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Daily campaign report — 2026-09-06, against 2026-09-05

The portfolio spent $591.49 on 2026-09-06 against $603.93 the day before, and booked $3,170.63 against $3,221.87. Only Sinai was bought, for a fourteenth day running: B1 took $449.36 against $494.34 and Dicey2 $142.13 against $109.59. Four creatives that did not exist the day before entered the buy from 16:00 UTC onward, and B1's campaign budget went $400 to $300 at 20:54 UTC. HR2 registered 46 people against 208 and none of its spend was measured on either day. Every per-user figure here is settled at 24 hours on both days. Definitions, the report clock and the three revenue measures are in the appendix.

Meta's own line is struck in both columns of every Sinai table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $2,685.29 and $2,619.66 against Meta's $2,066.59 and $2,298.69. The size of the disagreement is not evenly spread. On Dicey2's own row Meta books $655.20 against the $167.42 in our records, 3.9 times it, and that excess cannot be split per account or per asset. The Meta bracket beside any asset's bROAS is the same number and the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for a third day. Its hourly, day and country files have been skipped since 2026-09-04, so every HR2 delivery figure on this page reads zero while 46 registrations and $586.48 of booked revenue arrive from its campaign. It needs a re-pull.

1Overview

(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.

2026-09-052026-09-06change
spend$603.93$591.49−2.1%
impressions53,77857,083+6.1%
CPM$11.23$10.36−7.7%
registrations (ours)890875−1.7%
cost per registration$0.679$0.676−0.4%
booked$3,221.87 (5.33)$3,170.63 (5.36)−1.6%
Meta booked$2,066.59 (3.42)$2,298.69 (3.89)
within-day$546.75 (0.91)$483.94 (0.82)−11.5%
cohort @ 24h$731.91 (1.21)$609.55 (1.03)−16.7%
booked payers298271-27
payer rate (8h)7.9%7.5%-0.3 pts
ARPU (8h)$0.6734$0.6081−9.7%
ARPPU (8h)$8.56$8.06−5.8%
payer rate (d0)8.4%8.0%-0.4 pts
ARPU (d0)$0.8224$0.6966−15.3%
ARPPU (d0)$9.76$8.71−10.8%

Cohort value — ARPU and ARPPU at d0, d3 and d7

The 24 h horizon closed at 00:00 UTC on 2026-09-08 and both columns are covered to it, so every (d0) and cohort @ 24h cell carries a figure and the two days are comparable at the settled horizon. The 8 h rows sit beside them, and a figure at one horizon is never set against a figure at another. A daily carries d0 alone, because 09-06's d3 and d7 close on 09-11 and 09-15.

The measured buy fell 2.1% and bought 23.0% more registrations at 20.4% less each: B1 and Dicey2 together registered 802 people against 652, at $0.737 each against $0.926, while the portfolio line's smaller improvement carries HR2's 46 unmeasured registrations against 208.

The 24 h cohort return fell 1.21 to 1.03 at the portfolio line and held at 0.97 to 0.96 on the assets that carry the spend: HR2's cohort revenue went $143.60 to $42.77 against no cost on either day.

Four creatives entered the buy inside the day and took 16.5% of the spend for 30.5% of the installs, at $0.172 to $0.601 an install against $0.586 to $2.038 on the four incumbents, which is where the day's cost per install fell.

B1's campaign budget went $400 to $300 at 20:54 UTC, so this day spans two budget regimes while 09-05 sat wholly inside one. A regime that opens inside the report's own day is described and not put in a comparison table.

(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.

Vloom's share of spend was 0.0% on both days.

account2026-09-05 spend2026-09-06 spendchange2026-09-05 registrations2026-09-06 registrations
Portfolio$603.93$591.49−2.1%890875
B1$494.34$449.36−9.1%522539
Nomad Node$0.00$0.00—65
KBM1$0.00$0.00—13
Dicey2$109.59$142.13+29.7%152278
HR1$0.00$0.00—14
HR2$0.00$0.00—20846

HR2's $0.00 is an absence of measurement and not a zero, for a third day: its hourly, day and country exports have been skipped since 09-04, while 46 registrations arrived from its campaign against 208 and 441 on the two days before it.

NN1 exported at every grain and delivered nothing, which is a measured zero. NN2, KBM1 and HR1 were stopped by Meta on 08-23, 08-24 and 08-24 and are no longer exported at any grain, and HR2 left the pull on 09-04. All of them still book revenue through the payment ledger, which needs no export.

2The two apps, one tab each

Sinai is the only tab with delivery on this day: it took the whole $591.49 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the six accounts that buy it.

Sinai's measured spend was $591.49 against $603.93, and it booked $2,619.66 against $2,685.29.

The day, and every account

2026-09-052026-09-06change
spend$603.93$591.49−2.1%
impressions53,77857,083+6.1%
CPM$11.23$10.36−7.7%
registrations (ours)862855−0.8%
cost per registration$0.701$0.692−1.3%
booked$2,685.29 (4.45)$2,619.66 (4.43)−2.4%
Meta booked$2,066.59 (3.42)$2,298.69 (3.89)
within-day$546.75 (0.91)$483.94 (0.82)−11.5%
cohort @ 24h$731.91 (1.21)$609.55 (1.03)−16.7%
booked payers265247−18
payer rate (8h)8.1%7.7%−0.4 pts
payer rate (d0)8.7%8.2%−0.5 pts
ARPU (8h)$0.6953$0.6223−10.5%
ARPU (d0)$0.8491$0.7129−16.0%
ARPPU (8h)$8.56$8.06−5.8%
ARPPU (d0)$9.76$8.71−10.8%

2026-09-06 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$591.49100%57,083$10.36855$0.692
B1$449.3676%45,846$9.80524$0.858
Nomad Node$0.000%0—0—
KBM1$0.000%0—3$0.000
Dicey2$142.1324%11,237$12.65278$0.511
HR1$0.000%0—4$0.000
HR2$0.000%0—46$0.000

2026-09-06 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$2,619.664.43$483.940.82$609.551.03708.2%$0.7129$8.71
B1$1,692.753.77$344.630.77$417.330.93448.4%$0.7964$9.48
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$92.41—$0.00—$0.00—00.0%$0.0000—
Dicey2$167.421.18$103.700.73$149.451.05217.6%$0.5376$7.12
HR1$80.59—$0.00—$0.00—00.0%$0.0000—
HR2$586.48—$35.62—$42.77—510.9%$0.9298$8.55

Each account, 2026-09-05 against 2026-09-06, one table each.

B1

2026-09-052026-09-06change
spend$494.34$449.36−9.1%
impressions47,33845,846−3.2%
CPM$10.44$9.80−6.1%
registrations (ours)500524+4.8%
cost per registration$0.989$0.858−13.3%
booked$1,868.05 (3.78)$1,692.75 (3.77)−9.4%
Meta booked$1,586.74 (3.21)$1,643.49 (3.66)
within-day$374.27 (0.76)$344.63 (0.77)−7.9%
cohort @ 24h$540.34 (1.09)$417.33 (0.93)−22.8%
booked payers162139−23
payer rate (8h)10.4%7.8%−2.6 pts
payer rate (d0)11.2%8.4%−2.8 pts
ARPU (8h)$0.8911$0.6944−22.1%
ARPU (d0)$1.0807$0.7964−26.3%
ARPPU (8h)$8.57$8.87+3.6%
ARPPU (d0)$9.65$9.48−1.7%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)13+200.0%
cost per registration$0.000$0.000—
booked$109.15$92.41−15.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1410−4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-052026-09-06change
spend$109.59$142.13+29.7%
impressions6,44011,237+74.5%
CPM$17.02$12.65−25.7%
registrations (ours)152278+82.9%
cost per registration$0.721$0.511−29.1%
booked$84.21 (0.77)$167.42 (1.18)+98.8%
Meta booked$479.85 (4.38)$655.20 (4.61)
within-day$44.99 (0.41)$103.70 (0.73)+130.5%
cohort @ 24h$47.98 (0.44)$149.45 (1.05)+211.5%
booked payers1628+12
payer rate (8h)6.6%7.6%+1.0 pts
payer rate (d0)6.6%7.6%+1.0 pts
ARPU (8h)$0.3156$0.4768+51.1%
ARPU (d0)$0.3156$0.5376+70.3%
ARPPU (8h)$4.80$6.31+31.6%
ARPPU (d0)$4.80$7.12+48.3%

HR1

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)14+300.0%
cost per registration$0.000$0.000—
booked$52.86$80.59+52.4%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers56+1
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

HR2

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)20846−77.9%
cost per registration$0.000$0.000—
booked$571.02$586.48+2.7%
Meta booked——
within-day$127.49$35.62−72.1%
cohort @ 24h$143.60$42.77−70.2%
booked payers6864−4
payer rate (8h)3.8%8.7%+4.8 pts
payer rate (d0)4.3%10.9%+6.5 pts
ARPU (8h)$0.5087$0.7743+52.2%
ARPU (d0)$0.6904$0.9298+34.7%
ARPPU (8h)$13.23$8.90−32.7%
ARPPU (d0)$15.96$8.55−46.4%

B1 bought 4.8% more registrations at 13.3% less each and each was worth a quarter less at 24 h: 524 against 500 at $0.858 against $0.989, ARPU (d0) $1.0807 to $0.7964, its payer rate 11.2% to 8.4% and its ARPPU $9.65 to $9.48.

