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Daily campaign report — 2026-08-23, against 2026-08-22

The four ad accounts spent $592.33 on 2026-08-23 against $687.88 the day before, and booked $3,531.10 against $2,475.48. Spend fell 13.9% and booked revenue rose 42.6%, because the two products moved in opposite directions: Sinai took $473.44 against $290.99 and returned $1,487.25 against $594.92, while Vloom spent $118.89 against $396.89 and kept booking $2,043.85 from a back catalogue nothing was buying any more. Sinai is now 80% of the buy. Definitions, the report clock and the three revenue measures are in the appendix.

Meta's own line is struck on every Sinai table below. It counts purchases Google Play never processed — 56 of them on this day — because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. Cause, evidence and what it does not explain: meta_conversion_overreport_2026-08-24.md.

1Overview

(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.

2026-08-222026-08-23change
spend$687.88$592.33−13.9%
impressions46,33938,315−17.3%
CPM$14.84$15.46+4.1%
registrations (ours)1,3861,265−8.7%
cost per registration$0.496$0.468−5.7%
booked$2,475.48 (3.60)$3,531.10 (5.96)+42.6%
Meta booked$2,066.64 (3.00)$2,836.21 (4.79)
within-day$704.38 (1.02)$1,037.73 (1.75)+47.3%
cohort @ 24h$828.70 (1.20)$1,303.85 (2.20)+57.3%
booked payers209248+39
payer rate15.1%19.6%+4.5 pts
ARPU$1.786$2.791+56.3%
ARPPU$11.84$14.24+20.2%

Cohort value — ARPU and ARPPU at d0, d3 and d7

Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.

appARPU (d0)ARPU (d3)ARPU (d7)ARPPU (d0)ARPPU (d3)ARPPU (d7)installs
Vloom$0.4660$0.4660—$7.61$5.71—98
Sinai AI$1.0391$1.8310—$10.62$15.92—1,165

The portfolio line hides the day. Spend down 13.9% with booked up 42.6% is not a portfolio that got more efficient; it is one product being wound down while another scales into its place. Read the two tabs, not this table.

Spend split. Sinai $290.99 → $473.44, Vloom $396.89 → $118.89: Vloom's share of the buy went 57.7% to 20.1% in one day.

The Meta line is struck at portfolio level too, because the portfolio figure contains Sinai's and inherits its defect. Vloom's own Meta figure is not contaminated and stands unstruck inside its tab.

(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.

account2026-08-22 spend2026-08-23 spendchange2026-08-22 registrations2026-08-23 registrations
Portfolio$687.88$592.33−13.9%1,3861,265
B1$451.96$170.21−62.3%959581
Nomad Node$80.91$106.53+31.7%11445
KBM1$67.64$154.42+128.3%123361
HR1$87.37$161.17+84.5%190278

B1 halved and the two bought accounts took its place. B1 $451.96 → $170.21 while KBM1 went $67.64 → $154.42 and HR1 $87.37 → $161.17. That is the first day the account that has carried this buy since July was not its largest spender.

Nomad Node is now entirely the partner's own product. Its $106.53 is Vloom; it bought no Sinai at all, and its 45 registrations against 114 the day before are the tail of a campaign nobody is feeding.

2The two apps, one tab each

Sinai is the default tab because it is the larger buy on this day, $473.44 against Vloom's $118.89 — the first day that has been true. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.

Showing

Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.

Sinai spent $473.44 against $290.99, a 62.7% rise, and booked $1,487.25 against $594.92 — revenue grew more than twice as fast as spend.

The day, and every account

2026-08-222026-08-23change
spend$290.99$473.44+62.7%
impressions18,01829,725+65.0%
CPM$16.15$15.93−1.4%
registrations (ours)7701,097+42.5%
cost per registration$0.378$0.432+14.2%
booked$594.92 (2.04)$1,487.25 (3.14)+150.0%
Meta booked$897.34 (3.08)$2,086.79 (4.41)
within-day$404.50 (1.39)$985.37 (2.08)+143.6%
cohort @ 24h$522.84 (1.80)$1,236.03 (2.61)+136.4%
booked payers78137+59
payer rate10.1%12.5%+2.4 pts
ARPU$0.773$1.356+75.5%
ARPPU$7.63$10.86+42.3%

2026-08-23 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$473.44100%29,725$15.931,097$0.432
B1$170.2136%13,069$13.02480$0.355
Nomad Node$0.000%0—0—
KBM1$154.4233%9,923$15.56361$0.428
HR1$148.8131%6,733$22.10256$0.581

2026-08-23 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayerspayer%ARPUARPPU
Portfolio$1,487.253.14$985.372.08$1,236.032.6113712.5%$1.356$10.86
B1$616.253.62$358.472.11$453.042.665210.8%$1.284$11.85
Nomad Node$0.00—$0.00—$0.00—0———
KBM1$502.753.26$386.772.50$464.003.005715.8%$1.393$8.82
HR1$368.252.47$240.121.61$318.992.142810.9%$1.438$13.15

Each account, 2026-08-22 against 2026-08-23, one table each.

B1

2026-08-222026-08-23change
spend$162.22$170.21+4.9%
impressions11,27413,069+15.9%
CPM$14.39$13.02−9.5%
registrations (ours)490480−2.0%
cost per registration$0.331$0.355+7.1%
booked$334.77 (2.06)$616.25 (3.62)+84.1%
Meta booked$518.45 (3.20)$808.07 (4.75)
within-day$249.07 (1.54)$358.47 (2.11)+43.9%
cohort @ 24h$338.12 (2.08)$453.04 (2.66)+34.0%
booked payers5252+0
payer rate10.6%10.8%+0.2 pts
ARPU$0.683$1.284+87.9%
ARPPU$6.44$11.85+84.1%

Nomad Node — nothing delivered and nobody registered on either day.

KBM1

2026-08-222026-08-23change
spend$67.64$154.42+128.3%
impressions3,8459,923+158.1%
CPM$17.59$15.56−11.5%
registrations (ours)123361+193.5%
cost per registration$0.550$0.428−22.2%
booked$68.71 (1.02)$502.75 (3.26)+631.7%
Meta booked$162.05 (2.40)$823.96 (5.34)
within-day$65.72 (0.97)$386.77 (2.50)+488.5%
cohort @ 24h$92.01 (1.36)$464.00 (3.00)+404.3%
booked payers657+51
payer rate4.9%15.8%+10.9 pts
ARPU$0.559$1.393+149.3%
ARPPU$11.45$8.82−23.0%

HR1

2026-08-222026-08-23change
spend$61.13$148.81+143.4%
impressions2,8996,733+132.3%
CPM$21.09$22.10+4.8%
registrations (ours)157256+63.1%
cost per registration$0.389$0.581+49.3%
booked$191.44 (3.13)$368.25 (2.47)+92.4%
Meta booked$216.84 (3.55)$454.76 (3.06)
within-day$89.72 (1.47)$240.12 (1.61)+167.6%
cohort @ 24h$92.71 (1.52)$318.99 (2.14)+244.1%
booked payers2028+8
payer rate12.7%10.9%−1.8 pts
ARPU$1.219$1.438+18.0%
ARPPU$9.57$13.15+37.4%

Return improved while the buy grew, which is the read this day exists to record. bROAS 2.04 → 3.14 and wROAS 1.39 → 2.08 on 62.7% more spend. It is not one payer doing it: 78 → 137 booked payers and ARPPU $7.63 → $10.86, so both halves of the ARPU identity moved the same way.

Cost per registration rose 14.2%, $0.378 → $0.432, which is the price of the scale and the one figure moving against us. Watch it rather than the ROAS lines, which are still climbing.

KBM1 is the best account on the day and B1 the biggest. KBM1 returned 3.26 booked on $154.42 with a 15.8% payer rate against the portfolio's 12.5%; B1 spent $170.21 at 3.62. HR1 sits at 2.47 on $148.81 and is the only account below the portfolio line.

