The four ad accounts spent $343.78 on 2026-08-24 against $592.33 the day before, and booked $2,767.70 against $3,531.10. Only one product was bought: Vloom spent nothing in any account, so the whole $343.78 is Sinai. Two of the three accounts that buy Sinai stopped delivering inside the same UTC hour and now read Account disabled. Definitions, the report clock and the three revenue measures are in the appendix.
Meta's own line is struck on every Sinai table below, as on the published series since 08-20. It counts purchases Google Play never processed, because Sinai and Vloom forward their money events to Facebook Purchase on one dataset and Meta cannot tell two apps apart. Cause and evidence: meta_conversion_overreport_2026-08-24.md.
(i) Both apps, both days. Separate products sharing only the ad accounts; spend is additive, the two revenue columns come from two ledgers.
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $592.33 | $343.78 | −42.0% |
| impressions | 38,315 | 27,411 | −28.5% |
| CPM | $15.46 | $12.54 | −18.9% |
| registrations (ours) | 1,265 | 981 | −22.5% |
| cost per registration | $0.468 | $0.350 | −25.2% |
| booked | $3,531.10 (5.96) | $2,767.70 (8.05) | −21.6% |
| Meta booked | |||
| within-day | $1,037.73 (1.75) | $727.22 (2.12) | −29.9% |
| cohort @ 24h | $1,303.85 (2.20) | $753.67 (2.19) | −42.2% |
| booked payers | 248 | 244 | -4 |
| payer rate (d0) | 9.5% | 9.8% | +0.3 pts |
| ARPU (d0) | $1.0307 | $0.7682 | −25.5% |
| ARPPU (d0) | $10.86 | $7.85 | −27.7% |
Keyed on the INSTALL day and measured from each user's own install stamp: dN is their first (N+1) x 24 h. ARPU is Adjust's own series, the one the partner's dashboard reports; ARPPU is our payment ledger, because Adjust exposes no cumulative distinct-payer count. A horizon the window has not lived through yet is left empty rather than written as zero.
| app | ARPU (d0) | ARPU (d3) | ARPU (d7) | ARPPU (d0) | ARPPU (d3) | ARPPU (d7) | installs |
|---|---|---|---|---|---|---|---|
| Vloom | $0.0000 | $0.0000 | — | $0.00 | $0.00 | — | 32 |
| Sinai AI | $0.6948 | $1.1158 | — | $7.51 | $10.56 | — | 994 |
Spend split. Sinai $473.44 to $343.78, Vloom $118.89 to $0.00: Vloom's share of the buy went 20.1% to nothing.
Every bROAS above is inflated by a shrinking denominator, so read within-day.
The portfolio payer rate is not a conversion rate here: registrations stopped in two accounts at hour 13 and payments did not.
(ii) Every account, both days. Both apps summed, so the rows add to the portfolio line.
| Portfolio | $592.33 | $343.78 | −42.0% | 1,265 | 981 |
|---|---|---|---|---|---|
| B1 | $170.21 | $190.19 | +11.7% | 581 | 664 |
| Nomad Node | $106.53 | $0.00 | −100.0% | 45 | 12 |
| KBM1 | $154.42 | $79.51 | −48.5% | 361 | 184 |
| HR1 | $161.17 | $74.08 | −54.0% | 278 | 121 |
B1 is the only account that grew, and it is now 55% of the buy.
KBM1 and HR1 both read Account disabled, and section 2's hourly cut places the stop.
Sinai is the only tab with delivery on this day: it took the whole $343.78 while no Vloom campaign in any account served an impression. Each tab carries that app's own accounts, hours, countries, campaigns and assets on its own ledger.
Sinai — every section below this line is Sinai's: the day, the hours, the countries, the campaigns and the assets, counted on Sinai's own ledger and its own accounts. Use the buttons above to switch.
Sinai's tab. Every section below is Sinai's: the day, the hours, the countries, the campaigns and the assets, on the sinai_lum ledger and the three accounts that buy it.
Sinai spent $343.78 against $473.44, a 27.4% fall, and booked $1,406.50 against $1,487.25.
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $473.44 | $343.78 | −27.4% |
| impressions | 29,725 | 27,411 | −7.8% |
| CPM | $15.93 | $12.54 | −21.3% |
| registrations (ours) | 1,097 | 925 | −15.7% |
| cost per registration | $0.432 | $0.372 | −13.9% |
| booked | $1,487.25 (3.14) | $1,406.50 (4.09) | −5.4% |
| Meta booked | |||
| within-day | $985.37 (2.08) | $651.52 (1.90) | −33.9% |
| cohort @ 24h | $1,236.03 (2.61) | $677.97 (1.97) | −45.1% |
| booked payers | 137 | 146 | +9 |
| payer rate (d0) | 10.4% | 9.9% | −0.4 pts |
| ARPU (d0) | $1.1267 | $0.7329 | −35.0% |
| ARPPU (d0) | $10.84 | $7.37 | −32.0% |
2026-08-24 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $343.78 | 100% | 27,411 | $12.54 | 925 | $0.372 |
| B1 | $190.19 | 55% | 17,284 | $11.00 | 620 | $0.307 |
| Nomad Node | $0.00 | 0% | 0 | — | 0 | — |
| KBM1 | $79.51 | 23% | 6,487 | $12.26 | 184 | $0.432 |
| HR1 | $74.08 | 22% | 3,640 | $20.35 | 121 | $0.612 |
2026-08-24 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $1,406.50 | 4.09 | $651.52 | 1.90 | $677.97 | 1.97 | 92 | 9.9% | $0.7329 | $7.37 |
| B1 | $758.93 | 3.99 | $391.76 | 2.06 | $414.65 | 2.18 | 61 | 9.8% | $0.6688 | $6.80 |
| Nomad Node | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| KBM1 | $259.59 | 3.26 | $140.80 | 1.77 | $140.80 | 1.77 | 13 | 7.1% | $0.7652 | $10.83 |
| HR1 | $387.98 | 5.24 | $118.96 | 1.61 | $122.52 | 1.65 | 18 | 14.9% | $1.0126 | $6.81 |
Each account, 2026-08-23 against 2026-08-24, one table each.
B1
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $170.21 | $190.19 | +11.7% |
| impressions | 13,069 | 17,284 | +32.3% |
| CPM | $13.02 | $11.00 | −15.5% |
| registrations (ours) | 480 | 620 | +29.2% |
| cost per registration | $0.355 | $0.307 | −13.5% |
| booked | $616.25 (3.62) | $758.93 (3.99) | +23.2% |
| Meta booked | |||
| within-day | $358.47 (2.11) | $391.76 (2.06) | +9.3% |
| cohort @ 24h | $453.04 (2.66) | $414.65 (2.18) | −8.5% |
| booked payers | 52 | 90 | +38 |
| payer rate (d0) | 8.8% | 9.8% | +1.1 pts |
| ARPU (d0) | $0.9438 | $0.6688 | −29.1% |
| ARPPU (d0) | $10.79 | $6.80 | −37.0% |
Nomad Node — nothing delivered and nobody registered on either day.
KBM1
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $154.42 | $79.51 | −48.5% |
| impressions | 9,923 | 6,487 | −34.6% |
| CPM | $15.56 | $12.26 | −21.2% |
| registrations (ours) | 361 | 184 | −49.0% |
| cost per registration | $0.428 | $0.432 | +1.0% |
| booked | $502.75 (3.26) | $259.59 (3.26) | −48.4% |
| Meta booked | |||
| within-day | $386.77 (2.50) | $140.80 (1.77) | −63.6% |
| cohort @ 24h | $464.00 (3.00) | $140.80 (1.77) | −69.7% |
| booked payers | 57 | 24 | −33 |
| payer rate (d0) | 13.9% | 7.1% | −6.8 pts |
| ARPU (d0) | $1.2853 | $0.7652 | −40.5% |
| ARPPU (d0) | $9.28 | $10.83 | +16.7% |
HR1
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $148.81 | $74.08 | −50.2% |
| impressions | 6,733 | 3,640 | −45.9% |
| CPM | $22.10 | $20.35 | −7.9% |
| registrations (ours) | 256 | 121 | −52.7% |
| cost per registration | $0.581 | $0.612 | +5.3% |
| booked | $368.25 (2.47) | $387.98 (5.24) | +5.4% |
| Meta booked | |||
| within-day | $240.12 (1.61) | $118.96 (1.61) | −50.5% |
| cohort @ 24h | $318.99 (2.14) | $122.52 (1.65) | −61.6% |
| booked payers | 28 | 32 | +4 |
| payer rate (d0) | 8.6% | 14.9% | +6.3 pts |
| ARPU (d0) | $1.2461 | $1.0126 | −18.7% |
| ARPPU (d0) | $14.50 | $6.81 | −53.1% |
B1 is the only untouched arm and it scaled at nearly constant return: 32.3% more impressions at 15.5% lower CPM, within-day 2.11 to 2.06.
HR1's payer rate and ARPU are half-day artifacts: the numerator covers 24 hours and the denominator 13.
