Daily campaign report — 2026-09-13, against 2026-09-12

The business spent $678.13 on 2026-09-13 against $455.51 the day before and booked $4,528.45 against $4,290.20. Sinai was bought for a twenty-first day and Bslate for a third, B1 taking $131.50 against $173.07 on the campaign rebuilt on 09-11, Dicey2 $517.59 against $272.99 across both apps on a roster that turned over at 09:00 UTC, and SZ1 $29.04 against $9.45 on one creative; together they registered 3,248 people against 1,239, at $0.209 each against $0.368. Definitions, the report clock and the three revenue measures are in the appendix.

This is the settled publication of 2026-09-13, at the 24 h cohort. The horizon closed at 00:00 UTC on 2026-09-15, before this run's payment cut, so every cohort @ 24h and (d0) cell in this day's column carries a figure at 100% coverage, and the 8 h rows beside them are a shorter window on the same cohort, never a second day. This page completes the morning one.

Meta's own line is struck in both columns of every table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $2,690.69 against Meta's $3,007.63 on Sinai and $1,341.88 against $1,885.83 on Bslate. Dicey2 carries both apps, and there Meta's two lines read $3,027.51 against the $1,844.86 in our records. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the excess cannot be split per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for a tenth day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 12 registrations and $390.13 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers. Each app's own day sits in its own tab: Sinai took $405.41, Bslate $272.72 for 2,628 registrations and $1,341.88 booked on 188 payers, and no Vloom campaign served an impression. The total below is the figure the money ledger carries.

	2026-09-12	2026-09-13	change
spend	$455.51	$678.13	+48.9%
impressions	38,013	71,649	+88.5%
CPM	$11.98	$9.46	−21.0%
registrations (ours)	1,239	3,248	+162.1%
cost per registration	$0.368	$0.209	−43.2%
booked	$4,290.20 (9.42)	$4,528.45 (6.68)	+5.6%
Meta booked	~~$3,889.39 (8.54)~~	~~$4,893.46 (7.22)~~
within-day	$661.34 (1.45)	$1,486.44 (2.19)	+124.8%
cohort @ 24h	$842.38 (1.85)	$1,796.09 (2.65)	+113.2%
booked payers	386	447	+61
payer rate (8h)	9.4%	6.2%	-3.2 pts
ARPU (8h)	$0.5243	$0.4041	−22.9%
ARPPU (8h)	$5.60	$6.56	+17.2%
payer rate (d0)	10.5%	6.9%	-3.6 pts
ARPU (d0)	$0.6799	$0.5530	−18.7%
ARPPU (d0)	$6.48	$7.99	+23.2%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Both columns are settled at d0, at 100% coverage, and that is the comparison this page supports. The horizon closed at 00:00 UTC on 2026-09-15, before this run's payment cut, and the 8 h rows sit beside the d0 rows as a shorter window on the same cohorts.

d3 and d7 close on 2026-09-18 and 2026-09-22, which is why a daily carries d0 alone and a period report carries all three.

ARPU (d0) = payer rate (d0) × ARPPU (d0) holds in both columns, which is the check that the three rows describe one population.

The measured buy rose 48.9% and bought 162.1% more registrations at 43.2% less each: 3,248 registrations against 1,239, at $0.209 against $0.368, on impressions 88.5% higher at a CPM 21.0% lower. Bslate carried that shift: it took 40.2% of the spend and 80.9% of the registrations, at $0.104 each against Sinai's $0.668.

At 24 h each registration was worth 18.7% less, and the payer rate carried the fall: payer rate (d0) 10.5% to 6.9% and ARPPU (d0) $6.48 to $7.99, taking ARPU (d0) $0.6799 to $0.5530.

The registration got cheaper faster than it lost value, so the day's 24 h return rose 1.85 to 2.65, and the mix is most of it: Sinai's cohort returned 0.85 against 1.34 on 43 payers against 61, Bslate's 5.32 against 3.43 on 182 against 68, and Bslate went from 23.5% of the buy to 40.2%.

The roster changed on all three spending accounts: B1's two rebuilt ads stopped inside the day, Dicey2's one Sinai creative gave way to posewipe at 09:00 UTC, and SZ1 ran fittingroom alone on the report clock.

(ii) Every account, both days. All three apps summed, so the rows add to the headline line. Dicey2 carries two apps on separate campaigns and its row is both: $244.87 of Sinai and $272.72 of Bslate.

Vloom's share of spend was 0.0% on both days.

account	2026-09-12 spend	2026-09-13 spend	change	2026-09-12 registrations	2026-09-13 registrations
Portfolio	$455.51	$678.13	+48.9%	1,239	3,248
B1	$173.07	$131.50	−24.0%	287	199
Nomad Node	$0.00	$0.00	—	3	3
KBM1	$0.00	$0.00	—	6	8
Dicey2	$272.99	$517.59	+89.6%	843	2,874
HR1	$0.00	$0.00	—	11	12
HR2	$0.00	$0.00	—	16	12
SZ1	$9.45	$29.04	+207.3%	73	140

B1, Dicey2 and SZ1 exported at every grain and are the whole of the measured buy, $678.13 between them; the other four rows are unmeasured rather than zero.

Dicey2 spent 89.6% more and SZ1 three times as much, $517.59 and $29.04, while B1 spent 24.0% less at $131.50; the buy moved from an even split to Dicey2's 76.3% of it.

Nomad Node's, KBM1's, HR1's and HR2's $0.00 are absences of measurement. The pull records NN2, KBM1 and HR1 as stopped by Meta on 08-23, 08-24 and 08-24, HR2 as disabled on 09-04 and NN1 as disabled on 09-09, and exports nothing for any of them; all of them still book revenue through the payment ledger, which needs no export.

2The three apps, one tab each

Sinai took $405.41 of the headline's $678.13, Bslate's campaign took $272.72 in Dicey2 on its own ledger, and no Vloom campaign served an impression in any account the pull exports. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the seven accounts in its roster.

Sinai's spend was $405.41 against $348.41, and it booked $2,690.69 against $3,284.82.

The day, and every account

	2026-09-12	2026-09-13	change
spend	$348.41	$405.41	+16.4%
impressions	28,626	40,791	+42.5%
CPM	$12.17	$9.94	−18.3%
registrations (ours)	516	607	+17.6%
cost per registration	$0.675	$0.668	−1.1%
booked	$3,284.82 (9.43)	$2,690.69 (6.64)	−18.1%
Meta booked	~~$2,960.64 (8.50)~~	~~$3,007.63 (7.42)~~
within-day	$363.41 (1.04)	$302.75 (0.75)	−16.7%
cohort @ 24h	$468.55 (1.34)	$344.36 (0.85)	−26.5%
booked payers	290	241	−49
payer rate (8h)	10.7%	6.4%	−4.2 pts
payer rate (d0)	11.8%	7.1%	−4.7 pts
ARPU (8h)	$0.7153	$0.4802	−32.9%
ARPU (d0)	$0.9080	$0.5673	−37.5%
ARPPU (8h)	$6.71	$7.47	+11.4%
ARPPU (d0)	$7.68	$8.01	+4.3%

2026-09-13 (the day) — delivery

account	spend	share	impressions	CPM	registrations	cost/reg
Portfolio	$405.41	100%	40,791	$9.94	607	$0.668
B1	$131.50	32%	14,270	$9.22	189	$0.696
Nomad Node	$0.00	0%	0	—	0	—
KBM1	$0.00	0%	0	—	8	$0.000
Dicey2	$244.87	60%	20,700	$11.83	246	$0.995
HR1	$0.00	0%	0	—	12	$0.000
HR2	$0.00	0%	0	—	12	$0.000
SZ1	$29.04	7%	5,821	$4.99	140	$0.207

2026-09-13 (the day) — the three measures

account	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)
Portfolio	$2,690.69	6.64	$302.75	0.75	$344.36	0.85	43	7.1%	$0.5673	$8.01
B1	$1,552.21	11.80	$129.20	0.98	$129.20	0.98	15	7.9%	$0.6836	$8.61
Nomad Node	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
KBM1	$153.24	—	$0.00	—	$0.00	—	0	0.0%	$0.0000	—
Dicey2	$502.98	2.05	$136.72	0.56	$152.83	0.62	20	8.1%	$0.6212	$7.64
HR1	$58.34	—	$5.98	—	$11.95	—	2	16.7%	$0.9961	$5.98
HR2	$390.13	—	$0.00	—	$0.00	—	0	0.0%	$0.0000	—
SZ1	$33.79	1.16	$30.85	1.06	$50.38	1.73	6	4.3%	$0.3599	$8.40

Each account, 2026-09-12 against 2026-09-13, one table each.

	2026-09-12	2026-09-13	change
spend	$173.07	$131.50	−24.0%
impressions	15,582	14,270	−8.4%
CPM	$11.11	$9.22	−17.0%
registrations (ours)	269	189	−29.7%
cost per registration	$0.643	$0.696	+8.1%
booked	$1,771.39 (10.24)	$1,552.21 (11.80)	−12.4%
Meta booked	~~$1,901.47 (10.99)~~	~~$1,832.21 (13.93)~~
within-day	$196.88 (1.14)	$129.20 (0.98)	−34.4%
cohort @ 24h	$256.85 (1.48)	$129.20 (0.98)	−49.7%
booked payers	159	132	−27
payer rate (8h)	10.8%	6.3%	−4.4 pts
payer rate (d0)	11.5%	7.9%	−3.6 pts
ARPU (8h)	$0.7312	$0.6096	−16.6%
ARPU (d0)	$0.9548	$0.6836	−28.4%
ARPPU (8h)	$6.78	$9.60	+41.5%
ARPPU (d0)	$8.29	$8.61	+4.0%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	6	8	+33.3%
cost per registration	$0.000	$0.000	—
booked	$123.00	$153.24	+24.6%
Meta booked	—	—
within-day	$0.00	$0.00	—
cohort @ 24h	$2.94	$0.00	−100.0%
booked payers	12	16	+4
payer rate (8h)	0.0%	0.0%	+0.0 pts
payer rate (d0)	16.7%	0.0%	−16.7 pts
ARPU (8h)	$0.0000	$0.0000	—
ARPU (d0)	$0.4897	$0.0000	−100.0%
ARPPU (8h)	$0.00	$0.00	—
ARPPU (d0)	$2.94	$0.00	−100.0%

Dicey2

	2026-09-12	2026-09-13	change
spend	$165.89	$244.87	+47.6%
impressions	10,327	20,700	+100.4%
CPM	$16.06	$11.83	−26.4%
registrations (ours)	141	246	+74.5%
cost per registration	$1.177	$0.995	−15.4%
booked	$643.93 (3.88)	$502.98 (2.05)	−21.9%
Meta booked	~~$1,035.10 (6.24)~~	~~$1,141.68 (4.66)~~
within-day	$105.02 (0.63)	$136.72 (0.56)	+30.2%
cohort @ 24h	$128.49 (0.77)	$152.83 (0.62)	+18.9%
booked payers	53	52	−1
payer rate (8h)	10.6%	8.1%	−2.5 pts
payer rate (d0)	12.1%	8.1%	−3.9 pts
ARPU (8h)	$0.7864	$0.5558	−29.3%
ARPU (d0)	$0.9113	$0.6212	−31.8%
ARPPU (8h)	$7.39	$6.84	−7.5%
ARPPU (d0)	$7.56	$7.64	+1.1%

HR1

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	11	12	+9.1%
cost per registration	$0.000	$0.000	—
booked	$115.20	$58.34	−49.4%
Meta booked	—	—
within-day	$11.95	$5.98	−50.0%
cohort @ 24h	$27.77	$11.95	−57.0%
booked payers	11	8	−3
payer rate (8h)	27.3%	8.3%	−18.9 pts
payer rate (d0)	36.4%	16.7%	−19.7 pts
ARPU (8h)	$1.0867	$0.4981	−54.2%
ARPU (d0)	$2.5248	$0.9961	−60.5%
ARPPU (8h)	$3.98	$5.98	+50.0%
ARPPU (d0)	$6.94	$5.98	−13.9%

HR2

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	16	12	−25.0%
cost per registration	$0.000	$0.000	—
booked	$601.09	$390.13	−35.1%
Meta booked	—	—
within-day	$19.34	$0.00	−100.0%
cohort @ 24h	$19.34	$0.00	−100.0%
booked payers	49	26	−23
payer rate (8h)	12.5%	0.0%	−12.5 pts
payer rate (d0)	12.5%	0.0%	−12.5 pts
ARPU (8h)	$1.2085	$0.0000	−100.0%
ARPU (d0)	$1.2085	$0.0000	−100.0%
ARPPU (8h)	$9.67	$0.00	−100.0%
ARPPU (d0)	$9.67	$0.00	−100.0%

SZ1

	2026-09-12	2026-09-13	change
spend	$9.45	$29.04	+207.3%
impressions	2,717	5,821	+114.2%
CPM	$3.48	$4.99	+43.4%
registrations (ours)	73	140	+91.8%
cost per registration	$0.129	$0.207	+60.2%
booked	$30.22 (3.20)	$33.79 (1.16)	+11.8%
Meta booked	~~$24.07 (2.55)~~	~~$33.74 (1.16)~~
within-day	$30.22 (3.20)	$30.85 (1.06)	+2.1%
cohort @ 24h	$33.16 (3.51)	$50.38 (1.73)	+51.9%
booked payers	6	7	+1
payer rate (8h)	8.2%	4.3%	−3.9 pts
payer rate (d0)	8.2%	4.3%	−3.9 pts
ARPU (8h)	$0.4140	$0.2400	−42.0%
ARPU (d0)	$0.4542	$0.3599	−20.8%
ARPPU (8h)	$5.04	$5.60	+11.2%
ARPPU (d0)	$5.53	$8.40	+51.9%

⚠ On 2026-09-12 these accounts are still on their OWN day rather than the report clock, because no complete hourly stitch was available for them: SZ1 (UTC-7). That matters only where the offset is non-zero, and it is named here rather than left for a reader to discover from a total that does not add up.

B1 spent 24.0% less for 29.7% fewer registrations, $131.50 against $173.07 at $0.696 each against $0.643, on the same campaign both days; its ARPU (d0) went $0.9548 to $0.6836 on a payer rate (d0) of 11.5% to 7.9%, and its cohort return 1.48 to 0.98.

Dicey2 spent 47.6% more and registered 74.5% more people, $244.87 against $165.89 at $0.995 each against $1.177, on a roster that turned over at 09:00 UTC; its ARPU (d0) went $0.9113 to $0.6212 and its cohort return 0.77 to 0.62.

SZ1 tripled its spend on the report clock and its cost per registration rose $0.129 to $0.207, $29.04 for 140 people; its cohort return of 1.73 against 3.51 rests on six payers on each day, so both are directions.

KBM1, HR1 and HR2 book $601.71 between them against no measured spend, from cohorts bought before Meta stopped or disabled them, and their 24 h cohort rows read $0.00, $11.95 and $0.00.

Hourly, 2026-09-13

(i) The portfolio, hour by hour, 2026-09-13. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$14.86	1,392	$10.68	29	$0.512	$80.85	5.44	$17.67	1.19	$17.67	1.19	11
01	$12.45	1,262	$9.87	20	$0.623	$52.67	4.23	$3.16	0.25	$3.16	0.25	7
02	$11.03	1,036	$10.65	24	$0.460	$100.68	9.13	$0.00	0.00	$0.00	0.00	9
03	$10.82	1,035	$10.45	19	$0.569	$96.94	8.96	$13.87	1.28	$13.87	1.28	17
04	$13.87	1,218	$11.39	21	$0.660	$80.55	5.81	$13.74	0.99	$13.74	0.99	16
05	$8.97	1,107	$8.10	17	$0.528	$104.16	11.61	$3.18	0.35	$3.18	0.35	12
06	$9.92	942	$10.53	22	$0.451	$87.05	8.77	$0.00	0.00	$0.00	0.00	14
07	$24.80	2,467	$10.05	35	$0.709	$227.17	9.16	$26.60	1.07	$26.60	1.07	20
08	$20.75	1,840	$11.28	31	$0.669	$103.58	4.99	$24.15	1.16	$24.15	1.16	16
09	$66.89	8,795	$7.61	123	$0.544	$208.46	3.12	$58.82	0.88	$58.82	0.88	28
10	$39.58	4,146	$9.55	59	$0.671	$129.36	3.27	$37.52	0.95	$53.62	1.35	16
11	$27.63	2,518	$10.97	30	$0.921	$81.18	2.94	$6.72	0.24	$12.69	0.46	9
12	$21.30	1,794	$11.87	21	$1.014	$92.84	4.36	$29.91	1.40	$29.91	1.40	10
13	$14.33	1,405	$10.20	14	$1.024	$149.64	10.44	$0.00	0.00	$0.00	0.00	18
14	$12.07	1,066	$11.32	4	$3.018	$104.60	8.67	$0.00	0.00	$0.00	0.00	12
15	$12.41	1,273	$9.75	13	$0.955	$95.17	7.67	$0.00	0.00	$0.00	0.00	14
16	$13.00	1,350	$9.63	19	$0.684	$129.14	9.93	$3.56	0.27	$3.56	0.27	20
17	$14.30	1,461	$9.79	15	$0.953	$137.05	9.58	$0.00	0.00	$0.00	0.00	17
18	$13.85	1,296	$10.69	23	$0.602	$77.60	5.60	$8.81	0.64	$8.81	0.64	14
19	$12.22	932	$13.11	11	$1.111	$39.14	3.20	$6.50	0.53	$6.50	0.53	9
20	$9.77	659	$14.83	19	$0.514	$140.48	14.38	$7.12	0.73	$7.12	0.73	17
21	$6.40	570	$11.23	7	$0.914	$128.13	20.02	$6.31	0.99	$25.85	4.04	17
22	$6.43	582	$11.05	14	$0.459	$130.69	20.33	$31.55	4.91	$31.55	4.91	11
23	$7.76	645	$12.03	17	$0.456	$113.58	14.64	$3.56	0.46	$3.56	0.46	11

(ii) The same 24 hours per account, 2026-09-13.

