The four ad accounts spent $291.93 on 2026-08-25 against $343.80 the day before, and booked $2,713.06 against $2,767.70. Only one product was bought, as on the day before: Vloom spent nothing in any account, so the whole $291.93 is Sinai, and B1 spent every dollar of it. KBM1 and HR1 delivered nothing at all and have read Account disabled since 08-24, while still booking $600.21 between them. Definitions, the report clock and the three revenue measures are in the appendix.
Meta's own line is struck on every Sinai table below, as on the published series since 08-20. It counts purchases Google Play never processed: on this day Meta books $1,910.83 where our own records hold $1,456.06, an excess of $454.77, because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. The excess cannot be split per asset, so the (Meta) bracket beside a struck day's bROAS is not that asset's revenue. Cause and evidence: meta_conversion_overreport_2026-08-24.md.
(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $343.80 | $291.93 | −15.1% |
| impressions | 27,412 | 20,938 | −23.6% |
| CPM | $12.54 | $13.94 | +11.2% |
| registrations (ours) | 981 | 893 | −9.0% |
| cost per registration | $0.350 | $0.327 | −6.7% |
| booked | $2,767.70 (8.05) | $2,713.06 (9.29) | −2.0% |
| Meta booked | |||
| within-day | $727.22 (2.12) | $497.21 (1.70) | −31.6% |
| cohort @ 24h | $753.67 (2.19) | $624.22 (2.14) | −17.2% |
| booked payers | 244 | 194 | -50 |
| payer rate (d0) | 9.8% | 7.7% | -2.1 pts |
| ARPU (d0) | $0.7682 | $0.6990 | −9.0% |
| ARPPU (d0) | $7.85 | $9.04 | +15.2% |
Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.
| app | ARPU (d0) | ARPU (d3) | ARPU (d7) | ARPPU (d0) | ARPPU (d3) | ARPPU (d7) | installs |
|---|---|---|---|---|---|---|---|
| Sinai AI | $0.6870 | $1.3152 | — | $9.25 | $14.83 | — | 902 |
Spend split. Sinai $343.80 to $291.93, Vloom $0.00 to $0.00: the second product has now bought nothing for two days.
B1 grew 53.5% and the portfolio still fell 15.1%, because the accounts it replaced spent nothing.
Read cohort @ 24h beside within-day here: within-day fell 31.6% and the hour-neutral measure 17.2%, and section 2 shows where the difference comes from.
The portfolio payer rate is not a conversion rate on this day: 194 payers against 893 registrations counts payers in two accounts that took almost no registrations.
(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.
| account | 2026-08-24 spend | 2026-08-25 spend | change | 2026-08-24 registrations | 2026-08-25 registrations |
|---|---|---|---|---|---|
| Portfolio | $343.80 | $291.93 | −15.1% | 981 | 893 |
| B1 | $190.19 | $291.93 | +53.5% | 664 | 871 |
| Nomad Node | $0.00 | $0.00 | — | 12 | 15 |
| KBM1 | $79.53 | $0.00 | −100.0% | 184 | 4 |
| HR1 | $74.08 | $0.00 | −100.0% | 121 | 3 |
B1 is the entire buy, up from 55% of it the day before.
The three zero rows are measured, not missing. Every account exported at every grain on this run, so a $0.00 row is an account that did not spend rather than a file that did not arrive.
Sinai is the only tab with delivery on this day: it took the whole $291.93 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.
Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.
Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the three accounts that buy it.
Sinai spent $291.93 against $343.80, a 15.1% fall, and booked $1,456.06 against $1,406.50.
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $343.80 | $291.93 | −15.1% |
| impressions | 27,412 | 20,938 | −23.6% |
| CPM | $12.54 | $13.94 | +11.2% |
| registrations (ours) | 925 | 831 | −10.2% |
| cost per registration | $0.372 | $0.351 | −5.5% |
| booked | $1,406.50 (4.09) | $1,456.06 (4.99) | +3.5% |
| Meta booked | |||
| within-day | $651.52 (1.90) | $483.01 (1.65) | −25.9% |
| cohort @ 24h | $677.97 (1.97) | $610.02 (2.09) | −10.0% |
| booked payers | 146 | 116 | −30 |
| payer rate (d0) | 9.9% | 7.9% | −2.0 pts |
| ARPU (d0) | $0.7329 | $0.7341 | +0.2% |
| ARPPU (d0) | $7.37 | $9.24 | +25.4% |
2026-08-25 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $291.93 | 100% | 20,938 | $13.94 | 831 | $0.351 |
| B1 | $291.93 | 100% | 20,938 | $13.94 | 824 | $0.354 |
| Nomad Node | $0.00 | 0% | 0 | — | 0 | — |
| KBM1 | $0.00 | 0% | 0 | — | 4 | $0.000 |
| HR1 | $0.00 | 0% | 0 | — | 3 | $0.000 |
2026-08-25 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $1,456.06 | 4.99 | $483.01 | 1.65 | $610.02 | 2.09 | 66 | 7.9% | $0.7341 | $9.24 |
| B1 | $855.85 | 2.93 | $476.65 | 1.63 | $603.66 | 2.07 | 65 | 7.9% | $0.7326 | $9.29 |
| Nomad Node | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| KBM1 | $355.31 | — | $0.00 | — | $0.00 | — | 0 | 0.0% | $0.0000 | — |
| HR1 | $244.90 | — | $6.36 | — | $6.36 | — | 1 | 33.3% | $2.1195 | $6.36 |
Each account, 2026-08-24 against 2026-08-25, one table each.
B1
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $190.19 | $291.93 | +53.5% |
| impressions | 17,284 | 20,938 | +21.1% |
| CPM | $11.00 | $13.94 | +26.7% |
| registrations (ours) | 620 | 824 | +32.9% |
| cost per registration | $0.307 | $0.354 | +15.5% |
| booked | $758.93 (3.99) | $855.85 (2.93) | +12.8% |
| Meta booked | |||
| within-day | $391.76 (2.06) | $476.65 (1.63) | +21.7% |
| cohort @ 24h | $414.65 (2.18) | $603.66 (2.07) | +45.6% |
| booked payers | 90 | 88 | −2 |
| payer rate (d0) | 9.8% | 7.9% | −2.0 pts |
| ARPU (d0) | $0.6688 | $0.7326 | +9.5% |
| ARPPU (d0) | $6.80 | $9.29 | +36.6% |
Nomad Node — nothing delivered and nobody registered on either day.
KBM1
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $79.53 | $0.00 | −100.0% |
| impressions | 6,488 | 0 | −100.0% |
| CPM | $12.26 | $0.00 | −100.0% |
| registrations (ours) | 184 | 4 | −97.8% |
| cost per registration | $0.432 | $0.000 | −100.0% |
| booked | $259.59 (3.26) | $355.31 | +36.9% |
| Meta booked | |||
| within-day | $140.80 (1.77) | $0.00 | −100.0% |
| cohort @ 24h | $140.80 (1.77) | $0.00 | −100.0% |
| booked payers | 24 | 17 | −7 |
| payer rate (d0) | 7.1% | 0.0% | −7.1 pts |
| ARPU (d0) | $0.7652 | $0.0000 | −100.0% |
| ARPPU (d0) | $10.83 | $0.00 | −100.0% |
HR1
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $74.08 | $0.00 | −100.0% |
| impressions | 3,640 | 0 | −100.0% |
| CPM | $20.35 | $0.00 | −100.0% |
| registrations (ours) | 121 | 3 | −97.5% |
| cost per registration | $0.612 | $0.000 | −100.0% |
| booked | $387.98 (5.24) | $244.90 | −36.9% |
| Meta booked | |||
| within-day | $118.96 (1.61) | $6.36 | −94.7% |
| cohort @ 24h | $122.52 (1.65) | $6.36 | −94.8% |
| booked payers | 32 | 11 | −21 |
| payer rate (d0) | 14.9% | 33.3% | +18.5 pts |
| ARPU (d0) | $1.0126 | $2.1195 | +109.3% |
| ARPPU (d0) | $6.81 | $6.36 | −6.6% |
B1's within-day return fell from 2.06 to 1.63 while it spent 53.5% more, and its hour-neutral cohort @ 24h barely moved, 2.18 to 2.07.
