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Daily campaign report — 2026-09-14, against 2026-09-13

The business spent $497.47 on 2026-09-14 against $678.50 the day before and booked $4,887.93 against $4,528.45. Sinai was bought for a twenty-second day and Bslate for a fourth, B1 taking $122.47 against $131.62 on one ad, Dicey2 $288.86 against $517.73 across both apps, and SZ1 $86.14 against $29.15 on four creatives; together they registered 2,696 people against 3,248, at $0.185 each against $0.209. Definitions, the report clock and the three revenue measures are in the appendix.

This is the settled publication of 2026-09-14, at the 24 h cohort. The horizon closed at 00:00 UTC on 2026-09-16, before this run's payment cut, so every cohort @ 24h and (d0) cell in this day's column carries a figure at 100% coverage, and the 8 h rows beside them are a shorter window on the same cohort, never a second day. This page completes the morning one.

Meta's own line is struck in both columns of every table below. The strike says the figure is Meta's attribution and not our revenue, and nothing is written in its place: the true figure is the booked row above it, $3,287.22 on Sinai where Meta reads $2,996.09, and $1,159.08 on Bslate where Meta reads $2,139.26. Dicey2 carries both apps, and there Meta's two lines read $3,143.90 against the $1,692.99 in our records. Sinai and Vloom post their purchases into one Meta dataset and Meta books Vloom transactions as Sinai purchases, so the two records cannot be reconciled per account or per asset, and the Meta bracket beside any asset's bROAS carries the same caveat. Cause and evidence: meta_conversion_overreport_2026-08-24.md.

⚠ HR2 exported nothing to this run at any grain, for an eleventh day. The pull records the account as disabled since 2026-09-04 and skips its hourly, day and country files, so every HR2 delivery figure on this page reads zero while 26 registrations and $424.50 of booked revenue arrive from its campaign. Its $0.00 is an absence of measurement and never a measured zero.

1Overview

(i) All three apps, both days. Separate products sharing only the ad accounts; spend is additive, the revenue columns come from three ledgers. Each app's own day sits in its own tab: Sinai took $337.63, Bslate $159.84 for 1,764 registrations and $1,159.08 booked on 161 payers, and no Vloom campaign served an impression. The total below is the figure the money ledger carries.

2026-09-132026-09-14change
spend$678.50$497.47−26.7%
impressions71,67065,881−8.1%
CPM$9.47$7.55−20.2%
registrations (ours)3,2482,696−17.0%
cost per registration$0.209$0.185−11.7%
booked$4,528.45 (6.67)$4,887.93 (9.83)+7.9%
Meta booked$4,893.46 (7.21)$5,135.35 (10.32)
within-day$1,486.44 (2.19)$884.07 (1.78)−40.5%
cohort @ 24h$1,796.09 (2.65)$1,091.96 (2.20)−39.2%
booked payers447410-37
payer rate (8h)6.2%5.5%-0.7 pts
ARPU (8h)$0.4041$0.3161−21.8%
ARPPU (8h)$6.56$5.80−11.6%
payer rate (d0)6.9%6.1%-0.8 pts
ARPU (d0)$0.5530$0.4051−26.7%
ARPPU (d0)$7.99$6.66−16.6%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Both columns are settled at d0, at 100% coverage, and that is the comparison this page supports. The horizon closed at 00:00 UTC on 2026-09-16, before this run's payment cut, and the 8 h rows sit beside the d0 rows as a shorter window on the same cohorts.

d3 and d7 close on 2026-09-19 and 2026-09-23, which is why a daily carries d0 alone and a period report carries all three.

ARPU (d0) = payer rate (d0) × ARPPU (d0) holds in both columns, which is the check that the three rows describe one population.

The measured buy fell 26.7% and bought 17.0% fewer registrations at 11.7% less each: 2,696 registrations against 3,248, at $0.185 against $0.209, on impressions 8.1% lower at a CPM 20.2% lower. Bslate went from 40.2% of the buy to 32.1% and SZ1 from 4.3% to 17.3%.

At 24 h each registration was worth 26.7% less, and both the rate and the basket fell: payer rate (d0) 6.9% to 6.1% and ARPPU (d0) $7.99 to $6.66, taking ARPU (d0) $0.5530 to $0.4051.

Registrations got cheaper by less than they lost value, so the day's 24 h return fell 2.65 to 2.20 and within-day 2.19 to 1.78, and the two apps' cohorts went opposite ways: Sinai's returned 1.31 against 0.85 on 58 payers against 43, Bslate's 4.06 against 5.32 on 106 against 182.

B1 ran povposer2 alone for the whole report day and three new ads started delivering after it closed; Dicey2's templatewalli stopped at 20:00 UTC and reads recently rejected, and SZ1 ran four ads all day.

(ii) Every account, both days. All three apps summed, so the rows add to the headline line. Dicey2 carries two apps on separate campaigns and its row is both: $129.02 of Sinai and $159.84 of Bslate.

Vloom's share of spend was 0.0% on both days.

account2026-09-13 spend2026-09-14 spendchange2026-09-13 registrations2026-09-14 registrations
Portfolio$678.50$497.47−26.7%3,2482,696
B1$131.62$122.47−7.0%199237
Nomad Node$0.00$0.00—34
KBM1$0.00$0.00—84
Dicey2$517.73$288.86−44.2%2,8741,824
HR1$0.00$0.00—128
HR2$0.00$0.00—1226
SZ1$29.15$86.14+195.5%140593

B1, Dicey2 and SZ1 exported at every grain and are the whole of the measured buy, $497.47 between them; the other four rows are unmeasured rather than zero.

Dicey2 spent 44.2% less and B1 7.0% less while SZ1 nearly tripled, $86.14 against $29.15; the buy moved from Dicey2's 76.3% of it to 58.1%.

Nomad Node's, KBM1's, HR1's and HR2's $0.00 are absences of measurement. The pull records NN2, KBM1 and HR1 as stopped by Meta on 08-23, 08-24 and 08-24, HR2 as disabled on 09-04 and NN1 as disabled on 09-09, and exports nothing for any of them; all of them still book revenue through the payment ledger, which needs no export.

2The three apps, one tab each

Sinai took $337.63 of the headline's $497.47, Bslate's campaign took $159.84 in Dicey2 on its own ledger, and no Vloom campaign served an impression in any account the pull exports. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the seven accounts in its roster.

Sinai's spend was $337.63 against $405.65, and it booked $3,287.22 against $2,690.69.

The day, and every account

2026-09-132026-09-14change
spend$405.65$337.63−16.8%
impressions40,79944,550+9.2%
CPM$9.94$7.58−23.8%
registrations (ours)607915+50.7%
cost per registration$0.668$0.369−44.8%
booked$2,690.69 (6.63)$3,287.22 (9.74)+22.2%
Meta booked$3,007.63 (7.41)$2,996.09 (8.87)
within-day$302.75 (0.75)$299.94 (0.89)−0.9%
cohort @ 24h$344.36 (0.85)$443.76 (1.31)+28.9%
booked payers241233−8
payer rate (8h)6.4%5.4%−1.1 pts
payer rate (d0)7.1%6.3%−0.7 pts
ARPU (8h)$0.4802$0.3243−32.5%
ARPU (d0)$0.5673$0.4850−14.5%
ARPPU (8h)$7.47$6.06−19.0%
ARPPU (d0)$8.01$7.65−4.5%

2026-09-14 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$337.63100%44,550$7.58915$0.369
B1$122.4736%16,169$7.57224$0.547
Nomad Node$0.000%0—0—
KBM1$0.000%0—4$0.000
Dicey2$129.0238%6,363$20.2860$2.150
HR1$0.000%0—8$0.000
HR2$0.000%0—26$0.000
SZ1$86.1426%22,018$3.91593$0.145

2026-09-14 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$3,287.229.74$299.940.89$443.761.31586.3%$0.4850$7.65
B1$1,896.0015.48$159.731.30$232.921.902410.7%$1.0398$9.71
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$73.34—$0.00—$0.00—00.0%$0.0000—
Dicey2$533.914.14$24.550.19$30.420.24610.0%$0.5070$5.07
HR1$224.27—$0.00—$8.97—112.5%$1.1206$8.97
HR2$424.50—$3.16—$6.73—27.7%$0.2589$3.37
SZ1$135.201.57$112.511.31$164.721.91254.2%$0.2778$6.59

Each account, 2026-09-13 against 2026-09-14, one table each.

B1

2026-09-132026-09-14change
spend$131.62$122.47−7.0%
impressions14,27316,169+13.3%
CPM$9.22$7.57−17.9%
registrations (ours)189224+18.5%
cost per registration$0.696$0.547−21.5%
booked$1,552.21 (11.79)$1,896.00 (15.48)+22.1%
Meta booked$1,832.21 (13.92)$1,842.11 (15.04)
within-day$129.20 (0.98)$159.73 (1.30)+23.6%
cohort @ 24h$129.20 (0.98)$232.92 (1.90)+80.3%
booked payers132132+0
payer rate (8h)6.3%9.8%+3.5 pts
payer rate (d0)7.9%10.7%+2.8 pts
ARPU (8h)$0.6096$0.7264+19.2%
ARPU (d0)$0.6836$1.0398+52.1%
ARPPU (8h)$9.60$7.40−23.0%
ARPPU (d0)$8.61$9.71+12.7%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)84−50.0%
cost per registration$0.000$0.000—
booked$153.24$73.34−52.1%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers168−8
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Dicey2

2026-09-132026-09-14change
spend$244.88$129.02−47.3%
impressions20,7016,363−69.3%
CPM$11.83$20.28+71.4%
registrations (ours)24660−75.6%
cost per registration$0.995$2.150+116.0%
booked$502.98 (2.05)$533.91 (4.14)+6.1%
Meta booked$1,141.68 (4.66)$1,004.64 (7.79)
within-day$136.72 (0.56)$24.55 (0.19)−82.0%
cohort @ 24h$152.83 (0.62)$30.42 (0.24)−80.1%
booked payers5229−23
payer rate (8h)8.1%8.3%+0.2 pts
payer rate (d0)8.1%10.0%+1.9 pts
ARPU (8h)$0.5558$0.4091−26.4%
ARPU (d0)$0.6212$0.5070−18.4%
ARPPU (8h)$6.84$4.91−28.2%
ARPPU (d0)$7.64$5.07−33.6%

HR1

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)128−33.3%
cost per registration$0.000$0.000—
booked$58.34$224.27+284.4%
Meta booked——
within-day$5.98$0.00−100.0%
cohort @ 24h$11.95$8.97−25.0%
booked payers88+0
payer rate (8h)8.3%0.0%−8.3 pts
payer rate (d0)16.7%12.5%−4.2 pts
ARPU (8h)$0.4981$0.0000−100.0%
ARPU (d0)$0.9961$1.1206+12.5%
ARPPU (8h)$5.98$0.00−100.0%
ARPPU (d0)$5.98$8.97+50.0%

HR2

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1226+116.7%
cost per registration$0.000$0.000—
booked$390.13$424.50+8.8%
Meta booked——
within-day$0.00$3.16new
cohort @ 24h$0.00$6.73new
booked payers2631+5
payer rate (8h)0.0%3.8%+3.8 pts
payer rate (d0)0.0%7.7%+7.7 pts
ARPU (8h)$0.0000$0.1214new
ARPU (d0)$0.0000$0.2589new
ARPPU (8h)$0.00$3.16new
ARPPU (d0)$0.00$3.37new

SZ1

2026-09-132026-09-14change
spend$29.15$86.14+195.5%
impressions5,82522,018+278.0%
CPM$5.00$3.91−21.8%
registrations (ours)140593+323.6%
cost per registration$0.208$0.145−30.2%
booked$33.79 (1.16)$135.20 (1.57)+300.2%
Meta booked$33.74 (1.16)$149.34 (1.73)
within-day$30.85 (1.06)$112.51 (1.31)+264.7%
cohort @ 24h$50.38 (1.73)$164.72 (1.91)+226.9%
booked payers725+18
payer rate (8h)4.3%3.5%−0.7 pts
payer rate (d0)4.3%4.2%−0.1 pts
ARPU (8h)$0.2400$0.1792−25.3%
ARPU (d0)$0.3599$0.2778−22.8%
ARPPU (8h)$5.60$5.06−9.6%
ARPPU (d0)$8.40$6.59−21.5%

B1 spent 7.0% less for 18.5% more registrations, $122.47 against $131.62 at $0.547 each against $0.696, on one ad all day against three ads to 13:00 UTC the day before; its ARPU (d0) went $0.6836 to $1.0398 on a payer rate (d0) of 7.9% to 10.7%, and its 24 h cohort return 0.98 to 1.90.

Dicey2 spent 47.3% less and registered 75.6% fewer people, $129.02 against $244.88 at $2.150 each against $0.995, on one creative all day against two and a half; its CPM went $11.83 to $20.28, its ARPU (d0) $0.6212 to $0.5070 and its 24 h cohort return 0.62 to 0.24.

SZ1 nearly tripled its spend and its cost per registration fell $0.208 to $0.145, $86.14 for 593 people on four ads against one; its 24 h cohort return went 1.73 to 1.91 on 25 payers against six, while its ARPU (d0) went $0.3599 to $0.2778, and those 25 payers are spread over four ads, none of which reaches sixteen.

KBM1, HR1 and HR2 book $722.11 between them against no measured spend, from cohorts bought before Meta stopped or disabled them, and their 24 h cohort rows read $0.00, $8.97 and $6.73.

Hourly, 2026-09-14

(i) The portfolio, hour by hour, 2026-09-14. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$8.701,101$7.9031$0.281$45.455.22$0.000.00$0.000.007
01$14.052,114$6.6540$0.351$176.4912.56$12.750.91$19.551.3916
02$15.332,499$6.1366$0.232$124.848.14$9.650.63$9.650.6314
03$14.152,113$6.7056$0.253$180.8912.78$3.160.22$3.160.2212
04$12.451,879$6.6337$0.336$133.0010.68$3.290.26$3.290.2611
05$10.732,133$5.0346$0.233$99.809.30$3.560.33$3.560.3313
06$10.721,992$5.3839$0.275$81.877.64$0.000.00$0.000.0010
07$12.722,429$5.2448$0.265$100.707.92$3.400.27$3.400.2711
08$11.641,453$8.0131$0.375$98.278.44$3.560.31$12.521.0818
09$10.911,044$10.4517$0.642$111.9010.26$3.290.30$6.860.6312
10$12.301,158$10.6212$1.025$113.479.23$22.301.81$22.301.8113
11$12.201,107$11.0218$0.678$110.989.10$13.781.13$13.781.1311
12$11.771,268$9.2814$0.841$114.319.71$0.000.00$0.000.0011
13$18.472,630$7.0247$0.393$96.805.24$0.000.00$0.000.0011
14$18.562,669$6.9556$0.331$110.445.95$16.850.91$31.431.6913
15$18.513,200$5.7857$0.325$42.622.30$13.860.75$26.881.459
16$23.493,278$7.1766$0.356$123.955.28$97.314.14$150.746.4215
17$19.832,836$6.9959$0.336$255.0612.86$16.220.82$22.101.1126
18$19.352,390$8.1060$0.323$210.4610.88$46.022.38$70.363.6424
19$16.781,508$11.1336$0.466$348.7220.78$7.120.42$7.120.4226
20$13.051,211$10.7819$0.687$100.257.68$3.560.27$10.680.8214
21$12.79961$13.3126$0.492$234.5618.34$3.580.28$6.730.5316
22$10.25849$12.0721$0.488$130.4612.73$13.131.28$16.101.5713
23$8.88728$12.2013$0.683$141.9415.98$3.560.40$3.560.409

(ii) The same 24 hours per account, 2026-09-14.