Hourly, 2026-08-23

(i) The portfolio, hour by hour, 2026-08-23. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$11.74729$16.1020$0.587$10.680.91$10.680.91$10.680.913
01$10.38748$13.8835$0.297$10.521.01$3.400.33$3.400.333
02$13.89779$17.8328$0.496$66.684.80$20.361.47$23.711.7110
03$11.38728$15.6333$0.345$78.956.94$185.9216.34$188.9116.608
04$13.13827$15.8827$0.486$65.044.95$26.822.04$26.822.049
05$13.43673$19.9623$0.584$103.347.69$93.476.96$93.476.967
06$9.00439$20.5021$0.429$68.767.64$26.092.90$26.092.907
07$23.831,361$17.5145$0.530$91.513.84$102.894.32$121.865.1112
08$27.101,195$22.6833$0.821$32.391.20$5.980.22$5.980.223
09$19.751,189$16.6141$0.482$55.172.79$23.331.18$23.331.1813
10$16.241,142$14.2252$0.312$23.231.43$17.731.09$39.082.414
11$16.561,124$14.7335$0.473$54.773.31$13.400.81$13.400.817
12$23.351,405$16.6254$0.432$52.512.25$43.351.86$83.203.568
13$24.371,968$12.3856$0.435$104.054.27$133.365.47$166.046.8111
14$24.751,739$14.2356$0.442$122.654.96$22.110.89$22.110.899
15$34.241,753$19.5361$0.561$32.940.96$17.360.51$20.300.596
16$22.401,744$12.8465$0.345$94.054.20$13.270.59$16.240.7312
17$25.822,006$12.8776$0.340$30.631.19$25.400.98$25.400.989
18$27.752,019$13.7486$0.323$47.381.71$6.940.25$10.500.389
19$22.221,514$14.6858$0.383$97.234.38$30.131.36$54.062.4310
20$17.461,026$17.0242$0.416$42.922.46$23.131.32$37.822.1710
21$22.961,199$19.1562$0.370$96.304.19$52.992.31$93.514.078
22$21.011,166$18.0238$0.553$25.401.21$10.090.48$10.090.487
23$20.681,252$16.5250$0.414$80.153.88$77.163.73$120.015.809

(ii) The same 24 hours per account, 2026-08-23.

B1 — $170.21 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$4.50307$14.668$0.562$3.560.79$3.560.79$3.560.791
01$2.61256$10.2013$0.201$6.962.67$3.401.30$3.401.302
02$4.02251$16.028$0.502$25.176.26$13.813.44$17.164.274
03$2.42245$9.8810$0.242$30.9312.78$64.9426.83$67.9328.073
04$3.78301$12.563$1.260$9.722.57$0.000.00$0.000.002
05$2.29182$12.589$0.254$32.4014.15$0.000.00$0.000.002
06$1.25103$12.141$1.250$10.348.27$0.000.00$0.000.003
07$11.76861$13.6627$0.436$34.562.94$46.573.96$65.545.576
08$12.54638$19.6610$1.254$16.431.31$0.000.00$0.000.001
09$9.60717$13.3924$0.400$39.064.07$12.951.35$12.951.358
10$8.66676$12.8126$0.333$10.271.19$10.611.23$10.611.233
11$6.83576$11.8627$0.253$31.554.62$13.401.96$13.401.965
12$9.13664$13.7525$0.365$10.331.13$3.670.40$3.670.403
13$8.65849$10.1923$0.376$37.414.32$79.229.16$108.6112.565
14$9.15701$13.0521$0.436$38.074.16$0.000.00$0.000.002
15$11.58775$14.9427$0.429$19.131.65$7.110.61$10.050.872
16$6.72629$10.6825$0.269$50.707.55$0.000.00$2.980.444
17$9.55868$11.0040$0.239$13.881.45$11.641.22$11.641.224
18$10.61884$12.0043$0.247$41.203.88$6.940.65$6.940.657
19$6.73639$10.5329$0.232$80.5811.97$19.432.89$19.432.895
20$5.01392$12.7815$0.334$12.452.49$5.981.19$5.981.193
21$8.32444$18.7422$0.378$34.214.11$42.795.14$69.708.384
22$7.68550$13.9620$0.384$14.901.94$2.990.39$2.990.394
23$6.82561$12.1624$0.284$12.441.82$9.451.39$16.492.424

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $154.42 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.87174$16.493$0.957$3.561.24$0.000.00$0.000.001
01$3.47237$14.6410$0.347$3.561.03$0.000.00$0.000.001
02$4.47280$15.968$0.559$9.732.18$6.551.47$6.551.473
03$4.56248$18.3911$0.415$33.417.33$32.597.15$32.597.154
04$4.44315$14.1011$0.404$35.928.09$19.664.43$19.664.433
05$5.67301$18.8410$0.567$7.251.28$93.4716.49$93.4716.492
06$3.51168$20.896$0.585$48.0613.69$6.311.80$6.311.802
07$5.94269$22.088$0.743$23.894.02$52.778.88$52.778.883
08$9.32310$30.0613$0.717$15.951.71$5.980.64$5.980.642
09$4.84259$18.6911$0.440$9.621.99$6.831.41$6.831.413
10$3.44241$14.2715$0.229$12.963.77$7.122.07$28.488.281
11$4.96313$15.853$1.653$23.224.68$0.000.00$0.000.002
12$7.24430$16.8417$0.426$15.712.17$25.453.52$25.453.523
13$9.77770$12.6924$0.407$28.352.90$28.202.89$31.483.223
14$7.78648$12.0124$0.324$61.057.85$16.192.08$16.192.083
15$11.77593$19.8523$0.512$6.830.58$6.830.58$6.830.582
16$8.13711$11.4328$0.290$30.463.75$13.271.63$13.271.635
17$10.00758$13.1923$0.435$13.761.38$13.761.38$13.761.384
18$7.83667$11.7422$0.356$3.200.41$0.000.00$0.000.001
19$7.61562$13.5418$0.423$13.671.80$7.120.94$28.063.694
20$6.17393$15.7019$0.325$16.792.72$14.162.30$28.854.684
21$8.51494$17.2326$0.327$62.107.30$10.201.20$23.812.804
22$5.24359$14.6011$0.476$6.921.32$3.520.67$3.520.672
23$6.88423$16.2617$0.405$16.802.44$16.802.44$20.152.934

HR1 — $148.81 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$4.37248$17.629$0.486$3.560.81$7.121.63$7.121.631
01$4.30255$16.8612$0.358$0.000.00$0.000.00$0.000.000
02$5.40248$21.7712$0.450$31.785.89$0.000.00$0.000.003
03$4.40235$18.7212$0.367$14.613.32$88.3820.09$88.3820.091
04$4.91211$23.2713$0.378$19.403.95$7.151.46$7.151.464
05$5.47190$28.794$1.367$63.6911.64$0.000.00$0.000.003
06$4.24168$25.2414$0.303$10.372.44$19.784.66$19.784.662
07$6.13231$26.5410$0.613$33.065.39$3.560.58$3.560.583
08$5.24247$21.2110$0.524$0.000.00$0.000.00$0.000.000
09$5.31213$24.936$0.885$6.491.22$3.560.67$3.560.672
10$4.14225$18.4011$0.376$0.000.00$0.000.00$0.000.000
11$4.77235$20.305$0.954$0.000.00$0.000.00$0.000.000
12$6.98311$22.4412$0.582$26.473.79$14.232.04$54.087.752
13$5.95349$17.059$0.661$38.296.43$25.954.36$25.954.363
14$7.82390$20.0511$0.711$23.533.01$5.930.76$5.930.764
15$10.89385$28.2911$0.990$6.980.64$3.420.31$3.420.312
16$7.55404$18.6912$0.629$12.881.71$0.000.00$0.000.003
17$6.27380$16.5013$0.482$2.990.48$0.000.00$0.000.001
18$9.31468$19.8921$0.443$2.990.32$0.000.00$3.560.381
19$7.88313$25.1811$0.716$2.990.38$3.580.45$6.570.831
20$6.28241$26.068$0.785$13.682.18$2.990.48$2.990.483
21$6.13261$23.4914$0.438$0.000.00$0.000.00$0.000.000
22$8.09257$31.487$1.156$3.580.44$3.580.44$3.580.441
23$6.98268$26.049$0.776$50.917.29$50.917.29$83.3711.941
2026-08-26T01:00:22.088187 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) 0 5 10 15 20 25 30 35 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) 400 600 800 1000 1200 1400 1600 1800 2000 impressions Impressions and installs by hour impressions installs 20 30 40 50 60 70 80 installs (Meta Leads) The day's motion — whole account, 2026-08-23 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-08-26T01:00:22.270236 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) 12 14 16 18 20 22 CTR % CTR 0 4 8 12 16 20 hour (UTC) 12 14 16 18 20 22 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) 18 20 22 24 26 28 30 32 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — whole account, 2026-08-23 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

The prior day, 2026-08-22, same two tables

(i) The portfolio, hour by hour, 2026-08-22. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$5.51237$23.2511$0.501$6.941.26$3.390.61$3.390.612
01$2.55218$11.709$0.283$18.127.11$0.000.00$0.000.002
02$5.81306$18.9912$0.484$0.000.00$0.000.00$0.000.000
03$9.02515$17.5117$0.531$21.372.37$31.203.46$31.203.463
04$13.28618$21.4926$0.511$41.813.15$58.164.38$58.164.384
05$6.65471$14.1220$0.333$10.131.52$3.580.54$3.580.543
06$12.21685$17.8242$0.291$21.111.73$26.192.15$26.192.153
07$9.54576$16.5630$0.318$17.061.79$31.253.28$31.253.285
08$12.40669$18.5431$0.400$27.432.21$3.330.27$3.330.275
09$9.64626$15.4031$0.311$32.953.42$6.610.69$6.610.695
10$17.101,055$16.2137$0.462$10.590.62$16.010.94$22.871.342
11$16.601,024$16.2147$0.353$46.772.82$29.281.76$29.281.767
12$14.21855$16.6243$0.330$15.501.09$6.980.49$10.550.744
13$16.021,019$15.7242$0.381$17.511.09$26.141.63$42.582.665
14$15.17925$16.4043$0.353$39.922.63$10.030.66$10.030.665
15$13.901,188$11.7032$0.434$36.752.64$17.601.27$17.601.276
16$20.051,351$14.8458$0.346$21.691.08$17.810.89$17.810.896
17$14.371,391$10.3351$0.282$32.662.27$14.210.99$17.791.246
18$15.921,039$15.3250$0.318$14.240.89$7.120.45$54.603.434
19$12.85727$17.6829$0.443$20.241.58$45.633.55$61.614.796
20$10.64620$17.1634$0.313$60.095.65$12.941.22$19.491.839
21$11.06612$18.0717$0.651$19.381.75$0.000.00$0.000.003
22$15.71680$23.1023$0.683$40.592.58$33.482.13$51.373.275
23$10.78611$17.6435$0.308$22.092.05$3.560.33$3.560.333

(ii) The same 24 hours per account, 2026-08-22.

