.000 |
B1/poolphoto | $0.00 | 0 | — | 0 | — | 4 | — | $0.000 |
KBM1/poolslow | $0.00 | 0 | — | 0 | — | 0 | — | — |
HR1/bodysuit | $0.00 | 0 | — | 0 | — | 0 | — | — |
HR1/kimono | $0.00 | 0 | — | 0 | — | 0 | — | — |
shirt is 67.0% of the day at $326.89, up from 41.7% and $100.71, and it bought its impressions at $15.82 per thousand against HR2/povpose's $10.19.
Five rows booked on no spend and enter no rate, $665.61 between them and B1/poolphoto the largest at $312.16.
Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.
| asset | booked | bROAS (Meta) | within-day | wROAS | cohort@H | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) | largest payer |
|---|---|---|---|---|---|---|---|---|---|---|---|
B1/shirt | $1,056.13 | 3.23 (4.09) | $692.88 | 2.12 | $882.00 | 2.70 | 74 | 9.4% | 1.124 | 11.92 | 16.0% |
B1/pooldirect | $171.99 | 2.47 (4.45) | $168.57 | 2.42 | $182.81 | 2.63 | 10 | 11.5% | 2.101 | 18.28 | 40.9% |
HR2/povpose | $63.95 | 1.62 (2.80) | $63.95 | 1.62 | $93.76 | 2.37 | 12 | 8.9% | 0.694 | 7.81 | 25.2% |
HR2/gym | $23.02 | 1.22 (1.23) | $23.02 | 1.22 | $32.49 | 1.72 | 6 | 7.1% | 0.387 | 5.42 | 27.4% |
HR2/editortabs | $53.31 | 3.08 (3.16) | $53.31 | 3.08 | $67.91 | 3.93 | 10 | 9.2% | 0.623 | 6.79 | 26.7% |
HR2/fittingroom | $38.92 | 3.48 (4.68) | $38.92 | 3.48 | $38.92 | 3.48 | 6 | 9.0% | 0.581 | 6.49 | 55.3% |
B1/kimono | $3.56 | 2.42 (0.00) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | 0.0% | 0.000 | — | — |
Dicey2/kitchen | $14.71 | 14.85 (0.00) | $14.71 | 14.85 | $14.71 | 14.85 | 1 | 50.0% | 7.353 | 14.71 | 100.0% |
Dicey2/salon | $0.00 | 0.00 (7.07) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | 0.0% | 0.000 | — | — |
Dicey2/stockings | $0.00 | 0.00 (0.00) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | — | — | — | — |
Dicey2/motionlabels | $0.00 | 0.00 (0.00) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | — | — | — | — |
Dicey2/spill2 | $0.00 | 0.00 (0.00) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | — | — | — | — |
B1/lace | $137.60 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
B1/poolphoto | $312.16 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
KBM1/poolslow | $134.82 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
HR1/bodysuit | $70.30 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
HR1/kimono | $10.73 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.
One row clears the 16-payer bar, B1/shirt at within-day 2.12 on 68 payers, against poolphoto's 2.55 on 19 the day before.
HR2's four creatives run 6 to 11 payers each, so the 1.22 to 3.48 spread between them is a direction and never a magnitude.
⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.
The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.
| asset | spend | India % | US % | other % | US % of its revenue |
|---|---|---|---|---|---|
B1/shirt | $381.54 | 14.0% | 13.0% | 72.9% | 14.4% |
B1/pooldirect | $77.90 | 15.6% | 18.5% | 65.9% | 44.5% |
HR2/povpose | $49.22 | 31.2% | 3.2% | 65.6% | 0.0% |
HR2/gym | $24.01 | 20.2% | 1.7% | 78.1% | 0.0% |
HR2/editortabs | $33.22 | 26.9% | 3.7% | 69.4% | 0.0% |
HR2/fittingroom | $12.69 | 44.7% | 1.3% | 54.1% | 0.0% |
B1/kimono | $0.86 | 8.1% | 38.4% | 53.5% | — |
Dicey2/kitchen | $0.13 | 23.1% | 0.0% | 76.9% | 0.0% |
Dicey2/stockings | $0.14 | 21.4% | 0.0% | 78.6% | — |
Dicey2/motionlabels | $0.05 | 40.0% | 0.0% | 60.0% | — |
Dicey2/spill2 | $0.06 | 16.7% | 0.0% | 83.3% | — |
Dicey2/salon has no row here, because it spent nothing on the Meta day this table is cut on: its $0.84 in table A was delivered in the last seven hours of Meta 08-26.