B1 — $122.47 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.00275$7.275$0.400$18.929.46$0.000.00$0.000.003
01$2.66376$7.075$0.532$112.6942.36$0.000.00$0.000.008
02$3.44452$7.617$0.491$72.8721.18$0.000.00$0.000.008
03$3.98513$7.769$0.442$171.2443.03$0.000.00$0.000.009
04$3.97607$6.543$1.323$116.8929.44$0.000.00$0.000.0010
05$3.91671$5.839$0.434$32.278.25$3.560.91$3.560.919
06$3.41646$5.289$0.379$63.7018.68$0.000.00$0.000.008
07$2.85556$5.138$0.356$28.6310.05$0.000.00$0.000.005
08$4.08590$6.929$0.453$31.837.80$0.000.00$0.000.006
09$4.21677$6.226$0.702$79.1418.80$0.000.00$0.000.007
10$5.23801$6.536$0.872$109.9121.01$22.304.26$22.304.2612
11$5.64781$7.2213$0.434$63.7611.31$6.661.18$6.661.186
12$5.46831$6.576$0.910$51.519.43$0.000.00$0.000.008
13$5.72839$6.8212$0.477$28.534.99$0.000.00$0.000.007
14$6.23663$9.4014$0.445$30.214.85$6.811.09$6.811.096
15$6.44924$6.9713$0.495$32.024.97$3.180.49$16.202.526
16$9.551,008$9.4710$0.955$84.388.84$84.508.85$131.6113.787
17$6.92935$7.4017$0.407$116.2116.79$5.930.86$5.930.8613
18$7.53935$8.0511$0.685$143.8819.11$6.550.87$9.531.2711
19$7.29776$9.3913$0.561$112.9015.49$3.560.49$3.560.4911
20$5.75692$8.3110$0.575$52.469.12$3.560.62$10.681.867
21$5.98609$9.8215$0.399$156.8226.22$0.000.00$0.000.008
22$5.58549$10.1610$0.558$69.1912.40$13.132.35$16.102.887
23$4.64463$10.024$1.160$116.0525.01$0.000.00$0.000.006

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.56—$0.00—$0.00—1
01$0.000—0—$3.56—$0.00—$0.00—1
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—0—$15.18—$0.00—$0.00—1
06$0.000—0—$2.99—$0.00—$0.00—1
07$0.000—1$0.000$0.00—$0.00—$0.00—0
08$0.000—0—$3.56—$0.00—$0.00—1
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—1$0.000$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—1$0.000$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$3.48—$0.00—$0.00—1
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$3.58—$0.00—$0.00—1
19$0.000—0—$33.94—$0.00—$0.00—3
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$3.48—$0.00—$0.00—1
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $129.02 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.83143$19.790—$12.994.59$0.000.00$0.000.001
01$4.36192$22.711$4.360$47.1710.82$0.000.00$0.000.003
02$3.27200$16.351$3.270$12.993.97$0.000.00$0.000.001
03$3.98275$14.472$1.990$6.501.63$0.000.00$0.000.002
04$4.53218$20.783$1.510$0.000.00$0.000.00$0.000.000
05$2.92218$13.394$0.730$0.000.00$0.000.00$0.000.000
06$3.85221$17.423$1.283$0.000.00$0.000.00$0.000.000
07$4.52292$15.482$2.260$46.9410.38$0.000.00$0.000.002
08$5.97314$19.014$1.492$6.561.10$0.000.00$0.000.002
09$6.70367$18.260—$3.480.52$0.000.00$0.000.001
10$7.07357$19.802$3.535$3.560.50$0.000.00$0.000.001
11$6.39299$21.373$2.130$17.032.66$7.121.11$7.121.112
12$5.88314$18.732$2.940$43.537.40$0.000.00$0.000.001
13$6.39265$24.113$2.130$3.560.56$0.000.00$0.000.001
14$6.12288$21.255$1.224$63.6710.40$0.000.00$0.000.003
15$4.52300$15.070—$0.000.00$0.000.00$0.000.000
16$7.55404$18.691$7.550$3.580.47$0.000.00$0.000.001
17$7.91385$20.556$1.318$105.7013.36$6.730.85$12.611.597
18$7.38296$24.934$1.845$39.465.35$7.120.96$7.120.965
19$7.22253$28.545$1.444$13.031.80$0.000.00$0.000.003
20$5.87235$24.980—$22.343.81$0.000.00$0.000.003
21$5.84194$30.106$0.973$38.356.57$3.580.61$3.580.614
22$4.00171$23.391$4.000$21.165.29$0.000.00$0.000.002
23$3.95162$24.382$1.975$22.335.65$0.000.00$0.000.002

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$3.67—$0.00—$0.00—1
01$0.000—1$0.000$3.56—$0.00—$0.00—1
02$0.000—0—$16.10—$0.00—$0.00—1
03$0.000—1$0.000$0.00—$0.00—$0.00—0
04$0.000—0—$16.10—$0.00—$0.00—1
05$0.000—1$0.000$45.50—$0.00—$0.00—1
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$2.99—$0.00—$0.00—1
08$0.000—1$0.000$9.89—$0.00—$8.97—3
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—1$0.000$48.34—$0.00—$0.00—1
14$0.000—1$0.000$3.35—$0.00—$0.00—1
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$14.95—$0.00—$0.00—1
21$0.000—0—$29.91—$0.00—$0.00—1
22$0.000—0—$29.91—$0.00—$0.00—1
23$0.000—1$0.000$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$0.00—$0.00—$0.00—0
01$0.000—1$0.000$6.55—$0.00—$0.00—2
02$0.000—3$0.000$16.38—$3.16—$3.16—2
03$0.000—2$0.000$0.00—$0.00—$0.00—0
04$0.000—1$0.000$0.00—$0.00—$0.00—0
05$0.000—0—$3.56—$0.00—$0.00—1
06$0.000—1$0.000$15.18—$0.00—$0.00—1
07$0.000—3$0.000$18.74—$0.00—$0.00—2
08$0.000—0—$42.86—$0.00—$0.00—5
09$0.000—2$0.000$25.99—$0.00—$3.58—3
10$0.000—1$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$16.96—$0.00—$0.00—2
12$0.000—0—$19.26—$0.00—$0.00—2
13$0.000—1$0.000$16.38—$0.00—$0.00—2
14$0.000—1$0.000$9.87—$0.00—$0.00—2
15$0.000—1$0.000$7.04—$0.00—$0.00—2
16$0.000—1$0.000$22.82—$0.00—$0.00—3
17$0.000—2$0.000$16.38—$0.00—$0.00—1
18$0.000—0—$6.53—$0.00—$0.00—2
19$0.000—0—$163.15—$0.00—$0.00—5
20$0.000—2$0.000$7.15—$0.00—$0.00—2
21$0.000—2$0.000$2.99—$0.00—$0.00—1
22$0.000—1$0.000$6.72—$0.00—$0.00—2
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $86.14 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.87683$5.6725$0.155$6.311.63$0.000.00$0.000.001
01$7.031,546$4.5532$0.220$2.970.42$12.751.81$19.552.781
02$8.621,847$4.6755$0.157$6.500.75$6.500.75$6.500.752
03$6.191,325$4.6742$0.147$3.160.51$3.160.51$3.160.511
04$3.951,054$3.7529$0.136$0.000.00$3.290.83$3.290.830
05$3.901,244$3.1432$0.122$3.290.84$0.000.00$0.000.001
06$3.461,125$3.0826$0.133$0.000.00$0.000.00$0.000.000
07$5.351,581$3.3834$0.157$3.400.64$3.400.64$3.400.641
08$1.59549$2.9017$0.094$3.562.24$3.562.24$3.562.241
09$0.000—9$0.000$3.29—$3.29—$3.29—1
10$0.000—3$0.000$0.00—$0.00—$0.00—0
11$0.1727$6.301$0.170$13.2277.78$0.000.00$0.000.001
12$0.43123$3.506$0.072$0.000.00$0.000.00$0.000.000
13$6.361,526$4.1729$0.219$0.000.00$0.000.00$0.000.000
14$6.211,718$3.6135$0.177$3.350.54$10.041.62$24.623.961
15$7.551,976$3.8243$0.176$3.560.47$10.681.41$10.681.411
16$6.391,866$3.4254$0.118$9.691.52$12.822.01$19.132.993
17$5.001,516$3.3034$0.147$16.783.36$3.560.71$3.560.715
18$4.441,159$3.8345$0.099$17.023.83$32.367.29$53.7112.105
19$2.27479$4.7417$0.134$25.7011.32$3.561.57$3.561.574
20$1.43284$5.047$0.204$3.352.34$0.000.00$0.000.001
21$0.97158$6.143$0.323$6.506.70$0.000.00$3.163.252
22$0.67129$5.199$0.074$0.000.00$0.000.00$0.000.000
23$0.29103$2.826$0.048$3.5612.27$3.5612.27$3.5612.271

Spend ran $8.70 to $15.33 an hour to 08:00 UTC, $10.91 to $12.30 from 09:00 to 12:00 and $16.78 to $23.49 from 13:00 to 19:00; those seven hours carry $134.99, 40.0% of the day.

Registrations ran 31 to 66 an hour from 00:00 to 19:00 UTC outside 09:00 to 12:00, and 12 to 18 inside it, the four hours SZ1 delivered almost nothing in; 38 of the day's 915 are KBM1's, HR1's and HR2's, arriving against no measured spend.

Impressions run 1,044 to 1,268 in those four hours against 2,390 to 3,278 from 13:00 to 18:00, and the CPM in them runs $9.28 to $11.02 against $5.03 to $8.01 from 04:00 to 08:00.

One hour carries a third of the day's revenue on both closed measures: 16:00 holds $97.31 of the $299.94 within-day and $150.74 of the $443.76 at 24 h, $84.50 and $131.61 of it B1's; the 24 h column exceeds within-day in eleven hours, and that one hour is $53.43 of the $143.82 gap.

2026-09-15T17:24:14.698606 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 1000 1500 2000 2500 3000 impressions Impressions and installs by hour impressions installs 10 20 30 40 50 installs (Meta Leads) The day's motion — whole account, 2026-09-14 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-15T17:24:14.894923 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 4 6 8 10 12 14 CTR % CTR 0 4 8 12 16 20 hour (UTC) 6 8 10 12 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 10 12 14 16 18 20 22 24 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.4 0.6 0.8 1.0 1.2 1.4 USD Cost per install Delivery by hour — whole account, 2026-09-14 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-13, same two tables

(i) The portfolio, hour by hour, 2026-09-13. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$14.861,392$10.6829$0.512$80.855.44$17.671.19$17.671.1911
01$12.451,262$9.8720$0.623$52.674.23$3.160.25$3.160.257
02$11.031,036$10.6524$0.460$100.689.13$0.000.00$0.000.009
03$10.821,035$10.4519$0.569$96.948.96$13.871.28$13.871.2817
04$13.871,218$11.3921$0.660$80.555.81$13.740.99$13.740.9916
05$8.971,107$8.1017$0.528$104.1611.61$3.180.35$3.180.3512
06$9.92942$10.5322$0.451$87.058.77$0.000.00$0.000.0014
07$24.812,468$10.0535$0.709$227.179.16$26.601.07$26.601.0720
08$20.751,840$11.2831$0.669$103.584.99$24.151.16$24.151.1616
09$66.898,795$7.61123$0.544$208.463.12$58.820.88$58.820.8828
10$39.594,147$9.5559$0.671$129.363.27$37.520.95$53.621.3516
11$27.632,518$10.9730$0.921$81.182.94$6.720.24$12.690.469
12$21.301,794$11.8721$1.014$92.844.36$29.911.40$29.911.4010
13$14.331,405$10.2014$1.024$149.6410.44$0.000.00$0.000.0018
14$12.071,066$11.324$3.018$104.608.67$0.000.00$0.000.0012
15$12.411,273$9.7513$0.955$95.177.67$0.000.00$0.000.0014
16$13.011,351$9.6319$0.685$129.149.93$3.560.27$3.560.2720
17$14.301,461$9.7915$0.953$137.059.58$0.000.00$0.000.0017
18$14.051,298$10.8223$0.611$77.605.52$8.810.63$8.810.6314
19$12.23934$13.0911$1.112$39.143.20$6.500.53$6.500.539
20$9.77660$14.8019$0.514$140.4814.38$7.120.73$7.120.7317
21$6.40570$11.237$0.914$128.1320.02$6.310.99$25.854.0417
22$6.43582$11.0514$0.459$130.6920.33$31.554.91$31.554.9111
23$7.76645$12.0317$0.456$113.5814.64$3.560.46$3.560.4611

(ii) The same 24 hours per account, 2026-09-13.

B1 — $131.62 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.43679$8.0010$0.543$27.605.08$6.981.29$6.981.295
01$4.62510$9.068$0.578$20.084.35$0.000.00$0.000.004
02$2.82329$8.579$0.313$97.5334.58$0.000.00$0.000.008
03$1.63158$10.326$0.272$61.7737.90$7.154.39$7.154.398
04$0.69101$6.833$0.230$38.4755.75$0.000.00$0.000.008
05$0.7785$9.061$0.770$90.85117.99$0.000.00$0.000.008
06$0.2632$8.126$0.043$33.65129.42$0.000.00$0.000.006
07$18.111,878$9.6427$0.671$162.078.95$26.601.47$26.601.4712
08$13.301,375$9.6722$0.605$49.153.70$10.110.76$10.110.7610
09$10.341,324$7.8115$0.689$139.7013.51$7.120.69$7.120.6916
10$10.851,204$9.0120$0.542$38.693.57$3.280.30$3.280.305
11$10.201,086$9.3915$0.680$45.394.45$3.560.35$3.560.356
12$6.39676$9.458$0.799$63.309.91$29.914.68$29.914.685
13$4.47568$7.875$0.894$26.816.00$0.000.00$0.000.008
14$2.91296$9.832$1.455$82.0128.18$0.000.00$0.000.006
15$3.62431$8.402$1.810$50.5113.95$0.000.00$0.000.008
16$5.20522$9.960—$60.1211.56$0.000.00$0.000.008
17$5.61628$8.931$5.610$108.2319.29$0.000.00$0.000.0012
18$5.53582$9.5010$0.553$28.435.14$0.000.00$0.000.006
19$5.48509$10.774$1.370$10.051.83$2.940.54$2.940.543
20$4.41389$11.347$0.630$71.1316.13$0.000.00$0.000.007
21$3.36347$9.682$1.680$65.3119.44$0.000.00$0.000.0010
22$3.00292$10.273$1.000$106.8235.61$31.5510.52$31.5510.526
23$2.62272$9.633$0.873$74.5428.45$0.000.00$0.000.006

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—1$0.000$15.18—$0.00—$0.00—1
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$3.16—$0.00—$0.00—1
03$0.000—0—$6.31—$0.00—$0.00—1
04$0.000—0—$3.16—$0.00—$0.00—1
05$0.000—2$0.000$0.00—$0.00—$0.00—0
06$0.000—0—$9.52—$0.00—$0.00—2
07$0.000—1$0.000$6.82—$0.00—$0.00—2
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—2$0.000$0.00—$0.00—$0.00—0
11$0.000—0—$12.96—$0.00—$0.00—1
12$0.000—0—$3.58—$0.00—$0.00—1
13$0.000—0—$22.15—$0.00—$0.00—2
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$3.26—$0.00—$0.00—1
16$0.000—0—$10.24—$0.00—$0.00—3
17$0.000—0—$2.99—$0.00—$0.00—1
18$0.000—0—$3.67—$0.00—$0.00—1
19$0.000—0—$16.47—$0.00—$0.00—2
20$0.000—2$0.000$3.46—$0.00—$0.00—1
21$0.000—0—$3.48—$0.00—$0.00—1
22$0.000—0—$10.60—$0.00—$0.00—2
23$0.000—0—$16.21—$0.00—$0.00—2

Dicey2 — $244.88 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$8.40486$17.287$1.200$19.562.33$3.580.43$3.580.433
01$6.32445$14.207$0.903$3.160.50$3.160.50$3.160.501
02$7.38492$15.0010$0.738$0.000.00$0.000.00$0.000.000
03$7.56554$13.656$1.260$21.952.90$3.160.42$3.160.426
04$10.86644$16.868$1.357$16.901.56$13.741.27$13.741.274
05$6.33565$11.202$3.165$7.141.13$0.000.00$0.000.002
06$8.73636$13.737$1.247$40.894.68$0.000.00$0.000.005
07$5.48337$16.263$1.827$10.601.93$0.000.00$0.000.003
08$6.61225$29.385$1.322$47.217.14$14.042.12$14.042.124
09$55.527,215$7.7097$0.572$38.870.70$45.720.82$45.720.828
10$28.072,735$10.2632$0.877$77.632.77$34.241.22$50.341.798
11$16.471,257$13.108$2.059$3.160.19$3.160.19$3.160.191
12$14.19964$14.728$1.774$22.801.61$0.000.00$0.000.003
13$9.32690$13.517$1.331$14.951.60$0.000.00$0.000.001
14$7.74594$13.031$7.740$15.872.05$0.000.00$0.000.004
15$7.62617$12.358$0.953$26.443.47$0.000.00$0.000.004
16$6.42551$11.657$0.917$13.542.11$3.560.55$3.560.553
17$7.24535$13.535$1.448$22.273.08$0.000.00$0.000.003
18$7.28453$16.074$1.820$38.455.28$8.811.21$8.811.215
19$5.16214$24.112$2.580$9.061.76$0.000.00$0.000.003
20$4.02141$28.515$0.804$45.8211.40$0.000.00$0.000.003
21$1.94104$18.652$0.970$0.000.00$0.000.00$0.000.000
22$2.49127$19.613$0.830$3.161.27$0.000.00$0.000.001
23$3.73120$31.082$1.865$3.560.95$3.560.95$3.560.951

