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Daily campaign report — 2026-09-01, against 2026-08-31

The portfolio spent $772.91 on 2026-09-01 against $757.19 the day before, and booked $3,662.18 against $3,586.06. Only Sinai was bought, for a ninth day running: B1 took $508.32 of the day against $468.13, Dicey2 $136.65 and HR2 $127.94. B1 ran the roster it published in the last half hour of 08-31: vid_ww_templatewallb_7s_9x16_sn_v1 was refused at 01:21 UTC, 104 minutes after it started delivering, vid_ww_poolphotob_15s_9x16_sn_v1 took $298.63 of the day and was refused at 00:45 UTC on 09-02, and B1's campaign was off between 18:33 and 19:19 UTC. Definitions, the report clock and the three revenue measures are in the appendix.

Meta's own line is struck in the 2026-08-31 column of every Sinai table below and stands in the 2026-09-01 column. The strike fires where Meta books more purchases in a day than Google Play processed for the whole app: on 08-31 Meta books $2,841.37 where our own records hold $2,632.44, an excess of $208.93, because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. On 09-01 Meta's purchase count stayed under the day's transaction count, so its $3,086.40 stands beside our $2,903.43; the test is one-sided, an unstruck line is not a certified one, and the Meta bracket beside any asset's bROAS is Meta's attribution and never that asset's revenue. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

1Overview

(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.

2026-08-312026-09-01change
spend$757.19$772.91+2.1%
impressions81,55993,630+14.8%
CPM$9.28$8.25−11.1%
registrations (ours)1,1871,538+29.6%
cost per registration$0.638$0.503−21.2%
booked$3,586.06 (4.74)$3,662.18 (4.74)+2.1%
Meta booked$2,841.37 (3.75)$3,086.40 (3.99)
within-day$827.70 (1.09)$1,046.04 (1.35)+26.4%
cohort @ 24h$1,087.70 (1.44)$1,187.68 (1.54)+9.2%
booked payers338363+25
payer rate (8h)9.9%8.1%-1.9 pts
ARPU (8h)$0.6722$0.5921−11.9%
ARPPU (8h)$6.77$7.34+8.5%
payer rate (d0)10.9%8.9%-2.0 pts
ARPU (d0)$0.9163$0.7722−15.7%
ARPPU (d0)$8.43$8.67+2.9%

Cohort value — ARPU and ARPPU at d0, d3 and d7

This run stages no Adjust cohort block, so the app-level d3 and d7 rows have no source on this page. The d0 rows are in the headline table above, read off our own payment ledger rather than Adjust's series, and d3 and d7 close on 2026-09-06 and 2026-09-10, after this page is written.

Spend rose 2.1% and both comparable revenue measures rose by more: within-day $827.70 to $1,046.04 and cohort @ 24h $1,087.70 to $1,187.68, so return went 1.09 to 1.35 and 1.44 to 1.54.

The three delivering campaigns took 63.8%, 19.2% and 17.0% of the buy on 08-31 and 63.3%, 21.7% and 15.0% on 09-01, B1's, HR2's and Dicey2's in that order, on each account's own day.

CPM fell 11.1% to $8.25 and a registration cost $0.503 against $0.638, because registrations rose 29.6% on 14.8% more impressions.

A smaller share of the people who arrived paid, and each payer paid slightly more: payer rate (d0) fell 2.0 points to 8.9% while ARPPU (d0) rose 2.9% to $8.67, leaving ARPU (d0) down 15.7% at $0.7722.

(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.

account2026-08-31 spend2026-09-01 spendchange2026-08-31 registrations2026-09-01 registrations
Portfolio$757.19$772.91+2.1%1,1871,538
B1$468.13$508.32+8.6%5941,070
Nomad Node$0.00$0.00—67
KBM1$0.00$0.00—12
Dicey2$102.20$136.65+33.7%4696
HR1$0.00$0.00—11
HR2$186.86$127.94−31.5%539362

B1 is 65.8% of the buy against 61.8% the day before, and Dicey2 at 17.7% and HR2 at 16.6% take the rest.

NN1 exported at every grain and delivered nothing, which is a measured zero. NN2, KBM1 and HR1 were stopped by Meta on 08-23, 08-24 and 08-24 and are no longer exported at any grain, so their $0.00 is an absence rather than a measured zero; their booked revenue reaches this page through the payment ledger, which needs no export.

2The two apps, one tab each

Sinai is the only tab with delivery on this day: it took the whole $772.91 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the six accounts that buy it.

Sinai spent $772.91 against $757.19, a 2.1% rise, and booked $2,903.43 against $2,632.44.

The day, and every account

2026-08-312026-09-01change
spend$757.19$772.91+2.1%
impressions81,55993,630+14.8%
CPM$9.28$8.25−11.1%
registrations (ours)1,1581,517+31.0%
cost per registration$0.654$0.509−22.1%
booked$2,632.44 (3.48)$2,903.43 (3.76)+10.3%
Meta booked$2,841.37 (3.75)$3,086.40 (3.99)
within-day$809.00 (1.07)$1,046.04 (1.35)+29.3%
cohort @ 24h$1,069.00 (1.41)$1,187.68 (1.54)+11.1%
booked payers282318+36
payer rate (8h)9.8%8.2%−1.7 pts
payer rate (d0)10.8%9.0%−1.8 pts
ARPU (8h)$0.6729$0.6003−10.8%
ARPU (d0)$0.9231$0.7829−15.2%
ARPPU (8h)$6.84$7.34+7.4%
ARPPU (d0)$8.55$8.67+1.4%

2026-09-01 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$772.91100%93,630$8.251,517$0.509
B1$508.3266%67,293$7.551,056$0.481
Nomad Node$0.000%0—0—
KBM1$0.000%0—2$0.000
Dicey2$136.6518%10,616$12.8796$1.423
HR1$0.000%0—1$0.000
HR2$127.9417%15,721$8.14362$0.353

2026-09-01 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$2,903.433.76$1,046.041.35$1,187.681.541379.0%$0.7829$8.67
B1$1,864.363.67$630.951.24$723.041.42858.0%$0.6847$8.51
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$179.73—$0.00—$0.00—00.0%$0.0000—
Dicey2$57.750.42$51.770.38$51.770.3899.4%$0.5392$5.75
HR1$26.64—$0.00—$0.00—00.0%$0.0000—
HR2$774.956.06$363.332.84$412.883.234311.9%$1.1405$9.60

Each account, 2026-08-31 against 2026-09-01, one table each.

B1

2026-08-312026-09-01change
spend$468.13$508.32+8.6%
impressions49,20067,293+36.8%
CPM$9.51$7.55−20.6%
registrations (ours)5711,056+84.9%
cost per registration$0.820$0.481−41.3%
booked$1,634.00 (3.49)$1,864.36 (3.67)+14.1%
Meta booked$1,757.39 (3.75)$1,774.06 (3.49)
within-day$384.59 (0.82)$630.95 (1.24)+64.1%
cohort @ 24h$546.34 (1.17)$723.04 (1.42)+32.3%
booked payers147191+44
payer rate (8h)8.9%7.2%−1.7 pts
payer rate (d0)9.6%8.0%−1.6 pts
ARPU (8h)$0.6464$0.4898−24.2%
ARPU (d0)$0.9568$0.6847−28.4%
ARPPU (8h)$7.24$6.81−5.9%
ARPPU (d0)$9.93$8.51−14.4%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)12+100.0%
cost per registration$0.000$0.000—
booked$189.17$179.73−5.0%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1719+2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-08-312026-09-01change
spend$102.20$136.65+33.7%
impressions8,80610,616+20.6%
CPM$11.61$12.87+10.9%
registrations (ours)4696+108.7%
cost per registration$2.222$1.423−35.9%
booked$50.84 (0.50)$57.75 (0.42)+13.6%
Meta booked$175.38 (1.72)$398.08 (2.91)
within-day$35.02 (0.34)$51.77 (0.38)+47.8%
cohort @ 24h$35.02 (0.34)$51.77 (0.38)+47.8%
booked payers710+3
payer rate (8h)10.9%9.4%−1.5 pts
payer rate (d0)10.9%9.4%−1.5 pts
ARPU (8h)$0.7614$0.5392−29.2%
ARPU (d0)$0.7614$0.5392−29.2%
ARPPU (8h)$7.00$5.75−17.9%
ARPPU (d0)$7.00$5.75−17.9%

HR1

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)11+0.0%
cost per registration$0.000$0.000—
booked$62.81$26.64−57.6%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers48+4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

HR2

2026-08-312026-09-01change
spend$186.86$127.94−31.5%
impressions23,55315,721−33.3%
CPM$7.93$8.14+2.6%
registrations (ours)539362−32.8%
cost per registration$0.347$0.353+1.9%
booked$695.61 (3.72)$774.95 (6.06)+11.4%
Meta booked$908.60 (4.86)$914.26 (7.15)
within-day$389.39 (2.08)$363.33 (2.84)−6.7%
cohort @ 24h$487.64 (2.61)$412.88 (3.23)−15.3%
booked payers10790−17
payer rate (8h)10.8%10.8%+0.0 pts
payer rate (d0)12.1%11.9%−0.2 pts
ARPU (8h)$0.6960$0.9436+35.6%
ARPU (d0)$0.9047$1.1405+26.1%
ARPPU (8h)$6.47$8.76+35.4%
ARPPU (d0)$7.50$9.60+28.0%

B1's within-day return went 0.82 to 1.24 on 8.6% more spend, its CPM fell 20.6% and a registration cost $0.481 against $0.820, on 85 payers at d0.

