每日投放报告 — 2026-09-20,对比 2026-09-19

这门生意在 2026-09-20 花了 $965.24,前一日 $851.54;入账收入 $7,133.51,前一日 $5,245.64。Sinai 已经连着 买了二十八天,Bslate 是第十天;Dicey2 两个产品合计 $631.00,前一日 $538.04;GP1 现在两个产品都买,$228.13, 前一日 $61.40;B1 按每日 $100 的预算花了 $90.30,前一日 $184.12;WD1 第一天花了 $15.81;SZ1 一分没花。这一天 一共注册了 4,840 个人,前一日 3,203 个,单次注册成本 $0.199,前一日 $0.266。口径、报表时区与三种收入口径见 附录。

这是 2026-09-20 的晚班发布,在 24 小时同期群上,把早班那一版补完。 这个观测时长在 2026-09-22 的 00:00 UTC 封口,两天每一个 同期群 24 小时 和 (d0) 格子都填上了,本页支撑的比较在 24 小时上;8 小时那几行 留在旁边,是同一批同期群上更早的一个窗口。

⚠ 我们的注册库在大约 09:04 到 15:41 UTC 之间拒绝了每一次写入,本页用的是从应用后台注册通知里补回来 的注册。 注册库当时撑满了 500 MB 的上限;这段缺口里 926 个 Sinai 注册和 1,048 个 Bslate 注册只存在于那些通知 里,在落盘之前已经导出、解析并合并回两套流水。在两个来源都覆盖的小时里,通知和流水在 Sinai 上 1,690 个注册只差 七个,在 Bslate 上每小时最多差一个。Vloom 的通知没有补;它这一天的注册数本页读 13 个,早班那一版是 6 个,多出来的七个是注册库后来自己补 送到的行。

GP1 在 06:43 UTC 开了一条 Bslate 广告系列,WD1 在 20:23 UTC 开出它的第一条,所以 Bslate 第一次同时在 三个账户里跑;另有四条 Sinai 广告在 18:00 到 18:08 UTC 之间被关掉。每一条 Sinai 广告系列都在 2026-09-21 的 00:04 到 00:06 UTC 关掉,那是这一天结束之后。

下面每一张表里,Meta 那一行两列都是划掉的。 划掉的意思是这个数字是 Meta 的归因,不是我们的 收入;那一格不另填替代数字,真正的数是它上面那一行 入账收入:Sinai 是 $4,070.87,Meta 记 $3,560.81; Bslate 是 $2,351.85,Meta 记 $3,243.40。Sinai 和 Vloom 把购买事件发进同一个 Meta 数据集,Meta 把 Vloom 的交易 记成了 Sinai 的购买,所以两套记录无法按账户或按素材对上,素材 bROAS 旁边那个 Meta 括号也带着同一条提醒。成因 与证据:meta_conversion_overreport_2026-08-24.md。

⚠ HR2 这一趟任何粒度都没有导出,已经是第十七天。 拉取清单把这个账户记为自 2026-09-04 起已停用, 小时、日、国家三个文件都跳过不拉,所以本页 HR2 的每一个投放数字都显示为零,而它的广告系列这一天仍然进来 55 个注册、入账 $307.68。它的 $0.00 是没有计量,从来不是一个实测的零。

1总览

(i) 三个产品,两天对比。 三个独立产品,只共用广告账户;花费可以相加,收入列来自三套 流水。每个产品自己的一天在它自己的标签页里:Sinai $618.71,Bslate $346.53 买到 2,228 个注册、入账 $2,351.85、235 个付费用户,Vloom 没有一条广告系列跑出展示。它的花费合计就是资金台账的数;入账合计比台账的 $7,445.51 低 $312.00,原因见 「口径与边界」。

2026-09-192026-09-20变化
花费$851.54$965.24+13.4%
展示次数87,712101,918+16.2%
CPM$9.71$9.47−2.4%
注册数 (自有)3,2034,840+51.1%
单次注册成本$0.266$0.199−25.0%
入账收入$5,245.64 (6.16)$7,133.51 (7.39)+36.0%
Meta 入账收入$5,008.78 (5.88)$6,804.21 (7.05)
当日回收$1,582.52 (1.86)$1,948.63 (2.02)+23.1%
同期群 24 小时$2,171.58 (2.55)$2,657.92 (2.75)+22.4%
入账付费用户510676+166
付费率 (8h)5.9%6.1%+0.2 pts
ARPU (8h)$0.4887$0.3865−20.9%
ARPPU (8h)$8.24$6.30−23.6%
付费率 (d0)6.7%6.8%+0.0 pts
ARPU (d0)$0.6779$0.5492−19.0%
ARPPU (d0)$10.05$8.13−19.1%

同期群价值 — d0 / d3 / d7 的 ARPU 与 ARPPU

两列都覆盖到了 24 小时,两列都是完整的。 这一天最后一个安装在 2026-09-22 的 00:00 UTC 满了 24 小时, 三套流水在 00:04 到 00:21 UTC 之间出数,最年轻的一批同期群在出数时是 24.3 小时。

d0 已经封口并带在本页上;d3 与 d7 分别在 2026-09-25 和 2026-09-29 封口,所以日报只带 d0,按周期出 的报告才带三个。

ARPU (d0) = 付费率 (d0) × ARPPU (d0) 在两列上都成立,旁边 8 小时那组也成立,这个恒等式就是用来 校验这三行说的是同一群人。

买量多了 13.4%,注册多了 51.1%,每个注册便宜了 25.0%:Sinai 的注册从 $0.354 降到 $0.238,Bslate 的从 $0.191 降到 $0.156,Bslate 在全天注册里的占比从 53.3% 降到 46.0%。

在 24 小时上,每个注册的价值少了 19.0%,全部少在 ARPPU(每个付费用户付的钱)上:付费率 (d0) 从 6.7% 到 6.8%,ARPPU (d0) 从 $10.05 到 $8.13;8 小时那几行早就是这个读法,少 20.9%,ARPPU 从 $8.24 到 $6.30。

24 小时回报从 2.55 涨到 2.75,$2,171.58 到 $2,657.92,当日回收 ROI 从 1.86 到 2.02,两个产品方向相反: Sinai 的 24 小时同期群回报 2.59,前一日 1.89,背后 206 个付费用户对 98 个;Bslate 3.05,前一日 3.62,121 个 对 118 个。

这一天之内六条广告系列上有八次预算变动,另有两个账户开了 Bslate 广告系列,都列在各标签页的「广告 系列」一节里;SZ1 没有任何投放,它在 Meta 的日消耗上限在 09-22 的 00:21 UTC 读到 $20.00。

(ii) 每一个账户,两天对比。 三个产品相加,所以各行加起来等于总览那一行。Dicey2 和 GP1 都在各 自的独立广告系列上跑着两个产品:Dicey2 是 Sinai 的 $363.61 加 Bslate 的 $267.39,GP1 是 $164.80 加 $63.33。

Vloom 两天的花费占比都是 0.0%。

账户2026-09-19 花费2026-09-20 花费变化2026-09-19 注册数2026-09-20 注册数
大盘$851.54$965.24+13.4%3,2034,840
B1$184.12$90.30−51.0%414203
Nomad Node$0.00$0.00—21
KBM1$0.00$0.00—212
Dicey2$538.04$631.00+17.3%2,2303,388
HR1$0.00$0.00—89
HR2$0.00$0.00—4355
SZ1$67.98$0.00−100.0%3154
GP1$61.40$228.13+271.5%1891,128
WD1$0.00$15.81新增040

B1、Dicey2、GP1 和 WD1 就是被计量到的全部买量,合计 $965.24;SZ1 每个粒度都导出了,没有任何投放, 另外四行是没有被计量,不是零。

GP1 多花了 271.5%,Dicey2 多花了 17.3%,B1 少花了 51.0%;Dicey2 在买量里的占比从 63.2% 升到 65.4%, GP1 从 7.2% 升到 23.6%,B1 从 21.6% 降到 9.4%,SZ1 从 8.0% 降到零,WD1 占 1.6%。

Nomad Node、KBM1、HR1 和 HR2 的 $0.00 是没有计量。 拉取清单把 NN2 记为 08-23 停用,KBM1 和 HR1 在 08-24,HR2 在 09-04,NN1 在 09-09,这一趟一个都不导出;这些账户仍然通过付款流水入账,那条路不需要 导出。

2三个产品,各占一个标签页

总览那 $965.24 里 Sinai 拿了 $618.71,Bslate 的三条广告系列花了 $346.53,走它自己那套流水,而 Vloom 在 拉取覆盖到的账户里没有任何一条广告系列跑出过一次展示。每个标签页都只装它自己那个产品的账户、小时、国家、广告 系列和素材,走它自己的流水。

当前显示

Sinai —— 这一行以下的每一节都是 Sinai 的:当日、分小时、分国家、分广告系列、分素材,都记在 Sinai 自己那本账、自己那些账户上。用上面的按钮切换。

Sinai 的标签页。 下面每一节都是 Sinai 的:当日、分小时、分国家、广告系列和素材,走 sinai_lum 这套流水,覆盖它账户名册里的每一个账户。

Sinai 这一天花了 $618.71,前一日 $525.51;入账收入 $4,070.87,前一日 $2,561.54。

当日,以及每一个账户

2026-09-192026-09-20变化
花费$525.51$618.71+17.7%
展示次数60,44166,476+10.0%
CPM$8.69$9.31+7.0%
注册数 (自有)1,4832,599+75.3%
单次注册成本$0.354$0.238−32.8%
入账收入$2,561.54 (4.87)$4,070.87 (6.58)+58.9%
Meta 入账收入$2,165.79 (4.12)$3,560.81 (5.76)
当日回收$653.68 (1.24)$1,179.08 (1.91)+80.4%
同期群 24 小时$992.47 (1.89)$1,599.67 (2.59)+61.2%
入账付费用户283420+137
付费率 (8h)5.6%7.4%+1.8 pts
付费率 (d0)6.6%7.9%+1.3 pts
ARPU (8h)$0.4293$0.4559+6.2%
ARPU (d0)$0.6692$0.6155−8.0%
ARPPU (8h)$7.67$6.17−19.5%
ARPPU (d0)$10.13$7.77−23.3%

2026-09-20(当日)投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$618.71100%66,476$9.312,599$0.238
B1$90.3015%12,473$7.24191$0.473
Nomad Node$0.000%0—0—
KBM1$0.000%0—12$0.000
Dicey2$363.6159%36,435$9.981,458$0.249
HR1$0.000%0—9$0.000
HR2$0.000%0—55$0.000
SZ1$0.000%0—4$0.000
GP1$164.8027%17,568$9.38870$0.189
WD1$0.000%0—0—

2026-09-20(当日)三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$4,070.876.58$1,179.081.91$1,599.672.592067.9%$0.6155$7.77
B1$1,811.9120.07$208.492.31$271.413.01157.9%$1.4210$18.09
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$66.58—$0.00—$0.00—00.0%$0.0000—
Dicey2$1,065.942.93$495.911.36$708.951.951057.2%$0.4862$6.75
HR1$94.73—$0.00—$0.00—00.0%$0.0000—
HR2$307.68—$0.00—$0.00—00.0%$0.0000—
SZ1$117.42—$0.00—$0.00—00.0%$0.0000—
GP1$606.613.68$474.692.88$619.313.76869.9%$0.7118$7.20
WD1$0.00—$0.00—$0.00—0———

每一个账户,2026-09-19 对比 2026-09-20,一个账户一张表。

B1

2026-09-192026-09-20变化
花费$184.12$90.30−51.0%
展示次数23,31612,473−46.5%
CPM$7.90$7.24−8.3%
注册数 (自有)404191−52.7%
单次注册成本$0.456$0.473+3.7%
入账收入$1,503.75 (8.17)$1,811.91 (20.07)+20.5%
Meta 入账收入$969.65 (5.27)$1,309.70 (14.50)
当日回收$293.57 (1.59)$208.49 (2.31)−29.0%
同期群 24 小时$383.51 (2.08)$271.41 (3.01)−29.2%
入账付费用户138135−3
付费率 (8h)7.2%7.9%+0.7 pts
付费率 (d0)7.9%7.9%−0.1 pts
ARPU (8h)$0.5914$1.0737+81.6%
ARPU (d0)$0.9493$1.4210+49.7%
ARPPU (8h)$8.24$13.67+66.0%
ARPPU (d0)$11.98$18.09+51.0%

Nomad Node 两天都没有投放,也没有人注册。

KBM1

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)212+500.0%
单次注册成本$0.000$0.000—
入账收入$62.70$66.58+6.2%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户107−3
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-192026-09-20变化
花费$212.01$363.61+71.5%
展示次数16,57936,435+119.8%
CPM$12.79$9.98−22.0%
注册数 (自有)5221,458+179.3%
单次注册成本$0.406$0.249−38.6%
入账收入$525.08 (2.48)$1,065.94 (2.93)+103.0%
Meta 入账收入$985.03 (4.65)$1,644.98 (4.52)
当日回收$185.18 (0.87)$495.91 (1.36)+167.8%
同期群 24 小时$258.28 (1.22)$708.95 (1.95)+174.5%
入账付费用户62140+78
付费率 (8h)4.6%6.6%+2.0 pts
付费率 (d0)5.4%7.2%+1.8 pts
ARPU (8h)$0.4035$0.3429−15.0%
ARPU (d0)$0.4948$0.4862−1.7%
ARPPU (8h)$8.78$5.21−40.7%
ARPPU (d0)$9.22$6.75−26.8%

HR1

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)89+12.5%
单次注册成本$0.000$0.000—
入账收入$53.89$94.73+75.8%
Meta 入账收入——
当日回收$2.99$0.00−100.0%
同期群 24 小时$42.71$0.00−100.0%
入账付费用户74−3
付费率 (8h)12.5%0.0%−12.5 pts
付费率 (d0)25.0%0.0%−25.0 pts
ARPU (8h)$0.3735$0.0000−100.0%
ARPU (d0)$5.3392$0.0000−100.0%
ARPPU (8h)$2.99$0.00−100.0%
ARPPU (d0)$21.36$0.00−100.0%

HR2

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)4355+27.9%
单次注册成本$0.000$0.000—
入账收入$192.27$307.68+60.0%
Meta 入账收入——
当日回收$7.12$0.00−100.0%
同期群 24 小时$7.12$0.00−100.0%
入账付费用户2934+5
付费率 (8h)4.7%0.0%−4.7 pts
付费率 (d0)4.7%0.0%−4.7 pts
ARPU (8h)$0.1656$0.0000−100.0%
ARPU (d0)$0.1656$0.0000−100.0%
ARPPU (8h)$3.56$0.00−100.0%
ARPPU (d0)$3.56$0.00−100.0%

SZ1

2026-09-192026-09-20变化
花费$67.98$0.00−100.0%
展示次数12,9490−100.0%
CPM$5.25$0.00−100.0%
注册数 (自有)3154−98.7%
单次注册成本$0.216$0.000−100.0%
入账收入$101.45 (1.49)$117.42+15.7%
Meta 入账收入$94.05 (1.38)$16.13
当日回收$46.00 (0.68)$0.00−100.0%
同期群 24 小时$53.04 (0.78)$0.00−100.0%
入账付费用户2012−8
付费率 (8h)3.5%0.0%−3.5 pts
付费率 (d0)4.1%0.0%−4.1 pts
ARPU (8h)$0.1460$0.0000−100.0%
ARPU (d0)$0.1684$0.0000−100.0%
ARPPU (8h)$4.18$0.00−100.0%
ARPPU (d0)$4.08$0.00−100.0%

GP1

2026-09-192026-09-20变化
花费$61.40$164.80+168.4%
展示次数7,59717,568+131.2%
CPM$8.08$9.38+16.1%
注册数 (自有)189870+360.3%
单次注册成本$0.325$0.189−41.7%
入账收入$122.38 (1.99)$606.61 (3.68)+395.7%
Meta 入账收入$117.06 (1.91)$590.00 (3.58)
当日回收$118.82 (1.94)$474.69 (2.88)+299.5%
同期群 24 小时$247.81 (4.04)$619.31 (3.76)+149.9%
入账付费用户1788+71
付费率 (8h)8.5%9.3%+0.8 pts
付费率 (d0)11.1%9.9%−1.2 pts
ARPU (8h)$0.6932$0.5517−20.4%
ARPU (d0)$1.3112$0.7118−45.7%
ARPPU (8h)$8.19$5.93−27.6%
ARPPU (d0)$11.80$7.20−39.0%

WD1 两天都没有投放,也没有人注册。

Dicey2 在它的两条 Sinai 广告系列上多花了 71.5%,注册了 1,458 个人,前一日 522 个:单次注册成本 $0.249 对 $0.406,CPM $9.98 对 $12.79;它的 24 小时同期群回报 1.95,前一日 1.22,105 个付费用户对 28 个, 这一天过了门槛,前一日没过。

GP1 多花了 168.4%,注册了 870 个人,前一日 189 个:单次注册成本 $0.189 对 $0.325;它的 24 小时同期群 回报 3.76,前一日 4.04,86 个付费用户对 21 个,两天都过了门槛。

B1 在 03:48 UTC 调到每日 $100 之后少花了 51.0%:$90.30 买到 191 个人,单次注册成本 $0.473 对 $0.456;它的 24 小时同期群 3.01 对 2.08,这一天只有 15 个付费用户,前一日 32 个,这一天只能看方向。

SZ1 没有任何投放,它在 Meta 的日消耗上限在 09-22 的 00:21 UTC 读到 $20.00;它的 4 个注册和入账的 $117.42 都来自之前几天 买到的人。

KBM1、HR1 和 HR2 三个账户合计入账 $468.99,背后没有任何被计量到的花费,其中没有一分是当日回收。

分小时,2026-09-20

(i) 大盘逐小时,2026-09-20。 能放到报表时区上的账户都算在内、相加;投放数据落在投放小时上,自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$9.29897$10.3626$0.357$93.5710.07$14.241.53$14.241.5312
01$10.481,182$8.8726$0.403$278.8326.61$31.262.98$31.262.9826
02$13.451,374$9.7944$0.306$69.555.17$56.384.19$59.944.4614
03$12.411,302$9.5338$0.327$101.088.15$15.181.22$15.181.2212
04$17.461,774$9.8460$0.291$132.197.57$15.690.90$15.690.9022
05$15.011,596$9.4064$0.235$257.0617.13$36.352.42$39.912.6618
06$18.471,984$9.3192$0.201$164.878.93$18.190.98$18.190.9819
07$28.972,891$10.0296$0.302$230.717.96$47.471.64$47.471.6419
08$26.892,617$10.28104$0.259$161.386.00$22.260.83$22.260.8315
09$24.062,715$8.8683$0.290$97.224.04$42.991.79$42.991.7923
10$29.273,017$9.70106$0.276$135.184.62$64.292.20$64.292.2022
11$25.672,954$8.6999$0.259$154.696.03$25.711.00$28.651.1224
12$29.193,093$9.44102$0.286$124.964.28$31.301.07$34.861.1917
13$38.924,537$8.58172$0.226$146.733.77$61.581.58$77.922.0025
14$34.124,056$8.41169$0.202$281.048.24$39.101.15$57.631.6936
15$30.193,773$8.00160$0.189$211.357.00$94.693.14$104.903.4730
16$35.224,191$8.40181$0.195$211.085.99$67.271.91$92.482.6325
17$42.655,458$7.81199$0.214$210.354.93$37.170.87$51.361.2032
18$30.563,343$9.14158$0.193$123.944.06$68.202.23$110.083.6029
19$37.123,427$10.83124$0.299$181.324.88$69.851.88$117.413.1632
20$29.682,680$11.07123$0.241$211.807.14$179.536.05$261.048.8037
21$27.412,268$12.09127$0.216$187.266.83$63.922.33$168.176.1428
22$24.962,523$9.89120$0.208$133.525.35$52.862.12$62.992.5222
23$27.262,824$9.65126$0.216$171.166.28$23.600.87$60.772.2322

(ii) 同样这 24 小时,分账户,2026-09-20。

B1 当天花了 $90.30

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$1.66184$9.021$1.660$40.9924.70$0.000.00$0.000.007
01$2.18289$7.542$1.090$170.1378.04$3.221.48$3.221.4812
02$3.27349$9.371$3.270$30.269.26$0.000.00$0.000.005
03$1.65303$5.456$0.275$32.7619.85$15.189.20$15.189.204
04$5.70605$9.429$0.633$48.368.48$0.000.00$0.000.0011
05$3.55489$7.2612$0.296$146.5341.28$0.000.00$0.000.005
06$2.92532$5.4910$0.292$33.5711.50$0.000.00$0.000.006
07$4.79719$6.6610$0.479$169.9935.49$6.361.33$6.361.338
08$4.38602$7.288$0.547$70.6916.14$2.990.68$2.990.685
09$4.84628$7.717$0.691$23.214.80$0.000.00$0.000.007
10$5.58759$7.3510$0.558$32.285.78$3.560.64$3.560.646
11$4.07687$5.9211$0.370$68.5916.85$22.155.44$22.155.4410
12$4.06532$7.638$0.508$75.7318.65$0.000.00$0.000.008
13$4.37488$8.9510$0.437$65.3014.94$0.000.00$0.000.008
14$2.79347$8.0410$0.279$123.5144.27$15.185.44$30.3610.8813
15$3.15615$5.1214$0.225$69.2321.98$2.990.95$2.990.957
16$3.02564$5.3511$0.275$94.5831.32$3.561.18$3.561.185
17$3.01683$4.4112$0.251$84.6428.12$8.972.98$8.972.9810
18$4.09636$6.4313$0.315$20.144.92$0.000.00$0.000.005
19$5.61657$8.547$0.801$93.8916.74$6.551.17$6.551.1710
20$4.97550$9.0411$0.452$42.988.65$114.4423.03$162.1832.638
21$5.17427$12.115$1.034$102.0219.73$3.350.65$3.350.657
22$2.58428$6.032$1.290$61.6223.88$0.000.00$0.000.005
23$2.89400$7.231$2.890$110.8938.37$0.000.00$0.000.009

Nomad Node 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—3$0.000$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$18.91—$0.00—$0.00—2
05$0.000—0—$12.76—$0.00—$0.00—1
06$0.000—2$0.000$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—1$0.000$0.00—$0.00—$0.00—0
09$0.000—0—$3.67—$0.00—$0.00—1
10$0.000—1$0.000$7.15—$0.00—$0.00—1
11$0.000—2$0.000$3.58—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.48—$0.00—$0.00—1
16$0.000—1$0.000$3.58—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$9.89—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—1$0.000$0.00—$0.00—$0.00—0

