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Daily campaign report — 2026-09-10, against 2026-09-09

The portfolio spent $533.99 on 2026-09-10 against $352.36 the day before and booked $4,210.70 against $3,456.02. Only Sinai was bought, for an eighteenth day running: B1 took $304.03 against $250.05 and Dicey2 $229.96 against $102.31, and across all three apps 1,683 people registered against 992, at $0.317 each against $0.355. Every per-user figure here is settled at 24 hours on both days. Definitions, the report clock and the three revenue measures are in the appendix.

Meta's own line is struck in both columns of every Sinai table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $3,128.17 and $3,696.55 against Meta's $2,843.39 and $3,836.55. On the two accounts Meta can see it books $3,836.55 against the $3,070.67 in our records, and $698.45 of the $765.88 between them is Dicey2's: $1,404.09 against $705.64, 2.0 times it, while B1's row reads $2,432.46 against $2,365.03. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the excess cannot be split per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for a seventh day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 7 registrations and $460.82 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers.

2026-09-092026-09-10change
spend$352.36$533.99+51.5%
impressions34,18653,366+56.1%
CPM$10.31$10.01−2.9%
registrations (ours)9921,683+69.7%
cost per registration$0.355$0.317−10.7%
booked$3,456.02 (9.81)$4,210.70 (7.89)+21.8%
Meta booked$2,843.39 (8.07)$3,836.55 (7.18)
within-day$478.68 (1.36)$1,093.40 (2.05)+128.4%
cohort @ 24h$622.87 (1.77)$1,361.38 (2.55)+118.6%
booked payers318394+76
payer rate (8h)7.5%8.2%+0.7 pts
ARPU (8h)$0.4770$0.5866+23.0%
ARPPU (8h)$6.39$7.15+11.9%
payer rate (d0)8.5%8.9%+0.4 pts
ARPU (d0)$0.6279$0.8089+28.8%
ARPPU (d0)$7.42$9.08+22.4%

Cohort value — ARPU and ARPPU at d0, d3 and d7

The 24 h horizon closed at 00:00 UTC on 2026-09-12, four hours before this run's payment cut, and both columns are covered to it, so every (d0) and cohort @ 24h cell carries a figure and the two days are comparable at the settled horizon. The 8 h rows sit beside them, and a figure at one horizon is never set against a figure at another. A daily carries d0 alone, because 09-10's d3 and d7 close on 09-15 and 09-19.

The measured buy rose 51.5% and bought 73.1% more registrations at 12.5% less each: B1 and Dicey2 together registered 1,636 people against 945, at $0.326 each against $0.373, on impressions 56.1% higher at a CPM 2.9% lower.

At the settled horizon each Sinai registration was worth 28.1% more and cost 11.2% less, so the 24 h cohort return went 1.77 to 2.55: payer rate (d0) 8.6% to 9.0% and ARPPU (d0) $7.42 to $9.08, on 150 payers in the day's own install cohort against 84. The morning page read the same pair at 8 h as 1.34 to 1.85; between 8 and 24 hours 09-09's cohort grew 31.6% and 09-10's 37.9%, so the settled read carries the larger of the two rises and both horizons point the same way.

At the settled horizon both accounts rose, and only B1's change is readable. B1 spent 21.6% more for 23.3% more registrations and its 24 h cohort return went 1.73 to 2.72 on 80 payers against 70; Dicey2 spent 124.8% more for 425.6% more and went 1.65 to 2.18 on 63 payers against 11, after templatewallo entered at 09:00 UTC and took $188.28, 35.3% of Sinai's whole day.

B1's campaign sat inside R4-300 on both days and bought both on the same three creatives: the activity history holds no budget change and no entry inside this report day, its newest rows before the day being templatewallg and templatewalln entering review at 23:18 UTC on 09-09 and templatewalln going Inactive at 23:25, so uploadpanelr2, gymr2 and povposer2 delivered every hour of both days and this is the first B1 pair matched on budget and roster both.

(ii) Every account, both days. All three apps summed, so the rows add to the portfolio line.

Vloom's share of spend was 0.0% on both days, and Bslate's first campaign did not exist until 09-11.

account2026-09-09 spend2026-09-10 spendchange2026-09-09 registrations2026-09-10 registrations
Portfolio$352.36$533.99+51.5%9921,683
B1$250.05$304.03+21.6%8401,037
Nomad Node$0.00$0.00—42
KBM1$0.00$0.00—1212
Dicey2$102.31$229.96+124.8%117615
HR1$0.00$0.00—1610
HR2$0.00$0.00—37

HR2's $0.00 is an absence of measurement and not a zero, for a seventh day: the pull records the account as disabled since 09-04 and exports nothing for it, while 7 registrations arrived from its campaign against 3 the day before.

Nomad Node's $0.00 is an absence on this run as well. The pull records NN1 as disabled from 09-09 and no longer exports it; its exports from 08-30 to 09-08 were measured zeros. NN2, KBM1 and HR1 were stopped by Meta on 08-23, 08-24 and 08-24. All of them still book revenue through the payment ledger, which needs no export.

2The three apps, one tab each

Sinai is the only tab with delivery on this day: it took the whole $533.99, no Vloom campaign served an impression in any account the pull exports, and Bslate had no campaign in any account until 09-11. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the six accounts that buy it.

Sinai's measured spend was $533.99 against $352.36, and it booked $3,696.55 against $3,128.17.

The day, and every account

2026-09-092026-09-10change
spend$352.36$533.99+51.5%
impressions34,18653,366+56.1%
CPM$10.31$10.01−2.9%
registrations (ours)9761,665+70.6%
cost per registration$0.361$0.321−11.2%
booked$3,128.17 (8.88)$3,696.55 (6.92)+18.2%
Meta booked$2,843.39 (8.07)$3,836.55 (7.18)
within-day$478.68 (1.36)$1,093.40 (2.05)+128.4%
cohort @ 24h$622.87 (1.77)$1,361.38 (2.55)+118.6%
booked payers304376+72
payer rate (8h)7.6%8.3%+0.7 pts
payer rate (d0)8.6%9.0%+0.4 pts
ARPU (8h)$0.4848$0.5929+22.3%
ARPU (d0)$0.6382$0.8176+28.1%
ARPPU (8h)$6.39$7.15+11.9%
ARPPU (d0)$7.42$9.08+22.4%

2026-09-10 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$533.99100%53,366$10.011,665$0.321
B1$304.0357%33,528$9.071,021$0.298
Nomad Node$0.000%0—0—
KBM1$0.000%0—12$0.000
Dicey2$229.9643%19,838$11.59615$0.374
HR1$0.000%0—10$0.000
HR2$0.000%0—7$0.000

2026-09-10 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$3,696.556.92$1,093.402.05$1,361.382.551509.0%$0.8176$9.08
B1$2,365.037.78$672.382.21$827.452.72807.8%$0.8104$10.34
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$56.59—$0.00—$0.00—00.0%$0.0000—
Dicey2$705.643.07$406.081.77$500.492.186310.2%$0.8138$7.94
HR1$108.47—$14.94—$29.88—660.0%$2.9883$4.98
HR2$460.82—$0.00—$3.56—114.3%$0.5085$3.56

Each account, 2026-09-09 against 2026-09-10, one table each.

B1

2026-09-092026-09-10change
spend$250.05$304.03+21.6%
impressions26,82933,528+25.0%
CPM$9.32$9.07−2.7%
registrations (ours)8281,021+23.3%
cost per registration$0.302$0.298−1.4%
booked$2,183.37 (8.73)$2,365.03 (7.78)+8.3%
Meta booked$2,233.48 (8.93)$2,432.46 (8.00)
within-day$389.23 (1.56)$672.38 (2.21)+72.7%
cohort @ 24h$432.13 (1.73)$827.45 (2.72)+91.5%
booked payers202226+24
payer rate (8h)7.4%7.1%−0.3 pts
payer rate (d0)8.5%7.8%−0.6 pts
ARPU (8h)$0.4389$0.5776+31.6%
ARPU (d0)$0.5219$0.8104+55.3%
ARPPU (8h)$5.96$8.19+37.5%
ARPPU (d0)$6.17$10.34+67.5%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-092026-09-10change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1212+0.0%
cost per registration$0.000$0.000—
booked$142.85$56.59−60.4%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers117−4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-092026-09-10change
spend$102.31$229.96+124.8%
impressions7,35719,838+169.6%
CPM$13.91$11.59−16.6%
registrations (ours)117615+425.6%
cost per registration$0.874$0.374−57.2%
booked$254.23 (2.48)$705.64 (3.07)+177.6%
Meta booked$609.91 (5.96)$1,404.09 (6.11)
within-day$82.90 (0.81)$406.08 (1.77)+389.8%
cohort @ 24h$168.37 (1.65)$500.49 (2.18)+197.3%
booked payers2988+59
payer rate (8h)9.4%9.9%+0.5 pts
payer rate (d0)9.4%10.2%+0.8 pts
ARPU (8h)$0.8817$0.6220−29.5%
ARPU (d0)$1.4391$0.8138−43.4%
ARPPU (8h)$9.38$6.27−33.1%
ARPPU (d0)$15.31$7.94−48.1%

HR1

2026-09-092026-09-10change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1610−37.5%
cost per registration$0.000$0.000—
booked$106.93$108.47+1.4%
Meta booked——
within-day$2.99$14.94+400.0%
cohort @ 24h$18.81$29.88+58.9%
booked payers88+0
payer rate (8h)6.2%50.0%+43.8 pts
payer rate (d0)12.5%60.0%+47.5 pts
ARPU (8h)$0.1868$1.4942+700.0%
ARPU (d0)$1.1755$2.9883+154.2%
ARPPU (8h)$2.99$2.99+0.0%
ARPPU (d0)$9.40$4.98−47.0%

HR2

2026-09-092026-09-10change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)37+133.3%
cost per registration$0.000$0.000—
booked$440.79$460.82+4.5%
Meta booked——
within-day$3.56$0.00−100.0%
cohort @ 24h$3.56$3.56+0.0%
booked payers5447−7
payer rate (8h)33.3%0.0%−33.3 pts
payer rate (d0)33.3%14.3%−19.0 pts
ARPU (8h)$1.1865$0.0000−100.0%
ARPU (d0)$1.1865$0.5085−57.1%
ARPPU (8h)$3.56$0.00−100.0%
ARPPU (d0)$3.56$3.56+0.0%

B1 bought 23.3% more registrations at 1.4% less each, and each was worth 55.3% more at the settled horizon: 1,021 against 828 at $0.298 against $0.302, ARPU (d0) $0.5219 to $0.8104 on a payer rate (d0) of 8.5% to 7.8% and an ARPPU (d0) of $6.17 to $10.34, so the rise is in the basket and not in how many paid.

