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每日投放报告 — 2026-09-21，对比 2026-09-20

这门生意在 2026-09-21 花了 $553.10，前一日 $966.35；入账收入 $6,861.52，前一日 $7,133.51。每一条 Sinai 广告系列都已经在 00:04 到 00:06 UTC 之间关掉，所以 Sinai 只花了 $1.80，另外 $551.30 全是 Bslate 的； Dicey2 两个产品合计 $319.41，前一日 $631.82；GP1 $128.64，前一日 $228.31；WD1 $104.69，前一日 $15.81；B1 $0.36，前一日 $90.41；SZ1 一分没花。这一天一共注册了 2,501 个人，前一日 4,840 个，单次 注册成本 $0.221，前一日 $0.200。口径、报表时区与三种收入口径见附录。

这是 2026-09-21 的晚班发布，在 24 小时同期群上，把早班那一版补完。 观测时长在 2026-09-23 的 00:00 UTC 封口，两天每一个 同期群 24 小时 和 (d0) 格子都已填上，本页支撑的比较在 24 小时上；8 小时 那几行留在旁边，是同一批同期群更早的一个观测窗口。

Sinai 在 00:06 UTC 停止买量，整个买量现在都是 Bslate 的。 它的七条广告系列在 00:04 到 00:06 之间被关掉，第一个小时花了 $1.80，之后一分没花；这一天仍然进来 $3,087.24，来自这一天之前安装 的人，其中只有 $17.39 来自当天自己的安装。本页 Sinai 标签页里的任何回报数字，分母都不值得读。

下面每一张表里，Meta 那一行两列都是划掉的。 划掉的意思是这个数字是 Meta 的归因，不是我们的 收入；那一格不另填替代数字，真正的数是它上面那一行 入账收入：Bslate 是 $3,011.45，Meta 记 $3,835.33；Sinai 是 $3,087.24，Meta 记 $2,620.13。Sinai 和 Vloom 把购买事件发进同一个 Meta 数据集， Meta 把 Vloom 的交易记成了 Sinai 的购买，所以两套记录无法按账户或按素材对上，素材 bROAS 旁边那个 Meta 括号也带着同一条提醒。成因与证据： meta_conversion_overreport_2026-08-24.md。

⚠ HR2 这一趟任何粒度都没有导出，已经是第十八天。 拉取清单把这个账户记为自 2026-09-04 起已停用，小时、日、国家三个文件都跳过不拉，所以本页 HR2 的每一个投放数字都显示为零，而它的 广告系列这一天仍然进来 11 个注册、入账 $302.07。它的 $0.00 是没有计量，从来不是一个实测的零。

1总览

(i) 三个产品，两天对比。 三个独立产品，只共用广告账户；花费可以相加，收入列来自三套流水。 每个产品自己的一天在它自己的标签页里：Bslate $551.30 买到 2,400 个注册、入账 $3,011.45、369 个 付费用户；Sinai 在广告系列关掉之前花了 $1.80；Vloom 没有一条广告系列跑出展示。它的花费合计 就是资金台账的数；入账合计比台账的 $7,491.65 低 $630.13，原因见「口径与边界」。

2026-09-202026-09-21变化
花费$966.35$553.10−42.8%
展示次数101,96555,183−45.9%
CPM$9.48$10.02+5.8%
注册数 (自有)4,8402,501−48.3%
单次注册成本$0.200$0.221+10.8%
入账收入$7,133.51 (7.38)$6,861.52 (12.41)−3.8%
Meta 入账收入$6,804.21 (7.04)$6,455.46 (11.67)
当日回收$1,948.63 (2.02)$1,409.93 (2.55)−27.6%
同期群 24 小时$2,657.92 (2.75)$1,680.44 (3.04)−36.8%
入账付费用户676623-53
付费率 (8h)6.1%7.7%+1.5 pts
ARPU (8h)$0.3865$0.5204+34.7%
ARPPU (8h)$6.30$6.78+7.7%
付费率 (d0)6.8%8.4%+1.7 pts
ARPU (d0)$0.5492$0.6719+22.3%
ARPPU (d0)$8.13$7.97−2.0%

同期群价值 — d0 / d3 / d7 的 ARPU 与 ARPPU

两列都覆盖到了 24 小时，两列都是完整的。 这一天最后一个安装在 2026-09-23 的 00:00 UTC 满了 24 小时，三套流水在 00:12 到 00:24 UTC 出数，出数时最年轻的一批同期群是 24.4 小时。

d0 已经封口并带上；d3 与 d7 分别在 2026-09-26 和 2026-09-30 封口，所以日报只带 d0，按周期出的 报告才带三个。

ARPU (d0) = 付费率 (d0) × ARPPU (d0) 在两列上都成立，旁边 8 小时的那个恒等式也成立，这就是 用来校验这三行说的是同一群人。

买量少了 42.8%，注册少了 48.3%，每个注册贵了 10.8%：Bslate 自己的单次注册成本从 $0.156 升到 $0.230，而大盘的数升得更少，因为这一天有 101 个注册落在 Sinai 和 Vloom 上，而它们只花了 $1.80。

在 24 小时上，每个注册的价值高了 22.3%，全部来自付费率：付费率 (d0) 从 6.8% 升到 8.4%，而 ARPPU (d0) 从 $8.13 降到 $7.97。

24 小时回报从 2.75 升到 3.04，当日回收从 2.02 升到 2.55，而 24 小时的上升来自结构：Bslate 单独看，24 小时从 3.05 到 3.02；是 Sinai 在 09-20 的 2.58 退出了这个混合。

Meta 每日消耗上限在 2026-09-23 的 00:24 UTC 读数：B1 $964.29，Dicey2 $973.72，SZ1 $633.03， GP1 $627.75，WD1 $816.83，早班读数时 WD1 还是 $1,000.00。这些都是带时间戳的读数，之后可能已经变了。

(ii) 每一个账户，两天对比。 三个产品相加，所以各行加起来等于总览那一行。Dicey2 和 GP1 都在 各自独立的广告系列上带两个产品：Dicey2 的 Sinai 是 $0.90、Bslate 是 $318.51，GP1 是 $0.54 和 $128.10。

Vloom 两天的花费占比都是 0.0%。

账户2026-09-20 花费2026-09-21 花费变化2026-09-20 注册数2026-09-21 注册数
大盘$966.35$553.10−42.8%4,8402,501
B1$90.41$0.36−99.6%20340
Nomad Node$0.00$0.00—10
KBM1$0.00$0.00—120
Dicey2$631.82$319.41−49.4%3,3881,485
HR1$0.00$0.00—90
HR2$0.00$0.00—5511
SZ1$0.00$0.00—42
GP1$228.31$128.64−43.7%1,128549
WD1$15.81$104.69+562.2%40414

Dicey2、GP1 和 WD1 就是全部可计量的买量，合计 $552.74；B1 花了 $0.36；SZ1 每个粒度都导出了， 但没有投放；剩下四行是没有计量，而不是零。

WD1 多花了 562.2%，Dicey2 少花 49.4%，GP1 少花 43.7%；Dicey2 在买量里的占比从 65.4% 降到 57.7%，GP1 从 23.6% 到 23.3%，WD1 从 1.6% 升到 18.9%，B1 从 9.4% 降到 0.1%。

Nomad Node、KBM1、HR1 和 HR2 的 $0.00 是没有计量。 拉取清单把 NN2 记为 08-23 停用，KBM1 和 HR1 是 08-24，HR2 是 09-04，NN1 是 09-09，它们一个文件都不导出；而它们仍然通过付款流水入账， 那一路不需要导出。

2三个产品，各占一个标签页

大盘的 $553.10 里，Bslate 在三个账户上花了 $551.30，Sinai 在自己的流水上只用一个小时花了 $1.80，Vloom 在拉取涵盖的任何账户里都没有一条广告系列跑出展示。每个标签页带的都是该产品自己的 账户、小时、国家、广告系列和素材，走它自己的流水。

当前显示

Bslate —— 这一行以下的每一节都是 Bslate 的：当日、分小时、分国家、分广告系列、分素材，都记在 Bslate 自己那本账、自己那些账户上。用上面的按钮切换。

Bslate 的标签页。 下面每一节都是 Bslate 的：当天、分小时、分国家、广告系列和素材，走 bslate_lum 流水和它名册里的每一个账户。

Bslate 这一天花了 $551.30，前一日 $347.02；入账收入 $3,011.45，前一日 $2,351.85。

当日，以及每一个账户

2026-09-202026-09-21变化
花费$347.02$551.30+58.9%
展示次数35,45554,946+55.0%
CPM$9.79$10.03+2.5%
注册数 (自有)2,2282,400+7.7%
单次注册成本$0.156$0.230+47.5%
入账收入$2,351.85 (6.78)$3,011.45 (5.46)+28.0%
Meta 入账收入$3,243.40 (9.35)$3,835.33 (6.96)
当日回收$769.55 (2.22)$1,392.54 (2.53)+81.0%
同期群 24 小时$1,058.25 (3.05)$1,663.05 (3.02)+57.2%
入账付费用户235369+134
付费率 (8h)4.7%7.9%+3.2 pts
付费率 (d0)5.4%8.7%+3.3 pts
ARPU (8h)$0.3077$0.5351+73.9%
ARPU (d0)$0.4750$0.6929+45.9%
ARPPU (8h)$6.53$6.76+3.5%
ARPPU (d0)$8.75$7.96−9.0%

2026-09-21（当日）投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$551.30100%54,946$10.032,400$0.230
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$318.5158%27,081$11.761,457$0.219
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$128.1023%12,732$10.06529$0.242
WD1$104.6919%15,133$6.92414$0.253

2026-09-21（当日）三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$3,011.455.46$1,392.542.53$1,663.053.022098.7%$0.6929$7.96
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$2,487.317.81$959.153.01$1,109.533.481238.4%$0.7615$9.02
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$301.872.36$269.692.11$361.622.82478.9%$0.6836$7.69
WD1$222.262.12$163.701.56$191.901.83399.4%$0.4635$4.92

每一个账户，2026-09-20 对比 2026-09-21，一个账户一张表。

B1 两天都没有投放，也没有人注册。

Nomad Node 两天都没有投放，也没有人注册。

KBM1 两天都没有投放，也没有人注册。

Dicey2

2026-09-202026-09-21变化
花费$267.83$318.51+18.9%
展示次数26,79027,081+1.1%
CPM$10.00$11.76+17.6%
注册数 (自有)1,9301,457−24.5%
单次注册成本$0.139$0.219+57.5%
入账收入$2,232.25 (8.33)$2,487.31 (7.81)+11.4%
Meta 入账收入$3,096.69 (11.56)$3,346.09 (10.51)
当日回收$649.95 (2.43)$959.15 (3.01)+47.6%
同期群 24 小时$872.98 (3.26)$1,109.53 (3.48)+27.1%
入账付费用户217280+63
付费率 (8h)4.4%7.5%+3.1 pts
付费率 (d0)5.1%8.4%+3.3 pts
ARPU (8h)$0.2900$0.6141+111.7%
ARPU (d0)$0.4523$0.7615+68.4%
ARPPU (8h)$6.58$8.21+24.7%
ARPPU (d0)$8.82$9.02+2.3%

HR1 两天都没有投放，也没有人注册。

HR2 两天都没有投放，也没有人注册。

SZ1 两天都没有投放，也没有人注册。

GP1

2026-09-202026-09-21变化
花费$63.38$128.10+102.1%
展示次数7,58712,732+67.8%
CPM$8.35$10.06+20.4%
注册数 (自有)258529+105.0%
单次注册成本$0.246$0.242−1.4%
入账收入$71.13 (1.12)$301.87 (2.36)+324.4%
Meta 入账收入$80.30 (1.27)$264.74 (2.07)
当日回收$71.13 (1.12)$269.69 (2.11)+279.2%
同期群 24 小时$100.09 (1.58)$361.62 (2.82)+261.3%
入账付费用户1449+35
付费率 (8h)5.8%8.1%+2.3 pts
付费率 (d0)6.6%8.9%+2.3 pts
ARPU (8h)$0.2884$0.4324+49.9%
ARPU (d0)$0.3880$0.6836+76.2%
ARPPU (8h)$4.96$5.32+7.2%
ARPPU (d0)$5.89$7.69+30.7%

WD1

2026-09-202026-09-21变化
花费$15.81$104.69+562.2%
展示次数1,07815,133+1303.8%
CPM$14.67$6.92−52.8%
注册数 (自有)40414+935.0%
单次注册成本$0.395$0.253−36.0%
入账收入$48.48 (3.07)$222.26 (2.12)+358.5%
Meta 入账收入$66.41 (4.20)$224.50 (2.14)
当日回收$48.48 (3.07)$163.70 (1.56)+237.7%
同期群 24 小时$85.18 (5.39)$191.90 (1.83)+125.3%
入账付费用户440+36
付费率 (8h)12.5%9.2%−3.3 pts
付费率 (d0)12.5%9.4%−3.1 pts
ARPU (8h)$1.2866$0.3884−69.8%
ARPU (d0)$2.1294$0.4635−78.2%
ARPPU (8h)$10.29$4.23−58.9%
ARPPU (d0)$17.04$4.92−71.1%

买量多了 58.9%，注册只多了 7.7%，所以一个注册贵了 47.5%，从 $0.156 到 $0.230。

当日回收从 2.22 升到 2.53，24 小时同期群持平，3.05 到 3.02：每个注册在 d0 上值钱了 45.9%， 成本也贵了 47.5%；同期群付费用户 209 人，前一日 121 人。

Dicey2 多花了 18.9%，注册却少了 24.5%，回报还是高了：单个注册从 $0.139 到 $0.219，24 小时 从 3.26 升到 3.48，当日回收从 2.43 升到 3.01。

GP1 的花费和注册同步翻倍，24 小时回报从 1.58 升到 2.82：$63.38 到 $128.10，258 到 529，单个 注册 $0.242，同期群付费用户 47 人。

WD1 第一个完整的一天买到了这个产品里最便宜的展示，CPM $6.92，前一日 $14.67；它的 24 小时回报 从 5.39 降到 1.83，39 个付费用户，而前一个数只建立在四个付费用户上。

分小时，2026-09-21

(i) 大盘逐小时，2026-09-21。 能放到报表时区上的账户都算在内、相加；投放数据落在投放小时上，自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$26.582,827$9.40111$0.239$40.551.53$22.850.86$22.850.8613
01$22.352,696$8.29121$0.185$57.732.58$42.371.90$62.152.7811
02$20.442,288$8.93119$0.172$113.655.56$57.332.80$73.343.5915
03$26.122,806$9.31139$0.188$134.375.14$112.424.30$127.294.8725
04$27.102,909$9.32144$0.188$67.782.50$71.732.65$71.732.6516
05$19.882,311$8.60114$0.174$157.387.92$76.183.83$76.183.8323
06$26.223,472$7.55138$0.190$119.234.55$128.894.92$132.455.0524
07$20.082,615$7.6896$0.209$184.259.18$20.541.02$20.541.0222
08$19.712,729$7.2297$0.203$51.542.61$60.213.06$65.983.3511
09$18.822,385$7.8999$0.190$78.094.15$46.052.45$49.672.6414
10$20.832,240$9.30102$0.204$74.823.59$26.981.30$30.661.4715
11$16.821,754$9.5971$0.237$110.466.57$56.633.37$59.923.5616
12$19.131,747$10.9556$0.342$142.457.45$16.510.86$19.401.0120
13$28.922,610$11.08114$0.254$281.269.73$185.646.42$188.526.5227
14$21.452,077$10.3390$0.238$98.434.59$48.222.25$60.512.8224
15$37.773,468$10.89132$0.286$148.053.92$45.031.19$55.851.4832
16$26.862,552$10.5386$0.312$89.303.32$41.171.53$50.211.8719
17$25.482,263$11.26103$0.247$160.646.30$47.051.85$47.051.8523
18$24.202,015$12.0193$0.260$208.718.62$57.782.39$71.322.9531
19$21.211,622$13.0882$0.259$244.1311.51$74.443.51$90.284.2639
20$20.891,342$15.5779$0.264$149.477.16$64.653.09$119.505.7228
21$19.991,247$16.0362$0.322$124.486.23$41.172.06$64.833.2422
22$21.241,341$15.8484$0.253$119.445.62$38.931.83$74.153.4927
23$19.211,630$11.7968$0.283$55.222.87$9.730.51$28.681.4914

(ii) 同样这 24 小时，分账户，2026-09-21。

B1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 这一天花了 $318.51

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$12.581,166$10.7968$0.185$30.732.44$13.031.04$13.031.0410
01$15.061,721$8.7589$0.169$51.073.39$31.362.08$31.362.089
02$14.461,545$9.3690$0.161$103.707.17$38.352.65$41.342.8612
03$18.851,778$10.60104$0.181$128.466.81$106.065.63$120.926.4223
04$17.771,740$10.21103$0.173$64.833.65$43.642.46$43.642.4615
05$14.071,536$9.1683$0.170$130.839.30$42.703.04$42.703.0418
06$11.831,279$9.2593$0.127$89.687.58$86.087.28$89.647.5820
07$12.081,253$9.6464$0.189$162.5513.46$16.951.40$16.951.4020
08$14.521,539$9.4369$0.210$45.783.15$48.683.35$48.683.359
09$10.891,217$8.9560$0.182$75.136.90$43.093.96$46.714.2913
10$11.681,205$9.6972$0.162$51.934.45$13.221.13$13.221.1310
11$11.161,089$10.2554$0.207$90.118.07$32.582.92$32.582.9213
12$7.23515$14.0428$0.258$135.9318.80$10.001.38$12.881.7818
13$17.041,352$12.6081$0.210$274.1416.09$174.9610.27$177.8410.4425
14$13.441,038$12.9559$0.228$79.355.90$35.392.63$44.793.3318
15$25.161,941$12.9685$0.296$125.755.00$23.400.93$34.211.3626
16$12.65937$13.5039$0.324$72.185.71$14.081.11$17.361.3714
17$14.971,034$14.4846$0.325$139.419.31$39.812.66$39.812.6619
18$13.08750$17.4433$0.396$170.8513.06$29.702.27$33.442.5623
19$11.09642$17.2743$0.258$183.8716.58$58.305.26$70.586.3628
20$12.05583$20.6733$0.365$97.958.13$34.982.90$56.334.6718
21$9.57451$21.2220$0.479$66.056.90$12.421.30$23.092.4113
22$9.25374$24.7322$0.420$75.218.13$10.361.12$42.414.5816
23$8.03396$20.2819$0.423$41.825.21$0.000.00$15.991.9910