B1/pooldirect took 18.5% of its spend in the United States and 44.5% of its revenue from there, on ten payers, so it points and does not measure.
HR2's four creatives bought 20.2% to 44.7% India and took no United States revenue at all, a different geography from B1's on the same worldwide targeting.
Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.
Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.
Vloom bought nothing on 2026-08-27, as it bought nothing on 2026-08-26, and $627.26 still arrived from people who installed before the day.
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 45 | 41 | −8.9% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $1,058.68 | $627.26 | −40.8% |
| Meta booked | $147.04 | $51.52 | |
| within-day | $38.94 | $0.00 | −100.0% |
| cohort @ 24h | $38.94 | $0.00 | −100.0% |
| booked payers | 75 | 66 | −9 |
| payer rate (d0) | 6.7% | 0.0% | −6.7 pts |
| ARPU (d0) | $0.8654 | $0.0000 | −100.0% |
| ARPPU (d0) | $12.98 | $0.00 | −100.0% |
2026-08-27 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $0.00 | 0% | 0 | — | 41 | $0.000 |
| B1 | $0.00 | 0% | 0 | — | 35 | $0.000 |
| Nomad Node | $0.00 | 0% | 0 | — | 6 | $0.000 |
| KBM1 | $0.00 | 0% | 0 | — | 0 | — |
| Dicey2 | $0.00 | 0% | 0 | — | 0 | — |
| HR1 | $0.00 | 0% | 0 | — | 0 | — |
| HR2 | $0.00 | 0% | 0 | — | 0 | — |
2026-08-27 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $627.26 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| B1 | $519.97 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| Nomad Node | $103.73 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| KBM1 | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| Dicey2 | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| HR1 | $3.56 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| HR2 | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
Each account, 2026-08-26 against 2026-08-27, one table each.
B1
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 32 | 35 | +9.4% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $807.73 | $519.97 | −35.6% |
| Meta booked | $113.15 | $37.21 | |
| within-day | $33.50 | $0.00 | −100.0% |
| cohort @ 24h | $33.50 | $0.00 | −100.0% |
| booked payers | 57 | 58 | +1 |
| payer rate (d0) | 6.2% | 0.0% | −6.2 pts |
| ARPU (d0) | $1.0467 | $0.0000 | −100.0% |
| ARPPU (d0) | $16.75 | $0.00 | −100.0% |
Nomad Node
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 13 | 6 | −53.8% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $250.95 | $103.73 | −58.7% |
| Meta booked | $33.89 | — | |
| within-day | $5.45 | $0.00 | −100.0% |
| cohort @ 24h | $5.45 | $0.00 | −100.0% |
| booked payers | 18 | 7 | −11 |
| payer rate (d0) | 7.7% | 0.0% | −7.7 pts |
| ARPU (d0) | $0.4191 | $0.0000 | −100.0% |
| ARPPU (d0) | $5.45 | $0.00 | −100.0% |
KBM1 — nothing delivered and nobody registered on either day.
Dicey2 — nothing delivered and nobody registered on either day.
HR1 — nothing delivered and nobody registered on either day.
HR2 — nothing delivered and nobody registered on either day.
No ratio in this section is readable. Every ROAS divides by zero; the payer rate of 161.0% is 66 payers against 41 registrations.
Vloom's Meta booked line is not struck. The strike is measured per app, and Meta booked no more purchases than Vloom's payment feed processed on this day.
No hourly section: nothing delivered in any hour of this day, in any of the six accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, because a chart of a zero day draws nothing, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.
No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.
| 2026-08-26 | 2026-08-27 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 45 | 41 | −8.9% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $1,058.68 | $627.26 | −40.8% |
| Meta booked | $147.04 | $51.52 | |
| within-day | $38.94 | $0.00 | −100.0% |
| cohort @ 24h | $38.94 | $0.00 | −100.0% |
| booked payers | 75 | 66 | −9 |
| payer rate (d0) | 6.7% | 0.0% | −6.7 pts |
| ARPU (d0) | $0.8654 | $0.0000 | −100.0% |
| ARPPU (d0) | $12.98 | $0.00 | −100.0% |
Read the within-day column and nothing else here. It is the only one of the three not dominated by a back catalogue, and it went to $0.00: nobody installed on a day with no delivery, so nobody could pay inside it.
No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the table above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them. The two that took the most registrations are named: bailingxia_meituan_ww_cvr_260802 in B1 with 23 and 0811_vl_bailingxia_srfhjyd-rain-chuva in Nomad Node with 5.