B1's 24 h cohort return went 1.73 to 2.72 on 21.6% more spend, $432.13 to $827.45, with 80 payers in its own install cohort against 70; both days clear the 16-payer bar, which is what makes the change readable.

Dicey2 registered 615 people against 117 at $0.374 each against $0.874, and its 24 h cohort return went 1.65 to 2.18; its per-user rows rest on 63 payers in its own install cohort on this day against 11 the day before, so the day's own figures are readable and the change against 09-09 is not.

HR1 registered 10 people and six of them paid inside 24 hours, and HR2 registered 7 with one paying, so both accounts' per-user rows stand on ten and seven people; HR2's $460.82 of booked revenue is a sum and stands.

KBM1 booked $56.59 with no delivery, from cohorts bought before Meta stopped it, and none of its 12 registrations paid inside 24 hours.

Hourly, 2026-09-10

(i) The portfolio, hour by hour, 2026-09-10. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$14.281,375$10.3932$0.446$116.468.16$6.810.48$6.810.4815
01$17.621,736$10.1559$0.299$149.478.48$6.550.37$6.550.3720
02$16.151,841$8.7754$0.299$147.719.15$97.076.01$97.076.0119
03$16.251,797$9.0449$0.332$113.666.99$23.751.46$23.751.4617
04$17.061,687$10.1136$0.474$287.8416.87$27.851.63$27.851.6316
05$14.021,466$9.5649$0.286$117.828.40$9.530.68$9.530.6816
06$16.751,365$12.2740$0.419$200.9812.00$44.862.68$44.862.6816
07$13.931,478$9.4233$0.422$40.252.89$7.120.51$7.120.5110
08$14.391,663$8.6530$0.480$93.596.50$28.852.00$42.462.9517
09$19.141,813$10.5649$0.391$78.874.12$22.921.20$29.431.5416
10$40.173,536$11.36138$0.291$113.272.82$119.012.96$159.253.9618
11$51.004,154$12.28129$0.395$123.022.41$51.961.02$81.871.6119
12$45.454,196$10.83143$0.318$161.943.56$96.012.11$148.473.2725
13$36.783,289$11.1895$0.387$216.225.88$93.932.55$93.932.5526
14$31.122,944$10.5783$0.375$204.586.57$53.971.73$57.381.8425
15$29.483,377$8.7384$0.351$280.419.51$15.830.54$34.761.1836
16$22.242,863$7.7779$0.282$134.946.07$18.970.85$31.351.4122
17$21.862,832$7.72116$0.188$172.207.88$132.396.06$161.437.3832
18$20.552,598$7.9184$0.245$141.686.89$66.883.25$70.363.4228
19$18.111,974$9.1772$0.252$229.7412.69$55.213.05$93.075.1439
20$16.871,587$10.6373$0.231$159.779.47$64.293.81$73.754.3728
21$14.691,258$11.6857$0.258$231.8415.78$35.412.41$46.093.1430
22$12.611,283$9.8345$0.280$90.737.20$14.241.13$14.241.1315
23$13.471,254$10.7436$0.374$89.566.65$0.000.00$0.000.0012

(ii) The same 24 hours per account, 2026-09-10.

B1 — $304.03 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$12.251,251$9.7932$0.383$91.807.49$6.810.56$6.810.5611
01$14.571,566$9.3054$0.270$75.085.15$6.550.45$6.550.4512
02$12.921,645$7.8552$0.248$116.619.03$97.077.51$97.077.5114
03$12.721,589$8.0147$0.271$84.406.64$23.751.87$23.751.8711
04$13.091,488$8.8033$0.397$205.8915.73$24.291.86$24.291.8611
05$10.171,259$8.0847$0.216$78.007.67$6.550.64$6.550.649
06$12.401,177$10.5439$0.318$138.3911.16$44.863.62$44.863.628
07$11.351,355$8.3832$0.355$33.402.94$7.120.63$7.120.638
08$12.161,505$8.0828$0.434$80.406.61$25.862.13$39.473.2513
09$13.191,417$9.3139$0.338$52.493.98$16.371.24$19.331.478
10$13.191,397$9.4450$0.264$55.844.23$46.933.56$87.176.618
11$13.911,418$9.8142$0.331$68.494.92$33.862.43$63.764.5811
12$10.391,298$8.0033$0.315$48.854.70$2.940.28$8.810.8514
13$14.791,424$10.3935$0.423$131.698.90$34.722.35$34.722.3512
14$16.111,340$12.0238$0.424$104.836.51$27.201.69$30.601.9013
15$15.071,752$8.6046$0.328$160.4910.65$5.960.40$5.960.4020
16$12.051,524$7.9134$0.354$108.228.98$2.990.25$2.990.2516
17$12.211,706$7.1665$0.188$68.415.60$111.669.14$140.6911.5215
18$13.471,696$7.9450$0.269$74.245.51$21.151.57$21.151.5713
19$12.721,383$9.2056$0.227$159.2112.52$37.412.94$56.764.4625
20$12.281,209$10.1656$0.219$129.7010.56$57.464.68$57.464.6820
21$11.28968$11.6545$0.251$196.6317.43$16.661.48$27.342.4224
22$9.37995$9.4233$0.284$63.466.77$14.241.52$14.241.5211
23$12.371,166$10.6135$0.353$38.483.11$0.000.00$0.000.006

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$3.16—$0.00—$0.00—1
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$16.74—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$3.29—$0.00—$0.00—1
07$0.000—0—$3.29—$0.00—$0.00—1
08$0.000—1$0.000$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—1$0.000$6.71—$0.00—$0.00—2
13$0.000—2$0.000$3.28—$0.00—$0.00—1
14$0.000—2$0.000$0.00—$0.00—$0.00—0
15$0.000—2$0.000$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$16.45—$0.00—$0.00—2
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$3.67—$0.00—$0.00—1
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $229.96 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.03124$16.370—$6.153.03$0.000.00$0.000.002
01$3.05170$17.944$0.762$13.684.49$0.000.00$0.000.001
02$3.23196$16.481$3.230$3.561.10$0.000.00$0.000.001
03$3.53208$16.972$1.765$3.420.97$0.000.00$0.000.001
04$3.97199$19.953$1.323$0.000.00$3.560.90$3.560.900
05$3.85207$18.602$1.925$25.586.64$2.980.77$2.980.774
06$4.35188$23.141$4.350$19.844.56$0.000.00$0.000.002
07$2.58123$20.981$2.580$0.000.00$0.000.00$0.000.000
08$2.23158$14.110—$3.561.60$0.000.00$0.000.001
09$5.95396$15.037$0.850$0.000.00$3.560.60$3.560.600
10$26.982,139$12.6185$0.317$42.251.57$69.092.56$69.092.569
11$37.092,736$13.5686$0.431$16.460.44$18.110.49$18.110.495
12$35.062,898$12.10109$0.322$93.162.66$93.072.65$139.663.988
13$21.991,865$11.7958$0.379$74.703.40$59.212.69$59.212.6911
14$15.011,604$9.3642$0.357$76.515.10$23.791.58$23.791.589
15$14.411,625$8.8736$0.400$74.695.18$9.870.69$28.812.0011
16$10.191,339$7.6143$0.237$20.001.96$12.991.28$25.372.494
17$9.651,126$8.5749$0.197$61.466.37$20.742.15$20.742.1512
18$7.08902$7.8533$0.215$37.895.35$45.736.46$49.216.959
19$5.39591$9.1214$0.385$46.018.54$17.813.30$21.363.9610
20$4.59378$12.1416$0.287$19.264.20$6.831.49$16.303.555
21$3.41290$11.7610$0.341$31.639.28$18.765.50$18.765.505
22$3.24288$11.2512$0.270$17.715.47$0.000.00$0.000.002
23$1.1088$12.501$1.100$18.1216.47$0.000.00$0.000.002

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—1$0.000$0.00—$0.00—$0.00—0
02$0.000—1$0.000$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$45.50—$0.00—$0.00—1
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$28.94—$0.00—$0.00—2
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—1$0.000$2.99—$2.99—$2.99—1
09$0.000—1$0.000$5.98—$2.99—$2.99—2
10$0.000—1$0.000$0.00—$2.99—$2.99—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$2.99—$0.00—$0.00—1
14$0.000—1$0.000$16.10—$2.99—$2.99—1
15$0.000—0—$2.99—$0.00—$0.00—1
16$0.000—1$0.000$0.00—$2.99—$2.99—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$2.99—$0.00—$0.00—1
19$0.000—1$0.000$0.00—$0.00—$14.94—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—1$0.000$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$18.51—$0.00—$0.00—2
01$0.000—0—$57.55—$0.00—$0.00—6
02$0.000—0—$27.53—$0.00—$0.00—4
03$0.000—0—$25.83—$0.00—$0.00—5
04$0.000—0—$19.71—$0.00—$0.00—3
05$0.000—0—$14.24—$0.00—$0.00—3
06$0.000—0—$10.52—$0.00—$0.00—3
07$0.000—0—$3.56—$0.00—$0.00—1
08$0.000—0—$6.65—$0.00—$0.00—2
09$0.000—2$0.000$20.40—$0.00—$3.56—6
10$0.000—0—$15.18—$0.00—$0.00—1
11$0.000—1$0.000$38.06—$0.00—$0.00—3
12$0.000—0—$13.22—$0.00—$0.00—1
13$0.000—0—$3.56—$0.00—$0.00—1
14$0.000—0—$7.13—$0.00—$0.00—2
15$0.000—0—$42.23—$0.00—$0.00—4
16$0.000—1$0.000$6.72—$0.00—$0.00—2
17$0.000—1$0.000$25.87—$0.00—$0.00—3
18$0.000—1$0.000$26.56—$0.00—$0.00—5
19$0.000—0—$24.52—$0.00—$0.00—4
20$0.000—1$0.000$7.15—$0.00—$0.00—2
21$0.000—0—$3.58—$0.00—$0.00—1
22$0.000—0—$9.56—$0.00—$0.00—2
23$0.000—0—$32.97—$0.00—$0.00—4

Spend ran $12.61 to $51.00 an hour and was heaviest from 10:00 to 15:00 UTC, $234.00 over those six hours and 43.8% of the day, where the day before put its peak at 15:00 to 20:00; the block is templatewallo's first six hours, Dicey2 alone taking $26.98, $37.09 and $35.06 at 10:00, 11:00 and 12:00.