HR1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 这一天花了 $128.10

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$3.90534$7.3017$0.229$6.141.57$6.141.57$6.141.572
01$6.94877$7.9131$0.224$3.670.53$11.021.59$30.794.441
02$5.35642$8.3325$0.214$9.951.86$18.973.55$32.005.983
03$6.64882$7.5334$0.195$5.920.89$6.360.96$6.360.962
04$7.57912$8.3038$0.199$2.960.39$28.093.71$28.093.711
05$5.81775$7.5029$0.200$26.564.57$33.475.76$33.475.765
06$5.19647$8.0217$0.305$25.995.01$39.267.56$39.267.563
07$4.21553$7.6118$0.234$21.705.15$3.590.85$3.590.852
08$0.000—2$0.000$2.88—$0.00—$0.00—1
09$2.37232$10.224$0.593$0.000.00$0.000.00$0.000.000
10$5.29433$12.2211$0.481$12.762.41$2.960.56$2.960.562
11$2.91259$11.2410$0.291$17.476.00$24.058.26$27.349.392
12$6.41407$15.7511$0.583$0.000.00$0.000.00$0.000.000
13$6.11537$11.3817$0.359$3.560.58$7.121.16$7.121.161
14$5.20539$9.6522$0.236$9.811.89$3.560.68$3.560.683
15$8.02845$9.4933$0.243$19.342.41$12.761.59$12.761.595
16$9.05762$11.8830$0.302$0.000.00$13.541.50$16.401.810
17$6.88657$10.4732$0.215$21.223.08$7.241.05$7.241.054
18$5.48511$10.7232$0.171$17.763.24$13.852.53$23.644.315
19$4.90320$15.3114$0.350$16.493.36$6.141.25$9.701.985
20$4.05279$14.5223$0.176$41.1110.15$19.274.76$52.7613.037
21$4.96307$16.1623$0.216$13.822.79$0.000.00$0.000.002
22$5.71387$14.7531$0.184$12.932.26$6.151.08$9.321.634
23$5.15435$11.8425$0.206$9.841.91$6.171.20$9.131.773

WD1 这一天花了 $104.69

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$10.101,127$8.9626$0.388$3.680.36$3.680.36$3.680.361
01$0.3598$3.571$0.350$2.998.54$0.000.00$0.000.001
02$0.63101$6.244$0.158$0.000.00$0.000.00$0.000.000
03$0.63146$4.321$0.630$0.000.00$0.000.00$0.000.000
04$1.76257$6.853$0.587$0.000.00$0.000.00$0.000.000
05$0.000—2$0.000$0.00—$0.00—$0.00—0
06$9.201,546$5.9528$0.329$3.560.39$3.560.39$3.560.391
07$3.79809$4.6814$0.271$0.000.00$0.000.00$0.000.000
08$5.191,190$4.3626$0.200$2.880.56$11.532.22$17.293.331
09$5.56936$5.9435$0.159$2.960.53$2.960.53$2.960.531
10$3.86602$6.4119$0.203$10.122.62$10.802.80$14.483.753
11$2.75406$6.777$0.393$2.881.05$0.000.00$0.000.001
12$5.49825$6.6517$0.323$6.521.19$6.521.19$6.521.192
13$5.77721$8.0016$0.361$3.560.62$3.560.62$3.560.621
14$2.81500$5.629$0.312$9.283.30$9.283.30$12.164.333
15$4.59682$6.7314$0.328$2.960.64$8.881.93$8.881.931
16$5.16853$6.0517$0.304$17.123.32$13.562.63$16.443.195
17$3.63572$6.3525$0.145$0.000.00$0.000.00$0.000.000
18$5.64754$7.4828$0.201$20.093.56$14.242.52$14.242.523
19$5.22660$7.9125$0.209$43.778.39$10.001.92$10.001.926
20$4.79480$9.9823$0.208$10.412.17$10.412.17$10.412.173
21$5.46489$11.1719$0.287$44.618.17$28.755.27$41.747.657
22$6.28580$10.8331$0.203$31.304.98$22.423.57$22.423.577
23$6.03799$7.5524$0.251$3.560.59$3.560.59$3.560.591
2026-09-22T17:28:13.418750 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1500 2000 2500 3000 3500 impressions Impressions and installs by hour impressions installs 60 80 100 120 140 installs (Meta Leads) The day's motion — whole account, 2026-09-21 (UTC)
这一天的走势：分小时花费，以及展示次数与安装数
2026-09-22T17:28:13.586130 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 12 13 14 15 16 17 CTR % CTR 0 4 8 12 16 20 hour (UTC) 8 10 12 14 16 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 24 26 28 30 32 34 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.175 0.200 0.225 0.250 0.275 0.300 0.325 0.350 USD Cost per install Delivery by hour — whole account, 2026-09-21 (UTC)
全账户分小时的 CTR、CPM、点击→安装与 CPI

每小时花费在 $16.82 到 $37.77 之间，没有在任何一个小时上集中，展示次数在 1,247 到 3,472 之间。

CPM 在一天之内大致翻了一倍，第 08 小时 $7.22，第 21 小时 $16.03，单次注册成本全天在 $0.172 到 $0.342 之间。

入账收入在第 13 小时见顶，$281.26；当日回收也在同一小时见顶，$185.64，入账付费用户 27 人。

前一日 2026-09-20，同样两张表

(i) 大盘逐小时，2026-09-20。 能放到报表时区上的账户都算在内、相加；投放数据落在投放小时上，自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$4.58536$8.5422$0.208$112.0424.46$0.000.00$0.000.0013
07$23.942,668$8.97156$0.153$58.872.46$14.290.60$17.910.7510
08$21.522,255$9.54164$0.131$86.984.04$105.734.91$112.255.2215
09$14.761,577$9.36107$0.138$113.777.71$45.633.09$107.927.3122
10$20.332,136$9.52127$0.160$71.243.50$34.901.72$34.901.7217
11$16.681,992$8.37148$0.113$109.806.58$48.022.88$48.022.8819
12$14.761,632$9.04113$0.131$91.096.17$39.562.68$46.273.1315
13$22.432,643$8.49154$0.146$52.812.35$23.501.05$36.911.6510
14$22.092,573$8.59158$0.140$240.9010.91$11.870.54$11.870.5413
15$24.662,768$8.91155$0.159$148.336.02$54.962.23$60.882.4725
16$18.222,084$8.74143$0.127$161.428.86$58.483.21$121.786.6824
17$18.321,705$10.7495$0.193$69.033.77$14.820.81$18.381.0014
18$19.581,796$10.90113$0.173$157.668.05$48.002.45$89.764.5818
19$15.441,360$11.3571$0.217$111.027.19$10.110.65$10.110.6516
20$25.931,914$13.5591$0.285$181.827.01$110.204.25$159.536.1524
21$11.72872$13.4467$0.175$137.2111.71$6.280.54$25.772.2019
22$11.94991$12.0556$0.213$55.924.68$2.880.24$5.870.4912
23$13.021,118$11.6565$0.200$59.984.61$2.940.23$12.750.989

(ii) 同样这 24 小时，分账户，2026-09-20。

B1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 这一天花了 $267.83

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$1.94185$10.4917$0.114$112.0457.75$0.000.00$0.000.0013
07$19.972,024$9.87122$0.164$58.872.95$14.290.72$17.910.9010
08$18.301,902$9.62143$0.128$74.294.06$93.045.08$99.555.4414
09$13.451,399$9.61103$0.131$113.778.46$45.633.39$107.928.0222
10$18.211,918$9.49122$0.149$68.283.75$31.941.75$31.941.7516
11$15.061,784$8.44144$0.105$109.807.29$48.023.19$48.023.1919
12$11.761,247$9.43103$0.114$91.097.75$39.563.36$46.273.9315
13$16.671,859$8.97135$0.123$45.692.74$16.380.98$29.791.798
14$16.711,801$9.28129$0.130$240.9014.42$11.870.71$11.870.7113
15$19.161,912$10.02116$0.165$132.116.90$28.971.51$34.891.8221
16$14.941,676$8.91129$0.116$152.0210.18$55.423.71$118.727.9521
17$14.631,398$10.4685$0.172$69.034.72$14.821.01$18.381.2614
18$17.461,545$11.30103$0.170$154.788.86$45.122.58$74.164.2517
19$11.221,001$11.2164$0.175$107.469.58$2.990.27$2.990.2715
20$7.05556$12.6844$0.160$161.6622.93$55.287.84$58.248.2619
21$7.59529$14.3553$0.143$114.9215.14$3.420.45$19.622.5816
22$8.26577$14.3242$0.197$49.536.00$2.880.35$5.870.7110
23$8.35642$13.0153$0.158$44.045.27$2.940.35$9.461.138

HR1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 这一天花了 $63.38

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$2.64351$7.525$0.528$0.000.00$0.000.00$0.000.000
07$3.97644$6.1634$0.117$0.000.00$0.000.00$0.000.000
08$3.22353$9.1221$0.153$12.693.94$12.693.94$12.693.941
09$1.31178$7.364$0.328$0.000.00$0.000.00$0.000.000
10$2.12218$9.725$0.424$2.961.40$2.961.40$2.961.401
11$1.62208$7.794$0.405$0.000.00$0.000.00$0.000.000
12$3.00385$7.7910$0.300$0.000.00$0.000.00$0.000.000
13$5.76784$7.3519$0.303$7.121.24$7.121.24$7.121.242
14$5.38772$6.9729$0.186$0.000.00$0.000.00$0.000.000
15$5.50856$6.4339$0.141$16.222.95$25.994.73$25.994.734
16$3.28408$8.0414$0.234$9.402.87$3.060.93$3.060.933
17$3.69307$12.0210$0.369$0.000.00$0.000.00$0.000.000
18$2.12251$8.4510$0.212$2.881.36$2.881.36$15.607.361
19$4.22359$11.757$0.603$3.560.84$7.121.69$7.121.691
20$3.32312$10.6412$0.277$3.561.07$6.451.94$16.124.851
21$3.88311$12.489$0.431$9.312.40$2.860.74$6.151.582
22$3.68414$8.8914$0.263$3.430.93$0.000.00$0.000.001
23$4.67476$9.8112$0.389$0.000.00$0.000.00$3.290.700

WD1 这一天花了 $15.81

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$15.561,046$14.8835$0.445$16.601.07$48.483.12$85.185.474
21$0.2532$7.815$0.050$12.9851.90$0.000.00$0.000.001
22$0.000—0—$2.96—$0.00—$0.00—1
23$0.000—0—$15.94—$0.00—$0.00—1

与前一日逐小时对照

两天都有投放的小时，按 UTC：00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23。只比这些共同投放小时。

数一数每个共同投放小时指向哪一边，这样不需要加权，问的也只是方向：

指标2026-09-21 更高的小时数更低的小时数符号检验
CPM14 of 2410 of 24p = 0.541
CTR1 of 2423 of 24p = 0.000
click→install6 of 2418 of 24p = 0.023
CPI23 of 241 of 24p = 0.000

符号检验丢掉幅度，换来的是一个不加权的方向。

逐小时完整对照，2026-09-20 → 2026-09-21

每一个共同投放小时，2026-09-20 → 2026-09-21。每个比值的分子分母都取自 Meta 的计量口径。收入列是刻意不放的：每小时的付费用户只有 0-3 人，逐小时的收入列等于把一个人的订单当成一个比率来读。

小时展示次数CPMCTRclick→installCPI
00622 → 2,8278.49 → 9.4018.81% → 13.48%46.2% → 27.3%0.098 → 0.256
01799 → 2,6968.69 → 8.2920.03% → 15.02%31.9% → 27.4%0.136 → 0.201
02547 → 2,2889.93 → 8.9321.94% → 15.21%41.7% → 32.8%0.109 → 0.179
03340 → 2,80611.68 → 9.3122.06% → 15.11%42.7% → 32.8%0.124 → 0.188
04294 → 2,90911.43 → 9.3219.39% → 16.16%38.6% → 28.1%0.153 → 0.205
05233 → 2,3119.10 → 8.6025.32% → 16.53%37.3% → 29.1%0.096 → 0.179
06536 → 3,4728.54 → 7.5516.98% → 13.80%27.5% → 28.0%0.183 → 0.196
072,668 → 2,6158.97 → 7.6820.80% → 12.89%27.2% → 26.7%0.159 → 0.223
082,255 → 2,7299.54 → 7.2220.80% → 11.91%33.5% → 29.2%0.137 → 0.207
091,577 → 2,3859.36 → 7.8917.88% → 12.12%37.2% → 33.2%0.141 → 0.196
102,136 → 2,2409.52 → 9.3022.28% → 12.50%24.8% → 35.4%0.172 → 0.210
111,992 → 1,7548.37 → 9.5918.88% → 13.63%37.2% → 28.9%0.119 → 0.244
121,632 → 1,7479.04 → 10.9519.36% → 13.39%34.8% → 22.6%0.134 → 0.361
132,643 → 2,6108.49 → 11.0819.11% → 13.45%29.9% → 31.1%0.149 → 0.265
142,573 → 2,0778.59 → 10.3320.02% → 15.36%29.7% → 25.4%0.144 → 0.265
152,768 → 3,4688.91 → 10.8917.41% → 13.67%32.6% → 26.2%0.157 → 0.305
162,084 → 2,5528.74 → 10.5318.57% → 11.95%38.2% → 26.9%0.123 → 0.328
171,705 → 2,26310.74 → 11.2617.13% → 14.32%32.9% → 28.4%0.191 → 0.277
181,796 → 2,01510.90 → 12.0119.21% → 13.10%33.3% → 34.8%0.170 → 0.263
191,360 → 1,62211.35 → 13.0817.57% → 15.04%26.8% → 30.3%0.241 → 0.287
201,914 → 1,34213.55 → 15.5714.47% → 16.92%32.1% → 31.7%0.291 → 0.290
21872 → 1,24713.44 → 16.0318.23% → 16.28%46.5% → 28.6%0.158 → 0.345
22991 → 1,34112.05 → 15.8417.36% → 16.41%29.7% → 33.6%0.234 → 0.287
231,118 → 1,63011.65 → 11.7918.07% → 13.25%31.7% → 30.6%0.203 → 0.291
2026-09-22T17:28:13.765901 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12 14 16 18 20 22 24 CTR % CTR 2026-09-20 2026-09-21 0 5 10 15 20 hour (UTC) 8 10 12 14 16 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 25 30 35 40 45 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.10 0.15 0.20 0.25 0.30 0.35 USD Cost per install Delivery by hour — 2026-09-21 against 2026-09-20, shared hours only (UTC)
同样这四个比值，把前一日叠在当天上，只取共同投放小时

24 个共同投放小时里，CTR 有 23 个小时跌了，单次安装成本有 23 个小时涨了，两者都是 p = 0.000；CPM 是 14 比 10，差异不显著。

合并看，CTR 从 18.98% 降到 14.09%，点击→安装从 32.68% 降到 29.34%，两者都是 p = 0.000，而 CPM 只从 9.79 到 10.03：单次安装贵了 54%，贵在漏斗里，不是贵在竞价里。

分国家，2026-09-21

(i) 大盘分国家，2026-09-21。 按报表时区。 Meta 不提供小时 × 国家的交叉数据， 所以每一份国家切分都要从各自的账户日折算到 UTC； 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$114.0920.7%19,928$5.73524$0.218$250.102.1976
BR$92.9116.9%5,381$17.26379$0.245$185.822.0062
ID$52.529.5%9,453$5.56364$0.144$97.451.8636
TR$24.774.5%1,200$20.6554$0.459$102.654.1410
TH$19.553.5%2,046$9.55100$0.196$26.311.3514
AR$14.532.6%1,094$13.2970$0.208$146.9010.119
MX$14.532.6%1,040$13.9776$0.191$49.833.438
MY$12.362.2%898$13.7647$0.263$25.432.0610
PH$12.012.2%2,085$5.7691$0.132$13.651.147
US$10.551.9%161$65.6915$0.704$12.861.229
CO$10.121.8%713$14.1943$0.235$8.900.889
VN$9.181.7%1,136$8.0853$0.173$5.960.653

另有 167 个国家没有单独列出，合计 $164.17（占本表 29.8%）。

对账：哪些是实测的，哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的；每一个合计都是实测。 Dicey2 (UTC-7) $104.62 来自 Meta 2026-09-20，$213.89 来自 Meta 2026-09-21, 实测的 UTC 日合计是 $318.51; GP1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$128.10; WD1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$104.69. 上面这 2 个 UTC+0 账户用作校验基准：对它们做折算必须原样还回各自的国家导出，这条恒等式在这里成立。

上表中没有这些账户，逐个点名： B1, Nomad Node, KBM1, HR1, HR2, SZ1. 它们的花费在每一张日粒度的表里都有，缺的只是分国家的切分。

(ii) 同样的切分，分账户，2026-09-21。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$64.7920.3%9,766$6.63301$0.215$154.002.3853
BR$49.4415.5%2,758$17.92228$0.217$119.542.4246
ID$25.227.9%4,124$6.11194$0.130$65.742.6128
TR$14.994.7%644$23.3033$0.454$64.574.316
AR$10.473.3%676$15.5055$0.190$143.9113.748
MX$9.643.0%642$15.0252$0.185$10.211.065
US$9.022.8%129$70.1411$0.820$2.990.337
TH$7.862.5%784$10.0249$0.160$6.580.847
MY$6.342.0%473$13.4029$0.219$15.902.516
CL$6.201.9%343$18.0422$0.282$14.232.303
CO$5.971.9%368$16.2229$0.206$2.970.507
PH$5.441.7%870$6.2557$0.095$6.821.255

另有 154 个国家没有单独列出，合计 $103.12（占本表 32.4%）。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
BR$26.9921.1%1,515$17.8298$0.275$42.611.5810
ID$16.4712.9%2,990$5.51107$0.154$11.530.704
IN$15.1911.9%2,428$6.2657$0.266$28.481.876
TH$8.967.0%909$9.8642$0.213$13.161.475
TR$6.545.1%314$20.8313$0.503$30.714.702
PH$4.993.9%831$6.0024$0.208$3.410.681
MY$3.632.8%234$15.518$0.454$9.542.634
VN$3.452.7%505$6.8322$0.157$0.000.000
UA$2.772.2%129$21.476$0.462$0.000.000
MX$2.481.9%232$10.6918$0.138$36.2214.602
CO$2.411.9%202$11.937$0.344$2.971.231
AR$2.341.8%238$9.838$0.292$2.991.281

