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Daily campaign report — 2026-08-28, against 2026-08-27

The portfolio spent $564.46 on 2026-08-28 against $488.40 the day before, and booked $3,031.76 against $2,765.45. Only Sinai was bought, for a fifth day running, and the buy moved off B1: it took $366.68 of the day against $398.21, while HR2 took $157.05 and Dicey2 $40.73. shirt, which had carried 82.9% of B1's previous day, was moved to Not Approved seven hours into this one. Definitions, the report clock and the three revenue measures are in the appendix.

Meta's own line is struck on every Sinai table below, as on the published series since 08-20. It counts purchases Google Play never processed: on this day Meta books $2,504.87 where our own records hold $2,164.06, an excess of $340.81, because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. The excess cannot be split per asset, so the (Meta) bracket beside a struck day's bROAS is not that asset's revenue. Vloom's own line is unstruck while the Overview's combined line is struck, because the combined line strikes wherever either app's does. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

1Overview

(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.

2026-08-272026-08-28change
spend$488.40$564.46+15.6%
impressions34,00740,878+20.2%
CPM$14.36$13.81−3.9%
registrations (ours)1,3401,302−2.8%
cost per registration$0.364$0.434+18.9%
booked$2,765.45 (5.66)$3,031.76 (5.37)+9.6%
Meta booked$2,405.24 (4.92)$2,511.99 (4.45)
within-day$1,055.36 (2.16)$718.26 (1.27)−31.9%
cohort @ 24h$1,312.59 (2.69)$910.04 (1.61)−30.7%
booked payers262292+30
payer rate (d0)8.9%10.0%+1.1 pts
ARPU (d0)$0.9796$0.6989−28.7%
ARPPU (d0)$11.03$7.00−36.6%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.

appARPU (d0)ARPU (d3)ARPU (d7)ARPPU (d0)ARPPU (d3)ARPPU (d7)installs
Sinai AI$0.6352——$6.59——1,338

Spend split. Sinai $488.40 to $564.46, Vloom $0.00 to $0.00: the second product has now bought nothing for five days.

The three delivering campaigns took 79.4%, 20.6% and 0.1% of the buy on 08-27 and 62.5%, 27.2% and 10.3% on 08-28, B1's, HR2's and Dicey2's in that order, on each account's own day.

Spend rose 15.6% while within-day revenue fell 31.9%, $1,055.36 to $718.26, so return went 2.16 to 1.27.

Both comparable measures fall together this time, within-day by 31.9% and the hour-neutral cohort @ 24h by 30.7%, where on 08-27 they pointed opposite ways.

More of the day's arrivals paid, and each one paid less: payer rate (d0) rose 1.1 points to 10.0% while ARPPU (d0) fell 36.6% to $7.00, so ARPU (d0) is down 28.7% at $0.6989. The fall is entirely in what a payer spent, not in how many converted.

(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.

account2026-08-27 spend2026-08-28 spendchange2026-08-27 registrations2026-08-28 registrations
Portfolio$488.40$564.46+15.6%1,3401,302
B1$398.21$366.68−7.9%921643
Nomad Node$0.00$0.00—65
KBM1$0.00$0.00—36
Dicey2$3.11$40.73+1209.6%1350
HR1$0.00$0.00—22
HR2$87.08$157.05+80.4%395596

B1 is 65.0% of the buy against 81.5% the day before, and HR2 at 27.8% and Dicey2 at 7.2% take the rest.

⚠ KBM1's $0.00 on 08-28 is an absence, not a measured zero: three of its exports failed twice, so nothing here says whether it spent. Its 08-27 figure is measured off the hourly archive.

The other three zero rows are measured. NN2's 08-27 hourly export failed as well, but the Nomad Node pair is UTC+0, so its day export fills the UTC day on its own.

2The two apps, one tab each

Sinai is the only tab with delivery on this day: it took the whole $564.46 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the six accounts that buy it.

Sinai spent $564.46 against $488.40, a 15.6% rise, and booked $2,164.06 against $2,138.19.

The day, and every account

2026-08-272026-08-28change
spend$488.40$564.46+15.6%
impressions34,00740,878+20.2%
CPM$14.36$13.81−3.9%
registrations (ours)1,2991,267−2.5%
cost per registration$0.376$0.446+18.5%
booked$2,138.19 (4.38)$2,164.06 (3.83)+1.2%
Meta booked$2,353.72 (4.82)$2,504.87 (4.44)
within-day$1,055.36 (2.16)$701.51 (1.24)−33.5%
cohort @ 24h$1,312.59 (2.69)$893.29 (1.58)−31.9%
booked payers196235+39
payer rate (d0)9.2%10.2%+1.0 pts
ARPU (d0)$1.0105$0.7050−30.2%
ARPPU (d0)$11.03$6.92−37.2%

2026-08-28 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$564.46100%40,878$13.811,267$0.446
B1$366.6865%23,790$15.41614$0.597
Nomad Node$0.000%0—0—
KBM1$0.000%0—6$0.000
Dicey2$40.737%2,854$14.2750$0.815
HR1$0.000%0—1$0.000
HR2$157.0528%14,234$11.03596$0.264

2026-08-28 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0) (d0)payer% (d0) (d0)ARPU (d0) (d0)ARPPU (d0) (d0)
Portfolio$2,164.063.83$701.511.24$893.291.5812910.2%$0.7050$6.92
B1$1,420.993.88$283.740.77$355.170.97589.4%$0.5785$6.12
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$176.63—$0.00—$0.00—00.0%$0.0000—
Dicey2$70.541.73$51.281.26$54.861.3548.0%$1.0973$13.72
HR1$39.51—$0.00—$0.00—00.0%$0.0000—
HR2$456.402.91$366.492.33$483.263.086711.2%$0.8108$7.21

Each account, 2026-08-27 against 2026-08-28, one table each.

B1

2026-08-272026-08-28change
spend$398.21$366.68−7.9%
impressions24,94723,790−4.6%
CPM$15.96$15.41−3.4%
registrations (ours)886614−30.7%
cost per registration$0.449$0.597+32.9%
booked$1,692.25 (4.25)$1,420.99 (3.88)−16.0%
Meta booked$1,921.01 (4.82)$1,808.76 (4.93)
within-day$861.45 (2.16)$283.74 (0.77)−67.1%
cohort @ 24h$1,064.81 (2.67)$355.17 (0.97)−66.6%
booked payers139142+3
payer rate (d0)9.5%9.4%−0.0 pts
ARPU (d0)$1.2018$0.5785−51.9%
ARPPU (d0)$12.68$6.12−51.7%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)36+100.0%
cost per registration$0.000$0.000—
booked$163.87$176.63+7.8%
Meta booked$182.71$5.76
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1812−6
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (d0)$0.0000$0.0000—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-08-272026-08-28change
spend$3.11$40.73+1209.6%
impressions4072,854+601.2%
CPM$7.64$14.27+86.8%
registrations (ours)1350+284.6%
cost per registration$0.239$0.815+240.5%
booked$14.71 (4.73)$70.54 (1.73)+379.7%
Meta booked$5.94 (1.91)$70.37 (1.73)
within-day$14.71 (4.73)$51.28 (1.26)+248.7%
cohort @ 24h$14.71 (4.73)$54.86 (1.35)+273.1%
booked payers14+3
payer rate (d0)7.7%8.0%+0.3 pts
ARPU (d0)$1.1312$1.0973−3.0%
ARPPU (d0)$14.71$13.72−6.7%

HR1

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)21−50.0%
cost per registration$0.000$0.000—
booked$88.15$39.51−55.2%
Meta booked$3.03$8.58
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers57+2
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (d0)$0.0000$0.0000—
ARPPU (d0)$0.00$0.00—

HR2

2026-08-272026-08-28change
spend$87.08$157.05+80.4%
impressions8,65314,234+64.5%
CPM$10.06$11.03+9.6%
registrations (ours)395596+50.9%
cost per registration$0.220$0.264+19.5%
booked$179.21 (2.06)$456.40 (2.91)+154.7%
Meta booked$241.03 (2.77)$611.40 (3.89)
within-day$179.21 (2.06)$366.49 (2.33)+104.5%
cohort @ 24h$233.08 (2.68)$483.26 (3.08)+107.3%
booked payers3370+37
payer rate (d0)8.6%11.2%+2.6 pts
ARPU (d0)$0.5901$0.8108+37.4%
ARPPU (d0)$6.86$7.21+5.2%

B1's within-day return fell 2.16 to 0.77 on 7.9% less spend, and its cost per registration rose 32.9% to $0.597 on a day the portfolio's rose 18.5%.