B1 — $162.22 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$3.77142$26.555$0.754$0.000.00$0.000.00$0.000.000
01$1.32128$10.318$0.165$2.942.23$0.000.00$0.000.001
02$3.86196$19.699$0.429$0.000.00$0.000.00$0.000.000
03$5.13315$16.298$0.641$3.510.68$28.045.47$28.045.471
04$6.81355$19.1815$0.454$41.816.14$58.168.54$58.168.544
05$1.85220$8.419$0.206$3.561.92$0.000.00$0.000.001
06$6.33411$15.4019$0.333$21.113.33$10.091.59$10.091.593
07$3.86288$13.4020$0.193$7.251.88$7.341.90$7.341.902
08$6.57356$18.4616$0.411$3.510.53$0.000.00$0.000.001
09$4.35334$13.0220$0.218$32.957.57$6.611.52$6.611.525
10$12.66827$15.3131$0.408$10.590.84$13.021.03$19.881.572
11$12.08782$15.4539$0.310$25.612.12$26.292.18$26.292.184
12$10.05614$16.3731$0.324$8.930.89$6.980.69$10.551.052
13$8.20666$12.3130$0.273$10.421.27$26.143.19$42.585.193
14$8.94584$15.3133$0.271$25.212.82$10.031.12$10.031.124
15$9.17836$10.9726$0.353$29.943.27$3.560.39$3.560.394
16$10.87861$12.6241$0.265$21.692.00$17.811.64$17.811.646
17$8.82930$9.4833$0.267$17.952.04$10.631.21$10.631.215
18$9.85647$15.2229$0.340$14.241.45$7.120.72$54.605.544
19$5.56438$12.6920$0.278$13.672.46$13.672.46$13.672.464
20$5.16365$14.1420$0.258$23.424.54$0.000.00$0.000.003
21$5.83403$14.478$0.729$3.400.58$0.000.00$0.000.001
22$6.30309$20.3912$0.525$5.960.95$0.000.00$14.712.332
23$4.88267$18.288$0.610$7.141.46$3.560.73$3.560.732

Nomad Node — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

KBM1 — $67.64 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.8942$21.192$0.445$0.000.00$0.000.00$0.000.000
01$0.5545$12.220—$0.000.00$0.000.00$0.000.000
02$1.1065$16.920—$0.000.00$0.000.00$0.000.000
03$1.98113$17.523$0.660$0.000.00$0.000.00$0.000.000
04$3.05118$25.853$1.017$0.000.00$0.000.00$0.000.000
05$2.04121$16.864$0.510$0.000.00$0.000.00$0.000.000
06$3.07136$22.5711$0.279$0.000.00$16.105.25$16.105.250
07$2.21140$15.793$0.737$0.000.00$0.000.00$0.000.000
08$2.97161$18.455$0.594$3.331.12$3.331.12$3.331.121
09$2.27163$13.936$0.378$0.000.00$0.000.00$0.000.000
10$2.73164$16.652$1.365$0.000.00$0.000.00$0.000.000
11$2.79154$18.122$1.395$0.000.00$0.000.00$0.000.000
12$2.52159$15.856$0.420$2.991.19$0.000.00$0.000.001
13$3.40193$17.626$0.567$0.000.00$0.000.00$0.000.000
14$2.92199$14.674$0.730$0.000.00$0.000.00$0.000.000
15$3.21219$14.663$1.070$0.000.00$10.753.35$10.753.350
16$5.90319$18.509$0.656$0.000.00$0.000.00$0.000.000
17$3.94309$12.7513$0.303$0.000.00$3.580.91$7.151.820
18$3.82238$16.059$0.424$0.000.00$0.000.00$0.000.000
19$3.00139$21.583$1.000$6.572.19$31.9610.65$47.9415.982
20$2.94150$19.606$0.490$26.729.09$0.000.00$3.561.213
21$2.72124$21.947$0.389$12.994.78$0.000.00$0.000.001
22$4.33186$23.283$1.443$16.103.72$0.000.00$3.180.731
23$3.29188$17.5013$0.253$0.000.00$0.000.00$0.000.000

HR1 — $61.13 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.8553$16.044$0.213$6.948.17$3.393.98$3.393.982
01$0.6845$15.111$0.680$15.1822.32$0.000.00$0.000.001
02$0.8545$18.893$0.283$0.000.00$0.000.00$0.000.000
03$1.9187$21.956$0.318$17.869.35$3.161.65$3.161.652
04$3.42145$23.598$0.427$0.000.00$0.000.00$0.000.000
05$2.76130$21.237$0.394$6.572.38$3.581.30$3.581.302
06$2.81138$20.3612$0.234$0.000.00$0.000.00$0.000.000
07$3.47148$23.457$0.496$9.812.83$23.916.89$23.916.893
08$2.86152$18.8210$0.286$20.607.20$0.000.00$0.000.003
09$3.02129$23.415$0.604$0.000.00$0.000.00$0.000.000
10$1.7164$26.724$0.427$0.000.00$2.991.75$2.991.750
11$1.7388$19.666$0.288$21.1612.23$2.991.73$2.991.733
12$1.6482$20.006$0.273$3.582.18$0.000.00$0.000.001
13$4.42160$27.626$0.737$7.101.61$0.000.00$0.000.002
14$3.31142$23.316$0.552$14.714.44$0.000.00$0.000.001
15$1.52133$11.433$0.507$6.814.48$3.292.16$3.292.162
16$3.28171$19.188$0.410$0.000.00$0.000.00$0.000.000
17$1.61152$10.595$0.322$14.719.13$0.000.00$0.000.001
18$2.25154$14.6112$0.188$0.000.00$0.000.00$0.000.000
19$4.29150$28.606$0.715$0.000.00$0.000.00$0.000.000
20$2.54105$24.198$0.318$9.953.92$12.945.09$15.936.273
21$2.5185$29.532$1.255$2.991.19$0.000.00$0.000.001
22$5.08185$27.468$0.635$18.533.65$33.486.59$33.486.592
23$2.61156$16.7314$0.186$14.955.73$0.000.00$0.000.001

Against the prior day, hour matched to hour

Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.

Counting which way each shared hour points, which needs no weighting and asks only for a direction:

metrichours 2026-08-23 ran higherhours it ran lowersign test
CPM9 of 2415 of 24p = 0.307
CTR16 of 248 of 24p = 0.152
click→install6 of 2418 of 24p = 0.023
CPI16 of 248 of 24p = 0.152

A sign test throws magnitude away and buys weight-free direction with it.