(i) The portfolio, hour by hour, 2026-08-24. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $12.41 | 907 | $13.68 | 32 | $0.388 | $43.90 | 3.54 | $3.58 | 0.29 | $3.58 | 0.29 | 5 |
| 01 | $15.94 | 1,254 | $12.71 | 36 | $0.443 | $12.96 | 0.81 | $10.29 | 0.65 | $10.29 | 0.65 | 4 |
| 02 | $23.94 | 1,518 | $15.77 | 55 | $0.435 | $45.80 | 1.91 | $100.47 | 4.20 | $104.03 | 4.35 | 7 |
| 03 | $18.64 | 1,775 | $10.50 | 50 | $0.373 | $69.47 | 3.73 | $30.14 | 1.62 | $30.14 | 1.62 | 14 |
| 04 | $17.87 | 1,660 | $10.77 | 44 | $0.406 | $80.88 | 4.53 | $7.04 | 0.39 | $7.04 | 0.39 | 9 |
| 05 | $15.23 | 1,493 | $10.20 | 28 | $0.544 | $84.78 | 5.57 | $29.52 | 1.94 | $29.52 | 1.94 | 9 |
| 06 | $12.70 | 1,319 | $9.63 | 39 | $0.326 | $21.58 | 1.70 | $0.00 | 0.00 | $0.00 | 0.00 | 5 |
| 07 | $16.61 | 1,509 | $11.01 | 64 | $0.260 | $57.44 | 3.46 | $49.62 | 2.99 | $53.18 | 3.20 | 8 |
| 08 | $19.28 | 1,553 | $12.41 | 58 | $0.332 | $58.89 | 3.05 | $70.68 | 3.67 | $70.68 | 3.67 | 10 |
| 09 | $19.18 | 1,535 | $12.50 | 40 | $0.479 | $103.55 | 5.40 | $68.97 | 3.60 | $68.97 | 3.60 | 12 |
| 10 | $25.96 | 1,694 | $15.32 | 52 | $0.499 | $67.01 | 2.58 | $14.05 | 0.54 | $14.05 | 0.54 | 14 |
| 11 | $19.62 | 1,476 | $13.29 | 49 | $0.400 | $103.46 | 5.27 | $22.69 | 1.16 | $35.52 | 1.81 | 16 |
| 12 | $22.61 | 1,677 | $13.48 | 59 | $0.383 | $57.63 | 2.55 | $44.14 | 1.95 | $44.14 | 1.95 | 9 |
| 13 | $17.25 | 1,389 | $12.42 | 55 | $0.314 | $74.96 | 4.35 | $57.35 | 3.32 | $57.35 | 3.32 | 13 |
| 14 | $11.73 | 918 | $12.78 | 47 | $0.250 | $62.86 | 5.36 | $19.78 | 1.69 | $19.78 | 1.69 | 10 |
| 15 | $11.87 | 1,082 | $10.97 | 64 | $0.185 | $101.28 | 8.53 | $41.17 | 3.47 | $47.67 | 4.02 | 13 |
| 16 | $14.24 | 1,173 | $12.14 | 31 | $0.459 | $85.96 | 6.04 | $18.02 | 1.27 | $18.02 | 1.27 | 10 |
| 17 | $11.34 | 990 | $11.45 | 28 | $0.405 | $56.48 | 4.98 | $32.75 | 2.89 | $32.75 | 2.89 | 11 |
| 18 | $7.40 | 592 | $12.50 | 20 | $0.370 | $24.38 | 3.29 | $0.00 | 0.00 | $0.00 | 0.00 | 7 |
| 19 | $7.73 | 430 | $17.98 | 20 | $0.387 | $66.70 | 8.63 | $3.56 | 0.46 | $3.56 | 0.46 | 7 |
| 20 | $6.07 | 398 | $15.25 | 12 | $0.506 | $60.89 | 10.03 | $7.12 | 1.17 | $7.12 | 1.17 | 11 |
| 21 | $5.19 | 377 | $13.77 | 21 | $0.247 | $23.02 | 4.44 | $9.98 | 1.92 | $9.98 | 1.92 | 4 |
| 22 | $5.46 | 342 | $15.96 | 11 | $0.496 | $23.51 | 4.31 | $7.04 | 1.29 | $7.04 | 1.29 | 7 |
| 23 | $5.51 | 350 | $15.74 | 10 | $0.551 | $19.14 | 3.47 | $3.56 | 0.65 | $3.56 | 0.65 | 3 |
(ii) The same 24 hours per account, 2026-08-24.
B1 — $190.19 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $3.66 | 351 | $10.43 | 12 | $0.305 | $10.47 | 2.86 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 01 | $4.72 | 470 | $10.04 | 15 | $0.315 | $6.34 | 1.34 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 02 | $6.69 | 646 | $10.36 | 22 | $0.304 | $13.16 | 1.97 | $52.81 | 7.89 | $56.37 | 8.43 | 4 |
| 03 | $6.39 | 865 | $7.39 | 24 | $0.266 | $36.01 | 5.64 | $6.47 | 1.01 | $6.47 | 1.01 | 4 |
| 04 | $7.41 | 836 | $8.86 | 26 | $0.285 | $49.00 | 6.61 | $3.48 | 0.47 | $3.48 | 0.47 | 5 |
| 05 | $6.92 | 803 | $8.62 | 17 | $0.407 | $54.83 | 7.92 | $10.68 | 1.54 | $10.68 | 1.54 | 5 |
| 06 | $5.20 | 640 | $8.12 | 21 | $0.248 | $7.23 | 1.39 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 07 | $7.05 | 844 | $8.35 | 42 | $0.168 | $28.97 | 4.11 | $10.82 | 1.53 | $10.82 | 1.53 | 5 |
| 08 | $9.88 | 922 | $10.72 | 39 | $0.253 | $33.60 | 3.40 | $67.12 | 6.79 | $67.12 | 6.79 | 6 |
| 09 | $7.71 | 788 | $9.78 | 25 | $0.308 | $57.05 | 7.40 | $27.18 | 3.53 | $27.18 | 3.53 | 6 |
| 10 | $10.05 | 812 | $12.38 | 28 | $0.359 | $29.62 | 2.95 | $7.14 | 0.71 | $7.14 | 0.71 | 5 |
| 11 | $7.38 | 705 | $10.47 | 22 | $0.335 | $24.47 | 3.32 | $12.67 | 1.72 | $25.50 | 3.46 | 6 |
| 12 | $8.19 | 885 | $9.25 | 31 | $0.264 | $17.77 | 2.17 | $21.01 | 2.56 | $21.01 | 2.56 | 4 |
| 13 | $12.40 | 1,065 | $11.64 | 43 | $0.288 | $36.24 | 2.92 | $32.96 | 2.66 | $32.96 | 2.66 | 7 |
| 14 | $11.73 | 918 | $12.78 | 43 | $0.273 | $41.28 | 3.52 | $19.78 | 1.69 | $19.78 | 1.69 | 8 |
| 15 | $11.87 | 1,082 | $10.97 | 63 | $0.188 | $71.62 | 6.03 | $41.17 | 3.47 | $47.67 | 4.02 | 11 |
| 16 | $14.24 | 1,173 | $12.14 | 31 | $0.459 | $64.12 | 4.50 | $18.02 | 1.27 | $18.02 | 1.27 | 7 |
| 17 | $11.34 | 990 | $11.45 | 28 | $0.405 | $46.94 | 4.14 | $32.75 | 2.89 | $32.75 | 2.89 | 8 |
| 18 | $7.40 | 592 | $12.50 | 17 | $0.435 | $10.68 | 1.44 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 19 | $7.73 | 430 | $17.98 | 19 | $0.407 | $35.47 | 4.59 | $3.56 | 0.46 | $3.56 | 0.46 | 4 |
| 20 | $6.07 | 398 | $15.25 | 12 | $0.506 | $47.98 | 7.90 | $7.12 | 1.17 | $7.12 | 1.17 | 7 |
| 21 | $5.19 | 377 | $13.77 | 20 | $0.260 | $6.42 | 1.24 | $9.98 | 1.92 | $9.98 | 1.92 | 2 |
| 22 | $5.46 | 342 | $15.96 | 10 | $0.546 | $10.53 | 1.93 | $3.48 | 0.64 | $3.48 | 0.64 | 3 |
| 23 | $5.51 | 350 | $15.74 | 10 | $0.551 | $19.14 | 3.47 | $3.56 | 0.65 | $3.56 | 0.65 | 3 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $79.51 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.49 | 364 | $12.34 | 9 | $0.499 | $6.93 | 1.54 | $3.58 | 0.80 | $3.58 | 0.80 | 2 |
| 01 | $5.53 | 503 | $10.99 | 13 | $0.425 | $3.67 | 0.66 | $7.34 | 1.33 | $7.34 | 1.33 | 1 |
| 02 | $7.80 | 538 | $14.50 | 24 | $0.325 | $14.71 | 1.89 | $32.97 | 4.23 | $32.97 | 4.23 | 1 |
| 03 | $6.78 | 586 | $11.57 | 13 | $0.522 | $10.29 | 1.52 | $10.31 | 1.52 | $10.31 | 1.52 | 3 |
| 04 | $5.96 | 534 | $11.16 | 8 | $0.745 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 05 | $5.82 | 505 | $11.52 | 8 | $0.727 | $16.14 | 2.77 | $18.85 | 3.24 | $18.85 | 3.24 | 2 |
| 06 | $4.11 | 467 | $8.80 | 12 | $0.342 | $3.56 | 0.87 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 07 | $4.79 | 426 | $11.24 | 12 | $0.399 | $17.80 | 3.72 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 08 | $5.12 | 416 | $12.31 | 15 | $0.341 | $3.56 | 0.70 | $3.56 | 0.70 | $3.56 | 0.70 | 1 |
| 09 | $5.90 | 477 | $12.37 | 8 | $0.738 | $14.71 | 2.49 | $29.41 | 4.99 | $29.41 | 4.99 | 1 |