Dicey2 当天花了 $363.61

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.01425$11.7917$0.295$24.404.87$14.242.84$14.242.843
01$5.74522$11.0014$0.410$44.007.67$6.501.13$6.501.136
02$7.36566$13.0025$0.294$9.711.32$10.111.37$13.671.863
03$7.69638$12.0524$0.320$6.720.87$0.000.00$0.000.002
04$7.89673$11.7235$0.225$13.071.66$3.560.45$3.560.454
05$3.23347$9.3110$0.323$49.3615.28$3.561.10$3.561.106
06$5.86597$9.8225$0.234$47.148.04$8.731.49$8.731.495
07$15.631,498$10.4352$0.301$32.182.06$20.031.28$20.031.286
08$17.181,500$11.4562$0.277$74.104.31$16.090.94$16.090.945
09$14.841,649$9.0051$0.291$30.282.04$34.142.30$34.142.309
10$18.771,747$10.7466$0.284$31.431.67$17.370.93$17.370.936
11$16.661,684$9.8952$0.320$35.392.12$0.000.00$0.000.007
12$18.311,862$9.8354$0.339$6.960.38$10.520.57$10.520.572
13$26.242,903$9.0499$0.265$58.702.24$44.461.69$60.802.3211
14$21.002,427$8.6585$0.247$115.165.48$17.020.81$20.360.9714
15$18.432,041$9.0393$0.198$83.294.52$54.122.94$64.333.4914
16$24.762,784$8.89128$0.193$100.344.05$43.321.75$68.522.7715
17$31.933,921$8.14139$0.230$35.361.11$7.120.22$10.680.337
18$17.261,729$9.9888$0.196$45.262.62$37.072.15$72.244.1910
19$21.521,814$11.8671$0.303$50.182.33$46.962.18$87.804.0812
20$17.631,492$11.8272$0.245$80.784.58$54.563.09$57.963.2916
21$13.681,077$12.7066$0.207$38.992.85$3.160.23$50.903.7210
22$12.901,161$11.1161$0.211$23.371.81$32.632.53$39.333.057
23$14.091,378$10.2269$0.204$29.782.11$10.660.76$27.621.965

HR1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$45.50—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—2$0.000$15.82—$0.00—$0.00—1
08$0.000—1$0.000$2.99—$0.00—$0.00—1
09$0.000—1$0.000$11.95—$0.00—$0.00—1
10$0.000—1$0.000$8.97—$0.00—$0.00—1
11$0.000—1$0.000$3.56—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$2.97—$0.00—$0.00—1
20$0.000—0—$2.97—$0.00—$0.00—1
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—1$0.000$28.18—$0.00—$0.00—2
01$0.000—2$0.000$24.81—$0.00—$0.00—4
02$0.000—1$0.000$13.62—$0.00—$0.00—3
03$0.000—3$0.000$2.97—$0.00—$0.00—1
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—5$0.000$3.56—$0.00—$0.00—1
06$0.000—4$0.000$35.79—$0.00—$0.00—3
07$0.000—2$0.000$0.00—$0.00—$0.00—0
08$0.000—2$0.000$3.58—$0.00—$0.00—1
09$0.000—1$0.000$25.12—$0.00—$0.00—4
10$0.000—2$0.000$3.58—$0.00—$0.00—1
11$0.000—2$0.000$29.91—$0.00—$0.00—1
12$0.000—3$0.000$22.93—$0.00—$0.00—2
13$0.000—4$0.000$5.98—$0.00—$0.00—1
14$0.000—1$0.000$13.60—$0.00—$0.00—4
15$0.000—0—$19.74—$0.00—$0.00—4
16$0.000—3$0.000$3.16—$0.00—$0.00—1
17$0.000—6$0.000$22.25—$0.00—$0.00—3
18$0.000—0—$12.99—$0.00—$0.00—1
19$0.000—3$0.000$3.48—$0.00—$0.00—1
20$0.000—3$0.000$15.18—$0.00—$0.00—1
21$0.000—3$0.000$2.97—$0.00—$0.00—1
22$0.000—2$0.000$3.58—$0.00—$0.00—1
23$0.000—1$0.000$10.72—$0.00—$0.00—2

SZ1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$2.94—$0.00—$0.00—1
03$0.000—1$0.000$6.64—$0.00—$0.00—2
04$0.000—1$0.000$2.94—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$7.23—$0.00—$0.00—2
11$0.000—0—$6.96—$0.00—$0.00—2
12$0.000—0—$9.87—$0.00—$0.00—2
13$0.000—0—$3.16—$0.00—$0.00—1
14$0.000—0—$11.02—$0.00—$0.00—1
15$0.000—1$0.000$12.99—$0.00—$0.00—1
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$35.88—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—1$0.000$3.56—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 当天花了 $164.80

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$2.62288$9.107$0.374$0.000.00$0.000.00$0.000.000
01$2.56371$6.908$0.320$39.8815.58$21.548.41$21.548.414
02$2.82459$6.1414$0.201$13.034.62$46.2716.41$46.2716.412
03$3.07361$8.504$0.767$6.502.12$0.000.00$0.000.002
04$3.87496$7.8014$0.276$48.9112.64$12.133.13$12.133.134
05$8.23760$10.8337$0.222$44.855.45$32.793.98$36.354.425
06$9.69855$11.3351$0.190$44.824.63$9.450.98$9.450.984
07$8.55674$12.6930$0.285$12.721.49$21.092.47$21.092.474
08$5.33515$10.3530$0.178$10.031.88$3.180.60$3.180.603
09$4.38438$10.0023$0.190$2.980.68$8.862.02$8.862.021
10$4.92511$9.6326$0.189$44.559.06$43.358.81$43.358.815
11$4.94583$8.4731$0.159$6.721.36$3.560.72$6.501.322
12$6.82699$9.7637$0.184$9.461.39$20.783.05$24.343.573
13$8.311,146$7.2559$0.141$13.591.64$17.122.06$17.122.064
14$10.331,282$8.0673$0.142$17.761.72$6.900.67$6.900.674
15$8.611,117$7.7152$0.166$22.622.63$37.584.36$37.584.363
16$7.44843$8.8338$0.196$5.880.79$20.402.74$20.402.742
17$7.71854$9.0341$0.188$64.548.37$21.082.73$31.724.1111
18$9.21978$9.4256$0.164$41.994.56$31.133.38$37.844.1112
19$9.99956$10.4542$0.238$27.242.73$16.351.64$23.062.317
20$7.08638$11.1037$0.191$24.123.41$10.541.49$40.905.787
21$8.56764$11.2052$0.165$43.295.06$57.416.71$113.9213.3110
22$9.48934$10.1554$0.176$41.394.37$20.232.13$23.662.508
23$10.281,046$9.8354$0.190$19.751.92$12.941.26$33.143.226

WD1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

每小时花 $9.29 到 $42.65,没有一个小时是空的;从 13:00 UTC 起的十一个小时装了 $358.09,之前的十三 个小时是 $260.62。

每小时 26 到 199 个注册,缺口里的七个小时现在各有 83 到 172 个,都是从注册通知里补回来的;原先流水 在 09:00 那个小时只有 5 个,10:00 到 14:00 一个都没有。

当日回收和 24 小时同期群都落在安装小时上,20:00 那一行装着全天 $1,179.08 当日回收里的 $179.53, 以及 $1,599.67 同期群 24 小时收入里的 $261.04,其中大半是 B1/povposer2 的一个付费用户;晚上几个小时从更 长的窗口里多拿到的最多,21:00 从 $63.92 到 $168.17。

2026-09-21T17:25:20.267985 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 40 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 2000 3000 4000 5000 impressions Impressions and installs by hour impressions installs 20 40 60 80 100 120 140 160 180 installs (Meta Leads) The day's motion — whole account, 2026-09-20 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-21T17:25:20.592004 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 10 11 12 13 14 CTR % CTR 0 4 8 12 16 20 hour (UTC) 8 9 10 11 12 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 17.5 20.0 22.5 25.0 27.5 30.0 32.5 35.0 37.5 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.20 0.25 0.30 0.35 0.40 0.45 USD Cost per install Delivery by hour — whole account, 2026-09-20 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

前一日 2026-09-19,同样两张表

(i) 大盘逐小时,2026-09-19。 能放到报表时区上的账户都算在内、相加;投放数据落在投放小时上,自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$15.782,444$6.4642$0.376$76.164.83$7.120.45$7.120.4514
01$25.703,534$7.2773$0.352$81.383.17$16.880.66$16.880.6615
02$21.633,242$6.6759$0.367$61.732.85$41.131.90$41.131.9012
03$30.033,457$8.6951$0.589$41.661.39$3.560.12$3.560.128
04$36.024,991$7.2285$0.424$80.542.24$19.060.53$19.060.5317
05$34.124,834$7.0687$0.392$90.772.66$40.241.18$47.281.3914
06$22.002,768$7.9563$0.349$143.476.52$13.670.62$13.670.6218
07$39.004,537$8.6092$0.424$246.146.31$139.533.58$164.614.2223
08$25.103,473$7.2366$0.380$129.325.15$61.272.44$77.383.0818
09$22.432,625$8.5460$0.374$119.355.32$0.000.00$0.000.0020
10$27.923,159$8.84118$0.237$32.981.18$15.060.54$15.060.549
11$19.262,065$9.3364$0.301$195.5010.15$10.060.52$10.060.5223
12$18.402,025$9.0953$0.347$84.224.58$13.650.74$62.843.4219
13$18.481,944$9.5159$0.313$106.025.74$17.230.93$47.592.5819
14$17.781,663$10.6946$0.387$114.856.46$14.500.82$14.500.8221
15$23.712,027$11.7075$0.316$112.644.75$90.143.80$123.545.2114
16$18.611,826$10.1960$0.310$184.949.94$30.401.63$46.402.4918
17$15.001,747$8.5943$0.349$50.383.36$0.000.00$16.781.129
18$20.832,071$10.0663$0.331$133.136.39$19.760.95$34.941.6822
19$17.311,719$10.0768$0.255$76.824.44$58.033.35$87.445.0515
20$15.811,157$13.6644$0.359$97.216.15$26.141.65$96.876.1313
21$14.481,050$13.7929$0.499$48.463.35$3.560.25$3.560.259
22$13.09995$13.1645$0.291$72.015.50$5.880.45$8.870.6813
23$13.021,088$11.9738$0.343$181.8713.97$6.820.52$33.332.5612

(ii) 同样这 24 小时,分账户,2026-09-19。

B1 当天花了 $184.12

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$6.571,094$6.017$0.939$41.156.26$7.121.08$7.121.088
01$9.181,197$7.6717$0.540$25.712.80$3.180.35$3.180.356
02$7.581,134$6.6814$0.541$31.284.13$14.611.93$14.611.933
03$9.581,103$8.6914$0.684$24.972.61$3.560.37$3.560.374
04$23.183,077$7.5345$0.515$38.181.65$6.550.28$6.550.288
05$22.363,075$7.2743$0.520$63.122.82$22.301.00$25.861.169
06$9.031,163$7.7623$0.393$115.6412.81$2.990.33$2.990.3313
07$22.332,626$8.5048$0.465$215.479.65$125.115.60$150.196.7316
08$12.491,722$7.2532$0.390$89.507.17$45.653.66$61.764.9410
09$10.221,218$8.3918$0.568$62.566.12$0.000.00$0.000.0010
10$6.61814$8.1222$0.300$19.702.98$11.771.78$11.771.785
11$5.41694$7.8018$0.301$91.3116.88$3.560.66$3.560.6615
12$5.30625$8.4813$0.408$46.728.81$3.560.67$3.560.679
13$3.67475$7.738$0.459$67.3318.35$7.121.94$22.306.0811
14$5.50394$13.967$0.786$71.1812.94$7.341.34$7.341.3411
15$3.39443$7.659$0.377$59.1717.45$9.542.81$36.2010.684
16$2.92375$7.799$0.324$93.4932.02$3.351.15$6.692.2910
17$2.62359$7.306$0.437$25.359.68$0.000.00$0.000.004
18$2.98414$7.207$0.426$64.6421.69$3.561.19$3.561.196
19$3.77415$9.0810$0.377$13.943.70$0.000.00$0.000.003
20$2.64232$11.388$0.330$41.3815.67$12.694.81$12.694.815
21$2.62257$10.195$0.524$13.635.20$0.000.00$0.000.003
22$2.37231$10.2613$0.182$32.4713.70$0.000.00$0.000.006
23$1.80179$10.068$0.225$155.8986.61$0.000.00$0.000.007

Nomad Node 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$3.16—$0.00—$0.00—1
02$0.000—1$0.000$3.56—$0.00—$0.00—1
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$3.16—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$3.58—$0.00—$0.00—1
07$0.000—0—$3.56—$0.00—$0.00—1
08$0.000—0—$3.29—$0.00—$0.00—1
09$0.000—0—$3.16—$0.00—$0.00—1
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—1$0.000$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$3.58—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$6.20—$0.00—$0.00—2
19$0.000—0—$12.76—$0.00—$0.00—1
20$0.000—0—$10.73—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$5.98—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 当天花了 $212.01

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$3.62225$16.095$0.724$24.506.77$0.000.00$0.000.003
01$5.09265$19.217$0.727$16.133.17$3.560.70$3.560.702
02$4.65336$13.849$0.517$0.000.00$0.000.00$0.000.000
03$8.78500$17.564$2.195$10.471.19$0.000.00$0.000.002
04$5.04358$14.089$0.560$6.561.30$12.512.48$12.512.482
05$4.33334$12.965$0.866$21.154.89$0.000.00$0.000.003
06$5.75348$16.526$0.958$6.531.14$10.681.86$10.681.862
07$7.19484$14.866$1.198$10.681.49$7.120.99$7.120.992
08$5.45390$13.979$0.606$26.424.85$3.200.59$3.200.594
09$5.79334$17.349$0.643$24.734.27$0.000.00$0.000.004
10$14.061,312$10.7247$0.299$6.780.48$0.000.00$0.000.002
11$10.461,006$10.4038$0.275$53.455.11$6.500.62$6.500.623
12$9.721,049$9.2730$0.324$23.982.47$6.930.71$6.930.717
13$12.921,236$10.4541$0.315$32.552.52$7.120.55$22.301.736
14$10.241,065$9.6229$0.353$12.701.24$0.000.00$0.000.003
15$18.711,392$13.4459$0.317$43.162.31$77.444.14$81.034.337
16$11.88960$12.3835$0.339$77.206.50$27.062.28$39.703.344
17$9.97975$10.2325$0.399$21.472.15$0.000.00$0.000.004
18$13.801,080$12.7841$0.337$52.583.81$10.060.73$25.241.8311
19$9.45822$11.5038$0.249$6.720.71$0.000.00$0.000.002
20$10.03627$16.0019$0.528$16.461.64$3.580.36$3.580.363
21$8.68497$17.4614$0.620$16.071.85$3.560.41$3.560.414
22$8.62482$17.8818$0.479$8.871.03$5.880.68$5.880.682
23$7.78502$15.5019$0.409$5.930.76$0.000.00$26.513.412

HR1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$16.58—$0.00—$0.00—1
02$0.000—0—$3.67—$0.00—$0.00—1
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$3.56—$0.00—$0.00—1
05$0.000—0—$3.56—$0.00—$0.00—1
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$5.98—$0.00—$0.00—1
08$0.000—1$0.000$2.99—$2.99—$2.99—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$2.99—$0.00—$0.00—1
12$0.000—1$0.000$0.00—$0.00—$39.73—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—1$0.000$7.34—$0.00—$0.00—1
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.67—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—1$0.000$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—2$0.000$10.52—$0.00—$0.00—3
01$0.000—1$0.000$6.31—$0.00—$0.00—1
02$0.000—2$0.000$6.72—$3.56—$3.56—2
03$0.000—1$0.000$0.00—$0.00—$0.00—0
04$0.000—1$0.000$3.58—$0.00—$0.00—1
05$0.000—4$0.000$0.00—$0.00—$0.00—0
06$0.000—2$0.000$0.00—$0.00—$0.00—0
07$0.000—3$0.000$3.56—$3.56—$3.56—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—1$0.000$25.96—$0.00—$0.00—4
10$0.000—6$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$44.19—$0.00—$0.00—3
12$0.000—5$0.000$3.67—$0.00—$0.00—1
13$0.000—2$0.000$6.13—$0.00—$0.00—2
14$0.000—2$0.000$16.76—$0.00—$0.00—4
15$0.000—0—$3.58—$0.00—$0.00—1
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—2$0.000$3.56—$0.00—$0.00—1
18$0.000—1$0.000$3.16—$0.00—$0.00—1
19$0.000—4$0.000$13.68—$0.00—$0.00—4
20$0.000—1$0.000$2.99—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—2$0.000$21.11—$0.00—$0.00—3
23$0.000—1$0.000$13.22—$0.00—$0.00—1

SZ1 当天花了 $67.98

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.251,067$4.9225$0.210$0.000.00$0.000.00$0.000.000
01$10.251,911$5.3647$0.218$13.491.32$10.140.99$10.140.994
02$8.191,559$5.2526$0.315$12.951.58$19.392.37$19.392.374
03$9.871,647$5.9927$0.366$6.230.63$0.000.00$0.000.002
04$6.611,369$4.8330$0.220$25.513.86$0.000.00$0.000.004
05$5.561,181$4.7131$0.179$2.940.53$0.000.00$3.480.631
06$4.641,012$4.5829$0.160$3.350.72$0.000.00$0.000.001
07$7.691,203$6.3933$0.233$6.900.90$3.740.49$3.740.492
08$5.171,153$4.4822$0.235$7.121.38$9.441.83$9.441.832
09$3.87739$5.2429$0.133$2.940.76$0.000.00$0.000.001
10$0.88108$8.159$0.098$2.943.34$3.293.74$3.293.741
11$0.000—2$0.000$0.00—$0.00—$0.00—0
12$0.000—1$0.000$6.69—$0.00—$0.00—1
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—1$0.000$3.29—$0.00—$0.00—1
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$3.56—$0.00—$0.00—1
19$0.000—1$0.000$0.00—$0.00—$3.56—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—1$0.000$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 当天花了 $61.40

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.3458$5.863$0.113$0.000.00$0.000.00$0.000.000
01$1.18161$7.331$1.180$0.000.00$0.000.00$0.000.000
02$1.21213$5.687$0.173$3.562.94$3.562.94$3.562.941
03$1.80207$8.705$0.360$0.000.00$0.000.00$0.000.000
04$1.19187$6.360—$0.000.00$0.000.00$0.000.000
05$1.87244$7.664$0.468$0.000.00$17.949.59$17.949.590
06$2.58245$10.533$0.860$14.385.57$0.000.00$0.000.001
07$1.79224$7.992$0.895$0.000.00$0.000.00$0.000.000
08$1.99208$9.572$0.995$0.000.00$0.000.00$0.000.000
09$2.55334$7.633$0.850$0.000.00$0.000.00$0.000.000
10$6.37925$6.8932$0.199$3.560.56$0.000.00$0.000.001
11$3.39365$9.296$0.565$3.561.05$0.000.00$0.000.001
12$3.38351$9.632$1.690$3.160.93$3.160.93$12.623.741
13$1.89233$8.118$0.236$0.000.00$2.991.58$2.991.580
14$2.04204$10.006$0.340$3.581.75$7.153.51$7.153.511
15$1.61192$8.396$0.268$6.734.18$3.161.96$6.313.922
16$3.81491$7.7616$0.238$0.000.00$0.000.00$0.000.000
17$2.41413$5.849$0.268$0.000.00$0.000.00$16.786.960
18$4.05577$7.0213$0.312$2.990.74$6.151.52$6.151.521
19$4.09482$8.4915$0.273$26.056.37$58.0314.19$83.8920.514
20$3.14298$10.5416$0.196$25.658.17$9.873.14$80.6025.673
21$3.18296$10.7410$0.318$18.775.90$0.000.00$0.000.002
22$2.10282$7.4510$0.210$3.581.70$0.000.00$2.991.421
23$3.44407$8.4510$0.344$6.821.98$6.821.98$6.821.982

WD1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

与前一日逐小时对照

两天都有投放的小时,按 UTC: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23。 只比这些共同投放小时。

数一数每个共同投放小时指向哪一边,这样不需要加权,问的也只是方向:

指标2026-09-20 更高的小时数更低的小时数符号检验
CPM13 of 2411 of 24p = 0.839
CTR11 of 2413 of 24p = 0.839
click→install23 of 241 of 24p = 0.000
CPI1 of 2423 of 24p = 0.000

符号检验丢掉幅度,换来的是一个不加权的方向。

逐小时完整对照,2026-09-19 → 2026-09-20

每一个共同投放小时,2026-09-19 → 2026-09-20。每个比值的分子分母都取自 Meta 的计量口径。收入列是刻意不放的:每小时的付费用户只有 0-3 人,逐小时的收入列等于把一个人的订单当成一个比率来读。

小时展示次数CPMCTRclick→installCPI
002,444 → 8976.46 → 10.367.57% → 13.49%17.8% → 18.2%0.478 → 0.422
013,534 → 1,1827.27 → 8.878.52% → 11.00%19.9% → 19.2%0.428 → 0.419
023,242 → 1,3746.67 → 9.799.38% → 10.92%16.8% → 24.7%0.424 → 0.364
033,457 → 1,3028.69 → 9.539.69% → 11.14%12.8% → 17.9%0.698 → 0.477
044,991 → 1,7747.22 → 9.848.70% → 11.05%15.7% → 23.5%0.530 → 0.380
054,834 → 1,5967.06 → 9.408.92% → 13.28%18.3% → 24.1%0.432 → 0.294
062,768 → 1,9847.95 → 9.3110.01% → 14.36%19.1% → 27.0%0.415 → 0.240
074,537 → 2,8918.60 → 10.029.70% → 11.73%18.0% → 23.6%0.494 → 0.362
083,473 → 2,6177.23 → 10.289.30% → 10.97%16.4% → 28.9%0.474 → 0.324
092,625 → 2,7158.54 → 8.8610.63% → 11.23%17.2% → 24.3%0.467 → 0.325
103,159 → 3,0178.84 → 9.7014.75% → 11.93%19.7% → 27.5%0.303 → 0.296
112,065 → 2,9549.33 → 8.6914.29% → 9.85%16.9% → 28.2%0.385 → 0.313
122,025 → 3,0939.09 → 9.4414.62% → 12.42%13.5% → 23.7%0.460 → 0.321
131,944 → 4,5379.51 → 8.5815.28% → 11.97%17.2% → 26.7%0.362 → 0.268
141,663 → 4,05610.69 → 8.4114.97% → 12.28%16.5% → 29.9%0.434 → 0.229
152,027 → 3,77311.70 → 8.0014.26% → 13.97%22.1% → 27.3%0.370 → 0.210
161,826 → 4,19110.19 → 8.4012.76% → 12.15%21.5% → 31.0%0.372 → 0.223
171,747 → 5,4588.59 → 7.8110.25% → 13.12%19.6% → 24.3%0.429 → 0.245
182,071 → 3,34310.06 → 9.1413.38% → 12.03%18.4% → 34.8%0.408 → 0.218
191,719 → 3,42710.07 → 10.8312.16% → 12.14%25.4% → 26.0%0.327 → 0.344
201,157 → 2,68013.66 → 11.0716.85% → 12.61%22.6% → 32.0%0.359 → 0.275
211,050 → 2,26813.79 → 12.0916.48% → 13.32%14.5% → 36.8%0.579 → 0.247
22995 → 2,52313.16 → 9.8916.58% → 14.15%20.0% → 31.4%0.397 → 0.223
231,088 → 2,82411.97 → 9.6515.17% → 13.74%15.2% → 28.4%0.521 → 0.248

符号检验上有两个指标差异显著,而且都往有利于这一天的方向走:24 个共同投放小时里点击→安装有 23 个更高,CPI 有 23 个更低,p 都是 0.000;CPM 更高和更低是 13 个对 11 个,CTR 是 11 个对 13 个,p 都是 0.839。