另有 129 个国家没有单独列出，合计 $31.88（占本表 24.9%）。

WD1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$34.1132.6%7,734$4.41166$0.205$67.631.9817
BR$16.4815.7%1,108$14.8753$0.311$23.671.446
ID$10.8310.3%2,339$4.6363$0.172$20.181.864
TR$3.243.1%242$13.398$0.405$7.362.272
TH$2.732.6%353$7.739$0.303$6.582.412
MX$2.412.3%166$14.526$0.402$3.401.411
MY$2.392.3%191$12.5110$0.239$0.000.000
CO$1.741.7%143$12.177$0.249$2.971.701
AR$1.721.6%180$9.567$0.246$0.000.000
PH$1.581.5%384$4.1110$0.158$3.412.161
FR$1.411.3%16$88.120—$0.000.000
IT$1.321.3%30$44.002$0.660$0.000.000

另有 113 个国家没有单独列出，合计 $24.73（占本表 23.6%）。

B1 没有国家分块：它这一天没有投放，是一个实测的零。

Nomad Node 没有国家分块：它的国家导出没有到。

KBM1 没有国家分块：它的国家导出没有到。

HR1 没有国家分块：它的国家导出没有到。

HR2 没有国家分块：它的国家导出没有到。

SZ1 没有国家分块：它这一天没有投放，是一个实测的零。

2026-09-22T17:28:13.953491 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID TR TH AR MX MY PH US CO VN 0 50 100 150 200 250 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-21 spend within-day revenue
分国家的花费与当日回收
2026-09-22T17:28:13.989566 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-21 (report clock)
分国家的单次安装成本

印度、巴西和印度尼西亚占了买量的 47.1%，也是仅有的三个过了 16 付费用户门槛的格子：印度在 76 个付费用户上回报 2.19，巴西 62 个上 2.00，印度尼西亚 36 个上 1.86。

土耳其和阿根廷回报 4.14 和 10.11，但只有十个和九个付费用户，只能看方向，不能看幅度。

美国花了 $10.55，CPM $65.69，占买量的 1.9%，是表里最贵的展示。

前一日 2026-09-20，同样两张表

(i) 大盘分国家，2026-09-20。 按报表时区。 Meta 不提供小时 × 国家的交叉数据， 所以每一份国家切分都要从各自的账户日折算到 UTC； 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$60.7717.5%11,157$5.45410$0.148$79.251.3041
BR$36.9710.7%2,418$15.29217$0.170$71.011.9233
ID$26.317.6%5,704$4.61287$0.092$35.751.3620
TR$16.124.6%1,004$16.0668$0.237$7.360.4611
US$15.064.3%217$69.5126$0.579$56.813.7712
MX$13.513.9%1,173$11.52106$0.127$6.810.506
AR$11.743.4%953$12.3279$0.149$14.951.276
TH$9.552.8%1,163$8.2175$0.127$23.022.414
CL$7.232.1%488$14.8232$0.226$7.120.984
CO$7.052.0%599$11.7655$0.128$17.802.537
GB$6.972.0%196$35.6024$0.290$10.861.564
PH$6.371.8%1,299$4.9075$0.085$3.410.544

另有 161 个国家没有单独列出，合计 $129.37（占本表 37.3%）。

对账：哪些是实测的，哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的；每一个合计都是实测。 Dicey2 (UTC-7) $29.04 来自 Meta 2026-09-19，$238.79 来自 Meta 2026-09-20, 实测的 UTC 日合计是 $267.83; GP1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$63.38; WD1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$15.81. 上面这 2 个 UTC+0 账户用作校验基准：对它们做折算必须原样还回各自的国家导出，这条恒等式在这里成立。

上表中没有这些账户，逐个点名： B1, Nomad Node, KBM1, HR1, HR2, SZ1. 它们的花费在每一张日粒度的表里都有，缺的只是分国家的切分。

(ii) 同样的切分，分账户，2026-09-20。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$49.5418.5%9,336$5.31379$0.131$57.891.1736
BR$27.4910.3%1,817$15.13190$0.145$65.092.3731
ID$17.956.7%3,749$4.79209$0.086$20.181.1218
US$13.815.2%200$69.1625$0.552$56.814.1112
MX$11.554.3%988$11.6996$0.120$6.810.596
AR$9.893.7%769$12.8672$0.137$14.951.516
TR$9.833.7%672$14.6355$0.179$7.360.7511
TH$6.572.5%812$8.0961$0.108$23.023.504
GB$6.342.4%170$37.3423$0.276$10.861.714
CO$6.032.2%489$12.3350$0.121$17.802.957
CL$5.382.0%385$13.9830$0.179$7.121.324
MY$4.991.9%436$11.4637$0.135$3.180.643

另有 148 个国家没有单独列出，合计 $98.45（占本表 36.8%）。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$10.0215.8%1,572$6.3723$0.436$14.241.423
ID$7.8112.3%1,851$4.2277$0.101$15.581.992
BR$7.2111.4%452$15.9521$0.343$5.920.822
TR$5.168.1%247$20.8911$0.469$0.000.000
TH$2.934.6%344$8.5214$0.209$0.000.000
PH$2.273.6%532$4.2720$0.113$3.411.501
MX$1.702.7%162$10.4910$0.170$0.000.000
AR$1.552.4%149$10.404$0.387$0.000.000
VN$1.171.8%234$5.007$0.167$0.000.000
CL$0.941.5%80$11.751$0.940$0.000.000
CO$0.941.5%103$9.135$0.188$0.000.000
MY$0.931.5%116$8.022$0.465$0.000.000

另有 126 个国家没有单独列出，合计 $20.75（占本表 32.7%）。

WD1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
BR$2.2714.4%149$15.236$0.378$0.000.000
IN$1.217.7%249$4.868$0.151$7.125.882
TR$1.137.1%85$13.292$0.565$0.000.000
US$1.056.6%9$116.671$1.050$0.000.000
CL$0.915.8%23$39.571$0.910$0.000.000
FR$0.815.1%8$101.250—$0.000.000
IT$0.795.0%15$52.671$0.790$3.564.501
JO$0.795.0%6$131.671$0.790$37.8047.851
ID$0.553.5%104$5.291$0.550$0.000.000
DE$0.543.4%3$180.000—$0.000.000
ES$0.402.5%14$28.570—$0.000.000
CA$0.372.3%4$92.500—$0.000.000

另有 67 个国家没有单独列出，合计 $4.99（占本表 31.6%）。

B1 没有国家分块：它这一天没有投放，是一个实测的零。

Nomad Node 没有国家分块：它的国家导出没有到。

KBM1 没有国家分块：它的国家导出没有到。

HR1 没有国家分块：它的国家导出没有到。

HR2 没有国家分块：它的国家导出没有到。

SZ1 没有国家分块：它这一天没有投放，是一个实测的零。

汇总：两日对比

在两天都有投放的这 24 个小时上合并（UTC）。每个比值的分子分母都取自 Meta 的计量口径。

花费展示次数CPM点击CTR安装click→installCPI
2026-09-20$347.0235,4559.796,72818.98%2,19932.68%$0.158
2026-09-21$551.3054,94610.037,74014.09%2,27129.34%$0.243
  • 点击→安装 32.68% → 29.34%（-10.2%，p = 0.000），跌了。
  • CTR 18.98% → 14.09%（-25.8%，p = 0.000），跌了。

跨小时合并会按各小时的投放量给它们加权。 逐小时对照是同样两天的不加权读法；两者不一致的地方，说明结构变了。

2026-09-22T17:28:14.124786 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 USD 6.78 2.22 3.05 5.46 2.53 3.02 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-20 against 2026-09-21 (UTC) 2026-09-20 2026-09-21
两天的三种收入口径，每根柱子上方标 ROAS
2026-09-22T17:28:14.328875 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-20 2026-09-21 0 500 1000 1500 2000 2500 3000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
入账收入按付费用户的安装日拆分

合并漏斗读到的 $347.02 和 $551.30，和日粒度的表一致，因为两天 24 个小时都有投放。

入账收入里有 46.2% 落在当天自己的安装上，$3,011.45 里的 $1,392.54，这就是当日回收那一行 换一个角度看。

广告系列

(i) 大盘当天跑过的每一条广告系列，2026-09-21。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911_wlpixelDicey2$230.4248.4%16,436$14.02713$0.323$565.702.4654
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920_wlpixelWD1$91.2219.2%13,404$6.81377$0.242$160.011.7537
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919_wlpixelGP1$82.4917.3%6,910$11.94313$0.264$122.791.4927
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$45.619.6%5,822$7.83216$0.211$146.893.2222
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$13.472.8%1,729$7.7937$0.364$3.680.273
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$12.612.7%1,284$9.82744$0.017$393.4531.20226

(ii) 同样的内容，分账户，2026-09-21。

B1

没有投放，也没有注册。

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911_wlpixelDicey2$230.4294.8%16,436$14.02713$0.323$565.702.4654
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$12.615.2%1,284$9.82744$0.017$393.4531.20226

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919_wlpixelGP1$82.4964.4%6,910$11.94313$0.264$122.791.4927
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$45.6135.6%5,822$7.83216$0.211$146.893.2222

WD1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920_wlpixelWD1$91.2287.1%13,404$6.81377$0.242$160.011.7537
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$13.4712.9%1,729$7.7937$0.364$3.680.273

三条 _wlpixel 广告系列在账户日口径下占了当天花费的 84.9%，分别是 48.4%、19.2% 和 17.3%， 它们替代的是另外三条。

Dicey2 的 ..._260911 只花了 $12.61，却带着 744 个注册和 226 个付费用户，因为一次转化盖的是 它发生的那个小时，不是买下它的那个小时。

这里只能按 CPM、单次点击成本和 CPI 排序，因为地域才是这里被操作的变量；任何广告系列的 当日回收那一列都不参与排序。

前一日 2026-09-20，同样两张表

(i) 大盘当天跑过的每一条广告系列，2026-09-20。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$343.4181.3%34,535$9.941,930$0.178$649.951.89217
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.3815.0%7,587$8.35258$0.246$71.131.1214
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.813.7%1,078$14.6740$0.395$48.483.074

(ii) 同样的内容，分账户，2026-09-20。

B1

没有投放，也没有注册。

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$343.41100.0%34,535$9.941,930$0.178$649.951.89217

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.38100.0%7,587$8.35258$0.246$71.131.1214

WD1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.81100.0%1,078$14.6740$0.395$48.483.074

每一个素材

(i) 大盘当天跑过的每一个素材，2026-09-21。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsjapanesew_6s_9x16_bs_v1GP1$59.425,236$11.35250$0.238$79.171.33$125.6319
vid_ww_gymw_12s_9x16_bs_v1Dicey2$51.302,866$17.90112$0.458$203.633.97$227.4515
vid_ww_povposer2w_8s_9x16_bs_v1Dicey2$51.212,574$19.9037$1.384$66.071.29$66.0710
vid_ww_posephoto_9s_9x16_bs_v1WD1$47.776,984$6.84215$0.222$121.022.53$143.4628
vid_ww_hemgermanw_6s_9x16_bs_v1Dicey2$31.002,189$14.16131$0.237$70.242.27$114.338
vid_ww_posesofaw_7s_9x16_bs_v1WD1$30.754,356$7.06121$0.254$38.991.27$41.879
vid_ww_poolsloww_15s_9x16_bs_v1Dicey2$25.551,696$15.0642$0.608$28.911.13$60.841
vid_ww_strapsgermanw_6s_9x16_bs_v1Dicey2$24.371,806$13.49142$0.172$90.493.71$100.288
vid_ww_strapsjapanesew_6s_9x16_bs_v1Dicey2$17.142,435$7.04114$0.150$79.744.65$79.745
vid_ww_poolslow_15s_9x16_bs_v1GP1$16.651,492$11.1643$0.387$58.313.50$71.339
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$16.192,892$5.60117$0.138$33.292.06$53.079
vid_ww_strapsasianmw_6s_9x16_bs_v1Dicey2$13.041,401$9.3164$0.204$12.960.99$15.843
vid_ww_strapscurlsw_6s_9x16_bs_v1GP1$12.02933$12.8840$0.300$33.372.78$42.746
vid_ww_strapscurls_6s_9x16_bs_v1GP1$11.531,296$8.9050$0.231$55.294.80$55.294
vid_ww_robedutchw_6s_9x16_bs_v1Dicey2$10.28668$15.3946$0.223$13.661.33$20.804
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.311,039$8.9624$0.388$3.680.40$3.682
vid_ww_poolsloww_15s_9x16_bs_v1GP1$7.36522$14.1016$0.460$6.580.89$9.871
vid_ww_fittingroomw_11s_9x16_bs_v1Dicey2$6.53801$8.1525$0.261$0.000.00$0.000
vid_ww_editortabsw_13s_9x16_bs_v1WD1$5.52819$6.7410$0.552$0.000.00$0.000
vid_ww_poseheart_7s_9x16_bs_v1WD1$4.67896$5.2117$0.275$0.000.00$2.880
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$4.17306$13.63256$0.016$145.4334.87$163.2819
vid_ww_gymw_12s_9x16_bs_v1GP1$3.69219$16.857$0.527$3.681.00$3.681
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$2.96226$13.1052$0.057$30.4510.29$30.4517
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.77502$5.526$0.462$0.000.00$0.001
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$2.71456$5.94258$0.011$131.2348.43$134.7923
vid_ww_stockingsw_11s_9x16_bs_v1WD1$2.51349$7.1914$0.179$0.000.00$0.000
vid_ww_stockings_11s_9x16_bs_v1WD1$1.39188$7.397$0.199$0.000.00$0.000
vid_ww_gym_12s_9x16_bs_v1GP1$1.24142$8.735$0.248$0.000.00$0.000
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$1.02142$7.1854$0.019$25.8425.33$28.725
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.4551$8.8241$0.011$29.1864.85$29.184
vid_ww_gym_12s_9x16_bs_v1Dicey2$0.4325$17.2015$0.029$3.678.54$3.6716
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$0.4148$8.5422$0.019$12.5030.49$12.507
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.3517$20.596$0.058$3.409.72$3.408
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.1113$8.4619$0.006$2.8826.20$2.881
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—8$0.000$0.00—$3.5671
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$0.000—5$0.000$2.88—$5.7627
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—5$0.000$0.00—$0.008
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—2$0.000$5.98—$5.9810
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.009
vid_ww_templatewalle_7s_9x16_bs_v1GP1$0.000—1$0.000$0.00—$0.000
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

(ii) 同样的内容，分账户，2026-09-21。

B1

没有投放，也没有注册。

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_gymw_12s_9x16_bs_v1Dicey2$51.302,866$17.90112$0.458$203.633.97$227.4515
vid_ww_povposer2w_8s_9x16_bs_v1Dicey2$51.212,574$19.9037$1.384$66.071.29$66.0710
vid_ww_hemgermanw_6s_9x16_bs_v1Dicey2$31.002,189$14.16131$0.237$70.242.27$114.338
vid_ww_poolsloww_15s_9x16_bs_v1Dicey2$25.551,696$15.0642$0.608$28.911.13$60.841
vid_ww_strapsgermanw_6s_9x16_bs_v1Dicey2$24.371,806$13.49142$0.172$90.493.71$100.288
vid_ww_strapsjapanesew_6s_9x16_bs_v1Dicey2$17.142,435$7.04114$0.150$79.744.65$79.745
vid_ww_strapsasianmw_6s_9x16_bs_v1Dicey2$13.041,401$9.3164$0.204$12.960.99$15.843
vid_ww_robedutchw_6s_9x16_bs_v1Dicey2$10.28668$15.3946$0.223$13.661.33$20.804
vid_ww_fittingroomw_11s_9x16_bs_v1Dicey2$6.53801$8.1525$0.261$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$4.17306$13.63256$0.016$145.4334.87$163.2819
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$2.96226$13.1052$0.057$30.4510.29$30.4517
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$2.71456$5.94258$0.011$131.2348.43$134.7923
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$1.02142$7.1854$0.019$25.8425.33$28.725
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.4551$8.8241$0.011$29.1864.85$29.184
vid_ww_gym_12s_9x16_bs_v1Dicey2$0.4325$17.2015$0.029$3.678.54$3.6716
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$0.4148$8.5422$0.019$12.5030.49$12.507
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.3517$20.596$0.058$3.409.72$3.408
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.1113$8.4619$0.006$2.8826.20$2.881
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—8$0.000$0.00—$3.5671
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$0.000—5$0.000$2.88—$5.7627
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—5$0.000$0.00—$0.008
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—2$0.000$5.98—$5.9810
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.009
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsjapanesew_6s_9x16_bs_v1GP1$59.425,236$11.35250$0.238$79.171.33$125.6319
vid_ww_poolslow_15s_9x16_bs_v1GP1$16.651,492$11.1643$0.387$58.313.50$71.339
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$16.192,892$5.60117$0.138$33.292.06$53.079
vid_ww_strapscurlsw_6s_9x16_bs_v1GP1$12.02933$12.8840$0.300$33.372.78$42.746
vid_ww_strapscurls_6s_9x16_bs_v1GP1$11.531,296$8.9050$0.231$55.294.80$55.294
vid_ww_poolsloww_15s_9x16_bs_v1GP1$7.36522$14.1016$0.460$6.580.89$9.871
vid_ww_gymw_12s_9x16_bs_v1GP1$3.69219$16.857$0.527$3.681.00$3.681
vid_ww_gym_12s_9x16_bs_v1GP1$1.24142$8.735$0.248$0.000.00$0.000
vid_ww_templatewalle_7s_9x16_bs_v1GP1$0.000—1$0.000$0.00—$0.000

WD1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_posephoto_9s_9x16_bs_v1WD1$47.776,984$6.84215$0.222$121.022.53$143.4628
vid_ww_posesofaw_7s_9x16_bs_v1WD1$30.754,356$7.06121$0.254$38.991.27$41.879
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.311,039$8.9624$0.388$3.680.40$3.682
vid_ww_editortabsw_13s_9x16_bs_v1WD1$5.52819$6.7410$0.552$0.000.00$0.000
vid_ww_poseheart_7s_9x16_bs_v1WD1$4.67896$5.2117$0.275$0.000.00$2.880
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.77502$5.526$0.462$0.000.00$0.001
vid_ww_stockingsw_11s_9x16_bs_v1WD1$2.51349$7.1914$0.179$0.000.00$0.000
vid_ww_stockings_11s_9x16_bs_v1WD1$1.39188$7.397$0.199$0.000.00$0.000
2026-09-22T17:28:14.432843 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 CTR % CTR by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
分小时 CTR，每个素材一条线
2026-09-22T17:28:14.764654 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 20 40 60 80 100 installs / clicks % Click → install by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
分小时点击→安装，每个素材一条线
2026-09-22T17:28:14.884451 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 USD Cost per install by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart
分小时单次安装成本，每个素材一条线
2026-09-22T17:28:14.643707 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 USD per 1,000 impressions CPM by hour — every asset, 2026-09-21 (UTC) GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch GP1/poolsloww Dicey2/fittingroomw WD1/editortabsw Dicey2/fittingroom WD1/poseheart WD1/editortabs
分小时 CPM，每个素材一条线