HR2 nearly doubled its spend and held its return: within-day 2.06 to 2.33 at $0.264 a registration, and it is the only account on this page above 1.00 on that measure.

Dicey2 went $3.11 to $40.73 and bought the dearest registrations of the three, $0.815 against B1's $0.597 and HR2's $0.264, returning within-day 1.26 on four payers.

KBM1's and HR1's rates are not readable and their ROAS columns are blank by construction: payer rates of 200.0% and 700.0% count twelve and seven payers against six and one registrations, in accounts with no spend behind them.

Hourly, 2026-08-28

(i) The portfolio, hour by hour, 2026-08-28. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$20.541,297$15.8435$0.587$119.975.84$21.181.03$21.181.0310
01$21.651,535$14.1047$0.461$23.141.07$23.141.07$23.141.076
02$21.541,528$14.1055$0.392$28.381.32$28.561.33$28.561.339
03$19.391,271$15.2637$0.524$60.243.11$47.142.43$50.132.599
04$22.181,685$13.1665$0.341$61.732.78$34.631.56$34.631.5610
05$21.691,514$14.3361$0.356$173.297.99$27.011.25$27.011.2517
06$20.131,556$12.9454$0.373$47.912.38$41.022.04$41.022.0410
07$11.37794$14.3225$0.455$139.4812.27$16.101.42$16.101.4211
08$6.56650$10.0922$0.298$23.243.54$0.000.00$0.000.004
09$20.721,529$13.5555$0.377$101.094.88$43.132.08$46.712.259
10$21.001,538$13.6538$0.553$54.522.60$2.990.14$2.990.1413
11$26.141,716$15.2362$0.422$48.151.84$34.641.32$53.672.0510
12$25.891,849$14.0058$0.446$92.303.57$26.671.03$46.611.8013
13$28.482,104$13.5458$0.491$61.832.17$19.800.70$52.311.8411
14$25.681,938$13.2560$0.428$75.322.93$59.162.30$100.513.9113
15$19.071,963$9.7148$0.397$79.554.17$9.630.50$9.630.5014
16$22.291,935$11.5267$0.333$117.035.25$51.522.31$51.522.3119
17$30.702,493$12.3150$0.614$82.682.69$78.342.55$78.342.5520
18$37.462,870$13.0581$0.462$128.623.43$32.130.86$50.571.3528
19$37.332,677$13.9466$0.566$141.673.80$41.091.10$44.051.1818
20$31.602,036$15.5268$0.465$146.944.65$10.450.33$16.350.5216
21$24.771,388$17.8550$0.495$188.267.60$10.540.43$28.911.1722
22$26.821,593$16.8459$0.455$139.695.21$35.421.32$46.141.7211
23$21.461,419$15.1246$0.467$29.031.35$7.230.34$23.211.088

(ii) The same 24 hours per account, 2026-08-28.

B1 — $366.68 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$16.66933$17.8628$0.595$106.706.40$3.560.21$3.560.217
01$16.631,104$15.0618$0.924$3.560.21$2.990.18$2.990.181
02$18.381,146$16.0435$0.525$15.520.84$12.530.68$12.530.685
03$16.56948$17.4728$0.591$57.083.45$31.161.88$34.152.068
04$15.591,008$15.4733$0.472$32.592.09$16.991.09$16.991.095
05$16.92953$17.7531$0.546$109.236.46$23.451.39$23.451.3910
06$14.08969$14.5325$0.563$26.451.88$9.440.67$9.440.675
07$7.52437$17.2113$0.578$91.8512.21$0.000.00$0.000.006
08$1.54150$10.275$0.308$0.000.00$0.000.00$0.000.000
09$11.90710$16.7618$0.661$84.197.07$13.941.17$13.941.174
10$13.43876$15.3315$0.895$44.243.29$2.990.22$2.990.2210
11$16.82969$17.3636$0.467$48.152.86$34.642.06$53.673.1910
12$17.511,110$15.7730$0.584$63.913.65$6.910.39$6.910.398
13$20.301,301$15.6029$0.700$46.042.27$10.550.52$14.140.707
14$18.861,261$14.9635$0.539$68.983.66$33.511.78$36.451.9311
15$11.971,160$10.3226$0.460$48.764.07$0.000.00$0.000.006
16$10.60863$12.2825$0.424$69.486.56$6.470.61$6.470.619
17$12.881,085$11.8711$1.171$44.453.45$3.560.28$3.560.2813
18$21.761,663$13.0841$0.531$88.074.05$21.921.01$40.361.8520
19$25.291,737$14.5639$0.648$109.024.31$35.161.39$35.161.3911
20$19.971,190$16.7839$0.512$88.254.42$6.890.34$12.790.649
21$13.70692$19.8011$1.245$86.476.31$3.560.26$18.511.3511
22$15.49837$18.5125$0.620$69.124.46$0.000.00$3.580.235
23$12.32688$17.9118$0.684$18.871.53$3.560.29$3.560.295

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—1$0.000$19.66—$0.00—$0.00—1
06$0.000—0—$3.56—$0.00—$0.00—1
07$0.000—0—$14.71—$0.00—$0.00—1
08$0.000—0—$16.52—$0.00—$0.00—2
09$0.000—0—$3.28—$0.00—$0.00—1
10$0.000—0—$3.16—$0.00—$0.00—1
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$18.10—$0.00—$0.00—2
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$3.16—$0.00—$0.00—1
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—1$0.000$16.10—$0.00—$0.00—1
19$0.000—0—$7.04—$0.00—$0.00—2
20$0.000—0—$36.30—$0.00—$0.00—4
21$0.000—2$0.000$3.48—$0.00—$0.00—1
22$0.000—0—$31.56—$0.00—$0.00—2
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $40.73 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.011$10.000—$0.000.00$0.000.00$0.000.000
02$0.011$10.000—$0.000.00$0.000.00$0.000.000
03$0.012$5.000—$0.000.00$0.000.00$0.000.000
04$0.011$10.000—$0.000.00$0.000.00$0.000.000
05$0.021$20.000—$0.000.00$0.000.00$0.000.000
06$0.021$20.000—$0.000.00$0.000.00$0.000.000
07$0.013$3.330—$19.261926.16$0.000.00$0.000.001
08$0.4342$10.240—$0.000.00$0.000.00$0.000.000
09$1.76237$7.432$0.880$0.000.00$19.2610.94$19.2610.940
10$1.0782$13.055$0.214$0.000.00$0.000.00$0.000.000
11$1.76185$9.512$0.880$0.000.00$0.000.00$0.000.000
12$1.1459$19.321$1.140$0.000.00$0.000.00$0.000.000
13$0.6070$8.571$0.600$0.000.00$0.000.00$0.000.000
14$0.8357$14.560—$0.000.00$0.000.00$0.000.000
15$1.18119$9.923$0.393$0.000.00$3.563.02$3.563.020
16$2.65232$11.427$0.379$0.000.00$0.000.00$0.000.000
17$3.68265$13.893$1.227$0.000.00$0.000.00$0.000.000
18$4.52322$14.045$0.904$3.560.79$0.000.00$0.000.001
19$3.86234$16.506$0.643$0.000.00$0.000.00$0.000.000
20$5.46306$17.846$0.910$15.682.87$0.000.00$0.000.001
21$3.32157$21.151$3.320$0.000.00$0.000.00$0.000.000
22$4.92258$19.076$0.820$32.046.51$28.465.78$32.046.512
23$3.46219$15.802$1.730$0.000.00$0.000.00$0.000.000