B1's 24 h cohort return went 1.09 to 0.93 while its within-day return held at 0.77 against 0.76, $540.34 to $417.33 on spend 9.1% lower, and two of its four delivering creatives were less than four hours old at midnight.

Dicey2 bought 82.9% more registrations at 29.1% less each on a CPM 25.7% lower, and its 24 h cohort return went 0.44 to 1.05 on 21 payers, the first Dicey2 row on this series to clear the 16-payer bar.

HR2 registered 46 people against 208 and 5 of them paid inside 24 h, so its per-user rows are not readable at this sample size; its cohort revenue, $42.77 against $143.60, is a sum and stands.

KBM1 and HR1 booked $92.41 and $80.59 with no delivery, from cohorts bought before Meta stopped them, so neither has a per-user row.

Hourly, 2026-09-06

(i) The portfolio, hour by hour, 2026-09-06. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$14.001,234$11.3533$0.424$79.325.67$13.090.94$13.090.9413
01$17.881,640$10.9033$0.542$41.852.34$3.560.20$3.560.206
02$17.531,576$11.1226$0.674$71.484.08$49.842.84$52.833.0113
03$14.401,406$10.2418$0.800$102.147.09$0.000.00$0.000.0013
04$10.981,154$9.519$1.220$106.739.72$0.000.00$0.000.0012
05$13.311,365$9.7528$0.475$78.025.86$5.980.45$9.330.707
06$18.731,822$10.2816$1.171$88.754.74$35.291.88$35.291.8811
07$31.523,268$9.6539$0.808$117.503.73$7.120.23$7.120.2319
08$28.652,974$9.6333$0.868$142.734.98$54.701.91$54.701.9117
09$29.692,960$10.0340$0.742$210.557.09$25.860.87$25.860.8716
10$27.382,682$10.2120$1.369$75.322.75$13.660.50$13.660.5014
11$26.862,524$10.6432$0.839$131.434.89$7.020.26$7.020.2615
12$25.102,321$10.8126$0.965$146.715.85$3.560.14$7.120.2825
13$26.882,367$11.3634$0.791$100.673.75$6.960.26$6.960.2615
14$29.842,591$11.5226$1.148$140.584.71$19.660.66$19.660.6612
15$27.692,790$9.9237$0.748$66.592.40$13.680.49$26.900.9713
16$30.013,133$9.5842$0.715$127.114.24$66.152.20$72.702.4223
17$37.934,415$8.5977$0.493$109.882.90$17.910.47$43.691.1520
18$39.414,121$9.5671$0.555$86.062.18$40.341.02$46.861.1916
19$33.833,309$10.2257$0.594$115.423.41$18.740.55$22.120.6512
20$29.072,156$13.4835$0.831$138.464.76$20.900.72$35.851.2317
21$24.881,857$13.4033$0.754$84.213.38$29.141.17$45.241.8214
22$17.831,618$11.0236$0.495$99.205.56$23.541.32$23.541.3215
23$18.091,800$10.0554$0.335$158.968.79$7.230.40$36.442.0115

Spend ran $10.98 to $39.41 an hour and the peak sat in the evening: 17:00 to 20:00 UTC took $140.24, the four hours the new creatives all delivered in.

CPM sat between $8.59 and $13.48 and was lowest at 17:00, the hour that bought most, against a day before that ran $9.09 to $15.63.

Registrations ran 9 to 77 an hour, and 46 of the day's 855 are HR2's, against 208 of 862.

The 24 h cohort column is filled on every row now, and no hour clears the payer bar on its own: the booked payer counts run 6 to 25 and belong to the booked column beside them, which counts whoever paid in the hour whatever day they installed.

2026-09-07T18:23:37.890441 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 40 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 1500 2000 2500 3000 3500 4000 4500 impressions Impressions and installs by hour impressions installs 10 20 30 40 50 60 70 installs (Meta Leads) The day's motion — whole account, 2026-09-06 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-07T18:23:38.045783 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 6 7 8 9 10 11 CTR % CTR 0 4 8 12 16 20 hour (UTC) 9 10 11 12 13 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.4 0.6 0.8 1.0 1.2 1.4 USD Cost per install Delivery by hour — whole account, 2026-09-06 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

(ii) The same 24 hours per account, 2026-09-06.

B1 — $449.36 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$11.551,046$11.0417$0.679$73.186.34$13.091.13$13.091.1311
01$13.791,402$9.8417$0.811$22.721.65$3.560.26$3.560.263
02$14.911,381$10.8010$1.491$26.751.79$17.801.19$20.791.396
03$12.521,266$9.899$1.391$59.204.73$0.000.00$0.000.008
04$8.75982$8.917$1.250$73.188.36$0.000.00$0.000.006
05$10.151,169$8.6822$0.461$31.283.08$5.980.59$9.330.922
06$14.651,611$9.0911$1.332$39.532.70$35.292.41$35.292.415
07$22.012,616$8.4126$0.847$64.112.91$3.560.16$3.560.1610
08$20.702,496$8.2928$0.739$115.355.57$54.702.64$54.702.6412
09$22.632,514$9.0029$0.780$168.207.43$25.861.14$25.861.1411
10$21.752,241$9.7118$1.208$41.801.92$13.660.63$13.660.639
11$20.482,135$9.5918$1.138$90.774.43$3.460.17$3.460.178
12$19.081,921$9.9321$0.909$85.704.49$3.560.19$7.120.3714
13$20.352,011$10.1221$0.969$64.913.19$0.000.00$0.000.008
14$22.442,162$10.3819$1.181$131.085.84$19.660.88$19.660.8810
15$23.112,431$9.5125$0.924$31.351.36$3.400.15$3.400.155
16$23.352,632$8.8730$0.778$83.893.59$56.652.43$63.202.7114
17$21.352,505$8.5225$0.854$57.022.67$3.560.17$18.510.879
18$26.042,623$9.9334$0.766$35.611.37$10.690.41$14.250.557
19$23.682,353$10.0625$0.947$93.123.93$0.000.00$0.000.009
20$22.581,674$13.4916$1.411$90.043.99$20.900.93$35.851.5911
21$23.311,721$13.5430$0.777$49.212.11$29.141.25$45.241.9410
22$15.411,427$10.8024$0.642$56.693.68$16.421.07$16.421.077
23$14.771,527$9.6742$0.352$108.047.31$3.670.25$10.370.706

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$3.16—$0.00—$0.00—1
02$0.000—0—$3.16—$0.00—$0.00—1
03$0.000—0—$3.16—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$14.71—$0.00—$0.00—1
06$0.000—0—$3.58—$0.00—$0.00—1
07$0.000—0—$3.16—$0.00—$0.00—1
08$0.000—0—$3.16—$0.00—$0.00—1
09$0.000—0—$6.31—$0.00—$0.00—1
10$0.000—0—$19.28—$0.00—$0.00—2
11$0.000—0—$6.95—$0.00—$0.00—2
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$6.55—$0.00—$0.00—2
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$19.26—$0.00—$0.00—2