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—2$0.000$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—1$0.000$0.00—$0.00—$0.00—0
03$0.000—0—$3.35—$0.00—$0.00—1
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—1$0.000$0.00—$0.00—$0.00—0
07$0.000—0—$12.83—$0.00—$0.00—1
08$0.000—0—$3.67—$0.00—$0.00—1
09$0.000—3$0.000$6.66—$5.98—$5.98—2
10$0.000—0—$9.54—$0.00—$0.00—2
11$0.000—1$0.000$0.00—$0.00—$5.98—0
12$0.000—1$0.000$0.00—$0.00—$0.00—0
13$0.000—0—$15.18—$0.00—$0.00—1
14$0.000—0—$3.56—$0.00—$0.00—1
15$0.000—1$0.000$0.00—$0.00—$0.00—0
16$0.000—1$0.000$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—1$0.000$0.00—$0.00—$0.00—0
20$0.000—0—$3.56—$0.00—$0.00—1
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$14.95—$0.00—$0.00—1
01$0.000—1$0.000$29.43—$0.00—$0.00—2
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$19.09—$0.00—$0.00—2
05$0.000—1$0.000$2.99—$0.00—$0.00—1
06$0.000—2$0.000$2.99—$0.00—$0.00—1
07$0.000—0—$34.84—$0.00—$0.00—2
08$0.000—2$0.000$3.56—$0.00—$0.00—1
09$0.000—3$0.000$19.66—$0.00—$0.00—1
10$0.000—0—$3.51—$0.00—$0.00—1
11$0.000—1$0.000$19.66—$0.00—$0.00—1
12$0.000—0—$3.16—$0.00—$0.00—1
13$0.000—0—$70.55—$0.00—$0.00—6
14$0.000—1$0.000$3.16—$0.00—$0.00—1
15$0.000—0—$14.95—$0.00—$0.00—1
16$0.000—0—$45.24—$0.00—$0.00—6
17$0.000—0—$3.56—$0.00—$0.00—1
18$0.000—1$0.000$7.04—$0.00—$0.00—2
19$0.000—0—$3.56—$0.00—$0.00—1
20$0.000—0—$12.96—$0.00—$0.00—4
21$0.000—0—$45.90—$0.00—$0.00—4
22$0.000—0—$10.11—$0.00—$0.00—2
23$0.000—0—$19.26—$0.00—$0.00—2

SZ1 — $29.15 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$1.03227$4.549$0.114$3.563.46$7.126.91$7.126.911
01$1.51307$4.924$0.378$0.000.00$0.000.00$0.000.000
02$0.83215$3.864$0.207$0.000.00$0.000.00$0.000.000
03$1.63323$5.057$0.233$3.562.18$3.562.18$3.562.181
04$2.32473$4.9010$0.232$2.941.27$0.000.00$0.000.001
05$1.87457$4.0911$0.170$3.181.70$3.181.70$3.181.701
06$0.93274$3.396$0.155$0.000.00$0.000.00$0.000.000
07$1.22253$4.824$0.305$0.000.00$0.000.00$0.000.000
08$0.84240$3.502$0.420$0.000.00$0.000.00$0.000.000
09$1.03256$4.025$0.206$3.563.46$0.000.00$0.000.001
10$0.67208$3.225$0.134$0.000.00$0.000.00$0.000.000
11$0.96175$5.495$0.192$0.000.00$0.000.00$0.000.000
12$0.72154$4.684$0.180$0.000.00$0.000.00$0.000.000
13$0.54147$3.672$0.270$0.000.00$0.000.00$0.000.000
14$1.42176$8.070—$0.000.00$0.000.00$0.000.000
15$1.17225$5.202$0.585$0.000.00$0.000.00$0.000.000
16$1.39278$5.0011$0.126$0.000.00$0.000.00$0.000.000
17$1.45298$4.879$0.161$0.000.00$0.000.00$0.000.000
18$1.24263$4.718$0.155$0.000.00$0.000.00$0.000.000
19$1.59211$7.544$0.398$0.000.00$3.562.24$3.562.240
20$1.34130$10.315$0.268$3.562.66$7.125.31$7.125.311
21$1.10119$9.243$0.367$13.4312.21$6.315.74$25.8523.502
22$0.94163$5.778$0.117$0.000.00$0.000.00$0.000.000
23$1.41253$5.5712$0.117$0.000.00$0.000.00$0.000.000

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-14 ran higherhours it ran lowersign test
CPM6 of 2418 of 24p = 0.023
CTR15 of 249 of 24p = 0.307
click→install14 of 2410 of 24p = 0.541
CPI5 of 2419 of 24p = 0.007

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-13 → 2026-09-14

Every shared hour, 2026-09-13 → 2026-09-14. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
001,392 → 1,10110.68 → 7.9011.57% → 12.81%16.1% → 14.9%0.572 → 0.414
011,262 → 2,1149.87 → 6.6511.57% → 14.57%12.3% → 10.7%0.692 → 0.426
021,036 → 2,49910.65 → 6.1312.07% → 14.89%18.4% → 14.0%0.480 → 0.295
031,035 → 2,11310.45 → 6.7011.30% → 13.11%15.4% → 14.8%0.601 → 0.345
041,218 → 1,87911.39 → 6.6312.23% → 11.07%12.1% → 13.9%0.771 → 0.429
051,107 → 2,1338.10 → 5.0310.48% → 12.00%7.8% → 13.7%0.997 → 0.307
06942 → 1,99210.53 → 5.3811.57% → 11.90%11.0% → 13.1%0.827 → 0.346
072,468 → 2,42910.05 → 5.2412.28% → 12.19%8.9% → 12.5%0.919 → 0.344
081,840 → 1,45311.28 → 8.019.78% → 9.77%14.4% → 18.3%0.798 → 0.448
098,795 → 1,0447.61 → 10.457.42% → 4.41%16.1% → 23.9%0.637 → 0.992
104,147 → 1,1589.55 → 10.626.41% → 5.18%16.5% → 15.0%0.900 → 1.367
112,518 → 1,10710.97 → 11.027.98% → 5.78%10.4% → 20.3%1.316 → 0.938
121,794 → 1,26811.87 → 9.288.36% → 6.39%8.0% → 14.8%1.775 → 0.981
131,405 → 2,63010.20 → 7.028.97% → 12.21%9.5% → 10.6%1.194 → 0.543
141,066 → 2,66911.32 → 6.957.88% → 12.96%3.6% → 11.8%4.023 → 0.453
151,273 → 3,2009.75 → 5.789.03% → 12.53%8.7% → 12.0%1.241 → 0.386
161,351 → 3,2789.63 → 7.176.51% → 12.48%19.3% → 13.9%0.765 → 0.412
171,461 → 2,8369.79 → 6.998.08% → 11.42%13.6% → 14.2%0.894 → 0.431
181,298 → 2,39010.82 → 8.109.40% → 13.05%18.9% → 16.3%0.611 → 0.379
19934 → 1,50813.09 → 11.138.57% → 10.61%13.8% → 14.4%1.112 → 0.730
20660 → 1,21114.80 → 10.789.24% → 7.76%26.2% → 17.0%0.611 → 0.816
21570 → 96111.23 → 13.318.95% → 11.13%13.7% → 14.0%0.914 → 0.853
22582 → 84911.05 → 12.077.90% → 8.48%23.9% → 20.8%0.585 → 0.683
23645 → 72812.03 → 12.2012.56% → 8.52%19.8% → 16.1%0.485 → 0.888

CPM ran lower in 18 of 24 shared hours at p = 0.023 and CPI lower in 19 at p = 0.007; CTR ran higher in 15 and click-to-install in 14, neither under p = 0.3.

Pooled, CTR rose 8.94% to 11.44% at p = 0.000 while click-to-install did not separate, 13.73% to 13.85% at p = 0.872, on impressions 9.2% higher at a CPM of $7.58 against $9.94.

Held to B1's rebuilt campaign on the account clock, the funnel improved on the one ad both days share. Over the twenty-four hours it shares with 09-13, click-to-install went 12.16% to 26.23% at p = 0.000 pooled and 14.63% to 24.54% at p = 0.001 held to povposer2 alone, while install-to-pay did not separate, 14.29% to 17.65% at p = 0.601. The 09-14 side of the pooled read includes the three ads that started after the UTC day closed, 133 of its 320 installs.

The mix moved under the pooled read: SZ1 went from 7% of the Sinai buy to 26% and Dicey2 from 60% to 38%, and the four hours from 09:00 set 09-13's Dicey2 spike, 8,795 impressions in the one hour, against SZ1's gap on this day.

2026-09-15T17:24:15.128209 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 4 6 8 10 12 14 CTR % CTR 2026-09-13 2026-09-14 0 5 10 15 20 hour (UTC) 6 8 10 12 14 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 5 10 15 20 25 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 USD Cost per install Delivery by hour — 2026-09-14 against 2026-09-13, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-14

(i) The portfolio by country, 2026-09-14. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$72.8121.6%15,940$4.57218$0.334$129.921.7843
US$23.717.0%388$61.169$2.635$2.990.1313
ID$20.456.1%5,207$3.9395$0.215$8.810.4312
MX$15.514.6%1,486$10.4431$0.500$10.210.6610
BR$15.444.6%1,074$14.3851$0.303$15.781.029
TR$13.584.0%876$15.5116$0.849$14.301.057
AR$12.673.8%1,000$12.6826$0.487$0.000.005
PH$11.213.3%3,415$3.2878$0.144$13.391.194
GB$8.552.5%247$34.638$1.069$17.422.049
CL$7.272.2%455$15.965$1.453$0.000.003
CO$7.122.1%684$10.4118$0.396$2.970.423
TH$6.872.0%946$7.2631$0.222$6.580.962

149 further countries are not listed, $122.44 between them (36.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $23.37 from Meta 2026-09-13 and $99.10 from Meta 2026-09-14, a measured UTC-day total of $122.47; Dicey2 (UTC-7) $25.74 from Meta 2026-09-13 and $103.28 from Meta 2026-09-14, a measured UTC-day total of $129.02; SZ1 (UTC-7) $37.02 from Meta 2026-09-13 and $49.12 from Meta 2026-09-14, a measured UTC-day total of $86.14.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-14.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$25.8421.1%5,396$4.7942$0.615$57.792.2426
US$9.087.4%268$33.927$1.297$2.990.3310
ID$5.934.8%1,249$4.759$0.659$2.940.508
TR$5.884.8%529$11.129$0.654$7.151.223
MX$5.114.2%758$6.747$0.730$0.000.007
AR$4.753.9%374$12.688$0.593$0.000.005
CL$3.673.0%259$14.194$0.918$0.000.003
MY$3.352.7%435$7.694$0.837$3.180.954
GB$3.102.5%168$18.456$0.517$17.425.617
CO$3.032.5%308$9.825$0.606$0.000.002
PH$2.672.2%1,012$2.6410$0.267$0.000.001
IT$2.502.0%171$14.676$0.417$3.671.471

132 further countries are not listed, $47.55 between them (38.8% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$23.2718.0%2,518$9.2420$1.164$14.240.617
US$14.1711.0%104$135.770—$0.000.003
BR$7.886.1%329$23.937$1.126$3.160.404
MX$7.455.8%331$22.535$1.491$0.000.001
TR$6.344.9%194$32.615$1.268$7.151.134
AR$5.444.2%243$22.413$1.813$0.000.000
GB$5.073.9%60$83.831$5.067$0.000.002
ID$4.573.5%469$9.752$2.285$0.000.002
CL$2.992.3%96$31.120—$0.000.000
TH$2.772.1%117$23.783$0.924$0.000.000
DE$2.562.0%24$107.050—$0.000.001
AU$2.391.9%24$99.710—$0.000.001

124 further countries are not listed, $44.12 between them (34.2% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$23.7027.5%8,026$2.95156$0.152$57.892.4410
ID$9.9511.5%3,490$2.8584$0.118$5.880.592
BR$7.438.6%743$9.9943$0.173$12.621.705
PH$7.388.6%2,254$3.2768$0.108$13.391.812
TH$4.104.8%829$4.9428$0.146$6.581.612
MX$2.953.4%398$7.4219$0.155$10.213.462
AR$2.482.9%382$6.5015$0.166$0.000.000
MY$2.362.7%359$6.587$0.337$0.000.000
CO$1.792.1%262$6.8413$0.138$2.971.661
VN$1.661.9%387$4.3010$0.166$0.000.000
PK$1.501.7%624$2.4117$0.088$0.000.000
TR$1.361.6%152$8.932$0.679$0.000.000

121 further countries are not listed, $19.49 between them (22.6% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

This section is B1, Dicey2 and SZ1 on both sides and every ratio in it is a return, covering $296.79 of the day's $299.94 of within-day revenue; the $3.16 outside it is HR2's, an account with no country export.

One cell clears the 16-payer bar on this table's own count, India at 43 payers; every other country on the table is a direction.

India took 21.6% of the buy and returned 1.78, against 23.6% and 0.63 the day before; $57.89 of its $129.92 is SZ1's on $23.70 there and $57.79 B1's on $25.84, while Dicey2's $23.27 in India returned 0.61.

The United States took 7.0% of the buy at a CPM of $61.16 for nine registrations and returned 0.13; $14.17 of its $23.71 is Dicey2's, at a CPM of $135.77 for no registration at all.

The known-answer test had no account to run on. Raking is checked by requiring a UTC+0 account to come back unchanged, and all three accounts in this cut are UTC-7, so the day rests on the reconciliation above.

The cost-per-install figure below draws nothing, and has not on any day of this series. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-15T17:24:15.262969 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US ID MX BR TR AR PH GB CL CO TH 0 20 40 60 80 100 120 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-14 spend within-day revenue
Spend against within-day revenue, by country
2026-09-15T17:24:15.314336 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-14 (report clock)
Cost per install by country

The prior day, 2026-09-13, same two tables

(i) The portfolio by country, 2026-09-13. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$95.7123.6%16,358$5.85176$0.544$60.510.6347
BR$27.996.9%1,783$15.6948$0.583$18.940.6810
US$24.546.0%276$88.864$6.135$2.990.1212
ID$21.545.3%3,902$5.5234$0.633$14.690.6813
TR$17.204.2%1,130$15.2223$0.748$45.862.6710
MX$15.993.9%1,204$13.2814$1.142$3.400.218
AR$13.343.3%810$16.4714$0.953$8.970.673
GB$11.562.8%291$39.739$1.284$0.000.009
MY$10.142.5%893$11.3519$0.534$10.301.026
TH$7.331.8%737$9.9610$0.733$0.000.000
CL$7.241.8%448$16.175$1.449$0.000.002
PH$7.101.7%1,838$3.8630$0.237$0.000.003

149 further countries are not listed, $145.97 between them (36.0% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $16.22 from Meta 2026-09-12 and $115.40 from Meta 2026-09-13, a measured UTC-day total of $131.62; Dicey2 (UTC-7) $55.58 from Meta 2026-09-12 and $189.30 from Meta 2026-09-13, a measured UTC-day total of $244.88; SZ1 (UTC-7) $10.12 from Meta 2026-09-12 and $19.03 from Meta 2026-09-13, a measured UTC-day total of $29.15.

Absent from the table above, by name: Nomad Node, KBM1, HR1, HR2. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-13.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$37.6728.6%5,397$6.9858$0.649$24.920.6629
US$7.525.7%145$51.791$7.525$0.000.008
ID$7.285.5%1,174$6.2111$0.662$2.940.409
MX$6.324.8%654$9.666$1.053$3.400.548
MY$5.284.0%460$11.488$0.660$0.000.003
TR$5.093.9%411$12.388$0.636$42.288.317
AR$4.713.6%258$18.276$0.785$8.971.903
CL$3.222.4%206$15.663$1.073$0.000.002
GB$2.271.7%148$15.375$0.455$0.000.008
PE$2.201.7%177$12.435$0.441$0.000.001
PH$2.161.6%791$2.736$0.360$0.000.001
IT$2.131.6%100$21.292$1.066$0.000.000

125 further countries are not listed, $45.77 between them (34.8% of this block).

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$48.9420.0%8,678$5.6470$0.699$21.360.4415
BR$25.6410.5%1,570$16.3334$0.754$12.620.499
US$16.806.9%128$131.663$5.602$2.990.184
ID$11.994.9%1,942$6.1715$0.799$11.750.983
TR$11.224.6%645$17.4013$0.863$3.580.323
GB$9.083.7%134$67.833$3.028$0.000.001
MX$8.653.5%443$19.526$1.442$0.000.000
AR$7.673.1%455$16.856$1.278$0.000.000
TH$6.042.5%503$12.017$0.863$0.000.000
DE$4.371.8%68$64.161$4.374$0.000.001
UA$4.331.8%207$20.946$0.722$14.333.312
IT$4.201.7%157$26.686$0.700$52.8312.573

136 further countries are not listed, $85.93 between them (35.1% of this block).

SZ1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$9.1031.2%2,284$3.9948$0.190$14.241.563
BR$2.348.0%213$11.0114$0.167$6.312.701
ID$2.277.8%787$2.888$0.283$0.000.001
PH$1.394.8%423$3.2811$0.126$0.000.000
TH$1.294.4%233$5.543$0.431$0.000.000
MX$1.023.5%106$9.582$0.509$0.000.000
AR$0.963.3%97$9.872$0.479$0.000.000
TR$0.903.1%75$12.002$0.448$0.000.000
VN$0.873.0%167$5.205$0.174$0.000.000
MY$0.812.8%123$6.545$0.161$10.3012.762
CO$0.612.1%78$7.822$0.306$0.000.000
GR$0.341.2%11$31.360—$0.000.000

113 further countries are not listed, $7.25 between them (24.9% of this block).