三十六条广告有投放，前三名占了当天的 $161.93：按账户日口径，GP1/strapsjapanesew $59.42、Dicey2/gymw $51.30、Dicey2/povposer2w $51.21。

有七条广告一分没花，其中六条仍然有付费用户，最大的是 Dicey2/templatewallp，71 个； 它们在这一天之前就已经被关掉或被拒。

前一日 2026-09-20，同样两张表

(i) 大盘当天跑过的每一个素材，2026-09-20。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.5012,801$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.134,405$15.2495$0.707$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$45.053,552$12.68131$0.344$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.425,903$6.51108$0.356$5.870.15$14.682
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.892,852$13.2973$0.519$40.341.06$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$24.273,591$6.76145$0.167$15.520.64$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,714$10.5761$0.297$21.991.21$32.444
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.342,191$4.7272$0.144$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,801$5.4687$0.113$12.691.29$12.691
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) 同样的内容，分账户，2026-09-20。

B1

没有投放，也没有注册。

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.5012,801$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.134,405$15.2495$0.707$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$45.053,552$12.68131$0.344$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.425,903$6.51108$0.356$5.870.15$14.682
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$24.273,591$6.76145$0.167$15.520.64$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,714$10.5761$0.297$21.991.21$32.444
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.892,852$13.2973$0.519$40.341.06$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.342,191$4.7272$0.144$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,801$5.4687$0.113$12.691.29$12.691
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000

WD1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990

固定素材区块

整个 Bslate 买量里一条广告一行，行上标出所属账户。先投放，再三种收入口径，最后国家结构。

A. Per asset — delivery

每个比值的分子分母都取自 Meta 的计量口径。自有注册数不进这张表。

素材花费展示次数CPM点击CTR安装click→installCPI
GP1/strapsjapanesew$59.425,23611.3576914.69%24231.47%$0.246
Dicey2/gymw$51.302,86617.9042114.69%10625.18%$0.484
WD1/posephoto$47.776,9846.8485112.18%20023.50%$0.239
Dicey2/strapsgerman$31.532,54612.3864525.33%25339.22%$0.125
Dicey2/hemgermanw$31.002,18914.1639918.23%12330.83%$0.252
WD1/posesofaw$30.754,3567.0650811.66%10520.67%$0.293
Dicey2/strapsasianm$30.354,6366.5570715.25%24534.65%$0.124
Dicey2/poolslow$26.941,94113.8829114.99%5117.53%$0.528
Dicey2/poolsloww$25.551,69615.0621712.79%3817.51%$0.672
Dicey2/strapsgermanw$24.371,80613.4934919.32%13037.25%$0.187
Dicey2/povposer2w$22.071,17018.8613111.20%3425.95%$0.649
Dicey2/strapsjapanesew$17.142,4357.0433113.59%10331.12%$0.166
GP1/poolslow$16.651,49211.1621814.61%3917.89%$0.427
GP1/strapsjapanese$16.192,8925.6034111.79%10931.96%$0.149
Dicey2/strapsasianmw$13.041,4019.3117712.63%5832.77%$0.225
GP1/strapscurlsw$12.0293312.889910.61%3333.33%$0.364
GP1/strapscurls$11.531,2968.9014010.80%4632.86%$0.251
Dicey2/robedutchw$10.2866815.3913219.76%4433.33%$0.234
WD1/posesofa$9.311,0398.96928.85%2729.35%$0.345
Dicey2/strapsjapanese$7.801,1216.9619517.40%5025.64%$0.156
Dicey2/robedutch$7.4772510.3014620.14%3926.71%$0.192
GP1/poolsloww$7.3652214.105310.15%1630.19%$0.460
Dicey2/fittingroomw$6.538018.158510.61%2225.88%$0.297
WD1/editortabsw$5.528196.74708.55%912.86%$0.613
Dicey2/fittingroom$5.0140812.284611.27%1532.61%$0.334
WD1/poseheart$4.678965.21697.70%1623.19%$0.292
Dicey2/gym$3.8926114.903814.56%1539.47%$0.259
GP1/gymw$3.6921916.853214.61%721.88%$0.527
WD1/editortabs$2.775025.52295.78%517.24%$0.554
Dicey2/povposer2$2.5121011.95199.05%421.05%$0.628
WD1/stockingsw$2.513497.195114.61%1427.45%$0.179
Dicey2/hemgerman$1.732018.614924.38%1938.78%$0.091
WD1/stockings$1.391887.392412.77%729.17%$0.199
GP1/gym$1.241428.731611.27%425.00%$0.310
Dicey2/uploadpanelr2$0.000—0—0——
Dicey2/templatewalli$0.000—0—0——
Dicey2/templatewallp$0.000—0—8—$0.000
Dicey2/templatewalle$0.000—0—10—$0.000
Dicey2/templatewalll$0.000—0—25—$0.000
GP1/templatewalle$0.000—0—0——

B. Per asset — the three revenue measures

每一列都是自有口径。Meta 只有入账收入这一种口径，所以它的数括在那一列旁边，不单独占一行。付费用户一栏数的是人头，不是交易笔数。同期群观测时长 H=24 小时，当天覆盖率 100%。报表时区 UTC。

素材入账收入bROAS (Meta)当日回收wROAS同期群观测时长cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)最大单人占比
GP1/strapsjapanesew$79.171.33 (1.32)$79.171.33$125.632.11197.6%0.5036.6113.5%
Dicey2/gymw$203.633.97 (3.62)$203.633.97$227.454.431513.4%2.03115.1654.0%
WD1/posephoto$121.022.53 (2.38)$121.022.53$143.463.002813.0%0.6675.1213.2%
Dicey2/strapsgerman$145.434.61 (10.29)$145.434.61$163.285.18197.4%0.6388.5922.1%
Dicey2/hemgermanw$70.242.27 (2.69)$70.242.27$114.333.69107.6%0.87311.4335.4%
WD1/posesofaw$38.991.27 (1.27)$38.991.27$41.871.3697.4%0.3464.6529.6%
Dicey2/strapsasianm$140.044.61 (6.90)$131.234.32$134.794.44218.1%0.5226.4216.7%
Dicey2/poolslow$107.583.99 (26.68)$30.451.13$30.451.13713.5%0.5864.3523.4%
Dicey2/poolsloww$28.911.13 (0.42)$28.911.13$60.842.3837.1%1.44920.28100.0%
Dicey2/strapsgermanw$90.493.71 (3.68)$90.493.71$100.284.11107.0%0.70610.0337.1%
Dicey2/povposer2w$66.072.99 (2.68)$66.072.99$66.072.991027.0%1.7866.6123.0%
Dicey2/strapsjapanesew$79.744.65 (4.62)$79.744.65$79.744.6554.4%0.69915.9559.2%
GP1/poolslow$87.215.24 (3.26)$58.313.50$71.334.28614.0%1.65911.8956.3%
GP1/strapsjapanese$36.582.26 (2.81)$33.292.06$53.073.2886.8%0.4546.6333.1%
Dicey2/strapsasianmw$12.960.99 (0.97)$12.960.99$15.841.2146.2%0.2483.9654.9%
GP1/strapscurlsw$33.372.78 (1.56)$33.372.78$42.743.56820.0%1.0695.3443.5%
GP1/strapscurls$55.294.80 (4.71)$55.294.80$55.294.8048.0%1.10613.8248.9%
Dicey2/robedutchw$13.661.33 (1.32)$13.661.33$20.802.0248.7%0.4525.2026.2%
WD1/posesofa$59.256.36 (7.05)$3.680.40$3.680.4014.2%0.1533.68100.0%
Dicey2/strapsjapanese$28.723.68 (11.31)$25.843.31$28.723.6859.3%0.5325.7449.1%
Dicey2/robedutch$39.645.31 (16.87)$29.183.91$29.183.9124.9%0.71214.5987.8%
GP1/poolsloww$6.580.89 (0.89)$6.580.89$9.871.3416.2%0.6179.87100.0%
Dicey2/fittingroomw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
WD1/editortabsw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/fittingroom$63.9212.76 (46.72)$12.502.50$12.502.5029.1%0.5686.2570.6%
WD1/poseheart$0.000.00 (0.00)$0.000.00$2.880.6215.9%0.1702.88—
Dicey2/gym$150.9538.81 (24.25)$3.670.94$3.670.9416.7%0.2453.67100.0%
GP1/gymw$3.681.00 (0.97)$3.681.00$3.681.00114.3%0.5263.68100.0%
WD1/editortabs$2.991.08 (2.16)$0.000.00$0.000.0000.0%0.000——
Dicey2/povposer2$68.5027.29 (27.46)$3.401.36$3.401.36116.7%0.5673.40100.0%
WD1/stockingsw$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/hemgerman$2.881.67 (1.69)$2.881.67$2.881.6715.3%0.1522.88100.0%
WD1/stockings$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/gym$0.000.00 (2.50)$0.000.00$0.000.0000.0%0.000——
Dicey2/uploadpanelr2$43.85— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalli$70.94— (—)$5.98—$5.98—150.0%2.9905.98100.0%
Dicey2/templatewallp$700.76— (—)$0.00—$3.56—112.5%0.4453.56—
Dicey2/templatewalle$99.45— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalll$251.82— (—)$2.88—$5.76—120.0%1.1535.76100.0%
GP1/templatewalle$0.00— (—)$0.00—$0.00—00.0%0.000——

16 付费用户门槛（#37）：上表里付费用户不足 16 人的行，只能看方向，不能看幅度。

C. Per asset — country mix

⚠ 这张表按账户日切分，本页其他所有表都按 UTC。 Meta 不提供小时 × 国家的交叉数据，分国家的投放数据只存在于广告账户自己的 UTC-7 日上，无法重新拼接。相对上面的 A、B 两表，它是一个偏移七小时的窗口；读它的国家结构，不要拿它和 A、B 比水平。

最后一列是该素材自己的当日回收里来自美国的比例：这个比例远高于它在美国的花费占比时，回报来自它买到的地域，而不是素材本身。

素材花费印度 %美国 %其他 %收入中美国占比
GP1/strapsjapanesew$59.4210.4%0.1%89.5%12.5%
Dicey2/gymw$51.3014.1%2.5%83.4%0.0%
WD1/posephoto$47.7742.0%0.3%57.7%0.0%
Dicey2/strapsgerman$4.1715.6%1.9%82.5%2.1%
Dicey2/hemgermanw$31.0021.9%0.5%77.6%0.0%
WD1/posesofaw$30.7528.6%0.0%71.4%0.0%
Dicey2/strapsasianm$2.7133.2%1.1%65.7%0.0%
Dicey2/poolslow$2.9630.4%0.0%69.6%0.0%
Dicey2/poolsloww$25.5531.6%1.1%67.4%0.0%
Dicey2/strapsgermanw$24.3716.2%0.2%83.6%0.0%
Dicey2/povposer2w$51.2119.7%2.5%77.8%0.0%
Dicey2/strapsjapanesew$17.1421.3%0.8%77.9%0.0%
GP1/poolslow$16.6519.0%1.4%79.6%0.0%
GP1/strapsjapanese$16.196.7%0.1%93.2%0.0%
Dicey2/strapsasianmw$13.0425.2%0.0%74.8%0.0%
GP1/strapscurlsw$12.0214.1%1.3%84.5%0.0%
GP1/strapscurls$11.539.9%1.9%88.2%0.0%
Dicey2/robedutchw$10.2829.6%0.9%69.6%0.0%
WD1/posesofa$9.3116.9%3.3%79.8%0.0%
Dicey2/strapsjapanese$1.0214.7%10.8%74.5%0.0%
Dicey2/robedutch$0.4528.9%22.2%48.9%0.0%
GP1/poolsloww$7.3618.3%0.0%81.7%0.0%
Dicey2/fittingroomw$6.5335.1%2.3%62.6%—
WD1/editortabsw$5.5218.5%0.0%81.5%—
Dicey2/fittingroom$0.4139.0%0.0%61.0%0.0%
WD1/poseheart$4.6732.5%0.0%67.5%—
Dicey2/gym$0.4318.6%0.0%81.4%0.0%
GP1/gymw$3.6911.4%0.0%88.6%0.0%
WD1/editortabs$2.7717.0%10.5%72.6%—
Dicey2/povposer2$0.3520.0%0.0%80.0%0.0%
WD1/stockingsw$2.5119.9%4.0%76.1%—
Dicey2/hemgerman$0.110.0%0.0%100.0%0.0%
WD1/stockings$1.3910.8%0.7%88.5%—
GP1/gym$1.2412.1%0.0%87.9%—
2026-09-22T17:28:15.325004 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-21 (META day) IN BR ID TR TH MX other
每个素材买在哪里：它自己花费的地区占比
2026-09-22T17:28:15.434528 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 USD per install Cost per install by region — every asset, 2026-09-21 (META day) IN BR ID TR TH MX
分地区单次安装成本，每个素材
2026-09-22T17:28:15.524930 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ GP1/strapsjapanesew Dicey2/gymw Dicey2/povposer2w WD1/posephoto Dicey2/hemgermanw WD1/posesofaw Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/fittingroomw Dicey2/strapsgerman Dicey2/strapsasianm 0 10 20 30 40 50 USD Within-day revenue by region — every asset, 2026-09-21 (META day) IN BR ID TR TH MX
分地区当日回收，每个素材
2026-09-22T17:28:15.701209 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
分日 d0 付费率，每个素材一条线
2026-09-22T17:28:15.851489 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
分日 d0 ARPU，每个素材一条线
2026-09-22T17:28:16.032289 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 30 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle
分日 d0 ARPPU，每个素材一条线
2026-09-22T17:28:16.199290 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 1 2 3 4 5 6 7 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewalll Dicey2/templatewallp Dicey2/templatewalle Dicey2/fittingroom Dicey2/gym GP1/strapsjapanesew GP1/poolslow Dicey2/gymw Dicey2/strapsgerman WD1/posephoto Dicey2/strapsasianm Dicey2/hemgermanw WD1/posesofaw GP1/strapsjapanese Dicey2/poolsloww Dicey2/strapsjapanese Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/robedutch WD1/posesofa Dicey2/strapsjapanesew GP1/strapscurls Dicey2/strapsasianmw GP1/strapscurlsw Dicey2/robedutchw GP1/templatewalle Dicey2/fittingroomw Dicey2/hemgerman
分日当日回收 ROAS，每个素材一条线
2026-09-22T17:28:16.380131 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-21 GP1/strapsjapanesew Dicey2/gymw WD1/posephoto Dicey2/strapsgerman Dicey2/hemgermanw WD1/posesofaw Dicey2/strapsasianm Dicey2/poolslow Dicey2/poolsloww Dicey2/strapsgermanw Dicey2/povposer2w Dicey2/strapsjapanesew GP1/poolslow GP1/strapsjapanese Dicey2/strapsasianmw GP1/strapscurlsw GP1/strapscurls Dicey2/robedutchw WD1/posesofa Dicey2/strapsjapanese Dicey2/robedutch Dicey2/fittingroomw
综合图：每个素材在每个口径上的表现，按当天归一化

在 24 小时上有四行过了 16 付费用户门槛：WD1/posephoto 28 个付费用户上回报 3.00，单次安装 $0.239；Dicey2/strapsasianm 21 个上 4.44，$0.124；Dicey2/strapsgerman 19 个上 5.18，$0.125； GP1/strapsjapanesew 19 个上 2.11，$0.246。

当天花钱最多的那条是这四行里回报最低、单次安装最贵的，GP1/strapsjapanesew，$59.42。

Dicey2/gymw 花了 $51.30，24 小时在十五个付费用户上回报 4.43，差一个就过门槛，而其中一个人 占了它当日回收的 54.0%。

区块里其余每一行都只能看方向，最清楚的是 Dicey2/poolsloww：三个付费用户上回报 2.38，而 它的当日回收全部来自其中一个人。

C 表是账户日切分，所以它的印度占比（花了一美元以上的素材，各自花费的 6.7% 到 42.0%）只能读结构， 不能拿来和 A、B 两表比水平。

Sinai —— 这一行以下的每一节都是 Sinai 的：当日、分小时、分国家、分广告系列、分素材，都记在 Sinai 自己那本账、自己那些账户上。用上面的按钮切换。

Sinai 的标签页。 下面每一节都是 Sinai 的：当天、分小时、分国家、广告系列和素材，走 sinai_lum 流水和它名册里的每一个账户。

Sinai 这一天花了 $1.80，前一日 $619.33；入账收入 $3,087.24，前一日 $4,070.87。

当日，以及每一个账户

2026-09-202026-09-21变化
花费$619.33$1.80−99.7%
展示次数66,510237−99.6%
CPM$9.31$7.59−18.4%
注册数 (自有)2,59991−96.5%
单次注册成本$0.238$0.020−91.7%
入账收入$4,070.87 (6.57)$3,087.24 (1715.13)−24.2%
Meta 入账收入$3,560.81 (5.75)$2,620.13 (1455.63)
当日回收$1,179.08 (1.90)$17.39 (9.66)−98.5%
同期群 24 小时$1,599.67 (2.58)$17.39 (9.66)−98.9%
入账付费用户420226−194
付费率 (8h)7.4%2.2%−5.2 pts
付费率 (d0)7.9%2.2%−5.7 pts
ARPU (8h)$0.4559$0.1911−58.1%
ARPU (d0)$0.6155$0.1911−68.9%
ARPPU (8h)$6.17$8.70+40.9%
ARPPU (d0)$7.77$8.70+12.0%

2026-09-21（当日）投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$1.80100%237$7.5991$0.020
B1$0.3620%54$6.6730$0.012
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.9050%93$9.6828$0.032
HR1$0.000%0—0—
HR2$0.000%0—11$0.000
SZ1$0.000%0—2$0.000
GP1$0.5430%90$6.0020$0.027
WD1$0.000%0—0—

2026-09-21（当日）三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$3,087.241715.13$17.399.66$17.399.6622.2%$0.1911$8.70
B1$1,630.074527.98$0.000.00$0.000.0000.0%$0.0000—
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$23.22—$0.00—$0.00—0———
Dicey2$751.98835.54$14.2415.82$14.2415.8213.6%$0.5085$14.24
HR1$77.26—$0.00—$0.00—0———
HR2$302.07—$0.00—$0.00—00.0%$0.0000—
SZ1$45.13—$0.00—$0.00—00.0%$0.0000—
GP1$257.51476.87$3.165.84$3.165.8415.0%$0.1578$3.16
WD1$0.00—$0.00—$0.00—0———