Dicey2 — $142.13 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.45188$13.034$0.613$6.152.51$0.000.00$0.000.002
01$4.09238$17.187$0.584$0.000.00$0.000.00$0.000.000
02$2.62195$13.444$0.655$6.312.41$0.000.00$0.000.001
03$1.88140$13.432$0.940$0.000.00$0.000.00$0.000.000
04$2.23172$12.972$1.115$0.000.00$0.000.00$0.000.000
05$3.16196$16.125$0.632$0.000.00$0.000.00$0.000.000
06$4.08211$19.345$0.816$15.183.72$0.000.00$0.000.001
07$9.51652$14.5913$0.732$3.560.37$3.560.37$3.560.371
08$7.95478$16.635$1.590$14.231.79$0.000.00$0.000.002
09$7.06446$15.8311$0.642$0.000.00$0.000.00$0.000.000
10$5.63441$12.772$2.815$3.560.63$0.000.00$0.000.001
11$6.38389$16.4014$0.456$3.560.56$3.560.56$3.560.561
12$6.02400$15.055$1.204$0.000.00$0.000.00$0.000.000
13$6.53356$18.3411$0.594$6.961.07$6.961.07$6.961.072
14$7.40429$17.257$1.057$0.000.00$0.000.00$0.000.000
15$4.58359$12.7612$0.382$10.642.32$10.282.24$23.505.132
16$6.66501$13.299$0.740$2.960.44$5.920.89$5.920.891
17$16.581,910$8.6851$0.325$10.790.65$14.350.87$18.021.093
18$13.371,498$8.9335$0.382$17.801.33$29.652.22$32.612.444
19$10.15956$10.6231$0.327$18.741.85$18.741.85$22.122.182
20$6.49482$13.4619$0.342$13.122.02$0.000.00$0.000.003
21$1.57136$11.541$1.570$12.998.27$0.000.00$0.000.001
22$2.42191$12.6711$0.220$10.084.17$7.122.94$7.122.942
23$3.32273$12.1612$0.277$10.793.25$3.561.07$26.077.853

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$15.18—$0.00—$0.00—1
03$0.000—1$0.000$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$6.85—$0.00—$0.00—2
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$3.56—$0.00—$0.00—1
08$0.000—0—$3.29—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$7.12—$0.00—$0.00—1
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—1$0.000$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$15.18—$0.00—$0.00—1
21$0.000—0—$15.18—$0.00—$0.00—1
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$14.24—$0.00—$0.00—2

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—12$0.000$0.00—$0.00—$0.00—0
01$0.000—9$0.000$15.98—$0.00—$0.00—2
02$0.000—12$0.000$20.08—$32.04—$32.04—4
03$0.000—6$0.000$39.78—$0.00—$0.00—4
04$0.000—0—$33.54—$0.00—$0.00—6
05$0.000—1$0.000$25.18—$0.00—$0.00—2
06$0.000—0—$30.46—$0.00—$0.00—4
07$0.000—0—$43.11—$0.00—$0.00—6
08$0.000—0—$6.70—$0.00—$0.00—1
09$0.000—0—$36.04—$0.00—$0.00—4
10$0.000—0—$3.56—$0.00—$0.00—1
11$0.000—0—$30.15—$0.00—$0.00—4
12$0.000—0—$61.02—$0.00—$0.00—11
13$0.000—1$0.000$28.80—$0.00—$0.00—5
14$0.000—0—$9.49—$0.00—$0.00—2
15$0.000—0—$24.60—$0.00—$0.00—6
16$0.000—2$0.000$40.25—$3.58—$3.58—8
17$0.000—1$0.000$42.06—$0.00—$7.15—8
18$0.000—0—$26.10—$0.00—$0.00—3
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$20.11—$0.00—$0.00—2
21$0.000—1$0.000$6.83—$0.00—$0.00—2
22$0.000—1$0.000$32.42—$0.00—$0.00—6
23$0.000—0—$6.64—$0.00—$0.00—2

The prior day, 2026-09-05, same two tables

(i) The portfolio, hour by hour, 2026-09-05. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$15.15969$15.6318$0.842$168.9411.15$2.990.20$2.990.2016
01$19.191,365$14.0629$0.662$72.993.80$6.080.32$9.040.479
02$22.322,173$10.2728$0.797$103.194.62$9.890.44$9.890.4417
03$23.992,638$9.0942$0.571$150.386.27$64.852.70$64.852.7015
04$26.792,515$10.6539$0.687$177.986.64$47.591.78$47.591.7819
05$24.571,833$13.4034$0.723$104.324.25$13.100.53$13.100.5314
06$22.431,863$12.0435$0.641$118.785.30$36.321.62$36.321.6220
07$21.321,609$13.2532$0.666$125.795.90$3.560.17$3.560.1713
08$20.741,739$11.9321$0.988$95.154.59$35.771.72$51.872.5016
09$26.182,270$11.5336$0.727$143.175.47$2.990.11$2.990.1119
10$30.613,021$10.1328$1.093$65.042.12$6.540.21$6.540.2111
11$32.802,955$11.1040$0.820$92.592.82$17.230.53$17.230.5316
12$26.922,650$10.1639$0.690$52.341.94$6.490.24$6.490.2412
13$36.773,111$11.8252$0.707$80.082.18$30.930.84$65.881.7914
14$34.403,046$11.2949$0.702$90.492.63$47.041.37$47.041.3714
15$37.563,552$10.5738$0.988$147.273.92$21.620.58$21.620.5820
16$32.803,346$9.8033$0.994$96.262.93$0.000.00$5.880.1817
17$29.793,270$9.1148$0.621$121.204.07$23.670.79$23.670.7912
18$28.882,751$10.5040$0.722$103.753.59$14.160.49$14.160.4919
19$23.062,062$11.1830$0.769$100.864.37$23.321.01$55.852.4222
20$18.621,341$13.8930$0.621$72.363.89$28.801.55$28.801.5514
21$15.651,326$11.8053$0.295$100.346.41$41.312.64$96.006.1318
22$15.511,141$13.5927$0.574$115.817.47$25.531.65$47.603.0711
23$17.881,232$14.5141$0.436$186.2110.41$36.982.07$52.962.9618

(ii) The same 24 hours per account, 2026-09-05.

B1 — $494.34 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$12.31779$15.807$1.759$162.5113.20$2.990.24$2.990.2414
01$13.451,058$12.719$1.494$28.082.09$6.080.45$9.040.674
02$18.321,912$9.584$4.580$67.173.67$0.000.00$0.000.006
03$20.782,406$8.6424$0.866$115.745.57$7.120.34$7.120.3411
04$21.772,280$9.5518$1.209$126.855.83$26.821.23$26.821.2310
05$19.461,576$12.3518$1.081$82.974.26$5.980.31$5.980.319
06$18.331,598$11.4717$1.078$95.055.19$32.921.80$32.921.8015
07$15.581,315$11.8518$0.866$97.356.25$3.560.23$3.560.238
08$17.051,470$11.6013$1.312$59.243.47$0.000.00$0.000.0010
09$21.021,950$10.7817$1.236$93.584.45$2.990.14$2.990.1411
10$26.752,749$9.7318$1.486$14.380.54$6.540.24$6.540.244
11$26.952,673$10.0824$1.123$39.301.46$17.230.64$17.230.648
12$21.602,364$9.1428$0.771$13.890.64$2.940.14$2.940.144
13$31.602,804$11.2738$0.832$31.881.01$30.930.98$65.882.086
14$28.732,686$10.7035$0.821$68.092.37$44.051.53$44.051.539
15$32.143,229$9.9530$1.071$98.673.07$21.620.67$21.620.6712
16$28.483,021$9.4327$1.055$61.332.15$0.000.00$5.880.2110
17$23.802,878$8.2735$0.680$114.074.79$20.110.84$20.110.8410
18$23.642,460$9.6128$0.844$73.503.11$10.600.45$10.600.4513
19$19.001,818$10.4524$0.792$70.073.69$23.321.23$55.852.9414
20$15.291,147$13.3321$0.728$49.223.22$28.801.88$28.801.8811
21$12.051,145$10.5218$0.669$60.325.01$27.322.27$82.016.8112
22$12.89986$13.0714$0.921$81.606.33$25.531.98$47.603.699
23$13.351,034$12.9115$0.890$163.2112.23$26.842.01$39.832.9812

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.28—$0.00—$0.00—1
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$9.89—$0.00—$0.00—3
03$0.000—0—$2.95—$0.00—$0.00—1
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—0—$7.12—$0.00—$0.00—1
06$0.000—0—$16.77—$0.00—$0.00—3
07$0.000—0—$3.16—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.48—$0.00—$0.00—1
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$2.99—$0.00—$0.00—1
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$3.56—$0.00—$0.00—1
15$0.000—0—$12.99—$0.00—$0.00—1
16$0.000—0—$15.46—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$6.75—$0.00—$0.00—2
19$0.000—0—$10.54—$0.00—$0.00—2
20$0.000—0—$7.04—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$3.16—$0.00—$0.00—1