合并来看,点击→安装从 17.96% 涨到 27.46%,CTR 从 11.25% 涨到 12.34%,p 都是 0.000;CPM $9.31 对 $8.69,CPI $0.275 对 $0.430。

换一套计量口径看,自有记录也是同一个方向:注册多了 75.3%,点击只多了 20.7%,所以安装变便宜不只是 Meta 那边的计数。

这主要是素材名单换了:新的 undress 剪辑点击转成安装的比例在 30% 到 32% (GP1/strapsdutch、Dicey2/handrobe、Dicey2/strapsgerman),而只看 B1 自己那条广告系列、按它的账户 时区,早班那次出数上点击→安装差异不显著,19.54% 到 19.08%,p = 0.843。

2026-09-21T17:25:20.771900 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 8 10 12 14 16 CTR % CTR 2026-09-19 2026-09-20 0 5 10 15 20 hour (UTC) 7 8 9 10 11 12 13 14 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 15 20 25 30 35 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.2 0.3 0.4 0.5 0.6 0.7 USD Cost per install Delivery by hour — 2026-09-20 against 2026-09-19, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

分国家,2026-09-20

(i) 大盘分国家,2026-09-20。 按报表时区。 Meta 不提供小时 × 国家的交叉数据, 所以每一份国家切分都要从各自的账户日折算到 UTC; 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$146.2623.6%25,273$5.79626$0.234$298.262.0498
BR$58.819.5%3,404$17.28252$0.233$85.811.4632
ID$44.497.2%8,865$5.02366$0.122$35.250.7920
TR$31.105.0%1,703$18.2683$0.375$95.923.0813
MX$21.753.5%2,049$10.6278$0.279$30.621.4114
US$19.533.2%397$49.1418$1.085$9.380.4814
TH$18.042.9%1,835$9.83121$0.149$23.021.287
GB$15.212.5%389$39.1117$0.895$117.927.7510
MY$14.352.3%1,248$11.5042$0.342$28.371.9810
PH$14.032.3%2,818$4.98133$0.105$51.433.6712
AR$13.362.2%1,022$13.0859$0.227$17.941.348
CL$11.491.9%686$16.7526$0.442$17.791.555

另有 162 个国家没有列出,合计 $210.28,占本表的 34.0%。

对账:哪些是实测的,哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的;每一个合计都是实测。B1(UTC-7)$20.93 来自 Meta 2026-09-19,$69.37 来自 Meta 2026-09-20,实测的 UTC 日合计是 $90.30;Dicey2(UTC-7)$42.78 来自 Meta 2026-09-19,$320.83 来自 Meta 2026-09-20,实测的 UTC 日合计是 $363.61;GP1(UTC+0)不需要折算,它的 Meta 日就是 UTC 日,$164.80。上面这 1 个 UTC+0 账户用作校验基准:对它做折算必须原样还回它的国家导出,这条恒等式在这里成立。

上表中没有这些账户,逐个点名: Nomad Node, KBM1, HR1, HR2, SZ1, WD1。它们的花费在每一张日粒度的表里都有,缺的只是分国家的切分。

(ii) 同样的切分,分账户,2026-09-20。

B1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$18.1220.1%3,376$5.3742$0.431$41.042.2634
US$4.875.4%184$26.482$2.435$0.000.0010
GB$4.605.1%181$25.454$1.149$114.4424.908
MX$4.114.5%772$5.327$0.587$6.811.667
ID$3.574.0%1,110$3.2219$0.188$0.000.005
PL$2.662.9%214$12.401$2.658$0.000.005
IT$2.372.6%143$16.585$0.474$0.000.003
TR$2.352.6%288$8.166$0.392$0.000.002
AR$2.272.5%223$10.194$0.567$2.991.323
CA$2.252.5%74$30.644$0.564$5.982.653
MY$2.192.4%384$5.696$0.365$6.362.913
PH$2.102.3%822$2.569$0.233$3.351.595

另有 129 个国家没有列出,合计 $38.84,占本表的 43.0%。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$101.4427.9%17,206$5.90470$0.216$153.061.5146
BR$33.429.2%1,699$19.67133$0.251$28.400.8515
ID$24.906.8%4,779$5.21195$0.128$8.810.356
TR$20.005.5%929$21.5356$0.357$85.204.268
MX$13.483.7%843$15.9951$0.264$13.611.015
US$13.183.6%173$75.9712$1.098$5.980.453
MY$9.492.6%619$15.3326$0.365$15.661.655
GB$8.592.4%155$55.329$0.954$3.480.412
AR$7.842.2%469$16.6936$0.218$14.951.915
TH$7.542.1%805$9.3740$0.189$6.580.873
PH$6.701.8%1,108$6.0564$0.105$13.392.003
CL$6.471.8%305$21.1711$0.588$14.232.203

另有 149 个国家没有列出,合计 $110.57,占本表的 30.4%。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$26.7016.2%4,690$5.69114$0.234$104.173.9018
BR$25.3915.4%1,705$14.89119$0.213$57.412.2617
ID$16.019.7%2,976$5.38152$0.105$26.441.659
TH$10.506.4%1,030$10.1981$0.130$16.441.574
TR$8.755.3%486$18.0021$0.417$10.731.233
PH$5.233.2%888$5.8960$0.087$34.706.634
MX$4.172.5%434$9.6120$0.208$10.212.452
CO$3.402.1%361$9.4212$0.283$0.000.000
AR$3.262.0%330$9.8819$0.172$0.000.000
CL$3.041.8%171$17.7811$0.276$3.561.171
UA$2.811.7%157$17.9011$0.255$10.913.882
MY$2.681.6%245$10.9410$0.268$6.362.372

另有 140 个国家没有列出,合计 $52.86,占本表的 32.1%。

Nomad Node 没有分国家表:它的国家导出没有到。

KBM1 没有分国家表:它的国家导出没有到。

HR1 没有分国家表:它的国家导出没有到。

HR2 没有分国家表:它的国家导出没有到。

SZ1 没有分国家表:这一天它没有投放,是实测的零。

WD1 没有分国家表:这一天它没有投放,是实测的零。

这一节是这一天的 B1、Dicey2 和 GP1,覆盖了 Sinai 全部 $1,179.08 当日回收;没有国家内容的那些账户 一分当日回收都没有。

已知答案的校验在 GP1 上跑了,而且过了:它是 UTC+0,它的 Meta 日就是 UTC 日,折算把它的国家导出原样 还了回来。早班那一版报的那一分钱没过,是工具自己的舍入,两趟之间已经从工具里拿掉。

按这张表自己的付费用户数,有三个格子够到了 16 付费用户门槛:印度在 98 个付费用户上回报 2.04,前一日 是 70 个人上的 1.46;巴西 32 个人上 1.46;印尼 20 个人上 0.79。土耳其十三个人上的 3.08 和英国十个人上的 7.75 都只能看方向。

印度占了买量的 23.6%,CPM $5.79,前一日占 25.5%。

下面那张单次安装成本的图什么都画不出来,这个系列里从来没有画出来过。 折算后的国家切分里有花费、 展示次数和自有注册数,没有 Meta 的分国家安装数,所以那张图没有分母。

2026-09-21T17:25:20.866945 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID TR MX US TH GB MY PH AR CL 0 50 100 150 200 250 300 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-20 spend within-day revenue
Spend against within-day revenue, by country
2026-09-21T17:25:20.908713 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-20 (report clock)
Cost per install by country

前一日 2026-09-19,同样两张表

(i) 大盘分国家,2026-09-19。 按报表时区。 Meta 不提供小时 × 国家的交叉数据, 所以每一份国家切分都要从各自的账户日折算到 UTC; 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$133.9825.5%23,732$5.65419$0.320$195.981.4670
ID$37.857.2%8,217$4.61189$0.200$36.200.9616
BR$27.565.2%1,519$18.1480$0.344$44.781.6310
TR$26.035.0%1,251$20.8145$0.578$72.362.7811
US$24.824.7%478$51.8816$1.551$18.970.7612
MX$21.354.1%2,144$9.9646$0.464$6.810.3215
AR$15.803.0%1,112$14.2041$0.385$0.000.003
MY$14.702.8%1,564$9.4048$0.306$29.842.039
PH$12.332.3%3,084$4.0072$0.171$21.311.737
GB$11.602.2%362$32.0714$0.829$0.000.006
CL$11.592.2%712$16.2918$0.644$0.000.005
TH$11.032.1%1,264$8.7352$0.212$9.870.893

另有 170 个国家没有列出,合计 $176.88,占本表的 33.7%。

对账:哪些是实测的,哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的;每一个合计都是实测。B1(UTC-7)$87.48 来自 Meta 2026-09-18,$96.64 来自 Meta 2026-09-19,实测的 UTC 日合计是 $184.12;Dicey2(UTC-7)$37.26 来自 Meta 2026-09-18,$174.75 来自 Meta 2026-09-19,实测的 UTC 日合计是 $212.01;SZ1(UTC-7)$50.37 来自 Meta 2026-09-18,$17.61 来自 Meta 2026-09-19,实测的 UTC 日合计是 $67.98;GP1(UTC+0)不需要折算,它的 Meta 日就是 UTC 日,$61.40。上面这 1 个 UTC+0 账户用作校验基准:对它做折算必须原样还回它的国家导出,这条恒等式在这里成立。

上表中没有这些账户,逐个点名: Nomad Node, KBM1, HR1, HR2, WD1。它们的花费在每一张日粒度的表里都有,缺的只是分国家的切分。

(ii) 同样的切分,分账户,2026-09-19。

B1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$44.5124.2%8,375$5.31114$0.390$106.992.4034
US$14.768.0%395$37.3513$1.136$18.971.2810
TR$9.245.0%619$14.9121$0.440$10.731.167
ID$9.145.0%2,153$4.2438$0.240$15.631.7110
MX$8.404.6%1,258$6.6814$0.600$0.000.0012
AR$6.453.5%534$12.0814$0.461$0.000.001
CL$5.653.1%405$13.9610$0.565$0.000.003
GB$5.052.7%248$20.386$0.842$0.000.004
MY$4.962.7%722$6.8713$0.382$26.675.377
PH$3.882.1%1,389$2.7919$0.204$17.964.633
IT$3.602.0%202$17.779$0.399$7.342.043
PL$3.481.9%175$19.903$1.161$0.000.002

另有 143 个国家没有列出,合计 $65.00,占本表的 35.3%。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$55.7126.3%7,199$7.74175$0.318$60.511.0924
ID$16.807.9%2,711$6.2082$0.205$14.690.874
BR$14.226.7%653$21.7737$0.384$19.531.374
TR$11.975.6%341$35.1112$0.997$3.580.302
US$9.204.3%68$135.752$4.600$0.000.002
MX$8.183.9%408$20.0515$0.545$3.400.422
AR$6.723.2%321$20.9618$0.374$0.000.002
MY$5.752.7%355$16.1815$0.383$0.000.001
GB$5.072.4%76$66.573$1.690$0.000.001
TH$4.522.1%474$9.5422$0.206$0.000.000
CL$4.312.0%140$30.832$2.153$0.000.002
PH$4.081.9%526$7.7619$0.215$0.000.001

另有 134 个国家没有列出,合计 $65.49,占本表的 30.9%。

SZ1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$15.8323.3%5,362$2.9580$0.198$7.120.455
BR$8.9813.2%574$15.6625$0.359$9.471.052
ID$7.4110.9%2,061$3.6042$0.176$5.880.792
TH$4.666.9%602$7.7426$0.179$9.872.123
PH$3.575.2%957$3.7332$0.111$3.350.943
MY$3.234.8%370$8.7416$0.202$3.180.981
MX$3.184.7%329$9.6812$0.265$3.401.071
VN$1.982.9%248$7.9912$0.165$0.000.001
CO$1.932.8%240$8.066$0.322$0.000.000
PL$1.682.5%62$26.966$0.281$3.742.221
TR$1.311.9%100$13.103$0.435$0.000.000
GB$1.001.5%24$42.263$0.333$0.000.001

另有 120 个国家没有列出,合计 $13.21,占本表的 19.4%。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$17.9429.2%2,796$6.4150$0.359$21.361.197
ID$4.507.3%1,293$3.4827$0.167$0.000.000
BR$4.357.1%291$14.9318$0.241$15.783.634
TR$3.525.7%191$18.429$0.391$58.0616.512
AR$1.953.2%135$14.444$0.487$0.000.000
TH$1.843.0%187$9.844$0.460$0.000.000
MX$1.592.6%149$10.675$0.318$0.000.000
CO$1.212.0%100$12.094$0.302$0.000.000
PK$0.991.6%101$9.791$0.989$0.000.000
UA$0.841.4%55$15.261$0.839$0.000.000
PE$0.831.4%54$15.361$0.829$0.000.000
PH$0.811.3%212$3.822$0.405$0.000.000

另有 127 个国家没有列出,合计 $21.05,占本表的 34.3%。

Nomad Node 没有分国家表:它的国家导出没有到。

KBM1 没有分国家表:它的国家导出没有到。

HR1 没有分国家表:它的国家导出没有到。

HR2 没有分国家表:它的国家导出没有到。

WD1 没有分国家表:这一天它没有投放,是实测的零。

汇总:两日对比

2026-09-192026-09-20变化
花费$525.51$618.71+17.7%
展示次数60,44166,476+10.0%
CPM$8.69$9.31+7.0%
注册数 (自有)1,4832,599+75.3%
单次注册成本$0.354$0.238−32.8%
入账收入$2,561.54 (4.87)$4,070.87 (6.58)+58.9%
Meta 入账收入$2,165.79 (4.12)$3,560.81 (5.76)
当日回收$653.68 (1.24)$1,179.08 (1.91)+80.4%
同期群 24 小时$992.47 (1.89)$1,599.67 (2.59)+61.2%
入账付费用户283420+137
付费率 (8h)5.6%7.4%+1.8 pts
付费率 (d0)6.6%7.9%+1.3 pts
ARPU (8h)$0.4293$0.4559+6.2%
ARPU (d0)$0.6692$0.6155−8.0%
ARPPU (8h)$7.67$6.17−19.5%
ARPPU (d0)$10.13$7.77−23.3%

(ii) 分账户的三种收入口径两天对比,就是上面「当日,以及每一个账户」下面那一组一个账户一张表, 工具就是在那里输出它们的。

在两天都有投放的这 24 个小时上合并(UTC)。每个比值的分子分母都取自 Meta 的计量口径。

花费展示次数CPM点击CTR安装click→installCPI
2026-09-19$525.5160,4418.696,79711.25%1,22117.96%$0.430
2026-09-20$618.7166,4769.318,20112.34%2,25227.46%$0.275
  • 点击→安装 17.96% → 27.46%(+52.9%,p = 0.000),涨了。
  • CTR 11.25% → 12.34%(+9.7%,p = 0.000),涨了。

跨小时合并会按各小时的投放量给它们加权。 逐小时对照是同样两天的不加权读法;两者不一致的地方,说明结构变了。

合并漏斗读到的是 $525.51 和 $618.71,日粒度的表读到的也是这两个数,因为两天 24 个小时都有投放, 而名册里所有有投放的广告系列都在里面。

三个观测时长两天都已封口:当日回收 ROI 从 1.24 到 1.91,$653.68 到 $1,179.08;24 小时同期群从 1.89 到 2.59,$992.47 到 $1,599.67,背后分别是 98 个和 206 个付费用户;8 小时同期群从 1.21 到 1.92,$636.67 到 $1,185.01。

24 小时的窗口给这一天的当日回收多加了 $420.59,给 09-19 多加了 $338.79:这是各天的安装在午夜之后、 安装 24 小时之内付的钱,减去反过来那一部分。

入账收入按付款人的安装 UTC 日拆开。 第一行就是当日回收那个数。

安装日2026-09-20 入账占比
2026-09-20$1,179.0829.0%
2026-09-19$443.7410.9%
2026-09-18$216.625.3%
2026-09-17$16.340.4%
2026-09-16$75.491.9%
2026-09-15$201.514.9%

这一天的钱里有 $2,891.79 来自这一天之前买到的安装,占 71.0%,09-19 是 74.5%;列出来的六个安装日装着 $2,132.78,剩下的 $1,938.09 来自 09-14 及更早的安装。

2026-09-21T17:25:21.013501 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 4000 USD 4.88 1.24 1.89 6.58 1.91 2.59 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-19 against 2026-09-20 (UTC) 2026-09-19 2026-09-20
The three revenue measures on both days, ROAS above each bar
2026-09-21T17:25:21.075321 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-19 2026-09-20 0 500 1000 1500 2000 2500 3000 3500 4000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

广告系列

(i) 大盘当天跑过的每一条广告系列,2026-09-20。

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.6330.5%18,061$9.39857$0.198$372.832.2073
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.8029.6%17,568$9.38870$0.189$474.692.8888
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.1027.3%14,699$10.35601$0.253$123.080.8167
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.7312.5%9,776$7.13105$0.664$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

(ii) 同样的内容,分账户,2026-09-20。

B1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$69.73100.0%9,776$7.13105$0.664$178.132.5542
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—86$0.000$30.36—93

Nomad Node

没有投放,也没有注册。

KBM1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7

Dicey2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$169.6352.7%18,061$9.39857$0.198$372.832.2073
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$152.1047.3%14,699$10.35601$0.253$123.080.8167

HR1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—9$0.000$0.00—4

HR2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—55$0.000$0.00—34

SZ1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$0.000.0%0—4$0.000$0.00—12

GP1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$164.80100.0%17,568$9.38870$0.189$474.692.8888

WD1

没有投放,也没有注册。

⚠ 这一节和下面一节按各账户自己的日切分,取自日导出,不按报表时区。 Dicey2 和 B1 的账户日 09-20 从 09-20 的 07:00 UTC 到 09-21 的 07:00 UTC,所以 Sinai 在这里读 $556.26,报表时区上是 $618.71;GP1 在 UTC 上,两种 切法一样。

三条广告系列拿到的份额几乎一样:Dicey2 的 SZ1 像素那条 30.5%,GP1 那条 29.6%,Dicey2 的 Hasan1 像素那条 27.3%,B1 那条 12.5%。

四条里有三条 CPM 跌了:SZ1 像素那条从 $14.38 到 $9.39,Hasan1 像素那条从 $10.99 到 $10.35,B1 那条从 $8.27 到 $7.13;GP1 那条从 $8.08 涨到 $9.38,而它的花费是前一日的 2.7 倍。

B1 重建那条广告系列的操作记录按 2026-09-18 到 2026-09-22 请求,页面实际渲染的范围是 Sep 18, 2026 到 Sep 21, 2026,在读任何一行之前都核过。这个报表日在账户时间上是 09-19 的 17:00 到 09-20 的 17:00,里面只有 一条变更:预算在 09-19 账户时间 20:48,也就是 03:48 UTC,从每日 $150 调到 $100。这条广告系列在 09-20 账户时间 17:06 关掉,也就是 09-21 的 00:06 UTC,属于下一页。

另外三条广告系列的预算区间来自各广告系列自己的操作记录,因为这一趟只落盘了 B1 的。 GP1 那条在 04:35 UTC 从每日 $80 调到 $160;Dicey2 的 SZ1 像素那条在 06:16 UTC 从 $120 调到 $170,12:11 又调到 $200;它的 Hasan1 像素那条在 12:11 从 $150 调到 $200。

这一天之内有四条广告被关掉:GP1 上的 strapsbrunette、SZ1 像素那条上的 strapsgerman 和 Hasan1 像素 那条上的 strapsgermanm 在 18:00 到 18:02 UTC 之间关掉,posewipe 在 18:08。到这一趟拉取时,handrobe 和 templatewalln 读作最近被拒。

前一日 2026-09-19,同样两张表

(i) 大盘当天跑过的每一条广告系列,2026-09-19。

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$133.2132.2%12,118$10.99403$0.331$145.171.0956
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$117.5728.4%14,224$8.27306$0.384$293.572.5048
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$84.3220.4%5,863$14.38119$0.709$40.010.476
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$61.4014.8%7,597$8.08189$0.325$118.821.9417
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$17.614.3%3,203$5.50315$0.056$46.002.6120
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—98$0.000$0.00—90
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—43$0.000$7.12—29
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$2.99—7
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—2$0.000$0.00—10

(ii) 同样的内容,分账户,2026-09-19。

B1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$117.57100.0%14,224$8.27306$0.384$293.572.5048
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—98$0.000$0.00—90

Nomad Node

没有投放,也没有注册。

KBM1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—2$0.000$0.00—10

Dicey2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$133.2161.2%12,118$10.99403$0.331$145.171.0956
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260919_wlpixelDicey2$84.3238.8%5,863$14.38119$0.709$40.010.476

HR1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$2.99—7

HR2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—43$0.000$7.12—29

SZ1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$17.61100.0%3,203$5.50315$0.056$46.002.6120

GP1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260917GP1$61.40100.0%7,597$8.08189$0.325$118.821.9417

WD1

没有投放,也没有注册。

每一个素材

(i) 大盘当天跑过的每一个素材,2026-09-20。 一条广告一行,行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.645,259$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$59.975,794$10.35390$0.154$179.502.99$202.4232
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$52.986,911$7.67332$0.160$65.931.24$85.2114
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.203,257$11.42208$0.179$97.352.62$108.3816
vid_ww_povposer2_8s_9x16_sn_v2B1$35.446,163$5.7564$0.554$158.184.46$205.9324
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$32.944,969$6.63202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.342,552$11.11105$0.270$16.410.58$32.183
vid_ww_undressstraps_6s_9x16_sn_v1GP1$27.962,511$11.14117$0.239$81.792.93$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.883,483$6.8690$0.265$53.392.24$90.0615
vid_ww_poselabels_9s_9x16_sn_v1B1$19.131,857$10.305$3.826$0.000.00$0.001
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.031,330$13.5651$0.354$23.031.28$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.511,487$11.7896$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.761,075$8.1540$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.55903$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.74782$9.9027$0.287$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06355$8.6220$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

(ii) 同样的内容,分账户,2026-09-20。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_povposer2_8s_9x16_sn_v2B1$35.446,163$5.7564$0.554$158.184.46$205.9324
vid_ww_poselabels_9s_9x16_sn_v1B1$19.131,857$10.305$3.826$0.000.00$0.001
vid_ww_posefour_15s_9x16_sn_v1B1$15.161,756$8.6335$0.433$19.951.32$19.957
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—22$0.000$0.00—$0.007
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0012
vid_ww_lace_10s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.0012
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—10$0.000$0.00—$0.0011
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—2$0.000$30.36—$45.542
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0011
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_poseheart_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_posephoto_9s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.005