KBM1's and HR1's rates are not readable and their ROAS columns are blank by construction: payer rates of 425.0% and 366.7% count 17 and 11 payers against 4 and 3 registrations, in accounts that bought nothing.
(i) The portfolio, hour by hour, 2026-08-25. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $5.09 | 359 | $14.18 | 18 | $0.283 | $43.53 | 8.55 | $28.92 | 5.68 | $28.92 | 5.68 | 4 |
| 01 | $4.36 | 429 | $10.16 | 19 | $0.229 | $7.12 | 1.63 | $3.56 | 0.82 | $3.56 | 0.82 | 2 |
| 02 | $4.70 | 472 | $9.96 | 21 | $0.224 | $33.43 | 7.11 | $13.10 | 2.79 | $25.93 | 5.52 | 4 |
| 03 | $6.81 | 407 | $16.73 | 12 | $0.568 | $89.22 | 13.10 | $7.12 | 1.05 | $7.12 | 1.05 | 6 |
| 04 | $2.94 | 410 | $7.17 | 21 | $0.140 | $6.73 | 2.29 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 05 | $5.24 | 416 | $12.60 | 7 | $0.749 | $52.62 | 10.04 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 06 | $4.30 | 395 | $10.89 | 20 | $0.215 | $38.66 | 8.99 | $21.82 | 5.07 | $25.30 | 5.88 | 5 |
| 07 | $10.63 | 803 | $13.24 | 28 | $0.380 | $78.62 | 7.40 | $10.43 | 0.98 | $10.43 | 0.98 | 9 |
| 08 | $9.47 | 1,046 | $9.05 | 33 | $0.287 | $100.00 | 10.56 | $61.44 | 6.49 | $68.49 | 7.23 | 11 |
| 09 | $16.61 | 1,102 | $15.07 | 38 | $0.437 | $100.14 | 6.03 | $28.40 | 1.71 | $28.40 | 1.71 | 10 |
| 10 | $11.79 | 1,005 | $11.73 | 33 | $0.357 | $67.82 | 5.75 | $25.64 | 2.17 | $25.64 | 2.17 | 8 |
| 11 | $15.81 | 859 | $18.41 | 24 | $0.659 | $109.33 | 6.92 | $62.80 | 3.97 | $62.80 | 3.97 | 12 |
| 12 | $10.90 | 866 | $12.59 | 27 | $0.404 | $82.29 | 7.55 | $19.93 | 1.83 | $36.19 | 3.32 | 8 |
| 13 | $10.77 | 780 | $13.81 | 40 | $0.269 | $67.43 | 6.26 | $28.39 | 2.64 | $28.39 | 2.64 | 11 |
| 14 | $9.29 | 545 | $17.05 | 27 | $0.344 | $29.64 | 3.19 | $6.45 | 0.69 | $6.45 | 0.69 | 8 |
| 15 | $16.16 | 907 | $17.82 | 40 | $0.404 | $63.99 | 3.96 | $5.88 | 0.36 | $13.22 | 0.82 | 8 |
| 16 | $15.46 | 1,147 | $13.48 | 57 | $0.271 | $90.98 | 5.89 | $35.60 | 2.30 | $39.15 | 2.53 | 12 |
| 17 | $25.63 | 1,919 | $13.36 | 76 | $0.337 | $37.97 | 1.48 | $17.23 | 0.67 | $17.23 | 0.67 | 9 |
| 18 | $21.31 | 1,639 | $13.00 | 67 | $0.318 | $44.22 | 2.08 | $20.86 | 0.98 | $20.86 | 0.98 | 10 |
| 19 | $22.04 | 1,466 | $15.03 | 66 | $0.334 | $33.52 | 1.52 | $26.93 | 1.22 | $69.67 | 3.16 | 7 |
| 20 | $18.74 | 1,168 | $16.04 | 53 | $0.354 | $190.10 | 10.14 | $10.05 | 0.54 | $23.66 | 1.26 | 8 |
| 21 | $18.94 | 1,051 | $18.02 | 46 | $0.412 | $35.04 | 1.85 | $20.54 | 1.08 | $40.68 | 2.15 | 8 |
| 22 | $12.62 | 914 | $13.81 | 30 | $0.421 | $46.49 | 3.68 | $24.45 | 1.94 | $24.45 | 1.94 | 11 |
| 23 | $12.32 | 833 | $14.79 | 28 | $0.440 | $7.16 | 0.58 | $3.48 | 0.28 | $3.48 | 0.28 | 2 |
(ii) The same 24 hours per account, 2026-08-25.
B1 — $291.93 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $5.09 | 359 | $14.18 | 18 | $0.283 | $28.92 | 5.68 | $28.92 | 5.68 | $28.92 | 5.68 | 3 |
| 01 | $4.36 | 429 | $10.16 | 19 | $0.229 | $7.12 | 1.63 | $3.56 | 0.82 | $3.56 | 0.82 | 2 |
| 02 | $4.70 | 472 | $9.96 | 21 | $0.224 | $16.55 | 3.52 | $13.10 | 2.79 | $25.93 | 5.52 | 2 |
| 03 | $6.81 | 407 | $16.73 | 12 | $0.568 | $89.22 | 13.10 | $7.12 | 1.05 | $7.12 | 1.05 | 6 |
| 04 | $2.94 | 410 | $7.17 | 21 | $0.140 | $6.73 | 2.29 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 05 | $5.24 | 416 | $12.60 | 7 | $0.749 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 06 | $4.30 | 395 | $10.89 | 19 | $0.226 | $17.45 | 4.06 | $15.46 | 3.59 | $18.94 | 4.41 | 2 |
| 07 | $10.63 | 803 | $13.24 | 27 | $0.394 | $10.43 | 0.98 | $10.43 | 0.98 | $10.43 | 0.98 | 3 |
| 08 | $9.47 | 1,046 | $9.05 | 33 | $0.287 | $53.51 | 5.65 | $61.44 | 6.49 | $68.49 | 7.23 | 6 |
| 09 | $16.61 | 1,102 | $15.07 | 38 | $0.437 | $82.75 | 4.98 | $28.40 | 1.71 | $28.40 | 1.71 | 8 |
| 10 | $11.79 | 1,005 | $11.73 | 32 | $0.368 | $24.70 | 2.10 | $25.64 | 2.17 | $25.64 | 2.17 | 4 |
| 11 | $15.81 | 859 | $18.41 | 23 | $0.687 | $95.64 | 6.05 | $62.80 | 3.97 | $62.80 | 3.97 | 8 |
| 12 | $10.90 | 866 | $12.59 | 27 | $0.404 | $38.90 | 3.57 | $19.93 | 1.83 | $36.19 | 3.32 | 4 |
| 13 | $10.77 | 780 | $13.81 | 40 | $0.269 | $47.44 | 4.40 | $28.39 | 2.64 | $28.39 | 2.64 | 8 |
| 14 | $9.29 | 545 | $17.05 | 27 | $0.344 | $22.95 | 2.47 | $6.45 | 0.69 | $6.45 | 0.69 | 7 |
| 15 | $16.16 | 907 | $17.82 | 40 | $0.404 | $29.56 | 1.83 | $5.88 | 0.36 | $13.22 | 0.82 | 5 |
| 16 | $15.46 | 1,147 | $13.48 | 56 | $0.276 | $65.70 | 4.25 | $35.60 | 2.30 | $39.15 | 2.53 | 9 |
| 17 | $25.63 | 1,919 | $13.36 | 76 | $0.337 | $27.51 | 1.07 | $17.23 | 0.67 | $17.23 | 0.67 | 8 |
| 18 | $21.31 | 1,639 | $13.00 | 66 | $0.323 | $40.55 | 1.90 | $20.86 | 0.98 | $20.86 | 0.98 | 9 |
| 19 | $22.04 | 1,466 | $15.03 | 65 | $0.339 | $30.37 | 1.38 | $26.93 | 1.22 | $69.67 | 3.16 | 6 |
| 20 | $18.74 | 1,168 | $16.04 | 53 | $0.354 | $44.74 | 2.39 | $10.05 | 0.54 | $23.66 | 1.26 | 6 |
| 21 | $18.94 | 1,051 | $18.02 | 46 | $0.412 | $27.90 | 1.47 | $20.54 | 1.08 | $40.68 | 2.15 | 6 |
| 22 | $12.62 | 914 | $13.81 | 30 | $0.421 | $40.06 | 3.17 | $24.45 | 1.94 | $24.45 | 1.94 | 9 |
| 23 | $12.32 | 833 | $14.79 | 28 | $0.440 | $7.16 | 0.58 | $3.48 | 0.28 | $3.48 | 0.28 | 2 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $13.89 | — | $0.00 | — | $0.00 | — | 1 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $17.65 | — | $0.00 | — | $0.00 | — | 2 |
