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每日投放报告 — 2026-08-23，对比 2026-08-22

四个广告账户在 2026-08-23 花了 $592.33，前一日是 $687.88；入账收入 $3,531.10，前一日 $2,475.48。花费降 13.9%，入账收入涨 42.6% —— 因为两个产品在往相反的方向走：Sinai 花了 $473.44 对 $290.99，收回 $1,487.25 对 $594.92；Vloom 花了 $118.89 对 $396.89，却仍然从一个已经没人再买的存量盘里入账 $2,043.85。Sinai 现在占整个 买量的 80%。口径、报告时钟与三种收入口径见附录。

下面每一张 Sinai 的表里，Meta 自己那一行都被划掉了。 它统计了 Google Play 从未处理过的购买 —— 这一天有 56 笔 —— 因为 Sinai 和 Vloom 把各自的付费事件都回传到同一个数据集上的 Facebook Purchase，Meta 无从区分。 成因、证据，以及它解释不了的部分： meta_conversion_overreport_2026-08-24.md。

1总览

(i) 两个产品，两天对比。 两个独立产品，只共用广告账户；花费可以相加，两列收入来自两套流水。

2026-08-222026-08-23变化
花费$687.88$592.33−13.9%
展示次数46,33938,315−17.3%
CPM$14.84$15.46+4.1%
注册数 (自有)1,3861,265−8.7%
单次注册成本$0.496$0.468−5.7%
入账收入$2,475.48 (3.60)$3,531.10 (5.96)+42.6%
Meta 入账收入$2,066.64 (3.00)$2,836.21 (4.79)
当日回收$704.38 (1.02)$1,037.73 (1.75)+47.3%
同期群 24 小时$828.70 (1.20)$1,303.85 (2.20)+57.3%
入账付费用户209248+39
付费率15.1%19.6%+4.5 pts
ARPU$1.786$2.791+56.3%
ARPPU$11.84$14.24+20.2%

同期群价值 —— d0 / d3 / d7 的 ARPU 与 ARPPU

按安装日计算，从每个用户自己的安装时刻起算：dN 是他自己的前 (N+1) x 24 小时。ARPU 取自 Adjust，也就是合作方后台看到的那一套；ARPPU 取自我们自己的支付流水，因为 Adjust 没有累计去重付费人数这个字段。窗口还没走完的档位留空，不写 0。

应用ARPU (d0)ARPU (d3)ARPU (d7)ARPPU (d0)ARPPU (d3)ARPPU (d7)安装数
Vloom$0.4660$0.4660—$7.61$5.71—98
Sinai AI$1.0391$1.8310—$10.62$15.92—1,165

大盘这一行把这一天藏起来了。 花费降 13.9% 而入账收入涨 42.6%，这不是一个变得更有效率的组合，而是一个产品 在收尾、另一个正顶上来。要读的是下面两个标签页，不是这张表。

花费拆分。 Sinai $290.99 → $473.44，Vloom $396.89 → $118.89：Vloom 占买量的比例一天之内从 57.7% 掉到 20.1%。

大盘层面的 Meta 一行同样被划掉，因为大盘数字里含着 Sinai 的那一份，缺陷也就一并继承了。Vloom 自己的 Meta 数字没有被污染，在它自己的标签页里保持原样。

(ii) 每一个账户，两天对比。 两个产品相加，所以各行加起来等于大盘那一行。

账户2026-08-22 spend2026-08-23 spend变化2026-08-22 registrations2026-08-23 registrations
大盘$687.88$592.33−13.9%1,3861,265
B1$451.96$170.21−62.3%959581
Nomad Node$80.91$106.53+31.7%11445
KBM1$67.64$154.42+128.3%123361
HR1$87.37$161.17+84.5%190278

B1 腰斩，两个买来的账户顶了上去。 B1 $451.96 → $170.21，同时 KBM1 $67.64 → $154.42、HR1 $87.37 → $161.17。这是七月以来一直扛着这个买量的账户，第一次不再是花得最多的那个。

Nomad Node 现在完全是合作方自己的产品。 它的 $106.53 全是 Vloom，一分钱 Sinai 都没买；45 个注册对前一日的 114 个，是一条没人再喂的广告系列的尾巴。

2两个产品，各占一个标签页

Sinai 是默认标签页，因为这一天它是更大的买量，$473.44 对 Vloom 的 $118.89 —— 这也是第一次。每个标签页只装 那个产品自己的账户、小时、国家、广告系列和素材，走它自己的流水。

当前显示

Sinai —— 这一行以下的每一节都是 Sinai 的：当日、分小时、分国家、分广告系列、分素材，都记在 Sinai 自己那本账、自己那些账户上。用上面的按钮切换。

Sinai 花了 $473.44 对 $290.99，涨 62.7%；入账收入 $1,487.25 对 $594.92 —— 收入涨得比花费快一倍还多。

这一天，以及每一个账户

2026-08-222026-08-23变化
花费$290.99$473.44+62.7%
展示次数18,01829,725+65.0%
CPM$16.15$15.93−1.4%
注册数 (自有)7701,097+42.5%
单次注册成本$0.378$0.432+14.2%
入账收入$594.92 (2.04)$1,487.25 (3.14)+150.0%
Meta 入账收入$897.34 (3.08)$2,086.79 (4.41)
当日回收$404.50 (1.39)$985.37 (2.08)+143.6%
同期群 24 小时$522.84 (1.80)$1,236.03 (2.61)+136.4%
入账付费用户78137+59
付费率10.1%12.5%+2.4 pts
ARPU$0.773$1.356+75.5%
ARPPU$7.63$10.86+42.3%

2026-08-23 (the day) — delivery

账户花费占比展示次数CPM注册数单次注册成本
大盘$473.44100%29,725$15.931,097$0.432
B1$170.2136%13,069$13.02480$0.355
Nomad Node$0.000%0—0—
KBM1$154.4233%9,923$15.56361$0.428
HR1$148.8131%6,733$22.10256$0.581

2026-08-23 (the day) — the three measures

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户payer%ARPUARPPU
大盘$1,487.253.14$985.372.08$1,236.032.6113712.5%$1.356$10.86
B1$616.253.62$358.472.11$453.042.665210.8%$1.284$11.85
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$502.753.26$386.772.50$464.003.005715.8%$1.393$8.82
HR1$368.252.47$240.121.61$318.992.142810.9%$1.438$13.15

Each account, 2026-08-22 against 2026-08-23, one table each.

B1

2026-08-222026-08-23变化
花费$162.22$170.21+4.9%
展示次数11,27413,069+15.9%
CPM$14.39$13.02−9.5%
注册数 (自有)490480−2.0%
单次注册成本$0.331$0.355+7.1%
入账收入$334.77 (2.06)$616.25 (3.62)+84.1%
Meta 入账收入$518.45 (3.20)$808.07 (4.75)
当日回收$249.07 (1.54)$358.47 (2.11)+43.9%
同期群 24 小时$338.12 (2.08)$453.04 (2.66)+34.0%
入账付费用户5252+0
付费率10.6%10.8%+0.2 pts
ARPU$0.683$1.284+87.9%
ARPPU$6.44$11.85+84.1%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-08-222026-08-23变化
花费$67.64$154.42+128.3%
展示次数3,8459,923+158.1%
CPM$17.59$15.56−11.5%
注册数 (自有)123361+193.5%
单次注册成本$0.550$0.428−22.2%
入账收入$68.71 (1.02)$502.75 (3.26)+631.7%
Meta 入账收入$162.05 (2.40)$823.96 (5.34)
当日回收$65.72 (0.97)$386.77 (2.50)+488.5%
同期群 24 小时$92.01 (1.36)$464.00 (3.00)+404.3%
入账付费用户657+51
付费率4.9%15.8%+10.9 pts
ARPU$0.559$1.393+149.3%
ARPPU$11.45$8.82−23.0%

HR1

2026-08-222026-08-23变化
花费$61.13$148.81+143.4%
展示次数2,8996,733+132.3%
CPM$21.09$22.10+4.8%
注册数 (自有)157256+63.1%
单次注册成本$0.389$0.581+49.3%
入账收入$191.44 (3.13)$368.25 (2.47)+92.4%
Meta 入账收入$216.84 (3.55)$454.76 (3.06)
当日回收$89.72 (1.47)$240.12 (1.61)+167.6%
同期群 24 小时$92.71 (1.52)$318.99 (2.14)+244.1%
入账付费用户2028+8
付费率12.7%10.9%−1.8 pts
ARPU$1.219$1.438+18.0%
ARPPU$9.57$13.15+37.4%