Nomad Node

没有投放,也没有注册。

KBM1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.002
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$60.645,259$11.53207$0.293$149.882.47$211.4230
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$52.986,911$7.67332$0.160$65.931.24$85.2114
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$32.944,969$6.63202$0.163$53.421.62$53.4217
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$28.342,552$11.11105$0.270$16.410.58$32.183
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$18.031,330$13.5651$0.354$23.031.28$26.435
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$17.511,487$11.7896$0.182$13.040.74$19.744
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$17.081,330$12.8431$0.551$3.560.21$3.561
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$13.06554$23.5712$1.088$0.000.00$3.562
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$8.761,075$8.1540$0.219$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$8.55903$9.4736$0.238$13.611.59$13.613
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$7.74782$9.9027$0.287$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$6.91826$8.3755$0.126$0.000.00$51.090
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$6.91553$12.5026$0.266$16.392.37$16.392
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$5.39533$10.1127$0.200$0.000.00$0.000
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$4.18751$5.5715$0.279$3.290.79$3.292
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$4.05241$16.807$0.579$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1Dicey2$3.45248$13.9116$0.216$13.884.02$13.882
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$3.06355$8.6220$0.153$52.3817.12$85.346
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$2.87226$12.708$0.359$14.244.96$14.241
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$2.44206$11.8411$0.222$10.084.13$25.263
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$2.29165$13.8831$0.074$13.485.89$13.483
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$2.20327$6.7337$0.059$13.866.30$17.425
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$2.15297$7.240—$0.000.00$0.002
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$2.12176$12.058$0.265$2.941.39$2.941
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$2.03125$16.247$0.290$3.671.81$3.671
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$1.73121$14.3010$0.173$6.823.94$6.822
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$1.43159$8.993$0.477$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.8143$18.843$0.270$5.987.38$5.981
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$0.7863$12.380—$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.4598$4.593$0.150$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.4432$13.750—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.4163$6.511$0.410$0.000.00$0.000
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$0.000—18$0.000$0.00—$0.000
vid_ww_sofa_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.003
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.001
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.005
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.004
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0010
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.004

HR1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000

HR2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—32$0.000$0.00—$0.0022
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—13$0.000$0.00—$0.008
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—9$0.000$0.00—$0.003
vid_ww_jetcone_7s_9x16_sn_v1HR2$0.000—1$0.000$0.00—$0.001

SZ1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$0.000—3$0.000$0.00—$0.006
vid_ww_posetold_7s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_strapsdutch_6s_9x16_sn_v1GP1$59.975,794$10.35390$0.154$179.502.99$202.4232
vid_ww_strapsbrunette_6s_9x16_sn_v1GP1$37.203,257$11.42208$0.179$97.352.62$108.3816
vid_ww_undressstraps_6s_9x16_sn_v1GP1$27.962,511$11.14117$0.239$81.792.93$130.6414
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.883,483$6.8690$0.265$53.392.24$90.0615
vid_ww_templatewallg_7s_9x16_sn_v1GP1$5.21613$8.5021$0.248$45.878.80$45.875
vid_ww_posesofa_7s_9x16_sn_v1GP1$3.53769$4.5917$0.208$3.581.01$3.582
vid_ww_undressrobe_6s_9x16_sn_v1GP1$2.66402$6.629$0.296$3.561.34$21.361
vid_ww_strapsthai_6s_9x16_sn_v1GP1$1.92285$6.749$0.213$6.503.38$6.502
vid_ww_handrobe_6s_9x16_sn_v1GP1$0.87192$4.535$0.174$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1GP1$0.6197$6.291$0.610$0.000.00$0.000
vid_ww_undresszip_6s_9x16_sn_v1GP1$0.4037$10.813$0.133$3.167.89$10.501
vid_ww_undressstocking_6s_9x16_sn_v1GP1$0.3162$5.000—$0.000.00$0.000
vid_ww_strapsturkishm_6s_9x16_sn_v1GP1$0.2355$4.180—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.0511$4.550—$0.000.00$0.000

WD1

没有投放,也没有注册。

按账户日算最大的五条广告是四条 undress 剪辑加 B1 的 povposer2:handrobe、strapsdutch、 strapsgerman、strapsbrunette 和 povposer2,合计 $246.23,占账户日买量的 44.3%。

报表日有五十条广告投放,09-19 是二十五条;每条广告在两种切法下的数字都不一样,下面的 A 表按报表时区。

⚠ HR2/uploadpanel 是广告 120251516018270671 更正后的标签,它在 Ads Manager 里的名字是 vid_ww_editortabs_13s_9x16_sn_v1,而它素材编辑器里放的是 vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, 2026-09-01 在编辑器里读到的;GP1 的 editortabs 是另外一条广告,它自己的素材还没有在它的编辑器里读过。

2026-09-21T17:25:21.225164 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 30 35 40 CTR % CTR by hour — every asset, 2026-09-20 (UTC) Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman Dicey2/templatewallj B1/povposer2 GP1/strapsbrunette B1/posefour Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf B1/poselabels Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls Dicey2/tworooms Dicey2/templatewalln Dicey2/fittingroomw Dicey2/posetoldw Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue GP1/templatewallg GP1/posesofa Dicey2/strapssouthasian Dicey2/templatewallm GP1/undressrobe Dicey2/posewipe
CTR by hour, one line per asset
2026-09-21T17:25:21.551186 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 20 40 60 80 100 installs / clicks % Click → install by hour — every asset, 2026-09-20 (UTC) Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman Dicey2/templatewallj B1/povposer2 GP1/strapsbrunette B1/posefour Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf B1/poselabels Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls Dicey2/tworooms Dicey2/templatewalln Dicey2/fittingroomw Dicey2/posetoldw Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue GP1/templatewallg GP1/posesofa Dicey2/strapssouthasian Dicey2/templatewallm GP1/undressrobe Dicey2/posewipe
Click-to-install by hour, one line per asset
2026-09-21T17:25:21.708136 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 USD Cost per install by hour — every asset, 2026-09-20 (UTC) Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman Dicey2/templatewallj B1/povposer2 GP1/strapsbrunette B1/posefour Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf B1/poselabels Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls Dicey2/templatewalln Dicey2/fittingroomw Dicey2/posetoldw Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue GP1/templatewallg GP1/posesofa Dicey2/strapssouthasian Dicey2/templatewallm
Cost per install by hour, one line per asset
2026-09-21T17:25:21.397731 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 USD per 1,000 impressions CPM by hour — every asset, 2026-09-20 (UTC) Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman Dicey2/templatewallj B1/povposer2 GP1/strapsbrunette B1/posefour Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf B1/poselabels Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls Dicey2/tworooms Dicey2/templatewalln Dicey2/fittingroomw Dicey2/posetoldw Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue GP1/templatewallg GP1/posesofa Dicey2/strapssouthasian Dicey2/templatewallm GP1/undressrobe Dicey2/posewipe
CPM by hour, one line per asset

前一日 2026-09-19,同样两张表

(i) 大盘当天跑过的每一个素材,2026-09-19。 一条广告一行,行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_posefour_15s_9x16_sn_v1B1$78.558,923$8.80131$0.600$99.351.26$118.8012
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$51.254,147$12.36136$0.377$71.611.40$71.615
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$41.914,559$9.19145$0.289$33.550.80$76.565
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$26.272,501$10.5051$0.515$19.260.73$22.851
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$26.181,796$14.5850$0.524$20.750.79$47.265
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.252,953$7.8770$0.332$77.143.32$193.679
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$22.51772$29.1618$1.251$0.000.00$0.000
vid_ww_posesofa_7s_9x16_sn_v1GP1$19.502,631$7.4152$0.375$21.501.10$21.504
vid_ww_templatewallg_7s_9x16_sn_v1GP1$17.721,809$9.8066$0.268$20.181.14$32.644
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$15.701,647$9.5344$0.357$2.940.19$2.941
vid_ww_poselabels_9s_9x16_sn_v1B1$14.442,207$6.545$2.888$9.540.66$36.201
vid_ww_posephoto_9s_9x16_sn_v1B1$12.051,317$9.1522$0.548$36.763.05$36.763
vid_ww_sofa_8s_9x16_sn_v1Dicey2$9.56656$14.5750$0.191$22.832.39$22.837
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$9.402,186$4.30205$0.046$25.872.75$25.8710
vid_ww_povposer2_8s_9x16_sn_v2B1$6.411,102$5.8251$0.126$61.979.67$65.5318
vid_ww_poseheart_7s_9x16_sn_v1B1$6.12675$9.0767$0.091$85.9414.04$111.038
vid_ww_posetold_7s_9x16_sn_v1SZ1$5.42776$6.9894$0.058$16.393.02$23.448
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$5.41439$12.320—$0.000.00$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$5.40263$20.531$5.400$0.000.00$0.002
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$4.37413$10.5811$0.397$10.682.44$10.687
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$3.21209$15.362$1.605$0.000.00$0.000
vid_ww_topcreator_10s_9x16_sn_v1SZ1$2.79241$11.5816$0.174$3.741.34$3.741
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$0.9687$11.030—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.93204$4.561$0.930$0.000.00$0.000
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.5325$21.200—$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.4634$13.530—$0.000.00$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.4043$9.300—$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.3932$12.192$0.195$0.000.00$0.000
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.3253$6.040—$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.3140$7.750—$0.000.00$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.2832$8.750—$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.2820$14.000—$0.000.00$0.000
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$0.2626$10.000—$0.000.00$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.259$27.780—$0.000.00$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.2415$16.000—$0.000.00$0.000
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$0.1723$7.390—$0.000.00$0.000
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$0.1735$4.860—$0.000.00$0.000
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.1737$4.590—$0.000.00$0.000
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$0.1611$14.550—$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.1316$8.120—$0.000.00$0.000
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.1118$6.110—$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.074$17.500—$0.000.00$0.000
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.079$7.780—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.025$4.000—$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.015$2.000—$0.000.00$0.000
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—28$0.000$7.12—$7.1218
vid_ww_poselace_11s_9x16_sn_v1B1$0.000—27$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—20$0.000$0.00—$0.0014
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—14$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.008
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.0010
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—8$0.000$0.00—$0.009
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.005
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—7$0.000$0.00—$0.002
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$2.99—$42.715
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.004
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$15.1817
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.006
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—3$0.000$3.56—$3.562
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.007
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.005
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.007
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.004

(ii) 同样的内容,分账户,2026-09-19。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_posefour_15s_9x16_sn_v1B1$78.558,923$8.80131$0.600$99.351.26$118.8012
vid_ww_poselabels_9s_9x16_sn_v1B1$14.442,207$6.545$2.888$9.540.66$36.201
vid_ww_posephoto_9s_9x16_sn_v1B1$12.051,317$9.1522$0.548$36.763.05$36.763
vid_ww_povposer2_8s_9x16_sn_v2B1$6.411,102$5.8251$0.126$61.979.67$65.5318
vid_ww_poseheart_7s_9x16_sn_v1B1$6.12675$9.0767$0.091$85.9414.04$111.038
vid_ww_poselace_11s_9x16_sn_v1B1$0.000—27$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—20$0.000$0.00—$0.0014
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—14$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.008
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.0010
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.005
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.004
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.002
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$15.1817
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.006
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_hybrid_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—1$0.000$0.00—$0.000
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.004

Nomad Node

没有投放,也没有注册。

KBM1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.005

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewallm_7s_9x16_sn_v1Dicey2$51.254,147$12.36136$0.377$71.611.40$71.615
vid_ww_templatewallj_7s_9x16_sn_v1Dicey2$41.914,559$9.19145$0.289$33.550.80$76.565
vid_ww_posetoldw_7s_9x16_sn_v1Dicey2$26.272,501$10.5051$0.515$19.260.73$22.851
vid_ww_fittingroomw_11s_9x16_sn_v1Dicey2$26.181,796$14.5850$0.524$20.750.79$47.265
vid_ww_topcreatorw_10s_9x16_sn_v1Dicey2$22.51772$29.1618$1.251$0.000.00$0.000
vid_ww_templatewalln_7s_9x16_sn_v1Dicey2$15.701,647$9.5344$0.357$2.940.19$2.941
vid_ww_sofa_8s_9x16_sn_v1Dicey2$9.56656$14.5750$0.191$22.832.39$22.837
vid_ww_handdressdown_6s_9x16_sn_v1Dicey2$5.41439$12.320—$0.000.00$0.000
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$5.40263$20.531$5.400$0.000.00$0.002
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$4.37413$10.5811$0.397$10.682.44$10.687
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$3.21209$15.362$1.605$0.000.00$0.000
vid_ww_undressstocking_6s_9x16_sn_v1Dicey2$0.9687$11.030—$0.000.00$0.000
vid_ww_undressstraps_6s_9x16_sn_v1Dicey2$0.5325$21.200—$0.000.00$0.000
vid_ww_handbackzip_6s_9x16_sn_v1Dicey2$0.4634$13.530—$0.000.00$0.000
vid_ww_strapsgermanm_6s_9x16_sn_v1Dicey2$0.4043$9.300—$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.3932$12.192$0.195$0.000.00$0.000
vid_ww_strapssouthasian_6s_9x16_sn_v1Dicey2$0.3253$6.040—$0.000.00$0.000
vid_ww_strapsmaya_6s_9x16_sn_v1Dicey2$0.3140$7.750—$0.000.00$0.000
vid_ww_strapscurls_6s_9x16_sn_v1Dicey2$0.2832$8.750—$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_sn_v1Dicey2$0.2820$14.000—$0.000.00$0.000
vid_ww_strapslatinatrue_6s_9x16_sn_v1Dicey2$0.2626$10.000—$0.000.00$0.000
vid_ww_handrobe_6s_9x16_sn_v1Dicey2$0.259$27.780—$0.000.00$0.000
vid_ww_robelatinatrue_6s_9x16_sn_v1Dicey2$0.2415$16.000—$0.000.00$0.000
vid_ww_handstraps_6s_9x16_sn_v1Dicey2$0.1723$7.390—$0.000.00$0.000
vid_ww_strapsasianm_6s_9x16_sn_v1Dicey2$0.1735$4.860—$0.000.00$0.000
vid_ww_strapsnordic_6s_9x16_sn_v1Dicey2$0.1737$4.590—$0.000.00$0.000
vid_ww_robenordic_6s_9x16_sn_v1Dicey2$0.1611$14.550—$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$0.1316$8.120—$0.000.00$0.000
vid_ww_robecurls_6s_9x16_sn_v1Dicey2$0.1118$6.110—$0.000.00$0.000
vid_ww_strapsarabgulf_6s_9x16_sn_v1Dicey2$0.074$17.500—$0.000.00$0.000
vid_ww_undressrobe_6s_9x16_sn_v1Dicey2$0.079$7.780—$0.000.00$0.000
vid_ww_robesouthasian_6s_9x16_sn_v1Dicey2$0.025$4.000—$0.000.00$0.000
vid_ww_robearabgulf_6s_9x16_sn_v1Dicey2$0.015$2.000—$0.000.00$0.000
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—3$0.000$3.56—$3.562
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.007
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.003
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.007

HR1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$2.99—$42.715
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.002

HR2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—28$0.000$7.12—$7.1218
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—8$0.000$0.00—$0.009
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—7$0.000$0.00—$0.002

SZ1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$9.402,186$4.30205$0.046$25.872.75$25.8710
vid_ww_posetold_7s_9x16_sn_v1SZ1$5.42776$6.9894$0.058$16.393.02$23.448
vid_ww_topcreator_10s_9x16_sn_v1SZ1$2.79241$11.5816$0.174$3.741.34$3.741
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewallf_7s_9x16_sn_v1GP1$23.252,953$7.8770$0.332$77.143.32$193.679
vid_ww_posesofa_7s_9x16_sn_v1GP1$19.502,631$7.4152$0.375$21.501.10$21.504
vid_ww_templatewallg_7s_9x16_sn_v1GP1$17.721,809$9.8066$0.268$20.181.14$32.644
vid_ww_editortabs_13s_9x16_sn_v1GP1$0.93204$4.561$0.930$0.000.00$0.000

WD1

没有投放,也没有注册。

固定素材区块

整个 Sinai 买量里一条广告一行,行上标出所属账户。先投放,再三种收入口径,最后国家结构。

A. 分素材:投放

每个比值的分子分母都取自 Meta 的计量口径。自有注册数不进这张表。

素材花费展示次数CPM点击CTR安装click→installCPI
Dicey2/handrobe$60.895,26811.5657910.99%18732.30%$0.326
GP1/strapsdutch$59.975,79410.351,16520.11%36931.67%$0.163
Dicey2/strapsgerman$53.266,9317.681,01714.67%30730.19%$0.173
Dicey2/templatewallj$40.645,8706.9268011.58%19027.94%$0.214
B1/povposer2$39.907,1055.622693.79%6122.68%$0.654
GP1/strapsbrunette$37.203,25711.4263719.56%19230.14%$0.194
B1/posefour$29.153,1959.122477.73%3413.77%$0.857
Dicey2/strapsgermanm$28.742,59511.0839015.03%10025.64%$0.287
GP1/undressstraps$27.962,51111.1439915.89%11127.82%$0.252
GP1/templatewallf$23.883,4836.862898.30%7927.34%$0.302
B1/poselabels$21.252,1739.78823.77%56.10%$4.250
Dicey2/undresshem$18.281,34413.6015711.68%4629.30%$0.397
Dicey2/strapsnordic$17.601,50911.6628318.75%8128.62%$0.217
Dicey2/strapscurls$17.341,35612.7914610.77%2819.18%$0.619
Dicey2/tworooms$13.4458123.139917.04%1212.12%$1.120
Dicey2/templatewalln$11.101,1759.4516013.62%4025.00%$0.277
Dicey2/fittingroomw$9.8688611.1311613.09%3429.31%$0.290
Dicey2/posetoldw$9.401,2757.371128.78%1513.39%$0.627
Dicey2/handbackzip$9.131,0998.3115414.01%3724.03%$0.247
Dicey2/robecurls$7.807969.809311.68%2627.96%$0.300
Dicey2/handdressdown$7.7060412.758914.74%3033.71%$0.257
Dicey2/topcreatorw$7.5842317.926615.60%710.61%$1.083
Dicey2/strapslatinatrue$7.1657712.419616.64%2627.08%$0.275
Dicey2/strapsmaya$7.108498.3614617.20%4933.56%$0.145
Dicey2/robelatinatrue$5.4553610.177413.81%2736.49%$0.202
GP1/templatewallg$5.216138.509315.17%1920.43%$0.274
Dicey2/robenordic$4.2125216.712811.11%621.43%$0.702
GP1/posesofa$3.537694.598010.40%1215.00%$0.294
Dicey2/undresszip$3.4524813.913514.11%1440.00%$0.246
Dicey2/strapssouthasian$3.334018.305413.47%1935.19%$0.175
Dicey2/templatewallm$3.2427111.967427.31%1925.68%$0.171
Dicey2/undressstocking$2.9921214.102612.26%726.92%$0.427
GP1/undressrobe$2.664026.624711.69%919.15%$0.296
Dicey2/undressrobe$2.5121511.672712.56%1140.74%$0.228
Dicey2/handstraps$2.2919911.51147.04%857.14%$0.286
Dicey2/undressstraps$2.2514415.622215.28%940.91%$0.250
Dicey2/posewipe$2.203017.3182.66%00.00%—
GP1/strapsthai$1.922856.744214.74%921.43%$0.213
Dicey2/strapsasianm$1.601948.25136.70%323.08%$0.533
GP1/handrobe$0.871924.532613.54%415.38%$0.218
Dicey2/robearabgulf$0.824817.08714.58%114.29%$0.820
Dicey2/bedroom$0.786512.0046.15%00.00%—
GP1/handbackzip$0.61976.291313.40%17.69%$0.610
Dicey2/yacht$0.524112.68614.63%00.00%—
Dicey2/strapsarabgulf$0.521025.1065.88%233.33%$0.260
Dicey2/robesouthasian$0.43686.32811.76%112.50%$0.430
GP1/undresszip$0.403710.811027.03%330.00%$0.133
GP1/undressstocking$0.31625.0058.06%00.00%—
GP1/strapsturkishm$0.23554.18610.91%00.00%—
GP1/editortabs$0.05114.55218.18%00.00%—
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—0——
B1/poolslow$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/lace$0.000—0—0——
KBM1/poolphoto$0.000—0—0——
KBM1/shirt$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/pool5$0.000—0—0——
Dicey2/stockings$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—0——
B1/templatewall$0.000—0—0——
Dicey2/creamseed$0.000—0—0——
Dicey2/creamsolara$0.000—0—0——
Dicey2/creamvloom$0.000—0—0——
B1/laceb$0.000—0—0——
B1/poolphotob$0.000—0—0——
B1/shirtb$0.000—0—0——
B1/templatewallb$0.000—0—0——
HR2/jetcone$0.000—0—0——
B1/poolslowr2$0.000—0—0——
B1/uploadpanelr2$0.000—0—0——
Dicey2/kimonor2$0.000—0—0——
Dicey2/templatewalld$0.000—0—0——
Dicey2/templatewallo$0.000—0—0——
SZ1/fittingroom$0.000—0—2—$0.000
Dicey2/templatepick$0.000—0—0——
B1/insetarrow$0.000—0—0——
Dicey2/crushwindow$0.000—0—0——
SZ1/posetold$0.000—0—0——
Dicey2/sofa$0.000—0—0——

B. 分素材:三种收入口径

每一列都是自有口径。Meta 只有入账收入这一种口径,所以它的数括在那一列旁边,不单独占一行。付费用户一栏数的是人头,不是交易笔数。同期群观测时长 H=24 小时,当天覆盖率 100%。报表时区 UTC。