| 07 | $0.00 | 0 | — | 1 | $0.000 | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 08 | $0.00 | 0 | — | 0 | — | $26.36 | — | $0.00 | — | $0.00 | — | 2 |
| 09 | $0.00 | 0 | — | 0 | — | $14.04 | — | $0.00 | — | $0.00 | — | 1 |
| 10 | $0.00 | 0 | — | 0 | — | $21.47 | — | $0.00 | — | $0.00 | — | 2 |
| 11 | $0.00 | 0 | — | 1 | $0.000 | $10.14 | — | $0.00 | — | $0.00 | — | 3 |
| 12 | $0.00 | 0 | — | 0 | — | $32.72 | — | $0.00 | — | $0.00 | — | 3 |
| 13 | $0.00 | 0 | — | 0 | — | $19.99 | — | $0.00 | — | $0.00 | — | 3 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $16.47 | — | $0.00 | — | $0.00 | — | 2 |
| 16 | $0.00 | 0 | — | 0 | — | $18.94 | — | $0.00 | — | $0.00 | — | 1 |
| 17 | $0.00 | 0 | — | 0 | — | $10.45 | — | $0.00 | — | $0.00 | — | 1 |
| 18 | $0.00 | 0 | — | 1 | $0.000 | $3.67 | — | $0.00 | — | $0.00 | — | 1 |
| 19 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $132.37 | — | $0.00 | — | $0.00 | — | 1 |
| 21 | $0.00 | 0 | — | 0 | — | $7.14 | — | $0.00 | — | $0.00 | — | 2 |
| 22 | $0.00 | 0 | — | 0 | — | $6.44 | — | $0.00 | — | $0.00 | — | 2 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
HR1 — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $14.61 | — | $0.00 | — | $0.00 | — | 1 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $52.62 | — | $0.00 | — | $0.00 | — | 2 |
| 06 | $0.00 | 0 | — | 1 | $0.000 | $3.56 | — | $6.36 | — | $6.36 | — | 1 |
| 07 | $0.00 | 0 | — | 0 | — | $64.63 | — | $0.00 | — | $0.00 | — | 5 |
| 08 | $0.00 | 0 | — | 0 | — | $20.12 | — | $0.00 | — | $0.00 | — | 3 |
| 09 | $0.00 | 0 | — | 0 | — | $3.35 | — | $0.00 | — | $0.00 | — | 1 |
| 10 | $0.00 | 0 | — | 1 | $0.000 | $21.65 | — | $0.00 | — | $0.00 | — | 2 |
| 11 | $0.00 | 0 | — | 0 | — | $3.56 | — | $0.00 | — | $0.00 | — | 1 |
| 12 | $0.00 | 0 | — | 0 | — | $10.67 | — | $0.00 | — | $0.00 | — | 1 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $6.69 | — | $0.00 | — | $0.00 | — | 1 |
| 15 | $0.00 | 0 | — | 0 | — | $17.96 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 1 | $0.000 | $6.34 | — | $0.00 | — | $0.00 | — | 2 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $3.16 | — | $0.00 | — | $0.00 | — | 1 |
| 20 | $0.00 | 0 | — | 0 | — | $12.99 | — | $0.00 | — | $0.00 | — | 1 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Every delivery cell in the portfolio table is B1's, the only account that delivered; the money columns still carry all four accounts, which is why hour 20 books $190.10 against B1's $44.74.
The day delivered late. B1's last eight UTC hours took 50.4% of its spend against 33.1% of a smaller day on 08-24, and that is what separates the two revenue measures above.
(i) The portfolio, hour by hour, 2026-08-24. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $12.41 | 907 | $13.68 | 32 | $0.388 | $43.90 | 3.54 | $3.58 | 0.29 | $3.58 | 0.29 | 5 |
| 01 | $15.94 | 1,254 | $12.71 | 36 | $0.443 | $12.96 | 0.81 | $10.29 | 0.65 | $10.29 | 0.65 | 4 |
| 02 | $23.94 | 1,518 | $15.77 | 55 | $0.435 | $45.80 | 1.91 | $100.47 | 4.20 | $104.03 | 4.35 | 7 |
| 03 | $18.64 | 1,775 | $10.50 | 50 | $0.373 | $69.47 | 3.73 | $30.14 | 1.62 | $30.14 | 1.62 | 14 |
| 04 | $17.87 | 1,660 | $10.77 | 44 | $0.406 | $80.88 | 4.53 | $7.04 | 0.39 | $7.04 | 0.39 | 9 |
| 05 | $15.23 | 1,493 | $10.20 | 28 | $0.544 | $84.78 | 5.57 | $29.52 | 1.94 | $29.52 | 1.94 | 9 |
| 06 | $12.70 | 1,319 | $9.63 | 39 | $0.326 | $21.58 | 1.70 | $0.00 | 0.00 | $0.00 | 0.00 | 5 |
| 07 | $16.61 | 1,509 | $11.01 | 64 | $0.260 | $57.44 | 3.46 | $49.62 | 2.99 | $53.18 | 3.20 | 8 |
| 08 | $19.28 | 1,553 | $12.41 | 58 | $0.332 | $58.89 | 3.05 | $70.68 | 3.67 | $70.68 | 3.67 | 10 |
| 09 | $19.18 | 1,535 | $12.50 | 40 | $0.479 | $103.55 | 5.40 | $68.97 | 3.60 | $68.97 | 3.60 | 12 |
| 10 | $25.96 | 1,694 | $15.32 | 52 | $0.499 | $67.01 | 2.58 | $14.05 | 0.54 | $14.05 | 0.54 | 14 |
| 11 | $19.64 | 1,477 | $13.30 | 49 | $0.401 | $103.46 | 5.27 | $22.69 | 1.16 | $35.52 | 1.81 | 16 |
| 12 | $22.61 | 1,677 | $13.48 | 59 | $0.383 | $57.63 | 2.55 | $44.14 | 1.95 | $44.14 | 1.95 | 9 |
| 13 | $17.25 | 1,389 | $12.42 | 55 | $0.314 | $74.96 | 4.35 | $57.35 | 3.32 | $57.35 | 3.32 | 13 |
| 14 | $11.73 | 918 | $12.78 | 47 | $0.250 | $62.86 | 5.36 | $19.78 | 1.69 | $19.78 | 1.69 | 10 |
| 15 | $11.87 | 1,082 | $10.97 | 64 | $0.185 | $101.28 | 8.53 | $41.17 | 3.47 | $47.67 | 4.02 | 13 |
| 16 | $14.24 | 1,173 | $12.14 | 31 | $0.459 | $85.96 | 6.04 | $18.02 | 1.27 | $18.02 | 1.27 | 10 |
| 17 | $11.34 | 990 | $11.45 | 28 | $0.405 | $56.48 | 4.98 | $32.75 | 2.89 | $32.75 | 2.89 | 11 |
| 18 | $7.40 | 592 | $12.50 | 20 | $0.370 | $24.38 | 3.29 | $0.00 | 0.00 | $0.00 | 0.00 | 7 |
| 19 | $7.73 | 430 | $17.98 | 20 | $0.387 | $66.70 | 8.63 | $3.56 | 0.46 | $3.56 | 0.46 | 7 |
| 20 | $6.07 | 398 | $15.25 | 12 | $0.506 | $60.89 | 10.03 | $7.12 | 1.17 | $7.12 | 1.17 | 11 |
| 21 | $5.19 | 377 | $13.77 | 21 | $0.247 | $23.02 | 4.44 | $9.98 | 1.92 | $9.98 | 1.92 | 4 |
| 22 | $5.46 | 342 | $15.96 | 11 | $0.496 | $23.51 | 4.31 | $7.04 | 1.29 | $7.04 | 1.29 | 7 |
| 23 | $5.51 | 350 | $15.74 | 10 | $0.551 | $19.14 | 3.47 | $3.56 | 0.65 | $3.56 | 0.65 | 3 |
(ii) The same 24 hours per account, 2026-08-24.
