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Daily campaign report — 2026-09-17, against 2026-09-16

The business spent $433.86 on 2026-09-17 against $464.10 the day before and booked $4,680.45 against $5,471.91. Sinai was bought for a twenty-fifth day and Bslate for a seventh, B1 taking $101.39 against $128.72 on four ads, Dicey2 $266.52 against $245.40 across both apps, and SZ1 $65.95 against $89.98 on two creatives; the business registered 2,066 people against 2,394, at $0.210 each against $0.194. Definitions, the report clock and the three revenue measures are in the appendix.

⚠ The comparison day carries a payment gap and this day does not. No payment was recorded in any of the three apps between about 14:53 and 16:15 UTC on 2026-09-16, as that day's own page sets out, and this run's payment cut two and a half days later has not filled it: 09-16's 15:00 UTC hour still books $0.00 on no payer in every account's hourly table. This day books in every hour, $39.20 to $283.82 on Sinai and $20.19 to $189.95 on Bslate. So every revenue rise on this page sets a whole day against one with a window missing, and its size is not this day's alone.

This is the evening publication of 2026-09-17, at the 24 h cohort, and it completes the morning page. The horizon closed at 00:00 UTC on 2026-09-19, six hours before this run's payment cuts, so every cohort @ 24h and (d0) cell now carries a figure at 100% coverage on both days, and the 8 h rows beside them are a shorter window on the same cohort rather than a second day.

Meta's own line is struck in both columns of every table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $2,869.16 on Sinai where Meta reads $2,526.02, and $1,448.43 on Bslate where Meta reads $2,068.77. Dicey2 carries both apps, and there Meta's two lines read $3,403.08 against the $2,050.49 in our records. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the two records cannot be reconciled per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for a fourteenth day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 27 registrations and $335.27 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers. Each app's own day sits in its own tab: Sinai took $274.13, Bslate $159.73 for 1,356 registrations and $1,448.43 booked on 165 payers, and no Vloom campaign served an impression. The total below is the figure the money ledger carries.

2026-09-162026-09-17change
spend$464.10$433.86−6.5%
impressions68,67553,100−22.7%
CPM$6.76$8.17+20.9%
registrations (ours)2,3942,066−13.7%
cost per registration$0.194$0.210+8.3%
booked$5,471.91 (11.79)$4,680.45 (10.79)−14.5%
Meta booked$4,675.64 (10.07)$4,594.79 (10.59)
within-day$873.03 (1.88)$965.67 (2.23)+10.6%
cohort @ 24h$1,043.33 (2.25)$1,276.59 (2.94)+22.4%
booked payers434427-7
payer rate (8h)4.5%5.5%+1.0 pts
ARPU (8h)$0.3393$0.4694+38.3%
ARPPU (8h)$7.52$8.58+14.2%
payer rate (d0)5.1%5.9%+0.8 pts
ARPU (d0)$0.4358$0.6179+41.8%
ARPPU (d0)$8.55$10.47+22.4%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Both columns are covered to 24 h, and only this day's is whole. The day's last install reached twenty-four hours of age at 00:00 UTC on 2026-09-19, before this run's payment cuts, and 09-16's had closed a day before that; both apps' cohort ages run 30.2 to 54.1 h. 09-16's 24 h windows lack the payment gap for every install up to 16:15 UTC.

d3 and d7 close on 2026-09-22 and 2026-09-26, which is why a daily carries d0 alone and a period report carries all three.

ARPU (d0) = payer rate (d0) × ARPPU (d0) holds in both columns, and the 8 h rows satisfy the same identity, which is the check that each triple describes one population.

The measured buy fell 6.5% and bought 13.7% fewer registrations at 8.3% more each: both apps' registrations got dearer, Sinai's $0.308 to $0.398 and Bslate's $0.104 to $0.118, while Bslate's cheaper ones went from 55.4% of the day's registrations to 65.6%.

At twenty-four hours each registration was worth 41.8% more, and the basket carries more of that than the rate: ARPPU (d0) $8.55 to $10.47 against a payer rate (d0) of 5.1% to 5.9%. 09-16's cohort lacks the payment gap and this day's does not, so the size of the rise is not the day's alone.

The day's within-day return rose 1.88 to 2.23 and both apps' 24 h cohorts returned more: Sinai's 1.53 against 1.37 on 44 payers against 48, Bslate's 5.37 against 4.31 on 78 against 74.

Three rosters changed inside the day: B1's uireseed read Not Approved at 03:11 UTC and its new heels and hybrid started at 10:19 and 10:20, heels reading Not Approved at 10:44; Dicey2's Sinai campaign added sofa and bedroom from 10:00 and 11:00 UTC, and Bslate added fittingroom and gym from 16:00.

(ii) Every account, both days. All three apps summed, so the rows add to the headline line. Dicey2 carries two apps on separate campaigns and its row is both: $106.79 of Sinai and $159.73 of Bslate.

Vloom's share of spend was 0.0% on both days.

account2026-09-16 spend2026-09-17 spendchange2026-09-16 registrations2026-09-17 registrations
Portfolio$464.10$433.86−6.5%2,3942,066
B1$128.72$101.39−21.2%330204
Nomad Node$0.00$0.00—03
KBM1$0.00$0.00—81
Dicey2$245.40$266.52+8.6%1,4881,481
HR1$0.00$0.00—75
HR2$0.00$0.00—3427
SZ1$89.98$65.95−26.7%527345

B1, Dicey2 and SZ1 exported at every grain and are the whole of the measured buy, $433.86 between them; the other four rows are unmeasured rather than zero.

B1 spent 21.2% less and SZ1 26.7% less while Dicey2 spent 8.6% more; B1 went from 27.7% of the buy to 23.4%, SZ1 from 19.4% to 15.2% and Dicey2 from 52.9% to 61.4%.

Nomad Node's, KBM1's, HR1's and HR2's $0.00 are absences of measurement. The pull records NN2 as disabled on 08-23, KBM1 and HR1 on 08-24, HR2 on 09-04 and NN1 on 09-09, and exports nothing for any of them; all of them still book revenue through the payment ledger, which needs no export.

GP1 is in the pull and has no row. It exported at every grain and its two ads spent $0.00 on both days, a measured zero, and the account table is drawn from a roster it is not yet in.

2The three apps, one tab each

Sinai took $274.13 of the headline's $433.86, Bslate's campaign took $159.73 in Dicey2 on its own ledger, and no Vloom campaign served an impression in any account the pull exports. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the seven accounts in its roster.

Sinai's spend was $274.13 against $325.68, and it booked $2,869.16 against $3,698.37.

The day, and every account

2026-09-162026-09-17change
spend$325.68$274.13−15.8%
impressions51,33535,023−31.8%
CPM$6.34$7.83+23.4%
registrations (ours)1,057689−34.8%
cost per registration$0.308$0.398+29.1%
booked$3,698.37 (11.36)$2,869.16 (10.47)−22.4%
Meta booked$3,041.64 (9.34)$2,526.02 (9.21)
within-day$340.45 (1.05)$329.48 (1.20)−3.2%
cohort @ 24h$446.58 (1.37)$418.95 (1.53)−6.2%
booked payers267244−23
payer rate (8h)4.2%6.0%+1.8 pts
payer rate (d0)4.5%6.4%+1.8 pts
ARPU (8h)$0.2984$0.4514+51.3%
ARPU (d0)$0.4225$0.6081+43.9%
ARPPU (8h)$7.17$7.59+5.8%
ARPPU (d0)$9.30$9.52+2.3%

2026-09-17 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$274.13100%35,023$7.83689$0.398
B1$101.3937%12,602$8.05186$0.545
Nomad Node$0.000%0—0—
KBM1$0.000%0—1$0.000
Dicey2$106.7939%6,896$15.49125$0.854
HR1$0.000%0—5$0.000
HR2$0.000%0—27$0.000
SZ1$65.9524%15,525$4.25345$0.191

2026-09-17 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$2,869.1610.47$329.481.20$418.951.53446.4%$0.6081$9.52
B1$1,560.8415.39$172.231.70$226.252.23179.1%$1.2164$13.31
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$81.49—$0.00—$0.00—00.0%$0.0000—
Dicey2$602.065.64$97.030.91$110.701.04108.0%$0.8856$11.07
HR1$189.41—$0.00—$21.80—120.0%$4.3591$21.80
HR2$335.27—$5.88—$5.88—13.7%$0.2176$5.88
SZ1$100.091.52$54.330.82$54.330.82154.3%$0.1575$3.62

Each account, 2026-09-16 against 2026-09-17, one table each.

B1

2026-09-162026-09-17change
spend$128.72$101.39−21.2%
impressions18,83812,602−33.1%
CPM$6.83$8.05+17.7%
registrations (ours)319186−41.7%
cost per registration$0.404$0.545+35.1%
booked$2,422.00 (18.82)$1,560.84 (15.39)−35.6%
Meta booked$1,226.44 (9.53)$1,102.14 (10.87)
within-day$154.09 (1.20)$172.23 (1.70)+11.8%
cohort @ 24h$205.52 (1.60)$226.25 (2.23)+10.1%
booked payers141127−14
payer rate (8h)4.7%9.1%+4.4 pts
payer rate (d0)5.0%9.1%+4.1 pts
ARPU (8h)$0.4830$0.9252+91.5%
ARPU (d0)$0.6443$1.2164+88.8%
ARPPU (8h)$10.27$10.12−1.5%
ARPPU (d0)$12.85$13.31+3.6%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)81−87.5%
cost per registration$0.000$0.000—
booked$101.84$81.49−20.0%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1312−1
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-162026-09-17change
spend$106.98$106.79−0.2%
impressions7,9576,896−13.3%
CPM$13.44$15.49+15.2%
registrations (ours)162125−22.8%
cost per registration$0.660$0.854+29.4%
booked$543.46 (5.08)$602.06 (5.64)+10.8%
Meta booked$1,712.38 (16.01)$1,334.31 (12.49)
within-day$94.46 (0.88)$97.03 (0.91)+2.7%
cohort @ 24h$134.22 (1.25)$110.70 (1.04)−17.5%
booked payers4844−4
payer rate (8h)9.3%6.4%−2.9 pts
payer rate (d0)9.9%8.0%−1.9 pts
ARPU (8h)$0.5246$0.6298+20.0%
ARPU (d0)$0.8285$0.8856+6.9%
ARPPU (8h)$5.67$9.84+73.7%
ARPPU (d0)$8.39$11.07+32.0%

HR1

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)75−28.6%
cost per registration$0.000$0.000—
booked$97.30$189.41+94.7%
Meta booked——
within-day$6.66$0.00−100.0%
cohort @ 24h$21.60$21.80+0.9%
booked payers97−2
payer rate (8h)14.3%0.0%−14.3 pts
payer rate (d0)42.9%20.0%−22.9 pts
ARPU (8h)$0.5246$0.0000−100.0%
ARPU (d0)$3.0860$4.3591+41.3%
ARPPU (8h)$3.67$0.00−100.0%
ARPPU (d0)$7.20$21.80+202.7%

HR2

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)3427−20.6%
cost per registration$0.000$0.000—
booked$389.39$335.27−13.9%
Meta booked——
within-day$0.00$5.88new
cohort @ 24h$0.00$5.88new
booked payers3631−5
payer rate (8h)0.0%3.7%+3.7 pts
payer rate (d0)0.0%3.7%+3.7 pts
ARPU (8h)$0.0000$0.2176new
ARPU (d0)$0.0000$0.2176new
ARPPU (8h)$0.00$5.88new
ARPPU (d0)$0.00$5.88new

SZ1

2026-09-162026-09-17change
spend$89.98$65.95−26.7%
impressions24,54015,525−36.7%
CPM$3.67$4.25+15.9%
registrations (ours)527345−34.5%
cost per registration$0.171$0.191+12.0%
booked$144.39 (1.60)$100.09 (1.52)−30.7%
Meta booked$102.82 (1.14)$89.57 (1.36)
within-day$85.24 (0.95)$54.33 (0.82)−36.3%
cohort @ 24h$85.24 (0.95)$54.33 (0.82)−36.3%
booked payers2023+3
payer rate (8h)2.5%4.3%+1.9 pts
payer rate (d0)2.5%4.3%+1.9 pts
ARPU (8h)$0.1378$0.1575+14.3%
ARPU (d0)$0.1617$0.1575−2.6%
ARPPU (8h)$5.59$3.62−35.2%
ARPPU (d0)$6.56$3.62−44.8%

B1 spent 21.2% less for 41.7% fewer registrations, $101.39 against $128.72 at $0.545 each against $0.404, on povposer2, the last four hours of uireseed and the new heels and hybrid; its ARPU (d0) went $0.6443 to $1.2164 on a payer rate (d0) of 5.0% to 9.1%, seventeen payers, and its 24 h cohort returned 2.23 against 1.60.

Dicey2's Sinai buy spent 0.2% less and registered 125 people against 162, $106.79 at $0.854 each against $0.660, its CPM going $13.44 to $15.49; its ARPU (d0) rose $0.8285 to $0.8856 on the basket, ARPPU (d0) $8.39 to $11.07 against a payer rate (d0) of 9.9% to 8.0%, on ten payers, while its 24 h cohort returned 1.04 against 1.25.

SZ1 spent 26.7% less and its return fell on the basket: $65.95 for 345 people at $0.191 against $0.171, a payer rate (d0) of 2.5% to 4.3% against an ARPPU (d0) of $6.56 to $3.62, and a 24 h cohort return of 0.95 to 0.82, on fifteen payers; none of them paid after midnight, so its 24 h cohort is its within-day figure.

KBM1, HR1 and HR2 book $606.17 between them against no measured spend, from cohorts bought before the accounts were disabled; HR1's 24 h cohort carries $21.80 on one payer, HR2's $5.88 on one, and KBM1's reads $0.00.

Hourly, 2026-09-17

(i) The portfolio, hour by hour, 2026-09-17. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$7.561,174$6.4415$0.504$68.799.10$0.000.00$0.000.0010
01$9.391,273$7.3826$0.361$50.785.41$6.720.72$6.720.7210
02$12.161,446$8.4121$0.579$78.186.43$7.140.59$7.140.5912
03$9.161,004$9.1222$0.416$81.558.90$22.302.43$22.302.4314
04$8.61983$8.7628$0.307$70.868.23$6.500.75$6.500.7517
05$8.411,163$7.2326$0.323$99.7711.86$0.000.00$0.000.0013
06$9.35983$9.5119$0.492$101.8010.89$6.500.69$6.500.6913
07$7.35920$7.9918$0.408$169.7123.09$24.563.34$28.043.8217
08$8.491,231$6.9030$0.283$66.307.81$9.441.11$9.441.1114
09$9.931,349$7.3626$0.382$213.0521.46$50.845.12$72.647.3115
10$17.722,140$8.2851$0.347$178.7810.09$6.550.37$6.550.3724
11$11.571,379$8.3931$0.373$243.1921.02$6.530.56$6.530.5617
12$12.751,468$8.6925$0.510$123.459.68$0.000.00$0.000.0011
13$15.651,814$8.6322$0.711$165.6410.58$23.411.50$23.411.5014
14$14.252,028$7.0329$0.491$39.202.75$0.000.00$0.000.009
15$16.532,476$6.6838$0.435$63.793.86$3.560.22$3.560.229
16$19.582,648$7.3932$0.612$81.894.18$2.990.15$2.990.1516
17$9.721,720$5.6537$0.263$84.718.72$10.521.08$10.521.0817
18$10.041,564$6.4242$0.239$283.8228.27$10.701.07$10.701.0723
19$10.901,389$7.8532$0.341$131.3912.05$7.540.69$7.540.6920
20$11.051,256$8.8035$0.316$61.585.57$35.503.21$82.697.4811
21$9.891,178$8.4032$0.309$200.0420.23$42.134.26$42.134.2623
22$12.221,190$10.2723$0.531$111.009.08$19.041.56$29.792.4411
23$11.851,247$9.5029$0.409$99.908.43$27.032.28$33.292.8116

(ii) The same 24 hours per account, 2026-09-17.