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

Aggregate, both days

2026-09-132026-09-14change
spend$405.65$337.63−16.8%
impressions40,79944,550+9.2%
CPM$9.94$7.58−23.8%
registrations (ours)607915+50.7%
cost per registration$0.668$0.369−44.8%
booked$2,690.69 (6.63)$3,287.22 (9.74)+22.2%
Meta booked$3,007.63 (7.41)$2,996.09 (8.87)
within-day$302.75 (0.75)$299.94 (0.89)−0.9%
cohort @ 24h$344.36 (0.85)$443.76 (1.31)+28.9%
booked payers241233−8
payer rate (8h)6.4%5.4%−1.1 pts
payer rate (d0)7.1%6.3%−0.7 pts
ARPU (8h)$0.4802$0.3243−32.5%
ARPU (d0)$0.5673$0.4850−14.5%
ARPPU (8h)$7.47$6.06−19.0%
ARPPU (d0)$8.01$7.65−4.5%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-13$405.6540,7999.943,6488.94%50113.73%$0.810
2026-09-14$337.6344,5507.585,09611.44%70613.85%$0.478
  • click → install 13.73% → 13.85% (+0.9%, p = 0.872) — did not separate.
  • CTR 8.94% → 11.44% (+27.9%, p = 0.000) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel reads $405.65 and $337.63 and the day tables read the same, because both days delivered in all 24 hours and every delivering campaign is inside the roster.

Within-day and both cohort horizons are closed on both days: within-day went 0.75 to 0.89, $302.75 to $299.94, the 8 h cohort 0.72 to 0.88, $291.51 to $296.70, and the 24 h cohort 0.85 to 1.31, $344.36 to $443.76, each at 100% coverage and the 24 h rows resting on 43 payers and 58.

The 24 h figure is the comparison this page supports, and the gap is wider there than at 8 h: at 8 h the day read 0.16 above 09-13 and at 24 h 0.46 above it, because $147.06 of this day's cohort revenue arrived between eight and twenty-four hours after install against $52.85 of 09-13's.

The buy leaned late this day, and the 24 h cohort is the figure that is not cut by it: $142.93 of the spend landed after 15:00 UTC against $96.36 on 09-13, so within-day's midnight cut on late installs weighs more than it did, and it reads 0.89 beside the hour-neutral 1.31.

Booked revenue split by the UTC day its payer installed. Its top row is the within-day figure.

installedbooked on 2026-09-14share
2026-09-14$299.949.1%
2026-09-13$54.261.7%
2026-09-12$87.592.7%
2026-09-11$59.001.8%
2026-09-10$359.8010.9%
2026-09-09$66.002.0%

Six install days carry $926.59 of the day's money; the remaining $2,360.63 arrived from installs on or before 09-08, which the instrument does not list separately.

$2,987.28 of the day's money came from installs bought before it, 90.9%, against 88.7% on 09-13, so booked rose $2,690.69 to $3,287.22 on a day whose spend fell 16.8%, and that rise is inherited cohorts and never the day.

2026-09-15T17:24:15.409516 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 500 1000 1500 2000 2500 3000 USD 6.63 0.75 0.85 9.74 0.89 1.31 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-13 against 2026-09-14 (UTC) 2026-09-13 2026-09-14
The three revenue measures on both days, ROAS above each bar
2026-09-15T17:24:15.477566 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-13 2026-09-14 0 500 1000 1500 2000 2500 3000 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-14.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$163.1545.2%20,984$7.77132$1.236$159.730.9828
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$140.7439.0%6,616$21.2760$2.346$24.550.1729
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$56.6715.7%14,852$3.82593$0.096$112.511.9925
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—92$0.000$0.00—104
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—26$0.000$3.16—31
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$0.00—8
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—4$0.000$0.00—8

(ii) The same, per account, 2026-09-14.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$163.15100.0%20,984$7.77132$1.236$159.730.9828
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—92$0.000$0.00—104

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—4$0.000$0.00—8

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$140.74100.0%6,616$21.2760$2.346$24.550.1729

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—8$0.000$0.00—8

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—26$0.000$3.16—31

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$56.67100.0%14,852$3.82593$0.096$112.511.9925

⚠ This section and the one below are cut on each account's own day from the day export, not on the report clock. B1's account day 09-14 runs from 07:00 UTC on 09-14 to 07:00 UTC on 09-15. Tables A and B below and the hourly and country sections above are on UTC.

B1's rebuilt campaign was the largest on its account day, $163.15 for 132 registrations at $1.236 against $138.77 for 135 at $1.028, and $29.94 of it is the three ads that started after the UTC day closed; Dicey2's Sinai campaign took $140.74 for 60 at $2.346 against $215.04 for 246 at $0.874, and SZ1's $56.67 against $56.05.

Each campaign's CPM on its own day fell on B1 and SZ1 and nearly doubled on Dicey2: B1 $8.72 to $7.77, SZ1 $4.53 to $3.82, Dicey2 $11.72 to $21.27; B1 took 45.2% of the account-day buy against Dicey2's 39.0% and SZ1's 15.7%, from 33.9%, 52.5% and 13.7%.

Activity history, B1's rebuilt campaign, requested over 2026-09-12 to 2026-09-16 and rendered as Sep 12, 2026 to Sep 15, 2026, asserted before any row of it was read. It records nothing inside this report day: its newest entries are three ads starting delivery after the day closed, uireseed at 21:00 account time on 09-14, which is 04:00 UTC on 09-15, and howto and insetarrow at 23:13 and 23:15, 06:13 and 06:15 UTC; before them are poolslow and kimono starting on 09-12. No budget entry appears, so the day sat inside one regime throughout, $150 a day since 17:38 UTC on 09-11, and inside it B1 delivered one ad.

The day export reads the rebuilt campaign three ads active and three recently rejected: povposer2, uireseed and insetarrow active, howto, poolslow and kimono recently rejected; the old campaign's ads read rejected, inactive, not delivering or recently rejected and the campaign itself Off. On Dicey2 posewipe and undresshem are active while crushwindow and kisscursor, which first delivered on 09-15, read recently rejected beside templatepick; on SZ1 fittingroom, railingtemplates and topcreator are active while permissionugc reads recently rejected after delivering the whole report day, and gymr3 recently rejected. These states are the pull's, at 00:12 UTC on 09-16; howto, crushwindow and kisscursor read active at the morning pull.

HR2's campaign reads $0.00 with 26 registrations against it, because its day export was not pulled on this run.

The prior day, 2026-09-13, same two tables

(i) Every campaign the portfolio ran, 2026-09-13.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$215.0452.5%18,346$11.72246$0.874$136.720.6452
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$138.7733.9%15,919$8.72135$1.028$125.640.9122
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$56.0513.7%12,373$4.53140$0.400$30.850.557
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—54$0.000$3.56—110
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—12$0.000$5.98—8
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—12$0.000$0.00—26
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—16

(ii) The same, per account, 2026-09-13.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260911_nnpixelB1$138.77100.0%15,919$8.72135$1.028$125.640.9122
bailingxia_srfhjyd_sn_ww_cvr_260820B1$0.000.0%0—54$0.000$3.56—110

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$0.000.0%0—8$0.000$0.00—16

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
amclqzqgtmnn_5l4ya1pifdk3_sn_ww_cvr_260826Dicey2$215.04100.0%18,346$11.72246$0.874$136.720.6452

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$0.000.0%0—12$0.000$5.98—8

HR2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260826HR2$0.000.0%0—12$0.000$0.00—26

SZ1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
dxu2a6iwzx5r_5l4ya1pifdk3_sn_ww_cvr_260911SZ1$56.05100.0%12,373$4.53140$0.400$30.850.557

Every asset

(i) Every asset the portfolio ran, 2026-09-14. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$140.746,616$21.2755$2.559$24.550.17$30.426
vid_ww_povposer2_8s_9x16_sn_v2B1$133.2117,290$7.70131$1.017$159.731.20$229.9627
vid_ww_uireseed_11s_9x16_sn_v1B1$23.893,085$7.740—$0.000.00$0.000
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$23.355,505$4.24155$0.151$49.132.10$85.069
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$17.905,823$3.07275$0.065$43.102.41$53.0611
vid_ww_topcreator_10s_9x16_sn_v1SZ1$10.392,329$4.4667$0.155$13.161.27$19.473
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$5.031,195$4.2196$0.052$7.121.42$7.122
vid_ww_howto_10s_9x16_sn_v1B1$4.07448$9.080—$0.000.00$0.000
vid_ww_insetarrow_11s_9x16_sn_v1B1$1.98161$12.300—$0.000.00$0.000
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—21$0.000$0.00—$0.009
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—17$0.000$0.00—$2.9713
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—14$0.000$3.16—$3.1619
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—14$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.009
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—8$0.000$0.00—$3.588
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.007
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.002
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.004
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$8.974
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0024
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0011
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-14.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_povposer2_8s_9x16_sn_v2B1$133.2117,290$7.70131$1.017$159.731.20$229.9627
vid_ww_uireseed_11s_9x16_sn_v1B1$23.893,085$7.740—$0.000.00$0.000
vid_ww_howto_10s_9x16_sn_v1B1$4.07448$9.080—$0.000.00$0.000
vid_ww_insetarrow_11s_9x16_sn_v1B1$1.98161$12.300—$0.000.00$0.000
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—21$0.000$0.00—$0.009
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—17$0.000$0.00—$2.9713
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—14$0.000$0.00—$0.006
vid_ww_lace_10s_9x16_sn_v1B1$0.000—12$0.000$0.00—$0.009
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.007
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—6$0.000$0.00—$0.002
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—3$0.000$0.00—$0.008
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.000
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.0024
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslow_15s_9x16_sn_v2B1$0.000—1$0.000$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.001
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.003
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.003
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—3$0.000$0.00—$0.003
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$140.746,616$21.2755$2.559$24.550.17$30.426
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_kitchen_10s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.001
vid_ww_stockings_11s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.000
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.002
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—1$0.000$0.00—$0.0011
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$8.974
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—3$0.000$0.00—$0.002
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.001

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—14$0.000$3.16—$3.1619
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—8$0.000$0.00—$3.588
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.004

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$23.355,505$4.24155$0.151$49.132.10$85.069
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$17.905,823$3.07275$0.065$43.102.41$53.0611
vid_ww_topcreator_10s_9x16_sn_v1SZ1$10.392,329$4.4667$0.155$13.161.27$19.473
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$5.031,195$4.2196$0.052$7.121.42$7.122

Two ads carried three-quarters of the Sinai buy on the account day, posewipe at $140.74 and povposer2_sn_v2 at $133.21; uireseed took $23.89, permissionugc $23.35, fittingroom_sn_v2 $17.90, topcreator $10.39, railingtemplates $5.03, howto $4.07 and insetarrow $1.98.

B1's three new ads delivered after the report day closed, uireseed from 04:00 UTC on 09-15 and howto and insetarrow from 06:00, so they carry $29.94 of account-day spend and nothing on the report clock, where B1 is povposer2 alone at $122.47.

SZ1's three ads that came up after 09-13 closed ran the whole of this report day, and the report clock holds more of them than the account day does: fittingroom $31.49 against $17.90, permissionugc $29.26 against $23.35, railingtemplates $12.69 against $5.03 and topcreator $12.70 against $10.39, because their first evening on Meta day 09-13 falls inside this UTC day.

Three ads-map labels each cover two ad ids, the old-campaign ad and its rebuild, so tables A, B and C pool B1/povposer2, B1/poolslow and B1/kimono; on this day the three older ads spent nothing and registered one person between them, so only their booked column enters.

⚠ HR2/uploadpanel is the corrected label for ad 120251516018270671, whose Ads Manager name is vid_ww_editortabs_13s_9x16_sn_v1 and whose media editor plays vid_ww_uploadpanel_7s_9x16_sn_v1.mp4, read off the editor on 2026-09-01; the editor-tabs concept has never been live anywhere.

2026-09-15T17:24:15.595507 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 5 10 15 20 25 30 35 CTR % CTR by hour — every asset, 2026-09-14 (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom SZ1/permissionugc SZ1/topcreator SZ1/railingtemplates
CTR by hour, one line per asset
2026-09-15T17:24:15.769016 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 50 installs / clicks % Click → install by hour — every asset, 2026-09-14 (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom SZ1/permissionugc SZ1/topcreator SZ1/railingtemplates
Click-to-install by hour, one line per asset
2026-09-15T17:24:15.860361 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 USD Cost per install by hour — every asset, 2026-09-14 (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom SZ1/permissionugc SZ1/topcreator SZ1/railingtemplates
Cost per install by hour, one line per asset
2026-09-15T17:24:15.682611 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 5 10 15 20 25 30 USD per 1,000 impressions CPM by hour — every asset, 2026-09-14 (UTC) Dicey2/posewipe B1/povposer2 SZ1/fittingroom SZ1/permissionugc SZ1/topcreator SZ1/railingtemplates
CPM by hour, one line per asset

The prior day, 2026-09-13, same two tables

(i) Every asset the portfolio ran, 2026-09-13. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$176.7513,950$12.67109$1.622$92.890.53$109.0012
vid_ww_povposer2_8s_9x16_sn_v2B1$73.239,342$7.8433$2.219$82.031.12$82.0312
vid_ww_poolslow_15s_9x16_sn_v2B1$50.334,910$10.2598$0.514$43.610.87$43.6110
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$34.857,483$4.66140$0.249$30.850.89$50.387
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$26.203,834$6.8376$0.345$6.160.24$6.162
vid_ww_kimono_10s_9x16_sn_v2B1$15.211,667$9.124$3.803$0.000.00$0.000
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$12.09562$21.5154$0.224$37.673.12$37.6710
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$8.871,796$4.940—$0.000.00$0.000
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$8.682,280$3.810—$0.000.00$0.000
vid_ww_topcreator_10s_9x16_sn_v1SZ1$3.65814$4.480—$0.000.00$0.000
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—19$0.000$0.00—$0.0011
vid_ww_lace_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.005
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—6$0.000$0.00—$0.0018
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.007
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—4$0.000$5.98—$11.956
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.009
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—4$0.000$3.56—$3.5621
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.0014
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—2$0.000$0.00—$0.006
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.005
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.003
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.002
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.008
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

(ii) The same, per account, 2026-09-13.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_povposer2_8s_9x16_sn_v2B1$73.239,342$7.8433$2.219$82.031.12$82.0312
vid_ww_poolslow_15s_9x16_sn_v2B1$50.334,910$10.2598$0.514$43.610.87$43.6110
vid_ww_kimono_10s_9x16_sn_v2B1$15.211,667$9.124$3.803$0.000.00$0.000
vid_ww_shirt_10s_9x16_sn_v1B1$0.000—19$0.000$0.00—$0.0011
vid_ww_lace_10s_9x16_sn_v1B1$0.000—13$0.000$0.00—$0.0013
vid_ww_poolphoto_15s_9x16_sn_v1B1$0.000—8$0.000$0.00—$0.005
vid_ww_pooldirect_15s_9x16_sn_v1B1$0.000—5$0.000$0.00—$0.007
vid_ww_uploadpanelr2_7s_9x16_sn_v1B1$0.000—4$0.000$3.56—$3.5621
vid_ww_madapp_7s_9x16_sn_v1B1$0.000—2$0.000$0.00—$0.005
vid_ww_kimono_10s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_templatewallb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_uploadpanelb_7s_9x16_sn_v1B1$0.000—1$0.000$0.00—$0.002
vid_ww_gymr2_12s_9x16_sn_v1B1$0.000—0—$0.00—$0.009
vid_ww_laceb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolphotob_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_poolslow_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_poolslowr2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002
vid_ww_povposer2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_shirtb_11s_9x16_sn_v1B1$0.000—0—$0.00—$0.0010
vid_ww_shirtr2_8s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewall_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.008
vid_ww_templatewallc_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.001
vid_ww_templatewallr2_7s_9x16_sn_v1B1$0.000—0—$0.00—$0.004
vid_ww_trainpress2_15s_9x16_sn_v1B1$0.000—0—$0.00—$0.002

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$0.000—4$0.000$0.00—$0.009
vid_ww_lace_10s_9x16_sn_v1KBM1$0.000—2$0.000$0.00—$0.005
vid_us_pool5_15s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000
vid_ww_shirt_10s_9x16_sn_v1KBM1$0.000—1$0.000$0.00—$0.000

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_posewipe_8s_9x16_sn_v1Dicey2$176.7513,950$12.67109$1.622$92.890.53$109.0012
vid_ww_templatepick_11s_9x16_sn_v1Dicey2$26.203,834$6.8376$0.345$6.160.24$6.162
vid_ww_pooldirectr2_11s_9x16_sn_v1Dicey2$12.09562$21.5154$0.224$37.673.12$37.6710
vid_ww_templatewallo_7s_9x16_sn_v1Dicey2$0.000—3$0.000$0.00—$0.0014
vid_ww_lacer2_9s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.003
vid_ww_templatewalld_7s_9x16_sn_v1Dicey2$0.000—2$0.000$0.00—$0.002
vid_ww_creamvloom_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.003
vid_ww_fittingroomb_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_jetconeb_7s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001
vid_ww_kimonor2_10s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.002
vid_ww_spill2_8s_9x16_sn_v1Dicey2$0.000—0—$0.00—$0.001