B1 — $190.19 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $3.66 | 351 | $10.43 | 12 | $0.305 | $10.47 | 2.86 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 01 | $4.72 | 470 | $10.04 | 15 | $0.315 | $6.34 | 1.34 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 02 | $6.69 | 646 | $10.36 | 22 | $0.304 | $13.16 | 1.97 | $52.81 | 7.89 | $56.37 | 8.43 | 4 |
| 03 | $6.39 | 865 | $7.39 | 24 | $0.266 | $36.01 | 5.64 | $6.47 | 1.01 | $6.47 | 1.01 | 4 |
| 04 | $7.41 | 836 | $8.86 | 26 | $0.285 | $49.00 | 6.61 | $3.48 | 0.47 | $3.48 | 0.47 | 5 |
| 05 | $6.92 | 803 | $8.62 | 17 | $0.407 | $54.83 | 7.92 | $10.68 | 1.54 | $10.68 | 1.54 | 5 |
| 06 | $5.20 | 640 | $8.12 | 21 | $0.248 | $7.23 | 1.39 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 07 | $7.05 | 844 | $8.35 | 42 | $0.168 | $28.97 | 4.11 | $10.82 | 1.53 | $10.82 | 1.53 | 5 |
| 08 | $9.88 | 922 | $10.72 | 39 | $0.253 | $33.60 | 3.40 | $67.12 | 6.79 | $67.12 | 6.79 | 6 |
| 09 | $7.71 | 788 | $9.78 | 25 | $0.308 | $57.05 | 7.40 | $27.18 | 3.53 | $27.18 | 3.53 | 6 |
| 10 | $10.05 | 812 | $12.38 | 28 | $0.359 | $29.62 | 2.95 | $7.14 | 0.71 | $7.14 | 0.71 | 5 |
| 11 | $7.38 | 705 | $10.47 | 22 | $0.335 | $24.47 | 3.32 | $12.67 | 1.72 | $25.50 | 3.46 | 6 |
| 12 | $8.19 | 885 | $9.25 | 31 | $0.264 | $17.77 | 2.17 | $21.01 | 2.56 | $21.01 | 2.56 | 4 |
| 13 | $12.40 | 1,065 | $11.64 | 43 | $0.288 | $36.24 | 2.92 | $32.96 | 2.66 | $32.96 | 2.66 | 7 |
| 14 | $11.73 | 918 | $12.78 | 43 | $0.273 | $41.28 | 3.52 | $19.78 | 1.69 | $19.78 | 1.69 | 8 |
| 15 | $11.87 | 1,082 | $10.97 | 63 | $0.188 | $71.62 | 6.03 | $41.17 | 3.47 | $47.67 | 4.02 | 11 |
| 16 | $14.24 | 1,173 | $12.14 | 31 | $0.459 | $64.12 | 4.50 | $18.02 | 1.27 | $18.02 | 1.27 | 7 |
| 17 | $11.34 | 990 | $11.45 | 28 | $0.405 | $46.94 | 4.14 | $32.75 | 2.89 | $32.75 | 2.89 | 8 |
| 18 | $7.40 | 592 | $12.50 | 17 | $0.435 | $10.68 | 1.44 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 19 | $7.73 | 430 | $17.98 | 19 | $0.407 | $35.47 | 4.59 | $3.56 | 0.46 | $3.56 | 0.46 | 4 |
| 20 | $6.07 | 398 | $15.25 | 12 | $0.506 | $47.98 | 7.90 | $7.12 | 1.17 | $7.12 | 1.17 | 7 |
| 21 | $5.19 | 377 | $13.77 | 20 | $0.260 | $6.42 | 1.24 | $9.98 | 1.92 | $9.98 | 1.92 | 2 |
| 22 | $5.46 | 342 | $15.96 | 10 | $0.546 | $10.53 | 1.93 | $3.48 | 0.64 | $3.48 | 0.64 | 3 |
| 23 | $5.51 | 350 | $15.74 | 10 | $0.551 | $19.14 | 3.47 | $3.56 | 0.65 | $3.56 | 0.65 | 3 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $79.53 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.49 | 364 | $12.34 | 9 | $0.499 | $6.93 | 1.54 | $3.58 | 0.80 | $3.58 | 0.80 | 2 |
| 01 | $5.53 | 503 | $10.99 | 13 | $0.425 | $3.67 | 0.66 | $7.34 | 1.33 | $7.34 | 1.33 | 1 |
| 02 | $7.80 | 538 | $14.50 | 24 | $0.325 | $14.71 | 1.89 | $32.97 | 4.23 | $32.97 | 4.23 | 1 |
| 03 | $6.78 | 586 | $11.57 | 13 | $0.522 | $10.29 | 1.52 | $10.31 | 1.52 | $10.31 | 1.52 | 3 |
| 04 | $5.96 | 534 | $11.16 | 8 | $0.745 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 05 | $5.82 | 505 | $11.52 | 8 | $0.727 | $16.14 | 2.77 | $18.85 | 3.24 | $18.85 | 3.24 | 2 |
| 06 | $4.11 | 467 | $8.80 | 12 | $0.342 | $3.56 | 0.87 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 07 | $4.79 | 426 | $11.24 | 12 | $0.399 | $17.80 | 3.72 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 08 | $5.12 | 416 | $12.31 | 15 | $0.341 | $3.56 | 0.70 | $3.56 | 0.70 | $3.56 | 0.70 | 1 |
| 09 | $5.90 | 477 | $12.37 | 8 | $0.738 | $14.71 | 2.49 | $29.41 | 4.99 | $29.41 | 4.99 | 1 |
| 10 | $7.42 | 560 | $13.25 | 16 | $0.464 | $10.17 | 1.37 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 11 | $5.45 | 423 | $12.88 | 16 | $0.341 | $28.38 | 5.21 | $6.83 | 1.25 | $6.83 | 1.25 | 3 |
| 12 | $7.42 | 491 | $15.11 | 12 | $0.618 | $21.33 | 2.88 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 13 | $2.94 | 198 | $14.85 | 9 | $0.327 | $13.61 | 4.63 | $24.39 | 8.30 | $24.39 | 8.30 | 2 |
| 14 | $0.00 | 0 | — | 3 | $0.000 | $6.97 | — | $0.00 | — | $0.00 | — | 1 |
| 15 | $0.00 | 0 | — | 1 | $0.000 | $14.71 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $21.84 | — | $0.00 | — | $0.00 | — | 3 |
| 17 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 18 | $0.00 | 0 | — | 2 | $0.000 | $3.58 | — | $0.00 | — | $0.00 | — | 1 |
| 19 | $0.00 | 0 | — | 1 | $0.000 | $14.69 | — | $0.00 | — | $0.00 | — | 1 |
| 20 | $0.00 | 0 | — | 0 | — | $6.36 | — | $0.00 | — | $0.00 | — | 2 |
| 21 | $0.00 | 0 | — | 1 | $0.000 | $13.61 | — | $0.00 | — | $0.00 | — | 1 |
| 22 | $0.00 | 0 | — | 1 | $0.000 | $9.99 | — | $3.56 | — | $3.56 | — | 3 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
HR1 — $74.08 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.26 | 192 | $22.19 | 11 | $0.387 | $26.51 | 6.22 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 01 | $5.69 | 281 | $20.25 | 8 | $0.711 | $2.94 | 0.52 | $2.94 | 0.52 | $2.94 | 0.52 | 1 |