The full hour-by-hour pairing, 2026-08-22 → 2026-08-23

Every shared hour, 2026-08-22 → 2026-08-23. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.

hrimpressionsCPMCTRclick→installCPI
00237 → 72923.25 → 16.1016.46% → 14.40%20.5% → 20.0%0.689 → 0.559
01218 → 74811.70 → 13.8812.39% → 16.18%33.3% → 28.9%0.283 → 0.297
02306 → 77918.99 → 17.8315.69% → 16.43%20.8% → 21.1%0.581 → 0.514
03515 → 72817.51 → 15.6313.40% → 15.25%23.2% → 32.4%0.564 → 0.316
04618 → 82721.49 → 15.8814.40% → 15.60%30.3% → 23.3%0.492 → 0.438
05471 → 67314.12 → 19.9611.25% → 17.24%30.2% → 19.8%0.416 → 0.584
06685 → 43917.82 → 20.5017.23% → 21.64%34.7% → 17.9%0.298 → 0.529
07576 → 1,36116.56 → 17.5116.84% → 14.03%28.9% → 24.1%0.341 → 0.518
08669 → 1,19518.54 → 22.6817.19% → 12.13%26.1% → 20.7%0.413 → 0.903
09626 → 1,18915.40 → 16.6118.21% → 12.11%22.8% → 28.5%0.371 → 0.482
101,055 → 1,14216.21 → 14.2212.51% → 15.24%28.0% → 28.7%0.462 → 0.325
111,024 → 1,12416.21 → 14.7315.43% → 13.70%29.1% → 19.5%0.361 → 0.552
12855 → 1,40516.62 → 16.6215.79% → 16.16%28.1% → 24.2%0.374 → 0.425
131,019 → 1,96815.72 → 12.3815.01% → 13.72%26.1% → 20.7%0.400 → 0.435
14925 → 1,73916.40 → 14.2319.78% → 16.50%21.9% → 18.5%0.379 → 0.467
151,188 → 1,75311.70 → 19.5314.73% → 17.11%18.9% → 19.3%0.421 → 0.590
161,351 → 1,74414.84 → 12.8415.54% → 18.18%28.1% → 20.2%0.340 → 0.350
171,391 → 2,00610.33 → 12.8713.52% → 15.30%24.5% → 23.8%0.312 → 0.354
181,039 → 2,01915.32 → 13.7413.09% → 16.89%36.0% → 23.8%0.325 → 0.343
19727 → 1,51417.68 → 14.6817.33% → 16.51%22.2% → 22.0%0.459 → 0.404
20620 → 1,02617.16 → 17.0218.06% → 18.23%29.5% → 20.9%0.322 → 0.448
21612 → 1,19918.07 → 19.1516.34% → 19.02%17.0% → 25.0%0.651 → 0.403
22680 → 1,16623.10 → 18.0217.06% → 17.07%19.0% → 17.6%0.714 → 0.600
23611 → 1,25217.64 → 16.5214.40% → 14.94%37.5% → 25.7%0.327 → 0.431
2026-08-26T01:00:22.517248 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 5 10 15 20 hour (UTC) 12 14 16 18 20 22 CTR % CTR 2026-08-22 2026-08-23 0 5 10 15 20 hour (UTC) 10 12 14 16 18 20 22 USD per 1,000 impressions CPM 0 5 10 15 20 hour (UTC) 20 25 30 35 installs / clicks % Click → install 0 5 10 15 20 hour (UTC) 0.3 0.4 0.5 0.6 0.7 0.8 0.9 USD Cost per install Delivery by hour — 2026-08-23 against 2026-08-22, shared hours only (UTC)
The same four ratios with the prior day laid over the day, shared hours only

Country, 2026-08-23

(i) The portfolio by country, 2026-08-23. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$113.8224.0%10,640$10.70247$0.461$104.170.9225
US$37.317.9%502$74.2628$1.333$110.822.978
TR$23.424.9%901$26.0155$0.426$72.363.0910
MX$21.254.5%1,004$21.1637$0.574$9.800.465
ID$14.363.0%1,866$7.6970$0.205$11.750.824
BR$14.273.0%821$17.3751$0.280$68.074.779
AR$14.163.0%812$17.4440$0.354$24.951.767
GB$13.212.8%319$41.4018$0.734$67.285.095
CL$11.712.5%352$33.2916$0.732$7.120.611
IT$11.002.3%382$28.8121$0.524$30.792.804
PH$10.672.3%1,371$7.7837$0.288$181.7217.043
FR$7.051.5%276$25.4917$0.415$3.560.501

142 further countries are not listed, $181.23 between them (38.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $20.87 from Meta 2026-08-22 and $149.34 from Meta 2026-08-23, a measured UTC-day total of $170.21; KBM1 (UTC-7) $28.99 from Meta 2026-08-22 and $125.43 from Meta 2026-08-23, a measured UTC-day total of $154.42; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $148.81. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: Nomad Node. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-23.

B1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$38.4922.6%4,526$8.50114$0.338$50.771.3210
US$19.1211.2%291$65.7915$1.274$95.875.026
TR$8.234.8%326$25.2519$0.433$3.580.432
MX$7.094.2%542$13.1017$0.417$3.400.482
GB$5.643.3%201$28.0910$0.564$60.3110.693
ID$5.053.0%700$7.2236$0.140$5.881.161
IT$4.792.8%191$25.139$0.533$3.670.771
PH$4.282.5%860$4.9822$0.195$6.691.561
AR$4.162.4%312$13.3317$0.244$0.000.000
CL$3.932.3%171$23.017$0.561$0.000.000
FR$3.562.1%158$22.539$0.395$3.561.001
DE$2.781.6%77$36.129$0.309$0.000.000

130 further countries are not listed, $63.10 between them (37.1% of this block).

KBM1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$40.8426.4%3,753$10.8890$0.454$53.391.3114
BR$10.396.7%631$16.4540$0.260$64.926.258
US$8.425.5%138$61.105$1.685$8.971.061
TR$7.634.9%319$23.9520$0.382$3.580.472
MX$6.744.4%268$25.1712$0.561$3.400.511
AR$4.963.2%299$16.6012$0.413$18.973.823
ID$4.502.9%639$7.0512$0.375$2.940.651
CL$4.182.7%108$38.615$0.835$0.000.000
PH$3.612.3%299$12.0810$0.361$89.8024.851
IT$3.322.2%115$28.906$0.553$7.342.212
GB$2.721.8%57$47.444$0.680$6.972.562
GR$2.381.5%71$33.504$0.595$19.788.302

117 further countries are not listed, $54.73 between them (35.4% of this block).

HR1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$34.4923.2%2,361$14.6143$0.802$0.000.001
US$9.776.6%74$132.048$1.221$5.980.611
TR$7.565.1%256$29.5316$0.473$65.218.636
MX$7.425.0%195$38.058$0.928$2.990.402
AR$5.043.4%201$25.0811$0.458$5.981.194
GB$4.853.3%61$79.514$1.213$0.000.000
ID$4.813.2%528$9.1122$0.219$2.940.612
BR$3.882.6%190$20.4211$0.353$3.160.811
CL$3.612.4%73$49.464$0.903$7.121.971
IT$2.881.9%76$37.906$0.480$19.786.871
PH$2.771.9%212$13.075$0.554$85.2330.771
HR$2.171.5%28$77.512$1.085$0.000.000

111 further countries are not listed, $59.55 between them (40.0% of this block).

Nomad Node — no country block: it delivered nothing on this day, a measured zero.

2026-08-26T01:00:22.631405 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ IN US TR MX ID BR AR GB CL IT PH FR 0 25 50 75 100 125 150 175 USD delivery raked onto the report clock against two measured margins; revenue is the report day Spend against within-day revenue by country — 2026-08-23 spend within-day revenue
Spend against within-day revenue, by country
2026-08-26T01:00:22.681758 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ −0.04 −0.02 0.00 0.02 0.04 USD per install Cost per install by country — 2026-08-23 (report clock)
Cost per install by country

Aggregate, both days

2026-08-222026-08-23change
spend$290.99$473.44+62.7%
impressions18,01829,725+65.0%
CPM$16.15$15.93−1.4%
registrations (ours)7701,097+42.5%
cost per registration$0.378$0.432+14.2%
booked$594.92 (2.04)$1,487.25 (3.14)+150.0%
Meta booked$897.34 (3.08)$2,086.79 (4.41)
within-day$404.50 (1.39)$985.37 (2.08)+143.6%
cohort @ 24h$522.84 (1.80)$1,236.03 (2.61)+136.4%
booked payers78137+59
payer rate10.1%12.5%+2.4 pts
ARPU$0.773$1.356+75.5%
ARPPU$7.63$10.86+42.3%
2026-08-26T01:00:22.751446 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 200 400 600 800 1000 1200 1400 USD 2.04 1.39 1.80 3.14 2.08 2.61 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-22 against 2026-08-23 (UTC) 2026-08-22 2026-08-23
The three revenue measures on both days, ROAS above each bar
2026-08-26T01:00:22.812889 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-22 2026-08-23 0 200 400 600 800 1000 1200 1400 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-08-23.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$190.3337.7%16,035$11.87480$0.397$358.471.8852
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$165.9232.9%11,697$14.18361$0.460$386.772.3357
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$148.8129.5%6,733$22.10256$0.581$240.121.6128

(ii) The same, per account, 2026-08-23.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820B1$190.33100.0%16,035$11.87480$0.397$358.471.8852

Nomad Node

nothing delivered or registered.

KBM1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820KBM1$165.92100.0%11,697$14.18361$0.460$386.772.3357

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_sn_ww_cvr_260820HR1$148.81100.0%6,733$22.10256$0.581$240.121.6128

⚠ This section is on each account's own Meta day. B1 reads $190.33 here against $170.21 in the account tables above, and KBM1 $165.92 against $154.42 — the seven-hour restitch, on the two UTC-7 accounts. HR1 reports on UTC+0, so its $148.81 is the same figure in both.

One campaign now carries the whole product, bailingxia_srfhjyd_sn_ww_cvr_260820, running in all three accounts. The US arm built on 08-20 has not delivered since its first day.