B1 — $131.50 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$5.43	679	$8.00	10	$0.543	$27.60	5.08	$6.98	1.29	$6.98	1.29	5
01	$4.62	510	$9.06	8	$0.578	$20.08	4.35	$0.00	0.00	$0.00	0.00	4
02	$2.82	329	$8.57	9	$0.313	$97.53	34.58	$0.00	0.00	$0.00	0.00	8
03	$1.63	158	$10.32	6	$0.272	$61.77	37.90	$7.15	4.39	$7.15	4.39	8
04	$0.69	101	$6.83	3	$0.230	$38.47	55.75	$0.00	0.00	$0.00	0.00	8
05	$0.77	85	$9.06	1	$0.770	$90.85	117.99	$0.00	0.00	$0.00	0.00	8
06	$0.26	32	$8.12	6	$0.043	$33.65	129.42	$0.00	0.00	$0.00	0.00	6
07	$18.10	1,877	$9.64	27	$0.670	$162.07	8.95	$26.60	1.47	$26.60	1.47	12
08	$13.30	1,375	$9.67	22	$0.605	$49.15	3.70	$10.11	0.76	$10.11	0.76	10
09	$10.34	1,324	$7.81	15	$0.689	$139.70	13.51	$7.12	0.69	$7.12	0.69	16
10	$10.85	1,204	$9.01	20	$0.542	$38.69	3.57	$3.28	0.30	$3.28	0.30	5
11	$10.20	1,086	$9.39	15	$0.680	$45.39	4.45	$3.56	0.35	$3.56	0.35	6
12	$6.39	676	$9.45	8	$0.799	$63.30	9.91	$29.91	4.68	$29.91	4.68	5
13	$4.47	568	$7.87	5	$0.894	$26.81	6.00	$0.00	0.00	$0.00	0.00	8
14	$2.91	296	$9.83	2	$1.455	$82.01	28.18	$0.00	0.00	$0.00	0.00	6
15	$3.62	431	$8.40	2	$1.810	$50.51	13.95	$0.00	0.00	$0.00	0.00	8
16	$5.19	521	$9.96	0	—	$60.12	11.58	$0.00	0.00	$0.00	0.00	8
17	$5.61	628	$8.93	1	$5.610	$108.23	19.29	$0.00	0.00	$0.00	0.00	12
18	$5.43	581	$9.35	10	$0.543	$28.43	5.24	$0.00	0.00	$0.00	0.00	6
19	$5.48	509	$10.77	4	$1.370	$10.05	1.83	$2.94	0.54	$2.94	0.54	3
20	$4.41	389	$11.34	7	$0.630	$71.13	16.13	$0.00	0.00	$0.00	0.00	7
21	$3.36	347	$9.68	2	$1.680	$65.31	19.44	$0.00	0.00	$0.00	0.00	10
22	$3.00	292	$10.27	3	$1.000	$106.82	35.61	$31.55	10.52	$31.55	10.52	6
23	$2.62	272	$9.63	3	$0.873	$74.54	28.45	$0.00	0.00	$0.00	0.00	6

Nomad Node — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

KBM1 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	1	$0.000	$15.18	—	$0.00	—	$0.00	—	1
01	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
02	$0.00	—	0	—	$3.16	—	$0.00	—	$0.00	—	1
03	$0.00	—	0	—	$6.31	—	$0.00	—	$0.00	—	1
04	$0.00	—	0	—	$3.16	—	$0.00	—	$0.00	—	1
05	$0.00	—	2	$0.000	$0.00	—	$0.00	—	$0.00	—	0
06	$0.00	—	0	—	$9.52	—	$0.00	—	$0.00	—	2
07	$0.00	—	1	$0.000	$6.82	—	$0.00	—	$0.00	—	2
08	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
09	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
10	$0.00	—	2	$0.000	$0.00	—	$0.00	—	$0.00	—	0
11	$0.00	—	0	—	$12.96	—	$0.00	—	$0.00	—	1
12	$0.00	—	0	—	$3.58	—	$0.00	—	$0.00	—	1
13	$0.00	—	0	—	$22.15	—	$0.00	—	$0.00	—	2
14	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
15	$0.00	—	0	—	$3.26	—	$0.00	—	$0.00	—	1
16	$0.00	—	0	—	$10.24	—	$0.00	—	$0.00	—	3
17	$0.00	—	0	—	$2.99	—	$0.00	—	$0.00	—	1
18	$0.00	—	0	—	$3.67	—	$0.00	—	$0.00	—	1
19	$0.00	—	0	—	$16.47	—	$0.00	—	$0.00	—	2
20	$0.00	—	2	$0.000	$3.46	—	$0.00	—	$0.00	—	1
21	$0.00	—	0	—	$3.48	—	$0.00	—	$0.00	—	1
22	$0.00	—	0	—	$10.60	—	$0.00	—	$0.00	—	2
23	$0.00	—	0	—	$16.21	—	$0.00	—	$0.00	—	2

Dicey2 — $244.87 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$8.40	486	$17.28	7	$1.200	$19.56	2.33	$3.58	0.43	$3.58	0.43	3
01	$6.32	445	$14.20	7	$0.903	$3.16	0.50	$3.16	0.50	$3.16	0.50	1
02	$7.38	492	$15.00	10	$0.738	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$7.56	554	$13.65	6	$1.260	$21.95	2.90	$3.16	0.42	$3.16	0.42	6
04	$10.86	644	$16.86	8	$1.357	$16.90	1.56	$13.74	1.27	$13.74	1.27	4
05	$6.33	565	$11.20	2	$3.165	$7.14	1.13	$0.00	0.00	$0.00	0.00	2
06	$8.73	636	$13.73	7	$1.247	$40.89	4.68	$0.00	0.00	$0.00	0.00	5
07	$5.48	337	$16.26	3	$1.827	$10.60	1.93	$0.00	0.00	$0.00	0.00	3
08	$6.61	225	$29.38	5	$1.322	$47.21	7.14	$14.04	2.12	$14.04	2.12	4
09	$55.52	7,215	$7.70	97	$0.572	$38.87	0.70	$45.72	0.82	$45.72	0.82	8
10	$28.06	2,734	$10.26	32	$0.877	$77.63	2.77	$34.24	1.22	$50.34	1.79	8
11	$16.47	1,257	$13.10	8	$2.059	$3.16	0.19	$3.16	0.19	$3.16	0.19	1
12	$14.19	964	$14.72	8	$1.774	$22.80	1.61	$0.00	0.00	$0.00	0.00	3
13	$9.32	690	$13.51	7	$1.331	$14.95	1.60	$0.00	0.00	$0.00	0.00	1
14	$7.74	594	$13.03	1	$7.740	$15.87	2.05	$0.00	0.00	$0.00	0.00	4
15	$7.62	617	$12.35	8	$0.953	$26.44	3.47	$0.00	0.00	$0.00	0.00	4
16	$6.42	551	$11.65	7	$0.917	$13.54	2.11	$3.56	0.55	$3.56	0.55	3
17	$7.24	535	$13.53	5	$1.448	$22.27	3.08	$0.00	0.00	$0.00	0.00	3
18	$7.28	453	$16.07	4	$1.820	$38.45	5.28	$8.81	1.21	$8.81	1.21	5
19	$5.16	214	$24.11	2	$2.580	$9.06	1.76	$0.00	0.00	$0.00	0.00	3
20	$4.02	141	$28.51	5	$0.804	$45.82	11.40	$0.00	0.00	$0.00	0.00	3
21	$1.94	104	$18.65	2	$0.970	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
22	$2.49	127	$19.61	3	$0.830	$3.16	1.27	$0.00	0.00	$0.00	0.00	1
23	$3.73	120	$31.08	2	$1.865	$3.56	0.95	$3.56	0.95	$3.56	0.95	1

HR1 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	2	$0.000	$0.00	—	$0.00	—	$0.00	—	0
01	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
02	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	—	0	—	$3.35	—	$0.00	—	$0.00	—	1
04	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
05	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
06	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
07	$0.00	—	0	—	$12.83	—	$0.00	—	$0.00	—	1
08	$0.00	—	0	—	$3.67	—	$0.00	—	$0.00	—	1
09	$0.00	—	3	$0.000	$6.66	—	$5.98	—	$5.98	—	2
10	$0.00	—	0	—	$9.54	—	$0.00	—	$0.00	—	2
11	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$5.98	—	0
12	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
13	$0.00	—	0	—	$15.18	—	$0.00	—	$0.00	—	1
14	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
15	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
17	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
18	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
19	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
21	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
23	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0

HR2 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	0	—	$14.95	—	$0.00	—	$0.00	—	1
01	$0.00	—	1	$0.000	$29.43	—	$0.00	—	$0.00	—	2
02	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
04	$0.00	—	0	—	$19.09	—	$0.00	—	$0.00	—	2
05	$0.00	—	1	$0.000	$2.99	—	$0.00	—	$0.00	—	1
06	$0.00	—	2	$0.000	$2.99	—	$0.00	—	$0.00	—	1
07	$0.00	—	0	—	$34.84	—	$0.00	—	$0.00	—	2
08	$0.00	—	2	$0.000	$3.56	—	$0.00	—	$0.00	—	1
09	$0.00	—	3	$0.000	$19.66	—	$0.00	—	$0.00	—	1
10	$0.00	—	0	—	$3.51	—	$0.00	—	$0.00	—	1
11	$0.00	—	1	$0.000	$19.66	—	$0.00	—	$0.00	—	1
12	$0.00	—	0	—	$3.16	—	$0.00	—	$0.00	—	1
13	$0.00	—	0	—	$70.55	—	$0.00	—	$0.00	—	6
14	$0.00	—	1	$0.000	$3.16	—	$0.00	—	$0.00	—	1
15	$0.00	—	0	—	$14.95	—	$0.00	—	$0.00	—	1
16	$0.00	—	0	—	$45.24	—	$0.00	—	$0.00	—	6
17	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
18	$0.00	—	1	$0.000	$7.04	—	$0.00	—	$0.00	—	2
19	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
20	$0.00	—	0	—	$12.96	—	$0.00	—	$0.00	—	4
21	$0.00	—	0	—	$45.90	—	$0.00	—	$0.00	—	4
22	$0.00	—	0	—	$10.11	—	$0.00	—	$0.00	—	2
23	$0.00	—	0	—	$19.26	—	$0.00	—	$0.00	—	2

SZ1 — $29.04 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$1.03	227	$4.54	9	$0.114	$3.56	3.46	$7.12	6.91	$7.12	6.91	1
01	$1.51	307	$4.92	4	$0.378	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
02	$0.83	215	$3.86	4	$0.207	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
03	$1.63	323	$5.05	7	$0.233	$3.56	2.18	$3.56	2.18	$3.56	2.18	1
04	$2.32	473	$4.90	10	$0.232	$2.94	1.27	$0.00	0.00	$0.00	0.00	1
05	$1.87	457	$4.09	11	$0.170	$3.18	1.70	$3.18	1.70	$3.18	1.70	1
06	$0.93	274	$3.39	6	$0.155	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
07	$1.22	253	$4.82	4	$0.305	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
08	$0.84	240	$3.50	2	$0.420	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
09	$1.03	256	$4.02	5	$0.206	$3.56	3.46	$0.00	0.00	$0.00	0.00	1
10	$0.67	208	$3.22	5	$0.134	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
11	$0.96	175	$5.49	5	$0.192	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
12	$0.72	154	$4.68	4	$0.180	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
13	$0.54	147	$3.67	2	$0.270	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
14	$1.42	176	$8.07	0	—	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
15	$1.17	225	$5.20	2	$0.585	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
16	$1.39	278	$5.00	11	$0.126	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
17	$1.45	298	$4.87	9	$0.161	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
18	$1.14	262	$4.35	8	$0.142	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
19	$1.58	209	$7.56	4	$0.395	$0.00	0.00	$3.56	2.25	$3.56	2.25	0
20	$1.34	129	$10.39	5	$0.268	$3.56	2.66	$7.12	5.31	$7.12	5.31	1
21	$1.10	119	$9.24	3	$0.367	$13.43	12.21	$6.31	5.74	$25.85	23.50	2
22	$0.94	163	$5.77	8	$0.117	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
23	$1.41	253	$5.57	12	$0.117	$0.00	0.00	$0.00	0.00	$0.00	0.00	0

Spend ran $8.97 to $14.86 an hour to 06:00 UTC and $66.89 in the one hour at 09:00, 16.5% of the day; from 13:00 it ran $6.40 to $14.33.

Registrations ran 4 to 59 an hour outside 09:00 and 123 inside it; 32 of the day's 607 are KBM1's, HR1's and HR2's, arriving against no measured spend.

Impressions step from 1,840 at 08:00 to 8,795 at 09:00, 7,215 of them Dicey2's, bought at a CPM of $7.70 against the account's $9.94 for the day.

The 24 h cohort column exceeds within-day in three hours and equals it in the rest: 10:00, 11:00 and 21:00 add $41.61 between them, which is the whole of the gap between the day's $302.75 and its $344.36.

The day's motion: spend by hour, and impressions against installs

CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-12, same two tables

(i) The portfolio, hour by hour, 2026-09-12. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$7.05	371	$19.00	6	$1.175	$162.99	23.12	$0.00	0.00	$0.00	0.00	14
01	$6.21	457	$13.59	14	$0.444	$107.38	17.29	$0.00	0.00	$0.00	0.00	15
02	$7.64	557	$13.72	13	$0.588	$87.19	11.41	$6.96	0.91	$6.96	0.91	16
03	$5.17	527	$9.81	6	$0.862	$114.78	22.20	$7.12	1.38	$7.12	1.38	19
04	$7.89	614	$12.85	7	$1.127	$221.51	28.07	$7.12	0.90	$7.12	0.90	16
05	$9.52	661	$14.40	13	$0.732	$92.67	9.73	$10.07	1.06	$10.07	1.06	20
06	$9.71	686	$14.15	8	$1.214	$90.34	9.30	$6.55	0.67	$6.55	0.67	14
07	$6.83	590	$11.58	17	$0.402	$102.99	15.08	$3.67	0.54	$3.67	0.54	19
08	$8.25	659	$12.52	13	$0.635	$135.00	16.36	$10.11	1.23	$16.60	2.01	15
09	$8.22	692	$11.88	9	$0.913	$47.83	5.82	$8.91	1.08	$8.91	1.08	8
10	$8.57	635	$13.50	10	$0.857	$86.29	10.07	$9.55	1.11	$9.55	1.11	17
11	$8.16	608	$13.42	14	$0.583	$41.14	5.04	$46.63	5.71	$49.98	6.13	12
12	$11.39	725	$15.71	16	$0.712	$120.62	10.59	$105.23	9.24	$105.23	9.24	16
13	$12.46	793	$15.71	8	$1.558	$217.90	17.49	$7.18	0.58	$7.18	0.58	17
14	$11.44	829	$13.80	12	$0.953	$105.79	9.25	$3.56	0.31	$3.56	0.31	19
15	$21.91	2,686	$8.16	47	$0.466	$236.15	10.78	$5.88	0.27	$8.81	0.40	19
16	$21.51	2,090	$10.29	45	$0.478	$103.69	4.82	$14.58	0.68	$14.58	0.68	15
17	$27.58	2,529	$10.91	34	$0.811	$144.00	5.22	$20.56	0.75	$55.12	2.00	27
18	$30.14	2,776	$10.86	38	$0.793	$268.35	8.90	$7.12	0.24	$14.24	0.47	28
19	$25.51	2,096	$12.17	30	$0.850	$126.47	4.96	$19.44	0.76	$34.40	1.35	19
20	$22.05	1,719	$12.83	25	$0.882	$176.41	8.00	$10.36	0.47	$13.58	0.62	20
21	$19.64	1,363	$14.41	32	$0.614	$134.55	6.85	$19.03	0.97	$32.02	1.63	22
22	$30.78	2,305	$13.35	61	$0.505	$120.10	3.90	$14.12	0.46	$17.70	0.57	17
23	$20.78	1,658	$12.53	38	$0.547	$240.67	11.58	$19.66	0.95	$35.59	1.71	22

(ii) The same 24 hours per account, 2026-09-12.

B1 — $173.07 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$4.54	261	$17.39	4	$1.135	$12.90	2.84	$0.00	0.00	$0.00	0.00	4
01	$4.21	322	$13.07	11	$0.383	$45.62	10.84	$0.00	0.00	$0.00	0.00	6
02	$5.71	388	$14.72	7	$0.816	$39.67	6.95	$6.96	1.22	$6.96	1.22	8
03	$3.33	374	$8.90	6	$0.555	$88.28	26.51	$7.12	2.14	$7.12	2.14	13
04	$4.54	413	$10.99	5	$0.908	$192.68	42.44	$7.12	1.57	$7.12	1.57	11
05	$5.81	427	$13.61	11	$0.528	$47.12	8.11	$2.95	0.51	$2.95	0.51	12
06	$5.47	442	$12.38	6	$0.912	$33.83	6.18	$6.55	1.20	$6.55	1.20	8
07	$4.77	456	$10.46	15	$0.318	$49.07	10.29	$0.00	0.00	$0.00	0.00	10
08	$5.43	448	$12.12	6	$0.905	$64.72	11.92	$7.12	1.31	$10.68	1.97	6
09	$4.98	429	$11.61	3	$1.660	$16.01	3.21	$0.00	0.00	$0.00	0.00	3
10	$4.82	390	$12.36	7	$0.689	$63.71	13.22	$6.57	1.36	$6.57	1.36	11
11	$4.25	337	$12.61	7	$0.607	$22.01	5.18	$0.00	0.00	$0.00	0.00	6
12	$6.27	394	$15.91	9	$0.697	$43.52	6.94	$78.85	12.58	$78.85	12.58	7
13	$4.55	396	$11.49	2	$2.275	$136.24	29.94	$0.00	0.00	$0.00	0.00	8
14	$3.94	301	$13.09	3	$1.313	$42.35	10.75	$0.00	0.00	$0.00	0.00	8
15	$6.84	546	$12.53	16	$0.427	$209.42	30.62	$0.00	0.00	$0.00	0.00	11
16	$6.23	591	$10.54	15	$0.415	$43.82	7.03	$7.23	1.16	$7.23	1.16	9
17	$11.96	1,323	$9.04	11	$1.087	$75.83	6.34	$3.56	0.30	$22.30	1.86	14
18	$13.63	1,545	$8.82	21	$0.649	$160.02	11.74	$0.00	0.00	$3.56	0.26	12
19	$12.40	1,288	$9.63	8	$1.550	$35.45	2.86	$15.77	1.27	$30.73	2.48	7
20	$8.81	933	$9.44	10	$0.881	$90.61	10.29	$6.80	0.77	$10.02	1.14	10
21	$8.29	766	$10.82	13	$0.638	$83.20	10.04	$6.50	0.78	$6.50	0.78	15
22	$20.68	1,727	$11.97	47	$0.440	$40.35	1.95	$14.12	0.68	$14.12	0.68	7
23	$11.61	1,085	$10.70	26	$0.447	$134.95	11.62	$19.66	1.69	$35.59	3.07	13

Nomad Node — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

KBM1 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
01	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
02	$0.00	—	0	—	$3.16	—	$0.00	—	$0.00	—	1
03	$0.00	—	0	—	$3.18	—	$0.00	—	$0.00	—	1
04	$0.00	—	0	—	$15.18	—	$0.00	—	$0.00	—	1
05	$0.00	—	0	—	$3.16	—	$0.00	—	$0.00	—	1
06	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
07	$0.00	—	0	—	$7.12	—	$0.00	—	$0.00	—	2
08	$0.00	—	1	$0.000	$24.59	—	$0.00	—	$2.94	—	2
09	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
10	$0.00	—	0	—	$3.46	—	$0.00	—	$0.00	—	1
11	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
12	$0.00	—	0	—	$12.76	—	$0.00	—	$0.00	—	1
13	$0.00	—	0	—	$3.46	—	$0.00	—	$0.00	—	1
14	$0.00	—	0	—	$7.14	—	$0.00	—	$0.00	—	2
15	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
17	$0.00	—	0	—	$3.26	—	$0.00	—	$0.00	—	1
18	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
19	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	—	1	$0.000	$14.69	—	$0.00	—	$0.00	—	1
21	$0.00	—	1	$0.000	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	—	0	—	$18.28	—	$0.00	—	$0.00	—	2
23	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0