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$2.99—$0.00—$0.00—1
01$0.000—1$0.000$2.99—$0.00—$0.00—1
02$0.000—0—$6.55—$0.00—$0.00—2
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$3.56—$0.00—$0.00—1
05$0.000—0—$3.56—$0.00—$0.00—1
06$0.000—0—$3.67—$0.00—$0.00—1
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$2.99—$0.00—$0.00—1
14$0.000—0—$3.35—$0.00—$0.00—1
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$3.35—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$3.16—$0.00—$0.00—1
21$0.000—0—$3.35—$0.00—$0.00—1
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $157.05 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.88364$10.667$0.554$10.282.65$17.634.54$17.634.542
01$5.01430$11.6528$0.179$16.593.31$20.154.02$20.154.024
02$3.15381$8.2720$0.158$6.312.00$16.035.09$16.035.092
03$2.82321$8.799$0.313$3.161.12$15.985.67$15.985.671
04$6.58676$9.7332$0.206$25.583.89$17.642.68$17.642.684
05$4.75560$8.4829$0.164$40.848.60$3.560.75$3.560.755
06$6.03586$10.2929$0.208$14.242.36$31.595.24$31.595.243
07$3.84354$10.8512$0.320$13.663.56$16.104.19$16.104.193
08$4.59458$10.0217$0.270$6.721.46$0.000.00$0.000.002
09$7.06582$12.1335$0.202$13.621.93$9.931.41$13.511.914
10$6.50580$11.2118$0.361$7.121.10$0.000.00$0.000.002
11$7.56562$13.4524$0.315$0.000.00$0.000.00$0.000.000
12$7.24680$10.6527$0.268$10.291.42$19.762.73$39.705.483
13$7.58733$10.3428$0.271$12.811.69$9.251.22$38.185.043
14$5.99620$9.6625$0.240$2.990.50$25.664.28$64.0610.691
15$5.92684$8.6519$0.312$30.785.20$6.071.02$6.071.028
16$9.04840$10.7634$0.266$41.044.54$45.054.98$45.054.988
17$14.141,143$12.3735$0.404$38.232.70$74.785.29$74.785.297
18$11.18885$12.6334$0.329$20.891.87$10.210.91$10.210.916
19$8.18706$11.5921$0.390$25.613.13$5.930.73$8.901.095
20$6.17540$11.4323$0.268$3.560.58$3.560.58$3.560.581
21$7.75539$14.3836$0.215$94.9612.25$6.980.90$10.401.349
22$6.41498$12.8728$0.229$6.961.09$6.961.09$10.521.642
23$5.68512$11.0926$0.218$10.171.79$3.670.65$19.653.463

Hours 07 and 08 are the day's cheapest, $11.37 and $6.56 against $19 to $22 either side, which is shirt going Not Approved at 07:26 UTC and the budget taking two hours to land elsewhere.

2026-08-29T17:30:19.587279 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 1500 2000 2500 impressions Impressions and installs by hour impressions installs 30 40 50 60 70 installs (Meta Leads) The day's motion — whole account, 2026-08-28 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-08-29T17:30:19.734029 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 13 14 15 16 CTR % CTR 0 4 8 12 16 20 hour (UTC) 10 11 12 13 14 15 16 17 18 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 14 16 18 20 22 24 26 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.30 0.35 0.40 0.45 0.50 0.55 0.60 0.65 USD Cost per install Delivery by hour — whole account, 2026-08-28 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-08-27, same two tables

(i) The portfolio, hour by hour, 2026-08-27. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.97415$9.5711$0.361$19.895.01$15.984.03$55.9714.103
01$7.80556$14.0327$0.289$133.5717.12$113.8914.60$113.8914.606
02$7.87520$15.1317$0.463$34.904.43$20.582.62$20.582.626
03$9.77686$14.2416$0.611$18.511.89$2.990.31$2.990.314
04$8.80669$13.1519$0.463$57.186.50$50.865.78$50.865.787
05$8.66669$12.9427$0.321$20.422.36$58.516.76$58.516.765
06$8.41702$11.9823$0.366$69.328.24$26.703.17$26.703.1710
07$11.53634$18.1921$0.549$108.999.45$7.110.62$7.110.628
08$8.15665$12.2616$0.509$9.541.17$0.000.00$0.000.002
09$16.081,332$12.0750$0.322$118.957.40$33.222.07$33.222.0714
10$25.382,361$10.7584$0.302$238.119.38$43.341.71$61.502.4212
11$27.772,027$13.7071$0.391$105.473.80$101.163.64$111.874.0314
12$27.432,020$13.5869$0.398$82.002.99$48.771.78$67.712.4710
13$28.241,972$14.3258$0.487$69.212.45$39.981.42$39.981.4212
14$21.841,745$12.5273$0.299$36.181.66$73.213.35$79.533.647
15$29.202,181$13.3977$0.379$125.614.30$29.771.02$29.771.0215
16$27.652,090$13.2380$0.346$136.264.93$90.743.28$94.093.4021
17$25.742,055$12.5395$0.271$89.673.48$40.571.58$44.131.7119
18$30.812,223$13.86112$0.275$107.293.48$65.612.13$86.742.8217
19$34.962,308$15.1584$0.416$103.792.97$38.211.09$38.211.0918
20$35.311,808$19.5379$0.447$167.294.74$74.872.12$108.443.0721
21$28.211,481$19.0564$0.441$82.232.91$15.830.56$76.562.7115
22$27.431,516$18.0958$0.473$62.752.29$47.151.72$50.311.8312
23$27.391,372$19.9668$0.403$141.065.15$16.300.60$53.921.9713

(ii) The same 24 hours per account, 2026-08-27.

B1 — $398.21 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.95410$9.6311$0.359$19.895.04$15.984.05$55.9714.173
01$7.58533$14.2226$0.292$130.6117.23$113.8915.02$113.8915.025
02$7.52477$15.7715$0.501$34.904.64$5.880.78$5.880.786
03$9.02568$15.8813$0.694$14.951.66$2.990.33$2.990.333
04$8.22584$14.0815$0.548$38.954.74$50.866.19$50.866.195
05$8.43648$13.0125$0.337$20.422.42$58.516.94$58.516.945
06$7.75611$12.6821$0.369$62.098.01$26.703.44$26.703.448
07$11.49632$18.1821$0.547$96.028.36$7.110.62$7.110.627
08$8.10658$12.3115$0.540$9.541.18$0.000.00$0.000.002
09$11.57823$14.0625$0.463$94.008.12$29.832.58$29.832.5810
10$17.821,517$11.7545$0.396$194.3510.91$14.350.81$25.031.405
11$22.911,551$14.7750$0.458$27.891.22$90.453.95$94.014.108
12$22.951,516$15.1453$0.433$56.322.45$45.211.97$64.152.808
13$21.331,202$17.7536$0.592$53.282.50$29.871.40$29.871.409
14$14.44935$15.4439$0.370$29.062.01$56.333.90$56.333.905
15$21.721,291$16.8242$0.517$103.444.76$10.110.47$10.110.4712
16$20.961,374$15.2550$0.419$91.084.35$77.073.68$80.423.8416
17$19.391,422$13.6464$0.303$49.762.57$26.891.39$26.891.3911
18$24.991,655$15.1072$0.347$89.493.58$37.141.49$54.712.1912
19$27.431,755$15.6357$0.481$86.993.17$35.251.29$35.251.2913
20$29.951,459$20.5352$0.576$146.554.89$64.172.14$75.092.5116
21$24.051,119$21.4945$0.534$62.762.61$12.550.52$73.283.0510
22$22.941,155$19.8639$0.588$45.141.97$34.011.48$34.011.487
23$23.701,052$22.5355$0.431$134.755.69$16.300.69$53.922.2812