Every asset

(i) Every asset the portfolio ran, 2026-08-23. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_lace_10s_9x16_sn_v1B1$89.057,164$12.43272$0.327$170.821.92$213.6825
vid_ww_poolslow_15s_9x16_sn_v1KBM1$82.885,118$16.19218$0.380$204.512.47$278.4641
vid_ww_shirt_10s_9x16_sn_v1HR1$77.083,299$23.36118$0.653$27.360.35$70.776
vid_ww_poolphoto_15s_9x16_sn_v1B1$59.655,523$10.80135$0.442$124.132.08$153.5318
vid_ww_bodysuit_10s_9x16_sn_v1HR1$46.341,945$23.83100$0.463$141.503.05$144.4918
vid_ww_shirt_10s_9x16_sn_v1B1$37.492,883$13.0063$0.595$63.521.69$85.848
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$27.202,023$13.4553$0.513$111.874.11$111.875
vid_ww_pooldirect_15s_9x16_sn_v1KBM1$22.642,716$8.3424$0.943$3.200.14$3.201
vid_ww_lace_10s_9x16_sn_v1KBM1$18.09882$20.5146$0.393$57.443.17$60.728
vid_ww_kimono_10s_9x16_sn_v1HR1$15.30949$16.1222$0.695$6.360.42$12.322
vid_ww_kimono_10s_9x16_sn_v1KBM1$11.27683$16.5010$1.127$2.990.27$2.991
vid_ww_pool5_15s_9x16_sn_v1HR1$6.49291$22.3012$0.541$64.9010.00$91.402
vid_ww_shirt_10s_9x16_sn_v1KBM1$3.84275$13.9610$0.384$6.771.76$6.771
vid_ww_pooldirect_15s_9x16_sn_v1HR1$3.60249$14.464$0.900$0.000.00$0.000
vid_ww_pooldirect_15s_9x16_sn_v1B1$3.34397$8.419$0.371$0.000.00$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.8068$11.761$0.800$0.000.00$0.001

(ii) The same, per account, 2026-08-23.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_lace_10s_9x16_sn_v1B1$89.057,164$12.43272$0.327$170.821.92$213.6825
vid_ww_poolphoto_15s_9x16_sn_v1B1$59.655,523$10.80135$0.442$124.132.08$153.5318
vid_ww_shirt_10s_9x16_sn_v1B1$37.492,883$13.0063$0.595$63.521.69$85.848
vid_ww_pooldirect_15s_9x16_sn_v1B1$3.34397$8.419$0.371$0.000.00$0.000
vid_ww_kimono_10s_9x16_sn_v1B1$0.8068$11.761$0.800$0.000.00$0.001

Nomad Node

nothing delivered or registered.

KBM1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_poolslow_15s_9x16_sn_v1KBM1$82.885,118$16.19218$0.380$204.512.47$278.4641
vid_ww_poolphoto_15s_9x16_sn_v1KBM1$27.202,023$13.4553$0.513$111.874.11$111.875
vid_ww_pooldirect_15s_9x16_sn_v1KBM1$22.642,716$8.3424$0.943$3.200.14$3.201
vid_ww_lace_10s_9x16_sn_v1KBM1$18.09882$20.5146$0.393$57.443.17$60.728
vid_ww_kimono_10s_9x16_sn_v1KBM1$11.27683$16.5010$1.127$2.990.27$2.991
vid_ww_shirt_10s_9x16_sn_v1KBM1$3.84275$13.9610$0.384$6.771.76$6.771

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_shirt_10s_9x16_sn_v1HR1$77.083,299$23.36118$0.653$27.360.35$70.776
vid_ww_bodysuit_10s_9x16_sn_v1HR1$46.341,945$23.83100$0.463$141.503.05$144.4918
vid_ww_kimono_10s_9x16_sn_v1HR1$15.30949$16.1222$0.695$6.360.42$12.322
vid_ww_pool5_15s_9x16_sn_v1HR1$6.49291$22.3012$0.541$64.9010.00$91.402
vid_ww_pooldirect_15s_9x16_sn_v1HR1$3.60249$14.464$0.900$0.000.00$0.000

The 16-payer bar (DECISION_LOG.md #37): any row above whose payer count is under 16 is a direction and never a magnitude. On this day only the portfolio and the three account lines clear it; no single creative does.

The standing per-asset tables

A. Per asset — delivery

Meta's instrument on both sides of every ratio. Our registrations never enter this table.

assetspendimpressionsCPMclicksCTRinstallsclick→installCPI
B1/lace$86.206,37613.5297515.29%25826.46%$0.334
KBM1/poolslow$78.694,59517.1391319.87%20122.02%$0.391
HR1/shirt$77.083,29923.3661618.67%11718.99%$0.659
B1/poolphoto$48.434,26811.3552812.37%14126.70%$0.343
HR1/bodysuit$46.341,94523.8336118.56%9125.21%$0.509
B1/shirt$31.462,05015.3526012.68%6223.85%$0.507
KBM1/lace$22.181,15219.2517214.93%4526.16%$0.493
KBM1/poolphoto$21.151,48914.2029219.61%5318.15%$0.399
KBM1/pooldirect$15.471,6159.5817410.77%2212.64%$0.703
HR1/kimono$15.3094916.1214315.07%2215.38%$0.695
KBM1/kimono$12.2172516.8410714.76%1211.21%$1.018
HR1/pool5$6.4929122.305017.18%1224.00%$0.541
KBM1/shirt$4.7234713.605816.71%1017.24%$0.472
HR1/pooldirect$3.6024914.463112.45%412.90%$0.900
B1/pooldirect$3.4233210.30267.83%934.62%$0.380
B1/kimono$0.704316.28716.28%114.29%$0.700

B. Per asset — the three revenue measures

Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.

assetbookedbROAS (Meta)within-daywROAScohort@HcROASpayerspayer%ARPUARPPUlargest payer
B1/lace$243.862.83 (3.87)$170.821.98$213.682.48197.0%0.6288.9936.3%
KBM1/poolslow$286.243.64 (5.84)$204.512.60$278.463.543415.6%0.9386.0214.1%
HR1/shirt$30.350.39 (1.21)$27.360.35$70.770.9254.2%0.2325.4752.0%
B1/poolphoto$287.055.93 (5.55)$124.132.56$153.533.17139.6%0.9139.5543.0%
HR1/bodysuit$266.655.75 (5.93)$141.503.05$144.493.121010.0%1.41514.1560.2%
B1/shirt$78.222.49 (6.15)$63.522.02$85.842.73711.1%1.0089.0735.1%
KBM1/lace$63.602.87 (9.11)$57.442.59$60.722.74613.0%1.2499.5751.5%
KBM1/poolphoto$139.956.62 (7.03)$111.875.29$111.875.2947.5%2.11127.9780.3%
KBM1/pooldirect$3.200.21 (0.00)$3.200.21$3.200.2114.2%0.1333.20100.0%
HR1/kimono$6.360.42 (0.62)$6.360.42$12.320.8129.1%0.2893.1853.8%
KBM1/kimono$2.990.24 (0.54)$2.990.24$2.990.24110.0%0.2992.99100.0%
HR1/pool5$64.9010.00 (10.80)$64.9010.00$91.4014.08216.7%5.40832.4578.4%
KBM1/shirt$6.771.43 (1.48)$6.771.43$6.771.43110.0%0.6776.77100.0%
HR1/pooldirect$0.000.00 (2.00)$0.000.00$0.000.0000.0%0.000——
B1/pooldirect$0.000.00 (3.64)$0.000.00$0.000.0000.0%0.000——
B1/kimono$7.1210.17 (0.00)$0.000.00$0.000.0000.0%0.000——

The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.

C. Per asset — country mix

⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.

The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.

assetspendIndia %US %other %US % of its revenue
B1/lace$89.0521.9%7.5%70.7%43.3%
KBM1/poolslow$82.8825.8%7.1%67.1%4.4%
HR1/shirt$77.0822.3%7.6%70.1%0.0%
B1/poolphoto$59.6519.9%16.8%63.3%0.0%
HR1/bodysuit$46.3424.8%5.7%69.5%4.2%
B1/shirt$37.4925.8%13.0%61.3%34.6%
KBM1/lace$18.0915.5%2.4%82.1%0.0%
KBM1/poolphoto$27.2034.5%2.3%63.2%0.0%
KBM1/pooldirect$22.6423.9%2.3%73.9%0.0%
HR1/kimono$15.3024.1%6.5%69.4%0.0%
KBM1/kimono$11.2727.3%9.8%62.9%0.0%
HR1/pool5$6.4922.3%2.5%75.2%0.0%
KBM1/shirt$3.8428.9%1.3%69.8%0.0%
HR1/pooldirect$3.6019.2%3.6%77.2%—
B1/pooldirect$3.3435.6%5.7%58.7%—
B1/kimono$0.8020.0%0.0%80.0%—

Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.

Vloom spent $118.89 against $396.89, a 70.0% fall, and B1 bought none of it: $106.53 is the partner's Nomad Node maimai buy and $12.36 is HR1's v3 pair. It still booked $2,043.85.