B1 — $101.39 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.81375$4.834$0.452$38.5421.29$0.000.00$0.000.007
01$1.75380$4.6110$0.175$29.6216.93$3.562.03$3.562.037
02$5.24496$10.564$1.310$23.624.51$0.000.00$0.000.003
03$1.34198$6.773$0.447$20.1115.01$0.000.00$0.000.003
04$2.96351$8.438$0.370$47.2915.97$3.561.20$3.561.2010
05$3.22506$6.365$0.644$20.946.50$0.000.00$0.000.006
06$2.53391$6.474$0.632$51.4820.35$0.000.00$0.000.006
07$2.18321$6.793$0.727$124.9457.31$20.989.62$24.4711.2212
08$2.29412$5.561$2.290$40.3517.62$0.000.00$0.000.008
09$3.32464$7.167$0.474$187.6656.52$5.961.80$5.961.809
10$11.461,230$9.3224$0.477$58.275.08$2.990.26$2.990.2610
11$4.35431$10.098$0.544$165.5238.05$3.180.73$3.180.7311
12$5.40623$8.6713$0.415$48.318.95$0.000.00$0.000.005
13$7.78824$9.447$1.111$74.709.60$23.413.01$23.413.016
14$6.41867$7.398$0.801$20.053.13$0.000.00$0.000.004
15$7.931,112$7.1313$0.610$45.905.79$0.000.00$0.000.007
16$10.441,159$9.0110$1.044$38.793.72$0.000.00$0.000.006
17$2.00222$9.0111$0.182$47.5223.76$6.963.48$6.963.487
18$1.27239$5.316$0.212$158.50124.80$3.582.82$3.582.8210
19$1.48207$7.155$0.296$90.0560.84$0.000.00$0.000.0013
20$4.85473$10.259$0.539$23.354.82$25.575.27$72.7515.006
21$3.13455$6.8811$0.285$119.9438.32$38.9712.45$38.9712.4513
22$4.65434$10.714$1.163$35.337.60$15.463.32$15.463.324
23$3.60432$8.338$0.450$50.0513.90$18.055.01$21.405.948

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—1$0.000$3.56—$0.00—$0.00—1
03$0.000—0—$6.68—$0.00—$0.00—2
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$16.25—$0.00—$0.00—2
06$0.000—0—$3.56—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$6.97—$0.00—$0.00—1
10$0.000—0—$3.29—$0.00—$0.00—1
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$12.42—$0.00—$0.00—3
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$6.42—$0.00—$0.00—2
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$16.03—$0.00—$0.00—2
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$6.31—$0.00—$0.00—1

Dicey2 — $106.79 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.80266$14.294$0.950$17.034.48$0.000.00$0.000.002
01$4.77293$16.284$1.192$17.603.69$3.160.66$3.160.662
02$4.35299$14.557$0.621$27.736.37$3.580.82$3.580.824
03$5.61314$17.876$0.935$35.516.33$22.303.97$22.303.976
04$4.01245$16.374$1.002$6.741.68$0.000.00$0.000.002
05$3.83270$14.194$0.958$6.401.67$0.000.00$0.000.002
06$5.21206$25.292$2.605$3.350.64$0.000.00$0.000.001
07$3.89218$17.845$0.778$3.350.86$3.580.92$3.580.921
08$4.43307$14.436$0.738$3.560.80$3.560.80$3.560.801
09$4.33320$13.5311$0.394$9.312.15$44.8810.36$44.8810.363
10$4.25315$13.4911$0.386$67.0215.77$0.000.00$0.000.005
11$4.54309$14.695$0.908$35.857.90$0.000.00$0.000.003
12$4.73276$17.144$1.182$57.2012.09$0.000.00$0.000.004
13$4.84318$15.221$4.840$71.2214.71$0.000.00$0.000.005
14$5.22391$13.354$1.305$3.580.69$0.000.00$0.000.001
15$4.87413$11.793$1.623$0.000.00$0.000.00$0.000.000
16$4.21354$11.896$0.702$18.684.44$0.000.00$0.000.006
17$3.69329$11.226$0.615$13.253.59$0.000.00$0.000.004
18$4.01282$14.225$0.802$108.0726.95$0.000.00$0.000.0010
19$4.61293$15.732$2.305$30.346.58$0.000.00$0.000.004
20$3.72225$16.535$0.744$0.000.00$3.420.92$3.420.920
21$4.15180$23.066$0.692$37.058.93$0.000.00$0.000.004
22$4.22213$19.816$0.703$7.141.69$3.580.85$14.333.402
23$5.50260$21.158$0.687$22.084.01$8.981.63$11.892.164

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—0—$7.12—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$52.62—$0.00—$0.00—2
06$0.000—0—$6.55—$0.00—$0.00—2
07$0.000—1$0.000$5.98—$0.00—$0.00—1
08$0.000—0—$9.65—$0.00—$0.00—2
09$0.000—1$0.000$0.00—$0.00—$21.80—0
10$0.000—0—$10.67—$0.00—$0.00—1
11$0.000—1$0.000$29.91—$0.00—$0.00—1
12$0.000—0—$14.95—$0.00—$0.00—1
13$0.000—1$0.000$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$18.51—$0.00—$0.00—2
22$0.000—0—$14.95—$0.00—$0.00—1
23$0.000—0—$14.95—$0.00—$0.00—1

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$13.22—$0.00—$0.00—1
01$0.000—2$0.000$3.56—$0.00—$0.00—1
02$0.000—0—$6.71—$0.00—$0.00—2
03$0.000—0—$12.13—$0.00—$0.00—2
04$0.000—1$0.000$10.33—$0.00—$0.00—3
05$0.000—1$0.000$3.56—$0.00—$0.00—1
06$0.000—0—$30.36—$0.00—$0.00—1
07$0.000—0—$31.88—$0.00—$0.00—2
08$0.000—6$0.000$12.75—$5.88—$5.88—3
09$0.000—0—$5.93—$0.00—$0.00—1
10$0.000—2$0.000$26.31—$0.00—$0.00—3
11$0.000—1$0.000$11.91—$0.00—$0.00—2
12$0.000—1$0.000$2.99—$0.00—$0.00—1
13$0.000—1$0.000$16.38—$0.00—$0.00—2
14$0.000—0—$3.16—$0.00—$0.00—1
15$0.000—2$0.000$14.95—$0.00—$0.00—1
16$0.000—2$0.000$17.86—$0.00—$0.00—2
17$0.000—1$0.000$7.12—$0.00—$0.00—1
18$0.000—0—$7.12—$0.00—$0.00—1
19$0.000—1$0.000$3.67—$0.00—$0.00—1
20$0.000—1$0.000$19.26—$0.00—$0.00—2
21$0.000—3$0.000$14.04—$0.00—$0.00—1
22$0.000—1$0.000$53.57—$0.00—$0.00—4
23$0.000—0—$6.51—$0.00—$0.00—2

SZ1 — $65.95 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.95533$3.666$0.325$0.000.00$0.000.00$0.000.000
01$2.87600$4.7810$0.287$0.000.00$0.000.00$0.000.000
02$2.57651$3.959$0.286$12.995.06$3.561.39$3.561.391
03$2.21492$4.4913$0.170$0.000.00$0.000.00$0.000.000
04$1.64387$4.2415$0.109$6.503.96$2.941.79$2.941.792
05$1.36387$3.5116$0.085$0.000.00$0.000.00$0.000.000
06$1.61386$4.1713$0.124$6.504.04$6.504.04$6.504.042
07$1.28381$3.369$0.142$3.562.78$0.000.00$0.000.001
08$1.77512$3.4617$0.104$0.000.00$0.000.00$0.000.000
09$2.28565$4.047$0.326$3.181.39$0.000.00$0.000.001
10$2.01595$3.3814$0.144$13.226.58$3.561.77$3.561.774
11$2.68639$4.1916$0.167$0.000.00$3.351.25$3.351.250
12$2.62569$4.607$0.374$0.000.00$0.000.00$0.000.000
13$3.03672$4.5112$0.253$3.351.10$0.000.00$0.000.001
14$2.62770$3.4017$0.154$0.000.00$0.000.00$0.000.000
15$3.73951$3.9220$0.186$2.940.79$3.560.95$3.560.951
16$4.931,135$4.3414$0.352$6.551.33$2.990.61$2.990.612
17$4.031,169$3.4518$0.224$10.412.58$3.560.88$3.560.883
18$4.761,043$4.5631$0.154$10.142.13$7.121.50$7.121.502
19$4.81889$5.4124$0.200$7.331.52$7.541.57$7.541.572
20$2.48558$4.4420$0.124$2.941.18$6.512.63$6.512.631
21$2.61543$4.8112$0.217$10.504.02$3.161.21$3.161.213
22$3.35543$6.1712$0.279$0.000.00$0.000.00$0.000.000
23$2.75555$4.9513$0.212$0.000.00$0.000.00$0.000.000

Spend ran $7.35 to $19.58 an hour with no empty hour; the eight hours from 10:00 UTC, the hours hybrid delivered in, carry $117.77, 43.0% of the day.

Registrations ran 15 to 51 an hour, and 33 of the day's 689 are KBM1's, HR1's and HR2's, arriving against no measured spend.

Every hour books, $39.20 to $283.82 on 9 to 24 payers, where 09-16's 15:00 UTC hour below books $0.00 on no payer: the payment gap sits in the comparison day and not in this one.

Within-day sits on the install hour, and the 09:00 row's $50.84 is two payers, 15.4% of the day's within-day revenue. That hour's 24 h cohort is $72.64, and the 20:00 install hour is the day's largest at $82.69, 19.7% of the 24 h cohort.

2026-09-18T23:15:31.722289 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 1250 1500 1750 2000 2250 2500 impressions Impressions and installs by hour impressions installs 10 15 20 25 30 35 40 installs (Meta Leads) The day's motion — whole account, 2026-09-17 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-18T23:15:31.872112 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 7 8 9 10 11 CTR % CTR 0 4 8 12 16 20 hour (UTC) 6 7 8 9 10 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 USD Cost per install Delivery by hour — whole account, 2026-09-17 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-16, same two tables

(i) The portfolio, hour by hour, 2026-09-16. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$6.25901$6.9428$0.223$71.8811.50$12.992.08$12.992.0812
01$8.141,170$6.9621$0.388$104.1912.80$37.874.65$37.874.6518
02$10.281,550$6.6331$0.332$80.807.86$0.000.00$0.000.0014
03$10.091,804$5.5934$0.297$77.297.66$2.990.30$2.990.3012
04$9.762,068$4.7243$0.227$153.0115.68$10.471.07$10.471.0716
05$10.932,248$4.8641$0.267$150.0813.73$3.560.33$3.560.3313
06$11.332,032$5.5844$0.258$85.267.52$0.000.00$0.000.0014
07$13.062,211$5.9129$0.450$162.8612.47$15.781.21$15.781.2117
08$13.682,252$6.0745$0.304$109.508.00$6.140.45$6.140.4517
09$17.112,842$6.0258$0.295$250.0314.61$27.851.63$50.152.9320
10$18.743,413$5.4962$0.302$134.907.20$0.000.00$0.000.0016
11$19.203,014$6.3750$0.384$110.525.76$3.560.19$7.120.3717
12$18.452,756$6.6944$0.419$365.4119.81$10.900.59$10.900.5917
13$15.372,317$6.6337$0.415$142.769.29$0.000.00$0.000.0019
14$16.922,755$6.1456$0.302$95.405.64$17.731.05$31.901.8915
15$18.643,109$6.0052$0.358$0.000.00$57.933.11$60.923.270
16$22.123,472$6.3767$0.330$126.465.72$7.230.33$7.230.3322
17$18.103,252$5.5776$0.238$288.7715.95$20.171.11$20.171.1129
18$17.352,448$7.0972$0.241$268.2415.46$55.173.18$92.925.3625
19$12.301,570$7.8347$0.262$300.8824.46$28.952.35$31.882.5925
20$9.361,185$7.9037$0.253$125.2113.38$3.740.40$11.221.2015
21$9.54971$9.8233$0.289$137.6914.43$7.110.75$22.062.3115
22$9.75893$10.9227$0.361$274.0328.11$7.070.73$7.070.7323
23$9.211,102$8.3623$0.400$83.219.03$3.220.35$3.220.3519

(ii) The same 24 hours per account, 2026-09-16.

B1 — $128.72 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.89539$7.2216$0.243$29.387.55$12.993.34$12.993.346
01$4.15662$6.2711$0.377$31.067.48$0.000.00$0.000.006
02$5.65808$6.9911$0.514$31.095.50$0.000.00$0.000.006
03$5.11779$6.5611$0.465$21.364.18$0.000.00$0.000.003
04$4.25718$5.926$0.708$87.0320.48$3.560.84$3.560.849
05$4.65755$6.168$0.581$90.6619.50$0.000.00$0.000.005
06$5.75810$7.1012$0.479$53.349.28$0.000.00$0.000.008
07$8.541,251$6.8320$0.427$126.0714.76$0.000.00$0.000.0011
08$6.771,045$6.4822$0.308$73.2410.82$0.000.00$0.000.008
09$6.881,003$6.8618$0.382$214.2631.14$24.293.53$46.596.7713
10$6.451,115$5.7811$0.586$87.3813.55$0.000.00$0.000.009
11$6.561,027$6.3918$0.364$83.2512.69$3.560.54$7.121.0812
12$6.35988$6.4318$0.353$324.1251.04$3.560.56$3.560.5612
13$6.23880$7.0811$0.566$63.7410.23$0.000.00$0.000.0012
14$6.54922$7.0916$0.409$64.529.87$10.751.64$21.503.299
15$5.94987$6.0217$0.349$0.000.00$57.939.75$57.939.750
16$7.901,196$6.6115$0.527$51.616.53$0.000.00$0.000.009
17$4.66831$5.6115$0.311$213.5945.83$0.000.00$0.000.0013
18$5.69646$8.8114$0.406$195.1434.30$14.352.52$21.693.8110
19$4.49492$9.1318$0.249$121.6327.09$15.963.55$15.963.5512
20$2.60388$6.7010$0.260$50.3519.36$3.741.44$11.224.327
21$2.91314$9.276$0.485$103.9535.72$0.000.00$0.000.008
22$3.48308$11.308$0.435$238.3868.50$3.400.98$3.400.9816
23$3.28374$8.777$0.469$66.8420.38$0.000.00$0.000.0014