Dicey2 — $165.89 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$2.51	110	$22.82	1	$2.510	$6.72	2.68	$0.00	0.00	$0.00	0.00	2
01	$2.00	135	$14.81	3	$0.667	$5.98	2.99	$0.00	0.00	$0.00	0.00	1
02	$1.93	169	$11.42	2	$0.965	$9.03	4.68	$0.00	0.00	$0.00	0.00	3
03	$1.84	153	$12.03	0	—	$3.56	1.93	$0.00	0.00	$0.00	0.00	1
04	$3.35	201	$16.67	2	$1.675	$2.94	0.88	$0.00	0.00	$0.00	0.00	1
05	$3.71	234	$15.85	2	$1.855	$10.05	2.71	$7.12	1.92	$7.12	1.92	3
06	$4.24	244	$17.38	2	$2.120	$36.86	8.69	$0.00	0.00	$0.00	0.00	4
07	$2.06	134	$15.37	2	$1.030	$27.12	13.16	$3.67	1.78	$3.67	1.78	5
08	$2.82	211	$13.36	4	$0.705	$20.05	7.11	$0.00	0.00	$0.00	0.00	3
09	$3.24	263	$12.32	5	$0.648	$13.72	4.23	$2.94	0.91	$2.94	0.91	3
10	$3.75	245	$15.31	2	$1.875	$6.42	1.71	$0.00	0.00	$0.00	0.00	2
11	$3.91	271	$14.43	5	$0.782	$6.51	1.66	$46.63	11.93	$49.98	12.78	2
12	$5.12	331	$15.47	6	$0.853	$21.79	4.26	$10.60	2.07	$10.60	2.07	3
13	$7.91	397	$19.92	4	$1.978	$47.14	5.96	$7.18	0.91	$7.18	0.91	6
14	$7.50	528	$14.20	9	$0.833	$34.20	4.56	$3.56	0.47	$3.56	0.47	6
15	$10.66	744	$14.33	6	$1.777	$20.12	1.89	$0.00	0.00	$0.00	0.00	6
16	$13.61	904	$15.06	10	$1.361	$46.71	3.43	$0.00	0.00	$0.00	0.00	2
17	$15.10	1,081	$13.97	16	$0.944	$29.42	1.95	$3.56	0.24	$3.56	0.24	5
18	$15.79	1,053	$15.00	8	$1.974	$78.92	5.00	$3.56	0.23	$7.12	0.45	12
19	$12.95	770	$16.82	14	$0.925	$60.41	4.67	$3.67	0.28	$3.67	0.28	5
20	$12.65	691	$18.31	9	$1.406	$37.69	2.98	$0.00	0.00	$0.00	0.00	3
21	$10.83	517	$20.95	12	$0.902	$20.25	1.87	$12.53	1.16	$25.52	2.36	4
22	$9.63	485	$19.86	11	$0.875	$33.13	3.44	$0.00	0.00	$3.58	0.37	3
23	$8.78	456	$19.25	6	$1.463	$65.20	7.43	$0.00	0.00	$0.00	0.00	4

HR1 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	0	—	$3.40	—	$0.00	—	$0.00	—	1
01	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
02	$0.00	—	3	$0.000	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	—	0	—	$3.29	—	$0.00	—	$0.00	—	1
04	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
05	$0.00	—	0	—	$19.66	—	$0.00	—	$0.00	—	2
06	$0.00	—	0	—	$16.10	—	$0.00	—	$0.00	—	1
07	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
08	$0.00	—	2	$0.000	$22.08	—	$2.99	—	$2.99	—	3
09	$0.00	—	1	$0.000	$0.00	—	$5.98	—	$5.98	—	0
10	$0.00	—	1	$0.000	$5.98	—	$2.99	—	$2.99	—	1
11	$0.00	—	0	—	$3.29	—	$0.00	—	$0.00	—	1
12	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
13	$0.00	—	1	$0.000	$16.10	—	$0.00	—	$0.00	—	1
14	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
15	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
16	$0.00	—	0	—	$2.99	—	$0.00	—	$0.00	—	1
17	$0.00	—	1	$0.000	$3.56	—	$0.00	—	$15.82	—	1
18	$0.00	—	0	—	$15.18	—	$0.00	—	$0.00	—	1
19	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
20	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
21	$0.00	—	2	$0.000	$0.00	—	$0.00	—	$0.00	—	0
22	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
23	$0.00	—	0	—	$0.00	—	$0.00	—	$0.00	—	0

HR2 — $0.00 on this day

hr	spend	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	—	0	—	$139.97	—	$0.00	—	$0.00	—	7
01	$0.00	—	0	—	$52.22	—	$0.00	—	$0.00	—	7
02	$0.00	—	1	$0.000	$35.33	—	$0.00	—	$0.00	—	4
03	$0.00	—	0	—	$16.47	—	$0.00	—	$0.00	—	3
04	$0.00	—	0	—	$7.15	—	$0.00	—	$0.00	—	2
05	$0.00	—	0	—	$12.67	—	$0.00	—	$0.00	—	2
06	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
07	$0.00	—	0	—	$19.69	—	$0.00	—	$0.00	—	2
08	$0.00	—	0	—	$3.56	—	$0.00	—	$0.00	—	1
09	$0.00	—	0	—	$18.11	—	$0.00	—	$0.00	—	2
10	$0.00	—	0	—	$6.71	—	$0.00	—	$0.00	—	2
11	$0.00	—	2	$0.000	$9.33	—	$0.00	—	$0.00	—	3
12	$0.00	—	1	$0.000	$42.54	—	$15.78	—	$15.78	—	5
13	$0.00	—	1	$0.000	$14.95	—	$0.00	—	$0.00	—	1
14	$0.00	—	0	—	$22.11	—	$0.00	—	$0.00	—	3
15	$0.00	—	0	—	$3.67	—	$0.00	—	$0.00	—	1
16	$0.00	—	1	$0.000	$3.56	—	$0.00	—	$0.00	—	1
17	$0.00	—	1	$0.000	$29.00	—	$0.00	—	$0.00	—	5
18	$0.00	—	2	$0.000	$3.56	—	$0.00	—	$0.00	—	1
19	$0.00	—	1	$0.000	$27.22	—	$0.00	—	$0.00	—	6
20	$0.00	—	4	$0.000	$33.42	—	$3.56	—	$3.56	—	6
21	$0.00	—	1	$0.000	$31.10	—	$0.00	—	$0.00	—	3
22	$0.00	—	1	$0.000	$24.66	—	$0.00	—	$0.00	—	4
23	$0.00	—	0	—	$40.52	—	$0.00	—	$0.00	—	5

SZ1 — $9.45 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
01	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
02	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
03	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
04	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
05	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
06	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
07	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
08	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
09	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
10	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
11	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
12	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
13	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
14	$0.00	0	—	0	—	$0.00	—	$0.00	—	$0.00	—	0
15	$4.41	1,396	$3.16	25	$0.176	$2.94	0.67	$5.88	1.33	$8.81	2.00	1
16	$1.67	595	$2.81	19	$0.088	$6.61	3.96	$7.34	4.40	$7.34	4.40	2
17	$0.52	125	$4.16	5	$0.104	$2.94	5.65	$13.44	25.85	$13.44	25.85	1
18	$0.72	178	$4.04	6	$0.120	$10.68	14.83	$3.56	4.94	$3.56	4.94	2
19	$0.16	38	$4.21	6	$0.027	$3.39	21.16	$0.00	0.00	$0.00	0.00	1
20	$0.59	95	$6.21	1	$0.590	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
21	$0.52	80	$6.50	3	$0.173	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
22	$0.47	93	$5.05	2	$0.235	$3.67	7.81	$0.00	0.00	$0.00	0.00	1
23	$0.39	117	$3.33	6	$0.065	$0.00	0.00	$0.00	0.00	$0.00	0.00	0

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metric	hours 2026-09-13 ran higher	hours it ran lower	sign test
CPM	4 of 24	20 of 24	p = 0.002
CTR	11 of 24	13 of 24	p = 0.839
click→install	10 of 24	14 of 24	p = 0.541
CPI	10 of 24	14 of 24	p = 0.541

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-12 → 2026-09-13

Every shared hour, 2026-09-12 → 2026-09-13. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hr	impressions	CPM	CTR	click→install	CPI
00	371 → 1,392	19.00 → 10.68	8.89% → 11.57%	18.2% → 16.1%	1.175 → 0.572
01	457 → 1,262	13.59 → 9.87	11.60% → 11.57%	18.9% → 12.3%	0.621 → 0.692
02	557 → 1,036	13.72 → 10.65	11.49% → 12.07%	14.1% → 18.4%	0.849 → 0.480
03	527 → 1,035	9.81 → 10.45	8.73% → 11.30%	10.9% → 15.4%	1.034 → 0.601
04	614 → 1,218	12.85 → 11.39	9.12% → 12.23%	12.5% → 12.1%	1.127 → 0.771
05	661 → 1,107	14.40 → 8.10	9.68% → 10.48%	12.5% → 7.8%	1.190 → 0.997
06	686 → 942	14.15 → 10.53	10.50% → 11.57%	15.3% → 11.0%	0.883 → 0.827
07	590 → 2,467	11.58 → 10.05	9.49% → 12.28%	19.6% → 8.9%	0.621 → 0.919
08	659 → 1,840	12.52 → 11.28	10.17% → 9.78%	14.9% → 14.4%	0.825 → 0.798
09	692 → 8,795	11.88 → 7.61	11.27% → 7.42%	9.0% → 16.1%	1.174 → 0.637
10	635 → 4,146	13.50 → 9.55	10.39% → 6.42%	12.1% → 16.5%	1.071 → 0.900
11	608 → 2,518	13.42 → 10.97	8.39% → 7.98%	19.6% → 10.4%	0.816 → 1.316
12	725 → 1,794	15.71 → 11.87	10.34% → 8.36%	16.0% → 8.0%	0.949 → 1.775
13	793 → 1,405	15.71 → 10.20	9.84% → 8.97%	9.0% → 9.5%	1.780 → 1.194
14	829 → 1,066	13.80 → 11.32	10.98% → 7.88%	14.3% → 3.6%	0.880 → 4.023
15	2,686 → 1,273	8.16 → 9.75	12.99% → 9.03%	9.5% → 8.7%	0.664 → 1.241
16	2,090 → 1,350	10.29 → 9.63	11.58% → 6.52%	15.3% → 19.3%	0.581 → 0.765
17	2,529 → 1,461	10.91 → 9.79	8.82% → 8.08%	12.6% → 13.6%	0.985 → 0.894
18	2,776 → 1,296	10.86 → 10.69	7.64% → 9.41%	14.2% → 18.9%	1.005 → 0.602
19	2,096 → 932	12.17 → 13.11	6.92% → 8.58%	16.6% → 13.8%	1.063 → 1.111
20	1,719 → 659	12.83 → 14.83	8.96% → 9.26%	11.0% → 26.2%	1.297 → 0.611
21	1,363 → 570	14.41 → 11.23	9.46% → 8.95%	17.1% → 13.7%	0.893 → 0.914
22	2,305 → 582	13.35 → 11.05	12.49% → 7.90%	18.4% → 23.9%	0.581 → 0.585
23	1,658 → 645	12.53 → 12.03	10.25% → 12.56%	21.2% → 19.8%	0.577 → 0.485

CPM ran lower in 20 of 24 shared hours at p = 0.002, the one delivery ratio that separates; CTR, click-to-install and CPI ran lower in 13, 14 and 14 of 24, none of them under p = 0.5.

Pooled, CTR fell 10.00% to 8.94% at p = 0.000 while click-to-install did not separate, 14.47% to 13.73% at p = 0.399, on impressions 42.5% higher at a CPM of $9.94 against $12.17.

Held to B1's rebuilt campaign on the account clock the funnel worsened, and povposer2 is not where it sits. Over the twenty-four hours it shares with 09-12, click-to-install went 17.50% to 13.62% at p = 0.014 while install-to-pay did not separate, 10.78% to 7.63% at p = 0.338; held to povposer2 alone it went 18.21% to 19.51% at p = 0.632, so the fall sits with the two ads added on 09-12.

The mix moved under the pooled read: Dicey2 went from 48% of the buy to 60%, and the 09:00 hour carries 8,795 of the day's impressions against 570 to 2,518 in every hour outside 09:00 and 10:00.

The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-13

(i) The portfolio by country, 2026-09-13. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$95.63	23.6%	16,352	$5.85	176	$0.543	$60.51	0.63	47
BR	$27.98	6.9%	1,783	$15.70	48	$0.583	$18.94	0.68	10
US	$24.54	6.1%	276	$88.86	4	$6.135	$2.99	0.12	12
ID	$21.53	5.3%	3,902	$5.52	34	$0.633	$14.69	0.68	13
TR	$17.20	4.2%	1,130	$15.22	23	$0.748	$45.86	2.67	10
MX	$15.99	3.9%	1,204	$13.28	14	$1.142	$3.40	0.21	8
AR	$13.34	3.3%	810	$16.47	14	$0.953	$8.97	0.67	3
GB	$11.56	2.9%	291	$39.73	9	$1.284	$0.00	0.00	9
MY	$10.14	2.5%	893	$11.36	19	$0.533	$10.30	1.02	6
TH	$7.33	1.8%	737	$9.96	10	$0.733	$0.00	0.00	0
CL	$7.24	1.8%	448	$16.18	5	$1.449	$0.00	0.00	2
PH	$7.09	1.7%	1,838	$3.86	30	$0.236	$0.00	0.00	3

149 further countries are not listed, $145.84 between them (36.0% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $16.22 from Meta 2026-09-12 and $115.28 from Meta 2026-09-13, a measured UTC-day total of $131.50; Dicey2 (UTC-7) $55.58 from Meta 2026-09-12 and $189.29 from Meta 2026-09-13, a measured UTC-day total of $244.87; SZ1 (UTC-7) $10.12 from Meta 2026-09-12 and $18.92 from Meta 2026-09-13, a measured UTC-day total of $29.04.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-13.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$37.62	28.6%	5,393	$6.98	58	$0.649	$24.92	0.66	29
US	$7.53	5.7%	145	$51.79	1	$7.525	$0.00	0.00	8
ID	$7.29	5.5%	1,174	$6.21	11	$0.662	$2.94	0.40	9
MX	$6.32	4.8%	654	$9.65	6	$1.053	$3.40	0.54	8
MY	$5.28	4.0%	460	$11.47	8	$0.660	$0.00	0.00	3
TR	$5.09	3.9%	411	$12.38	8	$0.636	$42.28	8.31	7
AR	$4.71	3.6%	258	$18.27	6	$0.785	$8.97	1.90	3
CL	$3.22	2.4%	206	$15.66	3	$1.073	$0.00	0.00	2
GB	$2.27	1.7%	148	$15.36	5	$0.455	$0.00	0.00	8
PE	$2.20	1.7%	177	$12.42	5	$0.440	$0.00	0.00	1
PH	$2.16	1.6%	791	$2.73	6	$0.360	$0.00	0.00	1
IT	$2.13	1.6%	100	$21.29	2	$1.066	$0.00	0.00	0

125 further countries are not listed, $45.69 between them (34.7% of this block).

Dicey2

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$48.94	20.0%	8,678	$5.64	70	$0.699	$21.36	0.44	15
BR	$25.64	10.5%	1,570	$16.33	34	$0.754	$12.62	0.49	9
US	$16.80	6.9%	128	$131.66	3	$5.602	$2.99	0.18	4
ID	$11.98	4.9%	1,941	$6.17	15	$0.798	$11.75	0.98	3
TR	$11.22	4.6%	645	$17.40	13	$0.863	$3.58	0.32	3
GB	$9.08	3.7%	134	$67.83	3	$3.028	$0.00	0.00	1
MX	$8.65	3.5%	443	$19.52	6	$1.442	$0.00	0.00	0
AR	$7.67	3.1%	455	$16.85	6	$1.278	$0.00	0.00	0
TH	$6.04	2.5%	503	$12.01	7	$0.863	$0.00	0.00	0
DE	$4.37	1.8%	68	$64.16	1	$4.374	$0.00	0.00	1
UA	$4.33	1.8%	207	$20.94	6	$0.722	$14.33	3.31	2
IT	$4.20	1.7%	157	$26.68	6	$0.700	$52.83	12.57	3

136 further countries are not listed, $85.93 between them (35.1% of this block).

SZ1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$9.07	31.2%	2,281	$3.97	48	$0.189	$14.24	1.57	3
BR	$2.34	8.0%	212	$11.00	14	$0.167	$6.31	2.70	1
ID	$2.26	7.8%	787	$2.88	8	$0.283	$0.00	0.00	1
PH	$1.39	4.8%	423	$3.28	11	$0.126	$0.00	0.00	0
TH	$1.29	4.5%	234	$5.54	3	$0.431	$0.00	0.00	0
MX	$1.02	3.5%	106	$9.57	2	$0.509	$0.00	0.00	0
AR	$0.96	3.3%	97	$9.86	2	$0.479	$0.00	0.00	0
TR	$0.89	3.1%	74	$11.99	2	$0.446	$0.00	0.00	0
VN	$0.87	3.0%	167	$5.20	5	$0.174	$0.00	0.00	0
MY	$0.80	2.8%	123	$6.54	5	$0.161	$10.30	12.82	2
CO	$0.61	2.1%	78	$7.80	2	$0.305	$0.00	0.00	0
GR	$0.34	1.2%	11	$31.28	0	—	$0.00	0.00	0

113 further countries are not listed, $7.20 between them (24.8% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1, Dicey2 and SZ1 on both sides and every ratio in it is a return, covering $296.77 of the day's $302.75 of within-day revenue; the $5.98 outside it is HR1's, an account with no country export.

One cell clears the 16-payer bar, India at 47 payers; every other country on the table is a direction.

India took 23.6% of the buy and returned 0.63, against 20.6% and 0.99 the day before, on 47 people paying there against 59.

The United States took 6.1% of the buy at a CPM of $88.86 for four registrations and returned 0.12; Turkey's 2.67 is $45.86 on ten payers and Brazil's 0.68 is $18.94 on ten, both directions.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

Spend against within-day revenue, by country

Cost per install by country

The prior day, 2026-09-12, same two tables

(i) The portfolio by country, 2026-09-12. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$71.65	20.6%	10,172	$7.04	119	$0.602	$71.19	0.99	59
US	$29.15	8.4%	435	$67.03	12	$2.429	$8.97	0.31	16
TR	$17.53	5.0%	916	$19.15	25	$0.701	$58.69	3.35	11
BR	$17.29	5.0%	822	$21.04	33	$0.524	$0.00	0.00	6
ID	$16.73	4.8%	2,955	$5.66	45	$0.372	$11.75	0.70	12
MX	$15.48	4.4%	1,084	$14.28	14	$1.105	$3.40	0.22	16
GB	$11.07	3.2%	332	$33.37	9	$1.230	$3.48	0.31	10
AR	$9.84	2.8%	694	$14.17	7	$1.405	$0.00	0.00	2
MY	$7.56	2.2%	485	$15.58	7	$1.080	$0.00	0.00	6
CL	$7.46	2.1%	330	$22.61	6	$1.244	$0.00	0.00	2
IT	$7.44	2.1%	244	$30.50	5	$1.488	$57.91	7.79	8
CO	$6.47	1.9%	468	$13.82	6	$1.079	$0.00	0.00	3

146 further countries are not listed, $130.74 between them (37.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $33.61 from Meta 2026-09-11 and $139.46 from Meta 2026-09-12, a measured UTC-day total of $173.07; Dicey2 (UTC-7) $19.58 from Meta 2026-09-11 and $146.31 from Meta 2026-09-12, a measured UTC-day total of $165.89; SZ1 (UTC-7) $9.45 from Meta 2026-09-12, a measured UTC-day total of $9.45.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-12.

