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Daily campaign report — 2026-09-21, against 2026-09-20

The business spent $553.10 on 2026-09-21 against $966.35 the day before and booked $6,861.52 against $7,133.51. Every Sinai campaign had been switched off between 00:04 and 00:06 UTC, so Sinai took $1.80 and Bslate the other $551.30, Dicey2 $319.41 across both apps against $631.82, GP1 $128.64 against $228.31, WD1 $104.69 against $15.81, B1 $0.36 against $90.41 and SZ1 nothing; the business registered 2,501 people against 4,840, at $0.221 each against $0.200. Definitions, the report clock and the three revenue measures are in the appendix.

This is the evening publication of 2026-09-21, at the 24 h cohort, completing the morning page. The horizon closed at 00:00 UTC on 2026-09-23, every cohort @ 24h and (d0) cell is filled on both days, and the comparison this page supports is at 24 h; the 8 h rows stay beside them as the earlier window on the same cohort.

Sinai stopped buying at 00:06 UTC and Bslate is now the whole buy. Its seven campaigns were switched off between 00:04 and 00:06, it spent $1.80 in the first hour and nothing after, and $3,087.24 still arrived from people who installed before the day, $17.39 of it from the day's own installs. No return figure in this page's Sinai tab has a denominator worth reading.

Meta's own line is struck in both columns of every table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $3,011.45 on Bslate where Meta reads $3,835.33, and $3,087.24 on Sinai where Meta reads $2,620.13. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the two records cannot be reconciled per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for an eighteenth day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 11 registrations and $302.07 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers. Each app's own day sits in its own tab: Bslate took $551.30 for 2,400 registrations and $3,011.45 booked on 369 payers, Sinai $1.80 before its campaigns went off, and no Vloom campaign served an impression. Its spend total is the money ledger's; its booked total sits $630.13 under the ledger's $7,491.65, for the reason given in Caveats.

2026-09-202026-09-21change
spend$966.35$553.10−42.8%
impressions101,96555,183−45.9%
CPM$9.48$10.02+5.8%
registrations (ours)4,8402,501−48.3%
cost per registration$0.200$0.221+10.8%
booked$7,133.51 (7.38)$6,861.52 (12.41)−3.8%
Meta booked$6,804.21 (7.04)$6,455.46 (11.67)
within-day$1,948.63 (2.02)$1,409.93 (2.55)−27.6%
cohort @ 24h$2,657.92 (2.75)$1,680.44 (3.04)−36.8%
booked payers676623-53
payer rate (8h)6.1%7.7%+1.5 pts
ARPU (8h)$0.3865$0.5204+34.7%
ARPPU (8h)$6.30$6.78+7.7%
payer rate (d0)6.8%8.4%+1.7 pts
ARPU (d0)$0.5492$0.6719+22.3%
ARPPU (d0)$8.13$7.97−2.0%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Both columns are covered to 24 h and both are whole. The day's last install reached 24 hours of age at 00:00 UTC on 2026-09-23, and the ledgers were cut at 00:12 to 00:24 UTC, the youngest cohort 24.4 h old at the cut.

d0 is closed and carried; d3 and d7 close on 2026-09-26 and 2026-09-30, which is why a daily carries d0 alone and a period report carries all three.

ARPU (d0) = payer rate (d0) × ARPPU (d0) holds in both columns, and so does the 8 h identity beside it, which is the check that the three rows describe one population.

The buy fell 42.8% and bought 48.3% fewer registrations at 10.8% more each: Bslate's own cost per registration went $0.156 to $0.230, and the business figure rose by less because 101 of the day's registrations arrived on Sinai and Vloom against $1.80 of spend.

At 24 h each registration was worth 22.3% more, all of it on the payer rate: payer rate (d0) went 6.8% to 8.4% while ARPPU (d0) went $8.13 to $7.97.

The 24 h return rose 2.75 to 3.04 and within-day 2.02 to 2.55, and the 24 h rise is the mix: Bslate on its own went 3.05 to 3.02 at 24 h, and Sinai's 2.58 of 09-20 left the blend.

The Meta daily spending limits read at 00:24 UTC on 2026-09-23: B1 $964.29, Dicey2 $973.72, SZ1 $633.03, GP1 $627.75 and WD1 $816.83, down from $1,000.00 at the morning read; those are dated readings and may have moved since.

(ii) Every account, both days. All three apps summed, so the rows add to the headline line. Dicey2 and GP1 each carry two apps on separate campaigns: Dicey2 $0.90 of Sinai and $318.51 of Bslate, GP1 $0.54 and $128.10.

Vloom's share of spend was 0.0% on both days.

account2026-09-20 spend2026-09-21 spendchange2026-09-20 registrations2026-09-21 registrations
Portfolio$966.35$553.10−42.8%4,8402,501
B1$90.41$0.36−99.6%20340
Nomad Node$0.00$0.00—10
KBM1$0.00$0.00—120
Dicey2$631.82$319.41−49.4%3,3881,485
HR1$0.00$0.00—90
HR2$0.00$0.00—5511
SZ1$0.00$0.00—42
GP1$228.31$128.64−43.7%1,128549
WD1$15.81$104.69+562.2%40414

Dicey2, GP1 and WD1 are the whole of the measured buy, $552.74 between them; B1 took $0.36, SZ1 exported at every grain and delivered nothing, and the other four rows are unmeasured rather than zero.

WD1 spent 562.2% more while Dicey2 spent 49.4% less and GP1 43.7% less; Dicey2 went from 65.4% of the buy to 57.7%, GP1 from 23.6% to 23.3%, WD1 from 1.6% to 18.9% and B1 from 9.4% to 0.1%.

Nomad Node's, KBM1's, HR1's and HR2's $0.00 are absences of measurement. The pull records NN2 as disabled on 08-23, KBM1 and HR1 on 08-24, HR2 on 09-04 and NN1 on 09-09, and exports nothing for any of them; all of them still book revenue through the payment ledger, which needs no export.

2The three apps, one tab each

Bslate took $551.30 of the headline's $553.10 across three accounts, Sinai $1.80 in one hour on its own ledger, and no Vloom campaign served an impression in any account the pull exports. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and every account in its roster.

Bslate's spend was $551.30 against $347.02, and it booked $3,011.45 against $2,351.85.

The day, and every account

2026-09-202026-09-21change
spend$347.02$551.30+58.9%
impressions35,45554,946+55.0%
CPM$9.79$10.03+2.5%
registrations (ours)2,2282,400+7.7%
cost per registration$0.156$0.230+47.5%
booked$2,351.85 (6.78)$3,011.45 (5.46)+28.0%
Meta booked$3,243.40 (9.35)$3,835.33 (6.96)
within-day$769.55 (2.22)$1,392.54 (2.53)+81.0%
cohort @ 24h$1,058.25 (3.05)$1,663.05 (3.02)+57.2%
booked payers235369+134
payer rate (8h)4.7%7.9%+3.2 pts
payer rate (d0)5.4%8.7%+3.3 pts
ARPU (8h)$0.3077$0.5351+73.9%
ARPU (d0)$0.4750$0.6929+45.9%
ARPPU (8h)$6.53$6.76+3.5%
ARPPU (d0)$8.75$7.96−9.0%

2026-09-21 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$551.30100%54,946$10.032,400$0.230
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$318.5158%27,081$11.761,457$0.219
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$128.1023%12,732$10.06529$0.242
WD1$104.6919%15,133$6.92414$0.253

2026-09-21 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$3,011.455.46$1,392.542.53$1,663.053.022098.7%$0.6929$7.96
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$2,487.317.81$959.153.01$1,109.533.481238.4%$0.7615$9.02
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$301.872.36$269.692.11$361.622.82478.9%$0.6836$7.69
WD1$222.262.12$163.701.56$191.901.83399.4%$0.4635$4.92

Each account, 2026-09-20 against 2026-09-21, one table each.

B1 — nothing delivered and nobody registered on either day.

Nomad Node — nothing delivered and nobody registered on either day.

KBM1 — nothing delivered and nobody registered on either day.

Dicey2

2026-09-202026-09-21change
spend$267.83$318.51+18.9%
impressions26,79027,081+1.1%
CPM$10.00$11.76+17.6%
registrations (ours)1,9301,457−24.5%
cost per registration$0.139$0.219+57.5%
booked$2,232.25 (8.33)$2,487.31 (7.81)+11.4%
Meta booked$3,096.69 (11.56)$3,346.09 (10.51)
within-day$649.95 (2.43)$959.15 (3.01)+47.6%
cohort @ 24h$872.98 (3.26)$1,109.53 (3.48)+27.1%
booked payers217280+63
payer rate (8h)4.4%7.5%+3.1 pts
payer rate (d0)5.1%8.4%+3.3 pts
ARPU (8h)$0.2900$0.6141+111.7%
ARPU (d0)$0.4523$0.7615+68.4%
ARPPU (8h)$6.58$8.21+24.7%
ARPPU (d0)$8.82$9.02+2.3%

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

GP1

2026-09-202026-09-21change
spend$63.38$128.10+102.1%
impressions7,58712,732+67.8%
CPM$8.35$10.06+20.4%
registrations (ours)258529+105.0%
cost per registration$0.246$0.242−1.4%
booked$71.13 (1.12)$301.87 (2.36)+324.4%
Meta booked$80.30 (1.27)$264.74 (2.07)
within-day$71.13 (1.12)$269.69 (2.11)+279.2%
cohort @ 24h$100.09 (1.58)$361.62 (2.82)+261.3%
booked payers1449+35
payer rate (8h)5.8%8.1%+2.3 pts
payer rate (d0)6.6%8.9%+2.3 pts
ARPU (8h)$0.2884$0.4324+49.9%
ARPU (d0)$0.3880$0.6836+76.2%
ARPPU (8h)$4.96$5.32+7.2%
ARPPU (d0)$5.89$7.69+30.7%

WD1

2026-09-202026-09-21change
spend$15.81$104.69+562.2%
impressions1,07815,133+1303.8%
CPM$14.67$6.92−52.8%
registrations (ours)40414+935.0%
cost per registration$0.395$0.253−36.0%
booked$48.48 (3.07)$222.26 (2.12)+358.5%
Meta booked$66.41 (4.20)$224.50 (2.14)
within-day$48.48 (3.07)$163.70 (1.56)+237.7%
cohort @ 24h$85.18 (5.39)$191.90 (1.83)+125.3%
booked payers440+36
payer rate (8h)12.5%9.2%−3.3 pts
payer rate (d0)12.5%9.4%−3.1 pts
ARPU (8h)$1.2866$0.3884−69.8%
ARPU (d0)$2.1294$0.4635−78.2%
ARPPU (8h)$10.29$4.23−58.9%
ARPPU (d0)$17.04$4.92−71.1%

The buy rose 58.9% and registrations 7.7%, so a registration cost 47.5% more, $0.156 to $0.230.

Within-day rose 2.22 to 2.53 and the 24 h cohort held, 3.05 to 3.02: each registration was worth 45.9% more at d0 and cost 47.5% more, on 209 cohort payers against 121.

Dicey2 spent 18.9% more for 24.5% fewer registrations and still returned more, $0.139 to $0.219 each, 3.26 to 3.48 at 24 h and 2.43 to 3.01 within-day.

GP1 doubled spend and registrations together and its 24 h return rose 1.58 to 2.82, $63.38 to $128.10 and 258 to 529 at $0.242 each, on 47 cohort payers.

WD1's first full day bought the cheapest impressions in the app at a CPM of $6.92 against $14.67, and its 24 h return fell 5.39 to 1.83 on 39 payers, the earlier figure resting on four.

Hourly, 2026-09-21

(i) The portfolio, hour by hour, 2026-09-21. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$26.582,827$9.40111$0.239$40.551.53$22.850.86$22.850.8613
01$22.352,696$8.29121$0.185$57.732.58$42.371.90$62.152.7811
02$20.442,288$8.93119$0.172$113.655.56$57.332.80$73.343.5915
03$26.122,806$9.31139$0.188$134.375.14$112.424.30$127.294.8725
04$27.102,909$9.32144$0.188$67.782.50$71.732.65$71.732.6516
05$19.882,311$8.60114$0.174$157.387.92$76.183.83$76.183.8323
06$26.223,472$7.55138$0.190$119.234.55$128.894.92$132.455.0524
07$20.082,615$7.6896$0.209$184.259.18$20.541.02$20.541.0222
08$19.712,729$7.2297$0.203$51.542.61$60.213.06$65.983.3511
09$18.822,385$7.8999$0.190$78.094.15$46.052.45$49.672.6414
10$20.832,240$9.30102$0.204$74.823.59$26.981.30$30.661.4715
11$16.821,754$9.5971$0.237$110.466.57$56.633.37$59.923.5616
12$19.131,747$10.9556$0.342$142.457.45$16.510.86$19.401.0120
13$28.922,610$11.08114$0.254$281.269.73$185.646.42$188.526.5227
14$21.452,077$10.3390$0.238$98.434.59$48.222.25$60.512.8224
15$37.773,468$10.89132$0.286$148.053.92$45.031.19$55.851.4832
16$26.862,552$10.5386$0.312$89.303.32$41.171.53$50.211.8719
17$25.482,263$11.26103$0.247$160.646.30$47.051.85$47.051.8523
18$24.202,015$12.0193$0.260$208.718.62$57.782.39$71.322.9531
19$21.211,622$13.0882$0.259$244.1311.51$74.443.51$90.284.2639
20$20.891,342$15.5779$0.264$149.477.16$64.653.09$119.505.7228
21$19.991,247$16.0362$0.322$124.486.23$41.172.06$64.833.2422
22$21.241,341$15.8484$0.253$119.445.62$38.931.83$74.153.4927
23$19.211,630$11.7968$0.283$55.222.87$9.730.51$28.681.4914

(ii) The same 24 hours per account, 2026-09-21.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $318.51 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$12.581,166$10.7968$0.185$30.732.44$13.031.04$13.031.0410
01$15.061,721$8.7589$0.169$51.073.39$31.362.08$31.362.089
02$14.461,545$9.3690$0.161$103.707.17$38.352.65$41.342.8612
03$18.851,778$10.60104$0.181$128.466.81$106.065.63$120.926.4223
04$17.771,740$10.21103$0.173$64.833.65$43.642.46$43.642.4615
05$14.071,536$9.1683$0.170$130.839.30$42.703.04$42.703.0418
06$11.831,279$9.2593$0.127$89.687.58$86.087.28$89.647.5820
07$12.081,253$9.6464$0.189$162.5513.46$16.951.40$16.951.4020
08$14.521,539$9.4369$0.210$45.783.15$48.683.35$48.683.359
09$10.891,217$8.9560$0.182$75.136.90$43.093.96$46.714.2913
10$11.681,205$9.6972$0.162$51.934.45$13.221.13$13.221.1310
11$11.161,089$10.2554$0.207$90.118.07$32.582.92$32.582.9213
12$7.23515$14.0428$0.258$135.9318.80$10.001.38$12.881.7818
13$17.041,352$12.6081$0.210$274.1416.09$174.9610.27$177.8410.4425
14$13.441,038$12.9559$0.228$79.355.90$35.392.63$44.793.3318
15$25.161,941$12.9685$0.296$125.755.00$23.400.93$34.211.3626
16$12.65937$13.5039$0.324$72.185.71$14.081.11$17.361.3714
17$14.971,034$14.4846$0.325$139.419.31$39.812.66$39.812.6619
18$13.08750$17.4433$0.396$170.8513.06$29.702.27$33.442.5623
19$11.09642$17.2743$0.258$183.8716.58$58.305.26$70.586.3628
20$12.05583$20.6733$0.365$97.958.13$34.982.90$56.334.6718
21$9.57451$21.2220$0.479$66.056.90$12.421.30$23.092.4113
22$9.25374$24.7322$0.420$75.218.13$10.361.12$42.414.5816
23$8.03396$20.2819$0.423$41.825.21$0.000.00$15.991.9910