| 10 | $7.42 | 560 | $13.25 | 16 | $0.464 | $10.17 | 1.37 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 11 | $5.43 | 422 | $12.87 | 16 | $0.339 | $28.38 | 5.23 | $6.83 | 1.26 | $6.83 | 1.26 | 3 |
| 12 | $7.42 | 491 | $15.11 | 12 | $0.618 | $21.33 | 2.88 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 13 | $2.94 | 198 | $14.85 | 9 | $0.327 | $13.61 | 4.63 | $24.39 | 8.30 | $24.39 | 8.30 | 2 |
| 14 | $0.00 | 0 | — | 3 | $0.000 | $6.97 | — | $0.00 | — | $0.00 | — | 1 |
| 15 | $0.00 | 0 | — | 1 | $0.000 | $14.71 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $21.84 | — | $0.00 | — | $0.00 | — | 3 |
| 17 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 18 | $0.00 | 0 | — | 2 | $0.000 | $3.58 | — | $0.00 | — | $0.00 | — | 1 |
| 19 | $0.00 | 0 | — | 1 | $0.000 | $14.69 | — | $0.00 | — | $0.00 | — | 1 |
| 20 | $0.00 | 0 | — | 0 | — | $6.36 | — | $0.00 | — | $0.00 | — | 2 |
| 21 | $0.00 | 0 | — | 1 | $0.000 | $13.61 | — | $0.00 | — | $0.00 | — | 1 |
| 22 | $0.00 | 0 | — | 1 | $0.000 | $9.99 | — | $3.56 | — | $3.56 | — | 3 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
HR1 — $74.08 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.26 | 192 | $22.19 | 11 | $0.387 | $26.51 | 6.22 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 01 | $5.69 | 281 | $20.25 | 8 | $0.711 | $2.94 | 0.52 | $2.94 | 0.52 | $2.94 | 0.52 | 1 |
| 02 | $9.45 | 334 | $28.29 | 9 | $1.050 | $17.93 | 1.90 | $14.69 | 1.55 | $14.69 | 1.55 | 2 |
| 03 | $5.47 | 324 | $16.88 | 13 | $0.421 | $23.16 | 4.23 | $13.35 | 2.44 | $13.35 | 2.44 | 7 |
| 04 | $4.50 | 290 | $15.52 | 10 | $0.450 | $31.88 | 7.08 | $3.56 | 0.79 | $3.56 | 0.79 | 4 |
| 05 | $2.49 | 185 | $13.46 | 3 | $0.830 | $13.81 | 5.55 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 06 | $3.39 | 212 | $15.99 | 6 | $0.565 | $10.79 | 3.18 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 07 | $4.77 | 239 | $19.96 | 10 | $0.477 | $10.67 | 2.24 | $38.80 | 8.13 | $42.36 | 8.88 | 2 |
| 08 | $4.28 | 215 | $19.91 | 4 | $1.070 | $21.73 | 5.08 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 09 | $5.57 | 270 | $20.63 | 7 | $0.796 | $31.79 | 5.71 | $12.37 | 2.22 | $12.37 | 2.22 | 5 |
| 10 | $8.49 | 322 | $26.37 | 8 | $1.061 | $27.22 | 3.21 | $6.91 | 0.81 | $6.91 | 0.81 | 6 |
| 11 | $6.81 | 349 | $19.51 | 11 | $0.619 | $50.60 | 7.43 | $3.20 | 0.47 | $3.20 | 0.47 | 7 |
| 12 | $7.00 | 301 | $23.26 | 16 | $0.438 | $18.53 | 2.65 | $23.13 | 3.30 | $23.13 | 3.30 | 2 |
| 13 | $1.91 | 126 | $15.16 | 3 | $0.637 | $25.11 | 13.15 | $0.00 | 0.00 | $0.00 | 0.00 | 4 |
| 14 | $0.00 | 0 | — | 1 | $0.000 | $14.61 | — | $0.00 | — | $0.00 | — | 1 |
| 15 | $0.00 | 0 | — | 0 | — | $14.95 | — | $0.00 | — | $0.00 | — | 1 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $6.55 | — | $0.00 | — | $0.00 | — | 2 |
| 18 | $0.00 | 0 | — | 1 | $0.000 | $10.12 | — | $0.00 | — | $0.00 | — | 3 |
| 19 | $0.00 | 0 | — | 0 | — | $16.55 | — | $0.00 | — | $0.00 | — | 2 |
| 20 | $0.00 | 0 | — | 0 | — | $6.55 | — | $0.00 | — | $0.00 | — | 2 |
| 21 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 22 | $0.00 | 0 | — | 0 | — | $2.99 | — | $0.00 | — | $0.00 | — | 1 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
Both stopped accounts delivered a partial hour 13 and nothing after it, on two different account clocks.
(i) The portfolio, hour by hour, 2026-08-23. Every account placeable on the report clock, summed; delivery on the delivery hour, our columns on the hour the appendix names.
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $11.74 | 729 | $16.10 | 20 | $0.587 | $10.68 | 0.91 | $10.68 | 0.91 | $10.68 | 0.91 | 3 |
| 01 | $10.38 | 748 | $13.88 | 35 | $0.297 | $10.52 | 1.01 | $3.40 | 0.33 | $3.40 | 0.33 | 3 |
| 02 | $13.89 | 779 | $17.83 | 28 | $0.496 | $66.68 | 4.80 | $20.36 | 1.47 | $23.71 | 1.71 | 10 |
| 03 | $11.38 | 728 | $15.63 | 33 | $0.345 | $78.95 | 6.94 | $185.92 | 16.34 | $188.91 | 16.60 | 8 |
| 04 | $13.13 | 827 | $15.88 | 27 | $0.486 | $65.04 | 4.95 | $26.82 | 2.04 | $26.82 | 2.04 | 9 |
| 05 | $13.43 | 673 | $19.96 | 23 | $0.584 | $103.34 | 7.69 | $93.47 | 6.96 | $93.47 | 6.96 | 7 |
| 06 | $9.00 | 439 | $20.50 | 21 | $0.429 | $68.76 | 7.64 | $26.09 | 2.90 | $26.09 | 2.90 | 7 |
| 07 | $23.83 | 1,361 | $17.51 | 45 | $0.530 | $91.51 | 3.84 | $102.89 | 4.32 | $121.86 | 5.11 | 12 |
| 08 | $27.10 | 1,195 | $22.68 | 33 | $0.821 | $32.39 | 1.20 | $5.98 | 0.22 | $5.98 | 0.22 | 3 |
| 09 | $19.75 | 1,189 | $16.61 | 41 | $0.482 | $55.17 | 2.79 | $23.33 | 1.18 | $23.33 | 1.18 | 13 |
| 10 | $16.24 | 1,142 | $14.22 | 52 | $0.312 | $23.23 | 1.43 | $17.73 | 1.09 | $39.08 | 2.41 | 4 |
| 11 | $16.56 | 1,124 | $14.73 | 35 | $0.473 | $54.77 | 3.31 | $13.40 | 0.81 | $13.40 | 0.81 | 7 |
| 12 | $23.35 | 1,405 | $16.62 | 54 | $0.432 | $52.51 | 2.25 | $43.35 | 1.86 | $83.20 | 3.56 | 8 |
| 13 | $24.37 | 1,968 | $12.38 | 56 | $0.435 | $104.05 | 4.27 | $133.36 | 5.47 | $166.04 | 6.81 | 11 |
| 14 | $24.75 | 1,739 | $14.23 | 56 | $0.442 | $122.65 | 4.96 | $22.11 | 0.89 | $22.11 | 0.89 | 9 |
| 15 | $34.24 | 1,753 | $19.53 | 61 | $0.561 | $32.94 | 0.96 | $17.36 | 0.51 | $20.30 | 0.59 | 6 |
| 16 | $22.40 | 1,744 | $12.84 | 65 | $0.345 | $94.05 | 4.20 | $13.27 | 0.59 | $16.24 | 0.73 | 12 |
| 17 | $25.82 | 2,006 | $12.87 | 76 | $0.340 | $30.63 | 1.19 | $25.40 | 0.98 | $25.40 | 0.98 | 9 |
| 18 | $27.75 | 2,019 | $13.74 | 86 | $0.323 | $47.38 | 1.71 | $6.94 | 0.25 | $10.50 | 0.38 | 9 |
| 19 | $22.22 | 1,514 | $14.68 | 58 | $0.383 | $97.23 | 4.38 | $30.13 | 1.36 | $54.06 | 2.43 | 10 |
| 20 | $17.46 | 1,026 | $17.02 | 42 | $0.416 | $42.92 | 2.46 | $23.13 | 1.32 | $37.82 | 2.17 | 10 |
| 21 | $22.96 | 1,199 | $19.15 | 62 | $0.370 | $96.30 | 4.19 | $52.99 | 2.31 | $93.51 | 4.07 | 8 |
| 22 | $21.01 | 1,166 | $18.02 | 38 | $0.553 | $25.40 | 1.21 | $10.09 | 0.48 | $10.09 | 0.48 | 7 |
| 23 | $20.68 | 1,252 | $16.52 | 50 | $0.414 | $80.15 | 3.88 | $77.16 | 3.73 | $120.01 | 5.80 | 9 |
(ii) The same 24 hours per account, 2026-08-23.