| 02 | $9.45 | 334 | $28.29 | 9 | $1.050 | $17.93 | 1.90 | $14.69 | 1.55 | $14.69 | 1.55 | 2 |
| 03 | $5.47 | 324 | $16.88 | 13 | $0.421 | $23.16 | 4.23 | $13.35 | 2.44 | $13.35 | 2.44 | 7 |
| 04 | $4.50 | 290 | $15.52 | 10 | $0.450 | $31.88 | 7.08 | $3.56 | 0.79 | $3.56 | 0.79 | 4 |
| 05 | $2.49 | 185 | $13.46 | 3 | $0.830 | $13.81 | 5.55 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 06 | $3.39 | 212 | $15.99 | 6 | $0.565 | $10.79 | 3.18 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 07 | $4.77 | 239 | $19.96 | 10 | $0.477 | $10.67 | 2.24 | $38.80 | 8.13 | $42.36 | 8.88 | 2 |
| 08 | $4.28 | 215 | $19.91 | 4 | $1.070 | $21.73 | 5.08 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 09 | $5.57 | 270 | $20.63 | 7 | $0.796 | $31.79 | 5.71 | $12.37 | 2.22 | $12.37 | 2.22 | 5 |
| 10 | $8.49 | 322 | $26.37 | 8 | $1.061 | $27.22 | 3.21 | $6.91 | 0.81 | $6.91 | 0.81 | 6 |
| 11 | $6.81 | 349 | $19.51 | 11 | $0.619 | $50.60 | 7.43 | $3.20 | 0.47 | $3.20 | 0.47 | 7 |
| 12 | $7.00 | 301 | $23.26 | 16 | $0.438 | $18.53 | 2.65 | $23.13 | 3.30 | $23.13 | 3.30 | 2 |
| 13 | $1.91 | 126 | $15.16 | 3 | $0.637 | $25.11 | 13.15 | $0.00 | 0.00 | $0.00 | 0.00 | 4 |
| 14 | $0.00 | 0 | — | 1 | $0.000 | $14.61 | — | $0.00 | — | $0.00 | — | 1 |
| 15 | $0.00 | 0 | — | 0 | — | $14.95 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $6.55 | — | $0.00 | — | $0.00 | — | 2 |
| 18 | $0.00 | 0 | — | 1 | $0.000 | $10.12 | — | $0.00 | — | $0.00 | — | 3 |
| 19 | $0.00 | 0 | — | 0 | — | $16.55 | — | $0.00 | — | $0.00 | — | 2 |
| 20 | $0.00 | 0 | — | 0 | — | $6.55 | — | $0.00 | — | $0.00 | — | 2 |
| 21 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 22 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.
Counting which way each shared hour points, which needs no weighting and asks only for a direction:
| metric | hours 2026-08-25 ran higher | hours it ran lower | sign test |
|---|---|---|---|
| CPM | 15 of 24 | 9 of 24 | p = 0.307 |
| CTR | 11 of 24 | 13 of 24 | p = 0.839 |
| click→install | 16 of 24 | 8 of 24 | p = 0.152 |
| CPI | 9 of 24 | 15 of 24 | p = 0.307 |
A sign test throws magnitude away and buys weight-free direction with it.
Every shared hour, 2026-08-24 → 2026-08-25. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.
| hr | impressions | CPM | CTR | click→install | CPI |
|---|---|---|---|---|---|
| 00 | 907 → 359 | 13.68 → 14.18 | 16.65% → 14.21% | 17.9% → 35.3% | 0.460 → 0.283 |
| 01 | 1,254 → 429 | 12.71 → 10.16 | 14.75% → 14.69% | 18.4% → 30.2% | 0.469 → 0.229 |
| 02 | 1,518 → 472 | 15.77 → 9.96 | 14.23% → 14.41% | 24.1% → 29.4% | 0.460 → 0.235 |
| 03 | 1,775 → 407 | 10.50 → 16.73 | 12.62% → 14.50% | 21.9% → 27.1% | 0.380 → 0.426 |
| 04 | 1,660 → 410 | 10.77 → 7.17 | 13.43% → 11.95% | 20.2% → 38.8% | 0.397 → 0.155 |
| 05 | 1,493 → 416 | 10.20 → 12.60 | 12.53% → 14.66% | 15.5% → 11.5% | 0.525 → 0.749 |
| 06 | 1,319 → 395 | 9.63 → 10.89 | 13.95% → 15.70% | 20.1% → 30.6% | 0.343 → 0.226 |
| 07 | 1,509 → 803 | 11.01 → 13.24 | 15.11% → 13.95% | 27.2% → 21.4% | 0.268 → 0.443 |
| 08 | 1,553 → 1,046 | 12.41 → 9.05 | 16.42% → 13.67% | 20.0% → 21.7% | 0.378 → 0.305 |
| 09 | 1,535 → 1,102 | 12.50 → 15.07 | 14.27% → 13.34% | 16.9% → 24.5% | 0.518 → 0.461 |
| 10 | 1,694 → 1,005 | 15.32 → 11.73 | 14.99% → 12.74% | 20.9% → 28.9% | 0.490 → 0.319 |
| 11 | 1,477 → 859 | 13.30 → 18.41 | 18.69% → 13.85% | 16.7% → 19.3% | 0.427 → 0.687 |
| 12 | 1,677 → 866 | 13.48 → 12.59 | 16.88% → 14.20% | 20.5% → 22.0% | 0.390 → 0.404 |
| 13 | 1,389 → 780 | 12.42 → 13.81 | 17.28% → 16.54% | 21.7% → 31.0% | 0.332 → 0.269 |
| 14 | 918 → 545 | 12.78 → 17.05 | 19.17% → 20.18% | 23.3% → 21.8% | 0.286 → 0.387 |
| 15 | 1,082 → 907 | 10.97 → 17.82 | 20.70% → 15.99% | 29.5% → 25.5% | 0.180 → 0.437 |
| 16 | 1,173 → 1,147 | 12.14 → 13.48 | 15.09% → 19.27% | 18.6% → 24.0% | 0.432 → 0.292 |
| 17 | 990 → 1,919 | 11.45 → 13.36 | 14.55% → 16.73% | 19.4% → 23.1% | 0.405 → 0.346 |
| 18 | 592 → 1,639 | 12.50 → 13.00 | 11.32% → 17.14% | 26.9% → 24.2% | 0.411 → 0.313 |
| 19 | 430 → 1,466 | 17.98 → 15.03 | 15.12% → 16.51% | 27.7% → 25.6% | 0.429 → 0.355 |
| 20 | 398 → 1,168 | 15.25 → 16.04 | 14.07% → 15.24% | 25.0% → 28.7% | 0.434 → 0.367 |
| 21 | 377 → 1,051 | 13.77 → 18.02 | 16.18% → 15.60% | 34.4% → 28.0% | 0.247 → 0.412 |
| 22 | 342 → 914 | 15.96 → 13.81 | 13.74% → 14.11% | 17.0% → 27.9% | 0.682 → 0.351 |
| 23 | 350 → 833 | 15.74 → 14.79 | 16.57% → 14.53% | 20.7% → 20.7% | 0.459 → 0.493 |
The unweighted read separates nothing, and the pooled read below separates click→install. Hour counts of 15, 11, 16 and 9 out of 24 are what a coin does; the pooled funnel weights each hour by what it delivered, and this day delivered into its late hours.