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$39.70	22.9%	5,180	$7.66	75	$0.529	$39.15	0.99	41
US	$11.43	6.6%	284	$40.18	7	$1.633	$0.00	0.00	12
TR	$10.74	6.2%	602	$17.86	20	$0.537	$58.69	5.46	9
MX	$8.35	4.8%	742	$11.24	10	$0.835	$3.40	0.41	15
ID	$7.91	4.6%	1,358	$5.82	12	$0.659	$0.00	0.00	5
AR	$5.91	3.4%	402	$14.72	6	$0.986	$0.00	0.00	2
MY	$5.10	2.9%	357	$14.28	6	$0.850	$0.00	0.00	5
GB	$4.40	2.5%	223	$19.74	7	$0.629	$0.00	0.00	8
GR	$4.27	2.5%	132	$32.37	1	$4.271	$0.00	0.00	1
IT	$4.18	2.4%	153	$27.24	3	$1.393	$50.57	12.10	5
CO	$4.10	2.4%	338	$12.12	6	$0.683	$0.00	0.00	3
CL	$2.92	1.7%	166	$17.59	3	$0.972	$0.00	0.00	2

129 further countries are not listed, $64.07 between them (37.0% of this block).

Dicey2

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$29.08	17.5%	4,114	$7.07	27	$1.077	$21.36	0.73	16
US	$17.68	10.7%	148	$119.25	5	$3.536	$8.97	0.51	4
BR	$16.83	10.1%	766	$21.98	30	$0.561	$0.00	0.00	6
ID	$6.82	4.1%	843	$8.09	11	$0.620	$2.94	0.43	5
MX	$6.77	4.1%	310	$21.82	4	$1.693	$0.00	0.00	1
GB	$6.65	4.0%	107	$62.12	2	$3.325	$3.48	0.52	2
TR	$6.49	3.9%	290	$22.40	5	$1.299	$0.00	0.00	2
CL	$4.51	2.7%	150	$29.96	3	$1.503	$0.00	0.00	0
AR	$3.67	2.2%	249	$14.73	0	—	$0.00	0.00	0
FR	$3.35	2.0%	65	$51.46	2	$1.674	$0.00	0.00	0
IT	$3.25	2.0%	90	$36.18	2	$1.627	$7.34	2.26	3
AU	$2.74	1.6%	36	$74.94	1	$2.735	$0.00	0.00	1

131 further countries are not listed, $58.04 between them (35.0% of this block).

SZ1

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$2.87	30.4%	878	$3.27	17	$0.169	$10.68	3.72	2
ID	$2.00	21.2%	754	$2.66	22	$0.091	$8.81	4.40	2
TH	$0.48	5.0%	166	$2.86	1	$0.477	$0.00	0.00	0
BR	$0.40	4.2%	54	$7.28	3	$0.132	$0.00	0.00	0
PH	$0.36	3.8%	137	$2.63	4	$0.090	$0.00	0.00	0
MX	$0.36	3.8%	31	$11.54	0	—	$0.00	0.00	0
TR	$0.30	3.2%	24	$12.36	0	—	$0.00	0.00	0
AR	$0.25	2.6%	43	$5.76	1	$0.249	$0.00	0.00	0
PK	$0.14	1.5%	73	$1.98	6	$0.024	$0.00	0.00	0
VN	$0.14	1.4%	27	$5.02	0	—	$0.00	0.00	0
GR	$0.11	1.1%	9	$11.94	1	$0.108	$7.34	67.92	1
HU	$0.10	1.1%	9	$11.41	1	$0.104	$0.00	0.00	0

81 further countries are not listed, $1.95 between them (20.6% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

Aggregate, both days

	2026-09-12	2026-09-13	change
spend	$348.41	$405.41	+16.4%
impressions	28,626	40,791	+42.5%
CPM	$12.17	$9.94	−18.3%
registrations (ours)	516	607	+17.6%
cost per registration	$0.675	$0.668	−1.1%
booked	$3,284.82 (9.43)	$2,690.69 (6.64)	−18.1%
Meta booked	~~$2,960.64 (8.50)~~	~~$3,007.63 (7.42)~~
within-day	$363.41 (1.04)	$302.75 (0.75)	−16.7%
cohort @ 24h	$468.55 (1.34)	$344.36 (0.85)	−26.5%
booked payers	290	241	−49
payer rate (8h)	10.7%	6.4%	−4.2 pts
payer rate (d0)	11.8%	7.1%	−4.7 pts
ARPU (8h)	$0.7153	$0.4802	−32.9%
ARPU (d0)	$0.9080	$0.5673	−37.5%
ARPPU (8h)	$6.71	$7.47	+11.4%
ARPPU (d0)	$7.68	$8.01	+4.3%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
2026-09-12	$348.41	28,626	12.17	2,862	10.00%	414	14.47%	$0.842
2026-09-13	$405.41	40,791	9.94	3,648	8.94%	501	13.73%	$0.809

click → install 14.47% → 13.73% (-5.1%, p = 0.399) — did not separate.
CTR 10.00% → 8.94% (-10.5%, p = 0.000) — fell.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $348.41 and $405.41 and the day tables read the same, because HR2 is unmeasured on both days and every delivering campaign is inside the roster.

All three horizons are closed on both days: within-day went 1.04 to 0.75, $363.41 to $302.75; the 24 h cohort 1.34 to 0.85, $468.55 to $344.36 on 61 payers and 43; and the 8 h rows beside them 1.06 to 0.72, $369.11 to $291.51, each at 100% coverage.

This day's cohort added less between 8 h and 24 h than 09-12's did, $52.85 against $99.44, 18.1% against 26.9%, so the morning page's 8 h pair read the gap between the two days a little narrower than the settled horizon does.

Within-day and the 24 h cohort agree on the direction this time, because the buy was not late: $155.40 of the day's spend landed in 09:00 to 12:00 UTC and $96.14 from 15:00, so within-day's cut on late installs weighs less than it did on 09-12.

Booked revenue split by the UTC day its payer installed. Its top row is the within-day figure.

installed	booked on 2026-09-13	share
2026-09-13	$302.75	11.3%
2026-09-12	$142.00	5.3%
2026-09-11	$90.02	3.3%
2026-09-10	$216.28	8.0%
2026-09-09	$88.70	3.3%
2026-09-08	$117.34	4.4%

Six install days carry $957.09 of the day's money; the remaining $1,733.60 arrived from installs on or before 09-07, which the instrument does not list separately.

$2,387.94 of the day's money came from installs bought before it, 88.7%, against 88.9% on 09-12, so the day's own installs held their share of the money, 11.3% against 11.1%, while booked fell $3,284.82 to $2,690.69.

The three revenue measures on both days, ROAS above each bar

Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-13.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826`	Dicey2	$215.03	52.5%	18,345	$11.72	246	$0.874	$136.72	0.64	52
`bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixel`	B1	$138.62	33.9%	15,913	$8.71	135	$1.027	$125.64	0.91	22
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911`	SZ1	$55.82	13.6%	12,349	$4.52	140	$0.399	$30.85	0.55	7
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$0.00	0.0%	0	—	54	$0.000	$3.56	—	110
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$0.00	0.0%	0	—	12	$0.000	$5.98	—	8
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826`	HR2	$0.00	0.0%	0	—	12	$0.000	$0.00	—	26
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$0.00	0.0%	0	—	8	$0.000	$0.00	—	16

(ii) The same, per account, 2026-09-13.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixel`	B1	$138.62	100.0%	15,913	$8.71	135	$1.027	$125.64	0.91	22
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$0.00	0.0%	0	—	54	$0.000	$3.56	—	110

Nomad Node

nothing delivered or registered.

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$0.00	0.0%	0	—	8	$0.000	$0.00	—	16

Dicey2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826`	Dicey2	$215.03	100.0%	18,345	$11.72	246	$0.874	$136.72	0.64	52

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$0.00	0.0%	0	—	12	$0.000	$5.98	—	8

HR2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826`	HR2	$0.00	0.0%	0	—	12	$0.000	$0.00	—	26

SZ1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911`	SZ1	$55.82	100.0%	12,349	$4.52	140	$0.399	$30.85	0.55	7

⚠ This section and the one below are cut on each account's own day from the day export, not on the report clock. B1's account day 09-13 runs from 07:00 UTC on 09-13 to 07:00 UTC on 09-14. Tables A and B below and the hourly and country sections above are on UTC.

Dicey2's Sinai campaign was the largest on its account day, $215.03 for 246 registrations at $0.874 against $201.89 for 141 at $1.432; B1's rebuilt campaign took $138.62 for 135 at $1.027 against $155.68 for 214 at $0.727, and SZ1's $55.82 for 140 at $0.399 against $19.57 for 73 at $0.268.

Each campaign's CPM on its own day fell on the two larger accounts: B1 $10.48 to $8.71 and Dicey2 $15.65 to $11.72, while SZ1's rose $3.92 to $4.52; Dicey2 took 52.5% of the account-day buy against B1's 33.9% and SZ1's 13.6%.

Activity history, B1's rebuilt campaign, requested over 2026-09-11 to 2026-09-15 and rendered as Sep 11, 2026 to Sep 14, 2026, asserted before any row of it was read. It records nothing inside this report day: its newest entries are poolslow and kimono starting delivery at 22:11 and 22:13 UTC on 09-12, and before them the 09-11 rebuild, whose budget went $300 to $150 a day at 17:38 UTC. The day therefore sat inside one regime throughout, $150 a day, and what changed inside it was delivery: poolslow last delivered in the 12:00 UTC hour and kimono in the 14:00 hour, and both read recently rejected at the pull.

The day export reads the rebuilt campaign one ad active and two recently rejected: povposer2 active, poolslow and kimono recently rejected after $50.32 and $15.21 on the account day; the old campaign's ads read rejected, recently rejected, not delivering or inactive and the campaign itself Off. On Dicey2 posewipe is active, templatepick recently rejected after $26.20 in one hour, pooldirectr2 inactive after $12.09 and four ads rejected; on SZ1 four ads are active and gymr3 recently rejected. These states are the pull's, a day after the report day.

HR2's campaign reads $0.00 with 12 registrations against it, because its day export was not pulled on this run.

The prior day, 2026-09-12, same two tables

(i) Every campaign the portfolio ran, 2026-09-12.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826`	Dicey2	$201.89	53.5%	12,903	$15.65	141	$1.432	$105.02	0.52	53
`bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixel`	B1	$155.68	41.3%	14,849	$10.48	214	$0.727	$193.32	1.24	26
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911`	SZ1	$19.57	5.2%	4,993	$3.92	73	$0.268	$30.22	1.54	6
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$0.00	0.0%	0	—	55	$0.000	$3.56	—	133
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826`	HR2	$0.00	0.0%	0	—	16	$0.000	$19.34	—	49
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$0.00	0.0%	0	—	11	$0.000	$11.95	—	11
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$0.00	0.0%	0	—	6	$0.000	$0.00	—	12

(ii) The same, per account, 2026-09-12.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixel`	B1	$155.68	100.0%	14,849	$10.48	214	$0.727	$193.32	1.24	26
`bailingxia_srfhjyd_sn_ww_cvr_260820`	B1	$0.00	0.0%	0	—	55	$0.000	$3.56	—	133

Nomad Node

nothing delivered or registered.

KBM1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	KBM1	$0.00	0.0%	0	—	6	$0.000	$0.00	—	12

Dicey2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826`	Dicey2	$201.89	100.0%	12,903	$15.65	141	$1.432	$105.02	0.52	53

HR1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_srfhjyd_sn_ww_cvr_260820`	HR1	$0.00	0.0%	0	—	11	$0.000	$11.95	—	11

HR2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826`	HR2	$0.00	0.0%	0	—	16	$0.000	$19.34	—	49

SZ1

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911`	SZ1	$19.57	100.0%	4,993	$3.92	73	$0.268	$30.22	1.54	6

Every asset

(i) Every asset the portfolio ran, 2026-09-13. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_posewipe_8s_9x16_sn_v1`	Dicey2	$176.74	13,949	$12.67	109	$1.621	$92.89	0.53	$109.00	12
`vid_ww_povposer2_8s_9x16_sn_v2`	B1	$73.09	9,337	$7.83	33	$2.215	$82.03	1.12	$82.03	12
`vid_ww_poolslow_15s_9x16_sn_v2`	B1	$50.32	4,909	$10.25	98	$0.513	$43.61	0.87	$43.61	10
`vid_ww_fittingroom_11s_9x16_sn_v2`	SZ1	$34.69	7,472	$4.64	140	$0.248	$30.85	0.89	$50.38	7
`vid_ww_templatepick_11s_9x16_sn_v1`	Dicey2	$26.20	3,834	$6.83	76	$0.345	$6.16	0.24	$6.16	2
`vid_ww_kimono_10s_9x16_sn_v2`	B1	$15.21	1,667	$9.12	4	$3.803	$0.00	0.00	$0.00	0
`vid_ww_pooldirectr2_11s_9x16_sn_v1`	Dicey2	$12.09	562	$21.51	54	$0.224	$37.67	3.12	$37.67	10
`vid_ww_railingtemplates_10s_9x16_sn_v1`	SZ1	$8.83	1,791	$4.93	0	—	$0.00	0.00	$0.00	0
`vid_ww_permissionugc_15s_9x16_sn_v1`	SZ1	$8.65	2,274	$3.80	0	—	$0.00	0.00	$0.00	0
`vid_ww_topcreator_10s_9x16_sn_v1`	SZ1	$3.65	812	$4.50	0	—	$0.00	0.00	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$0.00	0	—	19	$0.000	$0.00	—	$0.00	11
`vid_ww_lace_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$0.00	—	$0.00	13
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$0.00	0	—	8	$0.000	$0.00	—	$0.00	5
`vid_ww_editortabs_13s_9x16_sn_v1`	HR2	$0.00	0	—	6	$0.000	$0.00	—	$0.00	18
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$0.00	0	—	5	$0.000	$0.00	—	$0.00	7
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$0.00	0	—	5	$0.000	$0.00	—	$0.00	0
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$0.00	0	—	4	$0.000	$5.98	—	$11.95	6
`vid_ww_gym_12s_9x16_sn_v1`	HR2	$0.00	0	—	4	$0.000	$0.00	—	$0.00	2
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$0.00	0	—	4	$0.000	$0.00	—	$0.00	9
`vid_ww_uploadpanelr2_7s_9x16_sn_v1`	B1	$0.00	0	—	4	$0.000	$3.56	—	$3.56	21
`vid_ww_templatewallo_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	3	$0.000	$0.00	—	$0.00	14
`vid_ww_gym_12s_9x16_sn_v1 - Copy`	HR2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	6
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	0
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	5
`vid_ww_lacer2_9s_9x16_sn_v1`	Dicey2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	3
`vid_ww_madapp_7s_9x16_sn_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	5
`vid_ww_templatewalld_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	2
`vid_us_pool5_15s_9x16_sn_v1`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_templatewallb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_uploadpanelb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_creamvloom_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	3
`vid_ww_fittingroomb_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_gymr2_12s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	9
`vid_ww_jetconeb_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_kimonor2_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_laceb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_poolphotob_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_poolslowr2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_povposer2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_shirtb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	10
`vid_ww_shirtr2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_spill2_8s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewall_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	8
`vid_ww_templatewallc_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewallr2_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	4
`vid_ww_trainpress2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2

(ii) The same, per account, 2026-09-13.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_povposer2_8s_9x16_sn_v2`	B1	$73.09	9,337	$7.83	33	$2.215	$82.03	1.12	$82.03	12
`vid_ww_poolslow_15s_9x16_sn_v2`	B1	$50.32	4,909	$10.25	98	$0.513	$43.61	0.87	$43.61	10
`vid_ww_kimono_10s_9x16_sn_v2`	B1	$15.21	1,667	$9.12	4	$3.803	$0.00	0.00	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$0.00	0	—	19	$0.000	$0.00	—	$0.00	11
`vid_ww_lace_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$0.00	—	$0.00	13
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$0.00	0	—	8	$0.000	$0.00	—	$0.00	5
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$0.00	0	—	5	$0.000	$0.00	—	$0.00	7
`vid_ww_uploadpanelr2_7s_9x16_sn_v1`	B1	$0.00	0	—	4	$0.000	$3.56	—	$3.56	21
`vid_ww_madapp_7s_9x16_sn_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	5
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_templatewallb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_uploadpanelb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_gymr2_12s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	9
`vid_ww_laceb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_poolphotob_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_poolslowr2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_povposer2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_shirtb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	10
`vid_ww_shirtr2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewall_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	8
`vid_ww_templatewallc_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewallr2_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	4
`vid_ww_trainpress2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2

Nomad Node

nothing delivered or registered.

KBM1

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$0.00	—	4	$0.000	$0.00	—	$0.00	9
`vid_ww_lace_10s_9x16_sn_v1`	KBM1	$0.00	—	2	$0.000	$0.00	—	$0.00	5
`vid_us_pool5_15s_9x16_sn_v1`	KBM1	$0.00	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$0.00	—	1	$0.000	$0.00	—	$0.00	0

Dicey2

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_posewipe_8s_9x16_sn_v1`	Dicey2	$176.74	13,949	$12.67	109	$1.621	$92.89	0.53	$109.00	12
`vid_ww_templatepick_11s_9x16_sn_v1`	Dicey2	$26.20	3,834	$6.83	76	$0.345	$6.16	0.24	$6.16	2
`vid_ww_pooldirectr2_11s_9x16_sn_v1`	Dicey2	$12.09	562	$21.51	54	$0.224	$37.67	3.12	$37.67	10
`vid_ww_templatewallo_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	3	$0.000	$0.00	—	$0.00	14
`vid_ww_lacer2_9s_9x16_sn_v1`	Dicey2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	3
`vid_ww_templatewalld_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	2
`vid_ww_creamvloom_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	3
`vid_ww_fittingroomb_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_jetconeb_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_kimonor2_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_spill2_8s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1

HR1

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$0.00	—	5	$0.000	$0.00	—	$0.00	0
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$0.00	—	4	$0.000	$5.98	—	$11.95	6
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$0.00	—	2	$0.000	$0.00	—	$0.00	0
`vid_ww_pool5_15s_9x16_sn_v1`	HR1	$0.00	—	1	$0.000	$0.00	—	$0.00	2

HR2

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_editortabs_13s_9x16_sn_v1`	HR2	$0.00	—	6	$0.000	$0.00	—	$0.00	18
`vid_ww_gym_12s_9x16_sn_v1`	HR2	$0.00	—	4	$0.000	$0.00	—	$0.00	2
`vid_ww_gym_12s_9x16_sn_v1 - Copy`	HR2	$0.00	—	2	$0.000	$0.00	—	$0.00	6

SZ1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_fittingroom_11s_9x16_sn_v2`	SZ1	$34.69	7,472	$4.64	140	$0.248	$30.85	0.89	$50.38	7
`vid_ww_railingtemplates_10s_9x16_sn_v1`	SZ1	$8.83	1,791	$4.93	0	—	$0.00	0.00	$0.00	0
`vid_ww_permissionugc_15s_9x16_sn_v1`	SZ1	$8.65	2,274	$3.80	0	—	$0.00	0.00	$0.00	0
`vid_ww_topcreator_10s_9x16_sn_v1`	SZ1	$3.65	812	$4.50	0	—	$0.00	0.00	$0.00	0

Three ads carried three-quarters of the Sinai buy on the account day, posewipe at $176.74, povposer2_sn_v2 at $73.09 and poolslow_sn_v2 at $50.32; fittingroom_sn_v2 took $34.69, templatepick $26.20, kimono_sn_v2 $15.21, pooldirectr2 $12.09 and SZ1's three new ads $21.13 between them.