B1 — $170.21 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.50 | 307 | $14.66 | 8 | $0.562 | $3.56 | 0.79 | $3.56 | 0.79 | $3.56 | 0.79 | 1 |
| 01 | $2.61 | 256 | $10.20 | 13 | $0.201 | $6.96 | 2.67 | $3.40 | 1.30 | $3.40 | 1.30 | 2 |
| 02 | $4.02 | 251 | $16.02 | 8 | $0.502 | $25.17 | 6.26 | $13.81 | 3.44 | $17.16 | 4.27 | 4 |
| 03 | $2.42 | 245 | $9.88 | 10 | $0.242 | $30.93 | 12.78 | $64.94 | 26.83 | $67.93 | 28.07 | 3 |
| 04 | $3.78 | 301 | $12.56 | 3 | $1.260 | $9.72 | 2.57 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 05 | $2.29 | 182 | $12.58 | 9 | $0.254 | $32.40 | 14.15 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 06 | $1.25 | 103 | $12.14 | 1 | $1.250 | $10.34 | 8.27 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 07 | $11.76 | 861 | $13.66 | 27 | $0.436 | $34.56 | 2.94 | $46.57 | 3.96 | $65.54 | 5.57 | 6 |
| 08 | $12.54 | 638 | $19.66 | 10 | $1.254 | $16.43 | 1.31 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 09 | $9.60 | 717 | $13.39 | 24 | $0.400 | $39.06 | 4.07 | $12.95 | 1.35 | $12.95 | 1.35 | 8 |
| 10 | $8.66 | 676 | $12.81 | 26 | $0.333 | $10.27 | 1.19 | $10.61 | 1.23 | $10.61 | 1.23 | 3 |
| 11 | $6.83 | 576 | $11.86 | 27 | $0.253 | $31.55 | 4.62 | $13.40 | 1.96 | $13.40 | 1.96 | 5 |
| 12 | $9.13 | 664 | $13.75 | 25 | $0.365 | $10.33 | 1.13 | $3.67 | 0.40 | $3.67 | 0.40 | 3 |
| 13 | $8.65 | 849 | $10.19 | 23 | $0.376 | $37.41 | 4.32 | $79.22 | 9.16 | $108.61 | 12.56 | 5 |
| 14 | $9.15 | 701 | $13.05 | 21 | $0.436 | $38.07 | 4.16 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 15 | $11.58 | 775 | $14.94 | 27 | $0.429 | $19.13 | 1.65 | $7.11 | 0.61 | $10.05 | 0.87 | 2 |
| 16 | $6.72 | 629 | $10.68 | 25 | $0.269 | $50.70 | 7.55 | $0.00 | 0.00 | $2.98 | 0.44 | 4 |
| 17 | $9.55 | 868 | $11.00 | 40 | $0.239 | $13.88 | 1.45 | $11.64 | 1.22 | $11.64 | 1.22 | 4 |
| 18 | $10.61 | 884 | $12.00 | 43 | $0.247 | $41.20 | 3.88 | $6.94 | 0.65 | $6.94 | 0.65 | 7 |
| 19 | $6.73 | 639 | $10.53 | 29 | $0.232 | $80.58 | 11.97 | $19.43 | 2.89 | $19.43 | 2.89 | 5 |
| 20 | $5.01 | 392 | $12.78 | 15 | $0.334 | $12.45 | 2.49 | $5.98 | 1.19 | $5.98 | 1.19 | 3 |
| 21 | $8.32 | 444 | $18.74 | 22 | $0.378 | $34.21 | 4.11 | $42.79 | 5.14 | $69.70 | 8.38 | 4 |
| 22 | $7.68 | 550 | $13.96 | 20 | $0.384 | $14.90 | 1.94 | $2.99 | 0.39 | $2.99 | 0.39 | 4 |
| 23 | $6.82 | 561 | $12.16 | 24 | $0.284 | $12.44 | 1.82 | $9.45 | 1.39 | $16.49 | 2.42 | 4 |
Nomad Node — $0.00 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 01 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 02 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 03 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 04 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 05 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 06 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 07 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 08 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 09 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 10 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 11 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 12 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 13 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 14 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 15 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 16 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 17 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 18 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 19 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 20 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 21 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 22 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
| 23 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | — | $0.00 | — | 0 |
KBM1 — $154.42 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $2.87 | 174 | $16.49 | 3 | $0.957 | $3.56 | 1.24 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 01 | $3.47 | 237 | $14.64 | 10 | $0.347 | $3.56 | 1.03 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 02 | $4.47 | 280 | $15.96 | 8 | $0.559 | $9.73 | 2.18 | $6.55 | 1.47 | $6.55 | 1.47 | 3 |
| 03 | $4.56 | 248 | $18.39 | 11 | $0.415 | $33.41 | 7.33 | $32.59 | 7.15 | $32.59 | 7.15 | 4 |
| 04 | $4.44 | 315 | $14.10 | 11 | $0.404 | $35.92 | 8.09 | $19.66 | 4.43 | $19.66 | 4.43 | 3 |
| 05 | $5.67 | 301 | $18.84 | 10 | $0.567 | $7.25 | 1.28 | $93.47 | 16.49 | $93.47 | 16.49 | 2 |
| 06 | $3.51 | 168 | $20.89 | 6 | $0.585 | $48.06 | 13.69 | $6.31 | 1.80 | $6.31 | 1.80 | 2 |
| 07 | $5.94 | 269 | $22.08 | 8 | $0.743 | $23.89 | 4.02 | $52.77 | 8.88 | $52.77 | 8.88 | 3 |
| 08 | $9.32 | 310 | $30.06 | 13 | $0.717 | $15.95 | 1.71 | $5.98 | 0.64 | $5.98 | 0.64 | 2 |
| 09 | $4.84 | 259 | $18.69 | 11 | $0.440 | $9.62 | 1.99 | $6.83 | 1.41 | $6.83 | 1.41 | 3 |
| 10 | $3.44 | 241 | $14.27 | 15 | $0.229 | $12.96 | 3.77 | $7.12 | 2.07 | $28.48 | 8.28 | 1 |
| 11 | $4.96 | 313 | $15.85 | 3 | $1.653 | $23.22 | 4.68 | $0.00 | 0.00 | $0.00 | 0.00 | 2 |
| 12 | $7.24 | 430 | $16.84 | 17 | $0.426 | $15.71 | 2.17 | $25.45 | 3.52 | $25.45 | 3.52 | 3 |
| 13 | $9.77 | 770 | $12.69 | 24 | $0.407 | $28.35 | 2.90 | $28.20 | 2.89 | $31.48 | 3.22 | 3 |
| 14 | $7.78 | 648 | $12.01 | 24 | $0.324 | $61.05 | 7.85 | $16.19 | 2.08 | $16.19 | 2.08 | 3 |
| 15 | $11.77 | 593 | $19.85 | 23 | $0.512 | $6.83 | 0.58 | $6.83 | 0.58 | $6.83 | 0.58 | 2 |
| 16 | $8.13 | 711 | $11.43 | 28 | $0.290 | $30.46 | 3.75 | $13.27 | 1.63 | $13.27 | 1.63 | 5 |
| 17 | $10.00 | 758 | $13.19 | 23 | $0.435 | $13.76 | 1.38 | $13.76 | 1.38 | $13.76 | 1.38 | 4 |
| 18 | $7.83 | 667 | $11.74 | 22 | $0.356 | $3.20 | 0.41 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 19 | $7.61 | 562 | $13.54 | 18 | $0.423 | $13.67 | 1.80 | $7.12 | 0.94 | $28.06 | 3.69 | 4 |
| 20 | $6.17 | 393 | $15.70 | 19 | $0.325 | $16.79 | 2.72 | $14.16 | 2.30 | $28.85 | 4.68 | 4 |
| 21 | $8.51 | 494 | $17.23 | 26 | $0.327 | $62.10 | 7.30 | $10.20 | 1.20 | $23.81 | 2.80 | 4 |
| 22 | $5.24 | 359 | $14.60 | 11 | $0.476 | $6.92 | 1.32 | $3.52 | 0.67 | $3.52 | 0.67 | 2 |
| 23 | $6.88 | 423 | $16.26 | 17 | $0.405 | $16.80 | 2.44 | $16.80 | 2.44 | $20.15 | 2.93 | 4 |
HR1 — $148.81 on this day
| hr | spend | impressions | CPM | registrations | cost/reg | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | booked payers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 00 | $4.37 | 248 | $17.62 | 9 | $0.486 | $3.56 | 0.81 | $7.12 | 1.63 | $7.12 | 1.63 | 1 |
| 01 | $4.30 | 255 | $16.86 | 12 | $0.358 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 02 | $5.40 | 248 | $21.77 | 12 | $0.450 | $31.78 | 5.89 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 03 | $4.40 | 235 | $18.72 | 12 | $0.367 | $14.61 | 3.32 | $88.38 | 20.09 | $88.38 | 20.09 | 1 |
| 04 | $4.91 | 211 | $23.27 | 13 | $0.378 | $19.40 | 3.95 | $7.15 | 1.46 | $7.15 | 1.46 | 4 |
| 05 | $5.47 | 190 | $28.79 | 4 | $1.367 | $63.69 | 11.64 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 06 | $4.24 | 168 | $25.24 | 14 | $0.303 | $10.37 | 2.44 | $19.78 | 4.66 | $19.78 | 4.66 | 2 |
| 07 | $6.13 | 231 | $26.54 | 10 | $0.613 | $33.06 | 5.39 | $3.56 | 0.58 | $3.56 | 0.58 | 3 |
| 08 | $5.24 | 247 | $21.21 | 10 | $0.524 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 09 | $5.31 | 213 | $24.93 | 6 | $0.885 | $6.49 | 1.22 | $3.56 | 0.67 | $3.56 | 0.67 | 2 |
| 10 | $4.14 | 225 | $18.40 | 11 | $0.376 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 11 | $4.77 | 235 | $20.30 | 5 | $0.954 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 12 | $6.98 | 311 | $22.44 | 12 | $0.582 | $26.47 | 3.79 | $14.23 | 2.04 | $54.08 | 7.75 | 2 |
| 13 | $5.95 | 349 | $17.05 | 9 | $0.661 | $38.29 | 6.43 | $25.95 | 4.36 | $25.95 | 4.36 | 3 |
| 14 | $7.82 | 390 | $20.05 | 11 | $0.711 | $23.53 | 3.01 | $5.93 | 0.76 | $5.93 | 0.76 | 4 |
| 15 | $10.89 | 385 | $28.29 | 11 | $0.990 | $6.98 | 0.64 | $3.42 | 0.31 | $3.42 | 0.31 | 2 |
| 16 | $7.55 | 404 | $18.69 | 12 | $0.629 | $12.88 | 1.71 | $0.00 | 0.00 | $0.00 | 0.00 | 3 |
| 17 | $6.27 | 380 | $16.50 | 13 | $0.482 | $2.99 | 0.48 | $0.00 | 0.00 | $0.00 | 0.00 | 1 |
| 18 | $9.31 | 468 | $19.89 | 21 | $0.443 | $2.99 | 0.32 | $0.00 | 0.00 | $3.56 | 0.38 | 1 |
| 19 | $7.88 | 313 | $25.18 | 11 | $0.716 | $2.99 | 0.38 | $3.58 | 0.45 | $6.57 | 0.83 | 1 |
| 20 | $6.28 | 241 | $26.06 | 8 | $0.785 | $13.68 | 2.18 | $2.99 | 0.48 | $2.99 | 0.48 | 3 |
| 21 | $6.13 | 261 | $23.49 | 14 | $0.438 | $0.00 | 0.00 | $0.00 | 0.00 | $0.00 | 0.00 | 0 |
| 22 | $8.09 | 257 | $31.48 | 7 | $1.156 | $3.58 | 0.44 | $3.58 | 0.44 | $3.58 | 0.44 | 1 |
| 23 | $6.98 | 268 | $26.04 | 9 | $0.776 | $50.91 | 7.29 | $50.91 | 7.29 | $83.37 | 11.94 | 1 |
Hours both days delivered in, on the UTC clock: 00, 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23. Only the shared hours are compared.