The day, and every account

2026-08-222026-08-23change
spend$396.89$118.89−70.0%
impressions28,3218,590−69.7%
CPM$14.01$13.84−1.2%
registrations (ours)616168−72.7%
cost per registration$0.644$0.708+9.8%
booked$1,880.56 (4.74)$2,043.85 (17.19)+8.7%
Meta booked$1,169.30 (2.95)$749.42 (6.30)
within-day$299.88 (0.76)$52.36 (0.44)−82.5%
cohort @ 24h$305.86 (0.77)$67.82 (0.57)−77.8%
booked payers131111−20
payer rate21.3%66.1%+44.8 pts
ARPU$3.053$12.166+298.5%
ARPPU$14.36$18.41+28.3%

2026-08-23 (the day) — delivery

accountspendshareimpressionsCPMregistrationscost/reg
Portfolio$118.89100%8,590$13.84168$0.708
B1$0.000%0—101$0.000
Nomad Node$106.5390%7,823$13.6245$2.367
KBM1$0.000%0—0—
HR1$12.3610%767$16.1122$0.562

2026-08-23 (the day) — the three measures

accountbookedbROASwithin-daywROAScohort@24hcROASpayerspayer%ARPUARPPU
Portfolio$2,043.8517.19$52.360.44$67.820.5711166.1%$12.166$18.41
B1$1,476.86—$2.99—$2.99—8180.2%$14.622$18.23
Nomad Node$521.594.90$12.940.12$28.390.272760.0%$11.591$19.32
KBM1$0.00—$0.00—$0.00—0———
HR1$45.403.67$36.432.95$36.432.95313.6%$2.064$15.13

Each account, 2026-08-22 against 2026-08-23, one table each.

B1

2026-08-222026-08-23change
spend$289.74$0.00−100.0%
impressions20,2760−100.0%
CPM$14.29$0.00−100.0%
registrations (ours)469101−78.5%
cost per registration$0.618$0.000−100.0%
booked$1,449.02 (5.00)$1,476.86+1.9%
Meta booked$749.25 (2.59)$428.99
within-day$214.95 (0.74)$2.99−98.6%
cohort @ 24h$214.95 (0.74)$2.99−98.6%
booked payers9881−17
payer rate20.9%80.2%+59.3 pts
ARPU$3.090$14.622+373.3%
ARPPU$14.79$18.23+23.3%

Nomad Node

2026-08-222026-08-23change
spend$80.91$106.53+31.7%
impressions6,4887,823+20.6%
CPM$12.47$13.62+9.2%
registrations (ours)11445−60.5%
cost per registration$0.710$2.367+233.6%
booked$407.68 (5.04)$521.59 (4.90)+27.9%
Meta booked$364.91 (4.51)$227.01 (2.13)
within-day$71.82 (0.89)$12.94 (0.12)−82.0%
cohort @ 24h$71.82 (0.89)$28.39 (0.27)−60.5%
booked payers2827−1
payer rate24.6%60.0%+35.4 pts
ARPU$3.576$11.591+224.1%
ARPPU$14.56$19.32+32.7%

KBM1 — nothing delivered and nobody registered on either day.

HR1

2026-08-222026-08-23change
spend$26.24$12.36−52.9%
impressions1,557767−50.7%
CPM$16.85$16.11−4.4%
registrations (ours)3322−33.3%
cost per registration$0.795$0.562−29.3%
booked$18.87 (0.72)$45.40 (3.67)+140.6%
Meta booked$55.14 (2.10)$93.42 (7.56)
within-day$13.11 (0.50)$36.43 (2.95)+177.9%
cohort @ 24h$19.09 (0.73)$36.43 (2.95)+90.8%
booked payers43−1
payer rate12.1%13.6%+1.5 pts
ARPU$0.572$2.064+260.9%
ARPPU$4.72$15.13+220.8%

This is what a delisted product looks like from the buying side. Booked revenue of $2,043.85 on $118.89 of spend is not a 17× return on that spend — it is money arriving from cohorts acquired over the preceding weeks, and the day's own traffic contributed $52.36 of it. Read within-day, not booked, for anything about what this day's buying did.

The 66.1% payer rate is a collapsed denominator, not a result. 111 payers over 168 registrations. The same shape appeared on 08-21 and is the arithmetic of a back catalogue paying while acquisition stops.

Vloom's Meta line is not struck. Its Meta average purchase value sits at or above its own ledger's ($9.18–$10.17 against $9.50–$9.59), so none of Sinai's money is landing on it — Meta under-claims Vloom rather than over-claiming it, and the distance to booked is the un-attributable back catalogue.

Hourly, 2026-08-23

(i) The portfolio, hour by hour, 2026-08-23. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.5185$29.531$2.510$90.8536.20$0.000.00$0.000.007
01$0.92103$8.933$0.307$38.8542.23$0.000.00$0.000.004
02$2.59171$15.158$0.324$62.7324.22$30.6711.84$30.6711.847
03$4.45366$12.1612$0.371$28.556.42$0.000.00$0.000.002
04$7.93521$15.2213$0.610$97.9212.35$5.760.73$5.760.739
05$3.92410$9.5611$0.356$26.666.80$3.620.92$3.620.926
06$6.12419$14.6113$0.471$181.4829.65$0.000.00$0.000.008
07$4.68370$12.6515$0.312$27.145.80$9.321.99$9.321.996
08$6.21475$13.073$2.070$16.412.64$0.000.00$0.000.004
09$7.66471$16.265$1.532$85.3511.14$0.000.00$0.000.009
10$5.26374$14.066$0.877$25.404.83$0.000.00$15.462.945
11$3.77351$10.748$0.471$93.4224.78$2.990.79$2.990.793
12$7.17387$18.536$1.195$82.0911.45$0.000.00$0.000.007
13$3.92324$12.107$0.560$93.7623.92$0.000.00$0.000.009
14$4.39289$15.197$0.627$88.1020.07$0.000.00$0.000.0010
15$5.15342$15.068$0.644$82.2815.98$0.000.00$0.000.007
16$4.35387$11.244$1.087$99.7422.93$0.000.00$0.000.0010
17$7.07471$15.014$1.768$33.584.75$0.000.00$0.000.006
18$4.83441$10.9512$0.403$140.4529.08$0.000.00$0.000.008
19$6.04471$12.825$1.208$36.826.10$0.000.00$0.000.006
20$5.71364$15.694$1.427$78.9813.83$0.000.00$0.000.008
21$4.83342$14.126$0.805$27.795.75$0.000.00$0.000.004
22$6.06391$15.504$1.515$362.6459.84$0.000.00$0.000.0013
23$3.35265$12.643$1.117$142.8542.64$0.000.00$0.000.005

(ii) The same 24 hours per account, 2026-08-23.

B1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$44.09—$0.00—$0.00—4
01$0.000—0—$10.08—$0.00—$0.00—2
02$0.000—4$0.000$30.03—$0.00—$0.00—4
03$0.000—6$0.000$0.00—$0.00—$0.00—0
04$0.000—5$0.000$70.94—$0.00—$0.00—6
05$0.000—6$0.000$19.48—$0.00—$0.00—4
06$0.000—6$0.000$171.11—$0.00—$0.00—6
07$0.000—8$0.000$14.26—$0.00—$0.00—4
08$0.000—2$0.000$16.41—$0.00—$0.00—4
09$0.000—3$0.000$39.79—$0.00—$0.00—6
10$0.000—4$0.000$12.30—$0.00—$0.00—3
11$0.000—5$0.000$10.75—$2.99—$2.99—2
12$0.000—4$0.000$82.09—$0.00—$0.00—7
13$0.000—7$0.000$73.29—$0.00—$0.00—6
14$0.000—7$0.000$40.10—$0.00—$0.00—7
15$0.000—5$0.000$15.18—$0.00—$0.00—1
16$0.000—3$0.000$86.75—$0.00—$0.00—9
17$0.000—3$0.000$20.36—$0.00—$0.00—4
18$0.000—6$0.000$128.37—$0.00—$0.00—6
19$0.000—3$0.000$25.54—$0.00—$0.00—4
20$0.000—3$0.000$70.73—$0.00—$0.00—6
21$0.000—5$0.000$11.69—$0.00—$0.00—3
22$0.000—3$0.000$348.23—$0.00—$0.00—10
23$0.000—3$0.000$135.28—$0.00—$0.00—4