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.56—$0.00—$0.00—1
01$0.000—0—$3.56—$0.00—$0.00—1
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—2$0.000$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—2$0.000$0.00—$0.00—$0.00—0
07$0.000—0—$3.56—$0.00—$0.00—1
08$0.000—1$0.000$6.58—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$19.39—$0.00—$0.00—2
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$23.57—$0.00—$0.00—3
17$0.000—1$0.000$12.74—$0.00—$0.00—4
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$14.61—$0.00—$0.00—1
21$0.000—0—$3.58—$0.00—$0.00—1
22$0.000—0—$3.58—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $106.98 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.13102$11.082$0.565$20.4318.08$0.000.00$0.000.003
01$2.45145$16.903$0.817$41.5616.96$0.000.00$0.000.006
02$2.48184$13.486$0.413$2.941.18$0.000.00$0.000.001
03$2.06217$9.493$0.687$36.3317.64$0.000.00$0.000.005
04$1.86222$8.387$0.266$38.0020.43$0.000.00$0.000.003
05$2.44249$9.804$0.610$32.7813.43$0.000.00$0.000.003
06$2.62235$11.157$0.374$6.782.59$0.000.00$0.000.002
07$2.78253$10.994$0.695$18.346.60$15.785.68$15.785.682
08$3.86289$13.363$1.287$9.872.56$0.000.00$0.000.003
09$4.63341$13.588$0.579$3.560.77$0.000.00$0.000.001
10$5.69432$13.1711$0.517$30.855.42$0.000.00$0.000.005
11$7.15434$16.474$1.787$2.990.42$0.000.00$0.000.001
12$7.73460$16.802$3.865$14.951.93$0.000.00$0.000.001
13$4.77385$12.395$0.954$62.0613.01$0.000.00$0.000.002
14$5.82527$11.049$0.647$21.023.61$6.981.20$10.401.793
15$6.62547$12.108$0.827$0.000.00$0.000.00$2.990.450
16$7.56628$12.0411$0.687$30.464.03$3.560.47$3.560.475
17$7.78711$10.9421$0.370$27.163.49$20.172.59$20.172.598
18$6.30451$13.9715$0.420$46.367.36$31.314.97$61.719.808
19$4.59284$16.169$0.510$38.428.37$12.992.83$15.933.473
20$4.21238$17.6910$0.421$21.985.22$0.000.00$0.000.002
21$4.55204$22.303$1.517$10.532.31$0.000.00$0.000.002
22$4.25172$24.714$1.062$19.264.53$3.670.86$3.670.862
23$3.65247$14.783$1.217$6.831.87$0.000.00$0.000.002

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—1$0.000$3.56—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$2.99—$0.00—$0.00—1
07$0.000—0—$8.91—$0.00—$0.00—2
08$0.000—1$0.000$3.56—$2.99—$2.99—1
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—1$0.000$3.67—$0.00—$0.00—1
11$0.000—0—$3.67—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—2$0.000$7.23—$3.67—$3.67—2
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$47.11—$0.00—$0.00—1
20$0.000—0—$2.99—$0.00—$0.00—1
21$0.000—1$0.000$3.56—$0.00—$14.94—1
22$0.000—0—$2.94—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$18.51—$0.00—$0.00—2
01$0.000—0—$21.51—$0.00—$0.00—3
02$0.000—1$0.000$36.50—$0.00—$0.00—4
03$0.000—0—$3.59—$0.00—$0.00—1
04$0.000—1$0.000$18.11—$0.00—$0.00—2
05$0.000—3$0.000$3.59—$0.00—$0.00—1
06$0.000—1$0.000$18.74—$0.00—$0.00—2
07$0.000—1$0.000$5.98—$0.00—$0.00—1
08$0.000—0—$13.10—$0.00—$0.00—3
09$0.000—4$0.000$28.66—$0.00—$0.00—5
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—5$0.000$20.60—$0.00—$0.00—3
12$0.000—1$0.000$6.94—$0.00—$0.00—2
13$0.000—1$0.000$10.13—$0.00—$0.00—3
14$0.000—1$0.000$9.86—$0.00—$0.00—3
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—3$0.000$13.59—$0.00—$0.00—3
17$0.000—1$0.000$18.74—$0.00—$0.00—2
18$0.000—3$0.000$6.57—$0.00—$0.00—2
19$0.000—1$0.000$87.38—$0.00—$0.00—7
20$0.000—2$0.000$28.45—$0.00—$0.00—2
21$0.000—1$0.000$8.97—$0.00—$0.00—1
22$0.000—0—$6.71—$0.00—$0.00—2
23$0.000—0—$3.16—$0.00—$0.00—1

SZ1 — $89.98 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.23260$4.739$0.137$0.000.00$0.000.00$0.000.000
01$1.54363$4.247$0.220$6.504.22$37.8724.59$37.8724.592
02$2.15558$3.8513$0.165$3.161.47$0.000.00$0.000.001
03$2.92808$3.6117$0.172$12.464.27$2.991.02$2.991.022
04$3.651,128$3.2429$0.126$9.872.70$6.911.89$6.911.892
05$3.841,244$3.0926$0.148$23.066.00$3.560.93$3.560.934
06$2.96987$3.0022$0.135$3.401.15$0.000.00$0.000.001
07$1.74707$2.464$0.435$0.000.00$0.000.00$0.000.000
08$3.05918$3.3218$0.169$3.161.03$3.161.03$3.161.031
09$5.601,498$3.7428$0.200$0.000.00$3.560.64$3.560.640
10$6.601,866$3.5437$0.178$12.991.97$0.000.00$0.000.001
11$5.491,553$3.5423$0.239$0.000.00$0.000.00$0.000.000
12$4.371,308$3.3423$0.190$0.000.00$7.341.68$7.341.680
13$4.371,052$4.1520$0.218$6.831.56$0.000.00$0.000.002
14$4.561,306$3.4930$0.152$0.000.00$0.000.00$0.000.000
15$6.081,575$3.8626$0.234$0.000.00$0.000.00$0.000.000
16$6.661,648$4.0435$0.190$0.000.00$0.000.00$0.000.000
17$5.661,710$3.3137$0.153$16.552.92$0.000.00$0.000.002
18$5.361,351$3.9740$0.134$16.613.10$9.511.78$9.511.784
19$3.22794$4.0618$0.179$6.341.97$0.000.00$0.000.002
20$2.55559$4.5615$0.170$6.832.68$0.000.00$0.000.002
21$2.08453$4.5922$0.095$7.113.42$7.113.42$7.113.422
22$2.02413$4.8915$0.135$3.161.56$0.000.00$0.000.001
23$2.28481$4.7413$0.175$6.382.80$3.221.41$3.221.412

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-17 ran higherhours it ran lowersign test
CPM20 of 244 of 24p = 0.002
CTR6 of 2418 of 24p = 0.023
click→install12 of 2412 of 24p = 1.000
CPI21 of 243 of 24p = 0.000

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-16 → 2026-09-17

Every shared hour, 2026-09-16 → 2026-09-17. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00901 → 1,1746.94 → 6.4411.54% → 7.84%19.2% → 12.0%0.312 → 0.687
011,170 → 1,2736.96 → 7.3810.51% → 8.33%12.2% → 18.9%0.543 → 0.469
021,550 → 1,4466.63 → 8.419.10% → 10.10%19.1% → 13.0%0.381 → 0.640
031,804 → 1,0045.59 → 9.128.65% → 11.65%16.7% → 14.5%0.388 → 0.539
042,068 → 9834.72 → 8.769.96% → 8.55%18.4% → 21.4%0.257 → 0.478
052,248 → 1,1634.86 → 7.239.61% → 7.14%16.2% → 22.9%0.312 → 0.443
062,032 → 9835.58 → 9.5110.14% → 8.85%16.5% → 17.2%0.333 → 0.623
072,211 → 9205.91 → 7.998.05% → 9.57%12.9% → 15.9%0.568 → 0.525
082,252 → 1,2316.07 → 6.907.90% → 6.99%19.7% → 22.1%0.391 → 0.447
092,842 → 1,3496.02 → 7.368.73% → 7.86%17.3% → 16.0%0.398 → 0.584
103,413 → 2,1405.49 → 8.287.97% → 8.55%17.6% → 22.4%0.390 → 0.432
113,014 → 1,3796.37 → 8.399.46% → 9.43%13.3% → 15.4%0.505 → 0.579
122,756 → 1,4686.69 → 8.699.03% → 9.67%15.3% → 13.4%0.486 → 0.671
132,317 → 1,8146.63 → 8.639.37% → 10.09%14.3% → 8.7%0.496 → 0.978
142,755 → 2,0286.14 → 7.0310.71% → 9.71%14.9% → 12.2%0.385 → 0.594
153,109 → 2,4766.00 → 6.6810.23% → 8.48%12.9% → 16.2%0.455 → 0.486
163,472 → 2,6486.37 → 7.399.76% → 7.59%15.0% → 12.4%0.434 → 0.783
173,252 → 1,7205.57 → 5.6510.52% → 9.71%18.7% → 16.8%0.283 → 0.347
182,448 → 1,5647.09 → 6.4210.58% → 9.65%22.4% → 25.2%0.299 → 0.264
191,570 → 1,3897.83 → 7.8511.46% → 8.57%18.9% → 21.0%0.362 → 0.436
201,185 → 1,2567.90 → 8.8010.80% → 8.76%24.2% → 28.2%0.302 → 0.356
21971 → 1,1789.82 → 8.4010.81% → 9.34%25.7% → 21.8%0.353 → 0.412
22893 → 1,19010.92 → 10.2710.75% → 8.24%22.9% → 19.4%0.443 → 0.643
231,102 → 1,2478.36 → 9.508.26% → 7.62%26.4% → 26.3%0.384 → 0.474

CPM ran higher in 20 of 24 shared hours at p = 0.002 and CPI higher in 21 at p = 0.000; CTR ran lower in 18 at p = 0.023 and click-to-install split 12 and 12.

Pooled, CTR fell 9.61% to 8.83% at p = 0.000 while click-to-install did not separate, 17.17% to 17.41% at p = 0.789, on impressions 31.8% lower at a CPM of $7.83 against $6.34, for a CPI of $0.510 against $0.385.

The dearer CPM is inside every account, and the mix moved the same way: B1's CPM rose 17.7%, Dicey2's 15.2% and SZ1's 15.9%, while SZ1, buying at $4.25, went from 47.8% of Sinai's impressions to 44.3% and Dicey2, at $15.49, from 15.5% to 19.7%.

Held to B1's rebuilt campaign on the account clock, click-to-install did not separate, 19.14% to 19.66% at p = 0.783 over twenty-four shared hours, and 25.00% to 27.72% at p = 0.706 held to povposer2 alone over thirteen. The install-to-pay row beside the pooled read is flagged better at p = 0.048, 7.18% to 13.57% on 15 payers against 19 at a 6 h horizon covered on both days; one side sits under the 16-payer bar and 09-16's lacks the payment gap, so it is a direction.

2026-09-18T23:15:32.052855 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 7 8 9 10 11 CTR % CTR 2026-09-16 2026-09-17 0 5 10 15 20 hour (UTC) 5 6 7 8 9 10 11 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 USD Cost per install Delivery by hour — 2026-09-17 against 2026-09-16, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-17

(i) The portfolio by country, 2026-09-17. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$76.8128.0%16,322$4.71219$0.351$61.450.8049
BR$17.576.4%1,018$17.2551$0.344$9.470.547
ID$17.406.3%3,818$4.5678$0.223$8.810.5117
US$14.995.5%258$58.063$4.997$41.962.8012
MX$13.134.8%1,059$12.4011$1.194$18.111.388
TR$7.452.7%551$13.5110$0.745$7.150.965
MY$6.752.5%787$8.5713$0.519$3.180.479
PH$6.522.4%1,660$3.9345$0.145$51.577.915
AR$6.312.3%413$15.266$1.051$0.000.004
TH$6.302.3%874$7.2016$0.394$0.000.001
VN$5.041.8%517$9.7410$0.504$5.961.182
CL$4.931.8%336$14.707$0.705$0.000.004

144 further countries are not listed, $90.94 between them (33.2% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $18.85 from Meta 2026-09-16 and $82.54 from Meta 2026-09-17, a measured UTC-day total of $101.39; Dicey2 (UTC-7) $31.58 from Meta 2026-09-16 and $75.21 from Meta 2026-09-17, a measured UTC-day total of $106.79; SZ1 (UTC-7) $14.21 from Meta 2026-09-16 and $51.74 from Meta 2026-09-17, a measured UTC-day total of $65.95.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-17.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$27.4427.1%4,991$5.5071$0.386$10.680.3929
US$7.427.3%170$43.733$2.475$41.965.6511
MX$5.105.0%559$9.126$0.849$18.113.558
ID$4.724.7%1,077$4.3913$0.363$0.000.009
TR$3.763.7%338$11.125$0.753$0.000.002
MY$2.642.6%448$5.897$0.377$3.181.205
AR$2.452.4%169$14.442$1.224$0.000.003
PH$2.342.3%771$3.045$0.469$3.351.432
CL$2.292.3%191$12.013$0.765$0.000.002
GR$2.262.2%91$24.903$0.754$0.000.001
GB$2.162.1%90$23.894$0.539$32.8815.257
UA$2.022.0%101$20.102$1.011$3.581.773

126 further countries are not listed, $36.78 between them (36.3% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$26.2624.6%2,848$9.2228$0.938$25.860.9811
BR$7.897.4%432$18.2525$0.315$6.310.805
US$7.457.0%85$88.080—$0.000.001
MX$6.726.3%271$24.782$3.359$0.000.000
ID$5.004.7%515$9.719$0.556$0.000.004
AR$3.333.1%145$22.963$1.109$0.000.001
TH$3.163.0%430$7.353$1.053$0.000.000
AU$3.132.9%36$87.640—$0.000.001
TR$2.992.8%125$23.952$1.497$3.581.192
MY$2.432.3%115$21.011$2.426$0.000.003
UA$1.961.8%100$19.643$0.655$7.173.652
GR$1.931.8%58$33.504$0.482$0.000.001

107 further countries are not listed, $34.54 between them (32.3% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$23.1135.0%8,483$2.72120$0.193$24.921.089
BR$9.6814.7%586$16.5226$0.372$3.160.332
ID$7.6711.6%2,226$3.4556$0.137$8.811.154
TH$3.144.8%444$7.0713$0.242$0.000.001
PH$2.904.4%709$4.0928$0.104$3.351.151
VN$2.183.3%222$9.826$0.363$0.000.001
MY$1.682.6%223$7.545$0.337$0.000.001
MX$1.322.0%229$5.743$0.439$0.000.000
CO$1.101.7%183$5.996$0.183$0.000.000
CL$0.861.3%63$13.602$0.428$0.000.000
PK$0.751.1%260$2.897$0.107$0.000.000
SA$0.721.1%158$4.568$0.090$0.000.000

113 further countries are not listed, $10.85 between them (16.4% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1, Dicey2 and SZ1 on both sides and every ratio in it is a return, covering $323.59 of the day's $329.48 within-day revenue; the balance is HR2's, which has no country export.

Two cells reach the 16-payer bar on this table's own count, India at 49 payers and Indonesia at 17; every other country on the table is a direction.

India took 28.0% of the buy and returned 0.80, against 31.3% and 0.63 the day before; SZ1's $23.11 there returned 1.08, Dicey2's $26.26 returned 0.98 and B1's $27.44 returned 0.39.