Counting which way each shared hour points, which needs no weighting and asks only for a direction:
| metric | hours 2026-08-24 ran higher | hours it ran lower | sign test |
|---|---|---|---|
| CPM | 3 of 24 | 21 of 24 | p = 0.000 |
| CTR | 10 of 24 | 14 of 24 | p = 0.541 |
| click→install | 10 of 24 | 14 of 24 | p = 0.541 |
| CPI | 10 of 24 | 14 of 24 | p = 0.541 |
A sign test throws magnitude away and buys weight-free direction with it.
Every shared hour, 2026-08-23 → 2026-08-24. All columns are Meta's instrument on both sides of each ratio. Revenue is deliberately absent: per-hour payer counts run 0-3, so an hourly revenue column would be one person's basket read as a rate.
| hr | impressions | CPM | CTR | click→install | CPI |
|---|---|---|---|---|---|
| 00 | 729 → 907 | 16.10 → 13.68 | 14.40% → 16.65% | 20.0% → 17.9% | 0.559 → 0.460 |
| 01 | 748 → 1,254 | 13.88 → 12.71 | 16.18% → 14.75% | 28.9% → 18.4% | 0.297 → 0.469 |
| 02 | 779 → 1,518 | 17.83 → 15.77 | 16.43% → 14.23% | 21.1% → 24.1% | 0.514 → 0.460 |
| 03 | 728 → 1,775 | 15.63 → 10.50 | 15.25% → 12.62% | 32.4% → 21.9% | 0.316 → 0.380 |
| 04 | 827 → 1,660 | 15.88 → 10.77 | 15.60% → 13.43% | 23.3% → 20.2% | 0.438 → 0.397 |
| 05 | 673 → 1,493 | 19.96 → 10.20 | 17.24% → 12.53% | 19.8% → 15.5% | 0.584 → 0.525 |
| 06 | 439 → 1,319 | 20.50 → 9.63 | 21.64% → 13.95% | 17.9% → 20.1% | 0.529 → 0.343 |
| 07 | 1,361 → 1,509 | 17.51 → 11.01 | 14.03% → 15.11% | 24.1% → 27.2% | 0.518 → 0.268 |
| 08 | 1,195 → 1,553 | 22.68 → 12.41 | 12.13% → 16.42% | 20.7% → 20.0% | 0.903 → 0.378 |
| 09 | 1,189 → 1,535 | 16.61 → 12.50 | 12.11% → 14.27% | 28.5% → 16.9% | 0.482 → 0.518 |
| 10 | 1,142 → 1,694 | 14.22 → 15.32 | 15.24% → 14.99% | 28.7% → 20.9% | 0.325 → 0.490 |
| 11 | 1,124 → 1,476 | 14.73 → 13.29 | 13.70% → 18.63% | 19.5% → 16.7% | 0.552 → 0.427 |
| 12 | 1,405 → 1,677 | 16.62 → 13.48 | 16.16% → 16.88% | 24.2% → 20.5% | 0.425 → 0.390 |
| 13 | 1,968 → 1,389 | 12.38 → 12.42 | 13.72% → 17.28% | 20.7% → 21.7% | 0.435 → 0.332 |
| 14 | 1,739 → 918 | 14.23 → 12.78 | 16.50% → 19.17% | 18.5% → 23.3% | 0.467 → 0.286 |
| 15 | 1,753 → 1,082 | 19.53 → 10.97 | 17.11% → 20.70% | 19.3% → 29.5% | 0.590 → 0.180 |
| 16 | 1,744 → 1,173 | 12.84 → 12.14 | 18.18% → 15.09% | 20.2% → 18.6% | 0.350 → 0.432 |
| 17 | 2,006 → 990 | 12.87 → 11.45 | 15.30% → 14.55% | 23.8% → 19.4% | 0.354 → 0.405 |
| 18 | 2,019 → 592 | 13.74 → 12.50 | 16.89% → 11.32% | 23.8% → 26.9% | 0.343 → 0.411 |
| 19 | 1,514 → 430 | 14.68 → 17.98 | 16.51% → 15.12% | 22.0% → 27.7% | 0.404 → 0.429 |
| 20 | 1,026 → 398 | 17.02 → 15.25 | 18.23% → 14.07% | 20.9% → 25.0% | 0.448 → 0.434 |
| 21 | 1,199 → 377 | 19.15 → 13.77 | 19.02% → 16.18% | 25.0% → 34.4% | 0.403 → 0.247 |
| 22 | 1,166 → 342 | 18.02 → 15.96 | 17.07% → 13.74% | 17.6% → 17.0% | 0.600 → 0.682 |
| 23 | 1,252 → 350 | 16.52 → 15.74 | 14.94% → 16.57% | 25.7% → 20.7% | 0.431 → 0.459 |
Impressions got cheaper and nothing downstream of them moved.
(i) The portfolio by country, 2026-08-24. On the report clock. Meta serves no hour x country grid, so each country cut is raked from its own Meta day onto UTC; our own columns were already there.
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $80.44 | 23.4% | 9,790 | $8.22 | 236 | $0.341 | $139.76 | 1.74 | 38 |
| US | $25.15 | 7.3% | 534 | $47.13 | 31 | $0.811 | $72.89 | 2.90 | 11 |
| PL | $17.54 | 5.1% | 328 | $53.52 | 18 | $0.975 | $7.48 | 0.43 | 3 |
| MX | $13.28 | 3.9% | 978 | $13.58 | 40 | $0.332 | $82.64 | 6.22 | 8 |
| TR | $12.90 | 3.8% | 659 | $19.59 | 38 | $0.339 | $21.46 | 1.66 | 6 |
| ID | $11.28 | 3.3% | 1,753 | $6.43 | 54 | $0.209 | $17.63 | 1.56 | 5 |
| GB | $9.96 | 2.9% | 332 | $29.96 | 19 | $0.524 | $45.30 | 4.55 | 7 |
| PH | $9.51 | 2.8% | 1,741 | $5.47 | 46 | $0.207 | $3.35 | 0.35 | 3 |
| AR | $7.67 | 2.2% | 605 | $12.67 | 26 | $0.295 | $2.99 | 0.39 | 4 |
| CL | $6.86 | 2.0% | 328 | $20.94 | 16 | $0.429 | $3.56 | 0.52 | 2 |
| IT | $6.07 | 1.8% | 327 | $18.55 | 12 | $0.506 | $3.67 | 0.60 | 2 |
| ZA | $5.35 | 1.6% | 399 | $13.40 | 11 | $0.486 | $6.77 | 1.27 | 1 |
145 further countries are not listed, $137.77 between them (40.1% of this block).
Reconciliation, what is measured and what is fitted. Every per-country cell is an allocation across hours; every total is measured. B1 (UTC-7) $40.99 from Meta 2026-08-23 and $149.20 from Meta 2026-08-24, a measured UTC-day total of $190.19; KBM1 (UTC-7) $40.49 from Meta 2026-08-23 and $39.02 from Meta 2026-08-24, a measured UTC-day total of $79.51; HR1 (UTC+0) needed none, its Meta day IS the UTC day at $74.08. The 1 UTC+0 account above is the control: raking one returns its country export unchanged, and that identity held here.
Absent from the table above, by name: Nomad Node. Their spend is in every day-grain table; only their country split is missing.
(ii) The same cut per account, 2026-08-24.
B1
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $39.62 | 20.8% | 5,691 | $6.96 | 156 | $0.254 | $86.37 | 2.18 | 25 |
| US | $19.28 | 10.1% | 448 | $43.04 | 25 | $0.771 | $53.92 | 2.80 | 9 |
| PL | $10.01 | 5.3% | 252 | $39.68 | 14 | $0.715 | $7.48 | 0.75 | 3 |
| MX | $7.60 | 4.0% | 705 | $10.78 | 30 | $0.253 | $17.01 | 2.24 | 4 |
| GB | $7.11 | 3.7% | 282 | $25.22 | 16 | $0.444 | $20.91 | 2.94 | 6 |
| TR | $7.05 | 3.7% | 386 | $18.26 | 21 | $0.336 | $3.58 | 0.51 | 1 |
| ID | $5.66 | 3.0% | 1,027 | $5.51 | 38 | $0.149 | $8.81 | 1.56 | 3 |
| PH | $5.30 | 2.8% | 1,340 | $3.95 | 39 | $0.136 | $3.35 | 0.63 | 2 |
| CL | $4.07 | 2.1% | 215 | $18.98 | 8 | $0.509 | $3.56 | 0.87 | 2 |
| AR | $3.82 | 2.0% | 357 | $10.72 | 14 | $0.273 | $2.99 | 0.78 | 1 |
| IT | $3.82 | 2.0% | 236 | $16.23 | 10 | $0.382 | $3.67 | 0.96 | 1 |
| CO | $3.34 | 1.8% | 305 | $10.96 | 12 | $0.279 | $12.64 | 3.78 | 1 |
133 further countries are not listed, $73.49 between them (38.6% of this block).
KBM1
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $21.49 | 27.0% | 2,549 | $8.43 | 52 | $0.413 | $10.68 | 0.50 | 5 |
| BR | $4.66 | 5.9% | 344 | $13.57 | 22 | $0.212 | $6.31 | 1.35 | 2 |
| TR | $3.77 | 4.7% | 189 | $20.00 | 8 | $0.472 | $10.73 | 2.84 | 2 |
| PL | $3.04 | 3.8% | 44 | $68.38 | 1 | $3.041 | $0.00 | 0.00 | 0 |
| US | $2.86 | 3.6% | 47 | $61.51 | 1 | $2.865 | $0.00 | 0.00 | 0 |
| MX | $2.60 | 3.3% | 156 | $16.65 | 8 | $0.325 | $58.82 | 22.60 | 2 |
| ID | $2.32 | 2.9% | 453 | $5.12 | 11 | $0.211 | $0.00 | 0.00 | 1 |
| AR | $2.12 | 2.7% | 164 | $12.93 | 7 | $0.303 | $0.00 | 0.00 | 1 |
| CL | $2.04 | 2.6% | 80 | $25.47 | 5 | $0.407 | $0.00 | 0.00 | 0 |
| PH | $1.61 | 2.0% | 199 | $8.10 | 4 | $0.403 | $0.00 | 0.00 | 0 |
| TH | $1.59 | 2.0% | 198 | $8.04 | 5 | $0.319 | $0.00 | 0.00 | 0 |
| ZA | $1.55 | 1.9% | 72 | $21.32 | 1 | $1.545 | $0.00 | 0.00 | 0 |
123 further countries are not listed, $29.84 between them (37.5% of this block).