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_shirt_10s_9x16_sn_v1HR1$0.000—5$0.000$0.00—$0.000
vid_ww_bodysuit_10s_9x16_sn_v1HR1$0.000—4$0.000$5.98—$11.956
vid_ww_kimono_10s_9x16_sn_v1HR1$0.000—2$0.000$0.00—$0.000
vid_ww_pool5_15s_9x16_sn_v1HR1$0.000—1$0.000$0.00—$0.002

HR2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_editortabs_13s_9x16_sn_v1HR2$0.000—6$0.000$0.00—$0.0018
vid_ww_gym_12s_9x16_sn_v1HR2$0.000—4$0.000$0.00—$0.002
vid_ww_gym_12s_9x16_sn_v1 - CopyHR2$0.000—2$0.000$0.00—$0.006

SZ1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_fittingroom_11s_9x16_sn_v2SZ1$34.857,483$4.66140$0.249$30.850.89$50.387
vid_ww_railingtemplates_10s_9x16_sn_v1SZ1$8.871,796$4.940—$0.000.00$0.000
vid_ww_permissionugc_15s_9x16_sn_v1SZ1$8.682,280$3.810—$0.000.00$0.000
vid_ww_topcreator_10s_9x16_sn_v1SZ1$3.65814$4.480—$0.000.00$0.000

The standing per-asset tables

One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
Dicey2/posewipe$129.026,36320.285849.18%528.90%$2.481
B1/povposer2$122.4716,1697.576764.18%12318.20%$0.996
SZ1/fittingroom$31.499,0063.501,38415.37%24717.85%$0.127
SZ1/permissionugc$29.267,3144.001,14415.64%13511.80%$0.217
SZ1/topcreator$12.702,9484.3162721.27%609.57%$0.212
SZ1/railingtemplates$12.692,7504.6168124.76%8011.75%$0.159
B1/lace$0.000—0—0——
B1/poolphoto$0.000—0—0——
B1/shirt$0.000—0—0——
B1/poolslow$0.000—0—0——
B1/pooldirect$0.000—0—0——
B1/kimono$0.000—0—0——
KBM1/poolslow$0.000—0—0——
KBM1/pooldirect$0.000—0—0——
HR1/bodysuit$0.000—0—0——
HR1/shirt$0.000—0—0——
HR1/kimono$0.000—0—0——
HR1/pool5$0.000—0—0——
Dicey2/kitchen$0.000—0—0——
Dicey2/stockings$0.000—0—0——
HR2/fittingroom$0.000—0—0——
HR2/povpose$0.000—0—0——
HR2/gym$0.000—0—0——
HR2/uploadpanel$0.000—0—0——
B1/templatewall$0.000—0—0——
B1/trainpress2$0.000—0—0——
Dicey2/creamvloom$0.000—0—0——
B1/shirtb$0.000—0—0——
B1/poolslowr2$0.000—0—0——
B1/templatewallr2$0.000—0—0——
B1/uploadpanelb$0.000—0—0——
B1/uploadpanelr2$0.000—0—3—$0.000
B1/gymr2$0.000—0—2—$0.000
Dicey2/templatewalld$0.000—0—2—$0.000
Dicey2/templatewallo$0.000—0—0——

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
Dicey2/posewipe$40.650.32 (5.64)$24.550.19$30.420.24610.9%0.5535.0729.0%
B1/povposer2$215.661.76 (10.35)$159.731.30$229.961.882317.4%1.74210.0029.5%
SZ1/fittingroom$65.792.09 (2.53)$43.101.37$53.061.69103.6%0.1935.3124.8%
SZ1/permissionugc$49.131.68 (1.68)$49.131.68$85.062.91106.5%0.5498.5130.9%
SZ1/topcreator$13.161.04 (1.04)$13.161.04$19.471.5334.5%0.2916.4948.0%
SZ1/railingtemplates$7.120.56 (0.57)$7.120.56$7.120.5622.1%0.0743.5650.0%
B1/lace$41.10— (—)$0.00—$0.00—00.0%0.000——
B1/poolphoto$178.21— (—)$0.00—$0.00—00.0%0.000——
B1/shirt$196.80— (—)$0.00—$2.97—15.9%0.1742.97—
B1/poolslow$17.22— (—)$0.00—$0.00—00.0%0.000——
B1/pooldirect$161.80— (—)$0.00—$0.00—00.0%0.000——
B1/kimono$44.04— (—)$0.00—$0.00—00.0%0.000——
KBM1/poolslow$14.11— (—)$0.00—$0.00—00.0%0.000——
KBM1/pooldirect$0.00— (—)$0.00—$0.00—00.0%0.000——
HR1/bodysuit$61.85— (—)$0.00—$8.97—133.3%2.9888.97—
HR1/shirt$78.32— (—)$0.00—$0.00—00.0%0.000——
HR1/kimono$80.55— (—)$0.00—$0.00—00.0%0.000——
HR1/pool5$3.56— (—)$0.00—$0.00—00.0%0.000——
Dicey2/kitchen$6.81— (—)$0.00—$0.00—00.0%0.000——
Dicey2/stockings$0.00— (—)$0.00—$0.00—00.0%0.000——
HR2/fittingroom$10.28— (—)$0.00—$0.00—00.0%0.000——
HR2/povpose$33.67— (—)$0.00—$3.58—116.7%0.5963.58—
HR2/gym$159.63— (—)$0.00—$0.00—00.0%0.000——
HR2/uploadpanel$220.93— (—)$3.16—$3.16—17.1%0.2253.16100.0%
B1/templatewall$255.71— (—)$0.00—$0.00—00.0%0.000——
B1/trainpress2$0.00— (—)$0.00—$0.00—00.0%0.000——
Dicey2/creamvloom$7.12— (—)$0.00—$0.00—00.0%0.000——
B1/shirtb$207.84— (—)$0.00—$0.00—00.0%0.000——
B1/poolslowr2$105.96— (—)$0.00—$0.00—00.0%0.000——
B1/templatewallr2$22.17— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelb$9.85— (—)$0.00—$0.00—00.0%0.000——
B1/uploadpanelr2$242.82— (—)$0.00—$0.00—00.0%0.000——
B1/gymr2$31.99— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewalld$78.84— (—)$0.00—$0.00—00.0%0.000——
Dicey2/templatewallo$312.77— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
Dicey2/posewipe$140.7418.1%12.1%69.8%0.0%
B1/povposer2$133.2120.3%8.2%71.6%1.9%
SZ1/fittingroom$17.9027.3%0.5%72.2%0.0%
SZ1/permissionugc$23.3534.6%0.0%65.4%0.0%
SZ1/topcreator$10.3931.7%0.0%68.3%0.0%
SZ1/railingtemplates$5.0334.8%0.0%65.2%0.0%

One row clears the 16-payer bar at d0, where 09-13 had none. B1/povposer2 returned 1.88 on 23 payers, $122.47 for 123 installs at $0.996 on a CTR of 4.18% and a click-to-install of 18.20%, with 29.5% of its money in one basket; every other return in table B is a direction.

Dicey2/posewipe returned 0.24 at d0 on six payers, from 0.72 on twelve the day before, $129.02 for 52 installs at $2.481, a CPM of $20.28, a CTR of 9.18% and a click-to-install of 8.90%, with 29.0% of its money in one basket.

SZ1's four rows are directions and hold the cheapest installs on the page: fittingroom 1.69 on ten payers at $0.127 an install, permissionugc 2.91 on ten at $0.217, topcreator 1.53 on three at $0.212 and railingtemplates 0.56 on two at $0.159, on CTRs of 15.37% to 24.76%.

Twenty-nine rows in table B carry no measured spend and $2,583.95 of booked revenue between them, 78.6% of Sinai's booked total, from creatives stopped before the day and from the three accounts that export nothing.

Installs cost $0.127 to $2.481 across the six assets that installed anyone on the report clock, SZ1/fittingroom at the bottom and Dicey2/posewipe at the top; the spread is delivery and geography, and cost per install does not rank an asset here.

Table C is a META-day cut and holds the same six rows at different levels: posewipe reads $140.74 there against $129.02 in table A and fittingroom $17.90 against $31.49; read it for mix. It carries the six assets that delivered on the report clock and not uireseed, howto or insetarrow, which first delivered on Meta day 09-14 after the UTC day closed and sit in the per-asset section alone.

Every asset bought between 18.1% and 34.8% of its spend in India and 0.0% to 12.1% in the United States; posewipe's 12.1% is the highest, and the United States returned 1.9% of povposer2's revenue and none of any other's.

2026-09-15T17:24:16.128010 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/posewipe B1/povposer2 B1/uireseed SZ1/permissionugc SZ1/fittingroom SZ1/topcreator SZ1/railingtemplates 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-14 (META day) IN US ID MX TR BR other
Where each asset bought: share of its own spend by region
2026-09-15T17:24:16.222424 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/posewipe B1/povposer2 B1/uireseed SZ1/permissionugc SZ1/fittingroom SZ1/topcreator SZ1/railingtemplates 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 USD per install Cost per install by region — every asset, 2026-09-14 (META day) IN US ID MX TR BR
Cost per install by region, every asset
2026-09-15T17:24:16.307954 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/posewipe B1/povposer2 B1/uireseed SZ1/permissionugc SZ1/fittingroom SZ1/topcreator SZ1/railingtemplates 0 10 20 30 40 50 60 USD Within-day revenue by region — every asset, 2026-09-14 (META day) IN US ID MX TR BR
Within-day revenue by region, every asset
2026-09-15T17:24:16.537117 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 cohort payers / installs % Payer rate d0 by day — every asset (UTC) B1/povposer2 Dicey2/posewipe Dicey2/pooldirectr2 B1/uploadpanelr2 B1/poolslow B1/gymr2 SZ1/fittingroom SZ1/permissionugc Dicey2/templatepick SZ1/topcreator SZ1/railingtemplates B1/templatewall
Payer rate d0 by day, one line per asset
2026-09-15T17:24:16.651958 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0.0 0.5 1.0 1.5 2.0 2.5 cohort USD per install ARPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/posewipe Dicey2/pooldirectr2 B1/uploadpanelr2 B1/poolslow B1/gymr2 SZ1/fittingroom SZ1/permissionugc Dicey2/templatepick SZ1/topcreator SZ1/railingtemplates B1/templatewall
ARPU d0 by day, one line per asset
2026-09-15T17:24:16.761449 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0 2 4 6 8 10 12 14 16 cohort USD per payer ARPPU d0 by day — every asset (UTC) B1/povposer2 Dicey2/posewipe Dicey2/pooldirectr2 B1/uploadpanelr2 B1/poolslow B1/gymr2 SZ1/fittingroom SZ1/permissionugc Dicey2/templatepick SZ1/topcreator SZ1/railingtemplates
ARPPU d0 by day, one line per asset
2026-09-15T17:24:16.857555 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0.5 1.0 1.5 2.0 2.5 3.0 revenue / spend Within-day ROAS by day — every asset (UTC) B1/povposer2 Dicey2/posewipe Dicey2/pooldirectr2 B1/uploadpanelr2 B1/poolslow B1/gymr2 SZ1/fittingroom SZ1/permissionugc Dicey2/templatepick SZ1/topcreator SZ1/railingtemplates
Within-day ROAS by day, one line per asset
2026-09-15T17:24:17.084590 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-14 Dicey2/posewipe B1/povposer2 SZ1/fittingroom SZ1/permissionugc SZ1/topcreator SZ1/railingtemplates
Composite: every asset across every measure, normalised across the day

Bslate — every section below this line is Bslate's: the day, the hours, the countries, the campaigns and the assets, counted on Bslate's own ledger and its own accounts. Use the buttons above to switch.

Bslate's tab. Every section below is Bslate's: the day, the hours, the countries, the campaigns and the assets, on the bslate_lum ledger and the one account that buys it.

Bslate's fourth day ran the roster its third had and lost templatewalli at 20:00 UTC, $159.84 against $272.85; its cost per registration fell again, to $0.091, the cheapest in the portfolio.

The day, and every account

2026-09-132026-09-14change
spend$272.85$159.84−41.4%
impressions30,87121,331−30.9%
CPM$8.84$7.49−15.2%
registrations (ours)2,6281,764−32.9%
cost per registration$0.104$0.091−12.7%
booked$1,341.88 (4.92)$1,159.08 (7.25)−13.6%
Meta booked$1,885.83 (6.91)$2,139.26 (13.38)
within-day$1,183.69 (4.34)$584.13 (3.65)−50.7%
cohort @ 24h$1,451.73 (5.32)$648.20 (4.06)−55.3%
booked payers188161−27
payer rate (8h)6.1%5.6%−0.6 pts
payer rate (d0)6.9%6.0%−0.9 pts
ARPU (8h)$0.3885$0.3149−18.9%
ARPU (d0)$0.5524$0.3675−33.5%
ARPPU (8h)$6.34$5.67−10.6%
ARPPU (d0)$7.98$6.12−23.3%

2026-09-14 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$159.84100%21,331$7.491,764$0.091
B1$0.000%0—0—
Nomad Node$0.000%0—0—
KBM1$0.000%0—0—
Dicey2$159.84100%21,331$7.491,764$0.091
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-14 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$1,159.087.25$584.133.65$648.204.061066.0%$0.3675$6.12
B1$0.00—$0.00—$0.00—0———
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$0.00—$0.00—$0.00—0———
Dicey2$1,159.087.25$584.133.65$648.204.061066.0%$0.3675$6.12
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-13 against 2026-09-14, one table each.

B1 — nothing delivered and nobody registered on either day.

Nomad Node — nothing delivered and nobody registered on either day.

KBM1 — nothing delivered and nobody registered on either day.

Dicey2

2026-09-132026-09-14change
spend$272.85$159.84−41.4%
impressions30,87121,331−30.9%
CPM$8.84$7.49−15.2%
registrations (ours)2,6281,764−32.9%
cost per registration$0.104$0.091−12.7%
booked$1,341.88 (4.92)$1,159.08 (7.25)−13.6%
Meta booked$1,885.83 (6.91)$2,139.26 (13.38)
within-day$1,183.69 (4.34)$584.13 (3.65)−50.7%
cohort @ 24h$1,451.73 (5.32)$648.20 (4.06)−55.3%
booked payers188161−27
payer rate (8h)6.1%5.6%−0.6 pts
payer rate (d0)6.9%6.0%−0.9 pts
ARPU (8h)$0.3885$0.3149−18.9%
ARPU (d0)$0.5524$0.3675−33.5%
ARPPU (8h)$6.34$5.67−10.6%
ARPPU (d0)$7.98$6.12−23.3%

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

1,764 people registered at $0.091 each and 106 of them paid inside 24 hours, $648.20 of cohort revenue on $159.84 for a return of 4.06; that row clears the 16-payer bar, as the day before's 5.32 did on 182.

The return fell because each registration was worth less, and both the rate and the basket fell: ARPU (d0) $0.5524 to $0.3675 on a payer rate (d0) of 6.9% to 6.0% and an ARPPU (d0) of $7.98 to $6.12, while cost per registration went $0.104 to $0.091.

Meta's line reads $2,139.26 against our $1,159.08 and is struck, as it is on every table.

The money ledger reads $1,162.64 for Bslate on this day and 2,082 new users against the 1,764 here, so the booked columns differ by $3.56 and the registration count by the users the ledger holds that no campaign id claims.