素材入账收入bROAS (Meta)当日回收wROAS同期群观测时长cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)最大单人占比
Dicey2/handrobe$149.882.46 (2.48)$149.882.46$211.423.473115.0%1.0216.8214.3%
GP1/strapsdutch$179.502.99 (2.77)$179.502.99$202.423.38369.2%0.5195.6220.9%
Dicey2/strapsgerman$65.931.24 (1.17)$65.931.24$85.211.60185.4%0.2574.7321.7%
Dicey2/templatewallj$109.052.68 (5.43)$53.421.31$53.421.31125.9%0.2644.4516.3%
B1/povposer2$266.476.68 (12.96)$158.183.96$205.935.16914.1%3.21822.8872.3%
GP1/strapsbrunette$97.352.62 (2.61)$97.352.62$108.382.91167.7%0.5216.7719.3%
B1/posefour$54.581.87 (12.23)$19.950.68$19.950.68411.4%0.5704.9934.1%
Dicey2/strapsgermanm$16.410.57 (7.15)$16.410.57$32.181.1243.8%0.3068.0543.4%
GP1/undressstraps$81.792.93 (2.14)$81.792.93$130.644.671512.8%1.1178.7126.1%
GP1/templatewallf$169.927.12 (7.18)$53.392.24$90.063.771112.2%1.0018.1933.6%
B1/poselabels$26.671.25 (9.28)$0.000.00$0.000.0000.0%0.000——
Dicey2/undresshem$28.921.58 (5.79)$23.031.26$26.431.4535.9%0.5188.8169.9%
Dicey2/strapsnordic$13.040.74 (1.44)$13.040.74$19.741.1244.2%0.2064.9326.0%
Dicey2/strapscurls$3.560.21 (7.90)$3.560.21$3.560.2113.2%0.1153.56100.0%
Dicey2/tworooms$54.024.02 (2.32)$0.000.00$3.560.2618.3%0.2973.56—
Dicey2/templatewalln$16.551.49 (4.95)$13.611.23$13.611.2325.6%0.3786.8178.4%
Dicey2/fittingroomw$43.924.45 (4.69)$13.861.41$17.421.7738.1%0.4715.8151.4%
Dicey2/posetoldw$26.132.78 (3.53)$3.290.35$3.290.3516.7%0.2193.29100.0%
Dicey2/handbackzip$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/robecurls$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/handdressdown$13.481.75 (1.75)$13.481.75$13.481.7539.7%0.4354.4947.2%
Dicey2/topcreatorw$14.241.88 (4.76)$14.241.88$14.241.88112.5%1.78014.24100.0%
Dicey2/strapslatinatrue$16.392.29 (3.89)$16.392.29$16.392.2927.7%0.6308.2081.8%
Dicey2/strapsmaya$0.000.00 (1.84)$0.000.00$51.097.2023.6%0.92925.55—
Dicey2/robelatinatrue$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/templatewallg$58.3311.20 (11.21)$45.878.80$45.878.8029.5%2.18422.9393.1%
Dicey2/robenordic$0.000.00 (3.26)$0.000.00$0.000.0000.0%0.000——
GP1/posesofa$6.511.85 (1.83)$3.581.01$3.581.0115.9%0.2103.58100.0%
Dicey2/undresszip$13.884.02 (16.41)$13.884.02$13.884.02212.5%0.8686.9477.3%
Dicey2/strapssouthasian$52.3815.73 (14.35)$52.3815.73$85.3425.63735.0%4.26712.1937.0%
Dicey2/templatewallm$0.000.00 (33.55)$0.000.00$0.000.0000.0%0.000——
Dicey2/undressstocking$3.671.23 (2.41)$3.671.23$3.671.23114.3%0.5253.67100.0%
GP1/undressrobe$3.561.34 (2.55)$3.561.34$21.368.03111.1%2.37321.36100.0%
Dicey2/undressrobe$10.084.02 (5.47)$10.084.02$25.2610.07327.3%2.2978.4235.3%
Dicey2/handstraps$2.941.28 (1.30)$2.941.28$2.941.28112.5%0.3672.94100.0%
Dicey2/undressstraps$6.823.03 (2.97)$6.823.03$6.823.03220.0%0.6823.4152.2%
Dicey2/posewipe$88.6440.29 (17.72)$0.000.00$0.000.000————
GP1/strapsthai$6.503.38 (3.39)$6.503.38$6.503.38222.2%0.7223.2554.8%
Dicey2/strapsasianm$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/handrobe$0.000.00 (20.08)$0.000.00$0.000.0000.0%0.000——
Dicey2/robearabgulf$5.987.29 (0.00)$5.987.29$5.987.29133.3%1.9935.98100.0%
Dicey2/bedroom$0.000.00 (13.05)$0.000.00$0.000.000————
GP1/handbackzip$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/yacht$0.000.00 (56.27)$0.000.00$0.000.000————
Dicey2/strapsarabgulf$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/robesouthasian$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
GP1/undresszip$3.167.89 (0.00)$3.167.89$10.5026.25266.7%3.5005.25100.0%
GP1/undressstocking$0.000.00 (0.00)$0.000.00$0.000.000————
GP1/strapsturkishm$0.000.00 (0.00)$0.000.00$0.000.000————
GP1/editortabs$0.000.00 (0.00)$0.000.00$0.000.000————
B1/lace$127.68— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$145.21— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$80.03— (—)$0.00—$0.00—00.0%0.000——
B1/poolslow$0.00— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$303.12— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$34.85— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$31.87— (—)$0.00—$0.00—00.0%0.000——
KBM1/lace$27.86— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolphoto$3.29— (—)$0.00—$0.00—00.0%0.000——
KBM1/shirt$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$94.73— (—)$0.00—$0.00—00.0%0.000——
HR1/shirt$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/stockings$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$89.91— (—)$0.00—$0.00—00.0%0.000——
HR2/povpose$20.16— (—)$0.00—$0.00—00.0%0.000——
HR2/gym$10.06— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$181.62— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$19.54— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$203.68— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamseed$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamsolara$2.97— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamvloom$2.99— (—)$0.00—$0.00—00.0%0.000——
B1/laceb$3.56— (—)$0.00—$0.00—00.0%0.000——
B1/poolphotob$6.55— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$109.35— (—)$0.00—$0.00—00.0%0.000——
B1/templatewallb$5.92— (—)$0.00—$0.00—00.0%0.000——
HR2/jetcone$5.93— (—)$0.00—$0.00—00.0%0.000——
B1/poolslowr2$30.36— (—)$30.36—$45.54—2100.0%22.77022.7750.0%
B1/uploadpanelr2$67.03— (—)$0.00—$0.00—00.0%0.000——
Dicey2/kimonor2$6.45— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalld$28.61— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallo$154.44— (—)$0.00—$0.00—00.0%0.000——
SZ1/fittingroom$38.72— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatepick$0.00— (—)$0.00—$0.00—00.0%0.000——
B1/insetarrow$3.74— (—)$0.00—$0.00—00.0%0.000——
Dicey2/crushwindow$39.18— (—)$0.00—$0.00—00.0%0.000——
SZ1/posetold$68.29— (—)$0.00—$0.00—00.0%0.000——
Dicey2/sofa$35.57— (—)$0.00—$0.00—00.0%0.000——

16 付费用户门槛(#37):上表里付费用户不足 16 人的行,只能看方向,不能看幅度。

C. 分素材:国家结构

⚠ 这张表按账户日切分,本页其他所有表都按 UTC。 Meta 不提供小时 × 国家的交叉数据,分国家的投放数据只存在于广告账户自己的 UTC-7 日上,无法重新拼接。相对上面的 A、B 两表,它是一个偏移七小时的窗口;读它的国家结构,不要拿它和 A、B 比水平。

最后一列是该素材自己的当日回收里来自美国的比例:这个比例远高于它在美国的花费占比时,回报来自它买到的地域,而不是素材本身。

素材花费印度 %美国 %其他 %收入中美国占比
Dicey2/handrobe$60.6431.6%0.8%67.7%2.0%
GP1/strapsdutch$59.9712.4%0.5%87.0%0.0%
Dicey2/strapsgerman$52.9834.1%1.1%64.7%0.0%
Dicey2/templatewallj$32.9436.0%3.2%60.8%5.6%
B1/povposer2$35.4414.1%6.2%79.8%0.0%
GP1/strapsbrunette$37.2018.1%0.2%81.6%0.0%
B1/posefour$15.1631.1%2.1%66.8%0.0%
Dicey2/strapsgermanm$28.3421.0%5.6%73.4%0.0%
GP1/undressstraps$27.9611.6%0.9%87.4%4.2%
GP1/templatewallf$23.8821.2%3.1%75.6%0.0%
B1/poselabels$19.1321.0%6.7%72.3%—
Dicey2/undresshem$18.0322.0%7.0%71.0%0.0%
Dicey2/strapsnordic$17.5113.0%7.0%80.1%0.0%
Dicey2/strapscurls$17.0825.1%8.6%66.3%0.0%
Dicey2/tworooms$13.0616.1%9.0%75.0%—
Dicey2/templatewalln$8.5518.8%5.8%75.3%0.0%
Dicey2/fittingroomw$2.2035.0%0.0%65.0%0.0%
Dicey2/posetoldw$4.1819.1%0.0%80.9%0.0%
Dicey2/handbackzip$8.7635.3%0.1%64.6%—
Dicey2/robecurls$7.7427.8%5.9%66.3%—
Dicey2/handdressdown$2.2933.6%0.0%66.4%0.0%
Dicey2/topcreatorw$2.8716.0%1.0%82.9%0.0%
Dicey2/strapslatinatrue$6.9134.0%0.0%66.0%0.0%
Dicey2/strapsmaya$6.919.6%1.4%89.0%—
Dicey2/robelatinatrue$5.3918.9%3.0%78.1%—
GP1/templatewallg$5.2123.0%0.0%77.0%0.0%
Dicey2/robenordic$4.0515.3%0.5%84.2%—
GP1/posesofa$3.5315.9%1.4%82.7%0.0%
Dicey2/undresszip$3.4523.8%0.0%76.2%0.0%
Dicey2/strapssouthasian$3.0650.3%22.9%26.8%0.0%
Dicey2/undressstocking$2.0328.1%0.0%71.9%0.0%
GP1/undressrobe$2.6633.5%0.0%66.5%0.0%
Dicey2/undressrobe$2.4438.1%0.0%61.9%0.0%
Dicey2/handstraps$2.1243.4%0.0%56.6%0.0%
Dicey2/undressstraps$1.7322.0%0.0%78.0%0.0%
Dicey2/posewipe$2.1527.0%7.9%65.1%—
GP1/strapsthai$1.9229.2%0.0%70.8%0.0%
Dicey2/strapsasianm$1.4330.8%0.0%69.2%—
GP1/handrobe$0.8748.3%1.1%50.6%—
Dicey2/robearabgulf$0.8128.4%0.0%71.6%0.0%
Dicey2/bedroom$0.7847.4%6.4%46.2%—
GP1/handbackzip$0.6160.7%0.0%39.3%—
Dicey2/yacht$0.4445.5%0.0%54.5%—
Dicey2/strapsarabgulf$0.4564.4%0.0%35.6%—
Dicey2/robesouthasian$0.4141.5%0.0%58.5%—
GP1/undresszip$0.407.5%0.0%92.5%0.0%
GP1/undressstocking$0.3135.5%0.0%64.5%—
GP1/strapsturkishm$0.234.3%0.0%95.7%—
GP1/editortabs$0.0560.0%0.0%40.0%—

在 24 小时上有四行过了 16 付费用户门槛,四行都是 undress 剪辑:GP1/strapsdutch 36 个付费用户上 回报 3.38,单次安装成本 $0.163;Dicey2/handrobe 31 个上 3.47,$0.326;GP1/strapsbrunette 16 个上 2.91, $0.194;Dicey2/strapsgerman 18 个上 1.60,$0.173。

这四行里有三行在这一天之内就不再买量:strapsbrunette 在 18:00 UTC 被关掉,strapsgerman 在 18:02,handrobe 到拉取时读作最近被拒,广告系列关掉时还在跑、又能读的 Sinai 广告只剩 strapsdutch 一条。

GP1/undressstraps 离门槛差一个付费用户,15 个上 4.67,单次安装成本 $0.252;Dicey2/strapsgermanm 是 strapsgerman 同一条剪辑挂在另一条广告系列上,4 个上 1.12。

template wall 这几条都只能看方向:Dicey2/templatewallj 十二个付费用户上 1.31,GP1/templatewallf 十一个上 3.77,GP1/templatewallg 两个上 8.80,其中 93.1% 来自一个付费用户。

B1 这一轮读在很薄的付费用户数上:povposer2 九个付费用户上 5.16,最大的一个占 72.3%;posefour 四个上 0.68,单次安装成本 $0.857;poselabels 五个安装上 0.00,每个安装 $4.250。

C 表按账户日切分,每一行有花费的素材在那里水平都不一样;读它的国家结构就好,不要拿它的水平去比 A、B 两表。

2026-09-21T17:25:22.130564 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman GP1/strapsbrunette B1/povposer2 Dicey2/templatewallj Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls B1/posefour Dicey2/handbackzip Dicey2/templatewalln Dicey2/robecurls Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-20 (META day) IN BR ID TR MX TH other
Where each asset bought: share of its own spend by region
2026-09-21T17:25:22.265403 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman GP1/strapsbrunette B1/povposer2 Dicey2/templatewallj Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls B1/posefour Dicey2/handbackzip Dicey2/templatewalln Dicey2/robecurls Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 USD per install Cost per install by region — every asset, 2026-09-20 (META day) IN BR ID TR MX TH
Cost per install by region, every asset
2026-09-21T17:25:22.380423 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman GP1/strapsbrunette B1/povposer2 Dicey2/templatewallj Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls B1/posefour Dicey2/handbackzip Dicey2/templatewalln Dicey2/robecurls Dicey2/strapsmaya Dicey2/strapslatinatrue Dicey2/robelatinatrue 0 10 20 30 40 50 USD Within-day revenue by region — every asset, 2026-09-20 (META day) IN BR ID TR MX TH
Within-day revenue by region, every asset
2026-09-21T17:25:22.704473 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 5 10 15 20 25 30 35 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/povposer2 SZ1/fittingroom Dicey2/sofa B1/posefour Dicey2/tworooms Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch Dicey2/undresshem SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf B1/hybrid GP1/strapsbrunette GP1/posesofa B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
Payer rate d0 by day, one line per asset
2026-09-21T17:25:23.002840 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 1 2 3 4 cohort USD per install ARPU d0 by day — every asset (UTC) B1/povposer2 SZ1/fittingroom Dicey2/sofa B1/posefour Dicey2/tworooms Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch Dicey2/undresshem SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf B1/hybrid GP1/strapsbrunette GP1/posesofa B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue Dicey2/strapssouthasian B1/shirt HR2/uploadpanel B1/templatewall
ARPU d0 by day, one line per asset
2026-09-21T17:25:23.215757 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 5 10 15 20 25 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/povposer2 SZ1/fittingroom Dicey2/sofa B1/posefour Dicey2/tworooms Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch Dicey2/undresshem SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf B1/hybrid GP1/strapsbrunette GP1/posesofa B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/posephoto Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/strapssouthasian HR2/uploadpanel
ARPPU d0 by day, one line per asset
2026-09-21T17:25:23.425133 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 2 4 6 8 10 12 14 16 revenue / spend Within-day ROAS by day — every asset (UTC) B1/povposer2 SZ1/fittingroom Dicey2/sofa B1/posefour Dicey2/tworooms Dicey2/templatewallj Dicey2/handrobe GP1/strapsdutch Dicey2/undresshem SZ1/posetold Dicey2/strapsgerman Dicey2/templatewallm GP1/templatewallf B1/hybrid GP1/strapsbrunette GP1/posesofa B1/poseheart Dicey2/posetoldw Dicey2/strapsgermanm Dicey2/fittingroomw GP1/undressstraps Dicey2/templatewalln GP1/templatewallg Dicey2/strapsnordic Dicey2/strapscurls B1/poselace B1/posephoto Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue Dicey2/strapssouthasian
Within-day ROAS by day, one line per asset
2026-09-21T17:25:23.741454 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-20 Dicey2/handrobe GP1/strapsdutch Dicey2/strapsgerman Dicey2/templatewallj B1/povposer2 GP1/strapsbrunette B1/posefour Dicey2/strapsgermanm GP1/undressstraps GP1/templatewallf Dicey2/undresshem Dicey2/strapsnordic Dicey2/strapscurls Dicey2/templatewalln Dicey2/fittingroomw Dicey2/handbackzip Dicey2/robecurls Dicey2/handdressdown Dicey2/strapslatinatrue Dicey2/strapsmaya Dicey2/robelatinatrue
Composite: every asset across every measure, normalised across the day

Bslate —— 这一行以下的每一节都是 Bslate 的:当日、分小时、分国家、分广告系列、分素材,都记在 Bslate 自己那本账、自己那些账户上。用上面的按钮切换。

Bslate 的标签页。 下面每一节都是 Bslate 的:当日、分小时、分国家、广告系列和素材,走 bslate_lum 这套流水,账户名册里的三个账户。

Bslate 的第十天第一次同时在三个账户里跑:Dicey2 那条的预算在 12:11 UTC 调到每日 $300,GP1 那条从 06:43 UTC 起,WD1 那条从 20:23 UTC 起;这个产品花了 $346.53,前一日 $326.03,单次注册成本 $0.156 对 $0.191。

当日,以及每一个账户

2026-09-192026-09-20变化
花费$326.03$346.53+6.3%
展示次数27,27135,442+30.0%
CPM$11.96$9.78−18.2%
注册数 (自有)1,7082,228+30.4%
单次注册成本$0.191$0.156−18.5%
入账收入$2,157.71 (6.62)$2,351.85 (6.79)+9.0%
Meta 入账收入$2,842.99 (8.72)$3,243.40 (9.36)
当日回收$928.84 (2.85)$769.55 (2.22)−17.1%
同期群 24 小时$1,179.11 (3.62)$1,058.25 (3.05)−10.3%
入账付费用户208235+27
付费率 (8h)6.3%4.7%−1.6 pts
付费率 (d0)6.9%5.4%−1.5 pts
ARPU (8h)$0.5438$0.3077−43.4%
ARPU (d0)$0.6903$0.4750−31.2%
ARPPU (8h)$8.68$6.53−24.8%
ARPPU (d0)$9.99$8.75−12.5%

2026-09-20(当日)投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$346.53100%35,442$9.782,228$0.156
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$267.3977%26,783$9.981,930$0.139
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$63.3318%7,581$8.35258$0.245
WD1$15.815%1,078$14.6740$0.395

2026-09-20(当日)三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$2,351.856.79$769.552.22$1,058.253.051215.4%$0.4750$8.75
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$2,232.258.35$649.952.43$872.983.26995.1%$0.4523$8.82
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$71.131.12$71.131.12$100.091.58176.6%$0.3880$5.89
WD1$48.483.07$48.483.07$85.185.39512.5%$2.1294$17.04

每一个账户,2026-09-19 对比 2026-09-20,一个账户一张表。

B1 两天都没有投放,也没有人注册。

Nomad Node 两天都没有投放,也没有人注册。

KBM1 两天都没有投放,也没有人注册。

Dicey2

2026-09-192026-09-20变化
花费$326.03$267.39−18.0%
展示次数27,27126,783−1.8%
CPM$11.96$9.98−16.5%
注册数 (自有)1,7081,930+13.0%
单次注册成本$0.191$0.139−27.4%
入账收入$2,157.71 (6.62)$2,232.25 (8.35)+3.5%
Meta 入账收入$2,842.99 (8.72)$3,096.69 (11.58)
当日回收$928.84 (2.85)$649.95 (2.43)−30.0%
同期群 24 小时$1,179.11 (3.62)$872.98 (3.26)−26.0%
入账付费用户208217+9
付费率 (8h)6.3%4.4%−1.9 pts
付费率 (d0)6.9%5.1%−1.8 pts
ARPU (8h)$0.5438$0.2900−46.7%
ARPU (d0)$0.6903$0.4523−34.5%
ARPPU (8h)$8.68$6.58−24.1%
ARPPU (d0)$9.99$8.82−11.8%

HR1 两天都没有投放,也没有人注册。

HR2 两天都没有投放,也没有人注册。

SZ1 两天都没有投放,也没有人注册。

GP1

2026-09-192026-09-20变化
花费$0.00$63.33新增
展示次数07,581新增
CPM$0.00$8.35新增
注册数 (自有)0258新增
单次注册成本$0.000$0.245新增
入账收入$0.00$71.13 (1.12)新增
Meta 入账收入—$80.30 (1.27)
当日回收$0.00$71.13 (1.12)新增
同期群 24 小时$0.00$100.09 (1.58)新增
入账付费用户014+14
付费率 (8h)0.0%5.8%+5.8 pts
付费率 (d0)0.0%6.6%+6.6 pts
ARPU (8h)$0.0000$0.2884新增
ARPU (d0)$0.0000$0.3880新增
ARPPU (8h)$0.00$4.96新增
ARPPU (d0)$0.00$5.89新增

WD1

2026-09-192026-09-20变化
花费$0.00$15.81新增
展示次数01,078新增
CPM$0.00$14.67新增
注册数 (自有)040新增
单次注册成本$0.000$0.395新增
入账收入$0.00$48.48 (3.07)新增
Meta 入账收入—$66.41 (4.20)
当日回收$0.00$48.48 (3.07)新增
同期群 24 小时$0.00$85.18 (5.39)新增
入账付费用户04+4
付费率 (8h)0.0%12.5%+12.5 pts
付费率 (d0)0.0%12.5%+12.5 pts
ARPU (8h)$0.0000$1.2866新增
ARPU (d0)$0.0000$2.1294新增
ARPPU (8h)$0.00$10.29新增
ARPPU (d0)$0.00$17.04新增

2,228 个人注册,单次注册成本 $0.156,其中 121 个在 24 小时之内付了费:$1,058.25 同期群收入,回报 3.05,前一日是 118 个付费用户上的 3.62;两行都过了门槛。

回报在付费率和 ARPPU 两头都跌了:付费率 (d0) 从 6.9% 到 5.4%,ARPPU (d0) 从 $9.99 到 $8.75, ARPU (d0) 因此从 $0.6903 到 $0.4750。

Dicey2 少花了 18.0%,注册了 1,930 个人,前一日 1,708 个:单次注册成本 $0.139 对 $0.191;它的 24 小时 同期群回报 3.26,前一日 3.62,99 个付费用户对 118 个;当日回收 ROI 2.43 对 2.85。

GP1 和 WD1 都是这一天开出来的:GP1 $63.33 买到 258 个人,单次注册成本 $0.245,24 小时回报 1.58, 17 个付费用户,刚过门槛一个人;WD1 $15.81 买到 40 个人,$0.395,5 个付费用户上 5.39,只能看方向。

资金台账给 Bslate 这一天记的是 $2,357.69,本页入账 $2,351.85;新增用户 2,566 个,本页是 2,228 个,差额是台账里那些归不到任何广告系列 ID 的用户,以及他们里面付的 $5.84。

分小时,2026-09-20

(i) 大盘逐小时,2026-09-20。 能放到报表时区上的账户都算在内、相加;投放数据落在投放小时上,自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$4.58536$8.5422$0.208$112.0424.46$0.000.00$0.000.0013
07$23.942,668$8.97156$0.153$58.872.46$14.290.60$17.910.7510
08$21.492,253$9.54164$0.131$86.984.05$105.734.92$112.255.2215
09$14.761,577$9.36107$0.138$113.777.71$45.633.09$107.927.3122
10$19.952,134$9.35127$0.157$71.243.57$34.901.75$34.901.7517
11$16.681,991$8.38148$0.113$109.806.58$48.022.88$48.022.8819
12$14.761,632$9.04113$0.131$91.096.17$39.562.68$46.273.1315
13$22.402,639$8.49154$0.145$52.812.36$23.501.05$36.911.6510
14$22.092,572$8.59158$0.140$240.9010.91$11.870.54$11.870.5413
15$24.662,768$8.91155$0.159$148.336.02$54.962.23$60.882.4725
16$18.222,084$8.74143$0.127$161.428.86$58.483.21$121.786.6824
17$18.321,705$10.7495$0.193$69.033.77$14.820.81$18.381.0014
18$19.561,795$10.90113$0.173$157.668.06$48.002.45$89.764.5918
19$15.431,359$11.3571$0.217$111.027.20$10.110.66$10.110.6616
20$25.931,914$13.5591$0.285$181.827.01$110.204.25$159.536.1524
21$11.72872$13.4467$0.175$137.2111.71$6.280.54$25.772.2019
22$11.94991$12.0556$0.213$55.924.68$2.880.24$5.870.4912
23$13.001,117$11.6465$0.200$59.984.61$2.940.23$12.750.989