HR2 spent 31.5% less and returned more on both comparable measures, within-day 2.08 to 2.84 and cohort @ 24h 2.61 to 3.23, on 43 payers at d0 against 65.

Dicey2's within-day return went 0.34 to 0.38 on 33.7% more spend, on nine payers at d0, so it is a direction and never a magnitude.

KBM1's and HR1's per-user rows are zero by construction. Neither delivered, so the booked revenue on their rows has no install day of its own to divide by.

Hourly, 2026-09-01

(i) The portfolio, hour by hour, 2026-09-01. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$54.685,794$9.44156$0.351$80.521.47$79.641.46$79.641.4618
01$59.177,784$7.60171$0.346$183.893.11$29.640.50$29.640.5024
02$44.076,012$7.3381$0.544$71.991.63$97.362.21$97.362.2117
03$36.665,101$7.1967$0.547$116.353.17$40.241.10$43.721.1920
04$35.354,613$7.6661$0.580$104.242.95$34.220.97$37.781.0716
05$31.924,043$7.9039$0.818$108.573.40$23.680.74$23.680.7412
06$26.033,433$7.5852$0.501$40.141.54$32.481.25$32.481.2511
07$47.925,790$8.2872$0.666$93.611.95$17.190.36$17.190.3612
08$48.956,207$7.8982$0.597$138.722.83$124.282.54$143.962.9416
09$41.425,498$7.5366$0.628$124.073.00$36.860.89$52.321.2620
10$41.085,440$7.5582$0.501$138.953.38$150.153.66$153.123.7321
11$35.694,483$7.9677$0.464$80.142.25$26.090.73$26.090.7317
12$31.694,096$7.7462$0.511$124.063.91$87.202.75$90.762.8624
13$30.343,802$7.9866$0.460$66.192.18$69.212.28$98.563.2515
14$28.223,145$8.9753$0.532$124.874.42$21.130.75$34.121.2121
15$25.743,346$7.6940$0.644$84.863.30$16.370.64$16.370.6417
16$27.793,478$7.9958$0.479$102.353.68$34.901.26$41.861.5121
17$32.083,590$8.9456$0.573$200.496.25$19.010.59$32.621.0223
18$15.381,741$8.8354$0.285$78.345.09$0.000.00$3.290.2118
19$0.000—4$0.000$332.86—$0.00—$0.00—33
20$18.501,500$12.3324$0.771$167.199.04$10.850.59$27.761.5034
21$7.04636$11.0720$0.352$126.3717.95$61.648.76$64.639.1814
22$28.962,085$13.8934$0.852$71.832.48$18.970.66$22.130.7612
23$24.232,013$12.0440$0.606$142.815.89$14.950.62$18.630.7713

Spend ran $7.04 to $59.17 an hour outside hour 19 and $0.00 inside it, against $19.54 to $47.27 the day before; the two dearest hours are 00:00 and 01:00, the first two of the new roster's evening on the account clock.

Registrations ran 156 and 171 in those two hours and 20 to 82 elsewhere, with four in the hour that delivered nothing.

Every delivering account read $0.00 in hour 19 and a fraction of its neighbours in hours 18 and 21. B1's campaign was off from 18:33 to 19:19 UTC; HR2 and Dicey2 show the same gap, and this run stages no activity history for either, so on this page their gap is measured and not explained.

2026-09-02T17:23:04.643131 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 10 20 30 40 50 60 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 0 1000 2000 3000 4000 5000 6000 7000 8000 impressions Impressions and installs by hour impressions installs 0 20 40 60 80 100 120 140 160 installs (Meta Leads) The day's motion — whole account, 2026-09-01 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-02T17:23:04.786153 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 8 9 10 11 12 13 14 15 CTR % CTR 0 4 8 12 16 20 hour (UTC) 7 8 9 10 11 12 13 14 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 10 12 14 16 18 20 22 24 26 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — whole account, 2026-09-01 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

(ii) The same 24 hours per account, 2026-09-01.

B1 — $508.32 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$45.454,999$9.09143$0.318$60.721.34$76.481.68$76.481.6813
01$36.905,601$6.59139$0.265$119.693.24$7.120.19$7.120.1914
02$22.604,008$5.6446$0.491$28.961.28$76.853.40$76.853.408
03$22.883,614$6.3344$0.520$79.053.45$37.251.63$40.731.7815
04$22.293,286$6.7836$0.619$97.964.39$23.811.07$27.371.2314
05$19.872,811$7.0727$0.736$85.774.32$10.140.51$10.140.519
06$15.482,340$6.6233$0.469$6.960.45$6.500.42$6.500.422
07$31.984,307$7.4352$0.615$35.951.12$7.040.22$7.040.224
08$35.164,990$7.0562$0.567$119.383.40$120.723.43$136.833.8914
09$29.044,236$6.8641$0.708$88.173.04$17.210.59$32.661.1215
10$28.124,055$6.9357$0.493$105.543.75$85.223.03$85.223.0315
11$24.783,283$7.5554$0.459$45.531.84$19.780.80$19.780.8010
12$22.812,929$7.7940$0.570$78.393.44$40.021.75$43.581.9111
13$19.712,572$7.6642$0.469$53.322.71$20.621.05$24.111.2212
14$18.762,172$8.6435$0.536$50.642.70$11.020.59$24.011.2811
15$16.462,267$7.2625$0.658$23.281.41$2.940.18$2.940.186
16$17.852,295$7.7837$0.482$54.663.06$20.661.16$27.621.5513
17$20.752,461$8.4339$0.532$103.775.00$9.920.48$19.960.9610
18$10.031,152$8.7135$0.287$47.934.78$0.000.00$0.000.0011
19$0.000—3$0.000$274.49—$0.00—$0.00—19
20$12.071,033$11.6812$1.006$109.419.06$3.740.31$13.531.1221
21$3.00295$10.179$0.333$92.8030.93$0.000.00$2.991.008
22$18.101,320$13.7124$0.754$22.561.25$18.971.05$18.971.053
23$14.231,267$11.2321$0.678$79.445.58$14.951.05$18.631.318

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.56—$0.00—$0.00—1
01$0.000—0—$3.58—$0.00—$0.00—1
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$19.80—$0.00—$0.00—2
04$0.000—1$0.000$3.29—$0.00—$0.00—1
05$0.000—0—$19.39—$0.00—$0.00—2
06$0.000—0—$6.71—$0.00—$0.00—2
07$0.000—0—$21.28—$0.00—$0.00—2
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.16—$0.00—$0.00—1
10$0.000—0—$6.57—$0.00—$0.00—2
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$7.11—$0.00—$0.00—1
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$18.25—$0.00—$0.00—2
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—0—$3.56—$0.00—$0.00—1
17$0.000—0—$16.10—$0.00—$0.00—1
18$0.000—0—$6.49—$0.00—$0.00—2
19$0.000—0—$10.47—$0.00—$0.00—2
20$0.000—0—$10.31—$0.00—$0.00—3
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$3.56—$0.00—$0.00—1
23$0.000—0—$16.54—$0.00—$0.00—2

Dicey2 — $136.65 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.39222$15.271$3.390$0.000.00$0.000.00$0.000.000
01$17.331,461$11.8613$1.333$0.000.00$3.160.18$3.160.180
02$15.191,302$11.6714$1.085$9.440.62$6.280.41$6.280.413
03$9.86840$11.7410$0.986$0.000.00$2.990.30$2.990.300
04$8.64686$12.598$1.080$2.990.35$3.290.38$3.290.381
05$6.74554$12.173$2.247$0.000.00$0.000.00$0.000.000
06$5.81425$13.676$0.968$0.000.00$25.984.47$25.984.470
07$11.05805$13.733$3.683$0.000.00$0.000.00$0.000.000
08$7.19549$13.106$1.198$3.560.49$3.560.49$3.560.491
09$6.37448$14.223$2.123$12.992.04$0.000.00$0.000.001
10$5.60443$12.642$2.800$12.992.32$0.000.00$0.000.001
11$4.03296$13.615$0.806$0.000.00$0.000.00$0.000.000
12$3.09282$10.962$1.545$3.291.06$0.000.00$0.000.001
13$4.22346$12.203$1.407$0.000.00$0.000.00$0.000.000
14$3.68330$11.153$1.227$0.000.00$0.000.00$0.000.000
15$3.83330$11.611$3.830$0.000.00$2.940.77$2.940.770
16$3.61329$10.973$1.203$2.940.81$0.000.00$0.000.001
17$4.31298$14.460—$0.000.00$0.000.00$0.000.000
18$1.69130$13.001$1.690$0.000.00$0.000.00$0.000.000
19$0.000—0—$0.00—$0.00—$0.00—0
20$2.0892$22.612$1.040$0.000.00$0.000.00$0.000.000
21$0.9364$14.531$0.930$0.000.00$3.583.85$3.583.850
22$3.54192$18.441$3.540$9.562.70$0.000.00$0.000.002
23$4.47192$23.285$0.894$0.000.00$0.000.00$0.000.000