CPM sat above $10 in 13 of 24 hours against 15 the day before, from $7.72 at 17:00 UTC to $12.28 at 11:00.

Registrations ran 30 to 143 an hour; 29 of the day's 1,665 are KBM1's, HR1's and HR2's, arriving against no measured spend.

The 24 h cohort column now carries a figure in every hour, and it stands on 0 to 19 payers, with 10:00 UTC the one hour over the 16-payer bar, so the hourly return columns are shape and the day total is the level.

2026-09-11T21:35:26.091162 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 10 20 30 40 50 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1500 2000 2500 3000 3500 4000 impressions Impressions and installs by hour impressions installs 40 60 80 100 120 installs (Meta Leads) The day's motion — whole account, 2026-09-10 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-11T21:35:26.248741 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 11 12 13 14 15 16 17 18 CTR % CTR 0 4 8 12 16 20 hour (UTC) 8 9 10 11 12 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 16 18 20 22 24 26 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.20 0.25 0.30 0.35 0.40 0.45 0.50 USD Cost per install Delivery by hour — whole account, 2026-09-10 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-09, same two tables

(i) The portfolio, hour by hour, 2026-09-09. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$8.64936$9.2327$0.320$94.2910.91$38.364.44$38.364.4413
01$10.281,020$10.0838$0.271$92.949.04$19.331.88$19.331.8814
02$13.241,273$10.4037$0.358$96.727.31$27.012.04$30.422.3013
03$12.641,279$9.8838$0.333$137.9010.91$10.470.83$10.470.8324
04$14.161,255$11.2826$0.545$101.197.15$0.000.00$0.000.0016
05$13.751,220$11.2740$0.344$134.279.76$61.094.44$61.094.4426
06$13.701,199$11.4332$0.428$103.097.52$5.880.43$5.880.4319
07$11.271,187$9.4937$0.305$138.5512.29$18.741.66$18.741.6618
08$11.301,217$9.2934$0.332$117.6210.41$13.071.16$26.062.3120
09$9.211,283$7.1838$0.242$78.858.56$7.170.78$7.170.7812
10$14.721,313$11.2137$0.398$94.666.43$3.400.23$3.400.2317
11$13.271,267$10.4728$0.474$153.5311.57$2.990.23$2.990.2321
12$12.471,256$9.9340$0.312$59.774.79$26.862.15$26.862.1514
13$13.791,263$10.9231$0.445$231.6916.80$2.940.21$2.940.2124
14$14.911,397$10.6738$0.392$231.2815.51$22.871.53$22.871.5329
15$19.481,976$9.8650$0.390$89.094.57$15.980.82$19.541.0019
16$18.602,091$8.9049$0.380$116.896.28$13.950.75$17.100.9218
17$21.092,542$8.3062$0.340$99.874.74$53.842.55$129.166.1217
18$23.252,316$10.0465$0.358$160.616.91$33.281.43$33.281.4326
19$22.981,898$12.1157$0.403$147.436.42$16.990.74$39.261.7125
20$18.871,539$12.2659$0.320$137.927.31$46.602.47$46.602.4724
21$13.881,293$10.7348$0.289$176.8112.74$27.471.98$27.471.9823
22$12.731,011$12.5932$0.398$200.5815.76$3.580.28$6.570.5214
23$14.131,155$12.2333$0.428$132.619.39$6.820.48$27.331.9317

(ii) The same 24 hours per account, 2026-09-09.

B1 — $250.05 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$6.12721$8.4925$0.245$49.528.09$35.215.75$35.215.757
01$7.17775$9.2533$0.217$60.218.40$19.332.70$19.332.709
02$8.51971$8.7632$0.266$67.367.92$27.013.17$30.423.578
03$8.74970$9.0135$0.250$111.0812.71$10.471.20$10.471.2019
04$9.91992$9.9923$0.431$77.377.81$0.000.00$0.000.0011
05$9.54935$10.2034$0.281$96.9310.16$57.536.03$57.536.0319
06$10.17948$10.7329$0.351$83.318.19$5.880.58$5.880.5813
07$7.92926$8.5533$0.240$100.6912.71$18.742.37$18.742.3711
08$7.94948$8.3831$0.256$81.6910.29$10.081.27$23.072.9114
09$6.761,026$6.5935$0.193$59.188.76$7.171.06$7.171.0610
10$10.561,055$10.0130$0.352$61.375.81$3.400.32$3.400.3211
11$9.831,009$9.7426$0.378$129.9213.22$2.990.30$2.990.3014
12$9.60991$9.6934$0.282$35.553.70$26.862.80$26.862.808
13$10.39998$10.4127$0.385$127.6312.28$2.940.28$2.940.2812
14$9.861,058$9.3233$0.299$179.2318.18$22.872.32$22.872.3218
15$12.471,497$8.3341$0.304$66.005.29$15.981.28$19.541.5712
16$12.571,608$7.8238$0.331$61.464.89$10.790.86$10.790.8610
17$13.781,914$7.2055$0.251$58.104.22$23.781.73$33.892.4613
18$16.451,747$9.4250$0.329$117.537.14$30.301.84$30.301.8417
19$15.831,459$10.8547$0.337$93.115.88$16.991.07$23.441.4817
20$12.381,178$10.5142$0.295$87.827.09$10.050.81$10.050.8116
21$11.341,127$10.0642$0.270$126.4811.15$27.472.42$27.472.4217
22$10.77932$11.5626$0.414$149.1613.85$0.000.00$2.990.287
23$11.441,044$10.9627$0.424$102.678.97$3.400.30$6.810.599

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.16—$0.00—$0.00—1
01$0.000—1$0.000$6.31—$0.00—$0.00—1
02$0.000—0—$19.26—$0.00—$0.00—2
03$0.000—1$0.000$3.29—$0.00—$0.00—1
04$0.000—1$0.000$9.76—$0.00—$0.00—2
05$0.000—0—$9.51—$0.00—$0.00—2
06$0.000—1$0.000$6.57—$0.00—$0.00—2
07$0.000—0—$3.16—$0.00—$0.00—1
08$0.000—1$0.000$6.58—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$9.85—$0.00—$0.00—3
12$0.000—1$0.000$3.29—$0.00—$0.00—1
13$0.000—0—$19.61—$0.00—$0.00—3
14$0.000—1$0.000$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$15.18—$0.00—$0.00—1
17$0.000—0—$15.18—$0.00—$0.00—1
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$3.26—$0.00—$0.00—1
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—2$0.000$5.72—$0.00—$0.00—1
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—1$0.000$3.16—$0.00—$0.00—1

Dicey2 — $102.31 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.52215$11.722$1.260$23.119.17$3.161.25$3.161.253
01$3.11245$12.693$1.037$20.346.54$0.000.00$0.000.003
02$4.73302$15.665$0.946$0.000.00$0.000.00$0.000.000
03$3.90309$12.622$1.950$6.721.72$0.000.00$0.000.002
04$4.25263$16.162$2.125$0.000.00$0.000.00$0.000.000
05$4.21285$14.775$0.842$3.560.85$0.000.00$0.000.001
06$3.53251$14.061$3.530$3.671.04$0.000.00$0.000.001
07$3.35261$12.843$1.117$3.671.10$0.000.00$0.000.001
08$3.36269$12.491$3.360$0.000.00$0.000.00$0.000.000
09$2.45257$9.533$0.817$16.106.57$0.000.00$0.000.001
10$4.16258$16.124$1.040$6.551.57$0.000.00$0.000.002
11$3.44258$13.332$1.720$3.561.03$0.000.00$0.000.001
12$2.87265$10.835$0.574$0.000.00$0.000.00$0.000.000
13$3.40265$12.834$0.850$3.180.94$0.000.00$0.000.001
14$5.05339$14.904$1.262$21.714.30$0.000.00$0.000.003
15$7.01479$14.639$0.779$6.300.90$0.000.00$0.000.002
16$6.03483$12.4810$0.603$3.160.52$3.160.52$6.311.051
17$7.31628$11.647$1.044$22.913.13$30.064.11$95.2813.032
18$6.80569$11.9514$0.486$25.293.72$2.980.44$2.980.444
19$7.15439$16.298$0.894$3.580.50$0.000.00$0.000.001
20$6.49361$17.9813$0.499$25.883.99$36.555.63$36.555.634
21$2.54166$15.300—$25.239.93$0.000.00$0.000.002
22$1.9679$24.815$0.392$20.3310.37$3.581.82$3.581.824
23$2.69111$24.235$0.538$9.403.49$3.421.27$20.527.633