Dicey2's Sinai roster turned over inside the day: pooldirectr2 last delivered in the 08:00 UTC hour and reads inactive, posewipe first delivered at 09:00 and carried $151.00 of the report day, and templatepick delivered in that one hour only, $26.20 for 76 registrations, before reading recently rejected.

SZ1's three new ads delivered after the report day closed, so railingtemplates, permissionugc and topcreator carry account-day spend and no registrations here; on the report clock SZ1 is fittingroom alone at $29.04.

Three ads-map labels each cover two ad ids, the old-campaign ad and its rebuild, so tables A, B and C pool B1/povposer2, B1/poolslow and B1/kimono; on this day the three older ads spent nothing and registered nobody, so only their booked column enters.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01; the editor-tabs concept has never been live anywhere.

CTR by hour, one line per asset

Click-to-install by hour, one line per asset

Cost per install by hour, one line per asset

CPM by hour, one line per asset

The prior day, 2026-09-12, same two tables

(i) Every asset the portfolio ran, 2026-09-12. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_pooldirectr2_11s_9x16_sn_v1`	Dicey2	$201.89	12,903	$15.65	136	$1.484	$94.34	0.47	$117.81	14
`vid_ww_povposer2_8s_9x16_sn_v2`	B1	$116.33	11,377	$10.23	163	$0.714	$179.23	1.54	$226.21	23
`vid_ww_poolslow_15s_9x16_sn_v2`	B1	$35.47	3,050	$11.63	48	$0.739	$6.94	0.20	$19.93	2
`vid_ww_fittingroom_11s_9x16_sn_v2`	SZ1	$19.28	4,835	$3.99	70	$0.275	$30.22	1.57	$33.16	6
`vid_ww_kimono_10s_9x16_sn_v2`	B1	$3.88	422	$9.19	3	$1.293	$7.15	1.84	$7.15	1
`vid_ww_gymr3_12s_9x16_sn_v1`	SZ1	$0.29	158	$1.84	3	$0.097	$0.00	0.00	$0.00	0
`vid_ww_lace_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$0.00	—	$0.00	10
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$3.56	—	$3.56	18
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$0.00	0	—	12	$0.000	$0.00	—	$0.00	10
`vid_ww_editortabs_13s_9x16_sn_v1`	HR2	$0.00	0	—	8	$0.000	$3.56	—	$3.56	31
`vid_ww_uploadpanelr2_7s_9x16_sn_v1`	B1	$0.00	0	—	7	$0.000	$0.00	—	$0.00	26
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$0.00	0	—	6	$0.000	$11.95	—	$27.77	6
`vid_ww_gym_12s_9x16_sn_v1 - Copy`	HR2	$0.00	0	—	6	$0.000	$15.78	—	$15.78	12
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$0.00	0	—	4	$0.000	$0.00	—	$2.94	6
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$0.00	0	—	4	$0.000	$0.00	—	$0.00	0
`vid_ww_gymr2_12s_9x16_sn_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	4
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	10
`vid_ww_templatewallo_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	3	$0.000	$7.12	—	$7.12	26
`vid_ww_gym_12s_9x16_sn_v1`	HR2	$0.00	0	—	2	$0.000	$0.00	—	$0.00	6
`vid_ww_shirtb_11s_9x16_sn_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	15
`vid_ww_creamvloom_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	1
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_kimonor2_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	1	$0.000	$3.56	—	$3.56	3
`vid_ww_poolphotob_15s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_uploadpanelb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5
`vid_ww_creamsolara_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_fittingroomb_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	4
`vid_ww_laceb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_lacer2_9s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_madapp_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	7
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_poolslowr2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_povposer2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_salon_13s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_shirtr2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewall_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	9
`vid_ww_templatewallb_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	3
`vid_ww_templatewalld_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	5
`vid_ww_templatewallr2_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

(ii) The same, per account, 2026-09-12.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_povposer2_8s_9x16_sn_v2`	B1	$116.33	11,377	$10.23	163	$0.714	$179.23	1.54	$226.21	23
`vid_ww_poolslow_15s_9x16_sn_v2`	B1	$35.47	3,050	$11.63	48	$0.739	$6.94	0.20	$19.93	2
`vid_ww_kimono_10s_9x16_sn_v2`	B1	$3.88	422	$9.19	3	$1.293	$7.15	1.84	$7.15	1
`vid_ww_lace_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$0.00	—	$0.00	10
`vid_ww_shirt_10s_9x16_sn_v1`	B1	$0.00	0	—	13	$0.000	$3.56	—	$3.56	18
`vid_ww_poolphoto_15s_9x16_sn_v1`	B1	$0.00	0	—	12	$0.000	$0.00	—	$0.00	10
`vid_ww_uploadpanelr2_7s_9x16_sn_v1`	B1	$0.00	0	—	7	$0.000	$0.00	—	$0.00	26
`vid_ww_gymr2_12s_9x16_sn_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	4
`vid_ww_pooldirect_15s_9x16_sn_v1`	B1	$0.00	0	—	3	$0.000	$0.00	—	$0.00	10
`vid_ww_shirtb_11s_9x16_sn_v1`	B1	$0.00	0	—	2	$0.000	$0.00	—	$0.00	15
`vid_ww_poolphotob_15s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5
`vid_ww_uploadpanelb_7s_9x16_sn_v1`	B1	$0.00	0	—	1	$0.000	$0.00	—	$0.00	5
`vid_ww_kimono_10s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	4
`vid_ww_laceb_11s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_madapp_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	7
`vid_ww_poolslow_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_poolslowr2_15s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_povposer2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_shirtr2_8s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewall_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	9
`vid_ww_templatewallb_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	3
`vid_ww_templatewallr2_7s_9x16_sn_v1`	B1	$0.00	0	—	0	—	$0.00	—	$0.00	1

Nomad Node

nothing delivered or registered.

KBM1

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_poolslow_15s_9x16_sn_v1`	KBM1	$0.00	—	4	$0.000	$0.00	—	$2.94	6
`vid_ww_kimono_10s_9x16_sn_v1`	KBM1	$0.00	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_shirt_10s_9x16_sn_v1`	KBM1	$0.00	—	1	$0.000	$0.00	—	$0.00	0

Dicey2

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_pooldirectr2_11s_9x16_sn_v1`	Dicey2	$201.89	12,903	$15.65	136	$1.484	$94.34	0.47	$117.81	14
`vid_ww_templatewallo_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	3	$0.000	$7.12	—	$7.12	26
`vid_ww_creamvloom_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	1	$0.000	$0.00	—	$0.00	0
`vid_ww_kimonor2_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	1	$0.000	$3.56	—	$3.56	3
`vid_ww_creamsolara_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_fittingroomb_10s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_lacer2_9s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	2
`vid_ww_salon_13s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	1
`vid_ww_templatewalld_7s_9x16_sn_v1`	Dicey2	$0.00	0	—	0	—	$0.00	—	$0.00	5

HR1

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_sn_v1`	HR1	$0.00	—	6	$0.000	$11.95	—	$27.77	6
`vid_ww_shirt_10s_9x16_sn_v1`	HR1	$0.00	—	4	$0.000	$0.00	—	$0.00	0
`vid_ww_kimono_10s_9x16_sn_v1`	HR1	$0.00	—	1	$0.000	$0.00	—	$0.00	1

HR2

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_editortabs_13s_9x16_sn_v1`	HR2	$0.00	—	8	$0.000	$3.56	—	$3.56	31
`vid_ww_gym_12s_9x16_sn_v1 - Copy`	HR2	$0.00	—	6	$0.000	$15.78	—	$15.78	12
`vid_ww_gym_12s_9x16_sn_v1`	HR2	$0.00	—	2	$0.000	$0.00	—	$0.00	6

SZ1

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_fittingroom_11s_9x16_sn_v2`	SZ1	$19.28	4,835	$3.99	70	$0.275	$30.22	1.57	$33.16	6
`vid_ww_gymr3_12s_9x16_sn_v1`	SZ1	$0.29	158	$1.84	3	$0.097	$0.00	0.00	$0.00	0

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

asset	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
`Dicey2/posewipe`	$151.00	12,482	12.10	812	6.51%	104	12.81%	$1.452
`Dicey2/pooldirectr2`	$67.67	4,384	15.44	389	8.87%	60	15.42%	$1.128
`B1/poolslow`	$61.13	6,067	10.08	745	12.28%	92	12.35%	$0.664
`B1/povposer2`	$52.82	6,281	8.41	198	3.15%	32	16.16%	$1.651
`SZ1/fittingroom`	$29.04	5,821	4.99	1,039	17.85%	127	12.22%	$0.229
`Dicey2/templatepick`	$26.20	3,834	6.83	355	9.26%	70	19.72%	$0.374
`B1/kimono`	$17.55	1,922	9.13	110	5.72%	4	3.64%	$4.388
`B1/lace`	$0.00	0	—	0	—	0	—	—
`B1/poolphoto`	$0.00	0	—	0	—	0	—	—
`B1/shirt`	$0.00	0	—	0	—	0	—	—
`B1/pooldirect`	$0.00	0	—	0	—	0	—	—
`KBM1/poolslow`	$0.00	0	—	0	—	0	—	—
`KBM1/lace`	$0.00	0	—	0	—	0	—	—
`KBM1/pooldirect`	$0.00	0	—	0	—	0	—	—
`KBM1/shirt`	$0.00	0	—	0	—	0	—	—
`HR1/bodysuit`	$0.00	0	—	0	—	0	—	—
`HR1/shirt`	$0.00	0	—	0	—	0	—	—
`HR1/kimono`	$0.00	0	—	0	—	0	—	—
`HR1/pool5`	$0.00	0	—	0	—	0	—	—
`HR2/povpose`	$0.00	0	—	0	—	0	—	—
`HR2/gym`	$0.00	0	—	0	—	0	—	—
`HR2/uploadpanel`	$0.00	0	—	0	—	0	—	—
`B1/madapp`	$0.00	0	—	0	—	0	—	—
`B1/templatewallb`	$0.00	0	—	0	—	0	—	—
`Dicey2/lacer2`	$0.00	0	—	0	—	0	—	—
`B1/uploadpanelb`	$0.00	0	—	0	—	0	—	—
`B1/uploadpanelr2`	$0.00	0	—	0	—	4	—	$0.000
`Dicey2/templatewalld`	$0.00	0	—	0	—	1	—	$0.000
`Dicey2/templatewallo`	$0.00	0	—	0	—	3	—	$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

asset	booked	bROAS (Meta)	within-day	wROAS	cohort@H	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)	largest payer
`Dicey2/posewipe`	$92.89	0.62 (2.59)	$92.89	0.62	$109.00	0.72	12	11.0%	1.000	9.08	29.2%
`Dicey2/pooldirectr2`	$61.14	0.90 (6.28)	$37.67	0.56	$37.67	0.56	6	11.1%	0.698	6.28	37.3%
`B1/poolslow`	$71.29	1.17 (3.94)	$43.61	0.71	$43.61	0.71	9	9.2%	0.445	4.85	20.6%
`B1/povposer2`	$163.68	3.10 (16.68)	$82.03	1.55	$82.03	1.55	5	15.2%	2.486	16.41	38.5%
`SZ1/fittingroom`	$33.79	1.16 (1.16)	$30.85	1.06	$50.38	1.73	6	4.3%	0.360	8.40	23.1%
`Dicey2/templatepick`	$6.16	0.24 (2.50)	$6.16	0.24	$6.16	0.24	2	2.6%	0.081	3.08	52.3%
`B1/kimono`	$37.94	2.16 (4.30)	$0.00	0.00	$0.00	0.00	0	0.0%	0.000	—	—
`B1/lace`	$82.26	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/poolphoto`	$102.40	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/shirt`	$150.60	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/pooldirect`	$74.81	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`KBM1/poolslow`	$70.43	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`KBM1/lace`	$69.70	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`KBM1/pooldirect`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`KBM1/shirt`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR1/bodysuit`	$51.23	— (—)	$5.98	—	$11.95	—	2	50.0%	2.988	5.98	100.0%
`HR1/shirt`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR1/kimono`	$0.00	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR1/pool5`	$7.12	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR2/povpose`	$29.72	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR2/gym`	$6.31	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`HR2/uploadpanel`	$317.13	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/madapp`	$31.48	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/templatewallb`	$41.90	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`Dicey2/lacer2`	$22.77	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/uploadpanelb`	$6.50	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`B1/uploadpanelr2`	$160.87	— (—)	$3.56	—	$3.56	—	1	25.0%	0.890	3.56	100.0%
`Dicey2/templatewalld`	$67.03	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—
`Dicey2/templatewallo`	$173.86	— (—)	$0.00	—	$0.00	—	0	0.0%	0.000	—	—

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

asset	spend	India %	US %	other %	US % of its revenue
`Dicey2/posewipe`	$176.74	21.5%	5.4%	73.0%	0.0%
`Dicey2/pooldirectr2`	$12.09	9.8%	28.8%	61.4%	7.9%
`B1/poolslow`	$50.32	32.9%	2.7%	64.4%	0.0%
`B1/povposer2`	$73.09	25.1%	8.0%	66.9%	0.0%
`SZ1/fittingroom`	$34.69	26.6%	1.6%	71.8%	0.0%
`Dicey2/templatepick`	$26.20	36.0%	0.5%	63.5%	0.0%
`B1/kimono`	$15.21	29.8%	7.3%	62.9%	—

No row clears the 16-payer bar at d0 either. Dicey2/posewipe is the nearest at twelve payers, then B1/poolslow at nine, Dicey2/pooldirectr2 and SZ1/fittingroom at six, B1/povposer2 at five and Dicey2/templatepick at two; every return in table B is a direction.

Dicey2/posewipe returned 0.72 at 24 h on $151.00, 104 installs at $1.452, a CTR of 6.51% and a click-to-install of 12.81%, twelve payers and 29.2% of its money in one basket.

B1/povposer2 returned 1.55 at 24 h on $52.82 and five payers, one of them 38.5% of its money, at a CPI of $1.651 on a CTR of 3.15%; the same ad's 1.54 on 09-12 stood on 26 payers and was readable, and this row is not.

SZ1/fittingroom again reads the cheapest installs on the page at $0.229 and a 1.73 return on $29.04, six payers behind it, on a mix that is 26.6% India against 1.6% United States.

B1/poolslow bought the second-cheapest installs, $0.664 on a CTR of 12.28%, and returned 0.71 on nine payers; B1/kimono installed four people at $4.388 and none of them paid.

Twenty-two rows in table B carry no measured spend and $1,466.12 of booked revenue between them, 54.5% of Sinai's booked total, from creatives stopped before the day and from the three accounts that export nothing.

Installs cost $0.229 to $4.388 across the seven assets that installed anyone on the report clock, SZ1/fittingroom at the bottom and B1/kimono at the top; the spread is delivery and geography, and cost per install does not rank an asset here.

Table C is a META-day cut and holds the same seven rows at different levels: posewipe reads $176.74 there against $151.00 in table A and pooldirectr2 $12.09 against $67.67; read it for mix.

Every asset bought between 9.8% and 36.0% of its spend in India and 0.5% to 28.8% in the United States; pooldirectr2's 28.8% is $12.09 of account-day spend after it had stopped, and the United States returned 7.9% of its revenue and none of any other's.

Where each asset bought: share of its own spend by region

Cost per install by region, every asset

Within-day revenue by region, every asset

Payer rate d0 by day, one line per asset

ARPU d0 by day, one line per asset

ARPPU d0 by day, one line per asset

Within-day ROAS by day, one line per asset

Composite: every asset across every measure, normalised across the day

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and the one account that buys it.

Bslate's third day ran the five ads that came up late on its second, $272.72 against $107.10, and its cost per registration fell to $0.104, the cheapest in the portfolio.

The day, and every account

	2026-09-12	2026-09-13	change
spend	$107.10	$272.72	+154.6%
impressions	9,387	30,858	+228.7%
CPM	$11.41	$8.84	−22.5%
registrations (ours)	702	2,628	+274.4%
cost per registration	$0.153	$0.104	−32.0%
booked	$345.45 (3.23)	$1,341.88 (4.92)	+288.4%
Meta booked	~~$928.75 (8.67)~~	~~$1,885.83 (6.91)~~
within-day	$291.89 (2.73)	$1,183.69 (4.34)	+305.5%
cohort @ 24h	$367.79 (3.43)	$1,451.73 (5.32)	+294.7%
booked payers	67	188	+121
payer rate (8h)	8.5%	6.1%	−2.4 pts
payer rate (d0)	9.7%	6.9%	−2.8 pts
ARPU (8h)	$0.3909	$0.3885	−0.6%
ARPU (d0)	$0.5239	$0.5524	+5.4%
ARPPU (8h)	$4.57	$6.34	+38.7%
ARPPU (d0)	$5.41	$7.98	+47.5%

2026-09-13 (the day) — delivery

account	spend	share	impressions	CPM	registrations	cost/reg
Portfolio	$272.72	100%	30,858	$8.84	2,628	$0.104
B1	$0.00	0%	0	—	0	—
Nomad Node	$0.00	0%	0	—	0	—
KBM1	$0.00	0%	0	—	0	—
Dicey2	$272.72	100%	30,858	$8.84	2,628	$0.104
HR1	$0.00	0%	0	—	0	—
HR2	$0.00	0%	0	—	0	—
SZ1	$0.00	0%	0	—	0	—

2026-09-13 (the day) — the three measures

account	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)
Portfolio	$1,341.88	4.92	$1,183.69	4.34	$1,451.73	5.32	182	6.9%	$0.5524	$7.98
B1	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
Nomad Node	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
KBM1	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
Dicey2	$1,341.88	4.92	$1,183.69	4.34	$1,451.73	5.32	182	6.9%	$0.5524	$7.98
HR1	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
HR2	$0.00	—	$0.00	—	$0.00	—	0	—	—	—
SZ1	$0.00	—	$0.00	—	$0.00	—	0	—	—	—

Each account, 2026-09-12 against 2026-09-13, one table each.