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$2.95—$0.00—$0.00—1
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$18.23—$0.00—$0.00—2
05$0.000—1$0.000$0.00—$0.00—$0.00—0
06$0.000—0—$7.23—$0.00—$0.00—2
07$0.000—0—$12.96—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$6.95—$0.00—$0.00—2
10$0.000—0—$25.45—$0.00—$0.00—4
11$0.000—1$0.000$21.97—$0.00—$0.00—3
12$0.000—0—$12.99—$0.00—$0.00—1
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$15.46—$0.00—$0.00—1
16$0.000—0—$12.96—$0.00—$0.00—1
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$6.72—$0.00—$0.00—2
20$0.000—1$0.000$3.48—$0.00—$0.00—1
21$0.000—0—$5.72—$0.00—$0.00—1
22$0.000—0—$7.23—$0.00—$0.00—2
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $3.11 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.025$4.000—$0.000.00$0.000.00$0.000.000
01$0.2223$9.571$0.220$0.000.00$0.000.00$0.000.000
02$0.3543$8.142$0.175$0.000.00$14.7142.02$14.7142.020
03$0.75117$6.413$0.250$0.000.00$0.000.00$0.000.000
04$0.5885$6.824$0.145$0.000.00$0.000.00$0.000.000
05$0.2321$10.951$0.230$0.000.00$0.000.00$0.000.000
06$0.6691$7.251$0.660$0.000.00$0.000.00$0.000.000
07$0.042$20.000—$0.000.00$0.000.00$0.000.000
08$0.056$8.330—$0.000.00$0.000.00$0.000.000
09$0.025$4.001$0.020$0.000.00$0.000.00$0.000.000
10$0.034$7.500—$0.000.00$0.000.00$0.000.000
11$0.011$10.000—$0.000.00$0.000.00$0.000.000
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$14.71—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.021$20.000—$0.000.00$0.000.00$0.000.000
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.091$90.000—$0.000.00$0.000.00$0.000.000
22$0.042$20.000—$0.000.00$0.000.00$0.000.000
23$0.000—0—$0.00—$0.00—$0.00—0

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$3.56—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—1$0.000$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—1$0.000$0.00—$0.00—$0.00—0
09$0.000—0—$14.61—$0.00—$0.00—1
10$0.000—0—$10.82—$0.00—$0.00—2
11$0.000—0—$44.90—$0.00—$0.00—1
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$7.14—$0.00—$0.00—2
18$0.000—0—$3.56—$0.00—$0.00—1
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $87.08 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.001$0.000—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.001$0.000—$0.00—$0.00—$0.00—0
09$4.49504$8.9124$0.187$3.390.75$3.390.75$3.390.751
10$7.53840$8.9639$0.193$7.480.99$28.993.85$36.474.841
11$4.85475$10.2120$0.242$10.712.21$10.712.21$17.863.682
12$4.48504$8.8916$0.280$12.692.83$3.560.79$3.560.791
13$6.91770$8.9722$0.314$15.932.31$10.111.46$10.111.463
14$7.40810$9.1434$0.218$7.120.96$16.892.28$23.203.142
15$7.48890$8.4035$0.214$6.710.90$19.662.63$19.662.632
16$6.69716$9.3430$0.223$13.942.08$13.672.04$13.672.042
17$6.35633$10.0331$0.205$29.224.60$13.682.15$17.242.725
18$5.82568$10.2540$0.145$14.242.45$28.484.89$32.045.504
19$7.51552$13.6127$0.278$10.081.34$2.960.39$2.960.393
20$5.36349$15.3626$0.206$17.253.22$10.702.00$33.356.224
21$4.07361$11.2719$0.214$13.753.38$3.280.81$3.280.814
22$4.45359$12.4019$0.234$10.382.33$13.142.95$16.303.663
23$3.69320$11.5313$0.284$6.311.71$0.000.00$0.000.001

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-08-28 ran higherhours it ran lowersign test
CPM11 of 2413 of 24p = 0.839
CTR9 of 2415 of 24p = 0.307
click→install8 of 2416 of 24p = 0.152
CPI16 of 248 of 24p = 0.152

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-08-27 → 2026-08-28

Every shared hour, 2026-08-27 → 2026-08-28. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00415 → 1,2979.57 → 15.8414.70% → 14.03%18.0% → 19.2%0.361 → 0.587
01556 → 1,53514.03 → 14.1019.96% → 15.11%22.5% → 17.7%0.312 → 0.528
02520 → 1,52815.13 → 14.1012.50% → 13.42%24.6% → 22.9%0.492 → 0.458
03686 → 1,27114.24 → 15.2612.68% → 16.37%16.1% → 17.3%0.698 → 0.539
04669 → 1,68513.15 → 13.1615.99% → 15.01%15.0% → 26.5%0.550 → 0.331
05669 → 1,51412.94 → 14.3313.30% → 16.25%25.8% → 22.8%0.377 → 0.387
06702 → 1,55611.98 → 12.9418.52% → 16.65%16.9% → 19.7%0.382 → 0.395
07634 → 79418.19 → 14.3217.19% → 15.49%16.5% → 21.1%0.641 → 0.437
08665 → 65012.26 → 10.0911.28% → 16.77%20.0% → 21.1%0.543 → 0.285
091,332 → 1,52912.07 → 13.5517.57% → 14.52%21.8% → 24.3%0.315 → 0.384
102,361 → 1,53810.75 → 13.6517.37% → 14.37%19.8% → 15.8%0.313 → 0.600
112,027 → 1,71613.70 → 15.2314.75% → 15.68%22.7% → 22.7%0.408 → 0.429
122,020 → 1,84913.58 → 14.0014.11% → 15.90%21.4% → 20.4%0.450 → 0.432
131,972 → 2,10414.32 → 13.5414.45% → 15.64%19.3% → 15.8%0.513 → 0.548
141,745 → 1,93812.52 → 13.2518.68% → 15.12%20.9% → 20.1%0.321 → 0.435
152,181 → 1,96313.39 → 9.7115.45% → 14.21%22.8% → 15.4%0.379 → 0.443
162,090 → 1,93513.23 → 11.5215.02% → 16.59%22.3% → 19.3%0.395 → 0.360
172,055 → 2,49312.53 → 12.3116.98% → 13.36%26.4% → 14.4%0.280 → 0.640
182,223 → 2,87013.86 → 13.0515.92% → 13.38%28.8% → 19.3%0.302 → 0.506
192,308 → 2,67715.15 → 13.9415.60% → 12.36%22.8% → 19.0%0.426 → 0.593
201,808 → 2,03619.53 → 15.5216.21% → 13.85%25.3% → 22.7%0.477 → 0.494
211,481 → 1,38819.05 → 17.8517.69% → 16.35%24.4% → 18.9%0.441 → 0.576
221,516 → 1,59318.09 → 16.8416.23% → 16.64%20.7% → 21.5%0.538 → 0.471
231,372 → 1,41919.96 → 15.1216.40% → 14.09%28.4% → 20.5%0.428 → 0.523

The unweighted read separates nothing and the pooled read below separates both funnel rates. Hour counts of 11, 9, 8 and 16 out of 24 are what a coin does; the pooled funnel weights each hour by what it delivered, and 08-28 bought 20.2% more impressions than the day it is set against.