(i) The buy by country, 2026-08-25. On the report clock. Meta serves no hour × country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there. The rows are B1's alone: Nomad Node, KBM1 and HR1 delivered nothing on this day, so the portfolio cut and B1's cut are the same table.
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $50.47 | 17.3% | 5,882 | $8.58 | 166 | $0.304 | $53.39 | 1.06 | 18 |
| US | $34.45 | 11.8% | 522 | $65.94 | 16 | $2.153 | $34.95 | 1.01 | 8 |
| GB | $14.49 | 5.0% | 366 | $39.62 | 31 | $0.468 | $58.79 | 4.06 | 9 |
| TR | $12.23 | 4.2% | 544 | $22.49 | 36 | $0.340 | $10.73 | 0.88 | 2 |
| MX | $11.44 | 3.9% | 1,025 | $11.16 | 31 | $0.369 | $0.00 | 0.00 | 0 |
| AR | $9.61 | 3.3% | 664 | $14.46 | 35 | $0.275 | $2.99 | 0.31 | 1 |
| DE | $8.94 | 3.1% | 173 | $51.78 | 10 | $0.894 | $0.00 | 0.00 | 0 |
| ID | $7.80 | 2.7% | 1,265 | $6.17 | 56 | $0.139 | $11.75 | 1.51 | 5 |
| CL | $7.05 | 2.4% | 363 | $19.40 | 18 | $0.392 | $10.67 | 1.51 | 2 |
| PL | $6.39 | 2.2% | 257 | $24.87 | 8 | $0.799 | $3.74 | 0.59 | 2 |
| PH | $6.15 | 2.1% | 1,386 | $4.44 | 44 | $0.140 | $0.00 | 0.00 | 0 |
| IT | $6.09 | 2.1% | 343 | $17.73 | 27 | $0.225 | $34.47 | 5.66 | 6 |
136 further countries are not listed, $116.82 between them (40.0% of this block).
Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $33.44 from Meta 2026-08-24 and $258.49 from Meta 2026-08-25, a measured UTC-day total of $291.93.
The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and the only account that delivered is UTC-7, so the day rests on the reconciliation above rather than on the identity beside it.
(ii) The same cut per account, 2026-08-25.
B1
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $50.47 | 17.3% | 5,882 | $8.58 | 166 | $0.304 | $53.39 | 1.06 | 18 |
| US | $34.45 | 11.8% | 522 | $65.94 | 16 | $2.153 | $34.95 | 1.01 | 8 |
| GB | $14.49 | 5.0% | 366 | $39.62 | 31 | $0.468 | $58.79 | 4.06 | 9 |
| TR | $12.23 | 4.2% | 544 | $22.49 | 36 | $0.340 | $10.73 | 0.88 | 2 |
| MX | $11.44 | 3.9% | 1,025 | $11.16 | 31 | $0.369 | $0.00 | 0.00 | 0 |
| AR | $9.61 | 3.3% | 664 | $14.46 | 35 | $0.275 | $2.99 | 0.31 | 1 |
| DE | $8.94 | 3.1% | 173 | $51.78 | 10 | $0.894 | $0.00 | 0.00 | 0 |
| ID | $7.80 | 2.7% | 1,265 | $6.17 | 56 | $0.139 | $11.75 | 1.51 | 5 |
| CL | $7.05 | 2.4% | 363 | $19.40 | 18 | $0.392 | $10.67 | 1.51 | 2 |
| PL | $6.39 | 2.2% | 257 | $24.87 | 8 | $0.799 | $3.74 | 0.59 | 2 |
| PH | $6.15 | 2.1% | 1,386 | $4.44 | 44 | $0.140 | $0.00 | 0.00 | 0 |
| IT | $6.09 | 2.1% | 343 | $17.73 | 27 | $0.225 | $34.47 | 5.66 | 6 |
136 further countries are not listed, $116.82 between them (40.0% of this block).
Nomad Node — no country block: it delivered nothing on this day, a measured zero.
KBM1 — no country block: it delivered nothing on this day, a measured zero.
HR1 — no country block: it delivered nothing on this day, a measured zero.
India is the only country above the 16-payer bar, at 17.3% of spend and within-day 1.06 on 18 payers, against 1.74 on 38 payers the day before. Every other row is a direction.
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $343.80 | $291.93 | −15.1% |
| impressions | 27,412 | 20,938 | −23.6% |
| CPM | $12.54 | $13.94 | +11.2% |
| registrations (ours) | 925 | 831 | −10.2% |
| cost per registration | $0.372 | $0.351 | −5.5% |
| booked | $1,406.50 (4.09) | $1,456.06 (4.99) | +3.5% |
| Meta booked | |||
| within-day | $651.52 (1.90) | $483.01 (1.65) | −25.9% |
| cohort @ 24h | $677.97 (1.97) | $610.02 (2.09) | −10.0% |
| booked payers | 146 | 116 | −30 |
| payer rate (d0) | 9.9% | 7.9% | −2.0 pts |
| ARPU (d0) | $0.7329 | $0.7341 | +0.2% |
| ARPPU (d0) | $7.37 | $9.24 | +25.4% |
Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.
| spend | impressions | CPM | clicks | CTR | installs | click→install | CPI | |
|---|---|---|---|---|---|---|---|---|
| 2026-08-24 | $343.80 | 27,412 | 12.54 | 4,200 | 15.32% | 891 | 21.21% | $0.386 |
| 2026-08-25 | $291.93 | 20,938 | 13.94 | 3,226 | 15.41% | 812 | 25.17% | $0.360 |
Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.
Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.
| installed | booked on 2026-08-25 | share |
|---|---|---|
| 2026-08-25 | $483.01 | 33.2% |
| 2026-08-24 | $143.27 | 9.8% |
| 2026-08-23 | $309.55 | 21.3% |
| 2026-08-22 | $233.66 | 16.0% |
| 2026-08-21 | $259.83 | 17.8% |
| 2026-08-20 | $26.74 | 1.8% |
Two-thirds of the day's money came from installs bought before it, and $803.04 of that from 08-21 to 08-23, when three accounts were still delivering.
(i) Every campaign the portfolio ran, 2026-08-25.
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $322.57 | 100.0% | 23,658 | $13.63 | 824 | $0.391 | $476.65 | 1.48 | 88 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $0.00 | 0.0% | 0 | — | 4 | $0.000 | $0.00 | — | 17 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $0.00 | 0.0% | 0 | — | 3 | $0.000 | $6.36 | — | 11 |
(ii) The same, per account, 2026-08-25.