B1 — nothing delivered and nobody registered on either day.

Nomad Node — nothing delivered and nobody registered on either day.

KBM1 — nothing delivered and nobody registered on either day.

Dicey2

	2026-09-12	2026-09-13	change
spend	$107.10	$272.72	+154.6%
impressions	9,387	30,858	+228.7%
CPM	$11.41	$8.84	−22.5%
registrations (ours)	702	2,628	+274.4%
cost per registration	$0.153	$0.104	−32.0%
booked	$345.45 (3.23)	$1,341.88 (4.92)	+288.4%
Meta booked	~~$928.75 (8.67)~~	~~$1,885.83 (6.91)~~
within-day	$291.89 (2.73)	$1,183.69 (4.34)	+305.5%
cohort @ 24h	$367.79 (3.43)	$1,451.73 (5.32)	+294.7%
booked payers	67	188	+121
payer rate (8h)	8.5%	6.1%	−2.4 pts
payer rate (d0)	9.7%	6.9%	−2.8 pts
ARPU (8h)	$0.3909	$0.3885	−0.6%
ARPU (d0)	$0.5239	$0.5524	+5.4%
ARPPU (8h)	$4.57	$6.34	+38.7%
ARPPU (d0)	$5.41	$7.98	+47.5%

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

2,628 people registered at $0.104 each and 182 of them paid inside twenty-four hours, $1,451.73 of cohort revenue on $272.72 for a return of 5.32; that row clears the 16-payer bar, as the day before's 3.43 did on 68.

The return rose mostly because registrations got cheaper, and at 24 h they were worth a little more too: cost per registration $0.153 to $0.104 and ARPU (d0) $0.5239 to $0.5524, on a payer rate (d0) of 9.7% to 6.9% and an ARPPU (d0) of $5.41 to $7.98.

Meta's line reads $1,885.83 against our $1,341.88 and is struck, as it is on every table.

The money ledger reads $1,341.88 for Bslate on this day and 2,929 new users against the 2,628 here, so the booked columns agree to the cent and the registration count differs by the users the ledger holds that no campaign id claims.

Hourly, 2026-09-13

(i) The portfolio, hour by hour, 2026-09-13. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$4.30	274	$15.69	12	$0.358	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$37.70	4,235	$8.90	283	$0.133	$78.05	2.07	$138.62	3.68	$138.62	3.68	19
02	$25.17	3,244	$7.76	268	$0.094	$81.31	3.23	$240.84	9.57	$244.39	9.71	15
03	$4.94	639	$7.73	88	$0.056	$52.26	10.58	$55.81	11.30	$55.81	11.30	12
04	$0.79	89	$8.88	18	$0.044	$16.08	20.35	$3.56	4.51	$3.56	4.51	5
05	$0.01	2	$5.00	7	$0.001	$9.54	953.95	$0.00	0.00	$0.00	0.00	2
06	$0.00	0	—	7	$0.000	$13.51	—	$3.56	—	$3.56	—	4
07	$32.08	3,480	$9.22	280	$0.115	$73.21	2.28	$155.24	4.84	$158.80	4.95	12
08	$11.81	1,415	$8.35	130	$0.091	$78.43	6.64	$49.09	4.16	$56.21	4.76	11
09	$0.00	0	—	13	$0.000	$44.73	—	$0.00	—	$0.00	—	6
10	$1.20	128	$9.38	10	$0.120	$20.94	17.45	$0.00	0.00	$0.00	0.00	4
11	$5.39	772	$6.98	69	$0.078	$52.72	9.78	$13.37	2.48	$27.31	5.07	8
12	$5.93	723	$8.20	71	$0.084	$42.03	7.09	$37.44	6.31	$37.44	6.31	8
13	$9.43	1,284	$7.34	88	$0.107	$31.25	3.31	$28.64	3.04	$34.62	3.67	7
14	$11.72	1,521	$7.71	110	$0.107	$89.19	7.61	$20.12	1.72	$20.12	1.72	13
15	$11.49	1,666	$6.90	121	$0.095	$43.82	3.81	$14.88	1.30	$17.84	1.55	10
16	$12.00	1,689	$7.10	143	$0.084	$103.40	8.62	$62.12	5.18	$109.23	9.10	13
17	$10.96	1,533	$7.15	129	$0.085	$59.66	5.44	$26.02	2.37	$31.98	2.92	15
18	$13.55	1,415	$9.58	146	$0.093	$62.94	4.64	$39.93	2.95	$50.50	3.73	14
19	$13.35	1,361	$9.81	117	$0.114	$59.93	4.49	$59.83	4.48	$72.32	5.42	10
20	$15.35	1,397	$10.99	151	$0.102	$59.37	3.87	$73.58	4.79	$111.87	7.29	15
21	$18.73	1,433	$13.07	124	$0.151	$107.30	5.73	$37.34	1.99	$109.80	5.86	16
22	$14.79	1,361	$10.87	127	$0.116	$93.30	6.31	$103.76	7.02	$131.96	8.92	15
23	$12.03	1,197	$10.05	116	$0.104	$68.91	5.73	$19.96	1.66	$35.80	2.98	11

(ii) The same 24 hours per account, 2026-09-13.

B1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Nomad Node — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

KBM1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Dicey2 — $272.72 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$4.30	274	$15.69	12	$0.358	$0.00	0.00	$0.00	0.00	$0.00	0.00	0
01	$37.70	4,235	$8.90	283	$0.133	$78.05	2.07	$138.62	3.68	$138.62	3.68	19
02	$25.17	3,244	$7.76	268	$0.094	$81.31	3.23	$240.84	9.57	$244.39	9.71	15
03	$4.94	639	$7.73	88	$0.056	$52.26	10.58	$55.81	11.30	$55.81	11.30	12
04	$0.79	89	$8.88	18	$0.044	$16.08	20.35	$3.56	4.51	$3.56	4.51	5
05	$0.01	2	$5.00	7	$0.001	$9.54	953.95	$0.00	0.00	$0.00	0.00	2
06	$0.00	0	—	7	$0.000	$13.51	—	$3.56	—	$3.56	—	4
07	$32.08	3,480	$9.22	280	$0.115	$73.21	2.28	$155.24	4.84	$158.80	4.95	12
08	$11.81	1,415	$8.35	130	$0.091	$78.43	6.64	$49.09	4.16	$56.21	4.76	11
09	$0.00	0	—	13	$0.000	$44.73	—	$0.00	—	$0.00	—	6
10	$1.20	128	$9.38	10	$0.120	$20.94	17.45	$0.00	0.00	$0.00	0.00	4
11	$5.39	772	$6.98	69	$0.078	$52.72	9.78	$13.37	2.48	$27.31	5.07	8
12	$5.93	723	$8.20	71	$0.084	$42.03	7.09	$37.44	6.31	$37.44	6.31	8
13	$9.43	1,284	$7.34	88	$0.107	$31.25	3.31	$28.64	3.04	$34.62	3.67	7
14	$11.72	1,521	$7.71	110	$0.107	$89.19	7.61	$20.12	1.72	$20.12	1.72	13
15	$11.49	1,666	$6.90	121	$0.095	$43.82	3.81	$14.88	1.30	$17.84	1.55	10
16	$12.00	1,689	$7.10	143	$0.084	$103.40	8.62	$62.12	5.18	$109.23	9.10	13
17	$10.96	1,533	$7.15	129	$0.085	$59.66	5.44	$26.02	2.37	$31.98	2.92	15
18	$13.55	1,415	$9.58	146	$0.093	$62.94	4.64	$39.93	2.95	$50.50	3.73	14
19	$13.35	1,361	$9.81	117	$0.114	$59.93	4.49	$59.83	4.48	$72.32	5.42	10
20	$15.35	1,397	$10.99	151	$0.102	$59.37	3.87	$73.58	4.79	$111.87	7.29	15
21	$18.73	1,433	$13.07	124	$0.151	$107.30	5.73	$37.34	1.99	$109.80	5.86	16
22	$14.79	1,361	$10.87	127	$0.116	$93.30	6.31	$103.76	7.02	$131.96	8.92	15
23	$12.03	1,197	$10.05	116	$0.104	$68.91	5.73	$19.96	1.66	$35.80	2.98	11

HR1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

HR2 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

SZ1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Three hours carried 35% of the day, $37.70 at 01:00, $25.17 at 02:00 and $32.08 at 07:00 UTC, and two carried nothing, 06:00 and 09:00, with a single cent at 05:00; the rest ran $0.79 to $18.73.

The first two of those hours are 18:00 and 19:00 on the account clock on 09-12, when the five new ads came up, and the near-empty 05:00 and 06:00 are the last two hours of that Meta day; 09:00 UTC is 02:00 on the account clock and nothing on this page explains it, Bslate's budget history not being staged.

Registrations ran 268 to 283 an hour in the three big hours and 10 to 151 in the other hours that spent more than a dollar; the 24 h cohort column exceeds within-day in sixteen of the day's hours, $268.04 between them.

The day's motion: spend by hour, and impressions against installs

CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-12, same two tables

(i) The portfolio, hour by hour, 2026-09-12. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$2.97	279	$10.65	32	$0.093	$7.36	2.48	$13.95	4.70	$13.95	4.70	1
01	$4.10	343	$11.95	21	$0.195	$0.00	0.00	$6.29	1.53	$6.29	1.53	0
02	$3.53	369	$9.57	34	$0.104	$7.12	2.02	$7.12	2.02	$7.12	2.02	2
03	$3.06	316	$9.68	25	$0.122	$7.12	2.33	$6.58	2.15	$19.61	6.41	2
04	$3.55	352	$10.09	53	$0.067	$15.92	4.48	$22.46	6.33	$26.02	7.33	4
05	$5.66	496	$11.41	46	$0.123	$17.73	3.13	$28.70	5.07	$28.70	5.07	5
06	$4.90	478	$10.25	38	$0.129	$22.40	4.57	$19.54	3.99	$19.54	3.99	7
07	$3.27	371	$8.81	29	$0.113	$6.44	1.97	$5.90	1.80	$5.90	1.80	2
08	$3.61	412	$8.76	26	$0.139	$6.50	1.80	$3.56	0.99	$7.24	2.01	2
09	$4.42	503	$8.79	24	$0.184	$5.91	1.34	$2.96	0.67	$2.96	0.67	2
10	$4.24	358	$11.84	25	$0.170	$16.91	3.99	$0.00	0.00	$0.00	0.00	2
11	$3.89	342	$11.37	29	$0.134	$17.79	4.57	$21.47	5.52	$21.47	5.52	3
12	$4.68	423	$11.06	28	$0.167	$43.14	9.22	$21.60	4.61	$34.29	7.33	6
13	$4.34	471	$9.21	33	$0.132	$5.87	1.35	$2.99	0.69	$2.99	0.69	2
14	$4.85	442	$10.97	38	$0.128	$23.72	4.89	$41.88	8.64	$56.11	11.57	5
15	$7.36	632	$11.65	42	$0.175	$34.76	4.72	$20.15	2.74	$20.15	2.74	7
16	$5.90	679	$8.69	44	$0.134	$2.99	0.51	$6.67	1.13	$6.67	1.13	1
17	$7.19	750	$9.59	52	$0.138	$26.43	3.68	$29.66	4.13	$33.22	4.62	8
18	$3.94	317	$12.43	24	$0.164	$9.90	2.51	$0.00	0.00	$0.00	0.00	3
19	$6.29	285	$22.07	8	$0.786	$10.53	1.67	$13.70	2.18	$20.27	3.22	3
20	$4.36	206	$21.17	15	$0.291	$39.68	9.10	$13.16	3.02	$13.16	3.02	7
21	$3.08	163	$18.90	16	$0.193	$2.99	0.97	$0.00	0.00	$0.00	0.00	1
22	$3.52	187	$18.82	8	$0.440	$7.12	2.02	$0.00	0.00	$3.40	0.97	2
23	$4.39	213	$20.61	12	$0.366	$7.12	1.62	$3.56	0.81	$18.74	4.27	2

(ii) The same 24 hours per account, 2026-09-12.

B1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Nomad Node — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

KBM1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Dicey2 — $107.10 on this day

hr	spend	impressions	CPM	registrations	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	booked payers
00	$2.97	279	$10.65	32	$0.093	$7.36	2.48	$13.95	4.70	$13.95	4.70	1
01	$4.10	343	$11.95	21	$0.195	$0.00	0.00	$6.29	1.53	$6.29	1.53	0
02	$3.53	369	$9.57	34	$0.104	$7.12	2.02	$7.12	2.02	$7.12	2.02	2
03	$3.06	316	$9.68	25	$0.122	$7.12	2.33	$6.58	2.15	$19.61	6.41	2
04	$3.55	352	$10.09	53	$0.067	$15.92	4.48	$22.46	6.33	$26.02	7.33	4
05	$5.66	496	$11.41	46	$0.123	$17.73	3.13	$28.70	5.07	$28.70	5.07	5
06	$4.90	478	$10.25	38	$0.129	$22.40	4.57	$19.54	3.99	$19.54	3.99	7
07	$3.27	371	$8.81	29	$0.113	$6.44	1.97	$5.90	1.80	$5.90	1.80	2
08	$3.61	412	$8.76	26	$0.139	$6.50	1.80	$3.56	0.99	$7.24	2.01	2
09	$4.42	503	$8.79	24	$0.184	$5.91	1.34	$2.96	0.67	$2.96	0.67	2
10	$4.24	358	$11.84	25	$0.170	$16.91	3.99	$0.00	0.00	$0.00	0.00	2
11	$3.89	342	$11.37	29	$0.134	$17.79	4.57	$21.47	5.52	$21.47	5.52	3
12	$4.68	423	$11.06	28	$0.167	$43.14	9.22	$21.60	4.61	$34.29	7.33	6
13	$4.34	471	$9.21	33	$0.132	$5.87	1.35	$2.99	0.69	$2.99	0.69	2
14	$4.85	442	$10.97	38	$0.128	$23.72	4.89	$41.88	8.64	$56.11	11.57	5
15	$7.36	632	$11.65	42	$0.175	$34.76	4.72	$20.15	2.74	$20.15	2.74	7
16	$5.90	679	$8.69	44	$0.134	$2.99	0.51	$6.67	1.13	$6.67	1.13	1
17	$7.19	750	$9.59	52	$0.138	$26.43	3.68	$29.66	4.13	$33.22	4.62	8
18	$3.94	317	$12.43	24	$0.164	$9.90	2.51	$0.00	0.00	$0.00	0.00	3
19	$6.29	285	$22.07	8	$0.786	$10.53	1.67	$13.70	2.18	$20.27	3.22	3
20	$4.36	206	$21.17	15	$0.291	$39.68	9.10	$13.16	3.02	$13.16	3.02	7
21	$3.08	163	$18.90	16	$0.193	$2.99	0.97	$0.00	0.00	$0.00	0.00	1
22	$3.52	187	$18.82	8	$0.440	$7.12	2.02	$0.00	0.00	$3.40	0.97	2
23	$4.39	213	$20.61	12	$0.366	$7.12	1.62	$3.56	0.81	$18.74	4.27	2

HR1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

HR2 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

SZ1 — $0.00 on this day

hr	spend	CPM	cost/reg	booked	bROAS	within-day	wROAS	cohort@24h	cROAS
00	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
01	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
02	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
03	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
04	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
05	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
06	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
07	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
08	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
09	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
10	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
11	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
12	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
13	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
14	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
15	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
16	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
17	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
18	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
19	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
20	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
21	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
22	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—
23	$0.00	—	—	$0.00	—	$0.00	—	$0.00	—

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 07, 08, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. 2026-09-12 additionally delivered in 05, 06, 09. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metric	hours 2026-09-13 ran higher	hours it ran lower	sign test
CPM	2 of 21	19 of 21	p = 0.000
CTR	18 of 21	3 of 21	p = 0.001
click→install	8 of 21	13 of 21	p = 0.383
CPI	1 of 21	20 of 21	p = 0.000

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-12 → 2026-09-13

hr	impressions	CPM	CTR	click→install	CPI
00	279 → 274	10.65 → 15.69	20.79% → 12.04%	53.4% → 36.4%	0.096 → 0.358
01	343 → 4,235	11.95 → 8.90	19.83% → 21.68%	32.4% → 30.5%	0.186 → 0.135
02	369 → 3,244	9.57 → 7.76	16.53% → 17.60%	54.1% → 44.1%	0.107 → 0.100
03	316 → 639	9.68 → 7.73	19.94% → 18.62%	38.1% → 72.3%	0.128 → 0.057
04	352 → 89	10.09 → 8.88	27.56% → 23.60%	53.6% → 95.2%	0.068 → 0.040
07	371 → 3,480	8.81 → 9.22	15.36% → 19.71%	47.4% → 39.7%	0.121 → 0.118
08	412 → 1,415	8.76 → 8.35	15.05% → 18.09%	43.5% → 47.3%	0.134 → 0.098
10	358 → 128	11.84 → 9.38	15.08% → 20.31%	44.4% → 34.6%	0.177 → 0.133
11	342 → 772	11.37 → 6.98	14.91% → 21.76%	58.8% → 41.1%	0.130 → 0.078
12	423 → 723	11.06 → 8.20	14.18% → 20.47%	43.3% → 49.3%	0.180 → 0.081
13	471 → 1,284	9.21 → 7.34	17.83% → 19.08%	40.5% → 37.1%	0.128 → 0.104
14	442 → 1,521	10.97 → 7.71	17.19% → 19.00%	44.7% → 37.4%	0.143 → 0.109
15	632 → 1,666	11.65 → 6.90	18.83% → 19.75%	39.5% → 36.2%	0.157 → 0.097
16	679 → 1,689	8.69 → 7.10	14.58% → 20.90%	44.4% → 39.4%	0.134 → 0.086
17	750 → 1,533	9.59 → 7.15	14.67% → 19.37%	44.5% → 44.1%	0.147 → 0.084
18	317 → 1,415	12.43 → 9.58	13.88% → 22.61%	56.8% → 45.6%	0.158 → 0.093
19	285 → 1,361	22.07 → 9.81	9.47% → 20.50%	33.3% → 40.5%	0.699 → 0.118
20	206 → 1,397	21.17 → 10.99	12.62% → 22.76%	53.8% → 46.5%	0.311 → 0.104
21	163 → 1,433	18.90 → 13.07	15.95% → 20.38%	34.6% → 41.4%	0.342 → 0.155
22	187 → 1,361	18.82 → 10.87	18.18% → 21.01%	29.4% → 44.4%	0.352 → 0.116
23	213 → 1,197	20.61 → 10.05	12.68% → 20.05%	40.7% → 45.0%	0.399 → 0.111

CPM ran lower in 19 of 21 shared hours and CPI lower in 20, both at p = 0.000, and CTR higher in 18 at p = 0.001; click-to-install split 8 against 13 at p = 0.383.