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 — $128.10 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.90534$7.3017$0.229$6.141.57$6.141.57$6.141.572
01$6.94877$7.9131$0.224$3.670.53$11.021.59$30.794.441
02$5.35642$8.3325$0.214$9.951.86$18.973.55$32.005.983
03$6.64882$7.5334$0.195$5.920.89$6.360.96$6.360.962
04$7.57912$8.3038$0.199$2.960.39$28.093.71$28.093.711
05$5.81775$7.5029$0.200$26.564.57$33.475.76$33.475.765
06$5.19647$8.0217$0.305$25.995.01$39.267.56$39.267.563
07$4.21553$7.6118$0.234$21.705.15$3.590.85$3.590.852
08$0.000—2$0.000$2.88—$0.00—$0.00—1
09$2.37232$10.224$0.593$0.000.00$0.000.00$0.000.000
10$5.29433$12.2211$0.481$12.762.41$2.960.56$2.960.562
11$2.91259$11.2410$0.291$17.476.00$24.058.26$27.349.392
12$6.41407$15.7511$0.583$0.000.00$0.000.00$0.000.000
13$6.11537$11.3817$0.359$3.560.58$7.121.16$7.121.161
14$5.20539$9.6522$0.236$9.811.89$3.560.68$3.560.683
15$8.02845$9.4933$0.243$19.342.41$12.761.59$12.761.595
16$9.05762$11.8830$0.302$0.000.00$13.541.50$16.401.810
17$6.88657$10.4732$0.215$21.223.08$7.241.05$7.241.054
18$5.48511$10.7232$0.171$17.763.24$13.852.53$23.644.315
19$4.90320$15.3114$0.350$16.493.36$6.141.25$9.701.985
20$4.05279$14.5223$0.176$41.1110.15$19.274.76$52.7613.037
21$4.96307$16.1623$0.216$13.822.79$0.000.00$0.000.002
22$5.71387$14.7531$0.184$12.932.26$6.151.08$9.321.634
23$5.15435$11.8425$0.206$9.841.91$6.171.20$9.131.773

WD1 — $104.69 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$10.101,127$8.9626$0.388$3.680.36$3.680.36$3.680.361
01$0.3598$3.571$0.350$2.998.54$0.000.00$0.000.001
02$0.63101$6.244$0.158$0.000.00$0.000.00$0.000.000
03$0.63146$4.321$0.630$0.000.00$0.000.00$0.000.000
04$1.76257$6.853$0.587$0.000.00$0.000.00$0.000.000
05$0.000—2$0.000$0.00—$0.00—$0.00—0
06$9.201,546$5.9528$0.329$3.560.39$3.560.39$3.560.391
07$3.79809$4.6814$0.271$0.000.00$0.000.00$0.000.000
08$5.191,190$4.3626$0.200$2.880.56$11.532.22$17.293.331
09$5.56936$5.9435$0.159$2.960.53$2.960.53$2.960.531
10$3.86602$6.4119$0.203$10.122.62$10.802.80$14.483.753
11$2.75406$6.777$0.393$2.881.05$0.000.00$0.000.001
12$5.49825$6.6517$0.323$6.521.19$6.521.19$6.521.192
13$5.77721$8.0016$0.361$3.560.62$3.560.62$3.560.621
14$2.81500$5.629$0.312$9.283.30$9.283.30$12.164.333
15$4.59682$6.7314$0.328$2.960.64$8.881.93$8.881.931
16$5.16853$6.0517$0.304$17.123.32$13.562.63$16.443.195
17$3.63572$6.3525$0.145$0.000.00$0.000.00$0.000.000
18$5.64754$7.4828$0.201$20.093.56$14.242.52$14.242.523
19$5.22660$7.9125$0.209$43.778.39$10.001.92$10.001.926
20$4.79480$9.9823$0.208$10.412.17$10.412.17$10.412.173
21$5.46489$11.1719$0.287$44.618.17$28.755.27$41.747.657
22$6.28580$10.8331$0.203$31.304.98$22.423.57$22.423.577
23$6.03799$7.5524$0.251$3.560.59$3.560.59$3.560.591
2026-09-22T17:28:13.418750 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1500 2000 2500 3000 3500 impressions Impressions and installs by hour impressions installs 60 80 100 120 140 installs (Meta Leads) The day's motion — whole account, 2026-09-21 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-22T17:28:13.586130 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 12 13 14 15 16 17 CTR % CTR 0 4 8 12 16 20 hour (UTC) 8 10 12 14 16 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 24 26 28 30 32 34 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.175 0.200 0.225 0.250 0.275 0.300 0.325 0.350 USD Cost per install Delivery by hour — whole account, 2026-09-21 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

Spend ran $16.82 to $37.77 an hour and never concentrated, and impressions ran 1,247 to 3,472.

CPM roughly doubled across the day, $7.22 at hour 08 to $16.03 at hour 21, and cost per registration ran $0.172 to $0.342 across the day.

Booked revenue peaked at hour 13 with $281.26 and within-day at the same hour with $185.64, on 27 booked payers.

The prior day, 2026-09-20, same two tables

(i) The portfolio, hour by hour, 2026-09-20. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$4.58536$8.5422$0.208$112.0424.46$0.000.00$0.000.0013
07$23.942,668$8.97156$0.153$58.872.46$14.290.60$17.910.7510
08$21.522,255$9.54164$0.131$86.984.04$105.734.91$112.255.2215
09$14.761,577$9.36107$0.138$113.777.71$45.633.09$107.927.3122
10$20.332,136$9.52127$0.160$71.243.50$34.901.72$34.901.7217
11$16.681,992$8.37148$0.113$109.806.58$48.022.88$48.022.8819
12$14.761,632$9.04113$0.131$91.096.17$39.562.68$46.273.1315
13$22.432,643$8.49154$0.146$52.812.35$23.501.05$36.911.6510
14$22.092,573$8.59158$0.140$240.9010.91$11.870.54$11.870.5413
15$24.662,768$8.91155$0.159$148.336.02$54.962.23$60.882.4725
16$18.222,084$8.74143$0.127$161.428.86$58.483.21$121.786.6824
17$18.321,705$10.7495$0.193$69.033.77$14.820.81$18.381.0014
18$19.581,796$10.90113$0.173$157.668.05$48.002.45$89.764.5818
19$15.441,360$11.3571$0.217$111.027.19$10.110.65$10.110.6516
20$25.931,914$13.5591$0.285$181.827.01$110.204.25$159.536.1524
21$11.72872$13.4467$0.175$137.2111.71$6.280.54$25.772.2019
22$11.94991$12.0556$0.213$55.924.68$2.880.24$5.870.4912
23$13.021,118$11.6565$0.200$59.984.61$2.940.23$12.750.989

(ii) The same 24 hours per account, 2026-09-20.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $267.83 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$1.94185$10.4917$0.114$112.0457.75$0.000.00$0.000.0013
07$19.972,024$9.87122$0.164$58.872.95$14.290.72$17.910.9010
08$18.301,902$9.62143$0.128$74.294.06$93.045.08$99.555.4414
09$13.451,399$9.61103$0.131$113.778.46$45.633.39$107.928.0222
10$18.211,918$9.49122$0.149$68.283.75$31.941.75$31.941.7516
11$15.061,784$8.44144$0.105$109.807.29$48.023.19$48.023.1919
12$11.761,247$9.43103$0.114$91.097.75$39.563.36$46.273.9315
13$16.671,859$8.97135$0.123$45.692.74$16.380.98$29.791.798
14$16.711,801$9.28129$0.130$240.9014.42$11.870.71$11.870.7113
15$19.161,912$10.02116$0.165$132.116.90$28.971.51$34.891.8221
16$14.941,676$8.91129$0.116$152.0210.18$55.423.71$118.727.9521
17$14.631,398$10.4685$0.172$69.034.72$14.821.01$18.381.2614
18$17.461,545$11.30103$0.170$154.788.86$45.122.58$74.164.2517
19$11.221,001$11.2164$0.175$107.469.58$2.990.27$2.990.2715
20$7.05556$12.6844$0.160$161.6622.93$55.287.84$58.248.2619
21$7.59529$14.3553$0.143$114.9215.14$3.420.45$19.622.5816
22$8.26577$14.3242$0.197$49.536.00$2.880.35$5.870.7110
23$8.35642$13.0153$0.158$44.045.27$2.940.35$9.461.138

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 — $63.38 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$2.64351$7.525$0.528$0.000.00$0.000.00$0.000.000
07$3.97644$6.1634$0.117$0.000.00$0.000.00$0.000.000
08$3.22353$9.1221$0.153$12.693.94$12.693.94$12.693.941
09$1.31178$7.364$0.328$0.000.00$0.000.00$0.000.000
10$2.12218$9.725$0.424$2.961.40$2.961.40$2.961.401
11$1.62208$7.794$0.405$0.000.00$0.000.00$0.000.000
12$3.00385$7.7910$0.300$0.000.00$0.000.00$0.000.000
13$5.76784$7.3519$0.303$7.121.24$7.121.24$7.121.242
14$5.38772$6.9729$0.186$0.000.00$0.000.00$0.000.000
15$5.50856$6.4339$0.141$16.222.95$25.994.73$25.994.734
16$3.28408$8.0414$0.234$9.402.87$3.060.93$3.060.933
17$3.69307$12.0210$0.369$0.000.00$0.000.00$0.000.000
18$2.12251$8.4510$0.212$2.881.36$2.881.36$15.607.361
19$4.22359$11.757$0.603$3.560.84$7.121.69$7.121.691
20$3.32312$10.6412$0.277$3.561.07$6.451.94$16.124.851
21$3.88311$12.489$0.431$9.312.40$2.860.74$6.151.582
22$3.68414$8.8914$0.263$3.430.93$0.000.00$0.000.001
23$4.67476$9.8112$0.389$0.000.00$0.000.00$3.290.700

WD1 — $15.81 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$15.561,046$14.8835$0.445$16.601.07$48.483.12$85.185.474
21$0.2532$7.815$0.050$12.9851.90$0.000.00$0.000.001
22$0.000—0—$2.96—$0.00—$0.00—1
23$0.000—0—$15.94—$0.00—$0.00—1

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-21 ran higherhours it ran lowersign test
CPM14 of 2410 of 24p = 0.541
CTR1 of 2423 of 24p = 0.000
click→install6 of 2418 of 24p = 0.023
CPI23 of 241 of 24p = 0.000

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-20 → 2026-09-21

Every shared hour, 2026-09-20 → 2026-09-21. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00622 → 2,8278.49 → 9.4018.81% → 13.48%46.2% → 27.3%0.098 → 0.256
01799 → 2,6968.69 → 8.2920.03% → 15.02%31.9% → 27.4%0.136 → 0.201
02547 → 2,2889.93 → 8.9321.94% → 15.21%41.7% → 32.8%0.109 → 0.179
03340 → 2,80611.68 → 9.3122.06% → 15.11%42.7% → 32.8%0.124 → 0.188
04294 → 2,90911.43 → 9.3219.39% → 16.16%38.6% → 28.1%0.153 → 0.205
05233 → 2,3119.10 → 8.6025.32% → 16.53%37.3% → 29.1%0.096 → 0.179
06536 → 3,4728.54 → 7.5516.98% → 13.80%27.5% → 28.0%0.183 → 0.196
072,668 → 2,6158.97 → 7.6820.80% → 12.89%27.2% → 26.7%0.159 → 0.223
082,255 → 2,7299.54 → 7.2220.80% → 11.91%33.5% → 29.2%0.137 → 0.207
091,577 → 2,3859.36 → 7.8917.88% → 12.12%37.2% → 33.2%0.141 → 0.196
102,136 → 2,2409.52 → 9.3022.28% → 12.50%24.8% → 35.4%0.172 → 0.210
111,992 → 1,7548.37 → 9.5918.88% → 13.63%37.2% → 28.9%0.119 → 0.244
121,632 → 1,7479.04 → 10.9519.36% → 13.39%34.8% → 22.6%0.134 → 0.361
132,643 → 2,6108.49 → 11.0819.11% → 13.45%29.9% → 31.1%0.149 → 0.265
142,573 → 2,0778.59 → 10.3320.02% → 15.36%29.7% → 25.4%0.144 → 0.265
152,768 → 3,4688.91 → 10.8917.41% → 13.67%32.6% → 26.2%0.157 → 0.305
162,084 → 2,5528.74 → 10.5318.57% → 11.95%38.2% → 26.9%0.123 → 0.328
171,705 → 2,26310.74 → 11.2617.13% → 14.32%32.9% → 28.4%0.191 → 0.277
181,796 → 2,01510.90 → 12.0119.21% → 13.10%33.3% → 34.8%0.170 → 0.263
191,360 → 1,62211.35 → 13.0817.57% → 15.04%26.8% → 30.3%0.241 → 0.287
201,914 → 1,34213.55 → 15.5714.47% → 16.92%32.1% → 31.7%0.291 → 0.290
21872 → 1,24713.44 → 16.0318.23% → 16.28%46.5% → 28.6%0.158 → 0.345
22991 → 1,34112.05 → 15.8417.36% → 16.41%29.7% → 33.6%0.234 → 0.287
231,118 → 1,63011.65 → 11.7918.07% → 13.25%31.7% → 30.6%0.203 → 0.291
2026-09-22T17:28:13.765901 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12 14 16 18 20 22 24 CTR % CTR 2026-09-20 2026-09-21 0 5 10 15 20 hour (UTC) 8 10 12 14 16 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 25 30 35 40 45 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.10 0.15 0.20 0.25 0.30 0.35 USD Cost per install Delivery by hour — 2026-09-21 against 2026-09-20, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

CTR fell in 23 of the 24 shared hours and cost per install rose in 23, both at p = 0.000, while CPM did not separate at 14 of 24.

Pooled, CTR went 18.98% to 14.09% and click to install 32.68% to 29.34%, both at p = 0.000, on a CPM that moved 9.79 to 10.03: the install got 54% dearer inside the funnel rather than in the auction.

Country, 2026-09-21

(i) The portfolio by country, 2026-09-21. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$114.0920.7%19,928$5.73524$0.218$250.102.1976
BR$92.9116.9%5,381$17.26379$0.245$185.822.0062
ID$52.529.5%9,453$5.56364$0.144$97.451.8636
TR$24.774.5%1,200$20.6554$0.459$102.654.1410
TH$19.553.5%2,046$9.55100$0.196$26.311.3514
AR$14.532.6%1,094$13.2970$0.208$146.9010.119
MX$14.532.6%1,040$13.9776$0.191$49.833.438
MY$12.362.2%898$13.7647$0.263$25.432.0610
PH$12.012.2%2,085$5.7691$0.132$13.651.147
US$10.551.9%161$65.6915$0.704$12.861.229
CO$10.121.8%713$14.1943$0.235$8.900.889
VN$9.181.7%1,136$8.0853$0.173$5.960.653

167 further countries are not listed, $164.17 between them (29.8% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $104.62 from Meta 2026-09-20 and $213.89 from Meta 2026-09-21, a measured UTC-day total of $318.51; GP1 (UTC+0) needed none, its Meta day IS the UTC day at $128.10; WD1 (UTC+0) needed none, its Meta day IS the UTC day at $104.69. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-21.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$64.7920.3%9,766$6.63301$0.215$154.002.3853
BR$49.4415.5%2,758$17.92228$0.217$119.542.4246
ID$25.227.9%4,124$6.11194$0.130$65.742.6128
TR$14.994.7%644$23.3033$0.454$64.574.316
AR$10.473.3%676$15.5055$0.190$143.9113.748
MX$9.643.0%642$15.0252$0.185$10.211.065
US$9.022.8%129$70.1411$0.820$2.990.337
TH$7.862.5%784$10.0249$0.160$6.580.847
MY$6.342.0%473$13.4029$0.219$15.902.516
CL$6.201.9%343$18.0422$0.282$14.232.303
CO$5.971.9%368$16.2229$0.206$2.970.507
PH$5.441.7%870$6.2557$0.095$6.821.255

154 further countries are not listed, $103.12 between them (32.4% of this block).