2026-08-29T17:30:19.897141 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12 14 16 18 20 CTR % CTR 2026-08-27 2026-08-28 0 5 10 15 20 hour (UTC) 10 12 14 16 18 20 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 14 16 18 20 22 24 26 28 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 USD Cost per install Delivery by hour — 2026-08-28 against 2026-08-27, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-08-28

(i) The portfolio by country, 2026-08-28. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$96.2517.1%13,070$7.36269$0.358$103.221.0745
US$56.2310.0%865$64.9932$1.757$14.950.2717
GB$24.304.3%585$41.5627$0.900$34.271.4111
MX$23.424.1%1,815$12.9157$0.411$16.190.697
TR$21.943.9%1,047$20.9540$0.549$21.460.988
ID$18.133.2%2,713$6.6875$0.242$11.750.6510
AR$15.162.7%1,169$12.9845$0.337$18.971.252
CA$14.512.6%359$40.4119$0.764$2.990.216
CL$14.002.5%736$19.0327$0.518$32.022.296
BR$13.892.5%988$14.0573$0.190$47.343.4111
IT$12.522.2%534$23.4222$0.569$19.781.583
FR$11.102.0%417$26.6222$0.504$47.694.309

147 further countries are not listed, $243.00 between them (43.1% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $114.82 from Meta 2026-08-27 and $251.86 from Meta 2026-08-28, a measured UTC-day total of $366.68; Dicey2 (UTC-7) $0.08 from Meta 2026-08-27 and $40.65 from Meta 2026-08-28, a measured UTC-day total of $40.73; HR2 (UTC-7) $32.22 from Meta 2026-08-27 and $124.83 from Meta 2026-08-28, a measured UTC-day total of $157.05.

Absent from the table above, by name: Nomad Node, KBM1, HR1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-28.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$49.5513.5%6,623$7.48105$0.472$32.040.6527
US$48.6413.3%691$70.4129$1.677$14.950.3117
GB$20.525.6%486$42.2122$0.933$27.881.369
MX$15.384.2%1,198$12.8432$0.481$3.400.224
TR$14.524.0%660$22.0120$0.726$14.300.995
CA$10.582.9%269$39.2913$0.814$0.000.005
ID$10.132.8%1,600$6.3341$0.247$8.810.878
DE$9.882.7%161$61.397$1.411$14.231.445
IT$8.732.4%367$23.7511$0.793$0.000.001
FR$8.622.3%332$25.9719$0.453$32.743.807
AR$8.502.3%710$11.9723$0.369$2.990.351
CL$7.732.1%450$17.1915$0.516$10.671.383

141 further countries are not listed, $153.90 between them (42.0% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$7.9519.5%1,008$7.895$1.591$3.560.451
BR$2.816.9%187$15.036$0.468$0.000.000
US$2.045.0%30$67.350—$0.000.000
MX$1.964.8%90$21.862$0.980$0.000.000
TR$1.483.6%72$20.462$0.740$0.000.000
ID$1.423.5%180$7.902$0.712$0.000.000
CA$1.353.3%29$47.121$1.353$0.000.000
GB$1.293.2%16$78.550—$0.000.000
AR$1.283.1%71$18.140—$0.000.000
IT$1.192.9%42$28.112$0.596$0.000.000
UA$1.022.5%30$34.643$0.341$19.2618.822
IQ$1.002.4%60$16.581$0.996$0.000.000

98 further countries are not listed, $15.94 between them (39.1% of this block).

HR2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.7524.7%5,439$7.13159$0.244$67.631.7517
BR$11.077.1%801$13.8267$0.165$47.344.2711
ID$6.574.2%932$7.0532$0.205$2.940.452
MX$6.093.9%527$11.5423$0.265$12.792.103
TR$5.953.8%315$18.8518$0.330$7.151.203
US$5.563.5%144$38.553$1.853$0.000.000
CL$5.453.5%250$21.8512$0.455$21.353.913
AR$5.393.4%388$13.8822$0.245$15.982.971
TH$3.492.2%542$6.4425$0.140$9.872.832
PH$2.701.7%570$4.7526$0.104$0.000.000
IT$2.601.7%125$20.879$0.289$19.787.612
CA$2.571.6%61$42.205$0.515$2.991.161

119 further countries are not listed, $60.85 between them (38.7% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: it delivered nothing on this day, a measured zero.

India is above the 16-payer bar on a third consecutive day, at 17.1% of spend and within-day 1.07 on 45 payers, against 1.44 on 37 and 1.43 on 24 before it.

The United States clears the bar on this day at 17 payers and did not on 08-27 at 13, so its 3.01 to 0.27 is not a comparable pair. It is 10.0% of spend at a CPM of $64.99.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts that delivered are UTC-7, so the day rests on the reconciliation above rather than on the identity beside it.

2026-08-29T17:30:19.986624 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US GB MX TR ID AR CA CL BR IT FR 0 20 40 60 80 100 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-08-28 spend within-day revenue
Spend against within-day revenue, by country
2026-08-29T17:30:20.025763 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-08-28 (report clock)
Cost per install by country

Aggregate, both days

2026-08-272026-08-28change
spend$488.40$564.46+15.6%
impressions34,00740,878+20.2%
CPM$14.36$13.81−3.9%
registrations (ours)1,2991,267−2.5%
cost per registration$0.376$0.446+18.5%
booked$2,138.19 (4.38)$2,164.06 (3.83)+1.2%
Meta booked$2,353.72 (4.82)$2,504.87 (4.44)
within-day$1,055.36 (2.16)$701.51 (1.24)−33.5%
cohort @ 24h$1,312.59 (2.69)$893.29 (1.58)−31.9%
booked payers196235+39
payer rate (d0)9.2%10.2%+1.0 pts
ARPU (d0)$1.0105$0.7050−30.2%
ARPPU (d0)$11.03$6.92−37.2%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-08-27$488.4034,00714.365,41315.92%1,22022.54%$0.400
2026-08-28$564.4640,87813.816,06714.84%1,19819.75%$0.471
  • click → install 22.54% → 19.75% (-12.4%, p = 0.000) — fell.
  • CTR 15.92% → 14.84% (-6.8%, p = 0.000) — fell.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-08-28share
2026-08-28$701.5132.4%
2026-08-27$578.1226.7%
2026-08-26$124.885.8%
2026-08-25$236.7110.9%
2026-08-24$168.247.8%
2026-08-23$155.807.2%

Six install days carry 90.8% of the day's money; the remaining $198.80 arrived from installs on or before 08-22, which the instrument does not list separately.

$1,462.55 of the day's money came from installs bought before it, 67.6%, against 50.6% on 08-27.

2026-08-29T17:30:20.077715 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 USD 4.38 2.16 2.69 3.83 1.24 1.58 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-27 against 2026-08-28 (UTC) 2026-08-27 2026-08-28
The three revenue measures on both days, ROAS above each bar
2026-08-29T17:30:20.124953 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-27 2026-08-28 0 500 1000 1500 2000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-08-28.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$375.2262.5%27,426$13.68614$0.611$283.740.76142
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$163.5027.2%15,058$10.86596$0.274$366.492.2470
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$61.5710.3%4,448$13.8450$1.231$51.280.834
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—6$0.000$0.00—12
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—1$0.000$0.00—7

(ii) The same, per account, 2026-08-28.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$375.22100.0%27,426$13.68614$0.611$283.740.76142

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—6$0.000$0.00—12

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$61.57100.0%4,448$13.8450$1.231$51.280.834

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—1$0.000$0.00—7

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$163.50100.0%15,058$10.86596$0.274$366.492.2470

⚠ This section is on each account's own Meta day. B1 reads $375.22 here against $366.68 in the account tables above, HR2 $163.50 against $157.05 and Dicey2 $61.57 against $40.73, which is the seven-hour restitch on three UTC-7 accounts.