Nomad Node — $106.53 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$46.77—$0.00—$0.00—3
01$0.000—0—$28.78—$0.00—$0.00—2
02$0.7131$22.900—$26.9537.96$0.000.00$0.000.002
03$3.31248$13.353$1.103$24.997.55$0.000.00$0.000.001
04$6.39416$15.365$1.278$21.223.32$0.000.00$0.000.002
05$2.64343$7.704$0.660$3.621.37$3.621.37$3.621.371
06$4.50320$14.064$1.125$6.811.51$0.000.00$0.000.001
07$3.21320$10.036$0.535$9.322.90$9.322.90$9.322.901
08$6.21475$13.071$6.210$0.000.00$0.000.00$0.000.000
09$7.66471$16.262$3.830$41.995.48$0.000.00$0.000.002
10$5.26374$14.062$2.630$0.000.00$0.000.00$15.462.940
11$3.77351$10.742$1.885$82.6721.93$0.000.00$0.000.001
12$7.17387$18.532$3.585$0.000.00$0.000.00$0.000.000
13$3.92324$12.100—$20.475.22$0.000.00$0.000.003
14$4.39289$15.190—$48.0010.93$0.000.00$0.000.003
15$5.15342$15.062$2.575$64.1112.45$0.000.00$0.000.005
16$4.35387$11.241$4.350$12.992.99$0.000.00$0.000.001
17$7.07471$15.010—$13.221.87$0.000.00$0.000.002
18$4.83441$10.956$0.805$12.082.50$0.000.00$0.000.002
19$6.04471$12.822$3.020$11.271.87$0.000.00$0.000.002
20$5.71364$15.691$5.710$8.251.45$0.000.00$0.000.002
21$4.83342$14.121$4.830$16.103.33$0.000.00$0.000.001
22$6.06391$15.501$6.060$14.402.38$0.000.00$0.000.003
23$3.35265$12.640—$7.572.26$0.000.00$0.000.001

KBM1 — $0.00 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$0.000—0—$0.00—$0.00—$0.00—0
01$0.000—0—$0.00—$0.00—$0.00—0
02$0.000—0—$0.00—$0.00—$0.00—0
03$0.000—0—$0.00—$0.00—$0.00—0
04$0.000—0—$0.00—$0.00—$0.00—0
05$0.000—0—$0.00—$0.00—$0.00—0
06$0.000—0—$0.00—$0.00—$0.00—0
07$0.000—0—$0.00—$0.00—$0.00—0
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$0.00—$0.00—$0.00—0
10$0.000—0—$0.00—$0.00—$0.00—0
11$0.000—0—$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—0—$0.00—$0.00—$0.00—0
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—0—$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0

HR1 — $12.36 on this day

hrspendimpressionsCPMregistrationscost/regbookedbROASwithin-daywROAScohort@24hcROASbooked payers
00$2.5185$29.531$2.510$0.000.00$0.000.00$0.000.000
01$0.92103$8.933$0.307$0.000.00$0.000.00$0.000.000
02$1.88140$13.434$0.470$5.763.06$30.6716.32$30.6716.321
03$1.14118$9.663$0.380$3.563.12$0.000.00$0.000.001
04$1.54105$14.673$0.513$5.763.74$5.763.74$5.763.741
05$1.2867$19.101$1.280$3.562.78$0.000.00$0.000.001
06$1.6299$16.363$0.540$3.562.20$0.000.00$0.000.001
07$1.4750$29.401$1.470$3.562.42$0.000.00$0.000.001
08$0.000—0—$0.00—$0.00—$0.00—0
09$0.000—0—$3.56—$0.00—$0.00—1
10$0.000—0—$13.10—$0.00—$0.00—2
11$0.000—1$0.000$0.00—$0.00—$0.00—0
12$0.000—0—$0.00—$0.00—$0.00—0
13$0.000—0—$0.00—$0.00—$0.00—0
14$0.000—0—$0.00—$0.00—$0.00—0
15$0.000—1$0.000$2.99—$0.00—$0.00—1
16$0.000—0—$0.00—$0.00—$0.00—0
17$0.000—1$0.000$0.00—$0.00—$0.00—0
18$0.000—0—$0.00—$0.00—$0.00—0
19$0.000—0—$0.00—$0.00—$0.00—0
20$0.000—0—$0.00—$0.00—$0.00—0
21$0.000—0—$0.00—$0.00—$0.00—0
22$0.000—0—$0.00—$0.00—$0.00—0
23$0.000—0—$0.00—$0.00—$0.00—0
2026-08-26T01:00:24.913532 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 3 6 9 12 15 18 21 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD Spend by hour 0 3 6 9 12 15 18 21 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 impressions Impressions and installs by hour impressions installs 0.0 0.2 0.4 0.6 0.8 1.0 installs (Meta Leads) The day's motion — whole account, 2026-08-23 (UTC)
The day's motion: spend by hour, and impressions against installs
2026-08-26T01:00:25.071663 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 CTR % CTR 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD per 1,000 impressions CPM 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 installs / clicks % Click → install 0 4 8 12 16 20 hour (UTC) −0.04 −0.02 0.00 0.02 0.04 USD Cost per install Delivery by hour — whole account, 2026-08-23 (UTC)
CTR, CPM, click-to-install and CPI by hour, whole account

Country, 2026-08-23

(i) The portfolio by country, 2026-08-23. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$25.6021.5%2,746$9.3214$1.829$45.751.796
US$10.258.6%120$85.422$5.125$0.000.003
BR$6.705.6%369$18.168$0.837$0.000.001
ID$4.734.0%841$5.627$0.676$0.000.000
KR$4.413.7%118$37.370—$0.000.000
TW$4.023.4%173$23.240—$0.000.002
MY$3.973.3%236$16.821$3.970$0.000.001
MX$3.903.3%282$13.831$3.900$0.000.002
TR$3.693.1%177$20.851$3.690$0.000.002
TH$3.352.8%389$8.614$0.837$0.000.001
CA$1.991.7%26$76.540—$0.000.000
GB$1.961.6%62$31.610—$0.000.000

115 further countries are not listed, $44.32 between them (37.3% of this block).

Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. Nomad Node (UTC+0) needed none, its Meta day IS the UTC day at $106.53; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $12.36. The 2 UTC+0 accounts above are the control: raking one returns its country export unchanged, and that identity held here.

Absent from the table above, by name: B1, KBM1. Their spend is in every day-grain table; only their country split is missing.

(ii) The same cut per account, 2026-08-23.

Nomad Node

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$21.0019.7%2,316$9.076$3.500$9.320.444
US$8.588.1%113$75.930—$0.000.002
BR$5.925.6%327$18.105$1.184$0.000.001
ID$4.644.4%817$5.686$0.773$0.000.000
KR$4.404.1%117$37.610—$0.000.000
TW$4.023.8%173$23.240—$0.000.002
MY$3.653.4%213$17.140—$0.000.001
MX$3.633.4%263$13.801$3.630$0.000.002
TH$3.263.1%381$8.564$0.815$0.000.001
TR$3.243.0%168$19.290—$0.000.002
CA$1.961.8%25$78.400—$0.000.000
GB$1.951.8%60$32.500—$0.000.000

112 further countries are not listed, $40.28 between them (37.8% of this block).

HR1

ccspendshareimpressionsCPMregistrations (ours)cost/regwithin-daywROASpayers
IN$4.6037.2%430$10.708$0.575$36.437.922
US$1.6713.5%7$238.572$0.835$0.000.001
BR$0.786.3%42$18.573$0.260$0.000.000
TR$0.453.6%9$50.001$0.450$0.000.000
IT$0.393.2%3$130.000—$0.000.000
MV$0.352.8%1$350.000—$0.000.000
MY$0.322.6%23$13.911$0.320$0.000.000
GR$0.282.3%6$46.670—$0.000.000
PH$0.282.3%33$8.480—$0.000.000
MX$0.272.2%19$14.210—$0.000.000
BE$0.231.9%2$115.000—$0.000.000
AU$0.211.7%7$30.000—$0.000.000

48 further countries are not listed, $2.53 between them (20.5% of this block).

B1 — no country block: it delivered nothing on this day, a measured zero.

KBM1 — no country block: it delivered nothing on this day, a measured zero.

Aggregate, both days

2026-08-222026-08-23change
spend$396.89$118.89−70.0%
impressions28,3218,590−69.7%
CPM$14.01$13.84−1.2%
registrations (ours)616168−72.7%
cost per registration$0.644$0.708+9.8%
booked$1,880.56 (4.74)$2,043.85 (17.19)+8.7%
Meta booked$1,169.30 (2.95)$749.42 (6.30)
within-day$299.88 (0.76)$52.36 (0.44)−82.5%
cohort @ 24h$305.86 (0.77)$67.82 (0.57)−77.8%
booked payers131111−20
payer rate21.3%66.1%+44.8 pts
ARPU$3.053$12.166+298.5%
ARPPU$14.36$18.41+28.3%
2026-08-26T01:00:25.286398 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ booked within-day cohort @ 24h 0 100 200 300 400 500 USD 1.36 0.99 1.01 0.00 0.00 0.00 the number above each bar is that measure's ROAS against the same day's spend The three revenue measures, 2026-08-22 against 2026-08-23 (UTC) 2026-08-22 2026-08-23
The three revenue measures on both days, ROAS above each bar
2026-08-26T01:00:25.350235 image/svg+xml Matplotlib v3.11.1, https://matplotlib.org/ 2026-08-22 2026-08-23 0 100 200 300 400 500 USD the bottom segment IS the within-day figure: the same number seen twice Booked revenue by the day its payer installed (UTC) the day itself one day earlier two days earlier three days earlier four or more
Booked revenue by the day its payer installed

The campaigns

(i) Every campaign the portfolio ran, 2026-08-23.