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—1$0.000$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$7.34—$0.00—$0.00—1
04$0.000—0—$7.34—$0.00—$0.00—1
05$0.000—0—$14.71—$0.00—$0.00—1
06$0.000—1$0.000$2.99—$0.00—$0.00—1
07$0.000—1$0.000$11.95—$0.00—$0.00—1
08$0.000—1$0.000$3.67—$2.99—$2.99—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—1$0.000$3.56—$0.00—$0.00—1
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$10.33—$0.00—$0.00—2
13$0.000—0—$20.24—$0.00—$0.00—3
14$0.000—0—$10.90—$0.00—$0.00—2
15$0.000—0—$3.67—$0.00—$0.00—1
16$0.000—1$0.000$6.66—$0.00—$0.00—2
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—1$0.000$0.00—$0.00—$0.00—0
19$0.000—2$0.000$0.00—$0.00—$15.82—0
20$0.000—2$0.000$3.56—$0.00—$0.00—1
21$0.000—4$0.000$0.00—$0.00—$0.00—0
22$0.000—1$0.000$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$18.51—$0.00—$0.00—2
01$0.000—0—$6.08—$0.00—$0.00—1
02$0.000—0—$10.10—$0.00—$0.00—3
03$0.000—0—$9.47—$0.00—$0.00—1
04$0.000—0—$6.71—$0.00—$0.00—2
05$0.000—1$0.000$9.55—$3.56—$3.56—3
06$0.000—0—$6.55—$0.00—$0.00—2
07$0.000—0—$19.08—$0.00—$0.00—4
08$0.000—0—$25.68—$0.00—$0.00—4
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—0—$23.18—$0.00—$0.00—3
11$0.000—0—$10.20—$0.00—$0.00—3
12$0.000—0—$10.60—$0.00—$0.00—3
13$0.000—0—$61.03—$0.00—$0.00—5
14$0.000—0—$19.44—$0.00—$0.00—6
15$0.000—0—$13.12—$0.00—$0.00—4
16$0.000—0—$30.44—$0.00—$0.00—4
17$0.000—0—$3.67—$0.00—$0.00—1
18$0.000—0—$17.79—$0.00—$0.00—5
19$0.000—0—$47.49—$0.00—$0.00—6
20$0.000—2$0.000$20.67—$0.00—$0.00—3
21$0.000—0—$19.38—$0.00—$0.00—3
22$0.000—0—$31.09—$0.00—$0.00—3
23$0.000—0—$17.39—$0.00—$0.00—4

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-10 ran higherhours it ran lowersign test
CPM9 of 2415 of 24p = 0.307
CTR14 of 2410 of 24p = 0.541
click→install15 of 249 of 24p = 0.307
CPI7 of 2417 of 24p = 0.064

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-09 → 2026-09-10

Every shared hour, 2026-09-09 → 2026-09-10. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00936 → 1,3759.23 → 10.3912.29% → 11.35%22.6% → 19.9%0.332 → 0.461
011,020 → 1,73610.08 → 10.1513.82% → 12.85%22.0% → 23.3%0.332 → 0.339
021,273 → 1,84110.40 → 8.7711.86% → 12.71%23.2% → 19.2%0.378 → 0.359
031,279 → 1,7979.88 → 9.0413.21% → 12.41%19.5% → 21.5%0.383 → 0.339
041,255 → 1,68711.28 → 10.1113.86% → 10.97%15.5% → 17.3%0.524 → 0.533
051,220 → 1,46611.27 → 9.5612.95% → 13.64%20.3% → 23.5%0.430 → 0.298
061,199 → 1,36511.43 → 12.2714.60% → 12.38%17.7% → 22.5%0.442 → 0.441
071,187 → 1,4789.49 → 9.4213.06% → 12.86%18.7% → 17.9%0.389 → 0.410
081,217 → 1,6639.29 → 8.6512.16% → 11.91%18.9% → 15.7%0.404 → 0.464
091,283 → 1,8137.18 → 10.5613.56% → 13.02%20.1% → 16.5%0.263 → 0.491
101,313 → 3,53611.21 → 11.3613.25% → 17.99%18.4% → 19.8%0.460 → 0.319
111,267 → 4,15410.47 → 12.2814.29% → 18.18%16.6% → 15.8%0.442 → 0.429
121,256 → 4,1969.93 → 10.8314.25% → 15.99%20.1% → 19.4%0.346 → 0.350
131,263 → 3,28910.92 → 11.1814.41% → 14.53%17.0% → 17.8%0.445 → 0.433
141,397 → 2,94410.67 → 10.5715.68% → 14.64%15.5% → 17.6%0.439 → 0.409
151,976 → 3,3779.86 → 8.7313.61% → 14.81%16.0% → 16.4%0.453 → 0.360
162,091 → 2,8638.90 → 7.7712.77% → 13.76%15.7% → 18.3%0.443 → 0.309
172,542 → 2,8328.30 → 7.7212.55% → 16.84%18.2% → 22.2%0.364 → 0.206
182,316 → 2,59810.04 → 7.9113.95% → 14.28%18.3% → 20.8%0.394 → 0.267
191,898 → 1,97412.11 → 9.1713.44% → 14.94%18.4% → 20.3%0.489 → 0.302
201,539 → 1,58712.26 → 10.6312.41% → 17.33%24.1% → 22.5%0.410 → 0.272
211,293 → 1,25810.73 → 11.6814.46% → 15.34%21.9% → 25.9%0.339 → 0.294
221,011 → 1,28312.59 → 9.8314.74% → 16.29%19.5% → 17.7%0.439 → 0.341
231,155 → 1,25412.23 → 10.7414.63% → 13.16%18.3% → 21.2%0.456 → 0.385

Nothing separates on the sign test: CPM ran lower in 15 of 24 shared hours at p = 0.307, CPI lower in 17 at p = 0.064, CTR higher in 14 at p = 0.541 and click-to-install higher in 15 at p = 0.307; pooled, CPM went $10.31 to $10.01 and CPI $0.407 to $0.353 while impressions rose 56.1%.

CTR rose on the pooled read, 13.53% to 14.74% at p = 0.000, and the rise is the roster: templatewallo clicked at 19.03% over the hours it delivered and lifted the shared hours 10:00 to 12:00 UTC from 13.25%, 14.29% and 14.25% to 17.99%, 18.18% and 15.99%, while B1's three creatives read 13.54%, 12.82% and 8.01% in table A against 14.62%, 13.82% and 8.00% the day before.

Click-to-install carries two reads on this pair and they point the same way. The UTC pooled funnel over B1 and Dicey2 reads 18.73% to 19.25% at p = 0.472, which does not separate; the META-clock read of B1's campaign alone reads 22.25% to 25.71% at p = 0.000, a rise, carried by gymr2 at 17.45% to 22.34% while uploadpanelr2 and povposer2 do not separate. Dicey2's two creatives convert clicks at 16.83% and 5.48%, which holds the pooled figure under B1's own.

2026-09-11T21:35:26.429888 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 11 12 13 14 15 16 17 18 CTR % CTR 2026-09-09 2026-09-10 0 5 10 15 20 hour (UTC) 7 8 9 10 11 12 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 16 18 20 22 24 26 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.20 0.25 0.30 0.35 0.40 0.45 0.50 USD Cost per install Delivery by hour — 2026-09-10 against 2026-09-09, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-10

(i) The portfolio by country, 2026-09-10. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$136.3525.5%22,176$6.15431$0.316$367.042.69101
ID$34.506.5%5,970$5.78177$0.195$32.320.9420
MX$30.385.7%2,363$12.8686$0.353$21.510.7114
US$29.035.4%602$48.2623$1.262$29.901.0320
TR$23.164.3%1,380$16.7958$0.399$98.874.2713
AR$21.974.1%1,813$12.1273$0.301$5.980.276
BR$18.023.4%987$18.2666$0.273$22.091.238
MY$14.072.6%1,141$12.3339$0.361$29.602.106
CL$13.072.4%838$15.5832$0.408$7.120.542
GB$11.232.1%323$34.8218$0.624$13.941.247
CO$10.872.0%974$11.1539$0.279$11.861.098
PH$9.661.8%1,950$4.9552$0.186$6.690.696

156 further countries are not listed, $181.68 between them (34.0% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $88.12 from Meta 2026-09-09 and $215.91 from Meta 2026-09-10, a measured UTC-day total of $304.03; Dicey2 (UTC-7) $24.01 from Meta 2026-09-09 and $205.95 from Meta 2026-09-10, a measured UTC-day total of $229.96.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-10.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$61.7920.3%12,086$5.11189$0.327$177.242.8760
US$21.807.2%517$42.1520$1.090$14.950.6918
MX$21.747.2%1,962$11.0878$0.279$21.510.9914
ID$19.006.3%3,634$5.2387$0.218$17.630.9312
AR$15.775.2%1,460$10.8061$0.258$5.980.386
TR$15.665.2%927$16.8943$0.364$88.145.639
CL$9.113.0%681$13.3729$0.314$7.120.782
MY$8.522.8%789$10.8024$0.355$20.312.384
GB$7.962.6%263$30.2617$0.468$0.000.006
CO$7.552.5%760$9.9333$0.229$5.930.796
PH$6.142.0%1,432$4.2835$0.175$3.350.554
IT$5.441.8%263$20.6512$0.453$3.670.684

151 further countries are not listed, $103.55 between them (34.1% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$74.5632.4%10,090$7.39242$0.308$189.802.5541
BR$18.027.8%986$18.2766$0.273$22.091.238
ID$15.496.7%2,336$6.6390$0.172$14.690.958
MX$8.633.8%400$21.568$1.079$0.000.000
TR$7.503.3%452$16.5815$0.500$10.731.434
US$7.243.1%84$85.693$2.413$14.952.072
AR$6.202.7%353$17.5712$0.517$0.000.000
MY$5.552.4%352$15.7515$0.370$9.301.682
TH$4.251.8%424$10.048$0.532$0.000.000
CL$3.951.7%157$25.153$1.318$0.000.000
IT$3.891.7%97$40.013$1.296$0.000.001
PH$3.521.5%518$6.8017$0.207$3.350.952

122 further countries are not listed, $71.16 between them (30.9% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1 and Dicey2 on both sides and every ratio in it is a return, covering $1,078.46 of the day's $1,093.40 of within-day revenue; the $14.94 outside it is HR1's, an account with no country export.