买量放大的同时回报还变好了，这就是这一天值得记下来的读数。 bROAS 2.04 → 3.14，wROAS 1.39 → 2.08，而花费 多了 62.7%。而且不是靠某一个大额付费用户撑起来的：入账付费用户 78 → 137，ARPPU $7.63 → $10.86，ARPU 恒等式 的两半是一起动的。

单次注册成本涨了 14.2%，$0.378 → $0.432，这是放量的代价，也是唯一一条往不利方向走的线。要盯的是它，而不是 还在往上走的那几条 ROAS。

KBM1 是当天最好的账户，B1 是最大的那个。 KBM1 在 $154.42 上做到 3.26 的入账口径回报，付费率 15.8%，高于 大盘的 12.5%；B1 花 $170.21，做到 3.62。HR1 在 $148.81 上是 2.47，是唯一低于大盘那一行的账户。

分小时，2026-08-23

(i) The portfolio, hour by hour, 2026-08-23. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$11.74729$16.1020$0.587$10.680.91$10.680.91$10.680.913
01$10.38748$13.8835$0.297$10.521.01$3.400.33$3.400.333
02$13.89779$17.8328$0.496$66.684.80$20.361.47$23.711.7110
03$11.38728$15.6333$0.345$78.956.94$185.9216.34$188.9116.608
04$13.13827$15.8827$0.486$65.044.95$26.822.04$26.822.049
05$13.43673$19.9623$0.584$103.347.69$93.476.96$93.476.967
06$9.00439$20.5021$0.429$68.767.64$26.092.90$26.092.907
07$23.831,361$17.5145$0.530$91.513.84$102.894.32$121.865.1112
08$27.101,195$22.6833$0.821$32.391.20$5.980.22$5.980.223
09$19.751,189$16.6141$0.482$55.172.79$23.331.18$23.331.1813
10$16.241,142$14.2252$0.312$23.231.43$17.731.09$39.082.414
11$16.561,124$14.7335$0.473$54.773.31$13.400.81$13.400.817
12$23.351,405$16.6254$0.432$52.512.25$43.351.86$83.203.568
13$24.371,968$12.3856$0.435$104.054.27$133.365.47$166.046.8111
14$24.751,739$14.2356$0.442$122.654.96$22.110.89$22.110.899
15$34.241,753$19.5361$0.561$32.940.96$17.360.51$20.300.596
16$22.401,744$12.8465$0.345$94.054.20$13.270.59$16.240.7312
17$25.822,006$12.8776$0.340$30.631.19$25.400.98$25.400.989
18$27.752,019$13.7486$0.323$47.381.71$6.940.25$10.500.389
19$22.221,514$14.6858$0.383$97.234.38$30.131.36$54.062.4310
20$17.461,026$17.0242$0.416$42.922.46$23.131.32$37.822.1710
21$22.961,199$19.1562$0.370$96.304.19$52.992.31$93.514.078
22$21.011,166$18.0238$0.553$25.401.21$10.090.48$10.090.487
23$20.681,252$16.5250$0.414$80.153.88$77.163.73$120.015.809

(ii) The same 24 hours per account, 2026-08-23.

B1 — $170.21 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$4.50307$14.668$0.562$3.560.79$3.560.79$3.560.791
01$2.61256$10.2013$0.201$6.962.67$3.401.30$3.401.302
02$4.02251$16.028$0.502$25.176.26$13.813.44$17.164.274
03$2.42245$9.8810$0.242$30.9312.78$64.9426.83$67.9328.073
04$3.78301$12.563$1.260$9.722.57$0.000.00$0.000.002
05$2.29182$12.589$0.254$32.4014.15$0.000.00$0.000.002
06$1.25103$12.141$1.250$10.348.27$0.000.00$0.000.003
07$11.76861$13.6627$0.436$34.562.94$46.573.96$65.545.576
08$12.54638$19.6610$1.254$16.431.31$0.000.00$0.000.001
09$9.60717$13.3924$0.400$39.064.07$12.951.35$12.951.358
10$8.66676$12.8126$0.333$10.271.19$10.611.23$10.611.233
11$6.83576$11.8627$0.253$31.554.62$13.401.96$13.401.965
12$9.13664$13.7525$0.365$10.331.13$3.670.40$3.670.403
13$8.65849$10.1923$0.376$37.414.32$79.229.16$108.6112.565
14$9.15701$13.0521$0.436$38.074.16$0.000.00$0.000.002
15$11.58775$14.9427$0.429$19.131.65$7.110.61$10.050.872
16$6.72629$10.6825$0.269$50.707.55$0.000.00$2.980.444
17$9.55868$11.0040$0.239$13.881.45$11.641.22$11.641.224
18$10.61884$12.0043$0.247$41.203.88$6.940.65$6.940.657
19$6.73639$10.5329$0.232$80.5811.97$19.432.89$19.432.895
20$5.01392$12.7815$0.334$12.452.49$5.981.19$5.981.193
21$8.32444$18.7422$0.378$34.214.11$42.795.14$69.708.384
22$7.68550$13.9620$0.384$14.901.94$2.990.39$2.990.394
23$6.82561$12.1624$0.284$12.441.82$9.451.39$16.492.424

Nomad Node — $0.00 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $154.42 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$2.87174$16.493$0.957$3.561.24$0.000.00$0.000.001
01$3.47237$14.6410$0.347$3.561.03$0.000.00$0.000.001
02$4.47280$15.968$0.559$9.732.18$6.551.47$6.551.473
03$4.56248$18.3911$0.415$33.417.33$32.597.15$32.597.154
04$4.44315$14.1011$0.404$35.928.09$19.664.43$19.664.433
05$5.67301$18.8410$0.567$7.251.28$93.4716.49$93.4716.492
06$3.51168$20.896$0.585$48.0613.69$6.311.80$6.311.802
07$5.94269$22.088$0.743$23.894.02$52.778.88$52.778.883
08$9.32310$30.0613$0.717$15.951.71$5.980.64$5.980.642
09$4.84259$18.6911$0.440$9.621.99$6.831.41$6.831.413
10$3.44241$14.2715$0.229$12.963.77$7.122.07$28.488.281
11$4.96313$15.853$1.653$23.224.68$0.000.00$0.000.002
12$7.24430$16.8417$0.426$15.712.17$25.453.52$25.453.523
13$9.77770$12.6924$0.407$28.352.90$28.202.89$31.483.223
14$7.78648$12.0124$0.324$61.057.85$16.192.08$16.192.083
15$11.77593$19.8523$0.512$6.830.58$6.830.58$6.830.582
16$8.13711$11.4328$0.290$30.463.75$13.271.63$13.271.635
17$10.00758$13.1923$0.435$13.761.38$13.761.38$13.761.384
18$7.83667$11.7422$0.356$3.200.41$0.000.00$0.000.001
19$7.61562$13.5418$0.423$13.671.80$7.120.94$28.063.694
20$6.17393$15.7019$0.325$16.792.72$14.162.30$28.854.684
21$8.51494$17.2326$0.327$62.107.30$10.201.20$23.812.804
22$5.24359$14.6011$0.476$6.921.32$3.520.67$3.520.672
23$6.88423$16.2617$0.405$16.802.44$16.802.44$20.152.934

HR1 — $148.81 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$4.37248$17.629$0.486$3.560.81$7.121.63$7.121.631
01$4.30255$16.8612$0.358$0.000.00$0.000.00$0.000.000
02$5.40248$21.7712$0.450$31.785.89$0.000.00$0.000.003
03$4.40235$18.7212$0.367$14.613.32$88.3820.09$88.3820.091
04$4.91211$23.2713$0.378$19.403.95$7.151.46$7.151.464
05$5.47190$28.794$1.367$63.6911.64$0.000.00$0.000.003
06$4.24168$25.2414$0.303$10.372.44$19.784.66$19.784.662
07$6.13231$26.5410$0.613$33.065.39$3.560.58$3.560.583
08$5.24247$21.2110$0.524$0.000.00$0.000.00$0.000.000
09$5.31213$24.936$0.885$6.491.22$3.560.67$3.560.672
10$4.14225$18.4011$0.376$0.000.00$0.000.00$0.000.000
11$4.77235$20.305$0.954$0.000.00$0.000.00$0.000.000
12$6.98311$22.4412$0.582$26.473.79$14.232.04$54.087.752
13$5.95349$17.059$0.661$38.296.43$25.954.36$25.954.363
14$7.82390$20.0511$0.711$23.533.01$5.930.76$5.930.764
15$10.89385$28.2911$0.990$6.980.64$3.420.31$3.420.312
16$7.55404$18.6912$0.629$12.881.71$0.000.00$0.000.003
17$6.27380$16.5013$0.482$2.990.48$0.000.00$0.000.001
18$9.31468$19.8921$0.443$2.990.32$0.000.00$3.560.381
19$7.88313$25.1811$0.716$2.990.38$3.580.45$6.570.831
20$6.28241$26.068$0.785$13.682.18$2.990.48$2.990.483
21$6.13261$23.4914$0.438$0.000.00$0.000.00$0.000.000
22$8.09257$31.487$1.156$3.580.44$3.580.44$3.580.441
23$6.98268$26.049$0.776$50.917.29$50.917.29$83.3711.941
2026-08-26T01:00:22.088187 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 400 600 800 1000 1200 1400 1600 1800 2000 impressions Impressions and installs by hour impressions installs 20 30 40 50 60 70 80 installs (Meta Leads) The day's motion — whole account, 2026-08-23 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-08-26T01:00:22.270236 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 12 14 16 18 20 22 CTR % CTR 0 4 8 12 16 20 hour (UTC) 12 14 16 18 20 22 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 18 20 22 24 26 28 30 32 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — whole account, 2026-08-23 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