每一个账户，2026-09-20 对比 2026-09-21，一个账户一张表。

B1

2026-09-202026-09-21变化
花费$90.41$0.36−99.6%
展示次数12,47554−99.6%
CPM$7.25$6.67−8.0%
注册数 (自有)19130−84.3%
单次注册成本$0.473$0.012−97.5%
入账收入$1,811.91 (20.04)$1,630.07 (4527.98)−10.0%
Meta 入账收入$1,309.70 (14.49)$1,120.25 (3111.81)
当日回收$208.49 (2.31)$0.00 (0.00)−100.0%
同期群 24 小时$271.41 (3.00)$0.00 (0.00)−100.0%
入账付费用户135104−31
付费率 (8h)7.9%0.0%−7.9 pts
付费率 (d0)7.9%0.0%−7.9 pts
ARPU (8h)$1.0737$0.0000−100.0%
ARPU (d0)$1.4210$0.0000−100.0%
ARPPU (8h)$13.67$0.00−100.0%
ARPPU (d0)$18.09$0.00−100.0%

Nomad Node 两天都没有投放，也没有人注册。

KBM1

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)120−100.0%
单次注册成本$0.000$0.000—
入账收入$66.58$23.22−65.1%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户75−2
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-202026-09-21变化
花费$363.99$0.90−99.8%
展示次数36,45893−99.7%
CPM$9.98$9.68−3.1%
注册数 (自有)1,45828−98.1%
单次注册成本$0.250$0.032−87.1%
入账收入$1,065.94 (2.93)$751.98 (835.54)−29.5%
Meta 入账收入$1,644.98 (4.52)$1,252.06 (1391.18)
当日回收$495.91 (1.36)$14.24 (15.82)−97.1%
同期群 24 小时$708.95 (1.95)$14.24 (15.82)−98.0%
入账付费用户14055−85
付费率 (8h)6.6%3.6%−3.0 pts
付费率 (d0)7.2%3.6%−3.6 pts
ARPU (8h)$0.3429$0.5085+48.3%
ARPU (d0)$0.4862$0.5085+4.6%
ARPPU (8h)$5.21$14.24+173.4%
ARPPU (d0)$6.75$14.24+110.9%

HR1

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)90−100.0%
单次注册成本$0.000$0.000—
入账收入$94.73$77.26−18.4%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户44+0
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

HR2

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)5511−80.0%
单次注册成本$0.000$0.000—
入账收入$307.68$302.07−1.8%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户3423−11
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

SZ1

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)42−50.0%
单次注册成本$0.000$0.000—
入账收入$117.42$45.13−61.6%
Meta 入账收入$16.13$10.06
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户126−6
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

GP1

2026-09-202026-09-21变化
花费$164.93$0.54−99.7%
展示次数17,57790−99.5%
CPM$9.38$6.00−36.1%
注册数 (自有)87020−97.7%
单次注册成本$0.190$0.027−85.8%
入账收入$606.61 (3.68)$257.51 (476.87)−57.5%
Meta 入账收入$590.00 (3.58)$237.76 (440.30)
当日回收$474.69 (2.88)$3.16 (5.84)−99.3%
同期群 24 小时$619.31 (3.75)$3.16 (5.84)−99.5%
入账付费用户8829−59
付费率 (8h)9.3%5.0%−4.3 pts
付费率 (d0)9.9%5.0%−4.9 pts
ARPU (8h)$0.5517$0.1578−71.4%
ARPU (d0)$0.7118$0.1578−77.8%
ARPPU (8h)$5.93$3.16−46.7%
ARPPU (d0)$7.20$3.16−56.2%

WD1 两天都没有投放，也没有人注册。

买量降了 99.7%，上面几张表里每一个比值都是拿一个继承下来的数去除 $1.80。 1715.13 对 6.57 的 bROAS 是分母趋近于零的算术结果，不是一个成绩。

注册降了 96.5%，只有 91 个；当天入账收入里只有 $17.39 来自他们，占 $3,087.24 的 0.6%。

付费率 (d0) 从 7.9% 降到 2.2%，建立在两个付费用户上，该样本量下读不出来。

这 $1.80 分在 B1、Dicey2 和 GP1 三个账户上，分别是 $0.36、$0.90 和 $0.54；HR2 的 11 个注册和 $302.07 入账收入则没有任何可计量的花费在后面。

分小时，2026-09-21

(i) 大盘逐小时，2026-09-21。 能放到报表时区上的账户都算在内、相加；投放数据落在投放小时上，自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$1.80237$7.5933$0.055$61.9034.39$3.161.75$3.161.7515
01$0.000—6$0.000$114.20—$0.00—$0.00—16
02$0.000—3$0.000$123.55—$0.00—$0.00—10
03$0.000—1$0.000$95.61—$0.00—$0.00—14
04$0.000—2$0.000$97.17—$14.24—$14.24—9
05$0.000—4$0.000$217.09—$0.00—$0.00—15
06$0.000—1$0.000$84.44—$0.00—$0.00—12
07$0.000—0—$65.64—$0.00—$0.00—7
08$0.000—1$0.000$90.12—$0.00—$0.00—13
09$0.000—4$0.000$181.99—$0.00—$0.00—13
10$0.000—5$0.000$163.48—$0.00—$0.00—12
11$0.000—3$0.000$159.84—$0.00—$0.00—17
12$0.000—3$0.000$178.53—$0.00—$0.00—10
13$0.000—1$0.000$81.34—$0.00—$0.00—13
14$0.000—2$0.000$91.56—$0.00—$0.00—16
15$0.000—3$0.000$148.03—$0.00—$0.00—18
16$0.000—3$0.000$142.14—$0.00—$0.00—19
17$0.000—3$0.000$235.34—$0.00—$0.00—25
18$0.000—4$0.000$144.97—$0.00—$0.00—16
19$0.000—3$0.000$127.83—$0.00—$0.00—18
20$0.000—2$0.000$112.68—$0.00—$0.00—16
21$0.000—1$0.000$108.51—$0.00—$0.00—15
22$0.000—2$0.000$90.46—$0.00—$0.00—16
23$0.000—1$0.000$170.84—$0.00—$0.00—15

(ii) 同样这 24 小时，分账户，2026-09-21。

B1 这一天花了 $0.36

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.3654$6.677$0.051$21.9160.87$0.000.00$0.000.004
01$0.000—3$0.000$68.39—$0.00—$0.00—5
02$0.000—1$0.000$49.32—$0.00—$0.00—4
03$0.000—0—$53.12—$0.00—$0.00—8
04$0.000—0—$9.39—$0.00—$0.00—3
05$0.000—1$0.000$187.27—$0.00—$0.00—7
06$0.000—0—$43.35—$0.00—$0.00—6
07$0.000—0—$42.72—$0.00—$0.00—4
08$0.000—1$0.000$58.33—$0.00—$0.00—7
09$0.000—1$0.000$69.52—$0.00—$0.00—3
10$0.000—4$0.000$20.03—$0.00—$0.00—3
11$0.000—1$0.000$10.42—$0.00—$0.00—3
12$0.000—2$0.000$149.52—$0.00—$0.00—5
13$0.000—0—$24.84—$0.00—$0.00—4
14$0.000—0—$60.87—$0.00—$0.00—10
15$0.000—1$0.000$57.18—$0.00—$0.00—9
16$0.000—2$0.000$86.44—$0.00—$0.00—11
17$0.000—0—$132.43—$0.00—$0.00—15
18$0.000—0—$103.48—$0.00—$0.00—7
19$0.000—2$0.000$70.22—$0.00—$0.00—7
20$0.000—1$0.000$71.61—$0.00—$0.00—10
21$0.000—0—$62.76—$0.00—$0.00—8
22$0.000—2$0.000$52.00—$0.00—$0.00—8
23$0.000—1$0.000$124.96—$0.00—$0.00—7

Nomad Node 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$6.31—$0.00—$0.00—1
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$3.58—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.28—$0.00—$0.00—1
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$3.58—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.48—$0.00—$0.00—1
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$2.99—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 这一天花了 $0.90

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.9093$9.6813$0.069$13.6215.13$0.000.00$0.000.004
01$0.000—2$0.000$17.41—$0.00—$0.00—4
02$0.000—0—$50.69—$0.00—$0.00—2
03$0.000—0—$24.16—$0.00—$0.00—4
04$0.000—2$0.000$36.10—$14.24—$14.24—4
05$0.000—0—$16.37—$0.00—$0.00—5
06$0.000—1$0.000$3.16—$0.00—$0.00—1
07$0.000—0—$19.34—$0.00—$0.00—2
08$0.000—0—$25.29—$0.00—$0.00—4
09$0.000—3$0.000$43.75—$0.00—$0.00—4
10$0.000—1$0.000$21.90—$0.00—$0.00—3
11$0.000—0—$128.27—$0.00—$0.00—8
12$0.000—0—$22.11—$0.00—$0.00—3
13$0.000—1$0.000$25.08—$0.00—$0.00—4
14$0.000—0—$27.13—$0.00—$0.00—5
15$0.000—0—$71.26—$0.00—$0.00—7
16$0.000—1$0.000$45.26—$0.00—$0.00—5
17$0.000—1$0.000$89.52—$0.00—$0.00—6
18$0.000—2$0.000$12.87—$0.00—$0.00—4
19$0.000—0—$9.67—$0.00—$0.00—3
20$0.000—0—$19.58—$0.00—$0.00—3
21$0.000—1$0.000$15.76—$0.00—$0.00—4
22$0.000—0—$6.96—$0.00—$0.00—2
23$0.000—0—$6.76—$0.00—$0.00—2

HR1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$48.34—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$12.69—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.40—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$12.83—$0.00—$0.00—1

HR2 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—3$0.000$3.58—$0.00—$0.00—1
01$0.000—0—$12.48—$0.00—$0.00—3
02$0.000—0—$19.99—$0.00—$0.00—3
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—1$0.000$7.14—$0.00—$0.00—2
06$0.000—0—$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$50.87—$0.00—$0.00—3
10$0.000—0—$70.60—$0.00—$0.00—3
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$3.16—$0.00—$0.00—1
13$0.000—0—$20.38—$0.00—$0.00—3
14$0.000—1$0.000$0.00—$0.00—$0.00—0
15$0.000—1$0.000$16.10—$0.00—$0.00—1
16$0.000—0—$7.14—$0.00—$0.00—2
17$0.000—2$0.000$10.11—$0.00—$0.00—3
18$0.000—1$0.000$22.13—$0.00—$0.00—3
19$0.000—0—$14.93—$0.00—$0.00—2
20$0.000—1$0.000$3.58—$0.00—$0.00—1
21$0.000—0—$16.10—$0.00—$0.00—1
22$0.000—0—$3.67—$0.00—$0.00—1
23$0.000—0—$12.99—$0.00—$0.00—1

SZ1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$9.28—$0.00—$0.00—2
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$2.94—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$11.02—$0.00—$0.00—1
10$0.000—0—$15.18—$0.00—$0.00—1
11$0.000—0—$3.16—$0.00—$0.00—1
12$0.000—1$0.000$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$3.56—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 这一天花了 $0.54

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.5490$6.0010$0.054$22.7942.20$3.165.84$3.165.846
01$0.000—1$0.000$6.64—$0.00—$0.00—2
02$0.000—2$0.000$3.56—$0.00—$0.00—1
03$0.000—1$0.000$18.34—$0.00—$0.00—2
04$0.000—0—$3.35—$0.00—$0.00—1
05$0.000—2$0.000$0.00—$0.00—$0.00—0
06$0.000—0—$18.74—$0.00—$0.00—2
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$6.50—$0.00—$0.00—2
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—0—$35.77—$0.00—$0.00—2
11$0.000—1$0.000$10.86—$0.00—$0.00—3
12$0.000—0—$3.74—$0.00—$0.00—1
13$0.000—0—$11.04—$0.00—$0.00—2
14$0.000—1$0.000$3.56—$0.00—$0.00—1
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—0—$3.29—$0.00—$0.00—1
17$0.000—0—$3.29—$0.00—$0.00—1
18$0.000—1$0.000$6.50—$0.00—$0.00—2
19$0.000—0—$26.06—$0.00—$0.00—4
20$0.000—0—$14.93—$0.00—$0.00—1
21$0.000—0—$13.88—$0.00—$0.00—2
22$0.000—0—$27.83—$0.00—$0.00—5
23$0.000—0—$13.31—$0.00—$0.00—4

WD1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0
2026-09-22T17:28:10.266660 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 0 50 100 150 200 impressions Impressions and installs by hour impressions installs 0 5 10 15 20 installs (Meta Leads) The day's motion — whole account, 2026-09-21 (UTC)
这一天的走势：分小时花费，以及展示次数与安装数
2026-09-22T17:28:10.419613 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 9.2 9.4 9.6 9.8 10.0 10.2 CTR % CTR 0 4 8 12 16 20 hour (UTC) 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 8.0 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 96 98 100 102 104 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.074 0.075 0.076 0.077 0.078 0.079 0.080 0.081 0.082 USD Cost per install Delivery by hour — whole account, 2026-09-21 (UTC)
全账户分小时的 CTR、CPM、点击→安装与 CPI

第 00 小时就是这一天的全部投放，$1.80 买到 237 次展示；其余 23 行都是没有花费的入账收入。

在一个 00:59 之后一分没买的天里，入账收入每小时仍在 $55 到 $235 之间，因为一笔付款记在它 到账的那个小时上。

前一日 2026-09-20，同样两张表

(i) 大盘逐小时，2026-09-20。 能放到报表时区上的账户都算在内、相加；投放数据落在投放小时上，自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$9.29897$10.3626$0.357$93.5710.07$14.241.53$14.241.5312
01$10.481,182$8.8726$0.403$278.8326.61$31.262.98$31.262.9826
02$13.451,374$9.7944$0.306$69.555.17$56.384.19$59.944.4614
03$12.411,302$9.5338$0.327$101.088.15$15.181.22$15.181.2212
04$17.461,774$9.8460$0.291$132.197.57$15.690.90$15.690.9022
05$15.011,596$9.4064$0.235$257.0617.13$36.352.42$39.912.6618
06$18.471,984$9.3192$0.201$164.878.93$18.190.98$18.190.9819
07$28.972,891$10.0296$0.302$230.717.96$47.471.64$47.471.6419
08$26.912,618$10.28104$0.259$161.386.00$22.260.83$22.260.8315
09$24.062,715$8.8683$0.290$97.224.04$42.991.79$42.991.7923
10$29.283,018$9.70106$0.276$135.184.62$64.292.20$64.292.2022
11$25.672,954$8.6999$0.259$154.696.03$25.711.00$28.651.1224
12$29.193,093$9.44102$0.286$124.964.28$31.301.07$34.861.1917
13$38.944,539$8.58172$0.226$146.733.77$61.581.58$77.922.0025
14$34.214,059$8.43169$0.202$281.048.22$39.101.14$57.631.6836
15$30.293,776$8.02160$0.189$211.356.98$94.693.13$104.903.4630
16$35.354,196$8.42181$0.195$211.085.97$67.271.90$92.482.6225
17$42.685,461$7.82199$0.214$210.354.93$37.170.87$51.361.2032
18$30.603,346$9.15158$0.194$123.944.05$68.202.23$110.083.6029
19$37.163,430$10.83124$0.300$181.324.88$69.851.88$117.413.1632
20$29.732,683$11.08123$0.242$211.807.12$179.536.04$261.048.7837
21$27.462,269$12.10127$0.216$187.266.82$63.922.33$168.176.1228
22$24.972,525$9.89120$0.208$133.525.35$52.862.12$62.992.5222
23$27.292,828$9.65126$0.217$171.166.27$23.600.86$60.772.2322

(ii) 同样这 24 小时，分账户，2026-09-20。

B1 这一天花了 $90.41

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$1.66184$9.021$1.660$40.9924.70$0.000.00$0.000.007
01$2.18289$7.542$1.090$170.1378.04$3.221.48$3.221.4812
02$3.27349$9.371$3.270$30.269.26$0.000.00$0.000.005
03$1.65303$5.456$0.275$32.7619.85$15.189.20$15.189.204
04$5.70605$9.429$0.633$48.368.48$0.000.00$0.000.0011
05$3.55489$7.2612$0.296$146.5341.28$0.000.00$0.000.005
06$2.92532$5.4910$0.292$33.5711.50$0.000.00$0.000.006
07$4.79719$6.6610$0.479$169.9935.49$6.361.33$6.361.338
08$4.38602$7.288$0.547$70.6916.14$2.990.68$2.990.685
09$4.84628$7.717$0.691$23.214.80$0.000.00$0.000.007
10$5.58759$7.3510$0.558$32.285.78$3.560.64$3.560.646
11$4.07687$5.9211$0.370$68.5916.85$22.155.44$22.155.4410
12$4.06532$7.638$0.508$75.7318.65$0.000.00$0.000.008
13$4.37488$8.9510$0.437$65.3014.94$0.000.00$0.000.008
14$2.79347$8.0410$0.279$123.5144.27$15.185.44$30.3610.8813
15$3.15615$5.1214$0.225$69.2321.98$2.990.95$2.990.957
16$3.11565$5.5011$0.283$94.5830.41$3.561.14$3.561.145
17$3.01683$4.4112$0.251$84.6428.12$8.972.98$8.972.9810
18$4.09636$6.4313$0.315$20.144.92$0.000.00$0.000.005
19$5.61657$8.547$0.801$93.8916.74$6.551.17$6.551.1710
20$4.97550$9.0411$0.452$42.988.65$114.4423.03$162.1832.638
21$5.17427$12.115$1.034$102.0219.73$3.350.65$3.350.657
22$2.58428$6.032$1.290$61.6223.88$0.000.00$0.000.005
23$2.91401$7.261$2.910$110.8938.11$0.000.00$0.000.009

Nomad Node 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—3$0.000$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$18.91—$0.00—$0.00—2
05$0.000—0—$12.76—$0.00—$0.00—1
06$0.000—2$0.000$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—1$0.000$0.00—$0.00—$0.00—0
09$0.000—0—$3.67—$0.00—$0.00—1
10$0.000—1$0.000$7.15—$0.00—$0.00—1
11$0.000—2$0.000$3.58—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.48—$0.00—$0.00—1
16$0.000—1$0.000$3.58—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$9.89—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—1$0.000$0.00—$0.00—$0.00—0