The country cut carries within-day and no cohort column, so the settled horizon does not reach this grain; the returns below are the same measure the morning page carried, on this run's spend.

India rose from 24.3% to 25.5% of the buy and its within-day return went 1.39 to 2.69, with 101 people paying there on the day against 63; B1's India cell reads 2.87 on 60 payers and Dicey2's 2.55 on 41.

The United States fell from 6.1% to 5.4% of the buy while its CPM went $62.95 to $48.26; its return of 1.03 rests on 20 payers, 18 of them B1's. Turkey's 4.27 rests on 13 payers and is not readable at this sample size.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and both accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-11T21:35:26.540235 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN ID MX US TR AR BR MY CL GB CO PH 0 50 100 150 200 250 300 350 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-10 spend within-day revenue
Spend against within-day revenue, by country
2026-09-11T21:35:26.581491 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-10 (report clock)
Cost per install by country

The prior day, 2026-09-09, same two tables

(i) The portfolio by country, 2026-09-09. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$85.7524.3%14,442$5.94243$0.353$118.881.3963
MX$21.966.2%1,482$14.8254$0.407$13.610.6216
US$21.536.1%342$62.959$2.393$5.980.2814
ID$19.325.5%3,159$6.1182$0.236$8.810.467
TR$16.154.6%895$18.0439$0.414$40.812.5312
AR$15.434.4%1,065$14.4939$0.396$21.961.4210
CL$10.493.0%668$15.6929$0.362$7.120.683
BR$9.032.6%439$20.5620$0.451$6.310.703
CO$8.922.5%709$12.5832$0.279$5.930.664
GB$8.012.3%217$36.957$1.145$3.480.436
MY$7.422.1%599$12.3915$0.495$3.180.436
PH$6.871.9%1,456$4.7243$0.160$6.690.976

144 further countries are not listed, $121.48 between them (34.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $60.16 from Meta 2026-09-08 and $189.89 from Meta 2026-09-09, a measured UTC-day total of $250.05; Dicey2 (UTC-7) $26.25 from Meta 2026-09-08 and $76.06 from Meta 2026-09-09, a measured UTC-day total of $102.31.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-09.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$56.2722.5%10,906$5.16206$0.273$82.341.4652
MX$16.166.5%1,273$12.6954$0.299$13.610.8415
US$16.076.4%282$56.919$1.785$5.980.3714
ID$14.175.7%2,522$5.6271$0.200$8.810.627
TR$11.854.7%747$15.8630$0.395$7.150.609
AR$11.424.6%908$12.5933$0.346$21.961.929
CL$8.523.4%595$14.3129$0.294$7.120.843
CO$7.122.8%618$11.5231$0.230$5.930.833
GB$5.632.3%183$30.767$0.804$3.480.626
PH$5.162.1%1,188$4.3440$0.129$6.691.306
MY$5.082.0%461$11.0113$0.390$3.180.635
PE$4.591.8%424$10.8419$0.242$2.940.644

141 further countries are not listed, $88.01 between them (35.2% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$29.4828.8%3,536$8.3437$0.797$36.541.2411
BR$9.038.8%439$20.5620$0.451$6.310.703
MX$5.805.7%209$27.810—$0.000.001
US$5.475.3%60$91.540—$0.000.000
ID$5.155.0%637$8.0911$0.468$0.000.000
TR$4.304.2%148$29.059$0.478$33.667.833
AR$4.013.9%157$25.516$0.668$0.000.001
TH$2.932.9%237$12.345$0.585$0.000.000
GB$2.392.3%34$70.230—$0.000.000
MY$2.352.3%138$16.982$1.173$0.000.001
CL$1.971.9%73$26.900—$0.000.000
CO$1.801.8%91$19.841$1.796$0.000.001

107 further countries are not listed, $27.66 between them (27.0% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

Aggregate, both days

2026-09-092026-09-10change
spend$352.36$533.99+51.5%
impressions34,18653,366+56.1%
CPM$10.31$10.01−2.9%
registrations (ours)9761,665+70.6%
cost per registration$0.361$0.321−11.2%
booked$3,128.17 (8.88)$3,696.55 (6.92)+18.2%
Meta booked$2,843.39 (8.07)$3,836.55 (7.18)
within-day$478.68 (1.36)$1,093.40 (2.05)+128.4%
cohort @ 24h$622.87 (1.77)$1,361.38 (2.55)+118.6%
booked payers304376+72
payer rate (8h)7.6%8.3%+0.7 pts
payer rate (d0)8.6%9.0%+0.4 pts
ARPU (8h)$0.4848$0.5929+22.3%
ARPU (d0)$0.6382$0.8176+28.1%
ARPPU (8h)$6.39$7.15+11.9%
ARPPU (d0)$7.42$9.08+22.4%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-09$352.3634,18610.314,62413.53%86618.73%$0.407
2026-09-10$533.9953,36610.017,86414.74%1,51419.25%$0.353
  • click → install 18.73% → 19.25% (+2.8%, p = 0.472) — did not separate.
  • CTR 13.53% → 14.74% (+8.9%, p = 0.000) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $352.36 and $533.99 and the day tables read the same, because HR2 is unmeasured on both days.

Both horizons are closed on both days, and the settled one went 1.77 to 2.55, $622.87 to $1,361.38 at 100% coverage on each, against 1.34 to 1.85 at 8 h on the same two cohorts.

The 24 h cohort stands $267.98 above within-day on this day where on 09-09 the gap was $144.19, and every dollar of it belongs to an install at 08:00 UTC or later, whose 24 h window runs past midnight; the two measures agree in every hour before 08:00 and in three after it.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-10share
2026-09-10$1,093.4029.6%
2026-09-09$164.324.4%
2026-09-08$174.464.7%
2026-09-07$168.744.6%
2026-09-06$247.006.7%
2026-09-05$267.407.2%

Six install days carry $2,115.32 of the day's money; the remaining $1,581.23 arrived from installs on or before 09-04, which the instrument does not list separately.

$2,603.15 of the day's money came from installs bought before it, 70.4%, against 84.7% on 09-09, which is why booked rose 18.2% on a day whose spend rose 51.5%: the day's own installs went from 15.3% of the money to 29.6%.

2026-09-11T21:35:26.650677 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 3500 USD 8.88 1.36 1.77 6.92 2.05 2.55 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-09 against 2026-09-10 (UTC) 2026-09-09 2026-09-10
The three revenue measures on both days, ROAS above each bar
2026-09-11T21:35:26.705994 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-09 2026-09-10 0 500 1000 1500 2000 2500 3000 3500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-10.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$284.5657.9%32,107$8.861,021$0.279$672.382.36226
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$207.2042.1%18,650$11.11615$0.337$406.081.9688
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—10$0.000$14.94—8
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—7$0.000$0.00—47

(ii) The same, per account, 2026-09-10.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$284.56100.0%32,107$8.861,021$0.279$672.382.36226

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—7

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$207.20100.0%18,650$11.11615$0.337$406.081.9688

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—10$0.000$14.94—8

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—7$0.000$0.00—47

⚠ This section and the one below are cut on each account's own day from the day export, not on the report clock. B1's account day 09-10 runs from 07:00 UTC on 09-10 to 07:00 UTC on 09-11. Tables A and B below and the hourly sections above are on UTC.

Both campaigns' CPM fell on their own days, B1's $9.12 to $8.86 and Dicey2's $14.76 to $11.11, on $284.56 and $207.20 of account-day spend; B1's share of the two went 73.5% to 57.9%, and it spent $284.56 of a $300 daily budget.

Activity history, B1, requested over 2026-09-08 to 2026-09-12 and rendered as Sep 8, 2026 to Sep 11, 2026, asserted before any row of it was read. It holds no budget change and no entry inside this report day. Its newest rows before the day are templatewallg and templatewalln moving from Pending Process to Pending Review at 23:18 UTC on 09-09 and templatewalln moving from Pending Review to Inactive at 23:25, neither ad taking spend; its next rows fall a day after the report day, on 09-11, when the campaign budget went from $300 to $150 at 17:38 UTC and the campaign was switched off at 18:01. Both days of the pair sit inside R4-300.

The day export was pulled after that switch-off, so it reads the roster stopped. B1's uploadpanelr2 and gymr2 read not delivering and povposer2 inactive, against active on the morning run; shirtr2, templatewallc, uploadpanelb and templatewallr2 read recently rejected. A rebuilt povposer2 is active in a new B1 campaign that first spent on 09-11 and took nothing on either day of this pair. On Dicey2, pooldirectr2 is active, templatewallo is recently rejected with a last delivering hour of 23:00 UTC on 09-10, templatewalld and poolphotor2 are recently rejected, and kimonor2 took nothing and reads inactive; Dicey2's activity history is not staged, so when templatewallo was rejected is not on this run.

HR2's campaign reads $0.00 with 7 registrations against it, because its day export was not pulled on this run; the 57.9% and 42.1% shares are B1 against Dicey2 alone.

The round the estimator is scoped to opened after this report day and has no data in the run's window. It is the 09-11 10:52 account-time change, 10.7 h old at this cut, and its H=6, H=12 and H=24 all read not covered because the run's Meta side ends at 23:00 on 09-10. The VERDICT table therefore renders at 6 h over the delivery that preceded the change and labels itself shape rather than a cull, so no round verdict is taken from this page and none is available for 09-10.

Revenue cannot carry a verdict between arms on this account: 1,916 installs and 132 payers with a coefficient of variation of 5.81, and the largest regime-matched arm, 1,259 installs, is 10% of what a 20% resolution needs.