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$2.94—$0.00—$0.00—1
02$0.000—0—$3.56—$0.00—$0.00—1
03$0.000—0—$3.16—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—1$0.000$3.33—$0.00—$0.00—1
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$2.99—$0.00—$0.00—1
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$7.12—$0.00—$0.00—2
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $127.94 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.84573$10.1912$0.487$16.232.78$3.160.54$3.160.544
01$4.94722$6.8419$0.260$57.6911.68$19.373.92$19.373.928
02$6.28702$8.9521$0.299$30.044.78$14.242.27$14.242.275
03$3.92647$6.0613$0.302$14.353.66$0.000.00$0.000.002
04$4.42641$6.9016$0.276$0.000.00$7.121.61$7.121.610
05$5.31678$7.839$0.590$3.400.64$13.542.55$13.542.551
06$4.74668$7.1013$0.365$26.475.58$0.000.00$0.000.007
07$4.89678$7.2116$0.306$33.056.76$10.142.07$10.142.075
08$6.60668$9.8814$0.471$15.782.39$0.000.00$3.580.541
09$6.01814$7.3822$0.273$19.753.29$19.663.27$19.663.273
10$7.36942$7.8123$0.320$13.851.88$64.938.82$67.899.223
11$6.88904$7.6118$0.382$34.615.03$6.310.92$6.310.927
12$5.79885$6.5420$0.289$32.285.58$47.188.15$47.188.1510
13$6.41884$7.2521$0.305$12.872.01$48.587.58$74.4511.613
14$5.78643$8.9915$0.385$55.999.69$10.111.75$10.111.758
15$5.45749$7.2813$0.419$61.5911.30$10.501.93$10.501.9311
16$6.33854$7.4118$0.352$41.196.51$14.242.25$14.242.256
17$7.02831$8.4517$0.413$77.0610.98$9.091.29$12.661.8011
18$3.66459$7.9718$0.203$23.926.53$0.000.00$3.290.905
19$0.000—1$0.000$47.91—$0.00—$0.00—12
20$4.35375$11.6010$0.435$47.4710.91$7.111.64$14.233.2710
21$3.11277$11.2310$0.311$26.458.51$58.0618.67$58.0618.674
22$7.32573$12.779$0.813$36.154.94$0.000.00$3.160.436
23$5.53554$9.9814$0.395$46.848.47$0.000.00$0.000.003

The prior day, 2026-08-31, same two tables

(i) The portfolio, hour by hour, 2026-08-31. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$20.522,224$9.2350$0.410$116.465.68$37.611.83$37.611.8320
01$23.662,962$7.9932$0.739$92.283.90$16.580.70$16.580.7013
02$34.233,993$8.5754$0.634$127.273.72$101.152.95$114.143.3315
03$32.104,094$7.8456$0.573$88.542.76$39.591.23$39.591.2313
04$33.164,108$8.0746$0.721$127.013.83$18.150.55$21.140.6416
05$30.403,610$8.4257$0.533$39.241.29$6.550.22$6.550.2210
06$29.653,633$8.1650$0.593$94.683.19$6.750.23$6.750.2312
07$29.773,846$7.7449$0.608$198.026.65$61.002.05$61.002.0518
08$31.543,813$8.2746$0.686$85.782.72$38.211.21$122.003.8718
09$29.063,599$8.0748$0.605$120.764.16$26.040.90$45.121.5523
10$26.753,060$8.7436$0.743$66.132.47$28.031.05$28.031.0513
11$19.542,344$8.3430$0.651$87.684.49$9.600.49$9.600.4915
12$26.092,741$9.5232$0.815$78.993.03$9.280.36$9.280.3612
13$27.162,988$9.0931$0.876$74.362.74$3.580.13$3.580.1312
14$32.933,072$10.7246$0.716$62.871.91$3.290.10$3.290.109
15$37.414,121$9.0854$0.693$155.484.16$75.672.02$91.772.4516
16$42.074,592$9.1671$0.593$122.142.90$60.271.43$76.471.8229
17$47.275,118$9.2486$0.550$124.622.64$60.281.28$80.961.7123
18$40.084,289$9.3468$0.589$104.492.61$63.141.58$84.332.1016
19$41.713,466$12.0338$1.098$126.283.03$35.210.84$38.950.9320
20$35.952,659$13.5242$0.856$128.083.56$3.400.09$3.400.0914
21$30.332,284$13.2850$0.607$122.024.02$38.641.27$49.101.6218
22$29.412,176$13.5238$0.774$83.482.84$38.031.29$53.811.8316
23$26.402,767$9.5448$0.550$205.787.79$28.961.10$65.952.5019

(ii) The same 24 hours per account, 2026-08-31.

B1 — $468.13 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$6.07608$9.9812$0.506$86.6114.27$23.773.92$23.773.9211
01$9.961,207$8.253$3.320$12.731.28$0.000.00$0.000.004
02$18.532,149$8.6218$1.029$58.443.15$71.863.88$84.854.585
03$19.732,396$8.2323$0.858$71.363.62$32.441.64$32.441.648
04$21.232,536$8.3717$1.249$38.091.79$0.000.00$0.000.007
05$21.302,327$9.1532$0.666$18.950.89$2.990.14$2.990.145
06$20.092,274$8.8329$0.693$75.123.74$6.750.34$6.750.349
07$15.292,049$7.4621$0.728$177.8211.63$14.600.95$14.600.9512
08$18.462,200$8.3918$1.026$38.092.06$18.831.02$83.284.519
09$19.352,280$8.4926$0.744$83.154.30$26.041.35$45.122.3315
10$19.142,201$8.7025$0.766$55.762.91$28.031.46$28.031.4610
11$10.791,365$7.9014$0.771$63.045.84$6.040.56$6.040.5610
12$14.131,636$8.6416$0.883$51.653.66$0.000.00$0.000.007
13$14.421,598$9.0213$1.109$34.662.40$0.000.00$0.000.006
14$20.111,722$11.6826$0.773$36.451.81$0.000.00$0.000.004
15$21.212,339$9.0726$0.816$112.825.32$3.560.17$3.560.178
16$27.212,812$9.6830$0.907$47.151.73$23.600.87$27.181.0013
17$30.133,266$9.2348$0.628$69.822.32$10.470.35$10.470.3511
18$26.062,803$9.3030$0.869$53.612.06$25.070.96$39.111.509
19$27.932,342$11.9327$1.034$105.773.79$17.720.63$21.460.7714
20$25.341,812$13.9826$0.975$78.993.12$3.400.13$3.400.138
21$19.441,542$12.6131$0.627$66.453.42$16.510.85$26.961.3911
22$21.801,578$13.8127$0.807$44.372.04$31.061.42$31.061.4210
23$20.412,158$9.4633$0.618$153.127.50$21.841.07$55.282.719

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$10.28—$0.00—$0.00—3
01$0.000—0—$46.69—$0.00—$0.00—2
02$0.000—0—$9.73—$0.00—$0.00—2
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$35.91—$0.00—$0.00—3
05$0.000—0—$6.84—$0.00—$0.00—1
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$6.52—$0.00—$0.00—2
08$0.000—0—$3.58—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$6.86—$0.00—$0.00—2
11$0.000—0—$17.52—$0.00—$0.00—3
12$0.000—0—$3.35—$0.00—$0.00—1
13$0.000—0—$22.30—$0.00—$0.00—2
14$0.000—0—$3.48—$0.00—$0.00—1
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—1$0.000$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$16.10—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $102.20 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.17249$12.731$3.170$0.000.00$0.000.00$0.000.000
01$3.59331$10.851$3.590$2.990.83$0.000.00$0.000.001
02$4.66412$11.311$4.660$0.000.00$0.000.00$0.000.000
03$3.58378$9.471$3.580$0.000.00$0.000.00$0.000.000
04$3.57382$9.352$1.785$12.833.59$0.000.00$0.000.001
05$3.70335$11.041$3.700$0.000.00$0.000.00$0.000.000
06$3.69399$9.250—$0.000.00$0.000.00$0.000.000
07$2.73246$11.103$0.910$0.000.00$0.000.00$0.000.000
08$2.90270$10.741$2.900$2.991.03$2.991.03$2.991.031
09$3.13339$9.231$3.130$0.000.00$0.000.00$0.000.000
10$3.06284$10.770—$0.000.00$0.000.00$0.000.000
11$3.19289$11.041$3.190$0.000.00$0.000.00$0.000.000
12$4.31315$13.681$4.310$0.000.00$0.000.00$0.000.000
13$4.28398$10.751$4.280$0.000.00$0.000.00$0.000.000
14$5.38494$10.894$1.345$0.000.00$0.000.00$0.000.000
15$6.05583$10.382$3.025$2.940.49$8.811.46$8.811.461
16$6.05629$9.628$0.756$5.880.97$0.000.00$0.000.001
17$7.24676$10.712$3.620$0.000.00$0.000.00$0.000.000
18$6.40531$12.054$1.600$0.000.00$0.000.00$0.000.000
19$6.24375$16.642$3.120$0.000.00$0.000.00$0.000.000
20$4.31258$16.712$2.155$0.000.00$0.000.00$0.000.000
21$4.89246$19.881$4.890$16.263.32$16.263.32$16.263.321
22$3.50211$16.593$1.167$3.400.97$3.400.97$3.400.971
23$2.58176$14.663$0.860$3.561.38$3.561.38$3.561.381