Dicey2 这一天花了 $363.99

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.01425$11.7917$0.295$24.404.87$14.242.84$14.242.843
01$5.74522$11.0014$0.410$44.007.67$6.501.13$6.501.136
02$7.36566$13.0025$0.294$9.711.32$10.111.37$13.671.863
03$7.69638$12.0524$0.320$6.720.87$0.000.00$0.000.002
04$7.89673$11.7235$0.225$13.071.66$3.560.45$3.560.454
05$3.23347$9.3110$0.323$49.3615.28$3.561.10$3.561.106
06$5.86597$9.8225$0.234$47.148.04$8.731.49$8.731.495
07$15.631,498$10.4352$0.301$32.182.06$20.031.28$20.031.286
08$17.201,501$11.4662$0.277$74.104.31$16.090.94$16.090.945
09$14.841,649$9.0051$0.291$30.282.04$34.142.30$34.142.309
10$18.781,748$10.7466$0.285$31.431.67$17.370.93$17.370.936
11$16.661,684$9.8952$0.320$35.392.12$0.000.00$0.000.007
12$18.311,862$9.8354$0.339$6.960.38$10.520.57$10.520.572
13$26.252,904$9.0499$0.265$58.702.24$44.461.69$60.802.3211
14$21.092,430$8.6885$0.248$115.165.46$17.020.81$20.360.9714
15$18.522,043$9.0793$0.199$83.294.50$54.122.92$64.333.4714
16$24.792,787$8.89128$0.194$100.344.05$43.321.75$68.522.7615
17$31.963,923$8.15139$0.230$35.361.11$7.120.22$10.680.337
18$17.301,731$9.9988$0.197$45.262.62$37.072.14$72.244.1810
19$21.551,816$11.8771$0.304$50.182.33$46.962.18$87.804.0712
20$17.641,493$11.8272$0.245$80.784.58$54.563.09$57.963.2916
21$13.681,077$12.7066$0.207$38.992.85$3.160.23$50.903.7210
22$12.911,163$11.1061$0.212$23.371.81$32.632.53$39.333.057
23$14.101,381$10.2169$0.204$29.782.11$10.660.76$27.621.965

HR1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$45.50—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—2$0.000$15.82—$0.00—$0.00—1
08$0.000—1$0.000$2.99—$0.00—$0.00—1
09$0.000—1$0.000$11.95—$0.00—$0.00—1
10$0.000—1$0.000$8.97—$0.00—$0.00—1
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$2.97—$0.00—$0.00—1
20$0.000—0—$2.97—$0.00—$0.00—1
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—1$0.000$28.18—$0.00—$0.00—2
01$0.000—2$0.000$24.81—$0.00—$0.00—4
02$0.000—1$0.000$13.62—$0.00—$0.00—3
03$0.000—3$0.000$2.97—$0.00—$0.00—1
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—5$0.000$3.56—$0.00—$0.00—1
06$0.000—4$0.000$35.79—$0.00—$0.00—3
07$0.000—2$0.000$0.00—$0.00—$0.00—0
08$0.000—2$0.000$3.58—$0.00—$0.00—1
09$0.000—1$0.000$25.12—$0.00—$0.00—4
10$0.000—2$0.000$3.58—$0.00—$0.00—1
11$0.000—2$0.000$29.91—$0.00—$0.00—1
12$0.000—3$0.000$22.93—$0.00—$0.00—2
13$0.000—4$0.000$5.98—$0.00—$0.00—1
14$0.000—1$0.000$13.60—$0.00—$0.00—4
15$0.000—0—$19.74—$0.00—$0.00—4
16$0.000—3$0.000$3.16—$0.00—$0.00—1
17$0.000—6$0.000$22.25—$0.00—$0.00—3
18$0.000—0—$12.99—$0.00—$0.00—1
19$0.000—3$0.000$3.48—$0.00—$0.00—1
20$0.000—3$0.000$15.18—$0.00—$0.00—1
21$0.000—3$0.000$2.97—$0.00—$0.00—1
22$0.000—2$0.000$3.58—$0.00—$0.00—1
23$0.000—1$0.000$10.72—$0.00—$0.00—2

SZ1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$2.94—$0.00—$0.00—1
03$0.000—1$0.000$6.64—$0.00—$0.00—2
04$0.000—1$0.000$2.94—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$7.23—$0.00—$0.00—2
11$0.000—0—$6.96—$0.00—$0.00—2
12$0.000—0—$9.87—$0.00—$0.00—2
13$0.000—0—$3.16—$0.00—$0.00—1
14$0.000—0—$11.02—$0.00—$0.00—1
15$0.000—1$0.000$12.99—$0.00—$0.00—1
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$35.88—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—1$0.000$3.56—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 这一天花了 $164.93

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$2.62288$9.107$0.374$0.000.00$0.000.00$0.000.000
01$2.56371$6.908$0.320$39.8815.58$21.548.41$21.548.414
02$2.82459$6.1414$0.201$13.034.62$46.2716.41$46.2716.412
03$3.07361$8.504$0.767$6.502.12$0.000.00$0.000.002
04$3.87496$7.8014$0.276$48.9112.64$12.133.13$12.133.134
05$8.23760$10.8337$0.222$44.855.45$32.793.98$36.354.425
06$9.69855$11.3351$0.190$44.824.63$9.450.98$9.450.984
07$8.55674$12.6930$0.285$12.721.49$21.092.47$21.092.474
08$5.33515$10.3530$0.178$10.031.88$3.180.60$3.180.603
09$4.38438$10.0023$0.190$2.980.68$8.862.02$8.862.021
10$4.92511$9.6326$0.189$44.559.06$43.358.81$43.358.815
11$4.94583$8.4731$0.159$6.721.36$3.560.72$6.501.322
12$6.82699$9.7637$0.184$9.461.39$20.783.05$24.343.573
13$8.321,147$7.2559$0.141$13.591.63$17.122.06$17.122.064
14$10.331,282$8.0673$0.142$17.761.72$6.900.67$6.900.674
15$8.621,118$7.7152$0.166$22.622.62$37.584.36$37.584.363
16$7.45844$8.8338$0.196$5.880.79$20.402.74$20.402.742
17$7.71855$9.0241$0.188$64.548.37$21.082.73$31.724.1111
18$9.21979$9.4156$0.164$41.994.56$31.133.38$37.844.1112
19$10.00957$10.4542$0.238$27.242.72$16.351.63$23.062.317
20$7.12640$11.1237$0.192$24.123.39$10.541.48$40.905.747
21$8.61765$11.2552$0.166$43.295.03$57.416.67$113.9213.2310
22$9.48934$10.1554$0.176$41.394.37$20.232.13$23.662.508
23$10.281,046$9.8354$0.190$19.751.92$12.941.26$33.143.226

WD1 这一天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

与前一日逐小时对照

两天都有投放的小时，按 UTC：00。2026-09-20 另外还在 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23 这些小时有投放。只比这些共同投放小时。

数一数每个共同投放小时指向哪一边，这样不需要加权，问的也只是方向：

指标2026-09-21 更高的小时数更低的小时数符号检验
CPM0 of 11 of 1p = 1.000
CTR0 of 11 of 1p = 1.000
click→install1 of 10 of 1p = 1.000
CPI0 of 11 of 1p = 1.000

符号检验丢掉幅度，换来的是一个不加权的方向。

逐小时完整对照，2026-09-20 → 2026-09-21

每一个共同投放小时，2026-09-20 → 2026-09-21。每个比值的分子分母都取自 Meta 的计量口径。收入列是刻意不放的：每小时的付费用户只有 0-3 人，逐小时的收入列等于把一个人的订单当成一个比率来读。

小时展示次数CPMCTRclick→installCPI
00897 → 23710.36 → 7.5913.49% → 9.70%18.2% → 100.0%0.422 → 0.078
2026-09-22T17:28:10.631337 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 10.0 10.5 11.0 11.5 12.0 12.5 13.0 13.5 CTR % CTR 2026-09-20 2026-09-21 −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 7.5 8.0 8.5 9.0 9.5 10.0 USD per 1,000 impressions CPM −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 20 30 40 50 60 70 80 90 100 installs / clicks % Click → install −0.04 −0.02 0.00 0.02 0.04 hour (UTC) 0.10 0.15 0.20 0.25 0.30 0.35 0.40 USD Cost per install Delivery by hour — 2026-09-21 against 2026-09-20, shared hours only (UTC)
同样这四个比值，把前一日叠在当天上，只取共同投放小时

只有一个共同投放小时，所以符号检验只有一个观测值，每一个 p 都是 1.000。

在那一个小时上合并，$9.29 变成 $1.80，点击→安装从 18.18% 变成 100.00%，建立在 23 个安装上， 那是一个计数，不是一个比率。

分国家，2026-09-21

(i) 大盘分国家，2026-09-21。 按报表时区。 Meta 不提供小时 × 国家的交叉数据， 所以每一份国家切分都要从各自的账户日折算到 UTC； 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
BR$0.2916.3%30$9.685$0.059$3.1610.7313
IN$0.2614.2%45$5.6714$0.018$14.2455.7143
CL$0.158.5%13$11.532$0.076$0.000.002
ID$0.147.8%25$5.5510$0.014$0.000.009
CO$0.137.1%14$9.134$0.032$0.000.001
PK$0.116.3%20$5.772$0.057$0.000.001
TR$0.116.3%7$16.094$0.028$0.000.006
MX$0.105.3%10$9.913$0.032$0.000.0014
KR$0.084.5%4$19.273$0.027$0.000.001
JO$0.074.0%7$10.752$0.036$0.000.000
GB$0.074.0%6$11.922$0.036$0.000.007
PH$0.063.5%18$3.454$0.016$0.000.007

另有 147 个国家没有单独列出，合计 $0.22（占本表 12.2%）。

对账：哪些是实测的，哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的；每一个合计都是实测。 B1 (UTC-7) $0.36 来自 Meta 2026-09-20, 实测的 UTC 日合计是 $0.36; Dicey2 (UTC-7) $0.90 来自 Meta 2026-09-20, 实测的 UTC 日合计是 $0.90; GP1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$0.54. 上面这 1 个 UTC+0 账户用作校验基准：对它做折算必须原样还回它的国家导出，这条恒等式在这里成立。

上表中没有这些账户，逐个点名： Nomad Node, KBM1, HR1, HR2, SZ1, WD1. 它们的花费在每一张日粒度的表里都有，缺的只是分国家的切分。

(ii) 同样的切分，分账户，2026-09-21。

B1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$0.1027.1%17$5.604$0.024$0.000.0018
PK$0.0820.9%13$5.771$0.075$0.000.000
GB$0.0618.0%6$10.842$0.032$0.000.006
KR$0.0616.4%3$18.593$0.020$0.000.001
PH$0.038.5%9$3.302$0.015$0.000.002
US$0.000.9%0$23.952$0.002$0.000.0011
MX$0.000.5%1$3.402$0.001$0.000.0010
PL$0.000.5%0$8.071$0.002$0.000.002
BE$0.000.5%0$34.630—$0.000.002
IT$0.000.3%0$20.910—$0.000.002
NL$0.000.3%0$24.440—$0.000.001
AR$0.000.3%0$8.831$0.001$0.000.002

另有 107 个国家没有单独列出，合计 $0.02（占本表 5.8%）。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
CL$0.1516.9%12$12.532$0.076$0.000.002
BR$0.1213.8%8$14.823$0.041$0.000.006
IN$0.1010.9%19$5.248$0.012$14.24145.0119
ID$0.088.8%14$5.805$0.016$0.000.004
TR$0.078.0%5$14.813$0.024$0.000.002
JO$0.078.0%7$10.781$0.072$0.000.000
CO$0.077.4%7$9.841$0.067$0.000.000
MX$0.067.1%5$12.531$0.064$0.000.003
PK$0.044.2%7$5.781$0.038$0.000.001
PH$0.033.7%5$6.421$0.033$0.000.004
US$0.011.2%0$156.790—$0.000.001
GB$0.010.8%0$94.410—$0.000.001

另有 144 个国家没有单独列出，合计 $0.08（占本表 9.2%）。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
BR$0.1731.5%22$7.732$0.085$3.1618.577
ID$0.0611.1%11$5.453$0.020$0.000.002
CO$0.0611.1%7$8.573$0.020$0.000.000
IN$0.0611.1%9$6.672$0.030$0.000.006
PE$0.059.3%2$25.000—$0.000.000
TR$0.047.4%2$20.001$0.040$0.000.001
MX$0.035.6%4$7.500—$0.000.001
KR$0.023.7%1$20.000—$0.000.000
UY$0.023.7%1$20.000—$0.000.000
AR$0.011.9%5$2.001$0.010$0.000.000
EC$0.011.9%2$5.001$0.010$0.000.001
VN$0.011.9%2$5.000—$0.000.000

另有 13 个国家没有单独列出，合计 $0.00（占本表 0.0%）。

Nomad Node 没有国家分块：它的国家导出没有到。

KBM1 没有国家分块：它的国家导出没有到。

HR1 没有国家分块：它的国家导出没有到。

HR2 没有国家分块：它的国家导出没有到。

SZ1 没有国家分块：它这一天没有投放，是一个实测的零。

WD1 没有国家分块：它这一天没有投放，是一个实测的零。

2026-09-22T17:28:10.734169 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ BR IN CL ID CO PK TR MX KR JO GB PH 0 2 4 6 8 10 12 14 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-21 spend within-day revenue
分国家的花费与当日回收
2026-09-22T17:28:10.775538 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-21 (report clock)
分国家的单次安装成本

这份国家切分把 $1.80 分到了 159 个国家上，所以它只有结构，完全没有水平可读。

巴西和印度排在前面，$0.29 和 $0.26；整张表的当日回收是 $17.39，建立在两个付费用户上。

前一日 2026-09-20，同样两张表

(i) 大盘分国家，2026-09-20。 按报表时区。 Meta 不提供小时 × 国家的交叉数据， 所以每一份国家切分都要从各自的账户日折算到 UTC； 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$146.5423.7%25,290$5.79626$0.234$298.262.0498
BR$58.819.5%3,404$17.28252$0.233$85.811.4632
ID$44.567.2%8,871$5.02366$0.122$35.250.7920
TR$31.105.0%1,703$18.2683$0.375$95.923.0813
MX$21.823.5%2,050$10.6578$0.280$30.621.4014
US$19.533.2%397$49.1418$1.085$9.380.4814
TH$18.122.9%1,836$9.87121$0.150$23.021.277
GB$15.212.5%389$39.1117$0.895$117.927.7510
MY$14.352.3%1,248$11.5042$0.342$28.371.9810
PH$14.042.3%2,819$4.98133$0.106$51.433.6612
AR$13.362.2%1,022$13.0859$0.227$17.941.348
CL$11.521.9%687$16.7726$0.443$17.791.545

另有 162 个国家没有单独列出，合计 $210.36（占本表 34.0%）。

对账：哪些是实测的，哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的；每一个合计都是实测。 B1 (UTC-7) $20.93 来自 Meta 2026-09-19，$69.48 来自 Meta 2026-09-20, 实测的 UTC 日合计是 $90.41; Dicey2 (UTC-7) $42.78 来自 Meta 2026-09-19，$321.21 来自 Meta 2026-09-20, 实测的 UTC 日合计是 $363.99; GP1 (UTC+0) 不需要折算，它的 Meta 日就是 UTC 日，$164.93. 上面这 1 个 UTC+0 账户用作校验基准：对它做折算必须原样还回它的国家导出，这条恒等式在这里成立。

上表中没有这些账户，逐个点名： Nomad Node, KBM1, HR1, HR2, SZ1, WD1. 它们的花费在每一张日粒度的表里都有，缺的只是分国家的切分。

(ii) 同样的切分，分账户，2026-09-20。

B1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$18.2320.2%3,378$5.4042$0.434$41.042.2534
US$4.875.4%184$26.482$2.435$0.000.0010
GB$4.605.1%181$25.454$1.149$114.4424.908
MX$4.114.5%772$5.327$0.587$6.811.667
ID$3.574.0%1,110$3.2219$0.188$0.000.005
PL$2.662.9%214$12.401$2.658$0.000.005
IT$2.372.6%143$16.585$0.474$0.000.003
TR$2.352.6%288$8.166$0.392$0.000.002
AR$2.272.5%223$10.194$0.567$2.991.323
CA$2.252.5%74$30.644$0.564$5.982.653
MY$2.192.4%384$5.696$0.365$6.362.913
PH$2.102.3%822$2.569$0.233$3.351.595

另有 129 个国家没有单独列出，合计 $38.84（占本表 43.0%）。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$101.5927.9%17,219$5.90470$0.216$153.061.5146
BR$33.429.2%1,699$19.67133$0.251$28.400.8515
ID$24.916.8%4,782$5.21195$0.128$8.810.356
TR$20.005.5%929$21.5356$0.357$85.204.268
MX$13.553.7%844$16.0551$0.266$13.611.005
US$13.183.6%173$75.9712$1.098$5.980.453
MY$9.492.6%619$15.3326$0.365$15.661.655
GB$8.592.4%155$55.329$0.954$3.480.412
AR$7.842.2%469$16.6936$0.218$14.951.915
TH$7.622.1%806$9.4640$0.191$6.580.863
PH$6.711.8%1,109$6.0564$0.105$13.392.003
CL$6.471.8%305$21.1711$0.588$14.232.203

另有 149 个国家没有单独列出，合计 $110.63（占本表 30.4%）。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$26.7216.2%4,692$5.69114$0.234$104.173.9018
BR$25.3915.4%1,705$14.89119$0.213$57.412.2617
ID$16.079.7%2,979$5.39152$0.106$26.441.659
TH$10.506.4%1,030$10.1981$0.130$16.441.574
TR$8.755.3%486$18.0021$0.417$10.731.233
PH$5.233.2%888$5.8960$0.087$34.706.634
MX$4.172.5%434$9.6120$0.208$10.212.452
CO$3.402.1%361$9.4212$0.283$0.000.000
AR$3.262.0%330$9.8819$0.172$0.000.000
CL$3.071.9%172$17.8511$0.279$3.561.161
UA$2.811.7%157$17.9011$0.255$10.913.882
MY$2.681.6%245$10.9410$0.268$6.362.372

另有 140 个国家没有单独列出，合计 $52.88（占本表 32.1%）。

Nomad Node 没有国家分块：它的国家导出没有到。

KBM1 没有国家分块：它的国家导出没有到。

HR1 没有国家分块：它的国家导出没有到。

HR2 没有国家分块：它的国家导出没有到。

SZ1 没有国家分块：它这一天没有投放，是一个实测的零。

WD1 没有国家分块：它这一天没有投放，是一个实测的零。

汇总：两日对比

在两天都有投放的这 1 个小时上合并（UTC）。每个比值的分子分母都取自 Meta 的计量口径。

花费展示次数CPM点击CTR安装click→installCPI
2026-09-20$9.2989710.3612113.49%2218.18%$0.422
2026-09-21$1.802377.59239.70%23100.00%$0.078
  • 点击→安装 18.18% → 100.00%（+450.0%，p = 0.000），涨了。
  • CTR 13.49% → 9.70%（-28.1%，p = 0.120），差异不显著。