The United States' 2.80 and the Philippines' 7.91 are directions: $41.96 on $14.99, all of it B1's, and $51.57 on $6.52.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-18T23:15:32.190833 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID US MX TR MY PH AR TH VN CL 0 10 20 30 40 50 60 70 80 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-17 spend within-day revenue
Spend against within-day revenue, by country
2026-09-18T23:15:32.228340 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-17 (report clock)
Cost per install by country

The prior day, 2026-09-16, same two tables

(i) The portfolio by country, 2026-09-16. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$101.8031.3%25,871$3.93367$0.277$64.070.6358
ID$21.696.7%5,653$3.84109$0.199$8.810.4110
BR$15.834.9%988$16.0254$0.293$63.123.9910
US$15.664.8%257$60.8910$1.566$15.981.0216
MX$13.964.3%1,377$10.1423$0.607$3.400.2415
PH$9.122.8%2,401$3.8061$0.150$6.690.734
TR$9.032.8%661$13.6712$0.753$0.000.006
TH$7.472.3%1,098$6.8123$0.325$0.000.000
MY$7.372.3%956$7.7118$0.410$6.360.865
CO$7.162.2%695$10.3021$0.341$2.970.412
AR$6.772.1%599$11.3017$0.398$0.000.004
VN$6.081.9%686$8.8716$0.380$57.939.534

156 further countries are not listed, $103.73 between them (31.9% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $33.45 from Meta 2026-09-15 and $95.27 from Meta 2026-09-16, a measured UTC-day total of $128.72; Dicey2 (UTC-7) $15.04 from Meta 2026-09-15 and $91.94 from Meta 2026-09-16, a measured UTC-day total of $106.98; SZ1 (UTC-7) $18.29 from Meta 2026-09-15 and $71.69 from Meta 2026-09-16, a measured UTC-day total of $89.98.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-16.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$39.7730.9%8,879$4.48138$0.288$35.590.8936
US$7.465.8%152$49.207$1.066$12.991.7412
ID$6.274.9%1,550$4.0429$0.216$2.940.478
MX$6.024.7%661$9.097$0.859$3.400.5712
TR$5.053.9%384$13.156$0.841$0.000.004
KR$3.412.6%70$48.723$1.135$0.000.001
PH$3.252.5%1,011$3.2110$0.325$0.000.001
AR$3.142.4%225$13.954$0.784$0.000.004
MY$3.052.4%437$6.984$0.762$0.000.004
CO$2.642.1%264$10.016$0.441$2.971.122
VN$2.481.9%286$8.672$1.239$57.9323.393
CL$2.381.8%177$13.434$0.595$0.000.001

134 further countries are not listed, $43.82 between them (34.0% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$31.4929.4%3,936$8.0066$0.477$17.800.5718
US$7.747.2%92$84.411$7.739$2.990.394
MX$5.565.2%302$18.394$1.390$0.000.002
ID$5.505.1%643$8.5412$0.458$5.881.072
BR$4.254.0%198$21.4113$0.327$18.944.465
AU$3.823.6%34$111.780—$0.000.002
TH$3.152.9%380$8.302$1.576$0.000.000
CO$2.782.6%150$18.603$0.927$0.000.000
AR$2.592.4%139$18.584$0.647$0.000.000
CL$2.452.3%123$19.963$0.817$15.206.201
TR$2.332.2%110$21.222$1.166$0.000.002
CZ$1.821.7%19$95.650—$0.000.001

123 further countries are not listed, $33.50 between them (31.3% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$30.5433.9%13,056$2.34163$0.187$10.680.354
BR$11.5012.8%789$14.5741$0.280$44.193.845
ID$9.9311.0%3,460$2.8768$0.146$0.000.000
TH$4.324.8%718$6.0221$0.206$0.000.000
PH$4.094.5%1,179$3.4740$0.102$3.350.822
VN$3.043.4%347$8.7514$0.217$0.000.001
MY$2.542.8%418$6.0713$0.195$6.362.501
MX$2.392.7%413$5.7812$0.199$0.000.001
CO$1.731.9%281$6.1612$0.144$0.000.000
TR$1.651.8%167$9.894$0.413$0.000.000
PK$1.211.4%460$2.6411$0.110$0.000.000
AR$1.051.2%235$4.469$0.116$0.000.000

114 further countries are not listed, $16.00 between them (17.8% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

Aggregate, both days

2026-09-162026-09-17change
spend$325.68$274.13−15.8%
impressions51,33535,023−31.8%
CPM$6.34$7.83+23.4%
registrations (ours)1,057689−34.8%
cost per registration$0.308$0.398+29.1%
booked$3,698.37 (11.36)$2,869.16 (10.47)−22.4%
Meta booked$3,041.64 (9.34)$2,526.02 (9.21)
within-day$340.45 (1.05)$329.48 (1.20)−3.2%
cohort @ 24h$446.58 (1.37)$418.95 (1.53)−6.2%
booked payers267244−23
payer rate (8h)4.2%6.0%+1.8 pts
payer rate (d0)4.5%6.4%+1.8 pts
ARPU (8h)$0.2984$0.4514+51.3%
ARPU (d0)$0.4225$0.6081+43.9%
ARPPU (8h)$7.17$7.59+5.8%
ARPPU (d0)$9.30$9.52+2.3%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-16$325.6851,3356.344,9329.61%84717.17%$0.385
2026-09-17$274.1335,0237.833,0918.83%53817.41%$0.510
  • click → install 17.17% → 17.41% (+1.3%, p = 0.789) — did not separate.
  • CTR 9.61% → 8.83% (-8.1%, p = 0.000) — fell.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $325.68 and $274.13 and the day tables read the same, because both days delivered in all 24 hours and every delivering campaign is inside the roster.

Within-day is closed on both days and the 24 h cohort with it, and only this day's are whole: within-day went 1.05 to 1.20, $340.45 to $329.48, and the 24 h cohort 1.37 to 1.53, $446.58 to $418.95, each at 100% coverage and resting on 48 payers and 44. Both money figures fell while spend fell faster, and 09-16's lack the payment gap, so the page cannot say how much of the rise in return is the buy.

The 8 h cohort is unchanged from the morning page, $315.37 and $311.03, returning 0.97 and 1.13 on the spend the exports settled; it is a shorter window on the same two cohorts.

The 24 h cohort runs $89.47 above within-day, and povposer2 alone is $54.02 of it, $192.70 against $138.68, with HR1/bodysuit adding $21.80 and undresshem $13.66, $33.78 against $20.12.

Booked revenue split by the UTC day its payer installed. Its top row is the within-day figure.

installedbooked on 2026-09-17share
2026-09-17$329.4811.5%
2026-09-16$122.014.3%
2026-09-15$298.7810.4%
2026-09-14$48.021.7%
2026-09-13$82.072.9%
2026-09-12$48.091.7%

Six install days carry $928.45 of the day's money; the remaining $1,940.71 arrived from installs on or before 09-11, which the instrument does not list separately.

$2,539.68 of the day's money came from installs bought before it, 88.5%, against 90.8% on 09-16, so booked fell 22.4% on a day whose within-day revenue fell 3.2%, and 09-16's figures lack the payment gap.

2026-09-18T23:15:32.316687 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 USD 11.36 1.05 1.37 10.47 1.20 1.53 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-16 against 2026-09-17 (UTC) 2026-09-16 2026-09-17
The three revenue measures on both days, ROAS above each bar
2026-09-18T23:15:32.367535 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-16 2026-09-17 0 500 1000 1500 2000 2500 3000 3500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-17.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$110.9638.6%13,943$7.96134$0.828$168.831.5232
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$106.5337.0%7,021$15.17125$0.852$97.030.9144
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$70.3024.4%16,258$4.32345$0.204$54.330.7723
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—52$0.000$3.40—95
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—27$0.000$5.88—31
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—5$0.000$0.00—7
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—1$0.000$0.00—12

(ii) The same, per account, 2026-09-17.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$110.96100.0%13,943$7.96134$0.828$168.831.5232
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—52$0.000$3.40—95

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—1$0.000$0.00—12

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$106.53100.0%7,021$15.17125$0.852$97.030.9144

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—5$0.000$0.00—7

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—27$0.000$5.88—31

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$70.30100.0%16,258$4.32345$0.204$54.330.7723

⚠ This section and the one below are cut on each account's own day from the day export, not on the report clock. B1's account day 09-17 runs from 07:00 UTC on 09-17 to 07:00 UTC on 09-18. Tables A and B below and the hourly and country sections above are on UTC.

B1's rebuilt campaign was the largest on its account day, $110.96 for 134 registrations at $0.828 against $114.12 for 240 at $0.476; Dicey2's Sinai campaign took $106.53 for 125 at $0.852 against $123.52 for 162 at $0.762, and SZ1's $70.30 for 345 at $0.204 against $85.90 for 527 at $0.163.

CPM rose in all three, B1's $6.93 to $7.96, Dicey2's $14.54 to $15.17 and SZ1's $3.80 to $4.32; B1 took 38.6% of the account-day buy against 35.3%, Dicey2 37.0% against 38.2% and SZ1 24.4% against 26.6%.

Activity history, B1's rebuilt campaign, requested over 2026-09-15 to 2026-09-19 and rendered as Sep 15, 2026 to Sep 18, 2026, asserted before any row of it was read. Seven entries fall inside this report day: Meta moved uireseed from Active to Not Approved at 20:11 account time on 09-16, which is 03:11 UTC; hybrid was created at 03:07 account time on 09-17, 10:07 UTC, and went to review a minute later, heels went from Pending Review to Active at 10:12 UTC, the two started delivering at 10:19 and 10:20 UTC, and Meta moved heels to Not Approved at 10:44 UTC. No budget entry appears, so the day sat inside one regime throughout, $150 a day, and hybrid, whose last delivery is the 17:00 UTC hour, reads recently rejected at the pull with no entry of its own.

The day export reads the rebuilt campaign one ad active and seven recently rejected: povposer2 active, hybrid, heels, uireseed, insetarrow, howto, poolslow and kimono recently rejected. On Dicey2 tworooms, sofa, undresshem, bedroom, yacht and posewipe are active while crushwindow, kisscursor and templatepick read recently rejected; on SZ1 fittingroom, posetold and topcreator are active and railingtemplates, permissionugc and gymr3 read recently rejected. These states are the pull's, at 00:10 UTC on 09-19, a day after the report day closed.

HR2's campaign reads $0.00 with 27 registrations against it, because its day export was not pulled on this run.

The prior day, 2026-09-16, same two tables

(i) Every campaign the portfolio ran, 2026-09-16.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$123.5238.2%8,496$14.54162$0.762$94.460.7648
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$114.1235.3%16,464$6.93240$0.476$154.091.3537
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$85.9026.6%22,628$3.80527$0.163$85.240.9920
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—79$0.000$0.00—104
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—34$0.000$0.00—36
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—13
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—7$0.000$6.66—9

(ii) The same, per account, 2026-09-16.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$114.12100.0%16,464$6.93240$0.476$154.091.3537
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—79$0.000$0.00—104

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—13

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$123.52100.0%8,496$14.54162$0.762$94.460.7648

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—7$0.000$6.66—9

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—34$0.000$0.00—36

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$85.90100.0%22,628$3.80527$0.163$85.240.9920

Every asset

(i) Every asset the portfolio ran, 2026-09-17. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_povposer2_8s_9x16_sn_v2B1$59.778,069$7.4143$1.390$138.682.32$192.7019
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$58.1313,890$4.19344$0.169$54.330.93$54.3321
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$45.142,493$18.1153$0.852$76.911.70$76.919
vid_ww_hybrid_10s_9x16_sn_v1B1$44.225,249$8.4259$0.749$26.590.60$26.592
vid_ww_sofa_8s_9x16_sn_v1Dicey2$34.302,662$12.8920$1.715$0.000.00$0.000
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$14.301,051$13.6141$0.349$20.121.41$33.786
vid_ww_posetold_7s_9x16_sn_v1SZ1$11.652,291$5.090—$0.000.00$0.000
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$8.68557$15.583$2.893$0.000.00$0.000
vid_ww_heels_8s_9x16_sn_v1B1$6.97625$11.1516$0.436$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$3.33206$16.172$1.665$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.7852$15.001$0.780$0.000.00$0.001
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.5277$6.751$0.520$0.000.00$0.001
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—19$0.000$5.88—$5.887
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—16$0.000$3.56—$3.569
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.004
vid_ww_lace_10s_9x16_sn_v1B1$0.000—10$0.000$3.40—$3.409
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.0016
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—6$0.000$0.00—$0.0016
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0010
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.006
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.003
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$21.803
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.003
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0014
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-09-17.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_povposer2_8s_9x16_sn_v2B1$59.778,069$7.4143$1.390$138.682.32$192.7019
vid_ww_hybrid_10s_9x16_sn_v1B1$44.225,249$8.4259$0.749$26.590.60$26.592
vid_ww_heels_8s_9x16_sn_v1B1$6.97625$11.1516$0.436$0.000.00$0.000
vid_ww_uireseed_11s_9x16_sn_v1B1$0.000—16$0.000$3.56—$3.569
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—11$0.000$0.00—$0.004
vid_ww_lace_10s_9x16_sn_v1B1$0.000—10$0.000$3.40—$3.409
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.0016
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0010
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.009
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.006
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0014
vid_ww_insetarrow_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.003

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$45.142,493$18.1153$0.852$76.911.70$76.919
vid_ww_sofa_8s_9x16_sn_v1Dicey2$34.302,662$12.8920$1.715$0.000.00$0.000
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$14.301,051$13.6141$0.349$20.121.41$33.786
vid_ww_bedroom_8s_9x16_sn_v1Dicey2$8.68557$15.583$2.893$0.000.00$0.000
vid_ww_yacht_10s_9x16_sn_v1Dicey2$3.33206$16.172$1.665$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$0.7852$15.001$0.780$0.000.00$0.001
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.002
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.006
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.003
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$21.803
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—19$0.000$5.88—$5.887
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—6$0.000$0.00—$0.0016
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$58.1313,890$4.19344$0.169$54.330.93$54.3321
vid_ww_posetold_7s_9x16_sn_v1SZ1$11.652,291$5.090—$0.000.00$0.000
vid_ww_topcreator_10s_9x16_sn_v1SZ1$0.5277$6.751$0.520$0.000.00$0.001
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—0—$0.00—$0.001

Two ads carried 41.0% of the Sinai buy on the account day, povposer2_sn_v2 at $59.77 and fittingroom_sn_v2 at $58.13; tworooms took $45.14, hybrid $44.22, sofa $34.30, undresshem $14.30, posetold $11.65, bedroom $8.68, heels $6.97, yacht $3.33, posewipe $0.78 and topcreator $0.52.

The report clock and the account day hold different amounts of every ad that ran across the boundary: uireseed reads $9.25 in table A against $0.00 here, because its last four hours sat in the evening of Meta day 09-16, while povposer2 reads $40.95 against $59.77 and sofa $19.13 against $34.30, because they kept buying after 00:00 UTC on 09-18. posetold's $11.65 is all after that hour, so it has no row in table A and registered nobody on the report day.

Three ads-map labels each cover two ad ids, the old-campaign ad and its rebuild, so tables A, B and C pool B1/povposer2, B1/poolslow and B1/kimono; on this account day the older ads spent nothing and registered three people, all on kimono's, so only their booked and registration columns enter.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01. An ad under the editor-tabs name sits in GP1 and spent nothing on this day; which clip it plays has not been read.