Pooled over those 21 hours CTR rose 16.47% to 20.07% at p = 0.000 and click-to-install fell 44.67% to 41.09% at p = 0.017, and CPI went $0.158 to $0.107 on a CPM of $8.84 against $11.65.

The pairing sets templatewallp against uploadpanelr2: the day before is five-sixths of its registrations from one rejected ad and this day is two-thirds of its spend from another, so the direction is the roster before it is anything else.

The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-13

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$77.53	28.4%	13,375	$5.80	858	$0.090	$353.43	4.56	56
BR	$25.74	9.4%	2,051	$12.55	219	$0.118	$117.77	4.58	25
ID	$23.09	8.5%	4,518	$5.11	380	$0.061	$51.88	2.25	16
MX	$13.37	4.9%	851	$15.71	69	$0.194	$80.45	6.02	9
TH	$10.08	3.7%	1,117	$9.03	81	$0.124	$19.73	1.96	6
TR	$9.93	3.6%	649	$15.29	74	$0.134	$56.48	5.69	11
AR	$8.90	3.3%	607	$14.66	73	$0.122	$45.88	5.16	4
US	$8.78	3.2%	146	$60.09	11	$0.798	$14.95	1.70	3
PH	$6.82	2.5%	1,166	$5.85	143	$0.048	$27.40	4.02	6
MY	$6.77	2.5%	525	$12.89	51	$0.133	$3.18	0.47	1
CL	$5.29	1.9%	348	$15.20	40	$0.132	$3.56	0.67	2
GB	$4.17	1.5%	79	$52.71	14	$0.298	$56.25	13.50	2

132 further countries are not listed, $72.25 between them (26.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $72.91 from Meta 2026-09-12 and $199.81 from Meta 2026-09-13, a measured UTC-day total of $272.72.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-13.

Dicey2

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$77.53	28.4%	13,375	$5.80	858	$0.090	$353.43	4.56	56
BR	$25.74	9.4%	2,051	$12.55	219	$0.118	$117.77	4.58	25
ID	$23.09	8.5%	4,518	$5.11	380	$0.061	$51.88	2.25	16
MX	$13.37	4.9%	851	$15.71	69	$0.194	$80.45	6.02	9
TH	$10.08	3.7%	1,117	$9.03	81	$0.124	$19.73	1.96	6
TR	$9.93	3.6%	649	$15.29	74	$0.134	$56.48	5.69	11
AR	$8.90	3.3%	607	$14.66	73	$0.122	$45.88	5.16	4
US	$8.78	3.2%	146	$60.09	11	$0.798	$14.95	1.70	3
PH	$6.82	2.5%	1,166	$5.85	143	$0.048	$27.40	4.02	6
MY	$6.77	2.5%	525	$12.89	51	$0.133	$3.18	0.47	1
CL	$5.29	1.9%	348	$15.20	40	$0.132	$3.56	0.67	2
GB	$4.17	1.5%	79	$52.71	14	$0.298	$56.25	13.50	2

132 further countries are not listed, $72.25 between them (26.5% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

The section is Dicey2 alone and its ratios are returns on $272.72: India took 28.4% of the buy and returned 4.56 on 56 payers, Brazil 9.4% and 4.58 on 25, Indonesia 8.5% and 2.25 on 16; those three clear the bar, and Mexico's 6.02 on nine, Turkey's 5.69 on eleven and Britain's 13.50 on two are directions.

The known-answer test had no account to run on, Dicey2 being UTC-7, so the cut rests on the reconciliation above.

The cost-per-install figure below draws nothing. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

Spend against within-day revenue, by country

Cost per install by country

The prior day, 2026-09-12, same two tables

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$29.33	27.4%	4,029	$7.28	230	$0.128	$78.31	2.67	21
BR	$11.16	10.4%	722	$15.45	83	$0.134	$23.67	2.12	6
ID	$6.53	6.1%	1,084	$6.03	59	$0.111	$14.41	2.21	6
MX	$5.11	4.8%	292	$17.54	17	$0.301	$3.40	0.67	1
TR	$4.82	4.5%	270	$17.82	36	$0.134	$36.81	7.64	8
US	$4.26	4.0%	66	$64.58	6	$0.710	$0.00	0.00	0
AR	$3.74	3.5%	247	$15.15	24	$0.156	$2.99	0.80	2
TH	$3.41	3.2%	301	$11.32	18	$0.189	$6.58	1.93	1
MY	$2.81	2.6%	138	$20.39	12	$0.235	$13.95	4.96	1
CL	$2.45	2.3%	131	$18.72	12	$0.204	$14.23	5.81	2
CO	$2.05	1.9%	125	$16.32	12	$0.170	$0.00	0.00	0
AU	$1.60	1.5%	10	$162.90	0	—	$0.00	0.00	0

115 further countries are not listed, $29.84 between them (27.9% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $27.77 from Meta 2026-09-11 and $79.33 from Meta 2026-09-12, a measured UTC-day total of $107.10.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-12.

Dicey2

cc	spend	share	impressions	CPM	registrations (ours)	cost/reg	within-day	wROAS	payers
IN	$29.33	27.4%	4,029	$7.28	230	$0.128	$78.31	2.67	21
BR	$11.16	10.4%	722	$15.45	83	$0.134	$23.67	2.12	6
ID	$6.53	6.1%	1,084	$6.03	59	$0.111	$14.41	2.21	6
MX	$5.11	4.8%	292	$17.54	17	$0.301	$3.40	0.67	1
TR	$4.82	4.5%	270	$17.82	36	$0.134	$36.81	7.64	8
US	$4.26	4.0%	66	$64.58	6	$0.710	$0.00	0.00	0
AR	$3.74	3.5%	247	$15.15	24	$0.156	$2.99	0.80	2
TH	$3.41	3.2%	301	$11.32	18	$0.189	$6.58	1.93	1
MY	$2.81	2.6%	138	$20.39	12	$0.235	$13.95	4.96	1
CL	$2.45	2.3%	131	$18.72	12	$0.204	$14.23	5.81	2
CO	$2.05	1.9%	125	$16.32	12	$0.170	$0.00	0.00	0
AU	$1.60	1.5%	10	$162.90	0	—	$0.00	0.00	0

115 further countries are not listed, $29.84 between them (27.9% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

	2026-09-12	2026-09-13	change
spend	$107.10	$272.72	+154.6%
impressions	9,387	30,858	+228.7%
CPM	$11.41	$8.84	−22.5%
registrations (ours)	702	2,628	+274.4%
cost per registration	$0.153	$0.104	−32.0%
booked	$345.45 (3.23)	$1,341.88 (4.92)	+288.4%
Meta booked	~~$928.75 (8.67)~~	~~$1,885.83 (6.91)~~
within-day	$291.89 (2.73)	$1,183.69 (4.34)	+305.5%
cohort @ 24h	$367.79 (3.43)	$1,451.73 (5.32)	+294.7%
booked payers	67	188	+121
payer rate (8h)	8.5%	6.1%	−2.4 pts
payer rate (d0)	9.7%	6.9%	−2.8 pts
ARPU (8h)	$0.3909	$0.3885	−0.6%
ARPU (d0)	$0.5239	$0.5524	+5.4%
ARPPU (8h)	$4.57	$6.34	+38.7%
ARPPU (d0)	$5.41	$7.98	+47.5%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 21 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
2026-09-12	$92.12	7,910	11.65	1,303	16.47%	582	44.67%	$0.158
2026-09-13	$272.71	30,856	8.84	6,194	20.07%	2,545	41.09%	$0.107

click → install 44.67% → 41.09% (-8.0%, p = 0.017) — fell.
CTR 16.47% → 20.07% (+21.9%, p = 0.000) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel is the 21 shared hours and not the day, $92.12 against $272.71, while the day tables read $107.10 and $272.72.

All three horizons are closed on both days: within-day went 2.73 to 4.34, $291.89 to $1,183.69; the 24 h cohort 3.43 to 5.32, $367.79 to $1,451.73 on 68 payers and 182; and the 8 h rows beside them 2.56 to 3.74, $274.38 to $1,021.10.

This day's cohort added more between 8 h and 24 h than 09-12's did, 42.2% against 34.0%, so the app reads better at the settled horizon than it did at the morning one.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installed	booked on 2026-09-13	share
2026-09-13	$1,183.69	88.2%
2026-09-12	$127.01	9.5%
2026-09-11	$31.19	2.3%

The app has two earlier install days behind it now, and they carry 11.8% of the day's money; the day's own installs carry the rest.

The three revenue measures on both days, ROAS above each bar

Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-13.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911`	Dicey2	$243.91	100.0%	28,255	$8.63	2,628	$0.093	$1,183.69	4.85	188

(ii) The same, per account, 2026-09-13.

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911`	Dicey2	$243.91	100.0%	28,255	$8.63	2,628	$0.093	$1,183.69	4.85	188

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

⚠ This section and the one below are cut on Dicey2's own day from the day export, not on the report clock. Its account day 09-13 runs from 07:00 UTC on 09-13 to 07:00 UTC on 09-14, so the campaign reads $243.91 here against $272.72 on the report clock: the report day holds $72.91 from the evening of Meta day 09-12, when the five new ads came up, and the account day holds $44.10 after 00:00 UTC on 09-14 that belongs to the next page.

On its account day Bslate was the larger of Dicey2's two buys, $243.91 against the Sinai campaign's $215.03, having been the smaller on 09-12; the account spent $458.94 across both.

The prior day, 2026-09-12, same two tables

(i) Every campaign the portfolio ran, 2026-09-12.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911`	Dicey2	$152.24	100.0%	15,237	$9.99	702	$0.217	$291.89	1.92	67

(ii) The same, per account, 2026-09-12.

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911`	Dicey2	$152.24	100.0%	15,237	$9.99	702	$0.217	$291.89	1.92	67

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Every asset

(i) Every asset the portfolio ran, 2026-09-13. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_templatewallp_7s_9x16_bs_v1`	Dicey2	$166.19	21,546	$7.71	1,985	$0.084	$830.62	5.00	$1059.85	125
`vid_ww_templatewalli_7s_9x16_bs_v1`	Dicey2	$31.83	3,427	$9.29	447	$0.071	$199.07	6.25	$212.85	28
`vid_ww_poolslow_15s_9x16_bs_v1`	Dicey2	$30.95	2,103	$14.72	108	$0.287	$67.32	2.18	$82.27	9
`vid_ww_poolphoto_15s_9x16_bs_v1`	Dicey2	$10.68	965	$11.07	32	$0.334	$24.92	2.33	$32.04	3
`vid_ww_povposer2_8s_9x16_bs_v1`	Dicey2	$3.62	183	$19.78	22	$0.165	$5.98	1.65	$5.98	5
`vid_ww_lace_11s_9x16_bs_v1`	Dicey2	$0.64	31	$20.65	24	$0.027	$55.78	87.16	$55.78	3
`vid_ww_uploadpanelr2_7s_9x16_bs_v1`	Dicey2	$0.00	0	—	10	$0.000	$0.00	—	$2.96	15

(ii) The same, per account, 2026-09-13.

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_templatewallp_7s_9x16_bs_v1`	Dicey2	$166.19	21,546	$7.71	1,985	$0.084	$830.62	5.00	$1059.85	125
`vid_ww_templatewalli_7s_9x16_bs_v1`	Dicey2	$31.83	3,427	$9.29	447	$0.071	$199.07	6.25	$212.85	28
`vid_ww_poolslow_15s_9x16_bs_v1`	Dicey2	$30.95	2,103	$14.72	108	$0.287	$67.32	2.18	$82.27	9
`vid_ww_poolphoto_15s_9x16_bs_v1`	Dicey2	$10.68	965	$11.07	32	$0.334	$24.92	2.33	$32.04	3
`vid_ww_povposer2_8s_9x16_bs_v1`	Dicey2	$3.62	183	$19.78	22	$0.165	$5.98	1.65	$5.98	5
`vid_ww_lace_11s_9x16_bs_v1`	Dicey2	$0.64	31	$20.65	24	$0.027	$55.78	87.16	$55.78	3
`vid_ww_uploadpanelr2_7s_9x16_bs_v1`	Dicey2	$0.00	0	—	10	$0.000	$0.00	—	$2.96	15

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Seven ads on the account day and six on the report clock. templatewallp took $166.19 for 1,985 registrations at $0.084, templatewalli $31.83 for 447 at $0.071, poolslow $30.95, poolphoto $10.68, povposer2 $3.62 and lace $0.64; uploadpanelr2 spent nothing and still registered ten.

The report clock holds more of templatewallp and templatewalli than the account day does, $171.79 and $44.86 against $166.19 and $31.83, because their first hours fell on the evening of Meta day 09-12 and inside this UTC day.

lace reads not delivering after $0.64 and uploadpanelr2 recently rejected; the other five read active at the pull.

CTR by hour, one line per asset

Click-to-install by hour, one line per asset

Cost per install by hour, one line per asset

CPM by hour, one line per asset

The prior day, 2026-09-12, same two tables

(i) Every asset the portfolio ran, 2026-09-12. One row per ad, the account named on it.

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_povposer2_8s_9x16_bs_v1`	Dicey2	$44.61	2,496	$17.87	117	$0.381	$38.23	0.86	$56.81	11
`vid_ww_uploadpanelr2_7s_9x16_bs_v1`	Dicey2	$41.67	4,723	$8.82	585	$0.071	$253.66	6.09	$310.99	56
`vid_ww_templatewallp_7s_9x16_bs_v1`	Dicey2	$35.00	5,062	$6.91	0	—	$0.00	0.00	$0.00	0
`vid_ww_templatewalli_7s_9x16_bs_v1`	Dicey2	$21.11	2,148	$9.83	0	—	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_bs_v1`	Dicey2	$5.51	373	$14.77	0	—	$0.00	0.00	$0.00	0
`vid_ww_lace_11s_9x16_bs_v1`	Dicey2	$3.89	374	$10.40	0	—	$0.00	0.00	$0.00	0
`vid_ww_poolphoto_15s_9x16_bs_v1`	Dicey2	$0.45	61	$7.38	0	—	$0.00	0.00	$0.00	0

(ii) The same, per account, 2026-09-12.

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

asset	account	spend	impressions	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_povposer2_8s_9x16_bs_v1`	Dicey2	$44.61	2,496	$17.87	117	$0.381	$38.23	0.86	$56.81	11
`vid_ww_uploadpanelr2_7s_9x16_bs_v1`	Dicey2	$41.67	4,723	$8.82	585	$0.071	$253.66	6.09	$310.99	56
`vid_ww_templatewallp_7s_9x16_bs_v1`	Dicey2	$35.00	5,062	$6.91	0	—	$0.00	0.00	$0.00	0
`vid_ww_templatewalli_7s_9x16_bs_v1`	Dicey2	$21.11	2,148	$9.83	0	—	$0.00	0.00	$0.00	0
`vid_ww_poolslow_15s_9x16_bs_v1`	Dicey2	$5.51	373	$14.77	0	—	$0.00	0.00	$0.00	0
`vid_ww_lace_11s_9x16_bs_v1`	Dicey2	$3.89	374	$10.40	0	—	$0.00	0.00	$0.00	0
`vid_ww_poolphoto_15s_9x16_bs_v1`	Dicey2	$0.45	61	$7.38	0	—	$0.00	0.00	$0.00	0

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

The standing per-asset tables

One row per ad across the Bslate buy, the account named on each. Delivery, then the three revenue measures, then the country mix. Seven rows, one of them the rejected ad that spent nothing and carries booked revenue alone.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

asset	spend	impressions	CPM	clicks	CTR	installs	click→install	CPI
`Dicey2/templatewallp`	$171.79	22,326	7.69	4,522	20.25%	1,949	43.10%	$0.088
`Dicey2/templatewalli`	$44.86	4,609	9.73	1,068	23.17%	429	40.17%	$0.105
`Dicey2/poolslow`	$32.25	2,077	15.53	378	18.20%	111	29.37%	$0.291
`Dicey2/povposer2`	$10.37	629	16.49	58	9.22%	25	43.10%	$0.415
`Dicey2/poolphoto`	$8.92	812	10.99	105	12.93%	28	26.67%	$0.319
`Dicey2/lace`	$4.53	405	11.19	63	15.56%	24	38.10%	$0.189
`Dicey2/uploadpanelr2`	$0.00	0	—	0	—	4	—	$0.000

B. Per asset — the three revenue measures

asset	booked	bROAS (Meta)	within-day	wROAS	cohort@H	cROAS	payers (d0)	payer% (d0)	ARPU (d0)	ARPPU (d0)	largest payer
`Dicey2/templatewallp`	$830.62	4.84 (5.16)	$830.62	4.84	$1,059.85	6.17	135	6.8%	0.534	7.85	6.2%
`Dicey2/templatewalli`	$199.07	4.44 (6.60)	$199.07	4.44	$212.85	4.74	29	6.5%	0.476	7.34	15.5%
`Dicey2/poolslow`	$67.32	2.09 (3.56)	$67.32	2.09	$82.27	2.55	10	9.3%	0.762	8.23	50.4%
`Dicey2/povposer2`	$37.91	3.66 (18.98)	$5.98	0.58	$5.98	0.58	1	4.5%	0.272	5.98	100.0%
`Dicey2/poolphoto`	$24.92	2.79 (4.80)	$24.92	2.79	$32.04	3.59	3	9.4%	1.001	10.68	71.4%
`Dicey2/lace`	$55.78	12.31 (13.15)	$55.78	12.31	$55.78	12.31	3	12.5%	2.324	18.59	89.5%
`Dicey2/uploadpanelr2`	$126.26	— (—)	$0.00	—	$2.96	—	1	10.0%	0.296	2.96	—

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

asset	spend	India %	US %	other %	US % of its revenue
`Dicey2/templatewallp`	$166.19	30.8%	2.4%	66.8%	0.4%
`Dicey2/templatewalli`	$31.83	16.5%	4.5%	79.0%	0.0%
`Dicey2/poolslow`	$30.95	23.8%	7.1%	69.1%	8.9%
`Dicey2/povposer2`	$3.62	28.5%	0.0%	71.5%	100.0%
`Dicey2/poolphoto`	$10.68	40.2%	1.1%	58.7%	0.0%
`Dicey2/lace`	$0.64	4.7%	0.0%	95.3%	0.0%

Two rows clear the 16-payer bar at d0. Dicey2/templatewallp returned 6.17 on 135 payers, $171.79 for 1,949 installs at $0.088, a CTR of 20.25% and a click-to-install of 43.10%, with 6.2% of its money in its largest basket; Dicey2/templatewalli returned 4.74 on 29, $44.86 for 429 installs at $0.105.

The other four rows that spent are directions: poolslow 2.55 on ten payers at $0.291 an install, poolphoto 3.59 on three, lace 12.31 on three, and povposer2 0.58 on one; the row that spent nothing, uploadpanelr2, carries one payer and $2.96.

templatewallp bought 30.8% of its spend in India and 2.4% in the United States, and the United States returned 0.4% of its revenue; poolslow's 7.1% of United States spend returned 8.9% of its revenue, and povposer2's single within-day payer was in the United States.