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$3.67—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$10.67—$0.00—$0.00—1
09$0.000—0—$10.27—$0.00—$0.00—2
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$7.11—$0.00—$0.00—1
14$0.000—0—$6.96—$0.00—$0.00—2
15$0.000—0—$6.81—$0.00—$0.00—1
16$0.000—0—$3.40—$0.00—$0.00—1
17$0.000—0—$3.40—$0.00—$0.00—1
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$3.56—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$3.40—$0.00—$0.00—1

HR2 — $186.86 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$11.281,367$8.2536$0.313$19.581.74$13.831.23$13.831.236
01$10.111,424$7.1028$0.361$29.872.95$16.581.64$16.581.646
02$11.041,432$7.7135$0.315$59.095.35$29.292.65$29.292.658
03$8.791,320$6.6632$0.275$13.511.54$7.140.81$7.140.814
04$8.361,190$7.0327$0.310$40.184.81$18.152.17$21.142.535
05$5.40948$5.7024$0.225$13.462.49$3.560.66$3.560.664
06$5.87960$6.1121$0.280$19.563.33$0.000.00$0.000.003
07$11.751,551$7.5825$0.470$13.681.16$46.403.95$46.403.954
08$10.181,343$7.5827$0.377$30.462.99$16.381.61$35.743.516
09$6.58980$6.7121$0.313$27.344.16$0.000.00$0.000.006
10$4.55575$7.9111$0.414$3.510.77$0.000.00$0.000.001
11$5.56690$8.0615$0.371$7.121.28$3.560.64$3.560.642
12$7.65790$9.6815$0.510$23.983.14$9.281.21$9.281.214
13$8.46992$8.5317$0.498$10.291.22$3.580.42$3.580.423
14$7.44856$8.6916$0.465$15.982.15$3.290.44$3.290.442
15$10.151,199$8.4726$0.390$32.923.24$63.296.24$79.407.826
16$8.811,151$7.6532$0.275$65.727.46$36.674.16$49.295.5914
17$9.901,176$8.4236$0.275$51.405.19$49.815.03$70.497.1211
18$7.62955$7.9834$0.224$50.896.68$38.075.00$45.235.947
19$7.54749$10.079$0.838$16.952.25$17.502.32$17.502.325
20$6.30589$10.7014$0.450$29.434.67$0.000.00$0.000.004
21$6.00496$12.1018$0.333$39.316.55$5.880.98$5.880.986
22$4.11387$10.628$0.514$35.718.69$3.580.87$19.354.715
23$3.41433$7.8812$0.284$45.6913.40$3.561.04$7.122.098

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 22, 23. 2026-08-31 additionally delivered in 19. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-01 ran higherhours it ran lowersign test
CPM4 of 2319 of 23p = 0.003
CTR16 of 237 of 23p = 0.093
click→install12 of 2311 of 23p = 1.000
CPI7 of 2316 of 23p = 0.093

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-08-31 → 2026-09-01

Every shared hour, 2026-08-31 → 2026-09-01. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
002,224 → 5,7949.23 → 9.449.13% → 11.01%23.2% → 23.7%0.437 → 0.362
012,962 → 7,7847.99 → 7.607.02% → 9.80%14.9% → 21.2%0.763 → 0.365
023,993 → 6,0128.57 → 7.339.12% → 7.87%13.5% → 15.0%0.699 → 0.621
034,094 → 5,1017.84 → 7.197.99% → 7.67%16.8% → 16.4%0.584 → 0.573
044,108 → 4,6138.07 → 7.668.42% → 7.65%12.4% → 15.6%0.771 → 0.643
053,610 → 4,0438.42 → 7.909.47% → 8.51%15.8% → 12.2%0.563 → 0.760
063,633 → 3,4338.16 → 7.587.95% → 9.79%17.3% → 15.8%0.593 → 0.491
073,846 → 5,7907.74 → 8.288.09% → 8.50%14.8% → 13.8%0.647 → 0.705
083,813 → 6,2078.27 → 7.898.68% → 8.65%14.2% → 14.2%0.671 → 0.644
093,599 → 5,4988.07 → 7.536.92% → 8.04%17.7% → 13.8%0.660 → 0.679
103,060 → 5,4408.74 → 7.558.30% → 9.50%14.2% → 14.3%0.743 → 0.555
112,344 → 4,4838.34 → 7.967.47% → 9.30%16.6% → 17.7%0.674 → 0.482
122,741 → 4,0969.52 → 7.748.21% → 10.11%12.4% → 14.3%0.932 → 0.537
132,988 → 3,8029.09 → 7.989.54% → 10.13%10.5% → 17.1%0.905 → 0.460
143,072 → 3,14510.72 → 8.9710.09% → 10.21%13.5% → 17.4%0.784 → 0.504
154,121 → 3,3469.08 → 7.6910.65% → 9.77%12.3% → 12.2%0.693 → 0.643
164,592 → 3,4789.16 → 7.9910.32% → 9.80%14.3% → 15.2%0.619 → 0.534
175,118 → 3,5909.24 → 8.949.52% → 10.28%17.2% → 14.6%0.563 → 0.594
184,289 → 1,7419.34 → 8.838.58% → 10.57%17.4% → 25.5%0.626 → 0.327
202,659 → 1,50013.52 → 12.3310.15% → 13.07%18.9% → 10.2%0.705 → 0.925
212,284 → 63613.28 → 11.079.85% → 14.78%20.0% → 20.2%0.674 → 0.371
222,176 → 2,08513.52 → 13.898.87% → 12.85%19.2% → 12.3%0.795 → 0.878
232,767 → 2,0139.54 → 12.049.65% → 12.32%18.7% → 15.7%0.528 → 0.621

CPM fell in 19 of 23 shared hours, p = 0.003, and the pooled read agrees, $9.28 to $8.25 over the whole day, so that direction needs no weighting to stand.

CPI fell in 16 of 23 shared hours at p = 0.093, and pooled over those hours it went $0.660 to $0.538, down 18.5%.

CTR rose pooled, 8.89% to 9.45% at p = 0.000, and unweighted in 16 hours of 23 at p = 0.093.

Click-to-install did not move on this clock: 12 hours up against 11 down, and pooled 15.62% to 16.23% at p = 0.298.

2026-09-02T17:23:04.951879 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 7 8 9 10 11 12 13 14 15 CTR % CTR 2026-08-31 2026-09-01 0 5 10 15 20 hour (UTC) 7 8 9 10 11 12 13 14 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 10 12 14 16 18 20 22 24 26 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — 2026-09-01 against 2026-08-31, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-01

(i) The portfolio by country, 2026-09-01. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$173.3122.4%35,138$4.93333$0.520$166.560.9670
US$59.467.7%1,465$40.5939$1.525$75.881.2819
ID$37.504.9%8,201$4.57113$0.332$29.380.7813
MX$36.224.7%4,131$8.7777$0.470$34.030.9412
BR$32.394.2%2,569$12.6197$0.334$83.852.5924
AR$27.923.6%2,981$9.3782$0.341$21.960.7910
TR$27.713.6%2,114$13.1160$0.462$90.243.2613
GB$23.423.0%873$26.8125$0.937$96.534.1211
PH$19.542.5%5,725$3.4185$0.230$14.610.757
CL$17.882.3%1,381$12.9430$0.596$10.670.606
IT$15.021.9%833$18.0319$0.791$41.512.769
MY$14.931.9%1,853$8.0631$0.482$72.674.878

173 further countries are not listed, $287.61 between them (37.2% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $185.47 from Meta 2026-08-31 and $322.85 from Meta 2026-09-01, a measured UTC-day total of $508.32; Dicey2 (UTC-7) $66.96 from Meta 2026-08-31 and $69.69 from Meta 2026-09-01, a measured UTC-day total of $136.65; HR2 (UTC-7) $35.45 from Meta 2026-08-31 and $92.49 from Meta 2026-09-01, a measured UTC-day total of $127.94.