2026-09-18T23:15:32.433993 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 CTR % CTR by hour — every asset, 2026-09-17 (UTC) SZ1/fittingroom Dicey2/tworooms B1/hybrid B1/povposer2 Dicey2/undresshem Dicey2/sofa B1/uireseed Dicey2/bedroom
CTR by hour, one line per asset
2026-09-18T23:15:32.570926 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 20 40 60 80 100 installs / clicks % Click → install by hour — every asset, 2026-09-17 (UTC) SZ1/fittingroom Dicey2/tworooms B1/hybrid B1/povposer2 Dicey2/undresshem Dicey2/sofa B1/uireseed Dicey2/bedroom
Click-to-install by hour, one line per asset
2026-09-18T23:15:32.639873 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 USD Cost per install by hour — every asset, 2026-09-17 (UTC) SZ1/fittingroom Dicey2/tworooms B1/hybrid B1/povposer2 Dicey2/undresshem Dicey2/sofa B1/uireseed
Cost per install by hour, one line per asset
2026-09-18T23:15:32.503881 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 USD per 1,000 impressions CPM by hour — every asset, 2026-09-17 (UTC) SZ1/fittingroom Dicey2/tworooms B1/hybrid B1/povposer2 Dicey2/undresshem Dicey2/sofa B1/uireseed Dicey2/bedroom
CPM by hour, one line per asset

The prior day, 2026-09-16, same two tables

(i) Every asset the portfolio ran, 2026-09-16. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$84.1422,385$3.76510$0.165$85.241.01$85.2418
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$76.084,990$15.2571$1.072$71.560.94$111.3212
vid_ww_uireseed_11s_9x16_sn_v1B1$52.497,507$6.99127$0.413$78.291.49$118.9716
vid_ww_insetarrow_11s_9x16_sn_v1B1$48.936,836$7.16110$0.445$75.801.55$86.556
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$41.073,104$13.2384$0.489$22.900.56$22.904
vid_ww_povposer2_8s_9x16_sn_v2B1$12.702,121$5.993$4.233$0.000.00$0.0011
vid_ww_yacht_10s_9x16_sn_v1Dicey2$5.14345$14.903$1.713$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$1.2357$21.580—$0.000.00$0.004
vid_ww_topcreator_10s_9x16_sn_v1SZ1$1.05126$8.333$0.350$0.000.00$0.000
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$0.71117$6.0713$0.055$0.000.00$0.000
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0010
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—21$0.000$0.00—$0.009
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0013
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—11$0.000$0.00—$0.0019
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.007
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.006
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—5$0.000$6.66—$21.606
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.002
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.009
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.004
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0019
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_howto_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.003
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009

(ii) The same, per account, 2026-09-16.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_uireseed_11s_9x16_sn_v1B1$52.497,507$6.99127$0.413$78.291.49$118.9716
vid_ww_insetarrow_11s_9x16_sn_v1B1$48.936,836$7.16110$0.445$75.801.55$86.556
vid_ww_povposer2_8s_9x16_sn_v2B1$12.702,121$5.993$4.233$0.000.00$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0010
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0013
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.007
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—9$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.004
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0019
vid_ww_howto_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—0—$0.00—$0.003
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_tworooms_11s_9x16_sn_v1Dicey2$76.084,990$15.2571$1.072$71.560.94$111.3212
vid_ww_undresshem_6s_9x16_sn_v1Dicey2$41.073,104$13.2384$0.489$22.900.56$22.904
vid_ww_yacht_10s_9x16_sn_v1Dicey2$5.14345$14.903$1.713$0.000.00$0.000
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$1.2357$21.580—$0.000.00$0.004
vid_ww_crushwindow_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.009
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.009

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—5$0.000$6.66—$21.606
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—21$0.000$0.00—$0.009
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—11$0.000$0.00—$0.0019
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—2$0.000$0.00—$0.008

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$84.1422,385$3.76510$0.165$85.241.01$85.2418
vid_ww_topcreator_10s_9x16_sn_v1SZ1$1.05126$8.333$0.350$0.000.00$0.000
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$0.71117$6.0713$0.055$0.000.00$0.000
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$0.000—1$0.000$0.00—$0.002

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
SZ1/fittingroom$64.6115,3694.201,4229.25%31121.87%$0.208
Dicey2/tworooms$53.463,01817.7150616.77%448.70%$1.215
B1/hybrid$44.225,2498.423987.58%5313.32%$0.834
B1/povposer2$40.955,4727.481743.18%4022.99%$1.024
Dicey2/undresshem$22.961,63014.091609.82%3320.62%$0.696
Dicey2/sofa$19.131,48112.9220013.50%199.50%$1.007
B1/uireseed$9.251,2567.36856.77%1416.47%$0.661
B1/heels$6.9762511.15589.28%1322.41%$0.536
Dicey2/bedroom$6.7246814.36326.84%39.38%$2.240
Dicey2/yacht$4.2227215.51248.82%14.17%$4.220
SZ1/topcreator$1.341568.593119.87%13.23%$1.340
Dicey2/posewipe$0.302711.1113.70%1100.00%$0.300
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
KBM1/lace$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/kimono$0.000—0—0——
HR1/pool5$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—0——
B1/templatewall$0.000—0—0——
B1/trainpress2$0.000—0—0——
Dicey2/creamvloom$0.000—0—0——
B1/templatewallb$0.000—0—0——
Dicey2/jetconeb$0.000—0—0——
B1/uploadpanelr2$0.000—0—3—$0.000
B1/gymr2$0.000—0—0——
Dicey2/crushwindow$0.000—0—0——

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
SZ1/fittingroom$83.101.29 (1.12)$54.330.84$54.330.84154.4%0.1583.6213.9%
Dicey2/tworooms$119.662.24 (9.08)$76.911.44$76.911.4459.4%1.45115.3858.4%
B1/hybrid$26.590.60 (2.78)$26.590.60$26.590.6023.4%0.45113.2988.0%
B1/povposer2$233.705.71 (12.78)$138.683.39$192.704.711330.2%4.48114.8228.1%
Dicey2/undresshem$23.281.01 (13.68)$20.120.88$33.781.47512.2%0.8246.7628.9%
Dicey2/sofa$0.000.00 (2.66)$0.000.00$0.000.0000.0%0.000——
B1/uireseed$197.9721.40 (29.35)$3.560.38$3.560.3816.2%0.2223.56100.0%
B1/heels$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/bedroom$0.000.00 (2.71)$0.000.00$0.000.0000.0%0.000——
Dicey2/yacht$0.000.00 (8.52)$0.000.00$0.000.0000.0%0.000——
SZ1/topcreator$9.877.36 (7.37)$0.000.00$0.000.0000.0%0.000——
Dicey2/posewipe$35.88119.60 (445.00)$0.000.00$0.000.0000.0%0.000——
B1/lace$60.69— (—)$3.40—$3.40—110.0%0.3403.40100.0%
B1/poolphoto$78.77— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$157.44— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$112.55— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$74.89— (—)$0.00—$0.00—00.0%0.000——
KBM1/lace$15.57— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$64.12— (—)$0.00—$21.80—1100.0%21.79621.80—
HR1/shirt$121.74— (—)$0.00—$0.00—00.0%0.000——
HR1/kimono$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$3.56— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$20.06— (—)$5.88—$5.88—17.7%0.4525.88100.0%
HR2/povpose$68.25— (—)$0.00—$0.00—00.0%0.000——
HR2/gym$41.10— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$205.86— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$81.18— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$74.50— (—)$0.00—$0.00—00.0%0.000——
B1/trainpress2$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamvloom$10.68— (—)$0.00—$0.00—00.0%0.000——
B1/templatewallb$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/jetconeb$14.24— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelr2$175.41— (—)$0.00—$0.00—00.0%0.000——
B1/gymr2$60.68— (—)$0.00—$0.00—00.0%0.000——
Dicey2/crushwindow$104.18— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
SZ1/fittingroom$58.1332.6%0.0%67.4%0.0%
Dicey2/tworooms$45.1424.9%5.5%69.5%0.0%
B1/hybrid$44.2232.3%7.2%60.4%0.0%
B1/povposer2$59.7718.0%8.5%73.5%30.3%
Dicey2/undresshem$14.3030.0%9.3%60.7%0.0%
Dicey2/sofa$34.3032.6%5.0%62.4%—
B1/heels$6.9731.4%1.3%67.3%—
Dicey2/bedroom$8.6817.6%8.4%74.0%—
Dicey2/yacht$3.3338.4%21.0%40.5%—
SZ1/topcreator$0.5248.1%0.0%51.9%—
Dicey2/posewipe$0.7811.5%0.0%88.5%—

No row clears the 16-payer bar at 24 h. The largest, SZ1/fittingroom, returned 0.84 on fifteen payers, $64.61 for 311 installs at $0.208 on a CTR of 9.25% and a click-to-install of 21.87%, with 13.9% of its money in its largest basket.

B1's rows are directions, and povposer2 carries the account's return: 4.71 on thirteen payers, $40.95 for 40 installs at $1.024 on a CTR of 3.18%, with 28.1% of its money in one basket; the new hybrid returned 0.60 on two payers, $44.22 for 53 installs at $0.834 with 88.0% of its money one payer's, the new heels 0.00 on 13 installs and uireseed 0.38 on one payer.

Dicey2's rows and SZ1's other one are directions: tworooms 1.44 on five payers, $53.46 for 44 installs at $1.215 on a CTR of 16.77% and a click-to-install of 8.70%, with 58.4% of its money in one basket; undresshem 1.47 on five; the new sofa 0.00 on 19 installs at $1.007 and the new bedroom 0.00 on three; yacht, posewipe and topcreator 0.00 on one install each.

Twenty-three rows in table B carry no measured spend and $1,545.47 of booked revenue between them, 53.9% of Sinai's booked total, from creatives stopped before the day and from the three accounts that export nothing.

Table C is a META-day cut and holds eleven of table A's twelve spending rows at different levels: uireseed spent nothing on Meta day 09-17 and has no row, povposer2 reads $59.77 there against $40.95 in table A and sofa $34.30 against $19.13; read it for mix.

The nine assets over $1 on the account day bought 17.6% to 38.4% of it in India, and 0.0% to 9.3% in the United States except yacht, whose $3.33 is 21.0% there; the United States returned 30.3% of povposer2's within-day revenue on 8.5% of its spend.

2026-09-18T23:15:32.873873 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/povposer2 SZ1/fittingroom Dicey2/tworooms B1/hybrid Dicey2/sofa Dicey2/undresshem SZ1/posetold 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-17 (META day) IN ID BR US MX PH other
Where each asset bought: share of its own spend by region
2026-09-18T23:15:32.942400 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/povposer2 SZ1/fittingroom Dicey2/tworooms B1/hybrid Dicey2/sofa Dicey2/undresshem SZ1/posetold 0.0 0.5 1.0 1.5 2.0 2.5 USD per install Cost per install by region — every asset, 2026-09-17 (META day) IN ID BR US MX PH
Cost per install by region, every asset
2026-09-18T23:15:32.998211 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/povposer2 SZ1/fittingroom Dicey2/tworooms B1/hybrid Dicey2/sofa Dicey2/undresshem SZ1/posetold 0 10 20 30 40 USD Within-day revenue by region — every asset, 2026-09-17 (META day) IN ID BR US MX PH
Within-day revenue by region, every asset
2026-09-18T23:15:33.188530 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 5 10 15 20 25 30 cohort payers / installs % Payer rate d0 by day — every asset (UTC) SZ1/fittingroom B1/povposer2 Dicey2/posewipe B1/uireseed B1/insetarrow Dicey2/crushwindow Dicey2/tworooms Dicey2/undresshem B1/hybrid Dicey2/kisscursor SZ1/permissionugc SZ1/railingtemplates SZ1/topcreator B1/howto Dicey2/sofa B1/templatewall
Payer rate d0 by day, one line per asset
2026-09-18T23:15:33.285079 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 1 2 3 4 cohort USD per install ARPU d0 by day — every asset (UTC) SZ1/fittingroom B1/povposer2 Dicey2/posewipe B1/uireseed B1/insetarrow Dicey2/crushwindow Dicey2/tworooms Dicey2/undresshem B1/hybrid Dicey2/kisscursor SZ1/permissionugc SZ1/railingtemplates SZ1/topcreator B1/howto Dicey2/sofa B1/templatewall
ARPU d0 by day, one line per asset
2026-09-18T23:15:33.371274 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 5 10 15 20 cohort USD per payer ARPPU d0 by day — every asset (UTC) SZ1/fittingroom B1/povposer2 Dicey2/posewipe B1/uireseed B1/insetarrow Dicey2/crushwindow Dicey2/tworooms Dicey2/undresshem B1/hybrid Dicey2/kisscursor SZ1/permissionugc SZ1/railingtemplates SZ1/topcreator B1/howto
ARPPU d0 by day, one line per asset
2026-09-18T23:15:33.463290 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 1 2 3 4 revenue / spend Within-day ROAS by day — every asset (UTC) SZ1/fittingroom B1/povposer2 Dicey2/posewipe B1/uireseed B1/insetarrow Dicey2/crushwindow Dicey2/tworooms Dicey2/undresshem B1/hybrid Dicey2/kisscursor SZ1/permissionugc SZ1/railingtemplates SZ1/topcreator B1/howto Dicey2/sofa
Within-day ROAS by day, one line per asset
2026-09-18T23:15:33.565450 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-17 SZ1/fittingroom Dicey2/tworooms B1/hybrid B1/povposer2 Dicey2/undresshem
Composite: every asset across every measure, normalised across the day

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and the one account that buys it.

Bslate's seventh day ran templatewallp, poolslow and povposer2 again and added fittingroom and gym from 16:00 UTC, $159.73 against $138.42; its cost per registration rose to $0.118, still the cheapest in the portfolio.

The day, and every account

2026-09-162026-09-17change
spend$138.42$159.73+15.4%
impressions17,34018,077+4.3%
CPM$7.98$8.84+10.7%
registrations (ours)1,3261,356+2.3%
cost per registration$0.104$0.118+12.8%
booked$1,263.00 (9.12)$1,448.43 (9.07)+14.7%
Meta booked$1,634.00 (11.80)$2,068.77 (12.95)
within-day$532.58 (3.85)$636.19 (3.98)+19.5%
cohort @ 24h$596.75 (4.31)$857.64 (5.37)+43.7%
booked payers147165+18
payer rate (8h)4.8%5.3%+0.5 pts
payer rate (d0)5.6%5.8%+0.2 pts
ARPU (8h)$0.3747$0.4858+29.7%
ARPU (d0)$0.4500$0.6325+40.5%
ARPPU (8h)$7.76$9.15+17.9%
ARPPU (d0)$8.06$11.00+36.3%

2026-09-17 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$159.73100%18,077$8.841,356$0.118
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$159.73100%18,077$8.841,356$0.118
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-17 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$1,448.439.07$636.193.98$857.645.37785.8%$0.6325$11.00
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$1,448.439.07$636.193.98$857.645.37785.8%$0.6325$11.00
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-16 against 2026-09-17, one table each.

B1 — nothing delivered and nobody registered on either day.

Nomad Node — nothing delivered and nobody registered on either day.

KBM1 — nothing delivered and nobody registered on either day.

Dicey2

2026-09-162026-09-17change
spend$138.42$159.73+15.4%
impressions17,34018,077+4.3%
CPM$7.98$8.84+10.7%
registrations (ours)1,3261,356+2.3%
cost per registration$0.104$0.118+12.8%
booked$1,263.00 (9.12)$1,448.43 (9.07)+14.7%
Meta booked$1,634.00 (11.80)$2,068.77 (12.95)
within-day$532.58 (3.85)$636.19 (3.98)+19.5%
cohort @ 24h$596.75 (4.31)$857.64 (5.37)+43.7%
booked payers147165+18
payer rate (8h)4.8%5.3%+0.5 pts
payer rate (d0)5.6%5.8%+0.2 pts
ARPU (8h)$0.3747$0.4858+29.7%
ARPU (d0)$0.4500$0.6325+40.5%
ARPPU (8h)$7.76$9.15+17.9%
ARPPU (d0)$8.06$11.00+36.3%

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

1,356 people registered at $0.118 each and 78 of them paid inside twenty-four hours, $857.64 of cohort revenue on $159.73 for a return of 5.37; that row clears the 16-payer bar, as 09-16's 4.31 did on 74.