(ii) 同样这 24 小时,分账户,2026-09-20。

B1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 当天花了 $267.39

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.28622$8.4951$0.104$95.6918.12$70.6613.38$70.6613.3815
01$6.94799$8.6947$0.148$47.826.89$41.866.03$41.866.0311
02$5.43547$9.9349$0.111$55.7910.28$2.880.53$2.880.537
03$3.97340$11.6832$0.124$29.947.54$10.082.54$10.082.549
04$3.36294$11.4323$0.146$57.3017.05$0.000.00$0.000.004
05$2.12233$9.1021$0.101$45.4021.42$11.895.61$11.895.619
06$1.94185$10.4917$0.114$112.0457.75$0.000.00$0.000.0013
07$19.972,024$9.87122$0.164$58.872.95$14.290.72$17.910.9010
08$18.271,900$9.62143$0.128$74.294.07$93.045.09$99.555.4514
09$13.451,399$9.61103$0.131$113.778.46$45.633.39$107.928.0222
10$17.831,916$9.31122$0.146$68.283.83$31.941.79$31.941.7916
11$15.061,783$8.45144$0.105$109.807.29$48.023.19$48.023.1919
12$11.761,247$9.43103$0.114$91.097.75$39.563.36$46.273.9315
13$16.671,859$8.97135$0.123$45.692.74$16.380.98$29.791.798
14$16.711,801$9.28129$0.130$240.9014.42$11.870.71$11.870.7113
15$19.161,912$10.02116$0.165$132.116.90$28.971.51$34.891.8221
16$14.941,676$8.91129$0.116$152.0210.18$55.423.71$118.727.9521
17$14.631,398$10.4685$0.172$69.034.72$14.821.01$18.381.2614
18$17.441,544$11.30103$0.169$154.788.87$45.122.59$74.164.2517
19$11.211,000$11.2164$0.175$107.469.59$2.990.27$2.990.2715
20$7.05556$12.6844$0.160$161.6622.93$55.287.84$58.248.2619
21$7.59529$14.3553$0.143$114.9215.14$3.420.45$19.622.5816
22$8.26577$14.3242$0.197$49.536.00$2.880.35$5.870.7110
23$8.35642$13.0153$0.158$44.045.27$2.940.35$9.461.138

HR1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 当天花了 $63.33

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$2.64351$7.525$0.528$0.000.00$0.000.00$0.000.000
07$3.97644$6.1634$0.117$0.000.00$0.000.00$0.000.000
08$3.22353$9.1221$0.153$12.693.94$12.693.94$12.693.941
09$1.31178$7.364$0.328$0.000.00$0.000.00$0.000.000
10$2.12218$9.725$0.424$2.961.40$2.961.40$2.961.401
11$1.62208$7.794$0.405$0.000.00$0.000.00$0.000.000
12$3.00385$7.7910$0.300$0.000.00$0.000.00$0.000.000
13$5.73780$7.3519$0.302$7.121.24$7.121.24$7.121.242
14$5.38771$6.9829$0.186$0.000.00$0.000.00$0.000.000
15$5.50856$6.4339$0.141$16.222.95$25.994.73$25.994.734
16$3.28408$8.0414$0.234$9.402.87$3.060.93$3.060.933
17$3.69307$12.0210$0.369$0.000.00$0.000.00$0.000.000
18$2.12251$8.4510$0.212$2.881.36$2.881.36$15.607.361
19$4.22359$11.757$0.603$3.560.84$7.121.69$7.121.691
20$3.32312$10.6412$0.277$3.561.07$6.451.94$16.124.851
21$3.88311$12.489$0.431$9.312.40$2.860.74$6.151.582
22$3.68414$8.8914$0.263$3.430.93$0.000.00$0.000.001
23$4.65475$9.7912$0.388$0.000.00$0.000.00$3.290.710

WD1 当天花了 $15.81

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$15.561,046$14.8835$0.445$16.601.07$48.483.12$85.185.474
21$0.2532$7.815$0.050$12.9851.90$0.000.00$0.000.001
22$0.000—0—$2.96—$0.00—$0.00—1
23$0.000—0—$15.94—$0.00—$0.00—1

每小时花 $2.12 到 $25.93,没有一个小时是空的;从 07:00 UTC 起的十七个小时,也就是 Dicey2 的账户日 和它的日预算开始的地方,装了 $314.85。

每小时 21 到 164 个注册,缺口里的七个小时各有 107 到 158 个,都是从注册通知里补回来的。

20:00 和 08:00 这两个安装小时装着全天 $769.55 当日回收里的 $110.20 和 $105.73,以及 $1,058.25 同期群 24 小时收入里的 $159.53 和 $112.25;从更长的窗口里多拿到最多的是 16:00 那个小时,$58.48 到 $121.78。

2026-09-21T17:25:24.499049 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 500 1000 1500 2000 2500 impressions Impressions and installs by hour impressions installs 20 40 60 80 100 120 140 160 installs (Meta Leads) The day's motion — whole account, 2026-09-20 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-21T17:25:24.639079 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 14 16 18 20 22 24 CTR % CTR 0 4 8 12 16 20 hour (UTC) 9 10 11 12 13 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 25 30 35 40 45 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.100 0.125 0.150 0.175 0.200 0.225 0.250 0.275 0.300 USD Cost per install Delivery by hour — whole account, 2026-09-20 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

前一日 2026-09-19,同样两张表

(i) 大盘逐小时,2026-09-19。 能放到报表时区上的账户都算在内、相加;投放数据落在投放小时上,自有数据落在附录说明的那个小时上。

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$6.78504$13.4521$0.323$48.107.09$0.000.00$0.000.008
01$8.69699$12.4333$0.263$61.717.10$0.000.00$0.000.009
02$9.23712$12.9630$0.308$41.404.49$9.461.03$9.461.036
03$8.16563$14.4929$0.281$36.804.51$41.405.07$41.405.0710
04$8.36608$13.7521$0.398$22.312.67$2.880.34$2.880.344
05$10.88709$15.3533$0.330$145.0413.33$9.540.88$9.540.8810
06$8.71624$13.9628$0.311$66.707.66$18.012.07$18.012.078
07$7.92403$19.6519$0.417$57.927.31$2.880.36$2.880.365
08$7.49407$18.4023$0.326$20.712.77$51.696.90$51.696.906
09$8.62591$14.5913$0.663$88.9310.32$0.000.00$0.000.0012
10$10.11754$13.4133$0.306$31.653.13$6.640.66$6.640.665
11$12.72967$13.1533$0.385$55.974.40$7.300.57$7.300.5716
12$16.601,021$16.2665$0.255$84.845.11$88.785.35$92.365.5617
13$19.841,212$16.3754$0.367$102.705.18$23.251.17$23.251.178
14$16.081,274$12.6277$0.209$98.216.11$54.073.36$69.254.3119
15$23.082,017$11.44105$0.220$118.535.14$56.492.45$59.482.5814
16$35.343,556$9.94237$0.149$65.851.86$80.712.28$90.802.5718
17$27.523,240$8.49218$0.126$115.914.21$204.587.43$285.1310.3623
18$20.542,164$9.49164$0.125$148.777.24$45.902.23$61.573.0022
19$18.611,781$10.45125$0.149$154.198.29$16.020.86$39.692.1318
20$13.121,154$11.37119$0.110$237.6518.11$117.628.97$123.569.4222
21$11.93826$14.4473$0.163$104.708.78$19.131.60$47.163.9516
22$8.99756$11.8985$0.106$119.6913.31$45.265.03$66.847.4418
23$6.71729$9.2070$0.096$129.4219.29$27.234.06$70.2410.4717

(ii) 同样这 24 小时,分账户,2026-09-19。

B1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 当天花了 $326.03

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$6.78504$13.4521$0.323$48.107.09$0.000.00$0.000.008
01$8.69699$12.4333$0.263$61.717.10$0.000.00$0.000.009
02$9.23712$12.9630$0.308$41.404.49$9.461.03$9.461.036
03$8.16563$14.4929$0.281$36.804.51$41.405.07$41.405.0710
04$8.36608$13.7521$0.398$22.312.67$2.880.34$2.880.344
05$10.88709$15.3533$0.330$145.0413.33$9.540.88$9.540.8810
06$8.71624$13.9628$0.311$66.707.66$18.012.07$18.012.078
07$7.92403$19.6519$0.417$57.927.31$2.880.36$2.880.365
08$7.49407$18.4023$0.326$20.712.77$51.696.90$51.696.906
09$8.62591$14.5913$0.663$88.9310.32$0.000.00$0.000.0012
10$10.11754$13.4133$0.306$31.653.13$6.640.66$6.640.665
11$12.72967$13.1533$0.385$55.974.40$7.300.57$7.300.5716
12$16.601,021$16.2665$0.255$84.845.11$88.785.35$92.365.5617
13$19.841,212$16.3754$0.367$102.705.18$23.251.17$23.251.178
14$16.081,274$12.6277$0.209$98.216.11$54.073.36$69.254.3119
15$23.082,017$11.44105$0.220$118.535.14$56.492.45$59.482.5814
16$35.343,556$9.94237$0.149$65.851.86$80.712.28$90.802.5718
17$27.523,240$8.49218$0.126$115.914.21$204.587.43$285.1310.3623
18$20.542,164$9.49164$0.125$148.777.24$45.902.23$61.573.0022
19$18.611,781$10.45125$0.149$154.198.29$16.020.86$39.692.1318
20$13.121,154$11.37119$0.110$237.6518.11$117.628.97$123.569.4222
21$11.93826$14.4473$0.163$104.708.78$19.131.60$47.163.9516
22$8.99756$11.8985$0.106$119.6913.31$45.265.03$66.847.4418
23$6.71729$9.2070$0.096$129.4219.29$27.234.06$70.2410.4717

HR1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

GP1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

WD1 当天花了 $0.00

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

与前一日逐小时对照

两天都有投放的小时,按 UTC: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23。 只比这些共同投放小时。

数一数每个共同投放小时指向哪一边,这样不需要加权,问的也只是方向:

指标2026-09-20 更高的小时数更低的小时数符号检验
CPM6 of 2418 of 24p = 0.023
CTR10 of 2414 of 24p = 0.541
click→install19 of 245 of 24p = 0.007
CPI6 of 2418 of 24p = 0.023

符号检验丢掉幅度,换来的是一个不加权的方向。

逐小时完整对照,2026-09-19 → 2026-09-20

每一个共同投放小时,2026-09-19 → 2026-09-20。每个比值的分子分母都取自 Meta 的计量口径。收入列是刻意不放的:每小时的付费用户只有 0-3 人,逐小时的收入列等于把一个人的订单当成一个比率来读。

小时展示次数CPMCTRclick→installCPI
00504 → 62213.45 → 8.4917.86% → 18.81%21.1% → 46.2%0.357 → 0.098
01699 → 79912.43 → 8.6919.31% → 20.03%24.4% → 31.9%0.263 → 0.136
02712 → 54712.96 → 9.9318.54% → 21.94%20.5% → 41.7%0.342 → 0.109
03563 → 34014.49 → 11.6818.12% → 22.06%29.4% → 42.7%0.272 → 0.124
04608 → 29413.75 → 11.4318.59% → 19.39%17.7% → 38.6%0.418 → 0.153
05709 → 23315.35 → 9.1019.18% → 25.32%27.9% → 37.3%0.286 → 0.096
06624 → 53613.96 → 8.5419.23% → 16.98%24.2% → 27.5%0.300 → 0.183
07403 → 2,66819.65 → 8.9716.38% → 20.80%27.3% → 27.2%0.440 → 0.159
08407 → 2,25318.40 → 9.5419.90% → 20.82%24.7% → 33.5%0.374 → 0.137
09591 → 1,57714.59 → 9.3615.91% → 17.88%14.9% → 37.2%0.616 → 0.141
10754 → 2,13413.41 → 9.3517.77% → 22.31%24.6% → 24.8%0.306 → 0.169
11967 → 1,99113.15 → 8.3819.65% → 18.88%17.9% → 37.2%0.374 → 0.119
121,021 → 1,63216.26 → 9.0420.57% → 19.36%31.0% → 34.8%0.255 → 0.134
131,212 → 2,63916.37 → 8.4919.22% → 19.14%23.6% → 29.9%0.361 → 0.148
141,274 → 2,57212.62 → 8.5920.09% → 20.02%28.5% → 29.7%0.220 → 0.144
152,017 → 2,76811.44 → 8.9120.18% → 17.41%26.0% → 32.6%0.218 → 0.157
163,556 → 2,0849.94 → 8.7421.74% → 18.57%29.9% → 38.2%0.153 → 0.123
173,240 → 1,7058.49 → 10.7420.46% → 17.13%31.1% → 32.9%0.134 → 0.191
182,164 → 1,7959.49 → 10.9021.77% → 19.16%33.1% → 33.4%0.132 → 0.170
191,781 → 1,35910.45 → 11.3519.31% → 17.59%33.4% → 26.8%0.162 → 0.241
201,154 → 1,91411.37 → 13.5523.40% → 14.47%41.1% → 32.1%0.118 → 0.291
21826 → 87214.44 → 13.4424.09% → 18.23%36.2% → 46.5%0.166 → 0.158
22756 → 99111.89 → 12.0525.40% → 17.36%44.3% → 29.7%0.106 → 0.234
23729 → 1,1179.20 → 11.6426.75% → 18.08%33.8% → 31.7%0.102 → 0.203

符号检验上有三个指标差异显著,而且都往有利于这一天的方向走:24 个共同投放小时里 CPM 和 CPI 各有 18 个更低,p = 0.023;点击→安装有 19 个更高,p = 0.007;CTR 更高和更低是 10 个对 14 个,p = 0.541。

合并来看,点击→安装从 29.54% 涨到 32.69%,CTR 从 20.56% 跌到 18.98%,p 都是 0.000;CPM $9.78 对 $11.96,CPI $0.158 对 $0.197。

两天落在不同的预算区间,素材名单也不同:Dicey2 的预算在 12:11 UTC 从 $250 调到 $300,中间有五分钟 是 $200;GP1 和 WD1 的广告系列 09-19 还不存在,这一天合计拿了 22.8% 的花费。

2026-09-21T17:25:24.801676 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 14 16 18 20 22 24 26 CTR % CTR 2026-09-19 2026-09-20 0 5 10 15 20 hour (UTC) 8 10 12 14 16 18 20 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 15 20 25 30 35 40 45 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.1 0.2 0.3 0.4 0.5 0.6 USD Cost per install Delivery by hour — 2026-09-20 against 2026-09-19, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

分国家,2026-09-20

(i) 大盘分国家,2026-09-20。 按报表时区。 Meta 不提供小时 × 国家的交叉数据, 所以每一份国家切分都要从各自的账户日折算到 UTC; 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$60.7317.5%11,153$5.45410$0.148$79.251.3041
BR$36.7010.6%2,418$15.18217$0.169$71.011.9333
ID$26.237.6%5,697$4.60287$0.091$35.751.3620
TR$16.124.7%1,004$16.0568$0.237$7.360.4611
US$15.064.3%217$69.4726$0.579$56.813.7712
MX$13.513.9%1,174$11.51106$0.127$6.810.506
AR$11.723.4%953$12.3179$0.148$14.951.286
TH$9.542.8%1,162$8.2175$0.127$23.022.414
CL$7.232.1%488$14.8132$0.226$7.120.984
CO$7.052.0%599$11.7655$0.128$17.802.537
GB$6.972.0%196$35.5824$0.290$10.861.564
PH$6.361.8%1,298$4.9075$0.085$3.410.544

另有 161 个国家没有列出,合计 $129.31,占本表的 37.3%。

对账:哪些是实测的,哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的;每一个合计都是实测。Dicey2(UTC-7)$29.04 来自 Meta 2026-09-19,$238.35 来自 Meta 2026-09-20,实测的 UTC 日合计是 $267.39;GP1(UTC+0)不需要折算,它的 Meta 日就是 UTC 日,$63.33;WD1(UTC+0)不需要折算,它的 Meta 日就是 UTC 日,$15.81。上面这 2 个 UTC+0 账户用作校验基准:对它们做折算必须原样还回各自的国家导出,这条恒等式在这里成立。

上表中没有这些账户,逐个点名: B1, Nomad Node, KBM1, HR1, HR2, SZ1。它们的花费在每一张日粒度的表里都有,缺的只是分国家的切分。

(ii) 同样的切分,分账户,2026-09-20。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$49.5118.5%9,334$5.30379$0.131$57.891.1736
BR$27.2210.2%1,817$14.98190$0.143$65.092.3931
ID$17.906.7%3,745$4.78209$0.086$20.181.1318
US$13.815.2%200$69.1225$0.552$56.814.1112
MX$11.554.3%989$11.6996$0.120$6.810.596
AR$9.873.7%769$12.8472$0.137$14.951.516
TR$9.833.7%672$14.6255$0.179$7.360.7511
TH$6.572.5%812$8.0861$0.108$23.023.514
GB$6.342.4%170$37.3223$0.276$10.861.714
CO$6.032.3%489$12.3250$0.121$17.802.957
CL$5.382.0%385$13.9730$0.179$7.121.324
MY$4.991.9%436$11.4537$0.135$3.180.643

另有 148 个国家没有列出,合计 $98.39,占本表的 36.8%。

GP1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$10.0115.8%1,570$6.3823$0.435$14.241.423
ID$7.7812.3%1,848$4.2177$0.101$15.582.002
BR$7.2111.4%452$15.9521$0.343$5.920.822
TR$5.168.1%247$20.8911$0.469$0.000.000
TH$2.924.6%343$8.5114$0.209$0.000.000
PH$2.273.6%532$4.2720$0.114$3.411.501
MX$1.702.7%162$10.4910$0.170$0.000.000
AR$1.552.4%149$10.404$0.387$0.000.000
VN$1.171.8%234$5.007$0.167$0.000.000
CL$0.941.5%80$11.751$0.940$0.000.000
CO$0.941.5%103$9.135$0.188$0.000.000
MY$0.931.5%116$8.022$0.465$0.000.000

另有 126 个国家没有列出,合计 $20.75,占本表的 32.8%。

WD1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
BR$2.2714.4%149$15.236$0.378$0.000.000
IN$1.217.7%249$4.868$0.151$7.125.882
TR$1.137.1%85$13.292$0.565$0.000.000
US$1.056.6%9$116.671$1.050$0.000.000
CL$0.915.8%23$39.571$0.910$0.000.000
FR$0.815.1%8$101.250—$0.000.000
IT$0.795.0%15$52.671$0.790$3.564.501
JO$0.795.0%6$131.671$0.790$37.8047.851
ID$0.553.5%104$5.291$0.550$0.000.000
DE$0.543.4%3$180.000—$0.000.000
ES$0.402.5%14$28.570—$0.000.000
CA$0.372.3%4$92.500—$0.000.000

另有 67 个国家没有列出,合计 $4.99,占本表的 31.6%。

B1 没有分国家表:这一天它没有投放,是实测的零。

Nomad Node 没有分国家表:它的国家导出没有到。

KBM1 没有分国家表:它的国家导出没有到。

HR1 没有分国家表:它的国家导出没有到。

HR2 没有分国家表:它的国家导出没有到。

SZ1 没有分国家表:这一天它没有投放,是实测的零。

这一节是 Dicey2、GP1 和 WD1,里面的比值都是这个产品全部 $346.53 上的回报:印度占了 17.5% 的买量, 41 个付费用户上回报 1.30;巴西 33 个人上 1.93;印尼 20 个人上 1.36;这三个格子够到了门槛。09-19 印度是 41 个人 上的 0.91,巴西 28 个人上的 4.02。

美国十二个付费用户上回报 3.77,CPM $69.47,是表上最贵的展示,只能看方向。

已知答案的校验在 GP1 和 WD1 上跑了,而且过了:两者都是 UTC+0,它们的 Meta 日就是 UTC 日,折算把它们 的国家导出原样还了回来。

下面那张单次安装成本的图什么都画不出来。 折算后的国家切分里有花费、展示次数和自有注册数,没有 Meta 的分国家安装数,所以那张图没有分母。

2026-09-21T17:25:24.901217 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID TR US MX AR TH CL CO GB PH 0 10 20 30 40 50 60 70 80 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-20 spend within-day revenue
Spend against within-day revenue, by country
2026-09-21T17:25:24.936556 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-20 (report clock)
Cost per install by country

前一日 2026-09-19,同样两张表

(i) 大盘分国家,2026-09-19。 按报表时区。 Meta 不提供小时 × 国家的交叉数据, 所以每一份国家切分都要从各自的账户日折算到 UTC; 自有数据本来就在 UTC 上。

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$70.6121.7%11,128$6.35455$0.155$64.070.9141
BR$29.539.1%1,741$16.96172$0.172$118.584.0228
US$17.695.4%182$96.9816$1.106$163.729.2513
MX$15.384.7%930$16.5477$0.200$23.821.558
ID$15.214.7%3,209$4.74174$0.087$17.291.1414
TR$13.874.3%658$21.0962$0.224$18.411.337
GB$12.053.7%200$60.3926$0.463$25.332.108
AR$11.383.5%763$14.9256$0.203$21.961.934
CL$7.832.4%423$18.5229$0.270$3.560.454
IT$6.952.1%224$31.0630$0.232$42.686.146
CO$6.922.1%530$13.0745$0.154$33.414.824
GR$5.831.8%154$37.7617$0.343$16.102.763

另有 138 个国家没有列出,合计 $112.77,占本表的 34.6%。

对账:哪些是实测的,哪些是折算出来的。 每一个国家格子都是把总量分配到各小时上得到的;每一个合计都是实测。Dicey2(UTC-7)$60.81 来自 Meta 2026-09-18,$265.22 来自 Meta 2026-09-19,实测的 UTC 日合计是 $326.03。

上表中没有这些账户,逐个点名: B1, Nomad Node, KBM1, HR1, HR2, SZ1, GP1, WD1。它们的花费在每一张日粒度的表里都有,缺的只是分国家的切分。

(ii) 同样的切分,分账户,2026-09-19。

Dicey2

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$70.6121.7%11,128$6.35455$0.155$64.070.9141
BR$29.539.1%1,741$16.96172$0.172$118.584.0228
US$17.695.4%182$96.9816$1.106$163.729.2513
MX$15.384.7%930$16.5477$0.200$23.821.558
ID$15.214.7%3,209$4.74174$0.087$17.291.1414
TR$13.874.3%658$21.0962$0.224$18.411.337
GB$12.053.7%200$60.3926$0.463$25.332.108
AR$11.383.5%763$14.9256$0.203$21.961.934
CL$7.832.4%423$18.5229$0.270$3.560.454
IT$6.952.1%224$31.0630$0.232$42.686.146
CO$6.922.1%530$13.0745$0.154$33.414.824
GR$5.831.8%154$37.7617$0.343$16.102.763

另有 138 个国家没有列出,合计 $112.77,占本表的 34.6%。

B1 没有分国家表:这一天它没有投放,是实测的零。

Nomad Node 没有分国家表:它的国家导出没有到。

KBM1 没有分国家表:它的国家导出没有到。

HR1 没有分国家表:它的国家导出没有到。

HR2 没有分国家表:它的国家导出没有到。

SZ1 没有分国家表:这一天它没有投放,是实测的零。

GP1 没有分国家表:这一天它没有投放,是实测的零。

WD1 没有分国家表:这一天它没有投放,是实测的零。

汇总:两日对比

2026-09-192026-09-20变化
花费$326.03$346.53+6.3%
展示次数27,27135,442+30.0%
CPM$11.96$9.78−18.2%
注册数 (自有)1,7082,228+30.4%
单次注册成本$0.191$0.156−18.5%
入账收入$2,157.71 (6.62)$2,351.85 (6.79)+9.0%
Meta 入账收入$2,842.99 (8.72)$3,243.40 (9.36)
当日回收$928.84 (2.85)$769.55 (2.22)−17.1%
同期群 24 小时$1,179.11 (3.62)$1,058.25 (3.05)−10.3%
入账付费用户208235+27
付费率 (8h)6.3%4.7%−1.6 pts
付费率 (d0)6.9%5.4%−1.5 pts
ARPU (8h)$0.5438$0.3077−43.4%
ARPU (d0)$0.6903$0.4750−31.2%
ARPPU (8h)$8.68$6.53−24.8%
ARPPU (d0)$9.99$8.75−12.5%