Absent from the table above, by name: Nomad Node, KBM1, HR1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-01.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$111.5221.9%25,439$4.38243$0.459$60.510.5449
US$46.739.2%1,181$39.5834$1.374$46.911.0017
ID$27.055.3%6,441$4.2091$0.297$26.440.9812
MX$25.024.9%2,970$8.4260$0.417$27.221.099
GB$18.953.7%734$25.8223$0.824$82.594.3610
TR$16.843.3%1,397$12.0536$0.468$14.300.854
AR$16.233.2%1,982$8.1950$0.325$15.980.985
PH$15.003.0%4,889$3.0773$0.205$14.610.977
MY$10.892.1%1,458$7.4727$0.403$72.676.687
CL$10.772.1%913$11.7916$0.673$3.560.333
IT$10.492.1%634$16.5414$0.749$34.283.275
FR$10.202.0%560$18.2213$0.784$18.511.825

161 further countries are not listed, $188.65 between them (37.1% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$34.2425.1%4,554$7.5212$2.853$0.000.000
BR$14.3010.5%808$17.7118$0.795$3.160.221
US$8.075.9%115$70.472$4.036$25.983.221
AR$6.024.4%376$16.009$0.669$2.990.501
MX$5.674.1%352$16.111$5.667$0.000.000
ID$5.634.1%698$8.066$0.938$2.940.521
TR$4.243.1%215$19.694$1.059$3.580.841
CL$3.662.7%179$20.454$0.916$0.000.000
PH$3.362.5%418$8.047$0.480$0.000.000
IT$2.682.0%82$32.512$1.338$3.561.331
TH$2.621.9%289$9.076$0.437$6.582.512
MY$2.241.6%126$17.790—$0.000.000

120 further countries are not listed, $43.93 between them (32.1% of this block).

HR2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$27.5621.5%5,145$5.3678$0.353$106.053.8521
BR$18.0914.1%1,761$10.2779$0.229$80.704.4623
TR$6.635.2%501$13.2320$0.332$72.3610.918
AR$5.674.4%623$9.1123$0.247$2.990.534
MX$5.534.3%810$6.8316$0.346$6.811.233
ID$4.823.8%1,061$4.5516$0.301$0.000.000
US$4.663.6%170$27.483$1.553$2.990.641
CL$3.452.7%289$11.9310$0.345$7.122.073
GB$2.782.2%106$26.152$1.391$13.945.011
TH$2.261.8%463$4.8712$0.188$0.000.000
ES$2.201.7%138$15.985$0.441$7.113.232
PE$1.971.5%198$9.983$0.658$0.000.002

140 further countries are not listed, $42.31 between them (33.1% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

India and Brazil are the only country cells above the 16-payer bar on both days. India is 22.4% of spend at within-day 0.96 on 70 payers against 1.00 on 63, and Brazil 4.2% at 2.59 on 24 against 1.71 on 25.

The United States went from 10.4% of the buy to 7.7% at a CPM of $40.59, five times the portfolio's $8.25, and it clears the bar today at 19 payers having sat under it at 14 yesterday, so its 0.38 to 1.28 carries no comparison.

Mexico fell under the bar at 12 payers after clearing it at 17 on 08-31, so its cell is a direction on this page.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts that delivered are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-02T17:23:05.041961 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US ID MX BR AR TR GB PH CL IT MY 0 25 50 75 100 125 150 175 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-01 spend within-day revenue
Spend against within-day revenue, by country
2026-09-02T17:23:05.077361 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-01 (report clock)
Cost per install by country

Aggregate, both days

2026-08-312026-09-01change
spend$757.19$772.91+2.1%
impressions81,55993,630+14.8%
CPM$9.28$8.25−11.1%
registrations (ours)1,1581,517+31.0%
cost per registration$0.654$0.509−22.1%
booked$2,632.44 (3.48)$2,903.43 (3.76)+10.3%
Meta booked$2,841.37 (3.75)$3,086.40 (3.99)
within-day$809.00 (1.07)$1,046.04 (1.35)+29.3%
cohort @ 24h$1,069.00 (1.41)$1,187.68 (1.54)+11.1%
booked payers282318+36
payer rate (8h)9.8%8.2%−1.7 pts
payer rate (d0)10.8%9.0%−1.8 pts
ARPU (8h)$0.6729$0.6003−10.8%
ARPU (d0)$0.9231$0.7829−15.2%
ARPPU (8h)$6.84$7.34+7.4%
ARPPU (d0)$8.55$8.67+1.4%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 23 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-08-31$715.4878,0939.166,9428.89%1,08415.62%$0.660
2026-09-01$772.9193,6308.258,8509.45%1,43616.23%$0.538
  • click → install 15.62% → 16.23% (+3.9%, p = 0.298) — did not separate.
  • CTR 8.89% → 9.45% (+6.3%, p = 0.000) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The weighted and unweighted reads point the same way on every metric on this pair, so none of the four directions above is a mix effect.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-01share
2026-09-01$1,046.0436.0%
2026-08-31$342.4411.8%
2026-08-30$158.215.4%
2026-08-29$386.7813.3%
2026-08-28$160.665.5%
2026-08-27$172.856.0%

Six install days carry 78.1% of the day's money; the remaining $636.45 arrived from installs on or before 08-26, which the instrument does not list separately.

$1,857.39 of the day's money came from installs bought before it, 64.0%, against 69.3% on 08-31.

The 8 h cohort holds 76.7% of the 24 h one, $910.62 against $1,187.68, and both horizons are closed on both days.

2026-09-02T17:23:05.134426 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 USD 3.48 1.07 1.41 3.76 1.35 1.54 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-31 against 2026-09-01 (UTC) 2026-08-31 2026-09-01
The three revenue measures on both days, ROAS above each bar
2026-09-02T17:23:05.178804 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-31 2026-09-01 0 500 1000 1500 2000 2500 3000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-01.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$393.6263.3%49,293$7.991,056$0.373$630.951.60191
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$134.9621.7%17,209$7.84362$0.373$363.332.6990
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$93.5515.0%6,527$14.3396$0.974$51.770.5510
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—2$0.000$0.00—19
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—1$0.000$0.00—8

(ii) The same, per account, 2026-09-01.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$393.62100.0%49,293$7.991,056$0.373$630.951.60191

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—2$0.000$0.00—19

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$93.55100.0%6,527$14.3396$0.974$51.770.5510

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—1$0.000$0.00—8

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$134.96100.0%17,209$7.84362$0.373$363.332.6990

B1's and HR2's campaign CPMs fell on their own days while Dicey2's rose, $8.61 to $7.99, $8.26 to $7.84 and $12.13 to $14.33, so the dearest campaign per impression got dearer still.

The buy barely moved between campaigns, 63.8% to 63.3% for B1, 19.2% to 21.7% for HR2 and 17.0% to 15.0% for Dicey2, which is why the account-level CPM fall reads as a price fall and not a mix change.

Activity history, B1, rendered range Aug 30 2026 to Sep 2 2026. No budget change falls inside either reported day: the $400 daily budget set on 2026-08-27 has not moved, so both days sit inside the same regime, R3-400, and every cell the estimator read on this run carries that regime.

Three events fell inside the day in B1: vid_ww_templatewallb_7s_9x16_sn_v1 went from Active to Not Approved at 01:21 UTC, the campaign went Inactive at 18:33 UTC and Active again at 19:19 UTC. vid_ww_poolphotob_15s_9x16_sn_v1 went Not Approved at 00:45 UTC on 09-02, which is the next page's event and this account day's.

Held to B1's own campaign on the META clock at H=6, click to install fell while the payer rate did not separate: 17.03% to 15.31%, down 10.1% at p = 0.022, against 8.00% to 7.39% at p = 0.653. Held to each surviving creative in its own shared hours, none fell and laceb rose, 7.65% to 14.10% at p = 0.023; the pooled fall is the roster, since that account day holds neither pooldirect nor templatewallb, which converted 31.68% of its clicks.