The return rose on the basket: ARPPU (d0) $8.06 to $11.00 against a payer rate (d0) of 5.6% to 5.8%, taking ARPU (d0) $0.4500 to $0.6325, while cost per registration went $0.104 to $0.118. 09-16's cohort lacks the payment gap, which Bslate's ledger shows from 14:39:48 to 16:21:09 UTC, and this day's is whole.

Meta's line reads $2,068.77 against our $1,448.43 and is struck, as it is on every table.

The money ledger reads $1,561.98 for Bslate on this day against the $1,448.43 booked here, and 1,583 new users against the 1,356 here, the difference being users, and $113.55 from two payers among them, that the ledger holds and no campaign id claims.

Hourly, 2026-09-17

(i) The portfolio, hour by hour, 2026-09-17. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.46437$7.9232$0.108$49.7014.36$2.960.86$2.960.864
01$4.27532$8.0344$0.097$46.8710.98$5.901.38$5.901.389
02$4.28516$8.2950$0.086$35.778.36$16.343.82$16.343.828
03$3.73439$8.5034$0.110$34.369.21$0.000.00$0.000.006
04$3.25398$8.1736$0.090$52.2816.09$28.268.70$28.268.7013
05$4.26448$9.5129$0.147$20.194.74$133.1031.24$133.1031.246
06$3.86448$8.6236$0.107$28.587.40$34.638.97$47.6212.347
07$4.62430$10.7429$0.159$59.9612.98$0.000.00$0.000.0011
08$3.73497$7.5135$0.107$34.099.14$0.000.00$0.000.004
09$4.60529$8.7033$0.139$126.8727.58$10.002.17$10.002.1712
10$4.71564$8.3543$0.110$39.608.41$2.960.63$2.960.637
11$3.41454$7.5134$0.100$43.9812.90$3.401.00$3.401.009
12$3.71444$8.3638$0.098$56.0415.10$3.560.96$3.560.966
13$4.18575$7.2752$0.080$67.7716.21$25.536.11$38.739.2611
14$4.81545$8.8355$0.087$32.436.74$16.003.33$18.883.939
15$9.291,052$8.8365$0.143$57.246.16$11.961.29$14.951.6113
16$16.182,080$7.78129$0.125$75.574.67$27.641.71$44.762.7715
17$14.132,030$6.96133$0.106$51.773.66$69.344.91$72.305.129
18$13.931,609$8.66112$0.124$111.928.03$52.073.74$59.044.2418
19$11.191,147$9.7680$0.140$78.407.01$13.521.21$13.521.2115
20$9.95831$11.9777$0.129$52.775.30$126.4812.71$227.3822.8510
21$9.47651$14.5565$0.146$189.9520.06$9.751.03$23.072.4410
22$7.72697$11.0857$0.135$58.767.61$36.224.69$84.3310.9211
23$6.99724$9.6558$0.121$43.576.23$6.560.94$6.560.948

(ii) The same 24 hours per account, 2026-09-17.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $159.73 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.46437$7.9232$0.108$49.7014.36$2.960.86$2.960.864
01$4.27532$8.0344$0.097$46.8710.98$5.901.38$5.901.389
02$4.28516$8.2950$0.086$35.778.36$16.343.82$16.343.828
03$3.73439$8.5034$0.110$34.369.21$0.000.00$0.000.006
04$3.25398$8.1736$0.090$52.2816.09$28.268.70$28.268.7013
05$4.26448$9.5129$0.147$20.194.74$133.1031.24$133.1031.246
06$3.86448$8.6236$0.107$28.587.40$34.638.97$47.6212.347
07$4.62430$10.7429$0.159$59.9612.98$0.000.00$0.000.0011
08$3.73497$7.5135$0.107$34.099.14$0.000.00$0.000.004
09$4.60529$8.7033$0.139$126.8727.58$10.002.17$10.002.1712
10$4.71564$8.3543$0.110$39.608.41$2.960.63$2.960.637
11$3.41454$7.5134$0.100$43.9812.90$3.401.00$3.401.009
12$3.71444$8.3638$0.098$56.0415.10$3.560.96$3.560.966
13$4.18575$7.2752$0.080$67.7716.21$25.536.11$38.739.2611
14$4.81545$8.8355$0.087$32.436.74$16.003.33$18.883.939
15$9.291,052$8.8365$0.143$57.246.16$11.961.29$14.951.6113
16$16.182,080$7.78129$0.125$75.574.67$27.641.71$44.762.7715
17$14.132,030$6.96133$0.106$51.773.66$69.344.91$72.305.129
18$13.931,609$8.66112$0.124$111.928.03$52.073.74$59.044.2418
19$11.191,147$9.7680$0.140$78.407.01$13.521.21$13.521.2115
20$9.95831$11.9777$0.129$52.775.30$126.4812.71$227.3822.8510
21$9.47651$14.5565$0.146$189.9520.06$9.751.03$23.072.4410
22$7.72697$11.0857$0.135$58.767.61$36.224.69$84.3310.9211
23$6.99724$9.6558$0.121$43.576.23$6.560.94$6.560.948

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Spend ran $3.25 to $16.18 an hour with no empty hour; the nine hours from 15:00 UTC carry $98.85, 61.9% of the day, and the four from 16:00, where fittingroom and gym joined, $55.43.

Registrations ran 29 to 133 an hour and every hour books, $20.19 to $189.95 on 4 to 18 payers; 09-16's 15:00 UTC hour below books $0.00 on no payer while 72 people registered in it.

The 05:00 install hour holds $133.10 of the day's $636.19 within-day revenue on two payers, and the 20:00 hour $126.48 on eleven; at 24 h the 20:00 hour reaches $227.38, 26.5% of the day's cohort.

templatewallp carried $120.48 of the day on the report clock, with fittingroom at $15.91, poolslow at $12.91, gym at $8.70 and povposer2 at $1.73.

2026-09-18T23:15:34.234242 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 2 4 6 8 10 12 14 16 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 500 750 1000 1250 1500 1750 2000 impressions Impressions and installs by hour impressions installs 40 60 80 100 120 installs (Meta Leads) The day's motion — whole account, 2026-09-17 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-18T23:15:34.390819 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 18 19 20 21 22 23 24 25 CTR % CTR 0 4 8 12 16 20 hour (UTC) 7 8 9 10 11 12 13 14 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 27.5 30.0 32.5 35.0 37.5 40.0 42.5 45.0 47.5 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.08 0.10 0.12 0.14 0.16 USD Cost per install Delivery by hour — whole account, 2026-09-17 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-16, same two tables

(i) The portfolio, hour by hour, 2026-09-16. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.94559$7.0539$0.101$39.109.92$3.180.81$3.180.818
01$6.26699$8.9650$0.125$51.818.28$26.004.15$26.004.1512
02$5.77784$7.3653$0.109$42.927.44$16.392.84$19.383.367
03$6.13737$8.3251$0.120$42.806.98$3.560.58$3.560.586
04$6.30712$8.8571$0.089$51.498.17$29.624.70$29.624.706
05$5.31697$7.6256$0.095$47.418.93$32.216.07$32.216.0710
06$4.68650$7.2042$0.111$9.722.08$6.581.41$6.581.413
07$5.22653$7.9951$0.102$52.7110.10$6.671.28$6.671.288
08$4.56784$5.8267$0.068$146.2932.08$61.8713.57$61.8713.5710
09$5.55853$6.5163$0.088$81.5414.69$25.304.56$32.425.8412
10$6.05931$6.5073$0.083$44.087.29$9.701.60$13.262.1910
11$5.36652$8.2256$0.096$22.524.20$2.970.55$2.970.557
12$4.66611$7.6350$0.093$47.5510.20$13.382.87$20.504.4011
13$4.47636$7.0332$0.140$24.965.58$0.000.00$0.000.004
14$5.65762$7.4153$0.107$36.616.48$3.560.63$3.560.638
15$7.27976$7.4572$0.101$0.000.00$0.000.00$0.000.000
16$9.801,257$7.8087$0.113$42.834.37$22.662.31$22.662.316
17$8.231,133$7.2691$0.090$56.206.83$170.3720.70$173.2521.0514
18$7.61966$7.8879$0.096$38.565.07$13.401.76$22.012.8910
19$7.32661$11.0760$0.122$99.5213.60$35.184.81$42.145.7611
20$6.37492$12.9539$0.163$69.9110.97$37.615.90$44.877.0414
21$4.97389$12.7831$0.160$50.7810.22$5.921.19$20.714.178
22$3.80373$10.1936$0.106$134.5435.41$3.560.94$3.560.946
23$3.14373$8.4224$0.131$29.159.28$2.880.92$5.761.848

(ii) The same 24 hours per account, 2026-09-16.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $138.42 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.94559$7.0539$0.101$39.109.92$3.180.81$3.180.818
01$6.26699$8.9650$0.125$51.818.28$26.004.15$26.004.1512
02$5.77784$7.3653$0.109$42.927.44$16.392.84$19.383.367
03$6.13737$8.3251$0.120$42.806.98$3.560.58$3.560.586
04$6.30712$8.8571$0.089$51.498.17$29.624.70$29.624.706
05$5.31697$7.6256$0.095$47.418.93$32.216.07$32.216.0710
06$4.68650$7.2042$0.111$9.722.08$6.581.41$6.581.413
07$5.22653$7.9951$0.102$52.7110.10$6.671.28$6.671.288
08$4.56784$5.8267$0.068$146.2932.08$61.8713.57$61.8713.5710
09$5.55853$6.5163$0.088$81.5414.69$25.304.56$32.425.8412
10$6.05931$6.5073$0.083$44.087.29$9.701.60$13.262.1910
11$5.36652$8.2256$0.096$22.524.20$2.970.55$2.970.557
12$4.66611$7.6350$0.093$47.5510.20$13.382.87$20.504.4011
13$4.47636$7.0332$0.140$24.965.58$0.000.00$0.000.004
14$5.65762$7.4153$0.107$36.616.48$3.560.63$3.560.638
15$7.27976$7.4572$0.101$0.000.00$0.000.00$0.000.000
16$9.801,257$7.8087$0.113$42.834.37$22.662.31$22.662.316
17$8.231,133$7.2691$0.090$56.206.83$170.3720.70$173.2521.0514
18$7.61966$7.8879$0.096$38.565.07$13.401.76$22.012.8910
19$7.32661$11.0760$0.122$99.5213.60$35.184.81$42.145.7611
20$6.37492$12.9539$0.163$69.9110.97$37.615.90$44.877.0414
21$4.97389$12.7831$0.160$50.7810.22$5.921.19$20.714.178
22$3.80373$10.1936$0.106$134.5435.41$3.560.94$3.560.946
23$3.14373$8.4224$0.131$29.159.28$2.880.92$5.761.848

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-17 ran higherhours it ran lowersign test
CPM17 of 247 of 24p = 0.064
CTR14 of 2410 of 24p = 0.541
click→install8 of 2416 of 24p = 0.152
CPI17 of 247 of 24p = 0.064

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-16 → 2026-09-17

Every shared hour, 2026-09-16 → 2026-09-17. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00559 → 4377.05 → 7.9221.82% → 24.26%32.0% → 30.2%0.101 → 0.108
01699 → 5328.96 → 8.0320.46% → 23.50%36.4% → 35.2%0.120 → 0.097
02784 → 5167.36 → 8.2921.17% → 23.06%33.1% → 41.2%0.105 → 0.087
03737 → 4398.32 → 8.5018.45% → 22.10%32.4% → 34.0%0.139 → 0.113
04712 → 3988.85 → 8.1722.33% → 25.38%45.9% → 35.6%0.086 → 0.090
05697 → 4487.62 → 9.5122.67% → 21.21%33.5% → 28.4%0.100 → 0.158
06650 → 4487.20 → 8.6216.77% → 18.75%35.8% → 41.7%0.120 → 0.110
07653 → 4307.99 → 10.7421.90% → 21.63%34.3% → 30.1%0.107 → 0.165
08784 → 4975.82 → 7.5116.84% → 20.32%47.7% → 32.7%0.072 → 0.113
09853 → 5296.51 → 8.7020.16% → 21.36%36.6% → 28.3%0.088 → 0.144
10931 → 5646.50 → 8.3522.13% → 23.05%34.0% → 33.1%0.086 → 0.110
11652 → 4548.22 → 7.5119.79% → 24.23%43.4% → 31.8%0.096 → 0.097
12611 → 4447.63 → 8.3619.80% → 25.00%42.1% → 31.5%0.091 → 0.106
13636 → 5757.03 → 7.2718.71% → 25.22%27.7% → 36.6%0.135 → 0.079
14762 → 5457.41 → 8.8320.21% → 21.83%35.1% → 45.4%0.105 → 0.089
15976 → 1,0527.45 → 8.8322.23% → 20.72%34.1% → 30.7%0.098 → 0.139
161,257 → 2,0807.80 → 7.7820.21% → 18.94%34.6% → 31.0%0.111 → 0.133
171,133 → 2,0307.26 → 6.9619.33% → 17.68%43.8% → 34.0%0.086 → 0.116
18966 → 1,6097.88 → 8.6622.15% → 18.15%37.9% → 38.4%0.094 → 0.124
19661 → 1,14711.07 → 9.7622.84% → 19.35%37.7% → 34.2%0.128 → 0.147
20492 → 83112.95 → 11.9721.95% → 19.98%39.8% → 45.2%0.148 → 0.133
21389 → 65112.78 → 14.5521.85% → 21.04%40.0% → 46.7%0.146 → 0.148
22373 → 69710.19 → 11.0823.59% → 22.96%40.9% → 35.0%0.106 → 0.138
23373 → 7248.42 → 9.6519.30% → 19.48%37.5% → 36.9%0.116 → 0.134

No metric separates on the sign test: CPM and CPI each ran higher in 17 of 24 shared hours at p = 0.064, CTR higher in 14 at p = 0.541, and click-to-install lower in 16 at p = 0.152.

Pooled, neither rate separates: CTR went 20.63% to 20.68% at p = 0.908 and click-to-install 37.18% to 35.18% at p = 0.075, while CPI went $0.104 to $0.121 on a CPM of $8.84 against $7.98.

The roster changed inside the day: the two new ads delivered from 16:00 UTC at a CTR of 13.57% and 16.97% against templatewallp's 21.94%, and templatewallp went from 92.5% of the day's spend to 75.4%.