HR1
| cc | spend | share | impressions | CPM | registrations (ours) | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|
| IN | $19.32 | 26.1% | 1,550 | $12.46 | 28 | $0.690 | $42.71 | 2.21 | 8 |
| PL | $4.49 | 6.1% | 31 | $144.84 | 3 | $1.497 | $0.00 | 0.00 | 0 |
| ID | $3.30 | 4.5% | 273 | $12.09 | 5 | $0.660 | $8.81 | 2.67 | 1 |
| MX | $3.08 | 4.2% | 117 | $26.32 | 2 | $1.540 | $6.81 | 2.21 | 2 |
| US | $3.00 | 4.0% | 39 | $76.92 | 5 | $0.600 | $18.97 | 6.32 | 2 |
| PH | $2.60 | 3.5% | 201 | $12.94 | 3 | $0.867 | $0.00 | 0.00 | 1 |
| TR | $2.08 | 2.8% | 84 | $24.76 | 9 | $0.231 | $7.15 | 3.44 | 3 |
| NZ | $2.04 | 2.8% | 9 | $226.67 | 1 | $2.040 | $14.69 | 7.20 | 1 |
| GB | $1.73 | 2.3% | 29 | $59.66 | 0 | — | $0.00 | 0.00 | 0 |
| AR | $1.72 | 2.3% | 84 | $20.48 | 5 | $0.344 | $0.00 | 0.00 | 2 |
| MY | $1.31 | 1.8% | 74 | $17.70 | 3 | $0.437 | $0.00 | 0.00 | 0 |
| JP | $1.24 | 1.7% | 19 | $65.26 | 0 | — | $0.00 | 0.00 | 0 |
102 further countries are not listed, $28.17 between them (38.0% of this block).
Nomad Node — no country block: it delivered nothing on this day, a measured zero.
India is the only country above the 16-payer bar, at 23.4% of spend and within-day 1.74.
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $473.44 | $343.78 | −27.4% |
| impressions | 29,725 | 27,411 | −7.8% |
| CPM | $15.93 | $12.54 | −21.3% |
| registrations (ours) | 1,097 | 925 | −15.7% |
| cost per registration | $0.432 | $0.372 | −13.9% |
| booked | $1,487.25 (3.14) | $1,406.50 (4.09) | −5.4% |
| Meta booked | |||
| within-day | $985.37 (2.08) | $651.52 (1.90) | −33.9% |
| cohort @ 24h | $1,236.03 (2.61) | $677.97 (1.97) | −45.1% |
| booked payers | 137 | 146 | +9 |
| payer rate (d0) | 10.4% | 9.9% | −0.4 pts |
| ARPU (d0) | $1.1267 | $0.7329 | −35.0% |
| ARPPU (d0) | $10.84 | $7.37 | −32.0% |
Pooled over the 24 hours both days delivered in, on the UTC clock. Meta's instrument on both sides of every ratio.
| spend | impressions | CPM | clicks | CTR | installs | click→install | CPI | |
|---|---|---|---|---|---|---|---|---|
| 2026-08-23 | $473.44 | 29,725 | 15.93 | 4,713 | 15.86% | 1,060 | 22.49% | $0.447 |
| 2026-08-24 | $343.78 | 27,411 | 12.54 | 4,199 | 15.32% | 891 | 21.22% | $0.386 |
Pooling across hours weights each hour by what it delivered. The hourly pairing is the unweighted read of the same two days; where they disagree, the mix moved.
Booked revenue split by the UTC day its payer installed. The top row is the within-day figure.
| installed | booked on 2026-08-24 | share |
|---|---|---|
| 2026-08-24 | $651.52 | 46.3% |
| 2026-08-23 | $483.80 | 34.4% |
| 2026-08-22 | $165.61 | 11.8% |
| 2026-08-21 | $69.00 | 4.9% |
| 2026-08-20 | $36.57 | 2.6% |
A third of the day's money came from the day before's installs.
(i) Every campaign the portfolio ran, 2026-08-24.
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $182.64 | 61.8% | 15,560 | $11.74 | 620 | $0.295 | $391.76 | 2.14 | 90 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $74.08 | 25.0% | 3,640 | $20.35 | 121 | $0.612 | $118.96 | 1.61 | 32 |
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $39.02 | 13.2% | 2,990 | $13.05 | 184 | $0.212 | $140.80 | 3.61 | 24 |
(ii) The same, per account, 2026-08-24.
B1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | B1 | $182.64 | 100.0% | 15,560 | $11.74 | 620 | $0.295 | $391.76 | 2.14 | 90 |
Nomad Node
nothing delivered or registered.
KBM1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | KBM1 | $39.02 | 100.0% | 2,990 | $13.05 | 184 | $0.212 | $140.80 | 3.61 | 24 |
HR1
| campaign | account | spend | share | impressions | CPM | registrations | cost/reg | within-day | wROAS | payers |
|---|---|---|---|---|---|---|---|---|---|---|
bailingxia_srfhjyd_sn_ww_cvr_260820 | HR1 | $74.08 | 100.0% | 3,640 | $20.35 | 121 | $0.612 | $118.96 | 1.61 | 32 |
⚠ This section is on each account's own Meta day. B1 reads $182.64 here against $190.19 in the account tables above and KBM1 $39.02 against $79.51, which is the seven-hour restitch on the two UTC-7 accounts. HR1 reports on UTC+0, so its $74.08 is the same figure in both.
One campaign carries the whole product in all three accounts, on the same $150 daily budget, so the spread across them is the outage.
Budget history, 08-22 to 08-25. B1's campaign has no activity at all; KBM1's campaign budget was raised $60 to $75 to $100 to $150 per day and HR1's ad set budget $30 to $60 to $75 to $100 to $150 over the same two days, and vid_ww_bodysuit_10s_9x16_sn_v1 was moved from Active to Not Approved by Meta on 08-23 at 12:34 in HR1's own clock. Both of those accounts then stopped.
(i) Every asset the portfolio ran, 2026-08-24. One row per ad, the account named on it.
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $69.77 | 7,123 | $9.80 | 231 | $0.302 | $134.94 | 1.93 | $147.77 | 29 |
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $54.32 | 3,995 | $13.60 | 178 | $0.305 | $168.08 | 3.09 | $174.58 | 24 |
vid_ww_lace_10s_9x16_sn_v1 | B1 | $47.29 | 3,625 | $13.05 | 196 | $0.241 | $74.50 | 1.58 | $78.06 | 31 |
vid_ww_shirt_10s_9x16_sn_v1 | HR1 | $37.00 | 1,710 | $21.64 | 61 | $0.607 | $64.43 | 1.74 | $64.43 | 12 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $27.81 | 1,336 | $20.82 | 46 | $0.605 | $48.39 | 1.74 | $51.95 | 8 |
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $20.23 | 1,424 | $14.21 | 96 | $0.211 | $71.68 | 3.54 | $71.68 | 16 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $10.80 | 790 | $13.67 | 13 | $0.831 | $10.68 | 0.99 | $10.68 | 3 |
vid_ww_pooldirect_15s_9x16_sn_v1 | KBM1 | $6.54 | 805 | $8.12 | 37 | $0.177 | $3.56 | 0.54 | $3.56 | 2 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $6.42 | 252 | $25.48 | 11 | $0.584 | $29.41 | 4.58 | $29.41 | 3 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $6.13 | 438 | $14.00 | 7 | $0.876 | $3.20 | 0.52 | $3.20 | 4 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $4.50 | 399 | $11.28 | 33 | $0.136 | $32.57 | 7.24 | $32.57 | 2 |
vid_ww_pooldirect_15s_9x16_sn_v1 | HR1 | $3.14 | 156 | $20.13 | 6 | $0.523 | $2.94 | 0.94 | $2.94 | 1 |
vid_ww_kimono_10s_9x16_sn_v1 | KBM1 | $0.95 | 75 | $12.67 | 6 | $0.158 | $3.58 | 3.76 | $3.58 | 1 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.46 | 27 | $17.04 | 2 | $0.230 | $3.56 | 7.74 | $3.56 | 1 |
vid_ww_shirt_10s_9x16_sn_v1 | KBM1 | $0.38 | 35 | $10.86 | 1 | $0.380 | $0.00 | 0.00 | $0.00 | 0 |
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 7 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
(ii) The same, per account, 2026-08-24.
B1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_poolphoto_15s_9x16_sn_v1 | B1 | $69.77 | 7,123 | $9.80 | 231 | $0.302 | $134.94 | 1.93 | $147.77 | 29 |
vid_ww_shirt_10s_9x16_sn_v1 | B1 | $54.32 | 3,995 | $13.60 | 178 | $0.305 | $168.08 | 3.09 | $174.58 | 24 |
vid_ww_lace_10s_9x16_sn_v1 | B1 | $47.29 | 3,625 | $13.05 | 196 | $0.241 | $74.50 | 1.58 | $78.06 | 31 |
vid_ww_pooldirect_15s_9x16_sn_v1 | B1 | $10.80 | 790 | $13.67 | 13 | $0.831 | $10.68 | 0.99 | $10.68 | 3 |
vid_ww_kimono_10s_9x16_sn_v1 | B1 | $0.46 | 27 | $17.04 | 2 | $0.230 | $3.56 | 7.74 | $3.56 | 1 |
vid_ww_poolslow_15s_9x16_sn_v1 | B1 | $0.00 | 0 | — | 0 | — | $0.00 | — | $0.00 | 2 |
Nomad Node
nothing delivered or registered.