B1's campaign is 62.5% of the Meta-day buy against 79.4%, and the two campaigns built on 08-26 take 37.5% of it between them.

One campaign carries the product in three accounts and only B1's copy delivered, so the KBM1 and HR1 rows are booking with no delivery and sit outside every account rate.

Activity history, B1, rendered range Aug 26 to Aug 29. The last budget change on this campaign was $250 to $400 on Aug 27 at 2:09 AM in B1's own clock, 2026-08-27 09:09 UTC. A regime is a stretch over which the budget did not change, so 2026-08-28 is the first day to sit wholly inside the $400 one, and the pair on this page is not regime-matched because 08-27 straddles its opening.

One ad was moved from Active to Not Approved by Meta inside the reported day: vid_ww_shirt_10s_9x16_sn_v1 on Aug 28 at 12:26 AM, 2026-08-28 07:26 UTC.

Three ads were built into this campaign after the day closed, on Aug 29 at 5:08 AM in B1's own clock, and one of them was moved to Not Approved at 11:01 AM the same morning.

Every asset

(i) Every asset the portfolio ran, 2026-08-28. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pooldirect_15s_9x16_sn_v1B1$258.8618,355$14.10305$0.849$136.870.53$192.8831
vid_ww_kimono_10s_9x16_sn_v1B1$108.948,641$12.61110$0.990$46.780.43$59.2111
vid_ww_editortabs_13s_9x16_sn_v1HR2$96.338,095$11.90369$0.261$246.452.56$326.0341
vid_ww_stockings_11s_9x16_sn_v1Dicey2$31.232,314$13.5024$1.301$3.560.11$3.561
vid_ww_povpose_8s_9x16_sn_v1HR2$31.133,142$9.9173$0.426$62.071.99$65.6413
vid_ww_gym_12s_9x16_sn_v1HR2$23.291,956$11.9168$0.342$33.461.44$53.2410
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$18.561,279$14.5117$1.092$0.000.00$0.000
vid_ww_fittingroom_11s_9x16_sn_v1HR2$12.751,865$6.8486$0.148$24.511.92$38.356
vid_ww_motionlabels_7s_9x16_sn_v1Dicey2$7.74490$15.806$1.290$28.463.68$28.461
vid_ww_shirt_10s_9x16_sn_v1B1$7.42430$17.26194$0.038$100.0813.49$103.0756
vid_ww_spill2_8s_9x16_sn_v1Dicey2$4.04365$11.071$4.040$0.000.00$0.000
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.008
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0026
vid_ww_lace_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0015
vid_ww_salon_13s_9x16_sn_v1Dicey2$0.000—2$0.000$19.26—$22.852
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.005
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.002
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—0—$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-08-28.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pooldirect_15s_9x16_sn_v1B1$258.8618,355$14.10305$0.849$136.870.53$192.8831
vid_ww_kimono_10s_9x16_sn_v1B1$108.948,641$12.61110$0.990$46.780.43$59.2111
vid_ww_shirt_10s_9x16_sn_v1B1$7.42430$17.26194$0.038$100.0813.49$103.0756
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0026
vid_ww_lace_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0015
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.008
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.002
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_stockings_11s_9x16_sn_v1Dicey2$31.232,314$13.5024$1.301$3.560.11$3.561
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$18.561,279$14.5117$1.092$0.000.00$0.000
vid_ww_motionlabels_7s_9x16_sn_v1Dicey2$7.74490$15.806$1.290$28.463.68$28.461
vid_ww_spill2_8s_9x16_sn_v1Dicey2$4.04365$11.071$4.040$0.000.00$0.000
vid_ww_salon_13s_9x16_sn_v1Dicey2$0.000—2$0.000$19.26—$22.852

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.005
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—0—$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—0—$0.00—$0.001

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$96.338,095$11.90369$0.261$246.452.56$326.0341
vid_ww_povpose_8s_9x16_sn_v1HR2$31.133,142$9.9173$0.426$62.071.99$65.6413
vid_ww_gym_12s_9x16_sn_v1HR2$23.291,956$11.9168$0.342$33.461.44$53.2410
vid_ww_fittingroom_11s_9x16_sn_v1HR2$12.751,865$6.8486$0.148$24.511.92$38.356

⚠ This section is on each account's own Meta day, as the campaign section above is. B1's rows sum to $375.22, HR2's to $163.50 and Dicey2's to $61.57; tables A and B below are the same assets on the report clock.

pooldirect is 69.0% of B1's Meta day after taking 16.9% of 08-27's, and kimono went $0.86 to $108.94 over the same step, which is where the spend shirt had been taking went.

Ten rows booked or registered on no spend, in B1, KBM1, Dicey2 and HR1 alike, all of it from cohorts bought before those accounts stopped or before the creative was pulled.

2026-08-29T17:30:20.193689 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 CTR % CTR by hour — every asset, 2026-08-28 (UTC) B1/pooldirect B1/shirt HR2/editortabs B1/kimono HR2/povpose HR2/gym Dicey2/stockings Dicey2/kitchen HR2/fittingroom
CTR by hour, one line per asset
2026-08-29T17:30:20.387191 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 50 installs / clicks % Click → install by hour — every asset, 2026-08-28 (UTC) B1/pooldirect B1/shirt HR2/editortabs B1/kimono HR2/povpose HR2/gym Dicey2/stockings Dicey2/kitchen HR2/fittingroom
Click-to-install by hour, one line per asset
2026-08-29T17:30:20.468104 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 USD Cost per install by hour — every asset, 2026-08-28 (UTC) B1/pooldirect B1/shirt HR2/editortabs B1/kimono HR2/povpose HR2/gym Dicey2/stockings Dicey2/kitchen HR2/fittingroom
Cost per install by hour, one line per asset
2026-08-29T17:30:20.307705 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 USD per 1,000 impressions CPM by hour — every asset, 2026-08-28 (UTC) B1/pooldirect B1/shirt HR2/editortabs B1/kimono HR2/povpose HR2/gym Dicey2/stockings Dicey2/kitchen HR2/fittingroom
CPM by hour, one line per asset

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
B1/pooldirect$207.4713,72215.121,75012.75%29416.80%$0.706
B1/shirt$104.016,26416.6087013.89%19922.87%$0.523
HR2/editortabs$89.667,39812.121,39018.79%34624.89%$0.259
B1/kimono$55.203,80414.5154714.38%10419.01%$0.531
HR2/povpose$33.003,14310.5039912.69%6716.79%$0.493
HR2/gym$21.681,79812.0631117.30%6520.90%$0.334
Dicey2/stockings$18.331,25114.6524119.26%249.96%$0.764
Dicey2/kitchen$13.0092814.0114715.84%1610.88%$0.812
HR2/fittingroom$12.711,8956.7131716.73%7623.97%$0.167
Dicey2/motionlabels$7.2642517.086314.82%69.52%$1.210
Dicey2/spill2$2.142508.563212.80%13.12%$2.140
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/lace$0.000—0—0——
KBM1/poolphoto$0.000—0—0——
HR1/bodysuit$0.000—0—0——
Dicey2/salon$0.000—0—0——

B1/shirt reads $104.01 here against $7.42 in the Meta-day section above, because a UTC 08-28 day opens in the evening of Meta 08-27, which is where most of that creative's last delivery sits.

HR2/fittingroom bought impressions at $6.71 and installs at $0.167, against B1/pooldirect at $15.12 and $0.706 on the same worldwide targeting.