GP1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
BR$26.9921.1%1,515$17.8298$0.275$42.611.5810
ID$16.4712.9%2,990$5.51107$0.154$11.530.704
IN$15.1911.9%2,428$6.2657$0.266$28.481.876
TH$8.967.0%909$9.8642$0.213$13.161.475
TR$6.545.1%314$20.8313$0.503$30.714.702
PH$4.993.9%831$6.0024$0.208$3.410.681
MY$3.632.8%234$15.518$0.454$9.542.634
VN$3.452.7%505$6.8322$0.157$0.000.000
UA$2.772.2%129$21.476$0.462$0.000.000
MX$2.481.9%232$10.6918$0.138$36.2214.602
CO$2.411.9%202$11.937$0.344$2.971.231
AR$2.341.8%238$9.838$0.292$2.991.281

129 further countries are not listed, $31.88 between them (24.9% of this block).

WD1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$34.1132.6%7,734$4.41166$0.205$67.631.9817
BR$16.4815.7%1,108$14.8753$0.311$23.671.446
ID$10.8310.3%2,339$4.6363$0.172$20.181.864
TR$3.243.1%242$13.398$0.405$7.362.272
TH$2.732.6%353$7.739$0.303$6.582.412
MX$2.412.3%166$14.526$0.402$3.401.411
MY$2.392.3%191$12.5110$0.239$0.000.000
CO$1.741.7%143$12.177$0.249$2.971.701
AR$1.721.6%180$9.567$0.246$0.000.000
PH$1.581.5%384$4.1110$0.158$3.412.161
FR$1.411.3%16$88.120—$0.000.000
IT$1.321.3%30$44.002$0.660$0.000.000

113 further countries are not listed, $24.73 between them (23.6% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

2026-09-22T17:28:13.953491 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID TR TH AR MX MY PH US CO VN 0 50 100 150 200 250 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-21 spend within-day revenue
Spend against within-day revenue, by country
2026-09-22T17:28:13.989566 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-21 (report clock)
Cost per install by country

India, Brazil and Indonesia are 47.1% of the buy and the only three cells that clear sixteen payers: India returned 2.19 on 76 payers, Brazil 2.00 on 62 and Indonesia 1.86 on 36.

Turkey and Argentina return 4.14 and 10.11 on ten payers and nine, which is a direction and never a magnitude.

The United States took $10.55 at a CPM of $65.69, 1.9% of the buy and the dearest impressions in the table.

The prior day, 2026-09-20, same two tables

(i) The portfolio by country, 2026-09-20. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$60.7717.5%11,157$5.45410$0.148$79.251.3041
BR$36.9710.7%2,418$15.29217$0.170$71.011.9233
ID$26.317.6%5,704$4.61287$0.092$35.751.3620
TR$16.124.6%1,004$16.0668$0.237$7.360.4611
US$15.064.3%217$69.5126$0.579$56.813.7712
MX$13.513.9%1,173$11.52106$0.127$6.810.506
AR$11.743.4%953$12.3279$0.149$14.951.276
TH$9.552.8%1,163$8.2175$0.127$23.022.414
CL$7.232.1%488$14.8232$0.226$7.120.984
CO$7.052.0%599$11.7655$0.128$17.802.537
GB$6.972.0%196$35.6024$0.290$10.861.564
PH$6.371.8%1,299$4.9075$0.085$3.410.544

161 further countries are not listed, $129.37 between them (37.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $29.04 from Meta 2026-09-19 and $238.79 from Meta 2026-09-20, a measured UTC-day total of $267.83; GP1 (UTC+0) needed none, its Meta day IS the UTC day at $63.38; WD1 (UTC+0) needed none, its Meta day IS the UTC day at $15.81. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-20.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$49.5418.5%9,336$5.31379$0.131$57.891.1736
BR$27.4910.3%1,817$15.13190$0.145$65.092.3731
ID$17.956.7%3,749$4.79209$0.086$20.181.1218
US$13.815.2%200$69.1625$0.552$56.814.1112
MX$11.554.3%988$11.6996$0.120$6.810.596
AR$9.893.7%769$12.8672$0.137$14.951.516
TR$9.833.7%672$14.6355$0.179$7.360.7511
TH$6.572.5%812$8.0961$0.108$23.023.504
GB$6.342.4%170$37.3423$0.276$10.861.714
CO$6.032.2%489$12.3350$0.121$17.802.957
CL$5.382.0%385$13.9830$0.179$7.121.324
MY$4.991.9%436$11.4637$0.135$3.180.643

148 further countries are not listed, $98.45 between them (36.8% of this block).

GP1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$10.0215.8%1,572$6.3723$0.436$14.241.423
ID$7.8112.3%1,851$4.2277$0.101$15.581.992
BR$7.2111.4%452$15.9521$0.343$5.920.822
TR$5.168.1%247$20.8911$0.469$0.000.000
TH$2.934.6%344$8.5214$0.209$0.000.000
PH$2.273.6%532$4.2720$0.113$3.411.501
MX$1.702.7%162$10.4910$0.170$0.000.000
AR$1.552.4%149$10.404$0.387$0.000.000
VN$1.171.8%234$5.007$0.167$0.000.000
CL$0.941.5%80$11.751$0.940$0.000.000
CO$0.941.5%103$9.135$0.188$0.000.000
MY$0.931.5%116$8.022$0.465$0.000.000

126 further countries are not listed, $20.75 between them (32.7% of this block).

WD1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
BR$2.2714.4%149$15.236$0.378$0.000.000
IN$1.217.7%249$4.868$0.151$7.125.882
TR$1.137.1%85$13.292$0.565$0.000.000
US$1.056.6%9$116.671$1.050$0.000.000
CL$0.915.8%23$39.571$0.910$0.000.000
FR$0.815.1%8$101.250—$0.000.000
IT$0.795.0%15$52.671$0.790$3.564.501
JO$0.795.0%6$131.671$0.790$37.8047.851
ID$0.553.5%104$5.291$0.550$0.000.000
DE$0.543.4%3$180.000—$0.000.000
ES$0.402.5%14$28.570—$0.000.000
CA$0.372.3%4$92.500—$0.000.000

67 further countries are not listed, $4.99 between them (31.6% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-20$347.0235,4559.796,72818.98%2,19932.68%$0.158
2026-09-21$551.3054,94610.037,74014.09%2,27129.34%$0.243
  • click → install 32.68% → 29.34% (-10.2%, p = 0.000) — fell.
  • CTR 18.98% → 14.09% (-25.8%, p = 0.000) — fell.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

2026-09-22T17:28:14.124786 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 USD 6.78 2.22 3.05 5.46 2.53 3.02 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-20 against 2026-09-21 (UTC) 2026-09-20 2026-09-21
The three revenue measures on both days, ROAS above each bar
2026-09-22T17:28:14.328875 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-20 2026-09-21 0 500 1000 1500 2000 2500 3000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The pooled funnel reads the same $347.02 and $551.30 the day-grain tables do, because both days delivered in all 24 hours.

Booked revenue splits 46.2% onto the day's own installs, $1,392.54 of $3,011.45, which is the within-day row seen a second way.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-21.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911_wlpixelDicey2$230.4248.4%16,436$14.02713$0.323$565.702.4654
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920_wlpixelWD1$91.2219.2%13,404$6.81377$0.242$160.011.7537
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919_wlpixelGP1$82.4917.3%6,910$11.94313$0.264$122.791.4927
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$45.619.6%5,822$7.83216$0.211$146.893.2222
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$13.472.8%1,729$7.7937$0.364$3.680.273
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$12.612.7%1,284$9.82744$0.017$393.4531.20226

(ii) The same, per account, 2026-09-21.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911_wlpixelDicey2$230.4294.8%16,436$14.02713$0.323$565.702.4654
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$12.615.2%1,284$9.82744$0.017$393.4531.20226

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919_wlpixelGP1$82.4964.4%6,910$11.94313$0.264$122.791.4927
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$45.6135.6%5,822$7.83216$0.211$146.893.2222

WD1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920_wlpixelWD1$91.2287.1%13,404$6.81377$0.242$160.011.7537
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$13.4712.9%1,729$7.7937$0.364$3.680.273

The three _wlpixel campaigns took 84.9% of the day's spend on the account clock, 48.4%, 19.2% and 17.3%, against the three they replaced.

Dicey2's ..._260911 ran $12.61 and still carried 744 registrations and 226 payers, because a conversion is stamped on the hour it happens and not on the hour that bought it.

Ranking here is on CPM, cost per click and CPI only, geography being the treatment; no campaign's within-day column is ranked.

The prior day, 2026-09-20, same two tables

(i) Every campaign the portfolio ran, 2026-09-20.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$343.4181.3%34,535$9.941,930$0.178$649.951.89217
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.3815.0%7,587$8.35258$0.246$71.131.1214
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.813.7%1,078$14.6740$0.395$48.483.074

(ii) The same, per account, 2026-09-20.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$343.41100.0%34,535$9.941,930$0.178$649.951.89217

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.38100.0%7,587$8.35258$0.246$71.131.1214

WD1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.81100.0%1,078$14.6740$0.395$48.483.074

Every asset

(i) Every asset the portfolio ran, 2026-09-21. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsjapanesew_6s_9x16_bs_v1GP1$59.425,236$11.35250$0.238$79.171.33$125.6319
vid_ww_gymw_12s_9x16_bs_v1Dicey2$51.302,866$17.90112$0.458$203.633.97$227.4515
vid_ww_povposer2w_8s_9x16_bs_v1Dicey2$51.212,574$19.9037$1.384$66.071.29$66.0710
vid_ww_posephoto_9s_9x16_bs_v1WD1$47.776,984$6.84215$0.222$121.022.53$143.4628
vid_ww_hemgermanw_6s_9x16_bs_v1Dicey2$31.002,189$14.16131$0.237$70.242.27$114.338
vid_ww_posesofaw_7s_9x16_bs_v1WD1$30.754,356$7.06121$0.254$38.991.27$41.879
vid_ww_poolsloww_15s_9x16_bs_v1Dicey2$25.551,696$15.0642$0.608$28.911.13$60.841
vid_ww_strapsgermanw_6s_9x16_bs_v1Dicey2$24.371,806$13.49142$0.172$90.493.71$100.288
vid_ww_strapsjapanesew_6s_9x16_bs_v1Dicey2$17.142,435$7.04114$0.150$79.744.65$79.745
vid_ww_poolslow_15s_9x16_bs_v1GP1$16.651,492$11.1643$0.387$58.313.50$71.339
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$16.192,892$5.60117$0.138$33.292.06$53.079
vid_ww_strapsasianmw_6s_9x16_bs_v1Dicey2$13.041,401$9.3164$0.204$12.960.99$15.843
vid_ww_strapscurlsw_6s_9x16_bs_v1GP1$12.02933$12.8840$0.300$33.372.78$42.746
vid_ww_strapscurls_6s_9x16_bs_v1GP1$11.531,296$8.9050$0.231$55.294.80$55.294
vid_ww_robedutchw_6s_9x16_bs_v1Dicey2$10.28668$15.3946$0.223$13.661.33$20.804
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.311,039$8.9624$0.388$3.680.40$3.682
vid_ww_poolsloww_15s_9x16_bs_v1GP1$7.36522$14.1016$0.460$6.580.89$9.871
vid_ww_fittingroomw_11s_9x16_bs_v1Dicey2$6.53801$8.1525$0.261$0.000.00$0.000
vid_ww_editortabsw_13s_9x16_bs_v1WD1$5.52819$6.7410$0.552$0.000.00$0.000
vid_ww_poseheart_7s_9x16_bs_v1WD1$4.67896$5.2117$0.275$0.000.00$2.880
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$4.17306$13.63256$0.016$145.4334.87$163.2819
vid_ww_gymw_12s_9x16_bs_v1GP1$3.69219$16.857$0.527$3.681.00$3.681
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$2.96226$13.1052$0.057$30.4510.29$30.4517
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.77502$5.526$0.462$0.000.00$0.001
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$2.71456$5.94258$0.011$131.2348.43$134.7923
vid_ww_stockingsw_11s_9x16_bs_v1WD1$2.51349$7.1914$0.179$0.000.00$0.000
vid_ww_stockings_11s_9x16_bs_v1WD1$1.39188$7.397$0.199$0.000.00$0.000
vid_ww_gym_12s_9x16_bs_v1GP1$1.24142$8.735$0.248$0.000.00$0.000
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$1.02142$7.1854$0.019$25.8425.33$28.725
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.4551$8.8241$0.011$29.1864.85$29.184
vid_ww_gym_12s_9x16_bs_v1Dicey2$0.4325$17.2015$0.029$3.678.54$3.6716
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$0.4148$8.5422$0.019$12.5030.49$12.507
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.3517$20.596$0.058$3.409.72$3.408
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.1113$8.4619$0.006$2.8826.20$2.881
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—8$0.000$0.00—$3.5671
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$0.000—5$0.000$2.88—$5.7627
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—5$0.000$0.00—$0.008
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—2$0.000$5.98—$5.9810
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.009
vid_ww_templatewalle_7s_9x16_bs_v1GP1$0.000—1$0.000$0.00—$0.000
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-21.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gymw_12s_9x16_bs_v1Dicey2$51.302,866$17.90112$0.458$203.633.97$227.4515
vid_ww_povposer2w_8s_9x16_bs_v1Dicey2$51.212,574$19.9037$1.384$66.071.29$66.0710
vid_ww_hemgermanw_6s_9x16_bs_v1Dicey2$31.002,189$14.16131$0.237$70.242.27$114.338
vid_ww_poolsloww_15s_9x16_bs_v1Dicey2$25.551,696$15.0642$0.608$28.911.13$60.841
vid_ww_strapsgermanw_6s_9x16_bs_v1Dicey2$24.371,806$13.49142$0.172$90.493.71$100.288
vid_ww_strapsjapanesew_6s_9x16_bs_v1Dicey2$17.142,435$7.04114$0.150$79.744.65$79.745
vid_ww_strapsasianmw_6s_9x16_bs_v1Dicey2$13.041,401$9.3164$0.204$12.960.99$15.843
vid_ww_robedutchw_6s_9x16_bs_v1Dicey2$10.28668$15.3946$0.223$13.661.33$20.804
vid_ww_fittingroomw_11s_9x16_bs_v1Dicey2$6.53801$8.1525$0.261$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$4.17306$13.63256$0.016$145.4334.87$163.2819
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$2.96226$13.1052$0.057$30.4510.29$30.4517
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$2.71456$5.94258$0.011$131.2348.43$134.7923
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$1.02142$7.1854$0.019$25.8425.33$28.725
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.4551$8.8241$0.011$29.1864.85$29.184
vid_ww_gym_12s_9x16_bs_v1Dicey2$0.4325$17.2015$0.029$3.678.54$3.6716
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$0.4148$8.5422$0.019$12.5030.49$12.507
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.3517$20.596$0.058$3.409.72$3.408
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.1113$8.4619$0.006$2.8826.20$2.881
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—8$0.000$0.00—$3.5671
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$0.000—5$0.000$2.88—$5.7627
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—5$0.000$0.00—$0.008
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—2$0.000$5.98—$5.9810
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.009
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsjapanesew_6s_9x16_bs_v1GP1$59.425,236$11.35250$0.238$79.171.33$125.6319
vid_ww_poolslow_15s_9x16_bs_v1GP1$16.651,492$11.1643$0.387$58.313.50$71.339
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$16.192,892$5.60117$0.138$33.292.06$53.079
vid_ww_strapscurlsw_6s_9x16_bs_v1GP1$12.02933$12.8840$0.300$33.372.78$42.746
vid_ww_strapscurls_6s_9x16_bs_v1GP1$11.531,296$8.9050$0.231$55.294.80$55.294
vid_ww_poolsloww_15s_9x16_bs_v1GP1$7.36522$14.1016$0.460$6.580.89$9.871
vid_ww_gymw_12s_9x16_bs_v1GP1$3.69219$16.857$0.527$3.681.00$3.681
vid_ww_gym_12s_9x16_bs_v1GP1$1.24142$8.735$0.248$0.000.00$0.000
vid_ww_templatewalle_7s_9x16_bs_v1GP1$0.000—1$0.000$0.00—$0.000