Where each asset bought: share of its own spend by region

Cost per install by region, every asset

Within-day revenue by region, every asset

Payer rate d0 by day, one line per asset

ARPU d0 by day, one line per asset

ARPPU d0 by day, one line per asset

Within-day ROAS by day, one line per asset

Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-13, as it bought nothing on 2026-09-12, and $495.88 still arrived from people who installed before the day; none of the day's 13 registrations paid inside twenty-four hours.

The day, and every account

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	21	13	−38.1%
cost per registration	$0.000	$0.000	—
booked	$659.93	$495.88	−24.9%
Meta booked	—	—
within-day	$6.04	$0.00	−100.0%
cohort @ 24h	$6.04	$0.00	−100.0%
booked payers	29	18	−11
payer rate (8h)	4.8%	0.0%	−4.8 pts
payer rate (d0)	4.8%	0.0%	−4.8 pts
ARPU (8h)	$0.2876	$0.0000	−100.0%
ARPU (d0)	$0.2876	$0.0000	−100.0%
ARPPU (8h)	$6.04	$0.00	−100.0%
ARPPU (d0)	$6.04	$0.00	−100.0%

2026-09-13 (the day) — delivery

account	spend	share	CPM	registrations	cost/reg
Portfolio	$0.00	0%	—	13	$0.000
B1	$0.00	0%	—	10	$0.000
Nomad Node	$0.00	0%	—	3	$0.000
KBM1	$0.00	0%	—	0	—
Dicey2	$0.00	0%	—	0	—
HR1	$0.00	0%	—	0	—
HR2	$0.00	0%	—	0	—
SZ1	$0.00	0%	—	0	—

2026-09-13 (the day) — the three measures

account	booked	bROAS	within-day	wROAS	cohort@24h	cROAS	payer% (d0)	ARPU (d0)	ARPPU (d0)
Portfolio	$495.88	—	$0.00	—	$0.00	—	0.0%	$0.0000	—
B1	$402.88	—	$0.00	—	$0.00	—	0.0%	$0.0000	—
Nomad Node	$90.01	—	$0.00	—	$0.00	—	0.0%	$0.0000	—
KBM1	$2.99	—	$0.00	—	$0.00	—	—	—	—
Dicey2	$0.00	—	$0.00	—	$0.00	—	—	—	—
HR1	$0.00	—	$0.00	—	$0.00	—	—	—	—
HR2	$0.00	—	$0.00	—	$0.00	—	—	—	—
SZ1	$0.00	—	$0.00	—	$0.00	—	—	—	—

Each account, 2026-09-12 against 2026-09-13, one table each.

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	18	10	−44.4%
cost per registration	$0.000	$0.000	—
booked	$283.01	$402.88	+42.4%
Meta booked	—	—
within-day	$6.04	$0.00	−100.0%
cohort @ 24h	$6.04	$0.00	−100.0%
booked payers	19	12	−7
payer rate (8h)	5.6%	0.0%	−5.6 pts
payer rate (d0)	5.6%	0.0%	−5.6 pts
ARPU (8h)	$0.3356	$0.0000	−100.0%
ARPU (d0)	$0.3356	$0.0000	−100.0%
ARPPU (8h)	$6.04	$0.00	−100.0%
ARPPU (d0)	$6.04	$0.00	−100.0%

Nomad Node

	2026-09-12	2026-09-13	change
spend	$0.00	$0.00	—
impressions	0	0	—
CPM	$0.00	$0.00	—
registrations (ours)	3	3	+0.0%
cost per registration	$0.000	$0.000	—
booked	$370.94	$90.01	−75.7%
Meta booked	—	—
within-day	$0.00	$0.00	—
cohort @ 24h	$0.00	$0.00	—
booked payers	9	5	−4
payer rate (8h)	0.0%	0.0%	+0.0 pts
payer rate (d0)	0.0%	0.0%	+0.0 pts
ARPU (8h)	$0.0000	$0.0000	—
ARPU (d0)	$0.0000	$0.0000	—
ARPPU (8h)	$0.00	$0.00	—
ARPPU (d0)	$0.00	$0.00	—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

None of the 13 people who registered on this day paid inside twenty-four hours, so the app's per-user rows stand on thirteen people and no payer, and every 8 h and d0 cell in this day's column reads zero.

Booked revenue fell $659.93 to $495.88, $283.01 to $402.88 in B1, $370.94 to $90.01 in Nomad Node and $5.98 to $2.99 in KBM1.

The booked column disagrees with the money ledger by $429.28 on this day. The ledger reads $925.16 for Vloom against the $495.88 on this page, after $395.03 on 09-12.

Hourly, 2026-09-13

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1, Dicey2 and SZ1 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences.

The last Vloom delivery was the shared Nomad Node pair on 08-23. No figure on this page is Vloom's: the day's figure directories hold Sinai's nineteen and Bslate's nineteen and nothing else.

Against the prior day, hour matched to hour

No matched-hours comparison: neither day delivered in any hour, so there is no shared hour to pair and no sign test to run.

Country, 2026-09-13

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

The d0 cohort is closed on both days and rests on one payer on 09-12 and none on this day, so the app's per-user rows are $0.2876 on twenty-one people against $0.0000 on thirteen, and no return in this tab is defined, because there is no spend to divide by.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-13.

campaign	account	spend	share	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$0.00	0.0%	—	7	$0.000	$0.00	—	12
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	—	3	$0.000	$0.00	—	0
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	2
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	2
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	1

(ii) The same, per account, 2026-09-13.

campaign	account	spend	share	impressions	CPM	registrations	cost/reg	within-day	wROAS	payers
`bailingxia_meituan_ww_cvr_260802`	B1	$0.00	0.0%	0	—	7	$0.000	$0.00	—	12
`bailingxia_meituan_ww_cvr_260730`	B1	$0.00	0.0%	0	—	3	$0.000	$0.00	—	0

Nomad Node

campaign	account	spend	share	CPM	registrations	cost/reg	within-day	wROAS	payers
`0811_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	2
`0814_vl_bailingxia_srfhjyd-rain-chuva`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	2
`0814_vl_bailingxia_srfhjyd_maimai`	Nomad Node	$0.00	0.0%	—	1	$0.000	$0.00	—	1

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns and the Nomad Node pair's, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-13. One row per ad, the account named on it.

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$0.00	—	4	$0.000	$0.00	—	$0.00	0
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	—	3	$0.000	$0.00	—	$0.00	11
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	—	2	$0.000	$0.00	—	$0.00	0
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	2
`nomad-0814-03-maimai`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	1
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	2
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	—	1	$0.000	$0.00	—	$0.00	1

(ii) The same, per account, 2026-09-13.

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`vid_ww_bodysuit_10s_9x16_v1`	B1	$0.00	—	4	$0.000	$0.00	—	$0.00	0
`vid_ww_pool5_15s_9x16_v1`	B1	$0.00	—	3	$0.000	$0.00	—	$0.00	11
`vid_ww_bikini_10s_9x16_v1`	B1	$0.00	—	2	$0.000	$0.00	—	$0.00	0
`vid_ww_lounge_8s_9x16_v1`	B1	$0.00	—	1	$0.000	$0.00	—	$0.00	1

Nomad Node

asset	account	spend	CPM	registrations	cost/reg	within-day	wROAS	cohort@24h	payers
`nomad-0811-03-rain-chuva-video-01`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	2
`nomad-0814-03-maimai`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	1
`nomad-0814-03-rain-chuva-video-01`	Nomad Node	$0.00	—	1	$0.000	$0.00	—	$0.00	2

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 10 in B1 and 3 in Nomad Node, and none of them paid inside the day.

The standing per-asset tables

No standing per-asset tables: tables A, B and C have no rows. A needs an impression, B and C need a spending row to divide by, and this app had neither.

The registrations and the $495.88 of booked revenue are in the per-asset block above, which is where a no-delivery day can still carry them.

3Caveats

This is the settled publication of 2026-09-13 at 24 h. The horizon closed at 00:00 UTC on 2026-09-15 and the three ledgers were cut between 00:11 and 00:19 UTC, so every cohort @ 24h, payer rate (d0), ARPU (d0) and ARPPU (d0) cell is at 100% coverage on both days. The 8 h rows are printed beside them and are a shorter window on the same cohort, never a second day.

B1's two rebuilt ads stopped inside the day. poolslow last delivered in the 12:00 UTC hour and kimono in the 14:00 hour, and both read recently rejected at the pull, so B1's day is three ads to 13:00 and povposer2 alone after 15:00; its hourly spend falls from $10.20 at 11:00 to $2.62 at 23:00, and every B1 day-over-day figure carries that shape before it carries anything else.

Three ads-map labels each cover two ad ids, and the probe's state column reads the older one. B1/povposer2, B1/poolslow and B1/kimono each resolve an old-campaign ad and its rebuild to one label, so tables A, B and C pool them, and the asset probe prints inactive, not delivering and inactive against those labels while the day export reads the rebuilds active, recently rejected and recently rejected. On this day the three older ads spent nothing and registered nobody, so only their booked column enters; the per-asset section, which keys on the ad name, separates them.

Dicey2's Sinai roster turned over at 09:00 UTC and its budget history is not staged. pooldirectr2 delivered to 08:00 and reads inactive, posewipe delivered from 09:00 to the end of the day, and templatepick delivered in the 09:00 hour alone before reading recently rejected; so Dicey2's day-over-day figures set one creative against two and a half, and its 09:00 hour, $55.52 on 7,215 impressions, is 22.7% of its day.

SZ1's three new ads delivered after the report day closed, and its prior-day column is still flagged as on its own day. railingtemplates, permissionugc and topcreator carry $21.13 of account-day spend and nothing on the report clock, where SZ1 is fittingroom alone, stitched from $10.12 on Meta 09-12 and $18.92 on Meta 09-13. The instrument's flag on the 09-12 column is the one the 09-12 page explained: that account's 09-11 hourly export returned no data and its day export reads $0.00 for that Meta day, so the $9.45 is complete.

HR2 registered 12 people on 2026-09-13 and none of the spend behind them is measured, for the tenth day. The pull records the account as disabled since an identity checkpoint on 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $390.13 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides six accounts' revenue or registrations by three accounts' spend, on both days. The portfolio pair is $455.51 to $678.13 across B1, Dicey2 and SZ1, which registered 1,203 and 3,213 of the 1,239 and 3,248 in the Overview; the balance is the four unmeasured accounts. Sinai's own pooled funnel, the comparison its tab supports, reads $348.41 to $405.41 on those same three accounts, registering 483 and 575 people and booking $2,445.54 and $2,088.98.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves every asset that spent. posewipe carries $151.00 of report-day spend and $176.74 of account-day spend, pooldirectr2 $67.67 and $12.09, poolslow $61.13 and $50.32, povposer2 $52.82 and $73.09, kimono $17.55 and $15.21, fittingroom $29.04 and $34.69; on Bslate, templatewallp $171.79 and $166.19, templatewalli $44.86 and $31.83, poolslow $32.25 and $30.95, povposer2 $10.37 and $3.62, poolphoto $8.92 and $10.68, lace $4.53 and $0.64. Tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/uploadpanelr2 reads 21 in one and 1 in the other and Dicey2/templatewallo 14 and 0, and the 16-payer bar is being applied to two different populations.

The asset round on B1 has matured at 24 h and one of its three ads is readable. poolslow and kimono were published at 15:05 account time on 09-12, which is 22:05 UTC; the round is 50 h old at this run's cut and its 24 h horizon closed at 15:05 account time on 09-13. povposer2 now has 88% of its spend old enough and reads 1.69 at 24 h on 24 payers, above the round's 1.5 bar, at a CTR of 4.8% against a break-even line of 3.6%. poolslow and kimono are covered to 100% and read 0.74 and 0.37 on twelve payers and one, which is under the 16-payer bar and not answerable. The round counts every payer its own ads bought across the whole round; table B counts the day's install cohort, where the same three ads carry five, nine and none.

There is no ours / Meta instrument reading for Sinai or Bslate in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 0.89 and 0.71 the UTC pass prints are stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and are not the gate.

Where Meta and our records disagree, the disagreement has been localised on one app and not on the other. On Sinai it is Meta booking Vloom transactions through a shared dataset, established against Google Play's own record; on Bslate, where our line reads $1,341.88 against Meta's $1,885.83, the two candidates are that same dataset seam and Bslate's own feed, and nothing has separated them. The strike does not wait on that, because it says the figure is Meta's attribution, which is true of it either way.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

One of the three apps' booked columns disagrees with the money ledger on this day. Vloom's is $429.28, $925.16 in the ledger against the $495.88 this page carries, after $395.03 on 09-12, and it sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that no longer resolve to one. Sinai's is nil, $2,690.69 on both, and so is Bslate's, $1,341.88 on both.

The money ledger names eighty-six account-days it cannot measure, and none of them is this day's buy. Ten are sinai_ww/HR2 on 09-04 to 09-13; the rest are NN2, KBM1 and HR1 across 08-29 to 09-13 and the shared pair on 09-09 to 09-13, every one of them stopped by Meta or recorded disabled before the day it misses. The ledger's $678.13 for this day is the page's $405.41 plus Bslate's $272.72, and what it is short by is HR2's unmeasured spend alone.

Two different kinds of zero sit in the account tables. B1, Dicey2 and SZ1 exported at every grain, so their zeros are measured. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block. Each is absent by name, so the section's spend is B1's, Dicey2's and SZ1's while $5.98 of the day's within-day revenue sits outside it, HR1's.

98 ad names in the sweep do not follow the naming convention and can only be matched exactly, and the same four rejections as on the 09-12 page have the same shot attached elsewhere: vid_ww_poolphoto_15s_9x16_sn_v1 and vid_ww_lace_10s_9x16_sn_v1 read rejected in B1 while the same two shots sit in Dicey2 under Bslate names, one active and one not delivering; vid_ww_poolslow_15s_9x16_sn_v2 reads recently rejected in B1 while the same shot is active in Dicey2; and vid_ww_uploadpanelr2_7s_9x16_bs_v1 reads recently rejected in Dicey2 while vid_ww_uploadpanelr2_7s_9x16_sn_v1 sits not delivering in B1. The sweep reads the day export staged at this run's pull, so it is a state a day after the report day.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

09-12's delivery figures moved after its own settled page by the settling the exports do after midnight. Sinai reads $348.41 here against the $347.88 on that page, Dicey2 $165.89 against $165.37, impressions 28,626 against 28,612, and Bslate 9,387 impressions against 9,386 on the same $107.10; B1 moved a cent, $173.07 against $173.06, and SZ1 did not move. No revenue figure moved.

Bslate has no Adjust app token, so the ledger's DAU column is empty for it, and its campaign section is on Dicey2's account day, $243.91 against the $272.72 of the report day.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

The price held and the value fell, and the settled horizon says it was not timing. Sinai's cost per registration went $0.675 to $0.668 while its payer rate (d0) went 11.8% to 7.1% on 61 payers against 43, so the 24 h return went 1.34 to 0.85 and within-day 1.04 to 0.75; B1 read 0.98 at 24 h, Dicey2 0.62 and SZ1 1.73. The morning page's 8 h pair, 1.06 to 0.72, understated the gap between the two days rather than creating it.

No Sinai asset row clears the bar at d0 either, so table B still ranks nothing. Dicey2/posewipe is the nearest at twelve payers with 0.72 on $151.00, and B1/povposer2's 1.55 stands on five where the same ad's 1.54 on 09-12 stood on 26; what ranks that ad is the round's own table, not this one.

B1's round is two rejections and one survivor, and at 24 h the survivor is readable and above the bar. povposer2 reads 1.69 on 24 payers at 88% coverage, against a 1.5 bar and a break-even CTR of 3.6% it clears at 4.8%. poolslow and kimono read 0.74 and 0.37 on twelve payers and one, under the 16-payer bar and not answerable either way; both had already stopped inside the day and read recently rejected, so there is no action left in either row.

Dicey2's Sinai buy is now posewipe, and it is still a direction. $151.00 on the report clock for 104 installs at $1.452, 0.72 at 24 h on twelve payers with 29.2% of its money in one basket, at the highest CPI of the day's larger ads; templatepick had one hour before rejection and pooldirectr2 is inactive.

Bslate's new roster put two rows over the bar at d0 and bought the cheapest installs in the portfolio. Dicey2/templatewallp returned 6.17 on 135 payers, 1,949 installs at $0.088 on a click-to-install of 43.10%, and Dicey2/templatewalli 4.74 on 29; the app's return rose 3.43 to 5.32 mostly because registrations got cheaper, with ARPU (d0) adding 5.4% on top, $0.5239 to $0.5524.

SZ1 came up with three more ads after the day closed, and its one ad on the report clock is a direction. fittingroom took $29.04 for 127 installs at $0.229, 1.73 at 24 h on six payers on a mix that is 26.6% India; railingtemplates, permissionugc and topcreator took $21.13 between them on the account day and are the next page's read.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for ten days. While it registers people against $0.00 of measured spend and books $390.13, every blended figure on the page is three accounts' cost against six accounts' revenue.

Vloom's booked column has to be reconciled with the money ledger before either is quoted from it. It differs by $429.28 on this day after $395.03, in the same direction as every day since 09-06. Sinai's and Bslate's gaps are nil.

5Reproduce

Staged in _runs/2026-09-15_2026-09-13_daily_auto/: the exports were pulled between 00:13 and 00:17 UTC on 2026-09-15 and every instrument was run between 00:19 and 00:20 UTC, about twenty-four hours after the report day closed. This is the day's 24 h settled publication, and it completes the 8 h page published that morning.

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-13
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-12,2026-09-13
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-13 --prev 2026-09-12 --days 2026-09-10,2026-09-11,2026-09-12,2026-09-13 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-13_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-13_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-13 --prev 2026-09-12 --days 2026-09-10,2026-09-11,2026-09-12,2026-09-13 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-13_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-13_bslate

Payment cut 2026-09-15 00:18 UTC on the Sinai ledger, 00:19 UTC on Bslate's and 00:11 UTC on Vloom's; the estimator, the asset probe and the matched-hours funnel on the META clock run on a 2026-09-14 17:18 PT cut. The rebuilt B1 campaign's activity history was requested over 2026-09-11 to 2026-09-15 and the range the page actually rendered, Sep 11, 2026 to Sep 14, 2026, was asserted before any row of it was read. HR2 exported nothing to this run at any grain, the pull recording it as disabled since 09-04, which is why it is in every day-grain table out of the registration and payment ledgers and in none of the others. SZ1 exported at every grain on both days.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2, HR2 and SZ1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measure	counts	moves after the day closes?
booked (bROAS)	revenue that arrived inside the report day, whatever day its payer installed	settles a few hours after midnight, then fixed
within-day (wROAS)	installed that day and paid before that day closed	never. Sealed at midnight
cohort @ 24h (cROAS)	that day's installs, counted within 24 hours of each person's own install	rises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are covered to 24 h at 100%, the 8 h rows sit beside them as a shorter window on the same cohorts, and the comparison the page supports is at 24 h.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. B1's rebuilt campaign ran at $150 a day for the whole of this day, the budget it was given at 17:38 UTC on 09-11, and the activity history staged on this run records nothing inside the day; two of its three ads stopped delivering inside that one regime and read recently rejected at the pull. Dicey2's and SZ1's budget histories are not staged.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.