(ii) 分账户的三种收入口径两天对比,就是上面「当日,以及每一个账户」下面那一组一个账户一张表, 工具就是在那里输出它们的。

在两天都有投放的这 24 个小时上合并(UTC)。每个比值的分子分母都取自 Meta 的计量口径。

花费展示次数CPM点击CTR安装click→installCPI
2026-09-19$326.0327,27111.965,60620.56%1,65629.54%$0.197
2026-09-20$346.5335,4429.786,72718.98%2,19932.69%$0.158
  • 点击→安装 29.54% → 32.69%(+10.7%,p = 0.000),涨了。
  • CTR 20.56% → 18.98%(-7.7%,p = 0.000),跌了。

跨小时合并会按各小时的投放量给它们加权。 逐小时对照是同样两天的不加权读法;两者不一致的地方,说明结构变了。

合并漏斗读到的是 $326.03 和 $346.53,日粒度的表读到的也是这两个数,因为两天 24 个小时都有投放。

三个观测时长两天都已封口:当日回收 ROI 从 2.85 到 2.22,$928.84 到 $769.55;24 小时同期群从 3.62 到 3.05,$1,179.11 到 $1,058.25,背后分别是 118 个和 121 个付费用户;8 小时同期群从 2.85 到 1.98,$928.84 到 $685.59。

24 小时的窗口给这一天的当日回收多加了 $288.70,给 09-19 多加了 $250.27,所以这一天的同期群收入在 24 小时上比 09-19 低 10.3%,8 小时那次读数是低 26.2%。

这一天当日回收比 8 小时同期群高 $83.96,这是当天的安装在午夜前、安装八小时之后付的钱,减去它们在八小时之内、 午夜之后付的钱; 09-19 两者一分不差。

入账收入按付款人的安装 UTC 日拆开。 第一行就是当日回收那个数。

安装日2026-09-20 入账占比
2026-09-20$769.5532.7%
2026-09-19$310.2613.2%
2026-09-18$154.686.6%
2026-09-17$253.5410.8%
2026-09-16$155.786.6%
2026-09-15$235.8410.0%

这一天 32.7% 的钱来自当天自己的安装,09-19 是 43.0%;列出来的六个安装日装着其中 $1,879.65,剩下 的 $472.20 来自 09-14 及更早的安装。

2026-09-21T17:25:24.992947 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 USD 6.62 2.85 3.62 6.79 2.22 3.05 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-19 against 2026-09-20 (UTC) 2026-09-19 2026-09-20
The three revenue measures on both days, ROAS above each bar
2026-09-21T17:25:25.034276 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-19 2026-09-20 0 500 1000 1500 2000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

广告系列

(i) 大盘当天跑过的每一条广告系列,2026-09-20。

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$342.8381.2%34,504$9.941,930$0.178$649.951.90217
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.3315.0%7,581$8.35258$0.245$71.131.1214
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.813.7%1,078$14.6740$0.395$48.483.074

(ii) 同样的内容,分账户,2026-09-20。

B1

没有投放,也没有注册。

Nomad Node

没有投放,也没有注册。

KBM1

没有投放,也没有注册。

Dicey2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$342.83100.0%34,504$9.941,930$0.178$649.951.90217

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260919GP1$63.33100.0%7,581$8.35258$0.245$71.131.1214

WD1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_h6222mugprbq_bs_ww_cvr_260920WD1$15.81100.0%1,078$14.6740$0.395$48.483.074

⚠ 这一节和下面一节按各账户自己的日切分,取自日导出,不按报表时区。 Dicey2 的账户日 09-20 从 09-20 的 07:00 UTC 到 09-21 的 07:00 UTC,所以它那条广告系列在这里读 $342.83,报表时区上是 $267.39;GP1 和 WD1 在 UTC 上,两种切法一样。

Dicey2 那条广告系列占了账户日买量的 81.2%,GP1 那条 15.0%,WD1 那条 3.7%。

预算区间来自各广告系列自己的操作记录:Dicey2 那条在 12:06 UTC 从 $250 调到 $200,12:11 调到 $300; GP1 那条在 06:43 UTC 以每日 $50 开出,12:14 调到 $100;WD1 那条在 20:23 UTC 以 $50 开出。

GP1 的日、小时和国家导出都带着 Campaign ID,它的 Sinai 和 Bslate 两条广告系列那两行 $164.80 和 $63.33,加起来正好是它全天的 $228.13;早班那一版说它的导出缺这一列,那是工具打的标,两趟之间已经从工具里 拿掉。

前一日 2026-09-19,同样两张表

(i) 大盘当天跑过的每一条广告系列,2026-09-19。

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$294.26100.0%25,872$11.371,708$0.172$928.843.16208

(ii) 同样的内容,分账户,2026-09-19。

B1

没有投放,也没有注册。

Nomad Node

没有投放,也没有注册。

KBM1

没有投放,也没有注册。

Dicey2

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$294.26100.0%25,872$11.371,708$0.172$928.843.16208

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

没有投放,也没有注册。

WD1

没有投放,也没有注册。

每一个素材

(i) 大盘当天跑过的每一个素材,2026-09-20。 一条广告一行,行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.4712,797$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.084,401$15.2495$0.706$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$44.993,547$12.68131$0.343$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.385,889$6.52108$0.355$5.870.15$14.682
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.872,849$13.2973$0.519$40.341.07$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$23.873,588$6.65145$0.165$15.520.65$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,713$10.5761$0.297$21.991.21$32.444
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.312,189$4.7172$0.143$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,800$5.4787$0.113$12.691.29$12.691
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) 同样的内容,分账户,2026-09-20。

B1

没有投放,也没有注册。

Nomad Node

没有投放,也没有注册。

KBM1

没有投放,也没有注册。

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$121.4712,797$9.491,161$0.105$381.093.14$518.7863
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$67.084,401$15.2495$0.706$44.400.66$100.9918
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$44.993,547$12.68131$0.343$50.321.12$50.324
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$38.385,889$6.52108$0.355$5.870.15$14.682
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$23.873,588$6.65145$0.165$15.520.65$18.404
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$18.111,713$10.5761$0.297$21.991.21$32.444
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$9.03777$11.6217$0.531$5.920.66$5.925
vid_ww_gym_12s_9x16_bs_v1Dicey2$6.46490$13.1824$0.269$11.931.85$14.9212
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$5.54592$9.3633$0.168$0.000.00$0.000
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$4.54328$13.844$1.135$0.000.00$0.001
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$3.36382$8.80137$0.025$112.9133.60$116.5319
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—13$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolslow_15s_9x16_bs_v1GP1$37.872,849$13.2973$0.519$40.341.07$66.028
vid_ww_strapsjapanese_6s_9x16_bs_v1GP1$10.312,189$4.7172$0.143$9.160.89$12.443
vid_ww_templatewalle_7s_9x16_bs_v1GP1$9.841,800$5.4787$0.113$12.691.29$12.691
vid_ww_strapscurls_6s_9x16_bs_v1GP1$5.00645$7.7525$0.200$8.941.79$8.942
vid_ww_gym_12s_9x16_bs_v1GP1$0.3198$3.161$0.310$0.000.00$0.000

WD1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_posesofa_7s_9x16_bs_v1WD1$9.19651$14.1220$0.459$44.924.89$78.633
vid_ww_stockings_11s_9x16_bs_v1WD1$3.88197$19.7011$0.353$3.560.92$3.561
vid_ww_editortabs_13s_9x16_bs_v1WD1$2.74230$11.919$0.304$0.000.00$2.990

按账户日算,templatewalll 在 $421.97 里拿了 $121.47,占 28.8%,两条 poolslow 合计 $104.95;每条广告 在两种切法下的数字都不一样,下面的 A 表按报表时区。

装起 Dicey2 那条广告系列的 templatewalll 到这一趟拉取时读作最近被拒,Dicey2 和 GP1 上的 templatewalle 也是;素材读数里三条都有。

2026-09-21T17:25:25.105900 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 35 CTR % CTR by hour — every asset, 2026-09-20 (UTC) Dicey2/templatewalll Dicey2/poolslow GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/templatewalle Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle GP1/strapscurls Dicey2/hemgerman
CTR by hour, one line per asset
2026-09-21T17:25:25.255898 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 20 40 60 80 installs / clicks % Click → install by hour — every asset, 2026-09-20 (UTC) Dicey2/templatewalll Dicey2/poolslow GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/templatewalle Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle GP1/strapscurls Dicey2/hemgerman
Click-to-install by hour, one line per asset
2026-09-21T17:25:25.331998 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 USD Cost per install by hour — every asset, 2026-09-20 (UTC) Dicey2/templatewalll Dicey2/poolslow GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/templatewalle Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle GP1/strapscurls Dicey2/hemgerman
Cost per install by hour, one line per asset
2026-09-21T17:25:25.179435 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 USD per 1,000 impressions CPM by hour — every asset, 2026-09-20 (UTC) Dicey2/templatewalll Dicey2/poolslow GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/templatewalle Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle GP1/strapscurls Dicey2/hemgerman
CPM by hour, one line per asset

前一日 2026-09-19,同样两张表

(i) 大盘当天跑过的每一个素材,2026-09-19。 一条广告一行,行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$90.049,750$9.23693$0.130$394.874.39$563.2839
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$88.125,419$16.26251$0.351$175.751.99$201.2529
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$46.305,055$9.16308$0.150$86.471.87$127.3615
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$31.723,172$10.00191$0.166$37.701.19$37.7010
vid_ww_gym_12s_9x16_bs_v1Dicey2$28.782,021$14.24233$0.124$231.108.03$243.0127
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$8.49346$24.5412$0.708$0.000.00$0.003
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$0.2839$7.180—$0.000.00$0.000
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$0.2524$10.420—$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$0.1928$6.790—$0.000.00$0.000
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.0813$6.150—$0.000.00$0.000
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.015$2.000—$0.000.00$0.000
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—18$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$2.95—$6.516
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) 同样的内容,分账户,2026-09-19。

B1

没有投放,也没有注册。

Nomad Node

没有投放,也没有注册。

KBM1

没有投放,也没有注册。

Dicey2

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_templatewalle_7s_9x16_bs_v1Dicey2$90.049,750$9.23693$0.130$394.874.39$563.2839
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$88.125,419$16.26251$0.351$175.751.99$201.2529
vid_ww_templatewalll_7s_9x16_bs_v1Dicey2$46.305,055$9.16308$0.150$86.471.87$127.3615
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$31.723,172$10.00191$0.166$37.701.19$37.7010
vid_ww_gym_12s_9x16_bs_v1Dicey2$28.782,021$14.24233$0.124$231.108.03$243.0127
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$8.49346$24.5412$0.708$0.000.00$0.003
vid_ww_strapsasianm_6s_9x16_bs_v1Dicey2$0.2839$7.180—$0.000.00$0.000
vid_ww_strapsjapanese_6s_9x16_bs_v1Dicey2$0.2524$10.420—$0.000.00$0.000
vid_ww_strapsgerman_6s_9x16_bs_v1Dicey2$0.1928$6.790—$0.000.00$0.000
vid_ww_robedutch_6s_9x16_bs_v1Dicey2$0.0813$6.150—$0.000.00$0.000
vid_ww_hemgerman_6s_9x16_bs_v1Dicey2$0.015$2.000—$0.000.00$0.000
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$0.000—18$0.000$0.00—$0.0073
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$2.95—$6.516
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

没有投放,也没有注册。

WD1

没有投放,也没有注册。

固定素材区块

整个 Bslate 买量里一条广告一行,行上标出所属账户。先投放,再三种收入口径,最后国家结构。二十一行,其中 十九行有花费。

A. 分素材:投放

每个比值的分子分母都取自 Meta 的计量口径。自有注册数不进这张表。

素材花费展示次数CPM点击CTR安装click→installCPI
Dicey2/templatewalll$133.0714,1659.393,17122.39%1,16136.61%$0.115
Dicey2/poolslow$47.452,97615.9458919.79%9616.30%$0.494
GP1/poolslow$37.872,84913.2939813.97%6817.09%$0.557
Dicey2/strapsgerman$17.881,34013.3436927.54%11932.25%$0.150
Dicey2/strapsjapanese$17.342,6346.5840915.53%13833.74%$0.126
Dicey2/templatewalle$14.861,6079.2533220.66%14443.37%$0.103
Dicey2/robedutch$11.171,05310.6119318.33%6232.12%$0.180
Dicey2/strapsasianm$11.051,7616.2729316.64%11037.54%$0.100
GP1/strapsjapanese$10.312,1894.7126111.92%6625.29%$0.156
GP1/templatewalle$9.841,8005.4729216.22%8228.08%$0.120
WD1/posesofa$9.1965114.127611.67%2026.32%$0.460
GP1/strapscurls$5.006457.756810.54%2029.41%$0.250
Dicey2/fittingroom$4.4942510.566916.24%2130.43%$0.214
Dicey2/hemgerman$3.934099.618520.78%3237.65%$0.123
WD1/stockings$3.8819719.702613.20%1142.31%$0.353
Dicey2/gym$3.2026512.084717.74%2961.70%$0.110
Dicey2/povposer2$2.9514819.93128.11%433.33%$0.738
WD1/editortabs$2.7423011.912510.87%936.00%$0.304
GP1/gym$0.31983.161212.24%18.33%$0.310
Dicey2/uploadpanelr2$0.000—0—0——
Dicey2/templatewallp$0.000—0—6—$0.000

B. 分素材:三种收入口径

每一列都是自有口径。Meta 只有入账收入这一种口径,所以它的数括在那一列旁边,不单独占一行。付费用户一栏数的是人头,不是交易笔数。同期群观测时长 H=24 小时,当天覆盖率 100%。报表时区 UTC。

素材入账收入bROAS (Meta)当日回收wROAS同期群观测时长cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)最大单人占比
Dicey2/templatewalll$421.983.17 (5.33)$381.092.86$518.783.90625.3%0.4478.3711.3%
Dicey2/poolslow$263.985.56 (15.63)$44.400.94$100.992.131010.5%1.06310.1033.7%
GP1/poolslow$40.341.07 (1.55)$40.341.07$66.021.741013.7%0.9046.6025.5%
Dicey2/strapsgerman$50.322.81 (1.48)$50.322.81$50.322.8143.1%0.38412.5880.3%
Dicey2/strapsjapanese$15.520.90 (5.08)$15.520.90$18.401.0642.8%0.1274.6042.4%
Dicey2/templatewalle$287.3019.33 (29.35)$112.917.60$116.537.8442.9%0.85129.1357.1%
Dicey2/robedutch$21.991.97 (7.25)$21.991.97$32.442.9069.8%0.5325.4159.8%
Dicey2/strapsasianm$5.870.53 (0.53)$5.870.53$14.681.3354.6%0.1362.9450.9%
GP1/strapsjapanese$9.160.89 (0.56)$9.160.89$12.441.2145.6%0.1733.1137.3%
GP1/templatewalle$12.691.29 (1.31)$12.691.29$12.691.2911.1%0.14612.69100.0%
WD1/posesofa$44.924.89 (4.88)$44.924.89$78.638.56315.0%3.93126.2184.2%
GP1/strapscurls$8.941.79 (0.58)$8.941.79$8.941.7928.0%0.3584.4766.9%
Dicey2/fittingroom$33.357.43 (33.55)$5.921.32$5.921.3215.9%0.3485.92100.0%
Dicey2/hemgerman$0.000.00 (0.76)$0.000.00$0.000.0000.0%0.000——
WD1/stockings$3.560.92 (4.80)$3.560.92$3.560.9219.1%0.3243.56100.0%
Dicey2/gym$75.1123.47 (33.03)$11.933.73$14.924.66312.5%0.6224.9775.2%
Dicey2/povposer2$3.561.21 (15.37)$0.000.00$0.000.0000.0%0.000——
WD1/editortabs$0.000.00 (1.06)$0.000.00$2.991.09111.1%0.3322.99—
GP1/gym$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/uploadpanelr2$40.10— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallp$825.74— (—)$0.00—$0.00—00.0%0.000——

16 付费用户门槛(#37):上表里付费用户不足 16 人的行,只能看方向,不能看幅度。

C. 分素材:国家结构

⚠ 这张表按账户日切分,本页其他所有表都按 UTC。 Meta 不提供小时 × 国家的交叉数据,分国家的投放数据只存在于广告账户自己的 UTC-7 日上,无法重新拼接。相对上面的 A、B 两表,它是一个偏移七小时的窗口;读它的国家结构,不要拿它和 A、B 比水平。

最后一列是该素材自己的当日回收里来自美国的比例:这个比例远高于它在美国的花费占比时,回报来自它买到的地域,而不是素材本身。

素材花费印度 %美国 %其他 %收入中美国占比
Dicey2/templatewalll$121.4718.2%3.0%78.7%0.8%
Dicey2/poolslow$67.0819.6%12.5%67.9%0.0%
GP1/poolslow$37.8718.5%0.2%81.3%0.0%
Dicey2/strapsgerman$44.999.6%4.6%85.8%0.0%
Dicey2/strapsjapanese$23.8714.0%0.8%85.2%0.0%
Dicey2/templatewalle$3.3614.6%2.7%82.7%37.1%
Dicey2/robedutch$18.1120.8%3.5%75.6%13.6%
Dicey2/strapsasianm$38.3830.0%3.0%67.0%0.0%
GP1/strapsjapanese$10.318.1%0.4%91.6%0.0%
GP1/templatewalle$9.8417.0%0.0%83.0%0.0%
WD1/posesofa$9.199.6%3.3%87.2%0.0%
GP1/strapscurls$5.009.8%1.8%88.4%0.0%
Dicey2/fittingroom$9.0328.0%14.7%57.3%0.0%
Dicey2/hemgerman$5.5413.2%0.9%85.9%—
WD1/stockings$3.886.2%0.0%93.8%0.0%
Dicey2/gym$6.4613.9%4.3%81.7%75.2%
Dicey2/povposer2$4.5419.8%3.1%77.1%—
WD1/editortabs$2.743.3%27.4%69.3%—
GP1/gym$0.313.2%0.0%96.8%—

在 24 小时上有一行过了 16 付费用户门槛:Dicey2/templatewalll 62 个付费用户上回报 3.90,$133.07 买到 1,161 个安装,单次安装成本 $0.115,CTR 22.39%,点击→安装 36.61%,最大的一个付费用户占它 11.3% 的钱。

其余每一行都只能看方向:Dicey2/poolslow 十个付费用户上 2.13,单次安装成本 $0.494;GP1/poolslow 十个上 1.74,$0.557;Dicey2/templatewalle 四个上 7.84;WD1/posesofa 三个上 8.56,其中 84.2% 来自一个付费 用户。

Dicey2 上那五条 Bslate undress 剪辑合计花了 $61.37,单次安装成本 $0.100 到 $0.180,回报 0.00 到 2.90, 每条 0 到 6 个付费用户,全都只能看方向。

有两行没有被计量到的花费,合计入账 $865.84,其中 templatewallp 的 $825.74 是大头,来自这一天之前就 已停掉的素材。

2026-09-21T17:25:25.490433 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewalll Dicey2/poolslow Dicey2/strapsgerman Dicey2/strapsasianm GP1/poolslow Dicey2/strapsjapanese Dicey2/robedutch GP1/strapsjapanese GP1/templatewalle WD1/posesofa Dicey2/fittingroom Dicey2/gym Dicey2/hemgerman GP1/strapscurls Dicey2/templatewalle 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-20 (META day) IN BR ID US TR MX other
Where each asset bought: share of its own spend by region
2026-09-21T17:25:25.600918 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewalll Dicey2/poolslow Dicey2/strapsgerman Dicey2/strapsasianm GP1/poolslow Dicey2/strapsjapanese Dicey2/robedutch GP1/strapsjapanese GP1/templatewalle WD1/posesofa Dicey2/fittingroom Dicey2/gym Dicey2/hemgerman GP1/strapscurls Dicey2/templatewalle 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 USD per install Cost per install by region — every asset, 2026-09-20 (META day) IN BR ID US TR MX
Cost per install by region, every asset
2026-09-21T17:25:25.799506 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewalll Dicey2/poolslow Dicey2/strapsgerman Dicey2/strapsasianm GP1/poolslow Dicey2/strapsjapanese Dicey2/robedutch GP1/strapsjapanese GP1/templatewalle WD1/posesofa Dicey2/fittingroom Dicey2/gym Dicey2/hemgerman GP1/strapscurls Dicey2/templatewalle 0 10 20 30 40 USD Within-day revenue by region — every asset, 2026-09-20 (META day) IN BR ID US TR MX
Within-day revenue by region, every asset
2026-09-21T17:25:25.930551 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewallp Dicey2/templatewalll Dicey2/fittingroom Dicey2/templatewalle Dicey2/gym GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle WD1/posesofa GP1/strapscurls Dicey2/hemgerman
Payer rate d0 by day, one line per asset
2026-09-21T17:25:26.019179 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewallp Dicey2/templatewalll Dicey2/fittingroom Dicey2/templatewalle Dicey2/gym GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle WD1/posesofa GP1/strapscurls Dicey2/hemgerman
ARPU d0 by day, one line per asset
2026-09-21T17:25:26.102242 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 5 10 15 20 25 30 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewallp Dicey2/templatewalll Dicey2/fittingroom Dicey2/templatewalle Dicey2/gym GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle WD1/posesofa GP1/strapscurls
ARPPU d0 by day, one line per asset
2026-09-21T17:25:26.192128 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-17 09-18 09-19 09-20 day (UTC) 0 1 2 3 4 5 6 7 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/poolslow Dicey2/templatewallp Dicey2/templatewalll Dicey2/fittingroom Dicey2/templatewalle Dicey2/gym GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle WD1/posesofa GP1/strapscurls Dicey2/hemgerman
Within-day ROAS by day, one line per asset
2026-09-21T17:25:26.298661 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-20 Dicey2/templatewalll Dicey2/poolslow GP1/poolslow Dicey2/strapsgerman Dicey2/strapsjapanese Dicey2/templatewalle Dicey2/robedutch Dicey2/strapsasianm GP1/strapsjapanese GP1/templatewalle WD1/posesofa GP1/strapscurls Dicey2/fittingroom Dicey2/hemgerman Dicey2/gym
Composite: every asset across every measure, normalised across the day

Vloom —— 这一行以下的每一节都是 Vloom 的:当日、分小时、分国家、分广告系列、分素材,都记在 Vloom 自己那本账、自己那些账户上。用上面的按钮切换。

Vloom 的标签页。 下面每一节都是 Vloom 的:当日、分小时、分国家、广告系列和素材,走 lum 这套 流水,以及曾经买过它的那些账户。

Vloom 在 2026-09-20 没有买量,2026-09-19 也没有,而这一天仍然进来 $710.79,来自在这一天之前安装 的人;当天 13 个注册里没有一个在 24 小时之内付费。

当日,以及每一个账户

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)1213+8.3%
单次注册成本$0.000$0.000—
入账收入$526.39$710.79+35.0%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户1921+2
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-20(当日)投放

账户花费占比展示次数CPM注册数单次注册成本
大盘$0.000%0—13$0.000
B1$0.000%0—12$0.000
Nomad Node$0.000%0—1$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—
GP1$0.000%0—0—
WD1$0.000%0—0—