Dicey2 — $109.59 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.84190$14.954$0.710$0.000.00$0.000.00$0.000.000
01$5.74307$18.703$1.913$0.000.00$0.000.00$0.000.000
02$4.00261$15.334$1.000$0.000.00$0.000.00$0.000.000
03$3.21232$13.843$1.070$12.693.95$0.000.00$0.000.001
04$5.02235$21.364$1.255$10.502.09$17.623.51$17.623.513
05$5.11257$19.883$1.703$7.121.39$3.560.70$3.560.702
06$4.10265$15.474$1.025$0.000.00$0.000.00$0.000.000
07$5.74294$19.523$1.913$0.000.00$0.000.00$0.000.000
08$3.69269$13.724$0.922$3.560.96$0.000.00$0.000.001
09$5.16320$16.128$0.645$0.000.00$0.000.00$0.000.000
10$3.86272$14.196$0.643$0.000.00$0.000.00$0.000.000
11$5.85282$20.748$0.731$3.560.61$0.000.00$0.000.001
12$5.32286$18.608$0.665$3.560.67$3.560.67$3.560.671
13$5.17307$16.8410$0.517$2.990.58$0.000.00$0.000.001
14$5.67360$15.7511$0.515$2.990.53$2.990.53$2.990.531
15$5.42323$16.786$0.903$0.000.00$0.000.00$0.000.000
16$4.32325$13.295$0.864$3.200.74$0.000.00$0.000.001
17$5.99392$15.2812$0.499$3.560.59$3.560.59$3.560.591
18$5.24291$18.0111$0.476$20.343.88$3.560.68$3.560.683
19$4.06244$16.646$0.677$0.000.00$0.000.00$0.000.000
20$3.33194$17.164$0.833$0.000.00$0.000.00$0.000.000
21$3.60181$19.899$0.400$0.000.00$0.000.00$0.000.000
22$2.62155$16.905$0.524$0.000.00$0.000.00$0.000.000
23$4.53198$22.8811$0.412$10.142.24$10.142.24$13.132.902

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$3.56—$0.00—$0.00—1
06$0.000—0—$3.56—$0.00—$0.00—1
07$0.000—0—$15.18—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.67—$0.00—$0.00—1
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$3.67—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$16.10—$0.00—$0.00—1
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—1$0.000$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—7$0.000$3.16—$0.00—$0.00—1
01$0.000—17$0.000$44.91—$0.00—$0.00—5
02$0.000—20$0.000$26.12—$9.89—$9.89—8
03$0.000—15$0.000$18.99—$57.73—$57.73—2
04$0.000—16$0.000$40.63—$3.16—$3.16—6
05$0.000—13$0.000$3.56—$3.56—$3.56—1
06$0.000—14$0.000$3.40—$3.40—$3.40—1
07$0.000—11$0.000$10.11—$0.00—$0.00—3
08$0.000—4$0.000$32.34—$35.77—$51.87—5
09$0.000—11$0.000$42.44—$0.00—$0.00—6
10$0.000—4$0.000$50.66—$0.00—$0.00—7
11$0.000—8$0.000$46.06—$0.00—$0.00—6
12$0.000—3$0.000$31.90—$0.00—$0.00—6
13$0.000—4$0.000$45.21—$0.00—$0.00—7
14$0.000—3$0.000$15.85—$0.00—$0.00—3
15$0.000—2$0.000$19.50—$0.00—$0.00—6
16$0.000—1$0.000$12.72—$0.00—$0.00—4
17$0.000—1$0.000$3.58—$0.00—$0.00—1
18$0.000—1$0.000$3.16—$0.00—$0.00—1
19$0.000—0—$16.69—$0.00—$0.00—5
20$0.000—4$0.000$16.10—$0.00—$0.00—1
21$0.000—26$0.000$40.02—$13.99—$13.99—6
22$0.000—8$0.000$34.21—$0.00—$0.00—2
23$0.000—15$0.000$9.70—$0.00—$0.00—3

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-06 ran higherhours it ran lowersign test
CPM6 of 2418 of 24p = 0.023
CTR13 of 2411 of 24p = 0.839
click→install16 of 248 of 24p = 0.152
CPI8 of 2416 of 24p = 0.152

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-05 → 2026-09-06

Every shared hour, 2026-09-05 → 2026-09-06. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00969 → 1,23415.63 → 11.357.33% → 8.02%14.1% → 17.2%1.515 → 0.824
011,365 → 1,64014.06 → 10.907.33% → 7.01%11.0% → 20.0%1.745 → 0.777
022,173 → 1,57610.27 → 11.125.94% → 8.31%6.2% → 9.2%2.790 → 1.461
032,638 → 1,4069.09 → 10.246.52% → 6.76%16.9% → 12.6%0.827 → 1.200
042,515 → 1,15410.65 → 9.516.36% → 5.98%13.1% → 11.6%1.276 → 1.373
051,833 → 1,36513.40 → 9.757.91% → 7.77%12.4% → 22.6%1.365 → 0.555
061,863 → 1,82212.04 → 10.286.98% → 7.57%14.6% → 10.9%1.181 → 1.249
071,609 → 3,26813.25 → 9.658.02% → 6.36%14.0% → 18.8%1.184 → 0.808
081,739 → 2,97411.93 → 9.637.25% → 6.15%13.5% → 16.9%1.220 → 0.924
092,270 → 2,96011.53 → 10.036.61% → 6.05%17.3% → 18.4%1.007 → 0.900
103,021 → 2,68210.13 → 10.215.79% → 5.82%12.0% → 15.4%1.458 → 1.141
112,955 → 2,52411.10 → 10.646.73% → 5.43%16.1% → 21.2%1.025 → 0.926
122,650 → 2,32110.16 → 10.816.98% → 6.76%16.2% → 14.6%0.897 → 1.091
133,111 → 2,36711.82 → 11.367.36% → 6.80%21.0% → 18.6%0.766 → 0.896
143,046 → 2,59111.29 → 11.526.73% → 7.72%21.5% → 13.0%0.782 → 1.148
153,552 → 2,79010.57 → 9.926.02% → 7.46%15.4% → 15.4%1.138 → 0.865
163,346 → 3,1339.80 → 9.586.84% → 6.96%12.7% → 16.1%1.131 → 0.857
173,270 → 4,4159.11 → 8.596.06% → 8.18%21.2% → 19.1%0.709 → 0.550
182,751 → 4,12110.50 → 9.567.34% → 8.23%14.9% → 18.3%0.963 → 0.636
192,062 → 3,30911.18 → 10.228.24% → 9.58%16.5% → 17.7%0.824 → 0.604
201,341 → 2,15613.89 → 13.4810.37% → 7.61%18.0% → 18.9%0.745 → 0.938
211,326 → 1,85711.80 → 13.4010.18% → 9.15%18.5% → 18.8%0.626 → 0.778
221,141 → 1,61813.59 → 11.0210.08% → 10.88%17.4% → 19.3%0.775 → 0.524
231,232 → 1,80014.51 → 10.059.42% → 10.11%20.7% → 29.1%0.745 → 0.341

This pairing is B1 and Dicey2 on both sides, because HR2's hourly exports are not in the config these tables read, so no direction below is disturbed by its missing days.

CPM fell in 18 of 24 shared hours at p = 0.023 and nothing else separates: CTR split 13 and 11, click-to-install ran higher in 16 hours at p = 0.152 and CPI lower in 16 at the same p.

The roster changed inside the day, so this pairing is not two readings of one buy: four creatives that did not exist on 09-05 delivered from 16:00 UTC onward, and the eight hours from 16:00 hold $231.05 of the day's $591.49.

The pooled read has CPM $11.23 to $10.36 and CPI $0.993 to $0.789 while impressions rose 6.1%, and the four new creatives bought at $7.54 to $12.14 against incumbent CPMs of $7.90 to $18.33.

CTR rose at the blend, 7.11% to 7.48%, and the four creatives that entered the day run 9.71% to 17.84% against 3.90% and 10.64% on the two that carry most of B1.

Click-to-install rose 15.90% to 17.57% at p = 0.045 on the pooled read while the sign test does not separate it, 16 hours of 24 at p = 0.152; the new creatives run 19.95% to 24.59% against 7.74% to 19.61% on the incumbents.