WD1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posephoto_9s_9x16_bs_v1WD1$47.776,984$6.84215$0.222$121.022.53$143.4628
vid_ww_posesofaw_7s_9x16_bs_v1WD1$30.754,356$7.06121$0.254$38.991.27$41.879
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.311,039$8.9624$0.388$3.680.40$3.682
vid_ww_editortabsw_13s_9x16_bs_v1WD1$5.52819$6.7410$0.552$0.000.00$0.000
vid_ww_poseheart_7s_9x16_bs_v1WD1$4.67896$5.2117$0.275$0.000.00$2.880
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.77502$5.526$0.462$0.000.00$0.001
vid_ww_stockingsw_11s_9x16_bs_v1WD1$2.51349$7.1914$0.179$0.000.00$0.000
vid_ww_stockings_11s_9x16_bs_v1WD1$1.39188$7.397$0.199$0.000.00$0.000
2026-09-22T17:28:14.432843 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 CTR % CTR by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
CTR by hour, one line per asset
2026-09-22T17:28:14.764654 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 20 40 60 80 100 installs / clicks % Click → install by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
Click-to-install by hour, one line per asset
2026-09-22T17:28:14.884451 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 USD Cost per install by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart
Cost per install by hour, one line per asset
2026-09-22T17:28:14.643707 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 USD per 1,000 impressions CPM by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
CPM by hour, one line per asset

Thirty-six ads delivered and the top three took $161.93 of the day, GP1/strapsjapanesew $59.42, Dicey2/gymw $51.30 and Dicey2/povposer2w $51.21 on the account clock.

Seven ads spent nothing and six of them still carried payers, Dicey2/templatewallp the largest at 71, all of them switched off or rejected before the day.

The prior day, 2026-09-20, same two tables

(i) Every asset the portfolio ran, 2026-09-20. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.5012,801$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.134,405$15.2495$0.707$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$45.053,552$12.68131$0.344$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.425,903$6.51108$0.356$5.870.15$14.682
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.892,852$13.2973$0.519$40.341.06$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$24.273,591$6.76145$0.167$15.520.64$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,714$10.5761$0.297$21.991.21$32.444
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.342,191$4.7272$0.144$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,801$5.4687$0.113$12.691.29$12.691
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) The same, per account, 2026-09-20.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.5012,801$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.134,405$15.2495$0.707$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$45.053,552$12.68131$0.344$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.425,903$6.51108$0.356$5.870.15$14.682
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$24.273,591$6.76145$0.167$15.520.64$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,714$10.5761$0.297$21.991.21$32.444
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.892,852$13.2973$0.519$40.341.06$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.342,191$4.7272$0.144$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,801$5.4687$0.113$12.691.29$12.691
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000

WD1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990

The standing per-asset tables

One row per ad across the whole Bslate buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
GP1/strapsjapanesew$59.425,23611.3576914.69%24231.47%$0.246
Dicey2/gymw$51.302,86617.9042114.69%10625.18%$0.484
WD1/posephoto$47.776,9846.8485112.18%20023.50%$0.239
Dicey2/strapsgerman$31.532,54612.3864525.33%25339.22%$0.125
Dicey2/hemgermanw$31.002,18914.1639918.23%12330.83%$0.252
WD1/posesofaw$30.754,3567.0650811.66%10520.67%$0.293
Dicey2/strapsasianm$30.354,6366.5570715.25%24534.65%$0.124
Dicey2/poolslow$26.941,94113.8829114.99%5117.53%$0.528
Dicey2/poolsloww$25.551,69615.0621712.79%3817.51%$0.672
Dicey2/strapsgermanw$24.371,80613.4934919.32%13037.25%$0.187
Dicey2/povposer2w$22.071,17018.8613111.20%3425.95%$0.649
Dicey2/strapsjapanesew$17.142,4357.0433113.59%10331.12%$0.166
GP1/poolslow$16.651,49211.1621814.61%3917.89%$0.427
GP1/strapsjapanese$16.192,8925.6034111.79%10931.96%$0.149
Dicey2/strapsasianmw$13.041,4019.3117712.63%5832.77%$0.225
GP1/strapscurlsw$12.0293312.889910.61%3333.33%$0.364
GP1/strapscurls$11.531,2968.9014010.80%4632.86%$0.251
Dicey2/robedutchw$10.2866815.3913219.76%4433.33%$0.234
WD1/posesofa$9.311,0398.96928.85%2729.35%$0.345
Dicey2/strapsjapanese$7.801,1216.9619517.40%5025.64%$0.156
Dicey2/robedutch$7.4772510.3014620.14%3926.71%$0.192
GP1/poolsloww$7.3652214.105310.15%1630.19%$0.460
Dicey2/fittingroomw$6.538018.158510.61%2225.88%$0.297
WD1/editortabsw$5.528196.74708.55%912.86%$0.613
Dicey2/fittingroom$5.0140812.284611.27%1532.61%$0.334
WD1/poseheart$4.678965.21697.70%1623.19%$0.292
Dicey2/gym$3.8926114.903814.56%1539.47%$0.259
GP1/gymw$3.6921916.853214.61%721.88%$0.527
WD1/editortabs$2.775025.52295.78%517.24%$0.554
Dicey2/povposer2$2.5121011.95199.05%421.05%$0.628
WD1/stockingsw$2.513497.195114.61%1427.45%$0.179
Dicey2/hemgerman$1.732018.614924.38%1938.78%$0.091
WD1/stockings$1.391887.392412.77%729.17%$0.199
GP1/gym$1.241428.731611.27%425.00%$0.310
Dicey2/uploadpanelr2$0.000—0—0——
Dicey2/templatewalli$0.000—0—0——
Dicey2/templatewallp$0.000—0—8—$0.000
Dicey2/templatewalle$0.000—0—10—$0.000
Dicey2/templatewalll$0.000—0—25—$0.000
GP1/templatewalle$0.000—0—0——

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
GP1/strapsjapanesew$79.171.33 (1.32)$79.171.33$125.632.11197.6%0.5036.6113.5%
Dicey2/gymw$203.633.97 (3.62)$203.633.97$227.454.431513.4%2.03115.1654.0%
WD1/posephoto$121.022.53 (2.38)$121.022.53$143.463.002813.0%0.6675.1213.2%
Dicey2/strapsgerman$145.434.61 (10.29)$145.434.61$163.285.18197.4%0.6388.5922.1%
Dicey2/hemgermanw$70.242.27 (2.69)$70.242.27$114.333.69107.6%0.87311.4335.4%
WD1/posesofaw$38.991.27 (1.27)$38.991.27$41.871.3697.4%0.3464.6529.6%
Dicey2/strapsasianm$140.044.61 (6.90)$131.234.32$134.794.44218.1%0.5226.4216.7%
Dicey2/poolslow$107.583.99 (26.68)$30.451.13$30.451.13713.5%0.5864.3523.4%
Dicey2/poolsloww$28.911.13 (0.42)$28.911.13$60.842.3837.1%1.44920.28100.0%
Dicey2/strapsgermanw$90.493.71 (3.68)$90.493.71$100.284.11107.0%0.70610.0337.1%
Dicey2/povposer2w$66.072.99 (2.68)$66.072.99$66.072.991027.0%1.7866.6123.0%
Dicey2/strapsjapanesew$79.744.65 (4.62)$79.744.65$79.744.6554.4%0.69915.9559.2%
GP1/poolslow$87.215.24 (3.26)$58.313.50$71.334.28614.0%1.65911.8956.3%
GP1/strapsjapanese$36.582.26 (2.81)$33.292.06$53.073.2886.8%0.4546.6333.1%
Dicey2/strapsasianmw$12.960.99 (0.97)$12.960.99$15.841.2146.2%0.2483.9654.9%
GP1/strapscurlsw$33.372.78 (1.56)$33.372.78$42.743.56820.0%1.0695.3443.5%
GP1/strapscurls$55.294.80 (4.71)$55.294.80$55.294.8048.0%1.10613.8248.9%
Dicey2/robedutchw$13.661.33 (1.32)$13.661.33$20.802.0248.7%0.4525.2026.2%
WD1/posesofa$59.256.36 (7.05)$3.680.40$3.680.4014.2%0.1533.68100.0%
Dicey2/strapsjapanese$28.723.68 (11.31)$25.843.31$28.723.6859.3%0.5325.7449.1%
Dicey2/robedutch$39.645.31 (16.87)$29.183.91$29.183.9124.9%0.71214.5987.8%
GP1/poolsloww$6.580.89 (0.89)$6.580.89$9.871.3416.2%0.6179.87100.0%
Dicey2/fittingroomw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
WD1/editortabsw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/fittingroom$63.9212.76 (46.72)$12.502.50$12.502.5029.1%0.5686.2570.6%
WD1/poseheart$0.000.00 (0.00)$0.000.00$2.880.6215.9%0.1702.88—
Dicey2/gym$150.9538.81 (24.25)$3.670.94$3.670.9416.7%0.2453.67100.0%
GP1/gymw$3.681.00 (0.97)$3.681.00$3.681.00114.3%0.5263.68100.0%
WD1/editortabs$2.991.08 (2.16)$0.000.00$0.000.0000.0%0.000——
Dicey2/povposer2$68.5027.29 (27.46)$3.401.36$3.401.36116.7%0.5673.40100.0%
WD1/stockingsw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/hemgerman$2.881.67 (1.69)$2.881.67$2.881.6715.3%0.1522.88100.0%
WD1/stockings$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/gym$0.000.00 (2.50)$0.000.00$0.000.0000.0%0.000——
Dicey2/uploadpanelr2$43.85— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalli$70.94— (—)$5.98—$5.98—150.0%2.9905.98100.0%
Dicey2/templatewallp$700.76— (—)$0.00—$3.56—112.5%0.4453.56—
Dicey2/templatewalle$99.45— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalll$251.82— (—)$2.88—$5.76—120.0%1.1535.76100.0%
GP1/templatewalle$0.00— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
GP1/strapsjapanesew$59.4210.4%0.1%89.5%12.5%
Dicey2/gymw$51.3014.1%2.5%83.4%0.0%
WD1/posephoto$47.7742.0%0.3%57.7%0.0%
Dicey2/strapsgerman$4.1715.6%1.9%82.5%2.1%
Dicey2/hemgermanw$31.0021.9%0.5%77.6%0.0%
WD1/posesofaw$30.7528.6%0.0%71.4%0.0%
Dicey2/strapsasianm$2.7133.2%1.1%65.7%0.0%
Dicey2/poolslow$2.9630.4%0.0%69.6%0.0%
Dicey2/poolsloww$25.5531.6%1.1%67.4%0.0%
Dicey2/strapsgermanw$24.3716.2%0.2%83.6%0.0%
Dicey2/povposer2w$51.2119.7%2.5%77.8%0.0%
Dicey2/strapsjapanesew$17.1421.3%0.8%77.9%0.0%
GP1/poolslow$16.6519.0%1.4%79.6%0.0%
GP1/strapsjapanese$16.196.7%0.1%93.2%0.0%
Dicey2/strapsasianmw$13.0425.2%0.0%74.8%0.0%
GP1/strapscurlsw$12.0214.1%1.3%84.5%0.0%
GP1/strapscurls$11.539.9%1.9%88.2%0.0%
Dicey2/robedutchw$10.2829.6%0.9%69.6%0.0%
WD1/posesofa$9.3116.9%3.3%79.8%0.0%
Dicey2/strapsjapanese$1.0214.7%10.8%74.5%0.0%
Dicey2/robedutch$0.4528.9%22.2%48.9%0.0%
GP1/poolsloww$7.3618.3%0.0%81.7%0.0%
Dicey2/fittingroomw$6.5335.1%2.3%62.6%—
WD1/editortabsw$5.5218.5%0.0%81.5%—
Dicey2/fittingroom$0.4139.0%0.0%61.0%0.0%
WD1/poseheart$4.6732.5%0.0%67.5%—
Dicey2/gym$0.4318.6%0.0%81.4%0.0%
GP1/gymw$3.6911.4%0.0%88.6%0.0%
WD1/editortabs$2.7717.0%10.5%72.6%—
Dicey2/povposer2$0.3520.0%0.0%80.0%0.0%
WD1/stockingsw$2.5119.9%4.0%76.1%—
Dicey2/hemgerman$0.110.0%0.0%100.0%0.0%
WD1/stockings$1.3910.8%0.7%88.5%—
GP1/gym$1.2412.1%0.0%87.9%—
2026-09-22T17:28:15.325004 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-21 (META day) IN BR ID TR TH MX other
Where each asset bought: share of its own spend by region
2026-09-22T17:28:15.434528 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 USD per install Cost per install by region — every asset, 2026-09-21 (META day) IN BR ID TR TH MX
Cost per install by region, every asset
2026-09-22T17:28:15.524930 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0 10 20 30 40 50 USD Within-day revenue by region — every asset, 2026-09-21 (META day) IN BR ID TR TH MX
Within-day revenue by region, every asset
2026-09-22T17:28:15.701209 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
Payer rate d0 by day, one line per asset
2026-09-22T17:28:15.851489 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
ARPU d0 by day, one line per asset
2026-09-22T17:28:16.032289 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 30 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle
ARPPU d0 by day, one line per asset
2026-09-22T17:28:16.199290 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 1 2 3 4 5 6 7 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
Within-day ROAS by day, one line per asset
2026-09-22T17:28:16.380131 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-21 GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch Dicey2/fittingroomw
Composite: every asset across every measure, normalised across the day

Four rows clear sixteen payers at 24 h: WD1/posephoto 3.00 on 28 payers at $0.239 an install, Dicey2/strapsasianm 4.44 on 21 at $0.124, Dicey2/strapsgerman 5.18 on 19 at $0.125 and GP1/strapsjapanesew 2.11 on 19 at $0.246.

The day's largest spender is the weakest of the four and the dearest per install, GP1/strapsjapanesew at $59.42.

Dicey2/gymw took $51.30 and returned 4.43 at 24 h on fifteen payers, one short of the bar, with one payer 54.0% of its within-day revenue.

Every other row in the block is a direction, Dicey2/poolsloww at 2.38 on three payers with one of them the whole of its within-day revenue being the clearest case.

Table C is a Meta-day cut, so its India shares, 6.7% to 42.0% of the own spend of every asset that spent a dollar, read for mix and never against tables A and B for level.

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and every account in its roster.

Sinai's spend was $1.80 against $619.33, and it booked $3,087.24 against $4,070.87.