KBM1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_poolslow_15s_9x16_sn_v1 | KBM1 | $20.23 | 1,424 | $14.21 | 96 | $0.211 | $71.68 | 3.54 | $71.68 | 16 |
vid_ww_pooldirect_15s_9x16_sn_v1 | KBM1 | $6.54 | 805 | $8.12 | 37 | $0.177 | $3.56 | 0.54 | $3.56 | 2 |
vid_ww_lace_10s_9x16_sn_v1 | KBM1 | $6.42 | 252 | $25.48 | 11 | $0.584 | $29.41 | 4.58 | $29.41 | 3 |
vid_ww_poolphoto_15s_9x16_sn_v1 | KBM1 | $4.50 | 399 | $11.28 | 33 | $0.136 | $32.57 | 7.24 | $32.57 | 2 |
vid_ww_kimono_10s_9x16_sn_v1 | KBM1 | $0.95 | 75 | $12.67 | 6 | $0.158 | $3.58 | 3.76 | $3.58 | 1 |
vid_ww_shirt_10s_9x16_sn_v1 | KBM1 | $0.38 | 35 | $10.86 | 1 | $0.380 | $0.00 | 0.00 | $0.00 | 0 |
HR1
| asset | account | spend | impressions | CPM | registrations | cost/reg | within-day | wROAS | cohort@24h | payers |
|---|---|---|---|---|---|---|---|---|---|---|
vid_ww_shirt_10s_9x16_sn_v1 | HR1 | $37.00 | 1,710 | $21.64 | 61 | $0.607 | $64.43 | 1.74 | $64.43 | 12 |
vid_ww_pool5_15s_9x16_sn_v1 | HR1 | $27.81 | 1,336 | $20.82 | 46 | $0.605 | $48.39 | 1.74 | $51.95 | 8 |
vid_ww_kimono_10s_9x16_sn_v1 | HR1 | $6.13 | 438 | $14.00 | 7 | $0.876 | $3.20 | 0.52 | $3.20 | 4 |
vid_ww_pooldirect_15s_9x16_sn_v1 | HR1 | $3.14 | 156 | $20.13 | 6 | $0.523 | $2.94 | 0.94 | $2.94 | 1 |
vid_ww_bodysuit_10s_9x16_sn_v1 | HR1 | $0.00 | 0 | — | 1 | $0.000 | $0.00 | — | $0.00 | 7 |
Three B1 creatives are 50% of the day's spend, and the same creative costs about twice as much per install in HR1 as in B1.
One row per ad across the whole Sinai buy, the account named on each. Delivery, then the three revenue measures, then the country mix.
Meta's instrument on both sides of every ratio. Our registrations never enter this table.
| asset | spend | impressions | CPM | clicks | CTR | installs | click→install | CPI |
|---|---|---|---|---|---|---|---|---|
B1/poolphoto | $74.92 | 7,636 | 9.81 | 942 | 12.34% | 218 | 23.14% | $0.344 |
B1/shirt | $55.81 | 4,468 | 12.49 | 830 | 18.58% | 178 | 21.45% | $0.314 |
B1/lace | $49.49 | 4,355 | 11.36 | 715 | 16.42% | 190 | 26.57% | $0.260 |
HR1/shirt | $37.00 | 1,710 | 21.64 | 300 | 17.54% | 58 | 19.33% | $0.638 |
KBM1/poolslow | $36.83 | 2,610 | 14.11 | 525 | 20.11% | 89 | 16.95% | $0.414 |
HR1/pool5 | $27.81 | 1,336 | 20.82 | 212 | 15.87% | 45 | 21.23% | $0.618 |
KBM1/pooldirect | $16.61 | 2,077 | 8.00 | 212 | 10.21% | 37 | 17.45% | $0.449 |
KBM1/poolphoto | $13.48 | 1,163 | 11.59 | 180 | 15.48% | 35 | 19.44% | $0.385 |
KBM1/lace | $9.74 | 398 | 24.47 | 73 | 18.34% | 10 | 13.70% | $0.974 |
B1/pooldirect | $9.53 | 774 | 12.31 | 88 | 11.37% | 11 | 12.50% | $0.866 |
HR1/kimono | $6.13 | 438 | 14.00 | 56 | 12.79% | 7 | 12.50% | $0.876 |
HR1/pooldirect | $3.14 | 156 | 20.13 | 20 | 12.82% | 7 | 35.00% | $0.449 |
KBM1/kimono | $1.94 | 155 | 12.52 | 24 | 15.48% | 3 | 12.50% | $0.647 |
KBM1/shirt | $0.91 | 84 | 10.83 | 16 | 19.05% | 0 | 0.00% | — |
B1/kimono | $0.44 | 51 | 8.63 | 6 | 11.76% | 2 | 33.33% | $0.220 |
HR1/bodysuit | $0.00 | 0 | — | 0 | — | 1 | — | $0.000 |
HR1/bodysuit booked $144.61 on no spend: the ad Meta moved to Not Approved on 08-23, still collecting from the cohort it bought, and excluded from every rate.
Ours on every column. Meta can express only booked, so it rides bracketed beside that column and never as a row. Payers are distinct people, never transactions. Cohort horizon H=24h, 100% covered on this day. Report clock UTC.
| asset | booked | bROAS (Meta) | within-day | wROAS | cohort@H | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) | largest payer |
|---|---|---|---|---|---|---|---|---|---|---|---|
B1/poolphoto | $324.08 | 4.33 (5.47) | $134.94 | 1.80 | $147.77 | 1.97 | 20 | 8.6% | 0.637 | 7.39 | 28.9% |
B1/shirt | $196.69 | 3.52 (5.42) | $168.08 | 3.01 | $174.58 | 3.13 | 20 | 11.2% | 0.981 | 8.73 | 27.3% |
B1/lace | $209.69 | 4.24 (3.58) | $74.50 | 1.51 | $78.06 | 1.58 | 17 | 8.6% | 0.394 | 4.59 | 17.0% |
HR1/shirt | $149.55 | 4.04 (2.88) | $64.43 | 1.74 | $64.43 | 1.74 | 9 | 14.8% | 1.056 | 7.16 | 24.8% |
KBM1/poolslow | $177.90 | 4.83 (7.60) | $71.68 | 1.95 | $71.68 | 1.95 | 8 | 8.3% | 0.747 | 8.96 | 34.0% |
HR1/pool5 | $74.90 | 2.69 (2.83) | $48.39 | 1.74 | $51.95 | 1.87 | 7 | 15.2% | 1.129 | 7.42 | 51.5% |
KBM1/pooldirect | $6.50 | 0.39 (2.04) | $3.56 | 0.21 | $3.56 | 0.21 | 1 | 2.7% | 0.096 | 3.56 | 100.0% |
KBM1/poolphoto | $32.57 | 2.42 (3.36) | $32.57 | 2.42 | $32.57 | 2.42 | 2 | 6.1% | 0.987 | 16.28 | 90.3% |
KBM1/lace | $39.05 | 4.01 (10.40) | $29.41 | 3.02 | $29.41 | 3.02 | 1 | 9.1% | 2.674 | 29.41 | 100.0% |
B1/pooldirect | $10.68 | 1.12 (3.43) | $10.68 | 1.12 | $10.68 | 1.12 | 3 | 23.1% | 0.821 | 3.56 | 33.3% |
HR1/kimono | $15.99 | 2.61 (5.71) | $3.20 | 0.52 | $3.20 | 0.52 | 1 | 14.3% | 0.457 | 3.20 | 100.0% |
HR1/pooldirect | $2.94 | 0.94 (0.95) | $2.94 | 0.94 | $2.94 | 0.94 | 1 | 16.7% | 0.491 | 2.94 | 100.0% |
KBM1/kimono | $3.58 | 1.84 (8.52) | $3.58 | 1.84 | $3.58 | 1.84 | 1 | 16.7% | 0.596 | 3.58 | 100.0% |
KBM1/shirt | $0.00 | 0.00 (3.53) | $0.00 | 0.00 | $0.00 | 0.00 | 0 | 0.0% | 0.000 | — | — |
B1/kimono | $3.56 | 8.09 (8.07) | $3.56 | 8.09 | $3.56 | 8.09 | 1 | 50.0% | 1.780 | 3.56 | 100.0% |
HR1/bodysuit | $144.61 | — (—) | $0.00 | — | $0.00 | — | 0 | 0.0% | 0.000 | — | — |
The 16-payer bar (#37): any row above whose payer count is under 16 is a direction and never a magnitude.
Three rows clear the 16-payer bar, all of them B1's, ranking shirt 3.01, poolphoto 1.80 and lace 1.51 on within-day.
⚠ This table is cut on the META day, while every other table on this page is on the UTC clock. Meta serves no hour × country grid, so per-country delivery exists only on the ad account's own UTC-7 day and cannot be restitched. It is a seven-hour-offset window against tables A and B above; read it for mix, never for level against them.
The last column is the share of that asset's own within-day revenue that came from the United States: where it far exceeds the US spend share, the return is a property of the geography the asset bought.
| asset | spend | India % | US % | other % | US % of its revenue |
|---|---|---|---|---|---|
B1/poolphoto | $69.77 | 19.4% | 12.6% | 68.1% | 37.7% |
B1/shirt | $54.32 | 18.4% | 7.5% | 74.0% | 1.8% |
B1/lace | $47.29 | 20.6% | 6.7% | 72.7% | 0.0% |
HR1/shirt | $37.00 | 21.6% | 4.3% | 74.1% | 24.8% |
KBM1/poolslow | $20.23 | 25.9% | 2.8% | 71.3% | 0.0% |
HR1/pool5 | $27.81 | 32.6% | 4.7% | 62.7% | 6.2% |
KBM1/pooldirect | $6.54 | 34.7% | 0.6% | 64.7% | 0.0% |
KBM1/poolphoto | $4.50 | 45.8% | 2.9% | 51.3% | 0.0% |
KBM1/lace | $6.42 | 17.4% | 3.7% | 78.8% | 0.0% |
B1/pooldirect | $10.80 | 30.6% | 12.5% | 56.9% | 0.0% |
HR1/kimono | $6.13 | 19.9% | 1.5% | 78.6% | 0.0% |
HR1/pooldirect | $3.14 | 33.4% | 0.3% | 66.2% | 0.0% |
KBM1/kimono | $0.95 | 20.0% | 0.0% | 80.0% | 0.0% |
KBM1/shirt | $0.38 | 52.6% | 0.0% | 47.4% | — |
B1/kimono | $0.46 | 13.0% | 0.0% | 87.0% | 0.0% |
B1/poolphoto took 12.6% of its spend in the United States and 38.8% of its revenue from there.