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0) (d0)payer% (d0) (d0)ARPU (d0) (d0)ARPPU (d0) (d0)largest payer
B1/pooldirect$368.671.78 (3.15)$136.870.66$192.880.93268.5%0.6327.4210.9%
B1/shirt$486.594.68 (7.74)$100.080.96$103.070.99199.8%0.5315.4214.9%
HR2/editortabs$272.083.03 (3.60)$246.452.75$326.033.644211.4%0.8847.7621.6%
B1/kimono$46.780.85 (1.43)$46.780.85$59.211.071311.8%0.5384.5515.3%
HR2/povpose$98.993.00 (4.00)$62.071.88$65.641.991013.7%0.8996.5625.7%
HR2/gym$42.931.98 (5.64)$33.461.54$53.242.46913.2%0.7835.9221.9%
Dicey2/stockings$3.560.19 (1.21)$3.560.19$3.560.1914.2%0.1483.56100.0%
Dicey2/kitchen$0.000.00 (1.50)$0.000.00$0.000.0000.0%0.000——
HR2/fittingroom$42.403.34 (2.71)$24.511.93$38.353.0267.0%0.4466.3958.1%
Dicey2/motionlabels$28.463.92 (3.94)$28.463.92$28.463.92116.7%4.74328.46100.0%
Dicey2/spill2$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
B1/lace$194.95— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$313.87— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$140.36— (—)$0.00—$0.00—00.0%0.000——
KBM1/lace$17.99— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolphoto$3.67— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$22.85— (—)$0.00—$0.00—00.0%0.000——
Dicey2/salon$38.52— (—)$19.26—$22.85—2100.0%11.42311.42100.0%

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

Three rows clear the 16-payer bar, where 08-27 had one: HR2/editortabs at within-day 2.75 on 37 payers, B1/pooldirect at 0.66 on 25 and B1/shirt at 0.96 on 18.

The two creatives B1 moved its spend onto both return under 1.00 within-day, pooldirect 0.66 and kimono 0.85, against the 2.12 shirt finished 08-27 on.

2026-08-29T17:30:20.846949 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-25 08-26 08-27 08-28 day (UTC) 0 2 4 6 8 10 12 payers / installs % Payer rate by day — every asset (UTC) B1/shirt B1/pooldirect B1/poolphoto B1/lace HR2/editortabs HR2/povpose B1/kimono HR2/gym HR2/fittingroom Dicey2/stockings
Payer rate by day, one line per asset
2026-08-29T17:30:20.912938 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-25 08-26 08-27 08-28 day (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 within-day USD per install ARPU by day — every asset (UTC) B1/shirt B1/pooldirect B1/poolphoto B1/lace HR2/editortabs HR2/povpose B1/kimono HR2/gym HR2/fittingroom Dicey2/stockings
ARPU by day, one line per asset
2026-08-29T17:30:20.982298 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-25 08-26 08-27 08-28 day (UTC) 0 2 4 6 8 10 12 14 16 within-day USD per payer ARPPU by day — every asset (UTC) B1/shirt B1/pooldirect B1/poolphoto B1/lace HR2/editortabs HR2/povpose B1/kimono HR2/gym HR2/fittingroom Dicey2/stockings
ARPPU by day, one line per asset
2026-08-29T17:30:21.065053 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-25 08-26 08-27 08-28 day (UTC) 0 1 2 3 4 revenue / spend Within-day ROAS by day — every asset (UTC) B1/shirt B1/pooldirect B1/poolphoto B1/lace HR2/editortabs HR2/povpose B1/kimono HR2/gym HR2/fittingroom Dicey2/stockings
Within-day ROAS by day, one line per asset
2026-08-29T17:30:21.142445 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-08-28 B1/pooldirect B1/shirt HR2/editortabs B1/kimono HR2/povpose HR2/gym Dicey2/stockings HR2/fittingroom
Composite: every asset across every measure, normalised across the day

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
B1/pooldirect$258.8612.6%12.9%74.5%4.4%
B1/shirt$7.4214.4%11.3%74.3%9.0%
HR2/editortabs$96.3322.6%3.5%73.9%0.0%
B1/kimono$108.9418.5%12.5%69.0%0.0%
HR2/povpose$31.1323.0%4.4%72.6%0.0%
HR2/gym$23.2922.5%3.8%73.7%0.0%
Dicey2/stockings$31.2325.2%4.4%70.4%0.0%
Dicey2/kitchen$18.5618.3%6.1%75.6%—
HR2/fittingroom$12.7545.8%1.1%53.1%0.0%
Dicey2/motionlabels$7.7412.9%5.0%82.0%0.0%
Dicey2/spill2$4.0418.1%6.4%75.5%—

Seven of the eighteen assets in table A have no row here, because they spent nothing on the Meta day this table is cut on.

B1/pooldirect took 12.9% of its spend in the United States and 4.4% of its revenue from there, against 18.5% and 44.5% the day before on 25 payers against 11.

HR2's four creatives bought 22.5% to 45.8% India and took no United States revenue at all, the same split they showed on 08-27 and a different geography from B1's on the same worldwide targeting.

2026-08-29T17:30:20.621648 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/pooldirect B1/kimono HR2/editortabs Dicey2/stockings HR2/povpose HR2/gym HR2/fittingroom B1/shirt 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-08-28 (META day) IN US GB MX TR ID other
Where each asset bought: share of its own spend by region
2026-08-29T17:30:20.694536 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/pooldirect B1/kimono HR2/editortabs Dicey2/stockings HR2/povpose HR2/gym HR2/fittingroom B1/shirt 0.0 0.5 1.0 1.5 2.0 USD per install Cost per install by region — every asset, 2026-08-28 (META day) IN US GB MX TR ID
Cost per install by region, every asset
2026-08-29T17:30:20.755643 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/pooldirect B1/kimono HR2/editortabs Dicey2/stockings HR2/povpose HR2/gym HR2/fittingroom B1/shirt 0 5 10 15 20 25 USD Within-day revenue by region — every asset, 2026-08-28 (META day) IN US GB MX TR ID
Within-day revenue by region, every asset

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-08-28, as it bought nothing on 2026-08-27, and $867.70 still arrived from people who installed before the day.

The day, and every account

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)4135−14.6%
cost per registration$0.000$0.000—
booked$627.26$867.70+38.3%
Meta booked$51.52$7.12
within-day$0.00$16.75new
cohort @ 24h$0.00$16.75not comparable, see Caveats
booked payers6657−9
payer rate (d0)0.0%2.9%+2.9 pts
ARPU (d0)$0.0000$0.4785new
ARPPU (d0)$0.00$16.75new

2026-08-28 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—35$0.000
B1$0.000%0—29$0.000
Nomad Node$0.000%0—5$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—1$0.000
HR2$0.000%0—0—

2026-08-28 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0) (d0)payer% (d0) (d0)ARPU (d0) (d0)ARPPU (d0) (d0)
Portfolio$867.70—$16.75—$16.75—12.9%$0.4785$16.75
B1$600.76—$16.75—$16.75—13.4%$0.5775$16.75
Nomad Node$259.81—$0.00—$0.00—00.0%$0.0000—
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$7.12—$0.00—$0.00—00.0%$0.0000—
HR2$0.00—$0.00—$0.00—0———

Each account, 2026-08-27 against 2026-08-28, one table each.

B1

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)3529−17.1%
cost per registration$0.000$0.000—
booked$519.97$600.76+15.5%
Meta booked$37.21—
within-day$0.00$16.75new
cohort @ 24h$0.00$16.75not comparable, see Caveats
booked payers5847−11
payer rate (d0)0.0%3.4%+3.4 pts
ARPU (d0)$0.0000$0.5775new
ARPPU (d0)$0.00$16.75new

Nomad Node

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)65−16.7%
cost per registration$0.000$0.000—
booked$103.73$259.81+150.5%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00not comparable, see Caveats
booked payers79+2
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (d0)$0.0000$0.0000—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)01new
cost per registration$0.000$0.000—
booked$3.56$7.12+100.0%
Meta booked$9.32$7.12
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00not comparable, see Caveats
booked payers11+0
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (d0)$0.0000$0.0000—
ARPPU (d0)$0.00$0.00—

HR2 — nothing delivered and nobody registered on either day.