2026-09-18T23:15:34.552309 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 18 20 22 24 CTR % CTR 2026-09-16 2026-09-17 0 5 10 15 20 hour (UTC) 6 8 10 12 14 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 27.5 30.0 32.5 35.0 37.5 40.0 42.5 45.0 47.5 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.08 0.10 0.12 0.14 0.16 USD Cost per install Delivery by hour — 2026-09-17 against 2026-09-16, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-17

(i) The portfolio by country, 2026-09-17. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$44.8828.1%7,728$5.81408$0.110$204.884.5648
ID$14.349.0%2,970$4.83203$0.071$37.472.6120
BR$13.768.6%964$14.2794$0.146$26.631.9413
MX$6.924.3%489$14.1645$0.154$6.810.987
US$6.624.1%70$94.455$1.324$83.9112.686
TR$5.683.6%341$16.6640$0.142$11.041.947
AR$4.022.5%314$12.8236$0.112$0.000.002
MY$3.572.2%306$11.6625$0.143$17.134.793
CO$3.512.2%317$11.0736$0.097$5.931.693
TH$3.482.2%469$7.4140$0.087$0.000.001
PH$2.901.8%573$5.0757$0.051$23.898.227
UA$2.641.7%122$21.7114$0.188$3.581.361

137 further countries are not listed, $47.41 between them (29.7% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $27.11 from Meta 2026-09-16 and $132.62 from Meta 2026-09-17, a measured UTC-day total of $159.73.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-17.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$44.8828.1%7,728$5.81408$0.110$204.884.5648
ID$14.349.0%2,970$4.83203$0.071$37.472.6120
BR$13.768.6%964$14.2794$0.146$26.631.9413
MX$6.924.3%489$14.1645$0.154$6.810.987
US$6.624.1%70$94.455$1.324$83.9112.686
TR$5.683.6%341$16.6640$0.142$11.041.947
AR$4.022.5%314$12.8236$0.112$0.000.002
MY$3.572.2%306$11.6625$0.143$17.134.793
CO$3.512.2%317$11.0736$0.097$5.931.693
TH$3.482.2%469$7.4140$0.087$0.000.001
PH$2.901.8%573$5.0757$0.051$23.898.227
UA$2.641.7%122$21.7114$0.188$3.581.361

137 further countries are not listed, $47.41 between them (29.7% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

The section is Dicey2 alone and its ratios are returns on $159.73: India took 28.1% of the buy and returned 4.56 on 48 payers and Indonesia 2.61 on 20, the two cells over the bar; the United States' 12.68 on six, the Philippines' 8.22 on seven, Malaysia's 4.79 on three and Brazil's 1.94 on thirteen are directions. On 09-16 India returned 2.33 on 44.

The known-answer test had no account to run on, Dicey2 being UTC-7, so the cut rests on the reconciliation above.

The cost-per-install figure below draws nothing. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-18T23:15:34.646545 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN ID BR MX US TR AR MY CO TH PH UA 0 25 50 75 100 125 150 175 200 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-17 spend within-day revenue
Spend against within-day revenue, by country
2026-09-18T23:15:34.684169 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-17 (report clock)
Cost per install by country

The prior day, 2026-09-16, same two tables

(i) The portfolio by country, 2026-09-16. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.5627.9%7,438$5.18415$0.093$89.932.3344
ID$12.699.2%2,953$4.30185$0.069$17.291.3618
BR$10.027.2%801$12.5188$0.114$26.632.669
MX$6.484.7%542$11.9664$0.101$17.012.6210
TR$5.834.2%332$17.5531$0.188$33.135.686
US$3.962.9%45$88.245$0.792$12.993.284
TH$3.532.5%534$6.6131$0.114$6.581.862
MY$3.322.4%322$10.2925$0.133$9.542.885
AR$3.252.3%312$10.4246$0.071$21.966.764
PH$2.962.1%609$4.8563$0.047$6.472.193
CL$2.671.9%167$15.9815$0.178$0.000.002
CO$2.631.9%188$14.0021$0.125$8.903.395

130 further countries are not listed, $42.53 between them (30.7% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $38.39 from Meta 2026-09-15 and $100.03 from Meta 2026-09-16, a measured UTC-day total of $138.42.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-16.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.5627.9%7,438$5.18415$0.093$89.932.3344
ID$12.699.2%2,953$4.30185$0.069$17.291.3618
BR$10.027.2%801$12.5188$0.114$26.632.669
MX$6.484.7%542$11.9664$0.101$17.012.6210
TR$5.834.2%332$17.5531$0.188$33.135.686
US$3.962.9%45$88.245$0.792$12.993.284
TH$3.532.5%534$6.6131$0.114$6.581.862
MY$3.322.4%322$10.2925$0.133$9.542.885
AR$3.252.3%312$10.4246$0.071$21.966.764
PH$2.962.1%609$4.8563$0.047$6.472.193
CL$2.671.9%167$15.9815$0.178$0.000.002
CO$2.631.9%188$14.0021$0.125$8.903.395

130 further countries are not listed, $42.53 between them (30.7% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

2026-09-162026-09-17change
spend$138.42$159.73+15.4%
impressions17,34018,077+4.3%
CPM$7.98$8.84+10.7%
registrations (ours)1,3261,356+2.3%
cost per registration$0.104$0.118+12.8%
booked$1,263.00 (9.12)$1,448.43 (9.07)+14.7%
Meta booked$1,634.00 (11.80)$2,068.77 (12.95)
within-day$532.58 (3.85)$636.19 (3.98)+19.5%
cohort @ 24h$596.75 (4.31)$857.64 (5.37)+43.7%
booked payers147165+18
payer rate (8h)4.8%5.3%+0.5 pts
payer rate (d0)5.6%5.8%+0.2 pts
ARPU (8h)$0.3747$0.4858+29.7%
ARPU (d0)$0.4500$0.6325+40.5%
ARPPU (8h)$7.76$9.15+17.9%
ARPPU (d0)$8.06$11.00+36.3%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-16$138.4217,3407.983,57720.63%1,33037.18%$0.104
2026-09-17$159.7318,0778.843,73820.68%1,31535.18%$0.121
  • click → install 37.18% → 35.18% (-5.4%, p = 0.075) — did not separate.
  • CTR 20.63% → 20.68% (+0.2%, p = 0.908) — did not separate.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $138.42 and $159.73 and the day tables read the same, because both days delivered in all 24 hours.

Within-day is closed on both days and the 24 h cohort with it, and only this day's are whole: within-day went 3.85 to 3.98, $532.58 to $636.19, and the 24 h cohort 4.31 to 5.37, $596.75 to $857.64, on 74 payers and 78.

The 8 h cohort is unchanged from the morning page, $496.82 and $658.78, returning 3.59 and 4.12 on the spend the exports settled; it is a shorter window on the same two cohorts.

The 24 h cohort runs $221.45 above within-day, and templatewallp is $162.66 of it, $716.83 against $554.17, with poolslow the other $58.80, $96.27 against $37.47.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-17share
2026-09-17$636.1943.9%
2026-09-16$202.5614.0%
2026-09-15$267.8118.5%
2026-09-14$112.567.8%
2026-09-13$180.8712.5%
2026-09-12$48.443.3%

43.9% of the day's money is its own installs, against 42.2% on 09-16, and the six install days listed carry all of it, which is why booked reads 9.07 on a day whose within-day return is 3.98.

2026-09-18T23:15:34.735914 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 200 400 600 800 1000 1200 1400 USD 9.12 3.85 4.31 9.07 3.98 5.37 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-16 against 2026-09-17 (UTC) 2026-09-16 2026-09-17
The three revenue measures on both days, ROAS above each bar
2026-09-18T23:15:34.783632 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-16 2026-09-17 0 200 400 600 800 1000 1200 1400 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-17.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$186.39100.0%20,512$9.091,356$0.137$636.193.41165

(ii) The same, per account, 2026-09-17.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$186.39100.0%20,512$9.091,356$0.137$636.193.41165

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

⚠ This section and the one below are cut on Dicey2's own day from the day export, not on the report clock. Its account day 09-17 runs from 07:00 UTC on 09-17 to 07:00 UTC on 09-18, so the campaign reads $186.39 here against $159.73 on the report clock: the report day holds $27.11 from the evening of Meta day 09-16, and the account day holds $53.77 after 00:00 UTC on 09-18 that belongs to the next page.

On its account day Bslate was the larger of Dicey2's two buys, $186.39 against the Sinai campaign's $106.53, from $127.14 against $123.52; the account spent $292.92 across both against $250.66.

The prior day, 2026-09-16, same two tables

(i) Every campaign the portfolio ran, 2026-09-16.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$127.14100.0%15,720$8.091,326$0.096$532.584.19147

(ii) The same, per account, 2026-09-16.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$127.14100.0%15,720$8.091,326$0.096$532.584.19147

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Every asset

(i) Every asset the portfolio ran, 2026-09-17. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$126.1414,690$8.591,169$0.108$554.174.39$716.83133
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$23.233,026$7.68108$0.215$44.551.92$44.557
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$20.501,260$16.2729$0.707$37.471.83$96.2711
vid_ww_gym_12s_9x16_bs_v1Dicey2$13.861,410$9.8348$0.289$0.000.00$0.000
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$2.66126$21.110—$0.000.00$0.004
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$0.00—$0.004
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.004

(ii) The same, per account, 2026-09-17.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$126.1414,690$8.591,169$0.108$554.174.39$716.83133
vid_ww_fittingroom_11s_9x16_bs_v1Dicey2$23.233,026$7.68108$0.215$44.551.92$44.557
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$20.501,260$16.2729$0.707$37.471.83$96.2711
vid_ww_gym_12s_9x16_bs_v1Dicey2$13.861,410$9.8348$0.289$0.000.00$0.000
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$2.66126$21.110—$0.000.00$0.004
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$0.00—$0.004
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.004

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Five ads spent on the account day and the same five on the report clock. templatewallp took $126.14 for 1,169 registrations at $0.108 against $118.71 for 1,298 at $0.091, fittingroom $23.23 for 108 at $0.215, poolslow $20.50, gym $13.86 for 48 at $0.289 and povposer2 $2.66; uploadpanelr2 spent nothing and registered two people.

The two clocks hold different amounts of each ad: templatewallp $126.14 on the account day against $120.48 on the report clock, fittingroom $23.23 against $15.91, poolslow $20.50 against $12.91, gym $13.86 against $8.70 and povposer2 $2.66 against $1.73.

templatewallp reads recently rejected at this run's pull, a day after the report day closed, beside poolphoto, templatewalli, uploadpanelr2 and shirt, with lace not delivering; fittingroom, poolslow, gym and povposer2 read active. It delivered through the whole report day.

2026-09-18T23:15:34.839621 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 12.5 15.0 17.5 20.0 22.5 25.0 27.5 CTR % CTR by hour — every asset, 2026-09-17 (UTC) Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym
CTR by hour, one line per asset
2026-09-18T23:15:34.952607 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 10 20 30 40 50 installs / clicks % Click → install by hour — every asset, 2026-09-17 (UTC) Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym
Click-to-install by hour, one line per asset
2026-09-18T23:15:35.011966 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 USD Cost per install by hour — every asset, 2026-09-17 (UTC) Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym
Cost per install by hour, one line per asset
2026-09-18T23:15:34.900017 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 4 6 8 10 12 14 16 18 USD per 1,000 impressions CPM by hour — every asset, 2026-09-17 (UTC) Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym
CPM by hour, one line per asset

The prior day, 2026-09-16, same two tables

(i) Every asset the portfolio ran, 2026-09-16. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$118.7115,207$7.811,298$0.091$504.584.25$548.24121
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$8.39508$16.5227$0.311$28.003.34$48.517
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.024$5.001$0.020$0.000.00$0.005
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.021$20.000—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.008
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

(ii) The same, per account, 2026-09-16.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$118.7115,207$7.811,298$0.091$504.584.25$548.24121
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$8.39508$16.5227$0.311$28.003.34$48.517
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$0.024$5.001$0.020$0.000.00$0.005
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$0.021$20.000—$0.000.00$0.001
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.008
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.005

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

The standing per-asset tables

One row per ad across the Bslate buy, the account named on each. Delivery, then the three revenue measures, then the country mix. Six rows, five of them spending.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
Dicey2/templatewallp$120.4814,0998.553,09421.94%1,13336.62%$0.106
Dicey2/fittingroom$15.912,1377.4529013.57%10134.83%$0.158
Dicey2/poolslow$12.9179816.1818322.93%3217.49%$0.403
Dicey2/gym$8.709788.9016616.97%4728.31%$0.185
Dicey2/povposer2$1.736526.6257.69%00.00%—
Dicey2/uploadpanelr2$0.000—0—0——

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
Dicey2/templatewallp$1,189.399.87 (13.68)$554.174.60$716.835.95665.6%0.61310.8623.5%
Dicey2/fittingroom$44.552.80 (2.97)$44.552.80$44.552.8076.5%0.4126.3631.3%
Dicey2/poolslow$118.659.19 (13.07)$37.472.90$96.277.46517.2%3.32019.2542.1%
Dicey2/gym$0.000.00 (2.66)$0.000.00$0.000.0000.0%0.000——
Dicey2/povposer2$24.0613.90 (28.73)$0.000.00$0.000.000————
Dicey2/uploadpanelr2$24.39— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
Dicey2/templatewallp$126.1427.7%3.4%68.9%15.1%
Dicey2/fittingroom$23.2337.1%8.6%54.3%0.0%
Dicey2/poolslow$20.5029.2%6.9%64.0%0.0%
Dicey2/gym$13.8621.9%6.8%71.4%—
Dicey2/povposer2$2.6620.3%23.7%56.0%—

One row clears the 16-payer bar at 24 h. Dicey2/templatewallp returned 5.95 on 66 payers, $120.48 for 1,133 installs at $0.106, a CTR of 21.94% and a click-to-install of 36.62%, with 23.5% of its money in its largest basket, from 4.28 the day before at $0.098 an install.

The other rows are directions: the new fittingroom 2.80 on seven payers at $0.158 an install, poolslow 7.46 on five at $0.403 with 42.1% of its money in one basket, the new gym 0.00 on 47 installs, and povposer2 no install.

templatewallp bought 27.7% of its spend in India and 3.4% in the United States, and the United States returned 15.1% of its revenue; fittingroom bought 37.1% and 8.6% and poolslow 29.2% and 6.9%, and none of their revenue came from there.

2026-09-18T23:15:35.097761 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-17 (META day) IN BR ID US MX TR other
Where each asset bought: share of its own spend by region
2026-09-18T23:15:35.158269 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 USD per install Cost per install by region — every asset, 2026-09-17 (META day) IN BR ID US MX TR
Cost per install by region, every asset
2026-09-18T23:15:35.213545 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym 0 25 50 75 100 125 150 175 USD Within-day revenue by region — every asset, 2026-09-17 (META day) IN BR ID US MX TR
Within-day revenue by region, every asset
2026-09-18T23:15:35.290579 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 5 10 15 20 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/poolslow Dicey2/templatewalli Dicey2/fittingroom Dicey2/gym
Payer rate d0 by day, one line per asset
2026-09-18T23:15:35.342543 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/poolslow Dicey2/templatewalli Dicey2/fittingroom Dicey2/gym
ARPU d0 by day, one line per asset
2026-09-18T23:15:35.392952 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/poolslow Dicey2/templatewalli Dicey2/fittingroom
ARPPU d0 by day, one line per asset
2026-09-18T23:15:35.444794 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-14 09-15 09-16 09-17 day (UTC) 0 1 2 3 4 5 6 7 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/templatewallp Dicey2/poolslow Dicey2/templatewalli Dicey2/fittingroom Dicey2/gym
Within-day ROAS by day, one line per asset
2026-09-18T23:15:35.513364 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-17 Dicey2/templatewallp Dicey2/fittingroom Dicey2/poolslow Dicey2/gym
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-17, as it bought nothing on 2026-09-16, and $362.86 still arrived from people who installed before the day; none of the day's 21 registrations paid inside twenty-four hours.

The day, and every account

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1121+90.9%
cost per registration$0.000$0.000—
booked$510.54$362.86−28.9%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers2018−2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-17 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—21$0.000
B1$0.000%0—18$0.000
Nomad Node$0.000%0—3$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-17 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$362.86—$0.00—$0.00—00.0%$0.0000—
B1$261.21—$0.00—$0.00—00.0%$0.0000—
Nomad Node$101.65—$0.00—$0.00—00.0%$0.0000—
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-16 against 2026-09-17, one table each.

B1

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1118+63.6%
cost per registration$0.000$0.000—
booked$208.51$261.21+25.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1113+2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-162026-09-17change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)03new
cost per registration$0.000$0.000—
booked$302.03$101.65−66.3%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers95−4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

None of the 21 people who registered on this day paid inside twenty-four hours, so the app's per-user rows stand on twenty-one people and no payer, and every 8 h and (d0) cell in this day's column reads zero, as it did on 09-16.