Vloom — every section below this line is Vloom's: the day, the hours, the countries, the campaigns and the assets, counted on Vloom's own ledger and its own accounts. Use the buttons above to switch.
Vloom's tab. Every section below is Vloom's: the day, the hours, the countries, the campaigns and the assets, on the lum ledger and the four accounts that carried it.
Vloom bought nothing on 2026-08-24 and $1,361.20 still arrived, all of it from people who installed before the day.
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $118.89 | $0.00 | −100.0% |
| impressions | 8,590 | 0 | −100.0% |
| CPM | $13.84 | $0.00 | −100.0% |
| registrations (ours) | 168 | 56 | −66.7% |
| cost per registration | $0.708 | $0.000 | −100.0% |
| booked | $2,043.85 (17.19) | $1,361.20 | −33.4% |
| Meta booked | $749.42 (6.30) | $540.09 | |
| within-day | $52.36 (0.44) | $75.70 | +44.6% |
| cohort @ 24h | $67.82 (0.57) | $75.70 | +11.6% |
| booked payers | 111 | 98 | −13 |
| payer rate (d0) | 3.6% | 7.1% | +3.6 pts |
| ARPU (d0) | $0.4037 | $1.3519 | +234.9% |
| ARPPU (d0) | $11.30 | $18.93 | +67.4% |
2026-08-24 (the day) — delivery
| account | spend | share | impressions | CPM | registrations | cost/reg |
|---|---|---|---|---|---|---|
| Portfolio | $0.00 | 0% | 0 | — | 56 | $0.000 |
| B1 | $0.00 | 0% | 0 | — | 44 | $0.000 |
| Nomad Node | $0.00 | 0% | 0 | — | 12 | $0.000 |
| KBM1 | $0.00 | 0% | 0 | — | 0 | — |
| HR1 | $0.00 | 0% | 0 | — | 0 | — |
2026-08-24 (the day) — the three measures
| account | booked | bROAS | within-day | wROAS | cohort@24h | cROAS | payers (d0) | payer% (d0) | ARPU (d0) | ARPPU (d0) |
|---|---|---|---|---|---|---|---|---|---|---|
| Portfolio | $1,361.20 | — | $75.70 | — | $75.70 | — | 4 | 7.1% | $1.3519 | $18.93 |
| B1 | $1,051.67 | — | $70.44 | — | $70.44 | — | 3 | 6.8% | $1.6009 | $23.48 |
| Nomad Node | $305.97 | — | $5.26 | — | $5.26 | — | 1 | 8.3% | $0.4387 | $5.26 |
| KBM1 | $0.00 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
| HR1 | $3.56 | — | $0.00 | — | $0.00 | — | 0 | — | — | — |
No ratio in this section is readable. Every ROAS divides by zero; the payer rate of 175.0% is 98 payers against 56 registrations.
No hourly section: nothing delivered in any hour of this day, in any of the four accounts, so every cell of the 24-row table and every one of its per-account blocks is a measured zero. The last Vloom delivery was the shared Nomad Node pair on 08-23, which ran its usual full day and then stopped. The charts this section would carry are not drawn, because a chart of a zero day draws nothing.
No country section: a country split of no spend has no rows. The country export for this day returns nothing for any Vloom campaign, and the raking that puts a country cut on the report clock has nothing to rake.
| 2026-08-23 | 2026-08-24 | change | |
|---|---|---|---|
| spend | $118.89 | $0.00 | −100.0% |
| impressions | 8,590 | 0 | −100.0% |
| CPM | $13.84 | $0.00 | −100.0% |
| registrations (ours) | 168 | 56 | −66.7% |
| cost per registration | $0.708 | $0.000 | −100.0% |
| booked | $2,043.85 (17.19) | $1,361.20 | −33.4% |
| Meta booked | $749.42 (6.30) | $540.09 | |
| within-day | $52.36 (0.44) | $75.70 | +44.6% |
| cohort @ 24h | $67.82 (0.57) | $75.70 | +11.6% |
| booked payers | 111 | 98 | −13 |
| payer rate (d0) | 3.6% | 7.1% | +3.6 pts |
| ARPU (d0) | $0.4037 | $1.3519 | +234.9% |
| ARPPU (d0) | $11.30 | $18.93 | +67.4% |
Read the within-day column and nothing else here. It is the only one of the three not dominated by a back catalogue: $75.70 against $52.36.
No campaign delivered. Every Vloom campaign in every account spent $0.00 on this day; the money in the table above is booked against install days that precede it, and Meta stamps a conversion on the conversion hour, so those rows keep landing on days with no delivery behind them.
No asset delivered, so there is no per-asset table for this day. Registrations still arrived against no impression anywhere, 44 in B1 and 12 in Nomad Node, which is the same back-catalogue effect one level down.
⚠ Both days' cohort @ 24h are complete. 2026-08-24's cohort closed 24 hours after the last install of its own day, 2026-08-26 00:00 UTC, and this cut was taken after it; coverage reads 100% on both days, so the change column between them is a real comparison.
within-day is sealed and does not move. It is the column to read on this page.
Change 2026-08-26: Sinai's payments whose tracker did not survive the in-app-purchase feed are now counted. They arrive carrying the payer's account identifier but no tracker, and every measure built on an install day dropped them: on this day that was 17 payments worth $93.72, 6.7% of Sinai's money, and all seventeen resolve through the registration ledger to a campaign, an ad, and paid traffic rather than organic. Sinai's booked on this page is $1,406.50 where a cut before the repair read $1,312.78, and every ROAS in its tab rises with it.
The per-account coverage note the instrument emits states the wrong targeting for two accounts. It reads KBM1 and HR1 as United States only at 100% US delivery, which is their Vloom targeting, attached to the account rather than to the campaign. On this day KBM1's Sinai buy is 34.7% India and 0.6% US and HR1's is 21.6% India and 4.3% US, both of them worldwide. The claim is not reproduced above and will keep appearing until the targeting field moves from the account to the campaign set.
Every figure is priced through an FX table stamped 2026-08-01, which reads 0.8% low against Google Play's own record.
The prior-day column matches the restated 08-23 page. Both pages are cut from this run and carry the repair above, so 08-23 reads $592.33 and Sinai's $1,487.25 on each of them. Those figures differ from what the 08-23 page first carried, $592.13 and $1,364.50, because Meta was still settling that day's delivery and the payment cut behind it was both earlier and unrepaired.
Whether KBM1 and HR1 come back is the question the rest of the page is secondary to. Both read Account disabled, both stopped inside the same UTC hour on different account clocks, and between them they were 45.0% of the Sinai buy on 08-23 and 39.4% of it on 08-24.
B1 alone reproduces the day's economics and it is the arm to size. It was untouched, it grew 32.3% in impressions at 15.5% lower CPM, and its within-day return barely moved at 2.11 to 2.06; whether it carries the whole $343 to $600 range on its own is the next thing worth testing.
Three assets cleared the payer bar and they disagree, B1/shirt at within-day 3.01 against B1/lace at 1.51 on 20 and 17 payers. One more day at 08-23's volume settles the ranking; at 08-24's it will not.
One rejected ad kept booking $144.61 after it stopped delivering. vid_ww_bodysuit_10s_9x16_sn_v1 was moved to Not Approved in HR1 on 08-23 and nothing pulled the same creative out of the other two accounts, which is the sweep the accounts still do not have.
Staged in _runs/2026-08-26_2026-08-24_daily_auto/, after the 08-24 cohort sealed at 2026-08-26 00:00 UTC.
# the pull: B1's day, country and hourly, then the other four accounts at three grains
python -m ad_ops.daily_pipeline --day 2026-08-24
# Sinai's own ledger, which the pipeline does not stage
python ad_ops/lum_notifications/pull_payments_api.py --out <run>/sinai_backend \
--app-source sin --start 2026-08-13 --end 2026-08-27
python ad_ops/lum_notifications/pull_registrations_sink.py --out <run>/sinai_lum \
--app sin --start 2026-08-13T18:52:00+00:00 --end 2026-08-26T06:50:32+00:00
cp <run>/sinai_backend/payments*.csv <run>/sinai_lum/
# the configs, inherited from the 08-24 preliminary cut and repointed, then every instrument
python <run>/make_configs.py
sh <run>/run_instruments.sh
# the country cut the figures are drawn from, then the figures
python -m ad_ops.country_json --run <run> --days 2026-08-23,2026-08-24
python -m ad_ops.report_charts --config <run>/run_config_sinai_full.json \
--day 2026-08-24 --prev 2026-08-23 --days 2026-08-21,2026-08-22,2026-08-23,2026-08-24 \
--app sinai_ww --country-json <run>/country_sinai_ww.json \
--out ad_ops/figures/2026-08-24_sinai --md <run>/chartblock_sinai.md \
--relpath figures/2026-08-24_sinaiPayment cut 2026-08-26 06:47 UTC for Sinai and 01:25 UTC for Vloom; registration cut 06:50 UTC. Campaign activity history for all three Sinai campaigns was read over Aug 22 to Aug 25 and the rendered range asserted before any row of it was used.
The report clock is UTC. Meta stamps its exports in each ad account's own zone, B1 and KBM1 on UTC-7 and HR1 and the Nomad Node pair on UTC+0, so every delivery row on this page is restitched from the hourly exports onto UTC. The campaign section and table C are the exceptions and say so where they appear.
The three revenue measures, all on our own payment records:
| measure | what it counts | moves? |
|---|---|---|
booked (bROAS) | money that arrived inside the report day, whatever day its payer installed | settled a few hours after midnight |
within-day (wROAS) | people who installed that day and paid before midnight | sealed at midnight, never moves |
cohort @ 24h (cROAS) | people who installed that day, measured 24 h after each one's own install | frozen once coverage reaches 100%; 100% here |
Meta booked is Meta's own conversion value over Meta's own spend, both restitched onto the report clock from the same hourly export. It is struck through on any day where Meta booked more purchases than the payment processor processed, and nothing is written in its place: the true figure is the booked row directly above it.
The 16-payer bar is decision #37: a row carrying fewer than sixteen distinct payers is a direction and never a magnitude.