No ratio in this section is readable. Every ROAS divides by zero, and the d0 cohort is one person: a single payer among 35 registrations, at $16.75.

Vloom took $16.75 within-day on a day it served no impression, from six registrations that arrived in B1 against vid_ww_bikini_10s_9x16_v1 with nothing delivering behind them.

Vloom's Meta booked line is not struck. The strike is measured per app, and Meta booked no more purchases than Vloom's payment feed processed on this day.

Hourly, 2026-08-28

No hourly section: nothing delivered in any hour of this day, in any of the six accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, because a chart of a zero day draws nothing, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.

Country, 2026-08-28

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

2026-08-272026-08-28change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)4135−14.6%
cost per registration$0.000$0.000—
booked$627.26$867.70+38.3%
Meta booked$51.52$7.12
within-day$0.00$16.75new
cohort @ 24h$0.00$16.75not comparable, see Caveats
booked payers6657−9
payer rate (d0)0.0%2.9%+2.9 pts
ARPU (d0)$0.0000$0.4785new
ARPPU (d0)$0.00$16.75new

Read the within-day column and nothing else here. It is the only one of the three not dominated by a back catalogue, and its $16.75 is the whole of what this day's own arrivals paid.

The campaigns

(i) Every campaign the portfolio ran, 2026-08-28.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—23$0.000$0.00—39
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—5$0.000$0.00—2
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—5$0.000$16.75—5
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—2
bailingxia_srfhjyd_ww_cvr_260819HR1$0.000.0%0—1$0.000$0.00—1
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—2
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—4
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—0—$0.00—1

(ii) The same, per account, 2026-08-28.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—23$0.000$0.00—39
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—5$0.000$16.75—5
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—1$0.000$0.00—2
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—0—$0.00—1

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—5$0.000$0.00—2
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—2
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—4
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_ww_cvr_260819HR1$0.000.0%0—1$0.000$0.00—1

HR2

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the tables above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-08-28. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—15$0.000$0.00—$0.0025
vid_ww_bikini_10s_9x16_v1B1$0.000—6$0.000$16.75—$16.756
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.009
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—4$0.000$0.00—$0.002
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—1$0.000$0.00—$0.000
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v3HR1$0.000—1$0.000$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.002
nomad-0814-03-maimaiNomad Node$0.000—0—$0.00—$0.004
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.002
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001
vid_latina_es_offshoulder_9x16_v1B1$0.000—0—$0.00—$0.001
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-08-28.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—15$0.000$0.00—$0.0025
vid_ww_bikini_10s_9x16_v1B1$0.000—6$0.000$16.75—$16.756
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.009
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.002
vid_latina_es_offshoulder_9x16_v1B1$0.000—0—$0.00—$0.001
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—0—$0.00—$0.002

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—4$0.000$0.00—$0.002
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—1$0.000$0.00—$0.000
nomad-0814-03-maimaiNomad Node$0.000—0—$0.00—$0.004
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.002
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v3HR1$0.000—1$0.000$0.00—$0.001

HR2

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 29 in B1, 5 in Nomad Node and 1 in HR1, which is the same back-catalogue effect one level down.

3Caveats

⚠ Both days' cohort @ 24h are complete for Sinai. 2026-08-28's cohort closed 24 hours after the last install of its own day, 2026-08-30 00:00 UTC, and the Sinai payment cut was taken at 00:17; coverage reads 100% on both days, so the change column between them is a real comparison.

⚠ Vloom's cohort row declines the comparison and its coverage does not. The Vloom payment cut landed at 2026-08-29 23:46 UTC, fourteen minutes short of the completeness bar the instrument applies, so its change column reads not comparable; the measure itself reports 100% coverage at H=24 on both days. The combined Overview line prints a change because it is summed after the fact.

within-day is sealed and does not move. It is the column to read on this page, and cohort @ 24h is the cross-check on it where the day's delivery shape moved.

⚠ KBM1's 2026-08-28 spend is unmeasured. Its day, country and 08-28 hourly exports each failed twice against the same error, so its $0.00 rows on this page and its row in the money ledger are an absence rather than an account that did not spend. Every other account exported at every grain the day needed, apart from NN2's 08-27 hourly file, which its day export covers because that account is UTC+0.

The country block reconciles on all three delivering accounts. None of them is UTC+0, so the known-answer identity that checks the raking had nothing to run on, and the section rests on its reconciliation line instead.

Every table on this page reads a portfolio total of $564.46, day grain, hourly and country alike. The campaign and per-asset sections are the one exception and say so where they appear: those are cut on each account's own day, so B1 shows $375.22 and HR2 $163.50 there.

There is no ours ÷ Meta instrument reading for Sinai in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The Meta strike above is a separate test, measured on purchase counts, and it fired.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days in the Overview.

The estimator holds no budget-regime table for this campaign, so its by-regime section is empty. That is missing data rather than a finding; the regime the day sat in is read off the activity history above.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it, and it will keep appearing until the targeting field moves from the account to the campaign set.

The country section names Nomad Node, KBM1 and HR1 as absent from its table, which is one fact for two reasons: the first and third delivered nothing, and the second's export never arrived. The per-account blocks in that section say which is which.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

The prior-day column restates 08-27 a day later. This run reads the portfolio at $488.40 and 34,007 impressions where the 08-27 page carried $488.08 and 33,996, the difference being $0.21 in B1 and $0.11 in HR2. Registrations, payers and both apps' booked revenue for 08-27 are unchanged.

4What this hands to the next read

shirt was rejected 07:26 UTC and what B1 moved onto returns under 1.00. pooldirect took 69.0% of B1's Meta day at within-day 0.66 and kimono 29.0% at 0.85, against the 2.12 shirt finished on, and B1's account return fell 2.16 to 0.77. Three fresh creatives were built into that campaign on Aug 29 and one was Not Approved the same morning, so 08-29 is the first day that can say whether the campaign refills.

HR2 is the only account above 1.00 on within-day and it scaled without losing that. $87.08 to $157.05, return 2.06 to 2.33, registrations at $0.264, and it is now 27.8% of the buy against 17.8% two days ago.

2026-08-28 is the first day wholly inside the $400 regime. 08-29 is therefore the first pair this series can compare inside one regime, which is what the budget-as-geography-dial caveat has been blocking since 08-25.

67.6% of the day's booked money came from installs bought before it, against 50.6% on 08-27. The back catalogue is carrying more of the total as the day's own cohort earns less.

Three per-asset rows cleared the 16-payer bar at once, editortabs, pooldirect and shirt, where every previous day in this series had at most one. A per-asset ranking on within-day becomes possible at that width.

Five rejected creatives still have the same shot or the same ad name attached in another account. vid_ww_shirt_10s_9x16_sn_v1 is one of them, rejected in B1 and still sitting in HR1 not delivering.

KBM1's 08-28 exports have to be re-pulled before that account-day is trusted anywhere. Its zero on this page and in the money ledger is an absence, and Meta still serves the day and hour breakdowns for a past day.

5Reproduce

Staged in _runs/2026-08-30_2026-08-28_daily_auto/, after the 08-28 cohort sealed at 2026-08-30 00:00 UTC.

# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-08-28

# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-08-27,2026-08-28
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-08-28 --prev 2026-08-27 --days 2026-08-25,2026-08-26,2026-08-27,2026-08-28 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-08-28_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-08-28_sinai

Payment cut 2026-08-30 00:17 UTC for Sinai and 2026-08-29 23:46 UTC for Vloom; the matched-hours funnel runs on a 2026-08-29 17:17 PT cut. B1's campaign activity history was pulled over Aug 26 to Aug 30 and the range the page actually rendered, Aug 26 2026 to Aug 29 2026, was asserted before any row of it was read.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2 and HR2 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.