The day, and every account

2026-09-202026-09-21change
spend$619.33$1.80−99.7%
impressions66,510237−99.6%
CPM$9.31$7.59−18.4%
registrations (ours)2,59991−96.5%
cost per registration$0.238$0.020−91.7%
booked$4,070.87 (6.57)$3,087.24 (1715.13)−24.2%
Meta booked$3,560.81 (5.75)$2,620.13 (1455.63)
within-day$1,179.08 (1.90)$17.39 (9.66)−98.5%
cohort @ 24h$1,599.67 (2.58)$17.39 (9.66)−98.9%
booked payers420226−194
payer rate (8h)7.4%2.2%−5.2 pts
payer rate (d0)7.9%2.2%−5.7 pts
ARPU (8h)$0.4559$0.1911−58.1%
ARPU (d0)$0.6155$0.1911−68.9%
ARPPU (8h)$6.17$8.70+40.9%
ARPPU (d0)$7.77$8.70+12.0%

2026-09-21 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$1.80100%237$7.5991$0.020
B1$0.3620%54$6.6730$0.012
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.9050%93$9.6828$0.032
HR1$0.000%0—0—
HR2$0.000%0—11$0.000
SZ1$0.000%0—2$0.000
GP1$0.5430%90$6.0020$0.027
WD1$0.000%0—0—

2026-09-21 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$3,087.241715.13$17.399.66$17.399.6622.2%$0.1911$8.70
B1$1,630.074527.98$0.000.00$0.000.0000.0%$0.0000—
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$23.22—$0.00—$0.00—0———
Dicey2$751.98835.54$14.2415.82$14.2415.8213.6%$0.5085$14.24
HR1$77.26—$0.00—$0.00—0———
HR2$302.07—$0.00—$0.00—00.0%$0.0000—
SZ1$45.13—$0.00—$0.00—00.0%$0.0000—
GP1$257.51476.87$3.165.84$3.165.8415.0%$0.1578$3.16
WD1$0.00—$0.00—$0.00—0———

Each account, 2026-09-20 against 2026-09-21, one table each.

B1

2026-09-202026-09-21change
spend$90.41$0.36−99.6%
impressions12,47554−99.6%
CPM$7.25$6.67−8.0%
registrations (ours)19130−84.3%
cost per registration$0.473$0.012−97.5%
booked$1,811.91 (20.04)$1,630.07 (4527.98)−10.0%
Meta booked$1,309.70 (14.49)$1,120.25 (3111.81)
within-day$208.49 (2.31)$0.00 (0.00)−100.0%
cohort @ 24h$271.41 (3.00)$0.00 (0.00)−100.0%
booked payers135104−31
payer rate (8h)7.9%0.0%−7.9 pts
payer rate (d0)7.9%0.0%−7.9 pts
ARPU (8h)$1.0737$0.0000−100.0%
ARPU (d0)$1.4210$0.0000−100.0%
ARPPU (8h)$13.67$0.00−100.0%
ARPPU (d0)$18.09$0.00−100.0%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)120−100.0%
cost per registration$0.000$0.000—
booked$66.58$23.22−65.1%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers75−2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-202026-09-21change
spend$363.99$0.90−99.8%
impressions36,45893−99.7%
CPM$9.98$9.68−3.1%
registrations (ours)1,45828−98.1%
cost per registration$0.250$0.032−87.1%
booked$1,065.94 (2.93)$751.98 (835.54)−29.5%
Meta booked$1,644.98 (4.52)$1,252.06 (1391.18)
within-day$495.91 (1.36)$14.24 (15.82)−97.1%
cohort @ 24h$708.95 (1.95)$14.24 (15.82)−98.0%
booked payers14055−85
payer rate (8h)6.6%3.6%−3.0 pts
payer rate (d0)7.2%3.6%−3.6 pts
ARPU (8h)$0.3429$0.5085+48.3%
ARPU (d0)$0.4862$0.5085+4.6%
ARPPU (8h)$5.21$14.24+173.4%
ARPPU (d0)$6.75$14.24+110.9%

HR1

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)90−100.0%
cost per registration$0.000$0.000—
booked$94.73$77.26−18.4%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers44+0
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

HR2

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)5511−80.0%
cost per registration$0.000$0.000—
booked$307.68$302.07−1.8%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers3423−11
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

SZ1

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)42−50.0%
cost per registration$0.000$0.000—
booked$117.42$45.13−61.6%
Meta booked$16.13$10.06
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers126−6
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

GP1

2026-09-202026-09-21change
spend$164.93$0.54−99.7%
impressions17,57790−99.5%
CPM$9.38$6.00−36.1%
registrations (ours)87020−97.7%
cost per registration$0.190$0.027−85.8%
booked$606.61 (3.68)$257.51 (476.87)−57.5%
Meta booked$590.00 (3.58)$237.76 (440.30)
within-day$474.69 (2.88)$3.16 (5.84)−99.3%
cohort @ 24h$619.31 (3.75)$3.16 (5.84)−99.5%
booked payers8829−59
payer rate (8h)9.3%5.0%−4.3 pts
payer rate (d0)9.9%5.0%−4.9 pts
ARPU (8h)$0.5517$0.1578−71.4%
ARPU (d0)$0.7118$0.1578−77.8%
ARPPU (8h)$5.93$3.16−46.7%
ARPPU (d0)$7.20$3.16−56.2%

WD1 — nothing delivered and nobody registered on either day.

The buy fell 99.7% and every ratio in the tables above divides an inherited number by $1.80. The bROAS of 1715.13 against 6.57 is the arithmetic of a vanishing denominator and not a result.

Registrations fell 96.5% to 91 and $17.39 of the day's booked revenue came from them, 0.6% of $3,087.24.

Payer rate (d0) fell 7.9% to 2.2% on two payers, which is not readable at this sample size.

B1, Dicey2 and GP1 carried the $1.80 between them, $0.36, $0.90 and $0.54, and HR2's 11 registrations and $302.07 of booked revenue arrive against no measured spend.

Hourly, 2026-09-21

(i) The portfolio, hour by hour, 2026-09-21. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.80237$7.5933$0.055$61.9034.39$3.161.75$3.161.7515
01$0.000—6$0.000$114.20—$0.00—$0.00—16
02$0.000—3$0.000$123.55—$0.00—$0.00—10
03$0.000—1$0.000$95.61—$0.00—$0.00—14
04$0.000—2$0.000$97.17—$14.24—$14.24—9
05$0.000—4$0.000$217.09—$0.00—$0.00—15
06$0.000—1$0.000$84.44—$0.00—$0.00—12
07$0.000—0—$65.64—$0.00—$0.00—7
08$0.000—1$0.000$90.12—$0.00—$0.00—13
09$0.000—4$0.000$181.99—$0.00—$0.00—13
10$0.000—5$0.000$163.48—$0.00—$0.00—12
11$0.000—3$0.000$159.84—$0.00—$0.00—17
12$0.000—3$0.000$178.53—$0.00—$0.00—10
13$0.000—1$0.000$81.34—$0.00—$0.00—13
14$0.000—2$0.000$91.56—$0.00—$0.00—16
15$0.000—3$0.000$148.03—$0.00—$0.00—18
16$0.000—3$0.000$142.14—$0.00—$0.00—19
17$0.000—3$0.000$235.34—$0.00—$0.00—25
18$0.000—4$0.000$144.97—$0.00—$0.00—16
19$0.000—3$0.000$127.83—$0.00—$0.00—18
20$0.000—2$0.000$112.68—$0.00—$0.00—16
21$0.000—1$0.000$108.51—$0.00—$0.00—15
22$0.000—2$0.000$90.46—$0.00—$0.00—16
23$0.000—1$0.000$170.84—$0.00—$0.00—15

(ii) The same 24 hours per account, 2026-09-21.

B1 — $0.36 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.3654$6.677$0.051$21.9160.87$0.000.00$0.000.004
01$0.000—3$0.000$68.39—$0.00—$0.00—5
02$0.000—1$0.000$49.32—$0.00—$0.00—4
03$0.000—0—$53.12—$0.00—$0.00—8
04$0.000—0—$9.39—$0.00—$0.00—3
05$0.000—1$0.000$187.27—$0.00—$0.00—7
06$0.000—0—$43.35—$0.00—$0.00—6
07$0.000—0—$42.72—$0.00—$0.00—4
08$0.000—1$0.000$58.33—$0.00—$0.00—7
09$0.000—1$0.000$69.52—$0.00—$0.00—3
10$0.000—4$0.000$20.03—$0.00—$0.00—3
11$0.000—1$0.000$10.42—$0.00—$0.00—3
12$0.000—2$0.000$149.52—$0.00—$0.00—5
13$0.000—0—$24.84—$0.00—$0.00—4
14$0.000—0—$60.87—$0.00—$0.00—10
15$0.000—1$0.000$57.18—$0.00—$0.00—9
16$0.000—2$0.000$86.44—$0.00—$0.00—11
17$0.000—0—$132.43—$0.00—$0.00—15
18$0.000—0—$103.48—$0.00—$0.00—7
19$0.000—2$0.000$70.22—$0.00—$0.00—7
20$0.000—1$0.000$71.61—$0.00—$0.00—10
21$0.000—0—$62.76—$0.00—$0.00—8
22$0.000—2$0.000$52.00—$0.00—$0.00—8
23$0.000—1$0.000$124.96—$0.00—$0.00—7

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$6.31—$0.00—$0.00—1
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$3.58—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.28—$0.00—$0.00—1
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$3.58—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.48—$0.00—$0.00—1
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$2.99—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $0.90 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.9093$9.6813$0.069$13.6215.13$0.000.00$0.000.004
01$0.000—2$0.000$17.41—$0.00—$0.00—4
02$0.000—0—$50.69—$0.00—$0.00—2
03$0.000—0—$24.16—$0.00—$0.00—4
04$0.000—2$0.000$36.10—$14.24—$14.24—4
05$0.000—0—$16.37—$0.00—$0.00—5
06$0.000—1$0.000$3.16—$0.00—$0.00—1
07$0.000—0—$19.34—$0.00—$0.00—2
08$0.000—0—$25.29—$0.00—$0.00—4
09$0.000—3$0.000$43.75—$0.00—$0.00—4
10$0.000—1$0.000$21.90—$0.00—$0.00—3
11$0.000—0—$128.27—$0.00—$0.00—8
12$0.000—0—$22.11—$0.00—$0.00—3
13$0.000—1$0.000$25.08—$0.00—$0.00—4
14$0.000—0—$27.13—$0.00—$0.00—5
15$0.000—0—$71.26—$0.00—$0.00—7
16$0.000—1$0.000$45.26—$0.00—$0.00—5
17$0.000—1$0.000$89.52—$0.00—$0.00—6
18$0.000—2$0.000$12.87—$0.00—$0.00—4
19$0.000—0—$9.67—$0.00—$0.00—3
20$0.000—0—$19.58—$0.00—$0.00—3
21$0.000—1$0.000$15.76—$0.00—$0.00—4
22$0.000—0—$6.96—$0.00—$0.00—2
23$0.000—0—$6.76—$0.00—$0.00—2

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$48.34—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$12.69—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.40—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$12.83—$0.00—$0.00—1

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—3$0.000$3.58—$0.00—$0.00—1
01$0.000—0—$12.48—$0.00—$0.00—3
02$0.000—0—$19.99—$0.00—$0.00—3
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—1$0.000$7.14—$0.00—$0.00—2
06$0.000—0—$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$50.87—$0.00—$0.00—3
10$0.000—0—$70.60—$0.00—$0.00—3
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$3.16—$0.00—$0.00—1
13$0.000—0—$20.38—$0.00—$0.00—3
14$0.000—1$0.000$0.00—$0.00—$0.00—0
15$0.000—1$0.000$16.10—$0.00—$0.00—1
16$0.000—0—$7.14—$0.00—$0.00—2
17$0.000—2$0.000$10.11—$0.00—$0.00—3
18$0.000—1$0.000$22.13—$0.00—$0.00—3
19$0.000—0—$14.93—$0.00—$0.00—2
20$0.000—1$0.000$3.58—$0.00—$0.00—1
21$0.000—0—$16.10—$0.00—$0.00—1
22$0.000—0—$3.67—$0.00—$0.00—1
23$0.000—0—$12.99—$0.00—$0.00—1

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$9.28—$0.00—$0.00—2
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$2.94—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$11.02—$0.00—$0.00—1
10$0.000—0—$15.18—$0.00—$0.00—1
11$0.000—0—$3.16—$0.00—$0.00—1
12$0.000—1$0.000$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$3.56—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 — $0.54 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.5490$6.0010$0.054$22.7942.20$3.165.84$3.165.846
01$0.000—1$0.000$6.64—$0.00—$0.00—2
02$0.000—2$0.000$3.56—$0.00—$0.00—1
03$0.000—1$0.000$18.34—$0.00—$0.00—2
04$0.000—0—$3.35—$0.00—$0.00—1
05$0.000—2$0.000$0.00—$0.00—$0.00—0
06$0.000—0—$18.74—$0.00—$0.00—2
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$6.50—$0.00—$0.00—2
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—0—$35.77—$0.00—$0.00—2
11$0.000—1$0.000$10.86—$0.00—$0.00—3
12$0.000—0—$3.74—$0.00—$0.00—1
13$0.000—0—$11.04—$0.00—$0.00—2
14$0.000—1$0.000$3.56—$0.00—$0.00—1
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—0—$3.29—$0.00—$0.00—1
17$0.000—0—$3.29—$0.00—$0.00—1
18$0.000—1$0.000$6.50—$0.00—$0.00—2
19$0.000—0—$26.06—$0.00—$0.00—4
20$0.000—0—$14.93—$0.00—$0.00—1
21$0.000—0—$13.88—$0.00—$0.00—2
22$0.000—0—$27.83—$0.00—$0.00—5
23$0.000—0—$13.31—$0.00—$0.00—4

WD1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0
2026-09-22T17:28:10.266660 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 0 50 100 150 200 impressions Impressions and installs by hour impressions installs 0 5 10 15 20 installs (Meta Leads) The day's motion — whole account, 2026-09-21 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-22T17:28:10.419613 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 9.2 9.4 9.6 9.8 10.0 10.2 CTR % CTR 0 4 8 12 16 20 hour (UTC) 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 8.0 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 96 98 100 102 104 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.074 0.075 0.076 0.077 0.078 0.079 0.080 0.081 0.082 USD Cost per install Delivery by hour — whole account, 2026-09-21 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

Hour 00 is the whole of the day's delivery, $1.80 on 237 impressions, and the other 23 rows carry booked revenue against no spend.

Booked revenue runs $55 to $235 an hour across a day that bought nothing after 00:59, because a payment is recorded on the hour it arrives.