前一日 2026-08-22，同样的两张表

(i) The portfolio, hour by hour, 2026-08-22. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$5.51237$23.2511$0.501$6.941.26$3.390.61$3.390.612
01$2.55218$11.709$0.283$18.127.11$0.000.00$0.000.002
02$5.81306$18.9912$0.484$0.000.00$0.000.00$0.000.000
03$9.02515$17.5117$0.531$21.372.37$31.203.46$31.203.463
04$13.28618$21.4926$0.511$41.813.15$58.164.38$58.164.384
05$6.65471$14.1220$0.333$10.131.52$3.580.54$3.580.543
06$12.21685$17.8242$0.291$21.111.73$26.192.15$26.192.153
07$9.54576$16.5630$0.318$17.061.79$31.253.28$31.253.285
08$12.40669$18.5431$0.400$27.432.21$3.330.27$3.330.275
09$9.64626$15.4031$0.311$32.953.42$6.610.69$6.610.695
10$17.101,055$16.2137$0.462$10.590.62$16.010.94$22.871.342
11$16.601,024$16.2147$0.353$46.772.82$29.281.76$29.281.767
12$14.21855$16.6243$0.330$15.501.09$6.980.49$10.550.744
13$16.021,019$15.7242$0.381$17.511.09$26.141.63$42.582.665
14$15.17925$16.4043$0.353$39.922.63$10.030.66$10.030.665
15$13.901,188$11.7032$0.434$36.752.64$17.601.27$17.601.276
16$20.051,351$14.8458$0.346$21.691.08$17.810.89$17.810.896
17$14.371,391$10.3351$0.282$32.662.27$14.210.99$17.791.246
18$15.921,039$15.3250$0.318$14.240.89$7.120.45$54.603.434
19$12.85727$17.6829$0.443$20.241.58$45.633.55$61.614.796
20$10.64620$17.1634$0.313$60.095.65$12.941.22$19.491.839
21$11.06612$18.0717$0.651$19.381.75$0.000.00$0.000.003
22$15.71680$23.1023$0.683$40.592.58$33.482.13$51.373.275
23$10.78611$17.6435$0.308$22.092.05$3.560.33$3.560.333

(ii) The same 24 hours per account, 2026-08-22.

B1 — $162.22 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$3.77142$26.555$0.754$0.000.00$0.000.00$0.000.000
01$1.32128$10.318$0.165$2.942.23$0.000.00$0.000.001
02$3.86196$19.699$0.429$0.000.00$0.000.00$0.000.000
03$5.13315$16.298$0.641$3.510.68$28.045.47$28.045.471
04$6.81355$19.1815$0.454$41.816.14$58.168.54$58.168.544
05$1.85220$8.419$0.206$3.561.92$0.000.00$0.000.001
06$6.33411$15.4019$0.333$21.113.33$10.091.59$10.091.593
07$3.86288$13.4020$0.193$7.251.88$7.341.90$7.341.902
08$6.57356$18.4616$0.411$3.510.53$0.000.00$0.000.001
09$4.35334$13.0220$0.218$32.957.57$6.611.52$6.611.525
10$12.66827$15.3131$0.408$10.590.84$13.021.03$19.881.572
11$12.08782$15.4539$0.310$25.612.12$26.292.18$26.292.184
12$10.05614$16.3731$0.324$8.930.89$6.980.69$10.551.052
13$8.20666$12.3130$0.273$10.421.27$26.143.19$42.585.193
14$8.94584$15.3133$0.271$25.212.82$10.031.12$10.031.124
15$9.17836$10.9726$0.353$29.943.27$3.560.39$3.560.394
16$10.87861$12.6241$0.265$21.692.00$17.811.64$17.811.646
17$8.82930$9.4833$0.267$17.952.04$10.631.21$10.631.215
18$9.85647$15.2229$0.340$14.241.45$7.120.72$54.605.544
19$5.56438$12.6920$0.278$13.672.46$13.672.46$13.672.464
20$5.16365$14.1420$0.258$23.424.54$0.000.00$0.000.003
21$5.83403$14.478$0.729$3.400.58$0.000.00$0.000.001
22$6.30309$20.3912$0.525$5.960.95$0.000.00$14.712.332
23$4.88267$18.288$0.610$7.141.46$3.560.73$3.560.732

Nomad Node — $0.00 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $67.64 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.8942$21.192$0.445$0.000.00$0.000.00$0.000.000
01$0.5545$12.220—$0.000.00$0.000.00$0.000.000
02$1.1065$16.920—$0.000.00$0.000.00$0.000.000
03$1.98113$17.523$0.660$0.000.00$0.000.00$0.000.000
04$3.05118$25.853$1.017$0.000.00$0.000.00$0.000.000
05$2.04121$16.864$0.510$0.000.00$0.000.00$0.000.000
06$3.07136$22.5711$0.279$0.000.00$16.105.25$16.105.250
07$2.21140$15.793$0.737$0.000.00$0.000.00$0.000.000
08$2.97161$18.455$0.594$3.331.12$3.331.12$3.331.121
09$2.27163$13.936$0.378$0.000.00$0.000.00$0.000.000
10$2.73164$16.652$1.365$0.000.00$0.000.00$0.000.000
11$2.79154$18.122$1.395$0.000.00$0.000.00$0.000.000
12$2.52159$15.856$0.420$2.991.19$0.000.00$0.000.001
13$3.40193$17.626$0.567$0.000.00$0.000.00$0.000.000
14$2.92199$14.674$0.730$0.000.00$0.000.00$0.000.000
15$3.21219$14.663$1.070$0.000.00$10.753.35$10.753.350
16$5.90319$18.509$0.656$0.000.00$0.000.00$0.000.000
17$3.94309$12.7513$0.303$0.000.00$3.580.91$7.151.820
18$3.82238$16.059$0.424$0.000.00$0.000.00$0.000.000
19$3.00139$21.583$1.000$6.572.19$31.9610.65$47.9415.982
20$2.94150$19.606$0.490$26.729.09$0.000.00$3.561.213
21$2.72124$21.947$0.389$12.994.78$0.000.00$0.000.001
22$4.33186$23.283$1.443$16.103.72$0.000.00$3.180.731
23$3.29188$17.5013$0.253$0.000.00$0.000.00$0.000.000

HR1 — $61.13 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.8553$16.044$0.213$6.948.17$3.393.98$3.393.982
01$0.6845$15.111$0.680$15.1822.32$0.000.00$0.000.001
02$0.8545$18.893$0.283$0.000.00$0.000.00$0.000.000
03$1.9187$21.956$0.318$17.869.35$3.161.65$3.161.652
04$3.42145$23.598$0.427$0.000.00$0.000.00$0.000.000
05$2.76130$21.237$0.394$6.572.38$3.581.30$3.581.302
06$2.81138$20.3612$0.234$0.000.00$0.000.00$0.000.000
07$3.47148$23.457$0.496$9.812.83$23.916.89$23.916.893
08$2.86152$18.8210$0.286$20.607.20$0.000.00$0.000.003
09$3.02129$23.415$0.604$0.000.00$0.000.00$0.000.000
10$1.7164$26.724$0.427$0.000.00$2.991.75$2.991.750
11$1.7388$19.666$0.288$21.1612.23$2.991.73$2.991.733
12$1.6482$20.006$0.273$3.582.18$0.000.00$0.000.001
13$4.42160$27.626$0.737$7.101.61$0.000.00$0.000.002
14$3.31142$23.316$0.552$14.714.44$0.000.00$0.000.001
15$1.52133$11.433$0.507$6.814.48$3.292.16$3.292.162
16$3.28171$19.188$0.410$0.000.00$0.000.00$0.000.000
17$1.61152$10.595$0.322$14.719.13$0.000.00$0.000.001
18$2.25154$14.6112$0.188$0.000.00$0.000.00$0.000.000
19$4.29150$28.606$0.715$0.000.00$0.000.00$0.000.000
20$2.54105$24.198$0.318$9.953.92$12.945.09$15.936.273
21$2.5185$29.532$1.255$2.991.19$0.000.00$0.000.001
22$5.08185$27.468$0.635$18.533.65$33.486.59$33.486.592
23$2.61156$16.7314$0.186$14.955.73$0.000.00$0.000.001