No asset delivered, so there is no per-asset table for this day. Registrations still arrived against no impression anywhere, 35 in B1 and 6 in Nomad Node, which is the same back-catalogue effect one level down.
⚠ Both days' cohort @ 24h are complete. 2026-08-27's cohort closed 24 hours after the last install of its own day, 2026-08-29 00:00 UTC, and this cut was taken after it; coverage reads 100% on both days, so the change column between them is a real comparison.
within-day is sealed and does not move. It is the column to read on this page, and cohort @ 24h is the cross-check on it where the day's delivery shape moved.
The country block reconciles on all three delivering accounts. None of them is UTC+0, so the known-answer identity that checks the raking had nothing to run on, and the section rests on its reconciliation line instead.
Every table on this page reads a portfolio total of $488.08, day grain, hourly and country alike. The campaign and per-asset sections are the one exception and say so where they appear: those are cut on each account's own day, so B1 shows $460.30 and HR2 $119.14 there.
There is no ours ÷ Meta instrument reading for Sinai in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The Meta strike above is a separate test, measured on purchase counts, and it fired.
HR2 carries two impressions at $0.00 before its first spend, in hours 03 and 08. Nothing on this page rests on them.
The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it, and it will keep appearing until the targeting field moves from the account to the campaign set.
One line the country instrument prints was cut rather than published. Its standing wording names Nomad Node, KBM1 and HR1 as accounts whose country split is missing, which is true on a day they delivered and this is not one: all three bought nothing, and the per-account blocks in that section call each of them a measured zero.
Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.
The prior-day column restates 08-26 a day later. This run reads B1 at $241.78 and 18,206 impressions where the 08-26 page carried $241.73 and 18,200, which moves the portfolio total for that day from $241.78 to $241.83. Registrations, payers and Sinai's booked revenue for 08-26 are unchanged.
shirt carried 82.9% of B1's day and was rejected seven hours after the day closed. It went Not Approved at 2026-08-28 07:26 UTC having finished at within-day 2.12 on 68 payers, the only row on this page above the 16-payer bar. It is the third revenue leader lost in three days, and what B1 has left in that campaign is pooldirect and kimono.
HR2's first day bought the cheapest registrations in the portfolio, $0.220 against B1's $0.449 at within-day 2.06 on 33 payers, and $32.17 of that first day falls outside this UTC day and lands on 08-28. Whether it holds those two figures at a larger budget is the first thing 08-28 shows.
The budget went $250 to $400 nine hours into the day, so 08-27 straddles a regime opening exactly as 08-25 did, and 08-28 is the first day that can sit wholly inside the $400 one.
11.8% of Sinai's booked revenue came from two accounts that bought nothing, $163.87 in KBM1 and $88.15 in HR1, against 32.9% on 08-26 and 41.2% on 08-25. The decay now has four days behind it.
India is readable on two consecutive days, within-day 1.43 on 24 payers and 1.44 on 37, and it is the first country cell in this series with a comparable pair.
Staged in _runs/2026-08-29_2026-08-27_daily_auto/, after the 08-27 cohort sealed at 2026-08-29 00:00 UTC.
# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-08-27
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-08-26,2026-08-27
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
--day 2026-08-27 --prev 2026-08-26 --days 2026-08-24,2026-08-25,2026-08-26,2026-08-27 \
--app sinai_ww --country-json <run>/country_sinai_ww.json \
--out ad_ops/figures/2026-08-27_sinai --md <run>/chartblock_sinai_ww.md \
--relpath figures/2026-08-27_sinaiPayment cut 2026-08-29 01:09 UTC for Sinai and 00:40 UTC for Vloom; the matched-hours funnel runs on a 2026-08-28 18:09 PT cut. B1's campaign activity history was pulled over Aug 25 to Aug 29 and the range the page actually rendered, Aug 25 2026 to Aug 28 2026, was asserted before any row of it was read.
The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2 and HR2 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.
The three revenue measures, all on our own payment records:
| measure | counts | moves after the day closes? |
|---|---|---|
| booked (bROAS) | revenue that arrived inside the report day, whatever day its payer installed | settles a few hours after midnight, then fixed |
| within-day (wROAS) | installed that day and paid before that day closed | never. Sealed at midnight |
| cohort @ 24h (cROAS) | that day's installs, counted within 24 hours of each person's own install | rises until every install has lived 24 hours, then frozen |
Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.
A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience.
The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.