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$106.5389.6%7,823$13.6223$4.632$9.320.095
bailingxia_srfhjyd_ww_cvr_260819HR1$12.3610.4%767$16.1122$0.562$36.432.953
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—65$0.000$2.99—64
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—23$0.000$0.00—13
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—22$0.000$3.62—13
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—9$0.000$0.00—2
bailingxia_meituan_t3_cvr_260723B1$0.000.0%0—3$0.000$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—8
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1

(ii) The same, per account, 2026-08-23.

B1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_meituan_ww_cvr_260802B1$0.000.0%0—65$0.000$2.99—64
bailingxia_meituan_ww_cvr_260730B1$0.000.0%0—23$0.000$0.00—13
bailingxia_meituan_t3_cvr_260725B1$0.000.0%0—9$0.000$0.00—2
bailingxia_meituan_t3_cvr_260723B1$0.000.0%0—3$0.000$0.00—1
bailingxia_meituan_t2_cvr_260725B1$0.000.0%0—1$0.000$0.00—0
bailingxia_meituan_dach_cvr_260729B1$0.000.0%0—0—$0.00—1

Nomad Node

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
0814_vl_bailingxia_srfhjyd_maimaiNomad Node$106.53100.0%7,823$13.6223$4.632$9.320.095
0811_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—22$0.000$3.62—13
0814_vl_bailingxia_srfhjyd-rain-chuvaNomad Node$0.000.0%0—0—$0.00—8
0818_vl_bailingxia_srfhjyd_maimaiNomad Node$0.000.0%0—0—$0.00—1

KBM1

nothing delivered or registered.

HR1

campaignaccountspendshareimpressionsCPMregistrationscost/regwithin-daywROASpayers
bailingxia_srfhjyd_ww_cvr_260819HR1$12.36100.0%767$16.1122$0.562$36.432.953

Every asset

(i) Every asset the portfolio ran, 2026-08-23. One row per ad, the account named on it.

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0814-03-maimaiNomad Node$106.537,823$13.6223$4.632$9.320.09$9.325
vid_ww_bodysuit_10s_9x16_v3HR1$12.14752$16.1422$0.552$36.433.00$36.433
vid_ww_pool5_15s_9x16_v3HR1$0.2215$14.670—$0.000.00$0.000
vid_ww_bodysuit_10s_9x16_v1B1$0.000—35$0.000$0.00—$0.0021
vid_ww_pool5_15s_9x16_v1B1$0.000—21$0.000$2.99—$2.9939
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—17$0.000$3.62—$19.0813
vid_ww_bikini_10s_9x16_v1B1$0.000—12$0.000$0.00—$0.007
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—10$0.000$0.00—$0.003
vid_ww_lounge_8s_9x16_v1B1$0.000—9$0.000$0.00—$0.007
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—5$0.000$0.00—$0.000
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—4$0.000$0.00—$0.000
vid_utility_sexy_9x16_v1B1$0.000—3$0.000$0.00—$0.001
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_control_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_latina_es_slip_dress_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_mugshot_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.007
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—0—$0.00—$0.001
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001
vid_de_german_mature_6s_9x16_v1B1$0.000—0—$0.00—$0.001

(ii) The same, per account, 2026-08-23.

B1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v1B1$0.000—35$0.000$0.00—$0.0021
vid_ww_pool5_15s_9x16_v1B1$0.000—21$0.000$2.99—$2.9939
vid_ww_bikini_10s_9x16_v1B1$0.000—12$0.000$0.00—$0.007
vid_ww_spill_8s_9x16_v1 - CopyB1$0.000—10$0.000$0.00—$0.003
vid_ww_lounge_8s_9x16_v1B1$0.000—9$0.000$0.00—$0.007
vid_sasian_bodysuit_10s_9x16_v1B1$0.000—4$0.000$0.00—$0.000
vid_utility_sexy_9x16_v1B1$0.000—3$0.000$0.00—$0.001
vid_sasian_spice5_15s_9x16_v1B1$0.000—2$0.000$0.00—$0.001
vid_control_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_latina_es_slip_dress_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_sasian_bikini_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.001
vid_utility_6s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_ww_mugshot_15s_9x16_v1B1$0.000—1$0.000$0.00—$0.000
vid_de_german_mature_6s_9x16_v1B1$0.000—0—$0.00—$0.001

Nomad Node

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
nomad-0814-03-maimaiNomad Node$106.537,823$13.6223$4.632$9.320.09$9.325
nomad-0811-03-rain-chuva-video-01Nomad Node$0.000—17$0.000$3.62—$19.0813
nomad-0811-03-rain-chuva-video-02Nomad Node$0.000—5$0.000$0.00—$0.000
nomad-0814-03-rain-chuva-video-01Nomad Node$0.000—0—$0.00—$0.007
nomad-0814-03-rain-chuva-video-02Nomad Node$0.000—0—$0.00—$0.001
nomad-0818-03-maimaiNomad Node$0.000—0—$0.00—$0.001

KBM1

nothing delivered or registered.

HR1

assetaccountspendimpressionsCPMregistrationscost/regwithin-daywROAScohort@24hpayers
vid_ww_bodysuit_10s_9x16_v3HR1$12.14752$16.1422$0.552$36.433.00$36.433
vid_ww_pool5_15s_9x16_v3HR1$0.2215$14.670—$0.000.00$0.000

3Caveats

⚠ Both days' cohort @ 24h are complete. A cohort closes 24 h after the last install of its own day, which for 08-23 is 2026-08-25 00:00 UTC; this page was recut after that, so both columns are frozen figures and the change between them is a comparison of two cohorts of the same age.

Change 2026-08-26: this page was recut twice on the same day and every figure on it is the second cut's. The first moved it onto a later payment cut, which carries refunds the original did not and settles Meta's 08-23 delivery a little further — the portfolio spend to $592.33. The second counted Sinai's payments whose tracker did not survive the in-app-purchase feed: they arrive carrying the payer's account identifier but no tracker, so every measure built on an install day had dropped them, and they resolve through the registration ledger to a campaign, an ad and paid traffic rather than organic. Between them the portfolio booked reads $3,531.10 where the original page read $3,408.35, and Sinai's $1,487.25 where it read $1,364.50.

Sinai's booked is low by the share of payments whose tracker did not survive the partner's IAP feed — about 8% on recent days. Adjust holds all of that money and attributes it to these same three campaigns, and puts Sinai's organic revenue at under 1% of the total, so those rows are ad money. Every ROAS on the Sinai tab is understated by roughly that share. Not corrected here; it needs the numerator rebuilt from Adjust.

Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record. Small, measured, and not to be confused with the Meta gap above.

The country sections are a Meta-day cut, as on every page: Meta serves no hour × country grid, so those rows cannot be restitched onto the report clock.

4What this hands to the next read

Sinai scaled 62.7% and got better while doing it. Both the payer count and the basket rose. The question the next day settles is whether cost per registration keeps climbing — $0.378 → $0.432 is the only line moving the wrong way, and it is the one that decides how far this can go.

Vloom's buying is over and its revenue is not. It will keep booking from its back catalogue for weeks. Nothing in a booked column on that tab describes buying any more, and the weekly and monthly compilations need to say so or they will report a 17× return.

Meta's numbers for Sinai cannot be used until the dataset is split. 56 phantom purchases on this day, growing with Sinai's share of the shared dataset's spend. The decision is in the finding doc and is the operator's.

5Reproduce

Staged by python -m ad_ops.daily_pipeline --day 2026-08-23 into _runs/2026-08-24_2026-08-23_daily_auto/, which pulled 16 Meta exports across five ad accounts at three grains, both ledgers, and ran every instrument in the order daily_report_format.md fixes. Sinai has no path in the pipeline and is assembled from its own run config against the same exports.

6Appendix — definitions

The report clock is UTC. Meta stamps its exports in each ad account's own zone — B1 and KBM1 on UTC-7, HR1 and the Nomad Node pair on UTC+0 — so every delivery row on this page is restitched from the hourly exports onto UTC. The country sections are the exception and say so where they appear.

The three revenue measures, all on our own payment records:

measurewhat it countsmoves?
booked (bROAS)money that arrived inside the report day, whatever day its payer installedsettled a few hours after midnight
within-day (wROAS)people who installed that day and paid before midnightsealed at midnight, never moves
cohort @ 24h (cROAS)people who installed that day, measured 24 h after each one's own installfrozen once coverage reaches 100%

Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export — legitimate because Meta's hourly conversion value sums to its own account-day figure exactly. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.

Internal — noindex. Not for distribution outside the team.