The prior day, 2026-09-20, same two tables

(i) The portfolio, hour by hour, 2026-09-20. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$9.29897$10.3626$0.357$93.5710.07$14.241.53$14.241.5312
01$10.481,182$8.8726$0.403$278.8326.61$31.262.98$31.262.9826
02$13.451,374$9.7944$0.306$69.555.17$56.384.19$59.944.4614
03$12.411,302$9.5338$0.327$101.088.15$15.181.22$15.181.2212
04$17.461,774$9.8460$0.291$132.197.57$15.690.90$15.690.9022
05$15.011,596$9.4064$0.235$257.0617.13$36.352.42$39.912.6618
06$18.471,984$9.3192$0.201$164.878.93$18.190.98$18.190.9819
07$28.972,891$10.0296$0.302$230.717.96$47.471.64$47.471.6419
08$26.912,618$10.28104$0.259$161.386.00$22.260.83$22.260.8315
09$24.062,715$8.8683$0.290$97.224.04$42.991.79$42.991.7923
10$29.283,018$9.70106$0.276$135.184.62$64.292.20$64.292.2022
11$25.672,954$8.6999$0.259$154.696.03$25.711.00$28.651.1224
12$29.193,093$9.44102$0.286$124.964.28$31.301.07$34.861.1917
13$38.944,539$8.58172$0.226$146.733.77$61.581.58$77.922.0025
14$34.214,059$8.43169$0.202$281.048.22$39.101.14$57.631.6836
15$30.293,776$8.02160$0.189$211.356.98$94.693.13$104.903.4630
16$35.354,196$8.42181$0.195$211.085.97$67.271.90$92.482.6225
17$42.685,461$7.82199$0.214$210.354.93$37.170.87$51.361.2032
18$30.603,346$9.15158$0.194$123.944.05$68.202.23$110.083.6029
19$37.163,430$10.83124$0.300$181.324.88$69.851.88$117.413.1632
20$29.732,683$11.08123$0.242$211.807.12$179.536.04$261.048.7837
21$27.462,269$12.10127$0.216$187.266.82$63.922.33$168.176.1228
22$24.972,525$9.89120$0.208$133.525.35$52.862.12$62.992.5222
23$27.292,828$9.65126$0.217$171.166.27$23.600.86$60.772.2322

(ii) The same 24 hours per account, 2026-09-20.

B1 — $90.41 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.66184$9.021$1.660$40.9924.70$0.000.00$0.000.007
01$2.18289$7.542$1.090$170.1378.04$3.221.48$3.221.4812
02$3.27349$9.371$3.270$30.269.26$0.000.00$0.000.005
03$1.65303$5.456$0.275$32.7619.85$15.189.20$15.189.204
04$5.70605$9.429$0.633$48.368.48$0.000.00$0.000.0011
05$3.55489$7.2612$0.296$146.5341.28$0.000.00$0.000.005
06$2.92532$5.4910$0.292$33.5711.50$0.000.00$0.000.006
07$4.79719$6.6610$0.479$169.9935.49$6.361.33$6.361.338
08$4.38602$7.288$0.547$70.6916.14$2.990.68$2.990.685
09$4.84628$7.717$0.691$23.214.80$0.000.00$0.000.007
10$5.58759$7.3510$0.558$32.285.78$3.560.64$3.560.646
11$4.07687$5.9211$0.370$68.5916.85$22.155.44$22.155.4410
12$4.06532$7.638$0.508$75.7318.65$0.000.00$0.000.008
13$4.37488$8.9510$0.437$65.3014.94$0.000.00$0.000.008
14$2.79347$8.0410$0.279$123.5144.27$15.185.44$30.3610.8813
15$3.15615$5.1214$0.225$69.2321.98$2.990.95$2.990.957
16$3.11565$5.5011$0.283$94.5830.41$3.561.14$3.561.145
17$3.01683$4.4112$0.251$84.6428.12$8.972.98$8.972.9810
18$4.09636$6.4313$0.315$20.144.92$0.000.00$0.000.005
19$5.61657$8.547$0.801$93.8916.74$6.551.17$6.551.1710
20$4.97550$9.0411$0.452$42.988.65$114.4423.03$162.1832.638
21$5.17427$12.115$1.034$102.0219.73$3.350.65$3.350.657
22$2.58428$6.032$1.290$61.6223.88$0.000.00$0.000.005
23$2.91401$7.261$2.910$110.8938.11$0.000.00$0.000.009

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—3$0.000$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$18.91—$0.00—$0.00—2
05$0.000—0—$12.76—$0.00—$0.00—1
06$0.000—2$0.000$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—1$0.000$0.00—$0.00—$0.00—0
09$0.000—0—$3.67—$0.00—$0.00—1
10$0.000—1$0.000$7.15—$0.00—$0.00—1
11$0.000—2$0.000$3.58—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.48—$0.00—$0.00—1
16$0.000—1$0.000$3.58—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$9.89—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—1$0.000$0.00—$0.00—$0.00—0

Dicey2 — $363.99 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.01425$11.7917$0.295$24.404.87$14.242.84$14.242.843
01$5.74522$11.0014$0.410$44.007.67$6.501.13$6.501.136
02$7.36566$13.0025$0.294$9.711.32$10.111.37$13.671.863
03$7.69638$12.0524$0.320$6.720.87$0.000.00$0.000.002
04$7.89673$11.7235$0.225$13.071.66$3.560.45$3.560.454
05$3.23347$9.3110$0.323$49.3615.28$3.561.10$3.561.106
06$5.86597$9.8225$0.234$47.148.04$8.731.49$8.731.495
07$15.631,498$10.4352$0.301$32.182.06$20.031.28$20.031.286
08$17.201,501$11.4662$0.277$74.104.31$16.090.94$16.090.945
09$14.841,649$9.0051$0.291$30.282.04$34.142.30$34.142.309
10$18.781,748$10.7466$0.285$31.431.67$17.370.93$17.370.936
11$16.661,684$9.8952$0.320$35.392.12$0.000.00$0.000.007
12$18.311,862$9.8354$0.339$6.960.38$10.520.57$10.520.572
13$26.252,904$9.0499$0.265$58.702.24$44.461.69$60.802.3211
14$21.092,430$8.6885$0.248$115.165.46$17.020.81$20.360.9714
15$18.522,043$9.0793$0.199$83.294.50$54.122.92$64.333.4714
16$24.792,787$8.89128$0.194$100.344.05$43.321.75$68.522.7615
17$31.963,923$8.15139$0.230$35.361.11$7.120.22$10.680.337
18$17.301,731$9.9988$0.197$45.262.62$37.072.14$72.244.1810
19$21.551,816$11.8771$0.304$50.182.33$46.962.18$87.804.0712
20$17.641,493$11.8272$0.245$80.784.58$54.563.09$57.963.2916
21$13.681,077$12.7066$0.207$38.992.85$3.160.23$50.903.7210
22$12.911,163$11.1061$0.212$23.371.81$32.632.53$39.333.057
23$14.101,381$10.2169$0.204$29.782.11$10.660.76$27.621.965

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$45.50—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—2$0.000$15.82—$0.00—$0.00—1
08$0.000—1$0.000$2.99—$0.00—$0.00—1
09$0.000—1$0.000$11.95—$0.00—$0.00—1
10$0.000—1$0.000$8.97—$0.00—$0.00—1
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$2.97—$0.00—$0.00—1
20$0.000—0—$2.97—$0.00—$0.00—1
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$28.18—$0.00—$0.00—2
01$0.000—2$0.000$24.81—$0.00—$0.00—4
02$0.000—1$0.000$13.62—$0.00—$0.00—3
03$0.000—3$0.000$2.97—$0.00—$0.00—1
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—5$0.000$3.56—$0.00—$0.00—1
06$0.000—4$0.000$35.79—$0.00—$0.00—3
07$0.000—2$0.000$0.00—$0.00—$0.00—0
08$0.000—2$0.000$3.58—$0.00—$0.00—1
09$0.000—1$0.000$25.12—$0.00—$0.00—4
10$0.000—2$0.000$3.58—$0.00—$0.00—1
11$0.000—2$0.000$29.91—$0.00—$0.00—1
12$0.000—3$0.000$22.93—$0.00—$0.00—2
13$0.000—4$0.000$5.98—$0.00—$0.00—1
14$0.000—1$0.000$13.60—$0.00—$0.00—4
15$0.000—0—$19.74—$0.00—$0.00—4
16$0.000—3$0.000$3.16—$0.00—$0.00—1
17$0.000—6$0.000$22.25—$0.00—$0.00—3
18$0.000—0—$12.99—$0.00—$0.00—1
19$0.000—3$0.000$3.48—$0.00—$0.00—1
20$0.000—3$0.000$15.18—$0.00—$0.00—1
21$0.000—3$0.000$2.97—$0.00—$0.00—1
22$0.000—2$0.000$3.58—$0.00—$0.00—1
23$0.000—1$0.000$10.72—$0.00—$0.00—2

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$2.94—$0.00—$0.00—1
03$0.000—1$0.000$6.64—$0.00—$0.00—2
04$0.000—1$0.000$2.94—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$7.23—$0.00—$0.00—2
11$0.000—0—$6.96—$0.00—$0.00—2
12$0.000—0—$9.87—$0.00—$0.00—2
13$0.000—0—$3.16—$0.00—$0.00—1
14$0.000—0—$11.02—$0.00—$0.00—1
15$0.000—1$0.000$12.99—$0.00—$0.00—1
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$35.88—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—1$0.000$3.56—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 — $164.93 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.62288$9.107$0.374$0.000.00$0.000.00$0.000.000
01$2.56371$6.908$0.320$39.8815.58$21.548.41$21.548.414
02$2.82459$6.1414$0.201$13.034.62$46.2716.41$46.2716.412
03$3.07361$8.504$0.767$6.502.12$0.000.00$0.000.002
04$3.87496$7.8014$0.276$48.9112.64$12.133.13$12.133.134
05$8.23760$10.8337$0.222$44.855.45$32.793.98$36.354.425
06$9.69855$11.3351$0.190$44.824.63$9.450.98$9.450.984
07$8.55674$12.6930$0.285$12.721.49$21.092.47$21.092.474
08$5.33515$10.3530$0.178$10.031.88$3.180.60$3.180.603
09$4.38438$10.0023$0.190$2.980.68$8.862.02$8.862.021
10$4.92511$9.6326$0.189$44.559.06$43.358.81$43.358.815
11$4.94583$8.4731$0.159$6.721.36$3.560.72$6.501.322
12$6.82699$9.7637$0.184$9.461.39$20.783.05$24.343.573
13$8.321,147$7.2559$0.141$13.591.63$17.122.06$17.122.064
14$10.331,282$8.0673$0.142$17.761.72$6.900.67$6.900.674
15$8.621,118$7.7152$0.166$22.622.62$37.584.36$37.584.363
16$7.45844$8.8338$0.196$5.880.79$20.402.74$20.402.742
17$7.71855$9.0241$0.188$64.548.37$21.082.73$31.724.1111
18$9.21979$9.4156$0.164$41.994.56$31.133.38$37.844.1112
19$10.00957$10.4542$0.238$27.242.72$16.351.63$23.062.317
20$7.12640$11.1237$0.192$24.123.39$10.541.48$40.905.747
21$8.61765$11.2552$0.166$43.295.03$57.416.67$113.9213.2310
22$9.48934$10.1554$0.176$41.394.37$20.232.13$23.662.508
23$10.281,046$9.8354$0.190$19.751.92$12.941.26$33.143.226

WD1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00. 2026-09-20 additionally delivered in 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-21 ran higherhours it ran lowersign test
CPM0 of 11 of 1p = 1.000
CTR0 of 11 of 1p = 1.000
click→install1 of 10 of 1p = 1.000
CPI0 of 11 of 1p = 1.000

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-20 → 2026-09-21

Every shared hour, 2026-09-20 → 2026-09-21. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00897 → 23710.36 → 7.5913.49% → 9.70%18.2% → 100.0%0.422 → 0.078
2026-09-22T17:28:10.631337 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 10.0 10.5 11.0 11.5 12.0 12.5 13.0 13.5 CTR % CTR 2026-09-20 2026-09-21 −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 7.5 8.0 8.5 9.0 9.5 10.0 USD per 1,000 impressions CPM −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 20 30 40 50 60 70 80 90 100 installs / clicks % Click → install −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 0.10 0.15 0.20 0.25 0.30 0.35 0.40 USD Cost per install Delivery by hour — 2026-09-21 against 2026-09-20, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

One hour is shared, so the sign test has a single observation and every p reads 1.000.

Pooled over that hour, $9.29 became $1.80 and click to install went 18.18% to 100.00% on 23 installs, which is a count rather than a rate.

Country, 2026-09-21

(i) The portfolio by country, 2026-09-21. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
BR$0.2916.3%30$9.685$0.059$3.1610.7313
IN$0.2614.2%45$5.6714$0.018$14.2455.7143
CL$0.158.5%13$11.532$0.076$0.000.002
ID$0.147.8%25$5.5510$0.014$0.000.009
CO$0.137.1%14$9.134$0.032$0.000.001
PK$0.116.3%20$5.772$0.057$0.000.001
TR$0.116.3%7$16.094$0.028$0.000.006
MX$0.105.3%10$9.913$0.032$0.000.0014
KR$0.084.5%4$19.273$0.027$0.000.001
JO$0.074.0%7$10.752$0.036$0.000.000
GB$0.074.0%6$11.922$0.036$0.000.007
PH$0.063.5%18$3.454$0.016$0.000.007

147 further countries are not listed, $0.22 between them (12.2% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $0.36 from Meta 2026-09-20, a measured UTC-day total of $0.36; Dicey2 (UTC-7) $0.90 from Meta 2026-09-20, a measured UTC-day total of $0.90; GP1 (UTC+0) needed none, its Meta day IS the UTC day at $0.54. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2, SZ1, WD1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-21.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$0.1027.1%17$5.604$0.024$0.000.0018
PK$0.0820.9%13$5.771$0.075$0.000.000
GB$0.0618.0%6$10.842$0.032$0.000.006
KR$0.0616.4%3$18.593$0.020$0.000.001
PH$0.038.5%9$3.302$0.015$0.000.002
US$0.000.9%0$23.952$0.002$0.000.0011
MX$0.000.5%1$3.402$0.001$0.000.0010
PL$0.000.5%0$8.071$0.002$0.000.002
BE$0.000.5%0$34.630—$0.000.002
IT$0.000.3%0$20.910—$0.000.002
NL$0.000.3%0$24.440—$0.000.001
AR$0.000.3%0$8.831$0.001$0.000.002

107 further countries are not listed, $0.02 between them (5.8% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
CL$0.1516.9%12$12.532$0.076$0.000.002
BR$0.1213.8%8$14.823$0.041$0.000.006
IN$0.1010.9%19$5.248$0.012$14.24145.0119
ID$0.088.8%14$5.805$0.016$0.000.004
TR$0.078.0%5$14.813$0.024$0.000.002
JO$0.078.0%7$10.781$0.072$0.000.000
CO$0.077.4%7$9.841$0.067$0.000.000
MX$0.067.1%5$12.531$0.064$0.000.003
PK$0.044.2%7$5.781$0.038$0.000.001
PH$0.033.7%5$6.421$0.033$0.000.004
US$0.011.2%0$156.790—$0.000.001
GB$0.010.8%0$94.410—$0.000.001

144 further countries are not listed, $0.08 between them (9.2% of this block).

GP1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
BR$0.1731.5%22$7.732$0.085$3.1618.577
ID$0.0611.1%11$5.453$0.020$0.000.002
CO$0.0611.1%7$8.573$0.020$0.000.000
IN$0.0611.1%9$6.672$0.030$0.000.006
PE$0.059.3%2$25.000—$0.000.000
TR$0.047.4%2$20.001$0.040$0.000.001
MX$0.035.6%4$7.500—$0.000.001
KR$0.023.7%1$20.000—$0.000.000
UY$0.023.7%1$20.000—$0.000.000
AR$0.011.9%5$2.001$0.010$0.000.000
EC$0.011.9%2$5.001$0.010$0.000.001
VN$0.011.9%2$5.000—$0.000.000

13 further countries are not listed, $0.00 between them (0.0% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

WD1 — no country block: it delivered nothing on this day, a measured zero.

2026-09-22T17:28:10.734169 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ BR IN CL ID CO PK TR MX KR JO GB PH 0 2 4 6 8 10 12 14 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-21 spend within-day revenue
Spend against within-day revenue, by country
2026-09-22T17:28:10.775538 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-21 (report clock)
Cost per install by country

The country cut splits $1.80 across 159 countries, so it carries mix and no level at all.

Brazil and India lead at $0.29 and $0.26, and the whole table's within-day revenue is $17.39 on two payers.