跨小时合并会按各小时的投放量给它们加权。 逐小时对照是同样两天的不加权读法；两者不一致的地方，说明结构变了。

2026-09-22T17:28:10.886256 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 4000 USD 6.57 1.90 2.58 1715.13 9.66 9.66 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-20 against 2026-09-21 (UTC) 2026-09-20 2026-09-21
两天的三种收入口径，每根柱子上方标 ROAS
2026-09-22T17:28:10.937087 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-20 2026-09-21 0 500 1000 1500 2000 2500 3000 3500 4000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
入账收入按付费用户的安装日拆分

合并漏斗只盖住那一个共同投放小时，$9.29 对 $1.80，所以它描述的是两天各自的第一个小时， 不是两天。

入账收入里只有 0.6% 落在当天自己的安装上，17.4% 落在 09-20 的安装上，一个停了买量的产品 就是这个样子。

广告系列

(i) 大盘当天跑过的每一条广告系列，2026-09-21。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$0.54100.0%90$6.0020$0.027$3.165.8429
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—25$0.000$0.00—79
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$0.000.0%0—15$0.000$14.24—33
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$0.000.0%0—13$0.000$0.00—22
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—11$0.000$0.00—23
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$0.000.0%0—5$0.000$0.00—25
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—2$0.000$0.00—6

(ii) 同样的内容，分账户，2026-09-21。

B1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—25$0.000$0.00—79
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$0.000.0%0—5$0.000$0.00—25

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$0.000.0%0—15$0.000$14.24—33
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$0.000.0%0—13$0.000$0.00—22

HR1

没有投放，也没有注册。

HR2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—11$0.000$0.00—23

SZ1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—2$0.000$0.00—6

GP1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$0.54100.0%90$6.0020$0.027$3.165.8429

WD1

没有投放，也没有注册。

七条广告系列都有注册，只有一条花了钱：按账户日口径是 GP1 的 ..._260917，$0.54；按报表时区 则是三个账户合计 $1.80。

这里的当日回收和付费用户两列数的是当天付了钱的人，不管他们哪一天安装，所以 B1 在 $0.00 花费上的 79 个付费用户是继承下来的同期群，不是回报。

前一日 2026-09-20，同样两张表

(i) 大盘当天跑过的每一条广告系列，2026-09-20。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.8030.5%18,072$9.40857$0.198$372.832.2073
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.9329.6%17,577$9.38870$0.190$474.692.8888
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.3127.4%14,711$10.35601$0.253$123.080.8167
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.8412.5%9,778$7.14105$0.665$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

(ii) 同样的内容，分账户，2026-09-20。

B1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.84100.0%9,778$7.14105$0.665$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93

Nomad Node

没有投放，也没有注册。

KBM1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7

Dicey2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.8052.7%18,072$9.40857$0.198$372.832.2073
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.3147.3%14,711$10.35601$0.253$123.080.8167

HR1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4

HR2

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34

SZ1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

GP1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.93100.0%17,577$9.38870$0.190$474.692.8888

WD1

没有投放，也没有注册。

每一个素材

(i) 大盘当天跑过的每一个素材，2026-09-21。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$0.1630$5.338$0.020$3.1619.73$3.1610
vid_ww_undressstraps_6s_9x16_sn_v1GP1$0.1635$4.577$0.023$0.000.00$0.005
vid_ww_undressrobe_6s_9x16_sn_v1GP1$0.137$18.570—$0.000.00$0.001
vid_ww_templatewallf_7s_9x16_sn_v1GP1$0.0513$3.853$0.017$0.000.00$0.006
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.042$20.000—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—8$0.000$0.00—$0.0018
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.009
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.000—5$0.000$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.006
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_povposer2_8s_9x16_sn_v2B1$0.000—3$0.000$0.00—$0.0016
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$14.24—$14.249
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.008
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—1$0.000$0.00—$0.003
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_strapsthai_6s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.002
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lace_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_posesofa_7s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010

(ii) 同样的内容，分账户，2026-09-21。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.009
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.006
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.005
vid_ww_povposer2_8s_9x16_sn_v2B1$0.000—3$0.000$0.00—$0.0016
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.008
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_lace_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.000—5$0.000$0.00—$0.002
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$14.24—$14.249
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

没有投放，也没有注册。

HR2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—8$0.000$0.00—$0.0018
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.002
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—1$0.000$0.00—$0.003

SZ1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—1$0.000$0.00—$0.003
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.003

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$0.1630$5.338$0.020$3.1619.73$3.1610
vid_ww_undressstraps_6s_9x16_sn_v1GP1$0.1635$4.577$0.023$0.000.00$0.005
vid_ww_undressrobe_6s_9x16_sn_v1GP1$0.137$18.570—$0.000.00$0.001
vid_ww_templatewallf_7s_9x16_sn_v1GP1$0.0513$3.853$0.017$0.000.00$0.006
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.042$20.000—$0.000.00$0.000
vid_ww_strapsthai_6s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$0.001$0.001$0.000$0.00—$0.002
vid_ww_posesofa_7s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.002
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.000—0—$0.00—$0.001

WD1

没有投放，也没有注册。

2026-09-22T17:28:11.019182 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 CTR % CTR by hour — every asset, 2026-09-21 (UTC)
分小时 CTR，每个素材一条线
2026-09-22T17:28:11.131156 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 installs / clicks % Click → install by hour — every asset, 2026-09-21 (UTC)
分小时点击→安装，每个素材一条线
2026-09-22T17:28:11.188458 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 USD Cost per install by hour — every asset, 2026-09-21 (UTC)
分小时单次安装成本，每个素材一条线
2026-09-22T17:28:11.073591 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.2 0.4 0.6 0.8 1.0 USD per 1,000 impressions CPM by hour — every asset, 2026-09-21 (UTC)
分小时 CPM，每个素材一条线

按账户日口径只有五条广告有投放，全在 GP1；区块里其余的都是没有花费的注册。

前一日 2026-09-20，同样两张表

(i) 大盘当天跑过的每一个素材，2026-09-20。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.665,261$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$60.035,796$10.36390$0.154$179.502.99$202.4232
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$53.126,917$7.68332$0.160$65.931.24$85.2114
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.213,259$11.42208$0.179$97.352.62$108.3816
vid_ww_povposer2_8s_9x16_sn_v2B1$35.466,164$5.7564$0.554$158.184.46$205.9324
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$33.024,971$6.64202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.362,554$11.10105$0.270$16.410.58$32.183
vid_ww_undressstraps_6s_9x16_sn_v1GP1$28.012,515$11.14117$0.239$81.792.92$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.893,484$6.8690$0.265$53.392.23$90.0615
vid_ww_poselabels_9s_9x16_sn_v1B1$19.221,858$10.345$3.844$0.000.00$0.001
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.071,332$13.5751$0.354$23.031.27$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.521,489$11.7796$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.771,077$8.1440$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.57905$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.78784$9.9227$0.288$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06356$8.6020$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

(ii) 同样的内容，分账户，2026-09-20。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_povposer2_8s_9x16_sn_v2B1$35.466,164$5.7564$0.554$158.184.46$205.9324
vid_ww_poselabels_9s_9x16_sn_v1B1$19.221,858$10.345$3.844$0.000.00$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

Nomad Node

没有投放，也没有注册。

KBM1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.665,261$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$53.126,917$7.68332$0.160$65.931.24$85.2114
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$33.024,971$6.64202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.362,554$11.10105$0.270$16.410.58$32.183
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.071,332$13.5751$0.354$23.031.27$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.521,489$11.7796$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.771,077$8.1440$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.57905$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.78784$9.9227$0.288$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06356$8.6020$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004

HR1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000

HR2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001

SZ1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$60.035,796$10.36390$0.154$179.502.99$202.4232
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.213,259$11.42208$0.179$97.352.62$108.3816
vid_ww_undressstraps_6s_9x16_sn_v1GP1$28.012,515$11.14117$0.239$81.792.92$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.893,484$6.8690$0.265$53.392.23$90.0615
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000

WD1

没有投放，也没有注册。

固定素材区块

整个 Sinai 买量里一条广告一行，行上标出所属账户。先投放，再三种收入口径，最后国家结构。

A. Per asset — delivery

每个比值的分子分母都取自 Meta 的计量口径。自有注册数不进这张表。

素材花费展示次数CPM点击CTR安装click→installCPI
B1/povposer2$0.31417.5624.88%150.00%$0.310
Dicey2/robelatinatrue$0.181215.0000.00%1—$0.180
GP1/strapsdutch$0.16305.33826.67%787.50%$0.023
GP1/undressstraps$0.16354.5738.57%4133.33%$0.040
GP1/undressrobe$0.13718.5700.00%0——
Dicey2/strapsmaya$0.12177.06211.76%4200.00%$0.030
Dicey2/undresshem$0.11912.2200.00%2—$0.055
Dicey2/handbackzip$0.09109.0000.00%1—$0.090
Dicey2/tworooms$0.08240.00150.00%00.00%—
Dicey2/strapsnordic$0.08155.33426.67%6150.00%$0.013
Dicey2/fittingroomw$0.07235.0000.00%0——
B1/poselabels$0.05133.8500.00%0——
Dicey2/robecurls$0.05412.5000.00%1—$0.050
Dicey2/strapssouthasian$0.0577.14114.29%00.00%—
GP1/templatewallf$0.05133.8517.69%2200.00%$0.025
GP1/handrobe$0.04220.0000.00%0——
Dicey2/posetoldw$0.0245.00125.00%00.00%—
Dicey2/strapscurls$0.0263.3300.00%3—$0.007
Dicey2/bedroom$0.01110.0000.00%0——
Dicey2/strapslatinatrue$0.0125.0000.00%0——
Dicey2/undressstraps$0.0125.0000.00%1—$0.010
B1/shirt$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—0——
B1/templatewall$0.000—0—0——
Dicey2/creamvloom$0.000—0—0——
B1/laceb$0.000—0—0——
B1/poolphotob$0.000—0—0——
B1/shirtb$0.000—0—0——
B1/gymr2$0.000—0—0——
Dicey2/templatewallo$0.000—0—0——
SZ1/fittingroom$0.000—0—0——
B1/uireseed$0.000—0—0——
SZ1/posetold$0.000—0—0——
B1/posefour$0.000—0—1—$0.000
Dicey2/handrobe$0.000—0—0——
Dicey2/strapsarabgulf$0.000—0—0——
Dicey2/strapsgerman$0.000—0—0——
Dicey2/strapsgermanm$0.000—0—1—$0.000
GP1/templatewallg$0.0010.0000.00%0——
Dicey2/templatewallj$0.000—0—1—$0.000
Dicey2/templatewalln$0.000—0—2—$0.000
GP1/strapsthai$0.0010.0000.00%1—$0.000

B. Per asset — the three revenue measures

每一列都是自有口径。Meta 只有入账收入这一种口径，所以它的数括在那一列旁边，不单独占一行。付费用户一栏数的是人头，不是交易笔数。同期群观测时长 H=24 小时，当天覆盖率 100%。报表时区 UTC。

素材入账收入bROAS (Meta)当日回收wROAS同期群观测时长cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)最大单人占比
B1/povposer2$249.14803.68 (1,671.35)$0.000.00$0.000.0000.0%0.000——
Dicey2/robelatinatrue$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/strapsdutch$54.35339.71 (358.37)$3.1619.73$3.1619.73112.5%0.3953.16100.0%
GP1/undressstraps$63.78398.60 (356.25)$0.000.00$0.000.0000.0%0.000——
GP1/undressrobe$17.80136.90 (136.15)$0.000.00$0.000.000————
Dicey2/strapsmaya$51.09425.78 (423.08)$0.000.00$0.000.0000.0%0.000——
Dicey2/undresshem$9.2784.24 (1,034.09)$0.000.00$0.000.000————
Dicey2/handbackzip$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/tworooms$56.27703.32 (712.88)$0.000.00$0.000.0000.0%0.000——
Dicey2/strapsnordic$6.6983.68 (912.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/fittingroomw$20.95299.33 (145.43)$0.000.00$0.000.000————
B1/poselabels$0.000.00 (5,782.20)$0.000.00$0.000.000————
Dicey2/robecurls$0.000.00 (141.60)$0.000.00$0.000.0000.0%0.000——
Dicey2/strapssouthasian$32.97659.39 (589.40)$0.000.00$0.000.0000.0%0.000——
GP1/templatewallf$90.371,807.47 (1,494.40)$0.000.00$0.000.0000.0%0.000——
GP1/handrobe$0.000.00 (0.00)$0.000.00$0.000.000————
Dicey2/posetoldw$0.000.00 (755.00)$0.000.00$0.000.000————
Dicey2/strapscurls$0.000.00 (4,670.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/bedroom$3.20319.57 (2,218.00)$0.000.00$0.000.000————
Dicey2/strapslatinatrue$0.000.00 (0.00)$0.000.00$0.000.000————
Dicey2/undressstraps$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
B1/shirt$126.42— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$70.45— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$97.93— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/gym$23.90— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$251.89— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$100.46— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$140.42— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamvloom$3.16— (—)$0.00—$0.00—00.0%0.000——
B1/laceb$7.17— (—)$0.00—$0.00—00.0%0.000——
B1/poolphotob$14.39— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$237.07— (—)$0.00—$0.00—00.0%0.000——
B1/gymr2$28.03— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallo$290.07— (—)$14.24—$14.24—133.3%4.74614.24100.0%
SZ1/fittingroom$15.53— (—)$0.00—$0.00—00.0%0.000——
B1/uireseed$169.02— (—)$0.00—$0.00—00.0%0.000——
SZ1/posetold$29.60— (—)$0.00—$0.00—00.0%0.000——
B1/posefour$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/handrobe$70.83— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsarabgulf$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsgerman$19.28— (—)$0.00—$0.00—00.0%0.000——
Dicey2/strapsgermanm$23.25— (—)$0.00—$0.00—00.0%0.000——
GP1/templatewallg$6.31— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallj$89.73— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalln$0.00— (—)$0.00—$0.00—00.0%0.000——
GP1/strapsthai$0.00— (—)$0.00—$0.00—00.0%0.000——

16 付费用户门槛（#37）：上表里付费用户不足 16 人的行，只能看方向，不能看幅度。

C. Per asset — country mix

⚠ 这张表按账户日切分，本页其他所有表都按 UTC。 Meta 不提供小时 × 国家的交叉数据，分国家的投放数据只存在于广告账户自己的 UTC-7 日上，无法重新拼接。相对上面的 A、B 两表，它是一个偏移七小时的窗口；读它的国家结构，不要拿它和 A、B 比水平。

最后一列是该素材自己的当日回收里来自美国的比例：这个比例远高于它在美国的花费占比时，回报来自它买到的地域，而不是素材本身。

素材花费印度 %美国 %其他 %收入中美国占比
GP1/strapsdutch$0.160.0%0.0%100.0%0.0%
GP1/undressstraps$0.1612.5%0.0%87.5%—
GP1/undressrobe$0.130.0%0.0%100.0%—
GP1/templatewallf$0.0580.0%0.0%20.0%—
GP1/handrobe$0.040.0%0.0%100.0%—
2026-09-22T17:28:11.478581 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-21 (META day) BR ID CO IN PE TR other
每个素材买在哪里：它自己花费的地区占比
2026-09-22T17:28:11.518176 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0.0 0.2 0.4 0.6 0.8 1.0 USD per install Cost per install by region — every asset, 2026-09-21 (META day)
分地区单次安装成本，每个素材
2026-09-22T17:28:11.552603 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0.0 0.2 0.4 0.6 0.8 1.0 USD Within-day revenue by region — every asset, 2026-09-21 (META day)
分地区当日回收，每个素材
2026-09-22T17:28:11.858950 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 30 35 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
分日 d0 付费率，每个素材一条线
2026-09-22T17:28:12.086627 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 cohort USD per install ARPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
分日 d0 ARPU，每个素材一条线
2026-09-22T17:28:12.294970 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 5 10 15 20 25 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/posephoto Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/strapssouthasian HR2/uploadpanel
分日 d0 ARPPU，每个素材一条线
2026-09-22T17:28:12.506905 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-18 09-19 09-20 09-21 day (UTC) 0 2 4 6 8 10 12 14 16 revenue / spend Within-day ROAS by day — every asset (UTC) B1/povposer2 Dicey2/sofa B1/posefour SZ1/fittingroom Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf GP1/strapsbrunette GP1/posesofa Dicey2/undresshem B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue Dicey2/strapssouthasian
分日当日回收 ROAS，每个素材一条线
2026-09-22T17:28:12.653275 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-21
综合图：每个素材在每个口径上的表现，按当天归一化

按报表时区有二十一条广告有投放，没有一条到一美元，最大的是 B1/povposer2，$0.31。

B 表没有一行过了 16 付费用户门槛，整个区块只建立在两个人身上：GP1/strapsdutch 一个， Dicey2/templatewallo 一个。

bROAS 那一列能跑到 1,800 以上，是因为分母只有几角分：GP1/templatewallf 在 $0.05 花费上 入账 $90.37。

C 表只有五行，就是按账户日口径花了钱的那五条 GP1 广告。

Vloom —— 这一行以下的每一节都是 Vloom 的：当日、分小时、分国家、分广告系列、分素材，都记在 Vloom 自己那本账、自己那些账户上。用上面的按钮切换。

Vloom 的标签页。 下面每一节都是 Vloom 的：当天、分小时、分国家、广告系列和素材，走 lum 流水和曾经承载它的那些账户。

Vloom 在 2026-09-21 一分没买，2026-09-20 也一样；仍然进来 $762.83，来自这一天之前安装的人。 当天 10 个注册里，没有一个人在 24 小时内付费。

当日，以及每一个账户

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)1310−23.1%
单次注册成本$0.000$0.000—
入账收入$710.79$762.83+7.3%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户2128+7
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-21（当日）投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$0.000%0—10$0.000
B1$0.000%0—10$0.000
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$0.000%0—0—
WD1$0.000%0—0—

2026-09-21（当日）三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$762.83—$0.00—$0.00—00.0%$0.0000—
B1$642.74—$0.00—$0.00—00.0%$0.0000—
Nomad Node$120.09—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$0.00—$0.00—$0.00—0———
WD1$0.00—$0.00—$0.00—0———

每一个账户，2026-09-20 对比 2026-09-21，一个账户一张表。

B1

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)1210−16.7%
单次注册成本$0.000$0.000—
入账收入$531.91$642.74+20.8%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户1220+8
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-202026-09-21变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)10−100.0%
单次注册成本$0.000$0.000—
入账收入$159.91$120.09−24.9%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户88+0
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 两天都没有投放，也没有人注册。