与前一日逐小时配对

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-08-23 ran higherhours it ran lowersign test
CPM9 of 2415 of 24p = 0.307
CTR16 of 248 of 24p = 0.152
点击→安装6 of 2418 of 24p = 0.023
CPI16 of 248 of 24p = 0.152

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-08-22 → 2026-08-23

Every shared hour, 2026-08-22 → 2026-08-23. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

小时展示次数CPMCTR点击→安装CPI
00237 → 72923.25 → 16.1016.46% → 14.40%20.5% → 20.0%0.689 → 0.559
01218 → 74811.70 → 13.8812.39% → 16.18%33.3% → 28.9%0.283 → 0.297
02306 → 77918.99 → 17.8315.69% → 16.43%20.8% → 21.1%0.581 → 0.514
03515 → 72817.51 → 15.6313.40% → 15.25%23.2% → 32.4%0.564 → 0.316
04618 → 82721.49 → 15.8814.40% → 15.60%30.3% → 23.3%0.492 → 0.438
05471 → 67314.12 → 19.9611.25% → 17.24%30.2% → 19.8%0.416 → 0.584
06685 → 43917.82 → 20.5017.23% → 21.64%34.7% → 17.9%0.298 → 0.529
07576 → 1,36116.56 → 17.5116.84% → 14.03%28.9% → 24.1%0.341 → 0.518
08669 → 1,19518.54 → 22.6817.19% → 12.13%26.1% → 20.7%0.413 → 0.903
09626 → 1,18915.40 → 16.6118.21% → 12.11%22.8% → 28.5%0.371 → 0.482
101,055 → 1,14216.21 → 14.2212.51% → 15.24%28.0% → 28.7%0.462 → 0.325
111,024 → 1,12416.21 → 14.7315.43% → 13.70%29.1% → 19.5%0.361 → 0.552
12855 → 1,40516.62 → 16.6215.79% → 16.16%28.1% → 24.2%0.374 → 0.425
131,019 → 1,96815.72 → 12.3815.01% → 13.72%26.1% → 20.7%0.400 → 0.435
14925 → 1,73916.40 → 14.2319.78% → 16.50%21.9% → 18.5%0.379 → 0.467
151,188 → 1,75311.70 → 19.5314.73% → 17.11%18.9% → 19.3%0.421 → 0.590
161,351 → 1,74414.84 → 12.8415.54% → 18.18%28.1% → 20.2%0.340 → 0.350
171,391 → 2,00610.33 → 12.8713.52% → 15.30%24.5% → 23.8%0.312 → 0.354
181,039 → 2,01915.32 → 13.7413.09% → 16.89%36.0% → 23.8%0.325 → 0.343
19727 → 1,51417.68 → 14.6817.33% → 16.51%22.2% → 22.0%0.459 → 0.404
20620 → 1,02617.16 → 17.0218.06% → 18.23%29.5% → 20.9%0.322 → 0.448
21612 → 1,19918.07 → 19.1516.34% → 19.02%17.0% → 25.0%0.651 → 0.403
22680 → 1,16623.10 → 18.0217.06% → 17.07%19.0% → 17.6%0.714 → 0.600
23611 → 1,25217.64 → 16.5214.40% → 14.94%37.5% → 25.7%0.327 → 0.431
2026-08-26T01:00:22.517248 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12 14 16 18 20 22 CTR % CTR 2026-08-22 2026-08-23 0 5 10 15 20 hour (UTC) 10 12 14 16 18 20 22 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 20 25 30 35 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — 2026-08-23 against 2026-08-22, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

分国家，2026-08-23

(i) The portfolio by country, 2026-08-23. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$113.8224.0%10,640$10.70247$0.461$104.170.9225
US$37.317.9%502$74.2628$1.333$110.822.978
TR$23.424.9%901$26.0155$0.426$72.363.0910
MX$21.254.5%1,004$21.1637$0.574$9.800.465
ID$14.363.0%1,866$7.6970$0.205$11.750.824
BR$14.273.0%821$17.3751$0.280$68.074.779
AR$14.163.0%812$17.4440$0.354$24.951.767
GB$13.212.8%319$41.4018$0.734$67.285.095
CL$11.712.5%352$33.2916$0.732$7.120.611
IT$11.002.3%382$28.8121$0.524$30.792.804
PH$10.672.3%1,371$7.7837$0.288$181.7217.043
FR$7.051.5%276$25.4917$0.415$3.560.501

142 further countries are not listed, $181.23 between them (38.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $20.87 from Meta 2026-08-22 and $149.34 from Meta 2026-08-23, a measured UTC-day total of $170.21; KBM1 (UTC-7) $28.99 from Meta 2026-08-22 and $125.43 from Meta 2026-08-23, a measured UTC-day total of $154.42; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $148.81. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-23.

B1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$38.4922.6%4,526$8.50114$0.338$50.771.3210
US$19.1211.2%291$65.7915$1.274$95.875.026
TR$8.234.8%326$25.2519$0.433$3.580.432
MX$7.094.2%542$13.1017$0.417$3.400.482
GB$5.643.3%201$28.0910$0.564$60.3110.693
ID$5.053.0%700$7.2236$0.140$5.881.161
IT$4.792.8%191$25.139$0.533$3.670.771
PH$4.282.5%860$4.9822$0.195$6.691.561
AR$4.162.4%312$13.3317$0.244$0.000.000
CL$3.932.3%171$23.017$0.561$0.000.000
FR$3.562.1%158$22.539$0.395$3.561.001
DE$2.781.6%77$36.129$0.309$0.000.000

130 further countries are not listed, $63.10 between them (37.1% of this block).

KBM1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$40.8426.4%3,753$10.8890$0.454$53.391.3114
BR$10.396.7%631$16.4540$0.260$64.926.258
US$8.425.5%138$61.105$1.685$8.971.061
TR$7.634.9%319$23.9520$0.382$3.580.472
MX$6.744.4%268$25.1712$0.561$3.400.511
AR$4.963.2%299$16.6012$0.413$18.973.823
ID$4.502.9%639$7.0512$0.375$2.940.651
CL$4.182.7%108$38.615$0.835$0.000.000
PH$3.612.3%299$12.0810$0.361$89.8024.851
IT$3.322.2%115$28.906$0.553$7.342.212
GB$2.721.8%57$47.444$0.680$6.972.562
GR$2.381.5%71$33.504$0.595$19.788.302

117 further countries are not listed, $54.73 between them (35.4% of this block).

HR1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$34.4923.2%2,361$14.6143$0.802$0.000.001
US$9.776.6%74$132.048$1.221$5.980.611
TR$7.565.1%256$29.5316$0.473$65.218.636
MX$7.425.0%195$38.058$0.928$2.990.402
AR$5.043.4%201$25.0811$0.458$5.981.194
GB$4.853.3%61$79.514$1.213$0.000.000
ID$4.813.2%528$9.1122$0.219$2.940.612
BR$3.882.6%190$20.4211$0.353$3.160.811
CL$3.612.4%73$49.464$0.903$7.121.971
IT$2.881.9%76$37.906$0.480$19.786.871
PH$2.771.9%212$13.075$0.554$85.2330.771
HR$2.171.5%28$77.512$1.085$0.000.000

111 further countries are not listed, $59.55 between them (40.0% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

2026-08-26T01:00:22.631405 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US TR MX ID BR AR GB CL IT PH FR 0 25 50 75 100 125 150 175 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-08-23 spend within-day revenue
Spend against within-day revenue, by country
2026-08-26T01:00:22.681758 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-08-23 (report clock)
Cost per install by country

汇总：两日对比

2026-08-222026-08-23变化
花费$290.99$473.44+62.7%
展示次数18,01829,725+65.0%
CPM$16.15$15.93−1.4%
注册数 (自有)7701,097+42.5%
单次注册成本$0.378$0.432+14.2%
入账收入$594.92 (2.04)$1,487.25 (3.14)+150.0%
Meta 入账收入$897.34 (3.08)$2,086.79 (4.41)
当日回收$404.50 (1.39)$985.37 (2.08)+143.6%
同期群 24 小时$522.84 (1.80)$1,236.03 (2.61)+136.4%
入账付费用户78137+59
付费率10.1%12.5%+2.4 pts
ARPU$0.773$1.356+75.5%
ARPPU$7.63$10.86+42.3%
2026-08-26T01:00:22.751446 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 200 400 600 800 1000 1200 1400 USD 2.04 1.39 1.80 3.14 2.08 2.61 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-22 against 2026-08-23 (UTC) 2026-08-22 2026-08-23
The three revenue measures on both days, ROAS above each bar
2026-08-26T01:00:22.812889 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-22 2026-08-23 0 200 400 600 800 1000 1200 1400 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

各广告系列

(i) Every campaign the portfolio ran, 2026-08-23.