2026-09-07T18:23:38.217659 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 6 7 8 9 10 11 CTR % CTR 2026-09-05 2026-09-06 0 5 10 15 20 hour (UTC) 9 10 11 12 13 14 15 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 10 15 20 25 30 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.5 1.0 1.5 2.0 2.5 USD Cost per install Delivery by hour — 2026-09-06 against 2026-09-05, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-06

(i) The portfolio by country, 2026-09-06. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$145.6924.6%25,262$5.77244$0.597$178.181.2249
US$55.139.3%815$67.6515$3.675$14.950.2720
GB$29.845.0%670$44.5110$2.984$13.940.475
ID$29.124.9%4,923$5.9269$0.422$2.940.109
MX$28.504.8%1,809$15.7532$0.891$6.810.246
TR$19.813.3%1,177$16.8331$0.639$10.730.545
BR$15.452.6%895$17.2726$0.594$3.160.203
AR$14.892.5%1,204$12.3717$0.876$14.951.004
MY$12.462.1%1,111$11.2217$0.733$0.000.002
CL$12.412.1%661$18.7613$0.955$3.560.294
IT$11.852.0%429$27.6112$0.988$7.340.623
PH$10.871.8%2,901$3.7533$0.329$21.361.961

169 further countries are not listed, $205.46 between them (34.7% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $86.32 from Meta 2026-09-05 and $363.04 from Meta 2026-09-06, a measured UTC-day total of $449.36; Dicey2 (UTC-7) $20.51 from Meta 2026-09-05 and $121.62 from Meta 2026-09-06, a measured UTC-day total of $142.13.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-06.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$108.6524.2%20,198$5.38135$0.805$113.171.0435
US$48.7610.9%730$66.7614$3.483$14.950.3120
GB$25.475.7%621$41.019$2.830$13.940.555
MX$21.874.9%1,476$14.8122$0.994$3.400.165
ID$21.594.8%4,073$5.3056$0.386$2.940.149
TR$14.113.1%883$15.9814$1.008$10.730.765
AR$10.902.4%944$11.5412$0.908$14.951.373
MY$9.972.2%991$10.0615$0.664$0.000.002
IT$9.462.1%347$27.318$1.183$3.670.392
PH$9.272.1%2,605$3.5628$0.331$21.362.301
DE$8.461.9%167$50.839$0.940$18.512.194
CL$8.131.8%501$16.257$1.162$0.000.001

166 further countries are not listed, $152.71 between them (34.0% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$37.0426.1%5,064$7.31109$0.340$65.011.7614
BR$15.4510.9%895$17.2726$0.594$3.160.203
ID$7.535.3%850$8.8613$0.579$0.000.000
MX$6.634.7%333$19.9210$0.663$3.400.511
US$6.374.5%85$75.341$6.371$0.000.000
TR$5.704.0%294$19.3717$0.335$0.000.000
GB$4.373.1%49$88.791$4.369$0.000.000
CL$4.273.0%161$26.606$0.712$3.560.833
AR$3.992.8%260$15.385$0.798$0.000.001
TH$2.962.1%307$9.6512$0.247$0.000.000
UA$2.541.8%87$29.134$0.636$0.000.001
MY$2.501.8%120$20.762$1.249$0.000.000

119 further countries are not listed, $42.77 between them (30.1% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1 and Dicey2 on both sides and every ratio in it is a return, covering $448.33 of the day's $483.94 of within-day revenue; HR2's $35.62 sits outside it, its country export never having arrived.

India is a quarter of the buy and its return went 1.00 to 1.22 on 49 payers both days, $134.81 to $145.69 of spend with a registration there $0.832 to $0.597; it is the one country cell on the page above the bar on both sides.

The United States is 9.3% of the buy at 0.27 on 20 payers, $68.42 to $55.13 of spend while a registration there went $2.012 to $3.675 on 34 against 15, and its within-day revenue $93.82 to $14.95.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and both accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-07T18:23:38.321271 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US GB ID MX TR BR AR MY CL IT PH 0 25 50 75 100 125 150 175 200 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-06 spend within-day revenue
Spend against within-day revenue, by country
2026-09-07T18:23:38.455036 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-06 (report clock)
Cost per install by country

Aggregate, both days

2026-09-052026-09-06change
spend$603.93$591.49−2.1%
impressions53,77857,083+6.1%
CPM$11.23$10.36−7.7%
registrations (ours)862855−0.8%
cost per registration$0.701$0.692−1.3%
booked$2,685.29 (4.45)$2,619.66 (4.43)−2.4%
Meta booked$2,066.59 (3.42)$2,298.69 (3.89)
within-day$546.75 (0.91)$483.94 (0.82)−11.5%
cohort @ 24h$731.91 (1.21)$609.55 (1.03)−16.7%
booked payers265247−18
payer rate (8h)8.1%7.7%−0.4 pts
payer rate (d0)8.7%8.2%−0.5 pts
ARPU (8h)$0.6953$0.6223−10.5%
ARPU (d0)$0.8491$0.7129−16.0%
ARPPU (8h)$8.56$8.06−5.8%
ARPPU (d0)$9.76$8.71−10.8%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-05$603.9353,77811.233,8237.11%60815.90%$0.993
2026-09-06$591.4957,08310.364,2697.48%75017.57%$0.789
  • click → install 15.90% → 17.57% (+10.5%, p = 0.045) — rose.
  • CTR 7.11% → 7.48% (+5.2%, p = 0.018) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $603.93 and $591.49 and the day tables read the same, because HR2 is unmeasured on both days.

Both horizons are closed on both days: the 24 h cohort is $731.91 at 1.21 against $609.55 at 1.03 and the 8 h cohort $599.34 at 0.99 against $532.04 at 0.90, so 8 h held 81.9% of the settled figure on 09-05 and 87.3% on 09-06 against the ~73% the house curve expects.

Held to the assets that carry the measured spend the 24 h return is flat, 0.97 to 0.96, $585.14 of $603.93 against $566.78 of $591.49; the portfolio figure falls because HR2's cohort leaves the numerator against no cost of its own.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-06share
2026-09-06$483.9418.5%
2026-09-05$326.8212.5%
2026-09-04$150.445.7%
2026-09-03$118.614.5%
2026-09-02$86.693.3%
2026-09-01$167.946.4%

Six install days carry $1,334.44 of the day's money; the remaining $1,285.22 arrived from installs on or before 08-31, which the instrument does not list separately.

$2,135.72 of the day's money came from installs bought before it, 81.5%, against 79.6% on 09-05.

2026-09-07T18:23:38.518304 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 USD 4.45 0.91 1.21 4.43 0.82 1.03 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-05 against 2026-09-06 (UTC) 2026-09-05 2026-09-06
The three revenue measures on both days, ROAS above each bar
2026-09-07T18:23:38.566937 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-05 2026-09-06 0 500 1000 1500 2000 2500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-06.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$491.7477.2%53,728$9.15524$0.938$344.630.70139
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$145.4522.8%11,909$12.21278$0.523$103.700.7128
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—46$0.000$35.62—64
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—4$0.000$0.00—6
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—3$0.000$0.00—10

(ii) The same, per account, 2026-09-06.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$491.74100.0%53,728$9.15524$0.938$344.630.70139

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—3$0.000$0.00—10

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$145.45100.0%11,909$12.21278$0.523$103.700.7128

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—4$0.000$0.00—6

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—46$0.000$35.62—64

B1's campaign CPM fell on its own day and Dicey2's fell further, $10.23 to $9.15 and $16.59 to $12.21, on $491.74 and $145.45 of account-day spend.

Activity history, B1, requested over Sep 4 to Sep 8 and rendered as Sep 4 2026 to Sep 7 2026, asserted before any row of it was read. The campaign's daily budget was changed from $400 to $300 at 13:54 PT on 09-06, which is 20:54 UTC, so the report day is split between regimes R3-400 and R4-300 while 09-05 sat wholly in R3-400.

Two ads were created in B1 at 20:47 UTC and both began delivering in the 20:00 hour, povposeb and uploadpanelb; uploadpanelb was edited at 21:01 UTC and resumed at 22:21, which is part of why $61.90 of account-day spend is $2.58 on the report clock. Three more, templatewallr2, poolslowr2 and uploadpanelr2, started delivery between 04:52 and 05:43 UTC on 09-07, so they carry spend on the account day and none on this report day.

HR2's campaign reads $0.00 with 46 registrations against it, because this section is cut on each account's own day from the day export and HR2's was not pulled; the 77.2% and 22.8% shares are B1 against Dicey2 alone.

KBM1's and HR1's rows now carry the same campaign name as B1's, where KBM1's carried the US variant on 09-05; the split is keyed on campaign id, which is what keeps their 16 booked payers out of B1's row.

The estimator reads both incumbents at the settled horizon on this run: madapp 0.83 and shirtb 1.25 at H=24 on 99% coverage, against 0.75 and 0.91 at H=6.

Held inside R3-400, the two incumbents do not separate: madapp 0.84 on 372 matured installs against shirtb 1.26 on 438, intervals 0.50 to 1.24 and 0.70 to 1.95, and holding the country mix constant moves neither, 0.88 and 1.22.

The 13.3-point India gap between those two does not need correcting for: madapp's audience against shirtb's, valued at pooled country prices, is worth +2.1% with an interval of −12.3% to +14.4%, which spans zero.

povposeb and uploadpanelb are under the coverage bar at H=24, 79% and 13% of their lifetime spend in cells old enough against the 80% mark, and the three r2 ads sit at 0%; at H=12, where all four are complete, povposeb reads 1.23 and uploadpanelb 1.90.