Every asset

(i) Every asset the portfolio ran, 2026-09-01. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolphotob_15s_9x16_sn_v1B1$219.4227,234$8.06599$0.366$355.551.62$426.9847
vid_ww_editortabs_13s_9x16_sn_v1HR2$78.609,153$8.59261$0.301$219.372.79$258.2253
vid_ww_laceb_11s_9x16_sn_v1B1$70.708,765$8.0768$1.040$18.070.26$18.073
vid_ww_shirtb_11s_9x16_sn_v1B1$70.697,858$9.0066$1.071$38.560.55$49.276
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$64.934,948$13.1247$1.381$35.480.55$35.484
vid_ww_madapp_7s_9x16_sn_v1B1$32.815,436$6.0451$0.643$154.794.72$154.7918
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$28.621,579$18.1325$1.145$9.840.34$9.843
vid_ww_gym_12s_9x16_sn_v1HR2$22.971,742$13.1919$1.209$55.272.41$62.3816
vid_ww_fittingroom_11s_9x16_sn_v1HR2$20.324,394$4.6260$0.339$24.921.23$24.9211
vid_ww_jetcone_7s_9x16_sn_v1HR2$8.911,257$7.0912$0.743$58.066.52$58.061
vid_ww_povpose_8s_9x16_sn_v1HR2$4.16663$6.2710$0.416$5.721.38$9.309
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—242$0.000$54.07—$54.0713
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—21$0.000$6.45—$6.452
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—8$0.000$0.00—$2.9920
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—8$0.000$6.81—$13.7721
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0019
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0011
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.000
vid_ww_lace_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0015
vid_ww_neptumontage_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_pooldirect_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.005
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.0011
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$3.10—$3.105
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-01.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolphotob_15s_9x16_sn_v1B1$219.4227,234$8.06599$0.366$355.551.62$426.9847
vid_ww_laceb_11s_9x16_sn_v1B1$70.708,765$8.0768$1.040$18.070.26$18.073
vid_ww_shirtb_11s_9x16_sn_v1B1$70.697,858$9.0066$1.071$38.560.55$49.276
vid_ww_madapp_7s_9x16_sn_v1B1$32.815,436$6.0451$0.643$154.794.72$154.7918
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—242$0.000$54.07—$54.0713
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—8$0.000$0.00—$2.9920
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—8$0.000$6.81—$13.7721
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.0019
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0011
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_lace_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0015
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$3.10—$3.105
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.003

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.005
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.0011

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$64.934,948$13.1247$1.381$35.480.55$35.484
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$28.621,579$18.1325$1.145$9.840.34$9.843
vid_ww_creamseed_7s_9x16_sn_v1Dicey2$0.000—21$0.000$6.45—$6.452
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.000
vid_ww_neptumontage_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pooldirect_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$78.609,153$8.59261$0.301$219.372.79$258.2253
vid_ww_gym_12s_9x16_sn_v1HR2$22.971,742$13.1919$1.209$55.272.41$62.3816
vid_ww_fittingroom_11s_9x16_sn_v1HR2$20.324,394$4.6260$0.339$24.921.23$24.9211
vid_ww_jetcone_7s_9x16_sn_v1HR2$8.911,257$7.0912$0.743$58.066.52$58.061
vid_ww_povpose_8s_9x16_sn_v1HR2$4.16663$6.2710$0.416$5.721.38$9.309

This section is on each account's own Meta day, as the campaign section above is. B1's rows sum to $393.62, HR2's to $134.96 and Dicey2's to $93.55; tables A and B below are the same assets on the report clock.

Two rows carry registrations and no spend because the two clocks cut them differently. templatewallb and creamseed delivered in the first hours of this UTC day, which are the last hours of the 08-31 account day, so their 242 and 21 registrations land here and their spend landed on the previous account day; on the report clock they are $44.71 and $15.88 in table A.

poolphotob is $219.42 of B1's $393.62 on the account day and $298.63 of its $508.32 on the report clock, and it was refused at 00:45 UTC on 09-02 after about 25 hours of delivery.

HR2's fifth ad delivered for the first time on this day. vid_ww_jetcone_7s_9x16_sn_v1 took $8.91 on the account day and $7.51 on the report clock, on one payer.

Ten rows booked money on no spend, $1,153.22 between them, 39.7% of Sinai's booked total, all of it from cohorts bought before those creatives were pulled or those accounts stopped.

2026-09-02T17:23:05.243157 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 CTR % CTR by hour — every asset, 2026-09-01 (UTC) B1/poolphotob HR2/editortabs Dicey2/creamvloom B1/laceb B1/shirtb Dicey2/creamsolara B1/templatewallb B1/madapp HR2/gym Dicey2/creamseed HR2/fittingroom HR2/jetcone
CTR by hour, one line per asset
2026-09-02T17:23:05.391761 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 50 installs / clicks % Click → install by hour — every asset, 2026-09-01 (UTC) B1/poolphotob HR2/editortabs Dicey2/creamvloom B1/laceb B1/shirtb Dicey2/creamsolara B1/templatewallb B1/madapp HR2/gym Dicey2/creamseed HR2/fittingroom HR2/jetcone
Click-to-install by hour, one line per asset
2026-09-02T17:23:05.461483 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 1 2 3 4 USD Cost per install by hour — every asset, 2026-09-01 (UTC) B1/poolphotob HR2/editortabs Dicey2/creamvloom B1/laceb B1/shirtb Dicey2/creamsolara B1/templatewallb B1/madapp HR2/gym Dicey2/creamseed HR2/fittingroom HR2/jetcone
Cost per install by hour, one line per asset
2026-09-02T17:23:05.315441 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 USD per 1,000 impressions CPM by hour — every asset, 2026-09-01 (UTC) B1/poolphotob HR2/editortabs Dicey2/creamvloom B1/laceb B1/shirtb Dicey2/creamsolara B1/templatewallb B1/madapp HR2/gym Dicey2/creamseed HR2/fittingroom HR2/jetcone
CPM by hour, one line per asset

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
B1/poolphotob$298.6339,9037.483,9209.82%58014.80%$0.515
HR2/editortabs$79.849,2708.611,09411.80%25323.13%$0.316
Dicey2/creamvloom$68.655,50812.465109.26%5210.20%$1.320
B1/laceb$62.298,4467.385676.71%6811.99%$0.916
B1/shirtb$60.476,6919.045918.83%6210.49%$0.975
Dicey2/creamsolara$47.533,60213.203379.36%247.12%$1.980
B1/templatewallb$44.715,1468.6970713.74%22431.68%$0.200
B1/madapp$42.227,1075.942944.14%5017.01%$0.844
HR2/gym$21.051,65912.6927016.27%217.78%$1.002
Dicey2/creamseed$15.881,17613.5017214.63%2212.79%$0.722
HR2/fittingroom$15.463,2364.782417.45%5020.75%$0.309
HR2/jetcone$7.519727.73717.30%1115.49%$0.683
HR2/povpose$4.085846.99457.71%715.56%$0.583
Dicey2/kitchen$3.4621116.40188.53%15.56%$3.460
Dicey2/neptumontage$0.666210.651117.74%19.09%$0.660
Dicey2/motionlabels$0.47578.2523.51%00.00%—
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—2—$0.000
B1/pooldirect$0.000—0—9—$0.000
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/poolphoto$0.000—0—0——
HR1/pooldirect$0.000—0—0——
B1/templatewall$0.000—0—3—$0.000
B1/trainpress2$0.000—0—1—$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
B1/poolphotob$355.551.19 (1.63)$355.551.19$426.981.43508.3%0.7088.5416.9%
HR2/editortabs$413.785.18 (4.93)$219.372.75$258.223.233312.6%0.9897.8213.3%
Dicey2/creamvloom$35.480.52 (3.86)$35.480.52$35.480.5248.5%0.7558.8773.2%
B1/laceb$18.070.29 (1.03)$18.070.29$18.070.2934.4%0.2666.0240.6%
B1/shirtb$45.910.76 (2.38)$38.560.64$49.270.8169.1%0.7478.2138.8%
Dicey2/creamsolara$9.840.21 (1.37)$9.840.21$9.840.21312.0%0.3933.2836.2%
B1/templatewallb$76.601.71 (2.21)$54.071.21$54.071.21114.5%0.2234.9224.0%
B1/madapp$230.375.46 (6.70)$154.793.67$154.793.671121.2%2.97714.0730.8%
HR2/gym$159.977.60 (8.96)$55.272.63$62.382.96315.8%3.28320.7974.3%
Dicey2/creamseed$6.450.41 (0.40)$6.450.41$6.450.4129.5%0.3073.2251.0%
HR2/fittingroom$61.293.96 (7.25)$24.921.61$24.921.6146.7%0.4156.2328.6%
HR2/jetcone$58.067.73 (11.37)$58.067.73$58.067.7318.3%4.83858.06100.0%
HR2/povpose$81.8520.06 (32.99)$5.721.40$9.302.28220.0%0.9304.65100.0%
Dicey2/kitchen$0.000.00 (1.02)$0.000.00$0.000.0000.0%0.000——
Dicey2/neptumontage$0.000.00 (0.00)$0.000.00$0.000.0000.0%0.000——
Dicey2/motionlabels$0.000.00 (69.19)$0.000.00$0.000.000————
B1/lace$120.39— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$90.09— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$200.44— (—)$0.00—$2.99—112.5%0.3742.99—
B1/pooldirect$243.20— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$68.02— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$108.37— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolphoto$40.39— (—)$0.00—$0.00—00.0%0.000——
HR1/pooldirect$2.94— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$223.75— (—)$6.81—$13.77—225.0%1.7216.88100.0%
B1/trainpress2$55.63— (—)$3.10—$3.10—1100.0%3.0973.10100.0%

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
B1/poolphotob$219.4217.8%7.4%74.8%8.7%
HR2/editortabs$78.6016.4%3.8%79.8%1.4%
Dicey2/creamvloom$64.9325.7%5.2%69.1%73.2%
B1/laceb$70.7025.8%9.6%64.6%0.0%
B1/shirtb$70.6923.1%9.2%67.7%0.0%
Dicey2/creamsolara$28.6224.3%5.5%70.2%0.0%
B1/madapp$32.8143.1%7.1%49.9%0.0%
HR2/gym$22.9717.6%3.3%79.1%0.0%
HR2/fittingroom$20.3245.2%4.5%50.3%0.0%
HR2/jetcone$8.9120.5%3.0%76.4%0.0%
HR2/povpose$4.1615.4%3.1%81.5%0.0%

Two assets clear the 16-payer bar on the report clock, B1/poolphotob at 50 payers and within-day 1.19, and HR2/editortabs at 33 and 2.75. Every other row in table B is a direction.