Hourly, 2026-09-14

(i) The portfolio, hour by hour, 2026-09-14. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$10.081,126$8.95102$0.099$30.353.01$28.502.83$28.502.838
01$8.691,205$7.2185$0.102$51.465.92$38.284.41$38.284.419
02$7.881,049$7.5186$0.092$42.155.35$74.559.46$74.559.4610
03$5.50762$7.2275$0.073$46.238.40$12.992.36$12.992.369
04$4.59606$7.5767$0.069$32.607.10$10.142.21$10.142.215
05$4.31624$6.9150$0.086$35.938.34$13.483.13$17.033.957
06$3.12517$6.0357$0.055$26.588.52$0.000.00$0.000.004
07$11.411,862$6.13120$0.095$64.615.66$37.233.26$37.233.2611
08$9.591,386$6.92105$0.091$95.219.93$37.443.90$40.324.2014
09$7.481,247$6.0098$0.076$58.897.87$29.403.93$29.403.9315
10$8.791,016$8.6580$0.110$75.508.59$61.767.03$65.317.4314
11$6.871,027$6.6984$0.082$40.865.95$7.121.04$7.121.0410
12$6.33903$7.0171$0.089$58.939.31$45.977.26$45.977.267
13$6.40980$6.5355$0.116$44.226.91$26.924.21$26.924.219
14$6.961,014$6.8691$0.076$29.974.31$7.121.02$7.121.029
15$6.991,039$6.7394$0.074$34.995.01$20.732.97$20.732.979
16$8.251,206$6.8486$0.096$53.656.50$26.873.26$29.753.6114
17$8.841,223$7.2397$0.091$116.1013.13$45.205.11$86.279.7615
18$7.56920$8.2284$0.090$54.737.24$16.482.18$16.482.1811
19$6.30550$11.4551$0.124$36.535.80$6.481.03$13.042.0711
20$4.00322$12.4245$0.089$37.789.45$3.560.89$3.560.897
21$3.51257$13.6635$0.100$56.4616.08$16.734.77$16.734.7713
22$2.89220$13.1426$0.111$23.148.01$14.234.92$17.796.165
23$3.50270$12.9620$0.175$12.213.49$2.970.85$2.970.854

(ii) The same 24 hours per account, 2026-09-14.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $159.84 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$10.081,126$8.95102$0.099$30.353.01$28.502.83$28.502.838
01$8.691,205$7.2185$0.102$51.465.92$38.284.41$38.284.419
02$7.881,049$7.5186$0.092$42.155.35$74.559.46$74.559.4610
03$5.50762$7.2275$0.073$46.238.40$12.992.36$12.992.369
04$4.59606$7.5767$0.069$32.607.10$10.142.21$10.142.215
05$4.31624$6.9150$0.086$35.938.34$13.483.13$17.033.957
06$3.12517$6.0357$0.055$26.588.52$0.000.00$0.000.004
07$11.411,862$6.13120$0.095$64.615.66$37.233.26$37.233.2611
08$9.591,386$6.92105$0.091$95.219.93$37.443.90$40.324.2014
09$7.481,247$6.0098$0.076$58.897.87$29.403.93$29.403.9315
10$8.791,016$8.6580$0.110$75.508.59$61.767.03$65.317.4314
11$6.871,027$6.6984$0.082$40.865.95$7.121.04$7.121.0410
12$6.33903$7.0171$0.089$58.939.31$45.977.26$45.977.267
13$6.40980$6.5355$0.116$44.226.91$26.924.21$26.924.219
14$6.961,014$6.8691$0.076$29.974.31$7.121.02$7.121.029
15$6.991,039$6.7394$0.074$34.995.01$20.732.97$20.732.979
16$8.251,206$6.8486$0.096$53.656.50$26.873.26$29.753.6114
17$8.841,223$7.2397$0.091$116.1013.13$45.205.11$86.279.7615
18$7.56920$8.2284$0.090$54.737.24$16.482.18$16.482.1811
19$6.30550$11.4551$0.124$36.535.80$6.481.03$13.042.0711
20$4.00322$12.4245$0.089$37.789.45$3.560.89$3.560.897
21$3.51257$13.6635$0.100$56.4616.08$16.734.77$16.734.7713
22$2.89220$13.1426$0.111$23.148.01$14.234.92$17.796.165
23$3.50270$12.9620$0.175$12.213.49$2.970.85$2.970.854

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Spend ran $2.89 to $11.41 an hour with no empty hour, against a day before that carried a third of itself in three hours; 07:00 and 00:00 UTC are the largest at $11.41 and $10.08 and the four hours from 20:00 the smallest, $2.89 to $4.00.

Registrations ran 20 to 120 an hour and within-day revenue $0.00 to $74.55, on 4 to 15 booked payers an hour; the 24 h cohort column exceeds within-day in seven hours, and 17:00 alone carries $41.07 of the $64.07 between $584.13 and $648.20.

templatewalli last delivered in the 20:00 UTC hour, 13:00 on the account clock, and reads recently rejected at the pull, so the day is two ads with spend to 20:00 and templatewallp with the three small ones after it.

2026-09-15T17:24:17.780143 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 2 4 6 8 10 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 250 500 750 1000 1250 1500 1750 impressions Impressions and installs by hour impressions installs 20 40 60 80 100 120 installs (Meta Leads) The day's motion — whole account, 2026-09-14 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-09-15T17:24:18.290668 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 18 20 22 24 26 28 30 CTR % CTR 0 4 8 12 16 20 hour (UTC) 6 7 8 9 10 11 12 13 14 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 30 35 40 45 50 55 60 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.06 0.08 0.10 0.12 0.14 0.16 0.18 USD Cost per install Delivery by hour — whole account, 2026-09-14 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-09-13, same two tables

(i) The portfolio, hour by hour, 2026-09-13. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$4.30274$15.6912$0.358$0.000.00$0.000.00$0.000.000
01$37.704,235$8.90283$0.133$78.052.07$138.623.68$138.623.6819
02$25.173,244$7.76268$0.094$81.313.23$240.849.57$244.399.7115
03$4.94639$7.7388$0.056$52.2610.58$55.8111.30$55.8111.3012
04$0.7989$8.8818$0.044$16.0820.35$3.564.51$3.564.515
05$0.012$5.007$0.001$9.54953.95$0.000.00$0.000.002
06$0.000—7$0.000$13.51—$3.56—$3.56—4
07$32.083,480$9.22280$0.115$73.212.28$155.244.84$158.804.9512
08$11.811,415$8.35130$0.091$78.436.64$49.094.16$56.214.7611
09$0.000—13$0.000$44.73—$0.00—$0.00—6
10$1.20128$9.3810$0.120$20.9417.45$0.000.00$0.000.004
11$5.41774$6.9969$0.078$52.729.74$13.372.47$27.315.058
12$5.93723$8.2071$0.084$42.037.09$37.446.31$37.446.318
13$9.441,285$7.3588$0.107$31.253.31$28.643.03$34.623.677
14$11.731,522$7.71110$0.107$89.197.60$20.121.72$20.121.7213
15$11.501,667$6.90121$0.095$43.823.81$14.881.29$17.841.5510
16$12.001,689$7.10143$0.084$103.408.62$62.125.18$109.239.1013
17$10.961,534$7.14129$0.085$59.665.44$26.022.37$31.982.9215
18$13.551,416$9.57146$0.093$62.944.64$39.932.95$50.503.7314
19$13.401,363$9.83117$0.115$59.934.47$59.834.46$72.325.4010
20$15.361,398$10.99151$0.102$59.373.87$73.584.79$111.877.2815
21$18.751,435$13.07124$0.151$107.305.72$37.341.99$109.805.8616
22$14.791,361$10.87127$0.116$93.306.31$103.767.02$131.968.9215
23$12.031,198$10.04116$0.104$68.915.73$19.961.66$35.802.9811

(ii) The same 24 hours per account, 2026-09-13.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Dicey2 — $272.85 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$4.30274$15.6912$0.358$0.000.00$0.000.00$0.000.000
01$37.704,235$8.90283$0.133$78.052.07$138.623.68$138.623.6819
02$25.173,244$7.76268$0.094$81.313.23$240.849.57$244.399.7115
03$4.94639$7.7388$0.056$52.2610.58$55.8111.30$55.8111.3012
04$0.7989$8.8818$0.044$16.0820.35$3.564.51$3.564.515
05$0.012$5.007$0.001$9.54953.95$0.000.00$0.000.002
06$0.000—7$0.000$13.51—$3.56—$3.56—4
07$32.083,480$9.22280$0.115$73.212.28$155.244.84$158.804.9512
08$11.811,415$8.35130$0.091$78.436.64$49.094.16$56.214.7611
09$0.000—13$0.000$44.73—$0.00—$0.00—6
10$1.20128$9.3810$0.120$20.9417.45$0.000.00$0.000.004
11$5.41774$6.9969$0.078$52.729.74$13.372.47$27.315.058
12$5.93723$8.2071$0.084$42.037.09$37.446.31$37.446.318
13$9.441,285$7.3588$0.107$31.253.31$28.643.03$34.623.677
14$11.731,522$7.71110$0.107$89.197.60$20.121.72$20.121.7213
15$11.501,667$6.90121$0.095$43.823.81$14.881.29$17.841.5510
16$12.001,689$7.10143$0.084$103.408.62$62.125.18$109.239.1013
17$10.961,534$7.14129$0.085$59.665.44$26.022.37$31.982.9215
18$13.551,416$9.57146$0.093$62.944.64$39.932.95$50.503.7314
19$13.401,363$9.83117$0.115$59.934.47$59.834.46$72.325.4010
20$15.361,398$10.99151$0.102$59.373.87$73.584.79$111.877.2815
21$18.751,435$13.07124$0.151$107.305.72$37.341.99$109.805.8616
22$14.791,361$10.87127$0.116$93.306.31$103.767.02$131.968.9215
23$12.031,198$10.04116$0.104$68.915.73$19.961.66$35.802.9811

HR1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR2 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

SZ1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 07, 08, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. 2026-09-14 additionally delivered in 05, 06, 09. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-09-14 ran higherhours it ran lowersign test
CPM6 of 2115 of 21p = 0.078
CTR15 of 216 of 21p = 0.078
click→install9 of 2112 of 21p = 0.664
CPI10 of 2111 of 21p = 1.000

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-09-13 → 2026-09-14

Every shared hour, 2026-09-13 → 2026-09-14. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00274 → 1,12615.69 → 8.9512.04% → 21.14%36.4% → 42.4%0.358 → 0.100
014,235 → 1,2058.90 → 7.2121.68% → 17.68%30.5% → 39.0%0.135 → 0.105
023,244 → 1,0497.76 → 7.5117.60% → 20.11%44.1% → 40.8%0.100 → 0.092
03639 → 7627.73 → 7.2218.62% → 21.92%72.3% → 42.5%0.057 → 0.077
0489 → 6068.88 → 7.5723.60% → 24.59%95.2% → 41.6%0.040 → 0.074
073,480 → 1,8629.22 → 6.1319.71% → 21.37%39.7% → 30.4%0.118 → 0.094
081,415 → 1,3868.35 → 6.9218.09% → 21.36%47.3% → 37.5%0.098 → 0.086
10128 → 1,0169.38 → 8.6520.31% → 20.87%34.6% → 35.8%0.133 → 0.116
11774 → 1,0276.99 → 6.6921.71% → 19.77%41.1% → 40.4%0.078 → 0.084
12723 → 9038.20 → 7.0120.47% → 23.81%49.3% → 34.0%0.081 → 0.087
131,285 → 9807.35 → 6.5319.07% → 18.67%37.1% → 30.1%0.104 → 0.116
141,522 → 1,0147.71 → 6.8618.99% → 20.32%37.4% → 45.1%0.109 → 0.075
151,667 → 1,0396.90 → 6.7319.74% → 20.40%36.2% → 41.5%0.097 → 0.079
161,689 → 1,2067.10 → 6.8420.90% → 20.07%39.4% → 36.0%0.086 → 0.095
171,534 → 1,2237.14 → 7.2319.36% → 21.42%44.1% → 34.7%0.084 → 0.097
181,416 → 9209.57 → 8.2222.60% → 21.09%45.6% → 46.9%0.093 → 0.083
191,363 → 5509.83 → 11.4520.47% → 21.64%40.5% → 38.7%0.119 → 0.137
201,398 → 32210.99 → 12.4222.75% → 24.22%46.5% → 59.0%0.104 → 0.087
211,435 → 25713.07 → 13.6620.35% → 29.57%41.4% → 42.1%0.155 → 0.110
221,361 → 22010.87 → 13.1421.01% → 24.09%44.4% → 45.3%0.116 → 0.120
231,198 → 27010.04 → 12.9620.12% → 17.04%44.8% → 41.3%0.111 → 0.184

CPM ran lower in 15 of 21 shared hours and CTR higher in 15, both at p = 0.078; click-to-install split 9 against 12 and CPI 10 against 11, at p = 0.664 and p = 1.000.

Pooled over those 21 hours CTR rose 20.07% to 20.97% at p = 0.015 and click-to-install fell 41.08% to 38.71% at p = 0.017, and CPI went $0.107 to $0.094 on a CPM of $7.65 against $8.84.

The pairing sets a launch day against a steady one on the same roster: 09-13's three largest hours are the five ads coming up, and this day's hours run flat, so the direction is the day's shape before it is anything about the ads.

2026-09-15T17:24:18.476146 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0 CTR % CTR 2026-09-13 2026-09-14 0 5 10 15 20 hour (UTC) 6 8 10 12 14 16 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 30 40 50 60 70 80 90 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.05 0.10 0.15 0.20 0.25 0.30 0.35 USD Cost per install Delivery by hour — 2026-09-14 against 2026-09-13, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-09-14

(i) The portfolio by country, 2026-09-14. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$46.0628.8%9,667$4.76565$0.082$168.243.6555
BR$14.569.1%1,168$12.47143$0.102$32.552.2411
ID$13.838.7%2,983$4.63215$0.064$20.181.468
TR$6.754.2%484$13.9354$0.125$34.395.108
TH$6.313.9%901$7.0076$0.083$46.057.3010
MX$5.913.7%438$13.5140$0.148$37.436.339
US$4.873.0%87$55.787$0.696$0.000.001
AR$4.162.6%331$12.5543$0.097$8.972.161
PH$3.192.0%671$4.7678$0.041$6.822.144
MY$3.091.9%303$10.1919$0.163$12.724.125
CL$2.871.8%204$14.0523$0.125$10.673.723
CO$2.791.7%289$9.6740$0.070$29.6610.625

135 further countries are not listed, $45.44 between them (28.4% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $44.17 from Meta 2026-09-13 and $115.67 from Meta 2026-09-14, a measured UTC-day total of $159.84.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-14.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$46.0628.8%9,667$4.76565$0.082$168.243.6555
BR$14.569.1%1,168$12.47143$0.102$32.552.2411
ID$13.838.7%2,983$4.63215$0.064$20.181.468
TR$6.754.2%484$13.9354$0.125$34.395.108
TH$6.313.9%901$7.0076$0.083$46.057.3010
MX$5.913.7%438$13.5140$0.148$37.436.339
US$4.873.0%87$55.787$0.696$0.000.001
AR$4.162.6%331$12.5543$0.097$8.972.161
PH$3.192.0%671$4.7678$0.041$6.822.144
MY$3.091.9%303$10.1919$0.163$12.724.125
CL$2.871.8%204$14.0523$0.125$10.673.723
CO$2.791.7%289$9.6740$0.070$29.6610.625

135 further countries are not listed, $45.44 between them (28.4% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

The section is Dicey2 alone and its ratios are returns on $159.84: India took 28.8% of the buy and returned 3.65 on 55 payers, the one cell over the bar; Brazil's 2.24 on eleven, Indonesia's 1.46 on eight, Thailand's 7.30 on ten, Mexico's 6.33 on nine and Colombia's 10.62 on five are directions. On 09-13 three cells cleared, India, Brazil and Indonesia on 56, 25 and 16.

The known-answer test had no account to run on, Dicey2 being UTC-7, so the cut rests on the reconciliation above.

The cost-per-install figure below draws nothing. The raked country cut carries spend, impressions and our own registrations, and Meta's per-country install count is not in it, so that chart has no denominator.

2026-09-15T17:24:18.575321 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN BR ID TR TH MX US AR PH MY CL CO 0 20 40 60 80 100 120 140 160 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-09-14 spend within-day revenue
Spend against within-day revenue, by country
2026-09-15T17:24:18.616386 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-09-14 (report clock)
Cost per install by country

The prior day, 2026-09-13, same two tables

(i) The portfolio by country, 2026-09-13. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$77.6328.5%13,385$5.80858$0.090$353.434.5556
BR$25.779.4%2,052$12.56219$0.118$117.774.5725
ID$23.088.5%4,518$5.11380$0.061$51.882.2516
MX$13.374.9%851$15.7169$0.194$80.456.029
TH$10.093.7%1,118$9.0381$0.125$19.731.966
TR$9.933.6%649$15.2974$0.134$56.485.6911
AR$8.893.3%607$14.6673$0.122$45.885.164
US$8.773.2%146$60.0811$0.798$14.951.703
PH$6.852.5%1,167$5.87143$0.048$27.404.006
MY$6.772.5%525$12.8951$0.133$3.180.471
CL$5.291.9%348$15.1940$0.132$3.560.672
GB$4.161.5%79$52.7014$0.297$56.2513.512

132 further countries are not listed, $72.25 between them (26.5% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Dicey2 (UTC-7) $72.91 from Meta 2026-09-12 and $199.94 from Meta 2026-09-13, a measured UTC-day total of $272.85.

Absent from the table above, by name: B1, Nomad Node, KBM1, HR1, HR2, SZ1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-09-13.

Dicey2

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$77.6328.5%13,385$5.80858$0.090$353.434.5556
BR$25.779.4%2,052$12.56219$0.118$117.774.5725
ID$23.088.5%4,518$5.11380$0.061$51.882.2516
MX$13.374.9%851$15.7169$0.194$80.456.029
TH$10.093.7%1,118$9.0381$0.125$19.731.966
TR$9.933.6%649$15.2974$0.134$56.485.6911
AR$8.893.3%607$14.6673$0.122$45.885.164
US$8.773.2%146$60.0811$0.798$14.951.703
PH$6.852.5%1,167$5.87143$0.048$27.404.006
MY$6.772.5%525$12.8951$0.133$3.180.471
CL$5.291.9%348$15.1940$0.132$3.560.672
GB$4.161.5%79$52.7014$0.297$56.2513.512

132 further countries are not listed, $72.25 between them (26.5% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

Nomad Node — no country block: its country export never arrived.

KBM1 — no country block: its country export never arrived.

HR1 — no country block: its country export never arrived.

HR2 — no country block: its country export never arrived.