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820B1$190.3337.7%16,035$11.87480$0.397$358.471.8852
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$165.9232.9%11,697$14.18361$0.460$386.772.3357
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$148.8129.5%6,733$22.10256$0.581$240.121.6128

(ii) The same, per account, 2026-08-23.

B1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820B1$190.33100.0%16,035$11.87480$0.397$358.471.8852

Nomad Node

nothing delivered or registered.

KBM1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$165.92100.0%11,697$14.18361$0.460$386.772.3357

HR1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$148.81100.0%6,733$22.10256$0.581$240.121.6128

⚠ 这一节走的是每个账户自己的 Meta 日。 B1 在这里是 $190.33，而上面账户表里是 $170.21；KBM1 是 $165.92 对 $154.42 —— 差的是那七小时的重新拼接，只发生在两个 UTC-7 的账户上。HR1 报的是 UTC+0，所以它的 $148.81 两处 一致。

现在整个产品由一条广告系列扛着，bailingxia_srfhjyd_sn_ww_cvr_260820，在三个账户里都在跑。08-20 建的 美国那条自第一天之后就没有再投放过。

每一个素材

(i) Every asset the portfolio ran, 2026-08-23. One row per ad, the account named on it.

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_lace_10s_9x16_sn_v1B1$89.057,164$12.43272$0.327$170.821.92$213.6825
vid_ww_poolslow_15s_9x16_sn_v1KBM1$82.885,118$16.19218$0.380$204.512.47$278.4641
vid_ww_shirt_10s_9x16_sn_v1HR1$77.083,299$23.36118$0.653$27.360.35$70.776
vid_ww_poolphoto_15s_9x16_sn_v1B1$59.655,523$10.80135$0.442$124.132.08$153.5318
vid_ww_bodysuit_10s_9x16_sn_v1HR1$46.341,945$23.83100$0.463$141.503.05$144.4918
vid_ww_shirt_10s_9x16_sn_v1B1$37.492,883$13.0063$0.595$63.521.69$85.848
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$27.202,023$13.4553$0.513$111.874.11$111.875
vid_ww_pooldirect_15s_9x16_sn_v1KBM1$22.642,716$8.3424$0.943$3.200.14$3.201
vid_ww_lace_10s_9x16_sn_v1KBM1$18.09882$20.5146$0.393$57.443.17$60.728
vid_ww_kimono_10s_9x16_sn_v1HR1$15.30949$16.1222$0.695$6.360.42$12.322
vid_ww_kimono_10s_9x16_sn_v1KBM1$11.27683$16.5010$1.127$2.990.27$2.991
vid_ww_pool5_15s_9x16_sn_v1HR1$6.49291$22.3012$0.541$64.9010.00$91.402
vid_ww_shirt_10s_9x16_sn_v1KBM1$3.84275$13.9610$0.384$6.771.76$6.771
vid_ww_pooldirect_15s_9x16_sn_v1HR1$3.60249$14.464$0.900$0.000.00$0.000
vid_ww_pooldirect_15s_9x16_sn_v1B1$3.34397$8.419$0.371$0.000.00$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.8068$11.761$0.800$0.000.00$0.001

(ii) The same, per account, 2026-08-23.

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_lace_10s_9x16_sn_v1B1$89.057,164$12.43272$0.327$170.821.92$213.6825
vid_ww_poolphoto_15s_9x16_sn_v1B1$59.655,523$10.80135$0.442$124.132.08$153.5318
vid_ww_shirt_10s_9x16_sn_v1B1$37.492,883$13.0063$0.595$63.521.69$85.848
vid_ww_pooldirect_15s_9x16_sn_v1B1$3.34397$8.419$0.371$0.000.00$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.8068$11.761$0.800$0.000.00$0.001

Nomad Node

nothing delivered or registered.

KBM1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_poolslow_15s_9x16_sn_v1KBM1$82.885,118$16.19218$0.380$204.512.47$278.4641
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$27.202,023$13.4553$0.513$111.874.11$111.875
vid_ww_pooldirect_15s_9x16_sn_v1KBM1$22.642,716$8.3424$0.943$3.200.14$3.201
vid_ww_lace_10s_9x16_sn_v1KBM1$18.09882$20.5146$0.393$57.443.17$60.728
vid_ww_kimono_10s_9x16_sn_v1KBM1$11.27683$16.5010$1.127$2.990.27$2.991
vid_ww_shirt_10s_9x16_sn_v1KBM1$3.84275$13.9610$0.384$6.771.76$6.771

HR1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_shirt_10s_9x16_sn_v1HR1$77.083,299$23.36118$0.653$27.360.35$70.776
vid_ww_bodysuit_10s_9x16_sn_v1HR1$46.341,945$23.83100$0.463$141.503.05$144.4918
vid_ww_kimono_10s_9x16_sn_v1HR1$15.30949$16.1222$0.695$6.360.42$12.322
vid_ww_pool5_15s_9x16_sn_v1HR1$6.49291$22.3012$0.541$64.9010.00$91.402
vid_ww_pooldirect_15s_9x16_sn_v1HR1$3.60249$14.464$0.900$0.000.00$0.000

16 付费用户门槛（DECISION_LOG.md #37）：上表中付费用户数不足 16 的任何一行只是方向，永远不是量级。 这一天只有大盘和三个账户那几行过线，没有任何单条素材过线。

固定逐素材表

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

素材花费展示次数CPM点击量CTR安装数点击→安装CPI
B1/lace$86.206,37613.5297515.29%25826.46%$0.334
KBM1/poolslow$78.694,59517.1391319.87%20122.02%$0.391
HR1/shirt$77.083,29923.3661618.67%11718.99%$0.659
B1/poolphoto$48.434,26811.3552812.37%14126.70%$0.343
HR1/bodysuit$46.341,94523.8336118.56%9125.21%$0.509
B1/shirt$31.462,05015.3526012.68%6223.85%$0.507
KBM1/lace$22.181,15219.2517214.93%4526.16%$0.493
KBM1/poolphoto$21.151,48914.2029219.61%5318.15%$0.399
KBM1/pooldirect$15.471,6159.5817410.77%2212.64%$0.703
HR1/kimono$15.3094916.1214315.07%2215.38%$0.695
KBM1/kimono$12.2172516.8410714.76%1211.21%$1.018
HR1/pool5$6.4929122.305017.18%1224.00%$0.541
KBM1/shirt$4.7234713.605816.71%1017.24%$0.472
HR1/pooldirect$3.6024914.463112.45%412.90%$0.900
B1/pooldirect$3.4233210.30267.83%934.62%$0.380
B1/kimono$0.704316.28716.28%114.29%$0.700

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

素材入账收入bROAS (Meta)当日回收wROAS同期群 HcROAS付费用户payer%ARPUARPPU最大付费用户占比
B1/lace$243.862.83 (3.87)$170.821.98$213.682.48197.0%0.6288.9936.3%
KBM1/poolslow$286.243.64 (5.84)$204.512.60$278.463.543415.6%0.9386.0214.1%
HR1/shirt$30.350.39 (1.21)$27.360.35$70.770.9254.2%0.2325.4752.0%
B1/poolphoto$287.055.93 (5.55)$124.132.56$153.533.17139.6%0.9139.5543.0%
HR1/bodysuit$266.655.75 (5.93)$141.503.05$144.493.121010.0%1.41514.1560.2%
B1/shirt$78.222.49 (6.15)$63.522.02$85.842.73711.1%1.0089.0735.1%
KBM1/lace$63.602.87 (9.11)$57.442.59$60.722.74613.0%1.2499.5751.5%
KBM1/poolphoto$139.956.62 (7.03)$111.875.29$111.875.2947.5%2.11127.9780.3%
KBM1/pooldirect$3.200.21 (0.00)$3.200.21$3.200.2114.2%0.1333.20100.0%
HR1/kimono$6.360.42 (0.62)$6.360.42$12.320.8129.1%0.2893.1853.8%
KBM1/kimono$2.990.24 (0.54)$2.990.24$2.990.24110.0%0.2992.99100.0%
HR1/pool5$64.9010.00 (10.80)$64.9010.00$91.4014.08216.7%5.40832.4578.4%
KBM1/shirt$6.771.43 (1.48)$6.771.43$6.771.43110.0%0.6776.77100.0%
HR1/pooldirect$0.000.00 (2.00)$0.000.00$0.000.0000.0%0.000——
B1/pooldirect$0.000.00 (3.64)$0.000.00$0.000.0000.0%0.000——
B1/kimono$7.1210.17 (0.00)$0.000.00$0.000.0000.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