Booked revenue fell $510.54 to $362.86, $208.51 to $261.21 in B1 and $302.03 to $101.65 in Nomad Node, and 09-16's figure lacks the payment gap, which Vloom's ledger shows from 14:53:02 to 16:15:42 UTC.

The booked column disagrees with the money ledger by $326.65 on this day. The ledger reads $689.51 for Vloom against the $362.86 on this page, after $438.65 on 09-16.

Hourly, 2026-09-17

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1, Dicey2 and SZ1 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences.

The last Vloom delivery was the shared Nomad Node pair on 08-23. No figure on this page is Vloom's: the day's figure directories hold Sinai's nineteen and Bslate's nineteen and nothing else.

Against the prior day, hour matched to hour

No matched-hours comparison: neither day delivered in any hour, so there is no shared hour to pair and no sign test to run.

Country, 2026-09-17

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

The 24 h cohort is closed on both days and rests on no payer on either, so the app's per-user rows are $0.0000 on eleven people and on twenty-one, and no return in this tab is defined, because there is no spend to divide by.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-17.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—8$0.000$0.00—13
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—6$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—3$0.000$0.00—0
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

(ii) The same, per account, 2026-09-17.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—8$0.000$0.00—13
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—6$0.000$0.00—0
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—0

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns and the Nomad Node pair's, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-17. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bikini_10s_9x16_v1B1$0.000—8$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—5$0.000$0.00—$0.0010
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
vid_utility_6s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.000
vid_latina_es_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-09-17.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bikini_10s_9x16_v1B1$0.000—8$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_v1B1$0.000—5$0.000$0.00—$0.0010
vid_utility_6s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_latina_es_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.002

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.000

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 18 in B1 and 3 in Nomad Node, and none of them paid inside the day.

The standing per-asset tables

No standing per-asset tables: tables A, B and C have no rows. A needs an impression, B and C need a spending row to divide by, and this app had neither.

The day's registrations are in the per-asset block above, which is where a no-delivery day can still carry them.

3Caveats

This is the evening publication of 2026-09-17 at 24 h, completing the morning page. The horizon closed at 00:00 UTC on 2026-09-19 and the three ledgers were cut between 06:08 and 06:10 UTC, so every cohort @ 24h, payer rate (d0), ARPU (d0) and ARPPU (d0) cell is at 100% coverage on both days, as are the 8 h rows beside them. The 8 h and 24 h rows are two windows on one cohort and never two days, and the 8 h cohort revenue is unchanged from the morning page; only its ROAS moved, with the spend the exports settled.

⚠ No payment was recorded between about 14:53 and 16:15 UTC on 2026-09-16 in any app, so every revenue comparison on this page sets a whole day against one with a gap in it. Sinai's ledger runs from 14:52:48 to 16:17:33 UTC on that day with nothing between, Bslate's from 14:39:48 to 16:21:09 and Vloom's from 14:53:02 to 16:15:42, and this run's cut has not filled the window. 09-16's booked revenue, its within-day revenue from installs before 16:15, its 8 h cohort from installs between about 06:53 and 16:15 and its 24 h cohort from every install up to 16:15 lack whatever the window held; this day's figures had no such window. The two candidates are that no purchase could be completed in it, or that purchases were not recorded upstream of both our in-app-purchase feed and the event stream Meta receives, and Google Play Console's estimated sales report for 09-16 separates them.

B1's report day is povposer2 alone for most of it. uireseed read Not Approved at 03:11 UTC and last delivered in the 03:00 hour; heels and hybrid started at 10:19 and 10:20 UTC, heels read Not Approved at 10:44 having spent $6.97, and hybrid delivered to the 17:00 hour and reads recently rejected at the pull with no entry in the staged history. povposer2 delivered in 18 of the 24 hours and took $40.95.

Dicey2's Sinai campaign added two ads inside the day. sofa first delivered in the 10:00 UTC hour and bedroom in the 11:00 hour, beside tworooms, undresshem, yacht and posewipe, so the campaign's day-over-day figures set a six-ad roster against a four-ad one.

SZ1's topcreator stopped after 11:00 UTC and posetold began after the report day. topcreator spent $1.34 before then, leaving fittingroom alone for the rest of the day; posetold's $11.65 on the account day is all after 00:00 UTC on 09-18, so it appears in the per-asset section and in no table on the report clock.

Bslate added two ads at 16:00 UTC. fittingroom and gym took $15.91 and $8.70 of the report day between them, so the app's day-over-day figures set a five-ad roster against the four it ran on 09-16, and templatewallp's share of spend went from 92.5% to 75.4%.

Three ads-map labels each cover two ad ids, and the probe's state column reads the older one. B1/povposer2, B1/poolslow and B1/kimono each resolve an old-campaign ad and its rebuild to one label, so tables A, B and C pool them, and the asset probe prints povposer2 inactive while the day export reads its rebuild active. On this account day the older ads spent nothing and registered three people; the per-asset section, which keys on the ad name, separates them.

HR2 registered 27 people on 2026-09-17 and none of the spend behind them is measured, for the fourteenth day. The pull records the account as disabled since 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $335.27 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides six accounts' revenue or registrations by three accounts' spend, on both days. The portfolio pair is $464.10 to $433.86 across B1, Dicey2 and SZ1, which registered 2,345 and 2,030 of the 2,394 and 2,066 in the Overview; the balance is the four unmeasured accounts. Sinai's own pooled funnel, the comparison its tab supports, reads $325.68 to $274.13 on those same three accounts, registering 1,008 and 656 people and booking $3,109.85 and $2,262.99.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves every asset that ran across the boundary. On Sinai povposer2 carries $40.95 of report-day spend and $59.77 of account-day spend, fittingroom $64.61 and $58.13, tworooms $53.46 and $45.14, undresshem $22.96 and $14.30, sofa $19.13 and $34.30, uireseed $9.25 and $0.00, bedroom $6.72 and $8.68, yacht $4.22 and $3.33, topcreator $1.34 and $0.52, posewipe $0.30 and $0.78 and posetold $0.00 and $11.65, while hybrid and heels read $44.22 and $6.97 on both; on Bslate templatewallp $120.48 and $126.14, fittingroom $15.91 and $23.23, poolslow $12.91 and $20.50, gym $8.70 and $13.86 and povposer2 $1.73 and $2.66. Tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/uploadpanelr2 reads 14 in one and 0 in the other and B1/shirt 16 and 0, and the 16-payer bar is being applied to two different populations.

The asset probe in this run reads a round that began after the report day, and no figure on this page rests on it. Six new B1 ads were switched on at 04:20 UTC on 09-19, after the last hour this run's exports hold, so the probe has none of their delivery to read and renders the campaign's earlier ads at 6 h, which is shape and never a cull basis. The 24 h read of B1's 09-17 round, which closed at 10:07 UTC on 09-18, is not in this run.

There is no ours / Meta instrument reading for Sinai or Bslate in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 1.14 and 0.70 the UTC pass prints are stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and are not the gate.

Where Meta and our records disagree, the disagreement has been localised on one app and not on the other. On Sinai it is Meta booking Vloom transactions through a shared dataset, established against Google Play's own record, and on this day our line sits above Meta's there, $2,869.16 against $2,526.02, which the strike does not read either way; on Bslate, where our line reads $1,448.43 against Meta's $2,068.77, the two candidates are that same dataset seam and Bslate's own feed, and nothing has separated them. The strike does not wait on that, because it says the figure is Meta's attribution, which is true of it either way.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

All three booked columns sit under the money ledger on this day, Vloom's by $326.65, Bslate's by $113.55 and Sinai's by $3.39. The ledger reads $689.51, $1,561.98 and $2,872.55 against the $362.86, $1,448.43 and $2,869.16 this page carries, on 52, 167 and 245 payers against 18, 165 and 244. The gap sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that resolve to none. 09-16's Sinai and Bslate columns agree with the ledger to the cent at this cut, and Vloom's differs by $438.65.

The money ledger names 110 account-days it cannot measure, and none of them is this day's buy. Fourteen are sinai_ww/HR2 on 09-04 to 09-17; the rest are KBM1 and HR1 for both apps across 08-30 to 09-17 and Vloom's shared pair across 08-29 to 09-17, every one of them recorded disabled on or before the day it misses. The ledger's $433.86 for this day is Sinai's $274.13 plus Bslate's $159.73, and what it is short by is HR2's unmeasured spend alone.

Two different kinds of zero sit in the account tables. B1, Dicey2 and SZ1 exported at every grain, so their zeros are measured. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export. GP1 exported at every grain and its two ads spent $0.00 on both days, a measured zero that has no row because the instrument's account roster does not hold it yet.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block. Each is absent by name, and of them only HR2 booked within-day revenue on this day, $5.88, so the section's return columns cover $323.59 of Sinai's $329.48.

99 ad names in the sweep do not follow the naming convention and can only be matched exactly, and the same three rejections as on the settled 09-16 page have the same shot attached elsewhere: vid_ww_lace_10s_9x16_sn_v1 reads rejected in B1 while the same shot sits in Dicey2 under a Bslate name, not delivering; vid_ww_poolslow_15s_9x16_sn_v2 reads recently rejected in B1 while the same shot is active in Dicey2; and vid_ww_uploadpanelr2_7s_9x16_bs_v1 reads recently rejected in Dicey2 while vid_ww_uploadpanelr2_7s_9x16_sn_v1 sits not delivering in B1. The sweep reads the day export staged at this run's pull, so it is a state a day after the report day closed.

The per-account coverage note the instrument emits is wrong about three accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign, and it describes SZ1 as delivering nothing of this business on a day SZ1 spent $65.95 on Sinai. Nothing above rests on the note.

09-16's delivery figures moved after its own settled page by the settling the exports do after midnight. The business reads $464.10 here against the $463.86 on that page, Sinai $325.68 against $325.52, Dicey2's Sinai campaign $106.98 against $106.93, SZ1 $89.98 against $89.88, Bslate $138.42 against $138.34 and B1 $128.72 against $128.71. No revenue figure moved.

This day's own delivery figures moved between its two publications for the same reason. The business reads $433.86 here against the $432.21 the morning page carried, Sinai $274.13 against $273.00, Bslate $159.73 against $159.21, B1 $101.39 against $101.25, Dicey2 $266.52 against $265.58 and SZ1 $65.95 against $65.38. No revenue figure moved.

Bslate's DAU comes through its Adjust app, 2,055 on 09-16 and 2,133 on this day in the money ledger, and its campaign section is on Dicey2's account day, $186.39 against the $159.73 of the report day.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

Sinai's 24 h return rose on the payer rate against a day whose revenue lacks the payment gap, so the page cannot say how much of the rise is the buy. Its cost per registration went $0.308 to $0.398 while its ARPU (d0) went $0.4225 to $0.6081 on a payer rate (d0) of 4.5% to 6.4%, so the 24 h cohort returned 1.53 against 1.37 on 44 payers against 48 and within-day 1.20 against 1.05; B1 read 2.23 at 24 h, Dicey2 1.04 and SZ1 0.82.

The gap from about 14:53 to 16:15 UTC on 09-16 still needs Google Play Console's estimated sales report before that day is used as a baseline. Sales in that window on Play would mean purchases went unrecorded upstream of both our feed and Meta's event stream; none would mean no purchase could be completed. Until then a revenue rise against 09-16 is a direction.

No Sinai row clears the 16-payer bar at 24 h, and B1 went into the next day on povposer2 alone. SZ1/fittingroom is the largest at 0.84 on fifteen payers and B1/povposer2 returned 4.71 on thirteen; uireseed and heels read Not Approved inside the day and hybrid reads recently rejected after $44.22. Six new B1 ads were switched on at 04:20 UTC on 09-19, and their first read belongs to the page that holds their delivery.

Dicey2's Sinai campaign goes into the next page on tworooms, sofa, undresshem, bedroom and yacht. tworooms returned 1.44 on five payers at $1.215 an install, a direction, and the new sofa and bedroom had no payer on 19 installs and three inside twenty-four hours.

SZ1 spent 26.7% less, and a second ad began after the report day. $65.95 for 345 registrations at $0.191, a 24 h cohort return of 0.82 against 0.95 on an ARPPU (d0) of $3.62 against $6.56; posetold took $11.65 on the account day, all after 00:00 UTC on 09-18, and is the next page's.

Bslate's return rose with two new ads in the roster, and the ad that carries it reads recently rejected at this run's pull. Dicey2/templatewallp returned 5.95 at 24 h on 66 payers from 4.28, and the app went 4.31 to 5.37 on an ARPPU (d0) of $8.06 to $11.00 while its cost per registration rose $0.104 to $0.118; fittingroom returned 2.80 on seven payers and gym had no payer on 47 installs, and 09-16's side of the comparison holds the payment gap. templatewallp took 75.4% of the day's spend, and $61.73 more on account day 09-18 before the pull read it rejected.

GP1 began delivering on 09-18, and the instrument's account roster does not hold it. Its two ads took $13.66 on that day, which is the next page's, and until its campaign is registered to Sinai that spend counts in no app's tables.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for fourteen days. While it registers people against $0.00 of measured spend and books $335.27, every blended figure on the page is three accounts' cost against six accounts' revenue.

The booked columns have to be reconciled with the money ledger before either is quoted from it, and on this day that includes Bslate. Vloom's differs by $326.65 after $438.65, in the same direction as every day since 09-06, and Bslate's by $113.55 on two payers where 09-16 agreed to the cent.

5Reproduce

Staged in _runs/2026-09-19_2026-09-17_daily_auto/ by the scheduled 17:10 PT run on 2026-09-18: all sixteen exports arrived on their first attempt between 00:10 and 00:18 UTC on 2026-09-19, the first minutes after this day's 24 h horizon closed. The three ledgers and every instrument were run again over those exports between 06:13 and 06:16 UTC on a fresher payment cut, which is the cut this page carries. This is the day's 24 h evening publication, and it completes the 8 h morning one staged in _runs/2026-09-18_2026-09-17_daily_auto/.

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-17
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-16,2026-09-17
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-17 --prev 2026-09-16 --days 2026-09-14,2026-09-15,2026-09-16,2026-09-17 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-17_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-17_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-17 --prev 2026-09-16 --days 2026-09-14,2026-09-15,2026-09-16,2026-09-17 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-17_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-17_bslate

Payment cut 2026-09-19 06:09 UTC on the Sinai ledger, 06:08 UTC on Bslate's and 06:10 UTC on Vloom's; the estimator, the asset probe and the matched-hours funnel on the META clock run on a 2026-09-18 23:09 PT cut. The rebuilt B1 campaign's activity history was requested over 2026-09-15 to 2026-09-19 and the range the page actually rendered, Sep 15, 2026 to Sep 18, 2026, was asserted before any row of it was read. KBM1, HR1, HR2, NN1 and NN2 were not pulled, the pull recording each as disabled, which is why they are in every day-grain table out of the registration and payment ledgers and in none of the others. B1, Dicey2, SZ1 and GP1 exported at every grain on both days.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2, HR2 and SZ1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are covered to 24 h and to 8 h, the two horizons are two windows on one cohort, and the comparison the page supports is at 24 h.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. B1's rebuilt campaign ran at $150 a day for the whole of this day, and the activity history staged on this run records no budget change inside it; the entries it records inside the report day are uireseed's rejection at 03:11 UTC, the start of heels and hybrid at 10:19 and 10:20 and heels's rejection at 10:44, all inside the same regime. Dicey2's and SZ1's budget histories are not staged.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.