B1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $322.57 | 100.0% | 23,658 | $13.63 | 824 | $0.391 | $476.65 | 1.48 | 88 |
Nomad Node
nothing delivered or registered.
KBM1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $0.00 | 0.0% | 0 | — | 4 | $0.000 | $0.00 | — | 17 |
HR1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $0.00 | 0.0% | 0 | — | 3 | $0.000 | $6.36 | — | 11 |
⚠ This section is on each account's own Meta day. B1 reads $322.57 here against $291.93 in the account tables above, which is the seven-hour restitch on a UTC-7 account.
One campaign carries the product in all three accounts and only B1's copy delivered, so the two zero rows are the outage rather than a campaign result.
Activity history, B1, rendered range Aug 23 to Aug 26. The campaign's daily budget was raised from $150 to $250 on Aug 24 at 11:14 PM in B1's own clock, which is 2026-08-25 06:14 UTC. A regime is a stretch over which the budget did not change, and the reported day therefore straddles two of them while 08-24 sits wholly inside the lower one. vid_ww_lace_10s_9x16_sn_v1 was moved from Active to Not Approved by Meta on Aug 25 at 8:23 PM, 2026-08-26 03:23 UTC, three hours after the day closed.
No comparison on this page is regime-matched, because the regime carrying three quarters of 08-25 opened inside it.
(i) Every asset the portfolio ran, 2026-08-25. One row per ad, the account named on it.
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_lace_10s_9x16_sn_v1 | B1 | $139.88 | 8,250 | $16.96 | 417 | $0.335 | $173.56 | 1.24 | $235.10 | 40 |
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $106.78 | 10,729 | $9.95 | 278 | $0.384 | $229.86 | 2.15 | $279.56 | 29 |
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $41.20 | 2,572 | $16.02 | 104 | $0.396 | $60.84 | 1.48 | $76.61 | 13 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $34.38 | 2,088 | $16.47 | 25 | $1.375 | $12.39 | 0.36 | $12.39 | 4 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.33 | 19 | $17.37 | 0 | — | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 12 |
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 7 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $6.36 | — | $6.36 | 1 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 1 |
vid_ww_shirt_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 2 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
vid_ww_pooldirect_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
(ii) The same, per account, 2026-08-25.
B1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_lace_10s_9x16_sn_v1 | B1 | $139.88 | 8,250 | $16.96 | 417 | $0.335 | $173.56 | 1.24 | $235.10 | 40 |
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $106.78 | 10,729 | $9.95 | 278 | $0.384 | $229.86 | 2.15 | $279.56 | 29 |
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $41.20 | 2,572 | $16.02 | 104 | $0.396 | $60.84 | 1.48 | $76.61 | 13 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $34.38 | 2,088 | $16.47 | 25 | $1.375 | $12.39 | 0.36 | $12.39 | 4 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.33 | 19 | $17.37 | 0 | — | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
Nomad Node
nothing delivered or registered.
KBM1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 3 | $0.000 | $0.00 | — | $0.00 | 12 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 1 |
vid_ww_pooldirect_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
HR1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 7 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $6.36 | — | $6.36 | 1 |
vid_ww_shirt_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 2 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 1 |
Two B1 creatives are 84.5% of the day's spend, lace at $139.88 and poolphoto at $106.78.
One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.
Meta's instrument on both sides of every ratio. Our registrations never enter this table.
| asset | spend | impressions | CPM | clicks | CTR | installs | click→install | CPI |
|---|---|---|---|---|---|---|---|---|
B1/lace | $131.23 | 7,718 | 17.00 | 1,422 | 18.42% | 402 | 28.27% | $0.326 |
B1/poolphoto | $90.82 | 8,959 | 10.14 | 1,125 | 12.56% | 273 | 24.27% | $0.333 |
B1/shirt | $44.22 | 2,789 | 15.86 | 486 | 17.43% | 105 | 21.60% | $0.421 |
B1/pooldirect | $25.19 | 1,446 | 17.42 | 191 | 13.21% | 26 | 13.61% | $0.969 |
B1/kimono | $0.47 | 26 | 18.08 | 2 | 7.69% | 0 | 0.00% | — |
KBM1/poolslow | $0.00 | 0 | — | 0 | — | 3 | — | $0.000 |
KBM1/lace | $0.00 | 0 | — | 0 | — | 0 | — | — |
HR1/bodysuit | $0.00 | 0 | — | 0 | — | 0 | — | — |
HR1/shirt | $0.00 | 0 | — | 0 | — | 0 | — | — |
HR1/kimono | $0.00 | 0 | — | 0 | — | 2 | — | $0.000 |
Five rows booked on no spend and enter no rate, $536.91 between them and KBM1/poolslow the largest at $282.58, all of it from cohorts bought before those two accounts stopped.
Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.
| asset | booked | bROAS (Meta) | within-day | wROAS | cohort@H | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) | largest payer |
|---|---|---|---|---|---|---|---|---|---|---|---|
B1/lace | $316.67 | 2.41 (2.58) | $173.56 | 1.32 | $235.10 | 1.79 | 32 | 7.7% | 0.564 | 7.35 | 10.2% |
B1/poolphoto | $431.67 | 4.75 (6.93) | $229.86 | 2.53 | $279.56 | 3.08 | 21 | 7.6% | 1.006 | 13.31 | 21.0% |
B1/shirt | $73.86 | 1.67 (7.22) | $60.84 | 1.38 | $76.61 | 1.73 | 9 | 8.7% | 0.737 | 8.51 | 30.4% |
B1/pooldirect | $15.85 | 0.63 (2.35) | $12.39 | 0.49 | $12.39 | 0.49 | 3 | 12.0% | 0.496 | 4.13 | 48.3% |
B1/kimono | $0.00 | 0.00 (0.00) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | — | — | — | — |
KBM1/poolslow | $282.58 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
KBM1/lace | $12.99 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
HR1/bodysuit | $178.58 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
HR1/shirt | $56.40 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
HR1/kimono | $6.36 | — (—) | $6.36 | — | $6.36 | — | 1 | 100.0% | 6.359 | 6.36 | 100.0% |
The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.
Two rows clear the 16-payer bar and both are B1's: poolphoto at within-day 2.53 on 21 payers and lace at 1.32 on 29. poolphoto led on 08-24 as well, 1.80 against 1.51.
⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.
The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.
| asset | spend | India % | US % | other % | US % of its revenue |
|---|---|---|---|---|---|
B1/lace | $139.88 | 15.9% | 9.4% | 74.7% | 1.7% |
B1/poolphoto | $106.78 | 16.9% | 13.9% | 69.3% | 11.3% |
B1/shirt | $41.20 | 15.7% | 18.1% | 66.2% | 0.0% |
B1/pooldirect | $34.38 | 21.5% | 18.3% | 60.2% | 48.3% |
B1/kimono | $0.33 | 27.3% | 6.1% | 66.7% | — |
B1/pooldirect took 18.3% of its spend in the United States and 48.3% of its revenue from there, on three payers, so it points and does not measure.
Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.
Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the four accounts that carried it.
Vloom bought nothing on 2026-08-25, as it bought nothing on 2026-08-24, and $1,257.00 still arrived from people who installed before the day.