素材花费India %US %other %US % of its revenue
B1/lace$89.0521.9%7.5%70.7%43.3%
KBM1/poolslow$82.8825.8%7.1%67.1%4.4%
HR1/shirt$77.0822.3%7.6%70.1%0.0%
B1/poolphoto$59.6519.9%16.8%63.3%0.0%
HR1/bodysuit$46.3424.8%5.7%69.5%4.2%
B1/shirt$37.4925.8%13.0%61.3%34.6%
KBM1/lace$18.0915.5%2.4%82.1%0.0%
KBM1/poolphoto$27.2034.5%2.3%63.2%0.0%
KBM1/pooldirect$22.6423.9%2.3%73.9%0.0%
HR1/kimono$15.3024.1%6.5%69.4%0.0%
KBM1/kimono$11.2727.3%9.8%62.9%0.0%
HR1/pool5$6.4922.3%2.5%75.2%0.0%
KBM1/shirt$3.8428.9%1.3%69.8%0.0%
HR1/pooldirect$3.6019.2%3.6%77.2%—
B1/pooldirect$3.3435.6%5.7%58.7%—
B1/kimono$0.8020.0%0.0%80.0%—

Vloom —— 这一行以下的每一节都是 Vloom 的：当日、分小时、分国家、分广告系列、分素材，都记在 Vloom 自己那本账、自己那些账户上。用上面的按钮切换。

Vloom 花了 $118.89 对 $396.89，降 70.0%，而且 B1 一分钱都没买：$106.53 是合作方 Nomad Node 的 maimai 买量，$12.36 是 HR1 的 v3 那一对。它仍然入账 $2,043.85。

这一天，以及每一个账户

2026-08-222026-08-23变化
花费$396.89$118.89−70.0%
展示次数28,3218,590−69.7%
CPM$14.01$13.84−1.2%
注册数 (自有)616168−72.7%
单次注册成本$0.644$0.708+9.8%
入账收入$1,880.56 (4.74)$2,043.85 (17.19)+8.7%
Meta 入账收入$1,169.30 (2.95)$749.42 (6.30)
当日回收$299.88 (0.76)$52.36 (0.44)−82.5%
同期群 24 小时$305.86 (0.77)$67.82 (0.57)−77.8%
入账付费用户131111−20
付费率21.3%66.1%+44.8 pts
ARPU$3.053$12.166+298.5%
ARPPU$14.36$18.41+28.3%

2026-08-23 (the day) — delivery

账户花费占比展示次数CPM注册数单次注册成本
大盘$118.89100%8,590$13.84168$0.708
B1$0.000%0—101$0.000
Nomad Node$106.5390%7,823$13.6245$2.367
KBM1$0.000%0—0—
HR1$12.3610%767$16.1122$0.562

2026-08-23 (the day) — the three measures

账户入账收入bROAS当日回收wROAS同期群 24 小时cROAS付费用户payer%ARPUARPPU
大盘$2,043.8517.19$52.360.44$67.820.5711166.1%$12.166$18.41
B1$1,476.86—$2.99—$2.99—8180.2%$14.622$18.23
Nomad Node$521.594.90$12.940.12$28.390.272760.0%$11.591$19.32
KBM1$0.00—$0.00—$0.00—0———
HR1$45.403.67$36.432.95$36.432.95313.6%$2.064$15.13

Each account, 2026-08-22 against 2026-08-23, one table each.

B1

2026-08-222026-08-23变化
花费$289.74$0.00−100.0%
展示次数20,2760−100.0%
CPM$14.29$0.00−100.0%
注册数 (自有)469101−78.5%
单次注册成本$0.618$0.000−100.0%
入账收入$1,449.02 (5.00)$1,476.86+1.9%
Meta 入账收入$749.25 (2.59)$428.99
当日回收$214.95 (0.74)$2.99−98.6%
同期群 24 小时$214.95 (0.74)$2.99−98.6%
入账付费用户9881−17
付费率20.9%80.2%+59.3 pts
ARPU$3.090$14.622+373.3%
ARPPU$14.79$18.23+23.3%

Nomad Node

2026-08-222026-08-23变化
花费$80.91$106.53+31.7%
展示次数6,4887,823+20.6%
CPM$12.47$13.62+9.2%
注册数 (自有)11445−60.5%
单次注册成本$0.710$2.367+233.6%
入账收入$407.68 (5.04)$521.59 (4.90)+27.9%
Meta 入账收入$364.91 (4.51)$227.01 (2.13)
当日回收$71.82 (0.89)$12.94 (0.12)−82.0%
同期群 24 小时$71.82 (0.89)$28.39 (0.27)−60.5%
入账付费用户2827−1
付费率24.6%60.0%+35.4 pts
ARPU$3.576$11.591+224.1%
ARPPU$14.56$19.32+32.7%

KBM1 — nothing delivered and nobody registered on either day.

HR1

2026-08-222026-08-23变化
花费$26.24$12.36−52.9%
展示次数1,557767−50.7%
CPM$16.85$16.11−4.4%
注册数 (自有)3322−33.3%
单次注册成本$0.795$0.562−29.3%
入账收入$18.87 (0.72)$45.40 (3.67)+140.6%
Meta 入账收入$55.14 (2.10)$93.42 (7.56)
当日回收$13.11 (0.50)$36.43 (2.95)+177.9%
同期群 24 小时$19.09 (0.73)$36.43 (2.95)+90.8%
入账付费用户43−1
付费率12.1%13.6%+1.5 pts
ARPU$0.572$2.064+260.9%
ARPPU$4.72$15.13+220.8%

这就是一个已下架产品从买量这一侧看过去的样子。 在 $118.89 的花费上入账 $2,043.85，并不是这笔花费带来了 17 倍回报 —— 那是前面几周攒下的同期群陆续到账，当天自己的流量只贡献了其中 $52.36。凡是想说这一天的买量做了 什么，读 当日回收，不要读 入账收入。

66.1% 的付费率是分母塌了，不是结果。 111 个付费用户除以 168 个注册。08-21 出现过同样的形状，这是获客停下 而存量盘还在付钱时的算术。

Vloom 的 Meta 一行没有被划掉。 它每笔购买的 Meta 均价与自己流水的均价持平甚至更高（$9.18–$10.17 对 $9.50–$9.59），说明没有 Sinai 的钱落在它身上 —— 对 Vloom，Meta 是少算而不是多算，它与 入账收入 之间的距离 是那部分无法归因的存量盘。

分小时，2026-08-23

(i) The portfolio, hour by hour, 2026-08-23. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$2.5185$29.531$2.510$90.8536.20$0.000.00$0.000.007
01$0.92103$8.933$0.307$38.8542.23$0.000.00$0.000.004
02$2.59171$15.158$0.324$62.7324.22$30.6711.84$30.6711.847
03$4.45366$12.1612$0.371$28.556.42$0.000.00$0.000.002
04$7.93521$15.2213$0.610$97.9212.35$5.760.73$5.760.739
05$3.92410$9.5611$0.356$26.666.80$3.620.92$3.620.926
06$6.12419$14.6113$0.471$181.4829.65$0.000.00$0.000.008
07$4.68370$12.6515$0.312$27.145.80$9.321.99$9.321.996
08$6.21475$13.073$2.070$16.412.64$0.000.00$0.000.004
09$7.66471$16.265$1.532$85.3511.14$0.000.00$0.000.009
10$5.26374$14.066$0.877$25.404.83$0.000.00$15.462.945
11$3.77351$10.748$0.471$93.4224.78$2.990.79$2.990.793
12$7.17387$18.536$1.195$82.0911.45$0.000.00$0.000.007
13$3.92324$12.107$0.560$93.7623.92$0.000.00$0.000.009
14$4.39289$15.197$0.627$88.1020.07$0.000.00$0.000.0010
15$5.15342$15.068$0.644$82.2815.98$0.000.00$0.000.007
16$4.35387$11.244$1.087$99.7422.93$0.000.00$0.000.0010
17$7.07471$15.014$1.768$33.584.75$0.000.00$0.000.006
18$4.83441$10.9512$0.403$140.4529.08$0.000.00$0.000.008
19$6.04471$12.825$1.208$36.826.10$0.000.00$0.000.006
20$5.71364$15.694$1.427$78.9813.83$0.000.00$0.000.008
21$4.83342$14.126$0.805$27.795.75$0.000.00$0.000.004
22$6.06391$15.504$1.515$362.6459.84$0.000.00$0.000.0013
23$3.35265$12.643$1.117$142.8542.64$0.000.00$0.000.005

(ii) The same 24 hours per account, 2026-08-23.