2026-09-20(当日)三种收入口径

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户 (d0)付费率 (d0)ARPU (d0)ARPPU (d0)
大盘$710.79—$0.00—$0.00—00.0%$0.0000—
B1$531.91—$0.00—$0.00—00.0%$0.0000—
Nomad Node$159.91—$0.00—$0.00—00.0%$0.0000—
KBM1$18.97—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———
GP1$0.00—$0.00—$0.00—0———
WD1$0.00—$0.00—$0.00—0———

每一个账户,2026-09-19 对比 2026-09-20,一个账户一张表。

B1

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)1012+20.0%
单次注册成本$0.000$0.000—
入账收入$457.05$531.91+16.4%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户1312−1
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-192026-09-20变化
花费$0.00$0.00—
展示次数00—
CPM$0.00$0.00—
注册数 (自有)21−50.0%
单次注册成本$0.000$0.000—
入账收入$46.41$159.91+244.5%
Meta 入账收入——
当日回收$0.00$0.00—
同期群 24 小时$0.00$0.00—
入账付费用户58+3
付费率 (8h)0.0%0.0%+0.0 pts
付费率 (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 两天都没有投放,也没有人注册。

Dicey2 两天都没有投放,也没有人注册。

HR1 两天都没有投放,也没有人注册。

HR2 两天都没有投放,也没有人注册。

SZ1 两天都没有投放,也没有人注册。

GP1 两天都没有投放,也没有人注册。

WD1 两天都没有投放,也没有人注册。

这一天注册的 13 个人里没有一个在 24 小时之内付费,所以这个产品按人计的几行只有十三个人,没有一个付费 用户,当日这一列每一个同期群格子都是零,09-19 的十二个人也是如此;早班那一版读的是 6 个,多出来的七个是注册库 后来自己补送到的行,不是补回来的通知。

入账收入从 $526.39 涨到 $710.79,付费用户 21 个对 19 个;拆到账户上,每一边都只有十三个或更少的 付费用户,该样本量下读不出来。

入账那一列这一天和资金台账差 $264.52。 台账给 Vloom 记的是 $975.31,本页是 $710.79;09-19 的差额是 $336.70。

分小时,2026-09-20

没有分小时一节:拉取能看到的每一个小时里,Vloom 没有任何一条广告系列有投放。 B1、Dicey2、GP1、SZ1 和 WD1 每个小时都导出了,里面没有 Vloom 的投放,那是实测的零;买过 Vloom 的另外三个账户 Nomad Node、KBM1 和 HR1 已经不再导出,它们的零是没有计量。

Vloom 最后一次投放是 08-23 那两个共享的 Nomad Node 账户。 本页没有一张图是 Vloom 的:这一天的 图目录里装着 Sinai 的十九张和 Bslate 的十九张,再没有别的。

与前一日逐小时对照

没有共同投放小时的对照:两天都没有任何一个小时有投放,所以没有共同投放小时可配,也没有符号检验 可跑。

分国家,2026-09-20

没有分国家一节:没有花费,分国家也就没有行。 这一天的国家导出里 Vloom 的广告系列一行都没有, 把国家切分折算到报表时区上的那一步也就无从折算。

汇总:两日对比

24 小时同期群两天都已封口,两天都没有一个付费用户,所以这个产品按人计的几行在十二个人和十三个人 上都是 $0.0000;这个标签页里没有任何一个回报是有定义的,因为没有花费可做分母。

广告系列

(i) 大盘当天跑过的每一条广告系列,2026-09-20。

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

(ii) 同样的内容,分账户,2026-09-20。

B1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—7$0.000$0.00—0
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—5$0.000$0.00—12

Nomad Node

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—3

KBM1

没有投放,也没有注册。

Dicey2

没有投放,也没有注册。

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

没有投放,也没有注册。

WD1

没有投放,也没有注册。

没有任何一条广告系列有投放。 在每一个有导出的账户里,Vloom 的每一条广告系列这一天都是 $0.00; 上面那些注册挂在 B1 已退役的广告系列和那两个 Nomad Node 账户的广告系列上,钱记在它之前的安装日上;Meta 把 转化打在转化小时上,所以这些行会一直落在背后没有投放的日子里。

每一个素材

(i) 大盘当天跑过的每一个素材,2026-09-20。 一条广告一行,行上标出所属账户。

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

(ii) 同样的内容,分账户,2026-09-20。

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_sasian_fishnet_top_6s_9x16_v1B1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—2$0.000$0.00—$0.001
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.008

Nomad Node

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.003

KBM1

没有投放,也没有注册。

Dicey2

没有投放,也没有注册。

HR1

没有投放,也没有注册。

HR2

没有投放,也没有注册。

SZ1

没有投放,也没有注册。

GP1

没有投放,也没有注册。

WD1

没有投放,也没有注册。

没有任何一条素材有投放,所以上表每一个花费格子都是 $0.00,这一块里没有一个比值是有定义的。注册 仍然在没有任何展示的情况下进来,B1 12 个,Nomad Node 1 个,没有一个在当天内付费。

固定素材区块

没有固定素材区块:A、B、C 三张表都没有行。 A 表需要一次展示,B、C 两表需要一行有花费的数做分 母,这个产品两样都没有。

这一天的注册数在上面的素材小节里,那里是一个没有投放的日子仍然装得下它们的地方。

3口径与边界

这是 2026-09-20 在 24 小时上的晚班发布,把早班那一版补完。 这个观测时长在 2026-09-22 的 00:00 UTC 封口,三套流水的数据截止时间在 00:04 到 00:21 UTC 之间,所以每一个 同期群 24 小时、付费率 (d0)、 ARPU (d0) 和 ARPPU (d0) 格子两天的覆盖率都是 100%,旁边 8 小时那几行也是。8 小时和 24 小时两组行是同一批 同期群上的两个窗口,从来不是两天。

出数时间比观测时长封口晚了四到二十一分钟。 工具读到最年轻的一批同期群在 Sinai 上是 24.3 小时,在 Bslate 上是 24.4 小时;最年轻的那批安装在窗口最后几分钟付的钱,如果在出数之后才到流水,就不在这一天的 24 小时数字里。

这一天的投放数字在早班那一版和本页之间结算过,收入数字一个也没有动。 整门生意这里读 $965.24,早班那 一版是 $961.15;Sinai $618.71 对 $615.50;Bslate $346.53 对 $345.65;Dicey2 $631.00 对 $628.65;B1 $90.30 对 $89.86;GP1 $228.13 对 $226.89;WD1 $15.81 对 $15.75。入账收入、当日回收和 8 小时同期群在三个产品上都一分不差; 整门生意的注册数从 4,833 到 4,840,多出来的七个是 Vloom 的。

这一天 09:04 到 15:41 UTC 的注册来自应用后台的注册通知,不来自我们的注册库。 注册库在数据库撑到 500 MB 上限的那段时间里拒绝写入(adjust_sink/README.md)。落盘之前,Sinai 和 Bslate 的通知从 09-20 起导出,用历史注册走过的同一个解析器解析,缺口里流水缺的 926 个 Sinai 注册和 1,048 个 Bslate 注册合并了回去,每一行都标成补录。在两个来源都有的小时里,通知和流水在 Sinai 上 1,690 个注册只差七个, 在 Bslate 上每小时最多差一个。补录之前,本页 Sinai 的当日回收 ROI 读 1.37,Bslate 读 1.56,因为一个没有注册 记录的付费用户没有安装时间,会从每一个按安装日算的口径里掉出去;早班落盘时,整套流水里这样的付费用户只剩 一个,之前是 57 个。

Vloom 的注册通知没有补,所以 Vloom 在缺口里的注册仍然缺着;它这一天的注册数本页读 13 个,早班那一版是 6 个,多出来的是注册库后来自己补送到的行;它没有买量,缺的那几个只影响整门生意按注册算的那几行,混在 4,840 个里。

17:10 PT 那一趟定时落盘二十份导出一次全部拉齐,00:25:59 UTC 落盘,本页没有一个数字来自另一次拉取。早班 那一版是同一条流水线跑了四趟才落盘的:09-21 08:10 到 08:21 UTC 之间 Meta 四次都没让 B1 的日导出通过,导出任务 以 Job Failed 结束,错误码 1504022,也就是 Meta 对 insights 查询的全局限流;那段记录在早班那一趟自己的日志 里,和本页无关。

WD1 第一次出现在每一张表里,原本它会一张都不在。 它第一天买量,20:23 UTC 起在 Bslate 上的 $15.81, 一直挂在大盘工具那张「不属于任何已知账户的广告系列」清单上,直到 09-21 早上把这个账户加进它的名册;GP1 的第一天 在 09-18 也是这样。

Sinai 的买量有投放的广告翻了一倍,组成也变了。 有五十条广告投放,09-19 是二十五条;09-19 晚上发布的 undress 剪辑拿走了新增花费的大部分,这一天点击→安装的上升主要在它们身上。

这一天之内关掉了四条 Sinai 广告,其中两条是这一天四行能读的 Sinai 数据之一。 strapsbrunette 在 18:00 UTC 被关掉,依据的读数是在注册缺口补上之前取的;缺口补上、观测时长封口之后,它在 24 小时上 16 个付费用户 上回报 2.91。strapsgerman 在 18:02 关掉,18 个上回报 1.60;strapsgermanm 和 posewipe 到 18:08 也关掉了。

每一条 Sinai 广告系列都在 2026-09-21 的 00:04 到 00:06 UTC 关掉,那是这一天结束之后,所以这一天的数字 都不受影响。

SZ1 这一天没有任何投放,日对日的数字是拿它的零比一个半天。 它在 Meta 的日消耗上限在 09-22 的 00:21 UTC 读到 $20.00,从 09-19 10:07 UTC 起就一直是这个数;它的广告系列自己的预算是每日 $120。

同一次读数上另有两个日消耗上限动了,09-22 的 00:21 UTC:GP1 的从 $1,000.00 到 $627.75,WD1 的从 $463.74 到 $592.97,都是带日期的读数,之后可能又动过。

HR2 在 2026-09-20 注册了 55 个人,它们背后的花费一分都没有被计量,已经是第十七天。 拉取清单把这 个账户记为自 09-04 起已停用,跳过它的小时、日、国家导出,所以这一对日子里它两天都是没有计量的 $0.00,而这一 天入账收入里有 $307.68 是它的。

所以本页每一个大盘层面的单次注册成本和回报,都是拿九个账户的收入或注册数除以五个账户的花费,两天 都是如此。 被计量到的买量是 B1、Dicey2、SZ1、GP1 和 WD1,$851.54 和 $965.24;四个没有计量的账户在总览的 3,203 和 4,840 个注册里占了 55 和 77 个。

广告系列和素材两节按各账户自己的日切分,在这一对日子上,每一条跨过账户日边界投放的素材,两种切法下的数字都不一样。 Sinai 在那里读 $556.26,报表时区上是 $618.71;Bslate 读 $421.97,报表时区上是 $346.53。A、B 两表和分小时、 分国家两节都按报表时区。

有三张表里的付费用户数不是 B 表里的付费用户数。 分国家、广告系列和素材这几节由大盘工具输出,数 的是在这一天之内付费的人,不论他们哪一天安装;B 表数的是当天自己的安装同期群在 24 小时之内的付费人。所以 B1/povposer2 在一处读 24,在另一处读 9;Dicey2/templatewallp 是 73 和 0。16 付费用户门槛被套在了两个不同 的人群上。

这一趟的素材读数读的是每条广告系列从第一个有花费的小时起的整个生命期,不是这一天,淘汰的依据就在那里。 在 24 小时、覆盖率完整的读数上,B1 的 povposer2 127 个付费用户上 2.15,posefour 16 个上 1.41,能读,低于 1.5 的门槛,poselabels 一个上 1.01;Dicey2 第二条广告系列上 handrobe 31 个上 3.47,strapsgerman 18 个上 1.60; GP1 上 strapsdutch 36 个上 3.38,templatewallf 24 个上 6.02,strapsbrunette 16 个上 2.91,都能读,都在门槛 之上。本页没有一个数字落在它上面。

这一趟没有 Sinai 和 Bslate 的自有除以 Meta 口径校验。 那道校验只在账户日上成立,而账户日那一趟 配的是 Vloom 那套流水,Vloom 没有买量,所以它印出来的是 Meta booked $0.00。UTC 那一趟印出来的 1.14 和 0.73 被工具自己盖了 CROSS-CLOCK, NOT A VALID CHECK,它们不是那道校验。

Meta 和自有记录对不上的地方,一个产品已经定位到原因,另一个还没有。 在 Sinai 上,原因是 Meta 把 Vloom 的交易通过共用的数据集记成了 Sinai 的购买,这一条是对着 Google Play 自己的记录验过的;这一天 Sinai 的 自有记录高于 Meta,$4,070.87 对 $3,560.81,划线对哪一边都不作判断。在 Bslate 上,自有记录 $2,351.85 对 Meta 的 $3,243.40,两个候选一个是同一个数据集的接缝,一个是 Bslate 自己的流水,目前没有任何证据把两者分开。 划掉不等这个结论,因为它说的是这个数字是 Meta 的归因,这一点两种情况下都成立。

本页没有结构中性的账户 CPM 那一行。 输出它的那个工具跑的是 Vloom 那份配置,而 Vloom 没有投放, 所以它输出的那一行读作 $0.00 到 $0.00。这里改成直接说广告系列结构,也就是每条广告系列在两天里各占多少花 费。

这一天三个产品的入账那一列都低于资金台账:Vloom 差 $264.52,Sinai 差 $41.65,Bslate 差 $5.84。 台账记的是 $975.31、$4,112.52 和 $2,357.69,本页是 $710.79、$4,070.87 和 $2,351.85;付费用户台账是 39、420 和 236 个,本页是 21、420 和 235 个。这笔差落在 09-06 那一页定位到的地方:台账数的是流水里的每一笔付款, 本页的入账那一列按广告系列 ID 归集,丢掉的是那些归不到任何一个 ID 的付款。同一个数据截止时间下,09-19 的差 额是 $336.70、$47.11 和 $3.27。

资金台账点名了 128 个它计量不到的账户日,这一天被计量到的买量不在其中。 其中十七个是 sinai_ww/HR2 的 09-04 到 09-20;其余是两个产品上的 KBM1 和 HR1,以及 Vloom 那两个共享账户,每一个都在它缺 的那一天或之前就已被记为停用。台账给这一天的 $965.24 是 Sinai 的 $618.71 加上 Bslate 的 $346.53,短的是 HR2、 KBM1、HR1 和那两个共享账户没有被计量的花费。

账户表里有两种不同的零。 B1、Dicey2、SZ1、GP1 和 WD1 每个粒度都导出了,它们的零是实测的,SZ1 这一整天 也在内。Nomad Node、KBM1、HR1 和 HR2 这一趟什么都没有导出,它们的 $0.00 是没有计量;这些账户仍然通过付款流水 入账,那条路不需要导出。

分国家那一节没有 Nomad Node、KBM1、HR1 和 HR2 的内容,这一天它们都没有当日回收,所以 Sinai 那一节覆 盖了它全部 $1,179.08。

被拒扫描里有十一条被拒素材的同一条镜头还挂在别处,其中 poseheart 和 posephoto 在 B1 被拒,而它们的 Bslate 剪辑在 WD1 是 active;handrobe 在 Dicey2 的 SZ1 像素那条上被拒,而同样名字的一条广告挂在 GP1 上; 09-21 加进 Dicey2 那条 SZ1 像素 Bslate 广告系列的广告里,gymw、poolsloww 和 strapsjapanesew 三条在那里被拒, 而在 GP1 那条上是 active。扫描读的是这一趟拉取落盘的日导出,所以那是报表日第二天晚上的状态。

09-19 的投放数字在它自己那一页定版之后,又因为导出在午夜之后的结算而动过。 整门生意这里读 $851.54,那一页是 $850.98;Sinai $525.51 对 $525.31;Bslate $326.03 对 $325.67;Dicey2 $538.04 对 $537.55。 收入数字一个也没有动。

每一个数字都按一张 2026-08-01 的汇率表计价,这张表比 Google Play 自己的记录低 0.8%。

4交给下一次读数的东西

这门生意多买了 13.4%,注册便宜了 25.0%,24 小时回报从 2.55 涨到 2.75。 两天在 24 小时上都是完整的, 所以这就是本页支撑的比较:同期群收入从 $2,171.58 到 $2,657.92,付费用户 216 个对 327 个,当日回收 ROI 从 1.86 到 2.02,两个产品方向相反,Sinai 从 1.89 到 2.59,98 个付费用户对 206 个,Bslate 从 3.62 到 3.05,118 个对 121 个。每个注册在 d0 上的价值少了 19.0%,全部少在 ARPPU 上,$10.05 到 $8.13。

Sinai 的 undress 剪辑让它重新有了能读的行,而买量就在它们周围关掉了。 strapsdutch 36 个付费用户上 3.38,单次安装成本 $0.163;handrobe 31 个上 3.47;strapsbrunette 16 个上 2.91;strapsgerman 18 个上 1.60, 这是 09-18 以来 Sinai 第一次有行过门槛。strapsbrunette 和 strapsgerman 在 18:00 和 18:02 UTC 被关掉,依据的 读数被注册缺口压低了;handrobe 到拉取时读作最近被拒;每一条 Sinai 广告系列都在 00:04 到 00:06 UTC 关掉。

Bslate 只有一条能读的素材,而它被拒了。 templatewalll 在 24 小时上 62 个付费用户上回报 3.90,单次安装 成本 $0.115,到拉取时读作最近被拒;GP1 新开的那条广告系列按账户算过了门槛,17 个上 1.58,这个产品其余每一行都 只能看方向。

从 09-21 起 Bslate 就是全部买量,跑在 SZ1 的像素上。 这一天之后建的广告系列把 Dicey2、GP1 和 WD1 的 Bslate 买量都挪到了 SZ1 的像素上,每日分别 $300、$100 和 $100,并把原来那几条关掉;那些是下一页的对象,素材 读数里已经有 Dicey2 那条 09-21 的 $195.01,其中 gymw、poolsloww 和 strapsjapanesew 到拉取时读作最近被拒。

HR2 要么恢复拉取,要么明确从大盘的分母里剔除,现在已经拖了十七天。 只要它一边在没有被计量到的花 费下注册人、入账 $307.68,本页每一个混合数字就都是五个账户的成本对着九个账户的收入。

注册库的上限现在每晚归档并清理,像这样的缺口可以从注册通知里补回来。 补录放在 _runs/2026-09-21_registration_backfill/。

入账那一列要先和资金台账对上账,两边才能引用。 Vloom 这一天差 $264.52,前一日差 $336.70,方向和 09-06 以来的每一天一致;Sinai 差 $41.65,Bslate 差 $5.84。

5复现

落盘在 _runs/2026-09-22_2026-09-20_daily_auto/,由 2026-09-21 17:10 PT 那一趟定时运行完成:09-22 的 00:10:01 UTC 开始,到 00:20:49 二十份导出一次全部拉齐,00:21:35 读完五个日消耗上限,00:23:33 拉完三套流水, 00:25:59 落盘。早班那一版的数字来自 09-21 在 _runs/2026-09-21_2026-09-20_daily_auto/ 里跑的四趟,第一趟被 Meta 四次拒掉 B1 的日导出而停下;注册补录在它第三趟和第四趟之间做的,已经合并进这一趟读的流水里。

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-20
# the registration backfill for the 09:04-15:41 UTC gap, from the Sin User and Bslate User exports
python _runs/2026-09-21_registration_backfill/backfill.py <SinUser_0920> <BslateUser_0920> --go
# this run's config template, as the pipeline chose it
python -m ad_ops.daily_pipeline --day 2026-09-20 \
    --template _runs/2026-09-21_2026-09-20_daily_auto/run_config.json
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-19,2026-09-20
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-20 --prev 2026-09-19 --days 2026-09-17,2026-09-18,2026-09-19,2026-09-20 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-20_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-20_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-20 --prev 2026-09-19 --days 2026-09-17,2026-09-18,2026-09-19,2026-09-20 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-20_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-20_bslate

付款数据截止时间:Sinai 流水 2026-09-22 00:19 UTC,Bslate 00:21 UTC,Vloom 00:04 UTC;账户日上的口径校验 那一趟跑的是 2026-09-21 17:04 PT 的数据截止时间,素材读数在 17:24 PT 生成。B1 重建那条广告系列的操作记录是早班 那一趟读的,按 2026-09-18 到 2026-09-22 请求,页面实际渲染的范围 Sep 18, 2026 到 Sep 21, 2026 在读任何一行之前 都核过。 KBM1、HR1、HR2、NN1 和 NN2 这一趟都没有拉,拉取清单把它们都记为已停用,所以它们只在日粒度的表里出现,数据来自 注册和付款流水,其他表里都没有它们。B1、Dicey2、SZ1、GP1 和 WD1 两天每个粒度都有导出。

6附录 — 口径说明

报表时区是 UTC。 Meta 按各广告账户自己的时区给导出打时间戳,B1、KBM1、Dicey2、HR2 和 SZ1 在 UTC-7,HR1、GP1、WD1 和两个 Nomad Node 账户在 UTC+0,所以本页每一行投放数据都是从小时导出重新拼接到 UTC 上的。 广告系列一节、素材一节和 C 表是例外,它们在出现的地方各自说明。

三种收入口径,都读自有付款记录:

口径数的是什么当天结束后还会动吗
入账收入 (bROAS)在报表日之内到账的钱,不论付款人哪一天安装午夜后几小时结算,之后固定
当日回收 (wROAS)当天安装并且在当天结束前付费永远不动,午夜封存
同期群 24 小时 (cROAS)当天的安装,各自在自己安装后 24 小时之内的付费到每个安装都满 24 小时为止会涨,之后冻结

一天发布两次。 早班那一版带 8 小时同期群,那是那个时点唯一封口的观测时长;晚班那一版带 24 小时同 期群,把这一天补完。本页是晚班那一版:两天都覆盖到 24 小时,8 小时那几行留在旁边,是同一批同期群上更早的一个窗口,本页 支撑的比较在 24 小时上。

Meta 入账收入 是 Meta 自己的转化价值,括号里是这个价值除以 Meta 自己记的花费,两者都从同一份 小时导出重新拼接到报表时区上。只要它带着数字,就一定是划掉的,因为它是 Meta 的归因,不是我们的收入;那 一格不另填替代数字,真正的数是它正上方那一行 入账收入。

预算区间是广告组日预算没有变动的一段时间。它出现在日报里,是因为这个账户上预算是地域旋钮:预算调 高,买到的国家更广也更便宜,所以一次变更前后的两天买到的不是同一批人。这一天 B1 重建的那条广告系列在 03:48 UTC 从 $150 调到 $100,依据是早班那一趟落盘的操作记录。其余几条来自各广告系列自己的操作记录里读出来的预算区间 记录,因为这一趟只落盘了 B1 的:GP1 的 Sinai 那条在 04:35 UTC 从 $80 调到 $160,Dicey2 的 SZ1 像素那条在 06:16 从 $120 调到 $170、12:11 调到 $200,它的 Hasan1 像素那条在 12:11 从 $150 调到 $200,Dicey2 的 Bslate 那条在 12:11 从 $250 调到 $300,中间 12:06 有五分钟是 $200,GP1 的 Bslate 那条在 06:43 以 $50 开出、12:14 调到 $100, WD1 那条在 20:23 以 $50 开出。

16 付费用户门槛是决策 #37:一行里不同的付费用户不足十六人时,只能看方向,不能看幅度。

Internal — noindex. Not for distribution outside the team.