Click-to-install carries two verdicts on this pair and neither is picked. The UTC pooled funnel over B1 and Dicey2 reads 15.90% to 17.57% at p = 0.045; the META-clock read of B1's campaign alone reads 16.92% to 29.23% at p = 0.000, on a window that also holds the three r2 ads. Held to madapp and shirtb alone neither separates, −11.9% at p = 0.172 and +12.1% at p = 0.199.

The install-to-pay fall on the META-clock read does not separate either, 9.90% to 7.20% at p = 0.056, and both its payer columns are matured to 100% at H=6, so this is a sample size and not a maturity artefact.

Revenue cannot carry a verdict on this account: 1,957 installs and 162 payers with a coefficient of variation of 5.60, and the largest regime-matched arm, 438 installs, is 4% of what a 20% resolution needs.

Every asset

(i) Every asset the portfolio ran, 2026-09-06. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_madapp_7s_9x16_sn_v1B1$196.9924,788$7.95210$0.938$201.281.02$219.7932
vid_ww_shirtb_11s_9x16_sn_v1B1$129.159,346$13.82205$0.630$94.120.73$125.5133
vid_ww_povposeb_8s_9x16_sn_v1B1$64.265,920$10.8574$0.868$46.290.72$69.086
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$61.908,083$7.6616$3.869$2.940.05$2.941
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$55.843,848$14.51117$0.477$52.920.95$92.3315
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$44.584,796$9.30117$0.381$40.100.90$46.456
vid_ww_templatewallr2_7s_9x16_sn_v1B1$37.015,268$7.030—$0.000.00$0.000
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$23.071,917$12.0331$0.744$10.680.46$10.683
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$18.731,077$17.3913$1.441$0.000.00$0.000
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$2.49201$12.390—$0.000.00$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$1.77222$7.970—$0.000.00$0.000
vid_ww_poolphotor2_14s_9x16_sn_v1Dicey2$0.7470$10.570—$0.000.00$0.000
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.66101$6.530—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—27$0.000$0.00—$0.0038
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—16$0.000$35.62—$42.7718
vid_ww_lace_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0010
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.0011
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—3$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.006
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0010
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0011
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.007
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010
vid_ww_salon_13s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-06.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_madapp_7s_9x16_sn_v1B1$196.9924,788$7.95210$0.938$201.281.02$219.7932
vid_ww_shirtb_11s_9x16_sn_v1B1$129.159,346$13.82205$0.630$94.120.73$125.5133
vid_ww_povposeb_8s_9x16_sn_v1B1$64.265,920$10.8574$0.868$46.290.72$69.086
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$61.908,083$7.6616$3.869$2.940.05$2.941
vid_ww_templatewallr2_7s_9x16_sn_v1B1$37.015,268$7.030—$0.000.00$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$1.77222$7.970—$0.000.00$0.000
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.66101$6.530—$0.000.00$0.000
vid_ww_lace_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0010
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0010
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0011
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.007
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.006

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$55.843,848$14.51117$0.477$52.920.95$92.3315
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$44.584,796$9.30117$0.381$40.100.90$46.456
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$23.071,917$12.0331$0.744$10.680.46$10.683
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$18.731,077$17.3913$1.441$0.000.00$0.000
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$2.49201$12.390—$0.000.00$0.000
vid_ww_poolphotor2_14s_9x16_sn_v1Dicey2$0.7470$10.570—$0.000.00$0.000
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_salon_13s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—27$0.000$0.00—$0.0038
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—16$0.000$35.62—$42.7718
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—3$0.000$0.00—$0.001

This section is on each account's own Meta day, as the campaign section above is. B1's rows sum to $491.74 and Dicey2's to $145.45; HR2's read $0.00 for the reason the campaign section gives, and tables A and B below are the same assets on the report clock.

Five rows carry spend here and none in tables A and B, templatewallr2 at $37.01, lacer2 $2.49, uploadpanelr2 $1.77, poolphotor2 $0.74 and poolslowr2 $0.66: all five began delivering after 17:00 PT, which is after the UTC day had closed. uploadpanelb is the same effect part-way, $61.90 on the account day against $2.58 on the report clock.

vid_ww_gym_12s_9x16_sn_v1 - Copy is two ad ids under one ledger name, which tables A and B carry separately as HR2/fittingroom and HR2/povpose; its $35.62 of within-day revenue is povpose's, and neither of those two is Dicey2/fittingroomb or B1/povposeb.

Fifteen rows in table B booked money on no measured spend, $1,493.88 between them, 57.0% of Sinai's booked total: eleven are creatives pulled or accounts stopped before the day, and four are HR2's, whose spend on the day is unmeasured rather than absent.

2026-09-07T18:23:38.633624 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 CTR % CTR by hour — every asset, 2026-09-06 (UTC) B1/madapp B1/shirtb Dicey2/creamvloom B1/povposeb Dicey2/fittingroomb Dicey2/creamsolara Dicey2/jetconeb
CTR by hour, one line per asset
2026-09-07T18:23:38.766573 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 installs / clicks % Click → install by hour — every asset, 2026-09-06 (UTC) B1/madapp B1/shirtb Dicey2/creamvloom B1/povposeb Dicey2/fittingroomb Dicey2/creamsolara Dicey2/jetconeb
Click-to-install by hour, one line per asset
2026-09-07T18:23:38.837852 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 USD Cost per install by hour — every asset, 2026-09-06 (UTC) B1/madapp B1/shirtb Dicey2/creamvloom B1/povposeb Dicey2/fittingroomb Dicey2/creamsolara Dicey2/jetconeb
Cost per install by hour, one line per asset
2026-09-07T18:23:38.701812 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 10 15 20 25 USD per 1,000 impressions CPM by hour — every asset, 2026-09-06 (UTC) B1/madapp B1/shirtb Dicey2/creamvloom B1/povposeb Dicey2/fittingroomb Dicey2/creamsolara Dicey2/jetconeb
CPM by hour, one line per asset

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
B1/madapp$231.9429,3517.901,1443.90%19817.31%$1.171
B1/shirtb$169.7312,43813.651,32410.64%19514.73%$0.870
Dicey2/creamvloom$65.634,66914.0657112.23%11219.61%$0.586
B1/povposeb$45.113,71512.1437610.12%7519.95%$0.601
Dicey2/fittingroomb$32.363,6098.9747813.24%10722.38%$0.302
Dicey2/creamsolara$26.491,44518.3316811.63%137.74%$2.038
Dicey2/jetconeb$17.651,51411.661479.71%3221.77%$0.552
B1/uploadpanelb$2.583427.546117.84%1524.59%$0.172
B1/lace$0.000—0—0——
B1/shirt$0.000—0—0——
B1/poolslow$0.000—0—0——
B1/pooldirect$0.000—0—2—$0.000
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/pool5$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/templatewall$0.000—0—0——
B1/poolphotob$0.000—0—0——
HR2/jetcone$0.000—0—0——

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
B1/madapp$333.921.44 (3.35)$201.280.87$219.790.95219.9%1.03710.4718.6%
B1/shirtb$372.482.19 (3.45)$94.120.55$125.510.74157.3%0.6128.3719.7%
Dicey2/creamvloom$99.231.51 (5.13)$52.920.81$92.331.41108.5%0.7899.2335.8%
B1/povposeb$46.291.03 (1.17)$46.291.03$69.081.5379.5%0.9349.8734.8%
Dicey2/fittingroomb$40.101.24 (2.50)$40.101.24$46.451.4486.8%0.3975.8137.9%
Dicey2/creamsolara$0.000.00 (7.40)$0.000.00$0.000.0000.0%0.000——
Dicey2/jetconeb$10.680.60 (2.08)$10.680.60$10.680.6039.7%0.3443.5633.3%
B1/uploadpanelb$2.941.14 (1.15)$2.941.14$2.941.1416.2%0.1842.94100.0%
B1/lace$101.10— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$138.58— (—)$0.00—$0.00—00.0%0.000——
B1/poolslow$10.68— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$240.66— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$97.59— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$61.40— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$56.22— (—)$0.00—$0.00—00.0%0.000——
HR1/shirt$10.67— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$13.70— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$52.92— (—)$0.00—$0.00—00.0%0.000——
HR2/povpose$64.11— (—)$35.62—$42.77—533.3%2.8518.5572.6%
HR2/uploadpanel$417.42— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$144.57— (—)$0.00—$0.00—00.0%0.000——
B1/poolphotob$78.33— (—)$0.00—$0.00—00.0%0.000——
HR2/jetcone$5.93— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
B1/madapp$196.9929.8%11.1%59.0%7.4%
B1/shirtb$129.1523.7%7.1%69.2%0.0%
Dicey2/creamvloom$55.8423.3%3.6%73.2%0.0%
B1/povposeb$64.2618.7%9.4%71.9%0.0%
Dicey2/fittingroomb$44.5830.0%5.2%64.8%0.0%
Dicey2/creamsolara$18.7325.3%4.8%69.9%—
Dicey2/jetconeb$23.0730.2%3.8%66.0%0.0%
B1/uploadpanelb$61.9026.0%10.4%63.6%0.0%

One row clears the 16-payer bar at the settled horizon, B1/madapp at 21 payers and 9.9%; B1/shirtb holds 15, one short of it, and every other row in table B is a direction.