SZ1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

2026-09-132026-09-14change
spend$272.85$159.84−41.4%
impressions30,87121,331−30.9%
CPM$8.84$7.49−15.2%
registrations (ours)2,6281,764−32.9%
cost per registration$0.104$0.091−12.7%
booked$1,341.88 (4.92)$1,159.08 (7.25)−13.6%
Meta booked$1,885.83 (6.91)$2,139.26 (13.38)
within-day$1,183.69 (4.34)$584.13 (3.65)−50.7%
cohort @ 24h$1,451.73 (5.32)$648.20 (4.06)−55.3%
booked payers188161−27
payer rate (8h)6.1%5.6%−0.6 pts
payer rate (d0)6.9%6.0%−0.9 pts
ARPU (8h)$0.3885$0.3149−18.9%
ARPU (d0)$0.5524$0.3675−33.5%
ARPPU (8h)$6.34$5.67−10.6%
ARPPU (d0)$7.98$6.12−23.3%

(ii) The same three measures per account on both days are the one-table-per-account block under The day, and every account above, which is where the instrument emits them.

Pooled over the 21 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.

spendimpressionsCPMclicksCTRinstallsclick→installCPI
2026-09-13$272.8430,8698.846,19520.07%2,54541.08%$0.107
2026-09-14$144.9318,9437.653,97320.97%1,53838.71%$0.094
  • click → install 41.08% → 38.71% (-5.8%, p = 0.017) — fell.
  • CTR 20.07% → 20.97% (+4.5%, p = 0.015) — rose.

Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.

The pooled funnel is the 21 shared hours and not the day, $272.84 against $144.93, while the day tables read $272.85 and $159.84; the $14.91 outside it is 05:00, 06:00 and 09:00 UTC, which only this day delivered in.

Within-day and both cohort horizons are closed on both days: within-day went 4.34 to 3.65, $1,183.69 to $584.13, the 8 h cohort 3.74 to 3.48, $1,021.10 to $555.56, and the 24 h cohort 5.32 to 4.06, $1,451.73 to $648.20, on 182 payers and 106 at 24 h.

The 24 h figure is the comparison this page supports, and the fall is larger there than at 8 h: 5.32 to 4.06 against 3.74 to 3.48, because 09-13's cohort added $430.63 between eight and twenty-four hours after install and this day's added $92.64.

Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.

installedbooked on 2026-09-14share
2026-09-14$584.1350.4%
2026-09-13$515.1044.4%
2026-09-12$42.063.6%
2026-09-11$17.791.5%

Half the day's money is its own installs and 44.4% is the day before's cohort paying on, which is why booked reads 7.25 on a day whose within-day return is 3.65; the app now has three install days behind it.

2026-09-15T17:24:18.672165 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 200 400 600 800 1000 1200 1400 USD 4.92 4.34 5.32 7.25 3.65 4.06 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-09-13 against 2026-09-14 (UTC) 2026-09-13 2026-09-14
The three revenue measures on both days, ROAS above each bar
2026-09-15T17:24:18.726219 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-09-13 2026-09-14 0 200 400 600 800 1000 1200 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-09-14.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$151.08100.0%19,173$7.881,764$0.086$584.133.87161

(ii) The same, per account, 2026-09-14.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$151.08100.0%19,173$7.881,764$0.086$584.133.87161

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

⚠ This section and the one below are cut on Dicey2's own day from the day export, not on the report clock. Its account day 09-14 runs from 07:00 UTC on 09-14 to 07:00 UTC on 09-15, so the campaign reads $151.08 here against $159.84 on the report clock: the report day holds $44.17 from the evening of Meta day 09-13, and the account day holds $35.41 after 00:00 UTC on 09-15 that belongs to the next page.

On its account day Bslate was again the larger of Dicey2's two buys, $151.08 against the Sinai campaign's $140.74, from $244.11 against $215.04; the account spent $291.82 across both against $459.15.

The prior day, 2026-09-13, same two tables

(i) Every campaign the portfolio ran, 2026-09-13.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$244.11100.0%28,277$8.632,628$0.093$1,183.694.85188

(ii) The same, per account, 2026-09-13.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
l7rmtp77qxh9_ked6zciwvcql_bs_ww_cvr_260911Dicey2$244.11100.0%28,277$8.632,628$0.093$1,183.694.85188

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Every asset

(i) Every asset the portfolio ran, 2026-09-14. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$107.6214,886$7.231,366$0.079$374.503.48$401.09117
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$20.902,426$8.62331$0.063$202.519.69$202.5128
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$14.921,215$12.2847$0.317$7.120.48$44.603
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$5.92554$10.6910$0.592$0.000.00$0.001
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$1.7292$18.708$0.215$0.000.00$0.003
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$0.00—$0.008
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-14.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$107.6214,886$7.231,366$0.079$374.503.48$401.09117
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$20.902,426$8.62331$0.063$202.519.69$202.5128
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$14.921,215$12.2847$0.317$7.120.48$44.603
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$5.92554$10.6910$0.592$0.000.00$0.001
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$1.7292$18.708$0.215$0.000.00$0.003
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—2$0.000$0.00—$0.008
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.000—0—$0.00—$0.001

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

Five ads spent on the account day and the same five on the report clock. templatewallp took $107.62 for 1,366 registrations at $0.079 against $166.34 for 1,985, templatewalli $20.90 for 331 at $0.063 before stopping in the 20:00 UTC hour, poolslow $14.92, poolphoto $5.92 and povposer2 $1.72; uploadpanelr2 spent nothing and registered two, and lace nothing and nobody.

The report clock holds more of templatewalli than the account day does, $28.99 against $20.90, because its last evening hours on Meta day 09-13 fall inside this UTC day; templatewallp reads $107.43 against $107.62.

templatewalli and uploadpanelr2 read recently rejected and lace not delivering; templatewallp, poolslow, poolphoto and povposer2 read active at the pull.

2026-09-15T17:24:18.780796 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 15 20 25 30 CTR % CTR by hour — every asset, 2026-09-14 (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow
CTR by hour, one line per asset
2026-09-15T17:24:18.891230 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0 10 20 30 40 50 60 installs / clicks % Click → install by hour — every asset, 2026-09-14 (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow
Click-to-install by hour, one line per asset
2026-09-15T17:24:19.010520 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 0.1 0.2 0.3 0.4 0.5 0.6 USD Cost per install by hour — every asset, 2026-09-14 (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow
Cost per install by hour, one line per asset
2026-09-15T17:24:18.834750 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 2 4 6 8 10 12 14 16 18 20 22 hour (UTC) 6 8 10 12 14 16 USD per 1,000 impressions CPM by hour — every asset, 2026-09-14 (UTC) Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow
CPM by hour, one line per asset

The prior day, 2026-09-13, same two tables

(i) Every asset the portfolio ran, 2026-09-13. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$166.3421,564$7.711,985$0.084$830.624.99$1059.85125
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$31.843,428$9.29447$0.071$199.076.25$212.8528
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$30.962,104$14.71108$0.287$67.322.17$82.279
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$10.70966$11.0832$0.334$24.922.33$32.043
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$3.63184$19.7322$0.165$5.981.65$5.985
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.6431$20.6524$0.027$55.7887.16$55.783
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—10$0.000$0.00—$2.9615

(ii) The same, per account, 2026-09-13.

B1

nothing delivered or registered.

Nomad Node

nothing delivered or registered.

KBM1

nothing delivered or registered.

Dicey2

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_templatewallp_7s_9x16_bs_v1Dicey2$166.3421,564$7.711,985$0.084$830.624.99$1059.85125
vid_ww_templatewalli_7s_9x16_bs_v1Dicey2$31.843,428$9.29447$0.071$199.076.25$212.8528
vid_ww_poolslow_15s_9x16_bs_v1Dicey2$30.962,104$14.71108$0.287$67.322.17$82.279
vid_ww_poolphoto_15s_9x16_bs_v1Dicey2$10.70966$11.0832$0.334$24.922.33$32.043
vid_ww_povposer2_8s_9x16_bs_v1Dicey2$3.63184$19.7322$0.165$5.981.65$5.985
vid_ww_lace_11s_9x16_bs_v1Dicey2$0.6431$20.6524$0.027$55.7887.16$55.783
vid_ww_uploadpanelr2_7s_9x16_bs_v1Dicey2$0.000—10$0.000$0.00—$2.9615

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

The standing per-asset tables

One row per ad across the Bslate buy, the account named on each. Delivery, then the three revenue measures, then the country mix. Six rows, one of them the rejected ad that spent nothing and carries booked revenue alone.

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
Dicey2/templatewallp$107.4315,8856.763,23020.33%1,34341.58%$0.080
Dicey2/templatewalli$28.993,3938.5482924.43%33740.65%$0.086
Dicey2/poolslow$14.411,26411.4027521.76%5118.55%$0.283
Dicey2/poolphoto$7.2068610.5010815.74%109.26%$0.720
Dicey2/povposer2$1.8110317.57109.71%660.00%$0.302
Dicey2/uploadpanelr2$0.000—0—2—$0.000

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)largest payer
Dicey2/templatewallp$785.887.32 (9.65)$374.503.49$401.093.73826.0%0.2944.895.5%
Dicey2/templatewalli$236.978.17 (11.47)$202.516.99$202.516.99216.3%0.6129.6422.6%
Dicey2/poolslow$22.071.53 (15.89)$7.120.49$44.603.0936.4%0.94914.8750.0%
Dicey2/poolphoto$7.120.99 (5.12)$0.000.00$0.000.0000.0%0.000——
Dicey2/povposer2$31.5017.40 (62.67)$0.000.00$0.000.0000.0%0.000——
Dicey2/uploadpanelr2$31.31— (—)$0.00—$0.00—00.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
Dicey2/templatewallp$107.6230.6%3.2%66.2%0.0%
Dicey2/templatewalli$20.9018.7%2.3%79.0%0.0%
Dicey2/poolslow$14.9235.6%4.0%60.4%0.0%
Dicey2/poolphoto$5.9243.8%6.6%49.7%—
Dicey2/povposer2$1.7221.5%0.0%78.5%—

Two rows clear the 16-payer bar at d0. Dicey2/templatewallp returned 3.73 on 82 payers, $107.43 for 1,343 installs at $0.080, a CTR of 20.33% and a click-to-install of 41.58%, with 5.5% of its money in its largest basket, from 6.17 on 135 the day before; Dicey2/templatewalli returned 6.99 on 21, $28.99 for 337 installs at $0.086, from 4.74 on 29.

The three other rows that spent are directions: poolslow 3.09 on three payers at $0.283 an install with half its money in one basket, poolphoto 0.00 on none over ten installs and povposer2 0.00 on none over six.

templatewallp bought 30.6% of its spend in India and 3.2% in the United States, and the United States returned none of its revenue; templatewalli bought 18.7% and 2.3%, and no asset's United States spend returned anything on this day.

2026-09-15T17:24:19.084050 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow 0 20 40 60 80 100 % of that asset's spend Where each asset bought — share of its own spend by region, 2026-09-14 (META day) IN BR ID TR MX TH other
Where each asset bought: share of its own spend by region
2026-09-15T17:24:19.139760 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow 0.00 0.05 0.10 0.15 0.20 0.25 USD per install Cost per install by region — every asset, 2026-09-14 (META day) IN BR ID TR MX TH
Cost per install by region, every asset
2026-09-15T17:24:19.193756 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow 0 20 40 60 80 100 120 140 160 USD Within-day revenue by region — every asset, 2026-09-14 (META day) IN BR ID TR MX TH
Within-day revenue by region, every asset
2026-09-15T17:24:19.274064 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0 2 4 6 8 10 12 cohort payers / installs % Payer rate d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/uploadpanelr2 Dicey2/templatewalli Dicey2/povposer2 Dicey2/poolslow Dicey2/poolphoto Dicey2/lace
Payer rate d0 by day, one line per asset
2026-09-15T17:24:19.333960 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0.0 0.5 1.0 1.5 2.0 cohort USD per install ARPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/uploadpanelr2 Dicey2/templatewalli Dicey2/povposer2 Dicey2/poolslow Dicey2/poolphoto Dicey2/lace
ARPU d0 by day, one line per asset
2026-09-15T17:24:19.457659 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 cohort USD per payer ARPPU d0 by day — every asset (UTC) Dicey2/templatewallp Dicey2/uploadpanelr2 Dicey2/templatewalli Dicey2/povposer2 Dicey2/poolslow Dicey2/poolphoto Dicey2/lace
ARPPU d0 by day, one line per asset
2026-09-15T17:24:19.518975 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 09-11 09-12 09-13 09-14 day (UTC) 0 2 4 6 8 10 12 revenue / spend Within-day ROAS by day — every asset (UTC) Dicey2/templatewallp Dicey2/uploadpanelr2 Dicey2/templatewalli Dicey2/povposer2 Dicey2/poolslow Dicey2/poolphoto Dicey2/lace
Within-day ROAS by day, one line per asset
2026-09-15T17:24:19.588849 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ CTR click→install CPI payer rate * ARPU * wROAS * 0.0 0.2 0.4 0.6 0.8 1.0 normalised across the day (1.0 = best of the pack) * axis sits under the 16-payer bar on most days: direction only, never a level. Assets under 20 installs on the day are not plotted. Composite — every asset across every measure, 2026-09-14 Dicey2/templatewallp Dicey2/templatewalli Dicey2/poolslow
Composite: every asset across every measure, normalised across the day

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the accounts that carried it.

Vloom bought nothing on 2026-09-14, as it bought nothing on 2026-09-13, and $441.63 still arrived from people who installed before the day; none of the day's 17 registrations paid inside 24 hours.

The day, and every account

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1317+30.8%
cost per registration$0.000$0.000—
booked$495.88$441.63−10.9%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers1816−2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

2026-09-14 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$0.000%0—17$0.000
B1$0.000%0—13$0.000
Nomad Node$0.000%0—4$0.000
KBM1$0.000%0—0—
Dicey2$0.000%0—0—
HR1$0.000%0—0—
HR2$0.000%0—0—
SZ1$0.000%0—0—

2026-09-14 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayers (d0)payer% (d0)ARPU (d0)ARPPU (d0)
Portfolio$441.63—$0.00—$0.00—00.0%$0.0000—
B1$314.91—$0.00—$0.00—00.0%$0.0000—
Nomad Node$120.74—$0.00—$0.00—00.0%$0.0000—
KBM1$5.98—$0.00—$0.00—0———
Dicey2$0.00—$0.00—$0.00—0———
HR1$0.00—$0.00—$0.00—0———
HR2$0.00—$0.00—$0.00—0———
SZ1$0.00—$0.00—$0.00—0———

Each account, 2026-09-13 against 2026-09-14, one table each.

B1

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)1013+30.0%
cost per registration$0.000$0.000—
booked$402.88$314.91−21.8%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers128−4
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

Nomad Node

2026-09-132026-09-14change
spend$0.00$0.00—
impressions00—
CPM$0.00$0.00—
registrations (ours)34+33.3%
cost per registration$0.000$0.000—
booked$90.01$120.74+34.1%
Meta booked——
within-day$0.00$0.00—
cohort @ 24h$0.00$0.00—
booked payers57+2
payer rate (8h)0.0%0.0%+0.0 pts
payer rate (d0)0.0%0.0%+0.0 pts
ARPU (8h)$0.0000$0.0000—
ARPU (d0)$0.0000$0.0000—
ARPPU (8h)$0.00$0.00—
ARPPU (d0)$0.00$0.00—

KBM1 — nothing delivered and nobody registered on either day.

Dicey2 — nothing delivered and nobody registered on either day.

HR1 — nothing delivered and nobody registered on either day.

HR2 — nothing delivered and nobody registered on either day.

SZ1 — nothing delivered and nobody registered on either day.

None of the 17 people who registered on this day paid inside 24 hours, so the app's per-user rows stand on seventeen people and no payer, and every 8 h and d0 cell in this day's column reads zero, as it did on 09-13.

Booked revenue fell $495.88 to $441.63, $402.88 to $314.91 in B1, $90.01 to $120.74 in Nomad Node and $2.99 to $5.98 in KBM1.

The booked column disagrees with the money ledger by $236.13 on this day. The ledger reads $677.76 for Vloom against the $441.63 on this page, after $429.28 on 09-13.

Hourly, 2026-09-14

No hourly section: no Vloom campaign delivered in any hour the pull can see. B1, Dicey2 and SZ1 exported every hour and carried no Vloom delivery, a measured zero; Nomad Node, KBM1 and HR1, the other accounts that have bought Vloom, are no longer exported, so their zeros are absences.

The last Vloom delivery was the shared Nomad Node pair on 08-23. No figure on this page is Vloom's: the day's figure directories hold Sinai's nineteen and Bslate's nineteen and nothing else.

Against the prior day, hour matched to hour

No matched-hours comparison: neither day delivered in any hour, so there is no shared hour to pair and no sign test to run.

Country, 2026-09-14

No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.

Aggregate, both days

Both cohort horizons are closed on both days and rest on no payer on either, so the app's per-user rows are $0.0000 on thirteen people against $0.0000 on seventeen, and no return in this tab is defined, because there is no spend to divide by.