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 56 | 62 | +10.7% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $1,361.20 | $1,257.00 | −7.7% |
| Meta booked | $540.09 | $363.04 | |
| within-day | $75.70 | $14.20 | −81.2% |
| cohort @ 24h | $75.70 | $14.20 | −81.2% |
| booked payers | 98 | 78 | −20 |
| payer rate (d0) | 7.1% | 4.8% | −2.3 pts |
| ARPU (d0) | $1.3519 | $0.2290 | −83.1% |
| ARPPU (d0) | $18.93 | $4.73 | −75.0% |
2026-08-25 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $0.00 | 0% | 0 | — | 62 | $0.000 |
| B1 | $0.00 | 0% | 0 | — | 47 | $0.000 |
| Nomad Node | $0.00 | 0% | 0 | — | 15 | $0.000 |
| KBM1 | $0.00 | 0% | 0 | — | 0 | — |
| HR1 | $0.00 | 0% | 0 | — | 0 | — |
2026-08-25 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $1,257.00 | — | $14.20 | — | $14.20 | — | 3 | 4.8% | $0.2290 | $4.73 |
| B1 | $964.16 | — | $10.62 | — | $10.62 | — | 2 | 4.3% | $0.2260 | $5.31 |
| Nomad Node | $286.29 | — | $3.58 | — | $3.58 | — | 1 | 6.7% | $0.2384 | $3.58 |
| KBM1 | $2.99 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| HR1 | $3.56 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
Each account, 2026-08-24 against 2026-08-25, one table each.
B1
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 44 | 47 | +6.8% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $1,051.67 | $964.16 | −8.3% |
| Meta booked | $314.17 | $328.99 | |
| within-day | $70.44 | $10.62 | −84.9% |
| cohort @ 24h | $70.44 | $10.62 | −84.9% |
| booked payers | 79 | 60 | −19 |
| payer rate (d0) | 6.8% | 4.3% | −2.6 pts |
| ARPU (d0) | $1.6009 | $0.2260 | −85.9% |
| ARPPU (d0) | $23.48 | $5.31 | −77.4% |
Nomad Node
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 12 | 15 | +25.0% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $305.97 | $286.29 | −6.4% |
| Meta booked | $198.02 | $27.51 | |
| within-day | $5.26 | $3.58 | −32.1% |
| cohort @ 24h | $5.26 | $3.58 | −32.1% |
| booked payers | 18 | 16 | −2 |
| payer rate (d0) | 8.3% | 6.7% | −1.7 pts |
| ARPU (d0) | $0.4387 | $0.2384 | −45.7% |
| ARPPU (d0) | $5.26 | $3.58 | −32.1% |
KBM1 — nothing delivered and nobody registered on either day.
HR1 — nothing delivered and nobody registered on either day.
No ratio in this section is readable. Every ROAS divides by zero; the payer rate of 125.8% is 78 payers against 62 registrations.
No hourly section: nothing delivered in any hour of this day, in any of the four accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, because a chart of a zero day draws nothing, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.
No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.
| 2026-08-24 | 2026-08-25 | change | |
|---|---|---|---|
| spend | $0.00 | $0.00 | — |
| impressions | 0 | 0 | — |
| CPM | $0.00 | $0.00 | — |
| registrations (ours) | 56 | 62 | +10.7% |
| cost per registration | $0.000 | $0.000 | — |
| booked | $1,361.20 | $1,257.00 | −7.7% |
| Meta booked | $540.09 | $363.04 | |
| within-day | $75.70 | $14.20 | −81.2% |
| cohort @ 24h | $75.70 | $14.20 | −81.2% |
| booked payers | 98 | 78 | −20 |
| payer rate (d0) | 7.1% | 4.8% | −2.3 pts |
| ARPU (d0) | $1.3519 | $0.2290 | −83.1% |
| ARPPU (d0) | $18.93 | $4.73 | −75.0% |
Read the within-day column and nothing else here. It is the only one of the three not dominated by a back catalogue, and it fell from $75.70 to $14.20.
No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the table above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them. The two that still took registrations are named: bailingxia_meituan_ww_cvr_260802 in B1 with 35 and 0811_vl_bailingxia_srfhjyd-rain-chuva in Nomad Node with 11.
No asset delivered, so there is no per-asset table for this day. Registrations still arrived against no impression anywhere, 47 in B1 and 15 in Nomad Node, which is the same back-catalogue effect one level down.
⚠ Both days' cohort @ 24h are complete. 2026-08-25's cohort closed 24 hours after the last install of its own day, 2026-08-27 00:00 UTC, and this cut was taken after it; coverage reads 100% on both days, so the change column between them is a real comparison.
within-day is sealed and does not move. It is the column to read on this page, and cohort @ 24h is the cross-check on it where the day's delivery shape moved.
The Overview's per-account table was assembled from the two per-app instruments rather than from the combiner. overview_combine.py stopped on a division by zero at the Nomad Node row, which spent $0.00 on both days, after it had emitted the headline table above it. Every figure in the table is the row those two instruments print for that account, summed across the apps the way the combiner sums them, and the 0.00 to 0.00 change reads an em-dash rather than a percentage.
The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it, and it will keep appearing until the targeting field moves from the account to the campaign set.
One line the country instrument prints was cut rather than published. Its standing wording says the absent accounts' country split is missing, which is true on a day they delivered and this is not one: Nomad Node, KBM1 and HR1 bought nothing, and the per-account blocks in that section call each of them a measured zero. Publishing both would have put the page in two minds about the same three accounts.
Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.
The prior-day column restates 08-24 a day later. This run reads $343.80 where the 08-24 page carried $343.78, KBM1 $79.53 against $79.51 and 27,412 impressions against 27,411, because Meta was still settling that day's delivery when the earlier page was cut. Sinai's booked revenue for 08-24 is unchanged at $1,406.50.
Whether B1 can absorb the raise at return is the question the rest of the page is secondary to. Its daily budget went $150 to $250 six hours into the day, it spent $291.93 against $190.19, and it paid 26.7% more per thousand impressions to do it while within-day return fell 2.06 to 1.63. One more day wholly inside the $250 regime settles that; this one cannot, because the regime opened inside it.
lace took 47.9% of the day and was rejected three hours after the day closed. It was moved to Not Approved in B1 at 2026-08-26 03:23 UTC, and the same creative is still attached in KBM1, which no longer delivers. What Meta gives that spend to in B1 is the first thing the next page will show.
Two assets clear the payer bar and they agree with the day before on the leader, poolphoto at within-day 2.53 against lace at 1.32, having led 1.80 against 1.51 on 08-24. A third day at this volume settles the ranking.
41.2% of Sinai's booked revenue came from two accounts that bought nothing, $355.31 in KBM1 and $244.90 in HR1. That figure decays as their cohorts age, and how fast is measurable on the next page rather than arguable on this one.
KBM1 and HR1 still read Account disabled, a second full day with no delivery in either.
Staged in _runs/2026-08-27_2026-08-25_daily_auto/, after the 08-25 cohort sealed at 2026-08-27 00:00 UTC.
# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-08-25
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-08-24,2026-08-25
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
--day 2026-08-25 --prev 2026-08-24 --days 2026-08-22,2026-08-23,2026-08-24,2026-08-25 \
--app sinai_ww --country-json <run>/country_sinai_ww.json \
--out ad_ops/figures/2026-08-25_sinai --md <run>/chartblock_sinai_ww.md \
--relpath figures/2026-08-25_sinaiPayment cut 2026-08-27 01:20 UTC for Sinai and 01:10 UTC for Vloom. B1's campaign activity history was pulled over Aug 23 to Aug 27 and the range the page actually rendered, Aug 23 2026 to Aug 26 2026, was asserted before any row of it was read.
The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1 and KBM1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section and table C are the exceptions and say so where they appear.
The three revenue measures, all on our own payment records:
| measure | what it counts | moves? |
|---|---|---|
booked (bROAS) | money that arrived inside the report day, whatever day its payer installed | settled a few hours after midnight |
within-day (wROAS) | people who installed that day and paid before midnight | sealed at midnight, never moves |
cohort @ 24h (cROAS) | people who installed that day, measured 24 h after each one's own install | frozen once coverage reaches 100%; 100% here |
Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.
A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience.
The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.