Dicey2 两天都没有投放，也没有人注册。

HR1 两天都没有投放，也没有人注册。

HR2 两天都没有投放，也没有人注册。

SZ1 两天都没有投放，也没有人注册。

GP1 两天都没有投放，也没有人注册。

WD1 两天都没有投放，也没有人注册。

入账收入从 $710.79 升到 $762.83，付费用户 28 人，前一日 21 人；表里其余每一行不是零就是 无定义。

这一天入账那一列与资金台账差 $616.72。 台账读到 Vloom 是 $1,379.55，本页是 $762.83； 09-20 的差额是 $264.52。

分小时，2026-09-21

没有分小时这一节：拉取能看到的任何一个小时里，都没有 Vloom 广告系列投放。 B1、Dicey2、 GP1、SZ1 和 WD1 每个小时都导出了，里面没有 Vloom 的投放，那是实测的零；另外三个买过 Vloom 的 账户 Nomad Node、KBM1 和 HR1 已经不再导出，它们的零是没有计量。

Vloom 最后一次投放是 08-23 共享的 Nomad Node 两个账户。 本页没有一张图是 Vloom 的：当天的 图表目录里只有 Sinai 的十九张和 Bslate 的十九张。

与前一日逐小时对照

没有共同投放小时对照：两天任何一个小时都没有投放，所以没有可配对的小时，也没有符号 检验可做。

分国家，2026-09-21

没有分国家这一节：没有花费的国家切分没有行。 这一天的国家导出里没有任何 Vloom 广告系列的 数据，把国家切分放到报表时区上的那套折算也就无物可折。

汇总：两日对比

24 小时同期群两天都已封口，两天都没有一个付费用户，所以这个产品的人均指标在十三个人和 十个人上都是 $0.0000；本标签页里没有任何一个回报是有定义的，因为没有花费可作分母。

广告系列

(i) 大盘当天跑过的每一条广告系列，2026-09-21。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—6$0.000$0.00—20
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

(ii) 同样的内容，分账户，2026-09-21。

B1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—6$0.000$0.00—20
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

没有投放，也没有注册。

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

没有投放，也没有注册。

WD1

没有投放，也没有注册。

The prior day, 2026-09-20, same two tables

(i) 大盘当天跑过的每一条广告系列，2026-09-20。

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

(ii) 同样的内容，分账户，2026-09-20。

B1

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12

Nomad Node

campaign账户花费占比展示次数CPM注册数单次注册成本within-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

KBM1

没有投放，也没有注册。

Dicey2

没有投放，也没有注册。

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

没有投放，也没有注册。

WD1

没有投放，也没有注册。

没有一条广告系列有投放。 所有导出账户里的每一条 Vloom 广告系列这一天都是 $0.00；上面的 注册落在 B1 已经退役的广告系列上，钱入账在更早的安装日上，而 Meta 把转化盖在转化小时上，所以 这些行会一直落在背后没有任何投放的日子里。

每一个素材

(i) 大盘当天跑过的每一个素材，2026-09-21。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_v1B1$0.000—3$0.000$0.00—$0.0016
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000

(ii) 同样的内容，分账户，2026-09-21。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_v1B1$0.000—3$0.000$0.00—$0.0016
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000

Nomad Node

没有投放，也没有注册。

KBM1

没有投放，也没有注册。

Dicey2

没有投放，也没有注册。

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

没有投放，也没有注册。

WD1

没有投放，也没有注册。

The prior day, 2026-09-20, same two tables

(i) 大盘当天跑过的每一个素材，2026-09-20。 一条广告一行，行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

(ii) 同样的内容，分账户，2026-09-20。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

Nomad Node

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003

KBM1

没有投放，也没有注册。

Dicey2

没有投放，也没有注册。

HR1

没有投放，也没有注册。

HR2

没有投放，也没有注册。

SZ1

没有投放，也没有注册。

GP1

没有投放，也没有注册。

WD1

没有投放，也没有注册。

没有一个素材有投放，所以上面每一个花费格子都是 $0.00，区块里没有一个比值是有定义的。 十个注册在任何地方都没有展示在后面，全部在 B1，而且没有一个人在 24 小时内付费。

固定素材区块

没有固定素材表：A、B、C 三张表都没有行。 A 需要一次展示，B 和 C 需要一行花费作分母， 而这个产品两样都没有。

当天的注册在上面的素材区块里，没有投放的一天也只能放在那里。

3口径与边界

这是 2026-09-21 在 24 小时上的晚班发布，把早班那一版补完。 观测时长在 2026-09-23 的 00:00 UTC 封口，三套流水在 00:12 到 00:24 UTC 之间出数，所以两天每一个 同期群 24 小时、付费率 (d0)、 ARPU (d0) 和 ARPPU (d0) 格子都是 100% 覆盖，旁边的 8 小时各行也一样。8 小时和 24 小时两行是同一批 同期群的两个观测窗口，从来不是两天。

出数时间比观测时长封口晚了十二到二十四分钟。 工具读到的最年轻一批同期群，Bslate 是 24.4 小时， Sinai 是 25.2 小时；最晚那批安装在窗口最后几分钟里付的钱，如果在出数之后才进数据源，就不在这一天的 24 小时数字里。

这一天的投放数字在早班那一版和这一版之间回填过，没有一个收入数字动过。 大盘本页读 $553.10， 早班是 $551.90；Bslate $551.30，早班 $550.10；Dicey2 $319.41，早班 $318.69；GP1 $128.64，早班 $128.58；WD1 $104.69，早班 $104.27；B1 和 Sinai 没变。三个产品的入账收入、当日回收和 8 小时同期群 都分毫不差。

17:10 PT 的落盘拿齐了全部二十份导出，00:28:42 UTC 落盘；Meta 在 00:14 拒了一次 Dicey2 的日导出， 00:23:41 重试时给了。本页没有任何一个数字来自另一次拉取。早班那一版来自一次重跑，因为 01:10 PT 那一趟 的控制台没留退出码就没了；这件事在早班那一趟自己的日志里，跟这里无关。

Sinai 整个标签页都是拿继承下来的收入去除 $1.80。 它的广告系列在 00:04 到 00:06 UTC 之间 关掉，所以这个产品的花费、展示、注册以及建在它们上面的每一个比值，描述的都是这一天的第一个 小时；而它的入账那一列描述的是整天，属于更早安装的人。

WD1 在 09-20 的 24 小时回报 5.39 只建立在四个付费用户上，所以降到三十九个人上的 1.83，是样本 变了，不单是结果变了。

SZ1 这一天没有投放，它的 Meta 每日消耗上限在 09-23 的 00:24 UTC 读数是 $633.03，此前从 09-19 的 10:07 UTC 起一直是 $20.00；它广告系列自己的预算是每日 $120。

HR2 在 2026-09-21 注册了 11 个人，而他们背后的花费一分都没被计量，已经是第十八天。 拉取清单把 这个账户记为自 09-04 停用，小时、日、国家导出都跳过，所以它的 $0.00 在这一对的两天上都是 没有计量；当天入账收入里有 $302.07 是它的。

所以本页每一个大盘层的单次注册成本和回报数字，两天都是拿九个账户的收入或注册去除四个账户的 花费。 可计量的买量是 B1、Dicey2、GP1 和 WD1，$966.35 和 $553.10，SZ1 每个粒度都导出了但没有 投放；总览里的 4,840 和 2,501 个注册里，有 77 和 11 个来自那四个没有计量的账户。

广告系列和素材两节是按各账户自己的日切的，在这一对日子上，跨过分界线跑的每一个素材都会被 挪动。 Bslate 的广告系列在那里读到 $475.82，按报表时区是 $551.30；Sinai 是 $0.54 对 $1.80。A、B 两表、分小时几节和分国家一节都在报表时区上。

有三张表里的付费用户数不是 B 表里的付费用户数。 分国家、广告系列和素材三节由大盘工具生成， 数的是当天付了钱的人，不管哪一天安装；B 表数的是当天安装的同期群在 24 小时内的付费用户。所以 Dicey2/templatewallp 在一处读 71，在另一处读 1；Sinai 的 B1/povposer2 是 16 和 0。16 付费用户门槛 被套在了两个不同的人群上。

这一趟的素材读数读的是每条广告系列从第一个花钱小时起的全生命周期，不是这一天，而减量的依据 就在那里。 在 24 小时、覆盖完整的口径下：Dicey2 较早的那条 Bslate 广告系列上，templatewallp 475 个付费用户上 4.87，poolslow 75 个上 2.24，都在 1.5 以上，povposer2 19 个上 1.03，在 1.5 以下； GP1 的 ..._260919 上 poolslow 16 个上 2.52；GP1 的 _wlpixel 广告系列上 strapsjapanesew 19 个上 2.11，两者都在门槛以上。Dicey2 的 _wlpixel 广告系列每一行都只能看方向，离门槛最近的是 gymw， 15 个上 4.43；WD1 的 posephoto 在 36% 覆盖率上读 3.00，标 not yet。本页没有任何数字建在它上面。

这一趟里 Sinai 和 Bslate 都没有 自有 / Meta 的口径校验数。 那个校验只在账户日口径上成立， 而账户日那一趟配的是 Vloom 的流水，而 Vloom 什么都没买，所以它打出的是 Meta booked $0.00。UTC 那一趟隐含的 1.18 和 0.79 被工具自己标了 CROSS-CLOCK, NOT A VALID CHECK，它们不是这个校验。

Meta 和我们的记录对不上的地方，一个产品上已经定位到了，另一个还没有。 Sinai 上是 Meta 把 Vloom 的交易通过共享数据集记成了 Sinai 的，这一点已经对着 Google Play 自己的记录确认过；这一天我们的数反而 在 Meta 之上，$3,087.24 对 $2,620.13。Bslate 上我们读 $3,011.45，Meta 读 $3,835.33，两个候选原因是 同一个数据集接缝和 Bslate 自己的数据源，还没有东西把它们分开。划掉这一笔不等那个结论，因为它说的是 这个数字是 Meta 的归因，这一点两种情况下都成立。

本页没有结构中性的账户 CPM 那一行。 生成它的工具配的是 Vloom 的配置，而 Vloom 没有投放，所以 它吐出来的那一行是 $0.00 到 $0.00。取而代之的是直接给出广告系列结构，即每条广告系列的花费占比。

这一天三个入账列里有两个低于资金台账，Vloom 差 $616.72，Bslate 差 $13.41，而 Sinai 分毫不差。 台账读到的是 $1,379.55、$3,087.24 和 $3,024.86，本页带的是 $762.83、$3,087.24 和 $3,011.45，付费用户 53、226、372 人对 28、226、369 人。差额落在 09-06 那一页定位过的地方：台账数的是数据源里每一笔 付款，而本页的入账列按广告系列 id 关联，关不上的那些付款就丢了。

资金台账点名了 134 个它无法计量的账户日，里面没有一个是这一天可计量的买量。 其中十八个是 sinai_ww/HR2 的 09-04 到 09-21；其余是两个产品上的 KBM1 和 HR1，以及 Vloom 那两个共享账户，每一个 都在它缺的那一天或之前已被记为停用。台账这一天的 $553.10 就是 Sinai 的 $1.80 加 Bslate 的 $551.30，它少的那一部分，是 HR2、KBM1、HR1 和那两个共享账户花了而没被计量的钱。

账户表里坐着两种不同的零。 B1、Dicey2、SZ1、GP1 和 WD1 每个粒度都导出了，所以它们的零是 实测的，SZ1 整天都是。Nomad Node、KBM1、HR1 和 HR2 这一趟什么都没导出，所以它们的 $0.00 是 没有计量；它们仍然通过付款流水入账，那一路不需要导出。

分国家一节没有 Nomad Node、KBM1、HR1 和 HR2 的分块，而它们这一天都没有当日回收，所以 Bslate 那一节盖住了它全部 $1,392.54，Sinai 那一节盖住了它全部 $17.39。

有十三条被拒的广告，它们的同一个素材还挂在别处：posephoto 和 poseheart 在 B1 被拒，而它们的 Bslate 版本在 WD1 正在跑；gymw 和 poolsloww 在 Dicey2 的 _wlpixel 广告系列上被拒，而同名广告在 GP1 的那条上是活跃的；hemgerman 和 strapscurls 分别在 Dicey2 和 GP1 被拒，而同名广告在 WD1 是 活跃的。这个扫描读的是这一趟拉取落盘的日导出，所以它是报告日第二天晚上的状态。

Dicey2 的 _wlpixel 广告系列里九条广告，在拉取时每一条都读作最近被拒；Dicey2 的两条 Bslate 广告系列 09-22 都花了 $0.00。 按它自己的账户日，那条广告系列当天拿了 $230.42，是这个产品在那个 口径下买量的 48.4%。

09-20 的投放数字在它自己那一页结算之后又动了，是导出在午夜之后的回填。 大盘本页读 $966.35，那一页 是 $965.24；Sinai $619.33 对 $618.71，Bslate $347.02 对 $346.53，Dicey2 $631.82 对 $631.00。没有 一个收入数字发生变化。

每一个数字都是按一张 2026-08-01 的汇率表定价的，对着 Google Play 自己的记录读低 0.8%。

4交给下一次读数的东西

Bslate 是全部的买量；在 24 小时上，它的回报守住了，投放指标却在下滑。 它多花了 58.9%，注册只多了 7.7%；24 个共同投放小时里 CTR 有 23 个跌、单次安装成本有 23 个涨，两者都是 p = 0.000；24 小时同期群 读 3.02，前一日 3.05，付费用户 209 人对 121 人。8 小时上从 1.98 到 2.33 的上升没有延续到 24 小时：这一天 24 小时收入的 77% 在八小时内就到了，09-20 是 65%，所以钱是装完之后来得更早，而不是来得更多。

Bslate 有四个素材在 24 小时上可读，而花钱最多的那个是里面最弱的。 Dicey2/strapsgerman 19 个付费 用户上 5.18，单次安装 $0.125；Dicey2/strapsasianm 21 个上 4.44，$0.124；WD1/posephoto 28 个上 3.00，$0.239；GP1/strapsjapanesew 19 个上 2.11，$0.246，最后这一条当天拿了 $59.42，在拉取时读作 最近被拒。

这一天之后 Dicey2 的 Bslate 买量停了，剩下的大头在 WD1。 Dicey2 两条广告系列 09-22 都是 $0.00， 每一条 _wlpixel 广告都读作最近被拒；GP1 和 WD1 的 _wlpixel 广告系列在那个账户日分别带了 $81.86 和 $104.94，WD1 那条又加了十条广告，09-22 第一次花钱。

Sinai 在重新买量之前没有分母。 它花了 $1.80，入账 $3,087.24，其中 99.4% 来自更早的安装日； 它的标签页保留了每一节，并在每一节里说清楚它支撑不了什么。

HR2 要么把拉取恢复，要么明确把它从大盘分母里排除，到今天已经拖了十八天。 只要它在 $0.00 可计量花费上继续注册人、入账 $302.07，本页每一个混合数字就是四个账户的成本对九个账户的收入。

09-23 的 00:24 UTC 读数时各账户余额都很低：Dicey2 $1.25，WD1 $2.12，GP1 $18.58，SZ1 $24.25， B1 $120.29；WD1 的每日消耗上限降到了 $816.83。

入账那几列要先和资金台账对上账，然后才能从任何一边引数。 Vloom 差 $616.72，前一日是 $264.52；Bslate 差 $13.41；Sinai 分毫不差，而 09-20 是 $41.65。

5复现

落盘在 _runs/2026-09-23_2026-09-21_daily_auto/，由 2026-09-22 的 17:10 PT 定时运行完成：它在 09-23 的 00:10:01 UTC 开始，Dicey2 的日导出被拒一次之后，00:23:41 拿齐全部二十份导出，00:24:57 读完五个 账户的消耗上限，00:26:45 拉取并合并完三套注册和三套付款流水，00:28:42 落盘。早班那一版的数字来自 _runs/2026-09-22_2026-09-21_daily_auto/。

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-21
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-20,2026-09-21
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-21 --prev 2026-09-20 --days 2026-09-18,2026-09-19,2026-09-20,2026-09-21 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-21_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-21_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-21 --prev 2026-09-20 --days 2026-09-18,2026-09-19,2026-09-20,2026-09-21 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-21_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-21_bslate

付款出数时间：Vloom 流水 2026-09-23 00:12 UTC，Bslate 00:20，Sinai 00:24；账户日口径那一趟跑的是 2026-09-22 17:12 PT 的出数，素材读数建于 17:27 PT。KBM1、HR1、HR2、NN1 和 NN2 没有拉取，拉取清单把 它们都记为停用，所以它们只通过注册和付款流水出现在日粒度的表里，其余表里一律没有。B1、Dicey2、 SZ1、GP1 和 WD1 两天每个粒度都导出了。

6附录 — 口径说明

报表时区是 UTC。 Meta 的导出按每个广告账户自己的时区打时间戳，B1、KBM1、Dicey2、HR2 和 SZ1 在 UTC-7，HR1、GP1、WD1 和 Nomad Node 那两个在 UTC+0，所以本页每一行投放数据都是从小时导出重新 拼接到 UTC 上的。例外是广告系列一节、素材一节和 C 表，它们在出现的地方自己声明了。

三种收入口径，全部读自有的付款记录：

口径数的是什么当日结束后还会动吗？
入账收入（bROAS）在报表日内到账的收入，不管付费人哪一天安装午夜后几小时结算，之后固定
当日回收（wROAS）当天安装并且在当天结束前付费永不。午夜已封存
同期群 24 小时（cROAS）当天的安装，只数每个人自己安装后 24 小时内的付费持续上升直到所有安装都满 24 小时，然后冻结

一天发两次。 早班那一版带 8 小时同期群，那是当时唯一封口的观测时长；晚班那一版带 24 小时 同期群，把它补完。这是晚班那一版：两天都覆盖到 24 小时，8 小时那几行留在旁边，是同一批同期群更早 的观测窗口；本页支撑的比较在 24 小时上。

Meta 入账收入 是 Meta 自己的转化价值，括号里是这个值除以 Meta 自己的花费，两者都从同一份 小时导出重新拼接到报表时区上。只要这一行有数字，它就是划掉的，因为那是 Meta 的归因，不是 我们的收入；那一格不另填替代数字，真正的数是它正上方那一行 入账收入。

预算区间是广告组日预算没有变动的一段时间。日报里要有它，是因为在这个账户上预算就是地域 旋钮：调高了就买到更宽、更便宜的国家，所以一次变动两边的两天买的不是同一批人。这一趟没有落盘 任何操作记录，所以本页没有记录 2026-09-21 当天的任何预算变动；广告系列一节带的是每条广告系列 实际花了多少钱。

16 付费用户门槛是决策 #37：一行里不同的付费用户不足十六人时，只能看方向，不能看幅度。

Internal — noindex. Not for distribution outside the team.