B1/madapp returned 0.95 at 24 h against 0.65 the day before at the same horizon, on 21 payers with 18.6% of its money in one basket, and its 24 h ARPU went $0.709 to $1.037 on the cohort instrument. This is the one per-asset comparison on the page with both sides at one settled horizon.

B1/shirtb took 37.8% of B1's report-clock spend against 58.6% and returned 0.74 at 24 h against 1.40, on 15 payers, so the fall is a direction; held inside R3-400 against madapp the estimator cannot separate the two.

The four creatives that entered the day are all under the bar at 24 h, B1/povposeb 1.53 on 7 payers, Dicey2/fittingroomb 1.44 on 8, B1/uploadpanelb 1.14 on 1 and Dicey2/jetconeb 0.60 on 3; each is a direction and none of them is a magnitude.

Dicey2/creamsolara booked nothing on 13 installs, which is under the 37-install bar that makes a zero meaningful, so the row is not evidence about the asset.

Installs cost $0.172 to $2.038 across the eight assets that spent, on the report clock, B1/uploadpanelb at the bottom on 15 installs and Dicey2/creamsolara at the top on 13; the spread is delivery, and cost per install does not rank an asset here.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01; the editor-tabs concept has never been live anywhere. It is not the lineage of B1/uploadpanelb, which is a separate build from a different source run.

B1/madapp bought 11.1% of its spend in the United States and 7.4% of its within-day money came from it, while B1/shirtb took 7.1% there and none of its revenue; no other asset took a US dollar of revenue on this day.

The three per-user charts below are d0 and both of their days are closed, so 09-06's point on each is comparable with 09-05's.

2026-09-07T18:23:39.033018 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/madapp B1/shirtb B1/povposeb B1/uploadpanelb Dicey2/creamvloom Dicey2/fittingroomb B1/templatewallr2 Dicey2/jetconeb 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-06 (META day) IN US ID MX GB TR other
Where each asset bought: share of its own spend by region
2026-09-07T18:23:39.129790 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/madapp B1/shirtb B1/povposeb B1/uploadpanelb Dicey2/creamvloom Dicey2/fittingroomb B1/templatewallr2 Dicey2/jetconeb 0 2 4 6 8 10 12 USD per install Cost per install by region — every asset, 2026-09-06 (META day) IN US ID MX GB TR
Cost per install by region, every asset
2026-09-07T18:23:39.194057 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/madapp B1/shirtb B1/povposeb B1/uploadpanelb Dicey2/creamvloom Dicey2/fittingroomb B1/templatewallr2 Dicey2/jetconeb 0 20 40 60 80 100 USD Within-day revenue by region — every asset, 2026-09-06 (META day) IN US ID MX GB TR
Within-day revenue by region, every asset
2026-09-07T18:23:39.321378 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-03 09-04 09-05 09-06 day (UTC) 0 2 4 6 8 10 12 14 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/shirtb B1/madapp Dicey2/creamvloom Dicey2/creamsolara B1/povposeb Dicey2/fittingroomb Dicey2/jetconeb HR2/povpose HR2/gym HR2/uploadpanel
Payer rate d0 by day, one line per asset
2026-09-07T18:23:39.398693 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-03 09-04 09-05 09-06 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 cohort USD per install ARPU d0 by day — every asset (UTC) B1/shirtb B1/madapp Dicey2/creamvloom Dicey2/creamsolara B1/povposeb Dicey2/fittingroomb Dicey2/jetconeb HR2/povpose HR2/gym HR2/uploadpanel
ARPU d0 by day, one line per asset
2026-09-07T18:23:39.469306 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-03 09-04 09-05 09-06 day (UTC) 0 5 10 15 20 25 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/shirtb B1/madapp Dicey2/creamvloom Dicey2/creamsolara B1/povposeb Dicey2/fittingroomb Dicey2/jetconeb HR2/povpose HR2/gym HR2/uploadpanel
ARPPU d0 by day, one line per asset
2026-09-07T18:23:39.543450 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-03 09-04 09-05 09-06 day (UTC) 0.5 1.0 1.5 2.0 2.5 3.0 revenue / spend Within-day ROAS by day — every asset (UTC) B1/shirtb B1/madapp Dicey2/creamvloom Dicey2/creamsolara B1/povposeb Dicey2/fittingroomb Dicey2/jetconeb
Within-day ROAS by day, one line per asset
2026-09-07T18:23:39.638766 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-06 B1/madapp B1/shirtb Dicey2/creamvloom B1/povposeb Dicey2/fittingroomb Dicey2/jetconeb
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-06, as it bought nothing on 2026-09-05, and $550.97 still arrived from people who installed before the day.

The day, and every account

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2820−28.6%
cost per registration$0.000$0.000—
booked$536.58$550.97+2.7%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers3324−9
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-06 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—20$0.000
B1$0.000%0—15$0.000
Nomad Node$0.000%0—5$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—

2026-09-06 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$550.97—$0.00—$0.00—00.0%$0.0000—
B1$317.12—$0.00—$0.00—00.0%$0.0000—
Nomad Node$233.85—$0.00—$0.00—00.0%$0.0000—
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———

Each account, 2026-09-05 against 2026-09-06, one table each.

B1

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2215−31.8%
cost per registration$0.000$0.000—
booked$156.72$317.12+102.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1916−3
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)65−16.7%
cost per registration$0.000$0.000—
booked$379.86$233.85−38.4%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers148−6
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

Read the booked column for what the base is still paying and nothing else here. Its $550.97 is inherited entirely, $317.12 through B1's old campaigns on 16 payers and $233.85 through the shared pair on 8.

This column disagrees with the money ledger, and the 09-05 figure has moved since it was published. The ledger reads $1,001.37 and $883.71 for the app on the two days against the $550.97 and $536.58 here, and 09-05 was published at $868.01 from an earlier run. Caveats carries the size and what it is localised to.

Hourly, 2026-09-06

No hourly section: nothing delivered in any hour of this day, in any of the seven accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, because a chart of a zero day draws nothing, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.

Country, 2026-09-06

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

2026-09-052026-09-06change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2820−28.6%
cost per registration$0.000$0.000—
booked$536.58$550.97+2.7%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers3324−9
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Both horizons are closed on both days and rest on no payers at all, which is a long way under the bar, so the app's per-user rows read zero because nobody who arrived on either day has paid.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-06.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—12$0.000$0.00—16
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—3$0.000$0.00—3
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—2$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—3

(ii) The same, per account, 2026-09-06.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—12$0.000$0.00—16
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—2$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—3$0.000$0.00—3
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—3

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the tables above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-06. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—9$0.000$0.00—$0.0012
nomad-0814-03-maimaiNomad Node$0.000—3$0.000$0.00—$0.003
vid_ww_bodysuit_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.002
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
vid_ww_bikini_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.003
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-06.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—9$0.000$0.00—$0.0012
vid_ww_bodysuit_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.002
vid_ww_bikini_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0814-03-maimaiNomad Node$0.000—3$0.000$0.00—$0.003
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.003

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 15 in B1 and 5 in Nomad Node, and none of them paid inside the day.

3Caveats

This is the settled 24 h publication of 2026-09-06, and it replaces the 8 h page issued that morning. The horizon closed at 00:00 UTC on 09-08 and both days are covered to it, so every cohort @ 24h and (d0) cell carries a figure. The 8 h rows are kept beside them and no figure at one horizon is set against a figure at another.

The page published for 09-05 still carries blank 24 h rows, because that day's evening publication did not run. The 09-05 column on this page is read at this run's payment cut, which is where its settled figures come from.

A new budget regime opened inside the report day. B1's campaign went from $400 to $300 a day at 20:54 UTC, so the day is split between R3-400 and R4-300 while 09-05 sat wholly in R3-400. The budget is a geography dial on this account, so nothing on this page compares the two sides of that change, and the estimator's regime section reads R3-400 alone for the incumbents.

The roster changed inside the report day, and every day-over-day delivery figure on this page carries it. Dicey2/fittingroomb and Dicey2/jetconeb first delivered in the 16:00 UTC hour and B1/povposeb and B1/uploadpanelb in the 20:00 UTC hour; between them they took $97.70 of the day's $591.49 and 229 of its 750 installs. The pooled funnel, the hour pairing and the sign test all run across that change, so the cost-per-install fall and the click-to-install rise are a roster difference before they are anything else.