B1 — $0.00 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$44.09—$0.00—$0.00—4
01$0.000—0—$10.08—$0.00—$0.00—2
02$0.000—4$0.000$30.03—$0.00—$0.00—4
03$0.000—6$0.000$0.00—$0.00—$0.00—0
04$0.000—5$0.000$70.94—$0.00—$0.00—6
05$0.000—6$0.000$19.48—$0.00—$0.00—4
06$0.000—6$0.000$171.11—$0.00—$0.00—6
07$0.000—8$0.000$14.26—$0.00—$0.00—4
08$0.000—2$0.000$16.41—$0.00—$0.00—4
09$0.000—3$0.000$39.79—$0.00—$0.00—6
10$0.000—4$0.000$12.30—$0.00—$0.00—3
11$0.000—5$0.000$10.75—$2.99—$2.99—2
12$0.000—4$0.000$82.09—$0.00—$0.00—7
13$0.000—7$0.000$73.29—$0.00—$0.00—6
14$0.000—7$0.000$40.10—$0.00—$0.00—7
15$0.000—5$0.000$15.18—$0.00—$0.00—1
16$0.000—3$0.000$86.75—$0.00—$0.00—9
17$0.000—3$0.000$20.36—$0.00—$0.00—4
18$0.000—6$0.000$128.37—$0.00—$0.00—6
19$0.000—3$0.000$25.54—$0.00—$0.00—4
20$0.000—3$0.000$70.73—$0.00—$0.00—6
21$0.000—5$0.000$11.69—$0.00—$0.00—3
22$0.000—3$0.000$348.23—$0.00—$0.00—10
23$0.000—3$0.000$135.28—$0.00—$0.00—4

Nomad Node — $106.53 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$46.77—$0.00—$0.00—3
01$0.000—0—$28.78—$0.00—$0.00—2
02$0.7131$22.900—$26.9537.96$0.000.00$0.000.002
03$3.31248$13.353$1.103$24.997.55$0.000.00$0.000.001
04$6.39416$15.365$1.278$21.223.32$0.000.00$0.000.002
05$2.64343$7.704$0.660$3.621.37$3.621.37$3.621.371
06$4.50320$14.064$1.125$6.811.51$0.000.00$0.000.001
07$3.21320$10.036$0.535$9.322.90$9.322.90$9.322.901
08$6.21475$13.071$6.210$0.000.00$0.000.00$0.000.000
09$7.66471$16.262$3.830$41.995.48$0.000.00$0.000.002
10$5.26374$14.062$2.630$0.000.00$0.000.00$15.462.940
11$3.77351$10.742$1.885$82.6721.93$0.000.00$0.000.001
12$7.17387$18.532$3.585$0.000.00$0.000.00$0.000.000
13$3.92324$12.100—$20.475.22$0.000.00$0.000.003
14$4.39289$15.190—$48.0010.93$0.000.00$0.000.003
15$5.15342$15.062$2.575$64.1112.45$0.000.00$0.000.005
16$4.35387$11.241$4.350$12.992.99$0.000.00$0.000.001
17$7.07471$15.010—$13.221.87$0.000.00$0.000.002
18$4.83441$10.956$0.805$12.082.50$0.000.00$0.000.002
19$6.04471$12.822$3.020$11.271.87$0.000.00$0.000.002
20$5.71364$15.691$5.710$8.251.45$0.000.00$0.000.002
21$4.83342$14.121$4.830$16.103.33$0.000.00$0.000.001
22$6.06391$15.501$6.060$14.402.38$0.000.00$0.000.003
23$3.35265$12.640—$7.572.26$0.000.00$0.000.001

KBM1 — $0.00 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR1 — $12.36 on this day

小时花费展示次数CPM注册数单次注册成本入账收入bROAS当日回收wROAS同期群 24 小时cROAS入账付费用户
00$2.5185$29.531$2.510$0.000.00$0.000.00$0.000.000
01$0.92103$8.933$0.307$0.000.00$0.000.00$0.000.000
02$1.88140$13.434$0.470$5.763.06$30.6716.32$30.6716.321
03$1.14118$9.663$0.380$3.563.12$0.000.00$0.000.001
04$1.54105$14.673$0.513$5.763.74$5.763.74$5.763.741
05$1.2867$19.101$1.280$3.562.78$0.000.00$0.000.001
06$1.6299$16.363$0.540$3.562.20$0.000.00$0.000.001
07$1.4750$29.401$1.470$3.562.42$0.000.00$0.000.001
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—0—$13.10—$0.00—$0.00—2
11$0.000—1$0.000$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—1$0.000$2.99—$0.00—$0.00—1
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0
2026-08-26T01:00:24.913532 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 impressions Impressions and installs by hour impressions installs 0.0 0.2 0.4 0.6 0.8 1.0 installs (Meta Leads) The day's motion — whole account, 2026-08-23 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-08-26T01:00:25.071663 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 CTR % CTR 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD Cost per install Delivery by hour — whole account, 2026-08-23 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

分国家，2026-08-23

(i) The portfolio by country, 2026-08-23. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$25.6021.5%2,746$9.3214$1.829$45.751.796
US$10.258.6%120$85.422$5.125$0.000.003
BR$6.705.6%369$18.168$0.837$0.000.001
ID$4.734.0%841$5.627$0.676$0.000.000
KR$4.413.7%118$37.370—$0.000.000
TW$4.023.4%173$23.240—$0.000.002
MY$3.973.3%236$16.821$3.970$0.000.001
MX$3.903.3%282$13.831$3.900$0.000.002
TR$3.693.1%177$20.851$3.690$0.000.002
TH$3.352.8%389$8.614$0.837$0.000.001
CA$1.991.7%26$76.540—$0.000.000
GB$1.961.6%62$31.610—$0.000.000

115 further countries are not listed, $44.32 between them (37.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Nomad Node (UTC+0) needed none, its Meta day IS the UTC day at $106.53; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $12.36. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: B1, KBM1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-23.

Nomad Node

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$21.0019.7%2,316$9.076$3.500$9.320.444
US$8.588.1%113$75.930—$0.000.002
BR$5.925.6%327$18.105$1.184$0.000.001
ID$4.644.4%817$5.686$0.773$0.000.000
KR$4.404.1%117$37.610—$0.000.000
TW$4.023.8%173$23.240—$0.000.002
MY$3.653.4%213$17.140—$0.000.001
MX$3.633.4%263$13.801$3.630$0.000.002
TH$3.263.1%381$8.564$0.815$0.000.001
TR$3.243.0%168$19.290—$0.000.002
CA$1.961.8%25$78.400—$0.000.000
GB$1.951.8%60$32.500—$0.000.000

112 further countries are not listed, $40.28 between them (37.8% of this block).

HR1

国家花费占比展示次数CPM注册数 (自有)单次注册成本当日回收wROAS付费用户
IN$4.6037.2%430$10.708$0.575$36.437.922
US$1.6713.5%7$238.572$0.835$0.000.001
BR$0.786.3%42$18.573$0.260$0.000.000
TR$0.453.6%9$50.001$0.450$0.000.000
IT$0.393.2%3$130.000—$0.000.000
MV$0.352.8%1$350.000—$0.000.000
MY$0.322.6%23$13.911$0.320$0.000.000
GR$0.282.3%6$46.670—$0.000.000
PH$0.282.3%33$8.480—$0.000.000
MX$0.272.2%19$14.210—$0.000.000
BE$0.231.9%2$115.000—$0.000.000
AU$0.211.7%7$30.000—$0.000.000

48 further countries are not listed, $2.53 between them (20.5% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

KBM1 — no country block: it delivered nothing on this day, a measured zero.