The prior day, 2026-09-20, same two tables

(i) The portfolio by country, 2026-09-20. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$146.5423.7%25,290$5.79626$0.234$298.262.0498
BR$58.819.5%3,404$17.28252$0.233$85.811.4632
ID$44.567.2%8,871$5.02366$0.122$35.250.7920
TR$31.105.0%1,703$18.2683$0.375$95.923.0813
MX$21.823.5%2,050$10.6578$0.280$30.621.4014
US$19.533.2%397$49.1418$1.085$9.380.4814
TH$18.122.9%1,836$9.87121$0.150$23.021.277
GB$15.212.5%389$39.1117$0.895$117.927.7510
MY$14.352.3%1,248$11.5042$0.342$28.371.9810
PH$14.042.3%2,819$4.98133$0.106$51.433.6612
AR$13.362.2%1,022$13.0859$0.227$17.941.348
CL$11.521.9%687$16.7726$0.443$17.791.545

162 further countries are not listed, $210.36 between them (34.0% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $20.93 from Meta 2026-09-19 and $69.48 from Meta 2026-09-20, a measured UTC-day total of $90.41; Dicey2 (UTC-7) $42.78 from Meta 2026-09-19 and $321.21 from Meta 2026-09-20, a measured UTC-day total of $363.99; GP1 (UTC+0) needed none, its Meta day IS the UTC day at $164.93. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2, SZ1, WD1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-20.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$18.2320.2%3,378$5.4042$0.434$41.042.2534
US$4.875.4%184$26.482$2.435$0.000.0010
GB$4.605.1%181$25.454$1.149$114.4424.908
MX$4.114.5%772$5.327$0.587$6.811.667
ID$3.574.0%1,110$3.2219$0.188$0.000.005
PL$2.662.9%214$12.401$2.658$0.000.005
IT$2.372.6%143$16.585$0.474$0.000.003
TR$2.352.6%288$8.166$0.392$0.000.002
AR$2.272.5%223$10.194$0.567$2.991.323
CA$2.252.5%74$30.644$0.564$5.982.653
MY$2.192.4%384$5.696$0.365$6.362.913
PH$2.102.3%822$2.569$0.233$3.351.595

129 further countries are not listed, $38.84 between them (43.0% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$101.5927.9%17,219$5.90470$0.216$153.061.5146
BR$33.429.2%1,699$19.67133$0.251$28.400.8515
ID$24.916.8%4,782$5.21195$0.128$8.810.356
TR$20.005.5%929$21.5356$0.357$85.204.268
MX$13.553.7%844$16.0551$0.266$13.611.005
US$13.183.6%173$75.9712$1.098$5.980.453
MY$9.492.6%619$15.3326$0.365$15.661.655
GB$8.592.4%155$55.329$0.954$3.480.412
AR$7.842.2%469$16.6936$0.218$14.951.915
TH$7.622.1%806$9.4640$0.191$6.580.863
PH$6.711.8%1,109$6.0564$0.105$13.392.003
CL$6.471.8%305$21.1711$0.588$14.232.203

149 further countries are not listed, $110.63 between them (30.4% of this block).

GP1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$26.7216.2%4,692$5.69114$0.234$104.173.9018
BR$25.3915.4%1,705$14.89119$0.213$57.412.2617
ID$16.079.7%2,979$5.39152$0.106$26.441.659
TH$10.506.4%1,030$10.1981$0.130$16.441.574
TR$8.755.3%486$18.0021$0.417$10.731.233
PH$5.233.2%888$5.8960$0.087$34.706.634
MX$4.172.5%434$9.6120$0.208$10.212.452
CO$3.402.1%361$9.4212$0.283$0.000.000
AR$3.262.0%330$9.8819$0.172$0.000.000
CL$3.071.9%172$17.8511$0.279$3.561.161
UA$2.811.7%157$17.9011$0.255$10.913.882
MY$2.681.6%245$10.9410$0.268$6.362.372

140 further countries are not listed, $52.88 between them (32.1% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

WD1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

Pooled over the 1 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-20$9.2989710.3612113.49%2218.18%$0.422
2026-09-21$1.802377.59239.70%23100.00%$0.078
  • click → install 18.18% → 100.00% (+450.0%, p = 0.000) — rose.
  • CTR 13.49% → 9.70% (-28.1%, p = 0.120) — did not separate.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

2026-09-22T17:28:10.886256 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 4000 USD 6.57 1.90 2.58 1715.13 9.66 9.66 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-20 against 2026-09-21 (UTC) 2026-09-20 2026-09-21
The three revenue measures on both days, ROAS above each bar
2026-09-22T17:28:10.937087 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-20 2026-09-21 0 500 1000 1500 2000 2500 3000 3500 4000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The pooled funnel covers the one shared hour and $9.29 against $1.80, so it describes the first hour of each day rather than the days.

Booked revenue splits 0.6% onto the day's own installs and 17.4% onto 09-20's, which is what an app that has stopped buying looks like.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-21.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$0.54100.0%90$6.0020$0.027$3.165.8429
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—25$0.000$0.00—79
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$0.000.0%0—15$0.000$14.24—33
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$0.000.0%0—13$0.000$0.00—22
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—11$0.000$0.00—23
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$0.000.0%0—5$0.000$0.00—25
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—2$0.000$0.00—6

(ii) The same, per account, 2026-09-21.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—25$0.000$0.00—79
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$0.000.0%0—5$0.000$0.00—25

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$0.000.0%0—15$0.000$14.24—33
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$0.000.0%0—13$0.000$0.00—22

HR1

nothing delivered or registered.

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—11$0.000$0.00—23

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—2$0.000$0.00—6

GP1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$0.54100.0%90$6.0020$0.027$3.165.8429

WD1

nothing delivered or registered.

Seven campaigns registered people and one spent, GP1's ..._260917 at $0.54 on the account clock, against $1.80 on the report clock across three accounts.

Every within-day and payer column here counts people who paid inside the day whatever day they installed, so B1's 79 payers against $0.00 of spend are inherited cohort and not a return.

The prior day, 2026-09-20, same two tables

(i) Every campaign the portfolio ran, 2026-09-20.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.8030.5%18,072$9.40857$0.198$372.832.2073
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.9329.6%17,577$9.38870$0.190$474.692.8888
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.3127.4%14,711$10.35601$0.253$123.080.8167
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.8412.5%9,778$7.14105$0.665$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

(ii) The same, per account, 2026-09-20.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.84100.0%9,778$7.14105$0.665$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.8052.7%18,072$9.40857$0.198$372.832.2073
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.3147.3%14,711$10.35601$0.253$123.080.8167

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

GP1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.93100.0%17,577$9.38870$0.190$474.692.8888

WD1

nothing delivered or registered.

Every asset

(i) Every asset the portfolio ran, 2026-09-21. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$0.1630$5.338$0.020$3.1619.73$3.1610
vid_ww_undressstraps_6s_9x16_sn_v1GP1$0.1635$4.577$0.023$0.000.00$0.005
vid_ww_undressrobe_6s_9x16_sn_v1GP1$0.137$18.570—$0.000.00$0.001
vid_ww_templatewallf_7s_9x16_sn_v1GP1$0.0513$3.853$0.017$0.000.00$0.006
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.042$20.000—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—8$0.000$0.00—$0.0018
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.009
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.000—5$0.000$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.006
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_povposer2_8s_9x16_sn_v2B1$0.000—3$0.000$0.00—$0.0016
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$14.24—$14.249
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.008
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—1$0.000$0.00—$0.003
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_strapsthai_6s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.002
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lace_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_posesofa_7s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010

(ii) The same, per account, 2026-09-21.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.009
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.006
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_povposer2_8s_9x16_sn_v2B1$0.000—3$0.000$0.00—$0.0016
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.008
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_lace_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.000—5$0.000$0.00—$0.002
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$14.24—$14.249
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

nothing delivered or registered.

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—8$0.000$0.00—$0.0018
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.002
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—1$0.000$0.00—$0.003

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.003

GP1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$0.1630$5.338$0.020$3.1619.73$3.1610
vid_ww_undressstraps_6s_9x16_sn_v1GP1$0.1635$4.577$0.023$0.000.00$0.005
vid_ww_undressrobe_6s_9x16_sn_v1GP1$0.137$18.570—$0.000.00$0.001
vid_ww_templatewallf_7s_9x16_sn_v1GP1$0.0513$3.853$0.017$0.000.00$0.006
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.042$20.000—$0.000.00$0.000
vid_ww_strapsthai_6s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.002
vid_ww_posesofa_7s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.001

WD1

nothing delivered or registered.

2026-09-22T17:28:11.019182 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 CTR % CTR by hour — every asset, 2026-09-21 (UTC)
CTR by hour, one line per asset
2026-09-22T17:28:11.131156 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 installs / clicks % Click → install by hour — every asset, 2026-09-21 (UTC)
Click-to-install by hour, one line per asset
2026-09-22T17:28:11.188458 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 USD Cost per install by hour — every asset, 2026-09-21 (UTC)
Cost per install by hour, one line per asset
2026-09-22T17:28:11.073591 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 USD per 1,000 impressions CPM by hour — every asset, 2026-09-21 (UTC)
CPM by hour, one line per asset

Five ads delivered on the account clock, all of them in GP1, and the rest of the block is registrations against no spend.

The prior day, 2026-09-20, same two tables

(i) Every asset the portfolio ran, 2026-09-20. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.665,261$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$60.035,796$10.36390$0.154$179.502.99$202.4232
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$53.126,917$7.68332$0.160$65.931.24$85.2114
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.213,259$11.42208$0.179$97.352.62$108.3816
vid_ww_povposer2_8s_9x16_sn_v2B1$35.466,164$5.7564$0.554$158.184.46$205.9324
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$33.024,971$6.64202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.362,554$11.10105$0.270$16.410.58$32.183
vid_ww_undressstraps_6s_9x16_sn_v1GP1$28.012,515$11.14117$0.239$81.792.92$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.893,484$6.8690$0.265$53.392.23$90.0615
vid_ww_poselabels_9s_9x16_sn_v1B1$19.221,858$10.345$3.844$0.000.00$0.001
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.071,332$13.5751$0.354$23.031.27$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.521,489$11.7796$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.771,077$8.1440$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.57905$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.78784$9.9227$0.288$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06356$8.6020$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

(ii) The same, per account, 2026-09-20.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_povposer2_8s_9x16_sn_v2B1$35.466,164$5.7564$0.554$158.184.46$205.9324
vid_ww_poselabels_9s_9x16_sn_v1B1$19.221,858$10.345$3.844$0.000.00$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.665,261$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$53.126,917$7.68332$0.160$65.931.24$85.2114
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$33.024,971$6.64202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.362,554$11.10105$0.270$16.410.58$32.183
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.071,332$13.5751$0.354$23.031.27$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.521,489$11.7796$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.771,077$8.1440$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.57905$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.78784$9.9227$0.288$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06356$8.6020$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001

GP1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$60.035,796$10.36390$0.154$179.502.99$202.4232
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.213,259$11.42208$0.179$97.352.62$108.3816
vid_ww_undressstraps_6s_9x16_sn_v1GP1$28.012,515$11.14117$0.239$81.792.92$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.893,484$6.8690$0.265$53.392.23$90.0615
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000

WD1

nothing delivered or registered.

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
B1/povposer2$0.31417.5624.88%150.00%$0.310
Dicey2/robelatinatrue$0.181215.0000.00%1—$0.180
GP1/strapsdutch$0.16305.33826.67%787.50%$0.023
GP1/undressstraps$0.16354.5738.57%4133.33%$0.040
GP1/undressrobe$0.13718.5700.00%0——
Dicey2/strapsmaya$0.12177.06211.76%4200.00%$0.030
Dicey2/undresshem$0.11912.2200.00%2—$0.055
Dicey2/handbackzip$0.09109.0000.00%1—$0.090
Dicey2/tworooms$0.08240.00150.00%00.00%—
Dicey2/strapsnordic$0.08155.33426.67%6150.00%$0.013
Dicey2/fittingroomw$0.07235.0000.00%0——
B1/poselabels$0.05133.8500.00%0——
Dicey2/robecurls$0.05412.5000.00%1—$0.050
Dicey2/strapssouthasian$0.0577.14114.29%00.00%—
GP1/templatewallf$0.05133.8517.69%2200.00%$0.025
GP1/handrobe$0.04220.0000.00%0——
Dicey2/posetoldw$0.0245.00125.00%00.00%—
Dicey2/strapscurls$0.0263.3300.00%3—$0.007
Dicey2/bedroom$0.01110.0000.00%0——
Dicey2/strapslatinatrue$0.0125.0000.00%0——
Dicey2/undressstraps$0.0125.0000.00%1—$0.010
B1/shirt$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—0——
B1/templatewall$0.000—0—0——
Dicey2/creamvloom$0.000—0—0——
B1/laceb$0.000—0—0——
B1/poolphotob$0.000—0—0——
B1/shirtb$0.000—0—0——
B1/gymr2$0.000—0—0——
Dicey2/templatewallo$0.000—0—0——
SZ1/fittingroom$0.000—0—0——
B1/uireseed$0.000—0—0——
SZ1/posetold$0.000—0—0——
B1/posefour$0.000—0—1—$0.000
Dicey2/handrobe$0.000—0—0——
Dicey2/strapsarabgulf$0.000—0—0——
Dicey2/strapsgerman$0.000—0—0——
Dicey2/strapsgermanm$0.000—0—1—$0.000
GP1/templatewallg$0.0010.0000.00%0——
Dicey2/templatewallj$0.000—0—1—$0.000
Dicey2/templatewalln$0.000—0—2—$0.000
GP1/strapsthai$0.0010.0000.00%1—$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
B1/povposer2$249.14803.68 (1,671.35)$0.000.00$0.000.0000.0%0.000——
Dicey2/robelatinatrue$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/strapsdutch$54.35339.71 (358.37)$3.1619.73$3.1619.73112.5%0.3953.16100.0%
GP1/undressstraps$63.78398.60 (356.25)$0.000.00$0.000.0000.0%0.000——
GP1/undressrobe$17.80136.90 (136.15)$0.000.00$0.000.000————
Dicey2/strapsmaya$51.09425.78 (423.08)$0.000.00$0.000.0000.0%0.000——
Dicey2/undresshem$9.2784.24 (1,034.09)$0.000.00$0.000.000————
Dicey2/handbackzip$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/tworooms$56.27703.32 (712.88)$0.000.00$0.000.0000.0%0.000——
Dicey2/strapsnordic$6.6983.68 (912.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/fittingroomw$20.95299.33 (145.43)$0.000.00$0.000.000————
B1/poselabels$0.000.00 (5,782.20)$0.000.00$0.000.000————
Dicey2/robecurls$0.000.00 (141.60)$0.000.00$0.000.0000.0%0.000——
Dicey2/strapssouthasian$32.97659.39 (589.40)$0.000.00$0.000.0000.0%0.000——
GP1/templatewallf$90.371,807.47 (1,494.40)$0.000.00$0.000.0000.0%0.000——
GP1/handrobe$0.000.00 (0.00)$0.000.00$0.000.000————
Dicey2/posetoldw$0.000.00 (755.00)$0.000.00$0.000.000————
Dicey2/strapscurls$0.000.00 (4,670.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/bedroom$3.20319.57 (2,218.00)$0.000.00$0.000.000————
Dicey2/strapslatinatrue$0.000.00 (0.00)$0.000.00$0.000.000————
Dicey2/undressstraps$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
B1/shirt$126.42— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$70.45— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$97.93— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/gym$23.90— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$251.89— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$100.46— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$140.42— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamvloom$3.16— (—)$0.00—$0.00—00.0%0.000——
B1/laceb$7.17— (—)$0.00—$0.00—00.0%0.000——
B1/poolphotob$14.39— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$237.07— (—)$0.00—$0.00—00.0%0.000——
B1/gymr2$28.03— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallo$290.07— (—)$14.24—$14.24—133.3%4.74614.24100.0%
SZ1/fittingroom$15.53— (—)$0.00—$0.00—00.0%0.000——
B1/uireseed$169.02— (—)$0.00—$0.00—00.0%0.000——
SZ1/posetold$29.60— (—)$0.00—$0.00—00.0%0.000——
B1/posefour$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/handrobe$70.83— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsarabgulf$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsgerman$19.28— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsgermanm$23.25— (—)$0.00—$0.00—00.0%0.000——
GP1/templatewallg$6.31— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallj$89.73— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalln$0.00— (—)$0.00—$0.00—00.0%0.000——
GP1/strapsthai$0.00— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
GP1/strapsdutch$0.160.0%0.0%100.0%0.0%
GP1/undressstraps$0.1612.5%0.0%87.5%—
GP1/undressrobe$0.130.0%0.0%100.0%—
GP1/templatewallf$0.0580.0%0.0%20.0%—
GP1/handrobe$0.040.0%0.0%100.0%—
2026-09-22T17:28:11.478581 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-21 (META day) BR ID CO IN PE TR other
Where each asset bought: share of its own spend by region
2026-09-22T17:28:11.518176 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0.0 0.2 0.4 0.6 0.8 1.0 USD per install Cost per install by region — every asset, 2026-09-21 (META day)
Cost per install by region, every asset
2026-09-22T17:28:11.552603 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0.0 0.2 0.4 0.6 0.8 1.0 USD Within-day revenue by region — every asset, 2026-09-21 (META day)
Within-day revenue by region, every asset
2026-09-22T17:28:11.858950 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 30 35 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
Payer rate d0 by day, one line per asset
2026-09-22T17:28:12.086627 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 cohort USD per install ARPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
ARPU d0 by day, one line per asset
2026-09-22T17:28:12.294970 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/posephoto Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/strapssouthasian HR2/uploadpanel
ARPPU d0 by day, one line per asset
2026-09-22T17:28:12.506905 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 2 4 6 8 10 12 14 16 revenue / spend Within-day ROAS by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian
Within-day ROAS by day, one line per asset
2026-09-22T17:28:12.653275 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-21
Composite: every asset across every measure, normalised across the day