HR2 registered 46 people on 2026-09-06 and none of the spend behind them is measured, for the third day. Its hourly, day and country exports have been skipped since an identity checkpoint took the account out of the automated pull on 09-04, so its $0.00 is an absence on both days of this pair, and $42.77 of the day's 24 h cohort revenue is its.

So every portfolio-level per-registration and return figure on this page divides three accounts' revenue or registrations by two accounts' spend, on both days. The comparison this page supports is B1 and Dicey2 on both sides, $603.93 to $591.49, which is the pooled funnel; held to the eight creatives on that spend the 24 h cohort return is 0.97 to 0.96 and the within-day return 0.69 to 0.76, where the portfolio lines read 1.21 to 1.03 and 0.91 to 0.82.

Vloom's booked column disagrees with the money ledger by $450.40 on this day and $347.13 on 09-05, and the 09-05 value moved between two runs of a measure that is meant to be settled. The ledger reads $1,001.37 and $883.71 for the app on the two days; this page reads $550.97 on 24 payers and $536.58 on 33; the page published for 09-05 read $868.01 on 61 payers against that same ledger figure of $883.71. The disagreement is between two of our own instruments, and the evidence localises it to the page's side: the ledger counts every payment in the feed and has not moved for 09-05 across runs, while the page's booked column is keyed to campaign ids and lost $331.43 and 28 payers for that day. Sinai agrees with the ledger to the cent on 09-05 and is short $10.81 and 3 payers on 09-06. Which Vloom payments stopped resolving to a campaign id is not something this run says.

The money ledger names forty-four account-days it cannot measure, and three of them registered people. sinai_ww/HR2 on 09-04, 09-05 and 09-06 are those three; the other forty-one are NN2, KBM1 and HR1 across 08-29 to 09-06, none of which delivered. The ledger's $591.49 for this day matches the page and is short by HR2's unmeasured spend.

Five ads carry account-day spend and none on the report clock. templatewallr2, lacer2, uploadpanelr2, poolphotor2 and poolslowr2 began delivering after 17:00 PT on 09-06, which is after the UTC day closed, so they appear in the campaign and per-asset sections and in neither table A nor table B. uploadpanelb splits across the boundary, $61.90 against $2.58.

The pooled funnel and the hour pairing carry no HR2 on either day. Their loader holds B1 and Dicey2 for both days, which are the same two accounts the day tables measure, so the two readings of spend agree.

The campaign and per-asset sections read HR2 at $0.00 on both days. Those two sections cut each account on its own day from the day export, and HR2's day export was not pulled on this run.

KBM1's 10 booked payers and $92.41 and HR1's 6 and $80.59 sit in the account tables while their campaign rows carry no spend. Those sections seed their rows from each account's delivery export and from the day's registrations, and neither account has an export.

The country section carries no HR2 block. It is absent by name, so the section's spend and its revenue are both B1's and Dicey2's and its ratios are returns. It reaches $448.33 of the day's $483.94 of within-day revenue.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/madapp reads 32 in one and 21 in the other, and the 16-payer bar is being applied to two different populations.

within-day is sealed and does not move, and the 24 h cohort is now its settled cross-check. Both are on the page for both days, and the 8 h rows are the faster proxy rather than a second answer.

Click-to-install carries two verdicts on this pair, and neither is picked. The UTC pooled funnel over B1 and Dicey2 reads 15.90% to 17.57% at p = 0.045; the META-clock read of B1's campaign alone reads 16.92% to 29.23% at p = 0.000, on a window that holds three ads the UTC day does not. Held to madapp and shirtb alone, neither separates.

The install-to-pay figure on the META-clock read does not separate. Its 9.90% to 7.20% fall carries p = 0.056 with both payer columns matured to 100% at H=6, so the sample is what stops it rather than the maturity that stopped it this morning.

The strike is a property of the line, and the size of what it dismisses varies by account. On Dicey2's own row Meta books $655.20 against the $167.42 in our records, and on B1's $1,643.49 against $1,692.75. The excess is not split per account or per asset, so Dicey2's (Meta) brackets in table B are not that account's revenue.

There is no ours / Meta instrument reading for Sinai in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 1.14 ratio the UTC pass prints is stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and is not the gate.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

Two different kinds of zero sit in the account tables. NN1 exported at every grain and served no impression, which is a measured zero. NN2, KBM1 and HR1 were stopped by Meta on 08-23, 08-24 and 08-24 and HR2 left the pull on 09-04, so their $0.00 is an absence of measurement; all four still book revenue through the payment ledger, which needs no export.

The estimator's H=24 column is quotable for the incumbents and not for the new creatives. madapp and shirtb sit at 99% coverage, povposeb at 79% and uploadpanelb at 13% against the 80% bar, and the three r2 ads at 0%. Their lifetime figures are partial sums still climbing and are not comparable against an older asset's.

128 ad names in the sweep do not follow the naming convention and can only be matched exactly. No rejected asset is attached in another account, so nothing was pulled across.

Dicey2's budget history is not staged on this run, and its budget changed just outside this day. The history pull covers B1's campaign only; Dicey2's daily budget went $100 to $150 at about 23:40 PT on 09-06, which is 06:40 UTC on 09-07, so this report day sits inside its R2-100 regime and the next one does not.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

The 09-05 figures moved between that day's page and this one by the settling the exports do after midnight. Its spend reads $603.93 against the $602.54 published, B1 $494.34 against $493.20, Dicey2 $109.59 against $109.34 and impressions 53,778 against 53,680. The 09-06 figures moved the same way against this morning's page, $591.49 against $589.33 and 57,083 impressions against 56,900. No revenue figure moved on either day.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

2026-09-06 is settled and the pair 09-06 against 09-05 is now readable at one horizon. What is not is 09-05 against 09-04, because the 09-05 page still carries its 24 h rows blank.

The three creatives uploaded at 22:00 account time on 09-06 are 20.4 h old at this cut, so the 24 h read that a cull is taken on is not due yet. templatewallr2, uploadpanelr2 and poolslowr2 have 0% of their lifetime spend in cells old enough for H=24, and their H=12 figures are shape.

B1/madapp is the only asset at the payer bar on this page, 0.65 to 0.95 at 24 h on 21 payers, and B1/shirtb fell to 0.74 from 1.40 on 15. Held inside R3-400 the estimator puts them at 0.84 and 1.26 with intervals that overlap, so the day changes neither arm's standing.

Three of the four creatives that entered the day were switched off early on 09-07, povposeb at 04:17 UTC, uploadpanelb at 04:18 and madapp at 06:07, so their coverage at H=24 will not fill from further delivery and their standing rests on what they have.

Dicey2 answered a revenue question for the first time, 21 payers on $142.13 with a 24 h cohort return 0.44 to 1.05 and a CPM 25.7% lower; its two new creatives carry just over half its installs and neither clears the bar on its own.

The next page's comparison is split by a budget change as well as by a roster change. 09-07 sits wholly inside R4-300 while 09-06 straddles the boundary at 20:54 UTC, so the first regime-matched pair is 09-07 against 09-08.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for three days. While it registers people against $0.00 of measured spend and books $586.48, every blended figure on the page is two accounts' cost against three accounts' revenue.

Vloom's booked column and the money ledger have to be reconciled before either is quoted for that app. They differ by $450.40 on this day, and the 09-05 value the page carries moved $331.43 between two runs while the ledger held.

5Reproduce

Staged in _runs/2026-09-08_2026-09-06_daily_auto/ at 01:24 UTC on 09-08, after the 24 h horizon closed at 00:00 UTC; this is the day's settled publication and it rewrites the 8 h page issued that morning.

# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-06

# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-05,2026-09-06
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-06 --prev 2026-09-05 --days 2026-09-03,2026-09-04,2026-09-05,2026-09-06 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-06_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-06_sinai

Payment cut 2026-09-08 01:21 UTC for Sinai and 00:52 UTC for Vloom; the estimator and the matched-hours funnel on the META clock run on a 2026-09-07 18:21 PT cut and the META-clock instrument pass on a 17:52 one. B1's campaign activity history was requested over Sep 4 to Sep 8 and the range the page actually rendered, Sep 4 2026 to Sep 7 2026, was asserted before any row of it was read. HR2 exported nothing to this run at any grain, which is why it is in every day-grain and hourly table out of the registration and payment ledgers and in none of the others.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2 and HR2 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are covered to 24 h, both horizons are on every per-user row, and a figure at one horizon is never compared against a figure at another.

Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. This report day contains one such change, at 20:54 UTC.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.