The prior day, 2026-09-09, same two tables

(i) Every campaign the portfolio ran, 2026-09-09.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$278.0173.5%30,492$9.12828$0.336$389.231.40202
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$100.0726.5%6,779$14.76117$0.855$82.900.8329
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—16$0.000$2.99—8
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—11
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—3$0.000$3.56—54

(ii) The same, per account, 2026-09-09.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$278.01100.0%30,492$9.12828$0.336$389.231.40202

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—12$0.000$0.00—11

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$100.07100.0%6,779$14.76117$0.855$82.900.8329

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—16$0.000$2.99—8

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—3$0.000$3.56—54

Every asset

(i) Every asset the portfolio ran, 2026-09-10. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$188.2817,674$10.65590$0.319$395.962.10$490.3759
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$146.6917,131$8.56670$0.219$369.242.52$483.7364
vid_ww_gymr2_12s_9x16_sn_v1B1$90.2310,244$8.81249$0.362$235.312.61$245.9934
vid_ww_povposer2_8s_9x16_sn_v1B1$47.644,732$10.0747$1.014$67.821.42$97.7310
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$18.92976$19.3918$1.051$6.560.35$6.563
vid_ww_lace_10s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0018
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0010
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—8$0.000$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.0016
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$14.94—$29.887
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.0027
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—4$0.000$0.00—$0.005
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—3$0.000$0.00—$3.5617
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$0.000
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0016
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.001
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$3.56—$3.565
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0010
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_poolphotor2_14s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.008
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-09-10.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$146.6917,131$8.56670$0.219$369.242.52$483.7364
vid_ww_gymr2_12s_9x16_sn_v1B1$90.2310,244$8.81249$0.362$235.312.61$245.9934
vid_ww_povposer2_8s_9x16_sn_v1B1$47.644,732$10.0747$1.014$67.821.42$97.7310
vid_ww_lace_10s_9x16_sn_v1B1$0.000—23$0.000$0.00—$0.0018
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.0010
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.0016
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.0016
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.004
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0010
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.006
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—8$0.000$0.00—$0.003
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.001
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$188.2817,674$10.65590$0.319$395.962.10$490.3759
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$18.92976$19.3918$1.051$6.560.35$6.563
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—4$0.000$0.00—$0.005
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—1$0.000$3.56—$3.565
vid_ww_poolphotor2_14s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_creamsolara_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.008

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—6$0.000$14.94—$29.887
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.000

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.0027
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—3$0.000$0.00—$3.5617

Four assets read less spend here than in table A and one reads the same, because the account day runs seven hours behind the UTC day: pooldirectr2 reads $18.92 here against $41.68 on the report clock, gymr2 $90.23 against $102.43, uploadpanelr2 $146.69 against $151.42 and povposer2 $47.64 against $50.18, while templatewallo, which delivered from 09:00 to 23:00 UTC, reads $188.28 on both.

vid_ww_gym_12s_9x16_sn_v1 - Copy is two ad ids under one ledger name, which the ads map labels HR2/fittingroom and HR2/povpose; neither is Dicey2/fittingroomb, B1/povposeb or B1/gymr2.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01; the editor-tabs concept has never been live anywhere.

2026-09-11T21:35:26.764848 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 CTR % CTR by hour — every asset, 2026-09-10 (UTC) Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 Dicey2/pooldirectr2
CTR by hour, one line per asset
2026-09-11T21:35:26.931899 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 30 35 installs / clicks % Click → install by hour — every asset, 2026-09-10 (UTC) Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 Dicey2/pooldirectr2
Click-to-install by hour, one line per asset
2026-09-11T21:35:26.994474 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 1 2 3 4 USD Cost per install by hour — every asset, 2026-09-10 (UTC) Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 Dicey2/pooldirectr2
Cost per install by hour, one line per asset
2026-09-11T21:35:26.831768 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 USD per 1,000 impressions CPM by hour — every asset, 2026-09-10 (UTC) Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 Dicey2/pooldirectr2
CPM by hour, one line per asset

The prior day, 2026-09-09, same two tables

(i) Every asset the portfolio ran, 2026-09-09. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$118.0614,992$7.87514$0.230$178.201.51$201.1551
vid_ww_gymr2_12s_9x16_sn_v1B1$117.0711,169$10.48256$0.457$167.191.43$176.7328
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$63.814,902$13.02101$0.632$72.931.14$141.308
vid_ww_povposer2_8s_9x16_sn_v1B1$42.884,331$9.9029$1.479$43.841.02$50.856
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$36.261,877$19.3213$2.789$9.970.28$27.073
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$3.4011
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—8$0.000$2.99—$18.814
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.0011
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.004
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—5$0.000$0.00—$0.002
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.0014
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.000
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—2$0.000$0.00—$0.0016
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.003
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.001
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—1$0.000$3.56—$3.5629
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0012
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0010
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.008
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.006
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.0011
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003

(ii) The same, per account, 2026-09-09.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$118.0614,992$7.87514$0.230$178.201.51$201.1551
vid_ww_gymr2_12s_9x16_sn_v1B1$117.0711,169$10.48256$0.457$167.191.43$176.7328
vid_ww_povposer2_8s_9x16_sn_v1B1$42.884,331$9.9029$1.479$43.841.02$50.856
vid_ww_lace_10s_9x16_sn_v1B1$0.000—9$0.000$0.00—$3.4011
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—7$0.000$0.00—$0.0011
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—4$0.000$0.00—$0.0014
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0010
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_povposeb_8s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0012
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.005
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.0010
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—0—$0.00—$0.008
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.0011
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—7$0.000$0.00—$0.004
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.000
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.003
vid_ww_kimono_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$63.814,902$13.02101$0.632$72.931.14$141.308
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$36.261,877$19.3213$2.789$9.970.28$27.073
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.006
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.006
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—8$0.000$2.99—$18.814
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—5$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.001
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—2$0.000$0.00—$0.0016
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—1$0.000$3.56—$3.5629

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
Dicey2/templatewallo$188.2817,67410.653,36419.03%56616.83%$0.333
B1/uploadpanelr2$151.4217,9648.432,43313.54%63726.18%$0.238
B1/gymr2$102.4310,6189.651,36112.82%24518.00%$0.418
B1/povposer2$50.184,94610.153968.01%4411.11%$1.140
Dicey2/pooldirectr2$41.682,16419.2631014.33%175.48%$2.452
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/lace$0.000—0—0——
KBM1/pooldirect$0.000—0—0——
KBM1/shirt$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/pool5$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/madapp$0.000—0—1—$0.000
B1/templatewall$0.000—0—0——
B1/trainpress2$0.000—0—0——
B1/poolphotob$0.000—0—0——
B1/shirtb$0.000—0—1—$0.000
Dicey2/jetconeb$0.000—0—0——
Dicey2/lacer2$0.000—0—1—$0.000
Dicey2/poolphotor2$0.000—0—0——
B1/uploadpanelb$0.000—0—1—$0.000
Dicey2/kimonor2$0.000—0—1—$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
Dicey2/templatewallo$395.962.10 (3.97)$395.962.10$490.372.606010.2%0.8318.1710.6%
B1/uploadpanelr2$496.823.28 (5.55)$369.242.44$483.733.19477.0%0.72010.2913.8%
B1/gymr2$276.822.70 (4.78)$235.312.30$245.992.40249.6%0.98010.2529.4%
B1/povposer2$74.831.49 (7.23)$67.821.35$97.731.95919.1%2.07910.8622.0%
Dicey2/pooldirectr2$23.660.57 (9.00)$6.560.16$6.560.16211.1%0.3643.2854.5%
B1/lace$112.84— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$230.57— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$303.25— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$91.72— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$87.97— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$19.61— (—)$0.00—$0.00—00.0%0.000——
KBM1/lace$3.28— (—)$0.00—$0.00—00.0%0.000——
KBM1/pooldirect$3.42— (—)$0.00—$0.00—00.0%0.000——
KBM1/shirt$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$76.26— (—)$14.94—$29.88—6100.0%4.9814.9820.0%
HR1/shirt$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$80.22— (—)$0.00—$3.56—1100.0%3.5593.56—
HR2/povpose$115.52— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$251.24— (—)$0.00—$0.00—00.0%0.000——
B1/madapp$140.13— (—)$0.00—$0.00—00.0%0.000——
B1/templatewall$100.58— (—)$0.00—$0.00—00.0%0.000——
B1/trainpress2$3.56— (—)$0.00—$0.00—00.0%0.000——
B1/poolphotob$56.08— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$262.91— (—)$0.00—$0.00—00.0%0.000——
Dicey2/jetconeb$11.86— (—)$0.00—$0.00—00.0%0.000——
Dicey2/lacer2$45.07— (—)$0.00—$0.00—00.0%0.000——
Dicey2/poolphotor2$0.00— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelb$45.48— (—)$0.00—$0.00—00.0%0.000——
Dicey2/kimonor2$77.86— (—)$3.56—$3.56—1100.0%3.5593.56100.0%

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
Dicey2/templatewallo$188.2833.9%2.5%63.6%3.8%
B1/uploadpanelr2$146.6918.2%6.0%75.9%2.4%
B1/gymr2$90.2322.2%5.8%72.0%2.5%
B1/povposer2$47.6423.0%13.0%63.9%0.0%
Dicey2/pooldirectr2$18.9225.4%4.2%70.4%0.0%

Three rows clear the 16-payer bar at the settled horizon, Dicey2/templatewallo on 60 payers, B1/uploadpanelr2 on 47 and B1/gymr2 on 24; every other row that spent is under it.

Dicey2/templatewallo reads 2.60 at 24 h on its first and only day: $188.28 for 566 installs at $0.333, a CTR of 19.03% and a click-to-install of 16.83%, a payer rate (d0) of 10.2% and an ARPPU (d0) of $8.17, with 10.6% of its money in one basket. It delivered from 09:00 UTC and reads recently rejected at the pull.