⚠ HR2/editortabs is the ad's NAME and not its clip. Ad 120251516018270671 plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off its own media editor on 2026-09-01, so this row is that clip's record and the editor-tabs concept has never been live anywhere.

B1's creatives sit in one CBO ad set, so the estimator's regime table is what ranks them. Inside R3-400 at H=24, poolphotob reads 1.43 on 604 installs at 98% coverage, pooldirect 1.03 at 100%, madapp 1.70 at 95% and templatewallb 1.58 at 100%; laceb and shirtb read 0.28 and 1.22 at 66% and 72%, under the 80% at which a horizon figure describes the whole of an ad's run.

Head to head inside R3-400, poolphotob and pooldirect do not separate on revenue, 1.43 against 1.03 with intervals of 0.87 to 2.10 and 0.46 to 1.82, and their audiences are not distinguishable in value at −7.5% with an interval spanning zero; poolphotob's hour-standardised CPM runs 22% under pooldirect's and is the cheaper in all 16 shared hours.

Revenue cannot carry a verdict on this account: 138 payers over 1,593 installs with a coefficient of variation of 5.26, and the largest regime-matched arm is 6% of the installs a 20% resolution needs.

Installs cost $0.200 to $1.980 across the assets that spent, on the report clock, B1/templatewallb at the bottom and Dicey2/creamsolara at the top on 24 installs; the spread is delivery, and cost per install does not rank an asset here.

Dicey2/creamvloom reads 73.2% of its revenue from the United States on 5.2% US spend, and that is one payer, the same 73.2% its largest-payer column carries.

2026-09-02T17:23:05.618910 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/poolphotob HR2/editortabs B1/laceb B1/shirtb Dicey2/creamvloom B1/madapp HR2/gym HR2/fittingroom 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-01 (META day) IN US ID BR MX TR other
Where each asset bought: share of its own spend by region
2026-09-02T17:23:05.684970 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/poolphotob HR2/editortabs B1/laceb B1/shirtb Dicey2/creamvloom B1/madapp HR2/gym HR2/fittingroom 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 USD per install Cost per install by region — every asset, 2026-09-01 (META day) IN US ID BR MX TR
Cost per install by region, every asset
2026-09-02T17:23:05.757336 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ B1/poolphotob HR2/editortabs B1/laceb B1/shirtb Dicey2/creamvloom B1/madapp HR2/gym HR2/fittingroom 0 10 20 30 40 50 60 70 80 USD Within-day revenue by region — every asset, 2026-09-01 (META day) IN US ID BR MX TR
Within-day revenue by region, every asset
2026-09-02T17:23:05.884952 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-29 08-30 08-31 09-01 day (UTC) 0 5 10 15 20 25 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/pooldirect B1/poolphotob B1/madapp HR2/editortabs B1/kimono HR2/fittingroom HR2/povpose B1/templatewall HR2/gym Dicey2/kitchen B1/trainpress2 Dicey2/creamvloom B1/laceb B1/shirtb B1/templatewallb Dicey2/stockings Dicey2/creamsolara Dicey2/spill2 Dicey2/creamseed
Payer rate d0 by day, one line per asset
2026-09-02T17:23:05.982428 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-29 08-30 08-31 09-01 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 cohort USD per install ARPU d0 by day — every asset (UTC) B1/pooldirect B1/poolphotob B1/madapp HR2/editortabs B1/kimono HR2/fittingroom HR2/povpose B1/templatewall HR2/gym Dicey2/kitchen B1/trainpress2 Dicey2/creamvloom B1/laceb B1/shirtb B1/templatewallb Dicey2/stockings Dicey2/creamsolara Dicey2/spill2 Dicey2/creamseed
ARPU d0 by day, one line per asset
2026-09-02T17:23:06.074420 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-29 08-30 08-31 09-01 day (UTC) 0 5 10 15 20 25 30 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/pooldirect B1/poolphotob B1/madapp HR2/editortabs B1/kimono HR2/fittingroom HR2/povpose B1/templatewall HR2/gym Dicey2/kitchen B1/trainpress2 Dicey2/creamvloom B1/laceb B1/shirtb B1/templatewallb Dicey2/stockings Dicey2/creamsolara Dicey2/spill2 Dicey2/creamseed
ARPPU d0 by day, one line per asset
2026-09-02T17:23:06.158686 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 08-29 08-30 08-31 09-01 day (UTC) 0 1 2 3 4 5 6 7 revenue / spend Within-day ROAS by day — every asset (UTC) B1/pooldirect B1/poolphotob B1/madapp HR2/editortabs B1/kimono HR2/fittingroom HR2/povpose B1/templatewall HR2/gym Dicey2/kitchen B1/trainpress2 Dicey2/creamvloom B1/laceb B1/shirtb B1/templatewallb Dicey2/stockings Dicey2/creamsolara Dicey2/spill2 Dicey2/creamseed
Within-day ROAS by day, one line per asset
2026-09-02T17:23:06.251797 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-01 B1/poolphotob HR2/editortabs Dicey2/creamvloom B1/laceb B1/shirtb Dicey2/creamsolara B1/templatewallb B1/madapp HR2/gym Dicey2/creamseed HR2/fittingroom
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-01, as it bought nothing on 2026-08-31, and $758.75 still arrived from people who installed before the day.

The day, and every account

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2921−27.6%
cost per registration$0.000$0.000—
booked$953.62$758.75−20.4%
Meta booked——
within-day$18.70$0.00−100.0%
cohort @ 24h$18.70$0.00−100.0%
booked payers5645−11
payer rate (8h)13.8%0.0%−13.8 pts
payer rate (d0)13.8%0.0%−13.8 pts
ARPU (8h)$0.6447$0.0000−100.0%
ARPU (d0)$0.6447$0.0000−100.0%
ARPPU (8h)$4.67$0.00−100.0%
ARPPU (d0)$4.67$0.00−100.0%

2026-09-01 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—21$0.000
B1$0.000%0—14$0.000
Nomad Node$0.000%0—7$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—

2026-09-01 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$758.75—$0.00—$0.00—00.0%$0.0000—
B1$630.88—$0.00—$0.00—00.0%$0.0000—
Nomad Node$127.87—$0.00—$0.00—00.0%$0.0000—
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———

Each account, 2026-08-31 against 2026-09-01, one table each.

B1

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2314−39.1%
cost per registration$0.000$0.000—
booked$645.60$630.88−2.3%
Meta booked——
within-day$15.60$0.00−100.0%
cohort @ 24h$15.60$0.00−100.0%
booked payers4738−9
payer rate (8h)13.0%0.0%−13.0 pts
payer rate (d0)13.0%0.0%−13.0 pts
ARPU (8h)$0.6782$0.0000−100.0%
ARPU (d0)$0.6782$0.0000−100.0%
ARPPU (8h)$5.20$0.00−100.0%
ARPPU (d0)$5.20$0.00−100.0%

Nomad Node

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)67+16.7%
cost per registration$0.000$0.000—
booked$308.02$127.87−58.5%
Meta booked——
within-day$3.10$0.00−100.0%
cohort @ 24h$3.10$0.00−100.0%
booked payers97−2
payer rate (8h)16.7%0.0%−16.7 pts
payer rate (d0)16.7%0.0%−16.7 pts
ARPU (8h)$0.5162$0.0000−100.0%
ARPU (d0)$0.5162$0.0000−100.0%
ARPPU (8h)$3.10$0.00−100.0%
ARPPU (d0)$3.10$0.00−100.0%

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

No ratio in this section is readable. Every ROAS divides by zero, and the d0 cohort is zero payers among 21 registrations, so the 0.0% payer rate is a count of nobody and not a rate.

Within-day and the 24 h cohort are both $0.00 on this day, so nobody who arrived on it paid inside their own first 24 hours.

Vloom's Meta booked line is not struck and carries nothing. Meta reported no conversion value against any Vloom campaign on either day, and the strike is measured per app.

Hourly, 2026-09-01

No hourly section: nothing delivered in any hour of this day, in any of the seven accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, because a chart of a zero day draws nothing, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.