Twenty-one ads delivered on the report clock and none reached a dollar, B1/povposer2 the largest at $0.31.

No row in table B clears sixteen payers and the whole block rests on two, GP1/strapsdutch with one and Dicey2/templatewallo with one.

The bROAS column runs past 1,800 because its denominators are cents, GP1/templatewallf booking $90.37 against $0.05 of spend.

Table C holds five rows, the five GP1 ads that spent on the account clock.

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-21, as it bought nothing on 2026-09-20, and $762.83 still arrived from people who installed before the day; none of the day's 10 registrations paid inside 24 hours.

The day, and every account

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1310−23.1%
cost per registration$0.000$0.000—
booked$710.79$762.83+7.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers2128+7
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-21 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—10$0.000
B1$0.000%0—10$0.000
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$0.000%0—0—
WD1$0.000%0—0—

2026-09-21 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$762.83—$0.00—$0.00—00.0%$0.0000—
B1$642.74—$0.00—$0.00—00.0%$0.0000—
Nomad Node$120.09—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$0.00—$0.00—$0.00—0———
WD1$0.00—$0.00—$0.00—0———

Each account, 2026-09-20 against 2026-09-21, one table each.

B1

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1210−16.7%
cost per registration$0.000$0.000—
booked$531.91$642.74+20.8%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1220+8
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-202026-09-21change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)10−100.0%
cost per registration$0.000$0.000—
booked$159.91$120.09−24.9%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers88+0
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

GP1 — nothing delivered and nobody registered on either day.

WD1 — nothing delivered and nobody registered on either day.

Booked revenue rose $710.79 to $762.83 on 28 payers against 21, and every other row in the table is zero or undefined.

The booked column disagrees with the money ledger by $616.72 on this day. The ledger reads $1,379.55 for Vloom against the $762.83 on this page, after $264.52 on 09-20.

Hourly, 2026-09-21

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1, Dicey2, GP1, SZ1 and WD1 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences.

The last Vloom delivery was the shared Nomad Node pair on 08-23. No figure on this page is Vloom's: the day's figure directories hold Sinai's nineteen and Bslate's nineteen and nothing else.

Against the prior day, hour matched to hour

No matched-hours comparison: neither day delivered in any hour, so there is no shared hour to pair and no sign test to run.

Country, 2026-09-21

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

The 24 h cohort is closed on both days and rests on no payer on either, so the app's per-user rows are $0.0000 on thirteen people and on ten, and no return in this tab is defined, because there is no spend to divide by.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-21.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—6$0.000$0.00—20
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

(ii) The same, per account, 2026-09-21.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—6$0.000$0.00—20
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

nothing delivered or registered.

WD1

nothing delivered or registered.

The prior day, 2026-09-20, same two tables

(i) Every campaign the portfolio ran, 2026-09-20.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

(ii) The same, per account, 2026-09-20.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

nothing delivered or registered.

WD1

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-21. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_v1B1$0.000—3$0.000$0.00—$0.0016
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000

(ii) The same, per account, 2026-09-21.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_v1B1$0.000—3$0.000$0.00—$0.0016
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

nothing delivered or registered.

WD1

nothing delivered or registered.

The prior day, 2026-09-20, same two tables

(i) Every asset the portfolio ran, 2026-09-20. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

(ii) The same, per account, 2026-09-20.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

GP1

nothing delivered or registered.

WD1

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Ten registrations arrived against no impression anywhere, all of them in B1, and none of them paid inside 24 hours.

The standing per-asset tables

No standing per-asset tables: tables A, B and C have no rows. A needs an impression, B and C need a spending row to divide by, and this app had neither.

The day's registrations are in the per-asset block above, which is where a no-delivery day can still carry them.

3Caveats

This is the evening publication of 2026-09-21 at 24 h, completing the morning page. The horizon closed at 00:00 UTC on 2026-09-23 and the three ledgers were cut between 00:12 and 00:24 UTC, so every cohort @ 24h, payer rate (d0), ARPU (d0) and ARPPU (d0) cell is at 100% coverage on both days, as are the 8 h rows beside them. The 8 h and 24 h rows are two windows on one cohort and never two days.

The cuts came twelve to twenty-four minutes after the horizon closed. The instruments read the youngest cohort as 24.4 h old on Bslate and 25.2 h on Sinai, and a payment made in the last minutes of the youngest installs' windows that reached the feed after the cut is not in this day's 24 h figures.

This day's delivery figures settled between the morning page and this one, and no revenue figure moved. The business reads $553.10 where the morning page read $551.90, Bslate $551.30 from $550.10, Dicey2 $319.41 from $318.69, GP1 $128.64 from $128.58 and WD1 $104.69 from $104.27, with B1 and Sinai unchanged; booked, within-day and the 8 h cohort read the same to the cent in all three apps.

The 17:10 PT staging run took all twenty exports and staged at 00:28:42 UTC, Meta refusing Dicey2's day export once at 00:14 and serving it on the retry at 00:23:41; no figure on this page comes from a different pull. The morning page had been staged by a restage after the 01:10 PT run's console ended without an exit line, which is in the morning run's own log and touches nothing here.

Sinai's whole tab divides inherited revenue by $1.80. Its campaigns went off between 00:04 and 00:06 UTC, so the app's spend, impressions, registrations and every ratio built on them describe the first hour of the day; its booked column describes the whole day and belongs to people who installed earlier.

WD1's 09-20 return of 5.39 at 24 h rests on four payers, so the fall to 1.83 on thirty-nine is a change of sample as much as a change of result.

SZ1 delivered nothing on this day and its Meta daily spending limit read $633.03 at 00:24 UTC on 09-23, after the $20.00 it had carried from 10:07 UTC on 09-19; its campaign's own budget stands at $120 a day.

HR2 registered 11 people on 2026-09-21 and none of the spend behind them is measured, for the eighteenth day. The pull records the account as disabled since 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $302.07 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides nine accounts' revenue or registrations by four accounts' spend, on both days. The measured buy is B1, Dicey2, GP1 and WD1, $966.35 and $553.10, with SZ1 exporting at every grain and delivering nothing; the four unmeasured accounts registered 77 and 11 of the 4,840 and 2,501 in the Overview.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves every asset that ran across the boundary. Bslate's campaigns read $475.82 there against $551.30 on the report clock and Sinai's $0.54 against $1.80; tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So Dicey2/templatewallp reads 71 in one and 1 in the other and Sinai's B1/povposer2 16 and 0, and the 16-payer bar is being applied to two different populations.

The creative read in this run is each campaign's lifetime from its first spending hour, not this day, and it is where a cull basis lives. At 24 h and full coverage it reads, on Dicey2's older Bslate campaign, templatewallp 4.87 on 475 payers and poolslow 2.24 on 75 above the 1.5 bar and povposer2 1.03 on 19 below it; on GP1's ..._260919 poolslow 2.52 on 16, and on GP1's _wlpixel campaign strapsjapanesew 2.11 on 19, both above. Every row in Dicey2's _wlpixel campaign is a direction, gymw 4.43 on 15 the nearest to the bar, and WD1's posephoto reads 3.00 at 36% coverage, not yet. No figure on this page rests on it.

There is no ours / Meta instrument reading for Sinai or Bslate in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing, so it prints Meta booked $0.00. The 1.18 and 0.79 the UTC pass implies are stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and are not the gate.

Where Meta and our records disagree, the disagreement has been localised on one app and not on the other. On Sinai it is Meta booking Vloom transactions through a shared dataset, established against Google Play's own record, and on this day our line sits above Meta's there, $3,087.24 against $2,620.13; on Bslate, where our line reads $3,011.45 against Meta's $3,835.33, the two candidates are that same dataset seam and Bslate's own feed, and nothing has separated them. The strike does not wait on that, because it says the figure is Meta's attribution, which is true of it either way.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend.

Two of the three booked columns sit under the money ledger on this day, Vloom's by $616.72 and Bslate's by $13.41, while Sinai's matches it to the cent. The ledger reads $1,379.55, $3,087.24 and $3,024.86 against the $762.83, $3,087.24 and $3,011.45 this page carries, on 53, 226 and 372 payers against 28, 226 and 369. The gap sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that resolve to none.

The money ledger names 134 account-days it cannot measure, and none of them is this day's measured buy. Eighteen are sinai_ww/HR2 on 09-04 to 09-21; the rest are KBM1 and HR1 for both apps and Vloom's shared pair, every one of them recorded disabled on or before the day it misses. The ledger's $553.10 for this day is Sinai's $1.80 plus Bslate's $551.30, and what it is short by is whatever HR2, KBM1, HR1 and the shared pair spent unmeasured.

Two different kinds of zero sit in the account tables. B1, Dicey2, SZ1, GP1 and WD1 exported at every grain, so their zeros are measured, SZ1's whole day among them. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block, and none of them booked within-day revenue on this day, so Bslate's section covers all of its $1,392.54 and Sinai's all of its $17.39.

Thirteen rejections have the same asset still attached elsewhere, among them posephoto and poseheart, rejected in B1 while their Bslate cuts are active in WD1; gymw and poolsloww, rejected on Dicey2's _wlpixel campaign while ads of the same names run active in GP1's; and hemgerman and strapscurls, rejected on Dicey2 and GP1 while ads of the same names run active in WD1. The sweep reads the day export staged at this run's pull, so it is a state on the evening of the day after the report day.

Every one of the nine ads in Dicey2's _wlpixel campaign reads recently rejected at the pull, and both of Dicey2's Bslate campaigns spent $0.00 on 09-22. On its own account day that campaign took $230.42, 48.4% of the app's buy on that clock.

09-20's delivery figures moved after its own settled page by the settling the exports do after midnight. The business reads $966.35 here against the $965.24 on that page, Sinai $619.33 against $618.71, Bslate $347.02 against $346.53 and Dicey2 $631.82 against $631.00. No revenue figure moved.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

Bslate is the whole buy, and at 24 h its return held while its delivery fell. It spent 58.9% more for 7.7% more registrations, CTR fell in 23 of 24 shared hours and cost per install rose in 23, both at p = 0.000, and the 24 h cohort read 3.02 against 3.05 on 209 payers against 121. The 8 h rise of 1.98 to 2.33 did not carry to 24 h: 77% of the day's 24 h revenue had arrived by eight hours against 65% on 09-20, so the money came sooner after install rather than in greater amount.

Four Bslate assets are readable at 24 h and the largest spender is the weakest of them. Dicey2/strapsgerman 5.18 on 19 payers at $0.125 an install, Dicey2/strapsasianm 4.44 on 21 at $0.124, WD1/posephoto 3.00 on 28 at $0.239 and GP1/strapsjapanesew 2.11 on 19 at $0.246, the last taking $59.42 of the day and reading recently rejected at the pull.

Dicey2's Bslate buy stopped after this day and WD1 carries the most of what is left. Both Dicey2 campaigns spent $0.00 on 09-22 with every _wlpixel ad reading recently rejected; GP1's and WD1's _wlpixel campaigns carried $81.86 and $104.94 on that account day, and WD1's took ten further ads that first spent on 09-22.

Sinai has no denominator until it buys again. It spent $1.80 and booked $3,087.24, 99.4% of it from earlier install days; its tab carries every section and states what each of them cannot support.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for eighteen days. While it registers people against $0.00 of measured spend and books $302.07, every blended figure on the page is four accounts' cost against nine accounts' revenue.

Account balances were low at the 00:24 UTC read on 09-23: Dicey2 $1.25, WD1 $2.12, GP1 $18.58, SZ1 $24.25 and B1 $120.29, with WD1's daily spending limit down to $816.83.

The booked columns have to be reconciled with the money ledger before either is quoted from it. Vloom's differs by $616.72 after $264.52, Bslate's by $13.41, and Sinai's matches to the cent, against $41.65 on 09-20.

5Reproduce

Staged in _runs/2026-09-23_2026-09-21_daily_auto/ by the scheduled 17:10 PT run on 2026-09-22, which began at 00:10:01 UTC on 09-23, had all twenty exports by 00:23:41 after one refusal of Dicey2's day export, read the five spending limits by 00:24:57, pulled and merged the three registration and three payment ledgers by 00:26:45 and staged at 00:28:42. The morning page's figures came from _runs/2026-09-22_2026-09-21_daily_auto/.

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-21
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-20,2026-09-21
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-21 --prev 2026-09-20 --days 2026-09-18,2026-09-19,2026-09-20,2026-09-21 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-21_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-21_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-21 --prev 2026-09-20 --days 2026-09-18,2026-09-19,2026-09-20,2026-09-21 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-21_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-21_bslate

Payment cuts 2026-09-23 00:12 UTC on Vloom's ledger, 00:20 on Bslate's and 00:24 on Sinai's; the account-day instrument pass runs on a 2026-09-22 17:12 PT cut and the creative read was built at 17:27 PT. KBM1, HR1, HR2, NN1 and NN2 were not pulled, the pull recording each as disabled, which is why they are in every day-grain table out of the registration and payment ledgers and in none of the others. B1, Dicey2, SZ1, GP1 and WD1 exported at every grain on both days.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2, HR2 and SZ1 on UTC-7 and HR1, GP1, WD1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are covered to 24 h, the 8 h rows stay beside them as the earlier window on the same cohort, and the comparison the page supports is at 24 h.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. No activity history was staged with this run, so no budget change inside 2026-09-21 is recorded here; what the campaign section carries is the spend each campaign took.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.