B1/uploadpanelr2 reads 3.19 at 24 h against 1.86 at the same horizon on 09-09, on the same budget and the same roster: $151.42 for 637 installs at $0.238, a CTR of 13.54% and a click-to-install of 26.18%, an ARPPU (d0) of $10.29 against $5.59 on 47 payers against 36, with 13.8% of its money in one basket.

B1/gymr2 reads 2.40 at 24 h on 24 payers against 1.66 on 28: $102.43 for 245 installs at $0.418, a CTR of 12.82% and a click-to-install of 18.00%, an ARPPU (d0) of $10.25 against $6.31, with 29.4% of its money in one basket, so nearly a third of the row is one person.

Both readable B1 arms moved on the basket rather than on the payer rate: payer rate (d0) held at 7.0% on uploadpanelr2 and fell 10.9% to 9.6% on gymr2, while ARPPU (d0) went $5.59 to $10.29 and $6.31 to $10.25. The largest-payer share rose on both, so the concentration is what to watch rather than a change in how many people paid.

On the matched roster B1's delivery moved by a few points and its return by more: cost per install went $0.217 to $0.238 on uploadpanelr2, $0.452 to $0.418 on gymr2 and $1.227 to $1.140 on povposer2, CTR 14.62% to 13.54%, 13.82% to 12.82% and 8.00% to 8.01%, while the 24 h return went 1.86 to 3.19, 1.66 to 2.40 and 1.43 to 1.95.

B1/povposer2 reads 1.95 at 24 h on 9 payers and Dicey2/pooldirectr2 0.16 on 2 with 54.5% of its money in one basket; neither is readable at this sample size.

Twenty-five rows in table B carry no measured spend and $2,119.43 of booked revenue between them, 57.3% of Sinai's booked total: eleven are B1 creatives stopped before the day, $1,435.09, four are Dicey2's, $134.79, and ten are KBM1's, HR1's and HR2's, $549.55, whose accounts export nothing. Three of the twenty-five carry 24 h cohort revenue, HR1/bodysuit at $29.88 on six payers, HR2/fittingroom and Dicey2/kimonor2 at $3.56 on one each.

Installs cost $0.238 to $2.452 across the five assets that spent on the report clock, B1/uploadpanelr2 at the bottom and Dicey2/pooldirectr2 at the top on 17 installs; the spread is delivery, and cost per install does not rank an asset here.

Table C is a META-day cut and its five rows are the account-day roster, so it holds pooldirectr2 at $18.92 where table A holds $41.68; read it for mix.

Every asset bought between 18.2% and 33.9% of its spend in India and 2.5% to 13.0% in the United States, and the United States returned 3.8% of templatewallo's revenue, 2.4% of uploadpanelr2's, 2.5% of gymr2's and none of the other two's.

The three per-user charts below are drawn at d0, which is this page's own horizon, so their 2026-09-10 point sits on a cohort that has closed and can be read against the days beside it.

2026-09-11T21:35:27.163322 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-10 (META day) IN ID MX US TR AR other
Where each asset bought: share of its own spend by region
2026-09-11T21:35:27.222783 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 0.0 0.5 1.0 1.5 2.0 2.5 3.0 USD per install Cost per install by region — every asset, 2026-09-10 (META day) IN ID MX US TR AR
Cost per install by region, every asset
2026-09-11T21:35:27.283874 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2 0 25 50 75 100 125 150 175 USD Within-day revenue by region — every asset, 2026-09-10 (META day) IN ID MX US TR AR
Within-day revenue by region, every asset
2026-09-11T21:35:27.443593 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-07 09-08 09-09 09-10 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/uploadpanelr2 B1/gymr2 Dicey2/templatewallo Dicey2/lacer2 B1/uploadpanelb Dicey2/kimonor2 B1/povposer2 Dicey2/templatewalld B1/shirtr2 B1/poolslowr2 B1/templatewallr2 B1/templatewallc B1/povposeb Dicey2/fittingroomb B1/lace
Payer rate d0 by day, one line per asset
2026-09-11T21:35:27.545033 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-07 09-08 09-09 09-10 day (UTC) 0.00 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 cohort USD per install ARPU d0 by day — every asset (UTC) B1/uploadpanelr2 B1/gymr2 Dicey2/templatewallo Dicey2/lacer2 B1/uploadpanelb Dicey2/kimonor2 B1/povposer2 Dicey2/templatewalld B1/shirtr2 B1/poolslowr2 B1/templatewallr2 B1/templatewallc B1/povposeb Dicey2/fittingroomb B1/lace
ARPU d0 by day, one line per asset
2026-09-11T21:35:27.650461 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-07 09-08 09-09 09-10 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/uploadpanelr2 B1/gymr2 Dicey2/templatewallo Dicey2/lacer2 B1/uploadpanelb Dicey2/kimonor2 B1/povposer2 Dicey2/templatewalld B1/shirtr2 B1/poolslowr2 B1/templatewallr2 B1/templatewallc B1/povposeb
ARPPU d0 by day, one line per asset
2026-09-11T21:35:27.736919 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-07 09-08 09-09 09-10 day (UTC) 0 1 2 3 4 5 revenue / spend Within-day ROAS by day — every asset (UTC) B1/uploadpanelr2 B1/gymr2 Dicey2/templatewallo Dicey2/lacer2 B1/uploadpanelb Dicey2/kimonor2 B1/povposer2 Dicey2/templatewalld B1/shirtr2 B1/poolslowr2 B1/templatewallr2 B1/templatewallc B1/povposeb Dicey2/fittingroomb
Within-day ROAS by day, one line per asset
2026-09-11T21:35:27.832401 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-10 Dicey2/templatewallo B1/uploadpanelr2 B1/gymr2 B1/povposer2
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-10, as it bought nothing on 2026-09-09, and $514.15 still arrived from people who installed before the day.

The day, and every account

2026-09-10 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—18$0.000
B1$0.000%0—16$0.000
Nomad Node$0.000%0—2$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—

2026-09-10 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$514.15—$0.00—$0.00—00.0%$0.0000—
B1$346.66—$0.00—$0.00—00.0%$0.0000—
Nomad Node$136.56—$0.00—$0.00—00.0%$0.0000—
KBM1$30.93—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———

Each account, 2026-09-09 against 2026-09-10, one table each.

B1

2026-09-092026-09-10change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1216+33.3%
cost per registration$0.000$0.000—
booked$282.11$346.66+22.9%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1014+4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-092026-09-10change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)42−50.0%
cost per registration$0.000$0.000—
booked$40.76$136.56+235.0%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers33+0
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

Nobody who registered on this day paid inside 24 hours, 18 registrations across B1 and Nomad Node, and nobody did the day before, so the app's per-user rows at both horizons are zeros on samples of sixteen and eighteen.

Booked revenue rose $327.85 to $514.15, $282.11 to $346.66 in B1, $40.76 to $136.56 in Nomad Node and $4.99 to $30.93 in KBM1, from cohorts bought before 08-23, which is the last day any Vloom campaign delivered.

The booked column disagrees with the money ledger by $463.59 on this day. The ledger reads $977.74 for Vloom against the $514.15 on this page, after $115.11 on 09-09, and Sinai's ledger row sits $22.38 above its page figure, $3,718.93 against $3,696.55, after $13.10 the day before.

Hourly, 2026-09-10

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1 and Dicey2 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences. The last Vloom delivery was the shared Nomad Node pair on 08-23. The charts this section would carry are not drawn, and no figure on this page is Vloom's: the figure directory for the day holds Sinai's nineteen and nothing else.

Country, 2026-09-10

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

Both horizons are closed on both days and rest on no payer on either, so the app's per-user rows are zeros on samples of sixteen and eighteen and no return in this tab is defined.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-10.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—10$0.000$0.00—14
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—3$0.000$0.00—0
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—1
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—2
bailingxia_meituan_t1_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_t2_cvr_260723B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—1$0.000$0.00—0

(ii) The same, per account, 2026-09-10.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—10$0.000$0.00—14
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—3$0.000$0.00—0
bailingxia_meituan_t1_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_t2_cvr_260723B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—1$0.000$0.00—0

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—1
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—1$0.000$0.00—2

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns and the Nomad Node pair's, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-10. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—6$0.000$0.00—$0.0011
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.001
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—1$0.000$0.00—$0.000
vid_control_sexy_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.000

(ii) The same, per account, 2026-09-10.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—6$0.000$0.00—$0.0011
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_ww_lounge_8s_9x16_v1B1$0.000—2$0.000$0.00—$0.002
vid_control_sexy_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—1$0.000$0.00—$0.000

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—1$0.000$0.00—$0.001
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—1$0.000$0.00—$0.000

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 16 in B1 and 2 in Nomad Node, and none of them paid inside 24 hours.

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and the account that now buys it.

Bslate had no campaign in any account on 2026-09-10. Its first went live in Dicey2 on 09-11, a day after this report day, so every section in this tab is a stated absence rather than a result. The app is carried here because it is the third product on this portfolio's ledgers and a dropped tab would read as an oversight.

The day, and every account

2026-09-10
spend$0.00
impressions0
CPM$0.00
registrations (ours)0
cost per registration$0.000
booked$0.00
Meta booked—
within-day$0.00
cohort @ 24h$0.00
booked payers0
payer rate (8h)0.0%
payer rate (d0)0.0%
ARPU (8h)$0.0000
ARPU (d0)$0.0000
ARPPU (8h)$0.00
ARPPU (d0)$0.00

2026-09-10 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—0—
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—

2026-09-10 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$0.00—$0.00—$0.00—0———
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———

Each account, 2026-09-10. There is no prior day to compare against: nothing here delivered before this day.

B1 — nothing delivered and nobody registered on this day.

Nomad Node — nothing delivered and nobody registered on this day.

KBM1 — nothing delivered and nobody registered on this day.

Dicey2 — nothing delivered and nobody registered on this day.

HR1 — nothing delivered and nobody registered on this day.