汇总：两日对比

2026-08-222026-08-23变化
花费$396.89$118.89−70.0%
展示次数28,3218,590−69.7%
CPM$14.01$13.84−1.2%
注册数 (自有)616168−72.7%
单次注册成本$0.644$0.708+9.8%
入账收入$1,880.56 (4.74)$2,043.85 (17.19)+8.7%
Meta 入账收入$1,169.30 (2.95)$749.42 (6.30)
当日回收$299.88 (0.76)$52.36 (0.44)−82.5%
同期群 24 小时$305.86 (0.77)$67.82 (0.57)−77.8%
入账付费用户131111−20
付费率21.3%66.1%+44.8 pts
ARPU$3.053$12.166+298.5%
ARPPU$14.36$18.41+28.3%
2026-08-26T01:00:25.286398 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 100 200 300 400 500 USD 1.36 0.99 1.01 0.00 0.00 0.00 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-22 against 2026-08-23 (UTC) 2026-08-22 2026-08-23
The three revenue measures on both days, ROAS above each bar
2026-08-26T01:00:25.350235 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-22 2026-08-23 0 100 200 300 400 500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

各广告系列

(i) Every campaign the portfolio ran, 2026-08-23.

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$106.5389.6%7,823$13.6223$4.632$9.320.095
bailingxia_srfhjyd_ww_cvr_260819HR1$12.3610.4%767$16.1122$0.562$36.432.953
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—65$0.000$2.99—64
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—23$0.000$0.00—13
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—22$0.000$3.62—13
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—9$0.000$0.00—2
bailingxia_meituan_t3_cvr_260723B1$0.000.0%0—3$0.000$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—8
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1

(ii) The same, per account, 2026-08-23.

B1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—65$0.000$2.99—64
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—23$0.000$0.00—13
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—9$0.000$0.00—2
bailingxia_meituan_t3_cvr_260723B1$0.000.0%0—3$0.000$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1

Nomad Node

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$106.53100.0%7,823$13.6223$4.632$9.320.095
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—22$0.000$3.62—13
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—8
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1

KBM1

nothing delivered or registered.

HR1

广告系列账户花费占比展示次数CPM注册数单次注册成本当日回收wROAS付费用户
bailingxia_srfhjyd_ww_cvr_260819HR1$12.36100.0%767$16.1122$0.562$36.432.953

每一个素材

(i) Every asset the portfolio ran, 2026-08-23. One row per ad, the account named on it.

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
nomad-0814-03-maimaiNomad Node$106.537,823$13.6223$4.632$9.320.09$9.325
vid_ww_bodysuit_10s_9x16_v3HR1$12.14752$16.1422$0.552$36.433.00$36.433
vid_ww_pool5_15s_9x16_v3HR1$0.2215$14.670—$0.000.00$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—35$0.000$0.00—$0.0021
vid_ww_pool5_15s_9x16_v1B1$0.000—21$0.000$2.99—$2.9939
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—17$0.000$3.62—$19.0813
vid_ww_bikini_10s_9x16_v1B1$0.000—12$0.000$0.00—$0.007
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—10$0.000$0.00—$0.003
vid_ww_lounge_8s_9x16_v1B1$0.000—9$0.000$0.00—$0.007
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—5$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—4$0.000$0.00—$0.000
vid_utility_sexy_9x16_v1B1$0.000—3$0.000$0.00—$0.001
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_control_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_latina_es_slip_dress_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_mugshot_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.007
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—0—$0.00—$0.001
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001
vid_de_german_mature_6s_9x16_v1B1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-08-23.

B1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_v1B1$0.000—35$0.000$0.00—$0.0021
vid_ww_pool5_15s_9x16_v1B1$0.000—21$0.000$2.99—$2.9939
vid_ww_bikini_10s_9x16_v1B1$0.000—12$0.000$0.00—$0.007
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—10$0.000$0.00—$0.003
vid_ww_lounge_8s_9x16_v1B1$0.000—9$0.000$0.00—$0.007
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—4$0.000$0.00—$0.000
vid_utility_sexy_9x16_v1B1$0.000—3$0.000$0.00—$0.001
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_control_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_latina_es_slip_dress_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_mugshot_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_de_german_mature_6s_9x16_v1B1$0.000—0—$0.00—$0.001

Nomad Node

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
nomad-0814-03-maimaiNomad Node$106.537,823$13.6223$4.632$9.320.09$9.325
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—17$0.000$3.62—$19.0813
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—5$0.000$0.00—$0.000
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.007
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—0—$0.00—$0.001
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001

KBM1

nothing delivered or registered.

HR1

素材账户花费展示次数CPM注册数单次注册成本当日回收wROAS同期群 24 小时付费用户
vid_ww_bodysuit_10s_9x16_v3HR1$12.14752$16.1422$0.552$36.433.00$36.433
vid_ww_pool5_15s_9x16_v3HR1$0.2215$14.670—$0.000.00$0.000

3口径与边界

⚠ 两天的 同期群 24 小时 都已经完整。 一个同期群要在它那一天最后一笔安装之后再过 24 小时才封口，对 08-23 就是 2026-08-25 00:00 UTC；这一页是在那之后重切的，所以两列都是冻结的数字，两者之间的变化是同龄同期群 之间的比较。

变更 2026-08-26：本页当天重切了两次，页面上每一个数字都来自第二次。 第一次把它移到一次更晚的付款 切分上，那一次带有原版没有的退款，也把 Meta 对 08-23 投放的结算又往前推了一点 —— 大盘花费因此变成 $592.33。 第二次把归因标记没有活着穿过内购回传的那部分 Sinai 付款算了进来：它们带着付费人的账户标识、但没有归因标记， 凡是按安装日计的口径都把它们丢掉了，而它们能通过注册流水回溯到具体的广告系列、具体的广告，来源也都是付费流量 而非自然量。两次加起来，大盘入账收入是 $3,531.10，原版是 $3,408.35；Sinai 是 $1,487.25，原版是 $1,364.50。

Sinai 的 入账收入 因为跟踪串没能活着进入合作方 IAP 流水而偏低 —— 最近几天大约 8%。这笔钱 Adjust 全都 有，而且都归到同样这三条广告系列上；Adjust 给出的 Sinai 自然量收入不到总额的 1%，所以缺掉的那些行同样是广告 带来的钱。本标签页上每一个 ROAS 都因此被低估了大致这个比例。这里没有修正，要修得把分子从 Adjust 那边重建。

页面上每一个数字都经过一张 2026-08-01 的汇率表折算，相对 Google Play 自己的记录偏低 0.8%。小、已测量， 不要和上面那个 Meta 的缺口混为一谈。

分国家的几节走的是 Meta 日，和每一页一样：Meta 根本不提供小时 × 国家的交叉，那些行无法重新拼接到报告 时钟上。

4这一天交给下一次阅读的东西

Sinai 放量 62.7%，而且是一边放一边变好。 付费人数和客单价一起涨。下一天要回答的是单次注册成本会不会继续 爬 —— $0.378 → $0.432 是唯一往不利方向走的线，也是决定这件事能走多远的那条线。

Vloom 的买量结束了，它的收入没有。 未来几周它还会从存量盘里持续入账。那个标签页上任何一个 入账收入 列 都不再描述买量，周报和月报必须把这一点写出来，否则会报出一个 17 倍的回报。

在数据集拆开之前，Meta 关于 Sinai 的数字不能用。 这一天 56 笔幻影购买，而且随着 Sinai 在共享数据集里花费 占比的上升还在涨。决定写在成因文档里，是操盘者的判断。

5复现

由 python -m ad_ops.daily_pipeline --day 2026-08-23 staged 到 _runs/2026-08-24_2026-08-23_daily_auto/：拉取五个广告账户三种粒度共 16 份 Meta 导出、两套流水，并按 daily_report_format.md 固定的顺序把每一个计量口径都跑了一遍。Sinai 在 pipeline 里没有独立路径，是用它自己的 run config 针对同一批导出装配的。

6Appendix — definitions

报告时钟是 UTC。 Meta 的导出按每个广告账户自己的时区打戳 —— B1 和 KBM1 是 UTC-7，HR1 与 Nomad Node 那 一对是 UTC+0 —— 所以本页每一行投放数据都从分小时导出重新拼接到了 UTC 上。分国家的几节是例外，并在出现的地方 写明。

三种收入口径，全部读自我们自己的付款记录：

口径统计什么会不会变
入账收入（bROAS）在报告日之内到账的钱，付费的人哪一天安装都算午夜后约四小时结算
当日回收（wROAS）当天安装并且在午夜前付款的人午夜封存，永不再变
同期群 24 小时（cROAS）当天安装的人，各自从本人安装时刻起算 24 小时覆盖率到 100% 后冻住

Meta 入账收入 是 Meta 自己的转化价值除以 Meta 自己的花费，两侧都从同一份分小时导出重新拼接到报告时钟 上 —— 之所以成立，是因为 Meta 的分小时转化价值能分毫不差地加总回它自己的账户日数字。在任何一个 Meta 记的购买 数超过支付处理方实际处理数的日子，这一行会被划掉，并且不写替代数字：真实数字就是它正上方的 入账收入 那一行。

Internal — noindex. Not for distribution outside the team.