The campaigns

(i) Every campaign the portfolio ran, 2026-09-14.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—11$0.000$0.00—8
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—2$0.000$0.00—2
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—2$0.000$0.00—0

(ii) The same, per account, 2026-09-14.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—11$0.000$0.00—8
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—2$0.000$0.00—0

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—2$0.000$0.00—2
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—2$0.000$0.00—2

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No campaign delivered. Every Vloom campaign in every exported account spent $0.00 on this day; the registrations above land against B1's retired campaigns and the Nomad Node pair's, the money is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.

Every asset

(i) Every asset the portfolio ran, 2026-09-14. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—7$0.000$0.00—$0.006
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.001
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
nomad-0814-03-maimaiNomad Node$0.000—2$0.000$0.00—$0.002
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-09-14.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_pool5_15s_9x16_v1B1$0.000—7$0.000$0.00—$0.006
vid_ww_bodysuit_10s_9x16_v1B1$0.000—5$0.000$0.00—$0.001
vid_ww_bikini_10s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_lounge_8s_9x16_v1B1$0.000—0—$0.00—$0.001

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—2$0.000$0.00—$0.002
nomad-0814-03-maimaiNomad Node$0.000—2$0.000$0.00—$0.002

KBM1

nothing delivered or registered.

Dicey2

nothing delivered or registered.

HR1

nothing delivered or registered.

HR2

nothing delivered or registered.

SZ1

nothing delivered or registered.

No asset delivered, so every spend cell above is $0.00 and no ratio in the block is defined. Registrations still arrived against no impression anywhere, 13 in B1 and 4 in Nomad Node, and none of them paid inside the day.

The standing per-asset tables

No standing per-asset tables: tables A, B and C have no rows. A needs an impression, B and C need a spending row to divide by, and this app had neither.

The registrations and the $441.63 of booked revenue are in the per-asset block above, which is where a no-delivery day can still carry them.

3Caveats

This is the settled publication of 2026-09-14 at 24 h. The horizon closed at 00:00 UTC on 2026-09-16 and the three ledgers were cut between 00:11 and 00:22 UTC, so every cohort @ 24h, payer rate (d0), ARPU (d0) and ARPPU (d0) cell is at 100% coverage on both days, and the 8 h rows beside them are the same cohorts read at a shorter horizon. The morning page carried the 8 h rows alone; this page completes it on exports re-pulled after the account day closed, which is why the day's delivery figures moved by cents from the morning page.

B1 ran one ad on the report clock and three more started after it closed. povposer2 was the only B1 ad delivering from 00:00 to 23:59 UTC; uireseed started at 04:00 UTC on 09-15 and howto and insetarrow at 06:00, so B1's account-day figures in the campaign and per-asset sections carry $29.94 the report clock does not, and every B1 day-over-day figure sets one ad against a day that ran three ads to 13:00 UTC and one after it.

Three ads-map labels each cover two ad ids, and the probe's state column reads the older one. B1/povposer2, B1/poolslow and B1/kimono each resolve an old-campaign ad and its rebuild to one label, so tables A, B and C pool them, and the asset probe prints inactive, not delivering and inactive against those labels while the day export reads the rebuilds active, recently rejected and recently rejected. On this day the three older ads spent nothing and registered one person between them, so only their booked column enters; the per-asset section, which keys on the ad name, separates them.

Dicey2's Sinai campaign was posewipe alone all day and its budget history is not staged. The day before carried its launch, $88.10 in the four hours from 09:00 UTC, and this day ran flat at $2.83 to $7.91 an hour; its CPM on the report clock went $11.83 to $20.28 and its impressions fell 69.3%, with 11.0% of its spend in the United States at a CPM of $135.77 for no registration. Three new ads, crushwindow, kisscursor and undresshem, first delivered on 09-15 and are outside this page, and the first two read recently rejected at this pull.

Two ads that delivered inside the report day read recently rejected at the pull. templatewalli on Bslate last delivered in the 20:00 UTC hour and permissionugc on SZ1 in the 05:00 UTC hour of 09-15, after delivering the whole report day; both states are the pull's, a day after the report day, and neither ad's report-day figures are affected by them.

HR2 registered 26 people on 2026-09-14 and none of the spend behind them is measured, for the eleventh day. The pull records the account as disabled since an identity checkpoint on 09-04 and skips its hourly, day and country exports, so its $0.00 is an absence on both days of this pair, and $424.50 of the day's booked revenue is its.

So every portfolio-level per-registration and return figure on this page divides six accounts' revenue or registrations by three accounts' spend, on both days. The portfolio pair is $678.50 to $497.47 across B1, Dicey2 and SZ1, which registered 3,213 and 2,654 of the 3,248 and 2,696 in the Overview; the balance is the four unmeasured accounts. Sinai's own pooled funnel, the comparison its tab supports, reads $405.65 to $337.63 on those same three accounts, registering 575 and 877 people and booking $2,088.98 and $2,565.11.

The campaign and per-asset sections cut each account on its own day, and on this pair that moves every asset that spent. posewipe carries $129.02 of report-day spend and $140.74 of account-day spend, povposer2 $122.47 and $133.21, fittingroom $31.49 and $17.90, permissionugc $29.26 and $23.35, railingtemplates $12.69 and $5.03, topcreator $12.70 and $10.39, and uireseed, howto and insetarrow $0.00 against $23.89, $4.07 and $1.98; on Bslate, templatewallp $107.43 and $107.62, templatewalli $28.99 and $20.90, poolslow $14.41 and $14.92, poolphoto $7.20 and $5.92, povposer2 $1.81 and $1.72. Tables A and B, the hourly sections and the country section are on the report clock.

The payer counts in three tables are not the payer counts in table B. The country, campaign and per-asset sections emitted by the portfolio instrument count people who paid inside the day whatever day they installed; table B counts the day's own install cohort at 24 h. So B1/uploadpanelr2 reads 24 in one and 0 in the other and Dicey2/templatewallo 11 and 0, and the 16-payer bar is being applied to two different populations.

A new asset round opened on B1 after the day closed, and the probe has seen only its first hours. uireseed was published at 20:56 account time on 09-14 and howto and insetarrow at 23:03, which is 03:56 and 06:03 UTC on 09-15; at this run's cut the round is 18.4 h old, but the hourly exports staged here end at 23:00 account time on 09-14, so no horizon is covered and the probe renders at 6 h as shape from those first hours: povposer2 1.65 on 39 payers, poolslow 0.45 on four, uireseed 7.43 on nine over $23.89, howto 0.87 on one, and kimono and insetarrow zero on four and eleven installs. It still flags uireseed's cost per click, $0.06, as under half its siblings' median, so that row's delivery columns are read before its return. The round's 24 h horizon closes at 23:03 account time on 09-15, 06:03 UTC on 09-16, and its read needs the 09-15 hourly export. There is no cull basis on this page.

There is no ours / Meta instrument reading for Sinai or Bslate in this run. That gate is valid only on the META clock, and the META-clock pass was configured against the Vloom ledger, which bought nothing. The 1.10 and 0.54 the UTC pass prints are stamped CROSS-CLOCK, NOT A VALID CHECK by the instrument itself and are not the gate.

Where Meta and our records disagree, the disagreement has been localised on one app and not on the other. On Sinai it is Meta booking Vloom transactions through a shared dataset, established against Google Play's own record, and on this day our line sits above Meta's there, $3,287.22 against $2,996.09, which the strike does not read either way; on Bslate, where our line reads $1,159.08 against Meta's $2,139.26, the two candidates are that same dataset seam and Bslate's own feed, and nothing has separated them. The strike does not wait on that, because it says the figure is Meta's attribution, which is true of it either way.

There is no mix-neutral account CPM line on this page. The instrument that renders it ran against the Vloom config, which delivered nothing, so the line it emitted reads $0.00 to $0.00. The campaign mix is stated instead, as each campaign's share of spend on both days.

All three apps' booked columns disagree with the money ledger on this day, one of them by much. Vloom's is $236.13, $677.76 in the ledger against the $441.63 this page carries, after $429.28 on 09-13, and it sits where the 09-06 page localised it: the ledger counts every payment in the feed while the page's booked column is keyed to campaign ids and loses the payments that no longer resolve to one. Sinai's is $6.60, $3,293.82 against $3,287.22, and Bslate's $3.56, $1,162.64 against $1,159.08, where both were nil on 09-13.

The money ledger names ninety-two account-days it cannot measure, and none of them is this day's buy. Eleven are sinai_ww/HR2 on 09-04 to 09-14; the rest are NN2, KBM1 and HR1 across 08-29 to 09-14 and the shared pair on 09-09 to 09-14, every one of them stopped by Meta or recorded disabled before the day it misses. The ledger's $497.47 for this day is Sinai's $337.63 plus Bslate's $159.84, and what it is short by is HR2's unmeasured spend alone.

Two different kinds of zero sit in the account tables. B1, Dicey2 and SZ1 exported at every grain, so their zeros are measured. Nomad Node, KBM1, HR1 and HR2 exported nothing to this run, so their $0.00 is an absence of measurement; all of them still book revenue through the payment ledger, which needs no export.

The country section carries no Nomad Node, KBM1, HR1 or HR2 block. Each is absent by name, so the section's spend is B1's, Dicey2's and SZ1's while $3.16 of the day's within-day revenue sits outside it, HR2's.

98 ad names in the sweep do not follow the naming convention and can only be matched exactly, and the same four rejections as on the 09-13 page have the same shot attached elsewhere: vid_ww_poolphoto_15s_9x16_sn_v1 and vid_ww_lace_10s_9x16_sn_v1 read rejected in B1 while the same two shots sit in Dicey2 under Bslate names, one active and one not delivering; vid_ww_poolslow_15s_9x16_sn_v2 reads recently rejected in B1 while the same shot is active in Dicey2; and vid_ww_uploadpanelr2_7s_9x16_bs_v1 reads recently rejected in Dicey2 while vid_ww_uploadpanelr2_7s_9x16_sn_v1 sits not delivering in B1. The sweep reads the day export staged at this run's pull, so it is a state a day after the report day.

The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. Neither account delivered on this day, so nothing above rests on it.

09-13's delivery figures moved after its own settled page by the settling the exports do after midnight. Sinai reads $405.65 here against the $405.41 on that page, B1 $131.62 against $131.50, Dicey2's Sinai campaign $244.88 against $244.87, SZ1 $29.15 against $29.04 and Bslate $272.85 against $272.72. No revenue figure moved.

Bslate has no Adjust app token, so the ledger's DAU column is empty for it, and its campaign section is on Dicey2's account day, $151.08 against the $159.84 of the report day.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.

4What this hands to the next read

Sinai's 24 h return rose on price rather than value, and the settled horizon holds the morning read. Its cost per registration went $0.668 to $0.369 while its ARPU (d0) went $0.5673 to $0.4850, so the 24 h cohort returned 1.31 against 0.85 on 58 payers against 43 and within-day 0.89 against 0.75; B1's cohort read 1.90, SZ1's 1.91 and Dicey2's 0.24. 09-13's 8 h read of 0.72 became 0.85 at 24 h, and this day's 0.88 became 1.31.

B1/povposer2 clears the bar at d0 on its own, and it is the one Sinai row that does. 1.88 on 23 payers, $122.47 for 123 installs at $0.996, running alone all day; held to itself on the account clock its click-to-install went 14.63% to 24.54% at p = 0.001. The round table beside it reads 1.65 at 6 h on 39 payers as shape, over a run that reaches back to 09-13.

B1's new round is three ads lit after the day closed, and the probe has seen only their first hours. The hourly exports on this run end at 23:00 account time on 09-14, so uireseed, howto and insetarrow carry $23.89, $4.07 and $1.98 here and no horizon is covered; uireseed carries a check-cpc flag, cost per click $0.06 on a CTR of 12.7%, which says to read its delivery before its return, and howto reads recently rejected at the pull. The round's 24 h read closes at 06:03 UTC on 09-16. Nothing on this page culls.

Dicey2's posewipe is a direction and it is falling. 0.24 at d0 on six payers from 0.72 on twelve, $129.02 for 52 installs at $2.481 on a CPM that went $11.83 to $20.28, with 11.0% of Dicey2's Sinai spend in the United States at a $135.77 CPM for no registration; crushwindow, kisscursor and undresshem first delivered on 09-15 and are the next page's read, and the first two already read recently rejected at this pull.

Bslate lost templatewalli at 20:00 UTC and its return fell on value, both rate and basket. Dicey2/templatewallp returned 3.73 on 82 payers from 6.17 on 135, Dicey2/templatewalli 6.99 on 21 from 4.74 on 29 before reading recently rejected, and the app went 5.32 to 4.06 at 24 h on an ARPU (d0) of $0.5524 to $0.3675; from 20:00 UTC the roster is templatewallp and three ads under $15 a day.

SZ1 ran four ads all day and its second-largest reads recently rejected at the pull. $86.14 for 593 registrations at $0.145, a 24 h cohort return of 1.91 on 25 payers, and four d0 rows on ten, ten, three and two payers, all directions; permissionugc, $29.26 of that, delivered to 05:00 UTC on 09-15 and reads recently rejected, so the next page's SZ1 is three ads unless it comes back.

HR2 needs either a restored pull or an explicit exclusion from the portfolio denominator, and now for eleven days. While it registers people against $0.00 of measured spend and books $424.50, every blended figure on the page is three accounts' cost against six accounts' revenue.

Vloom's booked column has to be reconciled with the money ledger before either is quoted from it. It differs by $236.13 on this day after $429.28, in the same direction as every day since 09-06. Sinai's and Bslate's gaps are $6.60 and $3.56, where both read nil the day before.

5Reproduce

Staged in _runs/2026-09-16_2026-09-14_daily_auto/: the exports were pulled between 00:12 and 00:20 UTC on 2026-09-16 and every instrument was run between 00:16 and 00:24 UTC, a day after the report day closed. This is the day's settled 24 h evening publication, and every table on it is cut from these exports rather than the morning run's.

# the pull, all three ledgers, every config and every instrument, in one command
python -m ad_ops.daily_pipeline --day 2026-09-14
# the country cut the figures are drawn from, then the figures, as the pipeline issues them
python -m ad_ops.country_json --run <run> --days 2026-09-13,2026-09-14
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
    --day 2026-09-14 --prev 2026-09-13 --days 2026-09-11,2026-09-12,2026-09-13,2026-09-14 \
    --app sinai_ww --country-json <run>/country_sinai_ww.json \
    --out ad_ops/figures/2026-09-14_sinai --md <run>/chartblock_sinai_ww.md \
    --relpath figures/2026-09-14_sinai
python -m ad_ops.report_charts --config <run>/run_config_bslate_full.json \
    --day 2026-09-14 --prev 2026-09-13 --days 2026-09-11,2026-09-12,2026-09-13,2026-09-14 \
    --app bslate --country-json <run>/country_bslate.json \
    --out ad_ops/figures/2026-09-14_bslate --md <run>/chartblock_bslate.md \
    --relpath figures/2026-09-14_bslate

Payment cut 2026-09-16 00:22 UTC on the Sinai ledger, 00:11 UTC on Bslate's and 00:18 UTC on Vloom's; the estimator, the asset probe and the matched-hours funnel on the META clock run on a 2026-09-15 17:22 PT cut. The rebuilt B1 campaign's activity history was requested over 2026-09-12 to 2026-09-16 and the range the page actually rendered, Sep 12, 2026 to Sep 15, 2026, was asserted before any row of it was read. HR2 exported nothing to this run at any grain, the pull recording it as disabled since 09-04, which is why it is in every day-grain table out of the registration and payment ledgers and in none of the others. B1, Dicey2 and SZ1 exported at every grain on both days.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1, KBM1, Dicey2, HR2 and SZ1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section, the per-asset section and table C are the exceptions and say so where they appear.

The three revenue measures, all on our own payment records:

measurecountsmoves after the day closes?
booked (bROAS)revenue that arrived inside the report day, whatever day its payer installedsettles a few hours after midnight, then fixed
within-day (wROAS)installed that day and paid before that day closednever. Sealed at midnight
cohort @ 24h (cROAS)that day's installs, counted within 24 hours of each person's own installrises until every install has lived 24 hours, then frozen

A day is published twice. The morning page carries the 8 h cohort, the only horizon closed that early, and the evening page carries the 24 h cohort and completes it. This is the evening page: both days are settled at 24 h, the 8 h rows sit beside them as a shorter window on the same cohorts, and the comparison the page supports is at d0.

Meta booked is Meta's own conversion value, with that value over Meta's own spend in the bracket, both restitched onto the report clock from the same hourly export. It is struck wherever it carries a figure, because it is Meta's attribution and never our revenue; nothing is written in its place, and the true figure is the booked row directly above it.

A regime is a stretch over which the ad set's daily budget did not change. It is in a daily report because the budget is a geography dial on this account: raising it buys wider and cheaper countries, so two days either side of a change are not buying the same audience. B1's rebuilt campaign ran at $150 a day for the whole of this day, the budget it was given at 17:38 UTC on 09-11, and the activity history staged on this run records nothing inside the day; the three ads it records starting delivery did so after the day closed, inside that same regime. Dicey2's and SZ1's budget histories are not staged.

The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.

Internal — noindex. Not for distribution outside the team.