HR2 — nothing delivered and nobody registered on this day.

The money ledger reads $5.98 and 5 new users for Bslate on this day while the table above reads $0.00 booked, because the page's booked column is keyed to campaign ids and the app had no campaign; that money is not paid traffic and no measure on this page can attribute it.

Hourly, 2026-09-10

No hourly section: no Bslate campaign existed on this day, so no hour can carry one. The account that now buys it, Dicey2, exported every hour and carried no Bslate delivery.

Country, 2026-09-10

No country section: a country split of no spend has no rows.

Aggregate, both days

No aggregate: the app has no prior day on this portfolio and took no money through a campaign on this one, so there is no funnel to pool and no cohort to close.

The campaigns

No campaign section: nothing delivered or registered in any account. The campaign that carries this app, in Dicey2, first appears in the day export on 09-11.

Every asset

No asset section: nothing delivered or registered in any account. The two ads that now run this app in Dicey2 first appear in the day export on 09-11.

3Caveats

This is the settled 24 h publication of 2026-09-10 and it completes the 8 h page written on the morning of 09-11. The horizon closed at 00:00 UTC on 2026-09-12 and this run's payment cut is 04:11 to 04:29 UTC the same day, so every cohort @ 24h and (d0) cell that was blank on the morning page now carries a figure at 100% coverage. The 8 h rows are unchanged and are never set against the 24 h ones.

Every delivery figure on this page is larger than the morning page's, because the Meta exports settled after it. The portfolio reads $533.99 here against $532.54, B1 $304.03 against $303.07, Dicey2 $229.96 against $229.47 and impressions 53,366 against 53,260. No revenue figure moved with them, and the 09-09 column is the same one the 09-09 page carried after its own settling.

B1's side of the pair is matched on budget and on roster, the first such pair in the series. Both days sit inside R4-300 with no budget change in the activity history, uploadpanelr2, gymr2 and povposer2 delivered every hour of both days, and no delivering ad changed status between 15:52 UTC on 09-08, when Meta set shirtr2 Not Approved, and the end of this report day. B1's day-over-day delivery figures are two readings of one buy; what they measure is the auction and the day, not a change anyone made.

Dicey2 changed its roster inside the day, and its budget history is not staged on this run. templatewallo entered at 09:00 UTC and took $188.28 of the account's $229.96, kimonor2 took nothing after 21:00 UTC on 09-09, and templatewallo reads recently rejected at the pull, so every Dicey2 day-over-day figure is a roster difference before it is anything else. The run pulls B1's activity history only, so whether Dicey2's daily budget moved is not on this page.

The pull ran on 09-11 after that day's campaign changes, so the delivery states this page reports are later than the day it reports. B1's campaign was switched off at 18:01 UTC on 09-11 and its three creatives read not delivering or inactive at the pull; a rebuilt povposer2 runs in a new B1 campaign that first spent on 09-11. None of that touches either day of this pair, and no figure in any table above comes from it.

HR2 registered 7 people on 2026-09-10 and none of the spend behind them is measured, for the seventh day. The pull records the account as disabled since an identity checkpoint on 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $460.82 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides five accounts' revenue or registrations by two accounts' spend, on both days. The comparison this page supports is B1 and Dicey2 on both sides, $352.36 to $533.99, which is the pooled funnel; those two accounts registered 945 and 1,636 people and booked $2,437.60 and $3,070.67.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves four of the five assets that spent. pooldirectr2 carries $41.68 of report-day spend and $18.92 of account-day spend, gymr2 $102.43 and $90.23, uploadpanelr2 $151.42 and $146.69, povposer2 $50.18 and $47.64, and templatewallo $188.28 on both. Tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/uploadpanelr2 reads 64 in one and 47 in the other, and the 16-payer bar is being applied to two different populations.

The estimator's round verdict is not the ranking on this page and must not be read as one. The round it is scoped to opened at 10:52 account time on 09-11, a day after this report day, and the run loads the account days 09-09 and 09-10, so all three of its horizons read not covered and its table renders at 6 h over the delivery that preceded the change. The 24 h read of the previous round, the 09-07 20:30 asset change, is on 09-09's evening page and this run does not repeat it.

There is no cull basis for 09-10 on this page. A cull is taken on a round's 24 h read, this run carries no round whose window reaches this day, and table B ranks nothing by itself.

The install-to-pay read on the META clock does not separate. It reads 6.99% to 6.80% at p = 0.872 on B1's campaign alone, with both days' payer columns matured at H=6; the same quantity at 24 h on the report clock is B1's payer rate (d0), 8.5% to 7.8%, and the two are different windows on different populations.

There is no ours / Meta instrument reading for Sinai in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 0.96 ratio the UTC pass prints is stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and is not the gate.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

The strike is a property of the line, and the size of what it dismisses varies by account. On Dicey2's own row Meta books $1,404.09 against the $705.64 in our records, and on B1's $2,432.46 against $2,365.03. The excess is not split per account or per asset, so Dicey2's (Meta) brackets in table B are not that account's revenue.

All three apps' booked columns disagree with the money ledger on this day, and Vloom's gap grew. Vloom's is $463.59, $977.74 in the ledger against the $514.15 this page carries, after $115.11 on 09-09, and it sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that no longer resolve to one. Sinai's is $22.38, $3,718.93 against $3,696.55, after $13.10 on 09-09; Bslate's is $5.98 against a page figure of $0.00, which is the same mechanism on an app with no campaign at all. This run does not localise either of the last two.

The money ledger names sixty-eight account-days it cannot measure. Seven are sinai_ww/HR2 on 09-04 to 09-10; the rest are NN2, KBM1 and HR1 across 08-29 to 09-10 and the shared pair on 09-09 and 09-10, every one of them stopped by Meta or recorded disabled before the day it misses. The ledger's $533.99 for this day matches the page and is short by HR2's unmeasured spend.

Two different kinds of zero sit in the account tables. B1 and Dicey2 exported at every grain, so their zeros are measured. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run: the pull records NN2, KBM1 and HR1 as stopped by Meta on 08-23, 08-24 and 08-24, HR2 as disabled on 09-04 and NN1 as disabled on 09-09, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block. Each is absent by name, so the section's spend and its revenue are both B1's and Dicey2's and its ratios are returns.

One campaign id in our Sinai records belongs to no known account, and carries 74 rows. It is 120251657435560364, the B1 campaign built on 09-11, so none of its rows fall on either day of this pair and the per-account registrations still sum to the portfolio line on both. It needs an entry in the account roster before it delivers into a report.

97 ad names in the sweep do not follow the naming convention and can only be matched exactly. No rejected asset is attached in another account, so nothing was pulled across.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

2026-09-10 is settled and the first B1 pair matched on budget and roster both is readable at one horizon, so its numbers answer how the day did rather than which creative produced it: at 24 h the account went 1.73 to 2.72 on 80 payers against 70, and the rise sits in the basket rather than in how many people paid.

Both readable B1 arms doubled their basket and neither moved its payer rate, uploadpanelr2 $5.59 to $10.29 at a flat 7.0% and gymr2 $6.31 to $10.25 at 10.9% to 9.6%, with the largest single payer holding 13.8% and 29.4% of each row. A basket that doubles on 47 and 24 payers is the figure to re-read on the next settled day before anything is built on it.

templatewallo is off after one day. It took $188.28 of Dicey2's $229.96 at 2.60 on 60 payers at the settled horizon and reads recently rejected at the pull; Dicey2's account day 09-11 is running on pooldirectr2 alone, which read 0.16 at 24 h on 2 payers at $2.452 an install, so what the account delivers next rests on a creative that is not readable at this sample size.

B1's buy was rebuilt the day after this one, so the next pair will not be matched. The campaign that carries this pair had its budget cut from $300 to $150 and was switched off on 09-11, and a new campaign on a different pixel carrying a rebuilt povposer2 took its place; 09-11 against 09-10 is a budget change and a roster change at once, and the estimator's round for it opens at 10:52 account time on 09-11.

Bslate's tab has content from 09-11 onward and needs its Adjust token before it does. Its first campaign went live in Dicey2 that day with two ads, and the money ledger's DAU column is empty for the app because no Adjust app token is configured for it.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for seven days. While it registers people against $0.00 of measured spend and books $460.82, every blended figure on the page is two accounts' cost against five accounts' revenue.

All three apps' booked columns have to be reconciled with the money ledger before any of them is quoted from it. Vloom's differs by $463.59 on this day after $115.11, in the same direction as every day since 09-06 and four times the day before; Sinai's by $22.38 after $13.10, and Bslate's whole $5.98 sits outside the page.

5Reproduce

Staged in _runs/2026-09-12_2026-09-10_daily_auto/ at 04:11 to 04:35 UTC on 09-12, four hours after the 24 h horizon closed; this is the day's settled publication and it rewrites the 8 h page staged at 08:14 UTC on 09-11.

# the pull, both ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-10
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-09,2026-09-10
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-10 --prev 2026-09-09 --days 2026-09-07,2026-09-08,2026-09-09,2026-09-10 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-10_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-10_sinai

Payment cut 2026-09-12 04:29 UTC on the Sinai ledger, 04:28 UTC on Bslate's and 04:11 UTC on Vloom's; the estimator, the asset probe and the matched-hours funnel on the META clock run on a 2026-09-11 21:29 PT cut. B1's campaign activity history was requested over 2026-09-08 to 2026-09-12 and the range the page actually rendered, Sep 8, 2026 to Sep 11, 2026, was asserted before any row of it was read. HR2 exported nothing to this run at any grain, the pull recording it as disabled since 09-04, which is why it is in every day-grain and hourly table out of the registration and payment ledgers and in none of the others.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2 and HR2 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: the 24 h horizon is closed on both 09-09 and 09-10, so every 24 h row carries a figure and the comparison the page supports is at the settled horizon.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. B1's campaign held $300 a day across both days of this pair and was cut to $150 on 09-11; Dicey2's budget history is not staged on this run.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.