Country, 2026-09-01

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

2026-08-312026-09-01change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)2921−27.6%
cost per registration$0.000$0.000—
booked$953.62$758.75−20.4%
Meta booked——
within-day$18.70$0.00−100.0%
cohort @ 24h$18.70$0.00−100.0%
booked payers5645−11
payer rate (8h)13.8%0.0%−13.8 pts
payer rate (d0)13.8%0.0%−13.8 pts
ARPU (8h)$0.6447$0.0000−100.0%
ARPU (d0)$0.6447$0.0000−100.0%
ARPPU (8h)$4.67$0.00−100.0%
ARPPU (d0)$4.67$0.00−100.0%

Read the booked column for what the base is still paying and nothing else here. Its $758.75 is inherited entirely, and the within-day column is the whole of what this day's own arrivals paid, which is nothing.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-01.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—10$0.000$0.00—32
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—5$0.000$0.00—3
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—4$0.000$0.00—3
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—1
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—0—$0.00—1
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—0—$0.00—1

(ii) The same, per account, 2026-09-01.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—10$0.000$0.00—32
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—4$0.000$0.00—3
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—0—$0.00—1
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—0—$0.00—1

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—5$0.000$0.00—3
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—1

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the tables above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-01. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—6$0.000$0.00—$0.0018
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—5$0.000$0.00—$0.003
vid_ww_bodysuit_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.009
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.001
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.002
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.003
vid_de_german_10s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_latina_es_offshoulder_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-01.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—6$0.000$0.00—$0.0018
vid_ww_bodysuit_10s_9x16_v1B1$0.000—3$0.000$0.00—$0.009
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.002
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.003
vid_de_german_10s_9x16_v1B1$0.000—0—$0.00—$0.001
vid_latina_es_offshoulder_9x16_v1B1$0.000—0—$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.002
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—0—$0.00—$0.001

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—5$0.000$0.00—$0.003
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.001

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 14 in B1 and 7 in Nomad Node, which is the same back-catalogue effect one level down.

3Caveats

Both days' cohort @ 24h are complete for Sinai. 2026-09-01's cohort closed 24 hours after the last install of its own day, 2026-09-03 00:00 UTC, and the payment cut was taken at 00:21; coverage reads 100% on both days, so the change column between them is a real comparison.

Both cohort horizons on this page are closed, so both are quoted. The 8 h horizon closed at 08:00 UTC on 09-02 and the 24 h horizon at 00:00 UTC on 09-03; neither figure can move again, and the per-user rows carry both.

The two ledgers were cut 28 minutes apart, Sinai at 2026-09-03 00:21 UTC and Vloom at 2026-09-02 23:53 UTC. Vloom's cut falls before the horizon closed and its coverage still reads 100%, because the last of its 21 registrations on 09-01 landed in hour 22 and had lived 24 hours by then.

within-day is sealed and does not move. It is the column to read on this page, and cohort @ 24h is the cross-check on it where the day's delivery shape moved, which on this day it did in hour 19.

The Overview's combined Meta booked cell for 09-01 stands on this page and is struck in the file the run emitted. The combiner that adds the two apps' headline tables carries one strike flag across both columns, so 08-31's strike reached 09-01's cell; the app-level test, which is the measured one, did not fire on 09-01 and Vloom's line carries nothing, so by the combiner's own rule the combined cell is unstruck. No figure differs between the two; only the mark does.

The strike test is one-sided and an unstruck day is not a clean one. On Dicey2's own row Meta books $398.08 against $57.75 in our records, 6.9 times it, which is the shape the 08-24 note established; the excess is not split per account or per asset, so Dicey2's (Meta) brackets in table B are not that account's revenue.

Two different kinds of zero sit in the account tables, and they are not the same fact. NN1 exported at every grain and served no impression, which is a measured zero. NN2, KBM1 and HR1 were stopped by Meta on 08-23, 08-24 and 08-24 and are no longer pulled at any grain, so their $0.00 is an absence of measurement; they still book revenue through the payment ledger, which needs no export. Every account that can still spend exported at every grain the day needed.

The money ledger names sixteen account-days it cannot measure, all of them in those three accounts. NN2, KBM1 and HR1 across 08-29 to 09-01, each for whichever app it carries. No account that delivered is among them.

The country block reconciles on all three delivering accounts. None of them is UTC+0, so the known-answer identity that checks the raking had nothing to run on, and the section rests on its reconciliation line instead.

Every table on this page reads a portfolio total of $772.91, day grain, hourly and country alike. The campaign and per-asset sections are the one exception and say so where they appear: those are cut on each account's own day, so B1 shows $393.62, HR2 $134.96 and Dicey2 $93.55 there.

There is no ours / Meta instrument reading for Sinai in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 0.94 ratio the UTC pass prints is stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and is not the gate. The Meta strike above is a separate test, measured on purchase counts, and on this day it did not fire.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

The estimator's H=24 column is not quotable on laceb and shirtb. Its own coverage note reads 66% and 72% for them against the 80% bar at which a horizon figure describes the whole of an ad's run; poolphotob reads 98%, madapp 95%, pooldirect and templatewallb 100%.

The ads map labels ad 120251516018270671 HR2/editortabs, which is its name in Ads Manager and not the file it plays. The local correction to HR2/uploadpanel recorded in daily_pipeline.py is not in this run's configs either: the map is auto-derived from the ad name for any id it does not already carry, and a map rebuilt from scratch loses the entry.

The hour-19 gap in HR2 and Dicey2 is measured and unexplained on this page. The activity history the pipeline stages is B1's campaign only, and B1's records its own campaign off from 18:33 to 19:19 UTC. Hour 21 UTC is a second dip across all three accounts, $7.04 between them, with no event in B1's history against it.

Dicey2's budget history is unverified for this run, for the same reason: the staged history is B1's, so the $100 daily budget its regime table records for 2026-08-28 onward has not been re-checked here. Dicey2 spent $93.55 on its own day against that figure.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

The country section names Nomad Node, KBM1 and HR1 as absent from its table, which is one fact for two reasons: the first delivered nothing, and the other two are no longer exported. The per-account blocks in that section say which is which.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

The prior-day column restates 08-31 a day later. This run reads the portfolio at $757.19 and 81,559 impressions where the 08-31 page carried $757.12 and 81,547, the difference being $0.06 and 10 impressions in B1 and $0.01 and 2 impressions in Dicey2, with HR2 unchanged. Registrations, payers and both apps' revenue for 08-31 are unchanged, and the campaign and per-asset blocks move by the same cents on each account's own day.

4What this hands to the next read

B1 enters 09-02 with laceb, shirtb and madapp, after poolphotob was refused at 00:45 UTC. None of the three has cleared 16 payers on any day, and two of them sit under the estimator's coverage bar at H=24.

poolphotob is the only B1 creative that cleared the bar on this day, 1.19 within-day and 1.43 at 24 h on 50 payers, and it is the third refusal in the account in four days after templatewall on 08-29 and templatewallb on 09-01.

templatewallb converted 31.68% of its clicks in its 104 minutes, 224 installs at $0.200 on $44.71, and its plot has now been refused twice from two files (review_outcome_2026-08-31_launch.md).

The two clocks disagree about conversion on this day and the disagreement is the roster again. The UTC read has click-to-install flat at p = 0.298 and B1's own account day has it down 10.1% at p = 0.022; what sits between them is templatewallb's 104 minutes, inside the UTC day and outside the account day.

HR2 is the estate's earner on this day, within-day 2.84 and cohort @ 24h 3.23 on 43 payers at d0 and 31.5% less spend, while B1 spent 8.6% more at 1.24 on 85.

Dicey2 still cannot answer a revenue question. It has nine payers at d0 on $136.65, so its 0.38 is a direction, and no day of this series has put it over the bar.

The hour-19 gap in HR2 and Dicey2 needs their activity histories, which the pipeline does not stage; B1's explains B1's gap and nothing else.

The combiner's strike flag needs scoping per day. Until it is, every combined Overview line will carry a strike on the day after any struck day, whatever that day's own test says.

The editortabs label correction is lost and will keep coming back. It lives in a comment rather than in the map, and the derivation that fills the map from ad names rebuilds it as editortabs on every run that does not inherit the entry.

5Reproduce

Staged in _runs/2026-09-03_2026-09-01_daily_auto/, after the 09-01 cohort sealed at 2026-09-03 00:00 UTC. The 8 h run staged at 08:22 UTC on 09-02 in _runs/2026-09-02_2026-09-01_daily_auto/ produced no page: the overview combiner failed on the 24 h rows that had not closed, so this is the day's first publication and it carries both horizons.

# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-01

# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-08-31,2026-09-01
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-01 --prev 2026-08-31 --days 2026-08-29,2026-08-30,2026-08-31,2026-09-01 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-01_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-01_sinai

Payment cut 2026-09-03 00:21 UTC for Sinai and 2026-09-02 23:53 UTC for Vloom; the matched-hours funnel on the META clock runs on a 2026-09-02 17:21 PT cut. B1's campaign activity history was pulled over Aug 30 to Sep 3 and the range the page actually rendered, Aug 30 2026 to Sep 2 2026, was asserted before any row of it was read.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2 and HR2 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. Both horizons are closed on this page, so every per-user row carries both and neither can move again.

Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.